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Digital Marketing is the advent of something fundamentally new and has a profound impact within organisations. How is it impacting yours?
Audrey Naidoo our LetsTalkDigital host connects with to Jan Gildemeister, Partner and Managing Director at BCG Johannesburg office. He leads the BCG’s digital hub for Southern Africa and has extensively worked with incumbent companies to define and implement digital disruption in their respective industries.
Together they discuss Digital Marketing is the advent of something fundamentally new and has a profound impact within organisations. Digital Marketing is a completely different beast as happens in millions of small events. In Digital marketing you can change things, test things, refine things to increase the effect of what you’re doing. You’re moving from a pure creative function to a more scientific, quantitative function. Companies need to acknowledge that Digital Marketing and traditional marketing need to sit side by side.
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Ordering your alcohol is just an APP away, Bottles has recently been bought out by Pick n Pay Liquors.
Audrey Naidoo connects with Enrico Ferigolli, co-founder of Bottles, about an incredible story of resilience, tenacity and success in our regular #Letstalkdigital slot. It was 2016 when Vincent Viviers and Enrico Ferigolli forever altered South Africa's alcohol retail landscape by launching the first on-demand alcohol delivery app and service. In mid 2018, Bottles partnered with Pick ‘n Pay Liquor to scale their beverage delivery business and cement their place as the leading on-demand alcohol delivery service in the country.
Fast track to 2020, e-commerce has grown by 10% in SA, making an on-demand delivery service even more appealing. Bottles has more than doubled its reach and trebled its volume of orders this year. The company is consistently ranked as the number one app in the food and drink category and rated within the top 50 apps overall, in South Africa. To top it all off (see what we did here), Pick ‘n Pay made an announcement in November 2020 to buy them out.
If you are thinking of starting a business, already have a business, don’t miss out on this conversation.
How do agencies charge? Do we expect a flat monthly rate, or do we expect to be billed per hour? This is a prickly issue in the advertising industry which is already in a state of flux. How do you feel about this?
LetsTalkDigital with Audrey Naidoo connects with Shanell Singh, Managing Partner at MediaCom and Julian Mountain, Digital Director GroupM, about this somewhat contentious issue .
The traditional FTE commercial model is no longer sustainable to guarantee the survival of agencies now or in the near future. This is due to a number of factors: COVID-19 and the reduction in media budgets, pressure to deliver on objectives, the trend towards in-housing models and a lack of skill-sets and talent to keep up with the ever-changing pressures. We delve into why agencies are being recycled, the need to evolve and define a new operating model.
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Brand safety is fast evolving as consumers and market shifts force brands to review their brand purpose & values and how they show up in the public. It is now a collective effort between brands and their agency partners to drive quality media.
Audrey Naidoo of Let's Talk Digital chats to S Stevan Randjelovic, Director, Brand Safety & Digital Risk Management at GroupM, about the transitioning of brand safety within 3 pillars: brand reputation, financial risk and legal risk. Stevan takes us through the highlights of the GroupM brand safety paper and provides a view of what brands should consider going forward.