blog | Susan Harrow

View Details

How to Get Your Brand Featured in Oprah’s Favorite ThingsBeing featured in O, The Oprah Magazine is a coveted milestone for brands across a wide variety of industries. Perhaps even more coveted is getting your brand selected for Oprah’s Favorite Things list. From food products to fashion accessories, including home, health, wellness, anti-aging and more. In the words of Creative Director Adam Glassman, “…Since this list is a must-have holiday shopping guide that features the most decadent dessert, ingenious gadgets, and the finest finds in home, fashion and beauty. There really is something for anybody on your shopping list.”

If you have a product or brand that benefits women, this is the best placement on the planet to get a big boost to your business.

The exposure gained from billionaire media mogul Oprah’s endorsement can be a game-changer, often leading to skyrocketing sales and a heightened brand profile.

But how can a brand break through the noise and capture the attention of the editorial team, especially when Oprah’s Favorite Things list is such a sought-after spot?

[Tweet “If you’re a brand that wants to break through the noise + capture the attention of the O Favorite Things Editorial team + get a sought-after spot find out how here.”]

Here’s a comprehensive guide on how to position your brand for inclusion in “O, The Oprah Magazine,” with insights from successful case studies and practical advice.

Understand the Power of Oprah’s InfluenceOprah Winfrey is one of the most influential figures in media, and her endorsement carries significant weight. Brands that make it into her magazine or onto her Favorite Things list often see immediate and dramatic increases in sales, brand awareness, and credibility.

For instance, Grace Eleyae, the creator of satin-lined caps, saw her sales skyrocket after her products were featured in “O” during the 2020 holiday season. “Our sales of Warm Slaps in 2020 were the largest ever,” Eleyae says. “From the beginning of our business, we knew we wanted to be a part of the much-coveted list, so getting selected was such a dream come true.”

Similarly, Musee Bath, a company that makes luxurious bath balms, expanded from a small business to a large operation after Oprah endorsed their products and they had to hire more staff.

Case Study Insights: What Worked for Others?Zach & Zoë Sweet Bee Farm• Background: Zach & Zoë started beekeeping to help their son with allergies. The surplus honey turned into a business, which eventually caught the attention of “O”.

• How They Got In: The O Magazine team reached out to them, and after multiple requests for honey samples, Zach & Zoë were surprised with a Zoom call from Oprah herself, sealing their place on the Favorite Things list.

• Impact on Business: $401,000 sales in 2020, $1 million in 2021

• Takeaway: Sometimes, the editorial team will reach out to brands they find interesting. If this happens, follow through diligently, be patient, and maintain high standards for your product packaging and quality.

Grace Eleyae• Background: Grace started her business selling satin-lined caps on Etsy. The caps were designed to protect hair from breakage, and she saw steady growth before landing on Oprah’s list.

• How They Got In: During the 2020 lockdown, Grace Eleyae’s products were included in Oprah’s Favorite Things list, particularly because they solved a problem many people faced during that time.

• Impact on Business: After being in O: “We keep having to restock the Amazon store with product because it sells out in a few hours.”

• Takeaway: Addressing a current issue or trend can make your product stand out. Additionally, having a well-crafted story that resonates with Oprah’s values of self-care, empowerment, and practicality can significantly boost your chances.

One More Cocoa• Background: This gourmet chocolate shop from Canada, owned by Jamaican-born Kenesha Lewis, began as a passion project during the pandemic.

• How They Got In: Kenesha sent a sample of her chocolates to Oprah, which was approved by Gayle King, Oprah’s close friend. The approval led to the brand being featured in the winter edition of O Quarterly and later in Oprah’s Favorite Things.

• Impact on Business: Big boost after being in O, publicity and placements in other media outlets like Black Dollar Magazine and The Caribbean Camera.

• Takeaway: Know your audience within Oprah’s circle. Gayle King’s influence is substantial, and if she champions a product, it’s likely to get Oprah’s attention. Study what Gayle loves and tailor your pitch accordingly.

Brightland• Background: A women-owned luxurious olive oil and vinegar company.

• How They Got In: Brightland was first featured in O Daily during Women’s History Month and later made it to Oprah’s Favorite Things list in November of the same year.

• Impact on Business: Global net sales 2023 – $16m, Expanded product line, publicity and placements in other media outlets like Reese Witherspoon’s gift guide.

• Takeaway: Timing your pitch with relevant themes, celebrations, or awareness months can increase your chances of being noticed. Brightland’s success highlights the importance of aligning your product with Oprah’s editorial calendar.

Crafting the Perfect PitchCrafting a pitch that resonates with Oprah’s team requires a blend of storytelling, product excellence, and alignment with the magazine’s themes and values.

Tell a Compelling StoryYour brand’s story is as important as the product itself. Oprah’s team looks for stories that resonate with their audience—stories of resilience, innovation, and purpose. For example, Zach & Zoë’s story about starting beekeeping to help their son with allergies wasn’t just unique; it was heartwarming and aligned with Oprah’s focus on health and wellness.

Highlight Quality and UniquenessOprah’s audience expects the best, so your product must be of exceptional quality along with gorgeous packaging. Whether it’s the luxurious feel of Grace Eleyae’s satin-lined caps or the exquisite taste of One More Cocoa’s gourmet chocolates, the products that make it into “O” are those that stand out in their category. Ensure that your product not only meets but exceeds industry standards.

Align with Oprah’s ValuesOprah is known for promoting products that emphasize wellness, empowerment, and social good. Musee Bath, for example, was featured not just for its luxurious bath balms but also because it is a women-owned company that employs vulnerable populations. If your brand has a social or environmental mission, make sure to highlight this in your pitch.

Timing is EverythingOprah’s Favorite Things list is released annually, usually during the holiday season, but the editorial team works months in advance. Getting into O Magazine puts you on the team’s radar so when it’s time to evaluate and choose products you’re in the running. To increase your chances, pitch your product well ahead of time, ideally aligning with relevant themes in the magazine’s editorial calendar.

Download the Editorial CalendarOprah’s team plans content around specific themes each year. By downloading the magazine’s editorial calendar, you can tailor your pitch to fit into a particular theme, whether it’s a celebration month, a holiday, or a special event.

Pitch by Season, Holiday, or Celebration MonthIf your product aligns with a particular season or holiday, make sure to highlight this in your pitch. For example, if you have a health-focused product, March (Women’s History Month) or October (Breast Cancer Awareness Month) might be good times to pitch.

Leverage Trade ShowsTrade shows are an excellent way to get your product in front of Oprah’s team. Adam Glassman, Oprah’s Creative Director, and his team often discover new products at trade shows. Make sure your booth is visually appealing, your product is well-packaged, you have professional, interesting photos, and you have a compelling story to tell.
Utilize Digital PlatformsWith the increasing importance of digital platforms, getting featured on O Mag Digital (O Daily) can be a precursor to making it onto Oprah’s Favorite Things list. Brands like Brightland and One More Cocoa were first featured on O Daily before being included in the more prestigious Favorite Things list.

Engage with O DailyO Daily is an extension of O, The Oprah Magazine in the digital space. Being featured here can serve as a stepping stone to greater exposure. Engage with the platform by submitting your product for consideration, and be active on social media with creative and visually lively images and text to catch the editorial team’s eye.

Follow-Up and PatiencePersistence is key when trying to get your brand noticed by Oprah’s team. Zach & Zoë’s journey from initial contact to final approval took several months. After sending their honey samples, they followed up multiple times before getting a confirmation. This persistence paid off when they were surprised with a Zoom call from Oprah, cementing their place on Oprah’s Favorite Things list.
Pitch a Philanthropic VentureOprah has always been passionate about giving back, and brands that incorporate philanthropy into their business model are more likely to resonate with her. Musee Bath, for instance, caught Oprah’s attention not only because of the quality of their products but also because they hire women in recovery, people with disabilities, and those who have lived in chronic poverty.

One way to get noticed by Oprah’s team for their favorite things list is to pitch a philanthropic venture. Find out other ways to get their attention
Click To Tweet

Be Ready for the Oprah EffectIf your brand does make it into O, The Oprah Magazine, be prepared for a significant increase in demand. Many brands report selling out their products within hours of being featured. For example, Grace Eleyae had to restock her Amazon store multiple times after her caps were included in Oprah’s list. Brightland, too, had to quickly adapt to being featured on Amazon as part of their inclusion in the Favorite Things list.

Plan Your InventoryEnsure that you have the capacity to meet the sudden spike in demand. This might mean scaling up production, securing additional suppliers, or even setting up systems to handle increased website traffic and orders.

Leverage the ExposureBeing featured in “O, The Oprah Magazine” is a golden opportunity to expand your brand’s reach. Use the exposure to build partnerships, enter new markets, or launch new products. Zach & Zoë, for example, used their Oprah endorsement to expand their product line and enter international markets.

Final ThoughtsGetting your brand featured in O, The Oprah Magazine is not just about having a great product—it’s about telling a compelling story, aligning with Oprah’s values, and being ready to seize the opportunity when it comes. Whether you’re pitching directly to Adam Glassman, Gayle King, a member of the editorial staff, or through a trade show, the key is to be persistent, patient, and prepared.

Remember, the brands that succeed are those that not only meet Oprah’s high standards but also resonate with her mission of promoting wellness, empowerment, and social good. With the right approach, your brand could be the next big thing to grace the pages of “O, The Oprah Magazine” and enjoy the immense benefits that come with Oprah’s endorsement.

Now that you’ve learned a bit about what it takes to become one of Oprah’s Favorite Things the next step to giving yourself every advantage to position yourself for success among the thousands of people who are your competitors, I invite you to enjoy the O Magazine System for Success Course that shows you everything you need to know to be a contender.

Your O Magazine System for SuccessPLUS All Your Bonuses to Help Speed Your ProgressTotal Value: $3,676All of this is yours for $997(Using coupon code OMAG to get $100 savings)
or
Pay nothing + no interest for 6 months with the PayPal Option

YOU SAVE $2,679!OK Susan let me have EVERYTHING!Need to know more? Head over here:
https://prsecrets.com/books/how-to-get-into-o-the-oprah-magazine/

FYI this is the only course available that shows you how to get into O, The Oprah Magazine and selected to be in Oprah’s Favorite Things List.

The post How to Get Your Brand Featured in Oprah’s Favorite Things first appeared on Susan Harrow.The post How to Get Your Brand Featured in Oprah’s Favorite Things appeared first on Susan Harrow.

View Details

photo by Trevor CokleySummary:
Exploring Elon Musk’s popularity by analyzing the psychological factors, social media influence, and innovative achievements that have made him a prominent and controversial thought leader. Highlighting the role of the Halo Effect, social proof, and Musk’s massive social media following in shaping public opinion, while also addressing the criticisms and controversies surrounding his influence. There is a need need for a nuanced understanding of Musk’s impact, considering both his significant contributions and the broader societal implications of his actions.

The Science Behind Elon Musk’s Popularity.Elon Musk, a figure of immense public interest, has become one of the most influential and controversial thought leaders of our time. As the visionary entrepreneur behind companies like Tesla, SpaceX, and Neuralink, Musk has captured global attention with his ambitious goals of revolutionizing transportation, space exploration, and human-computer interfaces.

He’s quirky, riveting and watchable. As a media trainer I wouldn’t have changed any of his physical or verbal oddities in his Saturday Night Live Monologue in 2021 as they represent his highly original personality.

Let’s analyze Musk’s popularity and thought leadership status through a lens of credible facts and statistics, providing a balanced perspective on his impact and the public’s perception.

The Psychology of Celebrity Worship and Thought Leadership.Understanding Musk’s enduring popularity benefits from an examination of psychological theories underpinning celebrity worship and thought leadership. The concept of Celebrity Worship Syndrome, which affects approximately 22% of adults according to a 2018 study published in Psychology of Popular Media Culture, offers insights into the intense admiration some individuals develop towards public figures like Musk.

The Halo Effect, a cognitive bias where positive impressions in one area influence overall perception, plays a significant role in Musk’s appeal. A 2021 survey by YouGov found that 53% of adults in the United States had a favorable view of Musk, highlighting the power of his charismatic persona and visionary ideas in shaping public opinion.

Social Proof, another psychological principle, contributes to Musk’s influence. With over 150 million followers on Twitter (as of August 2024), Musk’s large following serves as a form of social validation, potentially influencing others to view him favorably or adopt his perspectives.

Given his personality we expect him to be outrageous, inappropriate and shocking so even if we disagree with him we may still admire his hutzpah.

You want to establish good social prrof before appearing in the media to give your audience a reason to follow you + take action. #BusinessMentor #EntrepreneurGoals #Leadership
Click To Tweet

The Power of Social Media Influence.Musk’s social media presence, particularly on Twitter (now “X”), exemplifies the profound impact these platforms can have on public influence. As of August 2024, Musk has over 150 million followers, making him one of the most-followed individuals on the platform. His tweets have demonstrated the ability to move markets, with a 2021 study finding that Musk’s tweets about cryptocurrencies led to average price movements of 1.6% within 30 minutes.

Engagement rates on Musk’s posts often exceed platform averages, with some tweets garnering millions of likes and hundreds of thousands of retweets. For instance, his 2022 poll about selling Tesla stock received over 3.5 million votes, demonstrating his ability to generate massive engagement.

However, this influence has also drawn criticism. A 2023 New York Times article reports that misinformation spread through Musk’s tweets reached an estimated audience of over 100 million users in a single month, highlighting concerns about the responsible use of his platform.

This is concerning on many levels especially with the upcoming election and our dependence on his discretion to regulate deep fake videos and other types of disinformation that followers often take at face value.

Innovation and Vision: Captivating the Public Imagination.Musk’s companies have achieved significant milestones that contribute to his thought leadership status. Tesla, for instance, delivered over 1.3 million vehicles in 2022, capturing approximately 65% of the U.S. electric vehicle market. SpaceX has completed over 200 successful launches as of 2024, with its reusable rocket technology reducing launch costs by an estimated 40%.

The financial performance of Musk’s ventures has been equally impressive. Tesla’s stock price increased by over 700% in 2020, and despite volatility, the company’s market capitalization exceeded $600 billion in 2024. SpaceX reached a valuation of $150 billion in private markets in 2023, reflecting investor confidence in Musk’s vision.

Controversies and Criticisms.Despite his achievements, Musk’s actions have drawn significant criticism. A 2023 YouGov survey found that 45% of Americans believed Musk had a negative impact on Twitter since his acquisition, with concerns about misinformation and content moderation policies.

Making mistakes in a media appearance can hurt your credibility + brand. Learn how to make the right ones + grow your thought leadership. #BusinessInsights #GrowthHacking #EntrepreneurGoals
Click To Tweet

Robert Reich, in his article “Time to Stop Musk,” argues that Musk’s influence poses risks to democratic institutions. Reich cites a 2023 study, which found that tweets amplified by Musk reached an average of 30 million users within 24 hours, potentially shaping public discourse on critical issues.

Musk’s business practices have also faced scrutiny. In 2022, Tesla was fined $275 million by the U.S. National Highway Traffic Safety Administration over autopilot safety concerns, highlighting the tension between innovation and regulatory compliance.

The Paradox of Musk’s Enduring Influence.The analysis of Elon Musk’s popularity and thought leadership status reveals a complex interplay of psychological factors, social media influence, technological innovation, and public controversy. While statistics demonstrate his significant impact on industries and public opinion, they also highlight the challenges and responsibilities that come with such influence.

As society continues to grapple with the implications of Musk’s actions and influence, it is clear that his popularity is not solely about individual achievements.

Rather, it reflects broader societal trends, including our relationship with technology, the power of social media, and the evolving nature of thought leadership in the digital age. Understanding this phenomenon requires a nuanced approach that considers both the measurable impacts of Musk’s work and the complex dynamics of public perception and influence.

Zen of FameSubscribeFree ConsultCheck out our PR and Media Training Workshop to Jumpstart your Publicity

The post Elon Musk’s Popularity: The Science Behind This Controversial Thought Leader first appeared on Susan Harrow.The post Elon Musk’s Popularity: The Science Behind This Controversial Thought Leader appeared first on Susan Harrow.

View Details

Larvik golfbaneSummary:
The power of giving unconditional love to an audience is key to both successful PR campaigns and a fulfilling life. For example, Post Malone being genuinely open about his struggles and his ability to connect with his audience on a deep emotional level have led to his immense success. True connection comes from sharing pain and vulnerability without pretense, fostering a bond rooted in authenticity and empathy.

Your Audience Wants Unconditional Love?It may sound absurd or woo woo to some, but I think giving your audience unconditional love is the key quality of a successful PR campaign and a good and happy life.

I was rather gob-smacked by the interview Post Malone gave to CBS Sunday Morning about his life and new country album.

Some people may look at Post Malone and see a freak.

Face tattoos, teeth covered in silver, a grubby beard, smoking cigarettes, and drinking beers constantly.

But what his audience sees is someone who gives unconditional love fully.

And they give it back to him in kind to the tune of over 44 billion streams on Spotify, stadiums filled with up to 100,000 people, 6 number-one hits, and sales of over 80 million records.

During his interview, he shared a beautiful sentiment about creating his music: “You’re making a baby with like sound waves.”

He also revealed some of his difficulties and hard times.

You can feel that in his music sensitivity and sorrow is what resonates with people.

His pain is their pain.

But he doesn’t wallow in being wounded.

There is no guise or artifice in his reflections.

He unabashedly said, “I just want everyone to feel welcome and to feel loved, and that’s the most important thing for me.”

His kindness, generosity of spirit as much as his talent is what makes big country stars like Dolly Parton, Luke Combs or Morgan Wallen jump to work with him on his new album F-1 trillion as he enters the country genre.

Focus on Shared Connection.We often think that bragging about our success is what will make people love us.

However, we connect more deeply through shared painful experiences.

You don’t have to brag about your success to make the media + your audience love you. Focus on connecting through shared experiences. #leaders #entrepreneurs #startups
Click To Tweet

We may admire those with bravado and courage and gumption and grit.

But we love those who freely admit to having struggled to get to where they are – and continue to struggle, even when they are so-called successful.

The heartfelt ones don’t do it as humble brags. Which is just thinly and often badly disguised pride.

It has to do with intention as much as delivery to speak about difficulties.

To share in the spirit of connecting versus a conscious effort to appear humble or to announce that you are being vulnerable or transparent or celebrating victimhood.

So, the question is, can you give unconditional love to your audience with an open heart and allow them into your pain sharing theirs and embracing them as they are?

Zen of FameSubscribeFree ConsultCheck out our PR and Media Training Workshop to Jumpstart your Publicity

The post Want A Successful PR Campaign? Are You Giving Your Audience Unconditional Love? first appeared on Susan Harrow.The post Want A Successful PR Campaign? Are You Giving Your Audience Unconditional Love? appeared first on Susan Harrow.

View Details

Содержимое* Бетвиннер вход: авторизация на сайте бк и возможности личного кабинета * Официальный портал и функциональность * Вход и безопасность * Betwinner: вход в личный кабинет БК * BetWinner — букмекерская компания * Официальный сайт БК BetWinner * Зеркало Betwinner – рабочее на сегодня * Зеркало БК Betwinner * BETWINNER официальный сайт БК Бетвиннер * Betwinner: регистрация на официальном сайте букмекерской конторы * Защита данных и финансов * Доступность сервисов Обзор Букмекерской Конторы BetwinnerДобро пожаловать в мир, где каждый матч и каждая ставка могут изменить вашу жизнь! Здесь мы расскажем вам о том, как стать частью этого захватывающего сообщества. Наш раздел посвящен всему, что связано с онлайн-платформой, известной как Betwinner. От официальных сайтов до альтернативных входов, все это вы найдете здесь.

Betwinner – это не просто название, это дверь в мир, где каждый может почувствовать себя настоящим прогнозистом и игроком. Независимо от того, ищете ли вы стандартный вход или альтернативные способы доступа, такие как зеркала, мы предоставим вам всю необходимую информацию. Узнайте, как безопасно и легко начать свое приключение в мире ставок.

Официальный сайт Betwinner предлагает широкий спектр услуг и игр, которые удовлетворят даже самых требовательных игроков. Но что делать, если стандартный доступ временно недоступен? Вот тут-то и пригодятся зеркала – ваш ключ к непрерывному удовольствию от игры. Мы подробно расскажем, как найти и использовать эти альтернативные входы, чтобы вы никогда не пропустили ни одного важного момента.

Независимо от того, являетесь ли вы новичком или опытным игроком, наша статья поможет вам разобраться во всех тонкостях и нюансах, связанных с Betwinner. Будь то регистрация, вход в систему или использование зеркал, мы предоставим вам все необходимые инструкции и советы. Приготовьтесь к незабываемому опыту в мире азартных игр!

Бетвиннер вход: авторизация на сайте бк и возможности личного кабинетаВ данном разделе мы подробно рассмотрим основные аспекты функционирования и доступа к популярной игровой платформе. Начнем с обзора официального портала, перейдем к вопросам входа и безопасности, а также рассмотрим альтернативные способы доступа к сайту.

Официальный портал и функциональностьПервое, что бросается в глаза при посещении betwinner официальный сайт – это широкий спектр предлагаемых услуг и удобный интерфейс. Пользователи могут наслаждаться разнообразием ставок на спорт, казино и другие азартные игры. Платформа регулярно обновляется, предлагая новые возможности и улучшенный опыт для своих клиентов.

Вход и безопасностьДля начала игры необходимо пройти процедуру betwinner вход. Этот процесс прост и безопасен, благодаря использованию современных технологий защиты данных. Однако, как и в любой онлайн-платформе, важно обеспечить соблюдение базовых мер безопасности, таких как использование сложных паролей и регулярное обновление учетных данных.

В случае возникновения проблем с bwin зеркало доступом к основному сайту, пользователи могут воспользоваться зеркало betwinner. Этот метод позволяет обойти возможные блокировки и продолжить игру без перерывов. Также доступны и другие альтернативные ссылки, такие как бетвиннер зеркало, обеспечивающие непрерывный доступ к платформе.

Betwinner: вход в личный кабинет БКДля начала процесса регистрации, необходимо перейти на официальный сайт или использовать доступное зеркало, которое предоставляется в случае блокировок. Вход в систему осуществляется через специальную форму, где требуется ввести персональные данные, такие как электронная почта, номер телефона и пароль. После заполнения формы и подтверждения согласия с правилами использования сервиса, аккаунт считается зарегистрированным.

Верификация аккаунта является обязательным шагом для всех пользователей. Этот процесс включает предоставление документов, удостоверяющих личность, таких как паспорт или водительское удостоверение. Также может потребоваться подтверждение адреса проживания с помощью счетов за коммунальные услуги или банковской выписки. Верификация необходима для обеспечения соблюдения законодательства и предотвращения мошеннических действий.

После успешного прохождения верификации, пользователи получают полный доступ к функционалу сайта, включая возможность делать ставки, участвовать в акциях и пользоваться всеми доступными платежными методами. Этот этап завершает процесс регистрации и открывает перед игроками широкие возможности для развлечения и заработка.

BetWinner — букмекерская компанияНа betwinner официальный сайт предоставляется широкий выбор ставок на различные виды спорта. Независимо от того, предпочитаете ли вы традиционные дисциплины или экзотические виды состязаний, здесь найдется что-то для каждого. Удобный интерфейс и постоянно обновляющиеся данные делают процесс ставок простым и увлекательным.

Футбол, баскетбол, теннис – эти и многие другие виды спорта представлены в полном объеме. Для тех, кто ищет более специфические варианты, доступны ставки на киберспорт, настольный теннис и даже лотереи. Каждый пользователь может найти подходящую для себя категорию, используя betwinner вход или обращаясь к betwinner зеркало для обхода блокировок.

Особой популярностью пользуются ставки на лайв-события. Это позволяет делать ставки в реальном времени, что добавляет динамики и адреналина в процесс. Благодаря betвиннер зеркало, доступ к этим функциям всегда открыт, независимо от технических сбоев или региональных ограничений.

В целом, ассортимент ставок на betвиннер официальный сайт впечатляет своим разнообразием и глубиной. Каждый клиент может выбрать стратегию, соответствующую его предпочтениям и опыту, будь то ставки на исход матча или более сложные виды пари, такие как экспрессы и системы.

Официальный сайт БК BetWinnerВ современном мире азартных игр и спортивных ставок, возможность делать интерактивные ставки в режиме реального времени становится все более популярной. Этот формат позволяет игрокам реагировать на изменения в реальном времени, делая свои ставки более динамичными и захватывающими.

Для тех, кто предпочитает такой стиль игры, существует множество платформ, предоставляющих доступ к интерактивным ставкам. Одной из таких платформ является официальный сайт и зеркало betwinner, которые обеспечивают пользователей инструментами для быстрого и удобного доступа к функционалу, включая вход в систему и использование зеркал для обхода возможных блокировок.

Функция
Описание

| Реальное время | Ставки могут быть изменены или сделаны в зависимости от текущих событий в игре. | Динамичность | Пользователи могут быстро реагировать на изменения коэффициентов и условий ставок. | Доступность | Официальный сайт и зеркало betwinner обеспечивают постоянный доступ к услугам независимо от географических ограничений. |

Использование интерактивных ставок в режиме реального времени открывает новые возможности для игроков, делая процесс ставок более интерактивным и стратегическим. Этот метод требует от игроков быстрой реакции и глубокого понимания спортивных событий, что делает его особенно привлекательным для опытных игроков.

Зеркало Betwinner – рабочее на сегодняНа официальном сайте и через зеркало, доступ к которым можно получить через betwinner вход, предлагаются разнообразные бонусные программы и специальные акции. Эти предложения предназначены для новых и постоянных пользователей, чтобы повысить их интерес и активность на платформе.

Новые клиенты могут рассчитывать на привлекательные приветственные бонусы, которые значительно увеличивают начальный депозит. Для постоянных пользователей предусмотрены регулярные повышенные коэффициенты, возвраты ставок и эксклюзивные предложения, доступные только через betwinner зеркало или на официальном сайте.

Кроме того, администрация активно проводит временные акции, связанные с крупными спортивными событиями или праздниками, предлагая дополнительные бонусы и бесплатные ставки. Эти мероприятия не только делают игровой процесс более интересным, но и позволяют пользователям получать дополнительную выгоду от своих ставок.

Для того чтобы не пропустить интересные предложения и бонусы, рекомендуется регулярно проверять betwinner официальный сайт и зеркало betwinner, а также следить за обновлениями в личном кабинете после входа на платформу.

Зеркало БК BetwinnerВ современном мире мобильные устройства стали неотъемлемой частью жизни каждого человека. Для удобства пользователей, многие сервисы предоставляют возможность использования своих услуг через специальные приложения. В этом контексте, мобильное приложение Betwinner предлагает широкий спектр функций, которые делают процесс игры более удобным и доступным.

Приложение Betwinner доступно для скачивания на устройствах с операционными системами iOS и Android. Оно предоставляет пользователям возможность быстрого доступа к своим счетам, а также к широкому выбору ставок на спортивные события и другие виды игр.

Функция
Описание

| Быстрый вход | Возможность быстрого входа в личный кабинет через зеркало betwinner, что обеспечивает безопасность и непрерывность игрового процесса. | Полный доступ к функционалу | Приложение предоставляет полный доступ к всем услугам, доступным на официальном сайте betwinner, включая ставки на спорт, казино и другие развлечения. | Онлайн-поддержка | Пользователи могут воспользоваться услугами онлайн-поддержки, которая доступна в режиме реального времени через мобильное приложение. |

Использование мобильного приложения Betwinner не только упрощает процесс игры, но и обеспечивает пользователей дополнительными преимуществами, такими как быстрый доступ к актуальным зеркалам и обновлениям, а также повышенная безопасность данных.

В целом, мобильное приложение Betwinner является важным инструментом для тех, кто ценит удобство и мобильность в управлении своими ставками и играми.

Пополнение счета может быть осуществлено через множество каналов, включая кредитные и дебетовые карты, электронные платежные системы и прямые банковские переводы. Для удобства пользователей, процесс пополнения счета обычно прост и быстр, что позволяет начать игру практически сразу после совершения платежа.

Для обеспечения безопасности транзакций, рекомендуется использовать только проверенные и официальные источники, такие как betwinner официальный сайт или betwinner зеркало. Это поможет избежать возможных проблем с платежами и обеспечит защиту ваших финансовых данных.

Не забывайте, что для доступа к услугам и совершения транзакций, необходимо использовать актуальные и рабочие ссылки, такие как betwinner вход и зеркало betwinner, чтобы обеспечить бесперебойную игру и финансовую безопасность.

BETWINNER официальный сайт БК БетвиннерДля начала работы с системой поддержки, пользователям необходимо осуществить betwinner вход на официальный сайт или через доступное зеркало betwinner. Это позволит быстро получить доступ к услугам и функциям, предоставляемым платформой.

Betwinner предлагает множество способов связи для решения вопросов клиентов. Пользователи могут воспользоваться live-чатом, электронной почтой или прямой телефонной связью. Все эти методы доступны после входа на betwinner официальный сайт или через зеркало betwinner, что обеспечивает удобство и доступность помощи в любое время.

Кроме того, betwinner активно использует социальные сети и мессенджеры для общения с клиентами. Это позволяет не только быстро реагировать на запросы, но и поддерживать постоянную обратную связь, что является важным фактором для улучшения качества обслуживания.

В целом, система поддержки клиентов на betwinner официальный сайт и через зеркало betwinner разработана таким образом, чтобы обеспечить максимальное удобство и оперативность в решении любых вопросов, возникающих у пользователей.

Betwinner: регистрация на официальном сайте букмекерской конторыЗащита данных и финансовОдним из ключевых приоритетов является защита информации пользователей. Для этого используются передовые технологии шифрования, которые гарантируют, что все данные, включая платежные реквизиты, остаются в безопасности.

Применение SSL-шифрования для всех транзакций.
Регулярные аудиты безопасности от независимых экспертов.
Многоуровневая система защиты от несанкционированного доступа.

Доступность сервисовДля обеспечения непрерывного доступа к услугам, даже при временных технических сбоях или блокировках, предоставляются альтернативные способы доступа, такие как зеркальные сайты.

Регулярное обновление зеркал для поддержания работоспособности.
Удобные инструкции по быстрому переходу на зеркало.
Многоканальная поддержка для решения вопросов, связанных с доступом. Таким образом, внимание к деталям в обеспечении безопасности и надежности делает использование платформы комфортным и безопасным для всех пользователей.

The post Обзор Букмекерской Конторы Betwinner first appeared on Susan Harrow.The post Обзор Букмекерской Конторы Betwinner appeared first on Susan Harrow.

View Details

What Is Dasetta 7 7 7by M Jay 2024 Cited by 2By mid-century, addictive drugs commonly were deployed as subject matter for literary meditations on consumption, temptation, and desire. Colman reads Alfred. At Superdrug we love that everyone is unique. We respect and appreciate what makes us different and how important it is to belong. what is dasetta 7 7 7 Topical aesthetic medicines are useful adjuncts for facial rejuvenation and commonly include tretinoin, hydroquinone, growth factors, and vitamin C, as well as a wide range of chemical peels. Medication and procedures: Your dermatologist may prescribe a medication that can decrease the excess pigment in your skin. Most patients drugs in Britain is greater than those receiving treatment for illegal drug use. Photograph: Corbis. Drugs. This article is more than 10 years

by G Leonetti 2024 Cited by 242On the whole, treatment withdrawal due to adverse events occurred in the treatment groups with different incidence: 11% lercanidipine, 16% amlodipine, and 8% anaspaz coupon Evidence-based Clinical Solutions for Healthcare by RJ Viskoper 2024 Cited by 33amlodipine for 4 weeks, followed by a forced titration to 100 mg withdrawal period either on therapy or switched to placebo

Just call the appointment people ask who you should talk to in order to leave a message for your doctor. Leave a message with your concerns and Prescription antibiotics, such as penicillin, have helped people to recover from otherwise fatal diseases and conditions since the 2024s. However, many people may consider alternative treatments by A Shariati 2024 Cited by 98The presence of alternative amino acid residues at these positions decreases gyrase’s affinity for ciprofloxacin, providing a molecular explanation for the GyrA what is symax duotab As an alternative, I also prescribe ciprofloxacin eye drops for the ears: Ciloxan (0.3%) to be used off licence in the ear(s), if the ear drops are not Find substitute medicine(s) for generic Ciprofloxacin 0.3 % at Netmeds.com. Find dosages, compare prices and get up to 20% off on prescription medicines. I’ve stopped taking Ciprofloxacin as of last night due to dilirium, light-headedness, eye strain, muscle pain and aching, and occasional pins and needles.

The post What Is Dasetta 7 7 7 first appeared on Susan Harrow.The post What Is Dasetta 7 7 7 appeared first on Susan Harrow.

View Details

How to Master Your PR Messaging For Your Start-up: An Advanced Guide

If you’re running a startup, you already know how important effective promotion is to grow your business. And if you want to accelerate your company’s brand recognition, be considered top in your field as a thought leader and secure your space in the marketplace, there are few things more effective than press coverage.

Here’s the deal: PR can really make a difference in putting you on the map. In fact, it generates conversion rates that are 10 to 50 times higher than advertising. That’s because people tend to trust “earned” media more than traditional paid ads. Why? Because you’ve been vetted by a journalist, producer or host and deemed publicity worthy. When people read about you in the Wall Street Journal, for example, you’re automatically elevated to the status of known brands, CEOs, founders that have already graced their pages. It’s assumed that you are at their same level — or soon could be.

But getting that kind of exposure doesn’t happen by accident. It’s no coincidence that you see, hear or read about the hottest start-ups on TV, radio, podcasts, and in print. They’ve got great products, services, tech advances, innovative ideas and ground-breaking inventions for sure, but that’s not the only reason they’re getting coverage.

Behind every great brand story featured in consumer and trade media is a thoughtfully developed public relations strategy. And with the right strategy, in particular their messaging strategy, you can metamorphosize your start-up from unknown into an industry, business and household name.

That’s why I’ve put together this advanced guide to help you get the kind of press coverage that leads to recognition, sales, partnerships, opportunities, book deals, speaking engagements and TED talks. By increasing your visibility and credibility you’ll organically and easily acquire more customers, clients, connections—and next round funding—that will set the stage to take your start-up to the next level.

But first things first: mastering your messaging for the media. Studies from the Director of the Center for Neuroeconomics Studies, Dr. Paul J. Zak, has researched how good stories connect us deeply to each other, inspire trust, move us emotionally and inspire action. Which translates to motivating us to be more helpful to each other and even to give money.

According to psychologist Jerome Bruner in his book, Actual Minds, Possible Worlds, “thoughtfully embedding a fact within a story increases the chances of recall by 22 percent.” Which means that when you make your message more powerful by backing it with facts that people will have a greater chance of remembering your story when it’s connected to a relevant statistic.

In addition, a stellar story can actually alter our brain chemistry, making us more trusting and opening our minds to new ideas. So, it’s crucial to get your stories just right.

How to Craft a Compelling Signature Start-Up Story for the Media

The first question practically any producer, journalist or host will ask you is, “Why do you do what you do.” Why did you start this company? What motivated you? Often called your hero story, story of origin or signature story, you’ll need to have this at the ready. While there are 5 main types, yours can be a variation or deviate completely from them. They are:

Here is a fill-in-the-blank template that you can complete in 5 minutes to create your compelling signature story.

A well-crafted signature story that you share at the beginning of your media interview sets the tone for the entire interview and when designed well can actually modify our brain chemistry, leading us to become more trusting, more receptive and open-minded to fresh concepts, novel ideas, and new thoughts.

However, creating a compelling story that captures the media’s attention is no easy feat. There are multiple elements to keep in mind when crafting a startup story that truly resonates.

The post The Advanced Start-Up PR Guide to Superior Storytelling + Media Messaging first appeared on Susan Harrow.The post The Advanced Start-Up PR Guide to Superior Storytelling + Media Messaging appeared first on Susan Harrow.

View Details

The post 10 Ways To Embody Executive Presence + Charisma On Camera first appeared on Susan Harrow.The post 10 Ways To Embody Executive Presence + Charisma On Camera appeared first on Susan Harrow.

View Details

By telling your powerful story, you can heal yourself and the world.

This is a story about how community was created through speaking.

Tricia Brouk recently went on Amy O’Neill’s podcast called: The Trauma Impact to talk about 9/11 and what she did on 9/12.

Amy is one of the inaugural Speakers Who Dare and a two time Speaker Salon Alum, Tricia’s program in NYC.

Amy is a survivor from the Boston Marathon bombing and asked Tricia to come on and talk about herself before and after 9/11.

Here’s what happened: Tricia was downtown when the planes hit and saw the Twin Towers fall. She shares that sound the buildings made as they came crashing down were like a screaming cry for humanity.

In shock, Tricia wandered around breathing in dust until finally making her way home to 11th Street and Avenue A, where she watched the news, not fully understanding what had happened or what to do. She says she had a metallic taste in her mouth for weeks. Because she lived below 14th street, she even had to show I.D. to get home, as they wouldn’t allow anyone who didn’t live there access. No cars. It was empty.

The city was silent. Eerily so.

The city also rallied and they came together in powerful ways. People stood on the West Side Highway cheering on the daily rescue and firefighter teams who went back and forth to Ground Zero. She was in a show at the time and the theater was a block away from the West Side Highway, where she saw this outpouring daily. And yes, the show went on.

She was conflicted at first about why they would still perform.

Who cares about theater?

It turns out, a lot of us.

A powerful lesson Tricia teaches is that the audiences helped remind her of the beauty in the world. This was why she showed up at the theater and why I’m sharing this story. She was helping people heal. I also know the power your story has to heal.

I have another story I want to share with you.

Tricia says:

“The incredible Sarah Montana, an unknown speaker to me, sent in her written application for TEDxLincolnSquare in 2018. It was about forgiveness. She wrote about how her mother and brother had been murdered on Christmas eve by someone they knew in the neighborhood. She went on to say that, she knew forgiveness was important, and that she was able to do this, and by going on her journey from dark to light, she wanted to share with a wider audience how to forgive.

How to write your TEDx talk

I was not going to ask her to move onto the next round, the video submission, based on her written application. My thought was, “How can I listen to her speak and share this story and not feel sorry for her? And not feel bad as she shares this devastating idea?”

It was at that moment, I knew I had to challenge myself. I had to give her the opportunity to send me a video submission about the idea of why forgiveness is important and HOW to actually forgive.

To this day, Sarah’s video submission is the most compelling I’ve ever received. By sharing her story, she has been healed and gives others the opportunity to also heal. I put Sarah on my TEDx stage and during the process of script analysis and coaching with me, she has gone onto having an incredibly successful speaking and writing career.

And her TEDxLincolnSquare talk is now on the main platform at TED.com.

She is having a massive global impact.

Sharing your impactful story will make a difference. By reaching just one person, you can change a life.”

This is why I want you to reach more people, and have this kind of impact, by sharing your story.

“The Big Talk Academy provides a wonderful opportunity to engage with Tricia Brouk’s well honed methods, and to work with her directly, in creating a Big Talk. It offers small bite sized assignments which are meaningful and gratifying to do, and then seemingly suddenly, one has a whole new perspective and skillset in creating a talk.” Alexandra Stockwell, Relationship and Intimacy Expert, Speaker and Author

The Big Talk Academy [insert affiliate link] is a twelve-week certification program that will help you identify and craft your life-changing talk, culminating in an extraordinary signature speech, and virtual showcase that gets you one step closer to taking the big stage and having the kind of impact you want.

How to apply to TEDx

Perhaps the Speaker Salon is not an option because of the commute. Perhaps working 1:1 with Tricia is down the road. This is why she created The Big Talk Academy.

So you can finally work with Tricia and continue to create powerful communities of speakers. Because you may be alone on stage, but in her community, you are never by yourself.

You may be wondering if this certification program will help you make money speaking.

Oh yeah… many of Tricia’s clients land gigs that put them right in front of thousands of qualified leads: to clients, profitable partnerships and business opportunities. Like my client Mari Carmen Pizarro. Through studying her technique, and becoming an expert communicator, she landed two, 6-figure consulting jobs within weeks.

You may be wondering if you will have the time to get the most out of The Big Talk Academy.

Yes! First of all, this program will save you so much time. Instead of figuring things out through painstakingly slow trial and error, you’ll skip all the way to being a fully booked pro speaker. Secondly, this information is shared in bite-size lessons, so you can schedule it into your busy day. And in just 12 weeks, receive your certificate of achievement from The Big Talk Academy.

You may be wondering if The Big Talk Academy will help you become a successful speaker.

Absolutely, the Speaker Salon in New York City has a 100% booking rate including TEDx talks, television appearances, and countless paid speaking gigs, Congress, Capitol Hill, and representation from international speaker bureaus.

You may be wondering if you have time for The Big Talk Academy.

Absolutely. Not only are these bite size assignments that you can do daily as designed or batched on the weekend (without getting behind), you also have two weeks to organize your calendars. First day of class is May 4, and the first zoom call with Tricia is May 5 at 10amEST (group zoom calls are every other Tuesday from 10-11amEST for twelve weeks). The virtual showcase happens on July 16 from [2:30]-[4:30]EST, so you have plenty of time to schedule The Big Talk Academy into your life.How to become a speaker

The investment for The Big Talk Academy is $2997, but for you UNTIL XXX, it’s only $2497 or 3 payments of $997.

The post Share Your Story Create Community Build Your Business first appeared on Susan Harrow.The post Share Your Story Create Community Build Your Business appeared first on Susan Harrow.

View Details

The post Get Featured in the Media first appeared on Susan Harrow.The post Get Featured in the Media appeared first on Susan Harrow.

View Details

The post Your Time to Shine: Get Major Media Love right away first appeared on Susan Harrow.The post Your Time to Shine: Get Major Media Love right away appeared first on Susan Harrow.

View Details

The post How to Get + Keep Publicity The Right Way first appeared on Susan Harrow.The post How to Get + Keep Publicity The Right Way appeared first on Susan Harrow.

View Details

The post The Secrets To Getting Life Changing Publicity first appeared on Susan Harrow.The post The Secrets To Getting Life Changing Publicity appeared first on Susan Harrow.

View Details

The post How to avoid the biggest media blooper first appeared on Susan Harrow.The post How to avoid the biggest media blooper appeared first on Susan Harrow.

View Details

PR Secrets With Susan HarrowLorraine Schuchart is the founder and CEO of the brand strategy and public relations firm Prosper for Purpose. She is an accredited public relations strategist and communications expert who specializes in the art of designing and scaling purpose-driven brands. Prosper for Purpose’s clients include entrepreneurs, conscious companies, government agencies, and nonprofit organizations. The company holds the prestigious B Corp Certification, meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability. Lorraine runs on sunshine and coffee.

The post Copy of PR Secrets With Susan Harrow first appeared on Susan Harrow.The post Copy of PR Secrets With Susan Harrow appeared first on Susan Harrow.

View Details

Summary:

During a conversation with Sherry Richert Belul and Alison Luterman, I discovered that writing with a specific goal hindered creativity. Embracing “drivel” and allowing it to flow freely had a transformative effect. Not only did my writing improve, but also my productivity. This reminded me of a ceramics class where focusing on quantity led to higher quality results. Instead of pursuing perfection, consider prioritize generating a lot of work without fear of judgment.

Love Your DrivelI had a big slump in my writing group.

For a year. I’d put pen to paper in a beautiful journal and out would pour — drivel.

Sometimes I’d write to get all the minutae out of my head. Other times I’d write a list. But the end “result” was nothing of consequence.

I mentioned the writing process we go through in Wild Writing to Sherry Richert Belul and Alison Luterman the other night as we crunched skinny French fries and sipped bubbly water at the Zuni Cafe in San Francisco with before her poetry reading at Martuni’s.

Alison said that as she was writing she was always looking to have a finished product – be it a play, a poem or a story. So to write without a “goal” wasn’t easy.

I was in the Alison camp. Until I wasn’t.

I’m not sure what happened exactly, other than I let go a little and just allowed the drivel to flow. And there was plenty of it.

I realized that in our quest for perfection, we often overlook the impact of letting go – just letting our thoughts roam free. And not just in creative writing but in media training as well. Allow the drivel to flow. Spontaneous, first-word-out-of-your-mouth responses help to simulate the real feel of different scenarios and often amazing stories emerge fully formed that just need minor tweaking or slight changes in the order of the information.

During media training sessions with my clients, I do roleplay exercises that mimic live interviews. These roleplays are designed not to produce a perfect answer on the first try, but to help you become comfortable with the unpredictability of the media spotlight and to (non) thinking on the spot. By focusing on small, incremental improvements – by letting the drivel flow – my clients can experience a significant shift in their ability to handle interviews effectively.

For me and my writing, one day something shifted. In my business writing too. I’m writing up a storm and creating new videos and products and stuff at such a speed I wish that there were more hours in the day!

Like this video about how to be kinder to yourself after a media appearance (or any new venture for that matter).

I’m not yet in the place where I can totally love my drivel.

When getting ready for any media appearance roleplay can help you prepare for any scenario. Try. Fail. Learn. Repeat. Succeed.
Click To Tweet

I read this short parable in Sunil Bali’s ezine which put me on the path (another shift!).

“The ceramics teacher announced on the first day of class, that he was dividing the class into two groups. One half of the class would be graded solely on the quantity of work they produced, and the other half would be graded solely on the quality of their work.”

On the final day of class, the teacher would bring his bathroom scales and weigh the work of the quantity group: fifty pounds in weight of pots rated a Grade “A”, forty pounds a Grade “B”, and so on.

Those being graded on quality, however, needed to produce only one pot – albeit a perfect one – to get a Grade “A”.

Come grading time a curious fact emerged: the works of highest quality were all produced by the group being graded for quantity. It seems that while the quantity group was busily churning out piles of work – and learning from their mistakes – the quality group had sat theorizing about perfection, and in the end had little more to show for their efforts than grandiose theories and a not very good pot.

Whether it’s business, art, or sport, it’s not the quest to achieve one perfect goal that makes you better, it’s the skills you develop from doing a volume of work.”

Just as the students in the class learned more effectively through the process of creating numerous pots, my media training clients improve through repetition creating numerous stories that often surprised and delighted them. It’s common for them to say, “I’ve never said that before.” Or, I’ve never told that story in this way.” Through this process, they often have insights about their life and work that surface and inspire them and serve to develop and define their personal and professional brand.

Research shows that it takes 10,000 hours of practice, including consistent iteration, in order to master a complex task.

So each interview scenario, question posed, and answer given is another pot shaped on the wheel. It may not be just right, but with each iteration, you refine your skills, hone your message, and become more adept at handling the pace and pressure.

With each media appearance you should iterate, refine your skills, hone your message, and you will become more adept at handling the pace and pressure. #BusinessInsights #Leadership #EntrepreneurGoals
Click To Tweet

I loved the lesson at the end of the story: “Focus on the repetitions that lead to your desired outcome. Focus on the iterations that come before the success. Focus on the hundreds of ceramic pots that come before the masterpiece.

In other words: Try. Fail. Learn, Repeat.

Don’t be afraid of making a load of rubbish. Be afraid of making nothing at all.”

So, let’s make loads of rubbish together and not worry about judging it or using it or improving ourselves.

Zen of FameSubscribeFree ConsultCheck out our PR and Media Training Workshop to Jumpstart your Publicity

The post Love Your Drivel: Media Training Tips first appeared on Susan Harrow.The post Love Your Drivel: Media Training Tips appeared first on Susan Harrow.

View Details

The Best Public Speaking Strategies to Stay Calm – Interview by Zayn Patel – Level Up PodcastIn this episode, Zayn Patel hosts Susan Harrow of Harrow Communications Inc. as they discuss how to improve your public speaking skills. Preparing business-minded individuals to emerge as leaders and entrepreneurs through education, training, advice, and experience, the Level Up Podcast is created by a group of like-minded Washington DECA students.

Zayn Patel: Hey DECA family My name is Zane Patel. Welcome to Level Up Podcast. Today I’m joined by Susan Harrow of Harrow Communications Inc.. And this episode, we’ll be giving you guys tips and tricks to better your public speaking competence, in both competition and the greater business world, virtually and onstage. Also sponsoring us today is Harrow Communications Inc. So, Susan, why don’t you go ahead and take it away, give us some background on not only you, but your business as well.

Susan Harrow: I’m a Media Trainer and Marketing Strategist and author ofSell Yourself Without Selling Your Soul published by HarperCollins. And what I focus on is working with CEOs and entrepreneurs, authors, speakers, on growing their business with publicity using sound bites, effectively, in any kind of media appearance. From anything like this a podcast all the way through TV, magazine interviews, so they can double or triple their business by using these sound bites, effectively saying the right thing to the right audience at the right time. So, you inspire them to engage with you, or shift an idea, whatever that might be for you.

Zayn Patel: Perfect, I love that. I love that. And so, just in terms of those sound bites, I know a lot of it really comes down to the public speaking aspect of it, right? So how are you getting those sound bites out? Whether it be through that podcast or through an event that you’re holding. Go ahead and dive a bit more into your experience specifically, did you ever struggle with public speaking or getting nervous before an event?

Zen of FameSubscribeFree ConsultFirst Of All, Relax.Susan Harrow: I still do, I still can’t. I didn’t even eat before this one. I’ve been doing this for like 30 years, and I still get nervous. But the point is to change that energy, to transform that energy of nervousness into excitement, and just to accept it, whether you’re sweating, whether you’re breathing. And there are a lot of techniques that you can do to calm down, not only in the moment, but practice. And one of the first things to practice is breathing. And I think a lot of people, now because of COVID, know a lot more about breathing. But the simplest one is box breathing, which is in, hold the breath for four, out, hold the breath for four. And when you start to do that, your autonomic nervous system begins to calm down.

Susan Harrow: The other thing that I highly recommend is, and we can’t do this right here on Zoom, at least, I would, but is to shake all over. So, you’re shaking your head, you’re shaking your booty, you’re shaking your arms, just do that to get all the energy out. So breathing is once you’ve kind of calmed down, I like to shake first and get that all of everything else. So you’re stomping your feet, you’re wiggling all around, you can you know, do this in private, or do this within the green room, wherever you are. And then do the breath. But the breathing and the shaking are things that you can practice on your own every single day. Because that’s, that’s relaxing it they’re both relaxing. Once you start to be able to calm and still your mind, it’ll translate when the real time comes. Does that make sense?

Public Speaking Is Not About You.Zayn Patel: Yeah, I use Box breathing all the time. And I actually go through and do meditations in the morning so I can get myself prepared for the day that way. There’s no nervousness moving forward. And I guess one of the key components of nervousness, at least one that I’ve experienced, is the fact that I’m always worried about the audience, right? So, am I speaking in a way they can listen? And then how are they going to perceive the words? Are they going to be listening to the entire thing? So, how would you understand your audience a bit more, what types of things you can say within public speaking certain words, or certain things that you can do either virtually by doing hand movements, or even when you’re in person potentially emphasizing certain words to continue to keep your audience engaged the entire time?

Susan Harrow: The first thing is mindset. It’s not about you. It’s about what you’re here to give your audience. So, let’s shift them right away. So instead of thinking about, oh, my God, what are people thinking about me? If you start to think about creating a connection, heart to heart – you can even put your hand on your heart automatically – you start to be able to connect with your audience. You’re thinking about, what am I here to give? And how can I best serve? What can I say that my audience needs to know, I always ask those two questions. What does my audience need to know now? And how can I help? The focus is on them and not me. And if I’m in a live audience, I’m observing, but you think that you know what people are thinking, but you don’t oftentimes, I mean, I’ve been in an audience where, you know, in some of my teachings in my workshops, where somebody will just have a blank face, and I’m like, Oh, they are so not with me. So, we’re starting to assume things about people that we can’t possibly know. And I remember them going around the circle. And the woman said, I’m here taking notes for my daughter. And I was thinking that she wasn’t engaged, right?

Public Speaking Through Virtual Connections.We talked about what happens in zoom, or, you know, any kind of virtual setting. And then you were asking me about reading the audience. If you’re not relaxed, and you’re super nervous, you can’t read your audience. So, meditating every day and starting to relax, you start to be able to see how people are responding. I remember when I first got started, I would say things and I didn’t know where the funny parts were, or whatever. And people would laugh. And I’d have to make a mental note. Oh, they thought that was funny. That was some off the cuff thing I said or things that I thought were really important. People weren’t paying attention to. And in those early days, what I did is I did an evaluation after every single one. I asked them just a couple of questions, like, what did you find most valuable? What would you say to other people about the course or the whatever I shared that day? What would you change for next time, like what did you like, and then I kept refining? Because when we speak it’s always about refinement and iteration. Because we’re new at this. So, we need to see how it lands, see what’s important to people and get that kind of feedback. That feedback is really important.

Susan Harrow: What we want to do is – like right now, I’m looking at the Zoom dot, I’m not looking at you, because it appears that I’m looking directly at your eyes. I’d rather be looking at you so I could see your response. And I’m sacrificing, looking at the audience. So, I apologize for that to you, I will look at you in between, but it makes a better pull. And a better connection. If you keep your eyes focused 100% on the person, what you want to do to connect your audience and start to relax, and start to read your audience, is do that breathing and connecting, even before you walk onto the stage. You’ve already imagined that your feet are like roots going into the ground and connecting to all the people in the audience, that they’re your friends that they want to do well by you. And then the second thing is actually looking into people’s eyes, slowly. You might spend five seconds five to 10 seconds looking per person, what that does is that gets the energy going in the room. You don’t have to look at everybody you don’t want to scan, you want to pick a few people, the friendly faces, the smiling faces, the people who are giving you that feedback that you’re doing well, look at them. Keep the gaze and then move your gaze from person to person, and then that’ll start shifting the energy. So, that’s a practical thing, in person.

Zayn Patel: Yeah, and I know just double clicking on the idea of reading the audience, and really making sure that they understand what you’re thinking, or just, you know, receiving your message as well as possible, how would you describe the environment that you’re in, in terms of how it makes you feel? How it potentially affects your overall performance in an event? Do you take your environment and atmosphere and think about that a lot before you get on stage or in a virtual meeting?

Get Familiar with Your Stage.Susan Harrow: Practice in the venue that you’re going to be in. If you’re going to be on a stage, you never want to be behind a podium, you want to be moving around to connect with the audience. That’s when things get to be live again, right? We want to be able to connect with everybody on the stage. When I was training one of my clients to give a talk at 1440, Multi University, we practiced how this was before. Obviously, we practiced about where she was going to stand to deliver each message. And one of the most important things about that is being able to – when you connect with the audience, like, there were things that she said that were funny that people really responded – to go with it. See if you can continue in that direction. And so, you asked me also, you asked me another question about like, oh, managing the medium. Was that question? Managing the media?

Zayn Patel: But also feeding off of that audience too. Right. So, if they are laughing at you, how do you continue to, I guess, potentially adjust it so you’re making more jokes? Or, if they’re not, do you cut them out? I guess how do you mitigate that within the presentation itself?

Prepare To Make Friends With Your Audience.Susan Harrow: That’s where you’re fluid, so be prepared. So you can be free to be spontaneous. You have your set agenda, and then you leave some room so you can go off on these, these tangents where you might it might not even being saying another joke, it just might be receiving it and really just getting that good feeling going with the audience. And I really noticed that with her when she did that. It was like, Oh, well, they really and what they responded to of course was very specific stories, not generalities. But whenever we had these really specific stories or things that popped that you could really see feel touch, not intellectual things, really tangible things. Those are the kinds of things that people super responded to that we worked on really tightly. So in your presentation, you want to have those kinds of stories that people can touch, taste, see, feel. Right? Yeah. Because those are the ones that they really respond to and want the intellectual ideas.

Zayn Patel: That’s the relatability part of it, right? That’s how they can sort of begin to just gel with you a lot more. And now you don’t feel like you’re just a speaker. But now you’re, I guess, one of their acquaintances, or you’re somewhat of a friend now, right? Because now they get to just see things that they wouldn’t see before. I was actually listening to something last night on a webinar about the personality and bringing that out, and making sure that that is the focal point of everything that you do, because that’s what people buy into, right. So especially when it comes to public speaking and confidence and going to these big events and talking about either something in tech or business, it’s very, very, very difficult to sort of take these topics that are very technical, and are just overall, you know, productive to an audience and take those and sort of make them into a talk where you can still entertain, but educate and then excite people as well. And so I love that you mentioned the tangible items, because that just brings the entire experience to life.

Susan Harrow: And I love that you mentioned personality, because yes, it is your personality and your quirks and the way that you are that’s what we’re really entranced by it’s who you are. And by the way possible to make I was working with a an executive at a very large corporation. And his area was data, which is three hour presentations of that. I mean, if you can imagine, you know, and we were I we were tasked with, like how do we enliven that? So we started putting in stories, right? And I was like, Oh, my God, how do you hold somebody’s attention for three hours? It’s really long. And so we started finding out, like, you know, we took parts of his past, because he had a really unusual past, that people could relate to. And he had done a lot of positions in that company. So then that’s the way he could relate to each person in the audience. I’ve done your job. So we created stories around that.

And then we started, we said, what can we do? How can we very consciously interject humor, because people sitting for that long, you want to get that you want to get them jostled up with humor, because that sort of shifts your mind, and that opens your mind. So you want to say something that’s humorous, not necessarily a joke, but something that is, that is funny, and or mildly amusing. And then we were talking about, you know, like, even like taking things from history, or taking things from the news or taking things from what’s going on in the culture today, to make it like, super relevant for people. So you can, when you start to think about all these things, you can start to have a really lively talk by by pulling all of these different segments into your talk.

Zen of FameSubscribeFree ConsultZayn Patel: Yeah, and then that’s the soundbite process, right, where you can then transfer that and make it provide even more value to your audience, you know, after the conversation. So I guess, I like to think about presentations in three ways. And I’m very, very excited to hear hear your feedback on this or sort of what what your model is with, with your clients. But I go into all presentations that I do with with the three E’s that I mentioned before. So number one for me is to educate my audience. So what type of value am I providing? During this talk, this podcast? Anything that I’m doing? Right? What what are the value points? Second, is to entertain. So how am I keeping you engaged? What are we discussing?

That’s going to continue to keep you looking at me or keep you laughing? Or, you know, go to your friend and say, oh, yeah, he’s interesting, you should go ahead and take a look at his talk. And then the third thing is Excite. So that also taps into the word of mouth marketing part of it. But when you leave my talk, or when you leave the podcast, what are you thinking about? And then how do I continue to stay in your mind. So now, it’s just not a simple episode, or a simple talk or even a presentation that you’ve listened to. But it’s become this experience that is unforgettable. And now you have this drive to come and see me again. And that way, I’m increasing more of that retention right in my audience as well. So tapping into that, how do you define success for all of your clients before they go into your presentation? And then what type of model do you use as well?

Your personality. Your quirks. It’s who YOU are that truly entrances your audience during a media appearance.
Click To Tweet

The Three E’s: Educate, Entertain and Excite.Susan Harrow: I love that you have your one – educate, entertain, and then excite. Those are great. Three E’s. Did you make those up yourself?

Zayn Patel: I did, yes.

Susan Harrow: Those are really wonderful because I think in today’s world, we do really need all three of those. And they’re not necessarily separate, but we want all three. And I think the key thing is to tell the kinds of stories that land, that people can repeat. Right? I’m trying to think of one this moment, because I’m like, well, how am I telling a story that they’re going to remember.
When we talk about sound bites or messaging, there’s all different types, and you want to have a range of them. One might be a story, a statistic, a fact, a vignette, a one-liner, and you want to have kind of a mix of those. So in the speech, you want to have some stories that are maybe a little longer depending on how long you got, right. And then you want to have those one-liners that you want people to remember, you know, so sometimes they don’t have to be your own.

Your Presence is the Sum of All Your Experiences. Susan Harrow: They can be like, I have so many favorite sayings. My, my very favorite one, I have a couple of very, very favorite ones, but from Gandhi is, “My life is my message.” Because I think that everything you do, say, are and think, from your words to your website, how you treat other people, is the message that you’re giving that people buy from you on different levels. So that’s one of my favorite sayings. And that’s super easy to remember. And my other one is from the Dalai Lama, which is “Be kind whenever possible.” And then my caveat is, it is always possible. And my caveat to that is, but it is not easy. It is not easy. Because, you know, Charles Schulz said, “I love humanity, it’s people I hate.” And I think that can be extremely difficult, right? All of us are difficult people. I think that practicing that, that’s part of like a daily practice. And these are things that people pick up from you, from your presence.

Susan Harrow: So, when you said, like, what’s the most important thing, the most important thing is your presence, which is the sum of all of your experiences, but it’s also how you’ve internalized your values, how you show up how you treat other people, the respect you’re giving your audience and that they’re giving back to you. Because how you show up is the energy and the excitement, and whatever that is that you’re gonna get in return. I think I focused on those things, that that’s really important. And, you know, thinking about the stories, I did want to say one other thing about stories, because what I’ve heard a lot of speakers do is tell a funny story or something, or tell a story that does not relate to their topic or how they’re going to educate. You want to educate? Well, anything that you then tell, that you you’re going to entertain or excite, has to relate to what you are giving your audience. It can’t just be a random thing. I think that’s super important, because I think that people who just start speaking, it’s a little more random, and you want everything to be intentional to the bigger picture, what do I want the outcome of this to be?

Be Clear About Your Point. Susan Harrow: Because if you are presenting to an investor, and you want the outcome to be, they give you money. What I noticed on DECA, when I was a judge for DECA, not one person asked me for the money. There were some great presentations about why they should get the money. I think it was $70,000 or something like that. Not one person actually said, I hear you, sounds like you’re really interested? Are you agreeing to $70,000?

So, when you are in front of investors, you have to ask, and for anyone, because I know it might seem obvious, they’re presenting to them for the money, but nobody asked me for it. Yeah, so, super important to state actually what you want. If you are talking about an investor, when they act like they’re on board, you can actually ask. “It looks like you’re excited about my idea. Are you on board? And if you are on board, are you are you saying that you will invest? You know, 100,000 million dollars, 10 million, in my business?” You know, it has to be that clear. And that seems obvious to people, but it’s also – sometimes in a talk, you need to be very specific about what you want the outcome to be, and what you want the point to be, to because sometimes people will miss it.

Zayn Patel: It’s the implicit parts. If you use Zoom, the other person, or the second party is going to understand. Whereas we’re in a situation where they don’t and then the message isn’t fully delivered. And so, you walk out and you’re thinking, okay, well, this isn’t the outcome that I wanted. But you didn’t actually go ahead and ask for that outcome. I love that you mentioned that you have to go ahead and actually ask for the seed funding, it’s not going to be given to you, right. It is a reward for the presentation, the work that you’ve done, and it’s not expected prior to walking into the room.

Ask for Feedback in Real Time.Susan Harrow: Yeah, and it’s okay. I think, when you’re talking to an audience, you do want some of that feedback, the most effective presentations are interactive. So you want to create movement. And because movement combined with speaking, is going to land and be most memorable. So even any kind of movement, so you have two people doing something together, or that’s usually quickest when you’re giving a speech, because people are sitting next to each other. So, you have them interact, but you want to have a back and forth. This comes from preachers. And you know, it’s called the call and response.

You’ll see very experienced speaker saying, isn’t that right? And then the people go home and go, I can’t hear you. Is that right? And people will go, Yes, that’s right. So, you already start to get them in action with you. If you are in a presentation, like with an investor, you want to be asking some of those questions along the way. If that’s what kind of presentation it is, is this landing with you? Is this something you think can play in the marketplace?

Like, it’s okay to start getting those? We’re often afraid to ask those questions. And then we’re afraid to see the response in the audience too. But sometimes that’s the only way you’re going to know because it’s hard to read the audience, especially on Zoom. It’s super hard to read that.

Don’t be afraid to interact with your audience during a media appearance, you want that feedback!
Click To Tweet

Susan Harrow: So sometimes on Zoom, we’re going to do more hand movement. So, we’re saying like, are you agreeing with me? If you agree with me, go like this? People are in motion, right? Versus in person, we’re most likely going to get more verbal. If you’re with me, say yeah, you know, you get this, say, you want me to talk more about this? Yes. Okay, about that, I talked enough about that? You know, depending on how informal it is. But oftentimes, if it’s a less formal thing, I’ll say, you know, have you heard enough about that? Do you want me to go on to the next one? Are we ready to jump in? And then you start getting that that feedback.

Energize the Room.Zayn Patel: And do you always practice this cultural response? What type of scenario? Would you do this? And so, is it better to practice in a more formal environment or potentially less formal? And how do you read the room or just understand the situation to ensure that when you do something on those islands, it’s not going to potentially turn the person off or upset them? Where they’re not going to want to give you that investment? Or their time or attention anymore?

Susan Harrow: Yeah, you start out with things that are really easy. Like you always see comedians go on the stage and say, How are we doing tonight? How is everybody? Fine? Fine. They already start to get that going. Hi, everybody, I’m so happy to be in your town. I love your town. Right? So, it’s some kind of response where you want people to begin to respond right away. And it’s simple at first, it may be just a simple yes or no. Am I right? You hear a lot of people say, am I right? Or, is this? So, do you agree? And people go Yeah, because that’s a very, very small investment. So you want to start with small investments first and start to build that investment in you. Sometimes you ask questions where you know you’re going to get a response. Does that answer your question?

Zen of FameSubscribeFree ConsultZayn Patel: Yeah. And I liked the fact that we’re starting with something simple, right? So, it’s not something too complex, just as simple as asking you how you are doing and then just attempting to understand. What is the response there, is it 100% response rate, is there 75%? And then, based on that, you can continue the good motion that you alluded to earlier. Then you can sort of adjust your talk a bit, or even include more of these questions throughout your presentation. You’re keeping them engaged, and you’re continuing to seek their attention so that way, they’re retaining more, they’re engaged more than the overall talk quality just continues to increase.

Let It Happen Naturally.Susan Harrow: Yeah, and you listen for the response, like if you tell something sad, like sometimes we tell sad stories and people go, “Sad, right?” You don’t need another response from them, but you’re actually acknowledging that they’ve acknowledged you. And then you can do the same thing when people are laughing, “Ha, ha, crazy, right? You know are funny, right?” And sometimes that’s enough to keep something going. But it’s also just an acknowledgement of like, you hear me, I hear you. And some of those things, you know, a lot of that – when you relax – can happen naturally. I always make sure that there’s room for the natural stuff, but I plan on the kinds of responses that I think I want. Do they all land well, or are successful? No. So, you think, well, maybe that wasn’t the right question, or I didn’t ask it in the right way or wasn’t the right time? You know, so those are questions. I’m always asking myself and refining, and not beating myself up in the moment if it didn’t go, and enjoying the unexpected, because a lot of times, things just don’t go as you plan as planned.

Zayn Patel: Yeah. And that’s part of the of the chemistry, right, between the audience and the speaker. And that’s just something that develops over time. But I love that you mentioned not beating yourself up in the moment. How do you make sure that you don’t let your subconscious mind tear you apart? If you make a mistake, or, you say something that you’re not supposed to, or something doesn’t deliver the way that you had practiced or planned?

When Your Jokes Just Don’t Land.Susan Harrow: So there’s a couple of ways to deal with that. One is self-deprecating remarks about what a big flop you’ve just made. Say you tell a story, you thought it was really great, you didn’t get a response, you can actually say, Wow, that really stunk. I thought that this was the right thing for you. You can handle it that way. But also, like, if you feel your tummy sank, and you just go, Oh, my God, like, and you start to think I’m failing, right? That’s when we take a breath. And you can even move to a different spot on the stage. Or if you’re like, here on a zoom, you can take a different position. So, if I was leaning forward, I would just sit back, I would take my breath. And I would recenter, what I call recenter. And sometimes that’s just you know, feet on the ground, lower my – what happens when we get nervous is it goes up. And your voice might even get a little squeaky. So, you take that breath, you let it sink all the way down to your tummy, you let it sink all the way down to the ground, it might seem like forever for you. But breathing is really your friend in every situation, particularly that and then you bring your focus back. You bring your focus back to what it is you want to say and convey to your audience.

Don’t Be Afraid to Switch Things Up. And by the way, this happens all the time. I was just doing a webinar last week. Usually, I give webinars to consumers, to people like you who are going to buy my courses. This was a webinar about getting into O Magazine, but it was for PR professionals. And we had both looked over the slides, the host and I. And as I was presenting it, I could just tell I’m like, Oh my God, this material isn’t working! So, it’s just not, it’s for consumers. It’s not for PR professionals. And I thought, I have to do something on the spot, because I had that sinking feeling. And I’m like, I’m failing. And I’m failing in front of my peers. So, I was sort of devastated. And I thought, no, let me let me see what I can do.

Number one, I said, I’m going to skip a bunch of these slides, because I was tied to a slide presentation too, which is more complicated than just being on stage. So I said,” I’m gonna skip a number of these slides, because some of this is not going to pertain to you.” So I just zoomed ahead. And then I said, “I also have some other material that’s not in this webinar that I’m going to pull up as soon as we have a break that I want to run through for you that I know will be right for your group,” that I knew I had on my computer. So that is number two. And then number three, I said, “I want to start answering your questions, because I feel very comfortable “. Spontaneously, and the material wasn’t right for them. But I knew I could redeem myself into questions. And that’s that. So those things are all done on the spot.

Sometimes when you are in a media appearance you just need to take a breath + bring your focus back when you need to.
Click To Tweet

Zayn Patel: That’s the self awareness part of it to you, right? Like understanding who you are understanding yourself, what your strengths are, what your weaknesses are, and then based on that, you can better respond to the situation. So, I think self-awareness, especially within the moment is also really, really huge. And you say this was on Zoom?

Susan Harrow: I could only see a few people, but I could feel it. And I just, I don’t know what I don’t, not sure what the signal was. There was, but I’m like, oh, no! And I thought the whole presentation is not right. So, what am I going to do with that, right? And how do I salvage the 100 people who are on the line and give them what they came to get? So, I’m just like, start putting your questions in there. Let’s start answering what you want to know. And that’s what I did. Yeah, so it was switching the whole format midstream. Sometimes you have to do that. And you might actually have to say, “You know what, I prepared this talk. I don’t think it’s what you need. And I’m going to start switching gears here. Are you with me?”

Zen of FameSubscribeFree ConsultCheck out our PR and Media Training Workshop to Jumpstart your Publicity

The Level Up Podcast was created by a group of business-minded Washington DECA students working to promote youth entrepreneurship and provide written event tips for DECA students. Find more here: The Level Up Podcast (buzzsprout.com)

The post The Best Public Speaking Strategies to Stay Calm first appeared on Susan Harrow.The post The Best Public Speaking Strategies to Stay Calm appeared first on Susan Harrow.

View Details

Denise Hansard is a Life Architect & Motivational Speaker and the Author of Suffering In Comfort.

She’s also a contributing author to 24/SEVEN, Change your Attitude, Change your Life – a monthly digital magazine.

Denise Hansard, author/speaker/life architect, is an expert in transformation. Through her Southern style of storytelling, Denise shares how your story doesn’t define you unless you choose for it to do so. She has coached hundreds of women to make 6 figures, find the love of their life and get super healthy … all while having fun.

She works with executives and Entrepreneurs as she understands the big and small business worlds. She uses her passion for helping people become their best selves—however they define this—based on the sound foundation of her education (Masters in Counseling & Life Coaching Certification) and 20 years of corporate experience.

Zen of FameSubscribeFree ConsultThe post The Denise Hansard Show first appeared on Susan Harrow.The post The Denise Hansard Show appeared first on Susan Harrow.

View Details

Summary:

Taylor Swift is a master of media management, deftly navigating the complex landscape of public relations to safeguard herself, her company, and her reputation. Her approach offers valuable lessons for entrepreneurs, founders, aspiring stars, and business moguls. One of the key aspects of her media management strategy is her unwavering commitment to authenticity, which has cultivated a loyal fan base that trusts her implicitly. Swift uses her keen observation of modern culture, insights into women’s empowerment, and humor to maintain a positive public image. Through a career spanning almost two decades, Swift has honed her ability to communicate effectively and authentically, ensuring that her message resonates with audiences while mitigating potential PR pitfalls.

Table of Contents:

Taylor Swift's Media Management: Navigating Fame with Finesse
The Power of Authenticity.
Crafting the Narrative: Media Training.
Strategic Partnerships: PR Marketing and Strategy.
Media Management Includes Building a Strong Team.
Addressing Controversies Head-On.
Embracing Evolution.
Taking Control: Lessons in Media Management.
Conclusion. Taylor Swift’s Media Management: Navigating Fame with FinesseIn the realm of pop culture and celebrity, few figures shine as brightly or as strategically as Taylor Swift. Beyond her chart-topping hits and sold-out stadium tours, Swift has become a master of media management, deftly navigating the complex landscape of public relations to safeguard herself, her company and her reputation.

From her meticulously crafted public image to her strategic communication tactics, Swift’s approach offers invaluable lessons for entrepreneurs, founders, aspiring stars and business moguls alike. In this article, we delve into the strategies and approaches that Taylor Swift employs to navigate the complex world of media scrutiny, speak her mind while using her keen observation of modern culture, insights into women’s empowerment and humor while maintaining a positive public image.

The Power of Authenticity.One of the key aspects of Taylor Swift’s media management strategy is her unwavering commitment to authenticity. Swift has always been open and honest with her fans, allowing them to connect with her on a deeper level. By staying true to herself and her values, Swift has cultivated a loyal fan base that trusts her implicitly.

As she once said, “Authenticity is the most terrifying and exhilarating thing we can experience.”

One of the most memorable examples of her authenticity at work came in the aftermath of an incident in which she was sexually assaulted by a radio DJ during a pre-concert meet and greet. She later counter-sued the perpetrator for a symbolic $1 and won. Swift spoke boldly on the stand, refusing to be bullied as she retold her version of events.

When Swift was asked if she felt any guilt that the perpetrator had been fired as a result of her accusation, she said, “I’m not going to let you or your client make me feel in any way that this is my fault. Here we are years later, and I’m being blamed for the unfortunate events of his life that are the product of his decisions—not mine.” Her fans and other sexual assault survivors lauded her for it.

Staying true to yourself + your values means that you do not have to fake it when the media comes calling. You can instead focus on connecting with your audience + delivering your message to the world.
Click To Tweet

Swift released a statement following the trial in which she said, “I acknowledge the privilege that I benefit from in life, in society and in my ability to shoulder the enormous cost of defending myself in a trial like this. My hope is to help those whose voices should also be heard.”

She also pledged to support sexual assault survivors who would be silenced without support. By addressing her privilege, Swift showed her fans that she does not exist in a bubble. And by offering financial support to other survivors, she showed compassion and an ability to put her money where her mouth is when it comes to causes she feels strongly about.

Crafting the Narrative: Media Training.At the heart of Taylor Swift’s media management strategy lies a commitment to controlling the narrative. Swift is a master storyteller, both in her music and in her interactions with the media. By carefully crafting her narrative and controlling the way her story is told, Swift is able to shape public perception and control the conversation surrounding her. This strategic storytelling has allowed her to turn negative press into opportunities for growth and reflection.

Through a career spanning almost two decades, Swift has honed her ability to communicate effectively and authentically, ensuring that her message resonates with audiences while mitigating potential PR pitfalls. One key aspect of Swift’s media training is her adeptness at handling interviews. In this interview with CBS This Morning Swift skillfully comments on the cultural bias and discrimination between the sexes saying, “There’s a different vocabulary for men and women in the music industry. When a man does something it’s strategic. When a woman does the same thing it’s calculated. A man is allowed to react. A woman can only overreact.”

Avoid the media double standard by making sure that you are prepared for anything questions an interviewer sends your way. Media training can help you control your response + any situation.
Click To Tweet

Whether facing probing questions from journalists or engaging with fans on social media platforms, Swift maintains a poised and polished demeanor, carefully selecting her words to convey her desired message and using humor to effectively deflect personal or aggressive questions.

My Publicist Told Me Not To Answer Any Personal Question I Want To Answer That GIFfrom My Publicist Told Me Not To Answer Any Personal Question GIFs By staying true to her brand identity and values, Swift fosters a sense of trust and authenticity among her audience, strengthening her connection with fans and stakeholders alike.

Swift’s media training experience extends beyond traditional interviews to encompass a wide range of communication channels. From press releases and public statements to social media posts and multimedia content, Swift leverages every opportunity to shape the narrative surrounding her career and personal life. By maintaining a consistent and cohesive message across all platforms, Swift ensures that her image remains strong and cohesive, even in the face of media scrutiny. Swift still managed to come across as her warm, quirky, excitable and relaxed self while attending boyfriend Travis Kelce’s football games, though she was aware of the media circus surrounding their budding relationship.

Strategic Partnerships: PR Marketing and Strategy.Rather than shying away from the media, Taylor Swift strategically engages with journalists and outlets to ensure that her message is being communicated effectively. By choosing when and where to speak out, Swift can dictate the narrative surrounding her personal life and career.

Whether addressing female empowerment in general through her music, or defending a fan from a security guard in the middle of a performance, Swift has become known for her strong stance on personal dignity, most especially her own and that of her fans. Swift famously took a stand for gay rights with her video for You Need To Calm Down, enlisting the help of celebrity drag queen lookalikes and asking fans to sign her Equality Act petition at the end of the video.

More recently, Swift had to navigate the controversy over her supposed snubbing of Celine Dion at the 2024 Grammys. After hugging the other people on stage, she didn’t even acknowledge Dion as she presented Swift with an award – leading many on social media to call her out for snubbing the music legend, who showed up at the Grammys despite an ongoing battle with stiff-person disorder. The faux pas was quickly rectified when pictures surfaced of Swift and Dion backstage, all smiles and with their arms around each other. Although some damage had been done in terms of Swift’s image, it hasn’t had a very significant impact on her overall standing, as her latest album continues to break industry records.

This approach allows her to maintain a sense of control in an industry known for its unpredictability. One notable example of Swift’s strategic PR marketing is her partnership with global brands such as Coca-Cola and Keds. Through carefully curated campaigns and product collaborations, Swift extends her brand into new markets and demographics, while simultaneously enhancing her image as a trendsetter and cultural icon. By aligning herself with brands that share her values and resonate with her target audience, Swift ensures that her partnerships feel authentic and organic, rather than forced or opportunistic.

Furthermore, Swift’s PR strategy extends beyond traditional marketing tactics to encompass innovative approaches to product launches and promotional events. Whether dropping her surprise double-album The Tortured Poets Society at 2am, or orchestrating elaborate multimedia spectacles—like when she sent cardigans to different celebrities and they all Tweeted about it in the wake of her Folklore album release—Swift captivates audiences and generates buzz by leveraging the power of anticipation and suspense.

She even leaves Easter eggs for her fans to decipher in her performances, giving just enough to leave them desperate for more. By mastering the art of the album launch, Swift creates moments of cultural significance that transcend mere marketing gimmicks, cementing her status as a true pop culture phenomenon.

Media Management Includes Building a Strong Team.Behind every successful artist is a dedicated team, and Taylor Swift is no exception. Swift surrounds herself with skilled professionals like her publicist Tree Paine, who understand her vision and values. Paine masterminded the damage control which transformed Swift’s father from alleged Aussie brawler to a sweet, protective old man who gives sandwiches to his daughters fans. With the support of her team Swift is able to navigate the challenges of the media landscape with confidence. This strong support system allows her to focus on her music while trusting her team to handle the intricacies of media management.

Having a strong team, good systems behind you + media training will make sure that navigating the media landscape is easy.
Click To Tweet

Addressing Controversies Head-On.In the face of controversies, Taylor Swift has never been one to shy away. She often makes fun of personal controversy, especially when it comes to her love life. Rather than ignoring them, she addresses issues directly, taking ownership of her actions and offering sincere apologies when necessary. By confronting controversies candidly, Swift demonstrates her commitment to transparency and accountability, ultimately strengthening her reputation in the eyes of her fans and the public.

Embracing Evolution.Throughout her career, Taylor Swift has shown a willingness to evolve and adapt to the ever-changing media landscape. By embracing new technologies and platforms, Swift has been able to stay ahead of the curve and connect with her audience in innovative ways, like partnering with Google to create puzzles that revealed song titles from the re-release of her album 1989.This willingness openness to evolve not only keeps her music fresh but also ensures that her media presence remains relevant and engaging. The Eras tour has been so successful that is has helped boost the US economy by increasing hotel bookings in the cities she has visited.

Swift’s influence transcends entertainment, and in recent years she has been unafraid to speak her mind when it comes to US politics, even endorsing Joe Biden and Kamala Harris in the 2020 presidential election. This power isn’t limited to women or millennials, as one male 67-year-old voter said, “Swift could absolutely change my mind” when it came election time. Her Change.org petition for equal LGBTQ+ rights garnered over 500,000 signatures in just two months.

Taking Control: Lessons in Media Management.Perhaps the most enduring media management lesson to be gleaned from Taylor Swift’s media playbook is the importance of taking control of one’s narrative. In an age of relentless media scrutiny and instant digital feedback, Swift demonstrates the power of proactive communication in shaping public perception. Swift has even inspired college courses which delve into everything from her financial success to her lyrics. Harvard has a course studying her impact on culture, while the University of Florida offers a course exploring her storytelling through music.

By reclaiming ownership of her narrative and re-framing her public image on her own terms, Swift sets a precedent for celebrities and public figures seeking to assert agency in the face of media intrusion. Whether through candid personal essays or social media posts, Swift empowers herself to dictate the terms of her public narrative, rather than allowing others to define her story. Like that time she sent written responses for her interview in Time’s Person of the Year 2017 issue. On her testimony during the sexual harassment trial: “I’m told it was the most amount of times the word “ass” has ever been said in Colorado Federal Court.”

Media training can help you learn how to take control of any situation just like Taylor Swift does. Find out how she does it in this article.
Click To Tweet

With so much media attention given to her love life, Swift has sometimes had to respond strongly or downright shut questions down in the heat of the moment. Asked when she would settle down during a radio interview, Swift responded: “I really do not think men are asked that question when they turn 30. So I’m not going to answer that right now.”

In another interview, Swift called out the double standard that makes it acceptable for men to write songs about their exes while she constantly gets called out for it, saying, “Frankly, that’s a very sexist angle to take. No one says that about Ed Sheeran. No one says that about Bruno Mars. They’re all writing songs about their exes, their current girlfriends, their love life. And no one raises a red flag there.”

Or what about when Kanye West hit out at Swift once again by rapping that she “still owed him sx”, and that he “made that btch famous” before stripping a wax figure of her naked in the song’s music video. Amid all the controversy, West’s now ex-wife Kim Kardashian released a recording of Swift and West on the phone discussing the rap line, in which Swift seemingly gave her approval. However, Swift stood up for herself in the face of enormous backlash, claiming she hadn’t even heard the full song before its release.

Conclusion.In conclusion, Taylor Swift’s approach to media management offers a blueprint for success in an era defined by constant connectivity and relentless scrutiny. Swift’s mastery of media management has cultivated a powerful brand identity and is a testament to her strategic acumen and commitment to authenticity. By staying true to herself, crafting a compelling narrative, engaging strategically with the media, building a strong team, addressing controversies head-on, and embracing evolution, Swift has effectively navigated the complexities of fame and fortune while safeguarding her company and reputation. As she continues to make waves in the music industry, one thing is clear: Taylor Swift is not just a talented artist but also a savvy media mogul.

As Taylor Swift once said, “In life, you learn lessons. And sometimes, you learn them the hard way.”

More Media Training Articles:

Sound Bites: 8 Things You Need to Know for Your Next Media Interview7 Harmful Attitudes Blocking You From Getting Featured in the Media and Getting Great PublicityMedia Training for CEOs: How to Be Powerful + BelovedRehearse Your Worst Fears to Be a Great Media Interview10 Top Media Training Techniques That Work in a PinchWhat is Media Training: Why it’s Essential in 2024Why Media Training is Crucial for Sustainable Brands and How to Stand OutShark Tank Behind the Scenes: Media Training to Get Funding5 Amazing ChatGPT Media Training Tips To Get Great Publicity The post Taylor Swift’s Media Management + Mastery: Navigating Fame with Finesse first appeared on Susan Harrow.The post Taylor Swift’s Media Management + Mastery: Navigating Fame with Finesse appeared first on Susan Harrow.

View Details

Unlock the Power of Media Coaching and Publicity For Founders – Interview by Sabir Semerkant – This Week With Sabir PodcastMeet Susan Harrow: A Media Coach and Publicity Expert.Today, we introduce you to Susan Harrow, a media coach and publicity expert with an impressive 33 years of experience. She’s the driving force behind Harrow Communications Inc., a highly successful coaching and marketing agency.

Throughout her career, Susan has helped thousands of entrepreneurs and business leaders clarify their messages and secure life-changing media exposure. Her contributions extend beyond coaching; she’s a regular contributor to esteemed publications like the Huffington Post and Psychology Today.

Susan’s distinct focus lies in empowering women entrepreneurs to promote themselves and their businesses with authenticity. In recent years, she’s taken her media philosophy to Silicon Valley, aiding founders in perfecting their investor pitches and securing funding. Susan is also the author of the compelling book “Sell Yourself Without Selling Yourself,” available on Amazon and https://prsecrets.com. We’re delighted to have Susan Harrow join us today on This Week with Sabir, so let’s extend a warm welcome to her.

Essential Elements of a Winning Pitch For Founders + Entrepreneurs. Even before diving into the specifics of crafting a winning pitch, Susan emphasizes the significance of your presence. She underscores the importance of understanding that both investors and the media are interested in you as a person, with all your unique characteristics. To make an impactful impression, you must be authentic and poised. However, this might seem paradoxical since nervousness is common when facing cameras or looming deadlines. To combat these challenges, Susan recommends practicing within the mediums where you’ll present. Be it a webcam, studio, Zoom, or other settings, each has its unique environment. Mastery isn’t limited to the technical aspects; it also involves understanding yourself and using appropriate language effectively in each medium.

Crafting a Unique Value Proposition For Start-ups.To effectively communicate the unique value you offer and stand out from the competition, Susan advises having a well-thought-out messaging strategy. Start by defining your big vision and determining how you intend to serve others. Additionally, consider your goals, encompassing professional, personal, physical, financial, spiritual, and emotional aspects. These collectively open doors to various opportunities. Your messaging strategy should align with the results you desire for your business and connect with your target audience. Avoid jargon to ensure your message is clear and accessible to your audience.

Avoiding Pitch Pitfalls.The most significant pitfall Susan highlights, whether pitching to media or investors, is the assumption that you can “wing it.” Successful pitches demand a well-rehearsed and structured presentation. You should be able to demonstrate your presence, leadership, and market value, and speak in a language that resonates with your audience.

Understand your audience’s background, as you can’t predict their knowledge of technical terms or industry-specific jargon. Be prepared to address a wide range of questions, including worst-case scenarios, derogatory queries, or objections. Always conclude your pitch by explicitly asking for the sale and ensure your ask is clear.

Handling Doubts and Objections. In response to doubts or objections, Susan advises thoroughly understanding your audience. Different investors or media personnel may have distinct preferences, and it’s essential to adapt your presentation to their expectations. Ensure you can navigate and transition smoothly through tough questions or objections and convey the information you intend, irrespective of the questions that come your way.

Investors + media staff have distinct preferences + it’s essential to adapt your presentation to their expectations.
Click To Tweet

Learning from Shark Tank.Drawing insights from the popular TV show “Shark Tank,” Susan points out that each shark has a unique style and typical objections. Entrepreneurs can learn to address these objections and doubts by understanding the specific preferences and objections of their target audience. Success hinges on your ability to pivot and deliver a convincing pitch regardless of the questions or concerns that may arise during your presentation.

Mastering the Art of Crisis Communication: Tips and Strategies.When navigating crisis communication situations, you’re often faced with unique challenges that require well-practiced responses. We’ve emphasized the importance of practice, but real-life experience is paramount. Knowing where your triggers lie and addressing them proactively is crucial. The goal is to prevent being caught off guard in front of a large audience by honing your skills. Here, we delve into cognitive behavioral activities, highlighting the significance of repetition in desensitizing emotional reactions to criticism and adversity. Practice is the bridge to emotional resilience in the face of uncertainty.

Crafting a Captivating Story: The Power of Effective Storytelling.One essential element of delivering a winning pitch is the ability to tell an engaging story. In this section, we discuss the significance of your presentation’s opening moments. Capturing your audience’s attention right away is essential, and the secret lies in your “hot hook.” Whether it’s a shocking statement, humor, surprise, or emotion, your hook needs to evoke an emotional response. We explore techniques to make your pitch engaging, persuasive, and unforgettable, focusing on the crucial first 30 seconds of your presentation.

Setting Yourself Apart in a Competitive Landscape.Addressing competition and market size is a common challenge when pitching to investors and the media. Entrepreneurs often fall into the trap of overestimating their market share or making unrealistic claims about their potential success. Here, we advise approaching this question positively. Rather than criticizing the competition, focus on your unique selling points and the value you bring to the market. The key is to provide concrete proof of your concept’s usability, customer satisfaction, and real-world effectiveness. Your pitch should instill confidence in your potential investors and media audience.

Zen of FameSubscribeFree ConsultAbout Sabir.As the Founder and Head of Growth at Growth By Sabir, Sabir has dedicated his career to helping e-commerce businesses thrive. With extensive experience and a deep understanding of the industry, he has refined The 8D Method to deliver maximum impact for businesses just like yours. Don’t settle for mediocre growth when you have the opportunity to unlock your business’s true potential. Join the ranks of successful e-commerce brands that have embraced The 8D Method and experienced exponential growth.

To learn more about how The 8D Method can transform your e-commerce business, connect with him today. Your journey to explosive growth starts here.

The post Unlock the Power of Media Coaching and Publicity For Founders first appeared on Susan Harrow.The post Unlock the Power of Media Coaching and Publicity For Founders appeared first on Susan Harrow.

View Details

Get on National TV Shows in 5 Simple StepsSUMMARY: In five strategic steps, learn how to land a spot on national TV like my client John Bollard did on CBS’ 60 Minutes. By meticulously researching, crafting a compelling story, and persistently reaching out to producers, Bollard secured his opportunity. Media coaching ensured he was prepared for the intense TV interview on national TV, resulting in a positive portrayal of his groundbreaking case. Take charge of your narrative and make yourself an indispensable source to journalists and producers so they call you whenever they need an expert.

Table of contents: * How My Client Got on 60 Minutes + 1. Lined up his facts clearly and strongly in calls and letters. + 2. Prepared for a fast-paced, confrontational interview with a media coach. + 3. Made a compelling personal case by charging his story with emotional elements that moved his audience. How My Client Got on 60 MinutesThis is a story of how my client, an ex-Jesuit priest, John Bollard, landed a story on the CBS program 60 Minutes. It was called: Above the Law?

For seven years Bollard studied in the seminary to fulfill his dream of becoming a man of the cloth. During this time he was often sexually harassed by twelve of his superiors within the hallowed halls of priesthood.

After his sexual harassment suit against the Catholic Church was lost, he brought the sordid details of his experiences from behind Jesuit walls to the public eye.

His mission became clear—to help prevent men and women from suffering a similar ordeal.

Since it was one of the first cases of its kind in the late 1990s, and sexual harassment against men was a new angle for the topic at the time, CBS’ 60 Minutes decided to run the story.

Lined up his facts clearly and strongly in calls and letters.How did Bollard get chosen on this prestigious program with a viewership of nearly nine million viewers a week? (20 million at that time).

He did his homework.

First he decided he didn’t want to be on any of the TV news magazine programs that would take a sensational angle. He wanted to be represented in a dignified and fair manner.

Next he wrote letters to the 60 Minutes program producer outlining his experiences in the Jesuit community, backing his claims with concrete examples, witnesses and photographic (pornographic greeting cards) evidence. And he cited the subsequent lawsuit whereby the Catholic Church claimed to be above the law in accordance with Title 7.

He followed up with phone calls and letters (email didn’t exist yet) for months with detailed examples of his compelling case.

Prepared for a fast-paced, confrontational interview with a media coach.Once 60 Minutes agreed to cover his story he contacted me for media coaching. We had a session set up for the Monday as the show was booked to tape the next week. But the producer changed the taping date on Friday so we worked intensely over the weekend to prepare him for the grueling questioning we expected from Mike Wallace.

I asked him all the aggressive, intimate and invasive questions I imagined he might be asked to catch him off guard. Including inappropriate salacious sexual questions so he could get a visceral sense of what it would be like under extreme pressure, hot lights and detailed scrutiny.

Anticipating the media interest on this ground-breaking case, he set up a special phone number for reporters to call him after the show aired. Which was put to good use.

One last thing: Morley Safer replaced Mike Wallace at the last minute so our media training made the interview a breeze. That said, the interview process took eight hours.

When there is that much footage, that can be edited in any type of sequence, including taken out of context, there is much less control of how you are going to be perceived. So we didn’t know if he would be shown in a positive or negative light until the show aired.

We both breathed with relief when the case was presented positively, clearly showing that he was wronged and he was depicted sympathetically.

Made a compelling personal case by charging his story with emotional elements that moved his audience.One thing that influenced being positioned in a positive light is that he told Morley Safer his life plans and boyhood dream were ruined by his experiences, but he was now dedicated to creating a new model of Christian ministry.

He defined his big vision, his new mission in the world, so he could help others whose dreams had been dashed due to unwanted advances—and to change the system that allowed this kind of harassment and behavior.

How is that for a memorable and moving conclusion?

While the case never went to trial it was settled out of court for an undisclosed sum in 2000.

Here are the 5 steps Bollard did right to get on national TV:

Lined up his facts clearly and strongly in an email when he had a news breaking story you want attention for.
Made a compelling personal case by charging his story with emotional elements that moved his audience.
Persisted with emails or phone calls explaining why his idea is timely and relevant to the show’s audience.
Prepared for a fast-paced, confrontational interview with a media coach.
Insured what he planned to convey would help people and leave a deep impression.

The 24/7 news cycle makes it mandatory for the media industry to constantly look for compelling stories that move the human heart, situations where a right is wronged, or something new, innovative or helpful to their audience. While you don’t need a David and Goliath case like this one doing all the background work of the journalist or producer is now de rigueur given staff cuts, and the amount of information they need to sift through to find media gold. You can make yourself and indispensable source and shape perception for your business and brand at the same time by doing as much of the work as possible to create an awe inspiring show.by doing as much of the work as possible to create an awe inspiring show.

The post Get on National TV Shows in 5 Simple Steps first appeared on Susan Harrow.The post Get on National TV Shows in 5 Simple Steps appeared first on Susan Harrow.

View Details

SUMMARY: Discover a groundbreaking publicity service revolutionizing the PR industry. With over 100 national and international newsrooms, it connects experts with major media outlets for interviews and appearances. Through this service, you could become a go-to expert in your field without pitching or sending press releases. Sign up for access and start getting booked on TV, radio, and print, showcasing your expertise and boosting your credibility. Join now to promote yourself and your business.

Table of contents: * An Incredible New Service * You Get Publicity Easily 2 Ways. * The Skinny on Getting Publicity Often and Fast. * PR + Marketing Agency Alert For This New Publicity Platform. An Incredible New ServiceThere’s a new great publicity service that’s creating a kerfuffle in the PR industry for publicity done in a new and different way.

This new publicity platform makes it easy to get booked on major media, national news and top TV shows for experts in their field.

In short, it’s a publicity service where over 100 national and international newsrooms including ABC, NBC, CBS, Fox News, USA Today, Sky News, NewsNation and Scripps post requests for experts for breaking news and regular news stories for the 24/7 news cycle on a minute-by-minute basis.

*Using this publicity service you could quickly become their go-to expert in your field—without ever sending out a pitch letter or press release.***

Show Me!You Get Publicity Easily 2 Ways. 1. You create a profile about your expertise and topics and the producers and journalists reach out to you and book you for an interview or appearance.

You respond directly to the news source when they post a need—as an expert to comment on breaking news, ongoing stories, events etc.

The people getting great success are being booked as guests on TV, radio and print regularly around the clock showcasing their expertise, getting new clients, customers and sales, becoming thought leaders and getting known as the best person for the job—whenever the media needs them.

*Using this publicity service you could become their go-to expert in your field fast—without ever sending out a pitch letter or press release.***

Use this new publicity service to become the media’s go-to expert in your field fast. You never even have to send out a pitch letter or press release!
Click To Tweet

Show Me!The Skinny on Getting Publicity Often and Fast.1. You can take a look FREE by entering your email here: https://prsecrets.com/tmx

To access the publicity service start a month-to-month membership for $250/mo. (Cancel at any time).
Create and share your profile with newsrooms requesting experts on the TMX platform
Send unlimited messages to newsrooms for pitches, press releases, or any announcements.
Attain guaranteed access to the biggest newsrooms that use the TMX platform every day to download content, contacts, and request experts—who are seeking your input.

PR + Marketing Agency Alert For This New Publicity Platform.There is a special option for you to access the publicity service for you and your team so you can get results for your clients WAY faster than traditional PR outreach. This means they’ll be more satisfied and delighted with your service!

You can get unlimited users and unlimited profiles and the ability to share videos with newsrooms to be used with video credit to your agency and data analytics of your profiles.

Perfect for a PR firm that wants a “do it yourself” publicity option.

Show Me!Check it out here: https://prsecrets.com/tmx

NOTE: If you’re interested but need to know more the founder has offered to set up a call. Just email me with your website URL, email address, phone number and topic of expertise and I’ll connect you.

“I’ve gotten more, high-quality media requests through them (TMX) than I can even handle, and my business is doing better than ever. There are other businesses that claim to provide this service but they are all more expensive and not nearly as good. Can’t recommend enough!”

Janet Johnson
Criminal Defense Attorney

“My engagement with TMX has been a transformative experience. I not only acquired the benefits that I was promised, but I also gained a media presence and received comprehensive support throughout my journey. This is the type of earned media approach that truly justifies the investment!”

Hayden Hammerling
Bender PR

Show Me!The post Publicity (Almost) Done For You: An Incredible New Service first appeared on Susan Harrow.The post Publicity (Almost) Done For You: An Incredible New Service appeared first on Susan Harrow.

View Details

How To Maximize Your Visibility And Brand Recognition With Susan Harrow | Harrow Communications Stacey Jones: Welcome to Marketing Mistakes and How To Avoid Them. I’m Stacey Jones and I’m so happy to be here with you all today, and I want to give a very warm welcome to Susan Harrow. Susan is the CEO…

The post How To Maximize Your Visibility And Brand Recognition With Susan Harrow | Harrow Communications first appeared on Susan Harrow.

The post How To Maximize Your Visibility And Brand Recognition With Susan Harrow | Harrow Communications appeared first on Susan Harrow.

View Details

Habits and Strategies to Overcome Impostor Syndrome and Create Excellency Susan Harrow: Make sure no other birds fly down there. Carl J Cox: We get that in our chimney. We have a wood stove, and it happens from time to time. It will go into our wood stove. Oh, my God. Susan Harrow: Wait, and get burned…

The post Habits and Strategies to Overcome Impostor Syndrome and Create Excellency – Susan Harrow on the Measure Success Podcast with Carl J. Cox first appeared on Susan Harrow.

The post Habits and Strategies to Overcome Impostor Syndrome and Create Excellency – Susan Harrow on the Measure Success Podcast with Carl J. Cox appeared first on Susan Harrow.

View Details

Sell Yourself Without Selling Your Soul Captain Jim Palmer, the Dream Business Coach, is a marketing expert and in-demand coach. Broadcasting from his yacht each week, The Dream Business Radio podcast shows you how to start and grow your own Dream Business, so you live your Dream Lifestyle. He is the founder and creator of…

The post Sell Yourself Without Selling Your Soul first appeared on Susan Harrow.

The post Sell Yourself Without Selling Your Soul appeared first on Susan Harrow.

View Details

The Author Factor Podcast with Mike Capuzzi Mike Capuzzi is dedicated to helping business owners, entrepreneurs, and CEOs write and publish nonfiction short, helpful books (he calls them shooks™) and show them how to use them to help others and create higher levels of trust and authority. He’s a book publisher, author, and book publishing…

The post The Author Factor Podcast with Mike Capuzzi first appeared on Susan Harrow.

The post The Author Factor Podcast with Mike Capuzzi appeared first on Susan Harrow.

View Details

Podcast to Broadcast: How to Use Media to Grow Your Business + Brand with Susan Harrow Christina Rivera, founder and host of Savvy Broadcasting has more than twenty-five years of experience in the field corporate finance. Savvy was founded in 2012 to supports business owners in sharing their expertise, knowledge, tips and stories with the…

The post Podcast to Broadcast: How to Use Media to Grow Your Business + Brand with Susan Harrow first appeared on Susan Harrow.

The post Podcast to Broadcast: How to Use Media to Grow Your Business + Brand with Susan Harrow appeared first on Susan Harrow.

View Details

Just Get Started Podcast With Brian Ondrako Brian Ondrako is a podcast host, blogger, consultant, a single dad, and a consultant for Solopreneurs and Start-ups on the best Sales Practices to grow their businesses. He keeps himself quite busy with these endeavors and more. “What I’ve discovered through this journey is that I am a…

The post Just Get Started Podcast With Brian Ondrako first appeared on Susan Harrow.

The post Just Get Started Podcast With Brian Ondrako appeared first on Susan Harrow.

View Details

Shine in the Media Spotlight with Susan Harrow EPISODE SUMMARYGaining media attention is one of the best ways to capture the interest of your potential clients and customers in a crowded consumer marketplace. But how can you do that? Join Kamie as she speaks with Susan Harrow about ways to shine in the media spotlight.…

The post Shine in the Media Spotlight with Susan Harrow first appeared on Susan Harrow.

The post Shine in the Media Spotlight with Susan Harrow appeared first on Susan Harrow.

View Details

How To Relax + Succeed During Media Interviews This week Ivy Slater, host of Her Success Story, chats with her guest, Susan Harrow. The two celebrate Women’s History Month and talk about sharing your story with integrity and spirit, and the career she built in preparing her clients for the spotlight to create real results…

The post How To Relax + Succeed During Media Interviews first appeared on Susan Harrow.

The post How To Relax + Succeed During Media Interviews appeared first on Susan Harrow.

View Details

The post Media Trainer Susan Harrow and Family Wealth Over Generations Seve Braverman appeared first on Susan Harrow.

View Details

How To Maximize Your Visibility And Brand Recognition With Susan Harrow Stacy Jones: Welcome to marketing mistakes and how to avoid them. I’m. Stacey Jones an I’m so happy to be here with you all today, an I want to give a very warm welcome to Susan Harrow. Susan is the CEO of hero communications,…

The post How To Maximize Your Visibility And Brand Recognition With Susan Harrow first appeared on Susan Harrow.

The post How To Maximize Your Visibility And Brand Recognition With Susan Harrow appeared first on Susan Harrow.

View Details

Do you remember the sensation that Marie Kondo created with her book The Life-Changing Magic of Tidying Up? This small, unassuming woman had a big idea that turned into a lifestyle brand. But it wasn’t always so… Kondo began her professional tidying career in Japan when she was 19 cleaning clutter at friend’s homes for…

The post The Life Changing Magic of Publicity first appeared on Susan Harrow.

The post The Life Changing Magic of Publicity appeared first on Susan Harrow.

View Details

Use Barbie’s Publicity Secrets To Build Your Buzz You might have heard that Barbie is made a big screen debut two weeks ago. The film has now grossed over $780 million globally! I know, it’s quite an interesting development given the doll has been around for 64 years, has sold over 1 billion dolls worldwide…

The post Use Barbie’s Publicity Secrets To Build Your Buzz first appeared on Susan Harrow.

The post Use Barbie’s Publicity Secrets To Build Your Buzz appeared first on Susan Harrow.

View Details

In this inspiring and insightful interview, host Natalie Benamou sits down with Susan Harrow, media trainer, marketing strategist, martial artist + author of the best-selling book: Sell Yourself Without Selling Your Soul® (Harper Collins). She specializes in working with women, executives, entrepreneurs and innovators who solve the world’s most pressing problems. For 33 years she’s trained thousands…

The post Amplify Your Executive Presence with Neuroscience with Susan Harrow first appeared on Susan Harrow.

The post Amplify Your Executive Presence with Neuroscience with Susan Harrow appeared first on Susan Harrow.

View Details

5 Amazing ChatGPT Media Training Tips To Get Great PublicityI asked ChatGPT to write this piece in my tone. It turned out a very generic version that didn’t really capture my personality. So there was quite a lot of editing to get this piece ready for publication to truly reflect my voice, business and brand…

If you’re looking for a way to practice your media interview skills, I highly recommend trying out ChatGPT as a practice partner for role-play or “mock interviews”. While it isn’t the same as talking to a human, or experiencing the quick repartee you would get with a skilled media trainer, it can provide you with instant feedback on your responses to potential interview questions. No judgment, but also no analytical subtleties.

Think of it as a mechanical dance partner that can take you through the moves to get down some basic steps.

via GIPHY

By inputting questions specific to your industry, topic, and brand you can practice responding in a clear, concise, and compelling manner, which can help your communication skills, build confidence, and refine your message.

Here’s how:

Develop and Refine Messaging: ChatGPT is valuable to develop key messages for media interviews, panels, podcasts or virtual and on-stage public speaking engagements.

Develop first draft key messages for media, podcasts or virtual + on-stage public speaking engagements using ChatGPT.
Click To Tweet

Even before beginning their publicity campaign one of my clients had quite a bit of interest from potential sponsors—but couldn’t close any of those deals. When I began media training them they really didn’t have a clear messaging strategy for the media and couldn’t state obvious benefits to the sponsor.

Once we had the first draft of their signature story, also called story of origin or heroes journey [that answers the first questions any journalist or producer will ask you—why you do what you do] I put it through ChatGPT and asked to make it more charismatic.

I have to say the version it created put in some excellent, specific visual details that made their story pop and captured their big vision, mission and goals.

82% of our judgments of people to assess if they are likable and charismatic is based on a combination of 2 traits: warmth and competence. While ChatGPT can’t evaluate your presence for those two qualities for your facial and body language like a media trainer can, it can give you a good start to creating a connection through the words you choose.

Another advantage: If you’re not sure how you’re uniquely positioned in the marketplace, which the media values, have ChatGPT analyze your competitor’s communication strategy to immediately differentiate yourself. Just copy and paste some of their messaging into the ChatGPT and ask for help in discovering new angles, issues and ideas to see what applies to your company and give you an edge.

ChatGPT solves another issue I see often in the academics, doctors and startups I media train who find themselves tongue-tied to describe in layman’s terms their new innovation, research or procedure which doesn’t have a precedent then enter in that rough draft and ask for advice on how to give your ideas more clarity. It’s also useful for tech and startup founders who are often mired in jargon or overly data-focused to be more “human” oriented.

For people who are overly chatty, ramble, or have too much information it’s particularly useful to organize and prioritize key points. And can be a godsend for others who are more taciturn and need help expanding and expounding on their points.

Running your narrative through ChatGPT can help you craft specific stories and statistics that resonate with your audience, translate the information into your unique style, and ensure that you stay on message during interviews.

After each question, you can ask ChatGPT for suggestions on how to improve your response. The repetitive iteration can quickly assist you in identifying areas where you need to clarify your message and provide more (or less) detailed context or vivid imagery. No matter what your challenge you can ask ChatGPT to provide insights on how to communicate your message effectively. Then use the responses and input to refine your messaging.

Monitor Media Coverage and Current Events: The paid version of ChatGPT can help you stay up-to-date on current events, trending topics, news articles, and social media posts related to a particular topic. (The unpaid version just pulls information up to 2021). You can program it to select holidays and special calendar days that relate to your industry, field. business or whatever you’re promoting. This gives you the ability to plan your publicity campaign in advance so you don’t miss key opportunities to publicize your business, brand and offer.

It’s also a way to be consistently relevant in an organic way to stay in front of your right-fit audience all year round. You can easily stay informed and up-to-the-minute on the latest media trends and be prepared to respond ASAP to media requests from reporters and producers.

Learn from past media interactions: ChatGPT can help you learn from past media interviews and appearances by analyzing transcripts of interviews. When you input a transcript and see how ChatGPT can help you identify areas where you may need to improve your messaging or responses in the future.

via GIPHY

To get maximum benefit from ChatGPT you can use a product such as https://grain.com, an AI-powered meeting recording that highlights the most important or insightful parts of your media interviews and then feed that edited transcript into ChatGPT for further insights.

Analyze Audiences: ChatGPT can analyze audience sentiment and provide insights on how to tailor messaging to different audiences and vertical markets.

When I create a messaging strategy for CEOs, founders, entrepreneurs authors and speakers we look at the markets they most want to reach and develop the stories, statistics, facts, analogies, and insights that most deeply connect to those audiences so they grow your business and brand in the direction they want. We can tell the same story with a different slant or ending depending on the audience. ChatGPT can help angle those stories to appeal to your various audiences.

5. Create Contact Lists: PR firms already have segmented lists for trade, consumer, industry, freelancers etc. that they tailor to their clients’ needs. They’ve also built relationships with reporters and producers with whom they are regularly in contact. ChatGPT can expand that existing list or quickly find a reporter. Since the description also includes a bit of commentary about the journalist it can be a godsend for startups or entrepreneurs who may have an internal marketing department, a fractional CMO or a skilled assistant.

For a new client who is in the HR and recruiting business for tech companies I did a quick test by simply asking for: journalists who cover HR and recruiting topics. Up popped “Suzanne Lucas – writes about HR issues for Inc. Magazine and was named one of the top 100 HR influencers by Engagedly” along with 6 other highly respected journalists. Before we pitch Lucas I recommend that my client get familiar with her “beat” so she can see her writing style and the topics she has covered so we don’t duplicate what she’s already written about when we pitch her our idea/angle.

BONUS: Practice Crisis Communications Scenarios: When I work with clients sometimes the first thing they want to do is to handle worst-case scenarios. These can be handling difficult personality types that trigger past experiences or trauma, questions that are too personal, intimate, aggressive or inappropriate, or surprise “pop quiz” type designed to get a reaction and a fresh take.

While we can prepare for those concerns we can’t always predict issues with products or services, social media snafus, political debate dust-ups, or other potential disruptive or reputation-ruining situations. But we can program ChatGPT to simulate a crisis situation and have them practice responding in a calm and effective manner.

You can program ChatGPT to simulate a crisis situation + practice responding in a calm + effective manner as a first media training run.
Click To Tweet

For example, a potential client mentioned that her original invention was stolen and patented by another company. Although she had an established brand and track record for her product, she didn’t apply for a patent. The company not only copied her invention they used her name when they marketed it—creating brand confusion and, of course massive loss of sales.

While the response was predictable: Legal challenges, brand confusion, financial loss, and negative impact on future innovation the one insight I didn’t expect was: that the client may experience a crisis of confidence in herself and her ability to protect her intellectual property and business interests, which can affect her future prospects and opportunities.

When you’re prepared for unexpected situations and have developed a pro-active plan for responding to crises, it provides a greater space for peace of mind. By simulating different crisis scenarios and practicing your responses, you can prepare yourself for the unpredictable nature of crisis communications—including your internal response to handling a difficult situation.

Conclusion: I’m loving ChatGPT to give me some fresh ideas and expand my mind. I see it as a helpful hand to the personal one-one media training I do that can speed the progress of my clients. Love to hear how you’re using it for PR, media training or other endeavors.

Zen of FameSubscribeFree ConsultThe post 5 Amazing ChatGPT Media Training Tips To Get Great Publicity first appeared on Susan Harrow.The post 5 Amazing ChatGPT Media Training Tips To Get Great Publicity appeared first on Susan Harrow.

View Details

14 Reasons Startup Media Training Is Crucial“I share the same messaging with architects as I do with potential corporate clients,” said the founder of a Metaverse and AI company I was media training who gives talks worldwide to huge audiences.

I asked her if that was bringing in the kind of business and recognition she wanted.
The answer was no.

Because she wasn’t tailoring her messaging to her specific audiences who have their own distinct needs and interests.

Once she understood that she could tell some of the same stories with a different angle or ending her whole mindset shifted—as did her messaging across all mediums —including media interviews.

Developing a coherent content messaging strategy relevant to today’s swiftly shifting business environment, economy and media landscape is an ongoing challenge—especially for startups.

Why?

Right now the public, media and investors are increasingly skeptical about the viability of startups. According to the New York Times, “Faking it is over.”

“Recent charges, convictions and sentences all indicate that the start-up world’s habit of playing fast and loose with the truth actually has consequences.”

This means that honesty, which should have been the benchmark of any business, will be the gold standard moving forward for startups.

Media training is how startups can be sure that they are truth tellers from the get go.

While Media training is critical component of a startup’s communication strategy, and it can pose numerous challenges, especially for unusual or niche startups. Speed is often vital for startups who are often under significant time pressure to get their products or services to market quickly. This can make it difficult to find the time to invest in media training.

via GIPHY

Why Startup Media Training is EssentialNonetheless, startups who recognize the importance of media training and prioritize it as an essential aspect of their communications strategy have the advantage in positioning themselves positively as innovators, disrupters and thought leaders.

Media training is especially crucial for those startups seeking to gain visibility, attract investment and quickly build their business and brand with integrity and spirit.

However, startups often face more unique challenges than established businesses when it comes to media training.

Some of the specific issues startups often encounter include:

1. Scarce ResourcesMany startups have scarce or limited resources which impact the budget to hire a professional media trainer or invest in media training programs. This can make it challenging to invest in comprehensive media training so they can create an effective communication strategy and build relationships with the media—especially if they don’t have staff or an experienced marketing department. While they often don’t feel ready until they have series A or B funding, if they begin a PR campaign with their initial funding round they have the advantage of attracting investors and gaining market share while they are growing —and can speed being first to market.

Startups should begin PR with initial funding to attract investors and gain market share while growing. Waiting for Series A or B funding may be too late!
Click To Tweet

2. Uncertainty About MessagingSince startups are often in a state of rapid growth and continual change, developing consistent messaging and communication strategies that accurately represent their business can be difficult.

“I’ll just wing it,” is one of the most common refrains I hear from founders. At best winging it can lead to confusion and miscommunications with the media. At worst it means miffing a lifetime opportunity. Whatever is spoken or done lives forever on the Internet. In other words once a gaffe is made it can’t be retracted. And if a founder “wings it” in a pre-interview—be it a podcast or with a producer of a national broadcast outlet, and doesn’t pass this audition, there is seldom a second chance.

Startups often struggle to develop clear messaging around their products or services, which can make it difficult to communicate their value proposition to the media. This can be especially challenging for startups in emerging industries, those with unconventional business models or innovative products and services that have little precedent. But at the same time, it’s critical because any media misstep can cost customers, clients and sales in literally, the blink of an eye.

In his book Blink, author Malcolm Gladwell refers to “thin slicing,” how we make very quick decisions with small amounts of information, in a split second. Which is how your audience sizes you up in an instant, sometimes before you’ve even said a word. How you enter a room, the few seconds when the camera lands on your face during a media interview, the moment you take your first step onto the stage. If a bad first impression is formed it takes time to undo it, if it’s possible at all. The founder represents the entire company offering in that everything they do, say, are and think, from their words to their website need to be in alignment with their offer.

Engineering professor Cody Friesen founder of Source Global is an excellent example of how to position, package and present his message. His hydropanels that capture and convert vapor into water “…Are in 52 countries, built over 450 projects, across 6 continents. We can bring water to anywhere on the planet. In a lot of the places that we go we are the lowest cost source of drinking water.” He goes on to say that there’s no reason the panels he invented can’t eventually be the lowest cost of delivered potable water on the planet. “Lower cost than what you flush toilets with at home and what you consider free.”

3. Simplifying Their MessagingSimplifying key stories, statistics, facts, vignettes, analogies, acronyms and aphorisms (sound bites or talking points) are probably the most challenging part of media training for founders. It’s like taking War and Peace and turning it into Haiku. Speaking to the media is tantamount to learning a brand new language that you have to deliver in a tight time frame, under pressure, while sweating beneath hot lights in front of thousands.

On the podcast Behind Her Empire Founding Partner of Halogen Ventures Jesse Draper noticed that when women pitched her for funding they felt like they had to tell every detail of their convoluted story—including all the negative pitfalls they overcame to get to where they are now.

Instead, whether pitching an investor or the media the principles are the same. Keep it simple. Only include the most relevant stories and experiences that support the end goal. For the investor, it’s how you’re going to build a billion-dollar business. For the public, it’s how your product or service will bring joy, ease, and happiness, or save time, energy and effort.

4. Wrong Messaging For Their Intended AudienceStartups don’t always consider that they need different stories for different audiences and vertical markets. When I work with startups on their messaging content campaign we begin with three core questions that set the foundation for a strategic messaging plan.

Then we practice their core messaging and delivery through mock interviews, role-play or rehearsals, which helps build presence, create confidence, feel calm and improve the delivery of their key points to each intended audience.

We tailor different sets of messaging for specific, distinct audiences choosing stories and statistics that will resonate with them. We make these both modular (stackable) and expandable and collapsible so the founder can tell the story in short blocks and tell the same story in 10 seconds that they tell in 45 seconds.

For instance, for a current client in the tech industry we are developing messaging that will attract right-fit clients.

Another set of stories is focused on creating change in the standard leadership model to be more human-centric and accepting of the various personal and professional needs of employees—that has actually proven to be more profitable and successful in rapidly growing a business. This is part of positioning her as a thought leader in her industry as well as an expert in her field.

5. Lacking Media ExperienceMany startup founders, executives or spokespersons have never interacted with the media before and may not know how to handle interviews, press conferences or media appearances. This can lead to nervousness, speaking too fast, freezing, fumbling, stumbling, babbling, or giving inappropriate or irrelevant answers.

If a founder isn’t scared silly by the thought of doing media interviews, I worry. Because it means that they have no idea what they’re in for, the level of skill and centeredness it takes to maintain their equanimity and deliver their points in an entertaining and educational way during media interviews.

Startups that have little to no experience dealing with the media are typically not aware of the dos and don’ts of media interactions. Something as simple as speaking “off the record” can endanger the viability of the company.

One off-the-cuff remark can lead to miscommunications, misunderstandings, and even negative press. That’s why we practice worst-case scenarios, aggressive and difficult personality types, and a founder’s personal trigger or stuck points. Better to discover how they get tweaked by a particular person or question in private practice sessions one-on-one than on national TV or at a conference in front of millions. Learning to juggle different personalities and techniques to anticipate and handle being caught off guard entails ongoing role-play, consistent practice and thoughtful iteration.

6. Adapting Messaging to Different Media Formats and PlatformsMany Startups focus on getting press in print publications in their industry like TechCrunch, Crunchbase and Wired etc. But for broad recognition for their product or service, and to prove their value in the marketplace, they need to adapt to different media formats, including broadcast, (TV, radio, podcasts) and digital media (Facebook or Instagram Lives etc.) as well as more diverse consumer, trade or business print and online publications.

Startups need to focus on more than just print publications in their industry. To increase brand recognition they need to adapt to different media formats.
Click To Tweet

They also need to get a feel for Zoom calls or in-person press meetings where a group of journalists from a certain sector interview them at the same time. One client I prepped to make his book a New York Times bestseller needed to field group Zoom interviews from parenting publications, educational journals and business magazines. We worked on developing three distinct messaging campaigns for each individual market sector.

Each format has its unique requirements and challenges, and startups often are caught off-guard and fail to effectively communicate their message across all formats and different time constraints. That said, with consistent practice founders can typically master all mediums adequately in a few months.

7. Balancing Transparency and ConfidentialityStartups may need to balance transparency with confidentiality, particularly if they are working on a new patent or an especially innovative product. This can make it challenging to communicate effectively with the media without giving away trade secrets or confidential information while being authentic and believable.

Recently, one of my clients didn’t want to reveal her revenue, yet I knew that during her interview with the Wall Street Journal the journalist was going to delve into her finances. We practiced different ways to share that her company was doing well financially while preserving her privacy.

8. Streamlining Complex or Technical JargonStartups operating in specialized or niche fields frequently use complex or technical jargon that is often challenging for the media and public to understand. When confused or alienated by industry lingo the audience tunes out and the startup loses their opportunity to engage clients, customers, partnerships and to make sales.

Communicating with the media and their audiences requires clear and concise language that the average non-industry person can understand. Often new clients ask me if I have experience in their industry. I’ve worked with everyone from the Amazon’s AI for good to Astrology.com, inventors of medical devices to blockchain experts. I tell them it’s an advantage if I’m not familiar with their field because they’ll have to speak in such a way that I get it ASAP. As their media trainer I represent the general public with whom they need to connect.

Overcoming this challenge requires startups to simplify their message, to Zenify it without dumbing it down to the most important details. To communicate their ideas in a straightforward and understandable way quickly and directly. Albert Einstein said, “Everything should be made as simple as possible, but not simpler.” This role-playing the exact scenarios they’ll encounter, including the pacing, style, timing and structure of the type of interview.

My client Jeanne Hurlbert Ph.D, CEO of Hurlbert Consulting and an expert in translating data into actionable strategies for business and government through surveys that “read people’s minds” describes the process as shifting from “Geek speak” to “Media Speak.” As a professor for 25 years at Louisiana State University Jeanne was used to speaking “academically,” which didn’t easily translate to the public at large.

After working together just a few short months she landed media placements in the Wall Street Journal, The New York Times, The LA Times, USA Today, Oprah and Friends, SmallBiz.com, Forbes.com, Monster.com, US News and World Report, Radio-TV Interview Report, Health, Smart Money, The Christian Science Monitor, CNN, National Public Radio, The History Channel, ABC News Now, and more.

From those interviews she got lucrative consulting contracts with government agencies and nationally recognized companies. She says, “The long litany of media accomplishments Susan facilitated serves as instant credibility that I could not purchase with a million-dollar advertising budget.”

9. Explaining an Unusual or Complex Product or ServiceStartups with an unusual or complex product or service may find it difficult to explain it in simple terms that the media and general public can understand. This can lead to confusion and negative press.

via GIPHY

10. Navigating Legal ConsiderationsStartups may have intricate legal considerations to keep in mind when communicating with the media, such as protecting intellectual property or complying with regulatory requirements and discussing sensitive issues particular to their industry. This can make it challenging to develop messaging that is both effective, compliant and easily understood.

Before one of my clients in the finance industry appeared on TV we were required to get all of our content approved by his legal department. Often he was commenting on breaking news so sometimes it was constricting given we were under tight time-frame constraints. But we created a system that worked almost flawlessly so everyone’s needs were met and he could get his unique point of view and thought leadership heard when newsjacking (jumping on a news topic or trend) opportunities presented.

11. Addressing Sensitive Topics Up-FrontSome startups may have to address sensitive topics, such as social, political, gender and workplace issues, that involve thoughtful responses. Other startups may be dealing with tricky topics such as data privacy, regulatory compliance, or ethical issues that require careful messaging and handling in media interviews that help build trust and credibility with the media and the public.

For example, one of my clients, a thought leader in industrializing the use of hemp, wanted to be sure to position his ideas as non-partisan—although he favored some decisions made by a particular party. We role-played “elephant in the room” divisive questions he was sure to be asked so he could quickly transition to the information he wanted to deliver. In a few sessions of role-play he was able to navigate these tricky questions and stay on point.

Media training for founders focuses on equipping them with the skills to address sensitive topics appropriately on the spot, in tense or trying situations, staying true to their values and mission while maintaining a positive public image that is an accurate representation of their brand.

12. Responding to Negative PublicityStartups that have experienced negative publicity, such as a product recall or lawsuit, may struggle to regain the trust of the media and the public.

Without media training for body, facial and verbal languaging under intense pressure during media appearances they may be perceived as insincere, callous or inept as a leader. This can make it challenging to effectively communicate their brand message and may result in limited or future positive media coverage as well as loss of confidence from their funders or advisors.

While Startups often effectively use social media to reach their audience, and develop fan and customer loyalty, social media can also be a means to discredit or destroy a business. On one hand, it can be an effective tool for communication and promotion, while on the other hand, it can be a breeding ground for negative feedback, criticism and viral viciousness.

One well-known woman posted what she thought was a tasteful image of a person of color– which she was not on her Facebook page. The criticism was so fast, furious and loud that she deleted the entire conversational string. Which led to her being further disparaged. After that she scrapped a new program she was about to launch that cost her hundreds of thousands of dollars in production costs. It’s critical to keep a close watch on social media channels with continual monitoring to avoid any snafu from spiraling out of control.

13. Managing Crisis CommunicationsStartups may not have a plan in place for managing crisis communications, which can make it difficult to respond effectively to negative press or other issues that arise as a surprise.

In today’s troll-centric climate startups can count on confronting other types of negative publicity, such as rumors, fake news, false information, or negative reviews. With the rise AI deepfake news videos can now be easily manufactured and can go viral instantly. It takes thoughtful preparation and instant action to counter this kind of attack.

Another threat comes from competitors who can post damaging negative reviews on Amazon, Yelp or other widely searched sites that are difficult to diffuse or get taken down. Trolls can tag team to create a dust-up on social media that quickly gathers a groundswell of negative news that gets rapidly repeated across the different social platforms effectively stirring strong emotions, anger, hate or threats.

Media training, including a crisis management strategy before the founder speaks to the media will prepare startups to respond to negative publicity promptly, accurately, and effectively while avoiding ruining their reputation.

14. Cultivating Confidence, Comfort and QuirksOne of the biggest issues I see in founders and leaders is the pressure to be like someone else other than themselves — be it Steve Jobs or someone in their field who they admire who looks like they have it all. Keeping your quirks and cultivating originality is a quality founders cherish in their innovations, but which doesn’t always translate naturally to admiring it in themselves. Oscar Wilde said, “Be yourself. Everyone else is already taken.” But it takes courage, preparation and practice to take that to heart and put it into action on a moment to moment basis during the high stakes, high pressure world of media interviews.

ConclusionSome potential solutions to these challenges include working with a media training consultant, investing in media training programs, conducting mock interviews to build confidence and skill, and developing clear and concise messaging that is tailored to each media format.

With consistent media training founders can work to develop clear messaging and communication strategies and prioritize building relationships with journalists, producers, hosts and media outlets. It’s also important for startups to stay agile and adaptable, as their needs and challenges may change over time. In addition, the market conditions dictate an essential need to be instantly responsive to fast change. In this fluid economy it’s also necessary for startups to be proactive in protecting and managing their brand image and reputation, particularly in the face of negative publicity. Media training is about carefully and consistently cultivating and curating ongoing positive perception to build the business and brand into a billion dollar enterprise that is beloved by the media and the public.

Zen of FameSubscribeFree ConsultThe post 14 Reasons Media Training Is Crucial For Any Startup first appeared on Susan Harrow.The post 14 Reasons Media Training Is Crucial For Any Startup appeared first on Susan Harrow.

View Details

Let Go Of Imposter Syndrome And Shine In The Media Spotlight in a FlashSusan Harrow, thank you so much for joining us on the show.

I’m so happy to be here. I have been looking forward to this topic, too.

Before we get into the topic: Let fo of imposter syndrome and shine in the media spotlight and all of that, which is something that we can always get information about, let me ask you, what would be your dream interview? If you were to interview someone who’s no longer with us, who would it be, what would you ask them, and who should be listening?

I would want to interview Buddha. What I would ask the Buddha is I wouldn’t ask the Buddha anything. I would want to be in the Buddha’s presence because that is the most important thing for all of us. Camu said, “Our presence is the sum of all of our experiences,” and we bring that to bear, and we’ve got our genetics and all of that.

To me, sitting in the presence of the Buddha, I would want to get the transmission of “ideas of the enlightenment.” I know that this is even more and more unlikely but to me, the presence of someone, even before they say words, and I love words, is so important. I learned that too from my martial arts teacher. I always wanted to stand right behind him and to imagine that my body was his body moving in this graceful movement when I was a beginner and certainly not moving that way. That was my spot on the mat every single time. My spot would be in front of the Buddha to transmit however that transmission comes to whatever knowledge I needed to move through the world and how to shine that best out with the gifts and talents that I came into this world with.

I must say there’s a little practical part of me that says, “I wonder if he picks his teeth. Does he have betel nuts staining his gums or things like that but that’s the practicum.”

People worry so much about their physical appearance, myself included but we see beyond that and the beauty of the person when they are standing in front of us, and that doesn’t matter. I believe that’s true. Even if he had stains on his teeth, we would see his spirit.

Susan, we are doing a little series about PR and getting your voice out there. Talk to us about Imposter syndrome. How do you see it, and how do you help the people you work with recognize it and deal with it when it shows up?

Imposter syndrome in women is an epidemic. It’s at epidemic proportions. Seventy-five percent of women feel Imposter syndrome, and I want to shift that because self-doubt and Imposter syndrome is natural. Let’s get that established. Everybody does. We always have doubts when we are going to the next level of our skills or experience. Accepting the fact that we are going to have self-doubt but Imposter syndrome is about chastising ourselves or being in a state of comparison and despair, and that’s different.

Imposter syndrome in women is really an epidemic. 75% of women feel imposter syndrome. some studies show 90% that include men
Click To Tweet

The first thing about Imposter syndrome is thinking about setting your intention daily. First of all, it’s setting your deepest intention of who you want to be. We are three people. We are who we are right now. We are the people in our past and future. The only thing we have control of now is our present and future. Not the past and what we wish we didn’t. Imagining who is the person you want to become and then monitoring and micromanaging every thought that comes into our mind and asking ourselves, “Is this in service to who we want to be in the world?”

That’s not easy but it’s also not to micromanage the thoughts. What I mean by that is to let them come up and we go, “I’m comparing again.” It happens all the time. It happened to me on another podcast where the podcast host was a third-degree Taekwondo martial artist, and he was going for his fourth level. I’m a lowly black belt. That’s what I was thinking, “I’m a first-degree black belt. Time out.” I started training at 56.”

I go logical. “He started way younger,” and he was way younger than I am anyway and is still going to train four hours a day to get to that next level but I had that moment of shame like, “I’m not very accomplished.” I had to consciously put that aside and said, “This is what I can do with my body, my time, and my age.” Would I like to become a third-degree black belt in Aikido? Yes, and I will need to put in that time, practice, and mental and muscle memory.

I’m going to ask you about that but this whole thing about Imposter syndrome, one of the things that I notice is that I teach people, especially women, how to get their voices heard. Presentation skills and public speaking is huge pieces of what I do. It’s the lens through which I do executive coaching. How do you show up? As a show host and as someone who talks to people who plan events, I’m talking to people all the time. It’s because of the work I do. I notice that when they’ve got a summit or a conference, it’s 95% men speaking.

I talk to show hosts and event organizers and say, “Why don’t you have more women?” Over and over, I hear, “I would love to have more women but I reached out to someone and she says, ‘I’m not ready. Ask me next year.’” By the time next year comes around, the topic is not relevant or they’ve forgotten or whatever. How do we recognize that? You were talking about Imposter syndrome coming up when you are reaching for the next level. There’s something about going for it, even if you are not fully prepared.

Doubt always shows up when you are reaching for the next level. Don’t let it stop you.
Click To Tweet

We are never ready. I was talking to a new client of mine who’s a psychiatrist for children and adolescents. She said that the only effective therapy for anxiety now that she’s found is Cognitive Behavioral Therapy. It’s going through the experience of it. She said, “Kids don’t get better if they don’t face their fears and parents coddle them.” If you are not doing it or have actual experience with it, then you are not going to be able to do it.

Imposter Syndrome: If you’re not actually doing it or having the actual experience of it, then you’re never going to be able to do it.

Instead of not accepting it, it’s to accept everything. I love that Shonda Rhimes wrote that book where she said she had the year of saying yes, where she said yes to everything. How hard is that? It’s through facing the fears but it’s continuing to do the thing, so it gets less scary. The whole process of media training is that we role-play. We role-play everything because then you will have had the experience, and then it won’t be as scary but it’s super scary if you haven’t done it.

It’s only in doing it that it becomes less scary. For women, I say, you accept it. These are opportunities at the moment. I was training a workshop in Los Angeles, and it was a group of people media training before to prep them for TV. This woman who runs a 30 million company said that she’s at all of these marketing. She’s a great marketer. She was at all of these marketing seminars.

They were all men, and there were three women in the room. She complained to the guy, “Why don’t you have more women?” He said, “Why don’t you stand up and talk?” and she did. She stood up and talked about how some of what was going on in that room was not serving women. It was a particular male model, and it didn’t work for everyone that we need models that work for different types of people.

Women are included in that but she took that opportunity and spoke up and gave women in that audience, those three women but also men, a different perspective on marketing themselves. The more we do this and change the perspective, not only for us as women but we change the perspective of the men who are controlling all of these presentations and seminars. Not blame them but change them through the demonstration of our own experience. It’s not the only way but it is a way that things will begin to shift. We each have to do our part, and I ask each of you to stand up and do the hard thing, whatever it is. However, small to start doing it now.

Zen of FameSubscribeFree ConsultI keep thinking about how we are socialized as children. Boys are socialized to try something, and if it doesn’t work, they get up and try again. “Don’t be a crybaby etc.” Girls are socialized to be careful, so if there’s 1 mistake or 1 thing that’s painful, it says, “Be careful. Don’t hurt yourself, etc.” It’s not that we are trained because I don’t think anybody does it on purpose. It’s all these subconscious societal messages that teach us these things.

“Don’t get dirty. Don’t speak up. Be nice. Don’t hurt yourself.” I remember when I was an au pair in Paris, and this one little girl was always in a dress, and I was an au pair for a little boy. We are playing in the mud, and we would ruin her dress and I’m like, “Don’t put her in a dress because we are going to do this.” The other thing is I have to say, my brother, who’s about to be eight, is not raising her that way. He is raising her to be like a daredevil, and I love that. Whatever way you are raised, because some of us, you and I, are at a certain older age where we were raised that way.

We have fallen on our faces and survived. We know that we will survive.

I wasn’t raised that way. I was raised with parents who said, “You need to speak up. You need to stand out, and have I paid the price for that? You bet, in a lot of different ways. Even in my dojo, it’s the advantage and disadvantages. When people want to have a question asked, and they are afraid to ask it, they come up and say, “Susan, will you ask this question?” They know I will because I’m not afraid of looking stupid.

The advantage of looking stupid is that I got more attention, and I was willing to stand in front and be not made a fool of but know that something was maybe too difficult for me and I wasn’t going to look great up there. One time my sensei pinned me with one finger, and I couldn’t move because he was very powerful. He said, “Am I hurting you?” I said, “Just my pride.” I would get the experience of the sensei. I got his training because I was willing to look foolish and to speak out.

Imposter Syndrome: The advantage of looking stupid is that you get more attention.

Sensei, for those who are not familiar with the term, means master. It’s more than maestro, which is the term that I lived by for years but I worked in Japan briefly, so I learned that one.

Thank you for explaining that.

You were talking about muscle memory, and I’m wondering if that’s a way that your martial arts training has informed the way you show up.

Absolutely. One of the things that we do before we step out onto the mat or whenever anyone grabs us is to expand our energy or chi in all directions. Some people call it chi prana. It’s above, below, to the sides, and the back. Once you do that, you are extending your space into the room. Also, keep it extended the whole time, so when someone grabs you, they are not taking your center first. You want to take their center, and then we want to take them off balance and throw them.

It’s the same in a room, a meeting, and in the media. You want to have your center aligned with the host center, and then you both come to a new center, which is a mutually agreed upon center where you are both equal. In a media interview, you want to guide the information in the direction you want, no matter what the host asks. They can ask you anything, and it’s the same in a meeting. You want to be able to imagine and go with it before you change over. Another thing that women are taught is don’t go up against in a confrontation.

Sometimes we want to. Sometimes there’s a hard style but sometimes, there’s a soft move before we redirect the conversation. It’s great to have all of those in your repertoire, and the way that informs me too is when I say muscle and mental memory, it is through that you are going to be tweaking. My sensei would say, “You might make 100 throws, and 1 feels right, and remember how that feels.” It is that constant tweaking because it’s the 10,000 throws, the 10,000 media interviews or whatever that is that you start to gain your expertise but each time, you are tweaking. It’s small tweaks.

I know you have a list of the ways women give up power in interviews.

I have a list, and I have it right here because I wanted to remember them all. I wrote them down. By the way, it’s okay to have that on media. When you are doing a Zoom like this, it’s okay to have notes and glance down. If you are on a TV show and it’s cutting edge, it’s okay to have a little card with you. For cutting the statistics and things like that you can’t memorize, you are not going to be reading it but if it’s something like a statistic or important that you want, it’s okay to have that with you.

What are the ten, and then maybe I may ask you about 1 or 2 of them?

I didn’t prepare the whole time.

Tell us the ones, and otherwise, you go to her website and ask her. Go to her website and find it there, I’m sure.

Before we talk about the five ways they give up power, I want to talk about the foundation to establish the three things that you need to have that are instantly noticeable about you. The first thing we talked about presence is your, facial language, body language, verbal language, and vibe of you. If you are a musician and deal with musicians, we have a vibe. There’s a sound vibration that comes through your voice but it comes through your body. It comes through everything.

When everything is in alignment, we read you as command presence. That’s number one that you want to have. We assume your authority. As I was talking about in Ikea, we extend our key in all directions, and that’s something that you would want to do before you ever came to a meeting mentally to be able to expand your energy in all directions.

Also, I call that one the magic carpet to expand it into the room. Before you walk into the room, send out your magic carpet so that they are on your carpet, your energy, so that when you walk in, it’s your party.

When I’m in bed, I’m practicing extending it throughout the whole neighborhood down to the end of my block to, “Can I get to the end of the whole street? How far can I imagine extending it?” I practice it out on people too because we know that sometimes you are looking at somebody on the bus or the plane, and they turn around because you are focusing your energy on them. We already know how to do it.

However, you do have to practice it.

You do have to practice it because there are times when you want to pull it in and when you want to expand it out, so it is practiced. Number two is the messaging. I know that because you work with so many musicians, it’s about your tone, vocal, variety, pitch pace, pause, staccato, and being able to talk about things quickly if you need to or draw things out.

That’s what makes you interesting to listen to if you are in a meeting and you want to use your voice to emphasize whatever is important to you. You want to have that kind of vocal variety and range so you can make a point and move through whatever it is you want to communicate. I love what Luciano Pavarotti said that, “Your voice should have the sun in it, and your whole being should have the sun in it.”

Zen of FameSubscribeFree ConsultThat’s your energy.

That’s part of the practice as well. Now, let’s go through the things that are some of the most common things that women do. The first thing is to shrink their bodies.

Don’t shrink your body.

We slump, shrink and drop our heads. Instead, you can imagine a string coming out of your head or I also like to imagine a golden core of a beam that comes from the Heavens to the Earth. You can imagine that and practice Spreading out. It doesn’t have to be, “We are taking up so much space,” but practice spreading out a little more than is comfortable for you. I was trying to think of a time like, “Do I have an acronym?”

I came up with one, and I’m not doing it in this order but it came up with SCAD but I don’t like that. That’s a funny acronym. I will do it in order. Number two is Crumble under criticism. One of the ways that men test us and test each other is through competition. They want to see how much you can take. Deborah Tannen was the first one who started to do research on this.

It’s not to crush you. It’s to test you. “Do you have strong metal? Are you capable? Can you do this?” We might have a moment where we get pulled off center. We breathe, we come back to the center, and what you want to say is use the phrase like, “That’s interesting. I’m curious why you say that.” I heard Iyanla Vanzant in a meeting. Some man said something that was less than kind, and she said to him, “I’m curious what it is about me that you thought that I could be spoken to in that way.”

Imposter Syndrome: It’s not to crush you, it’s to test you. Do you have strong metal? Are you capable? Can you do this? So instead of crumbling, we might have a moment where we breathe and come back to the center.

I thought that was so interesting because it showed what gap in ourselves that we need to look at that we created that opening. It’s not a criticism. We all have openings somewhere, myself included but if somebody did that or if somebody is overly friendly, “I’m I want to ask myself, not that it’s my fault but did I create an opening somehow with my face, with my body or with my intention?” It’s that kind of awareness. The A in SCAD is to Ask permission to speak or do something.

Yes. That’s the, “Hello. Hi. Can I talk?”

In a media interview, this is particularly important when you are on a panel to be able to jump in with no permission. You jump in with your idea and don’t say any kind of preamble. You don’t ever ask permission. You just do it.

It makes for better television that way.

It makes better everything that way.

Yes, it makes a better interview.

D is Don’t interrupt. You don’t interrupt others when you need to or you allow other people to interrupt you, so they don’t interrupt others.

The don’t interrupt is giving away power?

Yes, they don’t interrupt. Some people need to be interrupted. You need to learn how to interrupt people, which is not easy for us because we have been raised with a disease to please them. We have been raised that want to be polite but we do want to learn how to interrupt. We also want to learn how not to be interrupted. To be not interrupted can be simply as saying, “I’m not done.” We can do a louder pattern interrupt or a softer pattern interrupt.

We have to learn how to not be interrupted.
Click To Tweet

A pattern interrupt changes the energy like that. We might go, “Wait,” and we can lower our voices and drop in. You can do it either way or say, “Wait, I’m not done,” and then continue on but the key thing is to continue on and not let the person. Sometimes we have to do it. I know that in dog training, you are only supposed to give the command once. Preferably, we only need to give the command once but in some cases, we need to give the command more than once.

I would also think that it’s useful to have your comments organized so that you are not wandering off on tangents. Both men and women do this. Not wandering off on tangents but knowing what you want to say and saying it concisely because you are asking to be interrupted if you are talking like that.

I agree, and I’m 100% with you. That would make so many more meetings and happy times and places if you ask everyone, and you can do that. That’s about setting the intention of the meeting if you are the leader to say, “I would like to have everyone have their five points ready in this meeting, and we each get five minutes to be able to condense that into a conversation to set those parameters or whatever works for you. It may not need to be limited to that amount of time. I did know a management consultant who would do it in meetings when people were going on.

He would give a gesture to say, “Wrap it up.”

“We need to move forward,” and you don’t want somebody to do that to you. It’s to your advantage to prepare your soundbites or your key messages for any kind of meeting, presentation or media, so you can get out exactly what it is you want your audience to know.

Especially if it’s media, the soundbites are so important because that’s what gets quoted and broadcast. Having a concise soundbite makes you the one that shows up on the evening news as opposed to the one who’s rambling on and on.

If you are rambling on and on and it’s edited, people can splice those together and create something that you did not intend. There’s a disadvantage to editing and being live because with live, if you say something that you wish you hadn’t, then that’s forever recorded. Being edited is also a danger. When you say something really well, a reporter, a host or a producer will want to keep it and will want to keep it intact.

Zen of FameSubscribeFree ConsultSusan, there’s so much I want to ask you.

We are both in this field so that we could talk forever.

I’m going to have to bring you back to ask you about the 500 other questions I have for you if there was one thing or someone who’s reading this who says, “A whole bunch of useful things. Where do I start?” What’s one thing to start with?

Start with your deepest intention. The three questions I ask every client are, “What’s your deepest intention, and how do you want to serve?” That sets the foundation for your soundbites, for your key messages. Number two is, “What do you want for yourself?” We look at that in the realm of professionally, personally, physically, financially, spiritually, and emotionally because doing PR can open up that entire world but having those intentions and walking through the world with those intentions when thinking in mind that person that you want to be. I meet people everywhere.

I met a great gal who’s the community manager for Supernatural. It’s a virtual reality exercise program on the plane and clicked. You can meet people. The third thing is, “What do you want your audience to do?” It can be changing perception but it’s also, “Do you want them to go to your website? Do you want them to donate to a charity?” Whatever that is, keep those three things in mind.

The other thing that I want to say is to collect compliments because it’s 1 in 10 or 1 in 7. When someone says a negative thing, it takes ten positive things to counteract it. The way that we want to do that is not aphorisms because you may not already believe them. It means I can’t say if I said, “I’m confident and comfortable at all times.” I don’t believe that but you can use the phrase, “I’m becoming more and more comfortable and confident every day.”

When someone says a negative thing, it takes 10 positive things to counteract it. That’s neuroscience.
Click To Tweet

One of my clients who came to me who’s amazing was in three areas, cybersecurity, diversity and inclusion, and management consulting. She came to me because she had lost her confidence. She was already an extraordinary speaker and had run teams of men from all different parts of the world, and was highly skilled. When we started working together, she said something shifted, and that’s not an issue anymore.

Now, we are focusing on the core messaging but not on confidence when you start to practice receiving compliments and having the internal experience of success, not the external one. Not what I’ve accomplished outwardly but inwardly. “What kind of a person am I?” Also, doing good deeds every day. There’s research now in neuroscience that even thinking about doing a good deed before and after you do it is also bolstering your neural pathways.

I love that idea. We can think about doing a good deed. We can do the good deed and have a great experience. We can think about having a great experience and start to build our internal capacity. That’s a daily practice because when we were talking about building muscle and mental memory, those are the things that are accumulative that we don’t even notice that we’ve suddenly, one day we’ve shifted in confidence. When somebody asks, “Can you speak right now on the spot?” You say yes, and maybe you are going to get a little twinge anyway but you stand up and do it.

Collecting compliments helps with the Imposter syndrome because all these people have said all these cool things about you that are true. Let it be a fact.

They are people who noticed and we noticed it. One of the things that I do, and I’ve done this in workshops for many years, is when I have people meet each other for the first time and say what their initial impression is. It’s something great about them, and it’s always 100% accurate with everyone. We already perceive who you are. Now it’s in 1/3 of a second. It’s a split second. We already know you. Take in those beautiful things that people perceive about you because they already are.

It’s not vanity. It’s standing in your power.

It’s command presence and being accepting. It’s also the process that we all have a difficult time doing of accepting ourselves.

Susan Harrow, I want to thank you so much. It took us a while to get this organized but I am glad we finally had this conversation. I’m going to have to bring you back in a couple of months to ask you some of the other 500 questions I had. If you enjoyed this, please tell your friends and subscribe. Check us out on YouTube and subscribe to the channel, and particularly rate and review us on Apple Podcasts. That’s the one that matters. This has been Speakers Who Get Results. I will see you at the next one.

I would like to invite you to see where your presentation skills are strong by taking our free four-minute assessment at www.SpeakForResultsQuiz.com. That’s where you can see where your presentation skills are strong and where perhaps a little bit of support could help you get the results you need and the recognition that you deserve.

Important Links www.SpeakForResultsQuiz.com * Sell Yourself Without Selling Your Soul* * Harrow Communications Inc * Speakers.com * The Zen of Fame: Your Genius Gone Viral * Susan Harrow * YouTube – Elizabeth Bachman, Strategic Speaking for Results * Apple Podcasts – Speakers Who Get Results * HuffingtonPost.com/susan-harrow * PsychologyToday.com/blog/the-body-blog * Facebook.com/SusanHarrow * www.LinkedIn.com/in/susanharrow * @SoundBiteSiren – Twitter * @SusanHarrow – Instagram

Zen of FameSubscribeFree ConsultThe post Let Go of Imposter Syndrome and Shine in the Media Spotlight in a Flash first appeared on Susan Harrow.The post Let Go of Imposter Syndrome and Shine in the Media Spotlight in a Flash appeared first on Susan Harrow.

View Details

By Henry DeVries, Forbes.com Contributor

Media trainer Susan Harrow PHOTO: IN HER IMAGE PHOTOGRAPHYIs imposter syndrome holding you back from attracting right-fit clients?

A senior manager at a financial firm (let’s call her Melinda) was an experienced speaker and presenter who wanted to prepare for media appearances. She hired media trainer Susan Harrow to help her overcome her “crisis of confidence.” Melinda’s Ivy League credentials and track record of extreme success didn’t mitigate those feelings.

The Attack of Imposter Syndrome“This ‘attack’ of imposter syndrome is common among even the most accomplished women,” says Harrow, who has media-trained thousands of people including Fortune 500 CEOs, celebrity chefs and rock stars.

In fact, Harrow believes 75% of women executives have imposter syndrome.

The term imposter syndrome was coined by American psychologists Pauline Clance and Suzanne Imes, who published an article called “The Imposter Phenomenon in High Achieving Women: Dynamics and Therapeutic Intervention” in the 1978 journal Psychotherapy: Theory, Research and Practice. Here’s how the abstract presented the matter: “Despite outstanding academic and professional accomplishments, women who experience the impostor phenomenon persist in believing that they are really not bright and have fooled anyone who thinks otherwise. Numerous achievements, which one might expect to provide ample objective evidence of superior intellectual functioning, do not appear to affect the impostor belief.”

The Impostor Syndrome Phenomenon OriginClance and coauthor Joe Langford acknowledged that both men and women are challenged by imposter syndrome in a 1993 article in the journal Psychotherapy: “The impostor phenomenon was originally thought to be particularly pervasive among females (Clance & Imes, 1978). Surveys of several populations, however, have found no differences between the sexes in the degree to which they experience impostor feelings.”

Training to Shift Out of Imposter Syndrome Harrow is a media trainer, marketing strategist, and author of the best-selling book, Sell Yourself Without Selling Your Soul. In an interview she shared that the quickest way to gain confidence, certainty and comfort is through planning, preparation, practice—and role-playing worst-case scenarios. This includes imagining and rehearsing the most heinous situations where imposter syndrome rears its head.

…Read the three ways to overcome imposter syndrome on forbes.com here

The post 3 Ways To Let Go Of Imposter Syndrome And Shine In The Media Spotlight first appeared on Susan Harrow.The post 3 Ways To Let Go Of Imposter Syndrome And Shine In The Media Spotlight appeared first on Susan Harrow.

View Details

By Henry J. DeVriesBook Publicity: How To Find Right-Fit Clients With A BookResearch has proven there is a better way. There is a proven process for marketing with integrity and getting up to 400 percent to 2,000 percent return on your marketing investment. I invented the Marketing With A Book Model, and many successful agencies use it to get more right-fit clients than they can handle. Some have made millions of dollars in the process.

I will never forget the day I met agency owner Lisa Apolinski. She got me to agree to meet her for a thirty-minute cup of coffee and I stayed for three hours. (Lisa later confided she “stalked me” all the way from Phoenix to San Diego and called to say, “she just happened to be in town.” I call this the “I just happen to be in Kalamazoo strategy,” which was taught to me by an agency owner and author who used the strategy to grow his firm into the Inc. 500 list of fastest-growing privately held firms. I have used the strategy many times for my company.)

Lisa was a refugee from an international corporation who left when they would not listen to her ideas. She had side hustle clients who did listen, and they started making serious money. So, she quit corporate life to form her own digital advertising agency, 3 Dog Write.

When we met for coffee, I found out she had already done the challenging work of getting her house in order, and now she wanted to have more impact and influence. “I want to double my revenues in three years and only work with Fortune 500 companies,” she told me. At the time she had zero Fortune 500 clients.

“You can do that Lisa, but it is not going to be easy,” I told her. “You need to become a thought leader, and that means typing and talking. You need to gain credibility by writing books and speaking to important audiences.”

Lisa was not sure how, and I told her if she supplied great insights for Fortune 500 companies, I would help her with the how.

Lisa went on to author three books in four years on digital marketing: Weathering The Digital Storm (2019), Persuade With A Digital Content Story! (2020), and Gain Market Share During A Zombie Apocalypse (2022). She is working on a fourth.

She put the books in the hands of Fortune 500 marketing execs and CEOs, plus people who could publicize the book. As a result, she was written up on Forbes.com and invited to speak at prestigious places like a bank conference for HSBC Holdings, numerous podcasts, conferences, and even live on Australian television.

But she did not double her revenues in three years. She tripled her revenues and now works with household name brands such as one of the top five banks, one of the top five wealth management and financial services firms, and a billion-dollar Japanese electronics organization.

“Now I limit the number of Fortune 500 companies I work with because I want to be a client of 3 Dog Write to be like joining an exclusive club,” says Lisa.

Lisa learned publishing a book is the starting line for agency business development, not the finish line. And what is the best way to get to the starting line with a book that can create a 400 percent to 2,000 percent ROI? Here are the flowchart steps she followed:

Select Target Rich Niche. The narrower the focus, the more powerful the appeal. Be interesting to less prospects and have them be more intensely interested in your agency.
Conduct Proprietary Research. Gather secondary data from others, undertake an extensive literature review of books and journal articles, and conduct primary interviews where possible. Buy a dozen books on your subject and capture two dozen articles. Conduct in-depth interviews with prospects on the subject.
Determine Number One Problem. Be a heat-seeking missile for the number one pain of your prospects. Record interviews and focus group sessions to use their exact words.
Create Proprietary Problem-Solving Process. Typically, six to eight steps, principles, or practices. Name it the blank blank method, system, process, or methodology. Write down your tips, tactics, advice, and strategy. Then start sorting by putting them into six to eight buckets of related information.
Choose Which Of The Eight Great Stories For Overarching Story. These are monster, underdog, comedy, tragedy, mystery, quest, rebirth, or escape. Typically, agency books are about monster problem, mystery, quest, or rebirth.
Create Outline With Working Title, Subtitle, And Contents. This is the writing road map, but I prefer to call it a blueprint. Books are built like houses are built. Do not try to write by seat-of-the-pants inspiration.
Draft The Sloppy First Copy. Any book worth writing is worth writing a first draft that sucks. The magic will be in the rewrite. But first, you must get it out of your head and onto paper. Consider recording from outline and transcribing because this is ten times faster and has more energy.
Write Part I, The Why. Typically, two chapters: why the problem matters and how to solve it in general (an overview of your proprietary process.
Write Part II, The How. Typically, six to eight chapters examining the parts of the proprietary process in detail. Name the process. Put on copyright page that you intend to trademark. Prospects respect process.
Write Part III, What’s Next. Typically, two chapters about sustaining the process, or creating a culture, and a forecast for the future.
Solicit Qualified Feedback For Second Draft. This is the role of a developmental editor. Choose someone who is qualified. If you want beta readers too, that is fine just adds time to the process.
Rewrite Magical Second Draft. The magic is in the rewrite.
Submit Publishable Manuscript For Publication. This is the version the author and the developmental editor are happy with. But this is not the last chance you have for revision.
Gather Feedback From Professional Copyeditors. Get more qualified eyes on the book, especially a qualified Chicago Manual of Style editor.

With her three books Lisa gained more credibility, more impact, and more right-fit clients by typing and talking like a thought leader.

Henry J. DeVries is a weekly marketing columnist with Forbes.com and the CEO of Indie Books International (indiebooksintl.com). He is the author of 17 books on marketing, including Persuade With A Story!, Marketing With a Book, and How to Close A Deal like Warren Buffett. He can be reached at henry@indiebooksintl.com.

The post Book Publicity: How To Find Right-Fit Clients With A Book first appeared on Susan Harrow.The post Book Publicity: How To Find Right-Fit Clients With A Book appeared first on Susan Harrow.

View Details

5 Ways To Gracefully Deal With Internet TrollsA big fame fear I hear all the time from my women clients is how to deal with criticism and trolls online. I’ve done a quick summary of a great piece from the New York Times on how 5 Asian women entrepreneurs handle hate.

[See my take on how I advise my clients at the end]

Do you have haters?

Here are 5 tips to zip their lips.

Troll Back with Humor.Jing Gao, whose popular, tasty Fly By Jing, 1 of her Sichuan sauces [now a sauce I can’t live without] uses humor as her superpower to deflect the trolls.
Remove Insults. Keep Commentary That Ignites Conversation.Kim and Vanessa Pham, two first-generation Vietnamese sisters take a different tact to deepen the discussion around racism, sexism and criticism. [Omsom makes pre-made South East+East Asian sauces.]
Take Culture-Splainers to Task and Let Followers Have at Them.Brooklyn based Auria’s Malaysian Kitchen, makes Malaysian pantry staples like sambal. Her angle is education and to bring in the diverse voices and opinions of her tribe—which can be a powerful antidote to the disgruntled, loud-mouthed hating few.
Respond Respectfully With a Rebuttal.Himalayan Dumplings by Kyikyi. She provides an example of how to behave respectfully. But it doesn’t let the trolls off the hook for their hate.
Ignore. Don’t Engage. Don’t respond. Ban Negativity and Toxicity to Protect Your Feed, Followers and Employees. Sahra Nguyen of Nguyen Coffee Supply 1st specialty Vietnamese coffee importer & roaster in the U.S. opts for not letting in any negativity to quiet the yammer of trolls.

When you don’t give any energy to the vicious voices they often dissipate.

MY TAKE: What’s important is to have the protocols and practices in place ahead of time so you know how you’re going to handle the haters, detractors and “nattering nabobs of negativity.”

I give my clients a quick three rule check-in to grow their capacity to withstand the trolling that is now a part of our everyday lives—for all of us who voice our opinions, stand for something and believe in speaking out for who and what’s important.

8 tips for women to deal with or silence trolls
Click To Tweet

Consider the source.Is this person a nutball? If so, dismiss their rant without another thought. Don’t let it sink into your skin for a second.
Is there something I can learn here?Is there a kernel of truth in anything this person says?

Is what they say worth examining so I can improve myself, my course, product, talk etc.? If so, great. If not, move on.

Did what they say/wrote trigger an unresolved wound?If you find yourself becoming hurt, angry, embarrassed, ashamed, or experiencing a strong feeling arising, take a few breaths to steady and ground yourself and come back to center in the moment.

Later, examine what touched the nerve. The event can show you where there is still work to be done to let go of past patterns that we all have or harbor.

Women – want to own your worth and stand up for yourself and what you believe? Here is a fabulously supportive guide for you. (It’s free!)

Zen of FameSubscribeFree Consult
Check out our PR and Media Training Workshop to Jumpstart your Publicity

The post 5 Ways To Gracefully Deal With Internet Trolls first appeared on Susan Harrow.The post 5 Ways To Gracefully Deal With Internet Trolls appeared first on Susan Harrow.

View Details

I’ve read every Jack Reacher book and engulfed the TV series the moment it came out. Based partly on the premise of the disowned, disenfranchised Ronan of the Samurai, Jack Reacher travels the land without tribe or home turning wrongs into right without reward. A Reacher book sells every nine seconds around the world. So I’m…

The post My Perfect Client? Jack Reacher first appeared on Susan Harrow.

View Details

Journalists and producers have inboxes stuffed with irrelevant and insulting email pitches from people who haven’t bothered to research the publication or show. Which most likely accounts for the reason journalists respond to just 3% of the pitches they receive. But you are different. Smart, thoughtful, and bright. You have done your homework and have…

The post How to Get the Media To Call You: With Heart Thumping Headlines + Hooks first appeared on Susan Harrow.

View Details

Solopreneur Money with Gabe Nelson Gabe Nelson: Hey solopreneurs, Gabe here today we have Susan Harrow of Harrow Communications Inc.. She is a media coach, marketing strategist, martial artist, and the author of Sell Yourself Without Selling Your Soul®. She’s going to talk about how to create messages so that the media will love you.…

The post Solopreneur Money with Gabe Nelson first appeared on Susan Harrow.

View Details

Seamlessly Moving From The Stage To The Media. Tricia Brouk: Hello friends. Welcome to the Big talk. I’m Tricia Brouk. Welcome to this bonus episode of The Big talk. So many of our listeners know how to tell their story in a 45 or 60-minute keynote or even in an 18-minute talk. But what about…

The post Seamlessly Moving From The Stage To The Media – Susan Harrow on The Big Talk Podcast with Tricia Brouk first appeared on Susan Harrow.

View Details

What the Scoop Geico Commercial with Rapper DC Glenn Can Teach You About Public Relations What the Scoop Geico Commercial with Rapper DC Glenn can teach you about Public Relations. I had a conversation with DC Glenn who was considering working with me for media training and that conversation lasted about half an hour. It…

The post What the Scoop Geico Commercial with Rapper DC Glenn Can Teach You About Public Relations first appeared on Susan Harrow.

View Details

Daily Ad Brief – Interview with Susan Harrow Christina: Welcome to Daily Ad Brief. I’m Christina Daves, your host of PR Champions and I’m super excited about this next interview. We are headed to San Rafael, California, to chat with Susan Harrow of Harrow Communications Inc. Welcome Susan! Susan: Oh so happy to be here…

The post Daily Ad Brief – Interview with Susan Harrow first appeared on Susan Harrow.

View Details

How to Sustain an Open Heart We had just had a heavenly 7-course meal at the Pan Asian restaurant Saucy in Oakland and were taking a stroll past the art galleries. My brother Jimmy was here from Hawaii with his wife and 7-year old daughter who is a budding artist—to celebrate my mom’s 90th birthday.…

The post How to Sustain an Open Heart first appeared on Susan Harrow.

View Details

How to Use Media Appearances Successfully to Promote Your Book Anna David: I’m so happy we’re doing this. You’re my favorite. Susan Harrow: You’re mine. Anna David: Well, I should have told you I do the intro afterward. So, listeners you already know how impressive Susan is. What you don’t know is that she’s my…

The post How to Use Media Appearances Successfully to Promote Your Book—Anna David with Susan Harrow first appeared on Susan Harrow.

View Details

I’m Susan Harrow, media coach, marketing strategist, author of Sell Yourself Without Selling Your Soul®, published by HarperCollins and CEO of prsecrets.com. Today’s topic is: Three Executive Leadership Presence Tips For Women During Media Appearances. Number One: Assume Your Authority People take their lead from you on how you should be treated. A friend told…

The post 3 Executive Leadership Presence Tips for Women During Media Appearances first appeared on Susan Harrow.

View Details

How To Make The Media + Your Audience Love You 1. Bathe them in your love look. I was media training a friend of mine who’s already very experienced in media appearances. We were just doing little tweaks and I noticed that when she first started the video she just gave this look like: I…

The post How To Make The Media + Your Audience Love You first appeared on Susan Harrow.

View Details

There’s little worse than getting a big break on national TV, national news or even your local TV station and having that sinking feeling when you know you’ve muffed it by making avoidable media mistakes. Marty, a wealth manager with a 160+ billion-dollar company, feared TV appearances, yet had tremendous knowledge to share. His firm…

The post 5 Biggest Media Appearance Mistakes Most Top Experts Make first appeared on Susan Harrow.

blog | Susan Harrow: Recent Episodes

blog Archives - Susan Harrow