Lightspeed Lawn Care Marketing: Recent Episodes
Lightspeed Social Agency
Each week, Cody Owen and Robert Chapa break down high ROI marketing strategies for lawn care and landscaping businesses.
Green Sphere owner Chris Imlach chats with us about his marketing plan - I was impressed by what I saw of it on Facebook.
Join Home Service Growth Mindset: https://www.facebook.com/groups/1346261346086732
Need a CRM? https://go.getjobber.com/lightspeed
Sign up for Lightspeed+: https://lightspeedsocialagency.com/do-it-yourself-ads
Where to Find Us Online: https://bit.ly/3ZXPTim
📷 Instagram: http://bit.ly/3Jnnc8V
Come along with me to Washington, DC for a client site visit.
Dji Gimbal I recommend: https://amzn.to/4bpoqLs
Need a CRM? https://go.getjobber.com/lightspeed
Sign up for Lightspeed+: https://lightspeedsocialagency.com/do-it-yourself-ads
Where to Find Us Online: https://bit.ly/3ZXPTim
📷 Instagram: http://bit.ly/3Jnnc8V
Cody gives tips for capturing great photos of your work.
Need a CRM? https://go.getjobber.com/lightspeed
Sign up for Lightspeed+: https://lightspeedsocialagency.com/do-it-yourself-ads
Where to Find Us Online: https://bit.ly/3ZXPTim
📷 Instagram: http://bit.ly/3Jnnc8V
Brief reviews and pros & cons of Service Autopilot, Jobber, and CoPilot CRMs for lawn care and landscaping. SPOILER: https://go.getjobber.com/lightspeed
Sign up for Lightspeed+: https://lightspeedsocialagency.com/do-it-yourself-ads
Where to Find Us Online: https://bit.ly/3ZXPTim
🎙 Podcast: https://apple.co/3WIiXrc
📷 Instagram: http://bit.ly/3Jnnc8V
♪ TikTok: http://bit.ly/3Dkbl7s
✍️ Blog: http://bit.ly/3XEmzf7
If you're trying to build a funnel for your lawn care business or revamp your marketing for the 2024 selling season, this is the plan of attack you need to take.
Sign up for Lightspeed+: https://lightspeedsocialagency.com/do-it-yourself-ads
How to Target Facebook Ads: https://youtu.be/5kQT7NoTNOE?si=Q7yEvaFpodtIK1Y7
Get Google Guaranteed: https://support.google.com/localservices/answer/7549288?hl=en
Where to Find Us Online: https://bit.ly/3ZXPTim
🎙 Podcast: https://apple.co/3WIiXrc
📷 Instagram: http://bit.ly/3Jnnc8V
♪ TikTok: http://bit.ly/3Dkbl7s
✍️ Blog: http://bit.ly/3XEmzf7
We’re talking about Spring Lawn Care Marketing this week.
Let's chat about Lightspeed+: https://calendly.com/lightspeed-cody/hyper-local-consultation-clone
Schedule a Call with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation
Where to Find Us Online: https://bit.ly/3ZXPTim
Let's chat about Lightspeed+: https://calendly.com/lightspeed-cody/hyper-local-consultation-clone
Longitudinal Study about Google Search Quality: https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf
Helpful Content Update Explainer from SE Land: https://searchengineland.com/what-is-helpful-content-google-387360
Better Offline is available wherever you download podcasts!
Schedule a Call with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation
Where to Find Us Online: https://bit.ly/3ZXPTim
Chris Gentry, My Service Area, chats about the office efficiency gained by having a tightly defined service area.
Sign up for My Service Area: myservicearea.com/cody
Schedule a Call with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation
Where to Find Us Online: https://bit.ly/3ZXPTim
Here's my 2024 What You Need To Know Guide to Lawn Care Facebook and Instagram Ads.
Facebook Marketing for Lawn Care Playlist: https://www.youtube.com/playlist?list=PLvoUxXZaTW1VZdmZiREOI6r7MqjGD5sm5
Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation
Where to Find Us Online: https://bit.ly/3ZXPTim
Chatting with Andrew Martinez (Lone Star Lawn Talk) about non-traditional lawn care marketing for my new lawn care business.
Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation
Where to Find Us Online: https://bit.ly/3ZXPTim
I've spent years working with huge lawn care and landscaping businesses - now you can put that expertise to work in your green industry business.
Check out Lightspeed+ here: https://lightspeedsocialagency.com/do-it-yourself-ads
Where to Find Us Online: https://bit.ly/3ZXPTim
It's a big leap for 2024, but it'll make me a better lawn care and landscaping marketer.
Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation
Where to Find Us Online: https://bit.ly/3ZXPTimim
I went on-site to visit CLC Landscaping in San Marcos, TX.
Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation
Where to Find Us Online: https://bit.ly/3ZXPTim
Good - Better - Best
This is the secret to increasing average ticket value in your lawn care and landscaping business.
Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation
Where to Find Us Online: https://bit.ly/3ZXPTim
John and Nikki DeCausmaker join us to talk about how they’ve built CallBoss to specifically tackle the customer service and sales needs of lawn care and landscaping businesses just like yours.
Follow CallBoss on Instagram: https://www.instagram.com/yourcallboss
See If CallBoss is Right for Your Business: https://www.yourcallboss.com
Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation
Where to Find Us Online: https://bit.ly/3ZXPTim
Lawn Care and Landscaping Business Owners are leaving money on the table by neglecting the biggest shopping day of the year: Black Friday. Here’s 3 quick sales you can implement for Black Friday 2023 and the 2 best ways to put them into action!
Download the Ultimate Marketing Checklist: https://lightspeedsocialagency.com/marketing-checklist
Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation
Where to Find Us Online: https://bit.ly/3ZXPTim
🎙 Podcast: https://apple.co/3WIiXrc
📷 Instagram: http://bit.ly/3Jnnc8V
✍️ Blog: http://bit.ly/3XEmzf7
Let’s increase your conversion rate AND work less.
Interview with Josh Allam: https://www.youtube.com/watch?v=-WTwcVInBIQ
Schedule a Demo with Josh: https://calendly.com/simpleestimate/simpleestimate-demo-lightsspeed-social
The $7M Marketing System: https://www.youtube.com/watch?v=6_0e3HWw2pA
Download the Ultimate Marketing Checklist: https://lightspeedsocialagency.com/marketing-checklist
Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation
Where to Find Us Online: https://bit.ly/3ZXPTim
🎙 Podcast: https://apple.co/3WIiXrc
📷 Instagram: http://bit.ly/3Jnnc8V
✍️ Blog: http://bit.ly/3XEmzf7
I asked a bunch of lawn care industry friends for their biggest customer red flags and walk you through the best ways to determine if you can save the relationship or if you need to fire that lawn care customer.
Download the Ultimate Marketing Checklist: https://lightspeedsocialagency.com/marketing-checklist
Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation
Where to Find Us Online: https://bit.ly/3ZXPTim
🎙 Podcast: https://apple.co/3WIiXrc
📷 Instagram: http://bit.ly/3Jnnc8V
✍️ Blog: http://bit.ly/3XEmzf7
3 easy-to-implement marketing strategies straight from one of the biggest online creators on the planet.
Download the Ultimate Marketing Checklist: https://lightspeedsocialagency.com/marketing-checklist
Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation
Where to Find Us Online: https://bit.ly/3ZXPTim
🎙 Podcast: https://apple.co/3WIiXrc
📷 Instagram: http://bit.ly/3Jnnc8V
✍️ Blog: http://bit.ly/3XEmzf7
Facebook lies to small business owners... here's how to see through the confusing metrics and inflated promises to what really counts for lawn care business owners.
Download the Ultimate Marketing Checklist: https://lightspeedsocialagency.com/marketing-checklist
Schedule a Hyperlocal Consultation with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation
Where to Find Us Online: https://bit.ly/3ZXPTim
🎙 Podcast: https://apple.co/3WIiXrc
📷 Instagram: http://bit.ly/3Jnnc8V
✍️ Blog: http://bit.ly/3XEmzf7
Jonathan Porter-Whistman of WhoHire talks with Cody about the future of AI in the lawn care & landscaping hiring process.
If you’re interested in joining the Pathfinder group, email Jonathan at: jon@whohire.com
Find Us Online: https://bit.ly/3ZXPTim
🎙 Podcast: https://apple.co/3WIiXrc
📷 Instagram: http://bit.ly/3Jnnc8V
♪ TikTok: http://bit.ly/3Dkbl7s
✍️ Blog: http://bit.ly/3XEmzf7
Talked with Josh Allam with SimpleGrowth about the two key changes you need to make to your lawn care and landscaping website to drive more conversions, faster.
Schedule a Demo of SimpleEstimate with Josh: https://gl291.isrefer.com/go/demo/Lightspeed/
Where to Find Us Online: https://bit.ly/3ZXPTim
🎙 Podcast: https://apple.co/3WIiXrc
📷 Instagram: http://bit.ly/3Jnnc8V
♪ TikTok: http://bit.ly/3Dkbl7s
✍️ Blog: http://bit.ly/3XEmzf7
Chad Currie talks us through his all-electric lawn maintenance division based in San Marcos, TX. He’s doing the impossible!
Where to Find Lightspeed Online: https://bit.ly/3ZXPTim
Where to Find Lightspeed Online: https://bit.ly/3ZXPTim
Talking through some pros and cons of using a Japanese Kei truck in your lawn care maintenance business.
Where to Find Lightspeed Online: https://bit.ly/3ZXPTim
An interview with recruiting expert Libby DeLucien, CEO of Woot Recruit.
Where to Find Lightspeed Online: https://bit.ly/3ZXPTim
Riley Potoschnik of EveryChat talks to us about keeping customers longer by always responding to every lead and customer concern.
Check out EveryChat: https://everychat.com
This week my friend, Paul Jamison, let me take over his podcast feed to talk about creating a Lawn Care Marketing Machine.
You can get the Ultimate Lawn Care Marketing Checklist here: https://lightspeedsocialagency.com/marketing-checklist
Follow Paul on Instagram: https://www.instagram.com/greenindustrypodcast/
Where to Find Lightspeed Online: https://lightspeedsocialagency.com/where-to-find-lightspeed
Most lawn care businesses shut down within 3 years of getting started. I don’t want you to be part of that statistic, so this week we’re exploring why those businesses fail.
Schedule a Call with Cody: https://calendly.com/lightspeed-cody/hyper-local-consultation
Our Full YT Video about Lawn Business Failure: https://youtu.be/FXs-uXvOxKg
The 2023 Marketing Plan video I mentioned: https://youtu.be/tbF_62GvQR4
Once you’re requesting reviews consistently, you have to make sure you’re responding to each and every reviewer. This really helps call out good reviews (they take up more space with a reply!) and mitigate any negative reviews.
Sponsored by Green Frog Web Design: https://www.greenfrogwebdesign.com
Today, we’re talking about firing bad lawn care clients, removing your worst clients from the landscaping business.
Our blog post (with an email template!): https://lightspeedsocialagency.com/blog/fire-bad-lawn-care-clients/
Our sponsor, Green Frog Web Design: https://www.greenfrogwebdesign.com
A sequel to our previous interview with Martha Woodward, of Quality Driven Software, focused on employee retention and promotion. A key takeaway is that employee promotion should be as regimented and objective as possible - they should have measurable goals that they control to reach the next level in the business.
Where to Find Martha online:
Fight Club 4 Business
QDS
Everyone knows they should be creating Facebook Ads for their lawn care and landscaping business, but it can be really difficult to figure out where to start. Cody walks you through how to create your first campaign and KPIs you should be tracking to get started.
Cody solo in the studio to walk you through creating a fantastic landscape website that will increase the return on all your marketing investment. When you optimize (or build it correctly from the ground up!) you can reduce friction between being aware of your business and someone becoming a lead.
Sponsored by Green Frog Web Design: https://www.greenfrogwebdesign.com
This is how you rank #1 IN YOUR AREA.
We’re joined by Ezra McCarthy of Maple Leaf Mowing and Green Frog Web Design. Ezra continues to have incredible success in his business, and a large portion of his lead generation can be traced back to his Google Business Profile. It’s absolutely vital for lawn care business owners.
You can start racking up reviews, build your online presence, and your paid ads will have an even higher ROI.
Make Your Google Business Profile
Green Frog Web Design
Lightspeed:
Youtube
Tik Tok
These are the steps towards building a successful landscaping website!
You can start auditing your website right now, and begin improving your ranking on Google. Follow these simple steps and make these changes now! Beat out your competition and improve your conversion rates.
Enjoy!
Green Frog Web Design
Lightspeed:
Youtube
Tik Tok
George Converse from Real Work Labs joins us on the podcast this week. Their software is an absolute powerhouse when it comes to ranking your service business on Google. It allows you to get found where you work, not where your office is. Prove your reviews to neighbors with location, photos, videos, and testimonials to get more calls, and more per job.
You NEED to take a look at their website to see how this works. 99.99% of service businesses are not doing this and it’s your chance to take that #1 Google ranking for your surrounding areas.
Real Work Labs
Lightspeed:
Youtube
Tik Tok
SEO is dead...
but not for local competition, and not for YOUR lawn care business.
Local SEO is alive and well, and in this episode Cody and Robert are talking about how to improve your online presence for your local area. Being #1 for your local search results will allow you to dominate and quickly scale. This video will break down what it takes to start moving the needle today! Enjoy.
Make Your Google Profile
Youtube
Tik Tok
There is no better guest when it comes to automating your business. Mike Callahan (CEO of SimpleGrowth and SimpleEstimate) has solved the problem at the heart of many small business owners: letting their business take over their entire lives.
Grind, hustle, grind for years straight is only going to lead to burnout. What was meant to buy financial freedom, can feel like a ball and chain for many business owners. Mike has been there, and that’s what led him to launch SimpleGrowth - helping to build business that work for you, not the other way around.
Can your business survive and thrive without you?
If the answer is no, we ask you to listen. You can have your cake and eat it too.
SimpleGrowth
SimpleEstimates
5 Stages of Small Business
Youtube
Tik Tok
Cody and Robert are breaking down the pros and cons of taking your marketing efforts in-house vs with a specialized marketing agency.
Some key questions to ask yourself:
-
How much time do you want to personally dedicate towards marketing your business?
-
Are you wanting to scale quickly or gradually build?
We touch on a number of situations to help you decide your next move. Enjoy!
Spring ‘23 Offer
Podcast
Youtube
Tik Tok
Chris from Service Autopilot joins us on the podcast to talk about hiring for upper level positions, and how to weed out unqualified candidates. He has experience not only hiring for Service Autopilot, but also in his own business. Tune in!
Books:
Algorithms to Live By: The Computer Science of Human Decisions
The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't
Service Autopilot
Academy
Podcast
Youtube
Tik Tok
What’s basically free and makes money while you sleep?
A great email strategy.
We’re covering the Top 3 email campaigns you should be doing in your business right now. Also, you can use our example templates too!
Free Templates
Podcast
Youtube
Tik Tok
Chad Currie, CEO of CLC Landscaping, joins us to talk about finding prospects, hiring, and when to let people go.
Here’s something to think about, “hire fast, fire faster”.
Chad brings up a great point, “trust your instincts, they’ve gotten you this far”.
Enjoy!
Book: Who: The A Method for Hiring
Podcast
Youtube
Tik Tok
How do you create a business that people want to work for? Specifically, the people you WANT working for you? Cody and Robert get into the different types of employee avatars and how to attract and keep them.
Podcast
Youtube
Tik Tok
Marvin Salcido is the owner of Salcido Lawn (he’s also a serial entrepreneur!) - he joins us on the podcast to talk all about hiring. He has A TON of valuable experience when it comes to reading people and asking the right questions. Marvin goes deep, like 3D chess deep in hiring. You’ll be amazed and impressed by some of the interviewing tactics he’s picked up along the way. Listen, and gain an edge in your business.
Where to find Marvin:
Podcast
Youtube
Tik Tok
Cody and Robert talk about the major marketing pitfalls for lawn and landscape business owners. This is a solutions focused episode -so you can start fixing and implementing actionable steps right away. As always, grow your business at Lightspeed!
Work with us: https://bit.ly/3yMJLNv
Instagram: https://bit.ly/3ZbffYJ
Blog: https://bit.ly/3leH8Be
Brian Fullerton Ep: https://apple.co/3K06P0G
RealWork Labs: https://bit.ly/3JYbTCM
Jay Worth of SingleOps has come back for round two! Jay has so much knowledge and green industry experience under his belt, and he carries with him a true passion for helping small businesses. We talk best hiring practices, using a marketing mindset to find great employees, and the importance and advantage of using paid ads.
Work with us: https://bit.ly/3yMJLNv
Instagram: https://bit.ly/3ZbffYJ
Blog: https://bit.ly/3leH8Be
In this episode, Cody, and Robert talk about the good, the bad, and the ugly of lawn care flyers. We’re breaking down actionable tips!
Work with us: https://bit.ly/3yMJLNv
Instagram: https://bit.ly/3ZbffYJ
Blog: https://bit.ly/3leH8Be
Cody and Robert talk about what to look for when shopping for a marketing agency - specifically an agency for lawn and landscape.
Red flags include: mismanaged communication, unaware of your industry, and is not invested in your success (they are too big to lose).
Work with us: https://bit.ly/3yMJLNv
Instagram: https://bit.ly/3ZbffYJ
Blog: https://bit.ly/3leH8Be
Liz is the COO of Augusta Lawn Care Services. She is the brains behind hiring and implementing those processes in the business, and a whole bunch of other things. Liz has A LOT of experience when it comes to building functional, efficient, and growth-minded teams. Listen to what she has to say, so you can implement it in your business.
Where to Find Us:
https://bit.ly/3ZLnITb
YouTube: https://bit.ly/3JdESlD
Instagram: https://bit.ly/42eJQqG
Facebook: https://bit.ly/3yzEPvz
Very pleased to have Caleb Auman from the Kid Contractor Podcast (Auman Landscape and The Hardscape Academy) on the show. If you do not follow him and his wife Brittany, please do so! Caleb shares his story, his mistakes, lessons learned, and how it has all accumulated to where they are now.
There are different hurdles business owners face at different financial levels, and Caleb touches on growing beyond $1M. Thank you for taking the time to come on Caleb.
Where to find Caleb:
Podcast: https://apple.co/3l3Em1k
Insta: https://bit.ly/3ywVS12
Youtube: https://bit.ly/3mLdhRe
Tik Tok: https://bit.ly/3yrW6Xt
The Lawn Care Rookie is back! Naylor joins us on the podcast to talk about what he's learned over the years when it comes to the spring rush. Topics we cover: using automation, avoiding burnout, the key to hiring, and MORE! Naylor always has wisdom to drop, and his knowledge and experience can't be overlooked.
Lawn Care Rookie Podcast: https://apple.co/3L2QgTU
🎙 Podcast: https://apple.co/3WIiXrc
📷 Instagram: http://bit.ly/3Jnnc8V
♪ TikTok: http://bit.ly/3Dkbl7s
✍️ Blog: http://bit.ly/3XEmzf7
Cody and Robert talk about different marketing ideas for you to start using in your business NOW. Topics include automating your hiring, email campaigns, and more.
Work With Us: https://bit.ly/3kNtSTN
Martha Woodward of QDS Software and Cody Owen discuss implementing Pay for Performance in your lawn care business.
QDS: https://qualitydrivensoftware.com
Fight Club 4 Business: https://www.fightclub4business.com
Contact Us: https://bit.ly/3SGoKgD
🎙 Podcast: https://apple.co/3WIiXrc
📷 Instagram: http://bit.ly/3Jnnc8V
♪ TikTok: http://bit.ly/3Dkbl7s
✍️ Blog: http://bit.ly/3XEmzf7
We talk about the best marketing strategies for landscapers and lawn care owners.
Work With Lightspeed
Follow us on Instagram
Set Up Your Business on Facebook
Brian Fullerton and Cody Owen sit down to talk about identifying problems with your pricing and raising your lawn care prices without upsetting your best clients.
You know Brian from his podcast, Fullerton Unfiltered: https://apple.co/41g85Eu
Work with Lightspeed: https://bit.ly/3YXhoYv
In this episode, we’re talking about commercial work. Is it fit for your business? Should you pursue it? How do you win and retain clients? Let’s talk about it!
If you enjoy the show, please leave us a review and feel free to ask a question - we’ll answer it on the show
Work with Lightspeed
I sat down with Jason Creel (Lawn Care Life) to talk about his experience selling his previous businesses or portions of them. There is not a lot of discussion of this online from people who have actually done it, so I really appreciate Jason taking the time to talk us through the process of buying a lawn care business, selling a lawn care business with a broker, and buying and selling lawn care routes.
Watch the Show on YouTube: https://www.youtube.com/channel/UCrk3KHaHvd7lMqi3sLKJDMw?sub_confirmation=1
Where to Find Us Online: bit.ly/3ZXPTim
Chase Grant of Grow Landscaping, came on to talk about breaking past financial boundaries and how he has started to successfully scale his business.
Guess what his secret to growth is… MARKETING.
Chase has some great knowledge to share with fellow entrepreneurs, and he’s constantly doing so on his social platforms. Also, he’s only 20 - he’s rocking it!
Where to find Chase:
YouTube: https://bit.ly/40OonED
Instagram: https://bit.ly/3IgdUKA
Work with Lightspeed:
https://bit.ly/3jKZcSH
We’re talking all about different marketing strategies. Let’s get you locked and loaded for spring! Tune in and upgrade your business.
Also, you can ask a question for the podcast through a review or by sending us a message on any platform!
See you next week!
Work with us: https://bit.ly/3YESMn1
How to Target on Facebook: https://bit.ly/3JB7p6t
How-To Intro: https://bit.ly/40FpqXt
Landing Page Essentials: https://bit.ly/3HxmYcz
We have the original crew back! Robert joined in to talk about marketing spend. We have applicable tips for both seasoned business owners, and the ones just starting out. Check it out!
Also, you can ask a question for the podcast through a review or by sending us a message on any platform!
See you next week!
Cameron Kozeny, CEO of Kozeny’s Lawn Service, hopped on the podcast to talk about Pay-For-Performance in his business and how it has absolutely exploded his growth..
Pay for performance is a compensation program that pays your employees based on their performance on each job. The most common strategy is to pay employees a percentage from each job they complete.
If you’ve been on the fence about P4P, this may push you in the right direction. Cameron has nothing but praise for the program, and has seen it become a vital part of building a strong team.
Where to find Kozeny:
Kozeny’s Website
Kozeny’s Instagram
Lightspeed:
P4P Blog
Work With Lightspeed.
Who better to come on the podcast to talk about finances than John Pajak? He truly knows his numbers, and can break it down into layman terms for you and I. To plan for growth, you need to know where your business stands financially - you need a budget. If you’re wanting to increase your income at any rate, it’s essential to get comfortable with the numbers side. Luckily, John Pajak makes it much more appealing. Enjoy!
John Pajak:
https://www.johnpajak.com/
Lightspeed YouTube:
https://www.youtube.com/@lightspeedsocial
Lightspeed has landed in Atlanta! Cody and Paul Jamison sit down to talk about simple ways to grow your business and acquire more customers.
Paul Jamison:
https://greenindustrypodcast.com/
Lightspeed Social Agency:
https://lightspeedsocialagency.com/
We’re talking about what it take to reach $1 million in revenue for your lawn care business.
We touch on a couple core topics, including:
-
Getting Out of The Field
-
Knowing Your Numbers
-
Automating Systems
Blog: https://lightspeedsocialagency.com/blog/how-to-build-a-1-million-lawn-care-business
Contact Us: https://lightspeedsocialagency.com/
My Service Area: https://myservicearea.com/
Cody breaks down what it takes to hit 100k a year in your lawn care business.
Video covering this topic:
https://www.youtube.com/watch?v=Szr9Jbw01qo
How to Build a Landing Page ft. Rocket Thruster
https://www.youtube.com/watch?v=sOEUQ4iJocY&t=1s
https://www.instagram.com/lightspeedsocialagency/
Need Marketing Help?
https://lightspeedsocialagency.com/
Cody sits down with Jeremiah Jennings, CEO of Growing Green Landscapes and host of the Growing Green podcast - we talk about making it as a lawn care business owner, and what it takes to prosper in those initial years.
He drops a lot of knowledge, and we greatly appreciate him coming on the show.
Check him out!
Growing Green Podcast:
https://podcasts.apple.com/us/podcast/growing-green-podcast/id1570750458
Growing Green Youtube:
https://www.youtube.com/@growinggreenlandscapes2227/featured
Growing Green Insta:
https://www.instagram.com/growinggreenlandscapes/
Growing Green Tik Tok:
https://www.tiktok.com/@growinggreenlandscapes
In this episode of the podcast, we’re honing in on the “why” of starting your lawn care business and what it takes to be successful in your business.
Youtube:
https://www.youtube.com/watch?v=sMfdl-96LJE
Blog:
https://lightspeedsocialagency.com/blog/how-to-start-a-lawn-care-business-that-actually-makes-money
Recommended Readings:
https://www.amazon.com/Clockwork-Design-Your-Business-Itself/dp/0525534016
https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/ref=d_pd_sbs_sccl_3_4/131-6243367-1799630?pd_rd_w=VNr7z&content-id=amzn1.sym.38bbd1de-73a5-4ef9-9954-df27c3112829&pf_rd_p=38bbd1de-73a5-4ef9-9954-df27c3112829&pf_rd_r=9VHFEXQAVAS4MT0YJ8ZK&pd_rd_wg=MJUlx&pd_rd_r=adff4214-3699-47ca-8915-5fde225a3152&pd_rd_i=073521414X&psc=1
In this episode, we're covering the best times to market your lawn and landscaping services.
We're also talking about the perfect time to start hiring! Many of your competitors are slowing down their efforts during the off-season, and this makes for a great time to solidify your brand while everyone else goes off the radar.
Thank you for tuning in!
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Let's plan your growth for 2023!
Cody and Robert are going over key metrics and strategies to keep you pushing and growing for the year.
What are your big goals for the year? - Getting out of the field? - Scaling your business? - Doubling your revenue?
Pull out your pad and pen, and let's get to it.
We are thrilled to be joined by Jacob Godar, CEO of Scooter's Lawn Care. He's a powerhouse of a business owner, and drops so much knowledge when it comes to pricing and having the mindset to demand higher fees.
You do not want to miss this.
If you want to connect with Jacob (which I recommend you do, if you're wanting to grow your business!)
Jacob’s Coaching and Resources: https://www.jacobgodar.com/
GROW by Design podcast: https://podcasts.apple.com/us/podcast/grow-by-design/id1590001075
Jacob's YouTube: https://www.youtube.com/c/jacobgodar
In this episode, we're talking about the ins and outs of starting a successful holiday lighting service.
The profits for lighting are so good, which is why we recommend adding this to your business. Plus, you'll be able to keep your crew all year, which leads to fostering a better work culture. It's a win-win!
Here are some of the topics covered in the video: - The best time to start marketing - Finding your ideal client - Charging based on difficulty ...and MORE!
Thank you for listening!
In this episode Cody and Robert discuss different methods to upsell your existing customer base, and making them happy in the process.
Some topics we touch on:
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Find instant upsells
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Building upsells into your current client onboarding
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Advertising to existing Clients
Related Blog: https://lightspeedsocialagency.com/blog/3-best-ways-to-get-more-revenue-from-your-existing-clients
YouTube Video: https://www.youtube.com/watch?v=iGQGxxpisk8
Chapters For This Episode
0:00 - Intro
1:36 - What Services to Upsell
3:35 - Methods to Upsell
4:58 - Free and Cost-Effective Ways
8:33 - Case Studies
11:21 - Using PPC Ads
Resources From Today’s Episode:
Lightspeed Blog: How to Upsell Your Landscaping Services
Lightspeed YouTube: How to Upsell Your Landscaping Services (actionable steps)
Robert and Cody talk about the future of advertising in the green industry. We’re most excited about the possibilities of podcast dynamic insertion ads and the moves that Apple is making to build out their ad tech platform.
Resources from Today’s Episode:
Apple is quietly pushing a TV ad product with media agencies: https://digiday.com/media/apple-is-quietly-pushing-a-tv-ad-product-with-media-agencies/
Matthews Landscape & Pest on TikTok: https://www.tiktok.com/@matthewslandscapeandpest
How to Build a High Converting Landing Page: https://www.youtube.com/watch?v=sOEUQ4iJocY
Blog on How to Write Copy: https://lightspeedsocialagency.com/blog/write-copy-that-converts-home-service-business