Marketing Archives - Red Zone Marketing: Recent Episodes
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Storytelling isn’t just an art—it can also be a system. In a profession like financial services, built on trust, the right story can move someone from hesitation to action. But in some cases it’s knowing how to tell a story is the hard part. Here’s a simple framework you can use to craft stories that connect with your clients and prospects
The post The Storytelling Framework Every Financial Advisor Should Know appeared first on Red Zone Marketing.
I want to introduce you to what we call the AI-Powered Financial Services Practice. This isn’t the future. This is now — and it’s transforming the way top advisors operate. Here are 8 powerful tools financial advisors are using right now.
The post How to Deepen Client Relationships with Personalized Videos appeared first on Red Zone Marketing.
I want to introduce you to what we call the AI-Powered Financial Services Practice. This isn’t the future. This is now — and it’s transforming the way top advisors operate. Here are 8 powerful tools financial advisors are using right now.
The post 8 AI Tools Powering the Smartest Advisors appeared first on Red Zone Marketing.
There’s a seismic shift happening in college athletics — and it’s creating a $20.5 million opportunity at every major university. My work as a professor at Oklahoma State and through an organization I created called The Brand Squad, I have found myself front and center with this issue.
Following the House v. NCAA settlement, schools will soon begin sharing revenue directly with student-athletes — up to $20.5 million annually per school. That’s not NIL. It’s university-distributed income or required revenue sharing that will flow into the hands of student-athletes.
The post The $20.5M Opportunity for Financial Advisors in College Sports appeared first on Red Zone Marketing.
Financial advisors are highly educated, many are deeply experienced, and genuinely committed to delivering exceptional value to your clients. You’ve earned top certifications, developed specialized expertise, and consistently go above and beyond to help your clients achieve financial security. Yet, despite this incredible skill set, too many advisors shy away from actively marketing themselves, believing that their expertise alone should naturally attract clients.
The post The Secret to Unforgettable Client Conversations appeared first on Red Zone Marketing.
Financial advisors are highly educated, many are deeply experienced, and genuinely committed to delivering exceptional value to your clients. You’ve earned top certifications, developed specialized expertise, and consistently go above and beyond to help your clients achieve financial security. Yet, despite this incredible skill set, too many advisors shy away from actively marketing themselves, believing that their expertise alone should naturally attract clients.
The post The Disservice of Staying Quiet: Why Exceptional Financial Advisors Must Invest in Marketing appeared first on Red Zone Marketing.
The truth is, AI isn’t here to replace what makes advisors special—it’s here to enhance it. When it’s used the right way, AI can make your work more efficient, your outreach more personalized, and your relationships deeper than ever before.
Here are three powerful ways you can use AI to grow your practice and your client relationships.
The post The Human Side of AI: How Advisors Are Using Tech to Build Deeper Client Bonds appeared first on Red Zone Marketing.
The financial industry is more competitive than ever. With thousands of advisors offering similar services, the big question is: How do you stand out?
The truth is, clients aren’t just looking for another financial advisor—they’re looking for the right financial advisor. The one who understands their unique challenges and can provide real solutions. Here are 4 proven strategies.
The post 4 Strategies Financial Advisors Use to Stand Out appeared first on Red Zone Marketing.
Most financial advisors think they communicate well with their clients. But here’s the reality—clients want more communication, not less. In fact, research shows that the number one reason clients leave their advisor is a lack of proactive communication.
I’ve seen advisors dramatically increase client retention and referrals just by improving how often and how effectively they communicate. And it doesn’t have to be complicated.
The post Why Financial Advisors Must Prioritize Client Communication appeared first on Red Zone Marketing.
In today’s competitive financial industry, being a great advisor isn’t enough. Clients don’t just choose an advisory firm—they choose YOU. That’s why having a strong personal brand is essential for building trust, attracting clients, and growing your business.
The post 3 Ways to Build a Powerful Personal Brand appeared first on Red Zone Marketing.
Part 5: Content Marketing
Bringing it all together! Every day we are seeing more financial advisors venturing into content marketing. Why? Well, it’s a complete, albeit slightly complex, proven way to generate new, qualified prospects. So, let’s go over the basics of what you need to know and how to get started.
Learn how to use content marketing to attract your best clients:
- What is Content Marketing?
Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. Its purpose is to attract and retain a clearly defined audience and ultimately drive profitable customer action. It is a way to use content like blogs, articles, whitepapers, guides, videos, podcasts, webinars, infographics, ebooks, and social content to relay valuable ideas and create relationships – rather than explicitly selling a product or service.
- What are Common Objectives of Content Marketing?
Content marketing uses a marketing funnel method for moving your prospects through six stages of engagement. You begin by gaining awareness, increasing exposure, driving people to your website, building your list, building your pipeline of qualified prospects and ultimately, generating new revenue.
- Getting Started with Content Marketing
Here are some of the basics for getting started with content marketing.
Specifically Define Your Target Audience: What are their needs, wants, challenges, problems, questions, and interests? Where are they on social media (Facebook, LinkedIn, etc) and what may be interesting to them?
Generate Interesting Content Ideas: Using keyword research tools like SEMRush’s Keyword Magic Tool, Google Keyword Planner or Ahrefs Keywords Explorer (there are many more as well), determine the longtail keywords that your target audience could be using in their online searches. Longtail keywords are very specific and usually drive highly targeted visitors that are likely to be interested in your content. Then, write or record content and design offers using these longtail keywords.
Promotion and Action: Where will your content appear and how will people be able to take action? Will you use paid advertising on social media or search engines, or will you try to engage organic traffic to your content? Do you have an email list to share your content? And, finally, what call to action will you have to lead them further into your funnel? A report, whitepaper, checklist, etc?
Content Workflow: How will you manage the content you are planning on, what has been written or recorded, and how can you keep track of everything? We use a Content Workflow & Calendar in Smartsheet. You can create your own. It could look something like this:
The post Social Media Marketing: The Financial Advisor’s Guide To Digital Marketing And Prospecting – Part 5 appeared first on Red Zone Marketing.
Part 4: Social Media Marketing
If you want to stand out in the sea of financial advisors, social media marketing should be a core component in your marketing strategy.
Here are 3 critical tips:
- Improve the Content You Post to Social
Content is relevant if it is timely, and/or of particular interest to a group of people or niche audience. You will know it is relevant and interesting if people like, click and share your content.
The content could be...
Lifestyle oriented
Motivational
Topic oriented to a particular segment for example:
Getting ready to retire
Saving for college for child or grandchild
Widows
Divorcees
Charitable or philanthropic oriented
Event oriented – either a local event in your community or something you are hosting
Related to people in your office
- Use LinkedIn Sales Navigator
One of the most profitable ways to reach new prospects is to use the vast resources of LinkedIn Sales Navigator.
The post Social Media Marketing: The Financial Advisor’s Guide To Digital Marketing And Prospecting – Part 4 appeared first on Red Zone Marketing.
Part 3: Pay-Per-Click Advertising
PPC, or pay-per-click, is an online advertising strategy where you can run ads on a platform such as Google Ads, LinkedIn Ads, X (Twitter) Ads, etc. You only pay a fee when someone clicks on it.
A good ad should have a strong call to action. That does not mean sharing a list of your services but sharing information that connects to the needs and wants of your target audience. For instance, the call to action could be to sign up for an interesting webinar, receive an interesting report (i.e. “The 5 Things You Need to Know When Retiring In Volatile Market Conditions”), or receive a free consultation with a particular outcome.
Within each platform there are different ad formats including: •
SearchAds
DisplayAds
VideoAds
Regardless of the platform and ad format, the way that PPC works is mostly the same and is a fairly simple process:
The post The Financial Advisor’s Guide To Digital Marketing And Prospecting – Part 3 appeared first on Red Zone Marketing.
Part 2: Search Engine Optimization
To improve your website ranking, here are a few free tips:
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Sign up for a free Google Business Profile. A Business Profile will build validity with Google and control what results appear when someone searches for your business.
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Index Your Site on Google. Using Google Search Console, plug your homepage into the URL Inspection tool, and hit “Request indexing.” Then Google will be able to find and index the pages on your website.
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Share fresh content. Updating content on your website, including your blog, is one of the best ways to improve your site’s SEO.
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Create Backlinks (also known as “inbound links”). Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. How can you get backlinks?
The post The Financial Advisor’s Guide To Digital Marketing And Prospecting – Part 2 appeared first on Red Zone Marketing.
At this very moment, everything is changing in financial advisor marketing. Digital marketing and virtual prospecting are some of the newer ways to market your valuable services. However, these newer marketing methods can seem a bit overwhelming.
In this 6-part series you will learn the most important elements, best practices, and unwind the complexities.
As you begin, take inventory of your current digital assets. These assets typically include your website and social media presence. Are you presenting a strong value proposition, consistent messaging, and a powerful brand?
Part 1: Improve Your Website Presence
There are two major upgrades you can make on your website without doing a complete overhaul.
- Upgrade your Website Messaging:
Does your website messaging speak to your target prospects and their challenges? If not, consider adding messaging on how you serve clients – front and center on the website. Be bold!
Is your value proposition clearly identified (why you)? If not, tell the visitors to your site how you and your team are different and why. Think about why your current clients chose you.
Do you have attention-grabbing videos? A video is one of the most powerful ways of personally messaging your value.
Could you make the case for your business with LESS words and pages on your site? Consider getting rid of long paragraphs and using more headlines to attract readers.
- Add a Call-To-Action to Your Website to Engage Prospects:
Add an offer for a report or even a planning session that is compelling to your target audience. These could include:
The post The Financial Advisor’s Guide To Digital Marketing And Prospecting – Part 1 appeared first on Red Zone Marketing.
AI can be a powerful tool for financial advisors to enhance their marketing efforts and better serve their clients. Here are some ways AI can be utilized in marketing for financial advisors:
Personalized Content Creation: AI can help generate personalized content such as newsletters, blog posts, or social media updates tailored to interests and needs of clients. Try asking ChatGPT for something like this: “create a blog about interesting ways to enjoy retirement” or “write a blog about unique ways to save money on travel in retirement.”
Predictive Analytics: Many of the large firms are now incorporating AI into their CRM programs to predict future market trends and client needs. Salesforce and HubSpot are off the shelf programs that have AI options to help predict behavioral trends. Financial advisors can use this information to proactively offer relevant services or products to their clients like retirement income planning, financial planning, insurance, estate planning and specific tax mitigation strategies.
Lead Generation and Qualification: AI-powered tools incorporated with CRM programs can help financial advisors identify potential leads from various sources such as social media, websites, or email campaigns. These tools can also assess the quality of leads based on predefined criteria, allowing advisors to focus their efforts on prospects with the highest potential. Check out the power of programs like ActiveCampaign.
The post How Financial Advisors can use AI in their Marketing appeared first on Red Zone Marketing.
Check out the entire Red Zone Marketing Guide, “The Contrarian Networking Strategy”
Contrarian Networking focuses on the principles of networking that do work – and they are almost always the opposite to what we may believe about networking.
Part 4: Create a Contrarian Networking Plan of Action
Have a plan of action before you go to any event. The goal – to meet connections and future advocates – not to make immediate sales.
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Find out who’s attending.
Ask the host or organization for a list, ask others, check emails for others attending. -
Who do you want to meet at the event?
Make a list of the top 5 (don’t avoid the big names). -
Research people you may be attending by searching on Google and LinkedIn.
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Find The Meeting Organizer.
If you can’t find out who will be in attendance, when you get there, find the meeting organizer. Introduce yourself and ask who he/she thinks you should get to know at the meeting. Oftentimes they will take you to someone and make the introduction for you (it’s a lot better than standing by the drink table or door all by yourself). -
At the event, let them do the talking (You ask the questions!).
Once introductions are made, you can move on to more in-depth business questions:
The post Contrarian Networking Strategy – Part 4 appeared first on Red Zone Marketing.
Contrarian Networking focuses on the principles of networking that do work – and they are almost always the opposite to what we may believe about networking.
Part 3: What To Say When Someone Asks About You?
Every firm needs to have a refined firm story to assist in marketing and client acquisition. But there is a serious need to have a compelling opening line for your firm story - probably several of them. Without something compelling (to them), you may never get the chance to share your story. Even the classic elevator pitch is too gimmicky for an informal initial introduction. In a world of ever-decreasing attention spans, less is definitely more.
A solution for compelling others to want to listen to you is to develop a 15-20 second Simple, Repeatable, Statement of Value (SRSV) for each target audience. An SRSV is a statement that is easy to remember and shares some value directly for the person you are speaking with. Below is the 4-step formula for building your own SRSV. Your SRSV may not include the answer to every question, and it doesn’t have to be compiled in this order.
Develop your 15 second simple, repeatable statement of value (SRSV).
Answer the following questions:
1. What are their needs, wants, challenges, problems, questions, and interests?
2. What you do?
3. What is your memorable differentiator?
Here are some financial advisor examples:
The post Contrarian Networking Strategy – Part 3 appeared first on Red Zone Marketing.
Contrarian Networking focuses on the principles of networking that do work – and they are almost always the opposite to what we may believe about networking.
Part 2: Contrarian Networking Methods to Building Your Connections
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Build Quality Relationships.
Take time to deepen your relationships with referral sources. Invite them to social functions, learn their hobbies and interests, and help them pursue their personal goals. -
Network in New Places.
Look for new areas to find referral partners with common interests. Don’t prospect right away; let the relationship mature. -
Focus on Others.
Adopt a “What can I do for this person?” mindset. Always give to others, and be known for this.
The post Contrarian Networking Strategy – Part 2 appeared first on Red Zone Marketing.
Create Truly Effective Networking That’s NOT Focused on Networking
In general, networking to increase sales quickly can often be a frustrating undertaking. Many businesspeople join their local chamber of commerce or business networking group and are initially excited at the prospects. But the unfortunate reality is that it often doesn’t live up to expectations; so, we quit and look for another way to drive sales to our business.
But wait!
There are principles of networking that do work – and that are almost opposite to what we may believe about networking.
FACT: PULSE Survey Research by Red Zone Marketing* has shown that networking is consistently one of the top 5 ways financial advisors are bringing on new business. (The number 1 method is unsolicited referrals).
Part 1: Build Connections Not Prospects and Stop Networking!
The goal isn’t to be the winner of the most business cards received at an event. That
just gives you more cold-prospecting and follow-up to do after an event.
The goal is to make connections with those that can introduce you to others based on their network.
The focus of networking also should not be on gaining an immediate sale from the people you talk to. In fact, that tactic almost never works.
The post Contrarian Networking Strategy – Part 1 appeared first on Red Zone Marketing.
CONVERT Your Referrals
Design the path your prospects will take that will guide them to taking action and scheduling an appointment.
Define Your Prospect’s Journey with Distinct Touchpoints
What if you had a strategy and flow to your web presence that improved the user experience and led them where you want them to go—to a conversion (set up a meeting with you).
The Prospect Journey Isn’t Perfectly Linear
The reality is that it’s very rare when there is a direct line between a referral and that initial prospect appointment. Of course, this would be ideal, but it’s unrealistic. Very rarely are prospects eager to come in and meet with a new financial advisor, share all their financial information with someone they don’t know, and then move their accounts from the advisor they have had for a long time.
It’s a tough sell, no matter how great an advisor you actually are. Your best bet is to build touchpoints on the client journey that keep the mad scribbles to a minimum, guide your prospect through certain touchpoints on a well-defined journey, and land that initial call.
So what is the path that a prospective financial planning client actually takes?
The post Unsolicited Referrals – How to Get LOTS More – Part 5 appeared first on Red Zone Marketing.
Connect On Your Website
Craft your website to truly speak to your referrals/prospects.
Update Your Website – the Homebase for Your Business
When a referral arrives at your website is your differentiator clear? Will they be persuaded to look further and contact you? Is there valuable content on your site to share your knowledge and calls to action to engage your ideal website visitors?
The post Unsolicited Referrals – How to Get LOTS More – Part 4 appeared first on Red Zone Marketing.
Compel Through Your Value Proposition
Have a compelling value proposition that your clients who refer to you can share.
It should hit on the major challenges you solve. You may hear the term “value proposition” tossed around in business and marketing circles, but what is one? What do you do with it? And how do you write a good one?
A value proposition is a positioning statement that explains the benefit you provide for your target buyer and how you do so uniquely well. In other words, it explains why prospects should choose you over your competitors and how working with you will benefit them.
Sounds simple enough, but writing a good one can be tough. Your value proposition has to address multiple topics in a limited amount of space. It must speak to critical issues your target market is facing and also explain how you help remedy them. Without one, your prospects will be forced to make up their own minds about what you do and the distinct benefits you offer. Why leave those potential sales up to chance?
The post Unsolicited Referrals – How to Get LOTS More – Part 3 appeared first on Red Zone Marketing.
When it comes to financial advisor marketing, the time to move from “all business” and “just the facts” has come and gone. Today, people want to feel a more personal connection to the brands they engage with, even in the financial space. Statistics and reports and risk analyses all have their place, but if you don’t tap into the power of personalization in your marketing messages, your prospective clients may end up going elsewhere. Here’s a quick breakdown of some ways you can use personalization to build relationships and boost your marketing efforts.
Where to Personalize Your Financial Advisor Marketing
First, it’s a good idea to outline where you’d want to use personalization. This will largely be dictated by your personal marketing strategy. Are you hosting a podcast? Sending a weekly email? Posting to social media every day? These are all spaces where you (and/or the other member of your advisory team) can be front and center.
But don’t neglect your website and third-party profiles, either. One technique that really helps put a “stamp” of personalization on your marketing can be in the team bios. If you’re a solo advisor, I highly recommend using the first person in your bio. If you’re a team, be sure to include some personal details about each team member after the obligatory roles, education, and experience details.
Blogs are also a great way to share some personal details. Consider doing a series on topics like “How I Became a Financial Advisor” or “Money Lessons Learned from Mom.” You can post each team member separately or do a round robin style post. The possibilities are endless, but one thing is for sure—clients and prospects alike love personalized messaging woven throughout your online presence.
Ways to Personalize Your Marketing WITHOUT Being “Too Personal”
There are several ways that financial advisors can create a more personalized experience in their marketing without being “too personal.” Authenticity is great, but you don’t want to border on oversharing. The idea is to create a nice, healthy crossover from business to personal.
One way to accomplish this is to list awards you may have won and conferences you've attended or detail your charity participation on social media platforms. This kind of information will let people know that you're more than just a company that’s going to advise them on their finances and there are real humans on the other end.
Tell Stories
Regardless of what type of personalization you use, storytelling is a great way to personalize your marketing efforts even further to help build relationships and boost engagement. Since humans have been able to communicate, telling stories has been a way to pass down information and get across a particular point of view in the most engaging way possible.
And just because the financial industry may not always lend itself to a storytelling model, you can still use real-life examples, anecdotes, or case studies to add a human touch to your content so readers will have an easier time identifying and relating with what you're trying to say.
Pro Tip: Make sure you’re using case studies and testimonials at the right stages of your sales funnel. What you say—and when and where and how you say it—are just as important as any other part of your marketing strategy.
The post The Power of Personal Content over Financial Topics in Establishing Interest and Engagement appeared first on Red Zone Marketing.
When it comes to financial advisor marketing, the time to move from “all business” and “just the facts” has come and gone. Today, people want to feel a more personal connection to the brands they engage with, even in the financial space. Statistics and reports and risk analyses all have their place, but if you don’t tap into the power of personalization in your marketing messages, your prospective clients may end up going elsewhere. Here’s a quick breakdown of some ways you can use personalization to build relationships and boost your marketing efforts.
Where to Personalize Your Financial Advisor Marketing
First, it’s a good idea to outline where you’d want to use personalization. This will largely be dictated by your personal marketing strategy. Are you hosting a podcast? Sending a weekly email? Posting to social media every day? These are all spaces where you (and/or the other member of your advisory team) can be front and center.
But don’t neglect your website and third-party profiles, either. One technique that really helps put a “stamp” of personalization on your marketing can be in the team bios. If you’re a solo advisor, I highly recommend using the first person in your bio. If you’re a team, be sure to include some personal details about each team member after the obligatory roles, education, and experience details.
Blogs are also a great way to share some personal details. Consider doing a series on topics like “How I Became a Financial Advisor” or “Money Lessons Learned from Mom.” You can post each team member separately or do a round robin style post. The possibilities are endless, but one thing is for sure—clients and prospects alike love personalized messaging woven throughout your online presence.
Ways to Personalize Your Marketing WITHOUT Being “Too Personal”
There are several ways that financial advisors can create a more personalized experience in their marketing without being “too personal.” Authenticity is great, but you don’t want to border on oversharing. The idea is to create a nice, healthy crossover from business to personal.
One way to accomplish this is to list awards you may have won and conferences you've attended or detail your charity participation on social media platforms. This kind of information will let people know that you're more than just a company that’s going to advise them on their finances and there are real humans on the other end.
Tell Stories
Regardless of what type of personalization you use, storytelling is a great way to personalize your marketing efforts even further to help build relationships and boost engagement. Since humans have been able to communicate, telling stories has been a way to pass down information and get across a particular point of view in the most engaging way possible.
And just because the financial industry may not always lend itself to a storytelling model, you can still use real-life examples, anecdotes, or case studies to add a human touch to your content so readers will have an easier time identifying and relating with what you're trying to say.
Pro Tip: Make sure you’re using case studies and testimonials at the right stages of your sales funnel. What you say—and when and where and how you say it—are just as important as any other part of your marketing strategy.
The post The Power of Personal Content over Financial Topics in Establishing Interest and Engagement appeared first on Red Zone Marketing.
I love financial advisors and have been helping them grow their businesses for more than 20 years. This blog contains all sorts of proof to the value of a financial advisor – feel free to use it to add just a few more nuggets to your significant value.
Money, money, money. No matter who you are, it just seems to make everyone unhappy.
According to Thriving Wallet, 90% of Americans are stressed about money. Yikes.
And it’s not any better if you have someone to lean on, as 1 in 5 couples say that money is their greatest relationship challenge and 44% admit to arguing with their spouse about money at least occasionally, according to a study by Fidelity Investments.
If money alone spikes everyone’s blood pressure, just imagine what the more complicated concepts of investing and financial planning can do.
But financial advisors can not only take that stress away but also improve their clients’ outlook and outcomes. You have the power to make your clients’ lives better, because those who work with a financial advisor are reportedly about 3x happier than those who don’t.
THAT’S RIGHT! ---- 3 times happier!
The post Money Makes People Unhappy, But Advisors Turn That Around appeared first on Red Zone Marketing.
The financial services space is definitely not short on sports references.
“Investing is a marathon. Not a sprint!”
“Your financial advisor is your financial quarterback.”
But have you, as a financial advisor, ever tried taking a cue from the sports world and using it for yourself? Here’s what I mean.
Over the past couple years, the college sports world has been transformed by the changes around name, image, likeness (NIL). They can use their name, image, and likeness for their own monetary benefit. I’ve been personally involved in the effort at Oklahoma State University through our business school and athletic department partnerships, The Brand Squad, and I wrote a textbook for educating student athletes.
In more ways than one, NIL is the perfect recipe for building a personal brand, shaping a marketing strategy, and helping student differentiate themselves in a crowded space; here’s how you can take a page out of the student-athlete playbook and use your own name, image, and likeness as the basis for financial advisor marketing.
The post Using your Name, Image, and Likeness to Differentiate as a Financial Advisor appeared first on Red Zone Marketing.
What if your clients reviewed every interaction they had with you? That may seem like a frightening proposition to financial advisors because of what it might reveal. But isn't that the point?
Consider the way Uber works. Uber riders can provide their drivers with instant feedback as soon as their ride is completed, and the Uber drivers (who do everything they can to provide an exceptional ride experience) can rate their riders, as well. See how your Uber drivers rated you by following this link.
What if every interaction you had with your clients was subject to a review? And what if it went both ways like Uber does? We get to rate each other? What would you learn?
Reviews are nothing to fear, even the critical ones. Because sometimes it takes a few critical reviews to achieve that consistent level of service that produces raving fans.
The post How Often Do You Ask, “How are we Doing?” appeared first on Red Zone Marketing.
Hiding the most relevant pieces of a story within other distracting information is called burying the lede and can be fatal in advisor marketing. The phrase “don’t bury the lede” was originally coined in journalism to teach writers how to grab the attention of their audience, but has since been adopted in marketing for the same reason.
All too often financial advisors suffer from burying the lede when describing who they are, what they do, and why others should work with them. They lead with irrelevant information or jargon that causes their audience to tune out and miss the most valuable parts of their offer.
The post Don’t Bury the Lede in Financial Advisor Marketing appeared first on Red Zone Marketing.
What is your ideal prospect doing when they land on your LinkedIn profile page? Hopefully, it’s staying and reading through. But how can you be sure?
Here’s the problem: if you have a Linkedin profile, it’s one of the top results people will see when they Google your name or start researching you or your business online.
The post How to Create a Client-Attracting LinkedIn Profile appeared first on Red Zone Marketing.
What is your ideal prospect doing when they land on your LinkedIn profile page? Hopefully, it’s staying and reading through. But how can you be sure?
Here’s the problem: if you have a Linkedin profile, it’s one of the top results people will see when they Google your name or start researching you or your business online.
The post How to Create a Client-Attracting LinkedIn Profile appeared first on Red Zone Marketing.
What is your ideal prospect doing when they land on your LinkedIn profile page? Hopefully, it’s staying and reading through. But how can you be sure?
Here’s the problem: if you have a Linkedin profile, it’s one of the top results people will see when they Google your name or start researching you or your business online.
The post How to Create a Client-Attracting LinkedIn Profile appeared first on Red Zone Marketing.
Find out how your current LinkedIn profile ranks using this free AI tool
The post How Does Your LinkedIn Profile Measure Up? appeared first on Red Zone Marketing.
Conversational marketing can have many different forms. The common characteristics just need to include the ability to have two-way communication and be able to have that communication happen in real-time. Typically, conversational marketing occurs either over live chat or over social media.
The post Creating a Personal Impact with Conversational Marketing appeared first on Red Zone Marketing.
Conducting market research on your audience will reveal critical information that enables you to understand the best methods for communicating and appealing to them. You can tailor your value proposition to their pain points and approach them as a trustworthy advisor offering meaningful solutions—not just another talking head speaking into the void.
The post Use Market Intelligence to Take the Guesswork Out of Prospecting appeared first on Red Zone Marketing.
The post Your Prospects Don’t Have Short Attention Spans appeared first on Red Zone Marketing.
The post What is a Marketing Funnel and Why is it Important? appeared first on Red Zone Marketing.
The best messaging in the world can’t shine through a shoddy or outdated website. But the sharpest-looking website also won’t convert visitors into clients if the messaging isn’t on target for your ideal client profile. You have to strike the right balance between presenting long- and short-form content alongside engaging visuals.
The post 3 Pro Tips for Balancing Messaging & Visuals in Your Marketing appeared first on Red Zone Marketing.
The post 9 Financial Advisor Time Management Tips to Boost Productivity appeared first on Red Zone Marketing.
The post 6 Ways to Make The Most of In-Person Conferences This Summer appeared first on Red Zone Marketing.
The post How Advisors Should Use their NIL to Build a Personal Brand appeared first on Red Zone Marketing.
The post THE FINANCIAL ADVISOR’S GUIDE TO DIGITAL MARKETING AND PROSPECTING appeared first on Red Zone Marketing.
The post The 13 Most Important Marketing KPIs for Financial Advisors appeared first on Red Zone Marketing.
The post Prepare and Deliver an Undeniable Sales Pitch Presentation Using The Three Ds appeared first on Red Zone Marketing.
The post 5 Reasons Culture Matters in Advisory Firms appeared first on Red Zone Marketing.
The post Define Your Prospect’s Journey with Distinct Touchpoints appeared first on Red Zone Marketing.