The Marketing Umbrella Podcast: Recent Episodes

Itamar Shafir

The Marketing Umbrella Podcast with Itamar Shafir is for marketing agency owners and digital marketing entrepreneurs. Itamar Shafir is CEO of Umbrella, a technology platform and brand that powers thousands of marketing agencies.On The Marketing Umbrella Podcast, he interviews leading industry experts with proven business-building experience who will offer keen insight and practical advice. Tune in each week for a dynamic conversation about tried, tested, and fine-tuned ways to build and grow a marketing agency.For more information, visit https://www.umbrellaus.com/

What if the future of advertising isn’t about who you are, but what you’re thinking about right now?

Brendan Norman has always been drawn to systems: how they work, where they break, and what others overlook. From being the first salesperson at Facebook Audience Network (where he helped scale the business to $3 billion) to leading Unity’s ad business through its IPO, Brendan’s career has been about asking better questions.

Now, he’s tackling a different kind of challenge: building Classify, a privacy-first ad tech platform that doesn’t rely on personal data. Instead, it uses AI to understand the meaning behind content—and matches ads accordingly.

In this episode of the Marketing Umbrella Podcast, Brendan explains how Classify emerged from his own frustration with traditional ad targeting. While trying to promote a niche ski guide service, he realized that existing tools couldn’t deliver ads with enough context. So he built something better.

He also draws a surprising parallel between startup life and his namesake, St. Brendan, both navigating uncharted territory with curiosity and a strong sense of direction.

Here are the key takeaways from the conversation:

Context Beats Identity. Classify organizes content at scale, making it searchable and monetizable without relying on personal data.
Simplicity Wins. Customer feedback shaped the product into something anyone can use. No jargon, no fluff.
Fragmentation Is the Enemy. The ad tech ecosystem is bloated and inefficient. The future is in simplification and transparency.
Vision Matters. Classify and organize content into an accurate “library of the world” in a privacy-safe way.
AI Opens New Possibilities. With embeddings, vector databases, and scalable classification, advertisers can finally target in ways that align with human understanding of content.

Closing thought: “Our vision is to organize content and make it searchable and monetizable in a privacy-safe way. We want to be the accurate library of the world’s content.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Brendan:

LinkedIn: https://www.linkedin.com/in/brendannorman/
Classify LinkedIn: https://www.linkedin.com/company/classifyinc/
Website: https://www.tryclassify.com/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

What if 80% of your marketing budget is actually being wasted right now?

Jeff Greenfield is an entrepreneur, advisor, and disruptor with three decades of marketing leadership under his belt. Today, he's the co-founder and CEO of Provalytics, a cookieless attribution solution that helps marketers prove the impact from upper funnel channels like CTV. Jeff didn't plan to get into measurement, but stumbled into it when he discovered a weight loss company was paying out five times for every new customer because all their partners claimed credit for the same sale.

Jeff gets that measurement isn't just about crunching numbers, it's about solving real business headaches and getting finance teams to trust marketing investments. He built and scaled C3 Metrics, one of the first multi-touch attribution companies, and exited just before COVID hit. What makes Jeff different is his experience living through both the wild west days of early digital and today's privacy-focused world.

This conversation digs into how the attribution landscape has shifted and why tools like Google Analytics are leaving marketers hanging. Jeff pushes back on the idea that digital marketing should be all about hyper-targeting and bottom-funnel optimization. Instead, he believes marketers have forgotten the basics: we're supposed to buy attention that builds awareness, not just chase clicks.

Here are the key takeaways from the conversation:

Most Marketing Budgets Are Massively Wasted. Companies are throwing away 80% of their dollars by obsessing over bottom-of-funnel activities and non-brand search terms.
Attribution Got Way Faster. Jeff's approach can crunch through 12 months of data in under a week, versus the old 3-4 month wait.
Agencies Need Analytics to Win Business. The winning pitch now spends more than half the time on advanced analytics instead of media management promises.
Marketing Forgot Its Fundamentals. Modern marketers buy clicks when they should be buying attention that builds awareness and drives sales.
Emotional Storytelling Still Wins. Hyper-targeting and benefit-focused ads miss the emotional stuff that actually builds brands over time.
White-Label Solutions Help Agencies Grow. Attribution platforms work best when baked into agency offerings instead of being separate tools.

Closing thought: "We invest dollars to buy attention, and that attention leads to awareness. When awareness is built up enough, people will walk into your store, and that eventually leads to clicks and sales."

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Jeff:

LinkedIn: https://www.linkedin.com/in/jeffgreenfield/
Provalytics: https://provalytics.com/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

How AI search engines are becoming your company's most popular and least trained sales reps!

Michael Buckbee has spent nearly two decades working at the intersection of marketing and technology, building solutions for everyone from the U.S. Navy and Fortune 100 companies to YC startups, presidential candidates, and even rock bands. Today, he's the co-founder of Knowatoa, a service that tracks brand visibility, rankings, and sentiment within AI search platforms like ChatGPT, Perplexity, and Google Gemini.

Mike sees things differently, shaped by his background in both cybersecurity and software development. Rather than chasing high-traffic, low-intent content that worked in traditional SEO, Mikel advocates for focusing on mid and bottom-funnel content that actually converts. He explains how search is evolving from a destination into a feature, something baked into every application we use, just like spell check.

This conversation goes beyond just tracking AI search results. Mike challenges marketers to rethink their entire approach in a world where search journeys happen largely "below the surface" and traditional SEO metrics don't tell the whole story. His work with Knowatoa helps agencies and businesses understand not just where they rank, but whether AI systems can even access their content in the first place.

Here are the key takeaways from the conversation:

Search Is Becoming a Feature, Not a Destination. AI search is now built into applications like spell check, changing how users find information and requiring new marketing strategies.
Focus on Mid and Bottom-Funnel Content. Traditional top-of-funnel SEO content is losing effectiveness; prioritize content that converts prospects into customers.
Repetition Drives AI Search Rankings. Large language models build consensus through repetition, making strategic messaging more important than keyword optimization.
Many Websites Are Invisible to AI Bots. Businesses often don't realize their sites are inaccessible to AI crawlers, causing complete exclusion from results.
Search Journeys Happen "Below the Surface." Most AI search interactions are invisible to marketers, requiring new approaches to brand visibility.
Content Strategy Must Evolve Beyond Traffic. Success comes from building authoritative, repetitive messaging across platforms rather than chasing high-traffic posts.
Marketing Agencies Have an Expanded Role. Professionals must ensure AI bot accessibility and manage brand representation, creating more strategic opportunities.

As a closing thought, “AI search is already shaping how people talk about your company. You just can’t see it yet. But once you do, you can start shaping it back.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Mikel:

LinkedIn: https://www.linkedin.com/in/michaelbuckbee/
Knowatoa: https://knowatoa.com/
Bluesky: https://bsky.app/profile/buckbee.bsky.social

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

What if 90% of what businesses call "strategy" is actually just expensive to-do lists?

Alex M.H. Smith didn't set out to become a strategist, and definitely didn't take the traditional path to get there. In fact, he started his strategy consultancy before ever reading a single book on the subject. What he did have was curiosity, a knack for pattern-spotting, and a frustration with how often businesses skip over real thinking in favor of surface-level tactics.

In this episode of the Marketing Umbrella Podcast, Alex shares how his outsider perspective led him to discover the universal patterns that drive the world's most successful companies, without ever reading a strategy book. He breaks down why businesses like Tesla, Lush, and Monster thrived without traditional advertising, and how any company can build something so compelling that customers can't help but notice.

Alex also talked about the difference between doing strategy and just calling things strategy. He shares how small agencies, founder-led companies, and even big brands often run on autopilot, making choices without realizing they even had options. He also gets into what makes a company truly compelling, why bravery is underrated, and how being interesting at the core beats clever marketing any day.

Here are the key takeaways from the conversation:

Accidental Expertise Beats Academic Theory. Sometimes the best insights come from NOT knowing the "right" way to do things. Fresh eyes can spot patterns that experts miss.
Strategy Increases Risk, Not Reduces It. The opposite of strategy isn't failure, it's mediocrity. Playing it safe keeps you small; swinging for the fences creates both massive success and massive failure potential.
Strategy Is One Thing, Not Ten. Real strategy is the single mother insight that determines how you'll create unique value in the market.
Don't Outsource Clarity. If your business can’t stand on its own without clever messaging, your foundation might be shaky.
Observe Before You Read. Strategy isn’t invented—it’s discovered. Alex found his path by watching what worked in the real world.
Simplify the Stack. One core insight should inform all your actions, not the other way around.
Marketing ≠ Strategy. Ads might attract attention, but strategy determines whether that attention leads anywhere meaningful.

As a closing thought, "Strategy means creating something so wildly different that your competition becomes completely irrelevant.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@umbrellamicroenterprises
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Alex:

LinkedIn: https://www.linkedin.com/in/alex-m-h-smith
Basic Arts: basicarts.org

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Gaurav Bhattacharya, known to most as “G,” has spent his life building from the ground up. Raised by a single mom in New Delhi and teaching himself to code at age 10, Gaurav has followed a path shaped by resilience, curiosity, and a deep belief in solving real problems with technology. With over 14 years of experience across product, sales, recruiting, and machine learning, he’s built and sold multiple startups—including Involve.ai, a customer success platform that scaled to over 500 companies and 1.1 million users globally.

Now the CEO of Jeeva.ai, G leads a team on a mission to automate the manual, repetitive work that slows down sales teams. In this episode of the Marketing Umbrella Podcast, we dive into the strategy behind Jeeva’s explosive growth from 0 to $5M ARR in just six months, all without a dollar spent on marketing. Gaurav breaks down how Jeeva uses AI to find and enrich leads, personalize outreach, and handle top-of-funnel execution so reps can focus on what actually moves deals forward.

But this conversation goes deeper than tech. Gaurav shares lessons from bootstrapping, losing momentum, rebuilding from scratch, and why trust, not just innovation, is the backbone of every company he’s built. He talks about the importance of integrity with investors, what makes tools actually stick with users, and his belief that the future belongs to full-stack salespeople empowered by AI.

Whether you're a founder, agency leader, or just trying to scale smarter, this episode is packed with real-world insight from someone who’s building the future of sales in real time.

Key Takeaways:

AI Should Augment, Not Replace Human Connection. Technology can streamline processes, but trust and relationship-building still require a human touch. People buy from people they trust, not from bots.
Automate the repetitive. Most time-consuming tasks in sales and marketing can be automated. Freeing up humans for high-impact work is the goal.
Use tools that fit your workflow. Simplicity drives adoption.
Build with integrity. The way you treat investors, partners, and teammates matters long-term.
AI Is a Tool, Not a Strategy. Adopting AI because it’s trendy won’t drive results. Applying it to specific, measurable bottlenecks delivers real ROI.
Create Value First, Then Earn Attention. Offering real utility up front, whether through free tools, trials, or helpful content, builds credibility faster than ads or cold emails.
Full-Stack Sales Are Coming. Just like engineering, sales is going full-stack. AI will collapse bloated sales orgs, empowering fewer reps to do more, from prospecting to nurturing.
The Future Belongs to the AI-Enabled. AI won’t replace your job—but someone who knows how to use it might. Learning how to use automation tools well is quickly becoming a non-negotiable skill.

As a closing thought:
“In a world racing toward automation, the advantage goes to those who move fast, stay human, and build with trust.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Gaurav:

LinkedIn: https://www.linkedin.com/in/bhattacharyagaurav/
Website: https://www.Jeeva.ai/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

The Power of Weird: How Calm Used Quirky PR to Go Mainstream

Before Calm became one of the most recognizable wellness apps in the world, it was a nine-person startup in a tiny San Francisco apartment with a big problem: no one knew it existed. That’s when they brought in Peter Freedman, founder of Thinking of Think, a creative PR and guerrilla marketing firm known for turning offbeat ideas into global attention.

In this episode of the Marketing Umbrella Podcast, we sit down with Peter to unpack the viral campaigns that helped Calm stand out in a crowded market. From an AI-generated Brothers Grimm fairy tale to an eight-hour film of sheep standing in a field, Peter shares how calculated weirdness—and a lot of heart—became Calm’s secret weapon.

Peter also breaks down his 10 Golden Rules of PR and guerrilla marketing, explains why humor builds trust faster than a press release ever could, and makes the case that playing it safe is now the riskiest strategy of all. Whether you're building a brand from scratch or looking to reboot your messaging, this conversation will challenge the way you think about attention, emotion, and what it really takes to stand out today.

Key Takeaways:

Weird Wins Attention. In a crowded market, quirky, unexpected ideas can be more powerful than polished ones.
“Weirdness and celebrities” are the two things that still get media attention, but weirdness is cheaper, repeatable, and limitless.
Rolling Thunder Beats One Big Bang. Consistent, creative content outperforms one-off stunts.
Emotion Drives Sharing. People share what makes them feel something—especially humor and joy.
Not All PR Is Created Equal. There are two kinds of PR.
- Traditional PR: Product-focused, informative, and effective for launches—but risks becoming stale.
- Quirky/Guerrilla PR: Creative, ongoing, shareable, and ideal for staying top-of-mind post-launch.
The main barrier is fear, not fit. Brands that embrace this creativity early tend to be perceived as cool, approachable, and human.
Risk Is Relative. In today’s noisy world, playing it safe is the real gamble.
Delight Builds Loyalty. People remember how a brand made them feel. Entertainment creates lasting impressions.

Peter reminds us that standout marketing doesn’t always require a big budget, just bold ideas, emotional resonance, and a willingness to break the mold. In a world overloaded with noise, the brands that dare to be different are the ones we remember.

As a closing thought: “The best ideas don’t blend in. They break through. Quirky marketing works because it dares to be memorable in a world that forgets fast.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Peter:

LinkedIn: https://www.linkedin.com/in/peterfreedman1/
Website: https://www.think-inc.co.uk/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

What Do Counterintelligence and Marketing Have in Common? More Than You Might Think.

Just ask Bill Rice. Before he was helping fintech and SaaS companies drive predictable growth through inbound marketing, Bill was in the U.S. Air Force running counterintelligence and information warfare operations. His journey from espionage to entrepreneurship isn’t just unusual—it’s the foundation of his marketing philosophy.

In this episode of the Marketing Umbrella Podcast, Bill talks about how a career built on analyzing threats and identifying patterns now fuels his work as the founder and CRO of Kaleidico. Bill shares how his military background shaped his leadership style, why pattern recognition is the underrated backbone of good marketing, and how predictive AI is making it easier and more dangerous to get marketing wrong.

Bill also discusses how Kaleidico started as an internal lead management system before pivoting into a full-fledged marketing system, and why lead quality—not just quantity—is essential for sustainable sales success. The conversation explores how to generate leads in tough markets, the evolution of PPC, and how voice technology and mobile behavior are reshaping marketing strategy.

Key Takeaways:

Lead Like a Soldier. Building and leading with the team you’re given teaches resourcefulness and resilience.
Pattern Recognition Powers Strategy. Skills from counterintelligence translate directly into behavior-driven marketing insights.
AI Isn't a Shortcut—It's a Co-Pilot. Use AI for efficiency, not as a replacement for strategic thinking or human creativity.
Quality Over Quantity. Marketing success depends on lead validation, predictive scoring, and smart distribution.
Back to Basics. Despite new tech, timeless marketing fundamentals—message, timing, targeting—still reign.
Invest in Downturns. Uncertain markets are prime time to double down on value-based, trust-building marketing.
Future-Proofing Marketing. Expect more conversational marketing, voice integration, and device-less computing to shape the future landscape.

Bill reminds us that while tools and platforms change, the human element—authenticity, creativity, and connection—remains central.

As a closing thought: “Marketing is simple at its core: know your audience, speak their language, and earn their trust. Everything else is just noise.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Bill:

LinkedIn: https://www.linkedin.com/in/billrice/
Website: https://billricestrategy.com/
Kaleidico’s Website: https://kaleidico.com/
Instagram: https://www.instagram.com/billrice/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Few CEOs know their company from the inside out quite like Margaret Sikora. With a PhD in Law and nearly a decade at Woodpecker, she’s held roles across the organization—starting in customer support before stepping into leadership as Head of Product, Interim Manager, COO, and now CEO.

In this episode of the Marketing Umbrella Podcast, host Kevin Prewett talks with Margaret about the lessons she’s learned at every stage of Woodpecker’s growth. She shares how her early experience in customer support shaped the company’s customer-first philosophy, why deliverability and relevance are at the core of successful cold outreach, and how AI is streamlining processes without replacing human connection.

Margaret discusses the challenges of balancing product vision with evolving customer needs and why clear metrics like CAC (Customer Acquisition Cost) and LTV (Lifetime Value) are essential for scaling. They also cover the significance of fast customer response times and how Woodpecker's agency-focused model drives growth.

Key Takeaways:1. Customer-Centric Growth. Starting in customer support can provide valuable insights for product development and leadership. 2. Deliverability is King. Ensuring emails land in inboxes is more critical than shiny features. 3. Leverage AI Wisely. Automate repetitive tasks but maintain human oversight for quality interactions. 4. Clarity in Metrics. Tracking Customer Acquisition Cost (CAC) vs. Lifetime Value (LTV) is essential for sustainable growth. 5. Efficient Scaling. Standardized operations and a clear ICP (Ideal Customer Profile) streamline growth. 6. Starting in support keeps leaders grounded, ensuring they stay connected to customer needs. 7. Marketing should eliminate “fluff.” Focus on actionable, practical insights rather than vague storytelling. 8. Good copywriting isn’t about fancy words, it’s about deeply understanding customer pain points.

As a closing thought, “If you’ve worked in customer support, nothing else in business can scare you.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Margaret:

LinkedIn: https://www.linkedin.com/in/margaretsikora/
Website:https://woodpecker.co/
Woodpecker Facebook: https://web.facebook.com/woodpeckerapp
Woodpecker LinkedIn: https://www.linkedin.com/company/woodpecker-co/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

How Do You Build a World-Class Company?

In this episode of the Marketing Umbrella Podcast, we chat with Srikrishnan Ganesan, co-founder and CEO of Rocketlane. Sri shares his journey from launching and scaling SaaS businesses to building Rocketlane, a customer onboarding platform that’s redefining project delivery.

Sri discusses how his experience at Freshworks, where he helped scale the company from $18 million to $220 million in ARR, fueled his passion for building high-impact SaaS products. He explains why community building is at the heart of Rocketlane’s success and how their industry-focused approach has helped them stand out.

They also covered the balance between feature requests and product vision, the role of AI in streamlining customer interactions, and Rocketlane’s unconventional marketing strategies—including a viral rap video that took their brand to the next level.

Lastly, Sri shares insights on scaling a startup post-exit, why momentum matters in business, and how Rocketlane is already working on its next AI-first product.

Tune in for a deep dive into building a SaaS business that goes beyond just a great product—it’s about creating a world-class company.

Here are the key takeaways from the conversation:

AI-powered plagiarism detection is essential. As AI-generated content increases, smarter detection tools help maintain content integrity in marketing and publishing.
Originality drives trust and search rankings. Unique content improves audience engagement and strengthens brand credibility.
AI detection tools enhance transparency. While occasional false positives happen, these tools help agencies, writers, and clients align on content quality.
Regulations on AI content may be coming. Concerns about AI’s role in content creation could lead to government oversight to balance innovation with responsible use.
Personal experiences shape the conversation. Stories from creators provide valuable insights into how AI detection tools impact real-world content production.

As a closing thought, "Original content builds trust, strengthens brands, and drives success. As AI evolves, using the right tools ensures quality, transparency, and a competitive edge. Stay original, stay ahead.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Srikrishnan:

LinkedIn: https://www.linkedin.com/in/srikrishnang
Rocketline Website: https://www.rocketlane.com
Rocketlane Linkedin: https://www.linkedin.com/company/rocketlane

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Is a Creative Subscription Service the Secret to Scaling Without Hiring In-House Designers?

Jonathan Grzybowski built Penji out of necessity—struggling to find reliable design talent, he co-founded a creative subscription service that removes the hassle of hiring in-house. Now, as CMO, he helps businesses access high-quality design work on demand. What began as a personal challenge has evolved into a thriving company serving thousands of clients and securing a spot on the Inc. 5000 list.

In this episode of the Marketing Umbrella Podcast, Jonathan shares the realities of bootstrapping a business, why clear communication matters, and how AI is changing the creative industry. He also shares what he’s learned about leadership, sales, and creating a great customer experience. His advice is real, practical, and comes from years of firsthand experience.

Beyond Penji, Jonathan is also the host of the Dear Dads podcast, where he opens up about his journey as a new father. His approach to business and life is simple: “Help those who help others.”

Penji is making it easier than ever for businesses to get great design work. Whether you’re a marketing agency or a business owner who needs consistent creative support, Penji offers a seamless way to get high-quality design without the headaches of hiring.

Here are the key takeaways from the conversation:

Using a creative subscription service like Penji eliminates the hassle of hiring and managing in-house design teams, saving businesses time and costs.
Providing detailed project briefs leads to faster turnaround times, minimizes revisions, and improves overall efficiency.
Penji’s structured approach ensures businesses receive high-quality creative work without the inconsistencies of freelance marketplaces.
AI speeds up creative workflows, but human oversight is essential to maintain brand consistency and originality.
Prioritizing customer experience through proactive communication and personalized service strengthens client retention and satisfaction.
A well-structured outsourcing strategy helps businesses manage fluctuating workloads without the risk of overstaffing or underutilization.
Bootstrapped businesses thrive when solving large-scale problems—passion alone fades, but tackling meaningful challenges sustains motivation long-term.
Deadlines matter—but flexibility is key in identifying self-motivated team members and ensuring high-quality work.
Cost-cutting with AI isn’t always cost-effective—businesses may save upfront but lose time refining subpar results.
Authenticity over hype—lasting success comes from solving real problems, not just marketing an illusion of success.

As a closing thought, "The best type of workers are the ones who don’t need constant deadlines—they get things done because they’re self-motivated”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Jonathan:

Linkedin: https://www.linkedin.com/in/grzybowskij/
YouTube: https://www.youtube.com/@dotpenji
Penji: https://penji.co/
Free Ideas: https://getfreeideas.com/
Free Ideas YouTube: https://www.youtube.com/channel/UCT_JiCK7DSxLq-5k7KkvF9w
Grzybowski YouTube: https://www.youtube.com/channel/UCBybUCUG32o2sDfZQv4-cPg

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Could your network be the catalyst for content co-creation and scalable growth?

In this episode of The Marketing Umbrella Podcast, Jakub Zajicek, founder of Demandi.co, shares insights on building businesses through collaboration and content co-creation. With a successful exit from SpeakOn Podcast (a podcast booking service) under his belt, Jakub now helps B2B teams create impactful content by leveraging their ecosystem of partners, customers, and employees.

Through Demandi.co, Jakub is revolutionizing how companies approach content creation by tapping into their existing networks. His platform enables businesses to turn their ecosystem—from employees to partners—into content creators, maximizing reach and authenticity while minimizing effort. As someone managing Type 1 diabetes, Jakub applies the same principles of discipline and adaptation to both his personal and professional life.

Here are the key takeaways from the conversation:

Employees, partners, and customers can become powerful brand advocates
Content co-creation broadens its reach by tapping into multiple networks. When brands, influencers, or experts collaborate, they introduce content to diverse audiences, increasing visibility, trust, and engagement.
Why People Participate in Content Co-Creation
- Content co-creation provides a win-win opportunity, allowing participants to build their personal brands, attract leads, and enhance credibility by collaborating with industry thought leaders.
- On a personal level, participants gain recognition for their expertise while enjoying a streamlined content creation process that fits into their busy schedules.
The Demandi.co Approach fuels growth through strategic partnerships and content co-creation, leveraging experts, brands, and influencers to expand reach, boost engagement, and deliver high-value content. Here’s how:
- Fully edited vertical videos for social media
- Done-for-you post copywriting
- Simple 15-20 minute recording process
- Tech infrastructure for seamless collaboration
- Focus on authentic thought leadership
Implementation Tips
- Start small with internal teams.
- Set realistic expectations for video creation.
- Provide support and coaching when needed.
- Ensure high-quality output to encourage sharing.
- Focus on genuine expertise over promotional content.

As a closing thought, "If you have 20 minutes a month, you can easily activate your network or create on your own. Most of the heavy lifting is removed!."

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Jakub:

LinkedIn: https://www.linkedin.com/in/jakubzajicek/
Demandi.co: https://www.demandi.co/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Struggling to Connect with Modern Buyers? Here’s How to Close More Deals

In this episode of The Marketing Umbrella Podcast, Chelsea Olsen, sales expert and founder of Clohz, shares how modern sales techniques can help you connect with today’s buyers more effectively. With over 20 years of experience—15 of those mastering B2B sales on LinkedIn—Chelsea reveals strategies for building trust, standing out, and closing deals in the digital age.

Through the Clohz community, Chelsea is helping sales professionals navigate social selling in a way that aligns with how modern buyers think and make decisions. Since most buyers are already 70% through their decision-making process before ever speaking with a seller, her approach focuses on creating strong LinkedIn profiles, delivering clear messaging, and fostering relationships that resonate with potential clients.

Chelsea breaks down practical strategies for using LinkedIn beyond simple networking—turning it into a high-impact tool for building pipelines and maintaining client relationships. From optimizing your profile to crafting engaging content, her methods prioritize authentic engagement over automated outreach. Whether you're struggling with lead qualification or looking to strengthen your personal brand, this episode is packed with actionable insights to help you succeed in modern sales.

Here are the key takeaways from the conversation:

Buyers vet salespeople before booking calls, consuming 13 pieces of content on average before engaging.
Sales reps must optimize their LinkedIn presence to convert passive viewers into prospects.
The Three Pillars of Selling on LinkedIn
Clear Messaging – Explain what you do in simple terms (5th-grade level).
Right Targeting – Identify your ideal customer profile (ICP) by analyzing current clients.
Effective Outreach – LinkedIn is just a distribution channel—use direct messages, content, email, and calls together for maximum impact.
Don’t “pitch slap” or immediately ask for a meeting. Instead, start a conversation.
Pre-qualify leads via direct messages instead of jumping straight to calls.
Slow & organic growth is better. Prioritize genuine engagement over vanity metrics.
Clearly explain what you do. Stop using jargon or vague marketing. “It’s not a riddle.”

As a closing thought, "Embrace the power of genuine interactions, and let your professional persona reflect the true essence of who you are. Success lies in being real, not automated."

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Chelsea:

LinkedIn: https://www.linkedin.com/in/chelsea-olsen-sales-growth
Instagram: https://www.instagram.com/chelseaolsenco/
CLOHZ: https://www.clohz.com/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Ready for the Relationship Economy Revolution?

Peter Lisoskie, founder of Relatable and tech innovator, shares how the relationship economy revolutionizes how businesses connect with their customers. With a rich background that includes leadership roles at Nike and Hewlett-Packard and an impressive 18 patents, Peter shares insights that redefine marketing strategies.

Relatable, Peter’s latest innovation, is an interactive video platform that prioritizes trust and personalization over traditional lead generation. It empowers businesses to create tailored experiences, giving customers the freedom to explore their journey and build meaningful relationships with brands.

Peter also explains the five major online behavioral shifts, such as the decline of one-size-fits-all marketing and the rise of interactive, community-driven experiences. He discusses how businesses can adapt by focusing on demand generation, trust-building, and creating authentic human-to-human connections.

This episode of The Marketing Umbrella Podcast is packed with valuable advice for marketing agencies, small business owners, and anyone looking to adapt to the changing marketing landscape. Peter’s expertise and innovative ideas will inspire you to rethink your approach and embrace the future of marketing in the relationship economy.

Here are the key takeaways from the conversation:

Behavioral Shifts in Marketing:
- - Focus on creating personalized, interactive experiences that align with the consumer's journey, building trust and engagement rather than relying on transactional interactions. - Modern buyers avoid direct sales contact and prefer self-directed research, making traditional cold outreach increasingly ineffective. - People now demand tailored, relevant content rather than one-size-fits-all solutions.
- Category Design: Companies must develop a distinct founder brand rather than a faceless corporate identity to build trust and relationships with modern consumers.
- Shifting to Relationship Economy:
  - The shift from an attention economy to a relationship economy demands businesses move beyond lead generation to focus on building authentic human-to-human connections.
  - Relationship-building in business should mirror human relationships: progressing through awareness, connection, engagement, trust, and affinity stages.
Strategic Advice for Marketers:
- Develop a Founder Brand - Showcase the founder’s perspective and voice to build trust and a relatable brand image. Move beyond faceless corporate interactions; consumers want direct engagement from leadership.
- Target the 97% - Focus on the majority of potential buyers who are not yet ready to purchase, rather than exclusively chasing the 3% ready to buy.
- Prepare for the AI Shift - While AI tools currently dominate marketing trends, their true integration with Web3 technologies will define the next wave of innovation.
- Adapt to Dark Social - Leverage private messaging channels for word-of-mouth recommendations, as these are increasingly critical in decision-making.

As a closing thought, "People do business with people they like, know, and trust. The relationship economy is not coming—it’s already here and growing.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Peter:

LinkedIn: https://www.linkedin.com/in/petelisoskie
Relatable: https://home.relatable.pro/. Try the Relatable Accelerator Program for free! In two short sessions, you’ll create your first interactive video and see real results—all during a no-cost trial. Message Peter on LinkedIn to start!

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

How AI Can Help Small Businesses Level Up Their Marketing

In this episode of The Marketing Umbrella Podcast, Adam Nathan, founder of Blaze AI and Almanac, shares how AI can simplify marketing for small businesses and agencies. With experience from the White House, Apple, and Lyft, Adam has created tools that make life easier for small teams trying to grow and succeed.

Blaze AI acts like a virtual marketing assistant, helping businesses create, personalize, and manage content. It learns a brand’s voice by analyzing websites and social media, so every piece of content feels authentic. It can also transform a single idea into posts, blogs, or even full campaigns, saving businesses hours of work.

Adam also talks about how AI is helping smaller teams compete with larger companies by making marketing tools more accessible and efficient. Whether it’s creating high-quality content quickly or freeing up time for bigger priorities, Adam’s insights show how AI can make a real difference.

This episode offers practical tips and advice for using AI to improve marketing efforts and grow a business. It’s a must-listen for anyone looking to take their marketing to the next level without adding extra stress.

Here are the key takeaways from the conversation:

AI marketing tools are helping level the playing field, giving small businesses the ability to run sophisticated marketing strategies with ease.
Advanced AI can handle content creation while keeping a brand’s unique voice and style intact.
The most successful startups focus on simplicity, delivering quality, and learning as they go to adapt to challenges.
Building collaborative networks and listening to user feedback are key to driving innovation and sustainable growth.
Flexible AI tools can enhance marketing for a range of industries, from e-commerce to professional services.
Prioritizing the right strategies and embracing constructive feedback are essential for building scalable and resilient businesses.
Using smart technology is becoming critical for turning small businesses into high-growth opportunities.

As a closing thought, "Just because you're small doesn’t mean you can’t be great. With the right tools, you can scale your business, increase your impact, and spend more time on what truly matters."

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Adam:

LinkedIn: https://www.linkedin.com/in/adampnathan
Instagram: https://www.instagram.com/adampnathan/
Blaze AI: https://www.blaze.ai/
Almanac: https://almanac.io/

Get Blaze CEO Adam Nathan's cheat codes to building and growing a $150M company in your inbox every week with Startup Tycoon. Powered by Adam's experience shipping product to millions, raising $46M, and hyperscaling to $7M+ in revenue in 15 months with only 25 people.

Subscribe here https://startuptycoon.com

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Are you building a business that serves your goals—or one that traps you in an endless cycle?

In this episode of the Marketing Umbrella Podcast, Jonathan Baker, head of the M&A practice at Punctuation, shares his knowledge in helping small to medium-sized marketing firms adjust their businesses to fit personal goals and get ready for successful sales. As a former business owner and seasoned advisor, Jonathan tackles the emotional and practical issues of growing, selling, and changing creative businesses.

Jonathan offers strategies for business owners to break free from the growth cycle, focusing on specific markets, clear financial records, and a strong client base to boost profits. He stresses the importance of regular business valuations and provides advice on navigating the emotional aspects of mergers and acquisitions. Additionally, Jonathan advocates for truth and integrity in the marketing industry to combat unfair practices.

Here are the key takeaways from the conversation:

Strategic business scaling transforms professional services firms by implementing targeted processes at critical employee growth milestones.
Comprehensive business valuation can elevate agency worth by meticulously analyzing adjusted financial metrics, client diversity, and normalized ownership compensation.
Niche market positioning amplifies agency value by creating laser-focused expertise and reducing competitive landscape complexity.
Financial transparency can accelerate business attractiveness by maintaining pristine, straightforward accounting practices that simplify potential investor due diligence.
Strategic long-term planning can optimize business potential by treating valuations as dynamic, iterative tools for continuous organizational development.
Holistic agency assessment can expand buyer interest by evaluating organizational health beyond traditional revenue growth metrics.
Proactive business preparation can maximize exit potential by building sustainable practices that attract diverse investor types.
Honest market communication can strengthen business credibility by providing transparent insights into organizational challenges and growth trajectories.
A diverse buyer ecosystem can provide strategic exit opportunities by offering multiple investment pathways for professional services firms.
Business evolution can unlock entrepreneurial potential by continuously aligning organizational structure with the founder's original vision and goals.

As a closing thought, "In the world of M&A, it's not just about the numbers on a spreadsheet—it's about staying true to your vision and building a business that serves your purpose. Authentic growth comes from aligning with your values and ensuring your business thrives for the long haul."

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Jonathan:

LinkedIn: https://www.linkedin.com/in/jonathandavidbaker/
Punctuation: https://punctuation.com/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Can AI give your SEO the boost it needs to climb back to the top of search rankings?

Mike Roberts, CEO of Rivalflow AI and SpyFu, knows how to leverage AI to help brands get their content noticed and reclaim those top spots in search rankings. With a solid background in SEO and marketing tech, Mike created Rivalflow to help businesses identify gaps in their content and make impactful updates. Recently, on The Marketing Umbrella podcast, he shared practical insights into why companies often lose rankings to competitors—and, more importantly, how they can get them back.

In this episode, Mike explains how AI can analyze competitor pages, revealing where they’re excelling and where your content has room to improve. This approach takes the guesswork out of SEO by showing you precisely what’s working in your industry and how you can adapt. He highlights that this use of AI makes SEO faster and less daunting, allowing brands to make data-driven decisions on content updates without wasting time.

Mike also emphasizes that, rather than fighting against Google’s ever-evolving algorithms, businesses should focus on staying relevant and adapting to changes. Rivalflow AI empowers brands to protect their rankings by focusing on quality content and meaningful updates, helping them stand out even among bigger players. By taking a strategic approach, Rivalflow enables businesses to keep their visibility strong and their rankings competitive.

Here are the key takeaways from the conversation:

AI is reshaping SEO by improving content and helping businesses boost their search rankings amidst rising competition.
Incorporating customer feedback while staying true to the product’s vision prevents feature overload and ensures continued relevance.
Modern SEO strategies use AI to assess content quality, transforming how content is evaluated and improved beyond just keywords.
Adding personal voice, humor, and visuals to AI-driven content increases engagement and connects better with audiences.
Launching a minimum viable product (MVP) and quickly iterating based on user feedback ensures product relevance and adaptability.
AI tools are essential for marketing agencies to compete by streamlining content updates and optimizations across platforms.

As a closing thought, "AI tools can be your secret weapon for rising above the crowded SEO landscape with high-quality content.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Mike:

LinkedIn: https://www.linkedin.com/in/mrspy
RivalFlow AI: https://www.rivalflow.com/
SpyFu: https://www.spyfu.com/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Could video-first demos be the secret to closing more software deals, faster?

Troy Munson, founder of Dimmo AI, shares how video-first demos are changing the way companies connect with potential customers. By cutting down the back-and-forth and getting straight to the point, these demos grab attention and keep it, helping businesses stand out in a crowded market.

In this episode, Troy breaks down why video-first demos are perfect for today’s buyers, especially Gen Z and millennials who want quick, engaging content. He shares practical tips for creating demos that spark interest right away, how offering free demo features can drive deeper engagement, and why tracking viewer behavior with analytics is a game-changer. Troy also talks about how AI and keyword searches can make the entire buying journey smoother and more personalized.

Troy Munson is an accomplished Account Executive with over seven years of experience selling to medium and large enterprises. Beyond his primary role, he has built four successful side ventures: SoftLeap, Vocul, Refurl, and Dimmo. Both Vocul and Refurl were acquired, showcasing Troy's entrepreneurial drive and impact. Known for his engaging content, Troy has built an impressive LinkedIn following of over 30,000, generating more than 10 million impressions along the way.

Troy’s insights will show you how to use video-first demos to improve lead generation, boost client engagement, and close more deals—all while making the sales process easier and more efficient.

Here are the key takeaways from the conversation:

AI integration offers personalized insights and data-driven analytics, enhancing user experiences in sales and marketing.
Leveraging LinkedIn and understanding user behavior through analytics boosts B2B engagement and visibility.
Offering free demos (such as video-first demos) with paid analytics creates a business model that drives customer engagement.
Free demo access is a valuable tool for agencies seeking to attract leads and build client interest.
Genuine storytelling combined with business goals fosters innovation and authentic connections.

As a closing thought, "True growth comes when we stop waiting for the perfect moment and start building with what we have right now."

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Troy Munson:

LinkedIn: https://www.linkedin.com/in/troymunson
Dimmo AI: https://www.dimmo.ai/
Troy Munson's Consulting: https://troymunson.co/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Are you making the most of AI in your marketing strategy? AI can do more than just automate tasks—it could redefine your entire workflow. Ashley Gross, an expert AI marketing strategist and thought leader, shares her journey from traditional marketing to pioneering AI-driven business transformation. With her extensive expertise, Ashley leads the charge of innovating marketing strategies through AI.

In this episode, Ashley delves into the strategic use of AI to enhance productivity and exceed revenue targets. She outlines how AI can solve critical business challenges such as data cleansing, understanding customer journeys, and speeding up sluggish sales cycles. Ashley provides actionable tips for identifying and addressing core business issues with AI tools and emphasizes the burgeoning role of the Chief AI Officer. She also discusses the importance of aligning marketing metrics with revenue outcomes, adapting to legislative changes, and how generative AI is shifting marketers' focus to more strategic roles.

Ashley’s expertise empowers business owners and marketers to elevate their roles by leveraging AI for strategic advantage. By prioritizing key metrics and outcomes, she helps agency owners move beyond routine tasks, enabling them to deliver greater value with integrity and intentionality. Interested in harnessing AI for your business growth? Ashley’s insights on The Marketing Umbrella podcast will guide you on where to start.

Here are the key takeaways from the conversation:

Integrating AI strategically into marketing can boost productivity and drive revenue growth.
AI effectively addresses core business challenges like data cleaning, customer journey insights, and speeding up sales cycles.
Staying informed about AI advancements requires focusing on specific use cases to avoid feeling overwhelmed.
The Chief AI Officer role is essential for effective AI implementation, emphasizing real-world experience and practical outcomes.
Aligning marketing metrics with revenue outcomes ensures marketing efforts lead to actual business growth.
AI tools should enhance value and uphold integrity, maintaining an ethical framework in their application.

As a closing thought, "AI isn't about replacing human roles; it's about amplifying our strategic thinking and creating new paths for business growth."

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Ashley:

LinkedIn: https://www.linkedin.com/in/ashley-a-gross/
Chief AI Officer: https://www.chiefaiofficer.com/
AI Workforce Alliance: https://aiworkforcealliance.com/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Is your content truly original, or are outdated plagiarism tools missing the mark?

In this episode of the Marketing Umbrella Podcast, our host Kevin Prewett talks with Jonathan Gillham, founder of OriginalityAI. Jon shares how growing up in a small Canadian town and his frustrations with tools like Copyscape led him to build a smarter content checker. With over 10 years of SEO and content marketing experience, Jon explains why staying original is crucial.

Why does being original matter? Jonathan breaks it down: unique content builds trust with your readers and pushes you higher in search results. This is more important than ever with so much AI-generated content online.

We also cover the challenges of detecting AI content and why better tools are needed for quality control. Plus, Jonathan shares his thoughts on future regulations, originality certification, and even a bit about his love for skiing and how he balances business with his personal values.

Here are the key takeaways from the conversation:

Adopting AI-powered plagiarism detection is essential for maintaining content integrity in today’s marketing and publishing industries.
Original content is vital for building user trust and improving search rankings, and AI tools play a critical role in upholding these standards.
AI detection tools enhance transparency between clients, agencies, and writers, even though occasional false positives may occur.
The rise of AI-generated content has sparked concerns that could lead to government regulations aimed at balancing innovation with oversight.
Personal stories from creators offer a deeper understanding of the technology, adding valuable context to the conversation.
Marketing agencies can leverage AI tools to ensure content quality and transparency, enabling them to scale and grow more efficiently.

As a closing thought, "Maintaining originality in a digital age is not just a necessity but a competitive edge.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Jonathan:

LinkedIn: https://www.linkedin.com/in/jon-gillham-80912a14a/
X (Twitter): https://twitter.com/JonGillhams
Originality AI: https://originality.ai/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Making one bold decision can revolutionize your career. In this episode of the Marketing Umbrella podcast, our guest Cristian Dina, a young entrepreneur and founding member of Tekpon, shares his story of leaving college to venture into the tech world, inspired by Gary Vaynerchuk’s advice. He compares the outdated lessons he learned in school with the fast-moving, real-world experiences at Tekpon, showing how taking risks early can lead to fulfilling work.

Cristian explains how Tekpon grew from a tool-testing platform to a top software review aggregator, using their AI tool, Global Buzz, to gather real user feedback. He talks about the importance of honest reviews, the hurdles they faced, and how building strong networks helped Tekpon thrive. He also shares tips from his upcoming book on networking, focusing on the value of humility and authentic connections.

As we wrap up, Cristian highlights how Tekpon is helping agency owners grow and shares his excitement about expanding into the U.S.

.

Here are the key takeaways from the conversation:

Building trust through genuine user reviews fosters informed decision-making and maintains business integrity.
Strategic networking and genuine connections fuel business growth and ensure long-term success.
Mentor-mentee relationships drive personal and professional development by offering valuable insights and guidance.
Committing to self-improvement and personal growth transforms both life and career success.
Creating a supportive industry community can drive collective growth and innovation by fostering an environment where like-minded individuals thrive.
Humility and a genuine willingness to help others are values that build stronger relationships and enhance personal growth.
Integrating multiple services, such as combining marketing efforts with software solutions, can create a more resilient and scalable business model.
Expanding into new markets requires collaboration and support for effective growth and scaling.

As a closing thought, "Taking risks and pursuing your passion is crucial. Dedication and relentless self-improvement lead to success!”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Cristian:

LinkedIn: https://www.linkedin.com/in/cristiandinaa/
Instagram: https://www.instagram.com/cristiandinaa/
Tekpon: https://tekpon.com/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Bilal Ararou, a product designer turned entrepreneur from Morocco, shares his journey from early tech enthusiast to successful business founder. Beginning as a web developer in 2008, Bilal transitioned to product design and UX in 2009, collaborating with global clients as a freelancer. In 2016, he founded Kreatinc, a web design and development agency that has created SaaS products for industries including real estate, finance, eCommerce, and marketing. Kreatinc's work has reached millions of users and included projects for major companies like JP Morgan and Zurich. In 2022, Bilal launched Nuelink, a social media automation tool that has quickly grown to serve over 20,000 creators and businesses worldwide.

Nuelink, which has earned recognition from G2 with seasonal badges, aims to enhance social media presence for its users. The tool leverages AI to automate and optimize content sharing, addressing the needs of businesses and creators in managing their social media strategies. Bilal's entrepreneurial path has included challenges, particularly in his early agency experience where he faced setbacks due to poor delegation. He credits influential books like "The E-Myth" with helping him reshape his approach to business, emphasizing the importance of effective delegation and team empowerment in scaling operations.

Bilal's mission extends beyond his business success; he's committed to proving that global success can be achieved from Morocco and inspiring the next generation across Africa. With a background spanning web development, product design, and entrepreneurship, Bilal offers insights into the evolving landscape of digital business and marketing. His ultimate goal is ambitious: to build Morocco's first unicorn company. Through his work with Kreatinc and Nuelink, Bilal demonstrates his belief that significant technological and business achievements can originate from anywhere, including his home country of Morocco. His story provides a practical example for entrepreneurs looking to grow and scale their businesses in the digital age.

Learn from Failures: Empower your team. Bilal's agency initially failed due to poor delegation. Trust your team with important tasks to grow.
Strong Social Media Presence: Use tools like Nuelink to boost credibility and attract talent. Consistent, quality content enhances brand image.
AI in Marketing: Automate social media with AI. Nuelink uses AI for content sharing, multilingual captions, and scheduling, saving time and optimizing management.
Act on Customer Feedback: Quickly implement user suggestions. Nuelink's rapid response to feedback gives it an edge over larger competitors.
Scale Through Automation: Focus on automating processes and prioritizing customer needs. This approach helps businesses grow efficiently.
Balance Personal and Professional: Pursue both personal and business goals. A well-rounded life can fuel entrepreneurial success.

As a closing thought, "Whether it's in business or personal life, success comes from a combination of passion, learning from failures, and being adaptable.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Bilal:

LinkedIn: https://www.linkedin.com/in/bilalararou/
Nuelink: https://nuelink.com/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Struggling to keep up with the demands of social media content creation? Imagine having a personal AI team at your fingertips. Austin Armstrong built the solution with Syllaby.io, and it's changing the game for solo creators and small businesses.

Austin's journey from MySpace enthusiast to AI innovator is a testament to the rapid evolution of digital marketing. In our chat, he shares how the pandemic became a turning point, pushing him to dive into TikTok and eventually create Syllaby, a tool that's bringing AI power to social media creation and scheduling.

But it's not all about the tech. Austin digs into the human side of marketing too, emphasizing the value of collective decision-making in teams and addressing common challenges faced by marketing agencies. He offers insights on how AI tools can help solve issues like inconsistent content production from clients, while also looking ahead to future developments in AI-generated content, including longer-form videos and animated images.

This conversation shows a glimpse into how AI is reshaping the marketing landscape. Whether you're a social media pro, a business owner, or just curious about where tech is heading, Austin's journey and insights provide food for thought on the practical applications and ethical considerations of AI in the world of digital marketing.

Bet on Yourself: Take bold risks and seize control of your destiny.
One Bold Move: A single courageous action can transform your career and spark greater achievements.
Pivot and Innovate: Turn adversity into opportunity through adaptability and creative problem-solving.
Collaborative Leadership: Value every team member's voice to foster innovation in marketing.
Embrace Change: Evolve with the world to transform challenges into opportunities.
Break Self-Imposed Limits: With the right mindset, you can overcome obstacles and create resonant content.
Innovate from the Mundane: Automating routine tasks frees your creativity for new explorations.

As a closing thought, "Success isn't always a straight path. It's a series of pivots, learning from setbacks, and continuously refining your approach to reach your ultimate goal.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Austin:

LinkedIn: https://www.linkedin.com/in/austinarmstrong90/
Syllaby: www.syllaby.io (Save 25% on Syllaby when you use the code Challenge)

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Outreach without spam, is it completely possible? Our guest today will certainly clear this up.

Join Kevin Prewett, host of the Marketing Umbrella Podcast, and

Outreach without spam, is it completely possible? Our guest today will certainly clear this up.

Join Kevin Prewett, host of the Marketing Umbrella Podcast, and Tomáš Blaťák, Chief Product Officer and COO of Leads Picker. Tomáš shares his journey from running a lead generation agency to creating a cutting-edge sales platform that prioritizes precision over volume.

In this episode, Tomáš shares insights on targeting the right leads at the right time, moving away from mass outreach methods. They discuss effective strategies for LinkedIn and email campaigns, focusing on using job postings and social media mentions to create meaningful connections.

Learn about the benefits of a multi-channel outreach strategy that uses both email and LinkedIn to stand out in a competitive market. Tomáš highlights the drawbacks of generic email blasts and stresses the importance of targeting curated leads. Discover how AI can analyze personal profiles and company websites to make your outreach efforts more relevant. We also explore how integrating LinkedIn Sales Navigator with AI can improve your lead generation and outreach, leading to higher response rates and better engagement.

Here are the key takeaways from the conversation:

Focus on targeting the right leads at the right time; use job posts and social media for connections
Combine email and LinkedIn outreach to capture potential clients' attention, moving away from generic email blasts to highly curated leads.
Use AI to analyze personal profiles and company websites for targeted, relevant outreach, integrating tools like LinkedIn Sales Navigator for higher response rates and engagement.
Quality triggers for high-ticket sales: Larger companies focus on fewer, higher-quality leads, while smaller organizations may prioritize quantity over quality.
LeadSpeaker, initially for internal use, is now a versatile tool for marketing agencies, managing multiple clients, combining LinkedIn and email outreach, and simplifying trigger-based campaigns.

As a closing thought, "In the digital marketing landscape, success hinges on precision and personalization—leveraging AI to ensure every outreach is timely and relevant can truly transform your engagement and response rates.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Tomáš:

LinkedIn: https://cz.linkedin.com/in/tblatak
Leader Spicker: https://leadspicker.com/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com, Chief Product Officer and COO of Leads Picker. Tomáš shares his journey from running a lead generation agency to creating a cutting-edge sales platform that prioritizes precision over volume.

In this episode, Tomáš shares insights on targeting the right leads at the right time, moving away from mass outreach methods. They discuss effective strategies for LinkedIn and email campaigns, focusing on using job postings and social media mentions to create meaningful connections.

Learn about the benefits of a multi-channel outreach strategy that uses both email and LinkedIn to stand out in a competitive market. Tomáš highlights the drawbacks of generic email blasts and stresses the importance of targeting curated leads. Discover how AI can analyze personal profiles and company websites to make your outreach efforts more relevant. We also explore how integrating LinkedIn Sales Navigator with AI can improve your lead generation and outreach, leading to higher response rates and better engagement.

Here are the key takeaways from the conversation:

Focus on targeting the right leads at the right time; use job posts and social media for connections
Combine email and LinkedIn outreach to capture potential clients' attention, moving away from generic email blasts to highly curated leads.
Use AI to analyze personal profiles and company websites for targeted, relevant outreach, integrating tools like LinkedIn Sales Navigator for higher response rates and engagement.
Quality triggers for high-ticket sales: Larger companies focus on fewer, higher-quality leads, while smaller organizations may prioritize quantity over quality.
LeadSpeaker, initially for internal use, is now a versatile tool for marketing agencies, managing multiple clients, combining LinkedIn and email outreach, and simplifying trigger-based campaigns.

As a closing thought, "In the digital marketing landscape, success hinges on precision and personalization—leveraging AI to ensure every outreach is timely and relevant can truly transform your engagement and response rates.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Tomáš:

LinkedIn: https://cz.linkedin.com/in/tblatak
Leader Spicker: https://leadspicker.com/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Growth hacking can truly transform your marketing strategy – Fabian Maume shares this and much more in our latest episode of the Marketing Umbrella Podcast.

Fabian Maume, a dedicated growth hacker and marketing automation expert since 2017, has an inspiring journey. He began with web scraping for lead generation, then moved on to automating LinkedIn activities, scaling his marketing agency, and even launching and selling his own SaaS product. Now, he helps B2B SaaS startups as a fractional CMO, guiding them to success with his expertise.

Fabian has been leading the way in developing creative marketing automation tools. His ability to integrate data-driven strategies with innovative tools has made him a sought-after consultant in the industry.

Tune in to hear Fabian's story, gather some warm, insightful tips on growth hacking, and learn how to apply these strategies to elevate your own marketing efforts.

Here are the key takeaways from the conversation:

Web scraping is one of the key foundations of growth hacking. It involves extracting data from websites to make informed marketing decisions or automate tasks.
Growth hacking is about blending marketing and IT methodologies to scale marketing efforts cost-effectively. It's a specialized field that requires both technical and marketing skills.
Understanding and leveraging Quora’s karma and upvote system can boost the visibility of your answers, and using promoted answers can strategically increase reach and engagement.
Automation in email marketing is crucial for both top and bottom-of-funnel activities, with tools like Leadfeeder and Clearbit aiding in lead enrichment, pre-qualification, targeting, and segmentation.
Email Segmentation: By segmenting the audience, marketers can ensure that their messages are more relevant and engaging to specific groups.
Employing data analytics and segmentation in email marketing ensures higher deliverability and engagement rates. Regularly cleaning email lists and segmenting audiences can significantly improve results.
Captivating subject lines and compelling copy are essential for increasing open rates.
In SaaS businesses, focusing on retention through data-driven insights and personalized communication can often yield better results than constantly acquiring new leads.
Intent-based targeting is key for effective cold outreach. It gives you a signal and an excuse to be contacting your leads.

As a closing thought, "Growth hacking is all about scaling marketing at the lowest possible budget while maintaining high efficiency.."

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Fabian:

LinkedIn: https://www.linkedin.com/in/fabian-maume/

Tetriz.io: https://www.tetriz.io/fractional-cmo/

WarmupInbox: https://www.warmupinbox.com/

QApop: https://www.qapop.com/authors/fabian-maume/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Can you really apply game strategies to marketing?

This question and many more are answered in our recent podcast chat with Ashley Stanford, Executive Vice President of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. From her early days in search engine optimization to creating Ice Cream Social, Ashley has always turned challenges into opportunities. She shared how she found creative ways to boost event ticket sales without spending extra on ads, demonstrating her innovative approach.

Ashley discussed her unique marketing approach, drawing connections between marketing and gaming. Her passion for optimization led to the success of Ice Cream Social, which helps increase event ticket sales without spending more on ads.

With years of experience in strategic marketing and optimizing tactics, Ashley focuses on the events and entertainment sectors but also has expertise in medical devices, healthcare, and finance tech. As the Executive Vice President of Client Strategy at TicketSocket and Co-Founder of Ice Cream Social, Ashley's wide-ranging experience in customer acquisition, email, search, and content marketing showcases her versatility. In her spare time, she loves biohacking and staying active with her Peloton.

Tune in to hear Ashley Stanford's inspiring story and discover how game strategies can transform your marketing approach.

Here are the key takeaways from the conversation:

Gamification in Marketing: Applying video game principles to marketing emphasizes the importance of optimization and problem-solving.
AI and Modern Marketing: AI is transforming marketing with predictive writing and ad optimization, and inclusive, word-of-mouth marketing can outperform traditional influencer models.
Foundational Strength and Communication: A strong foundation in product development and clear team communication are vital for long-term success. Rigorous reporting and analytics drive informed decisions and continuous improvement.
Shared Vision: Everyone in the company must understand and be excited about the big vision. Without this, the quality of work will suffer.
Importance of Measurement: What gets measured truly matters. Agencies that prioritize reporting are the ones that see their budgets increase year after year.

As a closing thought, "Every single person is an influencer, even if they don't have social media. We all have friends and family we interact with daily, and word-of-mouth marketing can be powerful."

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Ashley:

LinkedIn: https://www.linkedin.com/in/ashcline/
Website: https://ashleyncline.com/
Facebook: https://www.facebook.com/AshNCline/
X: https://twitter.com/AshleyCline
Instagram: https://www.instagram.com/ashleycline/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Curious about how AI can revolutionize your business? In this episode of the Marketing Umbrella Podcast, Yoni Belson, the co-founder of DreamCrew, shares his journey. From his time at UCLA to developing innovative AI solutions for sales and content production, Yoni's story is an inspiration to all of us.

DreamCrew started by helping small businesses with project documentation. Today, they have created a state-of-the-art AI sales representative that engages website users in a personalized, real-time manner. This intelligent agent not only increases engagement but also boosts conversion rates by mimicking the personalized sales experience of a physical store.

Originally from Los Angeles, Yoni began his entrepreneurial journey by founding a company that guaranteed admissions to prestigious universities. Realizing that traditional college education wasn't the best path for everyone, he decided to pivot. At 22, he was recruited by the CEO of a leading commercial real estate debt broker to help start their equity division, giving him his first startup experience within a larger corporation.

Yoni's career then shifted towards the startup ecosystem, with roles in real estate and Web3 startups. Eventually, he partnered with his father to launch DreamCrew, an AI sales agent platform.

Join us as Yoni shares the challenges and successes of developing an AI system that offers a personalized sales experience and its potential for various industries.

Here are the key takeaways from the conversation:

AI technology can enhance business communication and sales efficiency by using AI-driven sales agents. These agents provide personalized, real-time interactions with website visitors, increasing engagement and conversion rates.
AI sales agents must focus on selling, avoid irrelevant topics, and deliver accurate information to ensure their success.
Future AI advancements will incorporate voice capabilities and personalized avatars to enhance human-like interactions with customers through text, images, or voice.
Partnerships and reseller feedback have significantly improved product development, streamlined onboarding processes, and enhanced content agents' SEO and business profile management capabilities.
A demo tool is being developed to improve the reselling experience by allowing resellers to showcase AI salespeople on potential clients' websites, offering real-time ROI calculations.
AI sales agents are versatile and can be integrated into various businesses, particularly those requiring consultation before purchase, including service-based industries and home services.

As a closing thought, "Leveraging AI to personalize and streamline business processes is the future of sales and content creation.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Yoni:

LinkedIn: https://il.linkedin.com/in/yoni-belson
Dreamcrew AI: https://dreamcrew.ai/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

What if you could scale your business without burning out? Sujan Patel, a marketing veteran with two decades of experience and a former collaborator with industry giants like Salesforce and Mint, shares his riveting journey from launching his first digital marketing agency to mastering the SaaS space. Learn firsthand about the difficulty of early success, the risks of heavily relying on projections, and how to manage the uncertain waters of sustainable growth. Sujan's honest insights on managing profitability in a cost-heavy agency environment are a treasure trove for anyone aiming to scale their business effectively.

Sujan Patel is a seasoned marketing expert, recognized for his instrumental role in shaping the digital strategies of major corporations. Transitioning from the agency world due to challenges in sustainable growth, Sujan ventured into the SaaS sector where he co-founded Mailshake, a sales automation tool that revolutionized sales efficiency. Throughout his career, he has not only consulted for numerous companies but also cultivated his own SaaS businesses including Mailshake and Right Inbox. With a focus on scaling businesses, managing work-life balance, and aligning personal passions with professional ventures, Sujan offers invaluable insights and guidance to entrepreneurs and industry professionals alike.

Here are the key takeaways from the conversation:

Early success may not always indicate sustainable growth. It's important to manage profitability and be wary of projections.
Implementing tools like Mailshake can significantly improve sales efficiency and effectiveness, leading to better conversion rates.
SaaS companies and sales professionals should target customers with a budget for long-term investments and set realistic timelines to manage expectations effectively.
Aligning your business with your personal passions can help prevent burnout and ensure that you're investing your energy in fulfilling work.
A business that provides excellent service is likely to receive referrals, which are a strong growth lever. Not receiving referrals may indicate a need to improve the product or service, or a failure to actively ask for referrals.
Focusing on areas of excellence and rejecting others can lead to exceptional service, retention, expansion, and referrals while narrowing down offerings and market targets can enhance profitability.
Build a business that can operate without your constant presence to achieve true scalability and personal freedom.

As a closing thought, “The insights serve as a reminder that the journey to success involves more than just financial gain—it's about creating a balance that sustains both professional growth and personal well-being.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Sujan:

LinkedIn: https://www.linkedin.com/in/sujanpatel/
Instagram: https://www.instagram.com/patel_sujan/
Sujan Patel: https://sujanpatel.com/
Mailshake: https://mailshake.com/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Digital marketing maven Ryan Deiss lights up this episode with insights learned in necessity-driven entrepreneurship, from his dorm-room launch to his current post at Scalable.co. Ryan's journey exemplifies dynamic marketing expertise with operational savviness, offering a blueprint for success that breaks down the complexities between generating demand and delivering on your brand promise. This episode of Marketing Umbrella Podcast is a masterclass in effective marketing and business scaling, as we explore the customer acquisition process, the importance of 'power stages,' constructing SOPs, and establishing strategic direction. For those grappling with growth, our discussion on debunking scaling myths and developing strategies to alleviate bottlenecks offers pragmatic solutions.

Ryan Deiss - influential entrepreneur, author, and investor in digital marketing, with companies described by Daymond John as "practically owning the internet." Now the Founder and CEO of The Scalable Company, DigitalMarketer.com, Recess.io, and a Founding Partner at Scalable Equity, LLC, Ryan created the "Customer Value Optimization" methodology and pioneered key digital selling strategies. DigitalMarketer, his training company, has over 15,000 paid members and half a million subscribers. He also founded the Traffic & Conversion Summit, North America's largest digital marketing conference, and has shared stages with leaders like Sir Richard Branson, Gary Vaynerchuk, Sarah Blakely, Martha Stewart, Tim Ferris, Daymond John, and Dave Ramsey.

Here are the key takeaways from the conversation:

Marketing and Scaling is a strategic approach to sustainable business growth by combining marketing expertise with operational efficiency, creating revenue-generating marketing systems and operational systems that ensure quality and customer experience during expansion.
Mapping the Customer Journey Framework is a process of outlining and understanding the various stages a customer goes through from the initial awareness of a product or service to the final purchase and beyond. Here are the steps for Mapping the Customer Journey Framework:
- Identify initial customer awareness strategies.
- Chart the customer's journey to a closed sale visually.
- Identify critical 'power stages' prone to errors and develop playbooks, checklists, and SOPs.
- Assign team responsibilities and establish scorecards for process stage efficacy.
- Align business strategy with core goals, mission, values, and competitive advantages.
Building scalable businesses with effective systems requires addressing core system issues before considering expansion and recognizing that personal productivity tools alone won't guarantee success.
Entrepreneurs should aim to create businesses that operate efficiently even in their absence.
Growth alone does not solve all problems. Robust systems are essential for sustainable growth.
To achieve long-term success and sustainable and scalable businesses, entrepreneurs must prioritize building effective systems
Effective and strong operating systems ensure efficiency, prevent burnout, and enable independence from constant founder presence.
Dispelled Scaling Business Myths:
- More People as a Solution: The belief that hiring more staff solves core issues is a myth; broken systems can overwhelm even capable individuals, highlighting the fallacy of relying solely on manpower to fix structural problems.
- Personal Efficiency as a Savior: Despite the belief that an entrepreneur's personal productivity can save a business, the reality is that successful entrepreneurs rely on independent operational systems, emphasizing that personal efficiency alone cannot ensure a business's success.
- Growth as a Cure-All: Confronting the notion that growth solves all, the narrative underscores the peril of rapid expansion without robust infrastructures, highlighting the risk of failure in the absence of proper systems.
- The 'Magical Unicorn Integrator': The belief in a single individual's ability to fix all business issues is countered by the necessity of a functional operating system for effectiveness, debunking the notion that one person alone can revolutionize a business without proper systems.

As a closing thought, “Build a business that not only thrives but also makes a significant impact for generations to come.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Ryan:

LinkedIn: https://www.linkedin.com/in/ryandeiss/
Instagram: https://www.instagram.com/ryandeiss/
Scalable.co: https://scalable.co/
Get Scalable Book: https://www.getscalable.com/free/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Logan Mallory's career journey from sales to marketing is nothing short of inspiring. As the Vice President of Marketing at Motivosity, he shares how a pivotal networking event in Utah's thriving tech scene led him to where he is today. His story is a testament to the value of seizing opportunities and making the most of every connection. In this latest episode of the Marketing Umbrella Podcast, Kevin and Logan showcased the importance of strategic networking and continual career development, emphasizing that the right moves can lead to transformative changes.

Logan Mallory is a renowned professional speaker and Vice President of Marketing at Motivosity, with a distinguished career in leadership. He has inspired audiences globally with his engaging storytelling and practical insights, empowering them with tangible takeaways. Logan has held leadership positions at LogMeIn, Jive Communications, and Workfront, and was recognized as a Utah "40 Under 40" honoree in 2023. He shares his knowledge as an adjunct professor at BYU's Marriott School of Business and is currently finalizing his debut book, slated for release in the fall of 2024.

Motivosity transforms employee recognition in companies by providing weekly affirmations that align with the needs of today's workforce. This timely approach has proven to be highly effective, particularly for younger employees who value frequent and sincere recognition.

Here are the key takeaways from the conversation:

Applying marketing principles internally can foster employee engagement and motivation. Innovative recognition programs can create positive work cultures and potentially decrease turnover while boosting productivity.
Emphasize personalized and frequent acknowledgments that resonate with younger employees who value authentic appreciation over traditional reward systems.
Great ideas can blossom from anywhere, but it takes a specialized skill set to navigate the vast seas of marketing.
It is recommended to have a unique onboarding process that includes personality assessments to facilitate communication and identify preferred motivation techniques.
Improved metrics like turnover and absenteeism show hard ROI, while improved workplace culture, employee morale, and organizational interpersonal relationships demonstrate soft ROI.
Strategic career planning and networking within a vibrant local economy are keys to professional growth and opportunity.
Visibility, competition, and a little healthy competition can combine to create a vibrant office environment that motivates and engages.

As a closing thought, “Innovation in employee recognition isn't about dusty trophies. It's about creating personalized experiences that resonate.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Logan:

LinkedIn: https://www.linkedin.com/in/loganmallory
Instagram: https://www.instagram.com/logan_mallory/
Logan Mallory Speaks: https://www.loganmalloryspeaks.com/
Motivosity: https://www.motivosity.com/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Join the ranks of marketing mavens and startup enthusiasts as Sandro Okropiridze the mastermind behind STORI, unveils his entrepreneurial odyssey to becoming the CEO of an AI-powered branding revolution. In this episode of the Marketing Umbrella Podcast, Sandro shares the trials and triumphs encountered while transforming Stori from a straightforward no-code solution into a sophisticated social media storytelling powerhouse. His insights into customer-centric product evolution, the pivotal role of honest feedback, and the surprising truths about automation preferences will certainly encourage and enlighten anyone hungry to understand what truly powers innovation in today's fast-paced tech landscape.

Sandro Okropiridze, CEO of Stori, is a curious and visionary leader in the tech realm. He has transformed Stori from a no-code website development platform to a cutting-edge AI-powered brand automation platform. Sandro's expertise lies in the innovative application of AI in branding and marketing while advocating for the democratization of marketing tools. With Stori AI, he aims to revolutionize digital content creation.

Here are the key takeaways from the conversation:

Product interaction studies indicate that users favor a blend of automation and customization, challenging the assumption of a preference for fully automated solutions devoid of personalization or interaction.
AI's role in maintaining brand essence is to ensure that the content created aligns with a brand's DNA, demonstrating the potential of AI to automate yet personalize branding efforts.
Customer feedback, particularly from paying customers, plays a pivotal role in refining products, underscoring the necessity for businesses to actively engage with their customer base, listening attentively to their insights to guide product development effectively.
"Brand identity as a dynamic construct" emphasizes that a brand's identity evolves through interactions with customers and market changes, highlighting the importance of adaptability to audience perceptions and evolving trends.
Democratizing Marketing: A vision to make advanced tools accessible to all businesses, leveling the playing field and amplifying diverse voices.

As a closing thought, “mastering customer engagement involves the subtle art of balancing user desires with product scalability.”

Listen to the full conversation here:

YouTube: https://www.youtube.com/@risingtidestartups
Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474
Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR

Connect with Sandro:

LinkedIn: https://www.linkedin.com/in/sandrookropiridze
Instagram: https://www.linkedin.com/in/sandrookropiridze/
Stori AI: https://storiai.com/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

In today’s episode of The Marketing Umbrella Podcast, we grab a few minutes with Andrew Mounier, a true marketing guru who's journeyed from the hustle of agency life to leading the charge on user growth at Xembly, a cutting-edge AI company that's changing the game in marketing. We dive into how he's switched up the marketing game, moving from classic SEO tactics to using some cutting-edge AI tools that are making waves in the industry.

Andrew's been in the marketing world for over 15 years, doing everything from marketing at startups to being the marketing boss at companies pulling in as much as $500 million a year. Now at Xembly, as the head of user acquisition and growth, he's mixing his deep knowledge of what makes people tick with the power of storytelling to get people hooked. He's not just about the numbers; Andrew's all about sharing what he knows, popping up on larger sites like FastCompany and Forbes, and even hosting his podcast, 'AI Unboxed', and newsletter, 'Turing's TOFU', chatting tech, strategy, and scaling up.

Here are the key takeaways from this conversation:

Xembly isn’t just another AI tool. Xembly is a virtual assistant that streamlines tasks for professionals with AI-powered features that go beyond meeting facilitation. It helps knowledge workers with rewriting emails, learning communication styles, and freeing up time for strategic work.
Xembly's unique pricing strategy involves offering free trial signups which has revolutionized the user experience.
Diverse teams bring significant benefits by offering a broader range of ideas, enhancing problem-solving efficiency, and preventing groupthink. They also foster a better understanding of customer needs, attract and retain talent, and contribute to global market competitiveness.
By implementing these strategies, businesses can more effectively attract and retain strategic enterprise clients, positioning themselves for sustainable growth in the AI-driven market:
- Offer Trial Signups Without Cost Barriers: Free trial signups improved user experience for enterprise clients, reducing initial hesitation to try and appreciate the product's value.
- Tailored Pricing Strategy: tailoring the costs to each client's needs ensures a personalized approach that fosters a sense of value and partnership.
- Provide White-Glove Onboarding: Emphasize a white-glove onboarding process with a Customer Success representative to help clients integrate the product into their operations.
- Focus on Larger Organizations: target larger organizations to maximize the compounding benefits of the platform.

Closing Thought: “It's finding what works for you in your organization and what you need to help take you to the next level.”

Where to find Andrew:

LinkedIn: ♜ Andrew Miller (Mounier)
Xembly
Turing’s TOFU Newsletter

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

Could a LinkedIn faux pas be the best thing to ever happen to your business? Braden Wallake, CEO of HyperSocial and OttoMatey, joins us to recount the viral sensation he never saw coming—a social media post that unexpectedly boosted his profile and taught him, and many others, invaluable lessons.

Meet Braden Wallake, the CEO and founder of HyperSocial and OttoMatey. Despite being a 5x college dropout, he leads a team of marketing experts in creating personalized, effective B2B marketing campaigns. His responsibilities include managing the team, developing strategies, and working with clients to achieve their unique goals.

Braden unpacks the intersection of AI and marketing, spotlighting the potential and pitfalls of letting algorithms take the wheel in professional communications. Listen to this episode that's part business masterclass, part survival guide, and all about turning a leap of faith into a forward march.

Here are the key takeaways from this conversation:

Strategies how to reassure the team amidst media attention and uncertainty
- Communicate openly and transparently with the team about the company's challenges, decisions, and the context behind the viral event and its consequences.
- Address concerns about stability and employment directly.
- Offering Support such as free consultations and LinkedIn profile optimizations
- Focusing on Moving Forward by directing attention to future actions and growth
- Handle the situation with grace and dignity.
- It is important to have open and honest conversations with individuals in order to maintain positive morale while still addressing areas that need improvement.
- The Risk of relying on white-label services: Using white-label services without proper knowledge can harm your service quality, value, personalization, client engagement, and agency growth.
- Leveraging Viral Attention for Good: Braden and his team chose not to take advantage of the viral moment for their own benefit. Instead, they used the attention to help others. They offered free consultations and LinkedIn profile optimizations to those who had lost their jobs
- Enhancing personalization in LinkedIn marketing:
- Use AI but add a unique human touch.
- Craft original messages that stand out.
- Lead with value instead of aggressive pitches.
- Build relationships, not just sales agendas

Closing Thought: “Owning your mistakes has the power to transform individuals and organizations. It strengthens leadership, trust, and continuous learning, and can turn blunders into strategic triumphs.”

Where to find Braden:

LinkedIn: Braden Wallake - HyperSocial
Instagram: Braden Wallake | Instagram
Website: HyperSocial
The Most Viral Post on Linkedin

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

If there's one thing that both sports and business have in common, it's the relentless pursuit of excellence. But how often do we connect the dots between the strategies that drive success on the field and those that propel victories in the business world? In this episode of The Marketing Umbrella Podcast, our guest, Andy Neary of Complete Game Consulting, draws these parallels and provides listeners with a masterclass in marketing strategies, influenced by the principles of athletic competition.

Andy Neary is a former Professional Baseball Player and two-time Iron Man finisher. He's the founder of Complete Game Consulting and helps business and insurance professionals succeed in their careers and lives. His programs help people cultivate off-field habits and mindsets that lead to all-star performances.

Here are the key takeaways from this conversation:

Turning athletic experience into business success: Sports mindset and strategies can benefit marketing and business by addressing imposter syndrome and performance pressure.
Identifying ideal clients: Knowing your target audience's demographics and psychographics is crucial for successful marketing and customer acquisition. The five questions that one needs to answer to get a clear picture of their ideal buyer are:
- Who is my favorite client today?
- Why are they my favorite client?
- What is the one problem my company solves better than anybody else?
- What is my process for solving that problem?
- What does the result look like when we solve that problem?
- Complete Game Marketing Playbook: This playbook outlines a sales process that includes clarity, content, capture, and conversion. It emphasizes the significance of marketing for client retention.
- Clarity - Understanding who your audience is and what they truly need.
- Content - Establishing credibility by creating and distributing valuable, relevant content that resonates with your audience.
- Capture - Implement strategies to capture leads by encouraging potential clients to engage with your content and provide their contact information.
- Convert - Converting those leads into clients through a systematic process that guides them from initial interest to the final sale, while providing value every step of the way

Closing Thought: “The best thing that could ever happen with a good marketing strategy is you literally detract the people who you don't want to do business with.”

To Connect with Andy:

Website: Complete Game Consulting - Andy Neary - Speaker, Author, Consultant
LinkedIn: Andy Neary | LinkedIn

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

What is it like to trade the comforts of a corporate gig for the roller coaster ride of entrepreneurship? Join us as we welcome Aditya Varanasi, CEO of Awarity, to unlock the secrets of a successful transition from corporate stability to entrepreneurial success. From analyzing Cheetos at PepsiCo to spearheading a digital marketing agency, Aditya's story is full of insights on leveraging integrated marketing strategies and the courage to pursue passion over comfort.

Aditya Varanasi is the Founder and Chief Executive Officer at Awarity. He graduated with a B.S. in Chemical Engineering from Purdue University and started his career at PepsiCo in the R&D group. Here he helped develop and launch new products like Lay’s Stax and Tostitos Scoops and earned multiple US Patents for his work. It was during this time he had an opportunity to work alongside brand marketing teams and developed a passion for consumer marketing.

Here are the key takeaways from this conversation:

Leverage Integrated Marketing Strategies: Using an orchestrated mix of TV ads, in-store promotions, and strategic pricing, as seen in PepsiCo's analysis of Cheetos, can create a compounding effect on consumer behavior.
Tailor Your Approach: Customize marketing strategies to suit different business sizes and types. Small businesses must focus on strategic market niches to compete effectively, and larger enterprises require a different approach.
The Power of Brand Awareness: Brand recognition and consumer recall are crucial for a business's success. It measures the familiarity of consumers with a brand and how well they associate it with the products or services offered.
Innovate to Differentiate: Awarity has made world-class marketing tools accessible and easy to use for small businesses by offering affordable minimums and real-time reporting without retainers.
The 4Ps of Product Marketing:
- Product: This involves the development of the right product or service that meets the needs of the target customer. It includes the design, features, quality, branding, and variety of the product.
- Price: This relates to the strategy around setting a price that is acceptable to consumers while still yielding a profit. Pricing strategies take into account costs, competition, market demand, and perceived value.
- Place (Distribution): This concerns the channels through which the product or service is sold and how it is delivered to the consumer. It includes the selection of distribution channels, market coverage, locations, and logistics.
- Promotion: This encompasses all the communication tactics used to inform, persuade, and remind customers about the product or service. It includes advertising, sales promotions, public relations, personal selling, and direct marketing.

Closing Thought: “There's very little we can ultimately control. We can control our efforts. We can't always control the outcome.”

To Connect with Aditya Varanasi:

Website: https://www.awarity.com/
LinkedIn: https://www.linkedin.com/in/adityavaranasi/

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

In this episode of the Marketing Umbrella podcast, Kevin Prewett interviews Tim Calise, an entrepreneur who has had a diverse career. He started as a financial expert, then became a fitness enthusiast, and is now a tech entrepreneur and podcast host. Tim co-created ALAN, which is an AI-powered SaaS platform, with Alexi and Leila Hormozi. Within six months, the platform grew from zero to $20 million in annual recurring revenue.

Listen to hear Tim's story, including the key decisions that shaped his journey. He talks about how he strategically closed his hedge fund just before the 2008 financial crisis, his foray into the fitness and tech industries, and what he learned from those experiences.

Here are the key takeaways from this conversation:

Living with intentionality: Success is more than just being busy or making money. It's about living intentionally, making choices that align with your values, and staying true to yourself.
The art of saying "no": saying "no" to certain opportunities can be as critical as seizing others, allowing for strategic focus and alignment with one's strengths.
Redefining success: Don't equate personal worth with professional accomplishments. Focus on relationships and presence over constant hustle.
Leveraging unique strengths and recurring revenue: To build a successful business, focus on opportunities that match your expertise and passion. Look for business models that include membership, subscription, and recurring revenue components.
Capitalize on what came easily to you, that which translated into significant value for others.
Seek out opportunities that are rooted in a relationship-based approach to the business.
If you're an entrepreneur, you are constantly seeing opportunities in front of you, and everything is like a challenge to figure out how to do it better, how to make it better, and how to improve the process.

Closing Thought: “You don't need to just do more, you need to do it differently.”

To Connect with Tim Calise:

Instagram: https://www.instagram.com/tim.calise
Website: https://timcalise.com
Leveling The Field Podcast: https://open.spotify.com/show/5cE6i6IpWBgZQUYl9ldYvU

If you're feeling isolated or confused as an entrepreneur, Tim's got your back. Head over to his Instagram and DM the word "umbrella". That'll get you his super helpful product expansion formula framework.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

In today's digital world, how can your brand's voice be heard and distinguished from others? This is the focus of the latest episode of the Marketing Umbrella podcast, where David Wachs, the creative entrepreneur behind Handwrytten, shares his insights. In this episode, we discuss how the art of handwriting is not only still alive but also thriving as an effective tool in modern marketing.

David is the CEO of Handwrytten, a platform that brings back the lost art of letter writing through scalable, robot-based solutions that actually writes notes in pen. With Handwrytten, users can send personal notes from their CRM system, website, apps, or through custom integration. The service is used by many diverse clients including eCommerce giants, nonprofits, and professionals, and it is changing the way brands and people connect.

Here are the key takeaways from this conversation:

Reviving Personal Connection: Bringing back a personal touch to digital communication by using robots to pen sophisticated, human-like notes.
Cutting Through Digital Noise: Serves as a strategic tool to counter the saturation of digital messaging, offering a unique approach to increase open rates and drive engagement.
Authenticity with Technology: The robots create notes that pass the smudge test, ensuring authenticity and value in a world dominated by digital methods.
Personalized touches: Such as handwritten apologies accompanied by gifts, can boost customer loyalty and business value.
Impactful Connections: Handwrytten reminds us that amid the digital chase for innovation, impactful connections can still be made through the traditional, yet powerful, medium of ink on paper.
Retention: Handwrytten notes are great for customer retention and lead generation.

Closing Thought: “It's not what you do or sell, it's how you make people feel.”

To Connect with David:

LinkedIn: https://www.linkedin.com/in/davidwachs
Handwrytten: https://www.handwrytten.com

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

Welcome to another great episode of the Marketing Umbrella podcast where we host Lewis Rothkopf, Chief Revenue Officer at Pairzon. Together, we explore the crucial transformation of digital advertising and the increasing importance of first-party data amidst growing privacy concerns.

As the Chief Revenue Officer at Pairzon, Lewis leads the sales, marketing, and business development teams to provide AI-powered data intelligence solutions for retailers and brands. With 24 years of experience in digital media, he has a proven track record of driving revenue growth and executing successful mergers and acquisitions across the marketing, ad tech, and media industries. His passion lies in using data, technology, and creativity to create value and impact for the digital ecosystem.

Listen in as Lewis discusses the intricate challenges marketers face and how Pairzon is pioneering the use of AI in predictive analytics, giving marketers an edge by closing the gap between digital ads and in-store transactions.

Some key highlights include:

Embrace First-Party Data: With third-party cookies declining and privacy regulations increasing, marketers must use first-party data effectively. This data is valuable as it comes directly from consumers, ensuring compliance with privacy laws and improving marketing relevance.
AI can optimize marketing campaigns by analyzing data, bridging the gap between digital engagements and in-store purchases.
AI integrated with media buying platforms can create real-time audience profiles for quick adjustments in marketing strategies, making ads more efficient and less intrusive.
Balance Between AI and Human Insight: While AI can enhance efficiency in marketing, it's essential to maintain a balance by incorporating human creativity and insight. AI should support, not replace, the human element in crafting marketing strategies.
Misuse of AI can lead to privacy concerns and low-quality content.
Humans are essential to connect with consumers emotionally through impactful creative work, while AI can process data and provide insights.
Digital out-of-home advertising requires marketers to measure brand metrics and sales impact, looking beyond clicks and views.
Successful marketing prioritizes consumer experience by avoiding irrelevant ads, respecting privacy, and offering valuable content.

Closing Thought: “Use technology to enhance marketing while preserving the human touch that resonates with audiences.”

To Connect with Lewis:

LinkedIn: https://www.linkedin.com/in/lewis
Pairzon: https://pairzon.com
Twitter: https://twitter.com/lewisnyc

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

Join us on the Marketing Umbrella Podcast, hosted by Kevin Prewett, as we chat with Ian Campbell - the CEO of Nucleus Research and the author of the Wall Street Journal Best Seller, "The Value Sale." Ian is a technology value expert, and he is responsible for Nucleus Research's investigative research approach, product set, and corporate direction. He has written and presented extensively on various organizational topics and the importance of matching technology to business objectives. Ian has also been quoted in major business publications such as The New York Times, the Wall Street Journal, and the Economist, and was even the subject of a personal profile in The Financial Times.

Don't miss this episode if you're looking to gain a fresh perspective on technology and sales!

Some key highlights include:

Importance of Value-Based Analysis: understand the specific value a product brings to a company, rather than just looking at market rankings.
Focus on a product's value and benefits, not just its features, to simplify ROI in sales and marketing. This includes increased productivity, reduced costs, and increased profits.
The payback period is the time to recover investment costs and is important for risk-averse decision-makers.
Differentiating Between Benefits: Prioritizing direct benefits strengthens the business case.
Stressing the importance of balancing work and leisure to stay refreshed and generate new ideas.

Closing Thought: “To truly excel in sales and marketing, focus on communicating the tangible benefits and value of your product, not just its features.”

To Connect with Ian:

LinkedIn: https://www.linkedin.com/in/iancampbellnucleusresearch/
Nucleus Research: https://nucleusresearch.com
The Value Sale Book in Amazon (Paperback): https://www.amazon.com/Value-Sale-Prove-More-Deals/dp/1544543301

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

None

Entrepreneurs in the constantly evolving world of technology and startups face numerous challenges. In this latest episode of the Marketing Umbrella Podcast, hosted by Kevin Prewett, we explore the dynamic world of entrepreneurship and marketing with our guest, Alex Levin, the co-founder and CEO of Regal.io. Regal is a customer engagement platform that drives revenue through personalized interactions.

From his academic background in philosophy and psychology to his venture into the world of startups, Alex emphasizes the importance of persistence and the creation of a strong, value-driven company.

Some key highlights include:

Persistence, Company Values, and Team Building - Keys for Startup Success
- Persistence to the point of insanity is essential for startup success. Founders must persevere despite challenges to keep their businesses moving.
- On company values, being able to build a company based on one's own beliefs and finding like-minded individuals to work with is a rewarding aspect of entrepreneurship.
- To avoid software feature creep, prioritize customer outcomes, manage expectations, and integrate their needs into product development. Don't add unnecessary features, but focus on finding the best solutions for your customers' needs.
- By offering exceptional and personalized customer service, the customers feel valued and it also builds a strong brand.
- Regal.io can help turn contact centers into revenue centers by improving customer interactions with personalized experiences and technology.
- Find the right moments to provide a human interaction that can enhance customer engagement and drive revenue.

Closing Thought: “The goal should not be to make the product better, but to improve the customer's outcome.”

To Connect with Alex:

LinkedIn: https://www.linkedin.com/in/alexlevin1
Regal.io: https://www.regal.io

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

What if there was a way to take your digital agency from barely surviving to absolutely thriving? This was certainly the case with our guest John Morris, the founder, and CEO of Engine BI. A serial entrepreneur turned successful business leader, John navigated the rough digital marketing waters in the 1990s with no coding or design background. The episode kicks off with his intriguing journey, from closing his first agency due to a sudden loss of revenue to bouncing back and founding Rise Interactive.

Jon Morris is the Founder and CEO of EngineBI, a tech-enabled finance and strategic planning company that helps marketing agencies drive success. Jon was also the Founder and CEO of Rise Interactive, an award-winning full-service digital marketing agency. With $10,000, he turned it into one of the largest independent digital agencies. His focus is on helping agency leaders simplify their decision-making process with robust insights.Some key highlights include:

The 3 Key Metrics of EngineBI:
- Cash relative to your monthly overhead - This metric evaluates how much cash an agency has on hand compared to its monthly expenses
- Profit as a percent of revenue - This metric measures agency profitability relative to revenue, providing insight into financial efficiency.
- Year-over-year revenue growth - It shows how the agency's earnings have changed in a year, helping to evaluate its growth and performance.
- The 3 flaws why Jon’s first business failed:
- Fear of Firing People - as an agency owner, one needs to be able to make tough decisions and cannot afford to hold onto underperforming employees.
- Lack of Financial Acumen
- Customer Concentration - Morris lost 80% of his revenue in a month due to losing three clients. Diversifying the client base is key to avoiding such devastating losses.
- Have a unique point of view: To stand out among the 120,000 agencies in the US, define your target audience and services, then focus on what makes your agency unique and superior.

Closing Thought: “Have fun with the process and enjoy the journey of building and sustaining a business”

To Connect with Jon:

LinkedIn: https://www.linkedin.com/in/jonmorrisramsayinnovations
EngineBI: https://enginebi.net

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

We're thrilled to offer the latest episode of the Marketing Umbrella Podcast. In this episode, we chat with Greg Alexander, bestselling author and the founder of Collective 54. It is the first mastermind community solely dedicated to supporting professional service firms in their growth, scaling, and exit strategies.

Greg is also the author of the book "The Boutique: How to Start, Scale, and Sell a Professional Services Firm," which is a must-read for those who want to establish or develop a professional services firm.

Greg is both informative and inspiring as he talks about his journey from being an employee to successful entrepreneur, to extraordinary exit.. The primary focus is on understanding what customers want and need. Greg also shares his insights into the golden age of marketing agencies, highlighting the significance of self-investment for entrepreneurs and founders.

Some key highlights include:

Identifying the Right Problem: Help entrepreneurs and business owners identify and solve the right problems with valuable insights.
Five Listening Techniques for being truly client-centric
- Win-Loss Reviews: After every sales campaign, ask clients why they chose your company or a competitor. This provides the voice of the customer from the prospect's perspective.
- Net Promoter Scores (NPS): NPS gauges customer loyalty. By measuring and understanding scores, gain insights into satisfaction and loyalty.
- Client Advisory Boards: Advisory boards with clients allow open and honest discussions, helping tailor services to better meet their needs.
- Post-Project Reviews: Get feedback from clients after completing a project to improve your services.
- Conference Attendance: Industry events connect you with clients and peers. Gather feedback, insights, and stay informed on market trends.
- Key points on how to scale a professional service firm
- Mentoring and Coaching: Mentoring and coaching can help you scale your business. Seek out mentors, role models, and coaches who can guide you. Learning from others is valuable.
- Peer Support: Build a network of peers for insights, ideas, community, and support. They can help you overcome obstacles and share best practices.
- Investing in Personal Development: As an entrepreneur, invest in your personal development. This includes continuous learning, skill development, and self-improvement. Personal growth is key to business growth.
- Continuous Learning: Stay informed about industry trends, best practices, and emerging technologies. Be open to learning and adapting. The business landscape is ever-changing.
- Leverage Online Resources: Greg highlights the importance of utilizing online resources, including Collective 54, his book "The Boutique," and podcast ProServe, for business growth and scaling.

Closing Thought: “Understand your customers. By listening to your clients, you're not just improving your services; you're building trust and long-term relationships.”

To Connect with Greg:

LinkedIn: https://www.linkedin.com/in/gpalexander
Website: http://www.collective54.com

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

Welcome back to another exciting episode of The Marketing Umbrella Podcast! In this episode, host Kevin Prewett interviews Mark Colgan, a seasoned B2B SaaS Sales and Marketing professional with over 13 years of experience. Mark's career started in recruitment but he quickly transitioned into the world of digital marketing.

In December 2022, Mark's Podcast PR agency was acquired after an impressive journey of growing a remote team of 22 and securing 2,200 podcast interviews for 120+ companies. Some notable names include Gong, Paddle, and Hopin. Mark is a Techstars '18 alumnus and a regular B2B SaaS speaker. An adventurer at heart… get ready for an informative and engaging conversation!

Mark’s experience highlights the importance of continuous learning, adaptability, and innovative strategies in the dynamic realm of digital marketing and sales. His emphasis on improving sales processes, maximizing revenue, and building meaningful customer relationships makes this episode a masterclass in the digital marketing and sales space.

Some key highlights include:

Utilize revenue expansion strategies:
- Upselling involves suggesting customers to buy an upgraded version of what they are already interested in.
- Cross-selling involves persuading customers to buy an additional or complementary product or service.
- Other strategies include renewals and referrals
- Three significant pitfalls often encountered by agencies in their operations include not selling a must-have service, not optimizing sales processes and pipelines, and not having a standardized service delivery
- Practical strategies to enhance sales and increase agency revenue are as follows:
- Optimize the Sales Process
- Maximize the Referral Strategy
- Set up Outbound Prospecting Campaigns
- Implement Revenue Expansion Strategies
- Build Productized Services
- Identify Ideal Customers

Closing Thought: “Truly understanding customer needs and providing valuable solutions is a game-changer”

To Connect with Mark:

LinkedIn: https://www.linkedin.com/in/markcolganmarketing
Website: https://www.markcolgan.co.uk

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

In this week's episode of the Marketing Umbrella Podcast, we're chatting with Ilia Markov, the marketing mastermind behind Toggl. In this episode, Ilia will share his insights on remote work, employee monitoring, and time tracking. Our host, Kevin Prewett and Ilia talked about how Toggl stands out from its competitors and the importance of striking the right balance when it comes to overseeing employee activity.

Toggl is a time-tracking and productivity app that helps teams track their time and activities. Aside from time-tracking, Toggl stands out from its competitors by offering a variety of features, including productivity reports, team collaborations, and integration.

If you're interested in learning more about remote work, employee monitoring, and time tracking, be sure to tune in to this week's episode!

Listen in as Ilia dives into this exciting episode of The Marketing Umbrella Podcast.

Some key highlights include:

Time-Tracking: Agencies, consultancies, and anyone who sells their time can benefit from tracking how they spend it. Time-tracking platforms like Toggl can help..
Improved efficiency: Understanding where and how time is spent can lead to better project management, more accurate billing, and overall more efficient operations.
Increased productivity: Knowing the team's abilities, limitations, and workload is key to boosting productivity and avoiding financial problems.
Better decision-making: For marketing agencies, understanding business operations and using data to make informed decisions can greatly improve their efficiency and profitability.

Closing Thought: “Time-tracking can improve profitability and efficiency when it is not used for surveillance purposes.”

To Connect with Ilia:

LinkedIn: https://www.linkedin.com/in/iliamarkov
Toggl: https://toggl.com

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

Welcome to The Marketing Umbrella Podcast! In this episode, we are joined by Julia Enthoven, CEO and one of the creative minds behind Kapwing, a video creation platform for modern creative teams. Julia shares her exciting journey from her educational background in computer science at Stanford to her roles at tech giants like Google and Apple. She will share her insights on the development of Kapwing and explore the game-changing role of AI in marketing, from automating content creation to customizing materials.

Join Kevin Prewett, our host, as he and Julia dive into the intersection of education, technology, and marketing on this episode of The Marketing Umbrella Podcast.

Some key highlights include:

Video can be a powerful storytelling tool. Kapwing aims to make it easier for everyone to create videos.
It's impossible to predict success without talking to your audience.
How to improve your workflow and content operations without compromising quality.
Marketing and storytelling rely heavily on cultural trends and originality. AI could eventually assist in developing brand ideas.

Closing Thought: “ Good storytelling is vital for marketing and for connecting with audiences.”

To Connect with Julia:

LinkedIn: https://www.linkedin.com/in/juliaenthoven
Kapwing: https://www.kapwing.com

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

In this episode of the Marketing Umbrella podcast, our host Kevin Prewett chats with Lloyed Lobo, an entrepreneur, podcast host, and community builder. He experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to eight-figure revenue and secure over $100m in funding, while also co-founding Traction, a community empowering over 100k innovators through connections, content, and capital.

Lloyed shares his journey of how he experienced the power of community and entrepreneurship when being forced to leave Kuwait. He emphasizes the importance of standing out and being authentic, as those who blend in with the rest don't have a chance of becoming an iconic brand. He also shares his 13-step framework for building iconic brands with community-led growth and why authenticity and purpose are the cornerstones of success.

Don't miss this conversation that dives into the power of community, entrepreneurship, and building meaningful brands.

Some key highlights include:

The key is a community. Your companions matter the most - communities can play in creating abundance and fostering success.
Identify 10 potential customers, expand them to 50, and continue growing the customer base. That is product-market fit.
The 13-step framework helps companies build iconic brands that grow through community involvement and align with a higher purpose than just making a profit.

Closing Thought: “Yesterday's innovation is always today's option and tomorrow's commodity.”

To Connect with Lloyed Lobo:

LinkedIn: https://www.linkedin.com/in/lloyedlobo
Boast AI: https://boast.ai
Traction Community: https://boast.ai

Get a copy of Lloyed’s book “13 Rules to Build Iconic Brands with Community-Led Growth,” at https://www.lloyedlobo.com.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com.

Join us on the Marketing Umbrella Podcast as we delve into the realm of digital marketing and affiliate strategies with our special guest, Julia Draghici. Julia, who is the Co-Founder & CEO of CPV Lab & CPV One, is a passionate SaaS expert with a wealth of knowledge on business growth. Her expertise has transformed how affiliates, media buyers, and marketing agencies optimize their campaigns.

Tune in as Julia sheds light on the importance of multivariate testing, shares valuable insights into the affiliate marketing landscape, and encourages entrepreneurs to connect with her on LinkedIn for more knowledge.

Some key highlights include:

Pay less on traffic and gain more commission.
Multivariate testing is crucial for marketing agencies and affiliate marketers to optimize campaigns.
Marketing is a complex task that requires a team of specialists, not a solo act

Closing Thought: “ The best ideas are often born out of the necessity of solving a specific need.”

To Connect with Julia:

Linkedin - https://www.linkedin.com/in/julia-draghici/
CPVlab - https://cpvlab.pro
CPVOne - https://cpvone.com

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

Welcome to another episode of the Marketing Umbrella Podcast. In this episode, engage in a great conversation with Steve Marcinuk, an AI Entrepreneur and co-founder/Head of Operations at Intelligent Relations. With three successful ventures and one notable exit to his credit, Steve brings vast experience to the table.

Having broken free from the post-Ivy grind, he pursued a different dream in South America, embarking on a journey that seamlessly blends AI, PR and marketing. Steve also shared about credibility and traction in media pitching, the strategic use of AI in marketing agencies, and the future potential of generative AI.

Dive deep into the cutting-edge world of AI-driven marketing with Steve Marcinuk on the Marketing Umbrella Podcast!

Some key highlights include:

The adoption of AI in marketing requires a hacker's mindset and experimentation to identify effective workflows and strategies.
AI-generated content is on the rise, but it is not perfect and may contain errors.
Building efficient systems and processes is crucial for agency success, allowing tasks like sales outreach to be streamlined through AI.

Closing Thought: “ AI's impact in marketing will continue to grow, and understanding its current state empowers agency owners to leverage it effectively in their space.”

To Connect with Steve:

Linkedin - https://www.linkedin.com/in/stephenmarcinuk
Website -https://intelligentrelations.com

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

Welcome to another episode of The Marketing Umbrella Podcast with your host, Kevin Prewett. In this episode, Kevin sits down with Sangeeta Mulchandani, a remarkable third-generation entrepreneur and the founder of Jump Start Studio. Sangeeta shares her inspiring journey of transitioning from a corporate career to entrepreneurship while successfully managing multiple businesses, including a digital marketing agency.

With her extensive travels to 41 countries and her passion for connecting with locals through food, Sangeeta brings a unique global perspective to her work. Tune in as Sangeeta discusses testing ideas, the importance of mindset, and the impact of expert marketing.

Join us in welcoming Sangeeta Mulchandani to The Marketing Umbrella Podcast…

Some key highlights include:

You're not in business just for one day. You're in business for the long game and the long haul.
Marketing is an investment, not an expense.
Mindset, strategy, and execution are three key things necessary to pick a winning business idea and make it successful

Closing Thought: “The quality of services needs to scale as companies scale.”

To Connect with Sangeeta:

Linkedin - https://www.linkedin.com/in/sangeetamulchandani
Website -https://www.jumpstartstudio.com.au

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

Welcome to another episode of The Marketing Umbrella Podcast hosted by Kevin Prewett. In this episode, we have the privilege of speaking with Adomas Pranevicius, a highly accomplished marketer and the founder of Remotely Talents. Remotely Talents provides offshore recruitment services to business owners around the world, focusing on finding talent primarily in Ukraine.

With all the experiences and insights gained from running startups and navigating the marketing space, Adomas brings a unique perspective to our conversation and shares the heart behind his company.

Join us in welcoming Adomas Pranevicius to The Marketing Umbrella Podcast…

Some key highlights include:

● The HR business is dynamic and project flow can vary greatly.

● Offshore talent increases in demand due to cost-saving measures.

● Work trends drive traditional businesses are exploring offshore hiring.

● Remote Talent can help businesses become more agile and responsive to changing market conditions

Closing Thought: “Embracing Remote talent and offshore hiring opens doors of possibilities where borders fade, and expertise knows no boundaries.”

To Connect with Adomas :

● Linkedin - https://www.linkedin.com/in/adomaspranevicius

● Website -https://www.remotelytalents.com

To learn more about Umbrella and to connect with the Founder and CEO Itamar Shafir, go to https://umbrellaus.com

Welcome to another exciting episode of the Marketing Umbrella podcast. In this episode, host Kevin Prewett sits down with Joe Ardeeser, the genius behind Smart Pricing Table. Joe unveils his groundbreaking proposal software designed exclusively for marketing and digital agencies. Brace yourselves as we delve deep into Joe's remarkable journey, where his unwavering passion for sales and proposal writing ignited the creation of a tool that revolutionizes the proposal process, eliminating tedious back-and-forth and generating proposals with unparalleled speed.

Joe is a former digital agency owner and has the battle scars to prove it. He’s worked with notable brands such as Bluetooth, T-Mobile, and Scantron and built his agency from just himself to a team of 12.

After selling his agency, he decided to take his passion for sales and proposal writing and create Smart Pricing Table - interactive proposal software that cuts down on back and forth, incorporates upsells and helps generate proposals at lightning speed.

Join us in welcoming Joe Ardeeser to The Marketing Umbrella Podcast…

Some key highlights include:

The key to winning over clients lies in your proposal process.
To prevent scope creep and pricing issues, productize your offers and streamline proposal creation.
By overcoming the biggest obstacles in proposal creation and maximizing proposal receptivity, you can increase your chances of winning over potential clients.

Closing Thought: “What if you thought of your offering more like a product?”

To Connect with Joe:

Linkedin - https://www.linkedin.com/in/joeardeeser
Website - https://www.smartpricingtable.com

To learn more about our sponsor, Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…

Our guest today is the founder of Quolum. Quolum helps companies manage their SaaS spend. He started Bitzer Mobile, a mobile security startup that Oracle acquired. Earlier, he led growth at Chargebee. He lives in the San Francisco Bay Area.

Join me in welcoming Indus Khaitan to The Marketing Umbrella Podcast…

Some key highlights include:

Disrupting the norm, unlocking untapped potential, and leaving a lasting impact through innovation and collaboration
The transformative power of embracing diversity in problem-solving
Bridging the gap between technology and marketing opens new doors for possibilities and propels businesses to greater heights
In tech, you can't count your winnings early. You have to play the long game.

Closing Thought: "Marketing must lead itself to Truth in Advertising to improve our reputation!”

To Connect with Indus:

Linkedin -https://www.linkedin.com/in/khaitan/
Website - ⁠⁠https://quolum.com

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…

Our guest today is the founder and CEO of the world’s largest authentic photo library, Scopio. Scopio – which stands for Scope It Out – aims to distribute images across the world and secure a place for them in our history. Its primary goal is to elevate the stories of individuals who are underrepresented.

She is also the founder of the first female founded NFT marketplace, and first photography focused NFT marketplace. She was named Top Entrepreneurs to Follow by NY Finance.

After completing her masters in International Affairs from Columbia University and starting her career, she was inspired to start Scopio in 2016. She’s also an author, recently releasing a book called The Year Time Stopped: The Global Pandemic and Photos.

Join me in welcoming a new friend to the podcast, Christina Hawatmeh…

Some key highlights include:

Filling the Gap - Become the best and money will follow… Barbara COocoran
Photo sharing levels the playing field
The world is noisy. To overcome this, you have to micro target
Today’s market is visual first
Community is built on “one on one” conversations

Closing Thought: "Marketing must take a human-based approach!”

To Connect with Christina:

Linkedin - https://www.linkedin.com/in/chawatmeh/
Website - https://www.scop.io

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…

Our guest today is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. He is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. A two-time international best-selling author and passionate about sharing next-level strategies so that creative agency leaders will find fulfillment and growth.

Join me in welcoming Robert Patin to The Marketing Umbrella Podcast…

Some key highlights include:

Your clients are concerned more with results than price
To value them, find ways to elevate Creatives
Create financial models to determine accurate pricing
Your price point needs to adapt for growth
As a founder, you take all the risks…so build a sustainable life around it

Closing Thought: "We must strive to mitigate the demand for instant results!”

To Connect with Robert::

Linkedin - https://www.linkedin.com/in/creative-agency-success
Website - https://www.creativeagencysuccess.com

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…

Our guest today is the Director of Product Marketing at GetResponse – specializing in strategic product positioning and value-driven messaging. With a decade of experience in SaaS marketing, she's on a mission to empower marketers and business owners with the tools and insights they need to grow, engage, and convert their audience.

Join me in welcoming a new friend to the podcast, Abby Hehemann…

Some key highlights include:

Big data is predictive!
AI increases productivity for agencies
Recommends agencies start with email marketing - low barrier to entry
Big Data - providing volume, velocity and variety
Be the gatekeeper by embedding generative AI into your workflow

Closing Thought: "Be a problem solver!”

To Connect with Abby::

Linkedin -https://www.linkedin.com/in/abby-hehemann/
Website - ⁠⁠http://wwwgetrehttps://getresponse.comsponse.com

To Learn more about Umbrella and to connect with Itamar Shafir, go to⁠⁠ https://umbrellaus.com

Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…

Our guest today is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, he is also a professional singer and lives near Manchester in the United Kingdom.

Join me in welcoming a friend to the podcast, Ian Anderson Gray…

Some key highlights include:

It's okay to build a brand around your personal name as long as you are building bigger than yourself
Sometimes you have to swim against the flow to stand out
Video form length is determined by audience needs and wants
Allow your clients to learn with you
ChatGPT and AI in marketing is currently at the "creepy" stage

Closing Thought: "Shut out the noise and listen to your gut more often!!”

To Connect with Ian:

Linkedin - https://www.linkedin.com/in/ianandersongray/
Website - ⁠http://www.iag.me/⁠

To Learn more about Umbrella and to connect with Itamar Shafir, go to⁠ https://umbrellaus.com

Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…

Our guest today is the author of the #1 New York Times bestseller “LAUNCH”. He teaches people how to launch online courses, products, services, and brands online.

He started his first online business in 1996, and he pioneered the very idea of the online launch. His "Product Launch Formula” transformed the online marketing world from the day it was released in 2005… and since then has never slowed down.

Now all these years later, the Product Launch Formula brand is the gold standard in the online entrepreneurial training market. His students and clients have done over a BILLION dollars in launches in hundreds of niches and markets… and dozens of countries around the world.

He lives in Durango, Colorado (because he can live anywhere he wants)… and he loves to get outside for all kinds of adventures. He’s been married to his wife Mary for decades. He’s no longer quite as fast as his kids on skis or mountain bikes… but they still let him come along for the ride.

Join me in welcoming a legend to the podcast, Jeff Walker…

Some key highlights include:

Be driven by impact before results
Build your audience by truly connecting with them in community
Timeless principles outlast obsolescence!
Never let yourself get bored
Obsess over your audience and your offer

Closing Thought: "Marketing is Telling the Story of Your Client’s Future Success!!”

To Connect with Jeff:

Linkedin - https://www.linkedin.com/in/jeffwalkerco/
Website - http://www.productlaunchformula.com/
Website - http://www.jeffwalker.com/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.

Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…

Our guest today is the Co-founder and CEO of Tint, intrinsic embedded insurance. Self-proclaimed data geek and finance guy, exploring the idea that we can use data to predict the future (losses) and do some financial engineering around it sounds super interesting to him. When asked to share one unique facet to his personality, he answered - I prefer direct communication and transparency. I also believe it's impossible to build meaningful and productive relationships without it.

Join me in welcoming a great guest to the podcast, Matheus Riofi…

Some key highlights include:

Product features for one company often have universal application
You can scale even if you are at capacity
AirBnB, Turo and Uber - all operate in the “in between”
Data can be useful even if not directly related to the variable you are measuring
Counterintuitive - Insurance can drive profit, revenue and retention

Closing Thought: "Less noise, more value!”

To Connect with Matheus:

Linkedin - https://www.linkedin.com/in/mriolfi/
Website - https://tint.ai

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.

Our guest today is the Founder and CEO of Pavilion, the premier community and career development platform for high-growth leaders and their teams in every function. He launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10M in ARR before taking on a $25M growth financing round in early 2021, led by Elephant Ventures and GTM Fund.

Prior to Pavilion, he spent 15 years as a senior revenue leader at VC-backed companies in the New York area including Gerson Lehrman Group, Axial, Livestream/Vimeo, The Muse, and Behavox. He lives in the West Village of Manhattan with his wife and two dogs, Walty and Williams.

Join me in welcoming a great guest to the podcast, Sam Jacobs…

Some key highlights include:

Speak often, speak clearly and speak simply!
Community-based, holistic approach to success
Find the middle of your own Ikigai
Listen closely but act quickly
The importance of small group learning and insights
Always remember - “relational over transactional!”

Closing Thought: "Doing Good is Good Marketing!”

To Connect with Sam:

Linkedin - https://www.linkedin.com/in/samfjacobs/
Website - https://joinpavilion.com
Book - Kind Folks Finish First

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

None

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.

Our guest today is an International Keynote Speaker, Host of the Partnership Unpacked podcast & Head of Strategic Partnerships at Agorapulse

Because he is also focused on developing long-term relationships, his goal is always to help you achieve your business goals, whether through awareness, leads, revenue, or something else. Every quarter he executes successful virtual summits that feature dozens of top experts in the industry and attract thousands of attendees.

One of his professional accomplishments that highlights his devotion to relationships is the mastermind, membership group, and book deal that he was blessed to be a part of with friends and colleagues, Stephanie Liu, Jenn Herman & Amanda Robinson.

Join me in welcoming a friend and a great guest to the podcast, Mike Allton…

Some key highlights include:

Vanity metrics are useless compared to real-time, usable data
Marketers must leverage those ahead of you on the journey
Brands cannot survive omni-channel marketing strategies
You need to build a community around your service
Brands need a layer of security and control in social
In-person events are now in high demand… again

Closing Thought: "Influencers crave relationships… especially with you!”

Connect with Mike:

Website:https://agorapulse.com

LinkedIn: https://www.linkedin.com/in/mikeallton/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.

Our guest today is the founder and CEO of Waymaker.io - an intelligent business management platform that helps leaders build a better business in 30 days. He is a thought leader in strategy, systems, and leadership development. As the founder of Waymaker.io he has led the creation of Waymaker's Leadership Curve - a revolutionary way of building clarity, alignment and remarkable results in any organization.

Join me in welcoming a friend and a great guest to the podcast, Stuart Leo

Some key highlights include:

Most marketing solutions try to fix the symptom and no the root problem
The best solutions are directional and do not seek to be perfect
The best diagnostic process aims at the ideal business model
Marketing speaks directly to the DNA of a company
Focus on your specific sweet spot and scale, to grow

Closing Thought: "Build a platform, not a product!”

Connect with Stuart:

Website:https://waymaker.io

LinkedIn: https://www.linkedin.com/in/stuartleo/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Marketing Best Practices Are Not Static With Kanika Misra. Welcome to the Marketing Umbrella Podcast, where we chat with Successful Marketing Experts about ways to build and grow their digital marketing agency.

Our guest today is a growth marketer who is obsessed with data and psychology. She is also passionate about helping companies skyrocket top-line metrics by identifying & leveraging customers' true buying motivations and implementing a data-driven method so they are 7x more likely to convert.

Currently, she is the Owner & Managing Director of BedaBeda Growth, a science-backed conversion rate optimization firm. The BedaBeda Growth team is obsessed with using data, behavioral science, and psychology to create customized roadmaps for growth. And they love using those roadmaps to take you and your company on the best road trips of your life!

Join me in welcoming my friend and a great guest to the podcast, Kanika Misra…

Some key highlights include:

Media buyers can only control the “top of the funnel”
You have to control the controlables
Paid traffic is not getting cheaper, so we have to be better
Complexity of sale is directly proportionate to product price
With CRO, there is always a lag to determine ROI
Context is sexy, conversation is substantive

Closing Thought: "As marketers, it’s our job to create the best experience possible for our clients… and the process never ends!”

To Connect with Kanika

Linkedin - https://www.linkedin.com/in/kanikamisra/
https://bedabedagrowth.com
Twitter - @kanika_misra

Home - Science-Backed Conversion Rate Optimization - BedaBeda Growth

We help you grow your faster, cheaper, better – much better. High performance copy, landing pages, & funnels that actually convert. Let’s Grow You’re In Good Company How Will We Help? We create and execute customized strategies to help you make a lot more money using resources you already have. We are your laser-focused conversion

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.

For the past 7 years, our guest today has gone from freelancer contractor to head of performance at Inspire agency. He leads a boutique agency working with a handful of selected clients while providing service for paid social.

He’s a 2x Geekout speaker and 1x Affiliate World Asia speaker. In the last 12 months, he spent over 30M on Facebook ads, and today he’s going to share some of his go-to strategies and learnings as well as some additional tips and tricks to help agencies do the same. He’s a partner at a few in-house brands, and he helped scale and exit 2 of those brands already.

Join us in welcoming a great guest to the podcast, Marin Ištvanić.

Some key highlights include:

Facebook demographics - still a growing platform, longer viewer attention span, spending longer on the platform
Recent iOS update created issues but also produced creative workarounds and eliminated bad marketers
Fb is great at generating demand
Fb also a great opportunity to collaborate with youtube influencers
Common Fb mistakes - over-reliance on setup, overly complicated, and lack of research

Closing Thought: "Product page for sales, landing page for scale!”

Connect with Marin:

Website:https://inspiredigitalgroup.com/

LinkedIn:https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.

Our guest today currently leads marketing at Kumospace. As one of the company's earliest employees, he helped take it from a pre-funded product with ~100 users to being used by several million around the world. Kumospace a Lightspeed Ventures portfolio company with more than $24 million in funding.

He is a seasoned operator who has held the role of founder, corporate spin-off CEO, and head of marketing across a number of both B2B and B2C industries. His background in startups is rich having founded two companies (1 exit) and built four corporate back ventures including one for Ford Motor Company. His startup work has been featured in over 50 publications including Business Insider, Elite Daily, CNET, ABC’s Good Morning America, Refinery 29, and New Yorker.

Outside of work, he is an avid skier and sailor. He founded and hosted VentureSails, invite-only networking events for founders and tech-sector investors. Through this network he made over eleven angel investments across a wide range of sectors including space, fintech, consumer tech, and consumer packaged goods.

Join me in welcoming a great guest to the podcast, Drew Moffitt.

Some key highlights include:

Marketing changes are an “arms race!” Constant motion
Practitioners are a necessity over theorists in marketing
The best product development stems from customer feedback… always!
It is not only important to collect good data, you have to effectively utilize it as well
Covid changed everything globally!
Startups are an inevitable roller coaster

Closing Thought: "Stop Debating the Future of Work!”

Connect with Drew:

Website:https://www.kumospace.com/

LinkedIn:https://www.linkedin.com/in/drewpmoffitt/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.

Our guest today is a marketing, personal finance, and music nerd. He has spent the last 10+ years in various marketing roles for B2B and SaaS organizations. Additionally, he builds and scales content websites on the side and is a marketing advisor for up-and-coming SaaS companies.

Currently, you'll find him as the marketing team lead at EveryoneSocial - An employee influencer platform designed to help companies enable their employees to share and create content on social media.

He is also the founder of Remote Work Junkie, where they share insights about the basics of remote work, tips for getting hired, strategies for managing and building remote teams, applying for and listing remote jobs, and much more.

Previously the Founder of Invested Wallet - which was Acquired in 2021 - great story behind that as well…

A B2B and SaaS marketing advisor, and website creator.

Join me in welcoming a great guest to the podcast, Todd Kunsman.

Some key highlights include:

There is copy in everything
Analytics are not wandering aimlessly but searching strategically
Working for an agency is great preparation for all other marketing
Learn how to gamify social sharing
Leverage exponentially using your employees
Agencies can mentor their clients to release their employees as influencers

Closing Thought: "Marketing, at its core, is actually Fun!”

Connect with Todd:

Website:https://www.everyonesocial.com/

LinkedIn:https://www.linkedin.com/in/toddkunsman/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.

Our guest today teaches Digital Marketing to the world's biggest brands and at the most recognized universities.

He travels around the world teaching a wide range of digital marketing topics to teams within the world’s most iconic brands, including: Google , Experian Microsoft, Disney, Nationwide, Orange, HP, Proctor & Gamble, and IBM.

According to Microsoft, "He has an uncanny ability to simplify the complexity of digital marketing into concepts that are understandable, relatable, and ultimately do-able."

His training curriculum is used at universities across the country.

From developing real-estate websites in 1996 to starting his own digital marketing agency, hehas been at the forefront of entrepreneurship and digital marketing. In 2015, he pivoted from his agency business to focus full-time on training and now offers coached digital marketing courses at Learn.Sitelogic.com.

He is also the digital communications instructor and educational consultant for New Media Academy in Dubai, UAE. As well as the digital marketing instructor for the ANA (Association of National Advertisers), and an instructor for LinkedIn Learning,

He’s the author of:

Internet Marketing: An Hour a Day

Wired to be Wowed; and

Teach New Dogs Old Tricks

When he isn’t immersed in the universe of marketing and technology, he spends most of his time being a husband and a dad (to four girls) and beekeeping. Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of joe—especially while reading.

His overall goal is to teach businesses how to make marketing logical, measurable and predictable (plan-able), so they can be profitable.

Join me in welcoming a great guest to the podcast, Matt Bailey.

Some key highlights include:

Persuasion - logic, emotion and credibility
Analytics are not wandering aimlessly but searching strategically
There is a global takeover by social media fluff
Today’s personalization is a throwback to “wizarding” of websites
You have to niche down to the right question to find the right answer
Credibility is how you present info accurately

Closing Thought: "Websites in Web 3.0 are undergoing “nichification!”

Connect with Matt:

Website:https://www.sitelogicmarketing.com/

LinkedIn:https://www.linkedin.com/in/mattbaileysitelogic/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.

Our guest today has 10+ years of experience including brand building, brand management, audience retention, demand generation, advertising, and marketing in both B2B and B2C, and private and public companies. She also has 6+ years in a leadership role growing a SaaS / B2B marketing team.

Her leadership DNA is to “simply bring change.” She challenges people to grow.And she assigns tasks that seem impossible at first, to broaden the horizon of her team. She defines the “what” and lets them figure our the “how. Currently serving as VP of Brand Marketing of SemRush.

Personal achievements, interests:

• Judge of UK and EU Content Awards, and US Social Media & Communication Awards

• Investor and advisor for Vox for dogs startup, MoM growth exceeded 30% when I joined

• Mentioned among the 25 most influential women in digital marketing by TopRank

• The only female member on the Board of Trustees for Hillel Fund in Russia, donating over $

5,000 annually

• Quoted in Marketing Rebellion best-seller by Mark Schaefer and member of advisory board for Digital and Social Media Marketing book

• Created a movie and showed it in the movie theatre

• Read 30+ books on psychology, leadership and self-development annually

• Steered a sailboat for 4 hours non-stop at night on my first sailing trip

• Love opera, ballet, watch Nutcracker once each season

• Professional athlete in high school

Join me in welcoming Olga Andrienko to the Marketing Umbrella podcast!

Some key highlights include:

SEO is getting yourself seen online, early!
Different cultures require different approaches
Language, accents and dialects matter more than geographic distinctions
Patient partnerships work best when working with clients
Agency owners understand SEO and must respectfully and patiently educate business owners

Closing Thought: "Social Media Managers are the Most Influential Marketers!"

Connect with Olga:

Website: https://semrush.com

LinkedIn: https://www.linkedin.com/in/olgandrienko/

To Learn more about Umbrella and to connect with Itamar Shafir, go tohttps://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.

Our guest today manages the team at Mediauthentic where they provide actionable data management from marketing to fulfillment. The goal is to allow businesses to stop worrying about the data and start taking action based on real-world insights.

At the same time, DataStudio.VIP is where he shares expertise & tools for teams to start making more money using Google Data Studio.

It's my pleasure to welcome J J Reynolds to the Marketing Umbrella podcast! Here are some highlights of this week’s show:

Agencies often neglect measuring and effectively utilizing true data
ROAS is often a more important measurement than Cost per Lead
You have to consistently define success AND attribution equally
"Time to Revenue" is a oft-neglected metric
The ultimate goal is for agencies to improve at their craft AND to generate additional revenue streams

Closing Thought: "Lead your teams well to simply be better than you were today!"

Connect with JJ:

Website: https://mediauthentic.com

LinkedIn: https://www.linkedin.com/in/jjreynoldsjr

To Learn more about Umbrella and to connect with Itamar Shafir, go tohttps://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.

Today’s guest is the the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies and B2B service companies, and he hosts The Digital Agency Growth Podcast. He's the author of Relationship Sales At Scale and Mastering Account Management.

Previously he was the first employee Head of New Business at the animation studio IdeaRocket. He lives in New York, and in his spare time he enjoys hurting himself via Brazilian Jiu-Jitsu.

It's my pleasure to welcome Dan Englander to the Marketing Umbrella podcast!

Here are some highlights of this week’s show:

There is an “Arms Race” of outreach between marketing agencies
Leveraging friends of friends, without spam, is an efficient scaling tactic
Anything beyond “Dunbar’s number” of contacts and networking is wasted
Focused outreach is strategic, not haphazard.
Scaling is not infinite. It still needs to be measured and strategic

Closing Thought: "if it was easy, everybody would do it. And always strive for clarity!"

Connect with Dan:

Website: https://salesschema.com

LinkedIn:https://www.linkedin.com/in/danenglander/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.

Today’s guest is the Global Chief Marketing Officer for Humanz, and is responsible for accelerating awareness and growth of the top influencer marketing and social commerce platform. His career journey and popularity as a speaker is rooted in his passion for the creator economy, belief that creators are the true marketers of today and tomorrow and his ability to simplify complicated concepts — so marketers can quickly move from understanding to application.

Prior to Humanz, he served in key roles at Ogilvy’s Paris and Johannesburg headquarters, where he helped lead the global agency’s strategic work for brands including IBM, LVMH and Nestlé. Then recruited by several media companies to assist with their digital transformation, including: Zanews, where he served as director of the International Emmy award-winning satirical news show and House of Cronies, an original political-based board game he helped launch.

He also earned an MBA from the University of Cape Town and serves on the Interactive Advertising Bureau Digital Influencer Marketing Committee.

It's my pleasure to welcome Pierre Cassuto to the Marketing Umbrella podcast!

Here are some highlights of this week’s show:

Different markets are at varying levels of maturity - same strategy but different tactics
Marketing is always a personal connection. Marketing is about people. Never forget that.
Build it and they will come only happens in the movies. Sell it first, them build it.
Focus on fundamentals. Be great at the things that have the highest ROI

Closing Thought: "Follow the Traction. Follow the Inertia!!"

Connect with Pierre:

Website: https://humanz.com

LinkedIn:https://www.linkedin.com/in/pierrecassuto/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.

Our guest today is a previous mental health therapist turned show host and digital business owner. After her hobby podcast NFTs for Newbies hit one million downloads in just 8 months, she fell in love with Web3 and is now actively studying how online communities are not only building successful projects but are also “humanizing” the internet. She also led a strong community movement called Unconventional Leaders that has broad impact across a variety of sectors.

It's my pleasure to welcome Heather Parady to the Marketing Umbrella podcast!

Here are some highlights of this week’s show:

-Action, to be Effective, Requires Clarity

-Communities require three things:

Clear Ethos;
Development of Leaders;
Sequential Engagement and/or Gamification
A Sense of Belonging for Its Members

-Every Business Needs a Digital Wallet

-NFTs are Basically Access to a Community

Closing Thought: "Building and Audience is Not Necessarily Building a Community!"

Connect with Heather:

Website: https://heatherparady.com

LinkedIn:https://www.linkedin.com/in/heatherparady/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to episode 44 of The Marketing Umbrella with Itamar Shafir. Listen in as our host Kevin Prewett chats with Community Builder and Business Coach Molly Trotter.

As a former television news anchor and making appearances on ESPN, our guest today has helped thousands of people share their real, bold and authentic voice unapologetically. Nearly a decade of experience in front of the camera has earned her the title of a master communicator and she has helped hundreds of coaches lock in their confidence using their real voice to grow their business.

She is a Co-Founder with Girl Power Alliance helping Christian women grow through Christ-centered resources for personal and professional development. At GPA we believe there is NO competition in the Kingdom.

Here are some highlights of this week’s show:

· Building Community is difficult but vital for growth

· To effectively build community, you have to “Enroll Others in Your Vision”

· Building strategic partnerships is crucial in building community and expanding your agency services

· Messaging is simply identifying the top 3 problems your customers has and solving for them.

Closing Thought: "Your story is always mentoring someone else, always!"

Connect with Molly:

Website: https://girlpoweralliance.com/

LinkedIn: https://www.linkedin.com/in/molly-trotter-4937824b/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to episode 43 of The Marketing Umbrella with Itamar Shafir. This week our host, Kevin Prewett, chats with StoryBrand Expert Katy Ward.

Katy is a StoryBrand Certified Guide & Copywriter. She works with holistic wellness companies to create a clear message and a transformational customer journey. After writing hundreds of emails, websites, funnels, and sales scripts, Katy has a knack for seeing the soul of a brand and communicating it in a way that attracts and inspires the right audience. She also excels at blending seemingly disparate elements like art and community into her marketing strategies.

Here is what to expect on this week’s show:

· Learning how to truly discover who is your ideal customer and what do they truly want

· Understanding the Psychology of Attention

· How to Capture Their Attention Through Storying

· Diving into the Process of Customer Identity, Customer Motivation and Customer Behavior

· The Simplicity of Marketing in the Hero's Journey

Closing Thought: "First hear them, then educate them through their customer journey."

Connect with Katy:

Website: https://marketingmadesimple.com http://katyward.com/

LinkedIn: https://www.linkedin.com/in/katy--ward/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to episode 42 of The Marketing Umbrella with Itamar Shafir. This week our host, Kevin Prewett, chats with Marketing Tech Founder, Laura Bell Greeno.

Laura spent the last twenty plus years honing her natural creative talents as a marketer while building and growing dozens of successful startups, including her own digital marketing agency and ecommerce software company she sold for nearly $10 million in 2019.

She started in sales for a digital marketing and advertising company in 1999, was recruited into technology consulting in 2006, then moved further into the strategic side of marketing just as her technology background distinctively positioned her for the digital age.

Currently, she helps other entrepreneurs and small businesses build internal digital marketing teams and develop marketing plans as a hybrid coach/consultant. Most clients learn to think both creatively and strategically about how to grow and organize marketing efforts for maximum profitability.

Featured on: Entrepreneur Magazine, Forbes, Inc Magazine, MarTech Today, Search Engine Land, NASDAQ, Small Business Trends and more. As you can see, being a serial founder is in his DNA…

Here is what to expect on this week’s show:

· Learning how to vet potential employees well

· Using SWOT analysis in hiring

· Integrate your systems internally before exporting the service as an offering

· Scale proportionately to your ability to deliver

· Every client is an opportunity for R & D

Closing Thought: Moving forward, it will be crucial to multiply yourself utilizing the “gig economy,” in order to scale quickly.

Connect with Laura and Webscout:

Website: https://webscoutcoaching.com

LinkedIn: https://www.linkedin.com/in/laurabellgreeno/

To Learn more about Umbrella – please visit https://umbrellaus.com

Welcome to episode 41 of The Marketing Umbrella Podcast.. This week we shift to a new voice behind the mic, Kevin Prewett. Kevin sits down with Arjun Rai, founder of HelloWoofy. and they talk about how social media can be effectively harnessed and successfully utilized in your marketing agency strategy.

Arjun is a New York City based entrepreneur and has been networking with some of the most well-known entrepreneurs in the city and globally. A few weeks into college, he launched a startup, Fuelbrite.com, a social media agency focused on small businesses and startups, and a student-focused organization called TheBizDen.

His third startup, Wrkbench.io was a virtual collaboration space designed for creatives. And after spending a few years and learning the ins and outs of running a venture backed startup, he set out to modernize another industry related to his former passion of social media. The startup would become HelloWoofy - a social media management platform driven by artificial intelligence to help small to medium sized businesses with digital marketing.

Featured on: Entrepreneur Magazine, Forbes, Inc Magazine, MarTech Today, Search Engine Land, NASDAQ, Small Business Trends and more. As you can see, being a serial founder is in his DNA…

Here is what to expect on this week’s show:

What Arjun means when he says Smart Marketing for Underdogs
Equity crowdfunding can be powerful and effective
Direct Mail is still a viable and lucrative marketing channel
Continuous customer feedback drives innovation
Facebook groups are a great option to build community around your agency
Web3, IoT and Meta will soon dominate, so get ready

Closing Thoughts:

Arjun jumped into the marketing tech space simply because “He thought he could do it better!”

“You don’t have to outrun everyone, just your closest competitor”

Connect with Arjun and HelloWoofy:

Website: https://hellowoofy.com

LinkedIn: https://www.linkedin.com/in/arjunrai/

Twitter: https://twitter.com/arjunraime https://twitter.com/WoofyHQ

Facebook Group: Content Masters - https://www.facebook.com/groups/1644716838875572

Instagram: https://www.instagram.com/hellowoofy/

To learn more about Umbrella visit https://www.umbrellaus.com

Selling Like A Warrior With Jason Forrest Welcome to episode 40 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Vincenzo Ruggiero and they talk about sales and how to create the successful mindset and approach so that your company’s sales team (or even just your company’s one salesman) can achieve consistent success. Jason Forrest is CEO at FPG (Forest Performance Group), a national sales training company. He is an award-winning executive, the author of seven books, and the creator of cutting-edge sales and leadership training programs. The winner of four international Stevie Awards for his Warrior Selling and Leadership Coaching training programs, Jason is also an award-winning author of five books, including Leadership Sales Coaching – rated as one of Selling Power Magazine's Top Sales Books. Additionally, Inc. Magazine has named FPG as one of the Nation’s Best Workplaces for 2017 and Fastest Growing Companies. Here is what to expect on this week’s show: · Jason’s background and how it is he came from a family where selling was valued. · The three major steps of any successful sale regardless of the industry or price of product. · Why it’s important to see improving sales as improving lives, and how this thought practice can help. · Whose job is it in a small business to provide the differentiation to the client? · Tips for critical behavioral changes, ones that will change your business life as well as your personal life. · How personality types play into one’s ability to sell. · Why it is that Jason will not help you hire your first salesman, and what that says about how a company needs to think about investing in their sales team. · How do you keep motivation up, through the ups and downs, for your people in sales. Relevant links: Fpg.com maryandjasonforrest.com Connect with Jason:

LinkedIn: https://www.linkedin.com/in/jasonforrest/ Twitter: https://twitter.com/jforrestspeaker Facebook: https://www.facebook.com/ForrestPerformanceGroup/ Instagram: https://www.instagram.com/forrestperformancegroup/

Learn more about your ad choices. Visit megaphone.fm/adchoices

KISS CRM for Small Business with Vincenzo Ruggiero Welcome to episode 39 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Vincenzo Ruggiero and they talk about some of the digital tools that he has created at Overloop and the reasons he believes approaching these aspects of an agency’s business correctly will help it to thrive. Vincenzo is a web entrepreneur for almost 15 years. He launched his first SaaS company in 2007. Since then, he has already launched 5 other successful companies and sold 3 of them. He is currently the Founder & CEO of Overloop (formerly Prospect.io), a CRM built around inbound & outbound conversations. Today they are a team of 12 and are helping more than 1,000 customers everywhere in the world. They are totally self-funded and have been profitable for more than 6 years now. Here is what to expect on this week’s show: · A look into Vincenzo’s interesting background and how he ended up being the head of - · What Vincenzo thought was missing in other CRM tools that lead him to develop Overloop. · Is Overloop good for agencies or is it good for the clients of the agencies? (And why) · Vincenzo takes us through an example flow of how an agency would use Overloop successfully. · How Vincenzo approaches automating cold email outreach to improve an agency’s outbound sales. · How the forecasting tool within Overloop works. · Thoughts on how to best approach cold outreach as an agency (such as do you use links in an email, should you use an email database?). · A look into Vincenzo’s 1x12 project, which gives away 1% of his revenue each month to different charitable projects. Relevant links: https://overloop.com https://vincenzo.be Connect with Vincenzo:

LinkedIn: https://www.linkedin.com/in/vincenzor Twitter: https://twitter.com/vincenzor

Learn more about your ad choices. Visit megaphone.fm/adchoices

Doing Influencer Marketing on Small Budgets with Neal Schaffer

Welcome to episode 38 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Neal Schaffer and they discuss what influencer marketing is, how you should think about it as an agency or small business, and some advice for how to be successful online through content and social connections.

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.

Here is what to expect on this week’s show:

Neal’s background and how he got into influencer marketing, which is not what he initially did in his professional career.

A look at the differences between an agency and a fractional CMO, which Neal is.

A look at what influencer marketing is and what Neal’s unique understanding of it is comprised of.

How to understand the importance, and real value inherent, within the number of followers that influencers have (and the numerous types of influencers).

Can a small business afford to work with influencers?

Can you keep B2B influencer marketing within the realm of micro influencers or do you need to go larger?

Recommendations for tools that you can use within influencer marketing (and tools maybe you shouldn’t use).

How important is social media for your business really?

How important is short form video for your business (the Tik Tok model)?

Thoughts on what social media is going to look like in the next few years.

Relevant links: https://nealschaffer.com Connect with Neal: Twitter: https://twitter.com/nealschaffer Facebook: https://www.facebook.com/NealSchafferPage LinkedIn: https://www.linkedin.com/in/nealschaffer/ Instagram: https://www.instagram.com/nealschaffer/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Make Sense of TOKENS for Digital Marketers with Joe Pulizzi Welcome to episode 37 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Joe Pulizzi (again) and they discuss NFTs, the future of the creator economy, the meta-verse, and more. This may seem unconnected to marketing at first, but you’ll hear how this emerging world will effect the future of digital marketing. Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute, the leading content marketing educational resource for enterprise brands. CMI produces the largest in-person content marketing event in the world, Content Marketing World, held every September in Cleveland, Ohio, which has been attended by half the Fortune 50. He has spoken at more than 200 locations and 10 countries around the world advancing the practice of content marketing. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. Joe is currently spending his time at the Orange Effect Foundation, which is his foundation and delivers funds to children and families for speech therapy services and technology. OEF delivers grants to hundreds of children in 25 states. Here is what to expect on this week’s show: · An introduction into Joe’s background in “the creator economy” and a bit of his knowledge surrounding NFTs and the block-chain related economy. · A breakdown of how NFTs work and the various way they can be used (which may surprise you). · How does legal verification work for NFTs and their owners? · Some of the implications for NFTs, digital wallets, and digital ownership for amazing real-world value as well as the meta-verse. · Advice for digital marketers on how to take the first steps in becoming knowledge of, and being involved in, this new digital world. · Will NFTs be useful for things such as funnels? · What to expect in the Creator Economy Expo that is later this year in May. Relevant links: TheTilt.com Jp@thetilt.com Theorangeeffect.org Connect with Joe: Twitter: https://twitter.com/joepulizzi Facebook: https://www.facebook.com/JoePulizziAuthor LinkedIn: https://www.linkedin.com/in/joepulizzi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Introverts Are The Best Sales People? With Matthew Pollard Welcome to episode 36 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Matthew Pollard and they discuss his amazing insights into sales (and just how one should communicate themselves to others in business) and what exactly the introvert advantage is in sales, but also how extroverts can just as easily learn these skills. It’s amazing, he really breaks down sales and branding in a novel way that’ll make you rethink how you speak about yourself and your business. Matthew Pollard is an internationally-recognized consultant, speaker, blogger, author, mentor, coach, and serial entrepreneur with five multi-million dollar business success stories under his belt, all before the age of 30. He is the founder and CEO of Rapid Growth, LLC, dedicated to achieving maximum ROI for businesses of all sizes. Though his client list includes multiple Fortune 500 companies, his real passion is helping small business owners end the overwhelm, eliminate the stress and guesswork, and get on a clear path to Rapid Growth. Called “the real deal” by Forbes, his methods have transformed over 3500 businesses to date. Here is what to expect on this week’s show: · How Matt started 5 multimillion dollar businesses and how he came to begin helping others grow their businesses as well. · How Matt was able to take in lessons on sales and increase his success rate, all while being highly introverted and not being able to read quickly. · Where the inspiration for writing about the advantages of being an introvert came from. · Tips for the processes and education that one (especially introverts) can take on to become better at sales. · Tips for not being seen as a commodity and for sidestepping the initial battles that often bog down sales reps that are having problems. · The power of having a differentiated and unified message for selling your self, your product or your service. · The role of emotional intelligence and how introverts or extroverts can either learn this skill or foster it within themselves for success in business. · How should one go about product positioning? Links: https://matthewpollard.com/ Introvertsedge.com Connect with Matt: Twitter: https://twitter.com/MatthewPollard_ Facebook: https://www.facebook.com/MatthewPollardSpeaker LinkedIn: https://www.linkedin.com/in/matthewpollardspeaker/ Instagram: https://www.instagram.com/matthewpollardspeaker/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How An Affiliate Marketing Program Works And Why You Need One Welcome to episode 35 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Arlen Robinson and they do a deep dive into what affiliate programs are and how affiliate marketing software can help companies and agencies grow their customer base. Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses the opportunity to setup and manage their own affiliate and customer referral programs. With over 20 years of experience managing and running various aspects of the company, Arlen has a wealth of information that he can share. His current responsibilities involve leading all business development activities for the company as well has hosting a Weekly podcast known as the Ecommerce Marketing Podcast in which he interviews various marketing experts about successful ecommerce marketing strategies. Here is what to expect on this week’s show: · A bit about Arlen’s background, who is the first affiliate expert to be on the show. · The impetus behind the creation of Arlen’s affiliate marketing software. · The basics of how an affiliate programs works to improve a company’s ability to find new customers. · How the size of a company interacts with their need of an affiliate program (hint: most need to use one!). · Who pays all these affiliates, who tracks it, how is all of this managed? · How can a marketing agency, as opposed to a traditional company, use an affiliate program to grow their business? · Some of the initial fees that can be involved to join other already established affiliate networks, and how the commission system can then work afterwards. · How does an affiliate marketing program work for offline businesses? · How influencers are also a kind of affiliate program, in a way, and information about how one can get in contact with the right ones. · What is a recommended starting budget to gain traction with micro influencers if you are a small business? · Where can one go to become more educated on affiliate marketing. Links: https://arlenrobinson.com Connect with Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 LinkedIn: https://linkedin.com/in/arlenrobinson/ Instagram: https://www.instagram.com/arlenyohance/

Learn more about your ad choices. Visit megaphone.fm/adchoices

The 80/20 of Sales & Marketing with Perry Marshall

Welcome to episode 34 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Perry Marshall and they discuss his insightful and powerful thoughts on sales and business in general, which often revolves around his (now) famous 80/20 rule.

Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine and has authored eight books. At London’s Royal Society he announced the world’s largest science research challenge, the $10 million Evolution 2.0 Prize. His reinvention of the Pareto Principle is published in Harvard Business Review, and his Google book laid the foundations for the $100 billion Pay Per Click industry. He has a degree in Engineering and lives with his family in Chicago.

Here is what to expect on this week’s show:

How Perry got his start in his business, which began from being an engineered and being laid off with a pregnant wife.

How direct mail and a successful first company led to the creation of a marketing agency and becoming a consultant.

Why the 80/20 rule is the “North Star” of business, that can help any company in any industry.

Why, in business, you have to learn what “class to get a straight A in” which ones to ignore to go supernova and be wildly successful.

Why there is not a single sales personality type, and why people have to embrace their personality type to be successful.

Why you have to find your own marketing DNA as opposed to try and follow other people’s paths, regardless of how successful they’ve been.

How do you use 80/20 to build a personal USP?

What you need to look for in a potential client before decided to work for them.

Why sales is not a convincing people process, it is a disqualifying people process.

What in business doesn’t run according to the 80/20 rule.

Links Mentioned: Sell8020.com

Connect with Perry: Twitter: https://twitter.com/perrymarshall Facebook: https://www.facebook.com/perrymarshallcom LinkedIn: https://www.linkedin.com/in/perrymarshall/ Instagram: https://www.instagram.com/perry.marshall/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices

Multiple Offers Translate To More Successful Agencies With Itamar Shafir Welcome to episode 33 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with… himself! This week he provides a presentation on why one should offer multiple offers, how that can translate into more business, and advice for how to go about it. Here is what to expect on this week’s show: · An introduction of the important question, what’s better, being a marketer that offers a couple services or one that offers many of them? · The downside of having a “binary conversation” where clients can said yes or no to just one solution you are providing. · The upside of having many solutions to offer to your clients. · The 4 things a business, a marketing agency, needs today to be ready to scale and the options they have for scaling. · The services that Umbrella US offers that can help you in these tasks. · The importance of having one provider of review management. Links: https://www.umbrellaus.com Connect with Itamar & Umbrella US: Facebook: https://www.facebook.com/Umbrella-Micro-Enterprises-479426332432906 LinkedIn for company: https://www.linkedin.com/company/umbrellamicroenterprises/ LinkedIn: https://www.linkedin.com/in/itamarshafir/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Improve Your Sales, Understand Your Tools, And Hire Salespeople

Welcome to episode 32 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Mark Hunter and they discuss how one should effectively and realistically approach sales, sales tools, and how to hire others who will do sales for you.

Delivering insights based on 30+ years of sales leadership experience, Mark Hunter's style–live and online–is perhaps one of the most memorable elements of his performances, being both high-energy and blunt. Hunter is known for challenging people and the sales myths they cling to. His message is not for the timid; it's for the organization that knows change is required and must happen now. Recognized as a Top 50 Most Influential Sales and Marketing Leader, Hunter travels globally nearly 230 days per year, working with companies to help them grow their top-line sales and bottom-line profits. His keynotes and training workshops are centered on Prospecting (developing a prospecting strategy to allow you to attract better prospects you can close fast), maximizing price (the art of avoiding the discount and getting full-price every time), selling leadership (showing sales teams and sales managers what it takes to be seen as a sales leader), sales motivation (preparing the salesperson to win).

Here is what to expect on this week’s show:

A look into Mark’s background and how he ended up being a thought leader when it comes to sales.

The similarities and differences about a sales pitch coming from a Fortune 500 company or from a young startup company.

How to approach the structure of storytelling (hint: do your homework), which is so very important, when it comes to your sales approach.

Mark’s thoughts about how to effectively prospect new clients and the importance of social media in this process.

The channels that Mark prefers for prospecting new clients and why.

Why you need to know that the person who is attracted to you on price will leave you on price.

The difference between the Sales Hunter, the Sales Closer, and the Sales Farmer.

The importance of knowing your ideal customer profile and how that can change the game when it comes to communicating with potential clients.

Why for when it comes to sales tools you should keep it simple and keep it effective.

How do you find and hire good salespeople?!

Links: TheSalesHunter.com

Connect with Mark: Facebook: https://www.facebook.com/TheSalesHunter/ Twitter: https://twitter.com/thesaleshunter Instagram: https://www.instagram.com/thesaleshunter/ YouTube: https://www.youtube.com/user/TheSalesHunter LinkedIn: https://www.linkedin.com/in/markhunter/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Video Questionnaire Funnels That Get Insane Results With Daniel Levis Welcome to episode 31 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Daniel Levi’s and they discuss his insights as a copywriter and more importantly the unique and successful systems he’s created to create an inbound sales funnel that can positively alter your business. Since 2004, Daniel’s brilliant marketing strategies and copywriting services have been helping both large direct marketers as well as hundreds of home based entrepreneurs to use the Internet to sell more effectively. He has also personally trained and mentored a number of up and coming info-marketers and copywriters and currently spearheads the development of the Science of Client-Getting suite of products — the net’s premiere list-building and monetization utility. Here is what to expect on this week’s show: · A look into Daniel’s background and how he got into copywriting and then funnel creation. · Information on what Daniel has created at The Science of Client Getting, where he automated client getting client serving systems. · Why Daniel doesn’t recommend writing simple cold emails to try and get hired by potential clients. · Daniel’s process to qualify leads and to then to have them book a call so as to make them come in to you, where you have the authority. · In building a funnel, how important is it that the sales conversation follows the same narrative as the video in the lead magnet? · What it means to borrow someone else’s traffic, and their lists, and why this is important when starting off and trying to grow your agency and build a reputation. · What do you do with people who don’t book an appointment with you? · Why Daniel’s opinion on having a single offering versus multiple may surprise you. · How do you position something that inherently is commoditized? Links: DanielLevis.com SellingtoHumanNature.com Connect with Daniel: Twitter: https://twitter.com/daniellevis LinkedIn: https://www.linkedin.com/in/daniel-levis-358a093/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Crushing Cold Reachout With Guillaume Moubeche Welcome to episode 30 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Guillaume Moubeche and they discuss his company lemlist, how they help people create effective and personalized cold emailing campaigns and Guillaume’s thoughts on the structure of effective cold emails and cold email campaigns. Guillaume Moubeche (or G as he likes to be called) is the co-founder and CEO of lemlist which allows you to personalize cold emails and automate follow-ups. He is an email and social marketing master. He is on a mission to help 1,000,000 entrepreneurs to build a profitable business by 2025. In 3.5 years, we went from 0 to $8 million ARR at lemlist, 10k+ customers worldwide, without any funding. He excels at helping SaaS businesses and implementing B2B growth strategies. Here is what to expect on this week’s show:

Guillaume’s interesting background and how he went from having a masters in chemical engineering to starting an email marketing company.

A look into how G started lemlist with $1,000 and became a $10m company within 3 years.

How G was able to learn about the features that he should offer within a cold email reach out service.

What personalization is, what it isn’t, and how to employ it to your emails successfully.

The factors that play into whether an email actually gets into another’s inbox, and then whether it gets read or not.

How is lemlist able to help people with personalization and the creative aspect of emailing.

How it works when a team of people are doing email outreach and you want to avoid duplicates or confusion.

How lemlist helps clients close deals beyond cold email outreach.

The impressive AI that lemlist is working on that’ll personalize emails through using data on other sites such as LinkedIn.

A breakdown of the structure of the contents of an effective cold email, and the structure of an effective cold email campaign.

Links: Lemlist.com https://www.guillaumemoubeche.com Connect with Guillaume: Twitter: https://twitter.com/GuillaumeMbh Instagram: https://www.instagram.com/guillaume_moubeche/ Youtube: https://www.youtube.com/c/GuillaumeMoubeche/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Mind Tools To Grow Your Business With Lisa Larter

Welcome to episode 29 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Lisa Larter and they discuss how she is renowned for helping businesses learn how to grow.

Lisa Larter is a high school drop out who successfully worked her way up the corporate ladder until her entrepreneurial spirit took over in 2006. Since then, she's built and sold companies and generated millions of dollars in sales. She spends the bulk of her time helping others develop strategies for building their own profitable businesses. Her clients describe her as a rarity because she understands business strategy, and how to leverage social media by turning connections into paying customers. She has an uncanny ability to give her clients clarity around their money, mindset, and marketing.

Here is what to expect on this week’s show:

Information about how Lisa got started helping businesses grow and how being a high school dropout played into that.

The main areas that Lisa finds business owners need to work on to grow their business.

Advice to agency owners about the number of products they works with and how to advise the businesses they work with about the correct number of products to work with.

Information about the rule of 3 and 10 and what it means for how to grow a business.

How Lisa deals with accountability and getting things done with those she works with.

Do friends work well when it comes to getting actionable advice?

How important is to look beyond marketing and look at a business as a business?

Great books to great if you looking to help businesses grow.

Information on the program Lisa created about applying one concept from helpful books into your business.

Links: Blog: https://lisalarter.com/blog/

Connect with Lisa: Twitter: twitter.com/LisaLarter Facebook: LisaLarter.com/facebook/ LinkedIn: https://www.linkedin.com/in/lisalarter/ Instagram: https://www.instagram.com/lisalarter/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices

Tapping eCom Clients for Mega Growth with Norm Farrar Welcome to episode 28 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Norman Farrar and he unpacks some of Norm’s extensive knowledge about what it takes to be a success on Amazon, what the future hold for e-commerce, and much more. This episode is filled with useful advice, especially if you are a marketing agency working with an “etail” business. Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a nationally recognized speaker and thought leader, Norm has championed a variety of products and brands to generate sales of over $1 million in sales monthly. Throughout his career, Norm has sold over 100 million dollars in sales between his own products and services and the opportunities he has brokered for clients. Today, in addition to running a diverse catalog of companies including AMZ Club and PRReach (The world’s first video press release company), and he focuses on guiding individual sellers, brands, and manufacturers to worldwide dominance on Amazon and top-earning sales sites. Here is what to expect on this week’s show:

Information about Norm’s background, why he went into e-commerce, and what exactly it is he is up to today.

How it is that Norm found himself eventually with a company that offered complete vertical integration, often to Fortune-500 companies.

The ability of perceived value to increase one’s margins while also making the consumer much happier with their purchase.

How different are the mechanics and marketing for offline and e-commerce companies/products?

How does one go about choosing clients to work with? Are they all worth working with or should you be very selective (hint: it depends upon the product)?

Information about the Omni channels that Walmart and Amazon are offering and what this could mean for the new world of “etail” and small retail businesses.

What are the secrets behind a product launch on Amazon?

The specific marketing options behind gaining authority and initiating a successful launch on Amazon (PPC on Amazon, Google Ads, influencers, etc.).

Links Mentioned: https://normanfarrar.com Connect with Norman: Twitter: https://twitter.com/normfarrarjr?lang=en YouTube: https://www.youtube.com/channel/UCHyNHknIKLu98jNtgon13SA Facebook: https://www.facebook.com/groups/lunchwithnorm LinkedIn: https://ca.linkedin.com/in/normanfarrar Instagram: https://www.instagram.com/normfarrar/ Email: norm@AMZclub.club & norm@privatelabellegion.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Legally Steal Winning Ad Campaigns with Mike Roberts Welcome to episode 27 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Michael Roberts and they discuss his business SpyFu and how it allows people to see their competitors’ ad campaigns, as well as other topics related to search. SpyFu President and Founder Mike Roberts understands search marketing from different angles. Having founded SpyFu in 2006 and introduced Recon Files in 2010, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. His creations fuel success for many entrepreneurs, but as SpyFu President, Mike puts himself in the mind of a search marketer just trying to make sense of challenges ahead. Here is what to expect on this week’s show:

Michael’s background and what led him to create SpyFu and a little information about the companies he started before SpyFu.

What exactly it is that SpyFu does (a way to see your competitors keywords, SEO campaigns, etc.).

An example of how a small agency would use SpyFu after landing a new client.

Why your ad copy is paramount to the optimization and efficiency of your campaign as well as your quality score.

Information about the prebuilt campaigns that SpyFu offers for hundreds of different niches.

How the leads functions works on SpyFu and how it could be useful for you.

The new features coming out in SpyFu’s next release, which has components that Michael has wanted to release for 7 years.

What does the future have in store for search in general and for SpyFu.

Links Mentioned: Spyfu.com Connect with Michael & Spyfu: Twitter: https://twitter.com/mrspy Facebook: https://www.facebook.com/SpyFu/ LinkedIn: https://www.linkedin.com/in/mrspy/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Content Marketing For Soloprenures with Joe Pulizzi Welcome to episode 26 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Joe Pulizzi and they discuss Joe’s thoughts on content creation for businesses and then the content marketing thereafter. Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. is now available. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states. Here is what to expect on this week’s show: · A little bit about how Joe got into marketing and his part in coining the term “content marketing”. · Where does content marketing cross the line and become advertising? · If time and budget is limited but you want to get noticed, what do you do (hint: go small)? · What’s the minimum viable content production that you need to do to create a change in your business? · Where are we going with AI being able to produce content that gets real results or automate parts of the marketing process well? · As a small agency, what two kinds of content should you create to get the best results for your time? · How do you go out an actually build an audience? · How you can get content marketing tips through Tilt, Joe’s company. · How Joe has tokenized (through crypto) user’s experience through Tilt, and how you can get some of his coins for free! · Information about the Orange Effect Foundation, the charity Joe started with his wife, that helps underprivileged kids get speech therapy. Links Mentioned: Jp@thetilt.com Theorangeeffect.org Connect with Joe: Twitter: https://twitter.com/joepulizzi Facebook: https://www.facebook.com/JoePulizziAuthor LinkedIn: https://www.linkedin.com/in/joepulizzi/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Guaranteed $1M Growth in 1 Year with Seth Green Welcome to episode 25 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Seth Greene and they discuss his innovative direct response marketing program that uses podcasts and books to offer clients a way to substantially grow their revenue while also improving their professional relationships and legitimizing themselves within their business. Seth Greene is a nationally recognized marketer who is the nation’s foremost authority on growing local businesses through direct response marketing podcasts, and the only person to be nominated three times for the GKIC Dan Kennedy Marketer of the Year Award. Seth Greene is the founder of Market Domination. You may have seen him in conversation sharing his wisdom on NBC, CBS, Forbes, INC, or Moneywatch. Or maybe you’ve heard him on the Sharkpreneur podcast, which he co-hosts with Shark Tank’s Kevin Harrington, and was deemed “One of the Top 10 Podcasts to Listen to” by Nasdaq. He is an 8-time best selling author as well. Here is what to expect on this week’s show: · How Seth got into marketing, from begging his wife to borrow money to work with Dan Kennedy, to quickly starting Market Domination and being off to the races. · What Seth would have done differently in the beginning at Market Domination if he could do it over again. · How Seth came to see that podcasting would be a great marketing tool, for himself and his clients, and how he generated new clients from it as well as substantial revenue. · The importance of creating of niche for yourself as a marketing agency. · How the people you’ve interviewed on a podcast shows potential clients the level of your legitimacy and makes closing deals so much easier. · How podcasting can help you to uncover new clients both through the guests you interviewed but through the referrals those interviews creates. · How the way Netflix and YouTube operate should influence the way you operate your website, even if it’s not video based. · How is it that Seth can guarantee his clients an improvement in their revenue of $1m in 1 year. Links Mentioned: seth@marketdominationprogram.com Marketdominationllc.com Connect with Seth & Market Domiantion: Twitter: https://twitter.com/mktdominationus?lang=en Instagram: https://www.instagram.com/market_domination_llc/ Facebook: https://www.facebook.com/MarketDominationLLC/?fref=ts&ref=br_tf LinkedIn: https://www.linkedin.com/in/seth-n-greene-3a90801b1/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Get To 4M Monthly Visitors On Your Blog With Neil Patel Welcome to episode 24 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Neil Patel and they discuss what he is currently doing at Neil Patel Digital, what the future holds for digital marketing, and how exactly he gets the traffic to his sites that he does. Neil Patel is the Co-Founder & CMO of Neil Patel Digital. He is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil has helped Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow through marketing. His marketing blog generates over 4 million visitors per month (51% of them spend money on paid ads), his Marketing School podcast generates over 1 million listens per month.

Here is what to expect on this week’s show: · Background information about Neil and how he came to create his own very well known agency. · The simple steps to building a blog that gets the impressive traffic that Neil’s does. · Advice for a smaller marketing agency that has a client with a minimal budget that is still looking for tangible growth (hint: create a niche client type). · Why clients have to be a good fit for Neil to work with them, and why he believes in not working with certain types of companies. · Why Neil created Ubersuggest, which allows one to examine some of their competitors’ SEO strategies. · A look at Neil’s humble beginnings, which included janitorial work and selling vacuums door to door, and how those skills have helped him in the world of digital marketing. · What does the future hold, will AI be taking the place of people in this business? · Real world examples of how Neil Patel has approached marketing differently with unique and creative solutions for his clients. Links Mentioned: https://www.neilpatel.com Connect with Neil: Twitter: https://twitter.com/neilpatel Instagram: https://www.instagram.com/neilpatel/ Facebook: https://www.facebook.com/neilkpatel LinkedIn: https://www.linkedin.com/in/neilkpatel Learn more about your ad choices. Visit megaphone.fm/adchoices

Rethink Your Email Marketing With Tom Kulzer Welcome to episode 23 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Tom Kulzer and they discuss his company AWeber and have an informative conversation about all things email marketing. Tom Kulzer is the founder and Chief Executive Officer at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization that has enabled over one million customers to grow their businesses, all without public or venture funding. Here is what to expect on this week’s show: · How Tom ended up being a leader in email marketing, which all started from endeavors he did in college when modems were still dial-up. · How Tom saw a problem he could solve for others, something he believes all good marketers should do. · The basics of what AWeber is and the services it offered initially and still does now. · A basic understanding of how tagging works within AWeber and how it is similar to setting up a sales funnel. · Why your Thank You page is the most important part of the process when someone signs up for a mailing list, and how to use it properly. · Tom’s thoughts on cold emailing as a marketing tactic. · How to think about inbox management and how the way you interact with your emails affects how your email service will organize your emails. · Advice about crafting a subject line that gets people to open and read what you wrote. · What analytics should we be paying attention to with our email campaigns, and which ones should we not get hung up on? · What will email marketing look like in 5-10 years? Links Mentioned: Aweber.com Connect with Tom & AWeber: Twitter: https://www.twitter.com/aweber Instagram: https://www.instagram.com/aweber Facebook: https://www.facebook.com/aweber LinkedIn: https://www.linkedin.com/in/tomkulzer/t Learn more about your ad choices. Visit megaphone.fm/adchoices

Turn Data Into Sales With Matt Bailey Welcome to episode 22 of The Marketing Umbrella. This week Itamar welcomes Matt Bailey to the show and they discuss how to properly evaluate data and why that task is so important to digital marketers.

Matt Bailey has taught Google employees to use Google Analytics, consulted with Experian on presenting data, presented search marketing training to Procter & Gamble, developed online marketing workshops for Microsoft & Orange Telecom. He is one of the highest-rated speakers for his ability to communicate complex information in a practical, humorous way. He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (Fall 2015), and Teach New Dogs Old Tricks (2017). With nearly 20 years in the online marketing industry, Matt boasts years of experience and impressive consulting roster including; IBM, Google, Microsoft, Hilton International, Gerber Life, Experian, Disney, ESPN, Travel Weekly, American Greetings, Toys R' Us and The Direct Marketing Association. Here is what to expect on this week’s show: ● Matt’s backstory, and how he started in real estate sales before ending up founding SiteLogic and becoming a thought leader in digital marketing. ● What’s beautiful about digital marketing in Matt’s eyes. ● Thoughts on how to evaluate and prioritize analytics and the overwhelming amount of data a marketer may be faced with. ● How to determine and nurture your leads and their quality. ● How to think about asking the right questions of your client, and why it is so darn important in developing a marketing plan. ● Why the way you think about a client’s bounce rate is probably incorrect. ● How evaluating data, and having the right person to do so, fundamentally alters your client’s perception of your work. ● What’s offered at Learn.SiteLogic.com and the types of eduction and sincere feedback you will acquire (if you are willing to take it seriously). Evaluate Your Data Properly So As To Turn It Into Profitable Action With Matt Bailey Links Mentioned: https://www.sitelogicmarketing.com

Connect with Matt: Twitter: Twitter: https://twitter.com/sitelogic?lang=en Facebook: https://www.facebook.com/SiteLogic/ LinkedIn: https://www.linkedin.com/in/mattbaileysitelogic/ Instagram: https://www.instagram.com/mattbaileysl/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices

Maximizing Email Marketing With Matt Bacak

Welcome to Episode 21 with Matt Bacak. In this week’s episode Itamar sits down with Matt Bacak and they discuss all things email marketing and how modern digital marketers should think about it. Matt Bacak is the founder of the EPC Institute and a Award-Winning Email Marketer. He started marketing online in 1997 and has been email marketing since 1999. Matt has sent well over a billion emails in the last 18 years. At last count, he’s done over 8,000 email split test rounds. His lists are growing by up-to 10,978 subscribers a DAY! He runs the List-Building club on Facebook with over 18,000 Amazing List Building Club Members. He holds the record for most affiliates ever signed up for a JV Giveaway launch, 2,656. Matt holds the record on Clickbank for the highest gravity ever. Matt Bacak’s book “The Ultimate Lead Generation Plan” became a “#1 Best Selling Book” in just a few short hours using the secret power of leads and big lists. He has helped a number of clients target his specialty, opt-in email direct marketing systems. He is not only a sought-after digital marketer but has also marketed for some of the world’s top experts whose reputations would shrivel if their followers ever found out someone else coached them on their email marketing.

Here is what to expect on this week’s show: ● Matt’s start as a direct response marketer and how he eventually dove into email marketing exclusively. ● Tips for how agencies can show their uniqueness when they email. ● Does Matt still do direct mail “lump mailing”? ● What Matt does for lead generation and how he lets the data tell him what to do. ● How Covid affected people’s relationship with email and will continue to do so. ● How to join the email marketing discussion at Matt’s List Building Club Facebook page. ● The reality about where the line is with being truthful in your marketing campaign. ● What falls under the ethical marketing umbrella for your campaigns? Important links: https://www.facebook.com/groups/listbuildingclub/ http://aboutmattbacak.com http://www.consultwithmatt.com

Connect with Matt: Twitter: https://twitter.com/mattbacak Facebook: https://www.facebook.com/MattBacak LinkedIn: https://www.linkedin.com/in/mattbacak/ Learn more about your ad choices. Visit megaphone.fm/adchoices

How Any Business, Micro To Massive, Can Optimize Their Conversion Rate With Tal Revivo

Welcome to episode 20 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Tal Revivo of Adoric.com and they discuss how his company helps businesses large and small better convert visitors into customers.

Tal is an entrepreneur, business consultant and designer, with a wealth of marketing experience behind him, internet marketing being a particular area of expertise. Tal’s ten years in marketing have given him the ability to think outside the box, inspiring him to found Adoric, a company whose aim is to change the way companies go about increasing online sales. Here is what to expect on this week’s show: ● How Tal got started and how the crash of ‘08 led him to eventually get into conversions and icons and what would eventually become the business of Adoric.com. ● A breakdown of what exactly Adoric does, and how they help websites better convert visitors into customers. ● An interesting success story of how Adoric helped Toyota to sell cars online during the pandemic when in-store shopping stopped. ● The options Adoric provides so that smaller businesses that don’t have in-house engineers can created customized options that drive conversions. ● How simple tools such as stories and quizzes can be used by small businesses to provide a more in-depth user experience that better drives conversions with less than an hours work. ● A look into Adoric’s “spin to win” option, the details offered, and why this older technique still works well into 2021. ● How Adoric can help to create leads even for a more serious business such as divorce attorneys. ● Information about how you can get a FREE session from Adoric.com by just telling them you are coming from The Marketing Umbrella podcast!

Links Mentioned: www.Adoric.com

Connect with Tal: Twitter: https://twitter.com/AdoricBiz Instagram: https://www.instagram.com/adoricbiz/ Facebook: https://www.facebook.com/getadoric/ LinkedIn: https://www.linkedin.com/in/tal-revivo-7878bb34/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Deep-Dive into Search Marketing with Award Winning Search Maven Barry Schwartz Welcome to episode 19 of The Marketing Umbrella. In this quite useful episode Itamar sits down with Barry Schwartz and they discuss all things related to search and search engine marketing. Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry Schwartz is also the founder of the Search Engine Roundtable and has covered search for over 17 years. Barry is also the News Editor at Danny Sullivan's Search Engine Land. Barry is always at the forefront of the latest news and trends in search. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year." Here is what to expect on this week’s show: ● Barry’s background and how he started by making websites for local businesses in the 90’s to become an expert in search marketing. ● A look into the specifics of localized searching and how this affects the way your business comes up in searches. ● How to get started if you’re an agency working with a small business who is looking to begin investing in digital marketing (PPC vs SEO). ● How is voice (Alexa, Siri) affecting the search landscape? ● Different tactics agencies can use when selling search services so as to effectively differentiate themselves. ● Should you make guarantees when selling your search services to a new client, knowing that Google can change the way they operate at any time? ● What to know about personalization within search and how it could affect your marketing campaigns. ● Are there any new developments within Google that agencies should be aware of? ● Is Google the best search engine? Links Mentioned:

rustybrick.com YouTube.com/rustybrick http://www.barryschwartz.org/.

Connect with Barry: Twitter: https://twitter.com/rustybrick YouTube: https://www.youtube.com/user/rustybrick Facebook: https://www.facebook.com/barryschwartz LinkedIn: https://www.linkedin.com/in/rustybrick/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Creating Top Converting (Funny) Sales Videos with Joseph Wilkins

Welcome to episode 18 of The Marketing Umbrella Podcast with Itamar Shafir. In this episode of the show Itamar sits down with Joseph Wilkins.

Joseph is the Founder of FunnySalesVideos.com. He is a creative, but now works to help businesses increase sales through entertaining and engaging online videos. He and his team create engaging, funny, and persuasive video campaigns that are laser-focused on converting cold traffic into instant sales. He has created over $50 million in tracked sales and counting. He has written a free e-book on the 8 steps any business needs to do when creating their own funny video with the intent on creating sales. Listen to this information-packed episode of The Marketing Umbrella Podcast with Joseph Wilkins about how he created a content creation company aimed at improving sales through funny videos, and what to know if you’d like to do the same.

Here is what to expect on this week’s show: ● How Joseph got started in the field of video content creation, eventually focusing on videos that help companies make sales through being entertaining. ● Exploring how it is that you can be funny yet effective with videos designed for B2B companies. ● Why a view that makes you laugh is worth more to your company than other types of views. ● Why paying for views on these videos is part of the process and why that is a good thing as well. ● Essential dos and don’ts for creating your own funny sales video. ● A breakdown of the 8 steps of making a successful funny video that leads to sales and a positive ROI. Links Mentioned: FunnySalesVideos.com His podcast: How To Make A Video Go Viral

Connect with Joseph & Funny Sales Videos: Twitter: https://twitter.com/procreative Instagram: https://www.instagram.com/funnysalesvideos/?hl=en Facebook: https://m.facebook.com/profile.php?id=100002907644580 LinkedIn: https://www.linkedin.com/in/wilkinsjoseph/ Learn more about your ad choices. Visit megaphone.fm/adchoices

From Artist to 7 Figure Google Ads Agency Owner With Issac Rudansky Welcome to episode 17 of The Marketing Umbrella Podcast, in which Itamar Shafir welcomes Isaac Rusansky to the show. As a struggling artist, Isaac Rudansky founded AdVenture Media while finishing his master’s degree in Industrial Psychology. As a leading NY-based digital agency, AdVenture Media brings a profit-first mentality to every project. Isaac believes the best results are achieved by adopting new technology while staying true to the ancient human-centric principles of marketing. As an educator, Isaac has over 225,000 paying students enrolled in his full-length online courses, and his Google Ads course has been watched by over 950,000 students worldwide. Since founding AdVenture Media in 2013, Isaac and his team have worked with over 500 clients, including multiple, publicly traded companies and brands with billion-dollar market caps. Listen to this information-packed episode of The Marketing Umbrella Podcast with Isaac Rudanksy all about Google advertising and his astute views on how to use it correctly. Here is what to expect on this week’s show: · How Isaac stumbled into “the game” of google advertising by trying to promote his own artwork. · How important is content marketing and how does that compare to traditional google advertising? · Why content marketing fails for many people (hint: often people stop doing it before they would actually see results). · What is a realistic minimum spend on Google Ads before you can properly evaluate the results and why. · Why profit is a hard thing to get a handle on with your clients. · What industries have a high CPC and why. · Are there any tools agencies can use to make the best decisions for google ads? Links Mentioned: AdVenture’s Online Google Ads Training Courses His podcast: How To Hide A Dead Body https://adventureppc.com/

Connect with Isaac:

Twitter: https://twitter.com/isaacrudansky Instagram: https://www.instagram.com/adventureppc/?hl=en Facebook: https://www.facebook.com/Isaac-Rudansky-1466401970081237/ LinkedIn: https://www.linkedin.com/in/isaacrudansky/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Uncomplicated Advice For Taking Your Agency To The Next Level With Shaun Clark

Welcome to episode 16 of The Marketing Umbrella Podcast with Itamar Shafir, in which he welcomes Shaun Clark to the show.

Shaun Clark is a co-founder and the CEO of HighLevel, the #1 white-label marketing platform for agencies. Prior to HighLevel, Shaun founded, operated, and sold InvoiceSherpa, a SaaS company that continues to help thousands of businesses around the world get paid faster. Listen to this highly useful episode of The Marketing Umbrella Podcast with Shaun Clark about his platform designed for agencies and his views the simple steps agencies can take to bring their business to the next level.

Here is what to expect on this week’s show: ● How & why Shaun started Highlevel & chose to work with small businesses & help with their marketing. ● How the Highlevel platform operates and helps agencies serve their clients. ● The ABCs behind helping agencies greatly improve their growth through their sales funnel. ● Where a small agency should put their limited time and money. ● What a small business really looks for in their marketing (hint: it’s starts with being cared for). ● Why starting local is a great idea for a digital marketing agency. Connect with Shaun & Highlevel: Links Mentioned:

https://www.gohighlevel.com/ HighLevel YouTube: https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g

Socials: Twitter: https://twitter.com/gohighlevel Instagram: https://www.instagram.com/gohighlevel/?hl=en Facebook: https://www.facebook.com/highlevelreviews/ LinkedIn: https://www.linkedin.com/in/shaunclarkhighlevel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Why You Need Honest Personal Branding And How To Achieve It

Welcome to Episode 15 of The Marketing Umbrella Podcast in which Itamar welcomes Leonard Kim to the show.

Leonard Kim is managing partner at InfluenceTree, a brand accelerator where Kim and his team build and develop your (personal or business) brand. He also spearheads digital strategy for USC's Medical Enterprise. On the side, Kim is a keynote speaker and blogs at LeonardKim.com. He currently resides in Los Angeles and loves cupcakes.

Here is what to expect on this week’s show: · What personal branding is and why it is key for those who chose to work in marketing · Leonard’s story and how he went from being down on his luck to writing to being an expert in personal branding. · How an owner of a marketing agency could use struggles in their life to showcase their positive selling points · Tips for finding the unique aspects of anyone’s story. · Why Leonard works with clients for 12 months. · How acknowledging your own fears can help guide you. Links: http://www.leonardkim.com/

Connect with Leonard:

Twitter: https://twitter.com/MrLeonardKim Facebook: http://www.facebook.com/LeonardKim LinkedIn: https://www.linkedin.com/in/mrleonardkim/ Learn more about your ad choices. Visit megaphone.fm/adchoices

$821M Worth Of Copywriting & Sales Advice

In episode 14 of The Marketing Umbrella podcast Itamar Shafir welcome Adil Amarsi to the show.

Adil Amarsi is a copywriter, business consultant, and podcaster best known for his ability to write story based, direct response copy. Between late 2007 and the end of 2020, Adil has made his clients over $821 Million in sales and revenue using his advice, copy, and strategies. His clients have included Jay Abraham, Dov Baron, Tony Grebmeier, and many more people and companies across multiple niches and markets.

This has lead to Adil being one of the most sought after, and closely guarded secret weapons for marketers and business owners online and offline. Unlike other copywriters out there, Adil has written for over 400+ markets and over 14,000+ marketing campaigns, which gives him a unique ability to verbalize copy on the fly for almost any market. Adil’s abilities to find the right hooks for his clients to bring in readers and captivate them is almost unmatched and he’s developed everything around the art of StorySelling, where he combines classic direct response with story-based copy to create something far more powerful. Listen to this profound and insightful episode of The Marketing Umbrella Podcast with Adil Amarsi in which he and Itamar take a deep dive into copywriting and what it takes to successfully connect with – and sell to – people through written words.

Here is what to expect on this week’s show: ● A look at Adil’s background and how his father being paralyzed, TV shows as a child, and writing for school led him to marketing and being a copywriter. ● Advice for freeing yourself from fear so that you can close a sale. ● The best way to contact and connect with a potential client (hint, be conversational & honest). ● 4 books to read to better your advertising and copywriting skills. ● What mistakes to avoid when writing copy or advertising. ● How to condense complex ideas into concise writing. Links Mentioned: https://greatestcopywriteralive.com/ https://adilamarsi.com/

Connect with Adil: Twitter: https://twitter.com/adilamarsi Instagram: https://www.instagram.com/adilamarsi/?hl=en Facebook: https://www.facebook.com/adiltheawesome LinkedIn: https://www.linkedin.com/in/adilamarsi/ YouTube: https://www.youtube.com/channel/UCJgDmYwGN8_e21pErQF1d5A Learn more about your ad choices. Visit megaphone.fm/adchoices

The First Steps To Take When Building Or Growing Your Business

In episode 13 of The Marketing Umbrella podcast Itamar Shafir welcomes on the show John Lee Dumas.

John Lee Dumas is the founder and host of the award winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is the modern day version of Think and Grow Rich with a revolutionary 17-step roadmap to financial freedom and fulfillment. Learn more at Listen to this information-packed episode of The Marketing Umbrella Podcast with John Lee Dumas in which Itamar explores the roadmaps that John has developed for finding success in business.

Here is what to expect on this week’s show:

John explains how he grew his podcast to 2.1m monthly listens by being the best solution to a real problem.

A look into his 17-step roadmap aimed at exposing one’s uniqueness to their audience.

The importance of finding a mentor when it’s time to scale your business.

The power of identifying your big idea so as to unleash your business passion.

How 8 years in the military influenced his approach to creating a roadmap.

Links Mentioned:

UncommonSuccessBook.com

Connect with John: Twitter: https://twitter.com/johnleedumas LinkedIn: https://www.linkedin.com/in/eofire/ Facebook: https://www.facebook.com/johnleedumas1 Instagram: https://www.instagram.com/johnleedumas/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices

10K Fans + an ROI positive funnel on Facebook in 72 hours

In episode 12 of The Marketing Umbrella podcast Itamar Shafir welcomes on the show Kim Walsh Phillips.

Kim Walsh Phillips is the founder of Powerful Professionals, a business coaching and education company. She was recently named No. 475 in the Inc 5000 and is described as an MBA-free, self-made millionaire. Named “a must to read by those in business” by Forbes magazine, she is the best-selling author of multiple books including “The Ultimate Guide to Instagram for Business” and “The No BS Guide To Direct Response Social Media Marketing.” Kim has spoken around the world and coached some of the biggest brands and thought leaders. She has worked alongside Tony Robbins, Grant Cardone, Kevin O’Leary, Dr. Nido Quebin, Dan Kennedy, Bill Glazer and Gary Vaynerchuk. Listen to this information-packed episode of The Marketing Umbrella Podcast with Kim Walsh Phillips. Here is what to expect on this week’s show: ● Kim’s background and how she started her business. ● How to scale your company’s fan base fast, and use Facebook to do it. ● How to optimize your pre-sale pitch. ● The best social platform to get clients on, and how to use it. ● The importance of following a blueprint Links Mentioned: https://powerfulprofessionals.com/fbprofits

Connect with Kim: Twitter: https://twitter.com/KWalshPhillips Instagram: https://www.instagram.com/thekimwalshphillips/?hl=en Facebook: https://www.facebook.com/KimWalshPhillips LinkedIn: https://www.linkedin.com/in/kimwalshphillips/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Ask Yourself These Questions To Grow Your Business If You're Stuck Or Have Limited Funds

In episode 11 of The Marketing Umbrella podcast Itamar Shafir welcomes David Asarnow.

David Asarnow has an MBA in Business Results. In his 20’s David built a $45 million NEW division for a 50-year-old $60 million company over five years. In his 30’s he launched a National Franchise company that was ranked in Entrepreneur Magazine’s Franchise 500 in less than three years and was rated a TOP 15 HOT Franchise in less than five years.

David Asarnow is now a sought after business speaker, sales trainer and business growth expert. Over the past seven years, in addition to building his businesses (Business Oxygen and Business Nitrogen), David has become the go-to expert for entrepreneurs, executives and small business owners looking to monetize and accelerate their business results. Listen to this information-packed episode of The Marketing Umbrella Podcast with David Asarnow in which he and Itamar explore the psychology and self-reflection necessary for a business to obtain the desired different results it is seeking.

Here is what to expect on this week’s show: ● A look into how David got into helping people properly monetize their business. ● What David asks a business that feels stuck & wants to grow. ● David’s initial strategies when helping a company with limited resources. ● Tips for differentiating yourself in a saturated market. ● The psychological approach needed to change your patterns. ● A breakdown of pig headed discipline and why it’s needed. Links Mentioned: https://businessnitrogen.com/

Connect with David: Twitter: https://twitter.com/davidasarnow Instagram: https://www.instagram.com/realdavidasarnow/ Facebook: https://www.facebook.com/RealDavidAsarnow LinkedIn: https://www.linkedin.com/in/davidasarnow/ Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Effectively Use LinkedIn To Grow Your Business

In episode 10 of The Marketing Umbrella podcast Itamar Shafir welcomes to the show Ted Prodromou.

Ted Prodromou is is an expert in online advertising, social media, lead generation and search engine optimization. He helps small and medium-sized companies use the internet to grow their earnings, their global presence and their business. Ted has been called “America’s Leading LinkedIn Coach” -- and it’s easy to understand why. He wrote the “Ultimate Guide to LinkedIn for Business: How to Get Connected with 150 Million Customers in 10 Minutes.” In his past life, Ted worked for such companies as IBM, DEC and Cellular One before starting his own consulting firm. Listen to this information-packed episode of The Marketing Umbrella Podcast with Ted Prodromou about all things LinkedIn. Ted shares with us interesting facts and statistics about how people actually use LinkedIn and in turn what that means for how you should use it as well, the recent changes that LinkedIn has gone through, and the mistakes that most people make when using the network. He gives you a taste of just how one can actually get connected with 150 million customers in just 10 minutes.

Here is what to expect on this week’s show:

● How to successfully engage on LinkedIn through being authentic and compelling and using the service correctly so that people visit your website and join your email list. ● The important differences in the way one uses LinkedIn to generate business as opposed to using it to find a job. ● How & why to used LinkedIn as a giant free advertisement for yourself ● The proper way to post, message, and engage with people through LinkedIn. ● How & why to use ‘Events’ in LinkedIn

Links Mentioned:

https://tedprodromou.com/

Connect with Ted Prodromou: Twitter: https://twitter.com/tedprodromou Instagram: https://www.instagram.com/tedprodromou/ Facebook: https://www.facebook.com/linkedincoach/ LinkedIn: https://www.linkedin.com/in/tedprodromou/ Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Make Each Click Count: Answers From The Expert

In episode 09 of The Marketing Umbrella podcast Itamar Shafir welcomes on the show Andy Splichal.

Andy Splichal is the author of the “Make Each Click Count” book series and the host of the Make Each Click Count Podcast. He also is the founder and managing partner of True Online Presence and the founder of Make Each Click Count University. Andy is a certified dynamic online marketing strategist with over two decades of experience in helping companies to increase their online presence and profitable revenues. Listen to this information-packed episode of The Marketing Umbrella Podcast with Andy Splichal, in which he and Itamar talk about online advertising and dive into the different methods and explore what works for companies in different situations.

Here is what to expect on this week’s show: ● Andy’s background and how he became a Google Ads master. ● Brand awareness vs. conversion rate, and how should a company look at advertising options. ● How quickly can one get to a positive ROI. ● Facebook vs Google Ads, which is better in what situation? ● 1 tactic to know when first running ads through Google. ● Why does online advertising always mean dealing with a moving target. ● The pros & cons of being on Amazon.

Links Mentioned: Make Each Click Count University: https://www.makeeachclickcountuniversity.com/?r_done=1 Google Shopping Simplified Live: https://www.makeeachclickcountuniversity.com/googleshoppingsimplified?r_done=1 https://www.trueonlinepresence.com/

Connect with Andy: Facebook: https://www.facebook.com/asplichal LinkedIn: https://www.linkedin.com/in/andy-splichal-bab8a4b/ Learn more about your ad choices. Visit megaphone.fm/adchoices

2X Your Client Sales with "Thinking" CRMS

In episode 08 of The Marketing Umbrella podcast Itamar Shafir welcomes on the show Richard Brock.

Richard Brock is an entrepreneurial software CEO who has spent 30 years building successful companies focused on industry-changing CRM solutions, marketing automation solutions, and artificial intelligence applications. His first company, Brock Control Systems, was the first CRM company to complete an IPO. He renamed the company Firstwave Technologies, which became the leading provider of Web-based Customer Relationship Management applications. Firstwave established an international presence and served over 20,000 users in 20 countries. Richard took the best attributes of his earliest companies to his newest company, SalesTalk Technologies. He was named one of the “10 Most Influential People in CRM” by Sales and Marketing Automation magazine. Listen to this information-packed episode of The Marketing Umbrella Podcast with Richard Brock about his innovative CRM software and the reality of the business world right now as relates to sales and marketing.

Here is what to expect on this week’s show: ● Rick’s background and how he became a CRM wizard. ● How his company’s software & AI works exactly, and how it interacts with sales reps and other CRM software. ● The importance of marketing and the reality of making a sale in today’s post covid, Internet based world. ● How sales reps and sales managers need to operate in today’s market. ● Great advice that Richard has received that can apply to anyone. Links Mentioned: https://salesrelevance.com/

Connect with Richard: LinkedIn: https://www.linkedin.com/in/richard-brock-30a84/ YouTube: https://www.youtube.com/channel/UCBcc9z1l5eawBIKctsHUldA Learn more about your ad choices. Visit megaphone.fm/adchoices

Build a Following of Buyers using LinkedIn Video Marketing

Welcome to The Marketing Umbrella podcast with Itamar Shafir. In this episode Itamar welcomes to the show Shay Rowbottom.

Shay Rowbottom is a LinkedIn influencer and digital marketing entrepreneur, specializing in creating social media video content to attract attention and bring more eyeballs to your business.

Through her unique background working in video licensing, she cultivated a specific, but rare, expertise on how and why something is destined to go viral. Her first agency specialized in curating, licensing, editing and distributing custom video clips, tailored to her client’s audience, and her clients were among the highest-performing blogs on Facebook, amassing billions of impressions, aka data, on video content. She forged relationships with over 5,000 content owners across the globe, distributed tens of thousands of video clips throughout the platform. At her peak, she averaged over 1 billion views per month on Facebook for her clients.

Shay decided to take everything she’d learned and apply it to her own personal brand, on LinkedIn, in an attempt to get more leads for her Facebook agency at the time.

What she found was not only leads, but an insanely low competition rate on LinkedIn when it came to creating video content. She quickly realized the opportunity on LinkedIn for organic growth was incomparable to other platforms and, within 6 months of creating videos consistently for her page, had grown to over 25,000 followers and generated over 50 Million video views on LinkedIn.

Listen to this information-packed episode of The Marketing Umbrella Podcast with Shay Rowbottom about building your LinkedIn following and increasing engagement through strategic video posts.

Here is what to expect on this week’s show: · How to create organic growth on your LinkedIn page through video · Finding your authentic voice to gain followers who identify with you and your product · Learning how to provide content that is valuable and relatable, creating engagement with your followers · Being extraordinary and untouchable is not the best way to gain a following that leads to sales · Learn about Shay’s 6-Week LinkedIn Video Bootcamp Connect with Shay: Links Mentioned: https://www.shayrowbottom.com/ Guest Contact Info: Instagram https://www.instagram.com/shayrowbottom/ @shayrowbottom Facebook https://www.facebook.com/ShayRowbottom/ @ShayRowbottom LinkedIn www.linkedin.com/company/shayrowbottommarketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Growth Hacking: From Silicon Valley To Main Street

In episode 6 of The Marketing Umbrella podcast Itamar Shafir welcomes Sean Ellis to the show. Sean Ellis is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking at companies like Dropbox, Eventbrite, LogMeIn, and Lookout, which led to breakout growth for these companies (all worth billions of dollars today).

Sean is also co-author of the book titled "Hacking Growth," and he is the founder of GrowthHackers.com. He is an experienced entrepreneur and founded Qualaroo (a customer insight company with clients such as Uber, Intuit, Starbucks, Amazon).

Today Sean helps companies around the globe accelerate customer and revenue growth through workshops, keynote presentations and select advising roles. His work has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, TechCrunch and on MSNBC. Listen to this information-packed episode of The Marketing Umbrella Podcast with Sean Ellis about applying proven growth hacking principles on a smaller scale for amazing results.

Here is what to expect on this week’s show: ● Developing metrics to drive improvement and attract more business ● Attracting and retaining lifetime customers ● Driving scalable return on investment ● Compelling action through emotion rather than logic to move past roadblocks in your growth roadmap Connect with Sean: Seanellis.me Links Mentioned: Uproar.com Growthhackers.com Sean’s Podcast https://breakoutgrowth.net/podcast/

Website GrowthHackers.com

LinkedIn https://www.linkedin.com/in/seanellis/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Cracking Content Marketing on Budget

On episode 5 of The Marketing Umbrella podcast Itamar Shafir welcomes Melanie Deziel to the show.

Melanie Deziel is a keynote speaker, author, award-winning branded content creator and lifelong storyteller who is on a mission to share the power of compelling and credible content with others. She is the director of content at Foundation Marketing and the author of the best-selling marketing and business communications book titled “The Content Fuel Framework: How to Generate Unlimited Story Ideas.”

Prior to joining Foundation, Melanie was the chief content officer of StoryFuel and the first editor of branded content at The New York Times. She is a founding member of HuffPost’s brand storytelling team, and served as director of creative strategy for Time Inc.

Listen to this information-packed episode of The Marketing Umbrella Podcast with Melanie Deziel about tools and practices to improve content marketing and tell better brand stories for clients.

Here is what to expect on this week’s show: ● How to do storytelling on a budget. ● Why each and every brand represents a creative challenge for content marketers. ● How to use tools and strategies to generate a free-flowing stream of story ideas for your clients. ● Why it’s critical to have systems and frameworks in place that can ignite creativity and productivity. Connect with Melanie: Website: https://www.foundationinc.co Facebook: http://facebook.com/foundationinc LinkedIn: http://linkedin.com/in/melaniedeziel Instagram: http://instagram.com/meldeziel Twitter: http://twitter.com/mdeziel Learn more about your ad choices. Visit megaphone.fm/adchoices

Hacking Digital Influencers for Organic Growth In episode 4 of The Marketing Umbrella podcast Itamar Shafir welcomes Rand Fishkin to the show.

Rand Fishkin is co-founder and CEO of Sparktoro, an audience research startup. He has dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, which is titled “Lost and Founder: A Painfully Honest Field Guide to the Startup World.” A recognized expert on SEO, he is the founder and former CEO of marketing software company Moz and co-founder of Inbound.org. When Rand is not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. He says that if you bribe him with great pasta or great cocktails, he’ll spill big tech’s dark secrets. Listen to this information-packed episode of The Marketing Umbrella Podcast with Rand Fishkin about how to grow your agency by creating a marketing roadmap for you and your clients.

Here is what to expect on this week’s show: ● How the pandemic generated a massive amount of competition in an already crowded online marketplace. ● Why agency owners should utilize free online tools that are available to help with market research and audience intelligence. ● How to help clients build their brand and then execute on that with high-quality content and SEO. ● Why a great digital marketing agency can add value for small and medium-sized businesses by discovering sources of influence that compellingly reach their audience. Connect with Rand: Website: https://www.sparktoro.com Twitter: http://twitter.com/randfish Facebook: http://facebook.com/rand.fishkin LinkedIn: http://linkedin.com/in/randfishkin Learn more about your ad choices. Visit megaphone.fm/adchoices

Mailers’ Secrets to Increasing Sales

In episode 3 of The Marketing Umbrella podcast Itamar Shafir welcomes Devin Hertz to the show.

Devin Herz of Dynamic Marketing Consultants has over 25 years of marketing experience and is the author of “ROI Secrets Revealed.” He also hosts the DMC Marketing Nugget podcast. Early in his career, he ran the lead design and commercial print firm for Quiznos, EXIT Realty Corporate, Engel & Völkers Corporate, Tampa Bay Lightning and more. These days, he focuses on innovative print and digital solutions for clients of DMC. He is the creator of InstaVizion and PrintAVizion, two marketing tools that bring video to printed marketing collateral. His company has won two Addy Awards: for a Dairy Queen marketing campaign and for an Exeter International Travel catalog. Devin also won a Gold Ink Award for design.

Listen to this information-packed episode of The Marketing Umbrella Podcast with Devin Herz about how to grow your agency by harnessing the tried-and-true power of direct mail.

Here is what to expect on this week’s show:

How direct mail can be an effective part of an omnichannel marketing strategy.

Why print marketing is still valuable in the digital age.

How outsourcing and alliances can help agencies scale.

Why it’s critical for owners of small agencies to establish credibility and build the trust factor.

Connect with Devin: Website: https://www.dynamicmarketingconsultants.com & https://www.printavizion.com Facebook: http://facebook.com/yourdmc Instagram: http://instagram.com/dynamicmarketingconsultant LinkedIn: http://linkedin.com/in/devinherz Learn more about your ad choices. Visit megaphone.fm/adchoices

Go Social: Why Facebook is the Ultimate Marketing Machine

In episode 2 of The Marketing Umbrella podcast Itamar Shafir welcomes Brian Hahn to the show.

Brian Hahn is the founder and CEO of Go Social Experts. He specializes in helping business owners and their teams profitably use Facebook and Online Marketing. He takes an innovative approach to Facebook marketing based on his knowledge of Facebook and his 30 years of owning businesses in various industries to custom build a system just for you. He's the author of several books including "The Facebook Formula: How Business Owners Find Big Profits." He created "The Ultimate Facebook Marketing System," which teaches business owners how to profitably use Facebook to market their business. Over the past seven years, Brian has worked with more than 300 businesses in the United States and Canada to develop and implement Facebook marketing systems.

Listen to this information-packed episode of The Marketing Umbrella Podcast with Brian Hahn about strategies to grow your agency using Facebook ads.

Here is what to expect on this week’s show:

● How to put Facebook to work for you and your agency. ● Why online marketing represents both an adventure and a challenge. ● How to move cold traffic through a unique marketing funnel and generate new revenue. ● Why it’s important to dig deep to identify your target audience. Connect with Brian: Website: https://www.gosocialexperts.com Twitter: http://twitter.com/gosocialexperts Facebook: http://facebook.com/gosocialexperts Instagram: http://instagram.com/go.social LinkedIn: http://linkedin.com/company/go-social-experts Learn more about your ad choices. Visit megaphone.fm/adchoices

Breaking the Noise: The Evolved Marketing Agency

On episode 1 of The Marketing Umbrella podcast Itamar Shafir welcomes Yanik Silver to the show.

Yanik Silver is an entrepreneur, a digital marketing expert, and a true adventure-seeker. His book, “Evolved Enterprise,” has been described as a journey for 21st century entrepreneurs ready to explore how greater purpose, joy and meaningful impact create fierce brand loyalty, marketplace leadership and deliver exceptional profits.

Yanik is founder of the Maverick 1000, a global network of visionary entrepreneurs making a serious difference in the world, without taking themselves too seriously. His lifetime goal is to connect visionary leaders and game changers to catalyze business models and new ideas for solving 100 of the world’s most impactful issues by the year 2100.

Listen to this information-packed episode of The Marketing Umbrella Podcast with Yanik Silver about strategies to build and grow your digital marketing agency.

Here is what to expect on this week’s show:

● How to target a marketplace niche and grow from there. ● Why an impact scoreboard is a must for agencies of all sizes. ● How to create “communities” that benefit you AND your clients. ● Why entrepreneurship represents freedom. . Links Mentioned: www.evolvedenterprise.com

Connect with Yanik: Website: https://www.yaniksilver.com Twitter: http://twitter.com/yaniksilver Facebook: http://facebook.com/YanikSilverFans Instagram: http://instagram.com/yaniksilver Learn more about your ad choices. Visit megaphone.fm/adchoices

Hi … and Welcome to The Marketing Umbrella Podcast! If you the owner of a local marketing agency who is looking to grow your business, OR maybe you are an entrepreneur looking to build an agency, then you would love The Marketing Umbrella Podcast! In each episode, we interview leading digital marketing experts and sales gurus – and I’m talking about LEADING … They will share their story and provide advice in the form of practical tactics you can put in place to grow your sales … break the noise … scale … and provide better value – OR in short, grow your agency. I’m your host, Mr. Itamar Shafir, CEO of UMBRELLA, the technology platform and brand that is powering thousands of marketing agencies globally. I have built my business by learning from super-successful people, and I want to introduce you to other people who can help YOU, too.

Learn more about your ad choices. Visit megaphone.fm/adchoices