The Longer Game: Recent Episodes
Michael Maher
Embracing the future of retail, while living in the moment.
Leaning into trends and advancements in retail so brands see a clearer path to success with an omni-channel approach. Sharing hope about the future. Support this podcast: https://anchor.fm/thelongergame/support
Everyone says Amazon is the Wild Wild West. Back in 2012 it sure was. We've come a long way from then, however. In 2025 most categories are growing YOY, there are more competitors, Amazon is releasing incredible amounts of data, and everyone wants in on the fun. Things sure are heating up. Will Haire, Co-Founder of BellaVix, a marketplace agency, and one of Michael's peers, joins us on this episode of The Longer Game to talk shop and take cheap shots at each other.
Want to know how much to spend on ads? Well, it depends. Think SEO is dead? Think again. Everything you thought you knew is the same and yet oh so different. If this doesn't make sense, just give it a listen! Put on your thinking cap and get ready to follow these fellas down the portal of the world of Amazon.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our guest's name is Will Haire. Will Haire is the Founder and CEO of BellaVix, an agency helping brands grow on Amazon and Walmart. He has over a decade of experience in eCommerce, specializing in Amazon Advertising, Seller Central, and DSP. Based in North Carolina, Will is also the host of the Selling on Giants podcast, where he shares insights for marketplace operators.
You can find them at...
Website: https://www.bellavix.com/
Find them on LinkedIn: https://www.linkedin.com/in/willhaire/
Find them on Instagram: https://www.instagram.com/bellavixmarketplaceagency/
Find them on Facebook: https://www.facebook.com/BellaVixMarketing
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Everything is moving so fast in today's retail landscape. New platforms, generations, technology, all colliding at once. It's easy to get caught up in the hype. When you do, you start making decisions for the short term instead of for the long term gain. You start implementing tech just to be first, instead of remembering your brand's why. Gen Z may be using ChatGPT over Google so you optimize for GEO (Generative AI Engine Optimization) but when models change and all that work is no longer relevant, now what? Optimize for the new model?
James Connell, COO & CMO of Loulou Lollipop, a baby lifestyle brand, joins us on this episode of The Longer Game to shed light on why brands have to be building for inevitable change amidst the headwinds of technology advancements. His take on tech and AI advancements doesn't mean the business runs itself. It means he is able to digest his week, what was accomplished and action items, in a more efficient way, giving him brain power to focus on the big picture items, all while riding his bike. Put on your helmet, launch your AI notetaker, and get ready for an amazing ride through the life of a brand in 2025.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our Guest's Name is James Connell. James is a highly creative entrepreneur who consults on digital innovation, customer experience transformation, e-commerce, and marketing with many consumer brands, prominent retailers, technology partners, and charitable organizations. He has spoken to audiences, press, and industry journals on three continents, co-authored a book on collaborative marketing, co-created a climate tech startup business in Singapore, and was named Canadian Marketer of the Year.
Additionally, James helped bring success and numerous awards to the iconic Canadian brand Roots for over two decades. As their Chief eCommerce & Customer Experience Officer, he led digital commerce, marketing, creative services, branded experience, and non-traditional retail development.
You can find them at...
Website: http://jhconnell.com
Find them on LinkedIn: https://www.linkedin.com/in/james-connell-cmo/
Find them on Instagram: @jhconnell
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
You have a problem. Your software subscriptions are seeing record signups but you're also losing people at an alarming rate. You've got investors breathing down your neck to grow your 2 year old SaaS company. Somethings missing, you just can't put your finger on it. You end up hiring a CX/UX Consultant, like our friend Nick Cawthon, Founder of Gauge, who joins us on this episode of The Longer Game. You find out you don't have the right feedback loops in place. Because of this, nobody is telling you your software functionality isn't quite what you thought it was. People like it but they're having to do manual work that should be intuitive in your design and your next new feature? They just don't need it. Listen in to hear how Nick handles these kinds of situations and why you always need to know where the closest coffee shop is. Grab your coffee, close your eyes, and enjoy the view.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our guest's Name is Nick Cawthon. Nick helps design teams stay ahead of the curve with their AI transformation. He has been curating self-assessments for UX & Design Teams at retrain.gauge.io, helping analyze industry trends and removing barriers to adoption. Nick founded Gauge in 2001 in the San Francisco Bay Area to help organizations with evidence-based strategy and product decisions. Clients have grown to include Electronic Arts, Genentech, Airbnb, Adobe, and many others. Nick is a professor in Data Literacy and Visualization in the Design Strategy MBA program at his alma mater, California College of the Arts.
You can find them at...
Website: https://gauge.io/
Find them on LinkedIn: https://www.linkedin.com/in/nickcawthon-ux-digital-agency-product-design-leadership/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Ever heard people say "the proof is in the pudding." Well, they're wrong. The original saying is "the proof of the pudding is in the taste." Think about it. If the pudding doesn't taste good, ain't nobody buying it. Pierre Jamet, Head of Sales at the innovative tinned fished company Fishwife, talks to us on this episode of The Longer Game about why sampling is at the core of a successful CPG business.
Tasting the product with a personalized connection builds relational capital and verifies that your product is high quality. After hundreds of demos each month over the course of years, this has proven out for Fishwife and their team. We also talked team collaboration, chili oil with Fly By Jing, and what your fish will look like inside of one of their tins. Spoiler alert: it's a fish. Grab a tin, a fork, a drink, and some crackers. This ones gonna be tasty.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our Guest's Name is Pierre Jamet.
You can find them at...
Website: https://eatfishwife.com/
Find them on LinkedIn: https://www.linkedin.com/in/pierre-jamet/
Find them on Instagram: @fishwifere
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
What if people stopped limiting themselves from starting something because their idea isn't quite ready? What if people actually tried new things instead of worrying about fear of failure? Well, welcome to the world of entrepreneurship. That's exactly how you get started. We've been raised to hear "No" so often that we begin to believe we can't do things. The reality: we CAN do things.
You don't have to be a professional or super experienced to start. Hamish McKay, CEO & Co-founder of Order Editing, did just that. After working customer service for a year at a company, he asked team members what took the most time out of their day. He discovered there was a simple solution right under his nose. Then, he went out and built that solution.
On this episode of The Longer Game, we dissect why people don't take more chances, why they need to, and how to deal with the outcome, be it a flop or a huge success. Don't wait until you're in the perfect spot to listen to this one. Put in your earbuds and press play. Now.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our Guest's Name is Hamish McKay. He is the 23-year-old Co-founder and CEO of Order Editing, an eCommerce software that empowers customers to amend online orders after checkout. In a year, Hamish bootstrapped the company to $1 million in annual revenue, and partnered with major brands like TOMs, Hexclad, and Oh Polly.
You can find them at...
Website: https://orderediting.com/
Find them on LinkedIn: https://www.linkedin.com/in/hamish-mckay/
Find them on Instagram: @hamishmckkay
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized, done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Founders these days are building businesses for different reasons. Many of us have our basic needs met, according to Maslow's Hierarchy of Needs, which provides a unique opportunity in time to build things that reach closer to self-actualization. And yet, the goals remains the same: grow or get profitable. Caroline Grace, Founder of Product & Prosper and retail expert, joins us on this episode of The Longer Game to share how there is nothing new under the sun but how the flavors of businesses are changing. She helps us dispel the myths of retail, like greater distribution means greater sales and profitability. The reality? It doesn't instantly create those things and often just adds more complexity to your current business model. Most brands that launch in retail aren't profitable for 18-24 months at minimum. So what are the keys to the retail kingdom? Simple. Capability, Credibility, and... Grab a BFY soda and discover that last C.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our Guest's Name is “Caroline Grace”.
You can find them at...
Website: https://www.productandprosper.com/
Find them on LinkedIn: https://www.linkedin.com/in/caroline-e-grace/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Every brand knows they need to reach their target audience. Not every brand is willing to ask the right questions to figure out how to do that. Two of the most overlooked customer bases are right under our noses: liberal and conservative. Whether it's fear of offending people or unwillingness to see things differently, not asking the questions to find out someone's world view only creates headwinds. When you better understand your consumer, you can actually find a better way to engage them. Chris Peterson, Author of Red & Blue Customers, joins us on today's episode of The Longer Game to discuss how to leverage world view data in everything from marketing to product development. This isn't a political thing but we certainly have a tendency to make it seem that way. In a world where every headline is unnecessarily polarizing, Chris helps us understand that we're all human and if you can put aside being judgmental of one another, you may just get to know those humans better. Let's face it, marketing is hard. And the right information can create tailwinds for our brands. So why wouldn't you want to do everything in your power to create more tailwinds? Grab a slice of humble pie and listen to us talk about how 67% of marketers are liberal, while 68% of sales people are conservative.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our guest's Name is Chris Peterson. He is the Co-Founder of Lifemind (lifemind.ai), an AI-agent platform for national, local, and regional marketers. He is also the author of the newsletter Red & Blue Customers. Chris has spent over 30 years as a marketing pioneer and entrepreneur, founding two innovative digital marketing agencies. He has worked with fast-growth startups and Fortune 500 companies. Throughout his career, he has focused on uncovering new strategies for growth and leveraging new technologies to improve marketing performance.
You can find them at...
Website: https://www.lifemind.ai/
Find them on LinkedIn: https://www.linkedin.com/in/chrispetersonsf/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
We've all seen the auction house videos, whether it's someone paying a lot of money for an expensive piece of art or someone holding up a paddle while listening to the auctioneer talk really really fast. Imagine a world where you can now leverage that same hype and excitement but for you brand. Your imagination has become reality. Co-Founder of Basta, Jake Goodman, has built that exact technology that allows Creators and Brands alike to leverage the willingness to buy, turning it into real dollars. Brands can sell unique collectors items from a past year's release. Creators can make one of a kind pieces that can be sold to the highest bidder. Influencers can collab and bring their communities together, cross-promoting each other and building a bigger audience. Possibilities run wild. Want to know how to use auctions to build your brand? Pull up a seat and get your mouse ready to refresh. And, go!The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's Name is Jake Goodman. He is the CEO/ Founder of Basta, a Former Litigator in NY, and JD/MBA from NYU. You can find them at...Website: https://www.basta.app/Find them on LinkedIn: https://www.linkedin.com/in/jake-goodman-963809b5/Find them on Instagram: https://www.instagram.com/basta_auctions/Find them on Facebook: Jake GoodmanMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
We've come a long way in the Amazon ecosystem. What used to be the Wild West, where people were just launching products with no clear guide on how to be successful other than trial and error, has now become more of an established retailer. Their ads network is massive, they're fees have gone up, and they've received a ton of regulatory pressure causing them make wide and sweeping changes across categories from UPCs to reviews, account suspensions to compliance certifications.
Noah Wickham, Sales Director at My Amazon Guy, has seen it all. With a decade of exerience, he's witnessed Amazon go from burgeoning to booming. And he welcomes the changes. We talk all things Amazon. Just two agency guys, shooting the breeze, talking fees. We couldn't help ourselves. Off we go into the jungle!
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Our guest's Name is Noah Wickham. He began his e-commerce journey over a decade ago, starting with reselling on eBay and progressively expanding his expertise. Over the years, he has worked with over 400 brands across nearly every industry, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise spans Amazon, Walmart, and Shopify, making him a go-to resource for brands seeking to scale and excel in the ever-evolving eCommerce landscape.
With a passion for building brands and business growth, Noah is dedicated to helping brands become both insanely profitable and hugely successful. Drawing from his experience in private brands, resale, and agency work, Noah's goal is to take mid-market and enterprise brands from million-dollar ventures to billion-dollar powerhouses.
As a growth-centric leader and client success advocate, Noah is focused on delivering insights that drive sustainable success. Outside of work, he enjoys cooking, video games, reading, and chess, and on Saturday nights, you can often find him exploring new restaurants or venues in his city.
You can find them at...
Website: https://myamazonguy.com/
Find them on LinkedIn: https://www.linkedin.com/in/noahwickham
Find them on Instagram: @noahwickham
Find them on Facebook: Noah Wickham
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Flying cars, robots that make you breakfast, meals in pill format to make sure you get all your nutrients. That's what we thought the future was going to be. Who could have ever predicted that something like a Software Engineer would even be a thing? Nobody. Ai is in the same predicament right now. It's hard to not talk about it in today's hyped up climate. The reality?It's just not that great. Yet.
Founder & CEO of Airpost.ai, John Gargiulo, shares his thoughts on where Ai is now and where it's headed. Could it build out robust creative campaigns 30 years from now? Maybe. Can it add incremental value to someone who is an expert in their field? Eh, not really. Take your lunch pill and get ready for a fast paced chat on the ups and downs of new technology.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's Name is John Gargiulo. He is the founder and CEO of Airpost, an AI-driven platform automating video ad production, making volumes of UGC ad creative accessible to brands of all sizes. He is a former Global Product Marketing Lead at Airbnb, where he launched and scaled new products and features for millions of hosts and guests.
He is a seasoned marketer with over 15 years of experience in creative direction, digital marketing, and online advertising. He is also a frequent speaker on the future of AI in marketing, user-generated content, and advanced creative strategies for consumer brands in e-commerce, fintech, and mobile.
You can find them at...Website: https://airpost.ai/Find them on LinkedIn: https://www.linkedin.com/in/john-gargiulo/Find them on Instagram: @johnnotjonFind them on Facebook: John GargiuloMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Being memorable isn't easy. You need swag, confidence, and the ability to catch people's eye. The inside matters too. But the outside makes the inside count. Nobody will know you taste great if people don't take you home. Now get your mind out of the gutter and realize we're talking about CPG brands here. You have to stand out. There are so many products on the shelf. Consumers only have so much time. Every little detail matters. Ali Elliott, Founder of Farmer Foodie, joins us on this episode of The Longer Game to share her journey of creating deliciously memorable products. Like that description? Stick around. We've got so many good brand ideas and taglines you'll need a pen and paper to catch them all. Go ahead. Grab your pen, cozy up next to your legal notepad, you know you've still got one and let's get ideating.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's Name is Ali Elliott. She founded Farmer Foodie in January 2020 as a plant-forward food blog while serving as Education Director at McEnroe Organic Farm. Sharing her passion for sustainable farming, eating, and living has been central to her career. A vegetarian for 13 years, she struggled to give up cheese until she began creating her own dairy-free recipes, leading to a fully vegan lifestyle and the launch of her Cashew Parm product line.On May 17, 2022, just five days before graduating from Brandeis University’s Heller School with an MBA in Social Impact and an MA in Sustainable International Development, she officially launched Farmer Foodie’s first Cashew Parm flavor, Golden Chedda. She pursued an MBA focused on social entrepreneurship and environmental stewardship to build a sustainable food brand that benefits both consumers and the planet.You can find them at...Website: https://thefarmerfoodie.com/Find them on LinkedIn: https://www.linkedin.com/company/farmerfoodie/?viewAsMember=trueFind them on Instagram: @thefarmerfoodieFind them on Facebook: @thefarmerfoodiesMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
The allure of international travel is exhilarating. New people, new cultures, new food. When it comes to brands expanding to new countries, it's a big next step with a lot to consider. Knowing the language isn't enough. Culture varies widely by country and sometimes even city to city. Shaheen Samavati, CEO of VeraContent, is a pro when it comes to connecting with an audience across borders. Your social media strategy has to be on point. You can't just be post. You have to have regular quality content that hits. One truly engaging post is more valuable than a weeks worth of crap. Finding the right mix of investment into things like labeling and marketing content, while effectively managing budget is another one of many challenges. On this episode of the The Longer Game we explore what a brand can expect when wanting to increase their customer base across the pond, or any pond. You may even avoid a few pitfalls after listening. Grab a glass of tempranillo and get comfy. New waters ahead.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's Name is Shaheen Samavati. She is the co-founder and CEO of VeraContent, a multilingual content agency based in Madrid. With a background in journalism and an MBA from IE Business School, she transitioned into entrepreneurship to help international brands effectively communicate across diverse markets. Under her leadership, VeraContent specializes in managing global social media and content marketing channels, particularly in key European languages.You can find them at...Website: https://veracontent.com/Find them on LinkedIn: https://www.linkedin.com/in/shaheensamavati/Find them on Instagram: veracontentFind them on Facebook: veracontentmixMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized, done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Getting into a new retail partner is an exciting opportunity that also comes with unique challenges. Do you know what retailers are looking for? Are you prepared to be placed on the shelf? And what will actually grab your consumer's attention? Craig Phillips, National Account Manager at Great Northern In-Store, joins us on this episode of The Longer Game to give brands a head start on nailing it with retailers. Brands don't know what they don't know. If you've never planned out a display for Target, how possibly get it right? That's why working with a strong partner that knows the channel well is so crucial. Sometimes service providers get treated more like a pariah than a plus-one at the party. The reality is brands and service providers both need each other, so let's place nice. Grab some soju and let's cheers to partners working well together. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur Guest Name is Craig Phillips. Craig is a proud dad to two amazing little girls and a lucky husband to my incredible wife. I’ve spent the last 15+ years working in the packaging and display world, with a background in packaging engineering. I’m passionate about finding creative, practical solutions that make an impact. When I’m not working, you’ll usually find me on the golf course, in the kitchen trying new recipes, or just hanging out with family and friends.Website: http://www.greatnortherninstore.comFind them on LinkedIn: https://www.linkedin.com/in/craig-phillips-88385112/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Clarity trumps persuasion. And yet us humans have a tendency to overcomplicate things. Ecommerce sites? Filled with text. Product descriptions? All about the brand owner and not the customer. These kinds of observations seem obvious or overly simplified from the outside looking in but brands constantly overlook them because they're so focused on generating more revenue only. Matthew Stafford, Managing Partner at Build Grow Scale, enlightens us to the problems he regularly sees when sites lose customers due to over-complication. Mindset has a lot to do with it. Are you invested in the solving the problem for your customer? Or are you focused on how great you look as a brand? Why are we asking all these questions in the show notes? Because questions bring clarity. They get people thinking. Grab a blanket and a cup of coffee, or don't, and get ready to better understand how to generate the right mindset that leads to greater results.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game?
Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our guest's Name is Matthew Stafford. Over the past three decades, Matthew Stafford has been entrepreneurial and has successfully built several businesses across various industries, including concrete, brick and mortar locations, POD, and software-based ventures. Matthew Stafford, the Managing Partner of Build Grow Scale and an equity owner of some in-house e-commerce brands, has knowledge and expertise, enabling him to mentor thousands of store owners through paid e-commerce groups and live events. His experience has also allowed him to help hundreds of e-commerce brands scale past the million-dollar mark, with many hitting the $10 million mark. To top it off, he's been speaking on stages about e-commerce optimization for the past seven years! In fact, before COVID-19, BGS hosted the largest yearly e-commerce-focused event in North America - BGS LIVE.
You can find them at...
Website: https://buildgrowscale.com/book-a-call
Find them on LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom/
Find them on Instagram: @build.grow.scale
Find them on Facebook: @matthewjacobstafford
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized, done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Humans are amazing creatures. We love stories. We're driven to find meaning. And yet many people find themselves handling the most mundane tasks. Tasks they do over and over again that often lack much purpose other than to "get the job done." New technology in automation and Ai serve a role to get the mundane tasks done, freeing up humans to do more of the things they love. Satej Sirur, Co-Founder & CEO of Rocketium, joins us on this episode of The Longer Game to share how he is helping brands and agencies do just that. Awareness is the first step. After that, you measure the gap from where you are to where you want to go. Finally, take action and use technology thoughtfully in your solution. Put in your headphones, do some dishes, and get ready to be more efficient.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game?
Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergame
Satej Sirur is the co-founder and CEO of Rocketium. He loves working on hard problems, especially ones that accelerate human creativity and innovation. His time as an early member of AWS and Microsoft helped him build Rocketium's strong culture. He is a dad to #TwoUnderTwo and five cats. He loves playing board games and talking about basketball.
You can find him at...
Website: https://rocketium.com/
Find them on LinkedIn: https://www.linkedin.com/in/satejs/
Michael Maher, the host, would love to connect with you.
Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time when podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Today's brands are overwhelmed with retail media options. Costs are up, competition is high, and many brands spend on platforms without ever seeing a return. The problem? Many of these brands don't know what they don't know. Google is expanding targeting options for phrase match targets resuling in wasted spend, Amazon is expanding ads off platform without controls, and campaign structure is often well, a disaster. Brands can get traffic but is it the traffic they want? Adam Ortman, CEO & Founder of Kinetic319, joins us on this episode of The Longer Game to talk all things ads. He dives into why brands aren't winning and shares some surprising platforms for driving cheap and effective traffic. Be prepared to dive deep into the weeds on ad setup, targeting strategies, and how to truly create a full funnel approach.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur Guest's Name is Adam Ortman. Adam Ortman is a consumer psychologist, marketing author, and president/founder of Kinetic319, a leading marketing agency HQ’d in Denver. Adam and his team navigate the thrilling intersection of media, technology, and analytics, infusing each with innovation and a profound understanding of consumer behavior.
You can find them at...Website: http://www.kinetic319.comFind them on LinkedIn: @Kinetic319Find them on YouTube: @Kinetic319 Find them on Facebook: @Kinetic319Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Advertising has evolved so much over the past decade on Amazon. We've gone from advertising on generic single keywords with the advent of Sponsored Ads to leveraging AMC (Amazon Marketing Cloud) to analyze audiences and refine targeting. With the available data, brands can get more sophisticated with how they increase their revenue. Beyond revenue, you can look deeper at your customer base to determine path to purchase, capture lost audiences, and even boost ads to audiences with higher affinities. Joon Choi, Senior Vice President of Sales at Xnurta, joins us on this episode of The Longer Game to spill the tea on everything. Joon was actually at Amazon when they launched Sponsored Ads. Crazy, right? We discuss and frame the Amazon ads world before diving into the weeds of leveraging AMC to supercharge your media plan. Ready, set, advertise.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur Guest Name is Joon Choi. Joon Choi is a Senior Vice President at Xnurta, an award-winning AI-driven platform that optimizes retail media spend. He spearheads the company’s global growth initiatives. With a proven track record in leadership, Joon has successfully led cross-functional teams to drive substantial revenue growth and capture market share in highly competitive markets. He is a former Amazonian and was on the advertising team when sponsored ads launched. Passionate about emerging technologies like AMC, Joon is dedicated to exploring how these innovations will transform the retail media landscape for advertisers.
You can find them at...Website: http://www.xnurta.comFind them on LinkedIn: https://www.linkedin.com/in/joon-choi1/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Branding is about experience. What kind of feelings do your customers have when they see your brand? Are you creating experiences for them that build awareness and affiinity towards your brand? These are the questions that many businesses often neglect when they develop their brand. There's hope. If Amex can make finance sexy, anything is possible. David Gill, Founder of Tennis Grip, shares his decade plus of brand expertise on this episode of The Longer Game. Beyond being super hip and having the best artwork, David's had incredible experiences in the world of branding that guide our conversation. We uncover the keys to winning and why experimentation matters. Get your baggy clothes on and let's get ready to sweat it out on branding.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameDavid Gill is an Integrated Marketing Director with over a decade of experience driving transformative brand growth for global clients, from startups to Fortune 100 companies. David has led initiatives like the Amex Ambassador program, FanDuel’s partner marketing, and rebranding Visit the USA, now leading strategy for agencies and brands at his studio, Vibration. Beyond his brand work, David founded Tennis Grip, an apparel company that supports New York-based non-profits through music partnerships, events, and fundraising.Website: https://www.hi-vibration.com/ https://www.tennisgrip.club/Find them on LinkedIn: https://www.linkedin.com/in/davidgillnyc/Find them on Instagram: @davidi____________________ @tennisgripMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Entrepreneurial spirit is something that seems to be innate in some people, while others don't have it. Not everyone is called to lead either and that's okay! We need all types of people to run effective businesses. That's something our guest Nathan Hirsch, lifelong entrepreneur and owner of several companies including EcomBalance, knows a ton about. Nathan shares his early experiences in entrepreneurship selling books on Amazon and how that's lead to owning and growing multiple companies today. Even though he isn't a bookkeeper, Nathan understands the importance of keeping clean books. Brands often sell on multiple channels so not knowing which one is driving the most profitability can come back to bite you. That's where immaculate financial statements come into play. From early riser hustler to dad owning a portfolio of companies, Nathan invites us into his journey. You ready?
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameNathan Hirsch is a lifelong entrepreneur and is on a mission to make entrepreneurship simpler for millions.Nathan is best known for co-founding FreeUp.net in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and having it acquired in 2019. Today, he owns a portfolio of companies with his partner, Connor Gillivan. A few you might know EcomBalance and AccountsBalance (two monthly bookkeeping services) and Outsource School (access to Nate’s Hiring process and SOPs) and TrioSEO (A premium blog writing service). Nathan has appeared on 900+ podcasts and you can follow him on social media and NathanHirsch.comWebsite: http://ecombalance.comFind them on LinkedIn: https://www.linkedin.com/in/nathanhirsch/Find them on Instagram: @nathanhirsch99Find them on Facebook: https://www.facebook.com/nathan.hirsch/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Impact is everything. Sam Hager, Co-Founder of MixShift, joins us on this Episode of The Longer Game to get into the philosophy of Amazon success, where impact measurement matters. Sam's agency experience gives him insight into what is plaguing a brand and how agencies should address these problems. You see a change in revenue. What drove that change? How big was the impact? Understanding that also requires a brand to know their why. All brands want to grow but the why behind that growth will vastly change the strategy. Once you know your why, you can better understand how much the impact of actions affect your outcome. And are you okay with that? Listen in and get ready for a bunch of questions about Amazon and some exciting answers.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameSam Hager is the Co-Founder of MixShift, builder of systems, data nerd, fly fishing geek.You can find them at...Website: http://www.mixshift.ioFind them on LinkedIn: https://www.linkedin.com/in/samhager/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
How do you stay relevant while not chasing trends? Too stuck in your ways and you run the risk of being outdated. Too trendy and you fade fast. This episode of The Longer Game features Michal Liberman, CRM Director at The Sak, on her very first podcast interview ever to discuss staying relevant in a world of information overload. She made the bold move at her company to walk away from big email blasts, instead opting for more segmented content structured on solid customer data. Her secret? Listen to customers without being creepy. Is it hard to do? Maybe. Can you get it wrong? Sure. Is it worth testing and getting it right? Absolutely. Get ready to fill your bag with plenty of knowledge and practical tips on upping your brand's retention program. On Your Mark, Get Set, LTV!The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameMichal Liberman is an experienced marketing professional specializing in CRM segmentation and customer journeys, currently serving as the CRM Director at The Sak. With a background in digital marketing and an impressive athletic career as a Division 1 swimmer and Israeli national champion, she also holds an MBA in Marketing from Stony Brook University and a BS in Communication and Public Relations from Eastern Michigan University.You can find them at...Website: website link hereFind them on LinkedIn: https://www.linkedin.com/in/michal-liberman-348026134/Find them on Instagram: @libmichalFind them on Facebook: @Michal LibermanMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Amazon is focused on global expansion and there's good reason to be excited. Opportunity abounds and they're investing a lot into the ecosystem. The problem? Programs like NARF (North America Remote Fulfillment) pose as an easy button to get in countries like Mexico but don't quite muster up to expectations. Mike Begg, CEO of AMZ Advisers, shares his experience launching brands in LATAM, taking us through the pros and cons of expansion on this episode of The Longer Game. His insight into both the consumer experience and hurdles brands face in countries like Mexico bring new light to the need for intentional expansion strategy. Grab some tequila or mezcal, sip slowly, and take notes.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur Guest Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform, and GoAvance, which helps brands expand into Latin America. Mike loves sharing advice and help on anything related to Amazon and building businesses.
You can find them at...Website: https://www.amzadvisers.comFind them on LinkedIn: https://www.linkedin.com/in/mbegg/Find them on Instagram: @m1ke_beggMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Growth and Retention teams for DTC brands can't have two different sets of KPIs. That means you're driving in two different directions and you'll get nowhere fast. Eli Weiss, VP of Retention Advocacy at Yotpo, talks with us about his real-life MBA and how he's helping teams solve these exact kinds of issues. Retention means keeping people around for the long haul. That requires you to first know who they are. Do you? If not, it's time to ask different questions. We hone in on actually knowing your customer instead of forcing them into different behavior on this episode of The Longer Game. Get ready to geek out on customer retention, discover what's missing, and start driving in the right direction. Here we go!The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur Guest is Eli Weiss. He has spent the last decade building and operating early-stage startups. He is particularly known for his work around the convergence of Customer Experience and Customer Retention at DTC brands such as Jones Road Beauty, OLIPOP, and many more. Alongside his hands-on experience, has has consulted with over 100 other brands, helping them enhance their Retention and CX strategies.After years of building brands that put the customer first, he switched to the tech side to help build the future of Customer Retention at Yotpo. 36 countries and counting! 🌎 ✈️You can find them at...Website: https://www.eliweisss.com/Find them on LinkedIn: https://www.linkedin.com/in/eliweisssFind them on Twitter: @eliweisssMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Is social media fading? When will Influencer Marketing no longer be influential? Kymber Heinze, Director of Social Media at SmartSites and this week's guest on The Longer Game, says no time soon and we tend to agree. We dig into some of the biggest failures of brands when it comes to Social Media Marketing and the myths that agencies and service providers perpetuate. Digital Marketing as a whole is fast paced, changes happen often, and what's in this year could be out the next. Social is no different. And you can't predict the future. The reality? Most of digital marketing is a well-controlled experiment. I bet you didn't see that one coming. Grab a cup of coffee or a glass of whiskey, dealer's choice, and join us as we dig into the whys of Social Media Marketing.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameKymber Heinze is a seasoned expert with over a decade of experience in digital marketing and social media. As the Director of Social Media at SmartSites, Kymber oversees the development and execution of comprehensive social media strategies tailored to each client's unique goals and objectives. She is passionate about leveraging the power of social platforms and influencers to connect brands with their target audiences in an impactful way. With a strategic approach, Kymber is dedicated to the development and implementation of successful campaigns that drive engagement, build brand awareness, and generate measurable results.You can find them at...Website: http://smartsites.comFind them on LinkedIn:https://www.linkedin.com/in/kymber-heinze-620b89b8/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website:https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Technology is always exciting! And it's easy to get lost in the midst of the shiny object that is tech. But why are we using it? What is our desired outcome? Those are two questions we ought to be asking ourselves but often don't. Brian Purkiss, Senior E-commerce Manager at Honest Paws, joins us on Episode 2 of The Longer Game to share his insights on how people can take better care of their DTC sites. With approx 20 years of experience building and improving websites, he walks us through the necessary questions to ask and tactical actions to take to improve site performance.
Don't be fooled by the sales reps that rush to demos or the marketing pitch of "you don't need developers just use this plugin." There's always more to the story. Buckle up and let's get down to business.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameBrian Purkiss has been building and optimizing websites for 18 years with a proven track record at generating incremental revenue for eCommerce brands. Key accomplishments include growing a store to the top 1% for conversion rate according to Shopify metrics, retaining 100% team retention throughout COVID and The Great Resignation, and repeatedly scaling store revenue in the face of industry downturns.
You can find them at...https://brianpurkiss.comFind them on LinkedIn: https://www.linkedin.com/in/brianpurkiss/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Amazon has changed. Gone are the days of launching a no name product with minimal effort and winning the category. You have to build brand that has long term draw or at least be building towards that. You also have to come up with creative ways to get your brand out there, allowing you to cut through the noise as the marketplace has become saturated. Kenton Snyder, Customer Success Manager at Intentwise, joins us on the first episode of The Longer Game Season 3 as we discuss the evolution of products on Amazon and ways to innovate. We dig into the functionality of DSP, why, how, and when to use this powerful tool, attribution models, and the inherent problems that ensue. Join us for another incredible season!The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameKenton Snyder is an e-commerce professional with a passion for driving success in the e-commerce and retail media landscape. With experience across multiple roles, he brings a unique blend of expertise in e-commerce strategy, customer success management, and retail media optimization.You can find them at...Find them on LinkedIn: https://www.linkedin.com/in/kentonsnyder/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Retail will never be the same. Amazon changed the game. The pandemic changed the game. Venture capital changed the game. We can't go back to yesterday. So how do we thrive today and build for tomorrow?Stay agile and be clear on your Core Values. If you don't know where you want to go, you won't ever get there. The Finale of The Longer Game Season 2 brings back three incredible guests to walk through this changing retail landscape: Ryan Burgess, Head of Growth at Intentwise, Chad Rubin, CEO & Founder of Profasee, and Carol Shih, Chief Everything Officer of Qode Space. These e-commerce legends bring their takes on everything from pricing to creating the right operating processes.As brands face challenging times, it's important to be decisive about where your brand will show up and how. You also have to continue to experiment and test. Stay curious and focus on operating within your Core Values. Closing out Season 2 was a blast. Stay tuned for Season 3! TBD. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
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Have you ever been told to fall in line by your boss because you didn't line up with their expectations of you? Many of us are familiar with not showing up as our true selves at work and Carol Shih, Chief Everything Officer of Qode Space, along with our host, are no stranger to this phenomenon. Too funny? Not what people expect from a woman? Buckle up because the world is a tough place.
Agency life is no different. And those tough experiences are what mold and shape us to actually be even more impactful in our communities. When it comes down to it, we're all humans and when we start to operate our businesses like our employees and customers are robots, we lose. Carol tells us about her experiences as a web development agency owner, what finding a good partners takes, and how she fully leans into authenticity to build trust with clients, which leads to longer relationships and better quality of work. We're here, we're going deep, and want you to join us on the journey.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our Guest's Name is Carol Shih. Carol is a third-culture kid who grew up in Taiwan, was raised in Australia, and moved to Los Angeles for university when she turned 19. She has been in the eCommerce industry for over a decade; an expert in fashion, beauty, and CPG eCommerce life cycle. Carol started Qode Space, one of the few female & minority-owned tech agency in the United States; with the mission to put quality first in eCom web development, and focus in community, transparency, and being purposeful.
You can find her at...
Website: http://qodespace.com
LinkedIn: https://www.linkedin.com/in/shihcarol/
Instagram: https://www.instagram.com/karolz/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
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RoAS is a powerful metric: until it's not. When App Tracking Transparency got rolled out with the updates to iOS 14, RoAS suddenly dropped. Advertisers couldn't see to whom their sales were attributed. As the dust settled from the shakeout, new ways to measure ad effectiveness emerged. Enter MER (Marketing Efficiency Ratio). Also known as blended RoAS, MER has become the new gold standard in assessing the performance of ads. Nikki Lindgren, Founder and Managing Partner of Pennock, is leading the charge of helping brands better understand the correlation between spend and total sales. Focusing on female-led beauty brands, Nikki has pushed for greater creative diversity, trying to cut through the noise of our current status of information overload. Grab a seat and listen in to find out what keeps brands from succeeding and how to frame the future of advertising. It could just be that easy.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our guest is Nikki Lindgren. Nikki, founder and managing partner of Pennock, is a leader in scaling DTC businesses through paid ads with a focus on helping female-led beauty brands. With expertise in digital media management exceeding $100 million, Nikki and her team leverage strategic advantages for impressive MER and ROAS.
You can find her at...
Website: http://pennock.co
LinkedIn: https://www.linkedin.com/in/nikkilindgren/
Instagram: https://www.instagram.com/we_are_pennock/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/messageSupport this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support
The signals on Amazon are everywhere. But what do we do with them? Advertising on Amazon is all about honing in on customer behavior and then taking advantage of every opportunity you have to increase sales in the short term and profitability in the long run. Neha Bhuchar, CEO & Co-Founder of atom11, a retail-aware advertising platform for brands and agencies on Amazon, schools us on how to actually address the real problems of your customer and take action. One of the biggest issues: customers don't always know what they want or what they need. In order to find out you have to ask the right questions and then... Shut up! Listening is your new superpower. Neha shows us how to listen to our customers in order to get to the root cause of problems so you can make impactful change. You don't fix problems on Amazon or in business. You fix root causes. It's time to shut up and listen to this next episode.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our guest's name is Neha Bhuchar. Neha is the founder of Retail aware advertising software, atom11. A long-term Amazonian, well! not just any Amazonian - Neha was a founding team at Amazon Ads. She has led sales, product, and account management functions at Amazon Advertising. She has helped over 300 brands and agencies create better ad strategies to ultimately increase sales.
You can find her at...
Website: http://www.atom11.co/
LinkedIn: https://www.linkedin.com/in/nehabhuchar/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/messageSupport this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support
Is it possible to do good AND make money? Can you actually have a positive impact while growing a business? My guest on today's episode, Keith Hartnett, CEO of Better World Goods, thinks so. And we tend to agree. Keith's experience in selling on marketplaces and running an agency has shown him that making change requires you to be involved. You can't win in ecommerce or life if you don't play the game. We also dive into the realities and facades of agency life. In a social media world where everything gets divisive really quickly and we focus on the positives only, the reality of agency life is it's difficult. Not everything is a W and you will inevitably come up against problems. Intentionally hiding the difficulties shouldn't be the norm. Being willing to be authentic will go a long way and can actually provide you with credibility. Want to know more about how to run an agency with integrity? Listen to Keith's story.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
- Follow us on LinkedIn: https://linkedin.com/company/thelongergame
- Follow us on Instagram: https://instagram.com/thelongergame
- Follow us on Facebook: https://facebook.com/thelongergame
Our guest's name is Keith Hartnett. He helps small, sustainable & social impact businesses on Amazon.
You can find him at...
- Website: https://www.betterworldproducts.org/
- Find them on LinkedIn: https://www.linkedin.com/in/keithhartnett/
Michael Maher, the host, would love to connect with you. Reach out to him at…
- Email: michael@thinkcartology.com
- LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
- Website: https://thinkcartology.com
- Find Cartology on LinkedIn: https://linkedin.com/company/cartology
- Find Cartology on Instagram: https://instagram.com/thinkcartology
- Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
- Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
- Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
- Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/messageSupport this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support
Amazon hasn't always been "Amazon." Nobody could have fully imagined the way it would take over the ecommerce ecosystem but here we are 20-something years later and Amazon is straight dominating. Many people in the current ecosystem started small, Host included, making people who say Amazon killed small businesses dead wrong. My guest today on The Longer Game, Ryan Burgess, Head of Growth at the ad optimization and analytics platform Intentwise, did just that. Not old enough to get a "real" job, he started buying products wholesale and selling them on eBay. Then came Amazon. 10 years later here he is leading companies to success on Amazon along with other ecommerce platforms, helping them track and take action on customer intent signals. Join us as we geek out on all things Amazon and discover our similarities live on camera.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
- Follow us on LinkedIn: https://linkedin.com/company/thelongergame
- Follow us on Instagram: https://instagram.com/thelongergame
- Follow us on Facebook: https://facebook.com/thelongergame
Our guest is Ryan Burgess. Ryan has over 10 years of Amazon Ads experience. He worked as a senior executive at several Amazon Agencies and Brands before joining Intentwise as Head of Growth.
You can find him at...
- Website: http://intentwise.com/
- Find him on LinkedIn: https://www.linkedin.com/in/ryan-burgess/
Michael Maher, the host, would love to connect with you. Reach out to him at…
- Email: michael@thinkcartology.com
- LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
- Website: https://thinkcartology.com
- Find Cartology on LinkedIn: https://linkedin.com/company/cartology
- Find Cartology on Instagram: https://instagram.com/thinkcartology
- Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
- Website: https://podcastify.me
- Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
- Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
- Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/messageSupport this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support
Brick & mortar retailers are evolving and Tom Burgess, President of the Fintech company Snipp Interactive, came on The Longer Game to dive into the current state of retail evolution. For the longest time, Retailers had data from loyalty programs and didn't know how to leverage it, other than tracking purchase habits. They were actually scared of it. When they figured out how to wield this power, they created a behemoth; enter Retail Media Networks. Leveraging their own ecosystems, Retailers started advertising to their consumers directly and brought brands along with them, somewhat to the brand's dismay. While it helps by actually getting visibility and revenue, they bemoaned because spending feels like a "tax." While RMNs have seen success, they're starting to hit audience caps, requiring more ad inventory. Want to find out where this is going? Take a listen.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
- Follow us on LinkedIn: https://linkedin.com/company/thelongergame
- Follow us on Instagram: https://instagram.com/thelongergame
- Follow us on Facebook: https://facebook.com/thelongergame
Our guest's name is Tom Burgess. You can find him at...
- Website: https://www.snipp.com/
- Find him on LinkedIn: https://www.linkedin.com/in/tjburgess/
Michael Maher, the host, would love to connect with you. Reach out to him at…
- Email: michael@thinkcartology.com
- LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
- Website: https://thinkcartology.com
- Find Cartology on LinkedIn: https://linkedin.com/company/cartology
- Find Cartology on Instagram: https://instagram.com/thinkcartology
- Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
- Website: https://podcastify.me
- Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
- Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
- Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/messageSupport this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support
Selling products online is easy. Or it used to be. But selling is just the start. You then have to build emotional connection with the consumer to get them to come back and buy your product again. Otherwise, you're caught in what our guest on this episode of The Longer Game, Ben Leonard, Founder of Ecom Brokers, calls the Fish Bowl Hamster Wheel cycle. Famsters, a cross between a fish and a hamster. While they may be imaginary, they are exactly what business owners become when they don't think brand and are just reaching for their next sale. It's a never ending cycle that lacks sustainability and ultimately leaves the business owner wanting more whenever they go to sell their business, which is exactly what Ben helps ecommerce brands do.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
- Follow us on LinkedIn: https://linkedin.com/company/thelongergame
- Follow us on Instagram: https://instagram.com/thelongergame
- Follow us on Facebook: https://facebook.com/thelongergame
Our guest Guest Name is Ben Leonard. He is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.
He has been featured in various press, including Forbes. Ben is a sought-after ecommerce consultant, author and international speaker. Meanwhile, his brands are used by international athletes, A-list Hollywood film stars and featured in multiple national press publications.
He wrote the acclaimed book - Quit Stalling and Build Your Brand (www.quitstallingbook.com)
Now he is doing it all over again with new brands, and helping others to do the same with his ecommerce consultancy (www.benleonard.pro) and ecommerce brokerage (www.ecombrokers.co.uk). Ben is the antidote to gurus.
You can find him at...
- Website: https://www.benleonard.pro and https://www.ecombrokers.co.uk
- Find him on LinkedIn: https://www.linkedin.com/in/benjleonard/
- Find him on Instagram: https://www.instagram.com/benleonardpro
- Find him on Facebook: https://www.facebook.com/benleonardpro
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it.
Want to find out more?
- Website: https://thinkcartology.com
- Find Cartology on LinkedIn: https://linkedin.com/company/cartology
- Find Cartology on Instagram: https://instagram.com/thinkcartology
- Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
- Website: https://podcastify.me
- Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
- Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
- Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/messageSupport this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support
Agencies often get business wrong. Why? Because they focus on growth at all costs and push their employees and team members beyond their limits, which leads to them eventually burning out and clients becoming dissatisfied. George Reid, the Founder of the Amazon Ad's Agency Georges Blog, has decided to go a different route. The world of advertising on Amazon has continued to grow in complexity. While George keeps pace with those new levers being added, he has decided to grow by focusing on developing and caring for a strong team that leads to better client success. When most agencies double down on fast growth, which often isn't sustainable, George is okay to grow slowly and do it well. Meet the most laid back of self-proclaimed coffee snobs who also has a slight taste for pain in running ultramarathons.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
- Follow us on LinkedIn: https://linkedin.com/company/thelongergame
- Follow us on Instagram: https://instagram.com/thelongergame
- Follow us on Facebook: https://facebook.com/thelongergame
Our guest Guest Name is George Reid. George runs an Amazon agency with a side of design resource curation. He occasionally travels long distances and only takes coffee as long as it's black.
You can find him at...
- Website: https://georges.blog/
- Find them on LinkedIn: https://www.linkedin.com/in/georgereid23/
Michael Maher, the host, would love to connect with you. Reach out to him at…
- Email: michael@thinkcartology.com
- LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
- Website: https://thinkcartology.com
- Find Cartology on LinkedIn: https://linkedin.com/company/cartology
- Find Cartology on Instagram: https://instagram.com/thinkcartology
- Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
- Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
- Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
- Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
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Trouble finding good talent? Welcome to the club. The whole freelancer concept is incredibly powerful in it's flexibility and potential but finding the right person who can actually do what they say they can is no easy feat. The amount of markup on those freelancer's fees can also mean that brands end up being misled on the level of knowledge of said freelancer. Needless to say, there is room for improvement. Jai Dolwani, CEO of The Starters, a curated freelancer marketplace with vetted ecommerce talent, knows the pain of this process and is out to right the wrongs he experienced as the CMO at Winc, the well known internet based wine club. Pour some wine, swirl your glass, and open up your pallete to new ways to solve problems in the world of ecommerce.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
- Follow us on LinkedIn: https://linkedin.com/company/thelongergame
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Our guest Guest Name is Jai Dolwani. Jai is currently the Founder & CEO of The Starters and is focused on helping e-commerce businesses find top-tier freelance talent.
Previously, Jai was the Chief Marketing Officer at Winc and ran Winc's direct-to-consumer P&L in addition to owning the omnichannel growth of Winc's brands, like Summer Water - one of the fastest growing rose brands in the country.
You can find him at...
- Website: http://www.hirethestarters.com
- LinkedIn: https://www.linkedin.com/in/jai-dolwani/
Michael Maher, the host, would love to connect with you. Reach out to him at…
- Email: michael@thinkcartology.com
- LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
- Website: https://thinkcartology.com
- Find Cartology on LinkedIn: https://linkedin.com/company/cartology
- Find Cartology on Instagram: https://instagram.com/thinkcartology
- Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
- Website: https://podcastify.me
- Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
- Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
- Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
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By now it should be clear that running a brand is not an easy task. And brands sometimes make it harder on themselves. They think short term. What is my RoAS? Can I get away with basic creative? The problem is those short term fixes prevent them from seeing the long term growth they really desire. Agencies can help but when they can't deliver on the promises they make in the sales process, it makes it even harder for those brands to really win. Co-Founder and CMO of Webtopia, Jessie Healy, joins us on this episode of The Longer Game to share her insights from the brand side that led to her moving agency side, creating the "anti-agency." Does this strike your curiosity? Press play and let's begin.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our guest Guest Name is Jessie Healy. The $20 million she has spent on digital advertising in her career has helped her crack the code to creating profitable ads that convert.
After years of running multi-million pound digital campaigns for the likes of Etsy, Future Publishing and Trinity Mirror, she got fed up with the status quo and set out to create her own ‘anti-agency’: Webtopia, which she has since scaled to a team of 30.
She loves sharing my knowledge, actionable insights and strategies with audiences via events and podcasts.
You can find her at...
Website: www.webtopia.co
Find them on LinkedIn: https://www.linkedin.com/in/ecommercecoach/
Find them on Instagram: @wearewebtopia
Find them on Facebook: https://www.facebook.com/jessiejessie/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
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Being an ecommerce business at $5M and $500M are very different. And the path there isn't always possible for every brand. In ecommerce, there are very specifics parts of your businesses DNA that are required to really grow exponentially and not every brand will have the right pieces to grow super large. You should also ask yourself, do you even want to grow that big? Andrew Faris, Founder of AJF Growth, joins me to share his wisdom and insight on all these topics. After working brand side, moving to an aggregator, back to brand, and now living in agency life, Andrew has seen a lot and this episode doesn't even capture it all. Let's get started, so grab a drink and hold on.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest Guest Name is Andrew Faris. He is the founder of AJF Growth. He grows ecommerce brands with managed services and some coaching. His expertise is in growing DTC brands from $2M-$20M with Facebook Ads especially, with a view to the economic issues along that journey. He can speak to pretty much every element of that part of ecom growth though. Currently, he is mostly trying to grow his podcast on the side of that.Want to hear more from Andrew and the podcasts he mentioned? Go to https://ajfgrowth.com/ or listen to the episodes below:
1. The Andrew Faris Podcast Episode on Failure: https://open.spotify.com/episode/4FGUbhtoVlMerZYp1PZcJN?si=b9b4870821e64374&nd=1
2. The Andrew Faris Podcast Opening the Books Mixed by Nasrin YouTube: https://www.youtube.com/watch?v=NjjPgISO5f0
- The Andrew Faris Podcast Opening the Books Mixed by Nasrin Website: https://ajfgrowth.com/pages/mixed You can find him at...Website: www.ajfgrowth.comLinkedIn: https://www.linkedin.com/in/andrew-faris-980b84108/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
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Amazon Aggregators have started to fail in a challenging economic climate with changing consumer behavior and people are piling on. Were some of us expecting failure? Sure. But majority of new businesses fail. So how is that different? Well Nathan Sieminski, formerly of Perch, one of the largest aggregators raising just over $900M, shares his experience working there and sheds line on the reality of that environment. Spoiler alert, it's different than you expected. We chat about how Walmart is bringing the heat and how the battle for ecommerce dominance is shaping up. Grab a seat, get a drink, and settle in for a conversation between two humans who want to see people win.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest Guest Name is Nathan Sieminski. He is the managing partner of Chimney Rock Advisors, a PR and content marketing consultancy for eCommerce agencies, SaaS vendors, and brands. Prior to that, Nathan was a marketing manager at Perch, one of the leading FBA aggregators with over $900M raised. He also served as a Fulbright scholar to South Korea. You can find him at...LinkedIn: https://www.linkedin.com/in/nathan-sieminski-content-writer/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
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Do you know what Trade Spend is? Do you know why that $200,000 charge from Whole Foods just got deducted from your account? Well Nikki McNeil, Co-Founder and Head of Deduction Management Services at Vividly, is here to set the record straight. Trade Spend goes deeper than you think and it affects every single aspect of the business for CPG companies. You can't get around it. You can't get under it. But you certainly can misuse it so who better to learn about it from than someone who has worked in CPG companies like Justin's Nut Butter and Lilys? Born out of necessity, hear this Entrepreneur's journey into the unsexy but crucial parts of business and how to succeed through the hardship.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest Guest Name is Nikki McNeil. Nikki McNeil is currently a Co-Founder at Vividly. With over a decade of Accounting in Consumer Packaged Goods (CPG) within food & beverage companies, Nikki has been responsible for managing multi-million dollar trade spend budgets through well-vetted operating processes that arm Accounting departments with accurate deductions processing, accrual formulation, broker commission computations, and dispute resolution. With automation top of mind through the challenges she faced in CPG, she co-founded a leading trade promotion management software, Vividly, which aims to deliverclear value through efficiencies when analyzing trade spend dollars which, for most, is the 2nd largest expense on the P&L.You can find her at...Website: https://www.govividly.com/LinkedIn: https://www.linkedin.com/in/nikki-mcneil/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it.
Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
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In a world where everything is on-demand and instantaneous, business still requires you to shell out cash up front and forego profitability in order to be successful and profitable in the long run. Izabella Ritz, CEO of Ritz Momentum, is no stranger to this world. She regularly advises people who want to validate product ideas and turn them into dollars on Amazon. But there are not shortcuts. If you want to succeed, the days of investing a few hundred dollars and making millions is gone. Izabella and I dig into the human psyche and discuss how you can actually succeed on Amazon because the opportunity is still ripe for the picking. Join us, won’t you?The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest Guest Name is Izabella Ritz.Izabella emigrated from Russia in 2015 with her three children. A serial entrepreneur since the age of 17, she has created and sold multiple businesses where she developed e-commerce, SEO, and digital marketing expertise to grow any online business.Izabella serves as the CEO of Ritz Momentum, a company she founded in 2019 to provide services for the students whom she was teaching how to sell on Amazon. She saw that they led extremely busy lives, and wanted to help them bring their vision of starting an Amazon business to life, just as she had in 2015.Today, Ritz Momentum is your one-stop-shop for Amazon business services. From the heavy lift of finding and creating a product for you to sell on Amazon, to optimizing Amazon listings and PPC campaigns, the agency has grown to provide anything a new or experienced seller needs to scale their business.You can find her at...Website: http://ritzarm.com/Find them on LinkedIn: https://www.linkedin.com/in/izabellaritz/Find them on Instagram: @ritzmomentumFind them on Facebook: https://www.facebook.com/isabella.rittzMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
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Measurement of metrics are key to any successful business but the types of metrics that get the most attention are typically the sexy ones, i.e. revenue, growth, brand awareness... You get it. Tyler Jefcoat, CEO of Seller Accountant, an accounting firm designed to help business owners maximize profitability, joins us on The Longer Game to share his insights as a CEO. As someone who coaches other CEOs on better business practices, he shares that the energy of your leader is one of the most important metrics you can measure. In fact, businesses live or die based on that leader. No his name is not Jef, despite what our host may call him. But he is filled with plenty of knowledge on how to keep your business healthy in difficult times and shares why cash flow may be more important than just profitability. Let's make it rain.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest Guest Name is Tyler Jefcoat. Tyler and the team at Seller Accountant help e-commerce brand owners maximize profitability and minimize stress with next-level bookkeeping and fractional CFO services. Prior to founding Seller Accountant, Tyler built and sold a healthcare business with almost 100 employees. You can find him at...Website: http://www.selleraccountant.com/Find them on LinkedIn: https://www.linkedin.com/in/tylerjefcoat/Find him on Facebook: https://www.facebook.com/tyler.jefcoat.1/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
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Life is not a sprint, it's a marathon. The same could be said for the Amazon sphere as it develops. Since 2006, our guest Chad Rubin has been immersed in a world of the unexpected with selling on Amazon. Founder & CEO of Profasee, a dynamic pricing platform aimed at helping sellers on Amazon maximize profits, Chad has seen a lot of changes and stages in the lifecycle of the marketplace and he gives us his perspective on what's currently happening. Don't believe him? That's okay. Reality is negotiable after all, right? Feel free to experiment and test everything we say on this episode of The Longer Game. That's how Chad has been successful anyhow.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game?
Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame
Our guest Guest Name is Chad Rubin. Chad Rubin leads Profasee's operations and oversees its strategy. He often speaks about e-commerce, amazon and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana, and the Prosper Show. He is also a father, husband and loves coffee and tacos.
You can find him at... Website: https://profasee.com Find them on LinkedIn: https://www.linkedin.com/in/itschadrubin/
Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Arch Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support
How much of your identity is wrapped up in what you do? Well scrap that, We're human beings, not human doings. My great friend Victor Dwyer, CEO of the Content Marketing agency Dwyer Enterprises, comes on to school us on happiness. With a myriad of experiences in agencies, Victor has seen the mountain tops and the valleys. Tracking metrics are important and he shows us how to do that while how having a strong company culture to create a strong unified team. And when it comes to content, Victor is King. He is going to break down for us how to make creating and posting content a whole lot easier. Want to learn more about yourself? Like spaghetti? Just press play.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest Guest Name is Victor Dwyer. Victor is the Founder and CEO of Dwyer Enterprises, a content marketing agency dedicated to helping e-commerce tools and agencies expand their reach through podcasts and other digital channels. A recognized authority in e-commerce, Victor's background combines technology and marketing expertise. You can find him at...Website: http://dwyer-enterprises.com/Find him on LinkedIn: https://www.linkedin.com/in/victor-dwyer/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
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Being an entrepreneur means you start solving a problem and just figuring it out. As time goes on, you often end up in a much different spot each year in order to keep the company growing. In order to excel in that role as the leader, you have to be able to reinvent yourself, time and time again. And the reality is, many people simply don't want to do that. Will Nitze, Founder & CEO of IQBAR, a brain and body nutrition company, joins us and shares why having a background in psychology, neuroscience, and government may just be all you need to build the next CPG company.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame
Our Guest's Name is Will Nitze (pronounced Nit-Zah). He is from Boston, went to Harvard, is married with no kids, and is obsessed with startups and consumer goods!
You can find him at... Website: http://eatiqbar.com/ Find him on LinkedIn: https://www.linkedin.com/in/will-nitze/ Find him on Instagram: @eatiqbar Find him on Facebook: William Nitze
Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it.
Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity.
Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support
Finding great partners is a pain. How do you know when someone is just trying to close you vs. actually being able to fulfill their promises? Is going with the cheapest price point really the best idea? Kristina Mertens, Head of Business Development at Packshack, is giving us the inside scoop on why finding a 3PL partner can be so difficult. Some of her advice: you have to do your homework and you get what you pay for. We talk not just about fulfillment but why we think getting to the bag in eCommerce is NOT the most important thing. If you like Bavarian beers and want to grow your brand without choosing the wrong partner, you're in the right place.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame
Our guest Guest Name is Kristina Mertens. Kristina has been in the eCommerce space since 2018 and helps online D2C & B2B brands find their ideal fulfillment solutions around the world and across all sales channels. In her free time, she loves hanging out with her dog Suki, going out with her friends, and playing golf.
You can find her at... Website: https://packshack.com/ Find her on LinkedIn: https://www.linkedin.com/in/kristinamertens/ Find her on Instagram: @mertens_kristina Find her on Facebook: Kristina Mertens
Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy, and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support
Marketing is a powerful tool, imposter syndrome is real, and accountability is needed. Ofra Nissani, Business Coach and Advisor at Coach My Business, joins us on The Longer Game to talk about how marketing can be powerful and how retailers can be a positive force for the planet. She also helps us break down how business owners often suffer from imposter syndrome and how they're not alone in that struggle. We go deep into economic systems, failure, what getting help looks like, and all things retail. Let's get into it.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame
Our guest Guest Name is Ofra Nissani. Having been an entrepreneur for over 20 years, she has witnessed the evolution of e-commerce, social media, and now the advancement of AI. She has built a brick-and-mortar operation and adapted it to a complete omnichannel successful business. Now she is taking her expertise and helping business owners reach their own personal business goals by coaching and advising them.
You can find them at... Website: coachmybusiness.ca Find them on LinkedIn: https://www.linkedin.com/in/ofra-nissani-76a9111a0/ Find them on Instagram: @coachmybusiness.ca
Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support
Retail is not dead people. It's actually very alive. If 20% of sales are happening across e-commerce, where do you think the rest of those purchases are happening? Yes, it's in an actual store. Brands in the DTC space have had a ton of growth but as those brands mature, retail is the way they can really build legs. 1REC CEO Andrew Neelon joins us on Episode 9 of The Longer Game to talk about just that. Community is at the core of retail and Andrew is helping us better understand how to rebuild communities within the retail space. Looking to grow your brand into retail? This is your episode.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame
Our Guest's Name is Andrew Neelon. He is the founder and CEO of 1REC, a platform that lowers the barrier to entry for offline retail through Content, Community, and Consulting. Prior to 1REC, Andrew has held leadership roles across various functions including Finance, Growth, Retail, Real Estate, and Strategy. Prior experiences Interior Define, Bonobos, Walmart eCommerce (Digital Consumer Brand portfolio), and Hudson's Bay.
You can find them at... Website: 1rec.co Find them on LinkedIn: linkedin.com/in/andrewneelon Find them on Instagram: @andrewneelon Find them on Facebook: Andrew Neelon
Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support
Consumer research one-way legacy brands have iterated more intuitively with products and won in the past but e-commerce brands have been able to iterate quicker in the past decade, which is one reason growth has soared. John Li, Co-Founder of PickFu, has created a tool that has allowed both types of brands to get to the yes, no, or maybe much quicker with consumers, and it was sort of an accident. Moving fast is a necessity of retail today, especially with the volume of information available and the speed at which we can access that info, so buckle up and get ready to move at the speed of 1.2 gigawatts on this week's episode.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame
Our guest Guest Name is John Li. John Li is the co-founder of PickFu, a polling platform anyone can use to get fast, reliable feedback from real people. John built PickFu with co-founder and college classmate Justin Chen for their own use in their early days as entrepreneurs. People and businesses worldwide now rely on PickFu to help them make better data-driven decisions, faster. John is passionate about building systems that help others succeed. He has degrees in computer science from UC Berkeley and the University of Washington. John and his family live in the San Francisco area, where he shuttles his kids around in his dream car (a minivan).
You can find them at... Website: https://www.pickfu.com Find them on LinkedIn: https://www.linkedin.com/in/johnli
Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support
This episode of The Longer Game is a philosophical playground for everyone in the e-commerce industry. Chief Revenue Officer Ali Babul of Trellis, a tech company creating smarter solutions for e-commerce, and Michael talk about the real driver and purpose behind the business: people. Hailing from agency life, having worked with a ton of brands, and now being on the tech side, Ali has a really deep and interesting take on the needs of consumers, brands, and businesses alike. Get ready to get your hands dirty and dig into the meaning and purpose behind the small blip of your existence on this earth. I know. Deep.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame
Our guest Guest Name is Ali Babul here. He is the Chief Revenue Officer at Trellis, a merchandising automation platform with a focus on advertising and pricing optimization. He joined Trellis with over 10+ years of agency experience creating strategies to grow small and large brands.
With a keen eye for both the moment at hand and the big picture, Ali helps brands scale their products and propel their success. His focus is to bring awareness to problems that brands are facing when selling on various marketplaces.
Honoring his love for all things business, he is an angel investor and advisor to various startups across industries, including restaurants, DTC brands, and SaSS companies alike.
You can find them at... Website: gotrellis.com Find them on LinkedIn: https://www.linkedin.com/in/alibabul/ Find them on Instagram: @alibabul Find them on Facebook: @alibabul
Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support
How you make your products, when you order them, how much you order, and how you get them to fulfillment centers or the end consumer is a core process in the retail environment and yet it's something that brands routinely struggle with. Do this inefficiently and you've got poor cash flow. Do it well and you maximize sales while keeping yourself liquid to be flexible as a brand. Richard Prasojo, CEO of AiStock, a software that gives brands more power over inventory resulting in better cash flow, has much to say on why the Product Supply Chain should be one of the sexiest things in your business. Nailing the basics never gets old and we lean into that concept on this episode of The Longer Game.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest Guest Name is Richard Prasojo. He is the founder of AiStock and Sellgo.You can find him at...Website: aistock.coFind them on LinkedIn: https://www.linkedin.com/in/richardprasojo/Find them on Facebook: https://www.facebook.com/richardprasojo/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
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Every business starts with an idea. And it's easy to get jazzed up about that idea, so much so that you've forget to properly plan ahead for what you're going to need to make that happen. We're talking capital and runway. In this epsidoe, the 2nd most popular breakdancer off Wall Street, Kenny Jen, and I talk about what brands need to think about when prepping to launch and how you can succeed. Going big isn't necessarily the answer. In fact, in may be the opposite of that. Kenny's vast experience in everything from his current role of providing CFO Services to Consumer & Retail brands to product creation and retail strategy for Cannabis brands in LA give him a unique perspective that's hella fresh.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest Guest Name is Kenny Jen. Kenny Jen is a member of Pilot’s CFO Services where he advises consumer & retail startups of various stages on finance, fundraising & strategy. Prior to Pilot, Kenny managed product development, supply chain, and strategic finance for a consumer goods startup in Los Angeles and before that, he was an investment associate at a consumer venture capital fund. Kenny has consulted companies across a wide range of industries including health & wellness, CPG, marketplaces, and retail.You can find him at...Website: Pilot.comFind him on LinkedIn: https://www.linkedin.com/in/kenny-jen-84331351/Find them on Instagram: @kennyyjenFind them on Facebook: https://www.facebook.com/kenny.jen.9Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
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A common theme among food & beverage entrepreneurs, as well as in almost any industry, is settling on the "Just For Now" branding that gets you by until you make more money. Do you start going to the gym once you lose 10 lbs? No! You get your ass in there and start doing the work and the results come later. The other problem with this way of thinking is it gets you "Just For Now" results, i.e. don't expect your brand to be successful if you aren't willing to invest the time and money into it that is necessary. Ainsley Moir, the Founder of Healthy Food & Beverage Group, joins us to share her extensive knowledge of creating successful CPG food & beverage brands and why the struggle to fight off shiny object syndrome and play #thelongergame with your brand is real.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest Guest Name is Ainsley Moir. Ainsley helps passionate food founders turn their great-tasting products into profitable businesses and irresistible food brands. They offer strategic consulting to help established CPG brands discover how to optimize their business, offer strategies for brands to understand how to break through in the market, and training for food founders to focus on having an irresistible food brand for shoppers and retailers. She likes exploring new cities, trying the latest food & beverage products, hiking, and studying the human mind.You can find her at...Website: https://www.HealthyFoodandBeverageGroup.comFind her on LinkedIn: https://www.linkedin.com/in/ainsley-moir-595b0b1/Find them on Instagram: @ainsleymoirFind them on Facebook: https://www.facebook.com/ainsley.moir/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
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While the title of this episode is a tad dramatic, the conversation does go pretty deep. Elizabeth Presher, the Owner of Hite Digital Dayton, is an experienced Entrepreneur helping other business owners grow their presence online. She has an advantage here because she knows the pressure that those business owners face. She is one, after all. The lessons she has learned, along with our host Michael, show you how steep the learning curve is when you get into business. Retail, and how consumers shop, are constantly evolving so staying ahead of the curve is important. Want to know more lessons from being an Entrepreneur? Have a listen.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest Guest Name is Elizabeth Presher. She is the owner of Hite Digital Dayton, a company committed to helping retail business owners grow their online footprint through ROI-driven digital marketing solutions. She is passionate about touching other entrepreneurs' lives to help them reach their full potential. Over the years, she's come across entrepreneurs that tell her that being a business owner is not what they thought it would be, this is why her sole purpose is to provide SMEs with the necessary tools so they can have a life full of freedom instead of one that chains them up to a desk. You can find her at...Website: https://www.hitedigital.com/dayton/Find them on LinkedIn: https://www.linkedin.com/in/elizabeth-presher-9991a52/Find them on Instagram: @elizabeth_presherFind them on Facebook: https://www.facebook.com/TheElizabethPresherMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity.
Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
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Variables are the theme that runs throughout the conversation with Veena Giridhar, the CEO of salesBeat, an AI-driven platform that helps brands generate better efficiency with their inventory. When a customer gets "cheesed off," as Veena diplomatically puts it, how does that affect the consumer journey? The factors that alter that journey are numerous but let's simplify this; the consumer may not be back to that store, hurting your chance at building brand equity with them. The journey is now even more complicated with the mixture of in-store and online purchasing. Let's get into it.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameFollow us on Twitter: https://twitter.com/the_longer_game
Veena is the CEO of salesBeat - a company dedicated to improving efficiency in retail and FMCG. salesBeat's AI-driven platform uses micro & macro factors to model consumer buying behavior and makes predictive recommendations to eliminate lost sales due to stocks and overstocking.
You can find them at...Website: https://www.salesbeat.co/
Find them on LinkedIn: https://www.linkedin.com/in/veena-giridhar-gopal/
https://www.facebook.com/salesbeatco
Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity.
Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
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As we dig back into the ever-evolving world of retail in the Season 2 opener of The Longer Game, we're talking with Carter Jensen, the Sr. Manager of Global Commerce at GMI, aka General Mills, about how they're taking brands we all grew up with and loved into the future with us. How we engage with these brands has to change because, well, how we engage with each other is different. Listen in to find out what Carter eats for lunch these days and what's going on in CPG in 2022.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game?
Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
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Follow us on Instagram: https://instagram.com/thelongergame
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Our guest Guest Name is Carter Jensen. Carter is the Sr. Manager of Global Commerce at GMI, aka General Mills. Carter joined General Mills in 2020 amid ecommerce disruption driven by the Covid-19 pandemic. With a mission to help accelerate ecommerce capabilities, he supported the vision of “Connected Commerce” across the organization, transforming the go-to-market strategy for the company's collection of leading, global brands.
You can find them at...
Website: CarterJensen.com
Find them on LinkedIn: linkedin.com/in/CarterJensen
Michael Maher, the host, would love to connect with you.
Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it.
Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
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We gather at the end of Season 1 of The Longer Game to talk LIVE about the current state of Amazon, the largest e-commerce retailer in the US, and where the future of retail is headed. I've got the best and brightest minds with me to chat it out and answer questions.
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Brands sometimes want a quick answer to growing and generating more revenue. Unlike Dollar General, most brands in retail take time to grow. James "Saywhatsales" Buckley explains why these misaligned expectations in retail lead to having a false sense of hope, which creates confusion, has you playing the chance game, and ultimately why "hope is not a strategy." The energy on Mr. Buckley is off the charts. He's got dope knowledge on sales, interacting with people, and is genuinely fun to be around. This episode rocks.
About our guest:
James' mission is to help sellers realize their full potential. He works to show them their real worth as the tip of the spear. He has had the pleasure of interviewing the best minds in sales and creating content that elevates the sales profession every day.
Connect with James @saywhatsales on Instagram, Tik Tok, and Twitter. Join him weekly for his new series "Surviving Sales" a Sell Better production brought to you by JB Sales
Find him on LinkedIn: https://www.linkedin.com/in/jamessaywhatsalesbuckley/
Find him on Instagram: @saywhatsales
Find him on Facebook: James Buckley
Find him on YouTube: https://www.youtube.com/channel/UCOGBiBoHd5n3f9Sz2KZT3CA
Like what you’re hearing?
Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game?
Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
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Michael Maher, the host, would love to connect with you.
Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and podcastify.me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it.
Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time when podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
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People buy with their emotions. They buy what they vibe with. If consumers aren't feeling it, don't expect revenue to grow. And what about revenue? How can connecting with a consumer on a raw level actually help you generate revenue? Are those two things related? Erik Kiker, Chief Messaging Officer at tolovethebrand.com, knows how to connect the two and never skip a beat. We go deep into the psyche of how brands are sometimes inadvertently turning consumers off because of the discouraging messages they're sending out. Messaging makes a difference. Find yours and grow your audience now.
Like what you’re hearing?
Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
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Follow us on Facebook: https://facebook.com/thelongergame
About our guest:
Eric is a Creative Director turned Messaging Strategist, for a really good reason. Frustrated by brand development processes that were too slow, too costly, and ultimately written from a consultant’s POV, he invented his own. He’s helmed his process to help more than 100 brands find their greatness, something Eric calls, The Soul Difference. Naked Juice, Atkins, Jenny Craig, Lenny & Larry’s, Zespri Kiwifruit, Health Warrior and Perfect Bar have all been clients. And he’s remained close with these brands’ Founders, past and current owners, and investors.
Website: https://tolovethebrand.com
Find him on LinkedIn: https://www.linkedin.com/in/erickiker/
Find him on Instagram: @erickiker1
Find him on Facebook: Eric Kiker
Michael Maher, the host, would love to connect with you.
Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it.
Want to find out more?
Website: https://thinkcartology.com/
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Sourcing has become a much bigger issue for brands as the pandemic continues to close down China and back up the pipeline, as well as loading docks and ports across the world. So scaling might seem difficult at a time like this. Not only scaling but making new connections and finding new opportunities feels almost impossible. Ben & Oliver want you to rethink that. With Checkpoint International, they've templated the processes for sourcing and are leveraging the incredible quick postal system in China to their advantage. Listen in to hear how Oliver gets his food delivered to him during quarantine and why these guys are onto something when it comes to growing your brand.
Like what you’re hearing?
Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
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Follow us on Facebook: https://facebook.com/thelongergame
About our guests:
Oliver Knack, originally from Australia, has been working in sourcing and quality control in Asia since 2012. Primarily based in China for over 10 years, Oliver has worked in various capacities in the industry and helped hundreds of clients from North America, Latin America, Europe and the Asia Pacific manage their purchasing activities in all the major manufacturing countries in Asia. Oliver has worked with clients large and small ranging from large retail chains to independent Amazon sellers across a wide range of consumer products.
Ben started working in manufacturing in China after his junior year of college. The brand he started, Xtatix, sold private label consumer electronics into the US market. Xtatix closed in 2008 and shortly after Ben focused on growing Hatch, a company that sold private label consumer electronics to other brands. Hatch ended up selling millions of MP3 players and Android products to Walmart, Best Buy, and other top retailers through Hatch's client's brand. In 2015 Hatch pivoted to focus on the development and manufacturing of custom Android products. Ben has rare first-hand experience within the Chinese manufacturing and technology hardware ecosystem.
Website: https://Checkpointintl.com
Find Oliver on LinkedIn: https://www.linkedin.com/in/oliverknack/
Find them on Facebook: @checkpointintl
Michael Maher, the host, would love to connect with you.
Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it.
Want to find out more?
Website: https://thinkcartology.com/
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Retail has drastically changed since the beginning of the pandemic, where e-commerce saw a huge influx of growth. This has forced brands to have to be agile in order to stick around. Brands can no longer sit on one channel and focus on dominating there alone. I speak this week with Destaney Wishon, CEO of BetterAMS, an advertising partner and service provider for brands on the Amazon marketplace, all about that change and how it's affected the brand's decision making, even giving us a peek behind the curtains of what BetterAMS has done to remain relevant.
Like what you’re hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest:
Destaney Wishon is Co-Founder and CEO of BetterAMS.
Website: https://betterams.com
Find her on LinkedIn: https://www.linkedin.com/in/destaney-wishon/
Find her on Instagram: @destaneyW
Find her on Facebook: Destaney Wishon
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and podcastify.me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com/
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
As 2022 ages, it's clear that Amazon will keep dominating the e-commerce sector. This means that brands that don't adapt will fizzle out. For most, adapting means seeking treasure in the uncharted world of Amazon. But you can't do this without a guide. Elizabeth Greene of Junglr is that guide. An Amazon Ad expert, she joins us on the show today to reveal how you can boost product sales on the platform using Ads.
Like what you’re hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest:
Elizabeth Green is one of the Founders of Junglr, an Amazon advertising agency. She stepped into this role as a way to help other sellers, and somewhere along the journey, uncovered a deep love for all things spreadsheets and data.
Website: https://www.junglr.com
Find Junglr on LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/
Find Junglr on Facebook: https://www.facebook.com/elizabeth.olsongreene
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and podcastify.me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com/
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me/
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
In this episode of the Longer Game podcast, we visit the world of pop-up shops. Once the nucleus of retail, pop-up shops have since lost their prominence and appeal. However, recent market dynamics suggest that the days of open-air markets, bazaars, sugar dates, figs, and pistachios aren't behind us at all. In fact, they seem to be making a comeback. That's what retail expert, Stephen Brooks discussed with us on the show today.
Like what you’re hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest:
For over 35 years Stephen Brooks has been immersed in all things retail. His career has taken him to 57 different countries, working with retailers, landlords, e-commerce, and retail affiliated businesses big and small. Stephen is an author, speaker, and TV commentator for the TD Ameritrade Network as well as the co-host of The Popable Podcast. Stephen is passionate about the future of retail and works with his clients to navigate through the complex issues that they face in an ever-changing consumer-driven world.
Website: http://www.thepopupexpert.com/
Find the Pop Up Expert on Instagram: @theretailspecialist
Find the Pop Up Expert on Facebook: The Pop Up Retail Expert
Find the Pop Up Expert on LinkedIn: StephenABrooks
Michael Maher, the host, would love to connect with you.
Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and podcastify.me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com/
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me/
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
In-store retail is a tough place to work. Long hours, a miserly wage, angry customers, and high customer service goals are characteristic of the job. In fact, anyone who has worked in retail knows there is a feeling of shame associated with the role. But why is that? Aren't retail employees the face of the store? Isn't the store's success hinged on their daily interaction with each customer? Join us as we speak to Ron Thurston, a retail expert, on how retail employees can find their pride.
Like what you’re hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest:
Ron Thurston loves retail. And he's proud of it. Ron has led the retail teams for some of America's most prominent brands, inspired thousands of store employees, and traveled relentlessly across the country to sit and listen to what they have to say.
From a part-time sales associate to a Vice President of Stores, Ron has put in the hard work that a retail career requires and wrote this book to share what he learned along the way.
In 2021, Ron was named one of the world's Top 100 most influential people in retail and is a featured keynote speaker, podcast guest, and in-demand industry expert.
Ron most recently led the retail organization for INTERMIX, sits on the board of directors for GOODWILL NY/NJ, and is an advisory board member and mentor for several retail technology brands.
Website: https://www.retailpride.com/
Find Retail Pride on LinkedIn: linkedin.com/in/rthurston
Find Retail Pride on Instagram: @retailpride
Find Retail Pride on Facebook: https://www.facebook.com/retailpride
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and podcastify.me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com/
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me/
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Episode 17: Short On Everything But Service
Logistics are a nightmare right now. Docks are backed up for days. Parts for trucks aren't available. Incentives for workers are at an all time high because labor is in short supply. Now more than ever, great service makes a big different. Pearl Ausch, COO of First Choice Shipping shares my same enthusiasm for serving clients and we dig into the difficulties of running a business right now.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest:
Pearl Ausch helps sellers expand their businesses internationally from start to finish, including the proper registrations, shipping and educating clients about their different marketplace options.
You can find them at...
Website: http://www.firstchoiceship.com
Instagram: firstchoiceshippinginc
Facebook: firstchoiceshipping
LinkedIn: firstchoiceshipping
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and podcastify.me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
podcastify.me is a full service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space, and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, editing, publishing and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Episode 16: Experience Changes Everything
Brick & mortar stores have taken a big hit since the pandemic, with a lot of the traffic moving online. One thing that hasn't, and likely won't, change is consumers wanting a good experience. Listen in as Startup Slang CEO Damiano Raveenthiran breaks down why experience matters.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest:
"Damiano Raveenthiran is the Founder and CEO of Startup Slang, a creative full service eCommerce agency, specializing in the design, development, marketing and content production for eCommerce businesses of all sizes. In its young life as an agency, Startup Slang has already been able to work with over 2000 eCommerce merchants from all over the world. Startup Slang is on the way to becoming Canada's Favourite eCommerce agency with a full team of over 50+ eCommerce Specialists from coast to coast."
You can find them at...
Website: startupslang.com
Instagram: @damianor
Facebook: damiano raveenthiran
LinkedIn: https://www.linkedin.com/in/damianor/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and podcastify.me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
podcastify.me is a full service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space, and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, editing, publishing and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Episode 15: Do You Know Your Audience? Localization and Why You Shouldn't Sell Fluff In Germany
Games that are funny and topical here in the US are not necessarily going to be hilarious in a place like say Japan, think Cards Against Community and other crazy games. Localization is a necessary part of success in ecommerce and retail in general. Languages, cultures, and interests change wherever you go so you have to think like that local country thinks as a brand. Jana Krekic, CEO of YLT Translations walks us through how to think and adjust our mindset effectively.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest:
Jana is a certified translator, international speaker, an E-commerce consultant and also the founder of 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work.
Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses.
She doesn’t only lead the team of 82 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency which helps sellers scale their businesses across different international marketplaces.
You can find them at...
Instagram: https://www.instagram.com/ylt_translations/
Facebook: https://www.facebook.com/jana.krekic/
LinkedIn: https://www.linkedin.com/in/jana-krekic-04739227
Website: https://ylt-translations.com
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Arch DevOps.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Episode 14: Supply & Demand: The State of Ecommerce
As things heat up with Amazon continuing to see incredible growth, my guest Brett Bohannon and I discuss what is needed to fill gaps. It may surprise you. New career opportunities abound.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest:
Brett Bohannon started in the Amazon space in 2016 with his own Amazon product, He sold that business in 2019 and since then has been helping brands grow on the marketplace. He has helped over 100 brands to succeed on the marketplace.
You can find them at...
LinkedIn: https://www.linkedin.com/in/brett-bohannon-1992329/
Website: https://www.voartex.com
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Arch DevOps.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Episode 13: Platform Data And Lessons On Growth
Ecommerce is not just Amazon and that's it. There are tons of platforms out there and SaaS companies are going to need to stay on their toes as more and more channels appear. Sreenath Reddy, CEO & Co-Found of Intentwise, walks through how his company is embracing the future.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest:
Sreenath K Reddy is the Founder of Intentwise. Prior to Intentwise, he ran performance marketing and data management teams at Orbitz, a leading online travel company.
You can find them at...
LinkedIn: https://www.linkedin.com/in/sreenathkreddy/
Website: https://intentwise.com
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Arch DevOps.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Episode 12: Data or Anecdotes; Which Is More Important?
Data seems to consume our lives today but what do we really know about data? Why is data important? What kind of data should we be using to make intelligent business decisions? How far has the world of data come from? Why am I asking so many damn questions right now? Listen in as guest Andrew Hamada, CEO of Reason Automation, schools us on data and why it's useful in our lives but why it's also not THE most important piece of information out there.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest:
Andrew is CEO & co-founder of Reason Automation, an Amazon data provider. He spent 7 years at Amazon where he ran marketing, merchandising, and customer research programs for Hardlines, Media, and Alexa. 15 years total in e-commerce everywhere from iStock to Gumballs.com.
You can find them at...
LinkedIn: https://www.linkedin.com/in/andrewhamada/
Website: http://reasonautomation.com/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Arch DevOps.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Episode 11: Ego @ Jon Dot Com
Get ready for the execution: execution of the fundamentals, that is. You want to succeed as a brand? 2 things. One, build a solid foundation and two, make decisions as quickly as possible with enough data. Yeah, it's really that simple.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest:
My name is Jon Tilley, and I am an entrepreneur.
I am also a realist. I like to be optimistic and work towards my goals, but I'm not naive about the obstacles that stand in my way.
Before starting my own business,I spent 15 years working as an account director & strategist for some of the top digital agencies in Johannesburg, London, and Los Angeles.
Then, I began my entrepreneurial journey in 2014 when I launched multiple private label brands on Amazon--all successfully.
Inspired by this success and the new flexible, restriction-free, and limitless lifestyle that came with it, I co-founded ZonGuru, an Amazon FBA tool suite to help more sellers achieve the same.
ZonGuru gives sellers easy-to-use tools to perform product research, listing optimization, and monitor business metrics. With its easy-to-use interface and robust, accurate data, ZonGuru brings customers the most in-depth analysis possible to help stay on top of business trends.
My vision is to become successful and happy with myself and those around me. But this is only possible with the support of others who believe in me.
My plan is to keep momentum by making decisions and staying focused on what's important because, as the saying goes, “life is meaningless until you give it meaning."
You can find them at:
Website: https://zonguru.com
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Arch DevOps.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Episode 10: Brand Presence In The Future
Being a brand in today's day in age is difficult. Why? Because so much is changing. David, CEO/Co-Founder of Chipmonk Baking tells us that being ready to pivot will keep you in the game. That's whats most important after all, right?
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest:
David is co-founder & CEO of ChipMonk, a specialty baking business based in Houston that creates low carb, gluten free desserts. ChipMonk’s mission is to help people indulge mindfully, making better nutritional choices by cutting sugar out of their diets without sacrificing sweets. Prior to starting his business in 2019 with co-founder Jose Hernandez, David spent many years working in management consulting and in the commercial aviation industry across various disciplines including audit, financial planning, project management, and competitive research. Most recently, David was head of financial analysis and performance improvement for Work America Capital, a venture capital firm dedicated to investing in Houstonians and Houston-based businesses with high potential.
David holds an undergraduate degree from Rice University and a Master’s in Accounting from the University of Texas at Austin. He is incredibly passionate about startups and enjoys meeting and learning from other entrepreneurs.
You can find them at...
Website: https://chipmonkbaking.com/
Instagram: @chipmonkbaking
Facebook: @chipmonkbaking
LinkedIn: https://www.linkedin.com/in/david-downing-16784023/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Arch DevOps.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Episode 9: Creative Financing You Never Knew Was Possible
The fintech world has exploded but don't forget, the people looking for capital and answers as just that: people. Benji Nunn, CEO of CreditHub, recognizes that and so we get into the details of getting your brand financed. You might think you have cash flow problems but maybe you've got too much cash. Say whaaatt??? Yup, I said it. Tune in for more.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest:
I am the Managing Director with CreditHub® We support and advocate for small business We service business owners, would be entrepreneurs and investors through educational and business finance lending platform. We use fin-tech to transform the companies we consult. Our vision is to offer a superior lending experience with using high tech and high touch customer focused approach.
You can find them at...
Website: https://www.credithubaccess.com
LinkedIn: https://www.linkedin.com/in/benjie-nunn-1927b38/
Facebook: @credithub
Instagram: @credithubaccess
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Arch DevOps.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Single Channel Commerce: How Risky Is It?
Keeping all your eggs in one basket is known to be bad but for some reason so many brands still continue to rely upon a single channel. Entrepreneurship in general is a risk but relying upon a single channel is putting your entire business in jeopardy. Tim and I talk about risky business and how you can improve your chances of success.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
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About our guest: Timothy is a serial entrepreneur and the founder and CEO of the Helium family of brands. He serves as the President and CEO of Helium SEO, which is a technology driven digital marketing agency that provides data driven digital marketing and leverages AI and Machine Learning to provide superior SEO results for mid-sized and enterprise businesses. Helium has 51 employees, offices in Ohio and California, and was recently named “Aspiring Business of 2019” by the Cincinnati Chamber of Commerce. Timothy travels often to speaking events and loves speaking & training audiences on SEO and digital marketing methods that are new and driving results. You can find them at...
Website: helium-seo.com
LinkedIn: https://www.linkedin.com/in/timothyjwarren25/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Arch DevOps.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
LinkedIn: https://linkedin.com/company/cartology
Instagram: https://instagram.com/thinkcartology
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Ecommerce Is Crazy Right Now
Ecommerce has experienced a lot of changes since the covid-19 pandemic and the growth in the industry has only created more demand for services. With the demand in shopping has come the growth of the brands looking to capitalize on that demand. It's a dog eat dog world out there and nobody wants to be a cat, am I right?
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest: Leading authority in systematizing and scaling Ecommerce agencies. Dedicated to maximizing agency efficiency and enabling agency owners to get out of the day-to-day of running their agency so they can focus on taking it to the next level.
As former COO of a leading Shopify Plus agency, I've worked with over 60 Ecommerce agencies across the globe to implement best practice systems and processes to grow profitably.
From building scalable retainer models to coaching high-performing leadership teams, I work with Ecommerce agencies to simplify the next steps in scaling their ecommerce agency. You can find them at...
Website: https://ecommercepartnerships.com/
LinkedIn: https://www.linkedin.com/in/rachelmjacobs/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Arch DevOps.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Episode 6: Regional Plays Matter
Expanding your business internationally is easier than ever before but it's more difficult than you think. Which marketplaces perform best regionally should make a difference in where you choose to expand and without knowing that, your plan to expand could fail. Remember that localization makes a difference.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest: James Dihardjo is co-founder of MerchantSpring and has been part of the e-commerce space in Australia since the early days. James is responsible for customer success and is obsessed with providing industry leading e-commerce analytics to sellers all over the world. You can find them at...
Website: https://merchantspring.io
LinkedIn: https://www.linkedin.com/in/jamesdihardjo/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Arch DevOps.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Episode 5: Mo Money Mo Problems
The retail space is seeing a ton of capital comes it's way, with ecommerce being the predominate sector getting the largest influx. Why is this happening? What are VC firms seeing that the regular consumer doesn't? Are they winning? Listen in to find out more.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest: Jake Barnett is VP, Business Development for Fortunet, a leading e-commerce investment bank. Jake works with sellers around the world helping them strategize and prepare for business exits and then accompanying them through each stage of the process.
Jake got into the Amazon M&A market early and was on the buy-side with 2 prominent aggregators, completing more than 15 transactions before deciding to "switch sides" to help sellers navigate the exit process to get the best deals possible. You can find them at...
Website: www.fortunet.net
LinkedIn: https://www.linkedin.com/in/jakebarnett/
Instagram: @jakebythelake213
Facebook: https://www.facebook.com/jake.barnett
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Arch DevOps.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Episode 4: Consumers Are Changing The Rules of the Game
As Amazon blazes the path forward in ecommerce, consumers are becoming used to the perks of being a Prime member. This has changed the entire landscape of both ecommerce and brick & mortar stores.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest: Tyler joined Amazon in 2013 and spent seven years building teams to help grow the ecommerce platform. Some of Tyler's roles included, category manager for the PC category, head of the retail buying team for Home Improvement and Smart Home, head of Marketing and Compliance programs for Amazon Canada, and lastly, Head of Marketplace for Amazon Canada. Since leaving Amazon in Q1 2021, Tyler co-founded The Lab Consult to help brand owners scale profitably on Amazon by helping business leaders build sustainable growth plans and implement new data and mechanisms into their organization. You can find them at...
Website: thelabconsult.com
LinkedIn: https://www.linkedin.com/in/tylermwallis/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Arch DevOps.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Episode 3: Brand, Brand, Brand
Brands have to tell relevant stories to play #thelongergame today. We've been communicating through stories for millenia and they resonate so strongly with us because of our communal nature. If your brand isn't telling the right story or a relevant one, you're likely to be dead in the water. Get your brand's message on point and grow your brand successfully.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
About our guest: Andrew Morgans is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. He received the mentor of the year award in 2019 from UMKC. He was given masters certificates in 2020 in both Entrepreneurship from Babson College, and in Design Thinking from Missouri State University.
Andrew found early success as an internal corporate e-commerce manager. In less than a year he launched and scaled corporate brands new to Amazon topping over $1 million in new sales, and repeated this more than once with several different businesses before launching on his own with the launch of Marknology as a service based, Amazon focused marketing agency. He simultanously launched his first brand, Landlocked Co Apparel.
Marknology™ has worked with over 300 global brands and has managed sales of over $500 million.
Adidas, Marvel, Arrojo NY, Nylabone, Guardian Bikes, and Swiss are just some of our international clients. Kansas City clients include: Faultless Starch, Made in KC, Modigliani, Hyalogic, The Fishing Caddy, Helio, Contour MD, Mobility Designed, and Notes to Self.
Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States.
To Follow his Journey you can find him on Youtube by Searching Marknology. You can find them at...
Website: https://www.marknology.com/
LinkedIn: https://www.linkedin.com/in/amorgans/
Instagram: @andrewmorgans
Facebook: andrew.morgans
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Arch DevOps.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Episode 2: Oh The Trouble I've Seen
Being in retail isn't so easy, Amazon specifically. Brands want to sell their product but when you play with the big boys and girls, you play by their rules. Amazon has complications unique to their marketplace and you have to know what you're getting into before you set foot on the playground. Or the court. Or whatever. Listen why you need to be prepared and what to do if you find yourself in a pickle.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest: Chris McCabe is owner and founder of ecommerceChris, an Amazon seller account consultancy. He was formerly an Investigation Specialist for Amazon’s Seller Performance team. EcommerceChris was the first company founded by a former Amazonian designed specifically to help suspended marketplace sellers. You can find them at...
Website: https://www.ecommercechris.com/
LinkedIn: https://www.linkedin.com/in/chris-mccabe-2646555/
Facebook: @thechrismccabe
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Arch DevOps.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
International Expansion & Its Trials
Moving your business international will open you up to a whole new set of customers you never knew you had. It ain't so easy though. Customs, exchange rates, laws & regulations, consumer demands regionally; it all can be a barrier. Take the time to research where you're going and plan ahead. Find great partners that will help you through the process.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
About our guest: Ryan Cramer has worked for various companies in the eCommerce/Amazon space for 6+ years, specializing in partnerships, marketing, business development, and branding. He was introduced to the eCommerce/Amazon world in 2014 when he worked for Evergreen Enterprises under their B2C sector as their Affiliate/Partnership Manager - working with deal sites, blogs and influencers. He grew a non-existent revenue channel to multiple years of 6 and 7 figure growth. You can find them at...
Website: https://usa.pingpongx.com/us/index?inviteCode=ccpodcast
LinkedIn: https://www.linkedin.com/in/ryancramer1/
Facebook: Ryan.J.Cramer
Instagram: @ryan.cram3r
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Arch DevOps.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Arch DevOps spot problems before they arise. Speed up your testing and development process. Get your product in front of customers before your competition can. Arch DevOps helps you build a QA testing plan that’s tailored to your software and your business needs. Keep Your Software Awesome.
Website: https://archdevops.com/
Find Arch DevOps on LinkedIn: https://linkedin.com/company/arch-devops-llc/
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support
Marketing and E-commerce is hard to get right. It's tempting to jump into short term returns, but ignore the ripple effects that happen later. Those ripple effects? That's what this podcast is all about. Check out what the meaning of The Longer Game is, as it relates to online retail, marketing, e-commerce and everything else that can affect your business. Season One is dropping soon, so tune in, subscribe, and let's get ready.
Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support