Believe you can because you can!: Recent Episodes
Unmiss.com
My name is Anatolii Ulitovskyi. I love digital marketing. That's why I invite experienced guests to share valuable insights on how to grow online. We lead you in the right way. No fluff, only practical advice.
I also run my website and YouTube channel - Unmiss.com. You can get extra help with valuable content and my FREE tools.
Marketing strategy often looks simple on the surface, but understanding why it works is what separates strong companies from the rest. Rich M. Smith, MBA, joins the conversation to share lessons from more than 30 years in marketing leadership, including roles as CMO, advisor, investor, and founder. Throughout his career, Rich has helped companies in financial services, healthcare, mortgage, and technology industries generate billions in revenue by combining behavioral science with practical marketing execution. As the founder of Rich M. Smith Growth Studio and host of The Revenue Science Podcast, Rich focuses on helping CEOs and leadership teams understand the psychology behind growth, positioning, and decision-making. His work bridges the gap between marketing teams and the boardroom by translating strategy into clear, measurable business outcomes. In this episode, Rich explains why many organizations struggle not because they lack ideas, but because they do not fully understand what drives customer decisions or how marketing strategy connects to revenue. In this episode, you will learn: → Why behavioral science plays a critical role in modern marketing strategy → How leaders can align marketing decisions with business outcomes and revenue goals → What differentiates companies in competitive markets beyond product and pricing → How messaging and positioning influence customer perception and trust → Why predictable growth comes from systems, not isolated tactics This conversation is especially valuable for founders, executives, and marketers who want to move beyond tactics and understand the deeper drivers behind sustainable business growth.
Checklist: The specific technical signals (speed, rendering, structure) that ensure you are even invited to the game before you start playing. Stop trying to out-robot the robots. Learn how to be the signal in the noise.
t buy from you. Start building the local authority that human neighbors (and AI agents) actually trust. This diagram visualizes how off-site signals (Reviews, Mentions, GBP) now outweigh traditional on-site factors for local search visibility.
brand impressions that actually drive revenue. Stop playing hide-and-seek with algorithms. Start handing them your business card.
design impacts your SEO score. Stop optimizing for robots that no longer exist. Start optimizing for the answers people actually need.
AI is everywhere in marketing right now. But here’s the truth — it’s not a solution. It’s a tool. And like any tool, it’s only as powerful as the person using it. Our guest, Kaspar Szymanski, knows this better than most. A former Google Search team member and one of the world’s leading SEO experts, Kaspar has seen how businesses try to automate success — and why that rarely works. AI can speed up research, improve workflows, and even help generate ideas.But it can’t replace real expertise. It doesn’t understand strategy, competition, or the nuances that make one brand stand out from another. That’s why the best SEO results still come from people who know when and how to use AI — not just that they can. In competitive spaces like retail, dominance isn’t achieved by automation. It’s built through signal consistency — every page, product, and platform sending the same strong message about who you are and what you offer. Google’s algorithms reward that unity. If your signals are mixed — keywords, links, or messaging out of sync — even the best tools can’t save you. AI can help, but it needs direction. Use it to analyze patterns, audit technical issues, or identify emerging trends. Then apply human judgment to interpret the insights and turn them into strategy. The difference between average and exceptional SEO lies in execution, not automation. Here’s what Kaspar emphasizes: → Treat AI as an assistant, not an architect. → Keep your brand signals consistent — on-page, off-page, and across content. → Review what AI produces before publishing; accuracy and tone still matter. → In retail SEO, trust and clarity often outrank creativity. → Expertise compounds — the more you understand SEO fundamentals, the more AI amplifies your results. Real SEO isn’t about replacing professionals with machines. It’s about empowering professionals with better tools. AI can enhance performance, but mastery still comes from experience, testing, and insight. As Kaspar says, “AI doesn’t win markets — consistency does.”And in today’s competitive SEO landscape, that’s the mindset that builds real, lasting dominance.
Link building isn’t dead. But it’s no longer about volume, tricks, or chasing metrics in isolation. In an AI-driven search world, links are becoming signals of trust, context, and credibility - not just ranking levers. AI systems don’t look at links the way old algorithms did. They interpret who is citing whom, in what context, and why. A single meaningful mention from a trusted source can now outweigh dozens of low-quality backlinks. That’s a major shift.SEO today sits at the intersection of content, entities, and relationships. AI helps analyze link patterns, identify real authority, and uncover which sources actually influence visibility across search and generative engines. But AI doesn’t build relationships - people do. Smart link building in 2026 looks like this: → Earn links through expertise, not outreach templates → Focus on brand mentions and citations, not just followed links → Build links that reinforce topical authority, not random domains → Use AI to analyze competitors’ link narratives, not just counts → Align links with content that AI engines can easily quote and summarize. Steven Schneider brings deep experience in modern SEO and growth, with a clear focus on how links, content, and AI signals work together. His approach reflects a simple reality: AI amplifies what’s already credible and ignores what looks manufactured. The future of link building isn’t about building more links. It’s about building the right signals - consistently, clearly, and in places that matter.
search.Stop chasing clicks and start building the authority that future-proofs your business.
Most businesses are built to demand more time as they grow. More meetings. More pressure. More dependency on the founder. Dmitry Dragilev took a different path. His mission is clear: build high-margin businesses that run themselves and give founders time freedom, not burnout. That philosophy isn’t theoretical. It’s been validated four times through acquisitions by Google in 2014, SEOJet in 2020, Semrush in 2023, and Semrush again in October 2025. The common thread across these companies wasn’t hype or hustle. It was design. Each business was built to operate independently, with clear systems, strong positioning, and real customer value. They didn’t rely on constant founder involvement to survive or scale. This approach flips the traditional startup mindset. Instead of asking “How fast can this grow?” the better question becomes “Can this thrive without me?”When the answer is yes, you unlock leverage, optionality, and long-term impact. High-margin, self-managing companies create a rare combination: → Time freedom for the founder → Clean operations buyers actually want→ Teams empowered to make decisions → Products that solve real problems without constant reinventionDmitry’s journey shows that meaningful businesses don’t have to consume your life to be successful. When you design for autonomy, clarity, and sustainability from day one, growth becomes a side effect - not a sacrifice. The real win isn’t just an exit. It’s building something that works for you, your team, and your life - all at the same time.
This episode takes a deep dive into SEO for local roofing businesses. We audit five real roofing company websites and break down their strengths, weaknesses, and missed opportunities. The review covers core local ranking factors such as on page optimization, technical health, content depth, location signals, backlinks, and how well each site turns visitors into leads. You will hear concrete examples of what helps a roofing site rank, what hurts performance, and what upgrades produce the fastest wins. We also look at Google Business Profile issues, local citations, service area clarity, mobile usability, and trust elements that influence buyer decisions. If you want to understand how roofing companies can rise above competitors in search and build a stronger local footprint, this episode gives you a clear roadmap supported by real cases.
award.The $0 to $20M Journey: Practical steps on scaling a service business without losing quality.SEO Myth-busting: Real data on what actually moves the needle in search rankings today. If you want to stop guessing and start ranking, this episode is your blueprint.
Google no longer ranks pages the way it used to. Technical fixes and keywords still matter, but they’re no longer the deciding factor. Today, Google looks for signals that are harder to fake and easier to trust.Here are the forces shaping modern rankings: → Brand strength and demand. When people search for you by name, mention you, and return to you, Google sees long-term value.→ Business model alignment. Sites built to genuinely serve users outperform those designed only to capture traffic. → Uniqueness and originality. Content that reflects real experience stands out in a web flooded with AI-generated sameness. → Anti-SEO signals. Over-optimization, formulaic content, and obvious manipulation often work against you. Brand has become one of the strongest ranking signals. Not logos or slogans, but recognition and trust at scale.If users choose you intentionally, Google pays attention. Business model matters because Google rewards sustainability. If your site exists only to redirect users elsewhere, you’re vulnerable. If it creates real value on its own, you’re building long-term visibility. Uniqueness is now critical. If your content could be replaced by a competitor’s without anyone noticing, it’s unlikely to win. Experience, insight, and perspective are the new differentiators. Cyrus D Shepard has spent years analyzing how Google evaluates quality beyond traditional SEO checklists His insights point to a clear reality: modern SEO is less about optimization and more about building something worth ranking. The future belongs to brands that stop chasing loopholes and start earning trust - at scale.
t a myth, but a shift in discovery - The difference between being indexed (SEO) and being included in an AI summary (AEO). - How brands can engineer digital authority in an era of zero-click answers.- Practical steps to future-proof your visibility before traditional search traffic dries up.
Search behavior has shifted fast and users are now asking layered, conversational questions through AI features like AI Overviews. Most Google Ads strategies haven’t kept up, and that gap is why many advertisers are struggling with inconsistent performance. On the podcast, I want to explore:- How AI is retraining users to ask richer, more human questions- Why keyword-only strategies no longer hold up- How advertisers can align with conversational queries by focusing on themes, intent, and real buyer scenarios- The role of audience signals and dynamic creative in supporting Google’s AI- Practical steps advertisers can take this quarter to adapt
Lead generation isn’t about getting more traffic. It’s about getting the right person to take the right next step. Online advertising, funnels, and lead gen only work when they operate as one system: message → offer → page → follow-up. If any piece is weak, you don’t “need more ads.” You need a tighter flow. Start with the math. Know your target CPL, conversion rate, and close rate. If you can’t write those numbers down, you’re not running ads—you’re gambling. A simple baseline helps: if 100 clicks produce 10 leads and 1 customer, you now have levers to improve instead of guessing. Then fix the foundation: your offer. The ad is not the product. The offer is. Make it specific and immediate. “Free consultation” is vague. “Get a 10-minute audit with 3 fixes you can apply today” is a real reason to submit a form. Clarity beats creativity in performance marketing. Here are practical moves that improve results fast: - Match the funnel to intent. Cold traffic needs education or a simple low-friction step. Warm traffic can handle direct booking or purchase. - One ad → one promise → one page. Don’t send people to a homepage. Send them to a page that repeats the exact promise from the ad. - Kill form friction. Ask only what you need. Use fewer fields. Add a trust line under the form (“No spam. Response within 24 hours.”).Speed matters. Slow pages and slow follow-up destroy ROI. Automate the first response and set expectations instantly. - Use proof like a closer. One strong testimonial with a measurable outcome beats ten generic quotes. Add screenshots, numbers, and before/after. - Track the right event. Optimize for qualified leads, not cheap leads. Cheap leads can be the most expensive mistake. - Build retargeting as a standard. Most people won’t convert on the first visit. Retarget with one clear angle: proof, FAQ, or a tighter offer. - Test messages, not only creatives. The biggest gains usually come from a better hook and a clearer offer, not a new design. - Funnels should feel like a conversation. The first step is easy. The next step is obvious. The final step is confident. When that happens, ads stop feeling stressful and start feeling scalable. To keep everything consistent, use UNmiss Automation to manage the full workflow—offer builder, landing page checklist, funnel map, ad testing plan, tracking setup prompts, and follow-up sequences—so you don’t miss the steps that make campaigns profitable. Today’s guest is RJ Digital Huebert, sharing how to think about lead gen, online advertising, and funnels as one integrated system. Your call to action: write one clean funnel today—who it’s for, the offer, the landing page promise, and the follow-up—then run it through UNmiss Automation and launch one test campaign with a clear success metric.
AI won’t close deals for you.But it can make you feel like you’ve added 10 hours to your week — and that changes everything. Wes Schaeffer focuses on practical selling, and AI fits best when it helps you personalize faster without sounding fake. Personalization isn’t adding someone’s first name.It’s showing you understand their world. Here are personalization “tricks” that work when you do them with integrity: → Build a 30-second prospect brief: role, priorities, likely KPIs, common pain points, and what a win looks like → Generate 3 message angles for the same prospect: revenue, risk, and time-saved, then pick the most natural one → Turn their website into a custom opener: summarize their positioning, then ask one smart question about it → Create a “permission-based” follow-up: confirm relevance in one line instead of pushing for a meeting → Rewrite your email to sound human: shorter sentences, fewer buzzwords, clearer ask Use AI to do the heavy lifting, then add a human touch. Swap generic claims for specific observations. Keep it short.End with a simple next step. The goal is not to sound automated. The goal is to be unmistakably relevant.
SEO isn’t slowing down — it’s accelerating.AI summaries, shifting user behavior, and smarter algorithms are forcing brands to adjust faster than ever. Andrew Deutsch brings years of experience helping teams navigate these changes, and his perspective is simple: the winners aren’t the ones who know the trends… they’re the ones who adapt to them quickly. Search today is less about keywords and more about understanding.Google and AI systems now read intent, clarity, depth, and authority. Your content needs to answer real questions, offer genuine value, and deliver it fast. Here are the shifts shaping SEO right now: → AI search is becoming the starting point, not the fallback → User satisfaction signals matter more than technical tricks → Topical authority beats publishing endless disconnected pages Adaptation means tightening your strategy, not expanding blindly. Audit what’s working, strengthen your core pages, and remove redundant content. Structure pages cleanly, add helpful summaries, and make your content easy for both humans and AI systems to interpret.Above all, stay flexible. Algorithms evolve, formats change, and platforms shift — your SEO should evolve with them.Andrew’s approach focuses on practical evolution: listen to the data, update consistently, and refine your message over time. Because SEO in the years ahead won’t reward those who stand still — it will reward those who adapt quickly, clearly, and consistently.
AI isn’t just about automation anymore. It’s about collaboration — humans and machines working together to make smarter, faster, and more creative decisions. In most organizations, the biggest question isn’t how to use AI. It’s where it truly adds value without replacing what makes people unique. That’s where practical AI meets human intelligence. Real innovation doesn’t come from algorithms alone. It comes from the partnership between human judgment and machine precision. When both are integrated thoughtfully, teams don’t just work faster — they think better. Too many companies rush into AI because it sounds powerful. But success comes from embedding it in processes where it complements, not competes with, human creativity. That’s how sustainable AI adoption happens — not through hype, but through design. Start with clarity. Before adding an AI tool, ask: what problem are we actually solving? If automation replaces critical thinking or empathy, it’s the wrong approach. AI should amplify expertise, not erase it. Use the UNmiss Automation tool to help identify real opportunities for hybrid intelligence. It can analyze workflows, surface repetitive tasks for automation, and highlight where human judgment adds the most value. The goal isn’t to replace people — it’s to empower them with smarter systems. Key insights for building human-centered AI strategies: Treat AI as a collaborator, not a replacement. The best results come from systems that learn with people. Prioritize transparency. Teams trust AI when they understand how it makes decisions. Balance efficiency with ethics. Speed means nothing if decisions lose integrity. Measure impact beyond productivity — look at creativity, morale, and innovation velocity. Keep humans in the loop. Judgment, empathy, and context remain the ultimate differentiators. Our guest, Beatrice Gamba, helps organizations bridge the gap between AI ambition and human capability. She specializes in creating systems that are practical, sustainable, and deeply human at their core. Her work proves that real progress doesn’t come from removing people from the process — it comes from designing technology that brings out their best. Use UNmiss Automation to explore that balance. Because the future of AI isn’t about replacing people — it’s about building smarter teams, where technology and humanity grow together.
Not every SEO win takes six months. Some take 24 hours — if you know how to send the right signals at scale. Stewart Vickers, known in the industry as “SEO Jesus,” specializes in a tactic called the ClickBomb Method: sending thousands of real viral-style clicks to a URL in a very short period of time. The effect? Temporary, but powerful ranking surges across every keyword that URL targets.Think of it as simulating what happens when a page suddenly goes viral on social media — and Google reacts instantly. In tests across multiple industries, this spike in attention has produced 24–48 hour ranking jumps and a success rate of more than 80%. One business dominates Reddit search using it three times per week, another keeps 15 local pages on page one, and high-competition affiliates use it daily to stay visible. This isn’t a long-term SEO replacement — it’s a tactical boost. Best for agencies, multi-location brands, seasonal businesses, and competitive markets where timing equals money. Here’s why it works: → Viral traffic signals mimic real consumer interest → Google rewards sudden relevance, even if temporary → Every keyword for the URL lifts, not just one target term → Perfect for pages already ranking in positions 3–30And here’s where it doesn’t fit: → Low-value keywords → Sites without ROI measurement → Clients who can’t handle analytics spikes Stewart’s experience comes from pushing algorithms at scale and studying what signals matter most. He’s built ClickBomb as a predictable, repeatable system — one that agencies can white-label and businesses can run weekly or daily depending on competitiveness. This is short-term visibility with fast ROI, not a magic wand. But used strategically, it gives brands the one thing SEO rarely provides: immediate results while long-term authority is still being built.
SEO isn’t just about rankings anymore.It’s about trust, structure, and experience — building something search engines respect and people actually want to read.Emanuel Petrescu knows this better than most. With years of experience helping businesses grow through SEO, he focuses on the parts of optimization that truly move the needle — strategy, clarity, and consistency. The game has evolved.Google’s algorithms are now powered by AI and machine learning, analyzing meaning, user behavior, and intent far beyond simple keywords. That means SEO today isn’t about tricking the system — it’s about understanding it.Success now starts with strong foundations. Technical SEO ensures your site loads fast, runs smoothly, and is easy for crawlers to understand. Content connects meaning to intent — every word should solve a problem or answer a question. And backlinks? They’re still vital, but only when earned through credibility and relevance. Emanuel teaches that great SEO is proactive, not reactive.Don’t chase every update — build a strategy that lasts through them.When you focus on users first, algorithms naturally follow. Here are a few takeaways from his approach: -Build for humans, optimize for machines — never the other way around. -Create content clusters that connect related ideas clearly. -Track user behavior, not just rankings; engagement is your real metric. -Refresh existing pages instead of publishing nonstop. -Keep your site structure clean — clarity builds authority. Use the UNmiss Automation tool to simplify that process.It helps identify technical issues, content gaps, and intent-based opportunities while giving you the data to act fast. AI can guide you, but human strategy gives it direction.Emanuel believes SEO in 2025 is about alignment — aligning intent with experience, data with storytelling, and AI with creativity.Because real SEO isn’t just about visibility. It’s about earning attention, one search at a time.
Most people wait for Google to find their pages. That’s a mistake.Search engines move fast, and if your new content isn’t indexed quickly, it might as well not exist. Proactive indexing changes that.Instead of sitting back, you make sure your URLs get noticed — fast. It’s like manually submitting pages through Google Search Console or Bing Webmaster Tools every day, but at scale and with precision. You’re not gaming the system — you’re giving it what it needs sooner. This approach is especially powerful when combined with smart URL rewriting. Each optimized URL tells search engines exactly what the page is about, in language both users and crawlers understand. When done right, this speeds up indexing, improves click-through rates, and builds authority faster.But indexing is only half the story. The other half is knowing which URLs actually matter — and that’s where your data comes in. Google Ads provides real-time feedback that most SEO professionals overlook. It shows you which keywords are triggering impressions and clicks right now. Those same insights can guide your organic strategy — which pages to expand, what queries to target, and how to refine content tone and structure. Use the UNmiss Automation tool to simplify this process.It helps you monitor which URLs are indexed, identify patterns in search visibility, and align paid and organic data into one view. With automation, you can act on insights daily instead of waiting weeks for ranking changes. A few key ways to apply this proactive model: -Automate URL submissions to search engines right after publishing. -Rewrite URLs to match search intent clearly and consistently. -Analyze Google Ads keyword data weekly and feed it into your content updates. -Focus on queries that already convert in ads — they’ll likely perform well organically too. -Track indexing velocity as a KPI, not just rankings. Our guest, John JB Russell, helps brands move from passive SEO to proactive visibility. He teaches how to combine indexing automation, smart URL architecture, and paid data analysis to make SEO more responsive and predictable. So stop waiting for Google to notice you. Use automation, insights, and intent-driven URLs to take control of indexing and strategy in real time. Because the future of SEO belongs to those who act — not those who wait.
Success today isn’t about climbing a corporate ladder. It’s about building a life that works anywhere — on your terms. That’s exactly what Mike Swigunski has done.As employee number four at Empire Flippers, he helped grow the company into one of the world’s leading marketplaces for buying and selling online businesses. He’s been involved in over $120 million in digital business deals — all while traveling to more than 100 countries and building his own freedom-driven career. Mike’s story is proof that the future of work is borderless.He didn’t wait for permission or perfect timing. He built systems that worked without him, turned his knowledge into assets, and used technology to expand his reach.The lesson?You don’t need to be in one place to create impact — you just need clarity, consistency, and courage. Here’s what digital entrepreneurs can learn from his journey:Invest in cash-flowing digital assets that grow while you sleep. -Automate and delegate — build a business that runs even when you’re offline. -Use AI and tools to amplify your creativity, not replace it. -Keep learning, sharing, and teaching — every experience compounds. -Travel with purpose; new perspectives inspire better decisions. Mike’s bestselling book and TEDx talk explore how remote work and entrepreneurship create not just wealth — but freedom of time, place, and purpose. He reminds us that the new definition of success isn’t how much you earn, but how much you live. The digital world has opened endless opportunities — but it’s up to you to take the first step. Our guest, Mike Swigunski, proves that true success isn’t about escaping work.It’s about designing work that gives you the freedom to live anywhere — and build something that lasts everywhere.
Biases, the company building tools that train foundation models, and CoreWeave, the GPU powerhouse that recently acquired it. Few people understand both the infrastructure and intelligence behind modern search like he does. Dave explores how AI and SEO are merging, and how forward-thinking marketers can adapt before the next algorithm shift.So start rethinking optimization.Use UNmiss Automation to align your SEO with the LLM era. Train your content to teach the machines. Because in generative search, you don’t just aim to be found — you aim to be remembered.
SEO and AI are no longer separate. They’ve merged into a single system — one where creativity and technology work together to decide what content truly matters. AI can now analyze intent, rewrite snippets, and even predict what users will search for next.But without human insight, it’s just noise. The real power comes when marketers use AI to enhance strategy, not replace it. Think of AI as your research partner.It can spot trends, cluster keywords by intent, and analyze competitor data in seconds. But it still needs you to interpret that data — to ask why it matters and how to act on it. That’s where the human edge lives. Modern SEO now focuses on meaning over mechanics. Search engines — and AI tools like ChatGPT and Perplexity — reward content that solves problems, speaks clearly, and demonstrates real expertise. The goal isn’t to beat the algorithm; it’s to teach it why your content deserves attention. Use the UNmiss Automation tool to build that bridge. It combines AI-driven analysis with actionable SEO insights: keyword intent, content quality scoring, and opportunities for improvement across traditional and AI-powered search.You get the data fast — and still keep control of the strategy. Here’s how to thrive in the SEO + AI era: -Use AI to find intent gaps, not just keywords. -Write content that teaches, not just ranks. -Add structure — headings, schema, and FAQs help AI understand context. -Refresh older pages using AI suggestions, but edit them with human tone. -Measure satisfaction, not just clicks — engagement is the new SEO metric. Our guest, Leslie Carruthers, has been at the forefront of this shift. She helps brands combine AI tools with authentic human storytelling to create strategies that scale without losing soul. Her message is simple: AI gives you speed; your human perspective gives it purpose. So use both.Let AI power your process — but let humanity shape your message. Because the future of SEO isn’t man versus machine.It’s man with machine, building something smarter together.
SEO isn’t ending — it’s transforming. Search is now driven by AI, context, and intent, not just keywords. It’s less about ranking higher and more about being understood by both people and machines. AI-powered search engines predict what users want before they ask. That means SEO must evolve from technical checklists to human-centered strategy. You’re no longer optimizing for clicks — you’re optimizing for meaning.Recent studies show that over 70% of users now interact with AI-enhanced results like summaries, voice responses, and predictive suggestions. If your content doesn’t clearly explain, structure, and build trust, it simply won’t appear.The next SEO is about balance: using technology to amplify clarity, and human creativity to deliver value. Focus on intent.Behind every search is a question, a problem, or a desire.If your content answers it completely and clearly, you win — across search engines and AI systems alike. Use the UNmiss Automation tool to map these new search layers. It helps you see where your pages show up in AI summaries, how your intent coverage compares, and where opportunities to improve clarity exist. Key shifts shaping the next SEO: -Optimize for meaning, not just keywords. -Build credibility with authorship, citations, and updates. -Structure your content so AI can read it easily — clear headings, schema, FAQs. -Use AI tools to uncover intent gaps and trending questions. -Focus on user satisfaction — engagement is the new ranking signal. Our guest, Marianne Sweeny, has spent years exploring how humans and algorithms connect. She believes the next SEO belongs to those who treat it as communication, not competition — helping machines understand people, and people trust machines. Use UNmiss Automation to guide your evolution.Because the future of SEO isn’t about gaming algorithms — it’s about staying clear, credible, and human in a world built by AI.
AI can create content faster than ever. That’s why success today isn’t about publishing more — it’s about publishing smarter. Content consolidation is how smart brands win. When you merge overlapping pages and focus on quality, both users and search engines reward you. One recent study showed that combining similar content can increase organic traffic by over 60%. Less clutter, more clarity. AI has changed how people search and how content gets discovered. More than half of all searches are now influenced by AI summaries or chat tools. That means your content needs to be focused, structured, and genuinely helpful — not just filled with keywords. Keyword research is evolving too. It’s no longer about chasing high-volume phrases. It’s about understanding intent — what the user really wants to know and how AI interprets it. That’s where human insight still matters most. Use the UNmiss Automation tool to make this easier. It can scan your content, find overlaps, show you where to consolidate, and reveal new topic opportunities. AI helps you work faster, but your human creativity gives meaning to the data. Here are a few practical ways to adapt your strategy: Merge similar articles into one stronger, updated piece. Build content hubs instead of single pages — cover full topics clearly. Use AI to find ideas but write from real experience. Focus on solving problems, not stuffing keywords. Keep updating what works instead of endlessly adding new posts. Our guest, Amanda King, helps brands rethink their content strategies for the AI era. She believes growth now depends on simplification — not expansion. So clean up your content. Use AI to support your strategy, not replace it. Because in a world full of noise, the clearest voice always wins.
Podcasting is changing fast. AI can already clone voices, write scripts, and even host entire shows. But here’s the truth — the future doesn’t belong to the machines. It belongs to the humans who know how to sound human. AI can copy words, but it can’t copy experience. It can simulate emotion, but not feel it. That’s where your advantage is. Your laugh, your stumbles, your honesty — those aren’t flaws. They’re proof of life. We’re entering an age where imperfection is the new perfection. Audiences don’t want polished robots; they want real people. They want to feel connection — not just consume content. AI should be your assistant, not your replacement. Use it to edit faster, write summaries, or analyze what your audience loves. But don’t hand it the mic. It can help you scale your creativity — not define it. Think of it like this: Podcasting started with tech — RSS feeds, microphones, platforms. Then came storytelling. Now we’re merging both again, but with one big difference: This time, the most human creators will win. A few ideas to thrive in this new era: Let AI handle the busy work so you can focus on creativity. Start small — record two minutes of something that matters to you. Forget perfection; focus on presence. Keep experimenting until your voice feels natural again. Use your flaws — they make you memorable. Our guest, Rob Greenlee, has seen every wave in podcasting since 2004 — from Microsoft and Spreaker to Libsyn and now his new show Spoken Human. He believes the next big trend isn’t automation. It’s authenticity. So don’t try to sound perfect. Sound real. Because in the world of AI-generated cont
Local SEO is changing faster than ever. AI isn’t just influencing global search — it’s transforming how people find local businesses in real time. Search isn’t about static listings anymore. AI systems like Google’s Search Generative Experience, ChatGPT, and Perplexity are learning to recommend places, services, and experiences that fit user intent, not just proximity. Local discovery is becoming conversational, predictive, and personalized. That means your local SEO strategy needs to evolve from simple optimization to intelligent visibility. Google My Business profiles, reviews, and citations still matter, but AI is connecting them with deeper behavioral signals. It’s learning who visits, when they visit, and what keeps them coming back. Start by focusing on context. AI engines don’t just read keywords — they read meaning. If your content clearly communicates expertise, authenticity, and relevance to your local audience, you’ll rank higher in both AI and map-based results. Use the UNmiss Automation tool to streamline your process. It tracks local search intent, monitors reviews, analyzes competitor visibility, and helps you adapt your SEO strategy for AI-driven search experiences. Instead of reacting to algorithm updates, you can predict where attention is shifting. Key takeaways for mastering AI trends in local SEO: Optimize for intent, not just location — AI personalizes search by context and behavior. Encourage detailed customer reviews — sentiment and relevance now outweigh volume. Use structured data and FAQs — they help AI tools understand your business faster. Monitor voice and mobile search queries — over 58% of local searches happen on mobile devices, often through AI assistants. Keep content fresh and local — AI rewards consistent updates and real-world signals like events and offers. Our guest, Greg Gifford, is one of the leading voices in local SEO and digital strategy. He’s worked with hundreds of businesses to help them dominate search in their markets, combining technical SEO with creative, community-driven marketing. Greg believes the future of local visibility isn’t about gaming algorithms — it’s about creating experiences worth recommending. So take a fresh look at your local strategy. Use UNmiss Automation to connect local insights with AI intelligence. Because in the age of AI, local SEO isn’t just about being nearby — it’s about being the most relevant answer in the moment that matters.
It’s the science of understanding how people live, move, and buy — everywhere. Modern marketing isn’t global or local anymore. It’s both. You can’t grow without knowing where your audience truly is and how their behavior changes by region. Today’s data-driven brands win because they combine human insight with smart GEO tools. They don’t guess; they observe. They don’t generalize; they personalize. Start by asking one question: where is my opportunity really coming from? Sometimes, the biggest growth markets aren’t the largest — they’re the most under-served. That’s where GEO research comes in. It helps you see what others overlook — demand patterns, cultural nuances, language preferences, and timing. A keyword can mean one thing in New York and something entirely different in Berlin. Use the UNmiss Automation tool to simplify this process. It identifies location-based search intent, compares regional traffic, and suggests where your message resonates best. Instead of juggling multiple analytics dashboards, you get a single, clear GEO map of opportunity. Key takeaways for mastering GEO trends: -Track regional search intent — user behavior changes by city, not just by country. -Combine Google Trends, Statista, and UNmiss Automation to see what’s rising where. -Use AI-based GEO segmentation to tailor content tone, timing, and even visuals. -Watch emerging markets — Southeast Asia, Latin America, and Africa are shaping digital adoption faster than ever. Translate meaning, not words — localization beats translation every time. Our guest, Alex Tatarinov-Levin, has helped global brands uncover untapped markets by merging analytics with creativity. He believes GEO research isn’t just data; it’s empathy at scale. So start exploring. Use UNmiss Automation to map where attention is shifting. Study the world, not just the web. Because growth doesn’t happen everywhere — it happens where you understand people best.
Have you ever felt like you’re juggling too many ideas—trying to do it all, only to realize that “more” doesn’t always mean “better”? In business, it’s easy to chase every new trend, tool, or marketing hack. But real growth doesn’t come from doing more; it comes from focusing on what actually matters. In this episode of Unmiss, host Anatolii Ulitovskyi takes a deep dive into the concept of clarity—how narrowing your focus can create a bigger impact. Clarity isn’t just about being organized; it’s about knowing where your energy should go and cutting out the noise that distracts from real results. Think about it: instead of spreading your attention across 500 possibilities, what if you poured everything into just five powerful actions that truly drive revenue? Suddenly, your decisions become sharper. Your message becomes stronger. Your results become undeniable. That’s the power of clarity—it transforms chaos into momentum. Anatolii explores how clarity simplifies decision-making, aligns teams, and fuels long-term success. He shares lessons from entrepreneurs and marketers who learned that growth happens when you stop chasing everything and start focusing on the right things. And joining this conversation is Gert Mellak, a respected strategist and SEO expert who understands how clarity can redefine success in today’s noisy digital world. Gert’s perspective will challenge you to rethink how you measure progress—and how you can build a business that thrives on purpose, not distractions. Tune in until the end for insights that can reshape how you think, plan, and grow. Because when you focus on what truly drives revenue, everything changes—and the results become unmissable.
When Xponent21 leaned into AI‑driven search optimization, they made a bold move: instead of slow, incremental tactics, they launched a rapid-fire content cluster aimed at AI search platforms like Perplexity, ChatGPT, and Google AI Overviews. Within a year, they achieved an astonishing 4,162 % increase in organic search visibility. That level of growth mirrors other AI‑SEO…
Storytelling works. I’ve seen it firsthand—using stories consistently helped me grow my LinkedIn presence to more than 89,000 followers. But here’s the challenge: while audiences crave authentic stories, many companies still struggle to communicate in a way that feels human. That tension is exactly what we unpack in this episode. Joining me is Patrick De…
SEO, Social Media, and Google Ads: Strategies That Still Work in 2025 In 2007, when Facebook was still mostly for college students and Google Ads was called AdWords, Brandon Leibowitz was already helping businesses get found online. Over nearly two decades, he’s seen algorithm updates, social media trends, and ad platform overhauls—but the core principles…
When you’re building something new, the easy path is always tempting: a quick campaign, a plug-and-play AI tool, or a recycled content formula that feels “good enough.” But here’s the catch—“good enough” might keep you in the game, yet it will never help you win it. I learned this the hard way while scaling Unmiss.com.…
AI is fast. AI is everywhere. AI is rewriting how we work. When I started building the AI-powered SEO toolset at Unmiss.com, I didn’t focus on shiny features like keyword research. Instead, we doubled down on the essentials—website audits, CRO-focused meta tag scoring, content editing, and page speed analysis. AI made it possible to build…
A SaaS company struggling with traffic turned things around by focusing purely on backlinks. They stopped chasing vanity metrics and instead built relationships, earned guest posts on niche blogs, and developed resources worth linking to. Within a year, their organic traffic doubled, and their authority score jumped. This wasn’t magic. It was a clear, consistent…
When HouseFresh, a small UK publisher focused on air purifier reviews, analyzed the impact of Google’s AI Overviews, they found their organic traffic had collapsed by more than 90%. Once thriving on search visibility, their articles were now summarized by AI without driving readers to the site. This story quickly became symbolic across the SEO…
When The New York Times sued OpenAI and Microsoft over copyright in December 2023, it wasn’t just a legal battle—it became a symbol of the tension between AI-driven answers and human-created content. The lawsuit underlined a critical shift: more people are getting information directly from AI chatbots, often without ever clicking through to the original…
When boutique furniture brand Kouboo embraced AI search optimization, they didn’t just tweak their SEO—they reimagined it. In a focused 7-day test, Kouboo achieved an impressive 53% visibility in ChatGPT and Perplexity results for high-intent prompts, ranking #1 among all competing brands. This rapid rise in AI-driven visibility showed how a targeted AI strategy can…
Monetizing Your Audience: Funnels That Turn Followers into Revenue When we launched SEO AI tools and a Chrome extension on unmiss.com, the goal wasn’t just to get traffic—it was to build a real audience we could nurture. By adding a strong call to action at the very top of the tools and extension, we grew…
Authenticity and Impact: How Digital PR Turned Strategy into Massive Growth When I realized I was spending $6,000 on a single press release, something had to change. By shifting to a smarter digital PR approach – writing and pitching 12 press releases per week – I unlocked a weekly saving of $72,000, $288,000 per month,…
When BMW launched its “Joy is Timeless” campaign, they weren’t just selling cars—they were selling the idea that experience, style, and wisdom never go out of date. The campaign resonated deeply with audiences over 50, a demographic that wields over 50% of global consumer spending power – https://www.aarp.org/research/topics/economics/info-2019/consumer-spending.html. Yet, paradoxically, many companies still overlook older…
Local SEO in the Age of AI: What’s Changing and What’s Not It all began when a small suburban bakery—“Mom’s Morning Breads”—noticed their Google Business Profile wasn’t leading any foot traffic, despite being beloved in the neighborhood. Frustrated, they teamed up with a local marketing agency that introduced AI‑powered local SEO tools: everything from intelligent…
I’ve never been against AI—in fact, I love using it. It’s not just about doing things faster; it’s about doing them better. That’s why every writer on my team uses AI tools. I never disallow it—because when used with the right prompts and human editing, AI delivers outstanding quality. Today, success isn’t about resisting AI—it’s…
In 2025, global organizations are racing to adopt Generative AI—but success doesn’t always mean sprinting. Take KPMG, which hosted a two-day AI training for 90 tax interns, teaching them prompt techniques like “chain of thought” to boost task completion efficiencies up to 80%. The program used simple tools, group discussions, and practical coaching—proving that AI…
I’ll be honest with you—I created a great product. It had unique features, solved real problems, and offered insights no one else in the market could touch. I thought it would sell itself. It didn’t. We put in the effort. We shared value. We explained everything in detail. And yet… professionals still chose other products.…
I learned this lesson the hard way… twice. In my 16 years of building websites, I’ve been hacked not once, but two times. The first attack took down my entire business during the worst possible moment—the peak holiday season, right before Christmas and New Year’s. Our website went offline for 10 days. We lost our…
Take the viral cartoon channel Orange Cat Daily on TikTok. It posts funny, sarcastic skits starring a fully AI-generated cat with millions of followers. No human face. No voiceovers. Just clever scripts, fast edits, and relentless consistency—entirely automated. And it works. But on the other end of the spectrum, creators like Alix Earle are building…
In a world where AI voices sound charming and algorithms create endless content, what makes you unique? Rob Greenlee, a host of Hall of Famer and Spoken Human—to talk about something that machines can’t fake: real humanity. We explore the superpower of human voice, the art of emotional storytelling, and why vulnerability might just be…
Here’s a stat that sets the stage: More than 300 million people use dating apps worldwide—but less than 12% of those matches lead to real, meaningful connections. Why? Because most dating platforms are built around swipes, looks, and luck—not compatibility, values, or behavioral science. But what if your dating life worked more like your financial…
Here’s something to consider: Companies that embrace AI are 50% more likely to exceed their business goals. But let’s be real—most businesses are still stuck wondering where to even begin. That’s where today’s guest comes in. Ali Jaffar Zia is a tech entrepreneur, strategist, and AI advisor who helps companies unlock value by applying artificial…
Here’s a stat to kick things off: Brands that build trust see up to 33% more customer loyalty and 2x higher lifetime value. And in today’s noisy, AI-fueled marketing landscape, trust is no longer built through polished ads alone— —it’s built through personal content, human connection, and smart systems that scale. Today’s guest knows that…
Let’s start with a stat that might surprise you: Over 90% of all pages on the internet get zero traffic from Google. And while there are plenty of reasons for that, one of the biggest culprits? Weak or non-existent backlinks. Today’s guest is someone who’s made it his mission to solve that problem—without relying on…
Here’s a wild stat to kick things off: According to HubSpot, 61% of marketers say generating traffic and leads is their number one challenge. And yet—some marketers don’t just generate leads… they create systems that turn leads into raving fans, repeat buyers, and lifelong customers. That’s where today’s guest comes in. Seth Greene is a…
Here’s a stat that might surprise you: According to Forbes, nearly 73% of all data collected by companies goes unused for analytics. Let that sink in. We live in a world where brands have more access to customer data than ever before—yet most of it ends up collecting dust. The companies that are winning today…
Let’s talk about a topic that doesn’t get enough credit in the SEO and marketing world: building a successful agency by niching down and scaling smart—not wide. The truth? Generalist agencies often burn out trying to do too much for too many. But the agencies that win long term are the ones that go deep,…
Did you know that global merger and acquisition activity hit $3.1 trillion in 2023—and that number is only growing as more entrepreneurs look to scale, exit, or expand through acquisitions? But what does it really take to thrive in this space—especially if you’re building teams across time zones and scaling a business while exploring 100+…
Here’s a wild stat: 81% of people say they want to write a book, but fewer than 1% ever do. Why? Because the traditional advice is outdated, overwhelming, and often just plain wrong. Today’s guest is here to flip the script. Ben Gioia is a three-time bestselling author, speaker, and creator of the Influence With…
Here’s a stat that might surprise you: Over 60% of mid-sized businesses say limited budget is the biggest barrier to growing their online presence. But the truth? You don’t need Fortune 500 resources to compete online—you just need the right strategy. Today’s guest knows exactly how to help companies punch above their weight digitally. With…
Did you know that 68% of online experiences begin with a search engine, yet most companies still treat SEO like a standalone tactic—not a journey? The truth is, SEO isn’t just about rankings or keywords—it’s about meeting your customer at every stage of their decision-making process. Today’s guest is an expert at blending SEO with…
According to Stanford research, stories are up to 22 times more memorable than facts alone. Let’s talk about something that sits at the heart of every successful brand—but often gets overlooked: storytelling. Whether you’re a founder trying to articulate your vision, a marketer struggling to define messaging, or an executive searching for clarity in your…
Let’s talk about something that can make or break a business’s success online: having the right processes, SEO strategy, and link-building systems in place. The truth? Scaling an eCommerce brand—or any brand—doesn’t just come down to great products or flashy marketing. It’s about having streamlined operations, a smart SEO game plan, and the discipline to…
Let’s talk about something that can feel overwhelming for many organizations today: hiring the right people and staying competitive in a rapidly changing world. The truth? It doesn’t have to be. With the right mindset and strategies, companies can build resilient teams that not only adapt but thrive—even in the most unpredictable environments. In fact,…
Let’s talk about two things that can feel intimidating to most people: starting a business and investing in the stock market. The truth? They don’t have to be. With the right tools and strategies, building a global SaaS business and making smart investment decisions are more accessible than ever. In fact, according to a Gallup…
Let’s talk about one of the most important—and rapidly evolving—areas in digital marketing today: the intersection of SEO and artificial intelligence. SEO has always been a mix of art and science. But with AI reshaping how search engines crawl, rank, and display results—not to mention how users search—the game is changing fast. And for brands…
Let’s talk about one of the most fast-moving, high-impact spaces in marketing today: marketing technology. The martech landscape has exploded in the last decade—from just 150 tools in 2011 to over 11,000 in 2024. And while many marketers feel overwhelmed by the sheer volume of options, there’s incredible potential when you align the right tools…
Let’s talk about two of the most powerful—yet often siloed—strategies in marketing today: content and events. Most companies treat these as separate efforts: content marketing fuels SEO and thought leadership, while events are all about networking and brand exposure. But what if combining the two could do more than just double your results—what if it…
Let’s talk about one of the biggest shifts happening in digital marketing right now—Google’s evolving search algorithm. While many marketers are still playing by the old SEO rulebook, Google is rewriting the playbook entirely in 2025. One of the biggest changes? The diversity update. This new approach is shaking up the SERPs by prioritizing a…
Today, we’re diving into a topic that separates top-performing sales professionals from the rest—sales coaching. Today, we have the pleasure of hosting Howard Wolpoff, a seasoned Sales and Leadership Coach with over 30 years of experience across diverse industries, including sports, event management, national and local radio, and marketing/branding. At Southwestern Consulting, Howard specializes in…
Chelsea: Let’s talk about one of the most underrated marketing strategies—your employees. While brands invest heavily in advertising and influencer partnerships, they often overlook one of their most powerful assets: their own people. In fact, according to a LinkedIn study, content shared by employees receives 8 times more engagement than content shared by brands. Imagine…
Chelsea: Hi everyone! Welcome to the Unmiss Podcast! Today, we have a special guest, Robb Fahrion, co-founder of Flying V Group, a leading digital marketing and advertising agency. Robb brings a wealth of knowledge in SEO, keyword research, and revenue operations, having worked with over 300 companies ranging from small businesses to Fortune 500s. Before…
Today’s guest is Emanuel Petrescu, a seasoned SEO consultant and digital marketer based in Toronto. With over a decade of experience, Emanuel specializes in SEO audits, AI integration, and content creation strategies that drive organic growth. He’s passionate about helping businesses enhance their online presence and achieve their goals. Before we dive in, here’s something…
Today’s guest is Firuze Gokce, the founder of Growify Marketing. With a deep background in digital marketing strategy, Firuze helps businesses navigate the ever-changing marketing landscape through effective SEO, social media, paid advertising, and branding. At Growify Marketing, Firuze and his team specialize in building data-driven strategies that drive growth and create lasting brand impact.…
Today’s guest is Laurent Bourrelly, an expert in Semantic SEO and the founder of Topical Mesh. With a career stretching back to 2004, Laurent has a unique perspective on the evolution of search engines. From his early days as a “search engine hacker” uncovering flaws in Google’s algorithm to pioneering advanced SEO strategies, Laurent helps…
Today’s guest is RJ Huebert, the founder of HBT Digital Consulting. With extensive experience in online advertising, lead generation, and digital marketing strategy, RJ helps businesses maximize their ROI through Google Ads, Meta Ads, marketing funnels, and high-converting offers. Before we dive in, here’s something to think about: Digital advertising is evolving rapidly. Studies show…
Today’s guest is Jordan Koene, a seasoned SEO strategist and co-founder of Previsible.io. With years of experience guiding brands through the evolving search landscape, Jordan has worked with some of the biggest companies to refine their SEO strategies and adapt to Google’s ever-changing algorithms. Before we dive in, here’s something to think about: AI is…
Today’s guest is Aaron Ahuvia, a pioneering expert in the field of consumer behavior and brand management. As a professor, keynote speaker, and author, Aaron has dedicated his career to understanding the emotional connections between consumers and brands. His groundbreaking research has significantly shaped how we comprehend brand love and its impact on marketing strategies.…
Today’s guest is Ben Narasin, a seasoned entrepreneur turned venture capitalist with over 25 years of entrepreneurial experience and a decade in early-stage investing. Ben is the Founder and General Partner of Tenacity Venture Capital, a firm dedicated to high-conviction investments in early-stage technology companies. His portfolio boasts early investments in notable companies like Dropcam,…
Today’s guest is Sara Moccand-Sayegh, a digital brand strategist specializing in optimizing brands for generative search. With extensive experience in SEO, digital marketing, and brand positioning, Sara helps businesses adapt to the rapidly evolving search landscape—where AI-driven results are reshaping how brands appear online. Before we dive in, here’s something to think about: Traditional SEO…
Today’s guest is Shari Berg, a content strategist, storyteller, and the founder of The Write Reflection. Shari specializes in helping businesses harness the power of storytelling to build authority, foster genuine engagement, and connect with their ideal audience across all communication channels—not just blogs and articles. Before we dive in, here’s something to think about:…
Hi everyone! Welcome to the Unmiss Podcast! Today’s guest is Lisa Raehsler, a digital advertising strategist specializing in making Google Ads and Microsoft Ads campaigns AI-ready. Lisa has been at the forefront of leveraging automation tools to drive exceptional results, helping businesses navigate the ever-changing landscape of PPC advertising. Before we dive in, here’s something…
Hi everyone! Welcome to the Unmiss Podcast! Today’s guest is Mike Weiss, a LinkedIn growth expert, AI strategist, and the founder of Clout Selling. Mike has helped countless professionals and businesses leverage AI to build authority, attract leads, and grow their brand on LinkedIn. Before we dive in, here’s something to think about: LinkedIn has…
Hi everyone! Welcome to the Unmiss Podcast! Today’s guest is Cameron Herold, a globally recognized business growth expert, speaker, and best-selling author. He’s the mastermind behind “The Second in Command” philosophy, which explores the pivotal role of a Chief Operating Officer (COO) in scaling businesses effectively. Before we dive in, here’s some food for thought:…
Today’s guest is Sara Taher, an internationally recognized SEO strategist, speaker, and consultant with over a decade of experience helping businesses craft powerful, scalable SEO strategies. She’s also the founder of an acclaimed SEO consultancy and a sought-after mentor, empowering others to master the art and science of search engine optimization. Before we dive in,…
Our guest today is Carma Spence, an award-winning author, speaker, and mentor specializing in empowering entrepreneurs and professionals to unleash their creative potential and achieve sustainable success. Carma is the creator of the C.A.R.M.A. Code and the author of several books, including one that introduces the concept of embracing your “inner Turtle Author” to unlock…
Our guest today is Jenn Cameron, a financial education advocate and wealth-building strategist. Jenn specializes in empowering individuals to create generational wealth through accessible and actionable financial education. Her mission is to help bridge the financial literacy gap and unlock a trillion dollars of wealth within a generation. Before we get started, let’s consider some…
The travel site Expedia has integrated AI into their SEO strategy. By combining human-led keyword research with AI-generated content recommendations, Expedia not only improved its organic search rankings but also enhanced user satisfaction by ensuring their content is helpful and relevant. This approach contributed to a 45% increase in traffic to their travel guides, demonstrating…
When fashion giant ASOS revamped its website using Conversion Rate Optimization (CRO) strategies, they saw a remarkable 23% increase in sales within just a few months. By simplifying the checkout process, enhancing product recommendations, and optimizing mobile performance, ASOS transformed its customer experience and significantly boosted conversions. This success story underscores the power of CRO…
Super excited to have the opportunity to speak with Rob today. Rob is the Founder of Spoken Life Media, LLC, Host of “Podcast Tips with Rob Greenlee” LIVE streamed every Thursday, 7 pm EST on Rob Greenlee Channels, and Host of Spoken Life Show and Co-Founder/Adviser, PodcastEZ.comWelcome to the Unmiss Podcast, your ultimate guide to…
I start my working day by checking emails. Unfortunately, many of these emails are spam, wasting time and potentially threatening my digital security. While it’s a persistent annoyance, I can take control by being vigilant and adopting effective strategies. These emails steal 5 minutes of my time to remove or put them in the spam…
Active brand publishing is a must-have. Or customers will choose your competitors. Why? Customers need value first before buying anything. The rule of 7 touches works well in marketing and sales. Brands should bring value, help, and support to customers’ journeys. It builds trust and creates the feeling of guilt to give something back. So,…
Ever heard of the blogger who turned a hobby into a six-figure income? This isn’t a fairy tale; it’s the power of content marketing monetization in action. Our guest today, Paul Mortimer, is here to guide us through the maze of making money from your content. Let’s start with a splash of data to set…
Ever wondered what sets apart thriving businesses? It’s all about the experience. Picture this: a small coffee shop in your neighborhood suddenly becomes the talk of the town. Their secret? They remembered every regular’s favorite order. Sales soared by 75% in just six months. This isn’t just luck; it’s strategic Customer Experience (CX) at its…
Stuck in a rut? You’re not alone. Transformation is within reach. Real-world success stories prove it. Today, we delve into the essence of change and growth. Drawing from a broad spectrum of industries, we’ve witnessed remarkable turnarounds. Joseph Jaffe brings this conversation to life, offering his seasoned perspective. The Power of Adaptation Adapting isn’t just…
Every team has its rhythm. Google’s Project Aristotle revealed the secret sauce to team effectiveness isn’t just about who is on the team but how they work together. This insight opens our discussion today on the UNmiss podcast. We’re exploring the art of balancing business outcomes with an inclusive working environment with our guest, Erika…
Have you ever wondered how some brands seem to attract and keep attention online effortlessly? I have a story that will change your thoughts about digital marketing. Imagine a small e-commerce site, barely visible on Google’s fifth page. They skyrocketed to the top in just a year and doubled their sales. How? They mastered the…
Remember the early days of SEO? It was a wild west, full of guesswork and trial-and-error. But then, something changed. Enter the SEO experts. I’ll never forget the first time I truly understood the power of SEO. I was working on a client’s website, and their traffic was stagnant. I spent weeks pouring over data…
Search is evolving. And with it, our strategies must, too. Remember when a simple keyword could catapult your content to the top of search results? Thanks to the advent of generative search experiences, those days are becoming a memory. Thomas Bogh joins us to shed light on this seismic shift, focusing on smaller markets where…
Imagine a world where your story unlocks doors you never thought possible. That’s not just a dream. It’s a reality for many, including a well-known figure in the digital marketing space, Gary Vaynerchuk. Gary’s ascent from wine critic to a social media mogul is a testament to the power of personal branding through storytelling. His…
A compelling story can make or break a B2B brand in a digital age bombarded with data. I found a narrative that changed everything I knew about growth marketing. Once lost in the competitive shuffle, a small tech company turned its fortunes around by sharing its story. Their journey from obscurity to prominence wasn’t just…
You might not think much about the search bar on your favorite website, but it’s a gateway to a world of information tailored just for you. I remember when I first realized the power of optimizing site search. It was when I saw a small online bookstore increase its sales by 30% by tweaking its…
The digital world thrives on collaboration. Yet, the gap between product engineers and SEOs has often seemed like a chasm. Take the story of a tech startup that saw a 70% increase in organic traffic after engineers and SEOs started working together on site architecture. This isn’t just a success story; it’s a roadmap for…
Remember the fidget spinner craze? Millions sold, social media abuzz, overnight success stories… The key lesson? Understanding trends and adapting quickly is critical. Fast forward to 2024, and the marketing landscape is a whirlwind. How do we navigate this dynamic world and create campaigns that connect with audiences? Enter Alex Montas, a renowned marketing expert,…
Freelancing is an art of balance. Tim Ferriss’ 4-Hour Workweek revolutionized the concept. It’s about working smarter, not harder – a mantra for the modern freelancer. This story isn’t just inspiring, it’s a practical guide to freedom. Welcome to the UNmiss podcast. I’m your host, Anatolii Ulitovskyi. Today, we’re diving into smart freelancing with Shea…
Digital marketing is a journey. Here’s a story to inspire. A team of marketers, diverse in skills. They collaborated. And led their company to triple its online sales. A testament to teamwork in digital marketing. But let’s delve into the facts. LinkedIn says digital marketing jobs have grown by 33% in recent years. Enter Hristina…
Growth online is an art and a science. Just look at Airbnb’s humble beginnings. From a small website to a global platform, their growth online is a story of strategic brilliance. This journey isn’t just inspiring; it’s a blueprint for success. Welcome to the UNmiss podcast. I’m Anatolii Ulitovskyi. Today, we’re joined by Raoul Didisheim,…
Employer branding is the heart of a company’s identity. Take Google’s story, for instance. Their focus on employee wellbeing and culture has made them a magnet for top talent. This success highlights the power of a strong employer brand. Welcome to the UNmiss podcast. I’m Anatolii Ulitovskyi. Today, Patrick De Pauw joins us to discuss…
AI is revolutionizing the customer experience. Remember Spotify’s personalized playlists? Their AI-driven approach to understanding listener preferences was a game-changer in music streaming. It’s a stellar example of using AI to enhance user engagement. Welcome to the UNmiss podcast. Today, we’re joined by Noz Urbina, a pioneer in AI and omnichannel journey mapping. The Power…
International SEO is a journey. Like this story. A small brand expands globally. Their secret? Adapting SEO strategies for each market. Their result? A 200% increase in global traffic. This success story is typical. But what’s the data saying? Statista states global SEO spending is expected to reach $80 billion by 2024. Enter Natalia Witczyk.…
Have you ever witnessed a speech that changed your perspective? Steve Jobs did just that in his 2005 Stanford commencement address. His powerful storytelling and authentic presence left an indelible mark, illustrating the profound impact of excellent public speaking. Today, I’m excited to explore the art of impactful public speaking with Flo Akinbiyi on UNmiss.…
Have you ever wondered how sports teams turn their fans into a revenue stream? Let me take you back to 2014. The Golden State Warriors, a team that hadn’t won a championship in 40 years, decided to revamp their approach to fan engagement. They invested in data analytics to understand their fans better and personalize…
Entrepreneurship is an art and a science. It’s about turning vision into reality. Consider the story of Sara Blakely and her Spanx brand. Starting with just $5,000, she built a billion-dollar business. Her journey? A blend of bold decisions and strategic planning. Welcome to UNmiss podcast, hosted by me, Anatolii Ulitovskyi. Today, we’re diving deep…
Imagine increasing your conversion rate by 113%. Airbnb did just that. They focused on user experience and emotional connection, transforming their website into a customer-centric platform. This shift didn’t just improve usability; it skyrocketed their conversions and set a new standard in the industry. In today’s episode of UNmiss, I, Anatolii Ulitovskyi, am excited to…
Ever wondered how the big names in marketing made it to the top? I’ll share a story that’s both inspiring and a testament to the power of strategic marketing. Remember the viral campaign by Dove, “Real Beauty Sketches”? In 2013, Dove decided to tackle the issue of women’s self-image. They created a campaign where a…
The digital world is constantly evolving. Take Netflix’s story, for example. Their shift from DVD rentals to streaming changed entertainment consumption globally. This is a classic case of digital technology reshaping everyday habits. Welcome to UNmiss podcast. I’m Anatolii Ulitovskyi. Today, Clo Willaerts joins us to explore the impact of digital technology on daily life,…
Startup marketing can be deceptively simple. Remember Dropbox? A simple referral program led to exponential growth. They focused on one clear goal: more users. This approach transformed their business. Welcome to UNmiss podcast. I’m your host, Anatolii Ulitovskyi. Today, we’re joined by Inbar Yagur, an expert in making marketing straightforward for startups. Setting Clear Marketing…
Data and AI are reshaping industries. Take Amazon’s journey, for example. Their use of data and AI in retail revolutionized customer experiences and operations. This transformation is not limited to tech giants. Welcome to UNmiss podcast. I’m Anatolii Ulitovskyi. Today, Deepak Shukla joins us to discuss data and AI’s impact across various sectors. Innovating with…
Startups face a unique challenge. Understanding their market is critical. Take the case of a fledgling tech firm. Struggling to find its niche. Product marketing turned their fate around. They defined their target audience and refined their message. Result? Sales soared by 200%. A real-life testament to product marketing’s power. But let’s delve into the…
AI in content creation is a burgeoning field. Here’s a story you should know. A brand embraced AI for all its content. Initially, efficiency soared. But soon, legal issues over copyright emerged. This is a cautionary tale for many. But what does the data say? A study by McKinsey reveals that 20% of businesses extensively…
The SEO landscape is transforming. And AI is the catalyst. Take this real story. A company integrates AI into its SEO. Their organic traffic doubles in a year. This is a clear testament to AI’s growing impact on SEO. But let’s look at the data. A recent study indicates that AI-driven content optimization can boost…
SEO is evolving. And E-E-A-T is at its core. Let’s take a real-world example. A health website revamped its UX. Result? A 50% boost in organic traffic. This showcases the power of E-E-A-T through UX. But first, some context. According to a SEMrush study, user experience signals influence over 15% of search engine rankings. This…
AI deployment is an art and a science. Imagine transforming healthcare with AI. A story unfolds. A hospital implements a machine learning model. Patient outcomes improve dramatically. This is the power of AI when deployed effectively. But let’s delve into the facts. According to Gartner, only 53% of AI projects make it from prototypes to…
The world of SEO is ever-evolving. And sometimes, the past holds the key. Consider this story. A startup revives an expired domain. Traffic soars by 300%. It’s a real testament to the power of expired domains in SEO. But let’s talk numbers. Did you know? According to Ahrefs, a well-selected expired domain can retain up…
Entrepreneurial journeys are captivating. Especially Cameron Herold’s. At 21, he led 14 employees. By 35, two $100 million companies. This is more than just success; it’s a blueprint. But let’s dive into some numbers. A Harvard Business Review study shows that businesses with strong leadership are 13 times more likely to outperform their competition. And…
AI isn’t just a trend. It’s a digital revolution. Netflix’s AI-driven recommendations led to a $1 billion increase in value from customer retention. A prime example of AI’s potential in digital strategy. Welcome to the UNmiss podcast. I’m Anatolii Ulitovskyi. Today, Emanuel Petrescu joins us to discuss AI in digital marketing. AI Transforming Digital Marketing…
There’s a story behind every marketing success. Like the tale of a startup. Transformed by product-led growth. Now a market leader. Real stories, real triumphs. According to Forbes, companies with product-led solid growth strategies see up to 2x higher valuation. That’s the power of this approach. Enter Bill Macaitis. A maestro in the marketing arena.…
Every entrepreneur has a story. Travis Jamison’s is particularly captivating. Imagine starting from SEO and then scaling and exiting multiple businesses. That’s Travis for you. But let’s talk facts. Did you know? According to the Small Business Administration, only about 50% of businesses survive past five years. Travis not only survived but thrived. He ventured…
Once upon a time in sales… Sounds intriguing, right? Here’s a story. A local coffee shop, barely surviving. They shifted to storytelling in their marketing. Sales skyrocketed by 75%. It’s not a fairy tale. This is the power of storytelling in sales. But let’s talk numbers. According to Harvard Business Review, emotionally connected customers are…
AI in copywriting? It’s a game-changer. Here’s a story to set the stage. A freelance writer struggling to keep up with demand. Turns to AI copywriting. Now? He’s tripled his output and doubled his income. That’s just one success story. But let’s get into some numbers. A study by McKinsey Global Institute found AI can…
Branding is an art. And Jacob Cass masters it. Take this story. A small café, unnoticed in a busy city. The owner rebranded it. Now? It’s a local sensation. That’s the power of effective branding. But let’s look at the numbers. According to a Design Council study, for every $1 invested in design, businesses can…
Imagine this. You’re managing an online business, juggling multiple brands across various countries. Challenging, right? But here’s a kicker. It is a story of success that changed the game. Remember when Amazon expanded globally? Their SEO strategy adapted to each country’s unique digital landscape. Localized content, specific keyword research, and understanding cultural nuances. They nailed…
Speed is everything in the digital world. A leading e-commerce site increased its revenue by 27% after improving its site speed by just one second. This story highlights the critical impact of site speed on business success. Join us on UNmiss as we welcome Nikki Halliwell, an expert in optimizing site speed. Understanding Site Speed:…
Customer generation. It’s more than a buzzword. It’s the lifeblood of business. Here’s a story. A small tech startup struggling to make a mark. They shifted focus to customer generation. Result? A 300% growth in customer base within a year. Impressive, isn’t it? But let’s dive into the data. According to HubSpot, 63% of marketers…
Personal branding seems daunting. But it’s crucial. And here’s why. Meet Emily, a solo entrepreneur. Initially lost in the crowd. Focuses on personal branding. Suddenly, she’s a standout success. Her secret? Personal branding. According to Forbes, personal branding increases business success by 78%. It’s not just a buzzword. It’s a career game-changer. And Philip VanDusen…
The job market is a battlefield. But it’s not just about fighting. It’s about being prepared. Let’s start with a success story. John, a recent graduate, landed his dream job. How? By aligning his skills with market demands. It’s a standard narrative. According to a LinkedIn report, 80% of graduates feel unprepared for the job…
It’s all about the landing page. But not just any page. A page that converts. Consider this real-life success. A B2B SaaS company reimagined its landing page. The result? A 55% increase in lead generation. Incredible, right? This isn’t a one-off story. According to MarketingSherpa, strategic landing pages are used by 68% of B2B businesses…
A small blog’s traffic skyrocketed by 400%. How? Through topic clusters and hub & spoke strategy. Welcome to UNmiss Podcast, where today’s wisdom in content marketing unfolds. I’m your host, Anatolii Ulitovskyi, joined by Zachary Kadish. Get ready to transform your content approach. Topic clusters aren’t just a buzzword. They’re a revolution in content structuring.…
Organic growth. It’s the holy grail for any digital agency. But how exactly is it achieved? Let’s talk about Evernote. A note-taking app that became a global sensation. Their strategy? Valuable, SEO-optimized content that solved real problems. The result? A massive surge in organic traffic and a loyal user base. Now, on the latest episode…
Have you ever wondered what makes a business relationship truly succeed? I have, and the answer is simpler than you might think: Trust. Let’s start with a real story. Remember how Airbnb revolutionized the lodging industry? It’s a tale of trust. In the early days, Airbnb struggled. People were skeptical about staying in a stranger’s…
The transformative journey of ‘Global Tech Solutions’ on social media is inspirational. Starting as a modest tech startup, they leveraged social media marketing strategies to amplify their brand presence significantly. Their targeted campaigns resulted in a 120% increase in online engagement within six months. In the constantly evolving digital landscape, staying ahead means understanding the…
Every SEO expert has a story. Think about the pioneers who navigated the early, wild web. Their experiments laid the groundwork for modern SEO. In this dynamic field, each journey is unique. Welcome to the UNmiss podcast. I’m Anatolii Ulitovskyi. Today, we’re joined by Az Respes, an SEO specialist. Embarking on the SEO Journey The…
E-A-T? Now it’s E-E-A-T. And SEO is buzzing again. Remember when Google first brought out E-A-T? I watched a startup’s guide jump from page three to the top of page one simply by boosting their author’s credentials. It was a game-changer. Now, the stakes are higher with talk of Google amplifying this to E-E-E-A-T. Why?…
AI is transforming our world. Just look at GPT-4’s impact. Its ability to write human-like text was a game-changer. In our ever-evolving tech landscape, such breakthroughs are pivotal. I’m Anatolii Ulitovskyi, your guide on this journey into AI’s future on the UNmiss podcast. Today, we’re thrilled to have Lee Gaul with us. Lee brings a…
AI is not just a buzzword. It’s a game changer in marketing and sales. Take the story of Netflix. Using AI, they saved $1 billion in 2017 by optimizing their recommendation engine. Incredible, right? I’m Anatolii Ulitovskyi, hosting today’s UNmiss podcast. Our guest is the illustrious Lilach Bullock. We’re delving into “How to Unite AI…
LinkedIn isn’t just a resume. It’s a storytelling platform. Think of Richard Branson. His LinkedIn presence is a mix of personal insights and professional triumphs. And it works wonders for his brand. I’m Anatolii Ulitovskyi, host of the UNmiss podcast. Today, we’re unraveling LinkedIn’s secrets with Adrian Gamoń. Adrian knows LinkedIn inside out. He’s a…
SEO has come a long way. Remember the days of keyword stuffing? Google’s algorithm has evolved, and so have SEO strategies. I’m Anatolii Ulitovskyi, and you’re tuning into the UNmiss podcast. Our guest today is Jim Hedger, a veteran in the SEO world. We’re talking about Technical SEO History and the Future of SEO. Jim…
The future of SEO is now. Take the story of a small blog that tripled its traffic by integrating AI-driven SEO tools and adapting to the evolving digital landscape. It clearly shows how embracing AI can lead to remarkable growth. Our guest, Duane Forrester, is at the forefront of this revolution. AI’s Impact on SEO:…
It starts with an idea. Consider the story of a tech startup that raised $2 million through investment crowdfunding, turning its innovative concept into a marketable product. It’s a testament to the power of community funding in driving entrepreneurial success. Investment crowdfunding is reshaping how startups and investors interact. A recent study reveals that the…
Turning ideas into action. A Fortune 500 company overcame stagnation by embracing design thinking. Their shift resulted in a 40% increase in efficiency and a surge in employee engagement. In the complex world of large enterprises, operationalizing design thinking is not just a trend; it’s a transformational approach. According to a recent study, companies that…
Have you ever wondered how a podcast transforms from a simple idea into a sensation? Let me share a real success story. In 2014, Serial, a podcast exploring a murder case, skyrocketed to fame. By 2021, it had been downloaded over 175 million times. But what makes a podcast like Serial stand out? Today, I’m…
Creativity transforms content. A tech firm once faced stagnation in engagement. The pivot? Injecting creativity into their content strategy. This shift led to a 60% increase in user interaction and a notable rise in conversions. In the rapidly evolving world of content marketing and copywriting, creativity is no longer a luxury; it’s a necessity. A…
SEO is not one-size-fits-all. An online retailer’s journey exemplifies this. By personalizing their SEO strategy, they saw a 50% increase in organic traffic and a 30% uptick in sales. Today, SEO is evolving rapidly. Personalization is at the forefront of this evolution. A recent study shows that 72% of consumers only engage with personalized marketing…
I witnessed a pivotal moment. When I shifted my SEO approach to using strategic frameworks for trading websites, organic traffic skyrocketed from zero to +2,000 people daily. In the SEO world, intuition is valuable, but frameworks transform it into actionable strategies. Malte Landwehr, an SEO virtuoso, joins us to decode these frameworks. Frameworks = Distilled…
AI is not just a buzzword; it’s a revolution in the SEO landscape. Take, for example, a small blog focused on health and wellness. Initially struggling to gain traction, the blog’s owner decided to experiment with AI-generated content. Within months, their website traffic increased exponentially, pushing several articles to the top of search engine results.…
It starts with a vision. A single idea can ignite the digital landscape, turning startups into tech titans. You’ve seen it happen—the local app that went global or the blog that became a go-to resource. Real talk: a client of mine quadrupled their traffic with SEO tweaks suggested by Lindsay. With digital marketing, small tweaks…
Previously struggling to gain traction, a tech startup revamped its LinkedIn strategy. The result? A staggering 70% increase in leads. This isn’t just a success story; it’s a testament to LinkedIn’s potential. Welcome to the UNmiss Podcast, where today’s focus is LinkedIn’s powerful impact. I’m Anatolii Ulitovskyi, and with me is digital marketing expert Tereza…
An AI breakthrough in SEO. Not long ago, a tech company faced a daunting challenge: their content wasn’t ranking. They turned to AI for help, and within months, their visibility skyrocketed, changing their digital strategy forever. AI is rapidly becoming indispensable in SEO. A study by McKinsey found that AI can increase business productivity by…
Ever wondered how a simple tweak in your email strategy can skyrocket your business? I’ve seen it happen. A renowned online retailer increased email open rates by 40% using AI-driven personalization. Real results, real change. In this episode of UNmiss, we’re delving into the realm of email marketing and AI with Jimmy Kim. It’s a…
A colleague’s tech blog languished unnoticed until he overhauled his approach, aligning with emergent content trends and Google’s algorithm updates. The result? A doubling of his traffic in mere months. Mordy Oberstein steps into UNmiss to teach how to do it right. The Evolution of Content Content trends are not what they used to be.…
One of my clients changed the game by changing the approach. An e-commerce brand I worked with revamped its marketing strategy and saw a 150% increase in conversions within six months. Their secret? A deep dive into data-driven marketing and customer experience optimization. Marketing is an ever-evolving puzzle. For instance, did you know businesses prioritizing…
Trim the fat and boost the stats. A client’s site was cluttered with old posts, the SEO equivalent of dead weight. They cut 30% of their content. Traffic and engagement didn’t just survive; they thrived. Studies show that removing underperforming content can significantly increase a website’s traffic and user engagement. Jared Bauman, adept in SEO…
Algorithm changes can shake the ground beneath a digital marketer’s feet. I remember the downturn a friend’s website took after a Google update; analytics were bleeding red. Yet, within months, they turned the tide. How? By doubling down on quality content and user experience, the two pillars Google consistently rewards. Post-2023, Google updates have redefined…
Remember the Domino’s Pizza crisis in 2009? Two employees posted a video of themselves tampering with food in grotesque ways, sparking a viral outrage. Domino’s had to leap into damage control, reshaping its entire brand narrative and amplifying its reputation management efforts. And you know what? Their resilient rebound strategy not only managed the crisis…
Success isn’t just about hard work; it’s about making an impact. Today, women-owned businesses contribute over $1.8 trillion to the US economy. Key Takeaways for Aspiring Women Entrepreneurs Find your niche: Understand what sets your business apart. Build a support network: Connect with other women entrepreneurs. Embrace continuous learning: Stay updated with industry trends. Focus…
My client got a whopping 200% increase in annual profit. In just one year. This isn’t a hypothetical scenario. By leveraging the robust power of affiliate marketing, it witnessed a startling boost in its revenue. An orchestrated affiliate program, combined with solid business management strategies, turned the tables for them in a marketplace that’s brimming…
A post goes live. By noon, it’s a LinkedIn sensation. That’s the story of a tech consultant who reshaped her personal brand by sharing her industry insights on LinkedIn. Overnight, her follower count soared, her inbox flooded with opportunities. This isn’t a one-off tale—it’s happening every day to those who know the platform’s power. LinkedIn…
A friend’s local bakery, once struggling, skyrocketed to a 7-figure business. Her secret? A strategic pivot in her business model and marketing approach. Reports show that only 1% of small businesses achieve this 7-figure milestone. Ola Abitogun, an expert in scaling businesses, joins us on UNmiss to unveil the ‘7 Secrets to 7 Figures’. Success…
It all started with a blog post. A tech startup’s deep dive into AI trends went viral, and their leads quadrupled. That’s the power of B2B content done right. Data tells us that 91% of B2B marketers use content marketing to reach customers. And why? Because content marketing generates over three times as many leads…
Virtual is the new frontier. And it’s being mapped as we speak. When virtual reality met SEO, the digital landscape changed forever. I witnessed a brand leap from unknown to trendsetting by optimizing for virtual environments. It was more than a success—it was a revolution. Enter the term I coined: VEO. It’s not just about…
It happened to Lisa. A mompreneur with her hands full, running a small, sustainable children’s clothing line. After months of stagnant sales and an almost invisible online presence, Lisa tried her hand at TikTok. A Jolt to The Business She stitched together a 15-second video. Kids giggling, tiny hands exploring lush fabrics, with a cheerful…
Traffic that trickles in. Then, a flood. That’s what great SEO can do. I’ve seen a well-crafted content strategy lift a blog from obscurity to the first page of Google, skyrocketing its readership. Just last year, a small health food store blog I worked with doubled its organic reach. How? By doubling down on insightful,…
Numbers don’t lie. Especially not in SEO. I remember tweaking an article based on analytics insights and watching its rank climb overnight. That’s the power of data-driven SEO – real results, fast. Did you know? 70% of marketers see SEO as more effective than PPC. Good reporting is why. With the right analytics tools, you…
E-commerce evolution. A/B testing magic. Social media revolutions. AI and Robotics. This episode has it all. A billion-dollar revenue from tech innovation? It’s not a fairy tale. It’s Jalali Hartman’s reality. As a Strategic Growth Manager and serial entrepreneur, Jalali has been the brain behind technology products and companies since 1999, changing the game in…
Brick by brick. A petite cafe, cornered in the city’s hustle, started altering its message. It wasn’t just a cafe. It was a community, a haven for connections over a comforting cup of coffee. That’s precisely where our journey begins today. The Enigma of Passion in Brand Messaging Standing out in a thriving sea of…
Imagine cutting your workload by hours daily just by leveraging AI. That’s not a pitch; it’s a reality for thousands of professionals today. Cliff’s Leap to $4.6M/Year Meet Cliff Ravenscraft, a fitness enthusiast turned podcast guru. His journey from commitment to health to coaching 40,000 people in podcasting is nothing short of epic. Now, he’s…
Changing tides. But, oh, they didn’t just happen. Picture this. A small, fledgling business, nestled in the bustling streets of a modern city. Fast-paced, tech-driven, but… rooted deeply in something often overlooked: sustainability. I remember my first interaction with such a brand. A simple, eco-friendly product. But it told a story far more profound than…
A little bakery almost closed last year? They pivoted. Reaching out through emails, they shared heartwarming stories, unique recipes, and limited-time offers. Guess what? Their subscriber list grew by 500% in just six months. And sales? Through the roof. All because of a well-crafted email campaign. Now, wouldn’t you want that magic touch for your…
A simple chatbot increased conversions for e-commerce sites. How? A 30% uptick in their user engagement in just three months. A testament to the power of AI. The AI Boom in SaaS According to McKinsey, AI-related activities could account for around $13 trillion in new global economic activity by 2030. You heard that right. Trillions.…
Do you remember that time? The time you scanned through your analytics, eyes hovering over the stagnancy despite all the traffic coming in. I was there once, eyes wide, waiting for conversion miracles that never happened. Until John Ainsworth unveiled a surprising revelation. The Unconventional Path to Profit Traffic is the supposed lifeblood of online…
Have you ever felt the thrill of catching a wave just before it peaks? I had that moment when my team shifted our GTM (Go-to-Markets) approach in response to emerging buying group dynamics. Sales surged by a whopping 25% within just a quarter. The GTM Evolution: Where We Began The landscape of go-to-market strategies has…
Do you recall Kodak? The giant that once dominated photography. Their downfall? They saw digital as a threat, not an opportunity. Yet, amidst disruption, some thrive. Apple pivoted from just computers to redefine mobile phones, music, and more. How do businesses not just survive but flourish? Mitch Joel is here to reveal the secret. Disruption’s…
One message changed everything. I remember sitting anxiously, coffee cup trembling slightly in my hand, waiting for that email notification to pop. A pitch, perfectly crafted, to a prospective client, one that could be a game-changer for us. Days turned to weeks, and silence dominated my inbox. It stung, not because the client didn’t respond,…
In a study conducted by Animoto in 2018, it was found that 93% of businesses landed a new customer due to a video on social media. And yes, Amazon is no exception. Video ads here don’t just offer a visual treat but serve as a conduit, connecting potential customers directly to your product page, thereby…
A website, a lifeline. Especially for small businesses vying to carve their presence in the dense jungle of the digital world. Meet Sophia, a small-town florist who bloomed her business amidst the tangle of her competitors, not by sprinkling some magical SEO dust but through a meticulous, fluff-free SEO audit. What if I told you…
One viral video. That’s all it took for a local café to go from barely scraping by to seeing lines stretching around the block. I witnessed it firsthand. A 30-second clip capturing a barista’s unique way of pouring latte art. The heart shapes, the intricate designs – it mesmerized viewers. Overnight, they gained 500k views.…
Sharon was ambitious. Her small candle business was her pride, born out of a garage hobby, glowing with potential. But she hit a wall. She wanted to grow, yet the path was unclear, scattered with many marketing strategies, and some were half-baked efforts at best. Until she embraced clarity. With a precise goal to surge…
Journey with me… I met Sarah three years ago. She was stuck in a tedious 9-5, tired and dreaming of turning her small Etsy store into a full-time venture. Then came a twist. The little pottery store exploded into a buzzing e-commerce brand within a year! Why? She unlocked the secrets of SEO, Conversion Rate…
I’ve been there. Juggling client needs, handling team coordination, and trying to keep the content machine churning. I was drowning in my own business until I discovered a streamlined system for content creation, a system that empowered rather than overwhelmed. This revelation was so transformative, that I couldn’t wait to discuss it with Lyndsay Phillips,…
Navigating the intricate world of discounts was a challenge. I assisted an e-commerce firm that was drowning in relentless discounting. However, they were perplexed by the lackluster results. Together, we changed course. We pivoted towards a data-driven discount strategy. The focus shifted towards their most profitable consumers and high-affinity discount products. Within several months, their…
The Turning Point: Less Is More Years ago, I drowned in a sea of articles, blog posts, and social media updates. Traffic was excellent but stagnant. Nothing moved the needle. Until I took a deep dive into analytics, I discovered that 80% of the traffic came from just 20% of the content. It was a…
Imagine, the clock ticking past midnight. Your eyes were tired. But the content calendar is relentless, demanding fresh, engaging content daily. I’ve been there, drained and desperate for inspiration. That was until we embraced AI in our content creation process. A tool suddenly suggests resonated topics, creates drafts, and reduces the hours spent on research.…
A story awaits you. A story that transformed a struggling B2B SaaS company into a lead magnet within just six months. Can you believe that? Well, you better do because that’s the power of infusing storytelling into B2B SaaS content, which you and I will explore together today. I still remember like it was yesterday,…
Solid brand mission. Greater connection. Beyond social media. Real impact. Imagine this: A brand rises from obscurity, passionately pushing their product. They’re all over social media platforms – posting, sharing, connecting. But something’s missing. There’s a disconnect, an unseen barrier between the brand and the audience it’s trying to reach. That was Angella Nguyen’s story.…
Entrepreneurship. A journey of highs and lows. Filled with challenges and triumphs. But for women? It’s a different landscape. A Story of Resilience I remember meeting Jane in my company. A budding entrepreneur. Faced countless rejections. Doubted by many because she was a woman. Yet, she persisted. Today? She’s a CEO, employing over 100 people.…
You’ve seen it. An animated video ad that captivates you. Engrosses you for minutes. Makes you remember the brand. That’s the magic of video marketing and animation. From Obscurity to Spotlight: A True Tale I recently chatted with a friend, Jamie. She launched her startup last year. Struggled to gain traction. Then, she tried video…
Let me paint a picture. You’re pouring hours into crafting a social strategy. But the results are underwhelming. Then, AI enters the scene. Suddenly, everything changes. From Struggle to Success: A Tale of Transformation I once chatted with one of my great clients. She was on the brink of giving up on her paid social…
Remember the days when content creation was a solely human endeavor? The times have changed. Dramatically. The Real Story Behind AI-Driven Success Just last year, a notable digital marketing agency decided to experiment. With a blend of traditional content marketing and AI-driven tools, they aimed to double their content engagement. In just six months, not…
$200 in Ads. $800 in Revenue. One Week. That was my first experience diving into Google and Facebook Ads. Skeptical? So was I. Curious? You should be. RJ Huebert will teach you how to do it right. The Promise of Paid Ads Ads are more than interruptions. They’re opportunities. Specifically on Google and Facebook. Google…
You’ve been there. I’ve been there. Pouring time, energy, and resources into crafting impeccable content, only to have it seen by a mere fraction of our target audience. Dan Sanchez will teach you how to do it right. With his knack for content creation, he crafted articles, podcasts, and videos that were both engaging and…
I used to spend 10 hours a week on content creation. Then, I embraced AI-driven tools. Now? I churn out quality content in just half the time. Curious? Stephen Jeske is our guest in this episode. Why AI-Driven Content is the Future You might think AI is just for robots and sci-fi movies. You’re wrong.…
Ever feel like Technical SEO is a maze? Trust me, I get it. But there was this one time. I fixed a crawlability issue on my site. Guess what? Organic traffic spiked 20% in two weeks! Want similar results? You’ll love our latest episode featuring Olivian Breda. Why Technical SEO is Non-Negotiable Look, basic SEO…
Remember the days of struggling to find the perfect writer? I’ve been there. But then, a breakthrough. In just six days, I found the perfect writer. All thanks to strategies similar to what Gordana Sretenovic shares. Intrigued? Let’s dive in. What’s the big deal with the one-week goal? Well, it’s simple economics. In the U.S.,…
Ever heard of Bob’s Bakery? Two years ago, they were virtually invisible on Google. Now, they’re a top search result and have doubled their sales. The magic? Improving their on-site shopping experience and fine-tuning their SEO. You can do it too. Why On-Site Experience and SEO Are Best Friends What’s the link between on-site experience…
I still remember it. That euphoric moment. I had just launched a new Google Ads campaign, and in the first week alone, the ROI was an astonishing 300%. There is no magic wand, no secret sauce—just diligent work on understanding Google Ads. It’s exhilarating. Trust me, if I can do it, so can you. Today,…
What is the future of content marketing? You’re not alone. Curious about how AI is transforming the game? Me too. Want to discover how to build themes that align with your target audience? You’ve come to the right place! Why You Can’t-Miss This Episode Vanessa Hartung is more than just a content marketing whiz; she’s…
Ever been on a diet? I tried one a few years ago. It was all about cutting carbs, and boy, did I lose weight. But here’s the kicker—I felt awful. Low energy, irritability, you name it. I had missed the bigger picture of nutrition, sleep, and exercise. That’s when I realized a ‘holistic’ approach isn’t…
The Aha Moment: When Automation Clicked Remember the days of manually sending out each marketing email? I do. The shift came for me when I first implemented a simple automated welcome email sequence. Open rates soared to 60%, and I could finally focus on strategy instead of day-to-day tasks. The real deal, folks. Why Keep…
The turning point: AI’s local magic. I used to be skeptical about integrating AI into local businesses. That changed when a local car repair shop utilized AI for inventory management and saw a 25% increase in operational efficiency within six months. Real-world results? Yes, please. Why Should You Stick Around? Intrigue. Insight. Practical takeaways. Trust…
Ever felt like you’re reading tons of books and listening to countless podcasts but not remembering much? I’ve been there. But last year, something clicked. I implemented a note-taking system and regular reviews; you wouldn’t believe the transformation! In just six months, my retention rate skyrocketed. I didn’t just remember; I applied what I’d learned…
Picture this. A year ago, one of my blogs was stuck. Good, but not great. Traffic was plateauing, and conversions were, well, less than exciting. I decided to take the leap and perform a content audit. The result? A 35% jump in organic traffic and a 20% increase in conversions in just three months. Intrigued?…
Have you ever felt stuck creating technical content? I have. Last year, I had to write a technical guide about blockchain. A tough nut to crack. My first draft was, well, meh. Then, I stumbled upon the approach to the first principles of technical content. Voila! My rewritten guide became the top-performing article on the…
The Game-Changer: How Backlinks Skyrocketed My Traffic Let’s kick off with a quick story. Ever heard of the website “Barefoot Jogger”? Probably not. It was an obscure fitness blog, floundering on Google’s 20th page. Until that is, they revamped their backlink strategy. In just six months, they soared to Google’s first page. Traffic spiked by…
In today’s episode, we’re diving into the compelling world of UX design with a unique focus on accessibility. Joining us is the esteemed expert Danny H Farra, who has been instrumental in integrating accessibility considerations into UX design. Accessibility in UX design is not just about compliance, but it’s about inclusivity. It’s about creating experiences…
Have you ever wondered how users interact with local search results? Or how to tackle the review chaos—both fake and missing? You’re in luck. Today, we’re getting the lowdown from Mike Blumenthal, who knows Google’s local search like the back of his hand. Let’s dive in! The Scoop on Local Search Behaviors First, some eye-opening…
Hey there! Yes, you. You’re probably here because you’re curious about LinkedIn Ads, right? And why not? Advertising is a big deal, and LinkedIn is an even bigger one. Enter LinkedIn: Not Your Average Social Platform You see, LinkedIn is not just another Facebook or X (Twitter). According to a HubSpot report, LinkedIn is 277%…
Listen up. Seriously. Because if you’re in content creation or editorial, you’ll want to hear this. I’m about to drop some knowledge that could change the game. Real Talk: AI in Journalism Ever heard of The Washington Post’s AI technology, Heliograf? In 2016, it generated around 300 reports on the Rio Olympics. The kicker? According…
Hey there! Listen up. Why? Because what’s coming next could redefine your local SEO game. Yep, you read that right. The Real Story Let me kick things off with a quick story. Ever heard of Mom’s Organic Cafe? They were just another local cafe until they decided to go all-in with AI-powered local SEO. The…
First, a Quick Story! Have you ever walked into a local shop because Google Maps said it was terrific, and it actually was? That’s local SEO magic, and today, I’ve got Amanda Jordan to help you sprinkle some of that fairy dust on your own business. Why Local SEO is Your New Best Friend You…
AI. It’s everywhere. In your phone, in your car, and now it’s taking over how we work with data. But how do we navigate this new landscape? Tim Cakir knows, and he’s here to spill the secrets. A Quick Story: How AI and Prompts Revolutionized Project Alpha Let me share a quick story. Project Alpha,…
Feeling stuck in the marketing maze? I was, too. Struggling to balance between SEO and creating meaningful connections with potential customers? Yep, I get it. I’ve brought Tamika Carlton on board to shed some light and make your life a bit easier. Why This Episode is a Must-Listen Tamika Carlton isn’t just another marketer. She’s…
Ever wonder why the world of SEO feels like shifting sands beneath your feet? One moment, you think you’ve cracked the code, and the next, you’re back to square one. That’s precisely where I often find myself. Staring at my screen, bewildered by fluctuating website rankings, I usually think: “There has to be more to…
Keywords. SEO. Conversions. Visibility. Meet Ashley Ashbee, your trusted guide in the labyrinth of keyword research, an essential tool for optimal search engine optimization. In this episode, Ashley will take us on a journey where: – She shares her journey and expertise in keyword research. – We unravel the mystery behind identifying the ‘right’ keywords.…
Cookies crumbling? Marketing world trembling? Ready for the ‘cookie collapse’? Renowned attribution expert, Jeff Greenfield is here to ease your worries and arm you with the insights to navigate through this shift. In this episode, Jeff will share: – His in-depth understanding of attribution and the role of cookies. – Insights into the imminent ‘cookie…
Can data be your SEO game-changer? Can you propel your website from the back pages of search results to the front using data-driven strategies? Andreas Voniatis, the master of data-driven SEO, believes it can. And he’s here to share his story, successes, and invaluable insights. In our stimulating chat with Andreas, we’ll dive into: –…
Podcasting – the growing medium of the digital era. Dive into its mysteries with Arielle Nissenblatt. Together we’ll unravel the threads of podcast marketing, bringing out your podcast’s unique voice. Learn to pick the right podcasts and expand your audio horizons. Personalized Questions: Arielle, could you share your journey into the world of podcasting? What…
Vince: Is Content Marketing the Future of SEO in B2B? Ever thought about what’s steering the wheel in B2B SEO? Noticed how quality content is popping up everywhere? Ever pondered if content marketing could be the ace in your B2B SEO deck? Once upon a time, in the grand cosmos of B2B marketing, there lived…
Want to outrank local competitors? Looking to leverage local SEO tools? Ready to optimize your local online presence? Our esteemed guest, Darren Shaw, is an industry-leading figure in Local SEO. In this episode, he divulges how to use local SEO tools to secure a competitive edge. Personalized Questions: Darren, could you enlighten us on the…
In an increasingly connected world, local businesses must leverage the right tools to boost their visibility online. One such tool is Google Business Profile (GBP), an important element for successful local SEO. In this episode, we are joined by local SEO expert Ben Fisher, who will help us explore the potential of GBP for local…
The digital world is full of success stories. One such story is of a leading e-commerce brand that harnessed the power of content marketing to connect with its target audience. They meticulously crafted blogs, webinars, and social media content that resonated deeply with their customers. Over time, this approach not only boosted their organic reach…
Meet Steve Hoechster. He believes B2B content doesn’t have to be dull. In fact, it can be funny and still hold credibility. In our chat with Steve, we explore how to inject humor into B2B content without losing its essence. Personalized Questions: Steve, how can humor be incorporated into B2B content effectively? Can you share…
Do you run a SaaS business? Struggling with your SEO strategy? Interested in driving more organic traffic to your platform? Our guest today, Marcin Chirowski, is a seasoned expert in SEO for SaaS businesses. He joins us to provide an in-depth look at the unique challenges and opportunities that SaaS companies face when implementing SEO…
Ready to revolutionize your leadership culture? Curious about the concept of ‘un-leading’? Want to learn from leadership maven, Celine Schillinger, about the power of collective performance? In this episode, we have Celine Schillinger, an acclaimed thought leader on leadership culture, as our guest. Celine will share her insights on daring to “un-lead” and the pivotal…
Eager to optimize your marketing budget with behavioral insights? Intrigued about integrating SEO and paid strategies? Want to learn from the expert, Becky Simms, about the power of behavioral insights in shaping performance marketing strategies? In this enlightening episode, our guest Becky Simms uncovers the power of behavioral insights in driving performance marketing strategies. We…
Are you falling for marketing myths? Ever wondered if what you believe about marketing is true or just a misconception? Need guidance to navigate through the maze of marketing myths? Join us with our guest, Lori Highby, who is ready to debunk common marketing myths that you might have fallen for. In this enlightening episode,…
Content is king, but how do you rule? Meet Torben Robertson, a maestro in content marketing. He wears many hats: SEO expert, early-career marketing advisor, and an accomplished writer. In our conversation, we’ll pick Torben’s brain on a range of fascinating subjects. Personalized Questions: Torben, could you share your journey into content marketing and SEO?…
In our upcoming episode, we host Pat Ahern, a marketing expert, to delve deep into the innovative content strategy that the crème de la crème of marketers use to accelerate their business growth. This episode presents an unparalleled opportunity to gain first-hand insights from a marketer who has dissected and understood the anatomy of effective…
Do you want to master Google Ads? Are you seeking expert insights and strategies for optimization and analytics? Would you like to improve your online visibility and marketing efforts? Join us as we chat with Rokas Golcas, an expert in Google Ads. In this enlightening episode, we delve into the intricacies of Google Ads, analytics,…
Are you ready to scale your business to the next level? Want to understand how growth marketing can boost your brand? Seeking tips, strategies, and insights from an industry expert? Join us in conversation with Christoph Trappe, an authority in growth marketing. In this episode, we’ll explore the dynamics of growth marketing and its potential…
Looking to succeed in the podcasting space? Desire to harness your curiosity for personal development? Struggling to communicate effectively? Expert Joe Pardavila is here to guide you. In this episode, we’ll navigate through the landscape of podcasting, harness the power of curiosity, and leverage effective communication skills for personal and professional development. Personalized Questions: Joe,…
In this episode, we’re thrilled to have Dr. Kyle Elliott, a distinguished career coach, and expert in navigating the tech industry job market. We’ll explore invaluable tips, strategies, and insights to help you land that dream job in tech. Our conversation will cover the following points: What are the essential steps to prepare for a…
Curious about the digital economy? Wondering about the trends in AI, IoT, and blockchain? Eager to understand how these technologies will shape the future? Join us as we delve into an insightful discussion on the digital economy with expert Jason Rowlett. We’ll talk about the latest market trends in AI, IoT, and blockchain and what…
Are you ready for exponential growth? In this episode, we’re thrilled to have Linette Montae, the brains behind the ‘Profitable CEO Framework.’ This strategic approach has helped numerous businesses skyrocket their growth. Personalized Questions: Linette, could you tell us more about your journey and what led you to develop the ‘Profitable CEO Framework’? Could you…
Lights on video marketing. Action for your business. In this exciting episode, we’re joined by Alex Minor, a seasoned expert in video marketing. What makes a video stand out? How can your brand utilize this powerful medium effectively? Personalized Questions: Alex, could you tell us about your journey into video marketing? What are the key…
Metrics. Small Businesses. The magic words for growth. This episode sees Howard Wolpoff sharing invaluable insights on measurable marketing tailored for small businesses. How can your business grow without losing track of the numbers? Personalized Questions: Howard, can you share with us how you got into the field of measurable marketing? What does measurable marketing…
Hello, podcast enthusiasts! Today, we’re thrilled to welcome Roi Kaufman to the show. As a renowned event planner, Roi has been in the trenches, navigating the transition from in-person to virtual events. But as we’re moving into 2023, the question arises – should we stick to virtual events or revert to in-person? With the world…
SEO and content writing. Two worlds colliding for success. Let’s navigate them with our guest, Fredrick Rowling. We’re about to explore how these two elements intertwine to boost your online visibility and engage your audience effectively. Personalized Questions: Fredrick, can you share your experience in the field of SEO and content writing? How do SEO…
Content marketing. Strategy. Keyword prioritization. Ready to unravel the art of content creation and strategy? Get cozy as we explore this thrilling terrain with Tim Hanson. In this enriching episode, we dive into the nucleus of content marketing, developing powerful content strategies, and the exciting realm of keyword prioritization. Personalized Questions: What led you to…
We’re excited to welcome Jo Blood in our next episode, a renowned expert in the field of workplace ergonomics and hybrid working strategies. If you’ve been struggling with discomfort or pain while working, or if you’re seeking effective ways to succeed in a hybrid work environment, this episode is for you. Jo has extensive experience…
Podcasting. A powerful platform, a tool for discovery. Join us in a deep-dive into the podcasting world with Deirdre Tshien. Discover how a podcast can serve as an influential beacon, guiding your audience straight to you. In this insightful episode, we delve into the strategies and methods to effectively utilize your podcast for greater reach…
In our upcoming episode, we’re thrilled to welcome Minnie Mururi, an SEO expert who has mastered the art and science of keyword research. As an integral part of SEO and content creation, keyword research can make or break your online visibility. That’s why we’re so excited to explore this topic with someone who truly excels…
SaaS is intricate. E-commerce is vast. Emails are powerful. Founder’s life is intense. In this enlightening episode, we explore the versatile world of building and scaling SaaS, e-commerce, email marketing, and more with the experienced entrepreneur, Jimmy Kim. Jimmy will reveal insights into the various aspects of his entrepreneurial journey, from founding and scaling businesses…
B2B marketing is challenging. Patience is scarce. Results take time. Stakeholder buy-in wavers. In this thought-provoking episode, we delve into the trials and tribulations of maintaining stakeholder buy-in for a B2B marketing program long enough to witness its impact. Our guest is Devin E Bramhall, a veteran in the B2B marketing sphere. She’ll discuss the…
SEO is vital. Initiatives linger in backlogs. Impact is uncertain. Stakeholder buy-in is a struggle. In this insightful episode, we are delving into the world of SEO Product Management with Gustavo Pelogia. Gustavo will address key strategies to ensure your SEO initiatives don’t sit on the backlog forever. He will share tips on pitching initiatives…
We’re thrilled to have Nidhal Firoze on our next episode to unpack the privacy-centric aspect of Google Analytics 4 (GA4). This episode will be a goldmine for those looking to gain a thorough understanding of GA4 and its privacy features, especially in an era where data privacy is a prime concern. Nidhal is a seasoned…
In this enlightening episode, Grace Frohlich invites us into her world of SEO. She’ll be sharing her unique career journey, detailing her transition into the realm of SEO, and offering invaluable advice for anyone considering a similar career path. Grace didn’t start her professional life in SEO. However, her curiosity and adaptability have led her…
In the world of digital advertising, it’s easy to get lost in the maze of various marketing channels and strategies. In this episode, we’re joined by Filip Janczak, who will help us navigate this complex landscape through a holistic approach to digital advertising. Having a comprehensive, all-encompassing perspective on digital advertising allows brands to ensure…
Succession is inevitable. Family businesses are delicate. Career transitions can be daunting. Your career path needs planning. In this riveting episode, we delve into the essential aspect of family business – succession planning. Stephen Shortt, a seasoned expert in career guidance and business planning, shares invaluable insights on navigating the complex terrain of family business…
Brand growth is essential. Podcasting is powerful. The audience is waiting. Stories need telling. In this episode, we delve into the role of podcasting in building and expanding your brand. Hear it from Dave Jackson, a seasoned expert in the field, about the strategic use of podcasting to connect with your audience, share your unique…
Get ready to be inspired in this thought-provoking episode featuring Ryan Shank, the brain behind the innovative profit sharing software startup, ShareWillow. We delve into Ryan’s entrepreneurial journey, past experiences, and his reasons for creating ShareWillow. In the course of this conversation, we’ll explore: How have your past experiences shaped your entrepreneurial journey? What sparked…
SEO demands high-quality content. How to create such content and move fast? Dimitris Drakatos shares his valuable insights. The focus of content creators is to rank higher in search engines for a specific keyword. One of the most significant ways to rank high in this era of mass competition is through content creation. Quality and…
Get ready for a captivating conversation with Scott Desgrosseilliers in this fascinating episode. Scott’s exceptional understanding of marketing attribution, AI, and the implications of IOS 17 on digital marketing provides a unique and valuable perspective. We’ll explore the complexities of marketing attribution in the era of AI and IOS 17. Scott’s insights will help demystify…
We’re thrilled to have Krzysztof Marzec join us in this captivating episode. A digital marketing veteran, Krzysztof brings deep expertise in both SEO and Google Ads. His unique perspective on how these two powerful tools intersect will provide invaluable insights for all digital marketers. We’ll be exploring the crossover between SEO and Google Ads, how…
Artificial Intelligence has revolutionized many industries, and content writing is no exception. In this episode, we’ll be speaking with Ezekiel Olaoluwa Olatunji, who will enlighten us about the transformative power of AI in content creation for the modern copywriter. As digital landscapes shift and consumer behaviors evolve, content creators constantly seek innovative ways to capture…
Speed matters. In our next episode, we’re talking to Julia Nesterets, who will guide us on an untrodden SEO path – the correlation between slow pages and Googlebot’s behavior. In an era where user experience is everything, we often overlook how our site speed can make or break our SEO efforts. But there’s an underlying…
Ever wondered how to find true fulfillment in an SEO job? We’ve got the answer for you in our next episode featuring Adrijana Vujadin, a seasoned SEO professional who has learned to find joy in her work. With the continuous evolutions and changes in the SEO landscape, it’s crucial to stay motivated and derive satisfaction…
Get set to unravel the secrets of branding and influencing buyer perception in this exciting episode. We’re thrilled to have Mike Phillips, a veteran in the field of sales and marketing alignment, with us to provide insights into how branding plays a crucial role in shaping consumer perception. Mike has an impressive track record in…
In this riveting episode, we’re diving into the world of team management and motivation with our special guest, Mads Singers. As an authority in management coaching, Mads has revolutionized the leadership styles of countless businesses across various industries. Mads’ leadership philosophy is centered around people, believing that the key to successful management lies in understanding…
In this episode of the Unmiss Podcast, we sit down with MaryBeth Maskovas, an experienced digital marketer, to discuss the process of migrating to Google Analytics 4 (GA4) and how to make the most of this powerful analytics platform. Here are some key topics we’ll cover with MaryBeth Maskovas: Understanding the differences between Google Analytics…
Today, we’re honored to have Josh Bernoff on our podcast. Josh is an established figure in the content marketing realm, with a keen interest in book publishing as a potent strategy for expanding your reach and influence. Books remain a powerful form of content marketing. When done right, they can significantly increase the visibility of…
Welcome to another compelling episode where we’re joined by Debbie Miller, a renowned expert in small business marketing. As small businesses across the globe navigate the complex world of marketing, Debbie brings a wealth of experience and actionable insights to light up the path. Debbie has spent years helping small businesses crack the marketing code.…
Welcome to a fresh episode where we are privileged to host Lee Goff, an authority in the field of B2B lead generation for marketing agencies. With his wealth of knowledge, he’ll guide us through the vital process of generating high-quality leads. Lee is renowned for his groundbreaking work in the realm of B2B lead generation,…
Hello, podcast listeners! Today, we have a treat for you. We’re joined by Nirosha Methananda, a thought leader in mindful B2B marketing. Nirosha believes in the power of mindfulness in marketing strategy and how it can foster a deeper, more authentic connection with clients. Mindful marketing is about being present, empathetic, and genuine with your…
In this informative episode of the Unmiss Podcast, we’re joined by SEO expert Taylor Kurtz to discuss the role of Core Updates in the SEO community and how they can impact your search rankings and strategy. Here are the key topics we’ll cover with Taylor Kurtz: Understanding Core Updates and their purpose. How Core Updates…
In this engaging Unmiss Podcast episode, we chat with Itay Paz, a digital marketing expert who shares valuable insights on learning digital marketing at conferences. Itay talks about making the most of conferences to improve your skills, network effectively, and apply your newfound knowledge in the real world. Our talk with Itay Paz covers these…
Ranking high in search engine results is crucial for any business that wants to succeed in digital marketing. However, achieving this goal requires a deep understanding of the various SEO strategies and techniques available. In this podcast, we’ll be talking with Joseph S. Kahn, an expert in Harmonic SEO, about how businesses can rank using…
The realm of SEO extends beyond keywords and backlinks. One of its most critical, yet often overlooked aspects, is security. Jess Joyce, an experienced SEO specialist, is here to shed light on this topic. Jess is a passionate advocate for secure SEO practices, understanding that a secure online presence is essential in today’s digital landscape.…
We’re thrilled to host Robert Katai this week, a maven in ad creatives, un-ignorable content, and attention strategy. With his rich experience and creative approach, Robert has mastered the art of capturing and maintaining attention in the digital world, and he’s here to share his secrets with us. From creating eye-catching ad creatives to designing…
Discover the importance of streamlining content marketing and harnessing AI as we talk to content marketing expert Tereza Litsa. Learn how to make the most of your time while staying ahead of the curve in the rapidly evolving content marketing landscape. Our conversation with Tereza Litsa covers these captivating topics: The importance of content marketing…
In this insightful episode, Bryan Cush explores the unique aspects of SEO and E-E-A-T (Expertise, Expert, Authoritativeness, Trustworthiness) strategies tailored for the medical and healthcare industry. Discover how to optimize your online presence, build credibility, and provide valuable content for your target audience in this highly competitive sector. Our conversation with Bryan Cush covers these…
In the complex world of digital marketing, ensuring that all channels are operating smoothly and synergistically is a key to success. In this episode, we’re excited to welcome Courtney McAra, a seasoned digital marketing professional, to discuss how to create these ideal conditions. With her extensive experience in the field, Courtney will help us delve…
Imagine something more influential than fire or electricity. Seem impossible? Not according to Google’s CEO. And who’s inclined to challenge that? Jalali Hartman is here to take us on a deep dive into this exciting statement. Jalali, an AI visionary and innovator, unpacks the immense potential of AI technology in our conversation. Through compelling narratives…
Dive into the world of International SEO with expert Julia-Carolin Zeng as she unveils the secrets to successfully optimizing your content for a global audience. Learn how to navigate the challenges of multiple languages, cultures, and search engine preferences to create a strong online presence across borders. Our conversation with Julia-Carolin Zeng covers these essential…
In this podcast, we’ll be talking with Shel Horowitz, an expert in ethical business and marketing, about how businesses can align their profitability with environmental and social good. Shel has extensive experience in the world of ethical business and marketing and has helped numerous businesses achieve success through effective strategies. In this podcast, he shares…
Have you ever poured resources into an SEO strategy only to see it yield underwhelming results? You’re not alone. Companies worldwide have been there, dedicating immense efforts and budgets without the right ROI forecast, often resulting in a loss rather than gain. But what if there was a way to predict the impact of your…
In an age where paid promotions are ever-present, the value of growing a brand organically can’t be overstated. This week, we’re joined by Fabrizio Ballarini, a recognized expert in organic brand growth, to shed light on this crucial area of marketing. Fabrizio will guide us through his unique strategies for organic growth, highlighting the importance…
Are you ready to decode JavaScript SEO? In this episode, we’re thrilled to welcome Kathy Alice Brown, a recognized authority in the SEO industry, to shed light on the nuances of JavaScript SEO. Kathy brings a wealth of knowledge and experience to the table, having helped numerous businesses tackle the complexities of JavaScript SEO. With…
The world of marketing is ever-evolving, and it’s crucial to stay ahead. One way to achieve this is by mastering the four pillars of marketing. Kirk Deis, a seasoned marketing expert, will shed light on these pillars in our upcoming episode: Creating demand, Capturing demand, Converting demand, and Championing demand. Kirk will take us on…
In this fascinating episode of the Unmiss Podcast, we’re joined by Mordy Oberstein, a thought leader in AI and the future of search engines. Mordy shares his insights on how AI is shaping the Google algorithm and what it could mean for the search engine landscape. Here are the 7 key topics we discuss with…
The world of SEO is vast and complex, with strategies and practices that vary widely across different regions. Understanding these differences is crucial for any business aiming to succeed in multiple markets. That’s where Malte Landwehr, an experienced SEO expert, comes in. He’s spent years exploring the intricacies of SEO in different regions, particularly the…
In this captivating episode, Janette Burke takes us behind the scenes of her successful media career and highlights the importance of on-camera training for media interviews, videos, and live streaming. Discover the skills needed to excel in the spotlight and learn how Janette’s expertise can help you become a confident and engaging media presence. Our…
In this informative episode of the Unmiss Podcast, we chat with Amy Toman, a Google forum expert, about the importance of leveraging Google listings for small business marketing and growth. Here are the key topics we’ll discuss with Amy Toman: The role of Google listings in small business marketing. Best practices for optimizing Google listings…
Hello, dear listeners! In today’s podcast, we’re delighted to welcome Vanda Pokecz. Vanda currently serves as a Senior SEO Product Manager at Ladenzeile. Throughout her career, she has made an impressive shift from SEO Manager to SEO Product Manager, working closely with various departments, including developers. In this episode, Vanda will shed light on this…
In this engaging episode of the Unmiss Podcast, we sit down with SEO specialist Tory Gray to discuss the power of User-Generated Content and how it can significantly improve your SEO efforts. Here are the key topics we’ll explore with Tory Gray: The value of User-Generated Content in today’s digital landscape. How UGC contributes to…
In the vast, ever-evolving digital landscape, technical SEO audits are indispensable. They offer a roadmap for website optimization, identifying areas of improvement and ensuring maximum visibility in search engines. Who better to guide us through the intricacies of these audits than Nikki Halliwell, a renowned expert in the field? Nikki has a wealth of experience…
In this episode of the Unmiss Podcast, we’re joined by Benjamin Ritter, a decision-making expert, who will help us uncover the real reasons behind our struggles when making decisions. Benjamin will provide practical tips and strategies to overcome these challenges and improve your decision-making abilities. Here are some key topics we’ll discuss with Benjamin Ritter:…
In this episode of the Unmiss Podcast, we’re joined by Justin Seibert, a digital marketing expert, who will discuss the importance of process in digital marketing and the role AI plays in the current landscape. Justin will share his insights and tips on how to streamline your marketing efforts using the latest tools and techniques,…
In this engaging episode of the Unmiss Podcast, we welcome Michael Buzinski, a seasoned SEO expert, to discuss the Rule of 26 and how it applies to SEO. The Rule of 26 is a powerful concept that can help businesses optimize their online presence and significantly increase their organic traffic and search engine rankings. Our…
In this informative episode of the Unmiss Podcast, we’re joined by Liam Quirk, who will share his insights on how law firms can utilize SEO to boost their online presence and attract more clients. Law firms have unique challenges and opportunities when it comes to online marketing, and SEO is a crucial element for success…
In this insightful episode of the Unmiss Podcast, we’re thrilled to have Beatrice Gamba join us to discuss how to unlock the value of digital content in the era of AI. As we approach the meeting date, Beatrice will provide a list of subtopics to ensure a comprehensive and engaging conversation. Here are some potential…
We’re thrilled to welcome Stefania Ditrani Roa Tellez Seychell to our podcast today. With her extensive background in the hospitality industry, Stefania brings a wealth of knowledge on how to optimize online visibility via SEO for businesses in this sector. As the hospitality industry becomes increasingly digital, it’s crucial for businesses to appear prominently in…
In today’s digital age, the synergy between Semantic SEO and AI is more vital than ever. Join us as we explore this fascinating topic with Laurent Bourrelly, a seasoned expert in the field of digital marketing. Laurent has mastered the art and science of Semantic SEO and AI. His insights and techniques have helped numerous…
The global marketplace is a complex and challenging terrain. Enter Islam Gouda, a marketing and communication expert. He guides international brands to success through strategic marketing and effective communication. In this engaging episode, we delve deep with Islam. His knowledge on elevating international brands is simply unparalleled. We discuss the intricacies of navigating cultural nuances…
In this captivating episode of the Unmiss Podcast, we sit down with Dave Davies, a seasoned SEO expert with a comprehensive understanding of the industry. Dave covers a wide range of topics, from keywords and technical SEO to content strategy, and shares his thoughts on machine learning in search. Here are the 7 key topics…
In this engaging episode of the Unmiss Podcast, we welcome Robert Carnes, a copywriting expert who passionately advocates for the power of manual copywriting even in the age of AI. Join us as we explore the importance of balancing the human touch with technological advancements in the world of content creation. Here are the 7…
In this intriguing episode, we’re joined by Kaspar Szymanski, an SEO expert who shares his insights on two fascinating topics: SEO horror stories and the importance of server logs for SEO. Get ready to dive deep into the world of SEO and uncover valuable lessons to improve your digital marketing efforts. Here are the key…
In this episode, we’re joined by Matthias Bettag, a customer engagement expert, who shares his insights on using an intuitive touch interface to boost customer interaction and enhance the user experience. Discover how easy it can be to rank your product lists based on individual relevance for each user, ultimately leading to higher engagement and…
In this episode, join us as we welcome Ela Iliesi-Visan, an SEO expert with a wealth of experience in helping websites overcome common obstacles and improve their performance. Ela shares invaluable tips and insights to help you navigate the complex world of SEO and boost your website’s ranking. During our conversation, we cover these essential…
In this episode, we welcome Laryssa Wirstiuk, a digital marketing specialist with a focus on content marketing for the jewelry industry and similar product-based brands. Laryssa shares her expertise and experience to help you craft an engaging and effective marketing strategy for your brand. During our conversation, we explore these key topics with Laryssa Wirstiuk:…
In this episode, we’re joined by Sergey Ross, a video marketing and content creation expert, who shares his insights into the world of B2B video marketing, script writing, and choosing the right platforms like YouTube, LinkedIn, and TikTok for your campaigns. During our conversation, we dive into these key topics with Sergey Ross: The impact…
In this episode, we welcome Ben Fitzpatrick to discuss the exciting potential of integrating AI into marketing workflows, with a specific focus on ChatGPT. Ben shares his experience in running paid training programs on ChatGPT, consulting businesses on AI integration, and creating AI-generated content for the Strategy Led Podcast. Join us as we explore these…
Join us in this valuable episode as we discuss enterprise SEO with expert Amanda King. Learn the key differences between small-scale SEO and enterprise SEO, and the strategies necessary for success in large-scale digital marketing campaigns. Amanda shares her insights and experiences in tackling the unique challenges and opportunities that enterprise SEO presents. During our…
Dive into the world of SEO audits with expert Gaetano Romeo, as he shares his ultimate checklist for dominating search rankings in this informative and practical episode. Learn the key components of a successful SEO audit, including on-page and off-page factors, technical aspects, and content optimization, to improve your website’s performance and search engine visibility.…
Join us for an engaging and thought-provoking episode as Skyler Reeves shares his expertise and insights on content marketing, SEO, demand generation, and how philosophical concepts can enrich our understanding of these disciplines. Gain valuable knowledge on how to create compelling content, optimize your online presence, and generate demand for your products or services while…
In this informative episode, Sara Taher reveals the secrets to gaining buy-in for SEO initiatives within organizations. Learn how to effectively communicate the value of SEO, build strong relationships with stakeholders, and foster a culture of collaboration to drive your SEO projects forward. Our conversation with Sara Taher covers these essential topics: The importance of…
ChatGPT is an essential daily tool for producing top-notch content. In today’s competitive digital landscape, SEO professionals cannot overlook its importance, lest their rivals outrank them tomorrow. Wondering how to get started? In digital marketing, Search Engine Optimization (SEO) is essential for businesses to reach their target audience and drive website traffic. However, with the…
In this vital episode, Jeff Davis shares his insights on the often-overlooked connection between leadership and mental health. Discover why it’s crucial for leaders to prioritize mental health in the workplace and how they can create a supportive, open environment for employees to thrive. Our conversation with Jeff Davis covers these key topics: The current…
Get ready to explore the ever-evolving world of SEO with expert Mark A Preston. In this episode, Mark discusses a wide range of SEO topics, from on-page optimization and technical SEO to content marketing and link building. Learn from his wealth of experience and discover practical strategies that can help your business improve its online…
Dive into the world of programmatic advertising with expert Marc Poirier. Learn how to harness the power of automated ad buying, targeting, and optimization to reach your audience effectively and drive better results for your marketing campaigns. Discover the secrets to maximizing the efficiency of your ad spend and growing your business with programmatic advertising.…
Discover the importance of optimizing UX and SEO for e-commerce category pages with expert Peter Mesarec. Learn how to create a seamless user experience while ensuring your category pages rank well in search engine results. Unlock the potential of your e-commerce store by focusing on user-centric design and search engine optimization. Our conversation with Peter…
Explore the realm of Entity SEO with expert Nik Ranger and learn how to optimize your content for search engines by focusing on entities. Discover the importance of Entity SEO in today’s digital landscape and uncover strategies for improving your online visibility and search engine performance. Our conversation with Nik Ranger covers these critical topics:…
Embark on a fascinating journey through the evolution of SEO and the emergence of Content Experience Analysts with industry veteran Mike Grehan. Explore the developments in technology and search engine optimization, and learn about the future of SEO as we transition to a content-driven landscape. Our conversation with Mike Grehan covers these essential topics: The…
Dive into the world of technical SEO with expert Olivian Breda as he uncovers common challenges and mistakes faced by website owners. Learn how to identify and address these issues, and discover strategies for optimizing your site’s search engine performance. Our conversation with Olivian Breda covers these crucial topics: Understanding the significance of technical SEO…
Explore the concept of “everyone as a media company” with Gresham Harkless, a veteran podcaster with over 1600 episodes under his belt. Learn how this mindset can benefit your brand or business, and gain insights from Gresham’s wealth of podcasting experience. Our conversation with Gresham Harkless covers these essential topics: Understanding the “media company” mindset…
Dive into the world of white label SEO with expert Allen MacCannell as he reveals the advantages of this business model and offers valuable insights on how to excel in this niche. Learn how to effectively manage white label SEO projects and enhance your digital marketing services. Our conversation with Allen MacCannell covers these crucial…
Discover the power of consistent content marketing as we chat with expert Lacy Boggs. Understand how to nurture your audience by providing valuable and engaging content, and learn strategies to maintain consistency in your marketing efforts. Our conversation with Lacy Boggs covers these essential topics: The importance of consistent content marketing for audience engagement. Creating…
Discover the power of AI in transforming small local business marketing as we chat with expert Jeff Riddall. Learn how to harness AI’s potential to enhance your marketing efforts, reach your target audience, and drive success for your local business. Our conversation with Jeff Riddall covers these crucial topics: The importance of AI in modern…
Explore the exciting and profitable world of affiliate marketing as we chat with expert Amber Spears. Learn how to navigate this ever-evolving industry, maximize your potential, and achieve your affiliate marketing goals. Our discussion with Amber Spears touches on these essential topics: The fundamentals of affiliate marketing and its importance in today’s digital landscape. How…
In this informative episode of the Unmiss Podcast, we chat with George Chasiotis, an expert in content marketing and SEO for SaaS companies. George shares valuable insights and tips to help SaaS businesses effectively leverage content marketing and SEO for growth, visibility, and success. Our conversation with George Chasiotis covers these compelling topics: The importance…
In this inspiring episode of the Unmiss Podcast, we chat with Melanie Deziel, author of the new book “Prove It” and founder of Creator Kitchen, a membership for creators. Melanie discusses using content as evidence to build trust with customers and how to unlock creativity as an entrepreneur or creator. Our conversation with Melanie Deziel…
In this insightful episode of the Unmiss Podcast, we chat with Alex Genadinik, an online course business expert, who shares his knowledge on different strategies, including Udemy, licensing courses, and franchising. Alex helps you understand the pros and cons of each approach and guides you in choosing the best path for your online course success.…
In this captivating episode of the Unmiss Podcast, we chat with Gabrielle Dolan, a business storytelling expert, who shares her wisdom on developing effective storytelling strategies for businesses. Gabrielle discusses how to create stories that engage and inspire audiences, resulting in stronger connections and a positive impact on your business. Our conversation with Gabrielle Dolan…
In this fun Unmiss Podcast episode, we chat with Kevin Hillstrom, an expert in marketing investment and customer behavior. Kevin shares valuable advice on creating marketing strategies that get results and make the most of your budget. Our talk with Kevin Hillstrom covers these exciting topics: The link between marketing investment and customer behavior. Smart…
In this forward-thinking episode of the Unmiss Podcast, we are joined by Chisom Nwanonenyi, an AI and content marketing expert, who shares her insights on how to effectively utilize artificial intelligence in content marketing. Chisom’s knowledge sheds light on the innovative ways AI can enhance content strategies, streamline processes, and ultimately improve your marketing results.…
Body text: In this insightful episode of the Unmiss Podcast, we are delighted to have David Tile, a seasoned PR and SEO content marketing expert, discuss how to effectively unite PR and SEO strategies for impressive results. David shares his knowledge on harnessing the strengths of both PR and SEO to create compelling content that…
Body text: In this informative episode of the Unmiss Podcast, we are thrilled to welcome Mickey Mellen, a skilled web design and SEO expert, who shares his insights on how to build great websites with SEO goals in mind. Mickey discusses the perfect balance between captivating design and effective optimization to create websites that not…
In this informative episode of the Unmiss Podcast, we are pleased to have Ludwig Makhyan, a technical SEO specialist, share his insights on technical SEO and website migrations. Ludwig’s expertise sheds light on how to navigate complex site transitions and implement technical SEO tactics to improve your site’s performance and search engine rankings. Our conversation…
In this insightful episode of the Unmiss Podcast, we are joined by Firuze Gokce, an experienced SEO specialist who shares her knowledge on creating a holistic SEO strategy. This approach integrates various aspects of SEO, including on-page, off-page, technical, and content optimization, to maximize your online visibility and drive organic traffic. Our conversation with Firuze…
In this engaging episode of the Unmiss Podcast, we are thrilled to have Maddy Osman, author of “Writing for Humans and Robots: The New Rules of Content Style,” as our guest. Maddy shares her insights on how to craft compelling content that resonates with both human readers and search engine robots, enabling you to reach…
In this informative episode of the Unmiss Podcast, we are excited to welcome Kevin Indig, a seasoned SEO expert with over 12 years of experience and a proven track record in building organic growth engines. Kevin shares his knowledge on how to calculate SEO ROI and make data-driven decisions to optimize your marketing efforts. Drawing…
In this thought-provoking episode of the Unmiss Podcast, we are joined by Jeff Coyle, a cross-disciplined, data-driven inbound marketing executive with over 20 years of experience. Jeff shares his insights on how to effectively integrate Artificial Intelligence (AI) with content strategy to drive business growth and stay ahead of the competition. Throughout the episode, Jeff…
In this enlightening episode of the Unmiss Podcast, we sit down with Tristan Wright, CEO and Founder of Evolve to Grow, to discuss the art of thriving in a recession. Tristan shares his inspiring journey from an unengaged engineer to a passionate business coach and mentor. Our conversation kicks off with a captivating story of…
Amazon has become the go-to platform for e-commerce businesses to reach a wider audience and increase their sales. However, with millions of products on the platform, it can be challenging for businesses to stand out and attract customers. In this podcast, we’ll be talking with Shane Barker, an expert in digital marketing and e-commerce, about…
Digital transformation has become a vital aspect of business success, and even celebrities are not immune to the impact of technology on their careers. In this podcast, we’ll be talking with Patrick Ward, an expert in digital transformation and marketing, about how notable companies and celebrities are embracing digital transformation to achieve success in the…
E-commerce marketing can be a challenging and competitive space, and businesses are always looking for new ways to stand out and drive sales. In this podcast, we’ll be talking with Kurt Elster, an expert in e-commerce marketing, about how businesses can use ChatGPT to improve their marketing efforts. Kurt has extensive experience in the world…
Podcasting has become an increasingly popular medium for businesses and individuals to share their ideas, stories, and expertise with a global audience. With the rise of new technologies and platforms, the podcasting landscape is constantly evolving. In this podcast, we’ll be talking with Brett John Deister, an expert in podcasting and technology, about the future…
LinkedIn Ads can be a powerful tool for businesses looking to reach a B2B audience and drive sales. However, like any form of advertising, businesses need to ensure that they are getting the most out of their investment. In this podcast, we’ll be talking with AJ Wilcox, an expert in LinkedIn Ads, about how businesses…
Data privacy concerns have become increasingly important in the world of B2B marketing. With the rise of digital marketing and the collection of vast amounts of data, businesses need to ensure that they are collecting, storing, and using data in an ethical and responsible manner. In this podcast, we’ll be talking with Sky Cassidy, an…
Publishing a lot of pages on a website can be a daunting task, particularly when it comes to managing the entire process. From creating content to ensuring it is properly optimized for search engines, there are many steps involved in publishing a high volume of pages. In this podcast, we’ll be talking with Gordana Sretenovic,…
Recessions can be challenging for businesses, particularly when it comes to sales and revenue growth. However, with the right strategies and systems in place, businesses can weather the storm and even experience growth during tough economic times. In this podcast, we’ll be talking with Tim Cakir, an expert in revenue growth and sales, about the…
Ranking #1 on Google is the ultimate goal of any business’s search engine optimization (SEO) strategy. However, with the ever-changing landscape of SEO, businesses need to stay up-to-date with the latest trends and techniques to achieve success. In this podcast, we’ll be talking with Alex Melen, an expert in SEO management, about how businesses can…
Conversion rate optimization (CRO) is an essential component of any successful digital marketing strategy. It involves optimizing a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase or filling out a form. In this podcast, we’ll be talking with Will Laurenson, an expert in…
Search engine optimization (SEO) is an essential component of any successful digital marketing strategy. However, with the ever-changing landscape of SEO, businesses need to stay up-to-date with the latest trends and techniques to drive real results. In this podcast, we’ll be talking with Ryan Brock, an expert in SEO and digital marketing, about pillar-based marketing…
Books have long been a valuable tool for businesses looking to establish themselves as thought leaders and experts in their industry. However, writing and publishing a book can be a daunting task. In this podcast, we’ll be talking with Carma Spence, an expert in book writing and publishing, about how businesses can use books to…
Imagine waking up one day to find that your entire city is being run by AI. From transportation to healthcare, education to entertainment, every aspect of your life is being managed by intelligent machines. Sounds like science fiction, right? But in reality, this future may be closer than we think. To help us understand the…
Ranking high in search engine results is crucial for any business that wants to succeed in digital marketing. However, achieving this goal requires a deep understanding of the various SEO strategies and techniques available. In this podcast, we’ll be talking with Joseph S. Kahn, an expert in Harmonic SEO, about how businesses can rank using…
Generating leads is an essential part of any business’s success. However, with the ever-increasing competition in the market, getting leads can be challenging. In this podcast, we’ll be talking with RJ Huebert, an expert in lead generation and sales, about how businesses can get more leads and improve their sales. RJ has extensive experience in…
Podcasting has become an increasingly popular medium for individuals and businesses to share their ideas and engage with their audience. However, with the growing number of podcasts available, building a successful podcast network can be challenging. In this podcast, we’ll be talking with Benjamin Shapiro, an expert in podcasting and network growth, about how podcasters…
Reviews play a crucial role in a business’s online reputation, with many customers relying on them to make informed decisions. However, fake reviews have become a significant issue for businesses, with attackers leaving false reviews to damage a business’s reputation. In this podcast, we’ll be talking with Mike Blumenthal, an expert in GMB and online…
Pay-per-click (PPC) advertising is a popular marketing strategy for businesses of all sizes. However, managing PPC campaigns can be time-consuming, and keeping up with the latest trends and strategies can be challenging. In this podcast, we’ll be talking with Frederick Vallaeys, an expert in PPC advertising and automation, about how businesses can set up automation…
Ranking #1 organically in Google is the holy grail of digital marketing. It can drive significant traffic and increase conversions for businesses. However, achieving this feat requires a comprehensive understanding of SEO strategies and techniques. In this podcast, we’ll be talking with Sam Dey, an expert in SEO, about how businesses can rank #1 organically…
Search Engine Optimization (SEO) writing is essential for businesses to improve their online visibility and attract more traffic. However, creating effective SEO content can be time-consuming and challenging. In this podcast, we’ll be talking with Kate Starr, an expert in SEO and AI, about how businesses can unite SEO writing with AI. Kate has extensive…
In today’s digital age, content creation is a vital part of any marketing strategy. However, with the rise of Artificial Intelligence (AI), businesses may wonder if they still need writers and editors. In this podcast, we’ll be talking with Eleonora Bolzan, an expert in content creation and marketing, about how businesses can hire writers and…
Search Engine Optimization (SEO) is a constantly evolving field, and staying up-to-date on the latest trends and techniques is crucial for businesses to succeed online. In this podcast, we’ll talk with Bernard Huang, an expert in SEO, about helpful content updates businesses can make to improve their SEO. Bernard has extensive experience in the world…
I consistently achieve high results with clients who understand SEO because we share a clear vision of our goals and how to achieve them. For clients who don’t understand SEO, I recommend they take my SEO course. While learning the basics may take a few days, it provides substantial benefits in the long-term SEO journey…
Crafting the right strategy for your website can take a few days, but it’s crucial to analyze competitors, buying journey, unique selling propositions, content plans, and more. Many projects make the mistake of creating generic strategies in 1-2 hours, leading to years without traffic. Don’t fall into this trap. The right strategy can save you…
Elon Musk is known for working around 100 hours a week, including weekends. While some may see this as working hard, the reality for him is that he enjoys the process. He once said, “Vacations will kill you.” Many people work 40 hours a week and then continue working in other ways such as watching…
I remember the good old days when CPC was only 5-10 cents on Google and Facebook Ads. Paid marketing was a lot simpler back then compared to what we have today. We didn’t need to focus much on buying persona and USP because the competition was so low. We could create simple marketing campaigns and…
If you’re a small business owner trying to compete with larger companies in your area, it can be challenging to get your website to rank higher in search engine results. But with the right strategy, it’s possible to outrank even the most popular websites in local SEO. In this podcast, we’ll be talking with Daniel…
In today’s mobile-centric world, mobile SEO has become increasingly important for businesses to reach their audiences effectively. With the integration of AI technologies, mobile SEO has become even more complex, but also more effective. In this podcast, we’ll be talking with Cindy Krum, an expert in mobile SEO and AI integration, about how to navigate…
Modern customers are clever than ever. Brands can’t fool and manipulate them. There is the best way of learning your customers to impact their decisions. How to do it? Marcelo Salup shares his valuable insights on our podcast. He is an international expert in media and strategic planning with proven expertise in launching and building…
Charismatic leaders have a unique ability to inspire and motivate others with their words. But what makes them so effective? In this podcast, we’ll be talking with Kurian M Tharakan, an expert in storytelling and leadership, about the seven essential stories that charismatic leaders tell to inspire and connect with their followers. Check out the…
LinkedIn is an incredibly powerful tool for professionals looking to build their network and grow their business. But with so many users on the platform, it can be challenging to stand out and make meaningful connections. That’s where our podcast comes in. Join us as we talk with Martin Martinez, an expert in LinkedIn outreach,…
I adore writing. If you don’t enjoy it, readers will pick up on it. Users can differentiate between high-quality and mediocre content. Google doesn’t rank content that people don’t want to read. This applies to every niche. Cristiano Ronaldo and Leo Messi fill stadiums because they love the sport. MrBeast receives over a million views…
AI has come a long way since its inception, and today, it’s an indispensable tool in our daily lives. However, with great power comes great responsibility, and using AI to generate high-quality and unique content is a challenge that businesses face today. The main problem with AI is not its complexity, but rather the need…
Thanks to its large community of business-minded individuals, LinkedIn is a fantastic platform for finding potential customers. Organic reach, paid ads, and outreach are three effective methods for getting customers. When utilized properly, each of these channels can be incredibly effective. Let’s take a closer look at each of them. In today’s episode, we have…
Have you ever found yourself in a situation where someone misunderstood your words or took offense at something you said? It’s easy to overlook the power of language and the impact that our words can have. Every day, we communicate with others using words and phrases, but often, we fail to consider the context behind…
As the world becomes more and more digital, businesses need to have a strong online presence to stay competitive. One way to do this is by creating a solid B2B content strategy that connects with your target audience and builds your brand. But with so much content out there, how do you stand out? Today,…
Imagine you have a fantastic product or service that can change people’s lives, but nobody knows about it. How can you get the word out? One way is through digital PR, which involves using online channels to gain publicity for your business. But with so many businesses vying for attention, how do you stand out?…
Search engine optimization, or SEO, is a set of techniques used to improve the ranking of a website on search engines. The most important goal of SEO is to generate traffic from the “organic” (i.e., unpaid) search results on search engines. SEO implementation for converting sales is an integral part of any digital marketing strategy.…
When I started my first project, I didn’t pay much attention to search and user intent. At that time, Google seemed to rank e-commerce pages well no matter what. But as I learned, things can change quickly in the digital world. Google frequently updates its search algorithms, making it essential to understand what users want…
YouTube is my favorite platform because it doesn’t feel overcrowded like others. It still offers plenty of opportunities for new businesses to thrive. I’ve noticed that I generate three times more sales through my YouTube channels than through my website content. And the best part? Creating content for my website is significantly more expensive than…
When it comes to B2B SEO, things are a bit different. The content should be geared towards decision-makers who need to transfer data to stakeholders. Keyword research plays a vital role in identifying the right topics that support customers throughout their journeys. Ultimately, the traffic generated needs to convert into sales, or else it’s just…
Ten years ago, I had my hands in everything when it came to digital marketing – SEO, PPC, social media, referrals, you name it. Unfortunately, times have changed, and with increased competition, being a jack of all trades just doesn’t cut it anymore. These days, it’s all about finding your niche and becoming an expert…
I started an online shop and wanted to set up effective digital marketing campaigns using PPC, SEO, social media, and referrals. However, I struggled to find marketing experts who could help because I didn’t fully understand how these channels worked. So, I decided to teach myself. With time, I gained valuable knowledge and was able…
Back in 2008, I started my very first online project, and let me tell you, the competition was nothing like it is today! It was a different time, and simple generic strategies worked wonders. My marketing budget was much smaller than what we see today, and I paid only 0.05-0.1$ per click, which would cost…
Are you a writer looking to explore the world of AI? Well, you’re in luck! AI can be a fantastic tool to help enhance your writing and take it to the next level. While it’s true that many content creators rely solely on AI, there’s still plenty of room for human creativity and innovation. Business…
Good writing is essential for creating engaging website content. Without quality text, a website can’t function properly. This is especially important in today’s age of AI, as many people rely too heavily on automated text generation tools that don’t add anything fresh or distinctive to the content. In this episode, we have Otejiri Omare, a…
In this episode, we will be discussing how to win with business storytelling with our guest, Carol Lempert. Carol is an expert in business storytelling and has extensive experience helping businesses connect with their audiences through compelling stories. During the podcast, we will be exploring a range of topics related to business storytelling, including: –…
AI can be a valuable tool for rewriting content, as its grammar is often impeccable. However, the context of the text may still be too similar to generic online content. This is not particularly useful, as search engines and social media platforms do not prioritize generic content that does not offer anything new or valuable…
All industries and niches should embrace AI today or risk being replaced by their competitors. This is a harsh reality that cannot be ignored. AI is not limited to writing or coding, as even art can benefit greatly from its applications. We discuss using AI (Midjourney) to enhance your art business with our guest, Sam…
In 2008, I was unable to rank my first website, as I did not have the knowledge to implement SEO strategies effectively. Although SEO was a straightforward concept, I lacked the expertise required to execute it. My most significant error was enlisting the help of SEO professionals, as it was not the best decision to…
In this episode, we will be discussing how to increase revenue in digital marketing with our guest, Aristomenis Capogeannis. Aristomenis is an expert in digital marketing and has extensive experience helping businesses generate more revenue through effective marketing strategies. During the podcast, we will be exploring a range of topics related to revenue generation in…
It’s no secret that there’s a lot of content out there on the internet, but not all of it is created equal. In fact, a majority of it can come across as generic and cliche. Unfortunately, this means that many websites struggle to get the attention they deserve, with only 9% of the 2 billion…
Many companies lack a documented content strategy because they focus on chasing vague metrics and replicating their competitors, leading them down nowhere. In the digital age, online competition is fierce, and it’s essential to conduct in-depth research before taking any action. Don’t fall into the trap of blindly following others. Instead, take the time to…
Welcome to Unmiss, the podcast that helps you stay on top of the latest trends and best practices in marketing. In this episode, we have a special guest, Colin Lepiscopo, a seasoned marketer with over a decade of experience in the industry. Colin will share his expert tips and insights on accelerating your marketing career…
That was simple to ignore AI yesterday, hard today, and impossible tomorrow. AI is not a golden button but a big time-saver. ChatGPT, for a few months, changed the world and generic strategies. Today we discuss “How AI is changing the way of content marketing?” with our guest speaker, Reem Abouemera, an expert in content…
Google fired my team of copywriters. Ok, Google couldn’t. I did it. Because they wrote about everything that didn’t work anymore. Users only need content from experts with deep experience, authority and trust. This content has a high chance of ranking well. Is it enough? No. Webmasters still consider keywords and SEO best practices. Websites…
I frequently have conversations with clients who have been struggling to see results for a number of years. The primary reason for this is having the wrong strategy in place. Many of them fall into the trap of analyzing their competitors and simply mimicking their approach. However, copying your competitors can be counterproductive as they…
I have tried various marketing channels to find the ones that bring in more sales while minimizing expenses. After experimenting with different methods, I have found that video marketing is the most effective. By spending less on video content, I have earned a lot more. Typically, I invest $10,000 in website content to achieve similar…
Welcome to Unmiss, the podcast that helps you stay up-to-date with the latest trends and best practices in marketing. In this episode, we have a special guest, Ari Applbaum, a seasoned marketing and branding expert with extensive experience scaling startups globally. Ari shares his expert tips and insights on how startups can effectively leverage branding…
I present a discussion on strategy sprints or 12 ways to accelerate growth for an agile business with a special guest, Simon Severino. Simon is a renowned business strategist and entrepreneur with a proven track record of success. He will share his expertise in creating and implementing a strategic plan that drives growth and success…
In this episode of the Unmiss podcast, we’re joined by Vakis Rigas, an expert in marketing and trade. Throughout the conversation, Vakis shares valuable tips and insights on how to effectively market products in an overwhelming trade environment. Some of the topics covered in this episode include: – The challenges of marketing in a crowded…
In this episode of the Unmiss podcast, we welcome special guest Shaun Tomson, a world-champion surfer, best-selling author, and inspirational speaker. Throughout the episode, Shaun shares insights and tips on activating purpose and hope for a better life, drawing from his experiences and perspectives. Some of the topics covered in this episode include: – The…
In this episode of the Unmiss podcast, our guest Tristan Pelligrino, co-founder of Motion Agency, explores the power of podcasts in driving content marketing strategy. Throughout the episode, Tristan shares tips and insights on leveraging podcasts to create engaging and effective content that resonates with your target audience. Some of the topics covered in this…
In this episode of the Unmiss podcast, we’re joined by special guest Stacey Danheiser, a marketing expert with years of experience in the field. Throughout the episode, Stacey shares valuable tips and insights on being a more confident and impactful marketer. Some of the topics covered in this episode include: – The importance of setting…
In this episode of the Unmiss podcast, we welcome a special guest, Paul Sebastien, an expert in brand and marketing strategy. Throughout the episode, Paul shares invaluable tips and insights on effectively uniting these two critical components of business success. Some of the topics covered in this episode include: – The importance of having a…
In this episode, we’re joined by a special guest, Jody Milward, a seasoned Ad Manager on Facebook Ads. As we discuss how to become an Ad Manager on Facebook Ads, our guest will share valuable insights and tips based on their experience in the field. This episode is specifically aimed towards students who are interested…
Welcome to the podcast, where we are excited to host Ethan Decker as our guest, discussing the main topic of Effective Marketing. In this episode, we’ll be diving into two critical aspects of effective marketing, the laws and levers, with tips, trends, and popular questions to explore. The laws of marketing – What are the…
Welcome to the Unmiss Podcast website page featuring Joe Lazer, where we will explore “The Science of Storytelling.” Joe Lazer is a renowned storyteller, coach, and consultant who has worked with organizations and individuals to help them master the art of storytelling. In this episode, he shares his expertise in creating compelling narratives that engage,…
Join us on the latest episode of the Unmiss podcast, where we welcome the renowned marketing expert, Tom Poland. In this engaging and informative conversation, Tom will share his insights and expertise on getting more leads and sales in today’s ever-changing business landscape. Whether you’re a small business owner, marketer, or sales professional, this episode…
Welcome to the Unmiss podcast, where we discuss how to create and sell merch with minimal costs. Our guest this week is Raitis Purins, a leading expert in the field. Raitis will be sharing valuable insights and trends to help you get the most out of your merch. Some of the key topics we’ll be…
Welcome to Unmiss, where we’re discussing how to use plain language for better engagement with our guest, Nerissa Bentley. We’ll explore tips, trends, and valuable insights on communicating more effectively with your audience. Here are some of the topics we’ll be discussing: The power of using simple, straightforward language Identifying key messages & stories to…
I enjoy the latest discussion on the Future of SEO and ChatGPT Effects with a special guest, Jeff Ferguson. Jeff is a seasoned SEO expert with over a decade of experience in the industry. He will share insights on the latest trends and tips for maximizing search engine visibility in the era of ChatGPT. In…
I discuss how to teach and manage salespeople with special guest Connie Kadansky. Connie is a seasoned sales trainer and consultant with over 20 years of experience in the field. She will share her expertise in teaching and managing salespeople for maximum results. In this episode, Connie will cover topics such as: – The critical…
Welcome to Unmiss: a podcast about consolidating Google Analytics 4 and marketing data. Our guest today is Glenn Schmelzle, a digital marketing expert. Today Glenn will be discussing: How to interpret the data from Google Analytics 4 and marketing data Tips for consolidating these data sources Trends in data consolidation Valuable insights into how to…
Unmiss is proud to present our latest podcast with guest Zee Aganovic, an expert on how to get more revenue from store visitors. In this episode, Zee will provide listeners with valuable insights on increasing store revenue and share tips, trends, and strategies to make the most of store visits. Zee will cover topics such…
Unmiss is pleased to welcome Seth N. Greene, a financial expert, and advocate for reducing the cost of college education, to our podcast. In this episode, Seth will share his expertise in helping students reduce the cost of a college education. He will provide invaluable tips, trends, and insights on how to save money on…
The UNmiss podcast welcomes guest Peter Mesarec, an expert in using Chat GPT for SEO and other marketing channels. In this episode, we’ll discuss the following: – How Chat GPT can be used to optimize website content for search engines – Tips for implementing Chat GPT in your marketing strategy – The latest trends in…
Today on the Unmiss Podcast, we are joined by Marc Uitterhoeve to discuss the common misconceptions about CRO. Marc will share valuable insights and tips on how to get the most out of your CRO efforts, as well as discuss the current trends and questions surrounding the topic. Discuss why CRO is important for businesses…
Unmiss is excited to host Jeanne Hopkins as our guest for this episode. She will discuss the role of fractional C-level executives in companies, offering tips, trends, and valuable insights from her experience. Topics will include: – The benefits of hiring fractional C-level executives – Identifying the right fractional executive for your company – Setting…
The Unmiss Podcast with guest Palakh Khanna is an inspiring and informative look into youth empowerment and entrepreneurship. In this episode, Palakh will share her tips and trends on becoming a successful entrepreneur, invaluable insights on empowering yourself and others, and thought-provoking questions that will help you reach your goals. Key points: Learn how to…
Welcome to the Unmiss Podcast with guest Clarissa Filius! In this episode, we’re discussing Search Intent Optimization Tips for SEO. Clarissa Filius, a renowned SEO expert, will share her insights on SEO and how to optimize search intently for success. Here are some of the tips she’ll be sharing: Consider the user intent when optimizing…
Unmiss Podcast with special guest Joe Karasin is dedicated to exploring the intersection of data and user experience. Joe is a leading expert in the field and will share his insights and advice on using data to improve UX. Tune in to hear about the latest tips, trends, and valuable insights into how to use…
Unmiss is proud to present an exclusive podcast with guest Luke Acree, a marketing expert, discussing how to build relationships in marketing. Listen in as Luke shares his valuable insights and tips on forming meaningful connections with customers and colleagues. Tune in to learn about: The importance of building relationships in marketing How to use…
Welcome to Unmiss, your platform for digital marketing tips and trends. This week, we have the pleasure of having Ali Jaffar Zia as our guest. Ali is an expert in digital marketing and has helped countless businesses unlock their digital potential. During this episode, Ali will share helpful tips, trends, and valuable insights on digital…
Welcome to Unmiss – the podcast dedicated to providing valuable insights into the world of brand measurement. On this episode, we are joined by Josh Braaten – an expert in the field of brand measurement. Josh will share his tips, trends, and valuable insights with us on analyzing brand measurement effectively. Some of the topics…
Welcome to Unmiss, the podcast that brings invaluable insights from the industry’s top experts! Today we have Aquibur Rahman, a digital marketing expert and founder of BrandMoxie Consulting, to talk about how to get 3x higher conversion from emails. Aquibur will share tips, trends, valuable insights, and questions to help you make the most of…
Welcome to Unmiss, the podcast that dives into the impact of Artificial Intelligence on digital marketing. Join us as we explore the latest trends, strategies, and tips with our special guest, Dawn Sinkule. In this episode, we’ll discuss how AI content changes digital marketing and the opportunities it presents for businesses. We’ll discuss the following:…
Today we uncover secrets of the digital world. We have Robert Olszak, a supply chain, and digital ecosystem expert, in this episode. In this episode, Robert will discuss how to build a flourishing digital ecosystem for your company’s supply chain and the benefits of doing so. He will share tips and trends for creating a…
Welcome to the Unmiss podcast with guest Shelby Torrence! In this episode, we’ll discuss the strategies and tactics needed to achieve successful growth. Shelby will share her tips and insights on maximizing your business’s potential. You’ll learn to scale up confidently and capitalize on growth opportunities. In this episode, Shelby will cover the following: The…
Welcome to Unmiss – the podcast where you can get the latest tips and trends about SEO. Today, we’re talking about local SEO and how to create local citations in SEO. Our guest today is Tony Peacock, a leading expert in local SEO. Tony will be sharing his advice on how to create local citations…
Welcome to Unmiss with Elyse Stoner! In this podcast, you’ll learn how to create comprehensive strategic plans to help you grow your podcast. Elyse will share her expert tips and trends on how to make your podcast successful. She’ll also talk about how to stay organized and efficient while developing your podcast. You’ll get advice…
Welcome to Unmiss podcast, where we discuss how to grow your business in affiliate and influence marketing. Today, our guest is Arlen Robinson, a well-known expert in this field. In this podcast, Arlen provides invaluable tips and trends about growing a podcast in affiliate and influence marketing. Here are some of the highlights: Understand the…
Developers are essential to any organization, and building solid relationships with them can help you get more from your team and drive better results. We will explore critical tips for building and maintaining effective relationships with developers, including insights from industry experts. Tips for building relationships with developers: Communicate clearly and regularly. Make sure developers…
In this special episode of the Unmiss podcast, Bruce Chamoff, the founder and CEO of the largest podcast network in New York, shares his story of how he built it. Bruce discusses his strategies and tips on how to grow a successful podcast, including: How to create a unique niche and stand out from the…
Welcome to the latest episode of our podcast! In this episode, we are excited to have Mike Loveridge as our guest. Mike is an expert in personal and professional development and has helped countless individuals and businesses create customized growth strategies. On the show, Mike will be sharing his tips, tricks, and insights on how…
Welcome to the UNmiss podcast, where we explore the latest trends and best practices in e-commerce and digital marketing. Today, we have a special guest, Chad Rubin, a leading expert in the thriving art of pricing on Amazon and the founder of Skubana, an e-commerce automation software. In this episode, Chad shares his knowledge and…
It’s hard to ignore AI today. If you ignore it, then your competitors don’t. Most companies are not satisfied with the quality compared to a manual job. But AI works well if you don’t give the whole process and combine it with manual actions. Wilka Carvalho shares a lot of valuable insights about her research…
Welcome to the UNmiss podcast, where we explore the latest trends and best practices in digital marketing and innovation. Today, we have a special guest, Anna Tutckaia, a leading expert in developing innovative digital strategies and a mentor at 500 Startups. Anna shares her wealth of knowledge and experience in creating compelling digital strategies that…
Welcome to the UNmiss podcast, where we explore the latest trends and best practices in e-commerce and digital marketing. Today, we have a special guest, Will Tjernlund, the CMO at Goat Consulting, an eCommerce consulting firm dedicated to building, protecting, and developing commercial company brands on Amazon. In this episode, Will shares his knowledge and…
Welcome to the UNmiss podcast, where we explore the latest trends and best practices in business and marketing. Today, we have a special guest, Johann Van Tonder, a leading expert on conversion rate optimization (CRO) and co-author of ‘Ecommerce Website Optimization’ (Kogan Page, London). In this episode, Johann shares his knowledge and experience in optimizing…
Starting an eCommerce business can be an exciting and rewarding experience, but it also requires a lot of hard work and strategic planning. One of the biggest challenges for eCommerce businesses is driving traffic and sales, which is where effective marketing and growth strategies come into play. We will explore critical tips for eCommerce marketing…
Welcome to the UNmiss podcast, where we delve into the most exciting and impactful topics that shape our lives. Today, we have a special guest, Ray Edwards, CEO at pūrtec inc. and a renowned expert on the psychology of environments and their effect on our overall life experience. In this episode, Ray shares his fascinating…
Many people believe that the key to success in business is coming up with a unique and innovative idea. However, this isn’t always the case. Some of the most successful companies in the world were built by taking an existing idea and updating it in some way. This approach allows you to build upon the…
Welcome to UNmiss, a podcast that brings you insights and strategies from industry leaders and experts. In this episode, we have the pleasure of speaking with Daisi Jo Pollard Sepúlveda, a content marketing expert who shares her tips and strategies on how to create compelling content for the top of the funnel. Whether you’re a…
Welcome to my podcast, where we delve into the latest trends and tips. Today, a special guest Quimby Melton is joining us to discuss the importance of data privacy and how to safeguard your personal information online. Here are some key points we’ll be discussing with Quimby: – The growing trend of privacy-first data disruptions…
A buyer’s journey is a customer’s process when considering a purchase. It includes the stages a customer goes through, from awareness of a product or service to considering different options to making a final decision. Understanding and leveraging insights about the buyer’s journey can help businesses create successful marketing and sales strategies. Tips for using…
Behavioral science studies human behavior and how social, cultural, and psychological factors influence it. In marketing, understanding consumer behavior can be crucial for creating successful campaigns and converting leads into customers. By applying behavioral science principles, businesses can design marketing strategies that influence consumer behavior and drive conversions. Here are some tips for using behavioral…
Are you looking to succeed with influencer marketing? Look no further! In this episode of the “How to Succeed” podcast, we are joined by Gordon Glenister, a leading expert in the field of influencer marketing. Gordon shares his insights on effectively leveraging influencers’ power to drive brand awareness and sales. He discusses the importance of…
Welcome to our podcast episode, where we sit down with direct response marketing expert Rick Cesari to discuss the ins and outs of this powerful marketing approach. Direct response marketing is a strategy that focuses on getting an immediate response or action from a potential customer, such as making a purchase or signing up for…
Welcome to our podcast episode, where we sit down with webinar expert Melissa Kwan to discuss the benefits of automating your webinars. One of the most significant advantages of automating your webinars is the ability to scale and host hundreds of them each month without the need for live hosting. Melissa shares tips on setting…
Welcome to our podcast episode, where we sit down with e-commerce expert Ann Sieg to discuss the biggest pitfalls that new Amazon sellers often face. First and foremost, one of the new sellers’ most significant issues is not knowing what products to sell on the platform. With millions of products already listed, it can be…
Welcome to our new podcast episode, where Sean Tepper, a successful investor and financial coach, joins us. In this episode, we’ll discuss how beginners can make money in the stock market. Are you new to investing and wondering where to start? Or maybe you’ve dabbled in the stock market but haven’t had much success. Either…
Have you ever found yourself wondering how your brand is doing in the crowded world of B2B SaaS? It can be tough to cut through the noise and know for sure what’s working and what isn’t. That’s why we’re here to help. We’ll start by sharing a story about a brand we worked with who…
As a freelancer, your network plays an essential role in your success. With the right connections and contacts, you can open up new opportunities, learn new skills, and get the most out of your freelancing career. From networking events to virtual conferences, there are plenty of ways to maximize your network as a freelancer. Here…
Alan Amling is an expert in organizational velocity, a topic he has made his life’s work. With over 20 years of experience in the field, Amling has helped countless companies and organizations increase their speed and agility. He has consulted with some of the biggest names in the business world and is widely recognized as…
Starting an agency can be a challenging but rewarding experience. It requires careful planning, hard work, and a willingness to take risks. In this article, we will explore the process of bootstrapping and scaling an agency, including tips from industry experts. Tips for bootstrapping and scaling an agency: Start small and focus on a specific…
In this week’s episode, we are joined by Kyle Duford, a branding expert and founder of kyleduford.com. Kyle shares his insights on how to achieve strong brand recognition in today’s crowded market. Here are some key takeaways from the episode: The importance of having a clear brand message: A strong brand message helps customers understand…
Focus on customer retention is vital to any successful business, as retaining existing customers is typically more cost-effective than acquiring new ones. Companies can build long-term relationships and drive growth and profitability by keeping customers satisfied and engaged. Tips for improving customer retention: Understand your customers’ needs and preferences and strive to exceed their expectations.…
My first company was an online shop struggling with its supply chain operations. I had a variety of vendors but no unified system for order fulfillment or inventory management. This led to delays in customer orders and decreased customer satisfaction. I decided to take a proactive approach and optimize its supply chain. My first step…
The Ambient IoT, also known as the Internet of Things (IoT), refers to the interconnected network of physical objects embedded with sensors and connected to the internet, allowing them to collect and share data. This technology is changing how we make, sell, use, reuse, and recycle every single thing, presenting opportunities and challenges. Tips for…
The battle between art and science in marketing has been a long and storied. On one side, marketers rely on creative flair and instinct to craft effective messages and campaigns. On the other side, marketers must also use data and analytics to ensure that their efforts produce tangible results. The question is, how can marketers…
The success of a SaaS business depends on its ability to generate top line revenue. As competition increases, understanding the metrics that measure customer engagement and adoption is more important than ever. From customer churn to customer lifetime value, there are several key metrics that B2B SaaS companies need to pay attention to in order…
Fery Kaszoni is a digital PR specialist who has helped numerous businesses and organizations build their online presence through effective link-building strategies. In digital marketing, authoritative links from high-quality websites can help improve a website’s search engine ranking and drive traffic and credibility. Tips for earning authoritative links in digital PR: – Create high-quality, valuable…
Podcasting has recently become a popular form of media, with millions of people tuning in to listen to their favorite shows on various topics. Tips for using podcasting in media marketing: Identify your target audience and the topics most relevant and engaging to them. Develop a consistent branding and messaging strategy for your podcast. This…
Cloud Integration and API Management are two of the most critical technologies today. With these two technologies, technology companies can easily integrate their products with other cloud-based services and make them available to the public. Cloud integration integrates a company’s business processes, applications, and data into the cloud. API management manages various aspects of an…
Podcasts have exploded in popularity recently, with millions of people tuning in to listen to their favorite shows on various topics. Podcasts can be a powerful tool for personal and professional growth, providing valuable information and inspiration to listeners. Tips for using podcasts to grow: – Find podcasts that align with your interests and goals.…
Lifecycle marketing is a strategy that focuses on engaging and retaining customers throughout the entire customer journey, from awareness to loyalty. It involves identifying key touchpoints and creating personalized experiences at each stage to drive customer loyalty and increase the customer’s lifetime value. This approach can be highly beneficial for businesses, as it helps to…
Creating open-source communities can be a highly beneficial way to collaborate and share knowledge with like-minded individuals. Open-source projects can lead to the development of innovative solutions to complex problems and provide a way for individuals to learn and grow their skills. Here are a few tips for creating thriving open-source communities: – Clearly define…
Selling online courses can be a highly beneficial way to share your knowledge and expertise with a wider audience. Not only can it provide a new source of income, but it can also be a rewarding way to make a difference in the lives of others by helping them learn new skills or advance their…
Amazon offers a variety of advertising options that can be used to promote products. These options range from traditional sponsored product ads to modern product display ads. The sponsored product ad is a primary option that allows brands to place their products in relevant search results and on relevant pages. Product display ads are another…
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content marketing aims to drive profitable customer action by building trust and establishing thought leadership in your industry. There are several types of content marketing, including: – Blogging: Creating and publishing regular…
SEO is constantly evolving, and 2022 is no different. As the digital landscape continues to expand, businesses must stay up to date with the latest SEO trends to remain competitive. To start, businesses must focus on user experience (UX). This means creating content that is optimized for user engagement and usability. Additionally, companies should constantly…
Video content marketing is becoming more and more popular. It has been found that consumers are 64% more likely to purchase a product after watching a video about it. According to HubSpot, 60% of people are more likely to buy from a company they follow on social media, and 50% are more likely to buy…
The concept of creating products that customers don’t need is one that has been deeply ingrained in our society. It’s an idea that’s often discussed but rarely followed. Companies are constantly creating products that customers don’t need, hoping to capitalize on the latest trends to make a profit. But this strategy can be highly detrimental…
My content creation team comprises project managers, developers, designers, QA testers, SEOs, salespeople, and customer service representatives. Together, they form a cohesive unit and work hard to build a fantastic product. However, my team was struggling to reach its goals. The project manager was overwhelmed by the work, and the customer service representative had difficulty…
Elastic JavaScript Real User Monitoring (RUM) and Core Web Vitals in SEO are essential topics for businesses to consider when optimizing their website for search engine visibility. This podcast will cover tips and trends that should be kept in mind when developing a website. We cover the following: Utilize a tool like New Relic for…
To be successful in a B2B marketing strategy, it’s important to have all the different aspects of your marketing strategy aligned. This includes your sales funnel, lead nurturing, and lead scoring. Let’s take a look at the different aspects of a full-funnel B2B marketing strategy: – Sales Funnel – The process of converting prospects into…
Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. Search engine optimization is not an exact science, and there are many ways that you can go about it. But it is important to…
The symbiosis of SEO and product management is essential for the success of any product. A good product manager should be able to identify the customer’s needs, understand their pain points, and then create a product that will solve those problems. A good SEO specialist should also be able to understand what keywords customers are…
Build vs Buy is a question that every startup needs to answer. How technical should the early stages of a startup be? The answer depends on the needs of the company and its employees. The first option is to build your technology for your start-up. The benefits of this are that you have complete control…
Newsletters are an efficient way to stay in contact with the audience and keep them engaged. They are also a great way to promote your products, services, events, and other announcements. To get people to subscribe to your newsletter, you can use many different strategies. One of the most popular strategies is offering a freebie…
Digital marketing is a field that is constantly evolving. It requires constant learning to stay on top of the latest changes and trends in the industry. The term “digital marketing” can be a little misleading because it encompasses so many different aspects of marketing, from social media to email marketing and everything in between. Digital…
This new trend has become popular in the last few years. Companies are using AI to automate video production. They have created their own AI writers that can create videos by analyzing text and then produce a video based on the content of the text. This is not only used for marketing purposes but also…
UX can be defined as enhancing customer satisfaction through a user-centered design. It is not just about how a product looks or feels but how it works. It is crucial that UX designers can understand the needs and goals of their users to create an engaging experience for them. A good UX designer will always…
Content repurposing is taking content created for one purpose and using it in a new context. This can be done to extend the life of the content or to use it in a different format. Content repurposing is a technique that has been around for a long time. It is not just about creating different…
Direct marketing is one of the easiest ways to get your message across to someone. It is also a great way to build your brand and generate leads. The following are some direct marketing tips that can help you get high results from your direct marketing campaigns. -Know your target audience and what they want…
Google Analytics 4 is a new version of Google’s free web analytics service. This new version has some features that are not available in the previous versions that will make the analytics experience more intuitive and user-friendly. Google’s latest upgrade will help marketers make better decisions by making it easier to analyze data. The new…
Lead magnets are the most important thing for marketers in the internet age. They are the key to getting new leads and making them stay with your company. Lead magnets can be anything from a free trial, a product or even an eBook. The key is to make them valuable and make sure that they…
Storytelling is an art. It’s how we communicate to others in an engaging, captivating, and memorable way. It can be used in marketing to connect with customers and tell a brand’s story. Storytelling for marketing aims to create content that will compel people to take action. This can be done by creating a narrative that…
Software engineering is a booming field that has been around for a long time, with many opportunities. It has become increasingly complex, and the demand for high-quality engineers has only increased. This podcast will focus on some tips for finding software engineering companies. Software engineering, when done correctly, can be one of the most lucrative…
Shopify is an excellent platform for entrepreneurs who want to start their online store. As it is a great platform, it’s also important to get your marketing strategy right. Shopify provides everything you need to build and run an online store, including eCommerce website builder, shopping cart software, inventory management, and payment processing. You can…
We will try to explore if UX is a ranking factor in SEO. The answer depends on what you mean by ‘doing UX’: -If you’re just adding some friendly color schemes and showcasing image effects and consider that as doing good UX, then the answer is NO. -But if you add to all these creations…
Self-awareness is the ability to understand one’s thoughts, feelings, and emotions. It is a capacity of introspection that allows one to recognize oneself as an individual separate from the environment and others. Self-awareness can be increased by various means, including self-talk or journaling. When we have a higher sense of self-awareness, we are more confident,…
What is the meaning of life? This is a question that has been asked for centuries and remains unanswered. However, there are some things that we can do to live a happy and enjoyable life. The first thing you need to do is stop living by default – start living on purpose. You need to…
The idea of digital assets is not new, but it has changed significantly in the last few years. With the rise of social media, blogs, and other online platforms, we can now create content at scale and generate revenue from it. To own and control your digital assets, you need to understand what they are,…
SEO is a quickly-changing field that divides into the following: – Onsite SEO. This is the most basic form of SEO, and you need to focus on keywords, title tags, meta descriptions, headings, and other elements. – Offsite SEO is about getting links from other sites or directories. You can do this by blogging, guest…
A great customer experience is what every company strives for. It’s the feeling you get when you are served with care and consideration, and it’s also the feeling you want to give to your customers. A great customer experience not only meets but exceeds the customer’s expectations. Understanding these expectations and how they differ from…
Leadership and listening are essential skills for prolonged and effective meetings. Successful meetings create atmospheres that engage, motivate, develop and retain employees. However, to accomplish this change in an environment, leaders need the proper training for their team to come together. Here are six basic leadership ideas outlined: – Emphasize what’s good posting with an…
Google Business Profile Manager is a free tool for creating and managing business profiles. It lets you edit, publish, and unpublish your business information from one place. You can also add or remove photos, videos, and other content. You need to have a complete and accurate profile to optimize your GBP. The profile should include…
They access the pulse of your customers and answer, “What do they need? When they need it?” A lean content strategy is also essential. This involves developing content to understand what you’re trying to achieve through digital channels. Essentially, it helps to remove anything unrelated to the main focus of a digital channel. This makes…
Google Analytics and Search Console are two of the most popular platforms for monitoring a website’s performance. Google Analytics provides valuable data on the user’s engagement with your website. It also tells you about their demographics, location, and device type. Search Console is a free tool from Google that helps you manage your site’s search…
It’s no secret that one of the essential parts of the design process is conversion optimization. So, what exactly is conversion optimization? Simply put, Conversion Optimization (also known as CRO) is a so-called “science-based marketing technique for testing different variants of the same marketing and/or product message to increase conversions or reduce costs. The aim…
Job satisfaction is a term used to describe an individual’s attitude or degree of happiness in their job. Job crafting is modifying one’s job to improve work-related well-being, such as reducing job demands, increasing autonomy, and using personal strengths. Ask yourself the following: – Are you satisfied with the work schedule? – Do you feel…
YouTube is the second-largest search engine in the world. It is a highly competitive environment, but if you know how to do it right, you can grow your channel and turn it into a business. There are three steps to YouTube growth: get an audience, make videos they like, and monetize. The most important thing…
The customer lifetime value is how long customers buy products. It’s calculated by adding up the net profit from all purchases made by a customer. The customer lifetime value can be calculated in one of two ways: – The first way is to calculate the total revenue generated by an individual customer over their lifetime.…
What are the Top 3 things most business owners miss entirely? …Often leading to what I call “Online Overwhelm”, meaning, “You can’t keep up, but even more importantly, you don’t know where to begin!” The first most significant thing eager entrepreneurs miss in developing a new website, lead magnets, videos, podcasts, blog posts, and any…
Vue and React have dominated front-end development, but many smaller libraries do the same thing, sometimes faster and better with less code. Wanna learn more about that? Chris Ferdinandi shares a lot of valuable insights and replies to the following questions: – What are JS frameworks? – What do you call someone who only does…
Investing in website development is a long-term investment. It will take time for the site to rank high and generate good traffic. Hence, you must clearly know what you want to achieve with your site before investing in it. The following steps can help you invest in website development: – Who will be responsible for…
A successful entrepreneurial journey starts with an idea. The idea should be validated, and then it needs to be funded. After that, the entrepreneur needs to make sure that there is a market for his or her product or service. Once this is done, the entrepreneur needs to find customers and create a business model…
UX copywriters should focus on balancing the text that provides clarity and education with elements of entertainment to keep the reader’s attention. The first step is to identify the type of product you are writing for. Adjust your tone and information density according to its purpose. A UX copywriter should focus on grammar and syntax…
Before building your career, you should know your brand for travelers. It’s not easy to make money through a personal venture without knowing the basics of small business. There are no mandates, timelines, or cookie-cutter rules here. This is just one way of setting up and starting a business adventure like yours. Personal branding project…
A successful brand strategy is all about how the company’s values and the product or service it provides are aligned. A marketing strategy checklist should be able to answer questions like: – What is your target audience? – Who are your competitors? – Who are your partners? – How do you want to position yourself…
Data is an integral part of our lives. It can be used to solve some of the world’s biggest problems and make a difference in people’s lives. Data is also becoming more and more accessible, so we must know how to use it effectively. There are many ways that data can be used, but here…
Product management is the process of managing a product’s lifecycle. It includes specifying the product’s features and functions, estimating the project’s cost and schedule, managing development and marketing. Product management is an essential function in any company that develops products. It is a cross-functional role that has to be carried out with many skill sets.…
Paid advertising is one of the most popular ways to acquire new customers. It’s also one of the most expensive ways. But it can be worth the cost if you know how to use it properly. There are several types of paid ads that you can use to acquire customers: – Search engine ads (Google…
Surveys are the lifeblood of an effective content marketing strategy. Surveys allow marketers to understand their consumers’ needs, desires, and expectations so that they have an idea of where to steer their eventual marketing efforts. It is essential to research before you create content. By researching, we can determine which topics would be helpful and…
As a freelancer, creating courses is a way to create supplementary income and make a personal brand. It is also easier as you don’t have to invest much capital as there may not be a need for launch marketing expenditure. Freelancing is a popular option for working professionals who want to take control of their…
Customer retention is vital to any business. It is not enough to simply attract customers. It is also vital that the company retains those customers. A good customer retention strategy involves identifying customer behavior patterns and then working out how to retain them. The client retention thread helps businesses identify what their customers want and…
Sales are the fuel of any business. Generic pitches fulfill spam inboxes and have low results. Because customers hate templates and are willing to get a personalized experience. That is why less but quality is key. JJ Epstein shares a lot of valuable insights and replies to the following questions: – How to increase online…
Affiliate marketing is one of the most popular ways to earn money online. It is a business model where you promote other people’s products and services for a commission. A content-first approach to affiliate marketing can help you succeed with affiliate marketing. You need to know what your audience wants and needs before diving into…
There is a lot of data out there for us to collect – some of it is external, and some internal. You must first determine what data would be most beneficial for your business. This means understanding and knowing your business objectives well in detail. For example, if product sales are down and I know…
The most challenging part of recruiting is finding the talented people. With competition growing in the hiring market, you can’t wait for the perfect candidate to come your way. Recruiting marketers is not easy with these professionals holding a high status and salary level on the job market. But that doesn’t mean you have to…
Quizzes are a great way to generate content and engage with your audience. There are many different types of quizzes that you can use to generate content. What type of quiz would be best for your company? There are three main categories of quizzes: personality, knowledge, and preference. You should choose the quiz that will…
Hype marketing is a way to build anticipation for a product or service. It is creating excitement and interest in the market for your product. In the past, this was done using celebrity endorsements and expensive advertising campaigns. Today, it can be done through social media posts and influencer marketing. There are many ways to…
A brand is not just a logo and a slogan. It is the sum of all the interactions between an organization and its customers, employees, investors, partners, and other stakeholders. Building brand visibility is a crucial part of scaling sales. Brand visibility is about how people perceive your company or product. It’s about how they…
Scaling the agency is difficult because you must compete with the best to hire the right people. Specialization-based agencies rely on human skills, whereas process-based agencies are usually handled by employees dedicated to a specific task. The scalability of both types is possible under the right conditions. Specialization-based agencies have challenges in scaling processes such…
Scaling the agency is difficult because you must compete with the best to hire the right people. Specialization-based agencies rely on human skills, whereas process-based agencies are usually handled by employees dedicated to a specific task. The scalability of both types is possible under the right conditions. Specialization-based agencies have challenges in scaling processes such…
Talent Optimization is the most underutilized and undervalued tool in any company. A survey by Harvard Business Review revealed that 77% of senior executives believe talent management directly influences their organization’s performance. Yet, only 10% of companies have formal talent management strategies in place. Several Silicon Valley organizations, including Google, Facebook, LinkedIn, Netflix, and Amazon,…
Talent Optimization is the most underutilized and undervalued tool in any company. A survey by Harvard Business Review revealed that 77% of senior executives believe talent management directly influences their organization’s performance. Yet, only 10% of companies have formal talent management strategies in place. Several Silicon Valley organizations, including Google, Facebook, LinkedIn, Netflix, and Amazon,…
Big brands deserve trust and authority. They occupy a lot but are far away from everything. Small companies have mobility and their unique selling proposition. Yoel Israel shares a lot of valuable insights and replies to the following questions: How to craft the right strategy? What is essential to consider in marketing campaigns? Top mistakes…
Big brands deserve trust and authority. They occupy a lot but are far away from everything. Small companies have mobility and their unique selling proposition. Yoel Israel shares a lot of valuable insights and replies to the following questions: How to craft the right strategy? What is essential to consider in marketing campaigns? Top mistakes…
A cold email is a message sent to someone who doesn’t know you. It’s usually an email that you send to someone in your industry, and it’s often used to introduce yourself and ask them if they’re interested in your product or service. Getting a positive reply with a cold email can be tricky, but…
A cold email is a message sent to someone who doesn’t know you. It’s usually an email that you send to someone in your industry, and it’s often used to introduce yourself and ask them if they’re interested in your product or service. Getting a positive reply with a cold email can be tricky, but…
Lead magnets are content used to attract people and allow them to subscribe to your email list. Lead magnets can be in the form of free offers, free webinars, free reports, or even discounts. They are usually put in front of people through different channels, such as social media ads and email marketing. Lead magnets…
Lead magnets are content used to attract people and allow them to subscribe to your email list. Lead magnets can be in the form of free offers, free webinars, free reports, or even discounts. They are usually put in front of people through different channels, such as social media ads and email marketing. Lead magnets…
Lead generation is a process that starts with generating interest from potential customers and ends with converting them into leads. The goal of lead generation is to turn an anonymous visitor into a contact who will be interested in your product or service. Lead generation can be done through various channels: – social media marketing…
Lead generation is a process that starts with generating interest from potential customers and ends with converting them into leads. The goal of lead generation is to turn an anonymous visitor into a contact who will be interested in your product or service. Lead generation can be done through various channels: – social media marketing…
Content Marketing is a powerful marketing strategy that is used by many businesses. It allows you to communicate with your customers and potential customers in a personal, relevant, and engaging way. Jewelry brands can use content marketing to engage with their customers better and learn more about what they want using the following strategies when…
Content Marketing is a powerful marketing strategy that is used by many businesses. It allows you to communicate with your customers and potential customers in a personal, relevant, and engaging way. Jewelry brands can use content marketing to engage with their customers better and learn more about what they want using the following strategies when…
It’s important to consider audience preferences for creating brand awareness. Reply to the following questions: – who they are targeting and what their message is – how they will reach out and engage with these people – how they will keep these people engaged as time goes on. A brand strategy is a comprehensive plan…
It’s important to consider audience preferences for creating brand awareness. Reply to the following questions: – who they are targeting and what their message is – how they will reach out and engage with these people – how they will keep these people engaged as time goes on. A brand strategy is a comprehensive plan…
Marketers and salespeople should increase customer acquisition, improve customer retention, and strengthen the company’s brand. To successfully execute marketing and sales alignment, it is essential for marketers to understand their customers’ needs, while sales teams need to know what they can offer regarding products or services. It also requires constant dialogue between both departments so…
Marketers and salespeople should increase customer acquisition, improve customer retention, and strengthen the company’s brand. To successfully execute marketing and sales alignment, it is essential for marketers to understand their customers’ needs, while sales teams need to know what they can offer regarding products or services. It also requires constant dialogue between both departments so…
Customers love personalization and simplicity. Before creating any landing page, companies should learn about customers’ interests and add elements that customers want to get: – reviews; – prices; – features; – sharing stories; – shipping; – coupons. You can’t add all possible elements, but you can choose something your customers love. Lizzie Davey shares a…
Customers love personalization and simplicity. Before creating any landing page, companies should learn about customers’ interests and add elements that customers want to get: – reviews; – prices; – features; – sharing stories; – shipping; – coupons. You can’t add all possible elements, but you can choose something your customers love. Lizzie Davey shares a…
Onboarding is the process of introducing new employees to the company’s culture and environment. Onboarding in content creation is a process that helps new content creators get familiar with the company’s culture, environment, and tools. It also helps them understand their responsibilities and goals. The onboarding process should be designed in such a way that…
Onboarding is the process of introducing new employees to the company’s culture and environment. Onboarding in content creation is a process that helps new content creators get familiar with the company’s culture, environment, and tools. It also helps them understand their responsibilities and goals. The onboarding process should be designed in such a way that…
Big websites spend a lot of resources creating high-quality content. It’s an immense frustration when Google ignores this content. How to overcome this issue? Steven van Vessum shares a lot of valuable insights and replies to the following questions: – What is the difference between crawling and indexing in SEO? – How do crawling and…
Big websites spend a lot of resources creating high-quality content. It’s an immense frustration when Google ignores this content. How to overcome this issue? Steven van Vessum shares a lot of valuable insights and replies to the following questions: – What is the difference between crawling and indexing in SEO? – How do crawling and…
SEO brings more traffic than any other channel. Most websites can’t get this traffic because Google only ranks the best content in the top 10. How to achieve high-ranking positions? Sandeep Mallya shares a lot of valuable insights and replies to the following questions: How to create the right SEO strategy? What are the common…
SEO brings more traffic than any other channel. Most websites can’t get this traffic because Google only ranks the best content in the top 10. How to achieve high-ranking positions? Sandeep Mallya shares a lot of valuable insights and replies to the following questions: How to create the right SEO strategy? What are the common…
The idea of career agility has been around for a while. It has become more relevant in recent years as the role of marketing has evolved. Marketing is no longer just about advertising and brand awareness. It’s about customer experience and business success. Marketers need to be able to wear many hats, be agile and…
The idea of career agility has been around for a while. It has become more relevant in recent years as the role of marketing has evolved. Marketing is no longer just about advertising and brand awareness. It’s about customer experience and business success. Marketers need to be able to wear many hats, be agile and…
The first step in building a content business is identifying the type of content you want to produce. You should also identify your audience and understand what they need. The next step is to create an editorial calendar. This helps you plan out your content and set deadlines for when it needs to be published.…
The first step in building a content business is identifying the type of content you want to produce. You should also identify your audience and understand what they need. The next step is to create an editorial calendar. This helps you plan out your content and set deadlines for when it needs to be published.…
NFTs are the new trend in eCommerce. It is important to note that NFTs can be created with any type of asset, not just physical assets like clothing and shoes. For example, CryptoKitties is a game where you collect and breed virtual cats. The game has become so popular that it has accumulated over $12…
Be yourself and don’t care what others might think about how you should live. It’s your life. If you live for others then happiness is going away. Surround yourself with positive people who have the same habits, culture, and mentality. Steve Sims shares a lot of valuable insights and replies to the following questions: –…
SEO is overwhelming but still the most effective channel. High results depend on the right strategy and implementation. How to find them? Doug Cunnington shares a lot of valuable insights and replies to the following questions: – What is the most effective SEO tactic? – What is the first step of creating an effective and…
Blogs bring more traffic than any other channel. But here is the problem. There are lot more blogs than readers who need them. The best only gets a lot of attention, and nobody cares about the rest. Jessica Thiefels shares a lot of valuable insights and replies to the following questions: – How to create…
Google understands most content, but not always, and not everything. Structured data helps to transfer the correct data to Google. Websites get +30% more traffic optimizing with schema.org. Jono Alderson shares a lot of valuable insights and replies to the following questions: – What is schema.org? – How to set up schema.org? – What is…
High-quality content is a must-have. It’s sometimes hard to add all the necessary content without hurting UX. Some customers need the entire content; the rest don’t. Dan Petrovic shares a lot of valuable insights and replies to the following questions: – What is hidden content? – What are the different types of hidden content and…
Creating strong brand recognition is a must-have. Because customers buy from loving brands. Ulli Appelbaum shares a lot of valuable insights and replies to the following questions: What is brand positioning in marketing? Why is brand positioning important? Which level of brand positioning is easiest to copy or imitate? How to determine brand positioning? What…
All big tech companies invest a lot in AI. Because the future will be with companies that adapt faster. It’s not only about the future. If you have a long-playing strategy, then AI is a must-have. Melika Payvand shares a lot of valuable insights and replies to the following questions: – What is brain computing?…
Companies often a lot of attention to the bottom funnel. Most customers want to get value first before buying any products. That’s important to help and support them through the way and then sell in the right time with call-to-action. John Kotowski shares a lot of valuable insights and replies to the following questions: –…
Marketers are not effective without the right data. Because all niches are overwhelmed and overpriced. Customers are impatient to get what they want to get. That is why the era of lazy marketers is dead. Piyanka Jain shares a lot of valuable insights and replies to the following questions: – How to find the right…
Smart marketers analyze data before setting launching any marketing campaigns. Because if you sell to anyone, then you sell to no one. Finding the right data helps to set the right message. Chad Joseph Sanderson shares a lot of valuable insights and replies to the following questions: – How to collect qualitative data? – How…
Businesses are looking for new ways of getting customers. Old channels are overwhelmed and overpriced. That is why important to find something unique. Early adopters always win. No-code mobile apps help to sell products, communicate with customers, and go step-by-step with new techs. Kaius Meskanen shares a lot of valuable insights and replies to the…
I love consistent acting. Because nobody can achieve high results without practice and focus. I overlearned for a long time, but most skills became obsolete fast and didn’t provide any results without action. That is why I’m super consistent in my journey. Lacy Boggs shares a lot of valuable insights and replies to the following…
Most customers watch videos before buying products. It helps sell a lot more and saves so much with customer service. Videos should look professional because most users bounce for a few seconds and choose your competitors. Joel Klettke shares a lot of valuable insights and replies to the following questions: – How to get video…
I started my SEO journey to promote all products and niches. Generic methods provide outstanding results for any direction. I ranked many websites getting +100K traffic and enormous sales by writing content for search engines and buying more backlinks than my competitors had. That was a good time. However, this time is gone. All simple…
Wealth is not the most important. Because happiness is it. In reality, happiness depends on allowing many things that money can help to get. How to earn wealth? Jay Papasan shares a lot of valuable insights and replies to the following questions: – What are the keys to building wealth through investments? – What is…
People love learning from the best recognizable speakers. Because these experts provide something new and unique. Events unite top speakers and share new valuable skills that can lead businesses in a new direction. Jonathan Kazarian shares a lot of valuable insights and replies to the following questions: How to promote events online? How to host…
Success loves someone willing to make mistakes and learn from them. Failing only brings a new experience and nothing else. I love learning from others to decrease my number of mistakes and find a much better and faster way. Andrea Wilson Woods shares a lot of valuable insights and replied to the following questions: How…
Link building is the hardest part of SEO. Many webmasters and big websites ignore it because of having strong authority and a loyal audience that shares fast new pieces of valuable content. But link building is a must-have for new websites because Google doesn’t rank high websites with low authority. If you need backlinks, it’s…
SEO tools save so much time and money with a manual job. Many free tools provide more accurate data than some paid tools and have many other advantages. I spend so much time learning existing tools because of getting more data while using tools. Julia-Carolin Zeng shares a lot of valuable insights and replies to…
I discovered SEO to get traffic. My main strategy was to rank high-volume keywords by creating generic content just for the sake of Google. Google ranked my content for some time, but all things changed with new updates. I changed all my methods and keep doing because Google is a quickly evolving search engine that…
Customers love brands. Because famous brands deserve this trust by satisfying customers’ intent. New brands should learn about customers’ pains to develop and innovate their products. Aaron Ahuvia shares a lot of new valuable insights and replies to the following questions: – How to build brand loyalty? – Why is brand loyalty important? – How…
Traffic is useless when it doesn’t sell. CRO helps to submit the right call-to-action and brings more sales. How to do it without annoying customers? Khalid Saleh shares a lot of valuable insights and replies to the following questions: What is conversion rate optimization CRO? How to start conversion rate optimization? What affects conversion rate…
Video consumption is growing. Most customers prefer to watch video content before buying products. How to customize suitable marketing campaigns on YouTube? Lisa Raehsler shares a lot of valuable insights and replies to the following questions: How to create a buying persona? How much to pay for YouTube ads? How to consider a buying journey?…
Building effective marketing campaigns demand experience and skills. Most methods are obsolete, generic, and don’t consider a buying persona. How to find the right approach? Katya Bovykina shares a lot of valuable insights and replies to the following questions: – How effective is direct mail marketing for B2B? – What is the difference between B2B…
Management consulting is a lucrative job. Would you like to get this job? Davis Nguyen shares a lot of valuable insights and replies to the following questions: How to start a project management consulting business? How to get a job in management consulting? What is a management consulting salary? What is the difference between strategy…
Customers check out helpful content before buying products. Google considers what customers are looking for. That is why helpful content has two critical missions: support customers and give a solid reason to rank other pages. Helpful content should provoke the TRUST feeling and reply to the additional questions that customers want to know. Kate Toon…
Ahsan and Scott have decades of experience in the corporate world and running their own businesses. They’ve helped companies establish and grow their online presence and revenue. They’re sharing their knowledge with a coaching Bootcamp to help entrepreneurs and business owners learn how to convert their knowledge and ideas into a profitable online business. What…
Google changes algorithms 500-600 times a year or almost twice daily. Early adopters can win this game. Taylor Kurtz shares the latest updates: Core Vitals, and ongoing algorithm updates. We also discuss the SEO role that may play in VR (VEO = Virtual Environment Optimization). Watch or listen to the entire episode to know a…
How to sell more? I wanted to get this answer in my first business, my first online project, and I also need this answer now. Because sales are the fuel of any business model. Mainly it’s hard for new projects when you have no data, a loyal audience, trust, or authority. I started all my…
Experts do not know everything because they know one specific topic. Great results depend on a team of experts. That is why big brands hire the best to stay the best. Leaders handle the process and management to get the final product. Jim Edwards shares his valuable insights about management. Watch or listen to the…
I discovered SEO in 2008. My first online project worked well with paid marketing, but SEO didn’t provide any results. A few well-known experts couldn’t rank my website. I started to learn myself, and the results appealed for a while. Since then, my methods have changed significantly because SEO is a quickly evolving field when…
Many customers prefer watching video content instead of web content. Video content is growing year by year. I learned this data to launch my YouTube channel in 2017 for Ukrainian clients and then moved to English content in 2020. During my way, many haters told me – stop it, it’s not for you, you’re so…
I have run an SEO agency since 2013. The main reason for launching my agency was to earn extra money with my skills. Then things changed because my SEO income overcame the main business. That was hard to handle two different projects. So I switched my attention to more loving, an SEO agency. Luckily, the…
Customers love stories. Do not sell products – sell your stories because all products have features to only satisfy logic, but stories provoke emotions. Storytelling is a must-have. Gabrielle Dolan shares a lot of valuable insights. Watch or listen to the entire episode to know a lot more. Let’s discuss more in our group –…
I love passive income. I sometimes earn much more with a passive income than the main activities. Why not earn it if you can? There are many ways of earning good money but creating the right websites for the right audience is the most profitable. I can’t tell that freelancing or similar projects are not…
Keywords are integral part of SEO. Or not? Google launched and updated many updates to understand users’ intent and ranking the best possible content in the top 10. Adding keywords to content is not important compared to 10 years ago techniques, but finding keywords is still important because of the following: Finding the right topics.…
I started my digital marketing journey by selling eCommerce products without considering a buying journey. The time of pushy overselling is gone. Brands should consider a buying journey and help customers along the way. How to do it? Content marketing is a must-have for any business because customers want to get value first. Leadership is…
Digital marketing consists of many well-working abbreviations and directions: SEO, PPC, SMM, PR, email marketing, content marketing, etc. All of them work well with the right strategy and implementation. How to find your way of getting traffic and sales? Joseph Meyers shares his valuable insights. Watch or listen to the entire episode to know a…
I earned a lot of traffic in my projects. But traffic is not the final destination. Sales are the fuel of any business. Traffic should sell, or it’s useless. People can consume relevant content and leave without any action to disappoint content creators and website owners. That is why CRO (Conversion Rate Optimization) plays a…
Most successful entrepreneurs are so busy people. They usually get a hundred requests, if not a thousand. Most pitches are ignored for a few seconds, and only a tiny percent of them have a high chance of being accepted. Personalization and sharing value are keys to success. Nathan Chan shares his valuable insights. Watch or…
I knew one link-building strategy in 2010. I bought more backlinks than my competitors had. Simply doubling the number of backlinks brought significant results. That was why Google ranked my website pages much higher. This time is gone because Google has updated its algorithm from quantity to quality. Today, link building is the hardest part…
I failed. My financial company was bankrupt in 2008. That was a tough time because my debts equaled 3,000 average salaries. I knew nothing about eCommerce, but my first online project helped me return all my debts. My online shop sold out almost all items because of SEO, which provided many of my sales. People…
Marketing a startup is not an easy task. Many startups fail because they don’t know how to market themselves. If you are a startup, you need to know the best ways to promote your brand and get new customers. The most important thing to remember when marketing a startup is that the product is not…
If you’re in the business of selling software or hardware, you know that SEO is crucial to your success. It’s only hard to find the right SEO strategy because most keywords are overwhelmed or overpriced. Peter Mesarec shares a lot of value with the following: – Understand your target audience and what they are searching…
I love stories, you love stories, and everyone loves stories. Our lives consist of various stories. That is why customers do not buy products – they buy stories. Apple, Google, Microsoft, and Tesla share stories on their releases of new products. The narrative is a technique to tell the brand’s story to create an emotional…
SEO is growing. Many companies are looking for savvy SEO specialists who can lead them in the right direction or newbies passionate about learning and helping experts in a daily routine. How to jump on this field? Tyson Stockton shares his valuable insights. Watch or listen to the entire episode to know a lot more.…
Content is not king. High-quality content is king. It is literally impossible to achieve high results without good content. Luigi Nervo shares the best practices. Watch or listen to the entire episode to know a lot more. Let’s discuss more in our group – https://www.linkedin.com/groups/12416146/. Wanna get more traffic? Submit your request on my website…
SEO consists of various directions: keyword research, content strategy, technical optimization, UX, link building, PR, etc. It’s literally impossible to know all these directions. SEO managers can unite many experts to achieve a cohesive goal. Ash Nallawalla shares a lot of valuable insights. Watch or listen to the entire episode to know a lot more.…
I love creating content strategies because of getting much better and faster results. I failed with the first attempts because they were so generic. Over a thousand others do the same. Then I found that the best thing is not to compete with others. Find traffic topics with a lack of quality content that have…
Reddit has a vast audience and is so popular. Savvy marketers use it in their strategies. Wanna get traffic and sales on Reddit? Shane Austrie shares a lot of valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/.…
Most people spend 30 minutes a day on social media. It’s a well-working way to achieve your clients in their loving places. Janette Burke shares her valuable insights and replies to the following questions: Why is social media good for small businesses? What are two reasons why businesses should use social media marketing? Why do…
Content is king and the #1 ranking factor. Creating high-quality content takes time, effort and passion. That is why it’s important to measure the quality of your content. Robin Rozhon shares new valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my…
SEO works well with intelligence and creativity. It’s not a good time to try to manipulate search engines because Google has enough resources to figure it out. SEO specialists should be more intelligent and creative to get traffic. Marianne Sweeny shares many valuable insights about SEO and achieving high-ranking positions. Watch or listen to the…
70% of people are unhappy. How can we live a meaningful life and make a real positive difference in the world? Andrew Calderella shares his valuable insights from his book The Way. Watch or listen to the entire episode to learn a lot more. Wanna get more traffic? Submit your request on my website –…
Digital marketing depends on focusing and creativity because generic content can’t provide results. Marketers should search for something new and unique. Alex Macura teaches how to solve business challenges with the following questions: – How to build a Growth agency, deriving from the belief that if you don’t look at your funnel with a holistic…
Online competition is fierce. Many marketing channels are overpriced and overwhelmed. How to find customers then? Ryan Stewart shares his valuable insights by replying to the following questions: Where to start a cross-channel marketing strategy? How do you use multichannel marketing? What is a multi-channel distribution strategy? How to maximize cross-channel promotions? How do you…
Communication is everywhere: Job Home Friendships Let’s leave home and friendships because of personal attitudes. But communication in your job or business brings income, satisfaction and actual results. How to improve these skills? Angela Podolsky shares a lot of valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get…
Most content creators fail on social media. They simply copy influencers. It’s the wrong way. Be yourself. Use your strength. Corey Perlman shares a lot of valuable insights with the following questions: How to be yourself on social media? How social media helps you to be yourself? Why shouldn’t you be fired for expressing yourself…
Creating the right strategy is a must-have because of overwhelming generic strategies. Most content is dying without engagement. Ashley Faus replies to the following questions: How do you generate content ideas? What are the benefits of content marketing? How do you write a content marketing strategy? What is content planning in digital marketing? What are…
Technical optimization and UX are the foundation of SEO. 20% of visitors leave websites for each second of loading and Google does not rank websites with low speed. UX is also important because users have no time to figure out how to consume your content. Kathy Alice Brown shares her valuable insights in the following:…
Customers need attention! Or your competitors will replace you with that. Simple. Businesses should be customers oriented more than competitors oriented. Retaining customers longer cost five times less than acquiring new ones. Jamar Ramos teaches you how to improve internal and external communications as an agency. Watch or listen to the entire episode to know…
Digital marketing is a lucrative niche, but not for everyone. Most marketers use generic methods and don’t try to change obsolete methods. Scott Humphries shares a lot of valuable insights with the following questions: How to start a digital marketing career with no experience? How to start a sales career in digital marketing? Why digital…
1.75+ million businesses globally use Shopify in 2022. Shopify has many valuable features that help reduce expenses with web development and design. How is it good with SEO? Kevin Indig shares his valuable insights and replies to the following questions: How to get a Shopify site to the top of Google? How to blog on…
Google changes algorithms to satisfy users’ intent. UX is part of the process. How to draw a design that will rank in the top 10? Chisom Nwanonenyi shares value on the following questions: How to include SEO in your website design process? How to create a seo-friendly website design structure? Why responsive web design is…
Writing books demands skills, patience, and time. Having a valuable book doesn’t mean everyone will buy it because of so many other books. How to write and sell your books? Ben Gioia shares his valuable tips. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request…
Most successful entrepreneurs have stress issues. Elon Musk had a hard time in 2008 when the world crisis hit Tesla and other companies. Failing is the part of the process that brings a new experience and nothing else. People should use tools how to avoid stress. Sue Firth shares a lot of value and replies…
Businesses often achieve some level and can’t grow. How to keep growing and moving forward? Shel Horowitz shares many valuable insights with the following questions: How to increase the profitability of a small business? How do you collect the correct data for business growth? What helps analyze business performance profitability? How to increase the profitability…
Writing books takes so much time because of gathering information, writing drafts, editing, etc. It’s only one part of the story because marketing and selling are the second part. How to do it? Carma Spence shares her valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic?…
Many freelancers are dreaming to extend their businesses. Building a successful business is a hard process of hiring and managing the best specialists who can create a great product. How to do it right? Brock Murray shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more…
Case studies show unique ways of implementing SEO strategies. I love learning from them because of real successful examples. Wanna grow your traffic? Gordana Sretenovic shares valuable insights with the following questions: How to increase SEO traffic? How to drive massive traffic without SEO? How to forecast SEO traffic? What is SEO traffic value? How…
UX is the essential element in digital marketing. Search engines and social media platforms analyze UX to provide engagement according to users’ satisfaction. Gerald Murphy shares a lot of valuable insights and replies to the following questions: How do you change user behaviors to use a product? How do you understand a user? How do…
Getting the correct data is a must-have. Because customers are impatient to get what they want to get. Personalization is key. How to talk to your customers? Michele Kiss shares her valuable insights by replying to the following data: Tell us about the kinds of data you work with. What are some key skills for…
Sales are the fuel of any business. The primary goal for marketers and salespeople is to increase sales as maximum as possible. Wes Schaeffer teaches and replies to the following questions: What are the selling techniques? What is the secret to a fast sale? What is sales psychology? How do you survive a seller’s market?…
The era of lazy marketers is dead. It is not because of Google or Facebook with their sophisticated algorithms that only AI can fully understand. The main reason is fierce competition. Your competitors want to sell too. There are so many indirect competitors who need related traffic. Ben Rusk shares his valuable insights. Watch or…
Smart big companies sell to the target audience. How to find them? Rachel Ngom shares her valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Learn more about Rachel Ngom on the following resources: Website: https://www.rachelngom.com/ Linkedin: https://www.linkedin.com/in/rachelngom/…
Content marketing costs less than paid marketing and brings more. This marketing channel covers all stages of a sales funnel and increases the chances of sales in the bottom stages. How to create engaging content that covers a buying journey? Chandal Nolasco da Silva teaches you the best practices and replies to the following questions:…
I love real examples of getting traffic because there are so many obsolete or overwhelmed methods. That is why I read case studies on many recognizable blogs and think about how to adapt them with my preferences. Wanna traffic? Patrick Ward shares his valuable tips. Watch or listen to the entire episode to know a…
The era of lazy marketers is dead. Data is a new fuel that helps to create content for your buying persona. There are various methods of finding relevant data. Benjamin Kepner shares a lot of valuable insights and replies to the following questions: What are the types of digital data? What is a digital data…
Technical SEO is essential for any website. Technical errors can kill high-quality and valuable content because of low speed, broken links, indexing issues, etc. Google ranks websites in the top 10 with fewer technical errors because of the significant impact of UX. Olivian Breda teaches you how to fix technical errors by replying to the…
Getting high search performance is hard because of fierce competition. How to stand out from the rest and achieve high positions? Jamie Indigo shares a lot of valuable insights. Get answers to the following questions: What is one step that would improve the speed and performance of a web browser? How to improve web page…
Digital marketing has various directions. It’s literally impossible to know everything. How to find yours? Sam Dey shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Here is our sponsor – Ahrefs which provides SEO tools…
SEO is huge. There are so many different directions of On-page and Off-page SEO. How to learn and understand the basics? Fiona Blinco shares her valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Here is our sponsor…
SEO brings more traffic than any other channel. Competition for ranking in the top 10 is fierce. If you want to rank your website higher, then creating the right strategy is a must-have process. It is essential to unite SEO traffic with a sales funnel. Vlad Cristea shares his valuable insights. Watch or listen to…
There is a lot more online content that we really need. Most content doesn’t bring any engagement. How to create content that actually works? Elmer Boutin shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Here…
Local SEO is different from common methods. The foundation is the same: content, links, E-A-T, but methods are quite different. How to rank your local website? Jeff Riddal shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website –…
Marketing doesn’t help bad products. Innovative products are much better than existing products. How to build them? Damian Rollison shares his valuable tips. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Here is our sponsor – Ahrefs which provides…
Digital marketing doesn’t work without the right analytics. Because customers are impatient to get what they want to get. Kevin Hillstrom shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Here is our sponsor – Ahrefs…
Freelancing shares a lot of possibilities. How to earn with SEO freelancing? Nick LeRoy shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Here is our sponsor – Ahrefs which provides SEO tools and resources to…
Building and measuring KPI is always a demanding task. A successful business depends on examining the key performance indicators to take quick responsive actions accordingly. Over the years, marketers have implemented many tactics to improve their sales process. Three specific KPIs will help you better measure your success: A/B Testing Keyword Rankings & Traffic Product…
Technical SEO audits are an important part of a website’s SEO strategy. You can identify technical issues, such as broken links, 404 errors, and other technical problems that can affect your website’s performance. There are many tools available today that help you with your Technical SEO audit. These tools help you find all the possible…
Featured snippets get the first position. Many websites still ignore it. Take the chance. Himani Kankaria shares her valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Here is our sponsor – Ahrefs which provides SEO tools and…
Local SEO is a well-working channel with the right approach. How to achieve high results? Joy Hawkins shares her valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Learn more about Joy Hawkins on the following resources: Website:…
All websites have technical errors. High ranking demands fixing more errors than your competitors have. That is why important to find critical errors and fix them first. Ludwig Makhyan shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website…
Marketing partnerships are an excellent way to accelerate the growth of your business. They allow you to tap into the experience and knowledge of other companies, which can help your business grow exponentially. Partnerships offer a wide range of benefits for both sides, including increased revenue and lower costs. Here are some examples of how…
Social media is one of the most popular ways to grow your business. It has been proven that a company with a social media presence can increase their sales by as much as 300%. A study from Edelman showed that companies with more followers on social media had higher market share and profit. The study…
Customers don’t buy products. They buy stories. Apple and BMW create stories to sell products. How to write your story? Brent Dykes shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Learn more about Brent Dykes…
AI is not only the future. Many industries and companies use AI techs today. If your goal is to overcome competitors in the long run, then adapting faster is key. Leonard Apeltsin shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request…
Google is against AI writing. Most AI copywriting is only rewriting. Is it possible to create high-quality texts with AI? Chris Lu shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Learn more about Chris Lu…
An SEO audit is a must-have process. The goal is to analyze content that is relevant to keywords. You can perform a website audit with many different methods: – using free and paid tools; – manual analysis; – bug-testing; – data analysis; – learning customers. Watch or listen to the entire episode to know a…
Google considers the E-A-T parameters in website ranking. How to improve it if we have no exact score. Michael Lewittes shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Learn more about Michael Lewittes on the…
Website migration is painful. You can’t save the same metrics: ranking positions, traffic, and backlinks. But you can save as maximum as possible and grow a new brand. Katherine Ong shares her valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my…
Writing is art. A tiny percent of authors achieve a high level. How to write texts for a human and search engines? Maddy Osman shares her valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Learn more about…
Advertisement online is no longer enough. You can profit from various digital marketing methods with a lacking of budget. Invest in excellent services and high-quality products. Then find your USP, digital marketing strong sides, and create valuable content. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit…
The E-A-T parameter impacts a lot to the medical industry. Many websites can’t grow because of low expertise, authority, and trust. How to increase E-A-T? Watch or listen to the entire episode with Bryan Cush to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Learn more about…
Nobody knows what actually works in SEO. Google specialists sometimes confuse what AI ranks in the top-10 results. How to find the right way? John Morabito shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Learn…
Marketers need the right data. Because selling to everyone means selling to no one. How to find the right data? John Luck shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Learn more about John Luck…
Market research is an important tool for any business to use in order to understand the market and their competitors. Competitors are often a good resource for finding out what they do, how they do it, and what’s working for them. Companies should not rely solely on competitors research to understand the market. Instead, they…
Successful entrepreneurs hire the right people and create a positive environment. How to do it right? Tristan Wright shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Learn more about Tristan Wright on the following resources:…
Generic writing hurts more than helps. Writing is art. You should convince readers that you’re trustworthy and authoritative. How to do it? Rob Marsh shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Learn more about…
Personalization is a must-have in modern marketing. Most customers have no time to consume irrelevant content. They leave immediately and never regret it. How to personalize the marketing message by learning analytics? Matthias Bettag shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit…
High results depend on hard work. Do you have enough energy to work 12-16 hours a day? I hope you have. If you are not, then consume a new episode. Nathan Keisler shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request…
When should you focus more on paid traffic or organic? The short answer is that it depends on your business strategy and what your company sells. It doesn’t matter whether you use campaigns or pay to drive traffic to your website, but as a general rule of thumb, use your strong sides to start figuring…
SEO is an ever-evolving field and the only way to stay ahead of the curve is to keep testing. Many people believe that SEO is a game with an end goal of achieving the number one spot on Google’s search engine results page (SERP). However, there are many other ways to achieve success in this…
Marketing is huge. It’s not a good idea to cover the whole marketing. Priorities are keys. Become the best in one channel and grow with others. Alex Genadinik shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website –…
Social media competition is fierce. Is it too late to grow on social media? Ali Shah shares his valuable insights on how to get high engagement and sales. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/ Learn more about…
Content in Context is a new way of grasping and understanding the value of content. It is a shift from the traditional content marketing model that focuses on delivering content to an audience. The future of content marketing is not about delivering content, but about understanding what your target customer wants and providing it to…
One of the most used words in marketing is “TBD”. It was coined by Thomas Wilcox and Howard Shatz in 1985. TBD (To Be Determined) is a marketing term describing a specific market segment or category that has not been defined through the use of market research. Although it has gained currency as a part…
Case studies have been a crucial part of marketing for years and have helped brands in their growth process. If you are just starting out with your business, case studies can provide the necessary credibility to get – and keep – your customers. A case study is a written report that outlines the experiences, challenges,…
A podcast is a great way to reach your goals: – new customers; – grow an audience; – build relationships. So, how can you make it grow? Podcasts need a lot of work and time. There is no way to make them look professional. Learn how to manage your podcast with Daniel Burstein who has…
Content marketing is a must-have today because customers want to get value first and don’t buy from unrecognizable brands. That’s why content marketing plays a huge role before other marketing methods. It is a process of creating and distributing valuable and relevant content that will help in generating traffic to websites. Content marketing has been…
What makes a community strong is to have a community-lead growth strategy. In fact, there is no single best way to grow your followers. Most of the followers are made up of individuals. So, it is necessary to grow them to create a bigger community. In this talk, I will discuss about how you can…
One of the key factors in reaching out to your audience is through social media. With the help of platforms like Facebook, Twitter and Instagram, one can reach a wider audience considering that people are increasingly becoming less reliant on television and publishers. Some companies use these platforms as a means for interaction with their…
There are thousands of factors that influence the success of an SEO campaign. Online marketers can count on one hand the number of factors that drive traffic to their sites. Bad SEO dosages, poor content, low brand awareness and clicks- not to mention spam and phishing attacks – are all typical problems faced by online…
Wix works well for webmasters who have no time to find and handle a team of designers and web developers. How then to win an SEO game? Mordy Oberstein shares his valuable insights. Watch or listen to the entire episode to know the answers to the following questions: How good is Wix SEO? How to…
SEO demands non-standard methods. Because SEO is more complex than content and links. PR is another channel that helps with SEO as well. Especially, it’s crucial for YMYL (Your Money Your Life), building trust and authority. Watch or listen to the entire episode with Matt Bertram to know more. Learn more about Matt Bertram on…
SEOs should predict the future. It’s the chance to overcome competitors. Consider new techs faster than traffic and sales are yours. Mike Blumenthal shares his valuable insights on our podcast. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Here…
A tiny percent of all content works well in SEO. How to jump on this boat? Noah Learner shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/ Here is our sponsor – Ahrefs which provides SEO…
Digital marketing is huge. You need to have the right strategy and implementation. Stephan Spencer shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Here is our sponsor – Ahrefs which provides SEO tools and resources…
Link building is the hardest part of SEO. Press releases help to get authoritative and relevant links with the right strategy and implementation. How to use it? Tony Peacock shares his valuable insights to learn more. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request…
Many startups are growing with the right investment. How to find investors who believe in your idea? Ben Nasarin shares his valuable insights. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/ Here is our sponsor – Ahrefs which provides…
The days of just using print advertising for eCommerce companies are over. Google and Facebook are also becoming big players in the game of paid advertisement. In order to maximize their profits, eCommerce companies should use both channels to create a good ROI on their marketing efforts. Advertisers that don’t have enough budget to invest…
SEO is a quickly-changing field. Most methods are obsolete. How to avoid old-fashioned techniques and find something that works for you. Sourabh Rana shares his valuable tips. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on my website – https://unmiss.com/. Here is our sponsor…
Customer research has been a key strategy for the companies to meet their end goal. They use customer research tools like surveys and social media to understand their customers and gain the insight on the competition. As more and more technological advancements are made, more businesses have realized the need to use AI in order…
Google Search Console (GSC) is a must-have tool. How to get all the important data? Agnes Bungsy shares her valuable insights. You can learn how to improve search results. GSC provides the most accurate ranking positions. Many features analyze the quality of your content. Users can submit all their requests for a specific search. Agnes…
New products are always a big challenge to develop. How to launch marketing campaigns? Andrew Deutsch shares his valuable insights. Marketers create the right image, target customers, establish brand values and develop sales strategies. It is essential to analyze customer needs, identify their wants, and explore possible options. Make sure that your new product has…
SEO is fierce. Wanna win this competition? Dave Davies shares his valuable insights. The world is changing, and so must be the SEO process. Here are some of the major changes in the world of SEO that you should know as an SEO professional. For many years, search engine optimization was only a tool to…
SEO works well if you use a holistic approach. How to find it? Firuze Gokce shares her valuable insights. In the future, SEO will have to be considered in a holistic approach, which takes in demographics, customer behavior and company goals. Segmentation is the best way to optimize content for specific audiences and deliver the…
Most online projects fail because of the wrong strategy. How to create yours? Alison Ver Halen shares her valuable insights. A content marketing strategy is the most important part of the plan. Without one, startups and small businesses will not be able to attract customers or achieve their goals. A content marketing strategy’s main focus…
Email marketing brings +40 times more revenue than expenses. How to jump on this boat? Alif Huq shares his valuable insights. Let’s dive in. Email marketing has gone through a major change in the last few years because the volume of emails sent is increasing by around 20% every year. A lot of people are…
In the near future, the key to becoming an asset of your business is technical SEO. With the rise of the internet, business was able to increase significantly. Despite this, there is still no exact figure for how much revenue companies were able to generate. There were two main reasons for this: Firstly, customers are…
SEO is searching for ways to align more with product than marketing. Because the product is the company’s most important asset and they need to invest in all types of digital channels to get the most out of it. The SEO industry has been growing by leaps and bounds with every passing day and that…
Google has been trying to make the search experience more readable and customized for users. This includes changes to their algorithms, rearranging the SERPs, and having an easy-to-use interface. There are still a lot of mistakes that negatively impact Google’s search results. The most common mistake seen in the rankings is over optimization. If you…
Social media has grown to become an integral part of our daily lives. It helps us connect with other people, staying up to date on current events, and finding new hobbies. Social media is a powerful tool in personal development because it allows us to learn from other people’s mistakes and successes. It also gives…
Google has many parts to its algorithm. However, the focus that everyone should be thinking about is their discovery algorithm. Google discover is another step in the evolution of Google Hummingbird and the shift from search based on keywords to a more holistic system that takes content quality into account. Sergey Brin said, “and content…
In many companies, B2B marketing is a complex and difficult task. It is often challenging for the executives to make a decision regarding product features and packaging. Sometimes they even forget to think about consumer experience as well. Digital Marketing Agency works with medium-sized companies as well as large ones such as Microsoft, Intel etc.…
The digital marketing space has a lot of competition. Therefore, the owners of agencies and digital marketing firms want to make sure they are not left on the sidelines while their competitors do all the work. That is why they need to create integrative strategies which combine search engine optimization with social media and other…
It’s not just the keywords that are used to rank on the app store. The #1 most important factor is how it looks in users’ eyes. Unfortunately, there is still a lot of misinformation about SEO and how to rank apps. The Apple App Store runs on the same search engines like Google. If a…
When you want to buy or sell a business, you need to start from both sides – marketing and sales. First, you need to create your business model. You should think about how the company will be distributed, its target group and various channels of marketing. Then you need to make sure that your product…
Sales Development Leadership and Teams are the most important roles in a sales development department. These teams are responsible for the success of a company’s sales efforts. When it comes to sales leadership, the most important skill is that of being able to build and maintain a team. Without a team, there is no success…
There are many ways that digital marketing agencies can grow in the future. It’s up to you which way to choose. Consider a few well-working directions: Use AI marketing tools to boost your effort in marketing. Partner with bloggers. Partner with other agencies for content creation and distribution. Develop new, innovative services for customers. Use…
Link building is the process of acquiring links to your website from other websites. It is an essential part of SEO and helps in ranking higher on search engine result pages. Link building techniques have changed significantly in the past few years. With the rise of social media and new platforms, there has been a…
UX (user interface) is not a technical term. It is one of the most important aspects in any user-centered design. The traditional approach to UX design by designers involves building hardware and software, which are usually very complex systems. Google’s core values value simplicity and clarity at the heart of their operation and a smooth…
Influencer marketing is a powerful marketing strategy. This marketing enables companies to grow their customer base through influencers in the social media sphere. The number of people who use influencer marketing is significantly increasing. You can find this type of business model in many industries, but if you want to be successful then you will…
Content marketing is a dynamic and highly competitive field. It requires a lot of effort to create relevant content for your target audience. The main objective of SEO is to get more traffic to your website/blog/portfolio. The more people that visit your site, the more chances they have to convert into customers or subscribers. SEO…
English SEO is overwhelmed and overpriced. What about other countries? Diana Martins shares her valuable insights about Brazil. Watch or listen to the entire episode to know the answers to the following questions: Which methods work well in Brazil? How international companies should take this trade? How to find local SEO specialists? How to create…
In a digital world, webmasters buy backlinks because of feeling to rank high and fast growth. It’s forbidden in Google. That is why buying backlinks is a risky strategy. Link building is a very important aspect of SEO. Earning links through search engines isn’t just a matter of buying them. You should put the time…
SEO is an immensely complex, extremely important field. It impacts and change more industries, companies and even day to day lives than any other industry. The fastest growing industry of today, technology has enabled us to build business utilizing social media brands more efficiently, artificial intelligence are driving human bias toward solving challenges of machine…
Marketing professionals are aware of digital transformations. Business environment is changing fast where AI plays an important role. Marketers often adapt and move forward with new approaches. Digitalization forces large organizations to remake their marketing approach in the product positioning phase guided by a holistic digital stack. Digital marketing needs to get deeper and better.…
Connecting with customers is one of the most important aspects for any business. It can be done by understanding their needs, listening to their feedback and providing them with a solution. The idea that we need to connect with our customers is not new. In fact, it has been around since the beginning of time.…
Search data is an important source of information for businesses. It can help them in making decisions and understand their customers better. The search data for business outcomes is a new segment of the search data that provides insights about what people are searching for when they want to buy a product or service. This…
Humans are still dominating in the world today. AI and robots might replace them one day. Who knows!? Leaders need organization in order to realize goals. They have needs and wants to do things that other people do not and when we aim to achieve something or solve a problem, we need humans with need…
Podcasts are growing. How to jump on this field and earn money with that? Benjamin Shapiro shares his valuable insights. Watch or listen to the entire episode to know the answers to the following questions: 1. How to start a podcast? 2. How to find speakers? 3. Which tools to use for podcasting? 4. What…
As digital marketing has become a necessity for any business, it is important to understand the different channels and how they can be used in harmony. SEO is the most important part of digital marketing. It should be considered as all about ranking, conversions, and fans. SEO can be done through various channels like social…
The food blog industry is one that is full of trends. Web searches produce highly lucrative returns from these bloggers. Truthfully, there isn’t much to be predicted for the future of this niche. Much like its dominant ranking in Google search results, food blogging is currently still a fledgling discipline that has yet to see…
Internal links have been around since 1996. It is the staple of SEO. Relatively fewer users typically click on external links, however adding more internal links can improve your website’s search engine rank. Internal links can also be used when designing websites in order to visually prop up more effective content architecture. With an improperly…
Conversion rate optimization is the process of optimizing a website or app to increase the number of conversions, or in other words, to increase the number of visitors who convert into customers. The most important part for CRO is that your strategy should be tested and validated before you implement it. You need to check…
Local SEO covers 46% of all search traffic. How to optimize for local SEO? Greg Gifford shares his valuable insights. Watch or listen to the entire episode to know the answers to the following questions: What is the main difference between local and generic SEO? How to create content for local SEO? Which mistakes are…
LinkedIn is a great platform to connect with professionals and employers. It’s also a great way to build your online presence. If you are looking for more leads, you can try using LinkedIn ads. LinkedIn ads are a great way to promote your business or brand and target the people who may be interested in…
Affiliate Marketing is the best source to find leads. Agree? Not? Take a look at the affiliate marketing proliferation in recent years. Because it’s super easy and “people only want 1 thing” – they can buy, sell and train affiliate programs that generate quite a lot of profit. There are some big names marketing on…
Technical errors stop your website growth. How to find them? Adem Yıldız shares his valuable insights. Watch or listen to the entire episode to know the answers to the following questions: In order to have a healthy website, how do you prioritize the most critical problems to the least critical ones? Is just using technical…
In the next five years, the top 100 companies on Google will be replaced by a new set of companies. The reason for this is that Google is constantly updating its algorithm. This means that if you want to outrank a billion-dollar company on Google, you need to focus on SEO and content marketing. This…
Account-Based Marketing 2022 is an emerging marketing strategy that combines the best of digital marketing and traditional marketing to create a comprehensive approach to customer engagement. It uses customer data to identify and target customers through various touchpoints and digital channels. With more companies moving towards ABM, there are more opportunities for writers in this…
Bloggers are looking for the right sponsorships. Companies are looking for new ways of getting customers. How to help them to meet each other? David Tintner shares his valuable tips. According to a data report by Revcontent, “only 38% of content ever makes it onto social media or any other channels where they can start…
The future of marketing is all about influencer marketing. It is a powerful tool that can help businesses grow. The most important thing to remember when it comes to learning influencer marketing is that it’s not about how much money you spend, but rather how well you invest your time and resources. Learning how to…
Market research is an important part of marketing strategy. It helps marketers to understand the market and make decisions accordingly. One of the most important aspects of market research is the conversion rate. Conversion rate is the number of transactions that are generated by a specific marketing campaign divided by the number of people who…
SEO is a game of prediction. It is not easy to predict the future of SEO because Google constantly changes its algorithms. However, it is possible to predict the direction the search engine will take in the next few years. The most significant SEO trends in 2022 are mobile SEO and content marketing. Mobile SEO…
SEO is flourishing. Google has been making huge changes to its search engine to keep up with the mobile revolution. Cindy Krum is trying to predict the future of Google search. This is where AI writing assistants come into play. These tools can help generate content at scale and make sure that businesses are still…
SEO for news publishers is different from common SEO. How to get this traffic? Barry Adams shares his valuable advice. Watch or listen to the entire episode to know the answers to the following questions: why is it important? what’s the main difference with common SEO? How does Google treat news in its ecosystem? Which…
Websites with more related pages outrank others. Why? Because pillar content increases strength with interlinking. James Scherer shares how to do it right. A pillar and post content strategy is a content strategy that focuses on the content pillar and then organizes the content into posts. This type of content strategy organizes the content into…
Content marketing is recognized as a vital part of search engine optimization. It helps you in understanding your customers and eventually increases ROI on your advertising efforts. Not all marketers are familiar with the process of keyword research to connect the two clearly. The way the SEO is mixed throughout your content can assist in…
There has never been a better time to be a podcast producer. The podcast has emerged as a prime working space for marketing your product or service. Despite the rise of the popularity of podcasts, many businesses cannot afford brand-sponsored content. This is where podcast marketing comes into play. It is important that you find…
The early days of SEO are over. If something works for a long time, it doesn’t mean it works forever. Anything that increases the quality of content found on your website is worth experimenting with. Then what is the role of SEO today? The way things are done in this field might be changing. We…
A deep analysis is a must-have for SEO strategy. How to craft a well-working strategy. George Chasiotis shares his valuable insights about the different components that make up an SEO strategy and turns it into an ultimate step-by-step checklist. The steps are adjusted accordingly to suit the needs of all types of businesses that are…
SEO is evolving fast. How to learn new algorithms fast? Chris Palmer shares his valuable advice on the following: – Learn about SEO 2022 so that you can proactively approach SEO for your company’s strategy next year; – Build SEO content: written or whiteboard presentations, to prep audiences and prospects prior to a product launch;…
Content marketing provides high results. How to create the right strategy and implement it right? Learn almost anything from strategy to planning in this episode. Pick the right topics, content pillars, structure for different pieces of content, content promotion, distribution, etc. Yaagneshwaran Ganesh replies to the following questions: How to create a content marketing strategy?…
Most customers don’t buy from unrecognizable brands. Having strong brand recognition is a must-have. Jarrett Thomas shares his valuable insights with the following questions: Why is branding important in marketing? What is branding strategy in marketing? How to choose the right branding strategy? Do we need to combine personal and business brands? Which tools help…
SEO managers lead the whole team in the right or wrong directions. How to figure out which direction is right? Tyson Stockton shares his valuable insights. Managing big websites is hard because so many pages demand attention. Big companies have search management, advertising budget allocation, and a bidding team to manage all these aspects. Listen…
SEO is vital to success. It’s a great channel for generating revenue. Webmasters need to work on their SEO process as a regular part of operations with the following: – content marketing management – effective keyword research – selection tools – link-building techniques. Many business owners are realizing they cannot entirely execute on small or…
How to grow a startup when your competitors have unlimited resources? David Horesh shares his valuable insights. Watch or listen to the entire episode to know the answers to the following questions: Setting expectations: KPIs: revenue and pipeline; not likes, comments, and shares. Know your ICP (ideal customer profile). Everything starts from their pain. How…
SEO is growing. That’s why more and more SEO agencies and freelancers join this niche. How to stand out from the rest and find your direction? Nathan Gotch shares his valuable insights with the following questions: How to find the main focus of the business? How to hire the right employees? How to cooperate with…
Link building is the hardest part of SEO. Because you can’t force bloggers and journalists to link to your content. You don’t need to force because providing a strong reason provides high results. Zhe Scott, The SEO Queen shares her valuable insights on how to get high results. Watch or listen to the entire episode…
SEO is a long-playing game with extremely high competition. How to win this game? Peter van der Graaf shares his valuable insights with the following questions: How to be #1 in Google? How to compete with authoritative websites? How to find responsible SEOs? How to create the right strategy? How to provide an SEO audit?…
People spend +30 minutes a day on social media. Catch them! Sell your products with the right methods. Garrett Mehrguth shares his valuable insights. Watch/listen to the entire episode to find the right strategy and implementation. Check out the brief insights. Businesses and people can reach their customers who already have a digital footprint by…
SEO tools save so much time creating the right content strategy. Here is the problem. Most content creators don’t use all the useful features from multi-functional tools to get generic data that is not enough for deep analysis and well-played campaigns. Sam Oh shares his valuable insights about underestimated features that lead your marketing campaigns…
SEO works well if you have priorities. Michal Suski uses the 80/20 rule to win ranking positions. Wanna know more? Watch or listen to the entire episode until the end. You get answers to the following questions: What is the 80/20 rule in SEO. How to implement this rule according to your preferences. How to…
Paid marketing provides quick results. Here is the problem. Paid ads cost a lot. Carmen Ballock-Bunt shares her valuable insights on how to win this game. Paid marketing refers to setting up advertisements, promotions and sponsorships. Paid media is an essential part that businesses need when it comes to marketing and advertising their business. However,…
SEO demands high-quality content. How to create such content and move fast? Dimitris Drakatos shares his valuable insights. The focus of content creators is to rank higher in search engines for a specific keyword. One of the most significant ways to rank high in this era of mass competition is through content creation. Quality and…
SEO is not a competition between big brands with huge resources. SEO is a long-playing game between smart webmasters who use the right strategy and implementation. Bernard Huang shares his valuable insights on how to find the right way. Listen to the whole episode to learn a lot of valuable insights. SEO is a role-playing…
How can advertisers win at PPC? Everyone has access to the same cutting edge automations from Google? Frederick Vallaeys shares about the concept of automation layering and why it’s invaluable to help advertisers do better in the age of automation. Advertisers love to win and they know it is possible with automation. Automation is key…
AI is not only for big tech companies. Content creators at any level actively use them. It’s a must-have if you want to overcome competitors and save your time. Jeff Coyle shares his valuable insights on how to use them in SEO. Listen/watch the whole episode to learn more. SEOs need to keep up with…
LinkedIn is one of the most popular social media platforms for professionals. How to achieve high engagement, traffic and sales? Viviana Munoz shares her valuable insights. It is a place where we can connect with other professionals, find new jobs, and more. Businesses are using LinkedIn to reach out to potential clients, find new employees,…
Most webmasters set up Google Search Console and forget about other great tools. Bing Webmaster Tools is a free SEO tool that helps you monitor your site’s performance, search queries, and crawl errors. Today, it’s a must-have. Get insights into how your site is doing in the search engines and helps you diagnose problems with…
Social media data is a valuable source of information that can be used to understand and predict the behavior of consumers. The use of social media data is a new way to measure what people like and dislike, how they feel about certain topics, and what they are talking about. This data can be used…
There have been a lot of changes that SEO has gone through since the early days. From owning your own SEO website and implementation to doing a demand management strategy, getting an inbound marketer, or building your own SEO strategy. We can now predict that search engines would use personalization techniques to get their target…
Although most professionals use LinkedIn to network with other professionals, these connections are not always fruitful. Instead of relying on traditional personal marketing tactics of reaching out in person, most people now rely on Linkedin – entrenching their brand and attracting customers. Companies can use networks like LinkedIn to grow through targeted content marketing, personalizing…
E-commerce SEO is extremely competitive. How to choose the right strategy and get results? He helps e-commerce stores increase organic sales and grow brand awareness with my years of experience and results with e-commerce SEO. He worked with the biggest brands in the world: – Lifehack.org – Otrium And many more. He’s taken underperforming e-commerce…
Generic SEO methods don’t work without the right strategy and implementation. How to find the correct way. Michael King shares his valuable insights. He’s an international award-winning marketing thought leader and technologist with specific expertise in SEO. His company helps organizations and executives master their growth marketing initiatives through strategic planning, well-optimized search solutions, and…
LinkedIn has a high organic reach. How to get more engagement. Mike Holp shares his valuable insights with the following: How to optimize your profile. Selling online Getting high visibility. He is a digital nomad, photographer, entrepreneur, and remote work consultant currently based in Koh Samui Thailand. Learn more about Mike Holp on the following…
Online competition is huge. How to get engagement in this overwhelmed world. Gresham Harkless shares his valuable insights. He helps to build the foundation for digital marketing strategy. His philosophy is helping organizations build a “Media Company”. He also manages a B2B brand with loads of content including blogs, audio and video called CBNation.co which reaches…
Social media gives good opportunities to earn a lot. How to take them? Ali Shah shares his valuable insights. He enjoys working in analytics and product management. He has helped companies like A&W, Hootsuite, Postmedia, Copper, and more extract actionable insights from their web/mobile analytics. He specializes in Google Analytics, Google Tag Manager, and Firebase…
Nobody knows what exactly works. Top experts analyze getting results and work hard to improve it. Let’s unhide the way how to do it fast. Agnieszka Bungsy shares her valuable insights. She is a senior analytics manager with 13 years of both managerial and hands-on experience working within data/analytics teams in high growth businesses in…
I love reading books. Because they lead in the right direction. Ben Gioia shares his valuable insights. Loving-kindness and service are the names of the game. He has been on retreats for 129+ days of silent meditation. He made friends with death from three years of volunteering at a hospice. He taught English to Tibetan…
Customers are more clever than ever. Brands are growing if they increase TRUST. How to win this trust. Joshua Estes shares his valuable insights. He is a partner and founder at Estes Media. He helps companies generate qualified leads with digital marketing strategies that drive inbound engagements and conversions. His agency does this by focusing…
SEO is a long game that demands the right strategy and implementation. Experts lead in the right direction. Don’t overwhelm – outsmart. Bill Slawski shares his valuable insights. He is the Director of SEO Research for Go Fish Digital, where he helps guide clients on award-winning industry campaigns involving: – Search Engine Optimization (SEO) –…
LinkedIn has 800 million users. The engagement rate is much higher than on Facebook. How to get this engagement. Create content that people wanna consume. Mike Weiss shares his valuable insights. – Learn the 18 steps to convert your LinkedIn profile to be the ultimate lead generator – Create winning content posts that will generate…
Digital marketing covers many different types of marketing. How to build a team and provide the high-quality services online. Gareth Morgan shares his valuable insights. He is the founder and MD of a digital marketing agency, which means he is having a crisis of identity. Digital agencies are struggling to stand out in what has…
Digital marketing is huge. It’s hard to cover all aspects. Choosing priorities is key. How to find them? Shane Barker shares his valuable insights on the following: Choosing the right digital marketing channel. Learning competitors. Satisfying customers. Standing out from the rest. Considering users’ intent. The thing about consulting is that without implementation and execution…
The success of your marketing strategy is your client. It is important to know your clients and their needs. Marcin Chirowski shares his valuable insights. He is the Founder of GrowthTurn.com He helps B2B SaaS companies grow their revenue with SEO & Content Marketing. His clients are seeing triple digits growth. He’d love to chat…
Salespeople often distrust marketers. There are many reasons why. High results depend on a cohesive job. Mike Phillips shares his valuable insights. He’s a passionate marketing strategist with over a decade of progressive cross-functional experience in sales, marketing, and growth strategy. His background also includes: 1) An education in engineering 2) Working for multiple startups…
There are 1,8 billion websites online. Most of them have no organic reach. Is your goal to get traffic and sales? Then create a website that helps you achieve high results. Paul Garcia shares his valuable insights. He is a partner with agencies that either have so much work that they can’t keep up, or…
SEO is a long game that demands the right approaches. How to find them? Firuze Gokce shares her valuable insights. She has $29 million gross sales by affiliate marketing in North America and Europe. Marketing strategist and visionary for optimizing and monetizing diverse digital channels. Oversaw product marketing and SEO for Affmeter and Wishica. Passionate…
Digital marketing has many specializations. Managers can lead various marketers in the right direction. John Luck shares his valuable insights on how to handle the process. He fixes broken digital! For over a decade he has grown some of the UK’s largest employers through digital marketing. He manages websites (content, analytics, CRO, SEO), data, CRM,…
Paying attention to priorities is key. Wanna sell more? Then learn from Brian Burke who shares his valuable insights. He founded SellYourMac.com over 10 years ago to create a fast and trusted way for people to buy and sell their Apple products. They are #1 rated in the Apple trade-in industry. They are fortunate to…
Online competition is fierce. Big brands use their power, authority and trust. How to compete with them? RJ Huebert shares his valuable insights. He is founder and managing principal at HBT Digital Consulting, a digital marketing firm based in Pittsburgh, PA. As an experienced Marketing leader, he focuses exclusively on improving the online identity of…
How to learn and listen to your customers. James Wilson shares his valuable insights. He is Co-Founder of reUser, a company implementing closed-loop systems to help organizations replace single-use packaging with durable containers that can be cleaned and reused. He has experience leading software applications and most recently led a team to develop an event…
+30% are hacked. How to protect yourself? Sumeet Kukar shares his valuable insights. He is passionate about enabling the second growth spurt. That’s why he founded Arascina. Sumeet brings a rare combination of experience from academia, technology, industry, and consulting and was awarded the winner of Australia’s Emerging Leader of the Year 2019 (Bridges COBA).…
How to create a strong brand recognition? Dino H. Carter shares his valuable insights. You probably thought that branding is logo design and website design – WRONG! You might think that a brand is the name of a company or product – WRONG AGAIN! If that was true Dino wouldn’t be able to help his…
Customer research is an important part of marketing. A deep understanding of your customers contributes to your success. Ryan Paul Gibson shares his valuable insights. He helps B2B marketers run better customer research interviews. After working with him you will have: 1) A list of the business triggers & motivations for your target buyer (ICP).…
Our main audience is people. We must write for people who`ll read our content, not just parse it. Shari Berg shares her valuable insights. She is an award-winning writer with more than 24 years of experience. For the last 14 years, she has provided content writing, public relations, copy editing, copywriting, blogging, and website management…
Creating content from scratch is time-consuming because there are many great websites that you can buy. How to find them? Derek J Huizinga shares his valuable insights. He is originally from Michigan and now he is located in Orlando, Florida. Acquisition and business analysis are what he does. He spends his time reviewing and acquiring…
Wanna sell on social media? There are many ways to do it. Jarrett Thomas shares his valuable insights. He has been in digital sales for close to 10 years and has experience selling Display advertising, SEO, Saas, programmatic Ads & Social Media Analytics. He is more than a sales quota, he is a father, brother,…
Emails still bring a lot of sales and more than many other channels. How to get high results with email marketing? Alif Huq shares his valuable insights. He is a digital marketing specialist specializing in email marketing automations, social media content creation, copywriting, funnel building, and content marketing. He is super passionate about generating leads…
AI helps to personalize your messages because most customers ignore templates. How to do it? Dr Djamila Amimer shares her valuable insights. She founded Mind Senses Global to help businesses and organizations apply Artificial Intelligence (AI) and unlock its full potential. She is an experienced business leader and an entrepreneur with a broad range of…
The era of lazy marketers is dead. How to learn marketing? Sam Frymer shares his valuable insights. He was named by LinkedIn as having Top Editor Pick content. He is also an avid candidate and employee experience advocate and has published a library of pieces on those topics. You can find his work in the…
Writing is a skill that can be learned. How to do it? Geoff Strauss shares his valuable insights. In March 2020 he made the leap from just writing to being a professional writer. He bought a book on how to be a freelance writer, read it, made a business plan, and started making moves. He…
You might have a lot of products. How to choose priorities and manage them. Chetana Desai shares her valuable insights. She is creative by Heart, pragmatic by the brain, and Tech-Biz leader by Experience & Education! ™️ She is Senior Product Manager at Microsoft and Founder and Host at Gritty Serendipity. As a lead PM…
Struggle to find the right employees? So, change methods. Amanda Beth Normine shares her valuable insights. She is a managing partner at Normine Lombard. Amanda cut her teeth in the housewares industry and worked for 7 years at a well-established contingency firm serving consumer goods which spanned the entire product space. She decided to take…
How to optimize for SEO? Trevor Stolber shares his valuable insights. He has been doing SEO for over 20 years, basically ever since there have been search engines he has been doing SEO. He loves seeing how the industry has evolved and what people do to try and game Google. His strategy has always been…
Wanna sell more? Ryan McCotter shares his valuable insights. He is an experienced account executive with a demonstrated history of working in the Software industry at Tenacity. Skilled in Business Planning, Sales, Management, Marketing Strategy, and Digital Marketing, Account Management. Strong sales professional with a Bachelor’s degree focused in History/Political Science/Philosophy from Rutgers University. First…
Many new startups appeal. A tiny percent of them are growing. How to increase the growth with your story? Megan Cunningham shares her valuable insights. She founded Magnet Media 20 yrs ago as a pioneer in brand storytelling. Magnet’s mission is to tell stories that matter. Magnet believes that the best way to drive measurable…
Manual jobs are dying. AI and robots will replace it soon. Creativity is the best way to go. How to develop these skills? Ipek Williamson shares her valuable insights. She is an Insight Coach. She helps you connect with your confident self and authentically express your creativity. How does she make this happen? By providing…
Wanna get the same productivity with remote employees. Learn how to do it the correct way. Teresa Wornstaff shares her valuable insights. She has been on both sides of the management table. As an employee, she worked for managers who simply didn’t understand how to lead, empower, communicate and collaborate. As a manager, she developed…
Brands wanna sell. Because sales are fuel to develop and innovate. How to do it? Dale Harper shares his valuable insights. He is an analytical digital marketer who has two years of agency experience using both paid and organic marketing strategies. He has helped multiple new eCommerce and service companies scale from $0 to over…
Most projects fail because of chasing the wrong goals. They try to copy competitors. Skip it. Jahmar Gale shares his valuable insights. He is a Certified Scrum Master (CSM) with proven servant leadership and analytical skills. He has experience in facilitating and coaching multiple software development & marketing teams. He is very goal oriented and…
Social media is overwhelmed. How to get results? Neal Schaffer shares his valuable insights. He helps businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. One way in which he does so…
SEO results depend on teamwork: designers, copywriters, SEOs, editors, content managers, web developers. How to control and organize them? Sara Taher shares her valuable insights. She is an SEO Manager, having been doing SEO for over 7 years. Love what she does and it shows on a journey to optimize the internet, one website at…
Wherever you’re, there is the way. Keep going ahead to overcome all obstacles. Eddie Pabon shares his valuable insights. He is deeply passionate about inspiring others to overcome pervasive patterns of self-destructive behavior caused by trauma. He has devoted over 15 years to implementing, building, and sustaining behavioral health programs for diverse communities in NYC.…
Wanna achieve your dreams? I do. Nathan Keisler shares his valuable insights. He is a Co-Founder, Dream Leader, Visionary at The Dream Leader Institute. His team wants to change the world! Simple as that. His dream is to create a movement of people with a new culture, fresh perspective, and hearts to see everyone thrive…
Wanna grow on social media? Everyone wants. Madalena (Maddie) Costa shares her valuable insights. She is a Growth Marketer, Global Speaker, Course Creator, Social Media Manager. She is the go-to person when it comes to transforming a business you are proud of, with the growth you are ready for. She’ll help you generate more business…
We live in a world with many stress issues. How to overcome them? Dr. Marilyn A Scott shares her valuable insights. She is CEO at Healthy Living with Marilyn. Having a global International Internet Radio Show with 300k listeners and soaring, she provides a platform for people who desire to get their word out to…
How to get high results for eCommerce SEO. Let’s unhide it. Dave Anderson shares his valuable insights. He works at Depop as the Senior Technical SEO. Dave has over thirteen years of SEO experience, with extensive Technical and eCommerce expertise. He is the father of 3 beautiful children. Learn more about Dave Anderson on the…
Most businesses have no documented marketing strategy. That’s why results are far away from the best. Andrew Deutsch shares his valuable insights. He is a multilingual Marketing Leader with broad based expertise galvanizing teams to develop innovative and effective strategies. Spearheading innovative campaigns proven to drive demand and cultivate sales success in highly competitive companies…
We live in a world with many things that stress us out. How to overcome it? Alex Blake shares his valuable insights. P.M.A. Obviously! (Positive. Mental. Attitude) was setup in 2020 with the ultimate goal of suicide prevention. From personal mental illness struggles for over 15 years, he has been in recovery since an attempt…
Storytelling provides the best possible results. How to adapt storytelling in your marketing? Francisco Mahfuz shares his valuable insights. If stories could make an awkward, unpopular kid cool (even if only for a while) and give you a reason to get out of bed in the morning, can you imagine what they could do for…
Higher conversion rate = more sales. Simple. How to improve CRO? Khalid Saleh shares his valuable insights. His company (Invesp) and he have helped hundreds of well-established brands and fast-growing startups increase their online sales through AB testing. He shares his thoughts and observations abt marketing and business strategy in conferences around the world such…
Freelancing is overwhelmed. Most customers don’t buy from new freelancers that have no ratings, reviews, a huge portfolio. Let’s get it. Adriana Samra shares her valuable insights. She is a freelancer web designer with 20 years of experience designing and building custom websites and web applications. She works primarily with Brazilian-owned and managed small businesses,…
Wanna get sales now? Set the right PPC campaigns. Mike Williams shares his valuable insights. He is the CEO and Co-founder of Jetstream and a Facilitator of the Alacrity Academy Digital Marketing Bootcamp. In his current roles, Mike works to help companies grow through scalable digital marketing strategies and initiatives and help develop up-and-coming leaders…
Clint Hankinson shares his valuable insights. When you’re building or growing a business, you need to craft a solid, creative strategy that communicates your message to your ideal audience in a way that resonates – to craft a brand that makes people want to jump on board and experience what you’re promising. That’s what Clint…
PPC helps to sell now but it’s not always the case. You should use various channels before jumping to paid marketing. Masood Akbarzai shares his valuable insights. He is an entrepreneur and a polyglot consultant with a diverse portfolio of experience in business intelligence, digital marketing, algorithms, data intelligence, eCommerce, and integrated financial and management…
People aren’t leaving bad companies. They are leaving bad bosses who can’t create a positive environment. Let’s learn how to do it. Jonathan Dunn shares his valuable insights. He is an Executive and High Performance Coach who helps leaders and businesses reach the greatest-versions-of-themselves. Jonathan coaches’ individuals and corporate teams to become fully engaged in…
Never stop learning. Coaches provide a great job with that. How do they coaches learn? Gerard O’Donovan shares his valuable insights. He is the founder and CEO of The Noble-Manhattan Group. Europe’s premier and longest established professional coaching and coach training organization. The Founder of The ALPHA Group- the leading Peer to Peer group to…
The Travel industry demands special skills. Are you working in this field? Then listen to the whole episode. Danene Dustin shares her valuable insights. During the ’70s, when living abroad was rather atypical, her parents made a bold decision to move her and her siblings across the globe, far from everything and everyone comfortable and…
All brands want to sell today. Product marketing provides high results if you set up the right settings. Online competition is fierce to forgive your mistakes. You can’t avoid mistakes but you can avoid most of them. Jared Kligerman shares his valuable insights. He led the team at The Think Tank, where they turn insights…
Google changes its algorithms over 4,000 times a year. Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok change a lot as well because of improving UX. If something works well today it doesn’t mean it works forever. That’s why a multichannel approach is a must-have. When one channel stops producing high results you can replace it with…
Leaders create a positive environment. It’s very important. Your employees are the biggest asset. Amad Rashad Thompson shares his valuable insights. He is a People Champion devoted to the employee experience and exceeding business objectives. He is an HR strategist and Talent Management & Development Expert, with experience in the Financial, Healthcare, and Luxury Hospitality…
Setting your goals demands the right attitudes. Wanna win? Then get out of the comfort zone. Shane Robb shares his valuable insights. He is the CEO of Xact Services & Solutions LLC. Shane is an experienced electrical contractor with a demonstrated history of working in the construction industry. Skilled in Electrical problem Solving, Motor Control’s,…
If brands neglect UX then people neglect such brands. Improving UX is a must-have. Kate Johnson shares her valuable insights. She is an empathic truth-teller. She is a CEO-whisperer with a background in systems engineering and success supporting tech leaders face change, work through challenging situations and come up with ideas and options for what’s…
Digital marketing covers a lot of aspects. Customers don’t buy from unrecognizable brands. It’s essential to create a buying journey. Ryan Helms shares his valuable insights. He is CEO at Legacy Podcasting. His company helps organizations, brands, and entrepreneurs leverage content funnels in their marketing strategies. Their goal is to help their clients achieve theirs…
SEO doesn’t work for 91% of all websites. The main question is how to get 9%. Emanuel Petrescu shares his valuable insights. He is a Search Engine Optimization (SEO) Specialist at Yellow Pages / Pages Jaunes. Business Administration Alumni and Bitcoin Certified Professional (CBP). Yellow Pages is a Canadian digital and print media company offering…
Ranking on Google demands having high-quality content. How to create this content? Syd Faizi shares his valuable insights. He is a senior SEO consultant at Sharp Circles – SEO Company. Sharp Circles – SEO Company. Australian SEO company with offices in Melbourne and Sydney – Sharp Circles specialises in SEO services for SMEs. They help…
How to get more sales? Optimize with conversion rate. Daniel Burstein shares his valuable insights. He is senior director, content and marketing at MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as…
John Attridge shares his valuable insights. He graduated from La Trobe University and has over seven years of experience working in BBX UK. John brings his unique style and vast experience to the world of starting growing and exiting businesses. The audiences are usually in the SME [ small to medium enterprise ] sector –…
SEO works if you don’t use generic methods. How to find unique methods? Lysa Miller shares her valuable insights. She is Founder + CEO at Ladybugz Interactive Agency in Boston, MA. She loves people and loves helping people at heart. So when she puts all that into your own agency, it’s pretty amazing. Whether it…
Generic link building is overwhelmed because everyone does it. Google ignores or punishes black hat techniques that might not work in most cases. So, what to do? Fery Kaszoni shares his valuable insights. He is Managing Director at Search Intelligence Ltd. He is a search engine enthusiast, and software developer with extensive experience in building…
SEO is a long game that demands quality content. Google recognizes users’ intent and ranks websites that should satisfy the intent. Adding keywords to meta tags is not enough. That’s why Schema plays a huge role in SEO. Christopher Labbate shares how to optimize your website in the right way on our audio podcast. He…
Image search can bring a lot of traffic. Most webmasters ignore image optimization. Don’t do it. Roxana Stingu shares her valuable insights and simple ways of the right optimization. She is the Head of Search & SEO at Alamy. She has spoken at many events including conferences such as BrightonSEO, WTSFest and DMLA about some…
Many SEO guides highlight technical aspects. Wherein Google considers what concerns users. +99% of them don’t know about technical errors. They consume visible content. Michel Fortin shares his valuable insights. He’s looking to change the SEO industry in the way we look at and consider what an “SEO” is. He’s a firm believer that the…
SEO is overwhelmed and overpriced. It’s so hard to compete with big companies. The better news is that you don’t need to overwhelm them. Outsmart your competitors with the right strategy and the correct implementation. Liam Quirk shares his valuable insights. He works at Quirky Digital that unites innovative SEO professionals who are obsessed with…
Modern customers are clever than ever. Brands can’t fool and manipulate them. There is the best way of learning your customers to impact their decisions. How to do it? Marcelo Salup shares his valuable insights on our podcast. He is an international expert in media and strategic planning with proven expertise in launching and building…
Blogs bring 57% of all SEO traffic. Blogging is overwhelmed. How to compete then? Consider On-page SEO and context. Sterling Kurtz shares his valuable insights. He is a blogger and IT support specialist who shares the latest news about techs, including Apple and Tesla. There are his loving 5 words: innovative, positive, confident, passionate, determined.…
Some people say that NFT is a bubble, others proclaim it has a shiny future. Who is right? Sebastian Clej shares his valuable insights about NFT. He is the owner and CEO of ASKNIGHTS. This company is an international platform for the art industry and a global art marketplace. It includes emerging technologies such as…
Leaders are not born. They become by working hard. Julie Hruska is going to lead you in the right direction in my podcast. This valuable episode with many great insights is coming soon. Subscribe on your loving platforms: – https://apple.co/37HC8u9 (Apple Podcast) – shorturl.at/syzI3 (Google Podcast) Let me introduce Julie Hruska. She is CEO of…
The abandonment rate of shopping carts is under 70%. It’s a lot. I love learning from popular websites how they decrease this ratio. Let’s unhide their strategies. Fewer fields = more sales. Remove unnecessary fields that you can ask by email or phone. Ask to fill these fields after registration to share additional benefits. For…
There are many ways of finding clients. Choose one-two from the following list: Use LinkedIn. Find a list of companies that are looking for SEO specialists. You can find them in the Job tab. Analyze their requirements and leave companies with suitable conditions. Warm connections before sending the request by commenting on their posts and…
SEO tools provide a lot of data and lead in the right direction. There are a bunch of online tools. You don’t need all of them. Choose tools that have more advantages for you. Must-have tools are: – Google Analytics – Google Search Console – PageSpeed Insights – Google Trends – Google Keyword Planner –…
Local SEO differs from generic SEO because of local intent. Most websites provide common SEO strategies that don’t help with local ranking. The main reason is that it’s hard to find relevant links in your location. When local blogs link to your content it provides a lot more weight than links from authoritative websites because…
Google overcame Yahoo and Altavista with the ranking algorithms that consider backlinks to your website. You see blue or other color links everywhere online. These links lead users to provide more information that is hard to explain in one piece of content. There are two types of links: internal and external. Internal links show other…
The average salary in digital marketing is 60K USD. Many experts earn over 300K and the best marketers earn over a million USD. It’s a very lucrative niche. If you want to become an expert then consider the following: – Choose one direction: organic reach, paid marketing, analytics, SEO, social media, email marketing, etc. –…
SEO brings more traffic than any other marketing channel that’s why this channel is oversaturated. Let’s describe what SEO is and how to rank your website in Google. 1. Use keyword research tools. Before starting any campaign you should choose keywords that bring traffic. Free tools: Google Keyword Planner, Google Trends. Paid tools: Ahrefs, Semrush,…
We started to learn SEO from scratch. There is no special school or college that provides these skills. You don’t need them. Even better news is that you also don’t need to pay for getting this education. The best thing what you can do is to choose one direction: – Off page SEO: personalized outreach,…
Ranking on Google is hard if you use a generic strategy. Skip it and consider the following: Don’t overwhelm – outsmart. Analyze your competitors to search for their weaknesses. Create the right strategy that considers a lack of quality content and outdated information. Focus on priorities. Create content for a human first and only then…
It’s hard to create a lot of content. You don’t need to do it. Create a piece of content and convert to various formats. I often convert live streams to audio podcasts. Many content creators syndicate videos to a blog post. You can divide a long video for YouTube to a few short versions to…
How long content should be? Let’s dive in. The content length depends on users’ intent. If they need quick and simple answers then create short content. If people wanna get a lot of answers and details then create long content. The best way is to learn which length of content in the top-10. Also learn…
80% of people don’t click on boring headlines. Let me share my story. Once I got a client who gave me a contract that brought 40% of my revenue for over two years. My agency usually serves 30-60 clients a month. Let’s consider the average data – 45 clients monthly. So, this client paid as…
Digital marketing is so big to know everything. It’s better to choose one-two directions: 1. SEO: 1.1. On page: keyword research, creating content, technical optimization 1.2. Off page: link building, outreach. 2. PPC (Pay per click): 2.1. Facebook paid ads 2.2. Google paid ads 3. SMM (Social media marketing) 3.1. YouTube 3.2. Facebook 3.3. LinkedIn.…
There are a bunch of free, freemium, and paid tools. All of them have advantages and disadvantages. Free tools: – Google keyword planner – Google Trends – Search Insights: Google, YouTube, Bing, Reddit, etc Freemium: – Ubersuggest – Answer the public – Lsigraph Paid tools: – Ahrefs – Semrush – Moz – Majestic Test and…
Is there any chance to rank a newly-registered website with high-volume keywords? It’s possible but far away from the fast. It’s the same with sport. Can you outbox Tyson Fury or Antony Joshua after training a few months? They probably kill me from one hook. The rest of the top professionals can hurt as well.…
Link building is tough, especially outreach. Recipients are busy people. They usually get over a hundred emails a day. How to achieve their attention? Rand Fishkin shares his tips on how to get high results. Rand Fishkin is a well-known SEO, co-founder of Moz, founder of SparkToro. He is the author of Lost and Founder:…
How to provide SEO and get results fast in an overwhelming digital world. There are 1,8 billion websites that wanna get traffic. You don’t need to use generic methods. Each case is different. Lily Ray shares her insights on how to promote websites on our live stream. She is nominated best female search marketer of…
LinkedIn is a great place to sell your products because of +690 million users. For example, Facebook has +2,8 billion but it’s not the same audience with LinkedIn for businesses. The minimum age registration on LInkedIn is 16 years. More important is that three million users only post content on LinkedIn. The rest of LinkedIn…
Is TikTok for kids? No way… Stop cheating yourself. Facebook was created for students and today the main audience is under 25 covering our parents, grandmothers and grandfathers. TikTok is growing faster than any other social media. The audience is over 1.2 billion people including me, my wife, my son. Creating brand awareness on TikTok…
Itamar Blauer will share his insights and secrets on how to grow on YouTube. He is an SEO expert based in London. He has a proven track-record of increasing rankings with SEO that is UX focused.
YouTube provides a lot of possibilities to grow your business. There are 2 billion users and only 31 million YouTube channels. Competition is not even close to other platforms: Google and Facebook. All results depend on the right strategy. David Walsh unhides his secrets that help him to grow his YouTube channel to over 200K…
The SEO industry is growing from 65 billion dollars in 2016 to 79 billion in 2019. Achieving Google ranking demands special skills and experience. That’s why companies wanna cooperate with professionals who lead them in the right direction. Ruan M. Marinho will share his insights and secrets on how to build an SEO agency from…
Most projects fail because they are chasing high-volume keywords. Google ranks websites higher that have strong brand recognition. Why? Because users wanna see them. It’s the main reason why you see Wikipedia, Amazon, Pinterest in the top-10. Having better content and more links don’t guarantee ranking your content. On our webinar, Jason Barnard will share…
Building strong brand recognition is essential for any business. How to create your brand awareness with simple methods? Professor Jonathan A.J. Wilson will share a lot of valuable tips in our webinar. He has spent over 20 years in industry and academia as a practitioner with two doctorates – specialising in what he calls the…
Google changes its algorithms over 3,000 times a year or around 8 times a day. How to learn SEO if something that works today might not work tomorrow? Watch our webinar to choose the correct way of avoiding obsolete techniques. Our guest is Paul Andre! Dre de Vera is currently the Search Marketing Global Lead…
How to do GREAT sales? You must have GREAT marketing. Unite and combine both disciplines with one purpose in mind – get results. Angie Gallagher shares her insights about sales SaaS products and we combine them with marketing. Angie Gallagher is a high-energy, highly-driven, and happy sales professional based in Denver, Colorado. As a creative…