The Revenue Marketing Report: Recent Episodes
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Our goal on the Revenue Marketing Report is to help marketers move from subject matter experts to strategic business partners. Camela Thompson has 15 years of experience in the Tech industry spanning revenue operations, and our guests have a wealth of experience in B2B marketing.
Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, is interviewed by Doug Bell, Fractional CMO & Partner at Chief Outsiders, in this episode of the Revenue Marketing Report. Camela shares why so many marketers struggle with reporting and it has everything to do with their CRM.
For the complete guide to Campaign Setup for SFDC Admins, visit: https://calibermind.com/playbooks/a-salesforce-administrators-guide-to-campaign-setup/
Connect with Camela on LinkedIn: https://www.linkedin.com/in/camela-thompson/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Neil Cohen, The Marketing Therapist, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Neil shares why the first six months are a marketer’s most impactful time at a company and how to recapture the magic.
Neil’s LinkedIn profile: https://www.linkedin.com/in/neilcohen/
And for more great content like this, check out www.CaliberMind.com
Ryan Milligan, VP of Sales and RevOps at QuotaPath, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ryan shares why a North Star Metric (NSM) isn’t what you think it is, how to socialize it with the rest of the business, and how to assign KPIs to marketers that ultimately point back to that North Star.
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanemilligan/
For more great content like this, check out https://calibermind.com/
Riley Timmins, Director of Marketing at Cacheflow, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Riley shares what to look for in a community partner, how to market to community members, and what’s working in the world of demand gen.
Connect with Riley on LinkedIn: https://www.linkedin.com/in/riley-timmins-4a264b96/
Check out Cacheflow at getcacheflow.com
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Justin Norris, host of the RevOps FM Podcast and Director of BDR and Marketing Operations at 360Learning, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Justin shares his insights and how years of experience sitting at the executive table representing marketing changed his views about which numbers matter most and why. They also geeked out over why MQLs are evil, how to build a ritual around data, and why B2B ops and marketing should focus more on learning from one another.
Gartner’s findings on B2B marketing’s use of insights: https://www.gartner.com/en/newsroom/press-releases/2022-09-15-gartner-survey-reveals-marketing-analytics-are-only-influencing-53-percent-of-decisions
Justin’s podcast, RevOps FM: https://revops.fm/
Justin’s LinkedIn profile: https://www.linkedin.com/in/justinnorris/
And for more great content like this, check out CaliberMind.com
Amy Vosko, CMO at Evisort, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Amy shares how to set expectations clearly and create a roadmap for an employee’s exit.
Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-vosko-marketing-leader/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Amy Vosko, CMO at Evisort, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Amy shares why so many CMOs and CEOs struggle to communicate, how to get your priorities prioritized, and how to think about the board.
Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-vosko-marketing-leader/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Hana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana shares how to find your inner voice and the communication wheel that can help you discuss difficult topics more effectively.
Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/
Learn more about Hype House Coaching: https://hypehousecoaching.com/
Listen to The Hype Within podcast: https://podcasts.apple.com/us/podcast/the-hype-within-journeys-of-authentic-leadership/id1690523496
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Hana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana talks about the dreaded question, “Why did you leave your last company,” and what needs to happen before you should answer it.
Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/
Learn more about Hype House Coaching: https://hypehousecoaching.com/
Listen to The Hype Within podcast: https://podcasts.apple.com/us/podcast/the-hype-within-journeys-of-authentic-leadership/id1690523496
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Hana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana shares how to take steps to align sales and marketing, spot a difficult personality, and know when to avoid conflict.
Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/
Learn more about Hype House Coaching: https://hypehousecoaching.com/
Listen to The Hype Within podcast: https://podcasts.apple.com/us/podcast/the-hype-within-journeys-of-authentic-leadership/id1690523496
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares which channels to leverage, including a unique approach to community marketing.
Vahbiz’s LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares what to look for in an influencer and how to maximize your collaboration.
Vahbiz’s LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares how to grab your audience’s attention by differentiating your brand.
Vahbiz’s LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares how to use attribution models to answer different questions and why changing your model may not always be the right choice.
Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy.
Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy.
Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares why marketing often takes the fall, the signs your teams are at war, and how to fix it – or tell whether fixing it is even possible.
Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/injennsteele/
SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/
SoundGTM: https://www.soundgtm.com/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares what CEOs, CROs, and CMOs can all do to ensure they’re aligned on how to best succeed as a business.
Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/injennsteele/
SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/
SoundGTM: https://www.soundgtm.com/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares her extensive experience reporting to the board as a CMO and CRO and how that impacts her view as a CEO. This also gives us an interesting peek behind the curtain to get some insight into why things seem so strained for marketers in the boardroom.
Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/injennsteele/
SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/
SoundGTM: https://www.soundgtm.com/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Jeff Loeb, Partner & CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares when an ABM strategy makes sense, when it doesn’t, and how to build a winning strategy around the high-value offer.
Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses. Jeff works closely with sales, product, and customer success teams to develop and execute winning go-to-marketing strategies.
Jeff orchestrates tailored strategies ranging from highly targeted ABX programs to high-velocity “land and expand” programs that accelerate new customer acquisition, drive customer growth, and decrease customer acquisition costs (CAC).
Jeff Loeb’s LinkedIn Profile: https://www.linkedin.com/in/jeffloeb/
Jeff Loeb’s YouTube Channel: https://www.youtube.com/@jeffreyloeb
Chief Outsiders: https://www.chiefoutsiders.com/profile/jeff-loeb
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Jeff Loeb, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares his definition of ABM, the variations of ABM, and why cross-functional alignment is a non-negotiable with this strategy.
Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses. Jeff works closely with sales, product, and customer success teams to develop and execute winning go-to-marketing strategies.
Jeff orchestrates tailored strategies ranging from highly targeted ABX programs to high-velocity “land and expand” programs that accelerate new customer acquisition, drive customer growth, and decrease customer acquisition costs (CAC).
Jeff Loeb’s LinkedIn Profile: https://www.linkedin.com/in/jeffloeb/
Jeff Loeb’s YouTube Channel: https://www.youtube.com/@jeffreyloeb
Chief Outsiders: https://www.chiefoutsiders.com/profile/jeff-loeb
Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares common faux pas in marketing data presentations and how to catch the attention of your CEO in a good way.
Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares which KPIs make the most sense at different stages, why marketers should embrace them, and how often to discuss them.
Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares the tell-tale signs of a marketing organization that isn’t committed to using data and hallmarks of those who are.
Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why marketers must pay attention to the market and why this is a watershed moment.
Doug Bell’s LinkedIn Profile: https://www.linkedin.com/in/dougbell1/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares what every marketer must do to remain a marketer in the next decade and why attribution still matters.
Doug Bell’s LinkedIn Profile: https://www.linkedin.com/in/dougbell1/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why he thinks B2B marketers struggle to move away from the reputation of a cost center and how to fix it.
Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares areas of the business that aren’t used to thinking through the customer’s lens and why missions and values need to be part of every day corporate life.
Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why companies are asking customers the wrong question and what they should be asking their customers instead.
Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why CX operations professionals love marketers and what we can do as marketers to make sure the brand promise lives on throughout the organization.
Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why marketers aren’t trusted by the CEO and what they can do to bridge the gap.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why using advanced logic beats out traditional intuition-based profiling.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares ways every company can incorporate AI into their day-to-day workflows and why simpler methods sometimes are the better alternative.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe discusses the importance of giving back and tips to support others in meetings.
Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/
Women in Revenue: https://womeninrevenue.org/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe shares some of the awkward moments as the only woman on leadership teams and some fantastic advice for getting your voice heard.
Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/
Women in Revenue: https://womeninrevenue.org/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe shares some tips to make hiring women easier for small companies and how coaching tends to differ between male and female leaders.
Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/
Women in Revenue: https://womeninrevenue.org/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on why so many companies have their priorities backwards when it comes to marketing and their digital presence.
Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/
Learn more about Previsible: https://previsible.io/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on why getting content marketing right in 2024 is more important than ever.
Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/
Learn more about Previsible: https://previsible.io/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on which trends in B2B marketing in 2023 weren’t a great thing for marketers going forward.
Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/
Learn more about Previsible: https://previsible.io/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares his thoughts on what marketers need to know and change in the coming year.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why it’s important to speak the language other executives share and how to build trust in marketing data.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares his view on why CEOs don’t see eye-to-eye with their CMO and what’s he’s done to bridge that gap.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why the board tunes out sometimes and how you can reel them back in.
Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/
Check out PivotalPitch: https://www.pivotalpitch.com/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why your first few months in a position are the best time to shake things up, and how to navigate change later at an organization.
Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/
Check out PivotalPitch: https://www.pivotalpitch.com/
Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why marketers should apply the same skills that make them good at creating a message that resonates when thinking through what the rest of the executive team wants to know.
Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/
Check out PivotalPitch: https://www.pivotalpitch.com/
Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dale shares why he believes so passionately that all go-to-market leaders should meet at least every other week and what that has to do with your ICP.
Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalezwizinski/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dale shares the number one killer of trust between sales and marketing – and how to fix it.
Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalezwizinski/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dale shares the behaviors he would like to see from a new B2B marketing leader and what sales should do to make their onboarding easier.
Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalezwizinski/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Rand Fishkin, Co-Founder & CEO of SparkToro, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Rand shares where marketers should focus in 2024 and why “vanity” metrics are meaningful.
Connect with Rand on LinkedIn: https://www.linkedin.com/in/randfishkin/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Rand Fishkin, Co-Founder & CEO of SparkToro, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Rand shares why he doesn’t feel the end of third-party cookies will meaningfully impact marketers and got into a debate about the utility of attribution with Camela.
Connect with Rand on LinkedIn: https://www.linkedin.com/in/randfishkin/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares common missteps he sees in B2B websites and how to avoid them.
Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares how to use AI for content generation in B2B.
Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares the most common missteps by founders and marketers regarding websites – and which marketing task you should prioritize monthly.
Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee and Camela share what they’ve seen work in SaaS companies at different stages and why people use the term “vanity metrics” to describe many marketing metrics.
Connect with Zee on LinkedIn: https://www.linkedin.com/in/jeremicz/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee and Camela discuss their observations about why multi-touch attribution fails so often and why how it’s positioned and used is vital to its success.
Connect with Zee on LinkedIn: https://www.linkedin.com/in/jeremicz/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee shares a crawl-walk-run approach to familiarizing yourself with core metrics and why analytics isn’t just for analysts.
Connect with Zee on LinkedIn: https://www.linkedin.com/in/jeremicz/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Dan Frawley, Managing Director of Falmouth Ventures, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. He shares his thoughts about why all go-to-market executives are at risk of losing their jobs during hard times and why it’s so important not to take things personally.
Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-frawley-10641/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Dan Frawley, Managing Director of Falmouth Ventures, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dan flexes his statistics recall and shares some stats that should wake any marketer to the reality that data-driven decision-making is a requirement for CMOs. He also shares his vision of the future of marketing and why understanding your customers is more important than ever. For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-frawley-10641/
Dan Frawley, Managing Director of Falmouth Ventures, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dan taps into his experience as a Top Gun fighter pilot, CEO, and Venture Capital investor to share the qualities of B2B companies that have continued to thrive during the latest economic downturn.
Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-frawley-10641/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Jesse Ouellette, Founder of LeadMagic, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jesse and Camela discuss use cases that still fit cold email and how to do it without risking your domain deliverability.
Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesseoue/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Jesse Ouellette, Founder of LeadMagic, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jesse shares what he knows about navigating Google’s email sender policy and what B2B businesses should do to protect their primary domain.
Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesseoue/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Jesse Ouellette, Founder of LeadMagic, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jesse shares his perspective on the new Gmail sending policies and how they will impact B2B businesses. Spoiler alert: It’s not looking good for B2B cold prospecting.
Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesseoue/
For more great content like this, visit: https://calibermind.com/thought-leadership/podcasts/
Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this episode of the Revenue Marketing Report podcast. Some have called 2023 a SaaSacre and others a diSaaSter. So what can marketers learn from 2023 and apply to 2024? Doug Bell shares his thoughts.
Connect with Doug on LinkedIn : https://www.linkedin.com/in/dougbell1/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this Revenue Marketing Report podcast episode. Any new year should require some reflection, but 2023 was a real doozy in the land of SaaS, and we’d be remiss if we didn’t point out that new skills are key in adapting to the new landscape. Doug Bell brought a list of skills he is focusing on for 2024, and Camela threw in a few more for good measure.
Connect with Doug on LinkedIn: https://www.linkedin.com/in/dougbell1/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this Revenue Marketing Report podcast episode. Camela and Doug have a friendly running debate: Are marketers bad at data? Spoiler: They usually disagree but always have a thoughtful dialog. Tune in for more.
Connect with Doug on LinkedIn: https://www.linkedin.com/in/dougbell1/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Special guest, Doug Bell, helps Camela talk through why The Revenue Marketing Report was paused, why it’s back, and what we’re excited to bring to our listeners.
At the Revenue Marketing Report, we believe in transparency - so it’s only natural we practice what we preach.
Stay tuned because our first full episode of season 3 drops in the first week of January 2024.
See you then!
For more great content like this, check out CaliberMind.com.
The Revenue Marketing Report is back!
During our hiatus, we re-evaluated many things. As a result, we’re coming back with a new format (shorter, bite-sized episodes) and a more focused mission.
Stay tuned: our first episode drops the first week of January 2024. Our new mission? To help B2B marketers develop the skills they need to succeed in leadership.
For more great content like this, check out CaliberMind.com.
Ryan Ruud, Founder, and CEO at Lake One, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Ryan shares his insights on how tech broke marketing, the positives of using technology like ChatGPT, and the legwork we should do before leveraging ChatGPT.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Dave Valentine, Serial Entrepreneur and Business Owner of companies mostly in the marketing space joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Dave shares his insights on how buyer behavior has evolved, a framework that people should use to think through their outrageous offer, and the online resources people should check out.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Valentin Radu, CEO of Omniconvert, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Valentin shares his insights on what he’s seeing from his side of the business world, how to make the decision of who is your ideal target as a data-driven leader, and how the post-sale cycle is changing with an emphasis on increasing the customer lifetime value.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Jerine Erice, MOPs & RevOps Professional at RiskOptics, shares how her consulting background has helped her in her current role, how to make sure your data is good enough to make decisions, and how RevsOps professionals can help align different departments in an organization.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Kamil Rextin, Senior General Manager at 42 Agency, shares his insights on what attribution is and isn’t, what is attribution useful for, and why no reliance should be placed on self-reported attribution.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Terry Isner, Founder & CEO of Jaffe, a full-service PR, Marketing and Branding Agency for the Legal Industry, shares his insights on the Oh God! Moment, what areas we can adjust that weren’t available before the change and the positive changes that indicate we’re progressing beyond where it was in the 1990s.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Tycho Luijten, Founder of Dapper, a Growth Agency, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tycho shares insights into why it’s important to try out ChatGPT, what works and what doesn’t in generative AI, and what happens in B2C marketing that he would like to see happen more often in B2B.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Tish Millsap, Founder at Revenate Marketing, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tish shares her insights on the maturity continuum of marketing organizations, goals marketers should aspire to when it comes to reporting, and the crawl, walk and run approach to forecasting.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Brendan Dell, a freelancer, author & public speaker, shares his insights on how the right pitch can influence an organization, how to find the perfect buyer, and what marketers should focus on to grab the attention of their audience.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Alan Morte, President at Three Ventures, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Alan shares his insights on why some are advocating for a return to gut-driven decision-making, why smaller organizations don’t need CDPs, the options available for those lacking analytical skills internally, and the one analytical-related skill he recommends all marketers master.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Jessie Lizak, CMO at BDEX, shares her insights on how to build a first-party database, how to treat the data we earn, and how often she uses email marketing.
For more great content like this visit https://calibermind.com/thought-leadership/podcasts/
Jesse Oullette, Founder at Lead Magic, shares his insights on the insidious problem in B2B, why the only road to recovery is heeding a cautionary tale and warming up a few domains, and why when in doubt, less volume is reasonable.
For more great content like this visit https://calibermind.com/thought-leadership/podcasts/
Rene Zamora, President, Author & Fractional Sales Management Consultant shares his experiences navigating 6 ownership changes in 7 years, how he saw his struggles reflected in his team, and his 5 core practices of sales management.
For more great content like this visit https://calibermind.com/thought-leadership/podcasts/
Libby Covington, Partner at Craig Group, shares her insights on why B2B is slower to react to changes than B2C, the things Libby would reinforce in the brains of CEOs, and what adjustments marketing must make to be more involved in the buyer journey.
For more great content like this visit https://calibermind.com/thought-leadership/podcasts/
Sean Daily, Business Growth Strategist and CEO of Adentities, shares his insights on his path in B2B marketing, what B2B marketers are getting wrong, and why digital advertising isn’t dead.
For more great content like this visit https://calibermind.com/thought-leadership/podcasts/
Andi Graham, CEO of Big Sea, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Andi shares her insights on the things that feed into determining a persona profile, why persona is so important in developing messaging that works, and the dangers of relying only on data in understanding your customers.
For more great content like this, check out calibermind.com.
Colt Briner, Marketing Consultant, Keynote Speaker, Architect of Influence, Creativity Coach, and Founder of Scrappy AF Solutions, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Colt shares his insights on the new marketing strategy he is pioneering, an example of one of his most successful thought leadership campaigns, and why your company’s mission statement ought to tie back to the problems you are trying to address.
For more great content like this, check out calibermind.com.
Doug Bell, Serial CMO and host of The Revenue Generator Podcast, shares the 2 keys to accelerate growth, the rubric for perfecting messaging and positioning, the messaging value chain, and how to measure the impact of your messaging and positioning.
Doug Bell's LinkedIn Profile: https://www.linkedin.com/in/dougbell1/
Revenue Generator Podcast: https://revgenpod.com/
For more great content like this, check out calibermind.com.
Adi Klevit, Process Consultant, CEO, & Founder of Business Success Consulting Group, shares her insights on why even creative individuals need processes, the systems people need in place to successfully implement processes, and where data fits into that picture.
Adi Klevit's LinkedIn Profile: https://www.linkedin.com/in/adiklevit/
Systems Simplified Podcast: https://www.bizsuccesscg.com/podcast/
Business Success Consulting Group: https://www.bizsuccesscg.com/
For more great content like this, check out calibermind.com.
Rebecca Hollis, Chief Growth Officer at Score App, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Rebecca shares her insights on how she found herself in her present role, the process she went through to discover her values, why sustainability doesn’t equate to a lack of stress and pressure, and how her values align with her current position.
Rebecca's LinkedIn URL: https://www.linkedin.com/in/rebeccahollis/
The ScoreApp Company Page: https://www.scoreapp.com/
Life Quakes (book): https://www.amazon.com/Life-Transitions-Mastering-Change-Any/dp/B085VBMBFN/ref=sr_1_1
For more great content like this, check out calibermind.com.
David Donnelly, Director of Marketing at ORBCOMM, a pioneer in IoT technology, shares his thoughts on the main things a company as a whole should consider before they purchase martech, the key considerations operations must take before adding another tool, and how to navigate leaders getting emotionally sold before involving operations.
For more great content like this, check out calibermind.com.
Leah Andrew, Co-Founder at Andrew Perry, shares her insights on how she found herself in the world of Fractional CMOs, what a Fractional CMO is, the responsibilities the title entails, and why a company would choose a fractional resource instead of upper marketing management.
For more great content like this, check out calibermind.com.
Tim Parkin, Advisor & Consultant, and President of Parkin Consulting, shares his insights on the extremes he’s seeing in terms of measuring marketing performance, why 100% art and 100% science don’t work, and how marketers can create more balance in measuring performance.
For more great content like this, check out calibermind.com.
Drew Smith, Founder & CEO at Attributa joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Drew shares his top buzzword for operations consultants, how the Next Best Step differs from the Golden Path along with his insights on other triggering phrases in this space.
For more great content like this, check out calibermind.com.
Joy Martinez, Senior Director of Marketing Operations at CS2, shares her passion for helping others identify their strengths, the tools she uses to do this and her insights into why it’s difficult for people to spot their own strengths and weaknesses.
For more great content like this, check out calibermind.com.
Chris Roche, CEO at Catalyst Consulting, shares his insights on emerging trends in social media marketing, recommendations for companies just starting to build a social presence, and the biggest missteps B2B brands make on social media.
For more great content like this, check out calibermind.com.
Alisha Conlin, Co-Founder of Persuasion Experience, shares her insights on why the B2B funnel isn’t dead, how she nails the basics, and best practices for creating an irresistible offer.
For more great content like this, check out calibermind.com.
Jess Bahr, Head of Performance Marketing at Metadata, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jess shares her insights on why CEOs don’t understand what all marketing entails, and doubles down on why marketing leaders REALLY need to get more data literate.
For more great content like this, check out calibermind.com.
Justin Ouyang shares RevOps basics, the core responsibilities of RevOps, how Marketing Ops can sit alongside them, and when RevOps should involve marketing in the goal-setting process.
For more great content like this visit https://www.calibermind.com/
Barry Moroney, CEO at Leadable shares insights on what Account Based Marketing (ABM) is and isn’t, a ballpark estimate of just how many people are doing ABM-style outbound, and the rise of the individual person-level ABM approach.
For more great content like this visit https://www.calibermind.com/
Mark Raffan, Founder of Content Call Out agency shares insights on the core components of successful negotiations and teases out real-life scenarios for negotiations with the executive team.
For more great content like this visit https://www.calibermind.com/
Ryan Salazar, Director of Analytics at VTS, shares his insights on why an overwhelming number of CEOs don’t trust CMOs, an analyst’s top responsibilities if they want their reports to be believed, and why shared attribution models between sales and marketing are key to marketing’s success.
To engage with Ryan and other analytics experts, join these slack communities:
- https://locallyoptimistic.com/
- https://brooklyndata.co/
- https://www.getdbt.com/community/
For more great content like this visit https://www.calibermind.com/
Zee Jeremic, Master Consultant at Mass Engines, shares why there are struggles with marketing analytics, the big guns of marketing technology, and potential missteps companies commit when investing in martech.
For more great content like this visit https://www.calibermind.com/
Christina del Villar, Founder and Chief Marketing Strategist at Christina Del Villar, LLC, shares how marketing can effectively build trust with senior executives, why marketing is known as the “arts & crafts department” and how this thinking can be reversed, and her advice to digital marketers just starting out.
For more great content like this visit https://www.calibermind.com/
Learn more about Christina Del Villar
Christina ‘s book on Amazon: Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy
Eric Scollard, Founder & President of Sales Strategies, LLC, shares the qualities a Chief Marketing Officer should have that build trust with other executives, what he looks for in an operations professional, and the factors that have created trust between him and his operations department.
For more great content like this visit https://www.calibermind.com/
Camela Thompson, host of the Revenue Marketing Report, announces a summer break for the podcast. She shares insights around MQLs, the importance of using data to improve marketing efforts, and how to improve as a marketer.
For more great content like this visit https://www.calibermind.com/
Garrett Erny, Founder and Owner at Poppy’s Tech Aid, shares the flaws in hiring, skills needed for success, and the importance of reputation in marketing operations.
For more great content like this visit https://www.calibermind.com/
Fred Joyal, President at the Fred Joyal Company shares three ways to be bold in everything you do, own your story, and connect with others.
For more great content like this visit https://www.calibermind.com/
Drew Smith, Director of Growth, Revenue Operations at Directive Consulting, shares three approaches for marketing leadership to understand revenue, become more data literate, and align with their operations teams.
For more great content like this visit https://www.calibermind.com/
Anand Thaker, Strategic Advisor & Martech Industry Insider, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Anand shares four methods to understanding startup investing, the importance of operational infrastructure, and the importance of trusting data.
For the full article, go to: https://www.calibermind.com/rmr/importance-of-ops
For more great content like this, check out calibermind.com.
Mark Ostrander, Vice President, Global Accounts at Integrate, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Mark shares the many factors of marketing campaign goals, campaign missteps, and tips for measuring ABM.
For more great content like this visit https://www.calibermind.com/
Matt Volm, CEO and Co-Founder at Funnel IQ and RevOps Co-op, shares four points on non-linear careers, perseverance and grit, success in business operations, and building a life and community.
Your RevOps Team is the Business Version of Baseball’s Utility Player
For more great content like this visit https://www.calibermind.com/
Sasha Samoilov, Marketing & Revenue Operations Consultant at Madkudu discusses common marketing data debacles and how to avoid them.
For more great content like this visit https://www.calibermind.com/
Helen Abramova, Director of Marketing Operations at Bazaarvoice, shares her thoughts on whether or not an online brand is necessary for your career and where up-and-coming marketing operations professionals should network.
For more great content like this visit https://www.calibermind.com/
Mike Rizzo, Community-Led Founder at MO Pros®, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Mike shares three insights on building communities, crafting a career of community creation and management, and establishing community operations as a business function.
For more great content like this, check out calibermind.com.
Tim Fitzpatrick, Marketing Coach and Consultant at Rialto Marketing, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tim shares five ways to include the right people in marketing operations conversations, justify asking questions, keep your marketing simple and trackable, and know when to speak up.
For more great content like this, check out calibermind.com.
Colt Briner, Founder and Marketing Consultant at Scrappy AF Solutions, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Colt shares how to understand the psychology of marketing and sales using Nonviolent Communication (NVC).
For the full article, go to https://www.calibermind.com/rmr/nonviolent-marketing
Additional Resources:
https://www.cnvc.org/sites/default/files/2018-10/CNVC-needs-inventory.pdf
https://www.cnvc.org/sites/default/files/2018-10/CNVC-feelings-inventory.pdf
Christoper Antonopoulos, Founder and CEO of Measured Results Marketing, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Christopher shares five methods of better understanding data, how to avoid data pitfalls, and dealing with the dark funnel in measuring digital marketing impact.
Christopher wrote an ebook on which metrics CEOs should ask their marketing teams about. So whether you're a CEO or a marketer who would like to anticipate what a CEO will ask you about, you can find the book here.
For the article, check out https://www.calibermind.com/rmr/measure-what-matters-marketing.
Amanda Giacobassi, Director of Solutions Architecture at Perkuto, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Amanda shares why working in a reactive Marketing Operations team is demoralizing, how to avoid the chaos with processes, and why we need good marketing management practices.
The transcript: https://www.calibermind.com/rmr/marketing-operations-pitfalls
Alejandra Slatapolsky, Strategic Partner at Scalto Creative Consultancy, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Alejandra shares what business leaders should consider before deciding on a b2b go-to-market strategy, the different mindsets between marketers in B2B and B2C, and why moving between strategies can be good for a marketer’s career.
For more great content like this, check out calibermind.com.
Paul Ruppert, CEO at Global Point View Ltd, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Paul shares how his multifaceted career impacts his work, some of the psychology behind negotiating, and the importance of context.
For more great content like this, check out calibermind.com.
Lori Christiansen, Vice President of Marketing at Motus, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Lori shares how COVID has impacted the way we work and lead, how to balance mental health and work, and the need for a more empathetic workplace and human connection.
For the full writeup of this episode, go to https://www.calibermind.com/rmr/empathy-workplace
For more great content like this, check out calibermind.com.
Mike Maynard, Owner of Napier International, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Mike shares his insights on the right digital marketing strategies, the viability of direct mail, and what we should be doing now about GDPR.
For more content like this, check out calibermind.com.
Lauren Kennedy, Founder of Coastal Consulting, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Lauren shares how remote work life changed her quality of life, how to boost productivity without causing burnout, and the need to reverse condition people coming out of the traditional corporate culture.
For the full article, go here: https://www.calibermind.com/rmr/remote-work-life-new-normal
For more great content like this, check out calibermind.com.
Brett McGrath, Vice President of Marketing at The Juice, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Brett shares why passion projects can inspire B2B marketers, the mentality of marketers in a startup, and the lessons he’s learned from podcasting.
The full article is here: https://www.calibermind.com/rmr/side-hustle-inspiration
For more great content, visit: https://www.calibermind.com/
Denisse Soker, Digital Strategy Manager at NetApp, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Denisse shares her journey balancing parenthood and her career, why transparency is important, and why there’s hope that transparency will become the norm.
For a detailed rundown on the episode and links to Denisse's LinkedIn profile, check out the article.
Bruce Bugbee, VP of Data Science at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Bruce shares his insights on why soft skills matter, why requirements are a two-way street, and tips for presenting to leadership effectively.
For a full write up of the episode plus a free template to use for building business cases, go here.
For more great content like this, check out calibermind.com.
Tyler Pigott, CEO of Lone Fir Creative, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tyler shares the key traits to look for in an employee, tips for attracting top talent, and why hiring managers love to dig into a candidate’s history.
To register for the Back-to-Basics Bootcamp, go here.
For more create content, check out calibermind.com.
Darrell Evans, Co-Founder of Local Yokel Internet Marketing, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Darrell shares what businesses don’t accept about demo requests, if and when there is a right time for demo requests, and how to handle a sales team’s demands for more demo requests.
Check out Darrell's The MindShift podcast.
Check out calibermind.com for more content like this.
Crissy Saunders, CEO and Co-Founder of CS2, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Crissy offers insights on why she created the P.R.O.D.U.C.T. MOPs framework, breaks down what the acronym stands for, and shares tips to get teams engaged in adopting it in their day-to-day work.
Morissa Schwartz, Founder and Owner of Dr. Rissy Writing & Marketing, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Morissa shares her experiences as a freelancer, her insights on outsourcing, and tips for nurturing a professional network.
For more great content like this, check out CaliberMind.com.
Jason Voiovich, Fractional CMO at Vojvdec & Sigma, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jason shares his insights on competitive intelligence, effective competitive intelligence solutions, and a history lesson on competitive intel ethics.
Jason's website is MarketerInChief.com and you can buy his book on Amazon here. Be sure to check out his website for more purchasing options (including audiobook form!).
For more great content like this, check out CaliberMind.com.
Sam Becker, Mindset Coach at All Approach, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Sam shares his insights on mindset coaching, common indicators of burnout, and why self-care isn’t what you think.
To connect with Sam on LinkedIn, click here.
To send feedback about this podcast, guest recommendations, and geek out about revenue analytics, email hello@calibermind.com.
For more content like this, check out CaliberMind.com.
Scott Wright, Senior Manager of Marketing Operations at Dataminr, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Scott shares his insights on the evolution of lead scoring models, common missteps marketers make (and how to avoid them), and why you should take a more scientific approach to lead scoring.
https://www.calibermind.com
Show Article: https://www.calibermind.com/rmr/lead-scoring-best-practices
Kevin Marcus Miller, Founder and Owner of All Approach, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Kevin shares his personal experience with imposter syndrome, why a positive mindset is vital to combat it, and what you need to be a successful entrepreneur.
Jeff Kew, Director of Global Marketing Operations at Magnitude Software, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares how he has scaled marketing ops teams, how to help your team avoid burnout, and tips for newbies who wish to join the marketing ops world.
To check out some of the communities we mentioned in the episode, visit MO Pros, RevOps Co-op, MOPs Pros, and the Growth Ops Community.
Monique Olan, Founder at Pivotal Pitch, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Monique shares her experiences outsourcing marketing, when and why companies should outsource, and her insights on the benefits of outsourcing versus having an in-house marketing team.
Click here to access Monique’s guide to effectively leveraging contracted resources.
Deanna Graves, Owner at DG Marketing Services, and Ben Eatwell, Senior Director of Marketing at Rescale, join our host, Camela Thompson, in this episode of the Revenue Marketing Report. Deanna and Ben share their experiences dealing with burnout and the strategies to avoid it.
Andres Moran, GM at Wunderkind (formerly BounceX), joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Andres shares his insights and experience in the art of negotiation and his top advice on how to be a successful negotiator.
Curt Tueffert, Vice President of Sales Development at DXP Enterprises, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Curt shares why it’s essential that marketing and sales collaborate more closely and strategies for doing so.
Isaac Roybal, Head of Product Marketing at Qumulo, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Isaac shares how mentors changed his career trajectory, what to look for in a mentor, and why mentor-mentee relationships should be pursued thoughtfully.
Quimby Melton, Co-Founder & CEO of Confection.io, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Quimby shares what all is being impacted by the privacy-first trend and what the future may look like for digital marketers.
Ali Wittich, Founder and CEO of MarTecha, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Ali shares why data privacy should be on your mind, how to set up a compliant Martech stack, and we both talk about why ignoring privacy laws can stunt your career.
Justin Norris, Senior Director of Solutions Architecture at Perkuto, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Justin shares why it’s important to establish yourself as impervious to politics and develop your soft skills if you want to be seen as a strategic partner.
Matt Wigler, Founder & CEO of The Wigler Group, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Matt shares why it’s important to do your homework, nail the message, and ditch the gimmicks if you want to get the most out of your inside sellers.
Allye O’Brien, Revenue Leader, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Allye shares how to sell the value of operations projects, why give and take is a must-do strategy with sales, and how to manage up when it comes to reporting expectations.
In this episode from the vault, John Whiteside, Associate Vice President of Digital Programs at HighRadius, joins Camela Thompson on the Revenue Marketing Report. John had some great insights around what marketers should be measuring, how to communicate to different tiers of your organization, and what digital marketing has in common with fried chicken.
Nate Smitha, VP of Consulting Services at Etumos, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Nate shares where people new to marketing operations should start, how successful companies think about marketing operations, and why B2B should embrace the customer data platform.
Carly Cais, Managing Partner at ElleSpark, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Carly shares why diversifying isn’t just for investment portfolios, why understanding a CRM is so critical for marketers, and how to become more marketable in the job market.
In this episode of the Revenue Marketing Report, Dee Acosta, Senior Sales at Metadata.io, joins our host, Camela Thompson. Dee shares why a change process is a good thing, how and why to develop relationships with sales, and why empathy is vital.
Mike Burton, Co-Founder & SVP of Sales Data at Bombora, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Mike shares best practices for incorporating intent into your go-to-market strategy and innovative use cases for intent data.
Andy Caron, VP of Consulting at Revenue Pulse, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Andy shares what to watch for in a company (and a boss) and when it’s time to move on.
Brooke Bartos, Director of Marketing Operations & Analytics at Invoice Cloud, Inc., joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Brooke shares why marketing operations should be one of a startup’s earliest hires and how to make a business case for investing in a strong marketing infrastructure.
Kevin Mulrane, Head of Sales at ProQuo AI, shares why it’s so critical to find a company with a cohesive marketing and sales culture and how to avoid walking into a bad situation.
Melissa McCready, Growth Ops Advisor at Navigate Consulting and President of The Growth Ops Community, shares why you need operations, how to hire a rockstar, and why growth operations is going to be the new gold standard.
Anna Leary, Marketing Ops & Technology Consultant at Blayz Co, joins us to discuss why attribution is worth the effort, how to set yourself up for a successful implementation, and what to look for in an attribution tool.
Jesse Ouellette, CEO of The Revenue Advisory and Founder of LeadMagic.io, joins our host, Camela Thompson, in this episode of the RMR. Jesse shares the most common points of failure of digital advertising, the biggest myths of Facebook advertising, and why some businesses are better prepared for rapid growth.
Carey Picklesimer, MarTech Consultant at Condurrio Marketing + Design, shares the number one mistake CEOs make regarding marketing data and why B+ is good enough sometimes.
Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services (AWS), joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Darrell shares three ways that marketing operations can establish a stronger, more strategic relationship with the executive team.
Peter Zaballos, CMO Peer Advisor at Authentic Brand, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Peter shares the number one metric marketers should be held to, and you may be surprised. We certainly were!
Ruth Stevens, a NY-based consultant in B2B marketing and part-time instructor at NYU Stern School of Business, joins our guest host Camela Thompson in this episode of the Revenue Marketing Report. Ruth shares some truth bombs about marketing’s role in B2B, the importance of disciplined data management, and the reality of data in B2B.