Creation Stories by Campaign Asia-Pacific
Campaign Asia-Pacific's Creation Stories
Origin stories and insights from recent and great marketing: A brand leader and an agency partner discuss how they collaborated to create one special ad, or an entire campaign, for markets in Asia-Pacific.
From the objectives to the brief, and from the creative inspiration to the production, Creation Stories gives you an inside look at what it takes to create excellent brand marketing.
Creation Stories is presented by Campaign Asia-Pacific (http://www.campaignasia.com) and hosted by Richard Bleasdale. Currently director and partner of The Taipan Partnership, Bleasdale has a long history in the advertising industry in APAC, including a stint as MD at The Secret Little Agency in Singapore and a long tenure as managing partner with Observatory International, a consultancy focused on client-agency effectiveness.
Full episodes are available in video form at the Creation Stories home page (http://www.campaignasia.com/creationstories) , where you can also find any clips discussed during the episode.
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