Spin Sucks: Recent Episodes
None
Listicles and 500-word blog posts are so yesterday. đ§ Get ready for a shift in the content landscape with the AI-driven search from Google. Gini Dietrich has the strategies to stay ahead.
The post What Search Generative Experience Means for Content Creators first appeared on Spin Sucks.
The post What Search Generative Experience Means for Content Creators appeared first on Spin Sucks.
Related Stories* From Ego to Empathy: Key Strategies for Effective Crisis Communication
- How to Integrate Your Marketing and Public Relations Efforts
- The Unintended Consequences of Generative AI
Gini Dietrich shows you how to use futurecasting to navigate uncertainty, anticipate trends, and propel your PR strategies into tomorrow.
The post Why the PR Industry Should Embrace Futurecasting first appeared on Spin Sucks.
The post Why the PR Industry Should Embrace Futurecasting appeared first on Spin Sucks.
Related Stories* The Truth About Long-Term Communications Success
- From Ego to Empathy: Key Strategies for Effective Crisis Communication
- How to Use Anti-Fragile Tactics to Predict the Future
đ˘đĄ Hybrid or remote work isn't the problem. Gini Dietrich has why toxic work cultures are a result of leadership decisions. #RemoteWork #Leadership #WorkCulture
The post Toxicity Isnât Remote Workâs Fault: The Real Culprit is Leadership first appeared on Spin Sucks.
The post Toxicity Isnât Remote Workâs Fault: The Real Culprit is Leadership appeared first on Spin Sucks.
Related Stories* 7 Steps for Leading Through Uncertain Times
- How to Become a Recovering Perfectionist
- The Email Emergency: A Societal Issue
Discover the art of crisis management in a world teeming with challenges. Gini Dietrich explores the journey from workplace turmoil to national emergencies, emphasizing the power of empathy, heartfelt apologies, and genuine connections.
The post From Ego to Empathy: Key Strategies for Effective Crisis Communication first appeared on Spin Sucks.
The post From Ego to Empathy: Key Strategies for Effective Crisis Communication appeared first on Spin Sucks.
Related Stories* 5 Crisis Management Mistakes to Avoid at All Costs
- Lessons for Communicators In Navigating Polarizing Topics
- The Unintended Consequences of Generative AI
đ Patience + Strategy + Consistency = Communications Success. Don't miss Gini Dietrich's latest insights on building a world-class communications program.
The post The Truth About Long-Term Communications Success first appeared on Spin Sucks.
The post The Truth About Long-Term Communications Success appeared first on Spin Sucks.
Related Stories* How to Use Anti-Fragile Tactics to Predict the Future
- Lessons for Communicators In Navigating Polarizing Topics
- CNN Debacle: The Dangerous Consequences of Granting Media Access
Gini Dietrich says if you want to enhance your ability to predict the future, you should do so by using anti-fragile tactics, dedicating daily time to reading, experimenting, and staying informed about global trends.
The post How to Use Anti-Fragile Tactics to Predict the Future first appeared on Spin Sucks.
The post How to Use Anti-Fragile Tactics to Predict the Future appeared first on Spin Sucks.
Related Stories* The Unintended Consequences of Generative AI
- State of the Media in 2023 According to Propel Media Barometer
- Lessons for Communicators In Navigating Polarizing Topics
The smoke signals from the world of PR is that these are tough times. Ken Jacobs shares 7 steps to lead your team, your clients, and your agency through uncertain times with courage.
The post 7 Steps for Leading Through Uncertain Times first appeared on Spin Sucks.
The post 7 Steps for Leading Through Uncertain Times appeared first on Spin Sucks.
Related Stories* How to Become a Recovering Perfectionist
- The Email Emergency: A Societal Issue
- Evolve Your Agency, Add New Services, Enjoy Every Economy
Timing is everything when it comes to addressing polarizing topics. Gini Dietrich walks you through how to proactively engage in conversations and stand up for what we believe.
The post Lessons for Communicators In Navigating Polarizing Topics first appeared on Spin Sucks.
The post Lessons for Communicators In Navigating Polarizing Topics appeared first on Spin Sucks.
Related Stories* Six Ways to Ensure Brand Reputation
- The LGBTQ+ Community Is Growing, So Why Donât We See Them Onscreen?
- CNN Debacle: The Dangerous Consequences of Granting Media Access
Louis Gudema has researched nearly 100 SaaS companies and found those with robust, multi-channel marketing programs grew five times faster. He explores the impact marketing has on business growth.
The post Companies that Have Better Marketing Have Faster Growth first appeared on Spin Sucks.
The post Companies that Have Better Marketing Have Faster Growth appeared first on Spin Sucks.
Related Stories* The Definitive Guide to Creating a Lead Magnet for Your Agency
- 5 Tips to Achieve True Sales and Marketing Alignment
- A Beginnerâs Guide to Launching a Mobile Marketing Tour
Before granting media access, Gini Dietrich says you must learn how to evaluate opportunities, enhance risk management, and safeguard your organization's reputation.
The post CNN Debacle: The Dangerous Consequences of Granting Media Access first appeared on Spin Sucks.
The post CNN Debacle: The Dangerous Consequences of Granting Media Access appeared first on Spin Sucks.
Related Stories* Using Online Reviews to Evolve Your Earned Media Efforts
- How to Integrate Your Marketing and Public Relations Efforts
- The Unintended Consequences of Generative AI
Curious how fellow agency owners are landing new clients in 2023? Kristen DeGroot interviewed 50 founders and is sharing the most effective strategies.
The post Real-Life Strategies Agency Owners Are Using to Land New Clients first appeared on Spin Sucks.
The post Real-Life Strategies Agency Owners Are Using to Land New Clients appeared first on Spin Sucks.
Related Stories* How and When to Hire a Business Coach
- Evolve Your Agency, Add New Services, Enjoy Every Economy
- Stop Sending Proposals! Increase Your Win Rate With This Trick
Integrating marketing and public relations has become more important than ever. Chris Norton shares his tips on how to achieve the best results.
The post How to Integrate Your Marketing and Public Relations Efforts first appeared on Spin Sucks.
The post How to Integrate Your Marketing and Public Relations Efforts appeared first on Spin Sucks.
Related Stories* The Ins and Outs of Internal Communications
- The Unintended Consequences of Generative AI
- Presenting Your PR Results and Excellence In the Boardroom
A few years ago, I read an article about what will change when most of the cars on the road are self-driving. Of course, we can stop depending on other countries for oil, weâll have reduced congestion, greater road safety, traffic efficiencies, and more. The thing that stuck with me most, though, was the fact ⌠Continued
The post The Unintended Consequences of Generative AI first appeared on Spin Sucks.
The post The Unintended Consequences of Generative AI appeared first on Spin Sucks.
Related Stories* State of the Media in 2023 According to Propel Media Barometer
- The Good, the Bad, and the Ugly of Generative AI
- How Comms Pros Can Survive a Recession By Working With Sales
In an era of tightening budgets, it is crucial to accurately convey the worth of public relations to executives. Michiko Morales shares eight tips do this.
The post Presenting Your PR Results and Excellence In the Boardroom first appeared on Spin Sucks.
The post Presenting Your PR Results and Excellence In the Boardroom appeared first on Spin Sucks.
Related Stories* Using Online Reviews to Evolve Your Earned Media Efforts
- State of the Media in 2023 According to Propel Media Barometer
- How Comms Pros Can Survive a Recession By Working With Sales
There are a host of reasons outside of the wage gap that women are paid less than men, but even still, it's baloney. Gini Dietrich puts out a cry to women to do one thing for themselves to help all of us.
The post Women Need to Take Some Responsibility for the Wage Gap first appeared on Spin Sucks.
The post Women Need to Take Some Responsibility for the Wage Gap appeared first on Spin Sucks.
Related Stories* How and When to Hire a Business Coach
- How to Become a Recovering Perfectionist
- The Email Emergency: A Societal Issue
Studies show perfectionism is on the rise. While a drive to exceed expectations is admirable, Gini Dietrich details how perfectionism can lead to excess self-criticism, poorer quality of workplace performance, and more serious consequences like burnout and depression.
The post How to Become a Recovering Perfectionist appeared first on Spin Sucks.
Related Stories* The Email Emergency: A Societal Issue
- Evolve Your Agency, Add New Services, Enjoy Every Economy
- How to Prepare Now for an Impending Recession
Earned media isnât as trusted as it once was, and online reviews have upended where people go for advice, which provides a great opportunity for PR pros as they're looking to evolve their efforts.
The post Using Online Reviews to Evolve Your Earned Media Efforts appeared first on Spin Sucks.
Related Stories* The Good, the Bad, and the Ugly of Generative AI
- State of the Media in 2023 According to Propel Media Barometer
- How Comms Pros Can Survive a Recession By Working With Sales
By the end of 2022, 83% of Franco employees will have completed the PESO Model Certification. Nikki Little, Senior Vice President of the PR firm describes this journey and the outcomes.
The post The Future Is Integrated: Being All In on the PESO Model⢠Certification appeared first on Spin Sucks.
Related Stories* Celebrating 16 Years of Blogging, Community, and Learning
- Reporting the Effectiveness of Your Content Marketing Program
- Four Client Communication Rules that Will Grow Your Business
Sometimes, reporting just the data and metrics of your content marketing program is not enoughâyou have to do more to get exec buy-in. Gini Dietrich describes exactly what to do in 2023.
The post Reporting the Effectiveness of Your Content Marketing Program appeared first on Spin Sucks.
Related Stories* Using Trust Signals to Build, Grow, and Protect Your Brand
- How Organizations Can Build Trust Through Content Marketing
- How to Become a Better Brand Storyteller
Tony Gnau shares some tips from his newly released book, Lights, Camera, Impact, all about how to create and execute a winning video content strategy.
The post Successful Video Content Starts With a Plan appeared first on Spin Sucks.
Related Stories* 3 Ways to Bolster Your Video Content Marketing
- The 5 Elements of a Community Flywheel
- 3 Steps to Leverage the Creator Economy to Promote Your Brand
Client communication is the most important communication strategy we develop as PR pros. Gini Dietrich explains why these four rules of successful client communication will help you stay on the right track and grow your business.
The post Four Client Communication Rules that Will Grow Your Business appeared first on Spin Sucks.
Comments Personalization is key in client service. You need to put ... by corina manea * In reply to Hanna Knowles. Yes, exactly! In-house or agency. ... by Laura Petrolino * In reply to Gini Dietrich. They make me so happy by Laura Petrolino * MINNONS! (As Addie calls them.) by Gini Dietrich * Great parallels, Laura. I think this aspect can often get ... by Hanna Knowles Related Stories Relationship-Based Client Service: 11 Questions to Ask * How to Help Brands With Change Management * Using Trust Signals to Build, Grow, and Protect Your Brand
Tanya Marie Towles says brands that recognize active military and veterans and show appreciation for their service can get an advantage over their competition while solidifying lifelong clients.
The post The Importance of Marketing to Active Military and Veterans appeared first on Spin Sucks.
Related Stories* The Advertiserâs Guide to Connected TV (CTV)
- 3 Tips to Boost Business With Amazonâs New Email Marketing
- The Importance of Data Accessibility In Marketing
Gini Dietrich recommends 11 questions to be able to answer about your internal or external clients o create the most successful client service relationship possible.
The post Relationship-Based Client Service: 11 Questions to Ask appeared first on Spin Sucks.
Comments In reply to Elise Perkins. Oh yes. Great point Elise. We are ... by Laura Petrolino * In reply to corina manea. I think people fear that treating ... by Laura Petrolino * In reply to Pete Salmon. Hahaha! It IS life advice, as well. ... by Laura Petrolino * In reply to Anne Morgan. So true! Being a robot isn't a fun ... by Laura Petrolino * âWhat are their pet peeves? And then make sure you arenât ... by Pete Salmon * Plus 11 more... Related Stories PR Measurement: Metrics to Use for Success * Using Trust Signals to Build, Grow, and Protect Your Brand * How Organizations Can Build Trust Through Content Marketing
With so many options and styles of marketing, it can be difficult to know where to start. Kelsey Raymond shares 6 steps to identify your brandâs marketing style.
The post How to Determine the Best Style of Marketing for Your Business appeared first on Spin Sucks.
Related Stories* Scale Your Marketing Agency With Strategic Forecasting
- How to Close the Praise Deficit Between Men and Women
- The Value of the Leader Who Is an Introvert
The PESO model is a total no-brainer for 2023 and beyond PR, but that doesnât mean itâs easy to implement. Gini Dietrich has some tips to overcome the struggles.
The post The Struggles We All Have With the PESO Model⢠appeared first on Spin Sucks.
Related Stories* Celebrating 16 Years of Blogging, Community, and Learning
- PR Measurement: Metrics to Use for Success
- The Sleeping Giant: Why Content Marketing Reigns Supreme
Trust Signals is all about the tools and tactics that businesses can use to build, grow, and protect their brands. Gini Dietrich highlights an excerpt from the book that will convince you this is your next read.
The post Using Trust Signals to Build, Grow, and Protect Your Brand appeared first on Spin Sucks.
Related Stories* Relationship-Based Client Service: 11 Questions to Ask
- How to Become a Better Brand Storyteller
- Celebrating 16 Years of Blogging, Community, and Learning
Strategic forecasting puts a marketing agency in a better place to impress clients while upskilling staff with work on increasingly diverse projects. Jeff Meade shares his techniques for this type of growth.
The post Scale Your Marketing Agency With Strategic Forecasting appeared first on Spin Sucks.
Related Stories* How to Determine the Best Style of Marketing for Your Business
- How to Close the Praise Deficit Between Men and Women
- The Value of the Leader Who Is an Introvert
McKinsey developed a community flywheel to make things crazy easy for you when it comes to community building. Here is Gini Dietrich on how to use it.
The post The 5 Elements of a Community Flywheel appeared first on Spin Sucks.
Related Stories* Shared Media Considerations In a PESO Model⢠Program
- What Is ShadowbanningâŚand Why Should You Care?
- How to Handle Clients or Executives Who Want Your Time 24/7
With Amazonâs new update, sellers can send emails to repeat, recent, and high-spending customers at no additional cost. Jason Streiff shares three strategies to boost business with the new tool.
The post 3 Tips to Boost Business With Amazonâs New Email Marketing appeared first on Spin Sucks.
Related Stories* The Importance of Marketing to Active Military and Veterans
- The Importance of Data Accessibility In Marketing
- How B2C Marketers Can Use a B2B Content Marketing Approach
One of the best ways an organization can build trust is through its content marketing efforts. Gini Dietrich says this is a prime example of how communicators affect change.
The post How Organizations Can Build Trust Through Content Marketing appeared first on Spin Sucks.
Technology is reshaping the traditional marketing landscape by allowing marketers to create more personalized digital experiences for consumers. Diane Keng discusses the importance of data accessibility in marketing today.
The post The Importance of Data Accessibility In Marketing appeared first on Spin Sucks.
Related Stories* 4 Steps to Make Any New Adtech Initiative a Success
- Overcome Marketing Myopia By Using High-Quality Data
- How to Create a SWOT Analysis for Content Marketing
In this article, Gini Dietrich helps you glean three things you can learn from reading fiction that will help you become a better brand storyteller.
The post How to Become a Better Brand Storyteller appeared first on Spin Sucks.
Related Stories* For Earned Media Success, Start With Trade Publications
- Celebrating 16 Years of Blogging, Community, and Learning
- How to Keep Minority-Owned Agencies From Disappearing
Companies looking to leverage the creator economy need to rethink how they reach their target audiences. Paco Suro shares three keys to creating a successful campaign with influencers.
The post 3 Steps to Leverage the Creator Economy to Promote Your Brand appeared first on Spin Sucks.
Related Stories* Tips for Creating a Successful TikTok Video Marketing Campaign
- 4 Pinterest Marketing Tips to Consider for Your Next Campaign
- 3 Ways to Bolster Your Video Content Marketing
A praise deficit occurs in the work world between men and women. And, without the same kind of constructive feedback, Gini Dietrich says women miss out on a critical opportunity to learn and grow.
The post How to Close the Praise Deficit Between Men and Women appeared first on Spin Sucks.
Related Stories* The Value of the Leader Who Is an Introvert
- The Characteristics and Instincts of Rebel Leaders
- How to Onboard New Hires to Be Better Advocates for Your Agency
Over the past several years, the line between B2B and B2C marketing has blurred. Becky Ruyle outlines 3 specific tactics B2C marketers should borrow.
The post How B2C Marketers Can Use a B2B Content Marketing Approach appeared first on Spin Sucks.
Related Stories* How to Use Content Marketing During a Pop Culture Vacuum
- What to Include In Your Email Marketing for Best Results
- How to Find User-Generated Content in a Video-Driven World
For earned media success in nearly every organization, it's time to stop focusing solely on top-tier media and put an emphasis on trade publications. Gini Dietrich explains why that is and what to do about it for your 2023 plans.
The post For Earned Media Success, Start With Trade Publications appeared first on Spin Sucks.
Related Stories* How to Become a Better Brand Storyteller
- Celebrating 16 Years of Blogging, Community, and Learning
- How to Keep Minority-Owned Agencies From Disappearing
Pinterest has evolved from a playground for hobbyists and wedding planners to a site that offers serious advertising advantages. Drew McLellan shares 4 tips for a successful Pinterest campaign.
The post 4 Pinterest Marketing Tips to Consider for Your Next Campaign appeared first on Spin Sucks.
Related Stories* Tips for Creating a Successful TikTok Video Marketing Campaign
- 3 Steps to Leverage the Creator Economy to Promote Your Brand
- 3 Ways to Bolster Your Video Content Marketing
Spin Sucks has been around for 16 years (12 of them have actually been good), and Gini Dietrich helps us celebrate what we've learned about blogging, community, and more.
The post Celebrating 16 Years of Blogging, Community, and Learning appeared first on Spin Sucks.
Click the icon below to listen. Related Stories* PR Measurement: Metrics to Use for Success * When a PR Firm Uses Terrible Business Development Tactics * Happy, Happy Birthday, Spin Sucks!
There is a great danger of minority-owned businesses being folded up into white-dominated spaces. Jeff Meade explains how we can prevent this.
The post How to Keep Minority-Owned Agencies From Disappearing appeared first on Spin Sucks.
Related Stories* How to Become a Better Brand Storyteller
- For Earned Media Success, Start With Trade Publications
- Celebrating 16 Years of Blogging, Community, and Learning
Professionally ghosted? Gini Dietrich explains what to do when a potential client ghosts you and how to determine when it's time to give up.
The post Professionally Ghosted: What to Do When a Prospect Ghosts You appeared first on Spin Sucks.
Related Stories* How to Become a Better Brand Storyteller
- For Earned Media Success, Start With Trade Publications
- Celebrating 16 Years of Blogging, Community, and Learning
Lesley Vos shares a content matrix that will help generate content ideas that are fast and easy to implement in any niche.
The post Content Matrix: How to Come Up With Writing Ideas Fast appeared first on Spin Sucks.
When discussing the greatest villains in literature, the conversation can become quite divisive. Who is the greatest? Gini Dietrich lists 27 of them. Who would you add?
The post The 27 Greatest Villains in Literature appeared first on Spin Sucks.
The art of persuasion is something every communicator must masterâboth internally and externally. Gini Dietrich gives you five action steps to get started.
The post Five Steps to Master the Art of Persuasion appeared first on Spin Sucks.
Related Stories* Survey Says: Strategic Communications Has Changed
- PR Measurement: Metrics to Use for Success
- The Creative Process Is Broken, Hereâs How to Fix It
It's no surprise that the volume of strategic communications has increased, but so has the type of work we do, according to a recent JOTW survey. Gini Dietrich says this is all combined with other challenges, such as lack of measurement and more.
The post Survey Says: Strategic Communications Has Changed appeared first on Spin Sucks.
Related Stories* Whatâs In Store for Communicators for the Rest of 2021
- Why Going Viral Is Not a Solid Communications Strategy
- PR Measurement: Metrics to Use for Success
PR measurement can be the bane of our existence because it can't always be correlated directly to sales, but Gini Dietrich says there are things we can do to make execs happy.
The post PR Measurement: Metrics to Use for Success appeared first on Spin Sucks.
Related Stories* The Sleeping Giant: Why Content Marketing Reigns Supreme
- Happy, Happy Birthday, Spin Sucks!
- Survey Says: Strategic Communications Has Changed
With a shift to remote work, many creatives are leveraging digital technologies to mimic the in-person processes. Nic Climer highlights four ways the creative process should adapt for this new era.
The post The Creative Process Is Broken, Hereâs How to Fix It appeared first on Spin Sucks.
Related Stories* Survey Says: Strategic Communications Has Changed
- PR Measurement: Metrics to Use for Success
- Spin Sucks: What You Can Learn from Climate Change Contrarians
There is a reason PR people have a bad reputation: Hollywood loves to glamorize the bad apples in the industry. But we have a saying... Spin Sucks!
The post Spin Sucks: What You Can Learn from Climate Change Contrarians appeared first on Spin Sucks.
Related Stories* Prowly Report Takes a Deep Dive Into the Role of Tech In PR
- How I Landed an Interview With Forbes in Five Hours
- Survey Says: Strategic Communications Has Changed
Prowly's State of PR Technology 2022 report is out and Michela Pencz is sharing the top findings that PR pros should know.
The post Prowly Report Takes a Deep Dive Into the Role of Tech In PR appeared first on Spin Sucks.
Related Stories* Spin Sucks: What You Can Learn from Climate Change Contrarians
- How I Landed an Interview With Forbes in Five Hours
- Survey Says: Strategic Communications Has Changed
There is great power in the quiet people in meetings, says Gini Dietrich. In leaders who are introverted. In those who do versus talk. The doers versus the talkers. Here is what you can learn from them.
The post The Value of the Leader Who Is an Introvert appeared first on Spin Sucks.
Related Stories* The Characteristics and Instincts of Rebel Leaders
- The Art of Giving Positive Feedback
- Creativity In a Hybrid World: How to Foster Collaboration
The news cycle moves quickly so how can you insert your company into a relevant topic quickly? Eitan Goldstein shares how he scaled newsjacking to land an interview with Forbes in just 5 hours.
The post How I Landed an Interview With Forbes in Five Hours appeared first on Spin Sucks.
Related Stories* Spin Sucks: What You Can Learn from Climate Change Contrarians
- Prowly Report Takes a Deep Dive Into the Role of Tech In PR
- Itâs Time to âRebrandâ the PR Industry for the Better
Having rebel leaders at work seems counterintuitive, but Gini Dietrich says the attitude they have toward work, colleagues, and innovation leads to far more success than conformity does.
The post The Characteristics and Instincts of Rebel Leaders appeared first on Spin Sucks.
Related Stories* The Value of the Leader Who Is an Introvert
- The Art of Giving Positive Feedback
- Creativity In a Hybrid World: How to Foster Collaboration
From the second a new hire joins your agency, you have an opportunity to educate them on your companyâs rewards system, niche audience, and selling methodology to ultimately serve as advocates for your brand. Drew McLellan explains exactly how to do this.
The post How to Onboard New Hires to Be Better Advocates for Your Agency appeared first on Spin Sucks.
Related Stories* How to Onboard New Hires to Be Better Advocates for Your Agency
- The Value of the Leader Who Is an Introvert
- The Characteristics and Instincts of Rebel Leaders
We are all sitting in a pressure cooker that's about to explode, but Gini Dietrich says you can keep yours from going all over the walls by following these few simple tips.
The post The Pressure Cooker Weâre All Sitting In appeared first on Spin Sucks.
Video content is the fastest-growing marketing tool today. Hope Horner shares three strategies for businesses to create dynamic video content.
The post 3 Ways to Bolster Your Video Content Marketing appeared first on Spin Sucks.
The economists are predicting a recession, but it doesn't have to be scary if you are prepared. Gini Dietrich outlines six things that will save you during a down economy
The post Prepare Yourself Now for a Potential Recession Later appeared first on Spin Sucks.
A PR calendar gives structure to your content and messaging. Whitney Deterding shares everything communicators need to know to create a PR calendar.
The post How to Execute Campaigns With a PR Calendar (Free Template) appeared first on Spin Sucks.
"What is public relations?" is a common question because not even the PR industry can clearly define it. Gini Dietrich dives deep into PR, communications, and marketing.
The post What Is Public Relations? appeared first on Spin Sucks.
Your crisis management plan exists to define problems your organization could face and the steps to take. Chris Norton explains how to create this plan strategically.
The post 5 Crisis Management Mistakes to Avoid at All Costs appeared first on Spin Sucks.
Social media has made us all impatient and longing for some quick fix that will make us go viral. Gini Dietrich has why this is not a solid communications strategy.
The post Why Going Viral Is Not a Solid Communications Strategy appeared first on Spin Sucks.
What will live events look like in a post-pandemic world? Bob Marsh considers the ways event planning has changed and shares four strategies for more interactive and engaging meetups.
The post Why Your Post-Pandemic Events Could Be Better Than Before appeared first on Spin Sucks.
The new State of PR report from MuckRack shows communicators are overworked and underpaid at a time when burnout is especially high. Gini Dietrich has some tips on what you can do about it for yourself.
The post Report Shows Comms Pros are Overworked and Underpaid appeared first on Spin Sucks.
Working from home has impacted everything including how we find inspiration. Jack Schuleman shares three strategies to re-inspire creativity.
The post How to Find Inspiration When Creativity Drains Away appeared first on Spin Sucks.
New research shows that women appointed to upper management positions bring unique knowledge, contribute distinct perspectives, and foster team dynamics that shift ways of thinking within the entire top management team. Gini Dietrich has all of the details.
The post How Women At the Top Increase Culture, Team, and Knowledge appeared first on Spin Sucks.
The media world moves fast and only the businesses that continually adapt with enthusiasm and speed will thrive. John Wells explores how agencies can support brands to navigate change management.
The post How to Help Brands With Change Management appeared first on Spin Sucks.
There is an art to giving positive feedback. Gini Dietrich says it starts with understanding what motivates the individuals you work withâand progresses by doing it with finesse.
The post The Art of Giving Positive Feedback appeared first on Spin Sucks.
Brand authenticity has never been more vital. Adrian Si explores the benefits of immersing your audience in your brand through experiential marketing and shares four ways you can try this strategy.
The post How Experiential Marketing Can Bolster Brand Identity appeared first on Spin Sucks.
There is an old adage that advertising is a bellwether for the economyâand itâs proven to be true. It doesn't look good for themâand it doesn't look good for communicators, but Gini Dietrich has some tips to help you not only survive, but thrive.
The post Seven Tips for Communicators to Prepare for Whatâs Next appeared first on Spin Sucks.
Whit Kinser says the key to a strong content-first marketing strategy is getting out of the âSEO mindsetâ and creating the right content for the right audience. He shares five ways to do this.
The post 5 Things to Consider When Taking a Content-First Strategy For SEO appeared first on Spin Sucks.
It's a celebration of the Spin Sucks podcast! We are 200 episodes in and it's been quite the journey. Gini Dietrich has a special guest for the celebration.
The post Celebrating the 200th Episode of the Spin Sucks Podcast appeared first on Spin Sucks.
According to Drew McLellan, joining a mastermind group can completely change your career trajectory and push you to achieve bigger goals. Here is how to find a mastermind group and what makes one successful.
The post Joining a Mastermind Group Could Be Your Best Career Decision appeared first on Spin Sucks.
It's interesting to think about how our biases affect how we do communications planning. Gini Dietrich helps you understand what you innately knowâand how it translates to the work you do.
The post 14 Cognitive Biases Which Affect Your Communications Plan appeared first on Spin Sucks.
Committing to trans awareness is a powerful signal to stakeholders of a companyâs values. Aby Hawkins explores how to bring LGBT equity in a genuine way.
The post PR Pros Must Upskill In Trans Awareness appeared first on Spin Sucks.
Designing your earned media efforts for results in 2022 means taking a page from email marketers and lead conversion experts. Gini Dietrich shows you how.
The post Earned Media: How to Design the Perfect Pitch appeared first on Spin Sucks.
Brands grow and endure because of how consumers feel about them. Daryl Forkell has three essential steps to forming a solid emotional identity with your audience.
The post Forming Emotional Identity: Why You Should Care About What Customers Feel appeared first on Spin Sucks.
Itâs easy to say the Theranos downfall was because of tech media or because of a series of PR crises, but Gini Dietrich describes why both of those statements are wrong.
The post Elizabeth Holmes: Not All Crises Are PR Crises appeared first on Spin Sucks.
The pandemic brought a major halt to many advertising strategies but savvy marketers have found a new opportunity: CTV. Ryan Green explains how advertising is shifting and how you can include CTV in your marketing.
The post The Advertiserâs Guide to Connected TV (CTV) appeared first on Spin Sucks.
Every successful PESO Model program begins with owned media. Without it, Gini Dietrich says you have nothing to share, nothing to earn credibility for, and nothing to amplify.
The post Using the PESO Model⢠In a Communications Campaign appeared first on Spin Sucks.
As the Great Resignation has demonstrated, cultivating a culture of creativity and empathy is more important than ever. Mindy Sears describes how leaders can do this.
The post Creativity In a Hybrid World: How to Foster Collaboration appeared first on Spin Sucks.
Gini Dietrich says if youâre consistent, understand search intent and trends, are willing to take a stand, and have access to SMEs, you'll have owned media success.
The post The Nine Things You Need to Do for Owned Media Success appeared first on Spin Sucks.
More and more, consumers are looking to brands to champion social mission. Rachel Latsos explains how to do this authentically, highlighting companies doing it the right way and the wrong way.
The post Making Social Mission a Part of Your Brand Communications appeared first on Spin Sucks.
Shared media is one-forth of a PESO Model⢠program. In this article, Gini Dietrich explores how to choose where to be, what to communicate, and where and when to test things out.
The post Shared Media Considerations In a PESO Model⢠Program appeared first on Spin Sucks.
Audio platforms such as Clubhouse and Twitter Spaces have drastically changed the social media landscape over the past 18 months. David Ciccarelli shares three ways to strategically incorporate audio content into your strategy.
The post The Social Audio Revolution Is Here appeared first on Spin Sucks.
Gini Dietrich says we're past the point of complaining about paywalls and media consolidation and limited resources and no one answering their phones or email. If you have earned media chops, you can take untraditional approaches for great results.
The post Getting Earned Media Results In an Information Overload World appeared first on Spin Sucks.
A well-written story can cut through the noise and capture an audienceâs attention. Fredrik Skarheden outlines 6 key elements for communicators to consider when writing a story.
The post 6 Elements of a Good Story to Share Your Message appeared first on Spin Sucks.
Research shows that the leaders who are inclusive and share the spotlight with their team are the most effectiveâand are promoted the fastest. Gini Dietrich describes what that looks like for all of us at work.
The post Being Inclusive: How Sharing the Spotlight Makes You a Better Leader appeared first on Spin Sucks.
The world of adtech moves quickly, and it can be difficult to keep up with the latest trends and developments. Adam Ortman offers four steps that will prepare you for success in a new adtech campaign.
The post 4 Steps to Make Any New Adtech Initiative a Success appeared first on Spin Sucks.
Paid media is one-fourth of a PESO Model⢠program, yet many communicators don't use it. Without it, your program will topple over. Gini Dietrich gives you some examples on how to use it with your next tactic or campaign.
The post Using Paid Media for Your Next Tactic or Campaign appeared first on Spin Sucks.
When short-term goals become a fixation, brands are at big risk of marketing myopia. Diane Keng shares three ways high-quality data can avoid this.
The post Overcome Marketing Myopia By Using High-Quality Data appeared first on Spin Sucks.
Gini Dietrich says that never before has your work as a communicatorâand the organizationâs stance on ESG (environmental, social, and governance)âbeen more important, which is saying a lot after the past two years.
The post The Critical Importance of ESG Today appeared first on Spin Sucks.
Gini Dietrich says for those of us who believe in honesty and transparency and living a Code of Ethics, the best thing we can do is keep doing thatâand holding people like Ronn Torossian and his agency accountable.Â
The post Whatâs a Code of Ethics If People Donât Follow It? appeared first on Spin Sucks.
How do you end a conversation you never wanted to have in the first place? Rebekah Iliff shares 20 conversation enders from her new book, Champagne for One, that can help you make a quick exit.
The post 20 Ways to End a Conversation You Never Wanted to Have appeared first on Spin Sucks.
At this point in the pandemic, a new skill is required for people managers â grief leadership. Gini Dietrich outlines five things to consider as you craft this skill.
The post Build Your Grief Leadership Skill to Create Unity and Healing appeared first on Spin Sucks.
As Google introduces the new MUM algorithm and opens new search dimensions, Nick Chasinov predicts 3 ways it will change the course of digital marketing.
The post How MUM from Google Will Change Marketing appeared first on Spin Sucks.
On this week's Spin Sucks AMA, Gini Dietrich describes the difference between a director of communications and a director of PRâand what the difference would be if we lived in a perfect world.
The post AMA: Whatâs the Difference Between a Director of Communications or PR? appeared first on Spin Sucks.
It's time to craft your annual communications plan, but do you know what to include? Most jump directly to tactics, but Gini Dietrich says that's the absolute wrong place to start.
The post The 16 Things Every Communications Plan Should Include appeared first on Spin Sucks.
Drawing on the findings of the Propel 2022 Media Barometer, Samantha Scribano relays four ways to improve media relations in 2022, namely between PR professionals and journalists.
The post 4 Actionable Tips for Better Media Relations appeared first on Spin Sucks.
It's a small world after all. It's a small world after all. It's a small world after all. Gini Dietrich describes why it's always, always important to be professional. Always.
The post How to Live the Golden Rule In the Communications Business appeared first on Spin Sucks.
Rebecca Todd posits that the daily texts, social media posts, notes, and scribbles create a writing ritual and shares how to channel the habit into a more focused practice.
The post Creating a Writing Ritual that Actually Works appeared first on Spin Sucks.
Nearly every artist, film director, and scientist has had a least one hot streak in their careerâa cluster of highly successful work. Gini Dietrich describes how you can do the same.
The post How to Have Multiple Hot Streaks In Your Career appeared first on Spin Sucks.
The Stan Richards racist comment that almost undid his agency is a great example of how reputation management is constantly changing in today's world.
The post The Rise of a New Era of Reputation Management appeared first on Spin Sucks.
On this week's Spin Sucks AMA, Gini Dietrich discusses lots of different options for people struggling to do their own professional development among all of their work, life, and family responsibilities.
The post AMA: How Do I Make Time for Professional Development? appeared first on Spin Sucks.
Do you ever sit back and think about where your knowledge comes from? Gini Dietrich talks about how your expertise, combined with what you don't know, affects your communications plans.
The post How Our Biases Affect Our Communications Plans appeared first on Spin Sucks.
In this post, Sophia Halkidou shares how to discern when a problem is a reputational crisis, and advises on how to remedy it from a PR perspective.
The post How to Constructively Approach a Reputational Crisis in PR appeared first on Spin Sucks.
On this week's Spin Sucks AMA, Gini Dietrich talks about the process used in her agency to avoid unethical, smarmy, gross clients who never have any intention of paying their agency.
The post AMA: How Do I Handle Smarmy or Unethical Clients? appeared first on Spin Sucks.
Unlearning requires the integrity to admit that you were wrong yesterday, which Gini Dietrich explores in this article on how to become a better communicator.
The post Why You Should Unlearn Your Behaviors appeared first on Spin Sucks.
On this week's Spin Sucks AMA, Gini Dietrich answers the question, "Do I need a portfolio to apply for a PR job?" She says no...and explains why.
The post AMA: Do I Need a Portfolio to Apply for a PR Job? appeared first on Spin Sucks.
If you have a podcast or are thinking about starting one, this report from One Stone Creative will help you decide where to go next (or how to get started)
The post The State of the Business Podcasting Industry appeared first on Spin Sucks.
In this post, Roger Darnell discusses his career trajectory as a PR professional, and how both authenticity and trust play a major role in a successful PR business as well as the future of the industry.
The post What Is the Key to PR Business Success? appeared first on Spin Sucks.
On this week's Spin Sucks AMA, Gini Dietrich talks about how to remove the bias from the COVID convos and treat it like you would any other crisis.
The post AMA: What Is the Best Way for Businesses to Approach COVID? appeared first on Spin Sucks.
The PESO Modelâpaid, earned, owned, and shared mediaâserves as an integration tool for communicators. Gini Dietrich shows you how to you use it, what to measure, and more.
The post Is 2022 the Year You (Finally) Embrace the PESO Model� appeared first on Spin Sucks.
In this post, Angela Hawkins discusses the importance of audio in inclusive marketing, and shares helpful tips on how to successfully implement a high-quality audio strategy for your brand.
The post Brands Canât be Truly Accessible Until Audio Is Part of the Plan appeared first on Spin Sucks.
On this week's Spin Sucks AMA, Gini Dietrich wishes you happy holidaysâand looks forward to 2022, the year that some have deemed the year of change.
The post AMA: Happy Holidays from the Spin Sucks Team appeared first on Spin Sucks.
There are three trends for 2022, according to the team at Spin Sucks, but trust is the one they focus onâand how communicators can work to rebuild it for their executives, teams, colleagues, brands, and organizations.
The post How Communicators Can Work to Rebuild Trust appeared first on Spin Sucks.
In this week's guest blog post, Carla Patton discusses the value of constructive feedback, and outlines how it can lead to expansion and collaboration.
The post Reframing the Idea of Feedback to Increase Performance appeared first on Spin Sucks.
On this week's Spin Sucks AMA, Gini Dietrich answers the question, "Can any of you PR practitioners please share any business planning tools you use as you look ahead to 2022?"
The post AMA: Tips for 2022 Communications Planning appeared first on Spin Sucks.
So you want to go out on your own? Gini Dietrich has seven steps, or tips, to help you figure out when and how to start your own PR firmâand be happy doing so.
The post Step-by-Step Process to Starting Your Own PR Firm appeared first on Spin Sucks.
In this week's guest blog post, Torrey Tayenaka shares how to leverage the extremely popular Tiktok app to showcase your business and broaden your reach.
The post Tips for Creating a Successful TikTok Video Marketing Campaign appeared first on Spin Sucks.
On this week's Spin Sucks AMA with Gini Dietrich, we discuss how rough and chaotic the last 20 months have been and how it's causing many of us to take stock in our business lives, to determine what's importantâand what's not.
The post AMA: Taking Stock In Your Business Life appeared first on Spin Sucks.
Measurement is one of the most important things you should do in your communications program, but most either skip it or leave it to the end. Gini Dietrich shows you how to setâand report onâyour goals.
The post Setting Measurement Goals and Reporting On Results appeared first on Spin Sucks.
In this week's guest blog post, Angela Hawkins discusses the current era of audio, and predicts how audio-generated content will change the nature of influencer marketing.
The post How the Era of Audio Will Affect Influencer Marketing appeared first on Spin Sucks.
The Verge has just announced that they are no longer going to allow receiving information on background. If you talk to someone on their team, send them an email, or text them, you can assume that whatever you say will be attributed to you.
The post The Verge Says âOn Backgroundâ Is No Longer Allowed appeared first on Spin Sucks.
In this week's guest blog post, Chris Craft shares 5 key tips for how brands can excel at B2B marketing with DE&I in mind.
The post 5 Essential DE&I Tips for Creating Effective B2B Content Writing appeared first on Spin Sucks.
On this Friday before Thanksgiving, Gini Dietrich records a special Spin Sucks AMA to celebrate all of you who have spent even a millisecond of your day with us.
The post AMA: What We Are Grateful for This Holiday Season appeared first on Spin Sucks.
It's almost 2022 and a new PR measurement report from MuckRack shows that 94% of communicators are still measuring the number of stories placed. Gini Dietrich describes why that's the worst thing to measureâand what you should measure instead.
The post What to Measure In Your Comms Programs In 2022 appeared first on Spin Sucks.
In this guest post, Scott Baradell breaks down the importance of utilizing trust signals and reveals how Google both assesses and promotes content.
The post The Significance of Trust Signals: How Google Decides If Youâre Legit appeared first on Spin Sucks.
Marketing job profiles are a lot like Zodiac signs. On this week's Spin Sucks AMA, Gini Dietrich takes you through the quiz so you can see how it worksâand how it tells what kind of marketer you are.
The post AMA: What Is Your Marketing Zodiac Sign? appeared first on Spin Sucks.
While there are 35 total insights from this year's Orbit Media survey about blogging, Gini Dietrich covers six of the (what she thinks) most important.
The post Blogger Survey Shows Longer Content Has Better Results appeared first on Spin Sucks.
In this week's guest blog post, Jeff Snyder discusses how experiential brands can authentically and empathetically connect with consumers.
The post How Experiential Brands Can Authentically Demonstrate Empathy appeared first on Spin Sucks.
On this week's Spin Sucks AMA, Gini Dietrich answers the question, "Do any of you have any good examples of media pages on websites that you like? Or any management tools that make it easy to keep updated?"
The post AMA: The Best Media Page Management Tools appeared first on Spin Sucks.
As company leaders still grapple with return to the office policies, Gini Dietrich says communicators can bridge the gap between what they want and what employees wantâand provides some tips on doing exactly that.
The post Communicators Can Bridge the Return to the Office Gap appeared first on Spin Sucks.
In this week's guest blog post, Lauren Howe outlines how she went from quitting her corporate job to building a successful PR firm in the pandemic and prioritizing self-care.
The post Surviving and Thriving: How I Successfully Built a PR Firm During a Pandemic appeared first on Spin Sucks.
On this week's AMA, Gini Dietrich answers the question, "What are the best ways to keep up with industry changes?" She offers some tips and advice on how to do that, no matter how you prefer to consume content.
The post AMA: The Best Ways to Keep Up with Industry Changes appeared first on Spin Sucks.
The Future of Corporate Communications is a new report from Edelman that seeks to create a playbook for 2002 planning and beyond. Gini Dietrich has details.
The post The Future of Corporate Communications: Four Notable Insights appeared first on Spin Sucks.
In this week's guest article, Ryan Smith talks about the misunderstood nature of the PR industry, outlines the various data to prove it, and shares how we can empower ourselves to successfully ride this new industry wave.
The post Itâs Time to âRebrandâ the PR Industry for the Better appeared first on Spin Sucks.
On this week's Spin Sucks AMA, Gini Dietrich veers from the norm and doesn't answer a question. Instead, she gives you a tour of the new home for Spin Sucks. Check it out!
The post AMA: Spin Sucks Has a New Home! appeared first on Spin Sucks.
Itâs hard to believe itâs been 12 years since Content Marketing Institute and MarketingProfs began their trends and insights report, but here we are. And what a year this 12th year has been! The report looks back on the past 12 months, of course, and includes expectations for 2022. It also asked the impervious question: ⌠Continued
The post The Sleeping Giant: Why Content Marketing Reigns Supreme appeared first on Spin Sucks.
âThe Great Resignation,â which was first called âThe Turnover Tsunami,â and now many are calling âThe Big Quitâ is real, and itâs here. To wit: According to a study by Microsoft in April, 2021, 40% of workers were contemplating leaving their jobs 39% of the workforce is predicted to leave current jobs for greater flexibility ⌠Continued
The post Maintaining Strong Leadership Through âThe Big Quitâ appeared first on Spin Sucks.
Welcome back to another Ask Me Anything, a weekly series where we talk to our friends, our viewers, and our community about all of their pressing needs, questions, wants, and desires. Letâs take a look at the mailbag to see which questions are burning this week. How do I work effectively with lawyers during a ⌠Continued
The post AMA: How Do I Work Effectively With Lawyers During a Crisis? appeared first on Spin Sucks.
Facebook knows, in acute detail, that its platforms are riddled with flaws that cause harm, often in ways only the company fully understands. That is the central finding of a Wall Street Journal series, based on a review of internal Facebook documents, including research reports, online employee discussions, and drafts of presentations to senior management. ⌠Continued
The post Can Facebook Be FixedâOr Do We All Have to Leave It? appeared first on Spin Sucks.
Facebook has had a rough go of it lately with a slew of crises that would make even the most seasoned public relations professional squeamish. Last month a whistleblower leaked thousands of internal documents to the Wall Street Journal, claiming the company put profits ahead of people. We now know the whistleblower is a former ⌠Continued
The post Facebook Outage Proves Why You Need a Strategic Communications Plan appeared first on Spin Sucks.
Welcome back to another Ask Me Anything, a weekly series where we talk to our friends, our viewers, and our community about all of their pressing needs, questions, wants, and desires. Letâs take a look at the mailbag to see which questions are burning this week. I always like hearing whatâs on your fiction reading ⌠Continued
The post AMA: Give Me All Your Fiction Recommendations! appeared first on Spin Sucks.
About a decade ago, Robin Wauters, the co-founder of TechCrunch wrote a scathing article about a communicator who, in Robinâs mind, had violated every rule that is supposed to exist between PR pros and journalists. He said this communicator had abused Robinâs âextremely sweet and mild-mannered colleague.â Robin was so angry at this communicator that ⌠Continued
The post The Contentious Relationship Between PR Pros and Journalists appeared first on Spin Sucks.