Brand Gravity Show: Recent Episodes
Kaye Putnam
How do brand and psychology intersect? Welcome to the Brand Gravity Show, where host and Brand Strategist Kaye Putnam explores the relation and science between branding, emotions, and psychology.Whether you’re new to branding and business or are looking for ways to up your game, you will learn all you need on this show. Each week, Kaye interviews subject matter experts and showcases visionary entrepreneurs with exceptional brands. Together, they cover everything from how to attract ideal clients and customers on a gut, and emotional level, to aligning your expression with your core identity. Be sure to subscribe to the show and connect here for more: https://www.kayeputnam.com https://www.instagram.com/kayeputnamhttps://www.youtube.com/user/marketingkaye
In this episode of the Brand Gravity Show, we dive into the world of influencer marketing with Sedge Beswick, a true industry leader who has navigated the shifting tides of the digital era. With a proven track record connecting brands to their audiences, Sedge shares her wealth of experience gained both in-house and while running agencies.
Whether you're a business owner, influencer, or marketing enthusiast, this episode offers a wealth of knowledge and inspiration. Join the conversation and get ready to connect, learn, and grow in the world of influencer marketing.
We talk about:
[0:00] Intro
[01:41] The Rise of SEEN Connects
[04:41] Biggest changes in social media
[06:25] How to stand out in an oversaturated market
[08:17] Sedge’s favorite campaign
[12:45] Leaning into intuition
[19:06] Finding work/life balance
[22:09] How to grow as an influencer
[24:30] Working with an agency
[27:24] Common influencer/brand pitfalls
[28:26] Where to find Sedge
[29:02] What small businesses need to know
Connect with Sedge here:
- https://www.seenconnects.com
- https://www.linkedin.com/in/sedge-beswick-92573330/
- https://www.instagram.com/seenconnects/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
In this episode of the Brand Gravity Show, we dive into the world of branding with the remarkable Ethan Decker, Ph.D. As a brand strategist and marketing expert for over 15 years, he's the bridge between science and creativity, debunking myths and revealing the secrets of successful brand growth. From the "banana curve" to brand loyalty, and repertoire buying to unconventional levers, we challenge conventional wisdom in branding.
But that's not all—Ethan also redefines the concept of brand purpose and shares insights on building a business case for the brand in the age of performance marketing. With a background in urban ecology and a knack for marketing, Ethan offers a unique perspective that's a must-listen for aspiring brand strategists and entrepreneurs alike. So, join us as we unravel the mysteries of branding with the "Doctor of Brand Growth," Ethan Decker. You won't want to miss it!
We talk about:
[0:00] Intro
[04:02] Deciphering brand growth: laws vs. levers
[05:29] The banana curve
[07:34] The myth of brand loyalty
[09:05] Repertoire buying
[10:49] Rethinking brand strategy
[14:52] Deconstructing brand purpose
[18:08] Unconventional brand levers
[20:56] Common brand-building myths
[27:16] Shifting the marketing paradigm
[29:51] Advice for aspiring brand strategists
[34:13] Where to find Ethan
[35:04] Ethan’s actionable advice to entrepreneurs
Connect with Ethan here:
- https://appliedbrandscience.com
Mentions:
- Ehrenberg-Bass Institute: https://www.marketingscience.info/about-us/
- How Brands Grow by Byron Sharp: http://marketinglawsofgrowth.com/index.html
- Les Benet & Peter Field
- Mini MBA: https://mba.marketingweek.com/
- Mark Ritson:https://www.marketingritson.com/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
Are you weary of outdated capitalist practices and eager to transform your perception of business? Join us in this episode of the Brand Gravity Show, where we explore the captivating world of Conscious Capitalism — a philosophy that defies convention and fosters a holistic, compassionate approach to entrepreneurship.
Our remarkable guest, Dave Valentine, is a business luminary who has harnessed this unconventional approach, generating a staggering $1 billion collectively for clients, including major brands such as Target, Time Magazine, and American Express. But Dave's journey wasn't always this illustrious.
At the tender age of 29, a life-altering moment compelled him to shift away from the traditional capitalist trajectory, embracing a more balanced and sustainable path. Today, Dave operates multiple businesses from his mountain retreat, surrounded by a serene river and three waterfalls. His enterprises embody the principles of Conscious Capitalism, underpinned by a commitment to invest millions in talent and make a profound impact on a global scale.
This episode speaks to Dave's inspiring journey, his philosophy of Conscious Capitalism, and his audacious ambition to become too substantial to ignore, ultimately reclaiming a sense of freedom he believes has been appropriated by individuals and corporations.
Tune in to explore this transformative concept and the life's work of an entrepreneur who seeks to revolutionize the way we perceive and practice business. Dave Valentine's story is a testament to the potential for change and the power of Conscious Capitalism to create a kinder, more equitable world.
We talk about:
[0:00] Intro
[02:29] Dave’s journey from burnout to balance
[06:59] What is conscious capitalism?
[09:39] Nurturing the next generation of entrepreneurs
[11:29] Redefining success in business and community
[14:46] How entrepreneurs can make an impact
[18:04] Dave’s new book: Marketer’s Mind
[21:54] How to determine what business to buy
[24:01] Dave’s mission to revolutionizing work
[27:37] Where to find Dave
[28:18] Dave’s simple shift to change your life
Connect with Dave here:
- https://davevalentine.co/
- https://www.instagram.com/realdval/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
Get ready to dive into the world of brand differentiation and unravel the obstacles that stand in the way of making your mark. In this conversation, I join forces with Robert Patin, the mastermind behind Creative Agency Success and a two-time international bestselling author, in an episode that’s all about standing out.
What’s the secret sauce behind brand differentiation? Tune in as Robert defines it and reveals how your personal journey holds the key to uniqueness. Discover why embracing what sets you apart fuels growth and passion in your business.
Drawing on his financial background and more than a decade of engagement with creative agencies, Robert exudes a passion for transforming clients’ business aspirations into tangible reality.
We talk about:
[0:00] Intro
[02:14] Creative Agency Success
[02:35] What is differentiation?
[04:19] Uncovering your unique path to differentiation
[07:25] How discovering differentiation ignites growth and passion
[11:25] Unveiling your unique factor through self-discovery
[13:32] Overcoming roadblocks to integrating your differentiator
[16:24] Testing your differentiator through meaningful conversations
[18:59] Communicating your unique flavor to your target audience
[20:49] How do we know if we’re different enough?
[23:10] Where to find Robert
[24:16] What Robert wants you to know
Connect with Robert here:
- FREE GIFT: https://www.creativeagencysuccess.com/brandgravity
- https://www.facebook.com/groups/creativeagencyclique
- https://www.creativeagencysuccess.com/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
Get ready to embark on an insightful journey through the world of brand growth and advertising as we sit down with the visionary leader, Samir Balwani. As the CEO and founder of QRY (pronounced "query"), Samir has curated a team of innovative minds that specialize in strategic e-commerce growth and brand scaling. With over 15 years of experience, including stints at American Express, StyleCaster, and Rogers & Cowan PMK, Samir's expertise in marketing leadership is second to none.
Join us as we unravel the secrets of successful advertising, from striking the delicate balance between short-term gains and long-term brand expansion to crafting captivating ad creatives that leave a lasting impact.
Tune in to discover Samir's unique perspective on brand building and gain valuable takeaways that will empower you to navigate the ever-evolving landscape of marketing with confidence. Whether you're an entrepreneur, marketer, or visionary, this episode promises to inspire and equip you with the tools you need to propel your brand to new heights.
We talk about:
[0:00] Intro
[2:33] How Samir started QRY, a marketing agency
[4:51] Balancing short-term gains and long-term brand growth
[6:06] Common ad pitfalls to avoid
[9:38] When is your brand ready for the big marketing push?
[11:21] Effective ad creatives
[14:50] Optimize your advertising strategy
[17:16] Samir’s favorite client case study
[19:05] Where to find Samir
[20:06] What Samir wants you to know
Connect with Samir here:
- https://www.facebook.com/weareqry
- https://www.weareqry.com
- https://www.linkedin.com/in/samirbalwani/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
In this episode, Matt, the Founder of Publitics, discusses the parallels between political consulting, branding, and entrepreneurship. He shares strategies for navigating hot topics, leading with conversation in marketing, and the importance of authenticity and credibility in both politics and business. The episode provides valuable lessons for politicians and entrepreneurs alike, offering practical insights for successful branding and communication.
Matt played a role in special projects during the 2020 presidential campaign, notably contributing to the creation of President Joe Biden's viral "We Just Did" hat. Currently, he serves as an adjunct professor in Centenary University's Business Department, teaching in their pioneering social media program. Before founding Publitics, Matt worked at Fairleigh Dickinson University’s PublicMind Poll and taught political science and law as an adjunct instructor.
We talk about:
[0:00] Intro
[02:02] Matt’s journey into political consulting
[06:51] Political branding narratives and strategies
[09:59] How to handle ‘hot topic’ issues as brands
[12:29] Marketing strategy: leading with conversation
[15:41] Digital marketing
[18:16] Defining your brand
[22:07] Market saturation
[27:10] Navigating brand controversy
[32:13] Lessons for both politicians and entrepreneurs
[37:12] Where to find Matt
Connect with Matt here:
- https://www.publitics.com/team
- https://www.linkedin.com/in/mkrayton/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
Step right into the world of captivating storytelling with a special guest, Ericka Saurit. With her impressive 20-year career in interior design and marketing, she's the visionary behind Saurit Creative, a company that's revolutionizing brands in the home industry.
Get ready to uncover the secret behind compelling brand stories as Ericka introduces her unique 3E storytelling framework - Extraordinary, Emotional, and Experiential. These powerful elements will ignite an authentic connection with your audience like never before.
Ericka encourages brand builders to leverage their individual experiences and stand out in the industry. She'll reveal how digital storytelling takes center stage, empowering you to use websites, social media, and email marketing as powerful platforms for engagement and leaving a lasting impact.
We talk about:
[0:00] Intro
[03:08] From interior designer to brand storyteller
[04:55] The 3E Storytelling Framework
[09:17] 1-page brand audit
[12:02] Embracing your extraordinary brand
[14:44] Digital storytelling
[16:20] Common brand storytelling pitfalls
[20:15] Connecting through emotions
[28:38] Where to find Ericka
Connect with Ericka here:
- http://www.sauritcreative.com
- Brand Audit: www.sauritcreative.com/brandaudit
- https://www.instagram.com/sauritcreative/
- https://www.facebook.com/SauritCreative
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
Join us for an engaging episode with Erik Huberman, the dynamic CEO of Hawke Media, a rapidly growing company with unique insights into thousands of brands. Discover his powerful marketing framework that consistently delivers incredible results for clients.
But what truly stands out is the exploration of the broader market context. Learn how businesses are thriving in diverse economic environments, adapting to headwinds with Erik's valuable insights.
As a seasoned entrepreneur and CEO of "Your Outsourced CMO," Erik has played a pivotal role in growing over 4,000 global brands, leading Hawke Media to a valuation exceeding $150 million. His expertise as a writer and thought leader is featured in top publications like Rolling Stone, Forbes, and Inc.
Don't miss this captivating conversation with Erik Huberman, as he generously shares his wealth of experience and knowledge.
We talk about:
[0:00] Intro
[2:48] Erik’s entrepreneurial journey
[4:01] The Hawke Method Book
[5:44] Case Studies with the Hawke Method
[6:36] Confirmation bias and branding
[9:40] Understanding customer aspirations
[12:29] Leveraging AI for data-driven marketing strategies
[17:11] How to sustain brand culture amid rapid growth
[19:25] Leadership resilience in times of growth and recession
[26:06] What’s in store for Erik and Hawke Media
[27:47] The power of brand consistency
[29:28] Where to find Erik
Connect with Erik here:
- http://www.hawkemedia.com
- https://www.instagram.com/erikhuberman/
Mentions:
- The Hawke Method: https://www.amazon.com/Hawke-Method-Principles-Marketing-Brands/dp/1631957015
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
In this compelling episode, Christina, a former PR executive who successfully transitioned into consulting, unveils the secrets to maximizing lead capture and forging meaningful connections through the power of podcasting. Gain invaluable insights on measuring the return on investment (ROI) of your podcast efforts and crafting compelling call-to-action prompts that propel business growth.
Discover actionable strategies for identifying podcasts that align with your target audience and learn how to effectively engage and resonate with your ideal listeners. Drawing from her own experience, Christina shares her transformative journey from a 13-year PR career to the realization of the immense potential podcasts hold for online-based businesses.
With a special focus on supporting women entrepreneurs, Christina has dedicated her work to empowering business owners to achieve similar transformative results. Join us as we unlock the true potential of podcasting and learn how to leverage this dynamic medium to drive your business forward.
We talk about:
[0:00] Intro
[2:47] Christina’s journey from PR executive to successful consultant
[7:08] Using podcasts to connect with your ideal audience
[9:41] How to track podcast ROI
[11:48] Success Stories
[17:28] Maximizing lead capture with podcast call-to-action strategies
[20:48] Why being a guest on more podcasts matters
[24:28] Where to find Christina
Connect with Christina here:
- https://www.instagram.com/publicityxchristina/
- https://www.facebook.com/publicityxchristina
- https://www.publicityxchristina.com/
- Quiz: http://www.podcastpublicityquiz.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
In this episode of the Brand Gravity Show, we sit down with Maggie Giele (@maggiegiele), a successful business and marketing strategist, as she shares her remarkable journey of using AI to revolutionize her content strategy. From recording 180 videos in one day to optimizing call-to-action, Maggie has leveraged AI tools to achieve unprecedented success.
Maggie began her journey as a highly sought-after coach with a team of seven. However, the toll of a demanding business, combined with an unpredictable chronic illness, led to burnout. Determined to find a better way, she streamlined and automated her processes, resulting in remarkable growth, including a $124,000 month with just one part-time team member.
Hit ‘play now’ and revolutionize your content strategy!
We talk about:
[0:00] Intro
[2:33] Using AI to record 180 videos in one day
[5:56] Optimizing call to action
[07:02] Maggie’s business breakthrough
[10:09] Crafting an authentic brand voice using AI
[16:14] How to use AI for content topics
[19:29] What Maggie would do differently
[20:21] Boost your reach with AI
[21:44] Filming short-form videos with ChatGPT’s help
[26:25] Maggie’s advice for implementing AI in your content strategy
Connect with Maggie here:
- www.facebook.com/maggiegiele
- www.facebook.com/groups/bossesineurope
- www.maggiegiele.com
- https://www.instagram.com/maggiegiele/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
Join Paddy Gilmore, founder of Studio Gilmore, The Humor Consultancy, in this insightful podcast episode as he shares his expertise on incorporating humor into branding.
With 23 years of advertising experience and a Master's degree in humor research, Paddy provides valuable insights on when and how to effectively use humor to drive brand success. From the impact of Snicker's iconic campaign to leveraging humor in B2B brands, this episode covers the psychology behind humor, avoiding pitfalls, successful campaigns, leveraging brand assets, and finding humor inspiration.
Paddy also discusses the role of "cancel culture" and presents a fascinating case study on how Getty Images revitalized its brand perception through humorous campaigns. Tune in for an informative exploration of humor in branding!
We talk about:
[0:00] Intro
[1:57] Paddy’s journey to humor in branding
[2:58] The impact of Snicker’s ‘you’re not you when you’re hungry’ campaign
[3:55] Humor in B2B brands
[5:15] How entrepreneurs can leverage humor in their business
[6:26] Psychology behind humor
[7:39] When should we apply humor to our brands?
[8:29] Avoiding humor pitfalls
[11:14] Successful humor campaign
[13:27] Leverage distinctive brand assets
[14:50] Subjectivity in humor
[16:53] Humor inspiration for brands
[18:47] ‘Cancel culture’ in marketing and ads
[20:18] Revitalizing Brand Perception through Humorous Campaigns: Getty Images
[22:08] Where to find Paddy
[23:06] Three things you should know about humor
Connect with Paddy Gilmore here:
- https://www.studiogilmore.com/
- Twitter: @mrpaddygilmore
Mentions:
- D&AD: The Copy Book
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
In this episode of The Brand Gravity Show, we are joined by Nathalie Nahai, an expert in human behavior, web design, and the arts. Nathalie takes us on a journey through her latest book, "Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience," a groundbreaking work that has earned accolades as one of the most influential business books of our era.
Nathalie's extensive experience as a speaker, consultant, and facilitator for Fortune 500 companies shines through as she shares valuable insights on ethically applying behavioral science principles to enhance business practices. Her ability to ignite conversations and provide tools and strategies for harnessing human potential has made a significant impact on organizations worldwide.
Tune in to this episode of The Brand Gravity Show for a thought-provoking exploration of brand resilience, values, and the psychology behind building successful businesses. Whether you're a business owner, visionary, or simply interested in understanding the dynamics of the evolving business landscape, this conversation is sure to inspire and inform.
We talk about:
[0:00] Intro
[3:00] Inspiration for the new book: Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience
[4:18] Navigating the intersection of AI, resilience, and adaptation
[7:27] Embracing transformations
[12:33] Exploring values, frameworks, and barometers for alignment
[17:22] The future of business
[21:41] The impact of thoughtful marketing
[25:27] Finding balance and restoring creativity
[28:32] Aligning values with business
[29:13] The power of belonging, competence, and autonomy
Connect with Nathalie Nahai here:
- Hive Podcast: https://www.nathalienahai.com/the-hive-podcast/
- The Digital Age: Understanding & Reclaiming Systems Of Power: https://www.digitalage-course.com/
- https://www.nathalienahai.com/
- https://twitter.com/NathalieNahai
- https://www.instagram.com/nathalienahai/
Mentions:
- https://thevaluesmap.com/
- https://thisjungianlife.com/podcast/
- https://www.thegreatsimplification.com/
- https://www.upstreampodcast.org/about
- https://accidentalgods.life/our-podcast/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
Get ready to gain some valuable insights from Jordan Wilson, Founder and CEO of Accelerant Agency. With over 15 years of experience in marketing and branding, Jordan is an expert in all things AI. In this episode, Jordan shares his expertise on the potential of AI for businesses of all sizes.
Jordan clears up any misconceptions surrounding AI and emphasizes the importance of embracing its rapid evolution. He discusses early use cases and highlights the need for individuals to find their specific AI focus. As someone who has been in the game for over a decade, Jordan understands the power of AI and has developed unique proprietary processes and frameworks that combine with AI to create content and assets exponentially faster while still preserving the authenticity and soul of each brand.
Join Jordan as he unravels the power of AI and its transformative potential for businesses across various industries. With Jordan's guidance, you'll learn how to incorporate AI into your daily routine, unlock its full potential, and stay ahead of the competition. Don't miss out on the opportunity to level up your game and join the conversation about AI in business.
We talk about:
[0:00] Intro
[2:20] Navigating the Misconceptions of AI
[5:52] Exploring Early Use Cases and Embracing the Rapid Evolution of AI
[10:15] Finding You AI Focus
[13:42] Jordan’s favorite AI tools
[16:55] Mastering the art of AI chat: prime, prompt, and polish
[20:25] Utilizing AI to tell compelling stories
[22:13] Maintaining accuracy in AI-generated content
[24:20] Potential of multi-modal AI for marketing and small businesses
[26:26] How to stay up to date with AI
[27:45] Why you need to start using AI today
Connect with Jordan Wilson here:
- https://www.facebook.com/jordanaawilson/
- https://youreverydayai.com
- ChatGPT Giveaway:https://youreverydayai.com/chatgpt-giveaway/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
In this episode, I had the pleasure of chatting with Richard Shotten, a behavioral science expert who knows a thing or two about marketing. He gave us some incredible insights into how to apply behavioral science to branding and consumer behavior.
**One of the coolest things we learned was that embracing imperfections in your branding can actually make you more relatable and endearing to your customers. Plus, leveraging behavioral biases can give you a short-term boost while also building trust with your audience. Win-win!
Richard is the founder of Astroten, helping brands like Google and Barclays apply behavioral science. He authored "The Choice Factory," a best-selling book on marketing biases. His contributions have earned him honors from the IPA and affiliations with Churchill College, Cambridge University. His newest book, “Illusion of Choice,” is out now.**
We talk about:
[0:00] Intro
[2:09] The moment that ignited Richard’s passion for behavioral science
[4:39] The art of embracing imperfections in branding
[8:48] Using behavioral biases for short-term results and building trust
[11:01] 16 ½ psychological biases that influence what we buy
[12:25] The gap between what people say and do
[17:32] Richard’s process for writing his books
[19:45] Making complex studies more accessible
[20:56] Concrete vs. abstract: the power of visualization in communication
[25:56] How price perception influences value
[29:17] Richard’s must-read books for marketing and business
[30:40] Richard’s advice to entrepreneurs
Connect with Richard Shotten here:
- https://www.astroten.co.uk/
- https://www.linkedin.com/in/richard-shotton-a555541/
Mentions:
- Alchemy: The Surprising Power of Ideas That Don't Make Sense: https://www.amazon.com/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529
- Influence, New and Expanded: The Psychology of Persuasion: https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/B08RLT11Q3/ref=sr_1_1?crid=1C5W3C9YPFU1D&keywords=influence+book&qid=1685032749&s=books&sprefix=influence+boo%2Cstripbooks%2C139&sr=1-1
- Priceless: The Myth of Fair Value (and How to Take Advantage of It): https://www.amazon.com/Priceless-Myth-Fair-Value-Advantage-ebook/dp/B003DRO5OY/ref=sr_1_2?crid=2ABTZHVOSEAT7&keywords=priceless+applies+psychology+to+pricing&qid=1685032829&s=audible&sprefix=priceless+applies+psychology+to+pricing%2Caudible%2C207&sr=1-2
- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones: https://www.amazon.com/Atomic-Habits-James-Clear-audiobook/dp/B07RFSSYBH/ref=sr_1_1?crid=FU62BYK81PUN&keywords=atomic+habits&qid=1685032876&sprefix=atomic+hab%2Caps%2C531&sr
**In this episode of the Brand Gravity Show, I sit down with Sue B. Zimmerman (@theinstagramexpert), a highly respected online marketing educator, influencer, and business coach. With over 30 years of entrepreneurial experience, Sue B. has become a go-to expert in leveraging the power of Instagram for business success.
We’re talking about everything from AI and video content to work-life balance and engagement in direct messages. Sue B. stresses the importance of authenticity and consistency when it comes to your brand message. After all, to create a resonant brand, you’ve got to be true to yourself and stay on message!
But don’t worry, it’s not all serious business talk. Sue B. shares some hilarious personal anecdotes and drops a few key takeaways that are sure to make you laugh. And if you’re looking to succeed in the digital landscape of Instagram – you must give this a listen. I promise you’ll come away with valuable insights and actionable strategies to help you achieve your entrepreneurial dreams!**
We talk about:
[0:00] Intro
[02:30] Discovering Instagram and the birth of Sue B.’s passion for teaching it
[06:10] Trends in the industry: AI and the power of video content
[09:19] Evolution of Sue B.’s brand and the inclusion of her CEO, Morgan
[12:53] Achieving a work-life balance
[16:31] How to thrive in ‘slow times’
[21:07] Mastering DM Engagement
[25:49] Unleashing brand energy
[29:25] Sue B.’s Three Keys to Make Money on Instagram From Your Ideal Client
Connect with Sue B. Zimmerman here:
- https://www.facebook.com/SueBZimmermanEnterprise
- https://suebzimmerman.com/
- Discover the 3 Keys to Make Money on Instagram From Your Ideal Clients
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
**In this episode of the Brand Gravity Show, I sit down with Marcus Collins to explore the power of creating a culturally-relevant brand. We discuss how decoding cultural behaviors can give you a unique and powerful insight into why people behave the way they do. Whether you’re a CEO, brand visionary, or entrepreneur – understanding culture can help you build a stronger brand and connect with your audience on a deeper level. You’re in for a treat. This entertaining conversation is full of insights.
Dr. Marcus Collins, author of “For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be,” is an award-winning marketer and cultural translator who knows how to make behavior change happens through true cultural engagement.
With one foot in the world of practice as head of strategy at Whedon Kennedy, New York, and the other in academia as a clinical assistant professor at the Ross School of Business, University of Michigan – Marcus brings a unique perspective to the table. Plus, he’s got some serious marketing chops, having worked on successful campaigns for Google, Made in America Festival, and the Brooklyn Nets.**
We talk about:
[0:00] Intro
[3:06] What inspired Marcus to write his new book
[5:40] The definition of culture
[7:12] The Brooklyn Nets – subverting traditional marketing wisdoms
[11:57] Culture alignment for your brand
[17:01] How to differentiate in a crowded market
[20:09] Marketing to people, not businesses
[24:37] When and why should brands join the discourse
[27:40] IPO: a tool for making ethical decisions
[33:03] What every entrepreneur should know
Connect with Marcus here:
- https://www.facebook.com/marctothec
- https://www.marctothec.com
Mentions:
- For the Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
In this episode, my guest Uri Gneezy joins me to talk about the psychology behind creating and using incentives.
Uri Gneezy is the Epstein/Atkinson Endowed Chair in Behavioral Economics and professor at the Rady School of Management at the University of California, San Diego. He received his B.A. in economics at Tel Aviv University and Ph.D. in economics at Tilburg University. Gneezy joined UC San Diego in 2006. Prior to that, he was a professor at the University of Chicago, the Technion and the University of Haifa. He was a visiting scholar at the University of Amsterdam, NHH Bergen and Burgundy School of Business.
As a researcher, Gneezy focuses on putting behavioral economics to work in the real world, where theory can meet application. He is looking for basic research as well as more applied approaches to the study of when and why incentives (don’t) work. His research covers topics such as incentives-based interventions to increase good habits and decrease bad ones, gender differences in reaction to incentives, and how incentives affect deception and ethical behavior in general. In addition to the traditional laboratory and field studies, he is working with firms on using basic findings from behavioral economics to help companies achieve their traditional goals in non-traditional ways.
Gneezy’s research includes over 100 peer-reviewed journal articles, for which he won the Most Highly Cited Researcher prize for the last 8 years. He is a coauthor (with John List) of the international best seller The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life and author of Mixed Signals: How Incentives Really Work.
We talk about:
[0:00] Intro
[3:25] What inspired Uri to write 'Mixed Signals'
[4:05] Examples of 'mixed signals' when it comes to incentives
[6:40] Why humans are influenced by social norms and signaling
[10:10] Specific industries where incentives work best
[11:20] Loyalty programs as brand incentives
[12:45] How to design a loyalty program
[15:45] Pitfalls and misconceptions when implementing incentive programs
[20:05] Positive and negative incentives
[23:05] How each gender perceives and reacts to incentives
[27:15] How to learn more about behavioral economics
[33:20] One piece of advice for entrepreneurs
Connect with Uri here:
- https://www.twitter.com/urigneezy
- https://rady.ucsd.edu/faculty-research/faculty/uri-gneezy.html
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
Jaimee Campanella joins me to talk about how to get more time in your day as a business owner.
As entrepreneurs, life can often feel very busy, chaotic and overwhelming. How do we leverage the time that we do have and ensure we’re using it in ways that supports our goals, dreams and bigger vision?
Jaimee Campanella is a time strategist and productivity consultant who mentors and guides parents, professionals, and entrepreneurs to take control of their time.
We talk about:
[2:00] Symptoms of burnout and lack of time management
[4:10] Is your overwhelm and anxiety from lack of time management or something else?
[6:00] Mindset shifts to make in order to overcome this burnout and overwhelm
[11:00] How to turn up the awareness about our mindset as it relates to time freedom
[14:00] What life can look like once you take control of your time
[17:00] Why it's so hard to find a time management system by yourself
[20:30] One tool and system you can implement right away
[23:55] How to balance your commitments and create more time
[30:55] Taking this information and implementing it in your life
[32:30] One crucial thing to understand about time
Connect with Jaimee here:
- https://www.instagram.com/jaimeecampanellaco
- https://www.facebook.com/jaimeecampanellaco
- https://www.linkedin.com/in/jaimeecampanella/
- www.jaimeecampanella.com
- Take Control of Your Time: https://www.jaimeecampanella.com/training
- Time Mindset Self-Paced Course: https://www.jaimeecampanella.com/treasureyourtime
- Complimentary Consultation Call
- Time Power Family Calendar: https://www.jaimeecampanella.com/family-calendar-details
- Masterclass: https://www.jaimeecampanella.com/masterclassceo
- Newsletter: https://view.flodesk.com/pages/6350964140f50858729f5043
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
In this episode, I speak with Sandeep Dayal, the Managing Director of consulting firm Cerenti, about his extensive experience advising senior executives at Fortune 500 companies in industries spanning pharmaceuticals, financial services, and consumer products. Sandeep is regarded as one of the leading minds in marketing and brand strategy and has co-authored articles in Marketing Management, McKinsey Quarterly, and Strategy+Business.
We delve into his latest book, "Branding Between the Ears," which draws on his years of experience in working with some of the most successful consumer brands and his company's proprietary knowledge capital. Sandeep's current research focuses on Cognitive Branding and Selling, which translates the latest advances in behavioral economics and social psychology into completely new ways for developing modern power brands and driving up salesforce performance.
In this insightful conversation, Sandeep shares his thoughts on the three elements that make up a cognitive brand, how to know when to shift a marketing strategy, the messaging that makes a client feel like a brand understands them, mistakes brands most often make, and the process behind finding new marketing research studies. He also discusses the importance of brands of wisdom and brands chosen by deliberation, as well as how to get people to buy your brand and three ways to have intrinsic motivation.
Finally, Sandeep shares his hope for entrepreneurs after they read his book and what is on the horizon for brands. This episode is a must-listen for anyone interested in marketing and brand strategy, and for entrepreneurs looking to take their businesses to the next level.
We talk about:
[0:00] Intro
[2:30] Three elements that make up a cognitive brand
[7:30] When to know how to shift a marketing strategy
[9:40] The messaging that makes a client feel like a brand understands them
[13:10] Mistakes brands most often make
[16:20] The process behind finding new marketing research studies
[25:10] Brands of wisdom
[25:50] Brands chosen by deliberation
[29:00] Getting people to buy your brand
[31:25] Three ways to have intrinsic motivation
[35:30] Sandeep's hope for entrepreneurs after they read his book
[37:40] What is on the horizon for brands
Connect with Sandeep here:
- www.instagram.com/sandeepdayal004
- https://twitter.com/sandeepdayal
- https://www.facebook.com/profile.php?id=100064465411245
- http://sandeepdayal.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
In this episode, Olesya Luraschi joins me to discuss the psychology behind self sabotage, and how to improve our mindset through research-based techniques.
We explore why high-performing entrepreneurs often self-sabotage, and learn practical strategies for letting go of over-focusing and handling anticipatory anxiety. We also discuss maintaining motivation, the power of implementation intention, and the transformative impact of personal growth.
Olesya Luraschi is a Harvard-trained Leadership Coach. She coaches professionals at companies like Google, Amazon, and Microsoft to help them work at peak levels as leaders, by using evidence-backed psychology to improve their mindset, communication, and lives.
We talk about:
[0:00] Intro
[2:15] Why high-performing people self-sabotage
[5:10] How to start letting our over-focusing go
[7:05] Tips for handling anticipatory anxiety
[12:20] How to loosely let go of imperfection
[16:55] How to refocus what our brain looks at as a reward
[20:20] Tips for maintaining motivation
[22:55] What is 'implementation intention'
[25:55] Powerful transformations that come with this shift
[27:35] How to implement what you've learned here today
Resources mentioned:
- Why We Sleep by Matthew Walker, PhD
Connect with Olesya here:
- www.instagram.com/olesyaluraschi
- www.twitter.com/olesyalu
- www.olesyaluraschi.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
In this episode, Brit Kolo joins me to talk about designing your marketing strategy by discovering your marketing personality.
Brit Kolo is the Creator of the Marketing Personality Type® Framework at MarketingPersonalities.com and the Host of the Marketing Personalities Podcast.
Through her framework, designed to match you with your best marketing strategy based on your Myers-Briggs Personality Type, she’s here to shake up your approach to marketing and inspire you to grow your business in a feel-good way.
Meet Brit and get ready to go deep, find your true self, and grow that business of yours WITHOUT feeling fake and salesy at MarketingPersonalities.com.
We talk about:
[0:00] Intro
[2:05] How Brit developed her framework
[4:50] The result of shifting your marketing strategy to align with you
[8:10] The ENFJ marketing style
[13:00] Distinguishing between what feels good and what our natural strengths are
[16:50] Showing up through a strategy that feels aligned to you
[20:15] Where entrepreneurs get blocked in this process
[30:50] Tips for developing licensing programs
Resources mentioned:
- Get your free Marketing Personality Type® Mini Report at www.marketingpersonalities.com
- Marketing Personalities Affiliate at www.marketingpersonalities.com/affiliate-program
Connect with Brit here:
- www.instagram.com/marketingpersonalities
- https://www.marektingpersonalities.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
In this episode, Kris Jones joins me to talk about how to use storytelling to write your website homepage.
Kris Jones is a StoryBrand guide & Founder of Red Door Designs. Mentored by the Author of Building a StoryBrand - Donald Miller himself & with over 20 years of experience and clients like Nike & Adidas under her belt, she is extremely passionate about helping female small business owners & service providers get website copy that sells so they can multiply their revenue and focus on what they do best.
Kris has been able to achieve incredible transformations for her clients, including: increased revenue by 300%, record-breaking lead calls and clients booked, scaling from 30k months to 300k months, and charging 6x more for the same service. Kris believes that writing copy for your own business doesn’t have to feel like torture. In fact, once you know how to tell a compelling story, it can actually be fast, easy and fun.
We dive into the StoryBrand Framework, a popular approach that Kris has used to clarify messaging and connect with target customers for her clients. Kris will share her insights on finding the right words, structuring your copy, and creating a clear call to action.
We'll also discuss how to use vivid language and paint a picture for your audience to help them truly understand the transformation your product or service can provide. Plus, Kris will share a simple process you can follow to tackle this important task. Whether you're a business owner, marketer, or just someone interested in the power of storytelling, you won't want to miss this episode with Kris Jones.
We talk about:
[0:00] Intro
[2:10] How storytelling relates to website copy
[3:20] The StoryBrand Framework
[6:25] How to find the right words to use in your copy
[8:15] What to set up after your main text
[13:35] Painting a picture around your words
[14:50] How to zoom in on the transformation you provide
[23:50] Having a clear call to action
[24:55] How to actually get your website copy done
[30:30] One way to implement what you've learned today
Resources mentioned:
- Learn how to Write compelling copy— in 5 minutes flat: https://www.claritywithkris.com/
- StoryBrand Website Copy That Sells in 2.5 Hours Flat: https://www.reddoordesigns.com/copy
Connect with Kris here:
- https://www.instagram.com/reddoordesign/
- https://www.linkedin.com/in/reddoordesigns/
- https://www.facebook.com/reddoorportland/?fref=ts
- https://www.reddoordesigns.com/copy
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
In this episode, we dive into the importance of psychological safety, the basic principles that create it, and how it can impact the coaching industry with my guest Stephan Wiedner.
Stephan Wiedner is a psychological safety expert whose career has focused on developing sustainable high performance leaders, teams, and organizations. His passion for unleashing the collective potential of people has led him to cofound Noomii.com, the web’s largest network of independent life coaches, Skillsetter.com, the deliberate practice platform for interpersonal skills, and Zarango.com, the psychological safety training experts.
Stephan has been a guest speaker for Truth, Lies, and Workplace Culture Podcast, Scrum Master Toolbox Podcast, Building Psychological Strength Podcast, and many other audiences interested in psychology, business, and technology. His writing has been featured in Forbes, Entrepreneur, and other popular publications. Stephan is married with two children and enjoys spending quality time outdoors, hiking, biking, camping, and reading.
We explore what psychological safety is and its significance in creating a healthy environment for individuals to grow and learn. We then move on to the basic principles that create psychological safety and highlight the importance of factors such as emotional expression, empathy, and acceptance.
Whether you're a coach or simply interested in leveraging psychological safety, this episode is packed with valuable insights and actionable steps to take.
We talk about:
[0:00] Intro
[3:25] What psychological safety is
[5:15] Basic principles that create psychological safety
[11:15] Positioning yourself as a high quality coach
[15:45] The 8 layers of a marketing video
[16:55] Verbal Flow
[17:50] The ability to generate hope and positive expectation
[18:40] The power of persuasiveness
[19:15] Emotional expression
[20:00] Acceptance and being non judgmental
[20:30] Having empathy and alliance capacity
[21:20] Interpersonal responsiveness
[23:30] How to integrate these 8 principles
[27:05] The marketplace he has built for coaches
[28:35] The impact Stephan hopes to make around psychological safety
[31:00] One action step to take from this episode
Resources mentioned:
- www.zarango.com/freepsi
Connect with Stephan here:
- https://www.instagram.com/noomii_lifecoachdirectory/?hl=en
- https://twitter.com/noomii
- https://www.facebook.com/noomiicoach
- www.zarango.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
In this episode, we talk to Aleasha Bahr, a sales strategist and speaker with over 14 years of experience in customizing sales strategies to suit individual personalities, audiences, and services.
Aleasha's Matchmaker Sales Method empowers solopreneurs to effortlessly convert 80% of their leads without pain, pitching, or pretending to be someone else. Having sold over $50 million in services herself, and helped others sell $10.2M over the last 2 years alone with her proven personalized approach, Aleasha has a wealth of experience and knowledge to share.
Is selling a dirty word? How can undergoing better training shift your perception of sales?
Aleasha shares how defining the type of person who is the best fit for your product or service can help you avoid wasting time on leads that aren't a good match. She also gives us her thoughts on outdated sales advice and how to explore different sales methods to find the best fit for you.
Are you ready to understand the psychology of sales? Let’s dive into this episode, packed with valuable tips and insights on sales from one of the leading sales strategists in the industry.
We talk about:
[0:00] Intro
[2:15] Is selling a dirty word?
[3:25] What sales look like when you have better training
[5:30] How to define what type of person is your best 'fit'
[7:15] How to determine if someone is a fit or not for you
[8:45] Outdated sales advice
[11:45] How to explore different sales methods to find what fits
[14:05] Getting out of our own way when it comes to sales
[16:40] Are you excited about what you're selling?
[19:10] What 'matchmaking' sales is
[23:30] How to handle pricing objections
[27:55] How to get out of sales paralysis
[31:00] One thing to improve your sales process
[32:50] Aleasha's favorite strategy for learning something new
Connect with Aleasha here:
- https://www.instagram.com/aleashabahr/
- https://www.facebook.com/groups/salesisnotadirtyword
- https://www.aleashabahr.com/
- https://sales.aleashabahr.com/honeypotemail
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
In this episode, Carrie Veatch, The Location Independent Mindset Coach joins me on the show to talk about rewiring your brain to help manage business roadblocks.
Carrie is an expert at helping her clients build lives of time, financial, and location freedom. She uses neuroscience to teach her clients how to rewire their brains through mindset work, solution-based coaching, and nervous system regulation tools so that they feel worthy of whatever it is they desire.
We dive into what stops us from achieving what we want to achieve and the catalyst that launched Carrie into this work. She also shares why we return to the same triggers over and over again and provides tools to dismantle stories that no longer serve us.
As an entrepreneur, Carrie is also familiar with the most common roadblocks that entrepreneurs face, and she shares some tips to overcome them. We also discuss the role our nervous system plays in our life and what a regulated nervous system looks like. Carrie provides ways to create psychological and emotional safety in our day-to-day lives.
Carrie's insights will inspire you to rewire your brain and create the life you've always dreamed of.
We talk about:
[0:00] Intro
[1:45] What stops us from achieving what we want to achieve
[2:40] The catalyst that launched Carrie into this work
[7:40] Why do we return to the same triggers over again?
[9:20] Tools to dismantle stories that no longer serve you
[12:15] The most common roadblocks entrepreneurs face
[18:00] The role our nervous system plays in our life
[20:25] What a regulated nervous system looks like
[22:50] Ways to create psychological and emotional safety in our day-to-day
[28:30] How to implement what you've learned today
Connect with Carrie here:
- https://www.instagram.com/setyourselffree.llc/
- https://www.facebook.com/groups/setyourselffreecommunity
- https://setyourselffreellc.com/
- https://bit.ly/30freecalls
- https://bit.ly/SYFthefreedommindsetmethod
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
In this episode, Monique Lindner joins me to talk about energy, and how to master it when it comes to building a business and a brand.
As you’ll hear in our conversation, Monique discusses the ways in which we can manage our energy, energy types, as well as energy waves and patterns.
Monique Lindner, aka The Time Alchemist, was born in former East Germany with two chronic health challenges, yet she started to work by age 13 besides going to school. This led to her dying of a cardiac arrest by age 19 & being clinically dead for 25 seconds.
Monique is an adventurous spirit on the autism spectrum whose mission it is to dismantle systems that keep holding us back and instead, create structures that bring freedom, that crush glass ceilings, and that empower us to live full force.Monique is the creator of The T.I.M.E. Method® and published her book under the same name in the first lockdown of 2020 – putting her own signature framework to the test.
She’s been featured in several top magazines such as Forbes, spoke at TedX in 2017 and was interviewed on a range of diverse podcasts to share her wisdom and knowledge around Leadership, Living a Life a Day, Time & how we can Slow Down to Speed up.
We talk about:
- [0:00] Intro
- [2:35] The life-changing events that brought Monique into this work
- [15:10] What this experience taught Monique
- [18:20] Her 'Live Alive A Day' Concept
- [20:45] How do we manage our energy
- [25:10] Tips for learning how to regenerate and manage your energy
- [28:15] Chrono-energy types
- [29:25] Energy waves and patterns
- [32:00] One key way to take action from today's episode
Connect with Monique here:
- www.instagram.com/themoniquelindner
- https://www.facebook.com/thetimealchemist
- https://thetimealchemist.co/
- Chrono-Energy Type Quiz: https://thetimealchemist.co/maximize-energy
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/brand-clarity-collective/
In this episode, Troy Campbell joins me to talk about the psychology behind using storytelling for your brand.
How do you craft the most engaging story? What are the components of a story that help make it memorable?
Troy uses a scientific mind, artistic heart approach to help people create and learn amazing things. He is a behavioral scientist (PhD, Duke University), former marketing professor (University of Oregon), former art, film, and psychology scholar (UC Irvine), professional designer and researcher (Netflix Insights, Disney Imagineering, UnitedHealth), and the chief scientist at On Your Feet.
We talk about:
- [0:00] Intro
- [2:00] Why Troy approaches his work from a psychology perspective
- [5:00] The distance between the discovery and the design
- [8:40] Aligning your brand with the people you're trying to sell to
- [18:15] Why 'story' matters
- [22:30] The flaw in the ‘hero’s journey’
- [23:50] The Destiny narrative
- [31:30] Honing in on emotion
- [37:25] How to lean on science to be more creative
- [40:15] The institute of Academics
- [47:45] How to implement the information shared today
Connect with Troy here:
- www.troy-campbell.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
In this episode, Alara Sage and I sit down to understand why ‘Play’ is essential in business.
How does play impact our energy, and how does it allow us to tap into our limitless potential?
Developing a relationship with ourselves and discovering who we innately are holds so much power when it comes to creativity, our output, and our brand.
Alara Sage is a Women's Empowerment and Sensuality Coach who aims to reignite the power of women. She believes that the true nature of a woman is something that society fears and labels as taboo. However, Alara believes that women are powerful and tender, magical and influential. She aims to help women shift from a "performance mindset" to a deep connection with themselves and their desires, so they can reawaken their Sexy AF Self, reclaim their power, and magnetize deep intimate relationships and pleasure.
With over 15 years of experience, Alara coaches provocatively and soulfully, helping ambitious, career-driven professionals who feel unfulfilled and lonely in love, life, and relationships. As an intuitively gifted mentor, teacher, and healer, Alara has walked the walk and understands the journey of reigniting and transforming one's own life.
We talk about:
- [0:00] Intro
- [3:00] Why is play important?
- [5:30] What a Chakra is and how it impacts your energy
- [7:20] What it looks like to be in a state of power
- [11:50] Developing a relationship with ourselves to transform our reality
- [14:00] What a day looks like for an entrepreneur in 'flow'
- [16:00] What energy work looks like in practice
- [17:50] Your toolkit for tuning into your body
- [22:20] Managing your energetic boundaries as an empath
- [28:10] What transformation looks like in real-life
- [31:25] Alara's strategy for learning something new
Connect with Alara here:
- Instagram: www.instagram.com/alarasage
- YouTube: https://www.youtube.com/channel/UCYJKB7qg4rnCMDf9S9hhwLQ
- Facebook: https://www.facebook.com/alarasage/
- https://www.alarasage.com/
- Connect with Alara for a free 20 minute connection call
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
In this episode, we delve into the mysterious world of the wandering mind. Dr. Moshe Bar, a leading researcher in cognitive neuroscience, shares the latest findings on why our minds tend to stray and how we can identify when it's happening.
We explore the connection between mind wandering and mood, and whether the experience is different for someone with ADHD. Our guest also reveals the most surprising result from his research and offers practical tips on how to structure mind wandering for greater productivity and creativity.
As we compare the way our brains work to the workings of artificial intelligence, we discover the unique advantages and limitations of both in terms of creativity.
Finally, we explore the power of imagined experiences and how they can be used to enhance learning. Our guest provides one simple way to implement what we've learned in this episode and start taking advantage of the wandering mind's potential.
Moshe Bar, PhD is the former Director of the Cognitive Neuroscience Lab at Harvard Medical School and the Massachusetts General Hospital and an internationally renowned cognitive neuroscientist. He has a PhD in cognitive neuroscience from the University of Southern California in Los Angeles. For his outstanding research and academic achievements, he has received many awards and honors, including the prestigious 21st Century Science Initiative Award from the McDonnell Foundation, and the Hebb Award from The International Neural Networks Society. He headed the Gonda Multidisciplinary Brain Research Center at Bar-Ilan University in Israel until recently.
Tune in to this thought-provoking episode and unlock the secrets of your wandering mind.
We talk about:
[0:00] Intro
[2:35] Why do we mind wander?
[6:20] How to tell if you are mind wandering or not
[10:50] The most surprising finding from his research
[14:50] Is mind wandering a different experience for somebody with ADHD?
[18:15] Is there a way to structure mind wandering?
[22:20] The difference between the way our brain works and AI in terms of creativity
[25:15] The connection between mood and mind wandering
[29:05] Learning from imagined experiences
[33:25] One way to implement what you've learned in this episode
Resources:
- Books: https://www.moshebar.org/books
Connect with Moshe here:
- Instagram: https://www.instagram.com/moshe1/
- Facebook: https://www.facebook.com/moshe.bar
- Twitter: https://twitter.com/moshe1bar
- https://www.moshebar.org/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
What is the human psychology and behavior behind building a lasting brand?
In this episode, Dr. Matt Johnson joins me to discuss the intricacies of building a brand that is based in and influenced by human psychology and neuroscience. We completely nerded out on how to keep up with market trends while building a recognizable brand that has longevity.
Matt Johnson, PhD is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty, experiential marketing, and consumer decision making. He is the author of the best-selling consumer psychology book Blindsight: The (mostly) hidden ways marketing reshapes our brains (BenBella, 2020), and Branding That Means Business (Economist Books, Fall 2022).
As a contributor to major news outlets including Psychology Today, Forbes, and BBC, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. Matt is also passionate about helping brands use neuroscience to better understand, serve, and interact with their consumers.
He is the founder of neuroscienceof.com, through which he consults with a wide array of organizations, including as an expert-in-residence for Nike. Matt currently resides in Boston, MA, where he is a Professor of Psychology and Marketing at Hult International Business School, and an instructor at Harvard University’s Division of Continuing Education. Matt grew up in The Bay Area, California, and has lived and worked in San Diego, New Jersey, Berlin and Shanghai.
We talk about:
- [0:00] Intro
- [2:55] Matt’s background in cognitive neuroscience
- [5:00] Choosing to focus on the trends that don't change
- [6:55] The process and research behind writing his books
- [10:35] How to stand for something while trying to learn and engage with the market
- [14:00] How a brand can be forced to change the way they communicate and tips to navigate this
- [20:00] How small businesses brand differently than big businesses
- [27:35] The trend of becoming a micro influencer and its impact on brand
- [34:50] Matt's strategy for learning something new
- [36:05] One seed of knowledge Matt believes every entrepreneur should know
Resources:
- Branding That Means Business: https://www.neuroscienceof.com/branding-that-means-business-book
- Blindsight: https://www.neuroscienceof.com/blindsight
Connect with Matt here:
- Instagram: https://www.instagram.com/mattjohnsonisme/
- Twitter: https://twitter.com/mattjohnsonisme
- www.neuroscienceof.com/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
What are the four pillars of creating a six-figure business?
In this episode, Tay Daniels shares the strategies she has developed and uses to continue to grow and scale her business. Beyond mindset, there is more than goes into creating a six-figure company.
Tay Daniels is a multi-business owning wife and mom living in the Midwest, host of the Breadwinner Energy Podcast, & Life & Business Mentor for women who are ready to build a 6-Figure business. She teaches women how to step into their CEO shoes, build unshakeable confidence, & get paid to be unapologetically themselves so they can have a life they not only love but deserve!
We talk about:
[0:00] Intro
[3:30] How to go from zero to one and bringing on those first few clients
[6:10] Shifting into coaching and what it looked like on a tangible level
[8:45] Four pillars of creating a six figure business
[11:00] How to work through slow seasons
[14:30] How Tay has found her mentors
[18:10] What's coming for Tay in 2023
[22:05] What becomes possible when women are the 'breadwinner'
[31:30] How Tay learns best
[33:20] One idea Tay wants every entrepreneur to know
Resources:
- OG Group Program: https://itstayllc.mykajabi.com/academy2
- Entry Offer: https://itstayllc.mykajabi.com/offersuite
Connect with Tay here:
- Instagram: https://www.instagram.com/itstaydaniels_llc/
- Facebook: https://www.facebook.com/groups/birthdaylaunchparty
- https://itstayllc.mykajabi.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
In this episode, Stephen Houraghan joins me to talk about how to build a brand people will remember.
A great brand is so much more than colors, fonts and logos. It’s how it makes people feel, the words they associate with it, and how it changes their lives.
So, how do you create that relationship between your audience and your brand?
Stephen Houraghan is a brand strategist, consultant, the CEO and Founder of Brand Master Academy and the host of The Brand Master Podcast.
Stephen has a background in business and finance, providing advice in stock and options trading for retail and institutional investors on the ASX (Australian Securities Exchange).
Stephen has shared his ideas on branding and marketing for publications such as Hubspot, Marketo, Creative Bloq, Design Taxiand has appeared on industry podcasts such as Just Branding, Brand Design Masters, Logo Geek and Brand Tuned.
Today he shares these proprietary systems, knowledge, and experience in business, branding and marketing to tens of thousands of students and followers through The Brand Master Academy Programs, The Brand Master Podcast, The Academy Youtube channel and the growing Brand Strategy Community.
We talk about:
- [4:40] The magic that happens when you focus on building your brand
- [8:00] The lens in which Stephen looks through when it comes to brand building
- [11:10] The foundation of a brand
- [16:00] Are brand archetypes useful?
- [19:50] What entrepreneurs get misconstrued about branding
- [28:15] Growing and scaling on YouTube
- [33:10] About the Brand Master Academy
- [40:00] Stephen's favorite way to learn
- [42:20] One piece of knowledge Stephen wants every entrepreneur to know
Resources:
- Brand Strategy Blueprint: https://brandmasteracademy.com/brand-strategy-blueprint/
Connect with Stephen here:
- Instagram: https://www.instagram.com/stephenhouraghan/
- Twitter: https://twitter.com/brandmasteracad?lang=en
- Facebook: https://www.facebook.com/groups/brandmasteracademy
- YouTube: https://www.youtube.com/c/brandmasteracademy
- Podcast: https://brandmasteracademy.com/brand-master-podcast/
- https://brandmasteracademy.com/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
In this episode, Sarah Wallace joins me to talk about the Enneagram for entrepreneurs and how to use it.
Do you know your Enneagram type? Have you used it to help make business decisions or hire a team?
The ways in which we relate to one another, balance each other in business, and create from a place of purpose are all driven from who we are innately as human beings – and where we fall on the Enneagram scale.
Sarah is a Certified Enneagram Coach, host of the Enneagram MBA podcast, speaker, and workshop facilitator. With over 13+ years in relationship building roles working with government agencies and companies like the US EPA and adidas Outdoor, now small business owners, large organizations, and event organizers hire Sarah to help them use the Enneagram to develop confident, empathetic, and emotionally intelligent leaders with powerful, productive, and happy teams.
We talk about:
- [0:00] Intro
- [4:00] What is Enneagram?
- [5:30] How knowing your Enneagram changes awareness, communication and growth
- [12:45] Advice for entrepreneurs looking to take an Enneagram test
- [13:40] Three marketing styles based on the triads of the Enneagram
- [18:15] Using the enneagram to work more cohesively as a team
- [24:35] Playing into your Enneagram strengths to build a business you love
- [25:55] How to make the Enneagram applicable to you
- [29:55] Using the Enneagram in business
- [33:15] One big takeaway Sarah wants every entrepreneur to know
Resources:
- Cheatsheet: https://www.enneagrammba.com/cheatsheet
- Resources: https://www.enneagrammba.com/resources
- Enneagram Quiz: https://personalitypath.com/free-enneagram-personality-test/
Connect with Sarah here:
- Instagram: www.instagram.com/enneagrammba
- Twitter: https://twitter.com/enneagram_mba
- Facebook: https://www.facebook.com/enneagrammba
- https://www.enneagrammba.com/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
In this episode, Jana Osofsky joins me to discuss the power of Pinterest.
We talk about the key pillars of Pinterest success, how to do keyword research, how to design Pinterest graphics and the different types of pins you can create, the challenge most entrepreneurs face with Pinterest and best practices to us the platform to its fullest potential.
Jana O. is a marketing expert and Pinterest educator for coaches, influencers, and other online experts. She teaches methods for using Pinterest for audience growth and lead generation.She’s on a mission to spread the word: When set up properly, Pinterest can attract raving fans and perfect-fit clients – with a small investment of time each month.
We talk about:
- [0:00] Intro
- [3:10] What Jana loves about Pinterest
- [7:50] Key pillars of Pinterest success
- [11:00] How to do keyword research on Pinterest
- [12:35] What stops a scroll on Pinterest in terms of graphics
- [15:20] The types of content to bring onto Pinterest
- [19:15] Common mistakes entrepreneurs make with Pinterest
- [25:45] Jana's strategy for learning
- [26:20] One piece of knowledge Jana wants every entrepreneur to know
Resources:
- Free Masterclass: 5 Secrets for Using Pinterest to Grow Your Audience on Autopilot & Attract Clients - www.JanaOMedia.com/FreeClass
Connect with Jana here:
- Instagram: www.instagram.com/JanaOMedia
- Facebook: www.facebook.com/JanaOMedia
- https://janaomedia.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
In this episode, Mike Draper joins me to talk about how to start and grow your TikTok account.
Mike shares his insights on how to start and grow your TikTok account, including how he picked his niche and the importance of visibility and consistency.
We also discuss the potential for monetization on the platform and Mike's recommendations for those feeling resistance to creating content. Plus, he shares his tips on how to go viral on TikTok and the best way to structure a video.
Mike Draper, the former SWAT police officer and Air Force vet turned viral content creator is quickly gaining the world's attention and taking the online business world by storm. From corporations and C-Suite to entrepreneurs and independents, Mike’s brilliant MBA mind is taking true social strategy to the masses and helping everyone go viral.
With a background in real estate and mortgages, numbers are his forte. Mixing that with his research, study of the social craft and trial and error of building a social channel for singles and dating life with hilarious wholesome dad content, as a dad to amazing Ellie, age 7, he’s built over 700k organic followers and cracked the code on how to make content in any industry go viral. It’s not luck, it’s strategy and Mike can prove it.
We talk about:
- [0:00] Intro
- [5:15] How Mike picked his TikTok niche
- [8:20] The results that come with visibility and consistency
- [10:00] Is it hard to make money on TikTok?
- [11:40] Recommendations if you're feeling resistance to creating TikTok content
- [15:05] Testing and research on TikTok performance
- [26:35] How to go viral on TikTok
- [28:40] How to structure a TikTok video
- [42:10] The best way to learn something new
- [44:25] One nugget of wisdom Mike wants every entrepreneur to know
Connect with Mike here:
- Instagram: www.instagram.com/mikerdraper
- TikTok: https://www.tiktok.com/@mikerdraper
- Podcast: https://link.chtbl.com/whatsnextwithmikedraper
- https://stan.store/Mikedraper
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
In this episode, Heather Riggs joins me to talk about the psychology of style and color on your brand.
How do you create a color palette that’s aligned with your core values? Is there a way to create an aligned brand based on your style and the colors you choose?
Heather Riggs is the founder of HER Style, LLC. As a 15-year Certified Image Consultant and Color Specialist, Heather helps ambitious women all over the world show up and sell confidently on camera using color psychology and aligned personal style.
We talk about:
- [0:00] Intro
- [3:00] What a personal style consultant actually does
- [4:40] The first steps to figuring out your personal style
- [7:40] What are style values
- [11:10] The important role color plays in style
- [13:30] How to know what your signature color should be
- [17:55] The tension between color psychology and what works in real life
- [27:35] One idea Heather wants every entrepreneur to know
- [28:55] Heather’s favorite strategy for learning new things in business
Resources mentioned in this episode:
- Personal Style Quiz: https://herstylellc.com/quiz
- Skin Tone Temperature Blog Posts: https://herstylellc.com/category/color/
Connect with Heather here:
- Instagram: www.instagram.com/heatherriggsstyle
- Facebook: https://www.facebook.com/herstylellc
- https://herstylellc.com/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
How do you create your quantum quarter?
In this episode, I’m sharing with you the framework I used to redesign my life when I found myself in a space I was unhappy and unfamiliar being in.
This is the framework I teach my students as well, and is what allowed me to have a $50k month of sales, while transforming my life for the better.
We talk about:
- [2:10] The results I achieved from implementing the Quantum Quarter
- [3:10] The life moment that changed everything for me
- [7:10] Why it’s okay to make many changes at once
- [8:35] What The Quantum Quarter is
- [15:45] The benefit of creating guidelines
- [19:05] Learning how to trust the process
Resources mentioned in this episode:
- Brand Clarity Collective: https://www.kayeputnam.com/brand-clarity-collective/
- Your Quantum Quarter: : https://www.kayeputnam.com/quantum-quarter/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
In this episode, I’m sharing part of my story and how I built a psychology-driven brand.
What does it truly take to build a brand that resonates deeply and attracts the right humans?
How do we create a brand personality that’s a true reflection of who we innately are as business owners?
As you’ll hear in this episode, I have always been drawn and attracted to building businesses, and have been an entrepreneur since my teenage years.
It’s time to stop second guessing, spinning, or feeling like you're screaming into the void, and to finally build a psychology driven brand that attracts the right humans to your business, to your brand.
We talk about:
- [1:50] How I got into online business in 2012
- [5:45] The challenges of marketing my own personal brand
- [10:35] My greatest epiphany moment in business
- [11:55] Learning about brand archetypes and what makes brands memorable
- [13:25] The Clarity Code Method
- [18:40] The Collective Unconscious
- [19:50] My Clarity Code Process
Resources mentioned in this episode:
- Brand Clarity Collective: https://www.kayeputnam.com/brand-clarity-collective/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
In this episode, Christine Blubaugh teaches entrepreneurs how to craft an irresistible sales offer.
What really goes into creating copy that converts? How do you get to the heart of your ideal listener in a way that is impactful and meaningful?
When done right, creating thoughtful copy for your next launch can bring you results that far surpass your expectations.
Want to become a sought-after expert with a sold-out offer?
Christine Blubaugh is a conversion copywriter and marketing mentor who helps online entrepreneurs do just that. She's helped her clients bring in as much as $700K in a single launch, and she's supported hundreds of business owners to create messaging and strategy to sell out launches and sign more clients.When she's not crafting high-converting words, Christine is probably on a hike, working on her Spanish, or planning her next adventure.
We talk about:
- [0:00] Intro
- [3:00] Launching without using paid ads
- [8:20] Key ingredients that make an offer sell
- [10:45] How to know if you've arrived at a compelling 'promise' with your offer
- [14:20] How to perfect your messaging
- [18:00] How to delineate between your ‘crown jewel’ copy vs. side effects
- [23:20] Defining your own copywriting processes
- [29:30] How to write a post that shifts someone's beliefs
- [31:35] Christine’s typical launch process
- [34:45] One thing Christine believes every entrepreneur should know
Resources mentioned in this episode:
- 4 Sales Email & Post Formulas: easily make offers in your content & get more people clicking: http://christineblubaugh.com/formulas
Connect with Christine here:
- Instagram: www.instagram.com/christineblubaugh
- Twitter: www.twitter.com/chrisblubaugh
- Facebook: https://www.facebook.com/ChristineMBlubaugh
- https://www.facebook.com/ChristineMBlubaugh
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
In this episode, Stefanie Pinsley joins me to talk about getting unstuck and into your purpose.
Sometimes in business, we just feel, well – stuck! There’s no rhyme or reason, it’s simply that we haven’t found a way to move through the energy we’re feeling stuck in.
How do we follow our internal nudges to get to our next step? How do we grow on social media and show up for our audience in an intuitive way?
Stefanie is a coach and speaker dedicated to helping natural-born leaders get unstuck from unfulfilling careers or futile job searches. She helps you build confidence, create clarity and attract aligned opportunities through an unexpected but powerful approach - developing your personal brand. She's also a Cornell alum and was a product marketing manager at Google for over 3 years. After building her personal brand on TikTok and Instagram to over 70K+ followers, Stefanie decided to quit her job at Google in early 2021 and leverage the audience she had grown to go all in on entrepreneurship.
We talk about:
- [0:00] Intro
- [4:50] How your self image changes as careers change
- [7:30] Why entrepreneurs get stuck
- [9:30] How Stefanie got unstuck
- [12:55] Tips for getting strategic with posting online and reaching your audience
- [21:55] How Stefanie’s brand mission drives her goals
- [26:40] Tips for growing on TikTok
- [31:50] The most influential resource Stefanie has come across
- [34:00] What intuitive downloads feel like
Resources mentioned in episode:
- The Four Agreements by Don Migual Ruiz: https://www.amazon.ca/Four-Agreements-Practical-Personal-Freedom/dp/1878424319
Connect with Stefanie here:
- Instagram: www.instagram.com/stef.pinsley
- Facebook: https://www.facebook.com/groups/4821795837832711
- https://campsite.bio/stefpinsley
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
In this episode, Staci Hauschild joins me to talk about how entrepreneurs can develop a smart business strategy.
As visionaries, it can be challenging to take all of your big ideas and break them out into a plan. But what happens when we keep all of our ideas inside our minds is that we become overwhelmed with possibility, which leads to inaction.
Staci Hauschild is a director of operations and ClickUp consultant. She helps feminist entrepreneurs smash the patriarchy via strategic planning and business management so CEOs can create positive change in the world, increase their profits, and take real (business-free) vacations. Staci has lived all over the world and now calls Oaxaca, Mexico, home where she lives with her two rescue pups and a sassy Siamese cat. She enjoys hiking, collecting rare tropical plants and cacti, and believes that every day should start with a strong cup of coffee and a good book.
We talk about:
- [0:00] Intro
- [5:45] The benefits of investing time and energy into strategic planning
- [7:20] Organizational whiplash
- [10:05] How to prioritize your ideas and plan strategic objectives
- [13:35] What’s possible for your business once you plan strategically
- [23:30] Common mistakes when strategizing
- [28:20] How to know if you’re ready for a strategic planner
- [33:55] Staci’s favorite tool for learning
- [37:50] What all entrepreneurs should know
Resources mentioned in episode:
- Brand Gravity Show listeners get $250 off a full strategic planning service to provide them with clarity, direction, and a plan for their business.
- The Zeigarnik Effect Explained: https://www.psychologistworld.com/memory/zeigarnik-effect-interruptions-memory
Connect with Staci here:
- Instagram: www.instagram.com/stacihauschild
- Facebook: https://www.facebook.com/staci.d.hauschild
- www.stacihauschild.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
How do you build profitable service offers? Is it possible to create a service-based business that doesn’t require you sacrificing hours of your day and working overtime on client projects?
Sarah Masci knew there was a better way, and in this episode, she shares how.
Sarah is the CEO and Founder Day Rate Mastery®, an online company that teaches expert service providers how to work less and make more with a streamlined “VIP Day” business model. Years of running a traditional design business, filled with scope creep, inconsistent timelines and overlapping client projects, eventually resulted in classic burnout– becoming the catalyst that sparked Sarah’s desire to create a better process. Since its inception in 2019, Day Rate Mastery® has helped thousands of freelancers rediscover joy in their work and the freedom they’d lost along the way.
We talk about:
- [4:55] What are VIP days
- [7:50] Why this scope of systems is a good business model
- [13:10] How to organize your VIP days and what’s included
- [15:50] Tips for managing your energy with day-long projects
- [18:30] Industries that have implemented VIP days
- [19:45] The psychology behind VIP days for the client
- [22:15] Mistakes to avoid when setting up your own VIP days
Resources mentioned in episode:
- www.sarahmasci.com/brandgravity
Connect with Sarah here:
- Instagram: www.instagram.com/sarahmasci
- Twitter: www.twitter.com/thesarahmasci
- Facebook: https://www.facebook.com/groups/simplifywithdayrates
- www.sarahmasci.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
In this episode, we’re covering how to market your business without social media.
Is it possible to grow a successful business without posting online all day? How can you deliver your message to those who need it in a way that doesn’t keep you attached to your phone all day?
Joining me for this conversation is Sonaya Williams.
Sonaya is the founder of The CEO Partner®, a digital agency that focuses on helping our clients create repeatable revenue with turnkey operational support through online products. Their clients are service professionals that are well known experts in their field and are ready to create new revenue online.
Sonaya started her Operations Agency in 2011 while still working full-time as a Senior Financial Systems Analyst. Since then, she has built a profitable agency and learned a ton of good and bad lessons along the way.
The CEO Partner solves the problems she knew so many business owners faced. Her message is clear - When we create systems + gather support, we build incredible, successful businesses AND happy Lives – for ourselves and the people we love. Sonaya lives to help CEOs create an operational master plan for themselves and their teams, teaching efficient and effective systems and tools during the process.
Originally from New Jersey, now living in London, UK where she runs her international business. She is grateful to be living her dream with her husband and young daughters by her side and has ambitious plans for the future.
We talk about:
- [2:40] How Sonaya got into business
- [5:15] The most common leaks entrepreneurs have in their businesses
- [7:00] The changes that come with running a business internationally
- [8:30] Popular advice Sonaya has disregarded when it comes to business growth
- [11:10] Creating and marketing her magazine
- [15:05] Building a business around referrals
- [20:40] What’s most exciting to Sonaya about business right now
- [23:25] Creating client onboarding kits
- [27:50] A life-changing resource Sonaya recommends to listeners
Resources mentioned in episode:
- Built to Sell: How to Build a Business That Can Thrive Without You by John Warrillow
- Financially Forward by Alexa von Tobel
Connect with Sonaya Williams here:
- Instagram: https://www.instagram.com/theceopartner/
- Instagram: https://www.instagram.com/sonaya.williams
- Twitter: www.twitter.com/sonayawilliams
- Facebook: https://www.facebook.com/TheCEOPartner/
- www.theceopartner.com
- http://theceopartner.com/insider
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
https://www.kayeputn9m.com/
In this episode, we’re talking about quitting content creation without sacrificing results.
How do you get off the content creation hamster wheel? If you’ve ever felt stuck in a loop and cycle of content creation, this episode is for you.
Hailey Dale is a genius when it comes to content creation and strategy, and we dive into all of her secrets so you can actually have a finish line when it comes to creating content.
Hailey Dale is a best-selling author and founder of Your Content Empire, where she works with business owners who S-T-R-U-G-G-L-E to create content consistently—let alone turn it into evergreen sales funnels that actually work.Through her courses, done-for-you services and tell-all blog, she’s helped thousands of business owners grow their audiences and sales using content – while making the entire process easier through simple workflows and systems.
We talk about:
- [2:20] How Hailey got into business
- [4:20] What the Capsule Content Collection is
- [6:40] Why it never feels like we’re ‘finished’ with creating content
- [8:30] The 12 posts you should always be making
- [16:25] Challenges creators run into when creating content
- [18:30] How to roll out your social media posts
- [20:40] The intention behind naming your methodologies
- [26:35] Hailey’s favorite way to learn
- [27:00] What you need to know to move your business forward
Resources mentioned in episode:
- Minimalist Content Strategy capsule content planner: https://www.yourcontentempire.com/minimalist-content-strategy/
Connect with Hailey Dale here:
- Instagram: https://www.instagram.com/yourcontentempire/
- Twitter: www.twitter.com/contentempires
- Facebook: https://business.facebook.com/yourcontentempire
- https://www.yourcontentempire.com/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputn9m.com/
In this episode, we’re covering the science of visibility.
What goes into brand recognition? Why is visibility online so important? Are there specific things you can do you get your audience to remember your brand?
Joining me for this conversation is N. Chloé Nwangwu, The Brand Scientist, a brand visibility advisor and consultant for underrecognized social impact brands and public figures.
Her job is to make these brands impossible to ignore.She’s advised everyone from a small black, family owned mom and pop shop to the first refugee delegation to the UN. Many of those clients have gone on to be better seen, heard, respected and resourced. That’s looked like celebrity endorsements, seats at previously inaccessible tables and hundreds of thousands of dollars.
Her signature approach comes down to a science backed understanding of what it takes to get The Underrecognized the attention and recognition their work deserves. N. Chloé lives in the US, where she wrestles with an addiction to D&D and tends to her giant baby Yoda plushie.
We talk about:
- [2:25] N. Chloé’s journey into the science of visibility
- [5:35] Why she works with under-recognized people
- [6:05] The most surprising insights she has learned about the science of visibility
- [9:40] Looking at visibility biases
- [11:55] Tools to earn more visibility
- [13:25] How the brain works when it comes to visibility
- [18:00] What makes brands most memorable
- [21:55] What are stakeholders for your brand?
- [28:00] How to become visible to your stakeholders
- [38:40] The most transformative resources N. Chloé has tapped into in her journey
- [45:30] What she wants every entrepreneur to know
Resources mentioned in episode:
- Visibility Clinics: https://www.nobiworks.com/visibility-clinics
- Visibility ROI diagnostic: https://www.nobiworks.com/visibility-roi
- Using Semiotics in Marketing by Dr. Rachel Lawes: https://www.amazon.ca/Using-Semiotics-Marketing-achieve-consumer/dp/1789662079
- How Brands Grow by Byron Sharp: https://www.amazon.ca/How-Brands-Grow-What-Marketers/dp/0195573560
Connect with N. Chloé here:
- Instagram: https://www.instagram.com/nobiworks/
- Twitter: www.twitter.com/ncnwangwu
- Facebook: https://www.facebook.com/NobiWorks/
- www.nobiworks.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/
How can you create organic content to grow your online business?
We all know we need to show up online as business owners, but what kind of content should we be creating? How do we tap into the hearts of our ideal client and dig deep to uncover what’s truly important to them?
Joining me for this value-packed conversation is Kinsey Machos. Kinsey is a Top Business Consultant in her industry, Host of a Top Rated Podcast, and CEO of a globally-ranked brand.
When Kinsey walked away from corporate and launched her business, her primary goal was to have more time and freedom to be with her husband and three kids. She quickly came to realize how many women were undervaluing their own wisdom, experiences, and expertise. Her purpose to serve women, and to help them understand their true genius, grew deeper and wider.
Kinsey continues to disrupt the masculine-heavy approach to marketing and has been able to help thousands of women create impact-driven businesses by reflecting their own authenticity and brilliance online.
We talk about:
- [6:10] Beginner tips for showing up on social media
- [7:30] The type of work Kinsey does with her clients to help them create their coaching business
- [9:20] The overarching framework when it comes to creating content
- [12:10] Top mistakes creators make when it comes to creating social media content
- [16:00] Learning about your ideal client on a soul level
- [20:15] How to get started with meaningful conversations without a big audience or a lot of clients
- [31:00] Kinsey’s most transformational book that has changed her life
- [32:50] A seed of truth every entrepreneur should know
Resources mentioned in episode:
- Overlooked to fully booked 5 day challenge
- The Untethered Soul by Michael A. Singer
Connect with Kinsey Machos here:
- Instagram: https://www.instagram.com/kinseymachos/
- Twitter: www.twitter.com/kinseymachos
- Facebook: https://www.facebook.com/groups/contentlabforcoaches
- www.kinseymachos.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/
How do you create better ways for collecting and protecting user data online?
What steps are you taking as a business owner and brand to ensure the safety of the people you do business with or those that come across your pages?
Joining me for this conversation about data is Lanie Lamarre.
Lanie Lamarre is the host of the OMGrowth podcast where she helps solopreneurs better know and understand their numbers, without having to become an analyst to do it.
We talk about:
- [4:35] Why we must always start with transparency
- [6:40] The consequence of having a Facebook Pixel set up
- [10:20] Using remarketing tools in a compliant and legal way
- [13:50] The ecosystem when you’re not using other peoples’ data
- [21:10] Key metrics to track
- [23:20] UTM parameters and codes
- [26:10] Using data and intuitively deciding how to use it in your business
- [32:05] Fruitful ways to gather zero party data
- [34:00] Tips for creating better transparency around how peoples’ data is collected and used
- [42:10] The one idea Lanie would implant into every entrepreneur
Resources mentioned in episode:
- https://live.omgrowth.com/kaye
- Plausible
- Fathom
Connect with Lanie Lamarre here:
- Instagram: https://www.instagram.com/omgrowth/
- https://omgrowth.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/
How do you build a brand and business as an introvert?
It can feel overwhelming to start when marketing tactics and strategies don’t feel aligned.
Joining me for this conversation is Emma-Louise Parkes, an Online Business Coach and Strategist for ambitious introverts, empaths, and HSPs.
Before entering the online business space, she spent 17 years in one of the world’s most stressful, male-focused, and extroverted fields: air traffic control. Alongside her time behind the radar keeping the busy skies above London safe, she also became an instructor for new recruits – fueling her love of coaching.
Today, Emma-Louise is an internationally recognised certified online business consultant and NLP master practitioner with accreditations in EFT/TFT. She’s also the host of the award winning podcast, The Ambitious Introvert®. Having built her six-figure brand in under three years without previous business experience, Emma-Louise is proof that when you take aligned action, you can scale your business with ease and speed.
Emma-Louise’s mission is to help her clients embrace their ambitious introvert nature, stay in their zone of genius, and impact more people with their profitable, sustainable businesses. You can find her at theambitiousintrovert.com or inside her free Facebook group, The Ambitious Introvert® Network, where she empowers her community of smart, sensitive entrepreneurs.
We talk about:
- [3:30] The ‘shoulds’ in business and why they didn’t work for Emma-Louise
- [5:10] How to become visible in a way that feels good
- [6:40] Cultivating a sense of safety when showing up in business
- [8:00] Challenging situations for introverts to be in
- [9:40] Marketing systems and strategies that tend to fit introverted energy better
- [11:20] What is a mindset block vs. what isn’t right for you as a human being
- [14:55] How to fill your emotional connection as an introvert
- [19:15] Her next big project and how she’s customizing it for introverted people
- [22:10] How structure contributes to feeling regulated
- [25:55] Daily habits for mental, physical and spiritual success
- [28:20] Benefits of EFT
Resources mentioned in episode:
- My free Success Reading List compiled from my podcast guests who have scaled their business to 6, multi 6 and 7 figures as introverts: http://theambitiousintrovert.com/readinglist
Connect with Emma-Louise here:
- Instagram: www.instagram.com/ambitiousintrovert
- Facebook: https://www.facebook.com/groups/introvertnetwork
- Podcast: https://emmalouiseparkes.com/podcast
- https://emmalouiseparkes.com/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/
How can you build genuine relationships with clients, and how does it transform business success?
Kara Cox is joining me for this conversation – one that is packed with tangible advice to help you grow your brand and impact.
Kara is a people person by nature and an interior designer by trade. Passionate about connecting with others and learning about her clients desires and lifestyles, Kara strives to create lasting relationships that enable her to design beautiful spaces that are fresh, tailored and timeless.
A love of travel abroad, good food and the arts has led Kara to a life of constant exploration. Whether searching out new artists, sources or tradespeople, she is always striving to bring the best collection of goods to her clients. After returning to her native state of North Carolina, she served as editor for a home furnishings magazine covering national and international trade shows, trend forecasting and gathering an extensive base of product knowledge.
Building upon her expertise, Kara followed her passion for design by obtaining her interior design degree. Kara trained under Lindsay Henderson Interiors, one of North Carolina's premiere residential designers before establishing her namesake design firm in 2010. Kara’s work has been featured nationally in magazines like Traditional Home, Domino and HGTV Magazine.
Her client projects have graced the cover of publications like Triangle Home and Design, Seasons and O. Henry. She’s been regularly featured by design bloggers and partnered with industry insiders from Alden Parkes to Uttermost and recently launched her first licensed collection of kitchen and bath designs with Thompson Traders.
When not browsing auctions or vintage stores, Kara can be found on the back of a Harley with her husband, Stephen, running her two kids to various activities or entertaining her friends with vintage china, her grandmother’s silver and a good Vidalia onion dip from the local deli.
We talk about:
- [4:35] How Kara got her start in the design industry
- [5:50] What Kara is most proud of in 12 years of business
- [7:40] The internal drivers that allow Kara to keep moving forward in challenging moments
- [9:15] How Kara defies the odds and “norms” in the interior design industry
- [14:10] Networking tips for meeting like minded peers
- [17:50] What a ‘showhouse’ is
- [23:40] Advice for entrepreneurs looking to build peer relationships
- [34:15] Building and managing a successful team
- [43:30] Kara’s biggest advice for entrepreneurs
Resources mentioned in episode:
- Sign up for our monthly email newsletter from our website and receive our top paint colors!
- Profit First by Mike Michalowicz
Connect with Kara here:
- Instagram: www.instagram.com/karacoxinteriors
- Facebook: https://www.facebook.com/karacoxinteriors
- www.karacoxinteriors.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/
Do you have a website? How do you develop a strategic brand website? When is the right time to create a professional website?
In this episode, Corine Pettit joins me to talk about websites and why it’s so important to have a website that actually works for you.
Corine Pettit is a Strategic Website Designer for online service-based entrepreneurs, agencies, & educators, who takes a Strategy-First approach to website design. After leaving behind her engineering career in 2016 to go full-time with her website design business, Corine soon realized many seasoned online entrepreneurs & agencies were desperately in need of a website that actually converts in an era of pretty websites that just collect dust.
Through 1:1 client work and whitelabel agency support, Corine has supported entrepreneurs and brands including Kaye Putnam, Utz, HARIBO, and more than 60 other clients. When she’s not 5-layers deep in #allthestrategizing or building new client websites, you’ll find her in the mountains, on a lake, or planning her next trip to some breathtakingly scenic corner of the world.
We talk about:
- [3:30] The role of a website for a brand
- [6:55] How to know if you’re ready for a website
- [10:50] Corine’s origin story as a brand
- [14:55] How to instill time and freedom in your business
- [18:50] Tips for creating better boundaries in your systems and workflows
- [25:50] The most pivotal course Corine has taken to transform her business growth
Resources mentioned in episode:
- Free Homepage Blueprint: www.corinepettit.com/homepage-blueprintStrategic
- Website Audit: www.corinepettit.com/audit
- Brand Clarity Collective: https://www.kayeputnam.com/brand-clarity-collective/
Connect with Corine here:
- Instagram: www.instagram.com/corine.pettit
- Facebook: https://www.facebook.com/heartandhustlestudio
- www.corinepettit.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/
How can you build a business that fits your life?
As entrepreneurs, we create our businesses with the intention of having space for ourselves. But sometimes this gets overshadowed by client work and busy work that doesn’t truly align with our desires.
Joining me for this conversation is Kelsey Kerslake. Kelsey is a multi-passionate CEO of two companies: Pinegate Road, and the Aligned Business. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presences for over a decade.
She is a business strategist, coach, and mentor for service-providers, coaches, and educators looking to scale their online businesses in complete alignment with the lives they want to live and the values they hold. She deeply believes that everyone has the potential to make their dreams reality and her businesses help online business owners define their future vision and literally bring it to life through coaching, strategy, design, and websites.
We talk about:
- [4:05] What stops most people from creating their visionary life
- [8:20] How Kelsey built her agency working one hour per month
- [11:55] The levers you can pull in order to design a business that fits your life
- [15:50] The challenges and roadblocks that stop entrepreneurs from showing up
- [23:10] Having a business building year while being pregnant
- [25:30] Creating company culture and values
- [31:20] What resources changed Kelsey’s life and business
Resources mentioned in episode:
- The E-Myth Revisited by Michael E. Gerber
- 25 Profitable Offer Ideas: https://thealignedbusiness.com/25-profitable-offerings-opt-in/
Connect with Kelsey here:
- Instagram: www.instagram.com/kelseykerslake
- Instagram: www.instagram.com/thealignedbiz
- Twitter: www.twitter.com/kelseypkerslake
- Facebook: https://www.facebook.com/groups/1559745454341378
- http://www.thealignedbusiness.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/
How does having ADHD impact entrepreneurship?
Entrepreneurs are mostly fast-paced, always dreaming up one idea to the next. But can any of that be attributed to ADHD? Or having ADHD and not being diagnosed?
In this episode, Taryn Dickey joins me to talk about the superpowers of ADHD and how having ADHD impacts entrepreneurship.
Taryn helps women entrepreneurs see their ADHD as a superpower, instead of fighting against it. She is a former school counselor who has been mentoring and coaching women entrepreneurs for the last 8 years. She believes that neurodivergent brains are pretty freaking cool and a lot of the challenges ADHDers struggle with are just regular human kinds of struggles — but because we don’t fit into a pretty little “worker bee” box — we get a bad rap.
Her mission is to change that perception and help women embrace their ADHD as a gift — not a deficit. She uses her expertise with an MEd in counseling to help her clients focus on their executive skills and provide tangible action-based steps and strategies so they see long-lasting transformation in their lives.
We talk about:
[4:00] What business looks like for someone with ADHD
[9:20] The process behind building a successful business when you have ADHD
[12:45] The executive function skills that people with ADHD struggle with, and how it can impact business
[18:10] Leveraging the beneficial aspects of ADHD
[20:50] Tips to structuring your offers
[25:30] Setting boundaries to create structure
[29:25] Taryn’s favorite way to learn
Resources mentioned in episode:
- Existential Kink by Carolyn Elliott
- https://www.taryndickey.com/what-is-your-adhd-superpower-quiz
Connect with Taryn here:
- Instagram: www.instagram.com/taryndickey
- Facebook: https://www.facebook.com/groups/adhdpreneurs
- https://www.taryndickey.com/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/
Regardless of how long you’ve been in business, you may still have an aversion to sales.
Something I often hear from entrepreneurs is how much they find asking for the sale awkward and uncomfortable, even when they’ve been doing it for a long time.
In this episode, Hera Zee joins me to talk about making your sales strategy more human.
Hera Zee is a Sales + Marketing Strategist for Online Entrepreneurs who want to structure their business for profit, sustainability + growth. For the past decade, Hera has been a strategist behind the scenes of thousands of businesses and has become known for her ability to find a business' blindspots + leverage them to increase profit + sales. Her real, honest and transparent way of explaining things is a refreshing take on Marketing.
We talk about:
[2:50] What to do if you’re nervous about online sales
[4:05] The levers that go into a buying decision
[6:55] What teaching yoga taught Hera about sales
[9:40] How Hera hears pain points, desires and what people need
[14:05] What Hera learned by doing 1000 free sales calls
[18:40] How to show up consistently and personably on social media
[24:50] Tips for taking space from the online world and still showing up as a brand
[28:15] The best ways to learn and grow
Resources mentioned in episode:
- 40% OFF custom MEMOJIS GIFS to grab attention + show up in Stories: https://www.zeecourses.com/memoji
- Find the gaps in your business and receive a free customized marketing Roadmap: learn.herazee.com/roadmap
Connect with Hera here:
- Instagram: www.instagram.com/herazee
- Twitter: www.twitter.com/herazee
- Facebook: www.facebook.com/herazee
- https://learn.herazee.com/grow
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/
How do you grow your brand on YouTube?
What are the secrets to elevating your brand and impacting more people with your message?
Joining me for this conversation is Adam Erhart. Adam is a marketing strategist who specializes in creating high converting digital marketing campaigns and is recommended and referred to by some of the top names in the industry.
He is the strategic mind behind many of the best performing marketing you see online today, and you can find him online at www.adamerhart.com or visit his YouTube channel at https://youtube.com/adamerhartvideo
We talk about:
- [2:40] Adam’s YouTube journey
- [5:10] Tips to keep going when you face judgment from others
- [8:25] What’s working on YouTube right now
- [10:55] Tips to cultivate your unique voice
- [15:55] When to publish videos
- [20:25] How to use YouTube Shorts
- [25:35] Tips to elevate your longform YouTube content
- [30:55] Adam’s learning strategy
Resources mentioned in episode:
- One page marketing cheat sheet that walks you through the marketing masterplan https://www.adamerhart.com/cheatsheet
Connect with Adam here:
- Instagram: www.instagram.com/adamerhart
- Twitter: www.twitter.com/AdamErhart
- Facebook: https://www.facebook.com/erhart.adam
- https://www.adamerhart.com/
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/
Do you create space in your life and business to just pause?
How does intentional time away from your work and dedicated time to come home to yourself impact the way you show up in the world?
Joining me for this conversation is Mia Alsup, the Founder & Chief Experience Officer of Power in Your Pause. Her goal is to provide an experience that allows women to access the Power in Your Pause.
Mia is a RYT-200 Certified Yoga Instructor, Certified Mindfulness Meditation Instructor and Tier 1 Certified Baptiste Instructor. During her retreats, she enjoys leading empowering yoga practices, relaxing meditations and life-changing soul-care sessions with personal growth & development exercises.
When she's not teaching or practicing yoga, you can find her spending time with her family, riding her Peloton, curating playlists, listening to Podcasts, planning her next trip or gathering, being a local tourist, reading, or napping.
We talk about:
- [3:50] How Mia branded and named her business
- [5:10] The results that pausing will bring to your life
- [6:30] What inspired Mia’s retreat business
- [8:20] What you can expect from Mia’s retreats
- [14:00] How to map out an impeccable experience
- [19:00] Mia’s favorite journaling prompts
Resources mentioned in episode:
- Sign up for the Fall Retreat in August and get 25% off with code SUMMERSEND (www.powerinyourpause.com/register)
Connect with Mia here:
- Instagram: www.instagram.com/powerinyourpause
- Twitter: www.twitter.com/powerinyourpause
- Facebook: https://www.facebook.com/powerinyourpause
- www.powerinyourpause.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/
Ready to elevate your business strategy using VIP Days?
Joining me for this conversation is Jordan Sallis, a 7-Figure Business Strategist whose mission is for high-achieving business owners to prioritize rest without sacrificing revenue!
She’s helped over 400 coaches and consultants work with clients only 4 days a month with VIP Days! When she’s not spreading the gospel of VIP Days, she’s working on one of her thousand-piece jigsaw puzzles or traveling the world with her husband and bonus son.
We talk about:
- [2:45] Who Jordan is and how she got here
- [3:30] Creating your own path
- [5:15] How Jordan discovered VIP days
- [7:15] How her VIP day strategy has evolved over time
- [9:15] The obstacles people face when it comes to creating VIP days
- [14:35] Streamlining your VIP days and what’s included
- [15:20] Jordan’s favorite clients results
- [19:05] What’s lighting Jordan up in her business right now
- [20:05] What all entrepreneurs need to know
- [22:35] The podcasts and books that have impacted Jordan’s growth
Resources mentioned in episode:
- Grab your FREE VIP Day Roadmap: https://systemssavedme.com/roadmap
- What Works by Tara McMullin
- How To Win Friends and Influence People by Dale Carnegie
- Get $10 off of Jordan’s Virtual Conference https://www.didvcprivateinvite.com/kputnam
Connect with Jordan here:
- Instagram: www.instagram.com/systemssavedme
- Facebook: https://www.facebook.com/systemssavedme/
- http://www.systemssavedme.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/
What’s the importance of building a brand with intention and authenticity?
How you position your brand and services is important, do you know how your target audience feels when they come across your brand?
Exploring this conversation with me is Phil Pallen, a personal branding expert and keynote speaker. His non-conventional approach to digital marketing and talent for social media has built him a global audience.
As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. A digital nomad and globetrotter, Phil has delivered speeches on five different continents and frequently appears as an expert contributor in media outlets around the world, including CNN, Access Hollywood, and The Daily Mail.
We talk about:
- [1:55] How Phil helps people build their brands
- [2:50] What Phil is excited about working on right now
- [6:15] The one non-negotiable when building a brand
- [7:55] The results that come with having brand clarity
- [10:20] Leveraging branding in new business ventures
- [16:05] How Phil defines his brand
- [23:15] Tips for creating an intentional brand and business
- [25:05] How to build a sustainable business
- [29:50] What Phil wants all entrepreneurs to know
- [32:10] The biggest catalyst to Phil’s success
Resources mentioned in episode:
- www.philpallen.house
- www.philpallen.co/freebies
Connect with Phil here:
- Instagram: www.instagram.com/philpallen
- Twitter: www.twitter.com/philpallen
- www.philpallen.co
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/
What is viral marketing? How can you make your brand go viral?
What are the benefits? The risks? How does going viral impact your brand and ultimately your bottom line?
Known as the Viral Marketing Queen, Katya Varbanova is a viral content creator and social media marketing strategist who helps entrepreneurs grow & monetize massive audiences online.
As the founder of Viral Marketing Stars® she teaches clients how to make $20k+ per month selling digital information products. Katya has helped more than 10,000 paying customers, enabling many to go viral, secure TEDx Talks, attract book deals, and gain mainstream recognition for their work.
She has spoken on stages across the world, reached more than 100K followers through her social media channels, and appeared in traditional media, including CNN International, Forbes, Entrepreneur, and The Smartest Guys in Marketing. Katya has worked for over 10 years in marketing, sales and brand management, handling accounts for Santander, Hewlett Packard, Dell and Superdry.
We talk about:
- [2:20] How Katya got into business and entrepreneurship
- [4:30] What gives Katya the confidence to build her brand and business
- [10:20] Katya’s opinion of ‘virality’ and content that actually works
- [17:50] How Katya makes content creation effortless for you
- [22:10] Tips to creating reels and TikToks consistently
- [26:35] How to measure and evaluate your bottom line
- [30:35] What Katya wishes everyone knew about entrepreneurship
Resources mentioned in episode:
- Psychology in Seattle
- www.5minutereels.com
Connect with Katya here:
- Instagram: www.instagram.com/theofficialkatya
- Twitter: https://www.twitter.com/_officialkatya
- Facebook: https://www.facebook.com/facebook.com/theofficialkatya
- www.katya.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
Can you use intuition to scale your brand?
When we tap back into our innate source energy, we can approach our business and life decisions with more clarity, purpose and intention.
In this episode, Elysia Skye joins me for a conversation surrounding intuition and leveraging it to scale our brands.
Elysia Skye is an intuitive business coach who helps heart-centered coaches and creatives claim limitless success without the fear of being judged from having inauthentic strategies by using mindful accountability and intuitive direction.
She works with individuals and corporate teams using the proven techniques she developed for her online coaching programs, The Brilliance Method, as well as Course Creation Clarity.
She lives in Nashville, Tennessee with her rock star husband and 4 rescues (2 dogs and 2 cats). She loves live music, especially Pearl Jam, and enjoys learning new things every day - especially when it comes to the human mind and heart.
We talk about:
- [3:45] The process of trusting your intuition
- [6:15] The Brilliance Method
- [16:10] How to cultivate the ability to listen to our intuition
- [21:25] Tips to get back into self-trust
- [25:00] Shifting from fear and back into love
- [31:00] Elysia’s favorite way to learn
- [34:35] The power in taking our blinders off
Resources mentioned in episode:
- The Big Leap by Gay Hendricks
- The Quinn Essentials by Andrea Quinn
- Receive the checklist I used to make $11k in 11 days when I was terrified of sales: https://thebrillianceinnercircle.thebrilliancemethod.com/11k_checklist
- Get a $100 VIP upgrade for free for Elysia’s next virtual retreat. Visit https://linktr.ee/elysiaskye for the current retreat offer. Once you've bought your $97 general admission ticket, email her at elysia@thebrilliancemethod.com to let her know you're a Kaye Putnam podcast listener for the VIP upgrade.
Connect with Elysia here:
- Instagram: www.instagram.com/elysiaskye
- Twitter: http://www.twitter.com/elysiaskye
- Facebook: https://www.facebook.com/groups/trailblazercommunity
- www.thebrilliancemethod.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
How can you build a mission-driven brand?
Your brand is an extension of you, your vision and your values. When you give yourself permission to align these pieces together, you develop a mission-driven brand.
Joining me for this conversation is Michelle Rogers. Michelle is a health consultant and experienced Naturopathic doctor, business guide and creator of The WELLthy Woman movement. She helps health and wellness practitioners shift into the online space and scale their business so they can share their unique magic, improve lives, and affect change in the current healthcare paradigm using an integrated approach of business and clinical strategy.
Michelle pulls from over 10 years as a naturopathic doctor, her own signature functional lab analysis methodology, and experience as the CEO of a thriving multi-six figure business into her group mentorship programs in order to guide her clients to better client results and freedom-filled business success.
We talk about:
- [2:30] The story behind Michelle’s businesses
- [4:15] How Michelle is driving change through her brand
- [6:40] Tips to get tap into your magnetism
- [8:30] Going against the common ways of building a brand
- [11:10] Finding the inner conviction to take scary leaps
- [13:15] The benefits of having a ‘flow’ week
- [17:30] How to get back into trust if you’ve fallen off
- [20:30] Creating your big vision
Resources mentioned in episode:
- Bruce Lipton: The Biology of Belief: https://www.youtube.com/watch?v=9Ess7R_Kg_I
Connect with Michelle here:
- Instagram: www.instagram.com/wellthywoman.co
- Twitter: www.twitter.com/wellthywoman
- Facebook: https://urlgeni.us/facebook/buildyouronlinepractice
- Online Practice Advantage Quiz: https://quiz.tryinteract.com/#/627c3d8058eed300187f3db7
- www.wellthywoman.co
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
- https://www.kayeputnam.com/
How can you elevate your brand with photography?
It goes without saying that your photos are an essential part of your brand. When you align your vision, mission, brand style, and photography together, you develop a cohesive and memorable brand.
Lindley Battle is a fine art photographer and visual brand expert who runs both an international wedding photography studio and a visual branding agency. Across the board, Lindley is passionate about an authentic approach to visual storytelling, and living with an intuition-driven and wildly transparent love for life.
We talk about:
- [1:30] How Lindley got started in the photography industry
- [2:50] Where to start when it comes to brand photography
- [4:30] How our photography impacts the story we tell about our brand
- [6:10] Lindley’s creative process
- [7:55] Tips for finding the right photographer
- [10:55] Mistakes to avoid when it comes to brand photography
- [14:30] Growing through business challenges
- [17:35] Lindley’s guiding principles and values in life and business
- [19:10] The best investments Lindley has made in her business
Resources mentioned in episode:
- Find Your Why by Simon Sinek
Connect with Lindley here:
- Instagram - Personal: www.instagram.com/lindleybattle
- Instagram - Business: www.instagram.com/lbcultiveco
- www.lindleybattle.com
- www.lbcultiveco.com
Connect with Kaye here:
- Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/
- https://www.youtube.com/user/marketingkaye
- https://www.facebook.com/marketingkaye/
- https://www.kayeputnam.com/
How do brand and psychology intersect? Welcome to the Brand Gravity Show, where host and Brand Strategist Kaye Putnam explores the relation and science between branding, emotions, and psychology.
Whether you’re new to branding and business or are looking for ways to up your game, you will learn all you need on this show.
Each week, Kaye interviews subject matter experts and showcases visionary entrepreneurs with exceptional brands.
Together, they cover everything from how to attract ideal clients and customers on a gut, and emotional level, to aligning your expression with your core identity.
Be sure to subscribe to the show and connect here for more:
https://www.kayeputnam.com
https://www.instagram.com/kayeputnam
https://www.youtube.com/user/marketingkaye