Direct Approach with Wayne Moorehead: Recent Episodes
Direct Selling News
A new podcast from Direct Selling News, Direct Approach is laser focused on helping direct selling executives next level their strategy, marketing and brand. Hosted by DSU audience favorite Wayne Moorehead and his guests—some of the leading marketers and innovators in direct selling—will tackle these issues in a fun, fast-paced and frank format, covering topics like:
Customer acquisition and retention Consistent and effective messaging Reputation management Emerging trends And much more
Each episode will help your marketing and branding teams motivate the field, inspire customers and further your brand’s reach and impact.
Andrew Schmidt, Regional President, West Markets at Amway joins Direct Approach to discuss what it means to lead with principle during seasons of change. From flexible income trends and incentive evolution to new segmentation strategies and reputation risks, Andrew offers a grounded perspective on what’s fixed, what’s flexible—and why clarity is the foundation of trust.
In this episode of Direct Approach, Brett Duncan moderates a high-impact panel with executives Orville Thompson (Co-Founder & CEO, Scentsy), Brian Dill (Vice President of Sales, Norwex), Nancy Bogart (Founder & CEO, Jordan Essentials) and Lynn Lippert (Vice President, L’BRI). They share what’s working (and what’s not) in today’s direct selling landscape—from self-hosting to subscriptions and TikTok.
Wayne Moorehead speaks with Mary Kay executives Dr. Lucy Gildea and Tara Eustace about keeping a legacy brand modern, relevant and impactful. Discover how Mary Kay fuses science-backed products, digital transformation and timeless purpose to empower women worldwide. With a 60-year foundation, they share how community, innovation and authenticity drive global success.
Join host Wayne Moorehead as Ørjan Sæle, Co-Founder of Zinzino, shares his journey from skepticism to building a $200M direct selling empire. Discover how Zinzino’s customer-centric model, test-based nutrition and innovative acquisitions drive global growth. Ørjan reveals strategies for balancing field and corporate roles, navigating criticism and shaping direct selling’s future with a human touch.
Discover how AI is transforming direct selling space. Tune in as leaders from Sunrider, Mannatech and eXp Realty share strategies driving growth and efficiency. Learn how Sunrider boosts customer engagement globally, why Mannatech’s AI forecasting slashed inventory costs and how eXp Realty enhances agent experiences through AI innovation. Get actionable insights to stay ahead in the ever-evolving landscape with this expert AI panel discussion from Spring DSU.
(Special Presentation from DSU Spring 2025) What does it really take to build trust, loyalty and momentum from the ground up? In this bonus episode, Aspen Emry shares the bold, messy and deeply personal approach behind Bravely’s explosive growth. From grassroots beginnings to a $100M trajectory, she reveals how showing up with heart, humility and hustle can change everything. If you're craving real talk on leadership, culture and connection, this presentation—straight from Spring DSU—is for you!
Want more exclusive content from DSU events? Become a DSN supporter company at directsellingnews.com/supporter and unlock a wealth of insights available 24/7 in the DSN Library.
Join host Wayne Moorehead as Aspen Emry, co-founder and CEO of Bravenly Global, shares her journey from teacher to building a $50M wellness empire during a pandemic. Discover how she crafted a balanced compensation plan, fostered a thriving community and leveraged human connection to drive explosive growth. Aspen’s insights on leadership, innovation and the future of direct selling will inspire you. Full of actionable strategies for success, this is the episode you don’t want to miss.
Join host Wayne Moorehead as Kirk Jowers, CEO of doTERRA, shares his journey from political law to leading a wellness giant. From advising McCain and Obama to driving doTERRA’s global growth, he reveals strategies for innovation, building community and navigating direct selling’s future. Explore his insights on balancing legacy with evolution, revamping compensation plans and why direct selling could solve loneliness—a health crisis of our time. This is the episode you don’t want to miss!
AI is no longer a future concept—it’s transforming direct selling today. In this episode of Direct Approach, Wayne Moorehead talks with Gareth Hooper, Chief Information Officer at Sunrider International, about how AI-powered tools are reshaping the industry. From smarter selling strategies to AI-driven customer experiences, Gareth shares real-world applications and insights on where companies should start. Tune in for a pivotal conversation on the future of AI in direct selling.
In this BONUS episode, Stuart Johnson, CEO of Direct Selling News, unpacks the biggest shifts shaping the industry. From AI disruption to the rise of gig economy competition, Stuart shares expert insights on why some companies thrive while others struggle. Discover the key growth markets, the pitfalls of recent pivots and the strategies you need to stay ahead. With decades of experience, Stuart delivers a forward-thinking perspective you can’t afford to miss.
In this special, 100th episode of Direct Approach, Wayne Moorehead sits down with Stuart Johnson, CEO of Direct Selling News and a 40-year industry veteran. Known as the “CEO Whisperer,” Stuart shares his journey from distributor to influential consultant. Discover his insights on building trust, navigating change and thriving amidst competition. Packed with strategic vision and actionable advice, this episode is a must-listen for leaders looking to innovate and grow.
Wayne Moorehead sits down with industry veteran and business consultant Gordon Hester for a candid conversation on trust, momentum and the power of small decisions. Here Gordon dives into transactional vs. experiential leadership, navigating change without losing trust and avoiding common pitfalls in compensation plan changes. Packed with real-world strategies and insights, this episode is a must-listen for anyone looking to future-proof their business.
Wayne Moorehead talks with Stephen Whitwell, Vice President of Field Development for North America and Europe at NeoLife International, about driving growth through leadership, redefining winning and more. Learn how NeoLife achieved record-breaking enrollment, the power of consistency and the three R’s of retention. Learn actionable strategies to elevate your business and create lasting momentum.
In the latest Direct Approach podcast, Wayne talks with Susannah Schofield, OBE, Director General of the DSA UK and Ireland. Susannah shares her bold vision for the future of direct selling, highlighting the power of proactive change, personalization and collaboration. From spearheading a transformative rebrand to leveraging technology and AI, she provides insights on how the industry can adapt, innovate and thrive.
In the latest Direct Approach episode, Wayne sits down with Daniel Chavez, Founder and CEO of VIVRI, to explore his journey from finance to direct selling. Daniel shares how he built a thriving business by starting small, staying true to his values and empowering distributors. Learn about his strategies for sustainable growth, effective market entry in Latin America and fostering trust within the channel.
What does it take to spark real transformation in direct selling? In this episode of Direct Approach, Wayne Moorehead sits down with LifeVantage President and CEO Steve Fife to uncover the bold moves and results behind the company’s groundbreaking LV360 initiative. From overhauling their compensation plan to embracing affiliate marketing, Steve shares how LifeVantage evolved its strategy to meet the demands of today’s market while staying true to its roots.
You’ll hear about the challenges of shifting from playing defense to playing offense, the importance of building trust between corporate and field leaders and the measurable impact of aligning vision with action. Whether you're a CEO, team leader or business builder, this episode is packed with actionable insights you can use to create sustainable growth and elevate your approach.
In this episode, you will be able to:
- Build trust for lasting change
- Balance affiliate and traditional sales
- Simplify and energize compensation
- Play to win, not just survive
- Evolve to stay ahead in direct selling
This week on Direct Approach, Wayne Moorehead sits down with David Schmidt, CEO of LifeWave and holder of over 130 patents. David shares how innovation, resilience and vision have driven LifeWave to 20 years of success in regenerative science and direct selling. Learn how he navigated challenges, fostered a culture of cutting-edge innovation and is shaping the future with bold advancements in AI, robotics and clean energy. Don’t miss this inspiring conversation on building a generational business.
Join host Wayne Moorehead and Color Street’s CRO, Brick Bergeson, as they discuss tools for building sustainable growth. Brick shares strategies for stabilizing and structuring companies for long-term success, from aligning brand identity with core values to tracking essential KPIs. Learn how his experience in hypergrowth companies has shaped his approach to creating an empowered sales force, driving early success and enhancing distributor engagement. Don’t miss this invaluable episode!
¿Te preguntas si el primer evento DSU LATAM 2025 es para ti? Únete a Alex Hoffman y Al Bala en este episodio especial del podcast Direct Approach, donde profundizan en estrategias comprobadas para el éxito en la venta directa en América Latina. Como oradores destacados del evento DSU LATAM, que se llevará a cabo del 8 al 9 de enero en Doral, Florida, también compartirán por qué no puedes perderte este evento histórico.
Wondering if the first-ever DSU LATAM 2025 is right for you? Join Alex Hoffman and Al Bala in this bonus episode of the Direct Approach podcast as they dive into proven strategies for direct selling success in Latin America. As featured speakers for the DSU LATAM event happening January 8-9 in Doral, Florida, they’ll also share why you can’t afford to miss this landmark event!
On the latest episode of Direct Approach Wayne welcomes special guests and industry legends Al Bala and Alex Hoffman to the show for an in depth look at what it takes to build meaningful connections and thrive in Hispanic and Latino regions. With a proven track record in international markets, both Al and Alex offer invaluable insights on cultural understanding, product adaptation, role of technology and more for success in these markets.
In this special episode, we highlight key insights from the DSN Fall Direct Selling University event. Discover actionable strategies to refine your compensation plans, the game-changing impact of AI in direct selling and how micro-commitment campaigns are driving conversions. You’ll also learn about the importance of building strong leadership, embracing flexibility and leveraging technology to enhance your business. Don’t miss out on these powerful takeaways shaping the future of the industry!
On the latest episode of Direct Approach host Wayne Moorehead talks with industry experts Heather Chastain, Brett Duncan and Blake Mallen. They’ll dive into industry trends, compensation plan innovations and the complex world of regulatory and compliance issues. Plus, get the surprising truth behind direct selling’s battle with affiliate marketing and learn how to leverage AI to transform your strategies and boost efficiency. They’ll also share their favorite takeaways from the recent DSU.
In the latest Direct Approach episode, Wayne talks with Amber Olson Rourke co-founder and President at Neora. A Stevie award-winning podcast host and recognized by DSN as a top 40 under 40 executive, Amber is no stranger to the direct selling space. In this candid conversation, she brings a wealth of knowledge on leading through challenges, navigating economic pressures and more. Her unexpected insight into the power of energy could revolutionize the way you approach leadership.
On the latest Direct Approach episode, Wayne Moorehead and pawTree Founder & CEO Roger Morgan discuss the Test-Learn-Scale approach, elevating brand positioning and enhancing customer retention. A distinguished figure in direct selling, Roger brings extensive experience from his strategic roles at Boston Consulting Group, Walt Disney, Imagineering, and KPMG. He also led pawTree to impressive milestones, such as inclusion in the Inc. 5000 and the DSA Rising Star Award.
On the latest episode of Direct Approach “Building a Science-First Direct Selling Brand with Staying Power” Wayne and Daniel Picou take an in-depth look at the importance of open communication, cultural sensitivity, and collaboration in building a thriving global enterprise. A successful entrepreneur and Founder and CEO of Three International, Daniel Picou boasts a wealth of experience in the direct selling industry.
In the latest episode of Direct Approach, Wayne talks with Plexus CEO Gene Tipps. Gene brings over 25 years of experience in the direct selling space, encompassing a diverse range of leadership roles across startups and multimillion-dollar organizations. With a proven track record in operational excellence and strategic oversight, his transition to CEO at Plexus offers a wealth of knowledge that will resonate with aspiring and current leaders.
This episode of Direct Approach features Ryan Scott, Neumi’s Chief Strategy Officer. Ryan shares Neumi’s inspiring story and explains how they empower distributors and embrace data to keep their strong startup momentum going. Ryan and Wayne are joined by Mike Tingey and Brandon John from Fluid, the innovative company behind the most talked about app in the channel. Learn what the app has done for Neumi and discover what it could do for you!
This episode of Direct Approach features Peter Maddox, President of Canada’s Direct Selling Association. Peter provides a Masterclass on how direct selling companies can thrive in Canada and explain the regulatory ins and outs of the market. He’ll also share his expertise on the generational shifts impacting the channel, the vital role of storytelling and how technology fuels future success! Join Wayne and Peter as they cover all this and more in a can’t-miss episode!
This episode of Direct Approach features Heidi Leist, Founder and CEO of Lemongrass Spa. Heidi shares how her passion for toxin-free skincare products led her to build a thriving company. You’ll discover how Heidi’s innovative approach to marketing and retention has created a culture that emphasizes personal interactions and unwavering belief. And you don’t want to miss her fresh takes on product development and promotions! Join Wayne and Heidi as they cover all this and more in this lively episode!
Don’t miss this one-of-a-kind episode of Direct Approach featuring Chris McDermott, CEO of UK-based The 1:1 Diet by Cambridge Weight Plan. Chris shares fascinating insights from across the pond, including the unique challenges and opportunities of leading an employee-owned company; powerful PR strategies specifically for direct selling; and the importance of developing your own leadership style. Join Wayne and Chris as they cover all this and more in a candid episode!
This episode of Direct Approach provides a blueprint to sustainable success—you’ll come away with a clear understanding of how PM-International has been able to achieve year-over-year growth for THREE DECADES! Join Wayne and his guest Gordon Hester, PM’s CSO of the Americas. They’ll cover PM’s strategies in a candid conversation full of actionable insights and advice. Next level your growth with key takeaways from PM—#6 on DSN’s Global 100.
This episode of Direct Approach takes a look at Young Living’s origin story with Mary Young, the company’s inspirational Co-Founder & CEO. Mary recounts how the company started and the lessons they’ve learned about building belief, staying true to your roots and the importance of believing in your products and their potential. You’re sure to be inspired and encouraged by Mary’s story of this successful company built with passion and purpose.
This episode of Direct Approach provides invaluable insights into Hispanic and Latino markets with Armand Puyolt, the impactful, inspirational Founder & CEO of Vida Divina. Join Armand as they discuss some surprising strategies regarding international expansion and acquisitions. These philosophies might be just what you need to master this growing market. PLUS—Armand shares the five empowering success secrets he teaches his field.
This episode of Direct Approach highlights the field recruitment strategies you need right now. Host Wayne Moorehead and fellow industry experts Heather Chastain and Brett Duncan unpack the underlying issues behind the channel’s stagnant growth. Old recruitment philosophies aren’t getting the results we want, and companies are looking for strategies that ignite and empower their field. Wayne, Heather and Brett will share the success strategies you need to stop the stagnation. PLUS—their favorite moments and key takeaways from DSU—it’s all on the Direct Approach!
Unlock the secrets to cross-cultural success in direct selling with our latest episode of Direct Approach! Join Wayne as he delves into an inspiring conversation with Kenya Vergara Zatarain, an executive leader continuing her family's 32 year legacy with Omnilife. Discover how Omnilife rose to rank 21 on the 2024 Global 100 List, earning $633 million in annual revenue for 2023. Kenya shares invaluable insights into Omnilife's strategic approach, rooted in cultural understanding and personal connections. From their founding vision to innovative marketing strategies, learn how authenticity and hard work pave the path to success in Latin America and beyond. Tune in now to gain exclusive access to Kenya's expertise and unlock the keys to thriving in the world of direct selling!
Join David Brown and Ryan Thompson, Co-Founders and Co-CEOs of ACTIVZ, on "Adapt and Localize: Keys to Global Growth in Direct Selling." Launched in 2017, the Utah- based company defied convention and chose to focus exclusively on the Hispanic market by launching in Mexico.
Omnichannel and multinational, ACTIVZ is growing rapidly. In this episode, discover their international expansion strategies, personalized approaches and tech tools that catapulted them onto an elite list of direct selling organizations with four consecutive years of revenue growth! 🚀
David and Ryan share how they successfully launched and expanded internationally, prioritizing relationships and adapting to local cultures. Learn the importance of personalized approaches, omnichannel marketing and innovative tech tools. Whether you're new to direct selling or a seasoned executive, this episode serves as an incredible startup case study, offering invaluable insights to elevate your global expansion strategy.
Don't miss out on mastering strategies to boost sales, enhance your approach and drive profitability!
In this episode of the Direct Approach podcast, Brandi Huyser, Vice President of Integrated Health and Wellness Platforms at Amway Corporation, shares her extensive insights into brand strategy, market positioning and the power of authentic partnerships for global brand growth. Throughout the conversation, she underscores the importance of co-creation, market trend awareness and the transformative power of genuine collaboration in marketing. Brandi emphasizes the strategic value of embracing uniqueness, involving stakeholders in decision-making providing listeners a unique view into Amway's global brand growth strategies.
Nick Johnson, Medifast's Chief Field Operations Officer and OPTAVIA's President, reveals insights on steering an organization towards a unified brand and business model amidst unprecedented market changes in the category of weight management. Learn from Medifast's evolution to OPTAVIA-centricity, operational shifts, and Nick's "buffalo" strategy for overcoming challenges. This discussion provides an inside look at change management across people, process and technology.
In this episode of Direct Approach, John Alcala, CEO of IT WORKS!, brings a wealth of experience and perspective. Transitioning from Wall Street to global success in the field side of direct selling alongside his wife SheriLynn, and recently stepping into the role of CEO, John's journey is both inspiring and relatable. This episode delves into John's strategies for navigating industry shifts, with a focus on simplification, technology adoption, and cultivating a vibrant company culture. With a field dominated by young entrepreneurs–84% of their field are 18 to 34 years old–John shares actionable insights for engaging this demographic effectively.
Welcome to Direct Approach, a bi-weekly podcast hosted by Wayne Moorehead where direct selling executives can gain timely insights, fresh perspectives, and actionable takeaways crafted to fuel the growth and evolution of your business.
In this episode, Wayne engages in a riveting and unfiltered discussion with Shawn Meaike, the trailblazing Founder and CEO of Family First Life.
Shawn's remarkable story of catapulting his business from an $11 million debut year to a staggering 30,000 agents and $750 million in annual revenue in 2023 is rooted in defying convention and intricately navigating the delicate balance of autonomy to pursue unprecedented growth.
Discover the ingenious strategies fueling this meteoric rise and glean insights into the dynamic intersection of scaling, funding and technological innovation. Shawn's practical guidance is a must-listen revelation for leaders and entrepreneurs aspiring to scale and fund their ventures authentically.
In this episode, we explore the groundbreaking victorious ruling shaping the future of direct selling. Co-CEOs of Neora, Jeff Olson and Deborah Heisz, share invaluable insights and hard-won lessons for leaders navigating critical changes.
Offering a comprehensive overview of the challenges faced, the strategic decisions made, and the valuable lessons derived, serving as a guiding framework and what many are calling a blueprint in an industry undergoing massive transformation.
With a focus on real-world experiences and practical insights, Jeff and Deborah's perspectives offer valuable guidance for industry leaders looking to enhance their business models, adapt to regulatory changes and prioritize customer-centric approaches.
In this special episode of Direct Approach podcast, we pulled the high-impact takeaways, strategies and actionable wisdom from 29 dynamic direct selling industry leaders and expert guests who graced the podcast in 2023.
This particular episode is a treasure trove of knowledge. Learn from some of the best in the business as they share their strategies and secrets to success.
In this episode, Wayne talks with Paulo Moledo, President and CEO of Hy Cite. Wayne and Paulo delve into the significance of trust, respect and open communication in navigating this delicate balance of honoring your company’s legacy while propelling it toward the future.
Paulo also emphasizes the pivotal roles of transparency, collaboration, and responsible AI deployment, illuminating the ethical considerations surrounding the transformative impact of AI and much more.
In this episode, Wayne talks with Ashley Collins, EVP of Marketing at USANA, bringing over 20 years of expertise in PR, marketing and communications. They delve into navigating dynamic direct selling marketing, utilizing digital strategies for brand presence, testing and data-driven decision-making, crafting transparent and authentic messaging to enhance your value proposition, affiliate programs and more!
In this episode, Wayne interviews Sunny Beutler, Sunrider International's CEO exploring challenges in managing a vast global product portfolio in direct selling. Sunny shares tips on prioritizing launches, leveraging seasonality, and making strategic decisions for efficiency and profitability. Gain insights on optimizing your portfolio, fostering employee loyalty and cultivating a positive company culture.
Rudy Revak is the Founder and Chairman of Xyngular and Owner and Chairman of Pure Haven Essentials. He was also recognized earlier this year with the 2023 DSN Lifetime Achievement Award. Rudy’s deep commitment to personal development and adaptability is what he attributes as the key to sustaining success.
From a refugee camp in Germany to an incredible career in direct selling that has spanned more than 50 years, Rudy’s story is legendary. This episode is a goldmine of insights and practical tips to help you take your business and career to new heights!
Get ready for an episode like no other! Join host Wayne Moorehead and industry experts Paul Adams, Heather Chastain, and Brett Duncan as they dive deep into the secrets of success in building thriving communities, challenges that legacy companies must navigate, the best opportunities for growth and expansion, the magic of simplification and much more. Plus, they share their top takeaways from the recent Fall DSU Event, including the significance of the Neora Win.
With decades of experience working in various roles within direct selling companies and as consultants, their unique expertise provides valuable insights into the industry's current state and future prospects. This conversation is not just refreshing; it's a game-changer.
In this episode of Direct Approach, Wayne Moorehead talks with Eric Reisdorf, President and General Manager of Ambit Energy—the leading direct selling energy company in the US. Eric shares their approach to building trust, enhancing customer loyalty and igniting the potential of their consultants through setting realistic income expectations.
On this episode of Direct Approach, Wayne Moorehead interviews Mauricio Domenzain, CEO of Immunotec who shares the importance of understanding who you are, what you stand for, what market you are competing in and his strategies for market expansion success. He also explains why he is most passionate about creating a culture of happiness and positivity and the incredible impact it can have.
Join Wayne and Blake in this captivating discussion about how Artificial Intelligence (AI) can catapult businesses to their full potential. We're just scratching the surface of AI's potential, with less than 1% of the population currently harnessing its power.
Discover the two facets of AI and its economic impact, and delve into the ethical dilemmas with Blake and Wayne. Gain insight into his transformative AI journey and how it's reshaped his perspective. Blake urges executives to dive into AI tools, now more user-friendly, practical, and accessible than ever before. Take advantage of this enthralling conversation on AI's limitless possibilities and benefits.
A NEW PODCAST BY DSN: Direct Selling SHIFT
It’s no secret that our channel's superpower is community and connection. When we bring executives together at DSU events, the invitation-only CEO Forum Meetings and on the Direct Approach podcast to share successes and struggles and talk about the opportunities ahead, that is where progress, transformation and growth truly happen!
With that in mind, we are excited to announce a new opportunity for Distributors to gain this same level of collective sharing, innovation, and inspiration in a safe and professional environment.
Introducing the latest addition to our family of podcasts, Direct Selling SHIFT, hosted by Blake Mallen!
The SHIFT podcast is where direct selling’s most dedicated high performers and subject matter experts share their most transformative SHIFTS in mindset✨, skillset✨ and strategy✨ to help accelerate their business and amplify their impact!
Join host Wayne Moorehead as he sits down with Melissa Thompson, the Founder and CEO of BELLAME. With over 30 years of industry expertise, Melissa shares her journey from leveraging her personal blog to building a thriving community of 100,000 followers before launching BELLAME—a five-year-old luxury brand focused on skincare and cosmetics.
Her passion for social entrepreneurship and direct selling shines through as she breaks down modern approaches to strategic decision-making, catering to today's social entrepreneurs' needs.
Melissa candidly shares how and why BELLAME challenges industry norms, allowing independent distributors to collaborate across businesses and brands and how embracing digital platforms has been a game-changer, ensuring they stay ahead of the curve. Plus, Melissa shares the behind-the-scenes story of why they boldly decided to merge the affiliate marketing and network marketing strategies.
Melissa Thompson's journey is inspiring, and her wisdom is pivotal in shaping the industry's future. Don't miss this innovative and radical thinking episode!
On this episode, Wayne Moorehead and Brian Gill, CMO of 4Life unpack the concept of brand connection and talk about the power of saying yes, attraction marketing, and how companies can compete against the gig economy. Plus, they dive into 4Life's massive success in the Hispanic market and what they do differently to engage this rapidly growing market, projected to reach $19.48B by 2028.
On this episode of Direct Approach, Wayne sits down with Marc Ashley, the President and COO of Market America Worldwide/SHOP.com. In this captivating episode, Marc and Wayne discuss various topics, including:
- technology integration
- the significance of diversity in decision-making
- the intricacies of succession planning
- brand protection
- and their decision to build a custom AI tool for their field
Wayne interviews Roger Morgan, the Founder and CEO of pawTree—a holistic pet nutrition company. Discover why Roger embraced direct selling and their cutting-edge strategies to attract and retain the next-gen of sellers. Plus, he shares invaluable insights on the power of open-mindedness, surrounding yourself with experts, and the art of experimentation and adaptation.
Uncover the hidden intricacies of precise messaging and segmentation as Heather Chastain unveils surprising insights and perceptions discovered through her groundbreaking generational research study in the direct selling industry.
Discover the unique advantages that direct selling excels at that are key areas where companies can maximize their efforts to meet consumers' evolving needs and attract a new generation looking to earn extra income. From understanding the importance of incentives to recognizing the shift in public recognition, this episode has it all!
On this episode of Direct Approach, Wayne and Nathan Moore, President of Global Sales and Marketing, Mary Kay cover topics ranging from leadership, technology, and strategies for staying relevant in the beauty industry. Nathan also discusses the power of simplicity and how that philosophy and the company's mission-driven approach have been key to keeping the global company aligned around its mission for 60 years!
Wayne is joined by Corey Lindley, Founding Executive and CEO of dōTERRA, who talks about some of the challenges of moving into international markets and what it takes to become a global company. He also shares the importance of collaboration and communication between the home office and corporate and explains how it improves operations.
Wayne Moorehead talks with Russ Moorehead, Chief Marketing Officer of Nu Skin. With a remarkable career in direct selling and 16 years as SVP Digital Strategy at Estée Lauder Companies, Russ shares insights on the evolution of the industry, taking risks, and cultivating purpose-driven workplace culture and how technology empowers success. They also discuss remote work challenges, debunking the one-size-fits-all myth.
Adapting Business Strategies for a Changing Channel: Wayne Moorehead is joined by Rolf Sorg, Founder and CEO of PM-International, who shares a unique perspective on the wins and challenges from their unprecedented history of 29 years of continued growth in the direct sales channel!
Wayne Moorehead is joined by Steve Fife, President and CEO of LifeVantage, who talks about the innovative strategies he and the team implemented to evolve the company’s business model with a modern approach that enhances the customer experience while leveraging the power of community and social selling.
Wayne is joined by Michele Gay, Co-Founder and Chairwoman of LimeLife by Alcone and Sarah Shadonix, Founder & CEO, Scout & Cellar, who talk about how their friendship and willingness to be transparent with each other has become essential in their ability to achieve greater success as leaders and its transformative impact across their organizations.
Wayne Moorehead is joined by Kody Bateman, Founder & Chief Visionary Officer of Promptings, formerly SendOutCards. Kody talks about the inspiration behind his company’s recent rebranding and why direct selling companies must rely on authentic connections to survive in a digital world.
Wayne is joined by Ben Riley, President of Young Living, to talk about his approach to leading a legacy company in a rapidly evolving environment and some of the ways to leverage technology to offer better experiences for customers and distributors.
Wayne is joined by Mike Green, Chief Digital Officer at Arbonne to talk about some challenges and hesitancy preventing direct selling companies from embracing innovation and how they are preparing for the future of AI by exploring uses in everything from customer service to shopping experiences.
Wayne is joined by Nancy Bogart, Founder & CEO of Jordan Essentials, who shares how a longevity mindset drives the company’s decision-making, business strategies, culture and more. And how they use humor as a tool for weathering the inevitable storms of business that also helps build trust across the entire organization.
Wayne is joined by Patrick Wright, CEO of AdvoCare, who takes listeners behind the scenes of how AdvoCare shifted to a single-level compensation plan, the lessons learned and the value of removing complexity in the sales process.
Wayne is joined by Will Templeton, Director Global Amway Brand, CSR & Sustainability, who talks about the emotional nature of a brand, what it takes to bring it to life, the importance of personalization for customers and why traceability and sustainability are must-haves for every business today.
Wayne is joined by million-dollar ring earner and Executive Vice President of PPLSI, Darnell Self who shares his philosophies on how intentional leadership is the foundation for building trust and increasing retention. He also unpacks the difference between management and leadership and offers a new way to look at work/life balance.
Wayne Moorehead is joined by billion-dollar brand builder and President of Prüvit, Blake Mallen, who shares 10 disruptive innovations and trends currently driving opportunities for direct selling companies.
Wayne Moorehead is joined by Amanda Tress, Founder and CEO of FASTer Way to Fat Loss. She shares her story of leveraging digital marketing to grow a successful online business and offers some strategies direct selling companies can adopt to improve results.
Wayne Moorehead is joined by Garrett McGrath, President of the Association of Network Marketing Professionals. Wayne and Garret talk about everything from collaborating with field leaders, creating bespoke onboarding experiences, customer community groups and how to plug into what’s working in social media right now. Finally, he shares why he believes the next 10 years can be the best decade for direct selling.
Wayne Moorehead talks with John Addison, CEO of the Addison Leadership Group, who shares why he thinks the world is experiencing a leadership crisis and why focusing on building your strengths is better than trying to improve your weaknesses. He also shares why he believes fear is one of the greatest stumbling blocks to outstanding leadership and how to overcome it.
This week we flip the script on Wayne as Stuart Johnson, Founder & CEO of Direct Selling News, interviews him—from the recent DSU Event—about his key learnings from 40 episodes as host of the Direct Approach podcast. The insights and aha moments are a must-listen! Wayne talks about some of the trends that corporate leaders have shared during these bi-weekly episodes, including such topics as the rise of social selling, the importance of self-care for leaders, how the nature of competition is changing—and what that means for the channel.
Wayne Moorehead is joined by Ray Urdaneta, Chief Executive Officer and Co-Founder of MONAT Global, who talks about why direct selling was a natural choice for him and explains the “stress test” he created for determining if products should be taken to market. He also talks about what it takes to build a great brand, the importance of focusing on one thing (and doing it well) and shares his personal strategy for expansion.
Wayne Moorehead is joined by Russell Fletcher, CEO of Xyngular, who talks about how he uses the Agile methodology as a framework for project management, alignment and accountability. He also shares what he has borrowed from the software world to test products and ideas. He also talks about the value of the daily standup and shares three essential questions to ask your team to keep everyone moving forward together. Plus, Wayne and Russ delve into how direct selling is changing—and why even the terminology should be reconsidered.
Wayne Moorehead is joined by Michael “Hutch” Hutchison, Co-Founder and Co-Chief Executive Officer, inGroup International. Hutch shares how the travel-based company’s unusual but conscious approach to the pandemic reinforced the principles upon which it is built, and he talks about the importance of taking a step back in times of crisis. He also shares the importance of doing the right thing and taking care of people—no matter what challenges your company might be facing—and he talks about the three things that every company can do right now to strengthen relationships and your business.
Wayne Moorehead is joined by Nick Martinez, The Keto Dad and Independent Prüvit Distributor. Nick shares how social media helped him cultivate his Keto Dad brand that currently reaches more than 2 million people each month and how social works in conjunction with face-to-face relationships. He shares how he develops trust with followers and his strategy for growing social capital and explains why creating authenticity in an online environment is critical.
Wayne Moorehead is joined by Joni Rogers-Kante, Founder, CEO and Chairwoman of SeneGence. They talk about how her love for beauty and passion for business led to building a globally recognized direct selling company. Joni also explains how SeneGence is preparing for the future with the use of technology including virtual reality and AI, and how the company is deploying NFTs as an innovative resource to broaden their customer acquisition strategies. Finally, she discusses the importance of product development and shares the one thing she says, in hindsight, would have saved them a lot of time and money over the last 23 years.
Wayne Moorehead is joined by Greg Provenzano, President and Co-Founder of ACN, Inc. Greg and Wayne talk about how he discovered the world of direct selling and how he used his lack of career options as a vehicle for success. Greg also explains how the company’s massive, frequent in-person events were instrumental in the company’s growth and why it’s so important to break through people’s limiting beliefs to find success. He also talks about the role of personal development in direct selling and explains why this is the perfect time for the channel to grow.
Wayne Moorehead and his guest, Amare Global CEO Jared Turner, talk about why he left his career as an international lawyer to join the direct selling channel, leading with purpose and one of the most pressing topics of today’s headlines—mental wellness.
Wayne Moorehead is joined by Sarah Shadonix, Founder and Chief Executive Officer of Scout & Cellar. Sarah and Wayne talk about why she entered the wine industry and where she found inspiration for developing a new business model for selling wine. Sarah shares why she chose direct selling over traditional retail, how their Clean Crafted Commitment drives transparency and innovation in their product strategy. And, how that same core pillar is helping drive a renewed focus on simplicity.
Wayne Moorehead is joined by Kevin Guest, Chairman of the Board and Chief Executive Officer of USANA. Kevin and Wayne discuss the key elements to USANA’s growth and why slow and steady growth has been so beneficial to the company. Kevin also talks about the importance of core values and how they affect the company culture, and he looks at recognizing the difference between the customer’s experience and the distributor’s experience—and why it matters.
Wayne Moorehead is joined by John Licari, Chief Operating Officer of Total Life Changes. John and Wayne discuss the value of attitude and how John’s passion for the direct selling model has played a key role in his success. John also shares what he believes all direct selling companies can learn from Amazon, why it’s important to rethink legacy sales model for a digital generation and why collaboration amongst companies in the channel is our best bet for the future.
Wayne Moorehead is joined by Dallin Larsen, Founder and Chairman of Vasayo. Dallin and Wayne discuss the value of relationships and the importance of recognition in direct selling. They also talk about how what makes a great leader, what today’s leaders should be doing to prepare for the future, and then they’ll talk about some of the changes taking place in the industry—and what that means to all of us.
Wayne Moorehead is joined by Logan Stout, Founder and Chairman of IDLife. Logan and Wayne discuss how to create a culture that attracts the right people and why personalization is so important to the future of direct selling and why vulnerability is the key to connectivity. Logan also shares how their focus on culture and applying a personalized philosophy to their employees and work environment has resulted in high staff retention rates.
Wayne Moorehead is joined by Brian Underwood, Co-Founder & CEO of Prüvit and Terry LaCore, Founder & CEO of LACORE Enterprises. Terry, Brian and Wayne talk about how they built Prüvit into a multimillion-dollar company, what they’ve learned, and what they would have done differently. They also talk about the impact of Amazon on the direct selling industry, how leaders can use it as a tool for growth. Plus, they give a behind-the-scenes look into Prüvit’s recent merger with at-home meal kit company Sunbasket to create PSB Holdings, a new company valued at $1.3 billion.
Larry Thompson and Wayne Moorehead discuss what has changed in direct selling, what hasn’t, and what it means both to companies and distributors. They also talk about the importance of learning the fundamentals and the significance of understanding the dynamics of audience, language and behavior.
Wayne and his guest Travis Garza, President of Sales and Marketing at Plexus Worldwide, discuss how the way people shop and communicate has changed in the digital age and what that continues to mean for direct selling customers. They also talk about how the language of direct selling has changed, how technology has extended the industry’s reach and the importance of using data properly to create a more consumer-centric experience.
Wayne is joined by Lynne Coté, President and CEO of Princess House. Lynne and Wayne discuss how she created a strategy to turn a three-year decline in sales around and how the challenges of the pandemic also provided the opportunity to create greater connection between the Princess House brand and its customers. Lynne also talks about the importance of meaningful relationships in direct selling and how departmental journey visions help create a blueprint for the future.
Wayne is joined by Tyler Whitehead, Chief Executive Officer of Arbonne. Tyler and Wayne discuss how to manage growth within the company while maintaining the core values of purpose and connection. Tyler also talks about why it’s important to keep technology in perspective, how to keep the focus on the customer and distributor in a tech-driven world, and why it’s important to balance human connections with digital ones.
Wayne is joined by John T. Fleming, author of the new book, Ultimate Gig: Flexibility, Freedom, Rewards. John and Wayne discuss the rise of the gig economy, what independent contractors are looking for, and how that is changing what companies must do to attract and retain this new generation of workers. John also shares why women play such an important role, how the drivers behind choosing a career have changed in the gig economy—and why direct selling is poised to become the ultimate gig.
Wayne is joined by Jill Blashack Strahan, Founder and Chief Executive Officer of Tastefully Simple. Jill and Wayne discuss some of the important lessons Jill learned in navigating her company’s turnaround from an 11-year decline. Jill also shares the important role that changing her way of thinking played in the company’s success and why it’s important for leaders to practice self-care to help their companies thrive.
Wayne is joined by Al Bala, President and Chief Executive Officer of Mannatech. Al and Wayne discuss the vital role that momentum plays in the direct selling industry and explains why it must be an “inside job.” Al also talks about how returning to customer obsession can transform a business from the inside out and gives actionable advice on how to build that obsession and why it often comes down to getting back to the basics. And finally, Al explains why every leader needs to pay attention to the KPI of trust.
As we charge into 2022, what better way to move forward than to take a quick look back for motivation and inspiration? In this bonus episode, host Wayne Moorehead shares his favorite moments and takeaways from Season 1. We invite you to sit back and enjoy the “CliffsNotes” version of the first season for a recap of the insights and real talk about direct selling that you won’t find anywhere else.
Wayne is joined by Jason Dorsey, President of the Center for Generational Kinetics. Jason and Wayne talk about how the channel, in general, missed the boat when it came to attracting Millennials early on—and why direct selling companies must avoid a repeat with this once-in-a-generation moment with Gen Z. Jason also shares more fascinating insights from his new book, Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It.
Wayne is joined by John Parker, Chief Sales Officer and Regional President West of Amway. John and Wayne talk about how the direct selling industry is changing and what that means both to companies and distributors. John also talks about the importance of diversity and inclusion and the positive impact it makes both for customers and IBOs, and provides insights on such timely issues as work/life integration, the impact of social media, how the gig economy is shaping the future of direct selling, and how to attract the next generation of leaders and sellers.
In this episode, Wayne is joined by Emre Tuna, President of the beauty and skin care company, Farmasi. Emre and Wayne talk about how a new approach is helping make the brand more relevant to Gen Z and creating a broad base of both users and influencers. Emre will also talk about the important role that manufacturing their own products and packaging has played in Farmasi’s success and how it helped save time and money during the pandemic.
In this episode, Wayne is joined by Prasad Gankanda, Chief Operating Officer of the billion-dollar company, Young Living. Prasad and Wayne talk about how to nurture customers at every stage of their journey to improve brand awareness and retention.
Prasad will also talk about the crucial role that operations play in elevating a brand and creating positive touchpoints for customers. And, he’ll share some powerful cliff notes on how to successfully launch new markets.
Wayne is joined by Glenn Sanford, Founder, eXp Realty and CEO, eXp World Holdings. They take a deep, informative and fascinating dive into Glenn’s life-long entrepreneurial journey through the ups and downs of starting multiple businesses. Glenn also shares his thoughts on finding the right niche. If you are looking for insights, takeaways and wisdom from a billionaire entrepreneur who has been adapting and evolving his approach since his early teens—this is the episode for you!
Wayne is joined by Danny Lee, President & CEO of 4Life. Danny and Wayne take a deep dive into 4Life’s retail pricing strategy and how their approach turned the Amazon challenge from the elephant in the room to a positive piece of the business that benefits everyone. If you are looking for tips and tricks on how to manage Amazon from a compliance standpoint and how to keep it a win-win for corporate and the field—this is the episode for you!
Wayne is joined by Jeff Bell, CEO of LegalShield. Jeff and Wayne cover A LOT of ground, including the difference between your corporate vision and mission, how to define both and why neither is intended to be fixed. Jeff also shares product development and expansion strategies and tips on how embracing technology enhances your brand. This is an inspiring and thoughtful episode with one of the most dynamic and diverse executives in direct selling!
In this episode, Wayne is joined by Jacob McLain, SVP & Chief Strategy Officer at MONAT. The duo shares their experiences in and out of direct selling—breaking down the unique opportunities found in the channel and the powerful insights and innovations you can discover just by working with—rather than for—your distributors. This is a Master Class in corporate strategy and business development from two of the top strategic minds in the channel—you won’t find insights and real talk about direct selling like this anywhere else!
In this episode, Wayne is joined by Shama Hyder, Founder & CEO of Zen Media, a global marketing and PR firm. Wayne and Shama take a deep dive into all things social—giving you the key tips and takeaways you need to win the social media long game. Plus they’ll be busting some outdated direct selling myths once and for all!
Today Wayne is joined by Jessie Lee Ward, Entrepreneur, Coach and Rank 10 Prüvit Leader. Jessie Lee is a social media superstar—she’s built a team of over one million customers with 25,000 worldwide promoters in 28 countries. Her podcast, The People's Mentor, currently has 3.3 million downloads and counting. Wayne and Jessie Lee cover everything from shifting dynamics between corporate and field to the tips and insights you need to keep your leaders engaged, loyal and successful.
In this episode, Wayne is joined by Jesse McKinney, Co-Founder & CEO at Red Aspen. Red Aspen is GROWING—thanks in large part to their philosophy of pushing the boundaries of tech.
Wayne and Jesse get candid discussing the reality of hyper growth, technology, social selling, product rationalization and more! This episode is full of insights, strategies and takeaways.
In this episode, Wayne is joined by Dan Macuga, Chief Communications & Marketing Officer at USANA. Dan oversees marketing, studios, creative, customer service, public and athlete relations, social media and communications.
Wayne and Dan will share their insights on why crafting a simple, streamlined customer experience is imperative to how consumers shop today. Bottom line? It’s the best way to remove barriers to your business! And don’t miss Dan’s takeaways around the power of the pivot! Listen now
Today's guest is Amber Olson Rourke, Co-Founder and Chief Sales and Marketing Officer of Neora. Amber leads Neora’s brand strategy, product development, creative services, sales, PR, communications, digital marketing, social media and events.
Wayne and Amber will share how the pandemic has allowed the channel’s tech-savvy companies to bring their customers even closer. And don’t miss Amber’s key tips on building a meaningful, memorable customer experience at every touchpoint.
In this episode of Direct Approach, Wayne is joined by Brian Underwood, Co-Founder and CEO of Prüvit. Brian is a successful entrepreneur, thought leader, international speaker and philanthropist. He’s also the host of the top-rated business podcast, Be You with BU.
Wayne and Brian share their thoughts on how community-based marketing creates an emotional connection between you and your customers. And don’t miss Brian’s key tips on how to organically become a direct selling category frontrunner.
In our second episode of Direct Approach, Wayne is joined by Heather Chastain, Founder and CEO of Bridgehead Collective. Heather brings an impressive understanding of sales, marketing, manufacturing and operations–all gained through 20 years of experience at direct selling powerhouses Shaklee, Arbonne and BeautiControl.
Wayne and Heather discuss strategies and solutions designed to elevate your brand and share their thoughts on creating a culture that maintains the founder’s vision while letting new voices and ideas flourish. Listen now
The debut episode of the brand-new DSN podcast, Direct Approach with Wayne Moorehead, is here!
In our first episode, Wayne is joined by Mark Stastny, CMO at Scentsy. Mark will share how they are managing their season of renewal—both in the field and at corporate as well as Scentsy’s proven method to successfully conquer any problem, every time!
A new podcast by Direct Selling News, Direct Approach will explore insights and fresh approaches to some of the channel’s biggest and most persistent challenges. Hosted by industry expert Wayne Moorehead, you can expect casual, fast-paced and direct conversations as we cover topics like customer acquisition and retention, consistent and effective messaging, reputation management, the ever-changing role of marketing in our channel, emerging trends and a lot more.
Wayne will be joined by some of the leading marketers and innovators in direct selling to share their wisdom and experience with you! We’ll bring you practical advice, simple strategies and straightforward action items, each designed to motivate your field, inspire your customers and further your brand’s reach and impact.
Meet your host:
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies, from startups to Fortune 100, define, communicate and activate their brands. His experience includes CMO roles at some of the most successful direct selling companies in the channel as well as Head of Strategy at multiple brand agencies where he has worked with many iconic brands.
Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.