The Lab by DemandScience: Recent Episodes
DemandScience
The struggle is real…
Join host Chris Rack, our Chief Revenue Officer, as he moderates between top sales and marketing experts each episode. The goal? Looking to shed some light on the conversations that happen between sales and marketing and learn how to navigate the struggles that occur when two different departments vie for the same goals.
Listen as they break it all down and provide critical insight into the world of B2B sales and marketing!
Post-covid, organizations have entered a new phase trying to learn or re-learn how to work in a remote-first or hybrid workplace. This topic comes up in every company meeting or planning session and has been something companies have been discussing for some time now.
On the fourth episode of our podcast, The Lab by DemandScience, our own CRO, Chris Rack, discussed the topic with Andrew Bolis, Chief Marketing Officer at Streetbees and Bradley Paster, Chief Revenue Officer at GuardSquare, to get their perspectives.
Do great individual contributors make good leaders? What even makes a good leader? Watch and listen as our CRO Chris Rack, has an interesting conversation with Ajay Manglani, VP of Marketing at Chargebee representing the Marketing perspective and Darin Alpert, VP of Strategy at RepVue representing the Sales perspective.
Just because you're great at something doesn’t guarantee that you’ll be great at leading other people to do what you've excelled at. Being a great athlete doesn’t guarantee you’ll be a great coach. Being a great salesperson doesn’t guarantee you’ll be a great sales manager. Managing others requires a very different skill set from making an individual contribution. As a leader, you need to focus on how your team members will achieve success, what development they need to improve and what methods they can best use to achieve results.
To help individual contributors thrive, we need to focus less on developing managers—and start creating leaders instead.
In our latest episode of The Lab, we take a slightly different approach from our regular guests being a sales leader and a marketing leader along side our CRO, Chris Rack. For this episode, we've got Jess Dodge, B2B Revenue Executive, who has over 20 years experience in both sales AND marketing. Given her background on both sides of the road, we dove into a topic that has been slowly progressing over the years, but still not anywhere close to where it needs to be.
Women are still under-represented in a number of aspects within organizations. The biggest game changer over the last couple years has been remote and hybrid work environments taking over in-office-only roles. Allowing for more flexibility to go along with the many responsibilities women traditionally have within their families and households, has helped move this topic forward in a very significant way all over the world. Another is that 94% of women in executive roles have played competitive sports. Being comfortable competing, standing up for yourself and grabbing that "seat at the table," makes a big difference in one's path and career within business.
Join us as we discuss further what aspects have changed, and still need to change, when it comes to Women in the Modern Revenue Organization.
It's apparent we aren't in Kansas anymore Toto!
Join Lauren Alt Kishpaugh, Vice President of Marketing at Postal.ioand Sahil Mansuri, CEO at Bravadoas they discuss with our CRO Chris Rack what's happening in the market and how it will affect us (on both the sales and marketing sides of the fence). What do you the biggest challenge is for sales and marketing will be in the coming 12-18 months?
There’s a lot of discussion around the role of a CRO, specifically within B2B organizations, and if they need to be part of those businesses. Some think, what’s the point? While others believe they need to represent the sales side of the business.
On the first episode of our newest podcast, The Lab by DemandScience, our own CRO, Chris Rack, discussed the topic with Kevin McKeown (CRO of Mailgun) and Darryl Praill (CMO at AgoraPulse) to get their perspectives. Find out where they land ...