The Heart of the Cheetah - Book Talk: Recent Episodes
Magatte Wade
US based Senegalese change-maker and entrepreneur Magatte Wade, together with the Friedrich Naumann Foundation for Freedom are thrilled to announce the release of a book and podcast series collaboration based on Magatte Wade’s experience’s as a young African and being the founder of a $35 million specialty beverage company with nationwide distribution in the United States of America — before she turned 30.
Her perspective turns most of the world's current thinking on poverty and aid on its head. Africa, for example, has in recent decades been the recipient of more than $3 trillion in donated funds, all intended to raise the population out of poverty. That staggering sum has been accompanied by a commensurately massive human effort, with more than 1,000 private organisations now engaged in development work on the continent. Tragically, this effort has provided virtually no positive impact. While every other continent has in recent years seen a dramatic decline in extreme poverty, Africa lags far behind.
The reason for continued African poverty, Wade says, is in threefold: government over-regulation, widespread corruption, and Western charitable efforts that ensnare the population in programmes that are counterproductive.
In the book and podcast series that are titled “The Heart of the Cheetah”, Magatte campaigns for open markets as the tried and tested solution to fostering Africa’s economic growth and subsequently, reducing poverty levels. The book is broken down into six chapters, whilst the podcast has four episodes.
“Cutting your nose to spite your face”/ b) “When you’re in a hole, you need to learn when to stop digging”-/ c) Unchained - stop outsourcing our potential / d) Breaking the cycle - we are systemising our own poverty. Learning the real reasons why Africa is poor: How an employee learns of the tragedy of African political and economic institutions that prevent African prosperity. It is not that we are stupid - it is that we have too many stupid laws!
“Do Like I Do” - How I practice "reverse colonialism" through consumer brands: Building a nationally distributed beverage company in the U.S. based on traditional Senegalese beverage recipes.
“Back To Basics” - Inspiration from traditional African market institutions - and the tragic importation of state socialism into many of our newly liberated nations. Why we need to return to traditional African free-market practices and institutions.
“The Beginning- my roots, my home, my learning” - Why Entrepreneurship is the end game, and why it made all the difference. My adventurous childhood growing up in a traditional Senegalese family compound, including both tragedy and joy as I learn essential life lessons of entrepreneurship from my grandmother.