Wharton School Publishing Voice of Business: Recent Episodes
Wharton School Publishing
The Voice of Business, brought to you by Wharton School Publishing, features leading authors who share their ideas and perspectives on the developing strategies for leadership, management, strategy, marketing, sales, and global business.
Ed Ayres, co-author of "Crossing the Energy Divide," discusses the hard link between the U.S. economy and the fossil-fuel-based energy system, and the reality that transition to renewable energy sources will take longer than advocates seem to hope.
"Learning from Catastrophes" authors Howard Kunreuther and Michael Useem discuss how low-probability events from the past (forest fires, financial meltdowns, pandemic illnesses) seem to be higher-probability events today -- and how best to manage them.
"Better Green Business" author Eric Olson explains how his book bridges the gap between the information relating to the green movement, and the concrete actions businesses can take to improve their environmental stewardship and sustainability performance.
Jim Walker, co-author of "Work Wanted," talks about preparing for active life after age 60. Not about just getting a job, this book considers flexibility, meaningful work, learning, health, and personal finance together with useful research.
Nancy R. Lee, coauthor of "Up and Out of Poverty," explains what social marketing can do for people in poverty who want to help themselves -- and challenges marketers to consider what they can do to create change and motivate positive behaviors.
Dean Shepherd, author of "From Lemons to Lemonade," tells how the closing of his father's business led him to think about the way we respond to failure.
Michael Roberto, author of "Know What You Don't Know," argues that all leaders must hone their skills as problem finders, not just problem solvers -- and learn to appreciate the benefits and opportunities that come with failure.
Scott Snyder, author of "The New World of Wireless," talks about his book and the ways that new 4G wireless technology will disrupt business models due to higher speeds, greater ubiquity, and the transfer of control from companies and carriers to users.