InnerAction Media Podcast: Recent Episodes
IAM
Everyone understands the basic formula of advertising: Advertisement + Visibility = Attraction. Seems easy enough, right? Not so fast.
In today’s world of advertising, it’s not so much what you say but how, when, and to whom you say it. One of the ways marketers and advertisers focus on this narrow approach to clientele and retention is through geotargeting.
In today’s world smartphones have made it easier than ever to check your email. At any point throughout the day, you probably receive at least five emails from businesses marketing to you. How many of you just delete the emails unless the subject line captures your attention enough to open them? The answer is probably a lot of you. This is why email subject lines are so important.
B-roll is a term used to describe secondary footage, often used as cutaway footage, to provide context and visual interest to help tell your story.
Your domain, or website address, is the face of your business online. It is how people find your business, contact your business and learn more about the services/products you offer. Most business owners would probably not know who actually owns their domain name. That is the person/business who set up the domain, thus the ones who have control over access and changes. Now, there is inherently nothing wrong with having a designer, marketing agency or other entity running your online presence. The problem arises when said designer, agency or other person decides to hold your domain ransom in order to keep you from jumping ship and heading over to another designer, etc. That is why we feel it is always the best practice to own your domain name.
Are you the type that thinks first impressions are overrated? Well, it may be time to change your opinion. Did you know? Recent studies have shown that human beings make a decision to trust someone within 100 milliseconds of seeing their face.
Are you ready to make that kind of an impression? Is your company? Sadly, most aren’t.
Listen for some of our best tips on improving your online presence and the importance of company headshots.
Did you get your hat? Check. What about your bag? Check. Tickets? Oh, no.
A good checklist could be the difference between arriving at your flight on time or missing out on a relaxing vacation. Well, marketing is no different. That’s why we’ve outlined a checklist to keep in mind while developing your next digital advertising strategy.
What’s SEO? Does it matter? Well, yeah. Yeah, it does. We’ve written about it before.
SEO stands for “search engine optimization.” In layman’s terms, SEO optimization is the means of improving your site’s visibility when people search for products or services related to your business. The higher your visibility in search results, the more likely customers will be to interact, invest time, and purchase from your company.
Making good videos is hard. Out of the billions of marketing videos produced, only a fraction ever convey the right message. It doesn’t have to be that way. Careful planning will help you increase your chances of producing a great video.
We live in the age of “the brand.” Companies have brands. People have brands––you have a brand. From an initial handshake to an online presence, branding is as important today as ever before. But, how does someone get their brand from themselves to being accepted out there?
That’s where marketing comes in.
Filming on-camera interviews can be intimidating and uncomfortable for people. Learn our five on-camera interview tips!
It is vital to successfully connect with your target audiences at the right location and time. With consumers spending so much time on the internet these days, the place for a business to take advantage of those connection opportunities is online.
In the world of video production, an important element is helping individuals to tell their stories on camera. Filmed interviews are used to convey information and experiences directly to the camera. This episode gives you five tips for interviewing during video production.
Recruitment marketing is way for organizations to locate, attract, engage, and
eventually nurture inbound talent. Covid-19 has thrown the job market into
turmoil, but with a few helpful tips and trackable initiatives, companies will easily
be able to engage with potential candidates and leverage the fundamentals of
inbound marketing!
What makes a great video? Well, a great production right?! Yes, that’s a big part of it. However, lot’s of things go into making a video great. A great video usually starts with intentional pre-production or planning. Then, a clear and focused production based on the planning that came before. Finally, a series of decision making through cutting up and rearranging, or editing the content that was captured into the final video. This is called post production. I know, it sounds like a lot, and it can be, but whether your video’s message is simple or complex, learning and applying the steps necessary to make a great video will guarantee an impact on your audience.
As digital marketing strategies evolve a question that often comes up is whether or not email marketing is important. In short, the answer is yes. Why is email marketing important for a brand though? Email marketing provides a brand the opportunity to reach its audience, gives metrics to study, it’s affordable, and it offers the ability to increase brand awareness.
As of October 2021, there were 4.55 billion active social media users across the world, which equates to 57.7% of the overall population. Datareportal
Given those astonishing numbers, it should not come as a surprise to you that both marketers and businesses themselves have recognized what an incredibly valuable tool social media can be to advertise for their business.