Podcast Guesting for Business Growth: Recent Episodes
September Smith
Podcast guesting = powerful marketing tool. Do it right to tap into the power of podcasts with just a fraction of the time, energy and money.
Today, I am sharing the juice from a recent podcast guesting spot that I did with Michelle J. Raymond of the Good for Business podcast where we talked about, well, what else - podcasts guesting and what business people need to know about it!
- WHAT PODCAST GUESTING IS
- HOW IT HELPS A COMPANY GROW
- WHY IT LENDS SUCH CREDIBILITY
- HOW TO PREPARE FOR GUESTING
- HOW TO KNOW THE BEST PODCASTS FOR YOU
- HOW TO PITCH
...and so much more!
π₯ Want to use podcast guesting, TV appearances, PR, stage speaking, press releases and more EARNED MEDIA to take your business and positioning to a whole other level??
π₯ Register for the BREAK THROUGH with MEDIA SUMMIT happening June 14-16 with 20 media and industry experts giving you all the info you need to get started NOW!
If you found this episode useful, we'd love it if you could drop us a review on Apple podcasts or iTunes.
ππΌ Find us over at The Of Course Podcast Guesting website for more resources.
To get you started -
πππ ππ‘π ππ«ππ 5-step guide to Strategic Podcast Guest Appearances Catch Michelle J Raymond, the LinkedIn Business Page Genius at: goodtradingco.com.au
and her LinkedIn business page: GOOD TRADING CO - B2B LinkedIn Strategy & Training: Overview | LinkedIn
π₯ If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you. Who knows - it might end up as a topic of a future episode!
Why are you doing podcast guesting?
The right answer should be because it is the easiest form of "Earned Media" that you can be getting for the exposure and PR your business needs.
When you understand what earned media is, how powerful it is and how to get it and use it appropriately - that is when your game changes. Listen in to hear where most people go wrong with podcast guesting and earned media - and how you can do it right!
π₯ Want to use podcast guesting, TV appearances, PR, stage speaking, press releases and more EARNED MEDIA to take your business and positioning to a whole other level??
π₯ Register for the BREAK THROUGH with MEDIA SUMMIT happening June 14-16 with 20 media and industry experts giving you all the info you need to get started NOW!
If you found this episode useful, we'd love it if you could drop us a review on Apple podcasts or iTunes.
ππΌ Find us over at The Of Course Podcast Guesting website for more resources.
To get you started -
πππ ππ‘π ππ«ππ 5-step guide to Strategic Podcast Guest Appearances
π₯ If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you. Who knows - it might end up as a topic of a future episode!
π₯ Make Love to Listeners' with your Voice - 5 Tips
Using your voice is so important and probably why you are doing podcast guesting - to get found, heard, and connect powerfully with the people who need you. But the WAY you use your voice - your actual speaking voice - in your audio appearances is an important key to having listeners fall in love with you
...well, at least like you enough to want to hear more, share and maybe connect with the possibility of **doing business.
This episode offers 5 important tips for optimizing your voice in those recordings.**
- Vocal fry - the Valley Girl sound
- Uptalking - high-rising terminals
- Animation - too much or too little
- Filler words - like, you know?
- Signaling approachability and connection
Keep these 5 things in mind to effectively woo your listening audience - and podcast host - in every performance!
π₯ If you found this episode useful, we'd love it if you could drop us a review on Apple podcasts or iTunes.
ππΌ Find us over at The Of Course Podcast Guesting website for more resources.
To get you started -
πππ ππ‘π ππ«ππ 5-step guide to Strategic Podcast Guest Appearances
π₯ If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you. Who knows - it might end up as a topic of a future episode!
This episode is all around how this top motivational speaking uses podcast guesting - being on other people's podcasts, as their guest.Β
He is a masterclass in the medium.
It is fascinating to observe what Tony Robbins does with podcast guesting - and to see that as a role model for what YOU should be doing with guestingΒ
There are 2 things that caught my attention this week and I'm going break those down
There are the 5 things TR does that makes him a master at leveraging podcast guesting
I wrap up with the 5 things that YOU should be doing to be more like Tony - at least as far as his brilliant use of podcast guesting to stoke his media campaigns!
π₯ We'd love it if you could drop us a review on Apple podcasts or iTunes.
ππΌ Find us over at The Of Course Podcast Guesting website for more resources.
To get you started -
πππ ππ‘π ππ«ππΒ 5-step guide to Strategic Podcast Guest Appearances
π₯ If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you.Β Who knows - it might end up as a topic of a future episode!
Podcast Guesting: Own your voice and Own your space
(excerpts from a Clubhouse conversation with the Fempreneurs in Action - an international group of women entrepreneurs, action-takers and social impact leaders)
I'm inspired this week - International Women's Day week - to really be looking at how we can and should, as women, be finding our voice about the things in which we passionately want to see change, to access the tools to get your voices, your opinions, your message heard - and to really sort it out within ourselves: what is it I'm passionate about? where is my purpose? where is my voice needed? - and how am I going to make what impact I can?
Podcasts - and podcast guesting, in particular; being a guest on someone else's show, is one of the most accessible, yet powerful ways to be heard and have that impact.
In the conversation we looked at:
the shocking number on women's voices in places of power and impact
- only 24% of elected government representative,
- a mere 30% of speakers on conference or event stages (just 25% in UK!),
- grossly under-represented in news reporting at just 24% of stories being about or reported on by women, - and
- just 20% of podcast hosts are women!!
we also talked about how you can strategically use podcast guest appearances to get your voice into the fray and tip the balance - #breakthebias - and help shift the social narrative and status quo
Nothing changes if nothing changes. Be the change!π₯ We'd love it if you could drop us a review on Apple podcasts or iTunes.
ππΌ Find us over at The Of Course Podcast Guesting website for more resources.
To get you started Get the free 5-step guide to Strategic Podcast Guest Appearances
π₯ If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you. Who knows - it might end up as a topic of a future episode!
The incredible βbreak-thruβ potential of podcast content for marketing and audience building! In this episode I share an experience that really illustrates this phenomenon.
I also dig into six of the advantages of podcast guest content, versus any other type you could produce, to really get to the heart of why this content is so potent and why you should be using it for your business, brand-building and marketing purposes.Want to make podcast guesting powerfully up-level your business and your positioning? We are running monthly training events - the PODCAST GUESTING PREP SCHOOL - to explore the potential for you. We look at what's achievable, map it to what your business needs, and lay down the foundation and plan that will make this a powerful weapon in your promotional arsenal. #OwnYourSpace
π₯ We'd love it if you could drop us a review on Apple podcasts or iTunes.
ππΌ Find us over at The Of Course Podcast Guesting website for more resources.
To get you started Get the free 5-step guide to Strategic Podcast Guest Appearances
π₯ If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you. Who knows - it might end up as a topic of a future episode!
π₯ Podcasts and podcast platforms are one of the biggest media opportunities that are available to us right now.
π΅ All the biggest players in every realm from all areas of business, entertainment science, to help wellness and thought leadership of all kinds are doubling down on podcast and podcast guessing right now. Because they know of the amazing reach positioning and the influence that it's going to give them.
π΅ That's also what your biggest competition is probably doing as well. And you need to meet them on that bigger playing field.
And if you do it right, beat them at their own game.
Make sure you have the strategy, the plan and the media campaign in place to do that!
Want to make podcast guesting powerfully up-level your business and your positioning? We are running monthly training events - the PODCAST GUESTING PREP SCHOOL - to explore the potential for you. We look at what's achievable, map it to what your business needs, and lay down the foundation and plan that will make this a powerful weapon in your promotional arsenal. #OwnYourSpace
π₯ We'd love it if you could drop us a review on Apple podcasts or iTunes.
ππΌ Find us over at The Of Course Podcast Guesting website for more resources.
To get you started Get the free 5-step guide to Strategic Podcast Guest Appearances
π₯ If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you.
Who knows - it might end up as a topic of a future episode!
π₯ One of the Biggest Mistakes people make with their podcast guesting efforts - and one of the top reasons guest appearances arenβt working for their business - is the topic of this episode.
ππΌ Spoiler: itβs what youβre NOT doing with it after it goes public!
Listen for what you should be doing before the day your episode goes live and then what you should be doing in the days after it goes live.
Check out the accompanying page for more details
π₯ We'd love it if you could drop us a review on Apple podcasts or iTunes.
ππΌ Find us over at The Of Course Podcast Guesting website for more resources.
π₯ If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you.Β
Who knows - it might end up as a topic of a future episode!
π₯ ππ¬ ππ‘π’π¬ π‘π¨π¬π π«π’π π‘π ππ¨π« π¦π ππ§π π°π‘ππ π'π¦ ππ«π²π’π§π ππ¨ πππ‘π’ππ―π?
A small but critically significant detail in your podcast guesting strategy is the host of the shows you do your appearances on.
In this episode, we look at how you can draw up the must-have profile of your ideal hosts - the people who are going to make you sound like the rock star you really are.
π what to look out for
π criteria you need to consider
π perspective on hosts as part of your podcast guesting strategy.
It will change the way you approach shows and invitations to be a podcast guest.
@@@@@@@@
Are YOU interested in making podcast guesting work for you and your business? We are running monthly training events - the PODCAST GUESTING PREP SCHOOL - to explore the potential for you. We look at what's achievable, map it to what your business needs, and lay down the foundation and plan that will make this a powerful weapon in your promotional arsenal. Ongoing training each month to get YOU started RIGHT!@
π₯ We'd love it if you could drop us a review on Apple podcasts or iTunes.
ππΌ Find us over at The Of Course Podcast Guesting website for more resources.
π₯ If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you. Who knows - it might end up as a topic of a future episode!
**Wondering how you can have a real business break through in 2022?
[spoiler: for anyone wanting to get a solid foundation under their break-thru podcast guesting this year will want to be there for the next PODCAST GUESTING PREP SCHOOL - 3 days that will change your business - maybe even change your life!π³ ]**
So you should be - here are some sobering business stats to consider and what they mean for us
Since 2020 the 1st-year business failure rate has inched up to 25% -- and when business owners were asked, among their top reasons for failure:
29% said they - Ran out of cash - too slow finding customers and getting to sustained cash flow
19% said they were Outcompeted - not rising above the competition
14% said - Poor Marketing was the cause of their failure - not getting their message, their unique value proposition out to the right audience
So - for the growth and survival of new and established businesses - the imperative for all of us is
- you need to get found by more customers, more quickly,
- you need to stand out from your competition and
- you need to effectively get your marketing message out
Right now - the most effective, most accessible way for you to achieve that is harnessing the potential of the podcast platform - more specifically, doing that via podcast guesting.
Are YOU interested in making podcast guesting work for you and your business? We are running monthly training events - the PODCAST GUESTING PREP SCHOOL - to explore the potential for you. We look at what's achievable, map it to what your business needs, and lay down the foundation and plan that will make this a powerful weapon in your promotional arsenal.
π₯ This episode is a case study of how one podcast guest could be leveraging guesting to gain access to ever bigger media exposure, to establish credibility as a go-to authority for the media, and to start a professional speaking career
In addition I recommend possibilities for strategic steps she could be taking to more powerfully leverage both her experience, her story and the podcast interviews she is doing.
π "the advice that I would give for somebody like RM, is to parlay all of the elements of her story, get them honed and refined into a great story and get really strategic about what you need; what are the stepping stones you need to have in place, and therefore what audiences, what shows, what hosts you need to be working with to build your podcast guesting portfolio, and gradually be transitioning from that" to ever bigger media, exposure and credibility as the authority in your field.
...and much more!
Are YOU interested in making podcast guesting work for you and your business? We are running monthly training events - the PODCAST GUESTING PREP SCHOOL - to explore the potential for you. We look at what's achievable, map it to what your business needs, and lay down the foundation and plan that will make this a powerful weapon in your promotional arsenal.
π₯ We'd love it if you could drop us a review on Apple podcasts or iTunes.
ππΌ Find us over at The Of Course Podcast Guesting website for more resources.
The original interview with this fascinating guest can be found here on the SHE'S ALL THAT podcast - well worth a listen!
π₯ If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you. Who knows - it might end up as a topic of a future episode!
If you are looking at using podcast guesting as a way to help establish your authority and expertise, grow your audience and your business:
- that is brilliant, and
- there are some things you'll want to know
This episode is about the 5 major things you need to know about that can make or break your podcast episode -and your career as a successful podcast guest - and that really matter to podcast hosts - those people who own the shows, put all the work in producing them and with whom you should be growing a relationship. ...more on that in an upcoming episode
I've labeled these things to watch for as "the 5 pet-peeves of podcast hosts"; they are the big things that you can avoid to ensure the best outcomes for your efforts.
Check out the accompanying page for more details
π₯ We'd love it if you could drop us a review on Apple podcasts or iTunes.
ππΌ Find us over at The Of Course Podcast Guesting website for more resources.
π₯ If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you.
Who knows - it might end up as a topic of a future episode!
Podcasting Guesting - leveraging other peopleβs podcasts, audiences and network - is a smart business strategy.
For the purposes of marketing and growth, you need to tap into new audiences, build awareness and get known; to establish your expertise, credibility, and relevance; and to differentiate yourself from your competition.
In business, time and money are finite resources. The most efficient way to achieve all that is to leverage the power of podcasts - other peopleβs podcasts.
Like any other promotional public speaking you do on behalf of your enterprise, such as radio, TV or speaking from the stage, successful podcast guesting requires planning, strategy and preparation. Even more so for podcast appearances; good or bad, that content will be out there on every audio platform and readily found for years to come.
π₯ We'd love it if you could drop us a review on Apple podcasts or iTunes.
ππΌ Find us over at The Of Course Podcast Guesting website for more resources.
This episode's blog page can be found at SMART BUSINESS STRATEGY
π₯ If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you.
Who knows - it might end up as a topic of a future episode!
π₯ Podcasts offer incredible fire-power when it comes to promotion, exposure and positioning yourself as the go-to expert in your field - no argument there.
To take advantage of that, there are a number of options: start a podcast, advertise on podcasts and being a guest expert interviewed on podcasts - to name the biggest ways.
**In this episode we use a case study to look at how being a podcast guest can grow your profile, your audience and your renown much quicker than podcasting itself.
Here's the webinar, π² Free Media Exposure with Podcasts - How? Guesting, Hosting or Both** π², mentioned in the episode
π₯ We'd love it if you could drop us a review on Apple podcasts or iTunes.
ππΌ Find us over at The Of Course Podcast Guesting website for more resources.
This episode's blog page can be found at CASE STUDY: Is Guesting More Powerful Than Hosting
π₯ If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you.
Who knows - it might end up as a topic of a future episode!
In the episodes of this podcast, I'll be sharing tips, mistakes to avoid, insider secrets on what podcast hosts really want from their guests, and a strategic process that you can use to make this opportunity really work for you and your business.
The whole purpose of this podcast is to help you leverage the opportunity of podcast casting in a way that really moves the needle for your business. Just getting on a podcast is actually pretty simple. Getting on the right podcast for you, that gets you in front of the right audience, and having an interview that produces an amazing piece of showcase content for you that people will find for years to come. And that you can use and repurpose in dozens of ways. That takes strategy, it does not happen by accident. Your Podcast appearances can be such a key part of your brand, really giving people a chance to hear you hear your message and to get a feel for who you are, what you do and why that should matter to them. And it can do that at a depth unmatched by any other content that you can produce for such minimal cost. On the other hand, when people just wing it, they're running a huge risk for their brand. That content will be out there for years to come findable by potential clients or customers who want to get a feel for you. And if it's an amateur mishmash, if that clear who you are, what you do, and why that matters to them is missing from your episodes. The value you offer is lost on the listener. I want to make sure that you have a fighting chance to get all the benefit out of the podcast guesting opportunity that's happening right now. And to use it strategically to help grow your audience, your brand, and ultimately your business. So that's it in a nutshell. If podcasting is something you would like to deploy to help build your business and brand, make sure to subscribe and follow so that you don't miss an episode.
π₯ We'd love it if you could drop us a review on Apple podcasts or iTunes.
ππΌ Find us over at The Of Course Podcast Guesting website for more resources.
π₯ If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you.
Who knows - it might end up as a topic of a future episode!