Viral Visionary Podcast: Recent Episodes
Lexie Bishop
We use viral social media campaigns as teachable tools to discuss tactics brands have used in the past that were successful or otherwise.
Viral Visionary Podcast - IHOB Campaign - Branding Basics | Lexie Bishop LLC
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WHAT’S UP FRIENDS?
Do you guys remember when we all thought IHOP almost became #IHOB in 2018? 😱 In this podcast I dive into this controversial marketing campaign IHOP performed to promote their new line of Ultimate Steakburgers. This campaign was centered around a single tweet, but went way beyond social media! We discuss why Droga5 developed this entire campaign under the guise of rebranding the national breakfast chain and how this affected IHOP’s long term relationship with their audience. Check out my thoughts on what truly constitutes a comprehensive and effective social media campaign. Let me know what you think down below 👇 and if there are any other social media campaigns you're interested in discussing on this channel. I appreciate you so much for watching and I hope to be seeing you very soon. 🤗
x o
Lexie Bishop
Chapters:
Intro - 0:00-1:10
Viral Visionaries Facebook Group - 1:11-2:07
Brand summary - 2:08-4:15
IHOP Goals - 4:16-8:24
Attract - 8:25-11:15
Interact - 11:16-16:45
Impact - 16:46- 22:05
Outro - 22:06-22:42
: : Check Out My Facebook Group Viral Visionaries : Viral Visionaries
Email/Contact : coaching@lexiebishop.com
STAY CONNECTED WITH ME:
I n s t a g r a m : @lexiebishopllc
F a c e b o o k : https://www.facebook.com/lexiebishopllc
T i k T o k : @lexiebishopllc
L i n k e d I n : https://www.linkedin.com/in/lexiebishopllc/
Y o u T u b e : Viral Visionary TV
___________________________________
My website: https://lexiebishop.com
Referenced SOURCES:
Droga5 websiteIHOB Campaign StatisticsIHOP company reflection
Viral Visionary Podcast - #ShotonIphone Social Media Campaign - What’s in a Hashtag? |
Lexie Bishop LLC
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HELLO!
In this podcast we discuss the #shotoniphone social media campaign Apple performed in 2015 to promote their iPhone 6s and 6splus release. As a social media strategist, I felt obligated to create this video because this is known as one of the most successful campaigns THERE IS. We dive into how Apple worked smarter not harder with this award winning hashtag and go over simple strategies any brand can utilize to acquire and RETAIN raving brand fans. Check out my thoughts on what truly constitutes a comprehensive and effective social media campaign. Let me know what you think down below and if there are any other social media campaigns you're interested in discussing on this channel. I appreciate you so much for listening and I hope to be seeing you very soon.
x o
Lexie Bishop
Chapters:
Intro - 0:00- 0:55
Viral Visionaries Facebook Group - 0:56-1:25
Apple's #shotoniphone Campaign Summary - 1:26-2:17
Attract - 2:18-7:15
Interact - 7:16-13:17
Impact - 13:18- 17:16
Outro - 17:17-17:51
: : Check Out My Facebook Group Viral Visionaries : Viral Visionaries
Email/Contact : coaching@lexiebishop.com
STAY CONNECTED WITH ME:
I n s t a g r a m : @lexiebishopllc
F a c e b o o k : https://www.facebook.com/lexiebishopllc
T i k T o k : @lexiebishopllc
L i n k e d I n : https://www.linkedin.com/in/lexiebishopllc/
Y o u T u b e : Viral Visionary TV
___________________________________
My website: https://lexiebishop.com
Referenced SOURCES:
Social Media StatisticsiPhone 6S Campaign StatisticsApple Website
Viral Visionary Podcast - Fyre Festival Social Media Campaign - Beyond Influencer Marketing | Lexie Bishop LLC
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WELCOME VISIONARIES! 😎
This is my very first recorded podcast, and I had the overwhelming desire to share my thoughts on the infamous Fyre Festival scam that occurred in 2017. The story alone is a lot to cover, but the social media campaign is my main focus. This campaign received record breaking brand awareness and is still discussed by social media experts to this day! The Fyre Festival is known for its unethical influencer campaign, but I want to go beyond influencer marketing and deep dive into the key tools we can all learn from through their successes and failures. Check out my thoughts on what truly constitutes a comprehensive and effective social media campaign. Let me know what you think down below and if there are any other social media campaigns you're interested in discussing on this channel. I appreciate you so much for listening and I hope to be seeing you very soon.
x o
Lexie Bishop
Chapters:
Intro - 0:00-1:22
Viral Visionaries Facebook Group - 1:23- 2:13
Fyre Festival Summary - 2:14-8:13
3 Successful Strategies - 8:14-13:05
3 Epic Failures - 13:06-22:05
Outro - 22:06-22:36
: : Check Out My Latest Upload : “link”
: : Check Out My Facebook Group Viral Visionaries : Viral Visionaries
Email/Contact : coaching@lexiebishop.com
STAY CONNECTED WITH ME:
I n s t a g r a m : @lexiebishopllc
F a c e b o o k : https://facebook.com/lexiebishopllc
T i k T o k : @lexiebishopllc
L i n k e d I n : https://linkedin.com/in/lexiebishopllc
Y o u T u b e : Lexie Bishop
___________________________________
My website: https://lexiebishop.com
Referenced SOURCES:
Netflix documentary: Fyre Festival The Greatest Party that Never Happened
https://www.netflix.com/title/81035279
Hulu documentary: Fyre Fraud
https://www.hulu.com/movie/fyre-fraud-e47078f3-1c0e-49a8-9da9-c571a7a20fec
Viral Visionary Podcast - Casper Sleep Channel- Content Marketing Made Easy |
Lexie Bishop LLC
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WHAT’S UP FRIENDS?
Today I want to talk about Casper’s Sleep Channel campaign performed in 2019. From an outsider’s perspective, this might appear to be a small piece of content the brand shared just for funsies. But there is so much to “uncover” 🛌 beneath the surface! We dive into the great lengths Casper went to achieve their goals with this phenomenal piece of content marketing and how it played a pivotal role in determining the future of the brand. Check out my thoughts on what truly constitutes a comprehensive and effective social media campaign. Let me know what you think down below and if there are any other social media campaigns you're interested in discussing on this channel. I appreciate you so much for listening and I hope to be seeing you very soon.
x o
Lexie Bishop
Chapters:
Intro - 0:00- 0:50
Viral Visionaries Facebook Group - 0:51- 1:28
Brand summary - 1:29-7:40
Casper’s Target Audience and Campaign Goals - 7:41-10:25
Attract - 10:26-15:13
Interact - 15:14-20:14
Impact - 20:15- 25:24
Outro - 25:25- 25:51
: : Check Out My Facebook Group Viral Visionaries : Viral Visionaries
Email/Contact : coaching@lexiebishop.com
STAY CONNECTED WITH ME:
I n s t a g r a m : @lexiebishopllc
F a c e b o o k : https://www.facebook.com/lexiebishopllc
T i k T o k : @lexiebishopllc
L i n k e d I n : https://www.linkedin.com/in/lexiebishopllc/
Y o u T u b e : Viral Visionary TV
___________________________________
My website: https://lexiebishop.com
Referenced SOURCES:Casper Sleep Channel PlaylistCasper's Filing QuoteCasper's Investor ProposalSleep Foundation StatisticsSocial Media StatisticsYouTube Playlists