What Is Programmatic?: Recent Episodes
Ron Goldstein
Programmatic Advertising is exploding!
Have you been hearing about ConnectedTV or OTT or Geofencing or Advanced Email? Are you curious if Programmatic Marketing is a good fit for you or your clients?
Cable companies are in a deathspin since the inception of "cord-cutting". Because of this phenomenon, targeting ad delivery has never been better and more effective since people have shifted to "connected devices"
Let the team at Zenon Wholesale Digital Marketing help you understand the power of leveraging super-data into your advertising dollars.
Hi again everyone!
In today's episode, our founder, Ron Goldstein and VP, Corey Summers discuss what it's like running a campaign for the first 90 days. We always try to set the proper expectations early & often here at Zenon and we take our communication efforts with our clients very seriously. Since this topic comes up with new buyers, we felt as though we could share a little about our process during the first 90 days of a campaign.
The First 90 Days
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
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Hi again everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers discuss understanding what you're actually buying. Unfortunately due to the explosion of "CTV" advertising, sometimes "CTV" can be sold to a customer using some confusing and therefore misleading advertising tactics. That said, we wanted to help clear up some of the confusion with helping you understand exactly what CTV actually is....what you are buying & what you're actually getting....the cost of "actual CPM's" & what you're getting.
Understanding "Actual CPM's"
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
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Welcome back everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers & discuss the strategic data segments we use to run a successful campaign.
Segmenting Campaigns
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
--- Send in a voice message: https://podcasters.spotify.com/pod/show/zenon-wholesale-digital/message
Welcome back everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers & discuss the always sensitive topic of monthly CTV budgets. Monthly budgets can either make or break a successful campaign. In this episode, we discuss the fine line between Video Branding and Lead Generation CTV budgets.
CTV Budgets - Video Branding vs Lead Gen
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
--- Send in a voice message: https://podcasters.spotify.com/pod/show/zenon-wholesale-digital/message
Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Strategic Partnerships, Mike Anderson discuss the topic of:
Why 40% of Budgets Should Go To CTV
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
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Welcome back everyone! In today's episode, our VP of Strategic Partnerships, Mike Anderson & VP of Growth, Corey Summers discuss the topic of:
Simplifying the Onboarding Process
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
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Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Strategic Partnerships, Mike Anderson discuss the topic of:
Our Approach To Customer Service
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss the topic of:
Wholesale CPM's vs Retail CPM's from Resellers
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss the topic of:
Changes to Premium Publishers
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss the topic of:
How Digital TV Viewership Has Overtaken Traditional TV Viewership
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss the topic of:
Internal Media Buyers & Why Are They Important
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
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Welcome back everyone!
In today's episode, our VP of Growth, Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss the topic of:
Platform Partners & Why They're So Important
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
Welcome back everyone!
In today's episode, our Founder, Ron Goldstein & VP of Programmatic Ad Operations, Chris Small discuss the topic of:
Advanced Email & Why It's So Effective
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
Welcome back everyone!
In today's episode, our Founder, Ron Goldstein & VP of Programmatic Ad Operations, Chris Small discuss the topic of:
Streaming Radio Advertising
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
Welcome back everyone!
In today's episode, our Founder, Ron Goldstein & VP of Programmatic Ad Operations, Chris Small discuss the topic of:
The Explosion of CTV & OTT
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
Welcome back everyone!
In today's episode, our Founder, Ron Goldstein & VP of Programmatic Ad Operations, Chris Small discuss the topic of:
What Is A Wholesale DSP vs Resellers
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
Welcome back everyone!
In today's episode, our Founder, Ron Goldstein & VP of Programmatic Ad Operations, Chris Small discuss the topic of:
Running Banks, Credit Unions & Financial Institutions on Programmatic Campaigns
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
Welcome back everyone!
In today's episode, our Founder, Ron Goldstein & VP of Programmatic Ad Operations, Chris Small discuss the topic of:
**Managed Services vs Self Serve Platforms
.**
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
Welcome back everyone!
In today's episode, our Founder, Ron Goldstein & VP of Programmatic Ad Operations, Chris Small discuss the topic of:
**What is FTA (Foot Traffic Attribution) And Why Use It
.**
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
Good morning everyone!
In today's episode, our Founder, Ron Goldstein & VP of Programmatic Ad Operations, Chris Small discuss the topic of:
**The Future of Retargeting
.**
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
Good morning everyone!
In today's episode, our Founder, Ron Goldstein & VP of Programmatic Ad Operations, Chris Small discuss the topic of:
Geofencing & How It Can Be Used As A Weapon In Advertising.
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
Greetings everyone!
In today's episode, VP of Growth Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss The "No-No's" of Programmatic Advertising
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
Greetings everyone!
In today's episode, VP of Growth Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss 3rd Party Validation & How Zenon Protects Clients From Ad Fraud
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
Greetings everyone!
In today's episode, VP of Growth Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss the differences between Zenon Wholesale Digital vs other Programmatic Platforms
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
Greetings everyone!
In today's episode, VP of Growth Corey Summers & VP of Programmatic Ad Operations, Chris Small discuss the awesome power of Non-Skippable Video Ads and why they are just such conversion tools.
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
In this episode, VP of Growth Corey Summers & VP of Ad Operations Chris Small discuss:
"Why Databits Are So Important for Campaigns"
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
In this episode, VP of Growth Corey Summers & VP of Ad Operations Chris Small discuss:
"What Is Co-Viewing & Why is NO Co-Viewing A Competitive Advantage"
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
In this episode, VP of Growth Corey Summers & VP of Ad Operations Chris Small discuss why Digital Agencies partner up with a wholesale DSP like Zenon Wholesale Digital.
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
In this episode, VP of Growth Corey Summers & VP of Ad Operations Chris Small discuss the usage of Programmatic advertising by: Law Firms, Surgery Centers & Auto Dealerships and why they use it.
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
In this episode, VP of Growth Corey Summers & VP of Ad Operations Chris Small discuss "What's The Difference Between CTV & OTT?"
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
In this episode, VP of Growth Corey Summers & VP of Ad Operations Chris Small discuss the million dollar question these days
"What Is Programmatic?"
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message
Welcome to "What Is Programmatic?"
The podcast hosted by Ron Goldstein of Zenon Interactive that teaches you to understand exactly what Programmatic Marketing actually is.
Listen to our industry experts as they teach you how to leverage:
CONNECTED TV
GEOFENCING
See how using Top Tier - No "CO-VIEWING" data can help you increase your marketing conversions for your business...or for your clients.
We thank you & we look forward to you joining us on What Is Programmatic?
Feel free to contact me at Ron@ZenonInteractive.com with any questions you may have about Programmatic Marketing.
Send in a voice message: https://anchor.fm/zenon-wholesale-digital/message