501 Companion : Recent Episodes
501Companion
501Companion is the show for charities looking to make a difference without hiring a marketing team or breaking the bank, with hosts Buddy Scalera, Nick Rufa, and Matt Balogh. Find us online at 501c3Lookup.org.
Positive and productive ways that charities can take advantage of the Summer months to prepare for the end-of-year rush and holiday season. Smart tips for making the most of the time when many of your staff are enjoying a well-deserved vacation break.
The 501Companion podcast speaks with Steve Doud of the Jitasa Group (https://www.jitasagroup.com/) in Boise, ID whose mission is to improve the effectiveness and efficiency of nonprofit organizations. Steve is the Vice President of Sales and he is responsible for executing the strategic marketing plan in developing sales of BPO and ERP solutions for bookkeeping, accounting and financial services in the nonprofit sector.
Continuing the conversation with our new co-host Sandra Miniutti Chief Operating Officer at FAMILY PROMISE.
Sandy is a versatile nonprofit executive with 20+ years of extensive experience in public relations, marketing, fundraising, & strategic planning. She is deeply committed to advancing a vibrant and healthy philanthropic marketplace in which charities have the necessary skills and resources to solve our communities' most pressing issues.
In this episode, Buddy and Sandy get acquainted and talk about their vision for their podcasts.
Co-hosts Buddy Scalera and Sandra Miniutti interview special guest Tim Gamory Founder and CEO Elevate Digital LLC.
Tim Gamory is an entrepreneurial and resourceful executive, with 20 years of sector expertise in designing and developing award winning technology solutions for consumer and business facing stakeholders. Tim has a proven capability for leading, motivating, and developing a staff of diverse backgrounds. Collaborative and decisive with strong communication and interpersonal skills. Thrives on challenges and the opportunity to make a difference.
Most recently he was a board member at Family Promise and CEO at Bronxchange Tim was a founding team member and technical architect of Charity Navigator, America's largest charity evaluator and go-to resource for philanthropists. For 16 years Tim led product design and development, scaling Charity Navigator to rate over 9,000 charities, list 1.6 million nonprofits, and serve 10 million visitors a year. In 2015, Tim launched Charity Navigator's Giving Basket, enabling seamless donations to any nonprofit. Near $100 million dollars has been donated to over 32,000 charities using the platform.
Raena Alexis Latina Association Senior Director of Marketing at the YMCA of Greater Indianapolis Raena is an experienced Senior Director of Marketing with a demonstrated history of results. Strategic vision with strong brand and project management skills; well versed in traditional and emerging marketing tactics to achieve goals.
Buddy Scalera and Sandra Miniutti interview special guest Matthew Viola, the Vice President of Program Analyst Operations at Charity Navigator, the world's largest and most trusted nonprofit evaluator. He’s also the longest-tenured employee there with 19 years at Charity Navigator.
Introducing our new co-host Sandra Miniutti Chief Operating Officer at FAMILY PROMISE. Sandy is a versatile nonprofit executive with 20+ years of extensive experience in public relations, marketing, fundraising, & strategic planning. She is deeply committed to advancing a vibrant and healthy philanthropic marketplace in which charities have the necessary skills and resources to solve our communities' most pressing issues.
In this episode, Buddy and Sandy get acquainted and talk about their vision for their podcasts.
Carla is a world-renowned storyteller, an entertaining speaker, and a prolific author. Having lived, worked, and studied on five continents, she's partnered with top brands and conferences to train thousands of people how to rethink the work that they do and the impact they can have. This week the team discusses Carla's new book RE:Think Innovation: How the world’s most prolific innovators come up with great ideas that turn into extraordinary outcomes.
501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank.
Helpful & discussed links:
https://www.501c3Lookup.org
https://www.carlajohnson.co/
https://www.amazon.com/RE-Innovation-Prolific-Innovators-Extraordinary
The team discusses doing virtual yogo with Lions tight end TJ Hockenson for charity and dives frther into Content Strategy with Buddy. 501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank.
Helpful & discussed links:
https://www.501c3Lookup.org
Do virtual yoga with Lions TE T.J. Hockenson for charity!
On Twitter:
https://twitter.com/PrideOfDetroit/st...
On YouTube (Haiti charity)
https://www.youtube.com/watch?v=syJGX...
The team discusses cryptocurrencies and how and why charities can benefit from them and get started. They also discuss the 501c3Lookup.org website as a handy resource.
Helpful & discussed links:
https://www.501c3Lookup.org
How to donate crypto
Donating bitcoin to charity
The Downside of Crypto Donations
Donate to the Internet Archive with Cryptocurrency
Khan Academy
Give crypto to people in need
Donate Crypto, Lower Taxes
Montclair Film connects global filmmakers with audiences in a diverse, culturally vibrant community by presenting films and year-round programs that engage, entertain and educate through the power of visual storytelling. 501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank.
Helpful & discussed links:
501c3Lookup.org
Montclair Film
https://twitter.com/MontclairFilm
https://www.facebook.com/MontclairFilm/
https://www.youtube.com/user/montclairfilmfest
https://www.instagram.com/MontclairFilm/
MONTCLAIR FILM ANNOUNCES PLAN TO REOPEN THE CLAIRIDGE CINEMAS
Our 12th Annual FREE Summer Series Under the Stars is BACK!
Celebrate Pride Month with Montclair Film
Today we have our first guest, James Giuliani of Keno's Animal Sanctuary. You may know James from his book, Dogfella, or his show on Oprah, The Diamond Collar, and dog boutique in Brooklyn, NY, also called The Diamond Collar. James talks about what it really takes to run an animal sanctuary and charitable organization.
501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank.
Helpful & discussed links:
https://www.501c3Lookup.org
Donate To Keno's Shelter
https://www.facebook.com/kenosanimalsanctuary/
The Diamond Collar
Dogfella: How an Abandoned Dog Named Bruno Turned This Mobster's Life Around--A Memoir by James Guiliani (2015-06-02) Hardcover
The team recaps and discusses Keno's Animal Sanctuary and last week's conversation with James Giuliani. This is a great conversation about how to balance running your charity while advocating and marketing for your 501c3.
501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank.
Helpful & discussed links:
https://www.501c3Lookup.org
Donate To Keno's Shelter
https://www.facebook.com/kenosanimalsanctuary/
The Diamond Collar
Dogfella: How an Abandoned Dog Named Bruno Turned This Mobster's Life Around--A Memoir by James Guiliani (2015-06-02) Hardcover
What does David Beckham juggling a soccer ball 100 times to honor Captain Tom Moore on 101st birthday mean for social media and charitable organizations? The team takes us further into Content Strategy after discussing Content Analysis to go into Gap Analysis.
501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank.
Helpful & discussed links:
501c3Lookup.org
David Beckham Juggles Soccer Ball 100 Times to Honor Late Captain Tom Moore on 101st Birthday
https://twitter.com/captaintommoore/s...
The Captain Tom Foundation
Arctic Monkeys, Coldplay, The Clash and more donate rare vinyl to charity exhibition to support pressing matters in aid of Music support of music. 501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank. Helpful & discussed links:
Arctic Monkeys, Coldplay, The Clash and more donate rare vinyl to charity exhibition
Helium London & MATCHESFASHION present Pressing Matters in aid of Music Support
Musk is a brilliant, but an unpredictable leader and his donation style matches that We will discuss that as well as Content Strategy and Content Marketing for charities. 501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank.
Helpful & discussed links:
https://501c3lookup.org/
https://contentmarketinginstitute.com/what-is-content-marketing/
https://www.contentstrategy.com/what-is-content-strategy
https://www.vox.com/recode/22394867/elon-musk-foundation-philanthropy-xprize-tesla-spacex
https://www.businessinsider.com/elon-musk-surprise-texas-brownsville-donation-revitalize-area-spacex-2021-4
Big, high-profile donations are on the rise. Ford donates found leather, Jack Dorsey donates and NFT tweet, and Charity wins at the Wheel of Fortune. In marketing, Matt discusses how to prioritize inflection points. 501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank.
Helpful & discussed links:
https://www.501c3Lookup.org
https://mendonthemove.org/pages/our-mission
Ford unearths $100K in leather during demolition at Dearborn facility
https://www.freep.com/story/money/cars/ford/2021/03/24/ford-leather-pingree-detroit-mend-move/6972731002/
Tokenized Jack Dorsey Tweet Sells for $2.9M, Funds From NFT Auction Will Be Sent to Charity
https://news.bitcoin.com/tokenized-jack-dorsey-tweet-sells-for-2-9m-funds-from-nft-auction-will-be-sent-to-charity/
Scott Kolbrenner won $145,000 on 'Wheel of Fortune.' Now he's giving it all to charity
https://www.cnn.com/2021/03/21/us/scott-kolbrenner-wheel-of-fortune-donation-trnd/index.html
What are NFTs and how are people using them? Why does some marketing successfully change behavior and others do not? 501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank.
Helpful & discussed links:
https://www.501c3Lookup.org
WallStreetBets Users Adopt Gorillas, Raise Over $200,000 for Charity in a Weekend
https://www.newsweek.com/wallstreetsbets-members-adopt-gorillas-dian-fossey-charity-raises-thousands-1576248
Tokenized Jack Dorsey Tweet Sells for $2.9M, Funds From NFT Auction Will Be Sent to Charity
https://news.bitcoin.com/tokenized-jack-dorsey-tweet-sells-for-2-9m-funds-from-nft-auction-will-be-sent-to-charity/
Scott Kolbrenner won $145,000 on 'Wheel of Fortune.' Now he's giving it all to charity
https://www.cnn.com/2021/03/21/us/scott-kolbrenner-wheel-of-fortune-donation-trnd/index.html
P. Dolan, M. Hallsworth, D. Halpern, D. King, R. Metcalfe, I. Vlaev,
Influencing behaviour: The mindspace way,
Journal of Economic Psychology, Volume 33, Issue 1, 2012, Pages 264-277, ISSN 0167-4870,
https://www.sciencedirect.com/science/article/abs/pii/S0167487011001668?via%3Dihub
501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank.
Helpful & discussed links:
https://www.501c3Lookup.org
The team discusses the challenges of donating cars to charity and how 501c3 organizations can make it easier for people to donate time, money, and objects. Matt leads listeners on Part 4 of the marketing strategy for charities; focus on audience segmentation and targeted messages that are personalized to charity donors.
- WallStreetBets Users Adopt Gorillas, Raise Over $200,000 for Charity in a Weekend https://www.newsweek.com/wallstreetsbets-members-adopt-gorillas-dian-fossey-charity-raises-thousands-1576248
- Tokenized Jack Dorsey Tweet Sells for $2.9M, Funds From NFT Auction Will Be Sent to Charity https://news.bitcoin.com/tokenized-jack-dorsey-tweet-sells-for-2-9m-funds-from-nft-auction-will-be-sent-to-charity/
- Scott Kolbrenner won $145,000 on 'Wheel of Fortune.' Now he's giving it all to charity https://www.cnn.com/2021/03/21/us/scott-kolbrenner-wheel-of-fortune-donation-trnd/index.html
Your Mission, should you choose to use it, is one of the most important things you can do for your organization. This week the team discusses aligning tactics to strategy and strategy to the mission.
This week the team talks about how a ballpark can six artists are leveraging social media to raise money. Last week they kicked off the strategic journey to digital marketing strategies, this week they continue to define your marketing mix.
This week the team covers how to leverage parnerships and kicks off a multi-video journey into defining digital marketing and strategy.
In this episode, the team discusses SEO (earned) vs SEM (paid) search strategies, and why linking your website to your Form 990 is important.
501Companion is the podcast from 501c3Lookup.org for charities looking to make a difference in the world without hiring a marketing team or breaking the bank.