The Legal Two Cents: Recent Episodes
Ethan Brooke & Kaushik Prakash
The Legal Two Cents is a podcast dedicated to discussing digital marketing for law firms. In this podcast, Kaushik and Ethan will discuss everything that you need to know to up your digital marketing efforts - all in a casual yet informative environment.
In the thirty-ninth episode of The Legal Two Cents, Kaushik and Ethan discuss how law firms can improve their website conversions. In the end, the goal of all digital marketing is to increase conversions. However, despite conversions being the end goal, the path to increasing them can be unclear. In this episode, we discuss everything you need to know to increase conversions for your law firm!
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https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the thirty-eighth episode of The Legal Two Cents, Kaushik and Ethan discuss how law firms can get all the backlinks they dream of. In episode 10, we discussed backlinks and whether or not they are important. However, we never delved deeper into how you can go about getting backlinks. Today, we discuss just that! If you would prefer a written format, you can find our accompanying blog post here: https://valeolegalmarketing.com/backlink-outreach-for-lawyers/
Subscribe to our newsletter: https://www.subscribepage.com/valeonewsletter
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the thirty-seventh episode of The Legal Two Cents, Kaushik and Ethan discuss the numerous benefits of law firms having a podcast. While there are some advantages you might expect - they can help widen your audience, for example, running a podcast has a range of other marketing and personal benefits.
Subscribe to our newsletter: https://www.subscribepage.com/valeonewsletter
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the thirty-sixth episode of The Legal Two Cents, Kaushik and Ethan discuss why law firms need to split their digital marketing budget. Too many firms focus the vast majority of their budget or the whole budget on one particular factor of digital marketing, such as backlinks. However, for the best results a varied approach is essential.
Subscribe to our newsletter: https://www.subscribepage.com/valeonewsletter
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the thirty-fifth episode of The Legal Two Cents, Kaushik and Ethan discuss personal branding for lawyers. Although you may not consider it, personal branding is important for every lawyer - regardless of what firm you work in and the size. Personal branding gives you freedom and opportunities regardless of firm, and therefore it's important that everyone understands the best steps to take to build their personal brand.
Subscribe to our newsletter: https://www.subscribepage.com/valeonewsletter
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the thirty-fourth episode of The Legal Two Cents, Kaushik and Ethan discuss the importance of having an SEO strategy. While it's all well and good to decide to implement SEO in your digital marketing plan, without a solid SEO strategy in place the results will be limited at best. In this episode, Ethan and Kaushik discuss how you can create and execute an SEO and content strategy for your law firm. With this simple plan, you can expect to gain high-quality organic leads within months.
Subscribe to our newsletter: https://www.subscribepage.com/valeonewsletter
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the thirty-third episode of The Legal Two Cents, Kaushik and Ethan discuss everything that you need to know about video SEO. Although SEO is normally considered in a blog/website context, SEO is actually vital for videos also. If you want your videos to be found, and want them to perform as best possible, you need to be optimising their SEO. In this episode, we discuss all the ways in which law firms can do so.
Subscribe to our newsletter: https://www.subscribepage.com/valeonewsletter
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the thirty-second episode of The Legal Two Cents, Kaushik and Ethan outsourcing vs in-house vs doing the work yourself. Digital marketing is one of the most outsourced activities, however, is it the best option for your law firm? In this week's episode, we discuss how you can choose the option that best suits your firm's needs.
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the thirty-first episode of The Legal Two Cents, Kaushik and Ethan discuss how law firms can expand their digital presence into new practice areas and geographic locations. If your law firm is considering expanding, it's important to get a strong start. In this episode, we discuss exactly how you can get the most out of your new practice area when it comes to SEO and overall digital presence.
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the thirtieth episode of The Legal Two Cents, Kaushik and Ethan discuss 10 ways that law firms waste their digital marketing budget. From outsourcing tasks that don't need to be outsourced, all the way to running wasteful ads, this podcast covers everything you should avoid when it comes to digital marketing.
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the twenty-ninth episode of The Legal Two Cents, Kaushik and Ethan discuss what you should expect from a kickoff call with an SEO agency. It's important to get started on the right track, so the kickoff call is very important to get right.
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the twenty-eighth episode of The Legal Two Cents, Kaushik and Ethan discuss SEO metrics that law firms should not be concerned with. When outsourcing SEO work, it's easy to be presented with reports full of vanity metrics. In this episode, we discuss the metrics that actually matter as well as those that don't.
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the twenty-seventh episode of The Legal Two Cents, Kaushik and Ethan discuss SEO tools that every law firm should be using. From SEO suites to keyword tools, WordPress plugins and more, this episode covers all of the essential tools that will improve any firm's SEO strategy.
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the twenty-sixth episode of The Legal Two Cents, Kaushik and Ethan discuss how law firms can identify and manage their online reputation. In 2022, over 80% of potential clients will check reviews before deciding on a particular law firm. However, negative reviews are almost guaranteed at some point. How can law firms deal with these reviews? In this episode, we discuss this topic and more!
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the twenty-fifth episode of The Legal Two Cents, Kaushik and Ethan discuss why video should be included in every law firm's digital marketing strategy. Although video has been rapidly increasing in popularity, few firms take advantage of it even in 2022. As such, we wanted to discuss how law firms can make the most of video and why it's essential in your digital marketing strategy.
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the twenty-fourth episode of The Legal Two Cents, Kaushik and Ethan discuss Facebook ad mistakes that they regularly see law firms making. If you're looking to get the most out of your Facebook ads campaign, make sure that you aren't falling into any of these common mistakes! Also, Merry Christmas everyone! Hope you all have a great day. Thanks for listening to The Legal Two Cents!
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the twenty-third episode of The Legal Two Cents, Kaushik and Ethan discuss how Google Search actually works! It's important to have an understanding of how the platform operates in order to better manage and organise SEO efforts. This episode of The Legal Two Cents will arm you with all of the knowledge required in order to get the most from your SEO efforts!
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the twenty-second episode of The Legal Two Cents, Kaushik and Ethan discuss common mistakes that law firms make when it comes to SEO. These mistakes are common across many law firm websites and can not only hinder SEO efforts but result in lost money over the long run. Make sure that your firm is not making any of these mistakes!
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In this celebratory episode of The Legal Two Cents, Ethan and Kaushik take a break from digital marketing and talk about how they met and how Valeo Legal Marketing was founded. If you like this more casual style of episode, please let us know!
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the twentieth episode of The Legal Two Cents, Kaushik and Ethan discuss everything that law firms need to know about leads. Firstly, what exactly are cold, warm and hot leads? This is important for understanding how they impact both you and your clients. Afterwards, we discuss how exactly law firms can go about converting cold leads to warm leads - this can prove invaluable and greatly increase the number of clients that your firm gains.
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the nineteenth episode of The Legal Two Cents, Kaushik and Ethan discuss how important it is for law firms to have a content marketing strategy. Without such a strategy, time and content are being wasted. However, a solid content strategy can be invaluable over the long term. Therefore, all law firms should have a clear content strategy with goals to achieve and plans to do so. Listen to the whole episode to learn all of our tips!
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the eighteenth episode of The Legal Two Cents, Kaushik and Ethan discuss how law firms should approach blog and article writing to provide not only the best quality content but also to ensure that each piece of content has the highest likelihood of ranking. While 'how to write a blog post' might seem like a simple concept, there is a lot more to it than you might think!
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the seventeenth episode of The Legal Two Cents, Kaushik and Ethan discuss how, when and why law firm websites need to be restructured. In 2021, a website is essential. However, even more important is that your website is accurate, fast, and easy for users to interact with. Learn exactly how to restructure your website in this podcast.
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the sixteenth episode of The Legal Two Cents, Kaushik and Ethan discuss how content from your website is reducing the SERP rankings, visitors, and leads to your website. In this episode, the concept of content pruning is introduced along with how it impacts law firm websites and how you can avoid these negative side effects.
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the fifteenth episode of The Legal Two Cents, Kaushik and Ethan discuss what digital marketing managers within law firms should be focusing on. Whether you are managing a digital marketing specialist, are one yourself, or are looking to bring such a person on board, this episode is for you. 8 points that digital marketing managers should be focusing on in 2022 are covered along with why they are important and impactful.
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the fourteenth episode of The Legal Two Cents, Kaushik and Ethan discuss some of the upcoming marketing trends of 2022. Everything from the ever-changing SEO landscape to article-writing AI is covered! Make sure to tune into this episode to keep your law firm ahead of the game.
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the thirteenth episode of The Legal Two Cents, Kaushik and Ethan cover everything that law firms need to know about landing pages. What are landing pages? How can they help increase conversions for your law firm? How can you optimise landing pages? If you're wondering about any of these questions make sure to listen - we will discuss all of the answers!
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the twelfth episode of The Legal Two Cents, Kaushik and Ethan cover Facebook Ads in depth. Specifically, they discuss how most law firms overlook Facebook Ads in favour of Google Ads. However, Facebook Ads are incredibly powerful and they are a platform that shouldn't be overlooked! Learn more in this informative episode.
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the eleventh episode of The Legal Two Cents, Kaushik and Ethan discuss black hat SEO and how it might be impacting your law firm. Black hat SEO is something that many people don't know about and it's something that could be hindering your law firm's SEO efforts - even if you don't know it!
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the tenth episode of The Legal Two Cents, Kaushik and Ethan tackle a controversial issue within the SEO space. Backlinks. You've probably heard of them before, but what exactly are they and how do they help SEO? That's what will be discussed in the episode today. Further, Ethan and Kaushik debate about whether or not backlinks are actually relevant in 2021.
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the ninth episode of The Legal Two Cents, Kaushik and Ethan discuss 10 (+ a few bonus) tips that will help your law firm see an ROI with Google Ads. If you're looking to make the most of Google Ads these tips will be invaluable!
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the eighth episode of The Legal Two Cents, Kaushik and Ethan discuss the steps that law firms should take in order to rank on the front page of Google. Ranking on the front page is vital for achieving a steady stream of organic traffic from SEO, and law firms should be aiming to rank as high as possible. In this podcast, we will tell you exactly how you can achieve this!
Got any questions regarding SEO, Content Marketing or Paid Advertisements for your law firms? Check out our website and contact us!
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the seventh episode of The Legal Two Cents, Kaushik and Ethan discuss email marketing and why it's essential for law firms in 2021 and beyond. Whether you already have an email list and lead magnets in place or even if you're still wondering why you even need an email list, this episode is for you!
Got any questions regarding SEO, Content Marketing or Paid Advertisements for your law firms? Check out our website and contact us!
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the sixth episode of The Legal Two Cents, Kaushik and Ethan compare and contrast the two main forms of digital marketing - paid ads and SEO. Going back and forth, Kaushik and Ethan discuss where each field excels and where each lacks.
Got any questions regarding SEO, Content Marketing or Paid Advertisements for your law firms? Check out our website and contact us!
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
Cover art by @Kueeon
In the fifth episode of The Legal Two Cents, Kaushik and Ethan discuss half of the perfect digital marketing duo - paid ads (SEO being the other half). We will begin by covering the basics of paid ads before moving on to the best ad platforms for lawyers and law firms. Make sure to stick around to learn which platforms are best and how to utilise them!
Got any questions regarding SEO, Content Marketing or Paid Advertisements for your law firms? Check out our website and contact us!
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
In the fourth episode of The Legal Two Cents, Kaushik and Ethan discuss one of the most important topics of marketing for law firms - local SEO. Local SEO involves ensuring that your law firm appears in Google searches made by local people. Follow the tips in this episode to make sure that you aren't missing out on free clients!
Got any questions regarding SEO, Content Marketing or Paid Advertisements for your law firms? Check out our website and contact us!
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
In the third episode of The Legal Two Cents, Kaushik and Ethan cover everything that law firms need to know about social media. This includes why law firms NEED to be using social media, a brief overview of the social media platforms, and how law firms should be approaching social media. Listen to learn more!
Got any questions regarding SEO, Content Marketing or Paid Advertisements for your law firms? Check out our website and contact us!
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
In the second episode of The Legal Two Cents, Kaushik and Ethan discuss how law firms can grow their blogs. All of the essentials will be included such as how you can decide which topics to write about, how to go about getting backlinks and utilising other's traffic to your advantage!
Got any questions regarding SEO, Content Marketing or Paid Advertisements for your law firms? Check out our website and contact us!
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com
In this first episode of The Legal Two Cents, Kaushik and Ethan discuss why SEO is important for law firms. Many people have heard the term 'SEO' before, but its importance is often overlooked. However, SEO is a great way to get new clients that you may not have had access to before!
This episode will just be a brief overview, and we will go into more detail on each SEO aspect in later episodes.
Got any questions regarding SEO, Content Marketing or Paid Advertisements for your law firms? Check out our website and contact us!
https://valeolegalmarketing.com/
Feel free to reach out to us personally at kaushik@valeolegalmarketing.com & ethan@valeolegalmarketing.com