Agency Hacker: Recent Episodes
Agency Hacker
Every agency has a bottleneck or constraint. And we want to get on-air and find it. Everyone talks about how to scale. But we want to know what's stopping you. Tune in as we brainstorm live, how to get already successful agencies to the next level.
In this episode, we had Narcis Nedelcu on. He does a deep dive into how he has succeeded using Upwork to grow his agency.
- How he got his first client in Upwork (and how he did it internationally)
- Long-term clients and how they're helpful to build a sustainable agency
- The freelancer-owner progression and how to use it in your life
Thanks for tuning in!
In this episode we spoke about:
How communication and sales is vital for everyone. With tech constantly evolving, looking for the next market opportunities can help you solidify a good foundation in the midst of your building.
Focusing on the core. There’s natural turnover in any agency industry. Long-term relationships within your team, should be prioritized.
How experimentation is key. Embodying self-leadership pours into every aspect of your business. Being flexible with potential clients does wonders!
In this episode we spoke about:
- Staying curious in any industry you are in, gets you places.
- How growth is a long-term journey that is worked on with intentionality.
- Systematizing your business will require you being adaptable and open to making small changes that lead to expansion.
In this episode we spoke about:
- The importance of making sure your objectives in business reach your "visual excellence" visions.
- When you give creatives power, remarkable things start to happen. Being curious is a good thing within boundaries.
- How building trust helps sustain relationships in a deeper way. Mentorship sets you up for rapid growth.
- How people skills are paramount to success. Don’t chase profits over purpose. Let people be the best part of your day while being relentlessly optimistic.
In this episode we spoke about:
- How there is a level of commitment required as an agency owner, to fully see the results you worked for.
- The power in clientele utilizing platforms where the majority of their audience is actievly present on. What do you want to be known for?
- A communicative style of content is efficient. Leveraging the powerful tool that is video does wonders.
In this episode we talked about:
- If you are questioning what to bring into the world, know you have no competition because your uniqueness is irreplaceable.
- Collaborating with diverse skillsets leads to expansion. Watering resilience has allowed her to build on everything she’s created over the years.
- Build on your strengths. Changing your scenery and tending to what you care about matters. Value relationships by communicating integrally. It matters.
In this episode we spoke about:
- With years of experience building a personal brand, focusing on your service + results brings ease. Balancing systems and keeping up with changes can bring a sense of steadiness in any industry you are in.
- Utilizing content and hashtag strategies help clientele grow organically.
- When it comes to leadership, retaining relationships and upholding visions is vital.
In this episode we spoke about:
- Touched on this conversation of bravery being required for creatives and agency owners in any industry. Having a strong aversion to toxicity in the work place builds a great foundation for integral relationships.
- How kindness is key running a small business. But also how being a solutionary is a must have in the agency space.
- Saying yes, then figure it out. The state of being comfortable means you are satisfied with where you are. Growth is built from change.
In this episode we talked about:
- How working organically and bringing out the best in clientele requires a certain level of fearlessness online.
- Learning how to spot self-belief and community belief in someone is important. “Being online is our mall that we all hang out at.” Our social media experience can be artistic for you and those around you.
- How leadership encompasses open dialogue, honesty and working integrally. We also touched on this conversation of wellness and the value in creating a space to get out of your comfort zone.
The Social Media Lab (Facebook Group)
https://form.typeform.com/to/ad9ORxw3
Anya's sales call link:
https://form.typeform.com/to/HoyLcW2t
In this episode we spoke about:
- “How personal branding is about who you are and the trajectory of who are you encompasses the core of your company.”
- Empowering clientele with this message while clarifying their offers elevates their impact.
- Valuing relationships is key. They help position people online organically and that comes with getting personal.
- Get on LinkedIn. Leveraging spontaneity and being open to new opportunities has changed their lives for the better.
In this episode we spoke about:
- 76% of everything we eat, drink and wear comes from a truck. Recruiting is important, but retaining clientele is HUGE. There is an art to perseverance.
- Navigating programmatic advertising and leveraging opportunities to reach varies audiences.
- Transparency helps nourish company culture. “It’s okay to not know." Figuring out your own rhythm is important.
In this episode we spoke about:
- How the media landscape changes often, having an audience based approach helps clientele break assumptions and so much more.
- Navigating the expansion in personalized ads can set you apart in whichever industry you reside. Clientele owning their own data is doable- while intentionality is required when investing in advertising budgets.
- Leadership can be challenging. It’s not a journey of perfection, but rather transparency.
In this episode we spoke about:
- How developing a content marketing strategy as an athlete poured into current agency endeavors.
- Many have felt the urgency to transition from traditional to digital services. Partnering with digital marketing agencies was required for business expansion.
- There is extreme value in branding and leveraging social media platforms.
In this episode we talked about:
- With traditional media experience, having a solid foundation with market research helped Stacey cultivate data-informed decision making skills.
- Fully analyzing your clients unique value proposition helps get the message right so they can serve their audience integrally.
- Having an understanding of the regular google analytics reporting is needed. Also, not being afraid to say yes to the things that scare you does wonders.
In this episode we spoke about:
- Focusing on your immediate geographical region when starting off in the agency space does wonders.
- Niching is important. Helping others generate business requires knowing your frameworks and what you specialize in.
- Components of company culture that matters is communication and openness. Storytelling > facts.
In this episode we spoke about:
- Strategic planning while reflecting on data analytics can inform your content lining.
- Differentiating your agency by getting clear on what brands and clients align with your values.
- Training the algorithm does wonders. Niching down and utilizing trends can help you have a clear direction for optimal growth.
In this episode we spoke about:
- As a Pinterest Marketing Agency, it's important to know that organic strategies can help drive traffic on your site to build awareness.
- All you have is time. Invest in it wisely to thrive in any industry you are in.
- Utilizing content marketing on an advanced level comes with trial and error. Fine-tuning your strategy is a great start.
Book a free call with Adrianna:
https://calendly.com/kordialmedia/one-on-one-phone-meeting
In this episode we talked about:
- Retention > acquisition. Retaining clientele wouldn't have begun without taking big leaps to bring ideas into motion.
- How finding a home within email has been a journey that requires patience and relationship building.
- There is a learning curve that comes with managing team members within the e-commerce industry.
In this episode we talked about:
- How ads can be powerful with small budgets as well. Utilizing them while learning about online resources is important.
- Building on your communication skills can be a great foundation for organic marketing + course creation.
- Growing an audience and understanding lead generation feeds brand expansion.
In this epsiode we talked about:
- How collaboration is key. Leveraging the relationships around you can be a powerful tool.
- There is a synergy between the logistic and creative roles within their agency. Building intentionally and home-grown came natural.
- How focusing on the uniqueness of your path is vital for integral leadership. It's comforting knowing that support takes you places.
In this episode we spoke about:
- There is power in specializing in service-based industries to further represent the voice of companies. Being relationship focused is a steady foundation in any industry.
- Story telling triggers emotional strings, which makes room for uniqueness to help clientele find their ideal clients.
- Your zone of genius creates ripple effects. Having exceptional customer service skills is important as an agency owner.
Links to contact Jennifer:
jenniferfilzen@gmail.com
www.rock-star-mktg.com
www.jenniferfilzen.com
www.rockstardentalmarketing.com
In this episode we spoke about:
- Being an active CMO requires understanding your role and the value of life-long learning. Cultivating your interpersonal skills as a client and agency owner is vital.
- There is power in keeping your social media presence alive because reaching new audiences consistently, differentiates you from your competitors.
- Creatives having so much free range now allows the opportunity to leverage Web3 and be taken to new heights digitally.
In this episode we talked about:
- The importance of providing the best customer experience in any industry you are in.
- With technology constantly changing, retaining clients and employees is an underrated superpower. Go above and beyond for your people.
- Being intentional about people, partners and vendors. It may be beneficial for you to reorganize how you present and communicate your brand to the world.
In this episode we spoke about:
- Feeling uncomfortable and having any hesitations as an agency owner, will lead to growing past your comfort zone, then expedited growth.
- How organic presence also builds credibility on top of google ads.
- Embracing support has allowed Emily to efficiently navigate internal operations, deliverables, and team management systems.
In this epsiode we talked about:
- Marketing is about connecting with people while being service-based, not just communicating. The real hero is always the customer.
- Everything rises and falls with leadership. Build your culture around your purpose.
- Media channels are rapidly evolving, navigating constant change requires knowing that "we will reap a harvest if we do not give up." (Galatians 6:9)
In this episode we spoke about:
- How figuring out a residual-based model is important because what's scalable will allow you to enhance on your expertise's to thrive.
- Finding out your target audience, minding your strengths, then rinse and repeat. "Fruit can't be eaten overnight."
- Let your ceiling become someone else's floor. Being comfortable with slow growth can be a great start to quantifying and qualifying leads as an agency owner.
In this epsiode we spoke about:
- It's important to get back to the basics by having a deep understanding of consumer research and focusing on pain points, rather than tactics.
- "There's no shortage of ideas out there," opportunities are endless. Understand singular and collective behavior to thrive as an agency owner.
- Collaboration has been a huge growth driver over the years, valuing long-term relationships is vital.
In this episode we spoke about:
- In a full service boutique agency, working with people as they grow and valuing connection can be extremely rewarding.
- Working your way up, building a good reputation and being able to sustain it, pays dividends.
- Running business with the gut, heart, and mind might mean being selective about choosing clientele and staff to aid in company culture values.
In this episode we talked about:
- In a full service SEO digital marketing company, having a fractionalized team approach can help you be a voice to your clients.
- Maintaining an open line of communication and being customer focused with clientele speaks to having a holistic, fluid approach to leadership.
- Reclaiming your time and figuring out the needle moving parts of business to be leaders who create consistency and framework, while also having a vision and focus for the upcoming season.
In this episode we talked about:
- A transparent perspective on getting back to the basics and fundamentals of marketing as an agency owner.
- Not getting lost in the details of technology, freelancing can broaden your perspective on serving your clientele in a genuine way.
- "Nothing happens in a vacuum," expanding your network is vital.
In this episode we spoke about:
- Even within a full service marketing agency, niching down is important.
- Networking is key and while we all have our own zone of genius, finding out what yours is will help you level up!
- Building your people up, tuning out the noise and getting 1% better everyday.
In this epsiode we spoke about:
- Building the right processes while having creative intuition is vital in the digital advertising industry.
- Having a baseline strategy that's centered on historical data while being growth-oriented has resulted in efficient collaboration and financial security.
- Fostering a healthy work-life balance for employees aids in creating thriving company culture.
In this episode we spoke about:
- Having a digital marketing agency centered on behavioral healthcare advocates for positive change among various communities.
- Precise automation can help simplify your time-management as an agency owner.
- Niche down, take radical ownership for your actions, and be mindful about the peers in your corner.
In this episode we talked about:
- How he developed a system around primal storytelling by marketing to humans, rather than search engines.
- Cultivating your digital presence is not about automization, it's about human connection.
- Focus in and niche down on 1-2 services you are great at or willing to grow into.
In this episode we talked about:
- Taking physical and digital inventory of your business. Be intentional about your services by reflecting on what's working and what isn't.
- How your brand story and identity is the foundation for setting yourself up for organic clientele growth.
- Pouring your efforts into what you enjoy will serve you.
In this episode we talked about:
- As a B2B leader, adapting to the digital world may mean expanding your network on LinkedIn.
- How success leaves clues, being a constant "student of the game" is key.
- There are various methods to sales and marketing, bridging the gap between the two is vital in the agency industry.
In this episode we talked about:
- With two decades in marketing consulting, specializing in SEO has been a rich and fulfilling journey because of the variety in the agency world.
- Building foundational marketing assets will serve your clientele long-term.
- Growing as an agency owner is an "expanding sphere when you're focused" and delivering quality service.
In thise episode we talk about:
- Building relationships and valuing connection has helped fuel referral clientele.
- Automization has been a hurdle but required for PR services. It's vital to leverage opportunites that can be challenging when first starting.
- Slow down, mind your strengths and outsource when possible!
In this episode we talked about:
- Having diverse clientele can be complex, it's important to be patient with your resources and priortize service.
- How understanding your clients needs opens up opportunities in the digital agency space.
- There is a constant search to utilize talent acquisition as an agency owner.
In this episode we talked about:
- How marketing strategies and audience reach is rapidly changing.
- Security concerns are important for the front and back end of virtual platforms.
- Being self-contained while adapting to the current speed of technology is vital.
In this episode we talked about:
- In the medical device space, leveraging opportunity is necessary for upward mobility.
- Being retainer focused resulted in utlizing tools such as Hubspot to increase agency insights.
- Team expansion led to focusing on operations and managing data.
In this episode we talked about:
- SEO is a gamechanger to further improve the quality and quantitity of industry traffic.
- How minding your strengths and hiring well does wonders for your agency.
- What's internal matters, a solid team is necessary for growth and building a solid foundation.
In this episode we talked about:
- How fear based thoughts can keep you from expanding to your next level as an agency owner.
- The difference between passive and active marketing and how it can work for you while scaling.
- How prioritizing backend systems brings client acquisition efficiency.
In this episode we talked about:
- How diversifying content creation on various social media platforms inceases viewer visibility.
- Adopting different models that work in the industry can aid in your marketing strategies.
- Team structure is vital and sharing more on applications can be a long-term strategy as well.
In this epsiode we talked about:
- Making compost mainstream is a jounrey of organic growth, expanding his team internally and valuing wellness.
- How our personal passions can lead us to lasting success and meaningful impact.
- Why fascilitating a pattern change can help others see the value in composting. (A form of recycling in everday decision making).
In this episode we talked about:
- How taking various leaps in Erika's career led her to Three Girls Media and how an entrpreneurial path was neccesary for her jounrey to success.
- Why it's important to be open to learning and improving the skill of communciation.
- Keeping your eyes open to different trends has been revolutionary, as a visionary, and also an agency owner.
In this episode we talked about:
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How Manticore Marketing aims to keep thier industry dynamic and diverse.
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How Michael pioneered a new way of influencing as a TikTok Trailblazer.
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Continuous results with SEO are a result of the nuanced market within the realms of ditigital marketing.
In this episode we cover:
- What's at the root of a brand (and how some brands lose their way)
- "The Hollywood Model" that Robin invented before the gig economy was cool (I LOVE this method for keeping things fresh and overhead low)
- Her process for uncovering what lies at the heart of a brand.
In this episode we talked about:
- How to use serendipity to grow your career (it makes sense looking backward, but no one could've guessed it originally!)
- Growing your agency without adding big salaries or fixed-expenses that drain profits.
- Why it's important to never rely completely on one client. (Todd was prepared and I truly believe it helped his business in a big way).
Agency implosion is a real thing... We grow too fast. We take on too many clients. And we hire the wrong people. But few people recover from it as gracefully as Maury Rogow has.
In this episode we discuss:
- How to deal with lumpy revenue (and two paths you can take)
- The best rule I've heard for evaluating an opportunity (I wish I had stuck to this more often).
- Low-Priced SaaS vs Custom Agency and how to know which one is right for you.
Bonus: check out 10 Valuable Lessons from 80 plus SaaS CMOs https://www.linkedin.com/smart-links/AQH8i2pleT6uWA
You can get in touch with Maury at:
https://www.linkedin.com/in/mauryrogow/
http://ripmediagroup.com/
In this episode we cover:
- Why you need to create content and brand yourself
- What self awarness can do for you and your business
- Getting out of your comfort zone and in front of a camera
https://expertgeneactivation.com/
https://www.facebook.com/TheYifatCohen
https://www.youtube.com/@yifatcohen
https://www.linkedin.com/in/realyifatcohen/
https://twitter.com/YifatCohenTV
https://www.instagram.com/askyifatcohen/
In this episode we covered:
- Getting your foot in the door in new markets
- Speaking multiple languages, how it can open new doors for your agency
- Keys to picking the right clients
www.karyzmaagency.com
www.linkedin.com/in/karine-delage-0a5725a/
In this episode we cover:
- The importance of branding yourself as an agency owner for easier sales
- Tough love about the power of cold calling (you may not like it but you need to hear it).
- An inside look at Daniel's journey as a first-time author
You can find out more about Daniel and Built By Love at:
http://www.builtbylove.com
In this episode we cover:
- Why culture is critical for successful agencies
- Most say not to work with friends and family but Sarah's experience says differently
- The power of mastermind groups and why it's so important to get around like-minded people
From direct response agency to dealership owner to mastermind host, Scott has done a lot.
In this episode we cover:
- Founder-sabotage and how to get out of the way and let your agency grow.
- The #1 investment Scott missed out on that he wished he could redo (which is saying a lot coming from a guy in real estate, businesses and CAR DEALERSHIPS!!)
- How to hire a CEO and replace yourself (there's not a right or wrong, but we go over three ways you can approach it).
Find out more about Scott by connecting below:
https://www.linkedin.com/in/scottjoseph/
https://www.jandlmarketing.com/business-bourbon-cigars-5/
This partnership agreement was a shock to me. Five equal-equity partners. And it's not a flash-in-the-pan. They've been working together for five years!
In this episode Djorde shares:
- The key to making a multi-partner agency run smoothly (especially when problems come up).
- How the "Free Trial" method can make sure you've got a good founder-founder fit.
- A quick breakdown of headless ecommerce (and why it's faster AND more secure).
You can find out more about him and his agency here:
https://www.linkedin.com/in/ddordevic/
https://forga.io/
The framework Devon Jones brought to the show today is going to make a lot of money for businesses struggling with their core message.
In this show he shares:
- The three levels of service you can offer clients and how to approach them.
- Creating your pillar content and getting it out into the world.
- His journey to clarify their message and unlock the term that clients actually understand.
Check out his stuff at: https://www.seventreemedia.com/
Everyone will love this episode. Some people will love Sandra's viewpoints. Others will love to hate them. But she kept it REAL!
In this episode we talk about:
- Why outbound works (and how to adjust your expectations)
- The importance of deciding which clients are right for you... and firing the ones who aren't
- How she and her partner found freedom to design the agency on their terms rather than what they're "supposed" to do.
Creative testing is my favorite topic. Kevin Schrage from BrandArrow dove deep on his process.
In this episode we talked about:
- Loom video prospecting (arguably the highest lead efficiency prospecting method I've seen).
- The problem with working with "easy" to win clients (who are hard to help succeed).
- How to hire when you can't afford full-time salaries
In this episode things get REAL. And weird. And real weird.
Anna Boyter shared some gems:
- The near-death experience her agency went through and how it helped them discover who they really are.
- How to play a bigger game and grow your category instead of focusing solely on your business.
- How she uses mentorship to untangle the idea-knots bottled up in her brain.
P.S. For anyone who didn't know, the plural of LEGOS isn't LEGOS. It's LEGO.
When you hit a certain level of success, it can be easy to stagnate or feel like you know it all.
Mihail is the opposite. Though he's young, he shared a lot of wisdom on this show.
You'll hear:
- His strategy for increasing revenue without gimmicks.
- The different phases of agency learning (and what you need at each step)
- How to differentiate yourself when there are MUCH cheaper agencies offering the same service
Finally, a fellow video production owner!
Dan West started his video career by watching his dad learn Final Cut 7, cut his teeth on wedding photography and now owns an industrial video industry.
In this episode he shares:
- Why niching down was critical to making his client marketing resonate.
- Helpful influencers to teach you how to level-up your video agency.
- Words of wisdom to keep your sales pipeline healthy and avoid the boom-bust cycle of business.
Katie Love has made a powerful transition from full-time in the news industry to building an agency with incredible heart.
In this episode she shares:
- What to prioritize in addition to revenue goals (even if these critical components are hard to see sometimes).
- The powerful offer she used to land her first client.
- How to balance doing what you love and what the business needs.
Professional dancer to fast-growing agency owner, Chloe Wareham-Gordon has an exciting story.
In this episode we talk about:
- Being trained by one of the OG Mad Men of Advertising from birth for a marketing destiny. (And not realizing it until later.)
- Her first TikTok sensation and the simple process she followed to get millions of views.
- What to do when you've got more clients than you can handle... and how to grow well.
From VP of Marketing for a major franchise, to seven figures in his first year to tech startup, Corbitt Chandler has done a lot.
Some highlights from today's episode:
- The two management styles of an agency founder (and how to know which one you are).
- Always keeping family first, and how his view on how to do that best has changed over the years.
- How to uncover what the top dogs in the game are doing (and some of the best ones to follow).
Jamaican agency owners rejoice: Roberto Williams has represented you all with joy and encouragement.
Today we continued our international guests with an interview with Roberto Williams.
We covered a few fun topics like:
- Hiring commission-only sales people (and whether or not it's possible)
- The difficulty in hiring junior sales representatives and training them to become full-fledged sales folks.
- What to do when you feel like your agency will fail, or other people think you're looking stupid with your efforts
Hoy hablamos con Eric Wagner (en español!). Él es el dueño de EW Digital Marketing (https://ewdigitalmarketing.com/), basado en Panamá.
Discutimos temas como:
- Evitar la trampa de ser la cara de tu agencia (mientras ganando clientes a través de tu cáracter)
- Le manera mas garantizada desarollar tu agencia
- Consejos para dueños nuevos
Jessica from Restaurant Marketing is a class act. Her professionalism, drive and snazzy office are not to be missed!
You're going to want to hear:
- How she has played the long game and landed contracts with BIG multi-unit franchises like The Halal Guys.
- Restaurant Marketing's plans for nationwide client and office expansion. (Love the big goals!)
- The nitty-gritty learning she has done over the last twelve months (her proposal hack was soooo encouraging)
What a wild ride. Nick started off running multiple side hustles, but after meeting a Facebook Ads Agency Coach on the basketball court scaled his agency to 157 employees today.
If you want to get in touch with Nick you can reach out on FB:
https://www.facebook.com/nick.selken
In this episode, Brad Casper shares how he and his cofounder, Matt Moore have built a Rapid Results Agency to serve challenger brands, big and small.
Some highlights that hit us were
- How to deliver value to a new client FAST. And violate their expectations in the best way possible.
- Why the recession is time for agencies to deliver value and speed (and how small agencies are better equipped to do this).
- How the RFP process works. Including when to get on a plane and fly out to the client.
Without a doubt, Brad takes the cake for the most decorated guest on the show. He is the CEO & Cofounder of Heart & Soul (https://gotheartandsoul.com/).
He has previously served at Proctor & Gamble, was the CEO of Church & Dwight (Arm & Hammer, Arrid and other major brands), moved to be CEO of Dial Soap and even was the President of the Phoenix Suns!
We're grateful for Brad coming on!
Today we got to connect with Kel Drappin from Intric8 Ideas (https://www.intric8ideas.com/).
They've gone from the solo-freelancer life to managing a team of freelancers and hustling through 17-hour days (that's hard work!)
Really enjoyed the international perspective and hearing more about international salaries.
Wow, Tim Kilroy is the official Agency Hacker spirit animal. In this episode we covered some fun topics like:
- How to blow up an agency in 3 easy steps (hint: do everything yourself)
- Starting over, scaling and selling an agency
- Starting over, scaling and selling an agency AGAIN
- Buying an agency
- Why silver bullets don't work
- What "hard work" means for Agency Owners
Carol is an Executive Branding Coach, Professional Speaker and author of the award-winning book, LinkedIn for the Savvy Executive-Second Edition.
My big takeaway from the episode was her spam-free LinkedIn Strategy:
- 5 comments per day on posts from target clients or leaders in your market
- 1 post per day (sharing an article, adding something to another LI post or original content)
- 1 big article per month
Excited to test it out!
What an origin story... Yader Gil started his business after getting laid off (womp womp Radio Shack), but has overcome a lot to grow a successful,
We cover some fun topics like:
- How to think about "guaranteed" results
- A designer hiring funnel (he screens 80 designers to find 1 solid candidate)
- Thinking about steady growth vs huge pops
Today we had John Templeton on the show. He's a bit of a renaissance man. An entrepreneur focused on financial growth and spiritual growth. My big takeaway was: entrepreneurs are often good at focusing horizontally (coming up with new ideas in unrelated spaces), but the big wins come when you focus vertically (going deep on one problem) and come up with lots of potential solutions.
This episode is coming out of the archives to interview Nathan Hirsch. It's got some great info on working with marketplaces that is worth resurfacing!
Today we're going to revisit an episode from the archives and review what Jon Macdonald from The Good, a Conversion Rate Optimization agency has to say about running better split tests.
Kathy Ando is formerly the Head of Direct Consumer at GoPro with a huge focus in digital and eCommerce. After graduating college, she realized she didn’t want to pursue the path of her biotechnology degree. Kathy worked at the GAP Headquarters in San Francisco and found herself in the right place at the right time. With the rise in marketplaces and eCommerce, she learned about the consumer industry and how digital technology was affecting it. Kathy then transitioned to run merchandising at Apple and then began her career at GoPro. Kathy focuses on improving the customer experience with the goal of increasing conversions and customer lifetime value. SHOW SUMMARY: Kathy is the Head of Direct Consumer at GoPro. She’s previously worked for GAP and Apple, transitioning to GoPro to focus on their consumer experience. Kathy’s focus on a seamless and frictionless consumer experience, particularly on the GoPro website, is helping the company continue to grow their customer base and keep their current customers loyal to the brand. In this episode, we talk about what GoPro is testing to improve their conversions, the special offers they are promoting, and how GoPro differentiates their online experience from Amazon. Kathy also explains the 180 degree shift we’ve seen in brick-and-mortar vs. eCommerce stores, who large companies are hiring to work in their stores, and the GoPro’s biggest challenge in the current eCommerce market. This is The Lean Commerce Podcast.
This is a treat for any agency owner looking to exit (or acquire) a new business. Walker is a true master. Really excited to bring this episode out from the archives! (This episode was from a previous interview with Deibel in 2019)
Distribution channels have been interesting to me for a long time. After all, amazing products DIE without distribution. A big reason I started this podcast was to figure out how independent product owners can stay free from the clutches of Amazon and their margin-slashing claws. But the more I look at their platform, the more I realize that it's quite similar to the wholesale or distributor model. I'll eat my own words here: rather than trying to "beat" Amazon, for some brands it makes sense to "join" them. If you're part of a brand that would benefit from Amazon's distribution channel, this episode for you. Dan Brownsher has been on the side of product development where he and his business partners invest their own capital into launching a brand on Amazon, and the service side, where he and his team help Amazon sellers to scale up. Enjoy the episode!