Challengtunity Podcast

November 15, 2023

Tips on getting started in the marketing industry

Episode: 22

Episode Notes

In this episode of the 'Challengtunity Podcast,' hosts Chris and Jordan delve into the dynamic world of starting in the marketing world, offering listeners an insightful roadmap to kickstart their journey. With a wealth of experience between them, the duo explores the various paths available for aspiring marketers, shedding light on the diverse avenues one can pursue..

Listeners gain valuable insights into the essential knowledge and skills required before taking the plunge and expand on how to stay within. Chris and Jordan discuss the importance of staying updated on industry trends, mastering data analytics, and honing systems thinking to stay ahead in this ever-evolving field. They also provide practical tips on building a strong foundation through education, certifications, and networking.

Throughout the episode, the hosts highlight the challenges that come with a marketing career, emphasizing the necessity of resilience and adaptability. Additionally, they expand on topics such as job security in different scenarios and the industry difficulties that apply.

As the conversation unfolds, the hosts delve into the multitude of rewards associated with a career in marketing as they can be broad.

In this episode of 'Challengtunity,' Chris and Jordan not only demystify the marketing landscape but also provide a blueprint for aspiring marketers to carve their path in this exciting and dynamic industry. Whether you're a seasoned professional or a marketing novice, this episode promises valuable insights and guidance to navigate the challenges and seize the opportunities that the marketing world has to offer.

Key Topics:

The paths! So many Paths!

Education vs. Hard Knocks
Knowing your role: Specialist vs. Generalist
Agencies, In-house, and self-employed

Things you should know before you enter the industry!

Job security
It’s not easy or dull
Continual learning is key

It has its rewards

You’re always on the forefront of change and innovation
Multiple industries and exposure to unique challenges
The culture
Additional opportunities

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: Contact@Challentunity.com

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November 1, 2023
Are backlinks simply lazy PR?
Episode: 21

Episode Notes

In Episode 21 of the Challengtunity Podcast, hosts Chris Lawson and Jordan Woolf delve deep into the intriguing world of backlinking, demystifying its importance and, at times, its surprising irrelevance in the realm of digital marketing.

Backlinks have long been a focal point of SEO and search marketing, often hailed as the secret sauce to boost a website's authority. But what's the big deal with backlinks, and what is backlinking, really? Chris and Jordan cut through the jargon to uncover the core concepts.

Is backlinking still the powerful signal it once was, or has it lost its shine amid the ever-evolving world of algorithms and strategies? Chris candidly shares his frustration with spam emailers who promise backlinking solutions that often underdeliver, shedding light on the sketchy reputation of some service providers and link-buying schemes.

But is backlinking merely a numbers game, or is there more to it? Discover that Google's algorithms are far savvier than you might think. Quality over quantity is the mantra as Chris and Jordan emphasize the importance of fit, relevance, and authority in backlinking.

Furthermore, they draw parallels between backlinking and the world of PR, highlighting how the goals of quality backlinking align with a more strategic approach. This episode will challenge your perceptions and equip you with the knowledge to make informed decisions about your digital marketing strategy.

Key Topics:

What’s the big deal with backlinks?

What is backlinking
The role it plays in SEO/Search Marketing
Backlinking’s sketchy reputation and spam service providers/link buying
Is it a volume game?

Google knows more than you think!

PR is a closer match to the goals of quality backlinking
Quality over quantity (Fit, Relevance, and authority)

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October 18, 2023

Is Marketing Professional Services Different?

Episode: 20

Episode Notes

Welcome back to the Challengtunity Podcast! In this special episode, your hosts Chris Lawson and Jordan Woolf are taking a trip down memory lane to revisit a past gem from the podcast archive. Episode 20 delves into the intricacies of marketing professional services, a topic that remains as relevant as ever for businesses such as Real Estate Agencies, Law Firms, Financial Advisors, and Accountants.

In a world where marketing strategies are ever-evolving, the challenges faced by professional service providers are unique. Chris and Jordan navigate this complex landscape with a keen eye for the nuances that set these businesses apart. They start by delving into the art of addressing your audience effectively, emphasizing the importance of identifying your target demographic and crafting marketing messages tailored to resonate with them. They also navigate the intricate terrain of legal ethics and legislation, guiding you on how to market your services while maintaining ethical and legal compliance. The episode continues with a focus on quantifiable results, discussing the significance of metrics and data-driven decision-making in measuring the impact of your marketing strategies. Additionally, they take a deep dive into various business models available for professional service providers, including recurring revenue, one-off services, and retainers, helping you discover the model that aligns best with your specific needs.

Join us for this insightful throwback episode where Chris and Jordan revisit the fundamental principles of marketing professional services, providing you with the knowledge and inspiration to take your business to new heights. Whether you're a Real Estate Agent, Attorney, Financial Advisor, Accountant, or any other professional service provider, this episode is packed with actionable advice to help you thrive in a competitive market. Don't miss it!

Key Topics:

Marketing for Professional Services

The Audience
Navigating Legal Ethics and Legislature
Real Business Impact & Measurement
Business Models (Recurring, Retainer, and One-off-need)

Marketing Tips for Professional Service Marketers

The power of thought leadership
Building a referral base

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Business Development

RFP’s and Account Based Marketing, (ABM)
How is the ‘Buyers Journey’ Different?
Servicing and Remarketing

Effective Marketing Tactics for Industrial Companies

The difference and importance of Platforms & Routines
The ‘typical’ trio and how it should be rolled out (Search, Online Ads, and Social Media)
Measurement is always key

Topics to consider surrounding your brand

What role do sustainability and environmental responsibility play?
Should you invest in thought leadership content and industry publications?

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/

Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

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September 20th, 2023
What To Expect Working With An Agency
Episode: 18

Key Topics:
What to expect working with an agency!

Agency Strengths

There are strengths in numbers
Experience matters
Specialists vs. Generalists

Agency Limitations

In the Monetn / In the Space
Flexibility
The ‘knowledge transfer

What an agency requires of you

Be present!
The value of being critical and providing real feedback
Commit to a shared outcome and be ready for the journey

What an agency should provide you

Transparency
Effective Structure and methodology
Consistency!

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September 6th, 2023

Maintaining Brand Reputation

Episode: 17

Episode Notes

In this essential episode of the Challentunity Podcast, your hosts Chris and Jordan dive deep into the pivotal subject of "Maintaining Brand Reputation." With a wealth of expertise and insightful anecdotes, they shed light on the crucial role brand reputation plays in today's competitive landscape.

The episode kicks off by emphasizing the paramount importance of a sterling brand reputation. Chris and Jordan explore how a strong reputation can be a company's most valuable asset, influencing customer trust, loyalty, and even financial success. They emphasize that maintaining it should be a top priority for any business, regardless of its size or industry.

Listeners gain invaluable insights into how to maintain a healthy brand reputation. Chris and Jordan outline the strategies and best practices for building credibility and trustworthiness. They discuss the significance of consistent messaging, ethical practices, and customer-centricity as cornerstones of brand reputation cultivation.

Furthermore, the hosts delve into the challenging topic of fixing a tarnished brand reputation. Their practical advice and actionable tips provide a roadmap for listeners to regain trust and rebuild their brand's image.

Tune in to this episode of the Challentunity Podcast to gain a comprehensive understanding of brand reputation management and equip yourself with the tools to succeed in today's competitive market. Whether you're a seasoned entrepreneur or just starting, this episode offers valuable insights for all.

Key Topics:

What is ‘Brand’?

The importance of maintaining Brand Reputation!

Reputation influences prospects' perception and client retention
The impact on employee retention and recruitment
In the end; it’s all you really have!

Building ‘Brand Reputation'

Consistency is key in all messaging, communication, and brand implementation
Provide excellent and timely customer service (Never settle for less)
Monitor posts, comments, and reviews & respond to EVERY one

Fixing a tarnished brand

Address and rectify all bad content. (Offline preferably)
Often provide authenticity, transparency, and be apologetic
Leverage and build upon any positive user content creation

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/

Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

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August 23rd, 2023
How to integrate Marketing with your Business Model
Episode: 16

Episode Notes

In this episode of the "Challentunity" podcast, hosts Chris and Jordan delve into the dynamic world of integrating marketing strategies into your business model. They explore how the foundation of consistent results serves as a stepping stone for achieving business scalability. Drawing parallels between marketing and engineering, they dissect the idea of treating marketing as an engineering problem, emphasizing the importance of data-driven decisions and iterative optimization.

The hosts ask important questions such as: Is Business and Marketing Modelling the same thing and discuss instances where taking calculated risks can lead to breakthroughs but share about how knowing when to take them is key.

Furthermore, Chris and Jordan break down basic modeling fundamentals for effective marketing planning. They tackle the importance of knowing the value of your business and its objectives prior to reaching your ideal audience. By demystifying some key concepts, they empower listeners to develop strategic marketing models that align with their business goals.

Tune in to this thought-provoking episode as Chris and Jordan navigate the intersection of marketing and business, providing actionable insights for entrepreneurs and business enthusiasts seeking to revolutionize their marketing strategies for sustainable success.

Key Topics:

Business & Marketing Modelling

Is this the same thing?
Know your objectives & goals well!
Your model defines & differentiates you

Consistency is King in your business model

You can only invest from confidence
Marketing is an Engineering Problem (Inputs & Outputs)
Refine & refine & refine your way to success

The role of creativity

Is there room for the role of creative marketing ideas?
Embed creativity into your habits
Take risks once you have built a stable platform

Consulting with clients to define ‘evergreen priorities’

Clearly define your organizational objectives
Know your customer > Phases of the Buyers Journey
Maturity of the marketing model
Building a reliable Marketing Engine

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August 9th, 2023

A Content Writer’s Lens

Episode: 15

Episode Notes

In this episode of the "Challentunity" podcast, hosts Chris Lawson and Jordan Woolf are joined by content writing experts Meghan Bamford and Madison Sterling. In an episode that may have the most hot-takes, the four attempt to dive deep into the ins and outs of content writing in marketing agencies.

Get ready for a no-nonsense discussion about how this role has evolved to keep up with the digital age. From old-school copywriting to modern storytelling, the hosts and guests break down the various writing styles that dominate the marketing world.

But that's not all – they tackle the AI elephant in the room. Is AI-generated content a game-changer and how can you use it to your advantage while mitigating some of the unknown risks? The panel weighs the pros and cons and ponders how it's reshaping the industry.

Tune in to this episode of the Challentunity Podcast for a no-fluff exploration of content writing's pivotal role in marketing agencies. You'll walk away with a clear understanding of the industry's pulse and some killer insights to boot.

Key Topics:

Agency Life as a Content Writer

Why did you start as a writer vs other marketing specializations?
Client Experiences
What do you know now that you didn’t know coming into an agency?

The Evolution of Content Writing

What do you feel has been the largest change as a writer in the past 12 months?
How does someone sharpen their skills as a writer?
Where do you see the ‘Content Writer’ role heading?

Question time!

Writing Styles (Narrative, Technical, etc.)
Getting the Juice from the Orange!!!
Passion vs Marketable Values/Skills

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn: https://ca.linkedin.com/in/chris-lawson
Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

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July 26th, 2023
Lessons Learned: Reflections and Advice from Starting a Podcast
Episode: 14

Episode Notes

In the fourteenth episode of the Challngtunity Podcast, hosts Jordan Woolf and Chris Lawson engage in an insightful conversation about their journey and lessons learned from running a podcast for the first time. Drawing from their experiences, they provide valuable tips and advice for individuals embarking on their own podcasting endeavors.

As the hosts reflect on their podcasting journey, they discuss the wealth of knowledge they have acquired since their humble beginnings. One key takeaway is the importance of finding a niche or unique angle for your podcast. Jordan and Chris stress the significance of identifying a target audience and tailoring content to their interests, as this fosters engagement and attracts a dedicated following. Through trial and error, they discovered the power of authenticity and how it creates a deeper connection with listeners.

The hosts also emphasize the value of investing in quality audio equipment and editing software. While it may seem daunting to newcomers, they reassure listeners that technology and resources are readily available, even on a budget. Sharing their own experiences with finding affordable equipment and editing tools, they encourage aspiring podcasters to explore various options and find what works best for their specific needs.

Wrapping up the episode, Jordan and Chris share their advice for individuals who are looking to start a podcast for the first time. What to keep in mind, what to avoid, and what secrets streamline the process.

Key Topics:

What do we now know that we didnt when we started?

Do your homework
Realistic expectations
Are you allowed to make mistakes?
Expression and its rewards
Skills that develop

Tips for those starting a podcast

Know the ‘What’ and the ‘why’ before you start
Expect ‘Post’ to be as time-consuming as ‘Pre’.
Success comes from work in advance
Editing and Authenticity
Inspiration and Experimenting

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

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July 12th, 2023

A Social Media Specialist Lens

Episode: 13

Episode Notes

In the thirteenth episode of the Challngtunity Podcast, hosts Jordan Woolf and Chris Lawson invite Leane Mattson, a experienced Social Media Specialist, to shed light on the dynamic world of social media management. Through their engaging conversation, they explore the intricacies of operating clients' social media at an agency, delve into the evolution of social media, and share valuable insights on effectively managing social media within an organization.

Throughout the episode, Jordan, Chris, and Leane maintain an engaging and conversational tone, offering relatable stories, actionable insights, and a shared passion for helping fellow marketing professionals and business leaders thrive in the world of social media.

Tune in to Episode 13 of the Challngtunity Podcast to gain a deeper understanding of operating social media at any capacity. Whether you're looking to enhance your digital presence or just starting out, this episode is sure to provide invaluable guidance and inspiration and point you in the correct direction.

Key Topics:

Agency Life

Why did you start in social media vs. other marketing specializations
Experiences working with clients
What do you know now that you did not know coming into an agency?

Evolution of Social Media

Whats been the biggest change in social media this year in your own opinion?
How does someone stay on top of Social Media trends?
Where do you see Social Media heading?

Social for organizations

WHow does an organization choose which social network to focus on?
Social media and the buyers journey
Personell and the skillsets needed for social media

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

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June 28th, 2023
Simple Staff Retention Secrets
Episode: 12

Episode Notes

In episode 11 of the Challentunity podcast, hosts Chris Lawson and Jordan Woolf delve into the crucial topics of staff retention, corporate culture, and health benefits, specifically helping entrepreneurs and business managers. They explore the reasons why employees choose to stay with an organization and discuss strategies to improve staff retention rates. With their experience, Chris and Jordan highlight the importance of fostering a positive corporate culture that values employee satisfaction, growth, and work-life balance. They provide actionable tips and insights on how to create an inclusive and supportive work environment that encourages loyalty and commitment from employees.

Furthermore, the episode takes a deep dive into the significance of health benefits in attracting and retaining top talent. Chris and Jordan discuss the various types of health benefits that businesses can offer, including medical insurance, wellness programs, and mental health support. They emphasize the positive impact of prioritizing employee well-being and provide practical advice on implementing effective health benefits programs within organizations, regardless of size or budget.

Tune in to this practical episode of the Challentunity podcast to gain invaluable knowledge and tools that can transform your organization into a place where employees thrive and stay committed for the long haul.

Key Topics:

For what reasons do staff want to stay with an organization?

Competitive Compensation
Positive Work Environment and Corporate Culture
Good Benefits
Personal Growth
Job Security

A brief dive into Health Benefits

How to decide what's included in your benefits?
HSA/WSA Options
Alternative benefits: Mental Health days, sick days, and off-site support

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

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June 14th, 2023

An Online Advertising Lens

Episode: 11

Episode Notes

In episode 11 of the "Challengtunity" podcast, hosts Chris Lawson and Jordan Woolf are joined by two ATRIUM client favorite Advertising Specialists, Hitakshi and Leruo, for an engaging discussion on the role of online advertising.

With a wealth of experience and expertise, Hitakshi and Leruo share unexpected knowledge gained throughout their careers, offering unique insights into the ever-evolving landscape of Online Advertising. They delve into the notable shifts in the industry and emphasize the importance of adaptation for success.

Together, they debunk common misconceptions about online advertising and emphasize the need for strategic thinking, data analysis, and creative approaches to effectively connect with clients and their target audiences. This episode promises to provide listeners with valuable takeaways, empowering them to navigate the dynamic world of online advertising with confidence.

Key Topics:

The Ad Specialist Role

Key experiences working with a variety of clients and industries
Adaption is key to success
The essentials to any Ad strategy
Unexpected knowledge gained
The shifts in digital marketing to note
Psychology needed to perform

Advertising misunderstandings (True or False)

Advertising is ONLY a short term strategy?
Top placement means higher conversions?
Run PPC Ads only if you rank poorly?

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

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May 31st, 2023
Marketing Myths Exposed
Episode: 10

Episode Notes

In a unique episode of the "Challengtunity" podcast, hosts Chris Lawson and Jordan Woolf embark on an intellectual and sometimes not-so-obvious journey to expose and debunk common digital marketing myths. With their expertise and dynamic perspectives, they kickstart the episode by dismantling very common misconceptions in digital marketing.

While challenging each of the 8 myths highlighted, the hosts provide thor unique views on why the myths exist and what the appropriate view should be.

If you are a Marketing Manager or Business leader often feeling overwhelmed about common marketing tactics or strategies related to marketing results, you may just find your answer in this episode.

Key Topics:

You need a huge budget to get results
You must be on every social media channel
Marketing is all about promotion
Traditional Marketing is dead
Marketing is led by creativity alone…
You need a Marketing Manager to promote
Marketing is an event
Volume is what's needed to get results on Social Media

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

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In the captivating Episode 9 of the "Challengtunity" podcast, hosts Chris and Jordan embark on an insightful exploration of project management within the dynamic realm of marketing agencies. This exciting conversation is enriched by the presence of Seanna Johnson, an esteemed project manager who brings a wealth of experience and invaluable insights to the table.

The episode kicks off with an exploration of the Project Management role in an Agency and how essential it truly is.

Seanna then brings her expertise to the table, discussing the complexities of handling multiple projects, meeting tight deadlines, and managing diverse teams with varying skill sets. Through the exchange of personal anecdotes, offering valuable tips and strategies for overcoming these challenges while maintaining project quality and client satisfaction, anyone familiar or new to the role; can relate!

Lastly, the podcast delves into the top misconceptions about the role of a project manager in a marketing agency. Seanna dispels common myths, highlighting the diverse skill set required for the job and the importance of effective stakeholder management. She emphasizes the need for clear communication and alignment across teams, debunking the notion that project managers solely focus on deadlines and deliverables.

Key Topics:

Chris Lawson & Jordan Woolf

The role of Project Management in an Agency Setting
- The central Hub, but not a catch all!
- Is it about managing projects or people?
- Communication and Reporting

Interview with Seanna Johnson

The role itself
- Ways a PM can truly help an Agency
- Streamlining friction points
- What are Seanna’s top challenges a PM faces?
Demystifying the PM role
- Top misconceptions of the PM role in an agency
- Are bottlenecks common and how to avoid them?
- Ways Atrium keeps clients or projects aligned

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

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Welcome to the 9th episode of the Challengtunity Podcast, hosted by marketing agency owners Chris Lawson and Jordan Woolf.

Joining them in this episode is a previous guest, Parneet Dilawari, a marketing industry expert, entrepreneur, and Digital Marketing Agency Owner with a wealth of experience.

Get ready for a unique episode that does not follow a typical Challengtunity Podcast format. In an engaging and informative discussion with Chris, Jordan, and Parneet, they answer questions submitted by their podcast subscribers and staff. From client management, internal secrets, shameful failures, and ridiculous stories, they tackle each question and provide valuable advice based on their real-world experiences.

So if you’re looking for some legitimate takeaways and laughs, make sure to watch this specific episode and provide feedback!

Key Topics:

1- As agency owners, what motivates you each day?
2 - What’s one thing that has surprised you about running an agency?
3 - How many softwares do you use?
4 - How do you drive business development?
5 - How do you know when a client is going to be the right fit for your agency?
6 - Have you ever fired a client? Why?
7 - If there was one thing you would want every client to know prior to working with you, what would it be?
8 - How do you decide when it's time to expand your team?
9 - If you had the knowledge that you have today back then, what would you have done differently about starting an agency?

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

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In this episode of the podcast, Chris and Jordan delve into the world of proactive IT and the critical role it plays in modern business. They discuss the key elements that should be considered when building a tech stack, including the importance of selecting tools that align with business objectives, as well as the need for ongoing evaluation and optimization.

Joining them on the show is IT expert Jason Grilo, who provides valuable insights on the benefits of IT training, cyber training, remote IT requirements, and other essential elements of modern business IT. Jason shares his expertise on how businesses can stay ahead of the curve when it comes to technology, and how investing in IT training can pay off in both the short and long term.

The conversation covers a range of topics, from the latest developments in cybersecurity to the growing importance of remote work in the tech industry. Whether you're an IT professional or simply interested in the ways that technology is shaping the future of business, this episode is a must-listen for anyone looking to stay ahead of the curve. So tune in and join Chris, Jordan, and Jason as they explore the world of proactive IT and what it takes to succeed in today's

Key Topics:

Chris Lawson and Jordan Woolf

IT in the workplace
- Being proactive and not reactive
- It’s not a problem until it’s a problem!
- What factors to consider when planning your IT strategy
Remote IT Recommendations
- The ‘tech stack’
- The freedom and mobility of modern IT
- Importance of Uptime and connectivity

Interview with Jason Grilo

Equipping your team (From the lens of an IT expert)
- Benefits of IT training, risk management, and incident response playbooks
- Onboarding new employees
- Do you know your security posture in a remote staffing environment?
- The essentials within a proactive IT gameplan
The future of corporate IT
- The exciting pros
- The fears associated with the cons

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

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Are you struggling to create Operational Excellence in your business? Look no further! In this week's episode of the Challngtunity podcast, Chris and Jordan share some of the secret ingredients to achieving this elusive goal in a Customer-Centric Business Model. From systems to data analysis, training to guidelines, they reveal the essential elements that can help turn your customers into brand promoters.

But that's not all - the boys are joined by special guest Matt Rudolph, who brings his expertise in Business Modelling, automation, and systems to the conversation. Together, they explore the questions on everyone's mind, including: Can data be a waste?

If you're a business professional looking to take your customer experience to the next level, this episode is not to be missed. Tune in for valuable insights and practical tips that can help you achieve true Operational Excellence. Don't let your business fall behind - join Chris, Jordan, and Matt on this exciting journey to success!

Key Topics:

Chris Lawson and Jordan Woolf

Operational Excellence
- Streamlining Processes (Workflows, Automate tasks, and Eliminating bottlenecks)
- Emphasize Communication! (Internally and especially with Clients)
- Focus on Quality Assurance (Standards, Culture, and NPS; Develop Promoters)
Business Modelling Matters
- Problem > Capability > Market (Willingness to Pay)
- Process Engineering
- The problem with Drinking the Koolaid
- Default: First Principles Theory

Interview with Matt Rudolph

Improving Customer Experience through Operational Excellence
- Maximize Value for the Customer & a Look at LEAN - A Business that Maximizes Value while Minimizing Waste
- Matt's Experience Operating EOS/Traction
- The Importance of Essentials Related to Systems and Automation
Data-Driven Decision-Making in Operations Management
- Why is Data Important?
- Can Data be a Waste? (Analysis Paralysis)
- What Departments Can Use Data and How?
- Data Decision Making in the Customer Journey: Flywheel Methodology

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

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Episode 05
March 8th, 2023
UI/UX vs Product Design: Demystifying the Differences

Episode Notes

In this episode of our podcast, Chris and Jordan explore the often perplexing distinctions between UI Design, UX Design, and Product Design. They delve into why understanding these differences is crucial and what types of questions each designer would ask.

Joining the conversation is special guest Mitch Compri, who has played a significant role in the history of Chris and Jordan's agency, ATRIUM. Mitch shares his unique perspective on the topic and expands on the discussion.

Moreover, Mitch talks extensively about entrepreneurship and shares valuable lessons learned from the highs and lows of his own experiences. Don't miss out on this insightful conversation!

Key Topics:

Chris Lawson and Jordan Woolf

The importance of UI/UX Design
- What is UI?
- What is UX?
- What questions would a UI/UX Designer ask?
Why is Product Design Important?
- What is Product Design?
- What types of questions would a Product Designer typically ask?
- The modern blending of Physical Product Design and Digital Product Design

Interview with Mitch Compri

The Entrepreneur
- Mitch’s view on fine arts, Product/Industrial Design
- How to hand off a baton when leaving
Product Design to Service Design (Innovation & Evolution)
- Mitch’s views on the necessary steps (FROM EXPERIENCE) in Product Design
- Why is it important to engineer Innovation in business?
- The risks associated when you don't evolve (ie: remote work, product evolution, generalist to a specialist)

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

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Welcome to this episode of our podcast, where Chris and Jordan delve into the phases of building a successful marketing department. Whether you're starting from scratch, maintaining an existing department, or passing off ownership as you leave, we've got you covered.

Joining us for the first time is Colleen Valerio-Duniece, an international marketing leader with over 20 years of experience. Colleen shares her unique perspective on the topic and offers valuable insights on what it takes to build a successful marketing team.

So, if you're interested in learning more about the different phases of building a marketing department, be sure to tune in to this episode. Chris, Jordan, and Colleen are here to guide you every step of the way!

Key Topics:

Chris Lawson and Jordan Woolf

Day one of a Marketer
- Starting to build a marketing mix from nothing
- Inheriting a Marketing Mix mess!
- A Marketing Engineer’s lens
The ‘human’ aspect of marketing
- Whether its B2C, B2B, SaaS, or direct to consumer; It's people who you're dealing with
- Taping into the buyer’s journey
- When in doubt go back to what matters: knowing your customers/buyers.

Interview with Colleen Valerio-Duniece

Managing a Marketing Department for its entire lifeline
- Just starting out!
- The secrets behind maintaining and expanding a Marketing Mix
- How to hand off a baton when leaving
Real Marketers understand business and people
- Knowing ‘business’ and how to execute
- Colleen’s take on utilizing people & team skillsets while mentoring
- The human aspect of marketing

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn: https://www.linkedin.com/in/chris-law...
Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: Contact@Challentunity.com
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Episode Notes:
Join Chris and Jordan as they dive deep into the crucial topic of Marketing and Sales Alignment. In this fast-paced world of innovation and growth, having a clear understanding of metrics and measurement is key for making informed business decisions. Gain insights from operational, marketing, and sales perspectives to elevate your strategy.

February 8th, 2023
The Essentials of Marketing & Sales Alignment!
Episode: 03

Key Topics:

Why does Marketing & Sales Alignment matter?
- What is Marketing & Sales Alignment
- The Risks associated if you don’t implement it properly
- It all starts with the Marketer
What does Marketing & Sales Alignment look like from the ‘Sales’ side?
- The benefits of a sales team
- The necessary tools
- Sales automation
Marketing & Sales Alignment process
- Understanding Goals and reverse engineering from there
- Mapping out the journey and touchpoints
- Why the ‘hand-off’ is important
- Like any relationship; communication is key!
Interview with Matthew Unger
- Marketing & Sales Alignment from the perspective of a CEO
- The implementation approach iComply took
- What are the largest challenges of a Global SaaS?

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In an essential episode for Markers, Chris Lawson and Jordan Woolf look to remove obstacles for Marketing Professionals related to their day-to-day roles, provide insights on broken mindsets, and attempt to equip young Marketers just entering into the industry!

January 25th,, 2023

Is hiring a marketing unicorn possible?

Episode: 02

Key Topics:

Practical, Not Trendy - Why the key to success in the future isn't sexy!

It’s not ‘Mad Men’ anymore…
Data and analytics drive long-term success
What does this mean when starting a career in marketing?

Engineering stability in a marketing mix

The objective is wrong; consistency is everything!
Process engineering
Elements that make up an effective marketing mix

Is hiring a Marketing unicorn possible in 2023?

Understand the requirements of a marketing mix; Skills and mindsets.
Generalists will not suffice in a growth-focused organization
Phase it in! (Step-by-step approach, ROI, Being budget sensitive yet market realistic)

Job stability in the marketing role

Adapting to unrealistic expectations
Marketing Manager anxiety is real
Agencies need Marketers on their side

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

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Episode Notes

In today's episode, Chris Lawson and Jordan Woolf take on some of the Modern Marketer’s largest concerns. Trying to recession-proof your marketing mix requires more than just solid content and the ability to pivot… Listen to hear real-life takes on Vanity Metric chasing, Social lead generation concepts, and learn what mindset you should have as a Marketing Professional.

January 11, 2023

Recession How to recession-proof your marketing mix!

Episode: 01

Key Topics:

Vanity Metrics and how to measure them (Improving the discipline)

What is a Vanity Metric
Corporate Objectives vs Marketing Measurement vs Bottom line
Examples of how this is done

Social Media as a Lead Generator

How are different platforms built and who are they for?
Placement in the ‘Buyer’s journey
Is social media the best routine for the objective of Lead Generation

Are marketers viewing the objective wrong?

The signs show there are cracks in the modern marketer's approach
Consistency provides real business impact
How should the modern marketer think and what does that mindset provide?

Recession-proofing your marketing mix

The problem / News
Being proactive vs. reactive creates resiliency
Balance your core value and adapt accordingly

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

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In today's episode, we dive deep into the minds of Marketing Agency Owners Chris Lawson and Jordan Woolf to understand the answers behind big questions surrounding the 'Challengtunity' Podcast. Being the Pilot episode, Chris and Jordan take the time to let you in on why they have been asked for so long to start a podcast and what value it can bring to Marketing Professionals and Business Leaders alike.

January 11, 2023
What is a 'Challengtunity'?
Pilot - 0

Key Topics:
- Who are we?
- Who is Jordan Woolf?
- Who is Chris Lawson?
- Why the heck are we doing a podcast?
- Who is this podcast really for?
- What should you expect?
- An inside first glance at what we know...

Chris' LinkedIn: https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/
Podcast Website: Challengtunity.com
Agency Website: AtriumDigital.com
Email: Contact@Challentunity.com

Challengtunity Podcast: Recent Episodes

Jordan Woolf, Chris Lawson