PRsAllDay Affiliate Podcast: Recent Episodes
Craig Howard
Real world talk about CrossFit: Affiliation, Community, Programming & Competition. Diablo CrossFit Founder & Owner Craig Howard (L2) and Progressive Programming Owner & Head Programmer Jamie Lee (L3) discuss the latest trends & happenings in the world of CrossFit, CrossFit Affiliates and CrossFit the sport.
Diablo Member Bill Leeper has volunteered for the CrossFit Games for the last 4 years! The jobs are incredibly demanding and if you're on the floor: very physical. Bill talks about his experiences, the organization of the Games team, leadership and athletes stories.
5x Games Athlete Moritz Fiebig and Coach Mike Allen share their Games training experiences:
- Recovering from jet lag - 24 hours of travel!
- Learning new tricks
- Training at Diablo
We also talk about:
- Regionals vs. SemiFinals
- Bringing the Games to Europe
- Mo's favorite SemiFinal locations
Owner Tim Dymmel describes his successful gym membership strategy that has helped him become one of the longest running successful CrossFit Affiliates in the world.
Diablo Coach Sarah talks about her CrossFit background. Her preparation for SemiFinals, her Air Force Band and more!
Jamie and Craig recap the best ideas and strategies discussed at the NorCal CrossFit Affiliate Owner gathering at Diablo CrossFit on Nov 15 2025
Fun session talking about affiliate owner and coach experiences with members and sharing scaling opportunities for affiliate owners.
Diablo member Chris Graham owns a brewing supply company and is a passionate CrossFitter and recreational athlete. He's also an amateur bio-hacker and has lost more than 60 pounds since joining Diablo almost 10 years ago. We talk nutrition, injury recovery, meal prep, home-made supplements and more!
Zia Rohrbaugh is a 15+yr owner of CrossFit Counter Culture in Encinitas California. She's also a member of the CrossFit Affiliate Council and one of the most influential owners in CrossFit. She's about to open her 2nd location in Oceanside in Jan 2026. We talk: why open a 2nd affiliate; How to manage multiple affiliates; The great real estate crisis for affiliate owners; Counter Culture is a HEALTH HOME - IVs, Blood Panels, and Health Care Coverage; and should CrossFit allow Garage Gym affiliates.
We'll talk about CrossFit's return to its original tagline: Forging Elite Fitness, the new marketing campaign and the Open Schedule. We'll talk about how to get athletes ready for the Open and your affiliate as well!
Great conversation about the history of CrossFit San Francisco and CrossFit - from $0 to $3m a year! Juliet & Kelly Starrett's transition to The Ready State mobility system & education and a little about their NY Times bestseller: Built To Move.
In this very entertaining show, TJ talks about longterm business success. How to make profitable business decisions. Hiring quality coaches and more.
We loved the festival feel at NCC! And, there's room for improvement. We'll talk workout design, equipment needs, and volunteers,
We'll talk about our plans for the Community Cup, ideas for execution and strategies for success.
We talk with Affiliate Owner Jake Dickinson about the Community Cup - how the levels work and what the plan is for our affiliates
Dr. Mike Hinderman is a Board Licensed Chiropractor and a CrossFit Level 1 Coach. He started his successful practice from scratch - working with one client at a time. His protocols begin with assessment then movement therapy. He works with many Diablo members, coaches and athletes.
We review Kendra's amazing fitness progress over the last 8 years at Diablo - while working full time as an R.N. - qualifying for Masters SemiFinals and Indy SemiFinals!
And, we fix the team Semifinal workouts.
Jeremy talks about the success of his 20yr affiliate he shares with his sister Carey Kepler: CrossFit Central in Austin, TX. Jeremy is also the owner and Director of the TFX Invitational (The Fittest in Tx) CrossFit Competition - a CrossFit Games SemiFinal Qualifier and 17 year old competition - coming to Oklahoma City on May 16-18!
Special guest, Christy Lee - member, Mom of 2, wife of Jamie and former CrossFit competition athlete chimes in on the importance of the CrossFit Open to affiliates and the community.
Rules. Scoring. The Draft! Weekly Challenges & Themes. Spreadsheet management. Friday Night lights. We cover it all in this podcast.
CrossFit Competition Director, Adrian Bozman talks about the 2025 Competition Season - the origin of CrossFit competitions and the new Community Cup.
Mother & Diablo member, Hannah Michaelsen, shares her story of raising a son with Autism and how CrossFit has helped her and her son, Spencer. She's also the director of a non-profit family resource center that provides emotional support and resources to families with children with disabilities.
This was one of our best. Brian Boucher owns MidState CrossFit in Merced. He's also a Paramedic and an inspiring leader in the CrossFit Affiliate Community. In this episode, we talk about "why gyms should affiliate with CrossFit" and our top 3 recommendations for members and affiliate owners for an awesome 2025.
Kim Hilen & Yvonne Howard, Masters of Meal Prep (and Fitness!) discuss their meal prep processes and strategies.
Dr. Tom McCoy, Director of the CrossFit Medical Society joins us to talk about the CrossFit Medical Society and Community Care - a new type of Healthcare Coverage for CrossFit Affiliates and soon all CrossFit participants!
We'll review the history of the National Pro Grid League, founded by Tony Budding, and the birth and growth of the very popular United GRIID League with Mather Wiswall.
Surita and her husband Peter have fostered and adopted two beautiful children - their daughter, age 3 and now, their son, age 1. The backstory for both foster & adoptions are wild - and beautiful. This one will have. you in tears. If you've thought about adoption or fostering, please listen. Surita and Peter are amazing people.
Christian Dean has been on her fitness & health journey for 10 years. She comes from a very obese family: her Grandmother passed away at 700+ pounds. Her Mom weighed over 500. Christian was over 300lbs at age 17. She's now 33, and has been CrossFitting for 1 year and has lost 40lbs since starting with Diablo.
Don Faul kicked off the Summit with an excellent presentation - a review of his trip to Washington and some insights in to new tools for affiliates and updates on training certifications. The affiliate panel & coaches panel were revealing. The meeting was a hit for everyone who attended.
Lisa Himmel shares her powerful story about living with and coping with a severe eating disorder for mare than 10 years.
Masters athlete coaches Jamie Lee and Jackson Miller talk about their experiences at the NEW CrossFit Games Masters Competition brought to you by Legends. We rate the city, the venue, the programming, and the execution of the event.
Games Athletes Yvonne Howard and Nate Wantahtah talk about:
- The new venue & format for Masters in Birmingham
- Their training preparation
- Workout expectations
- Training to be a Masters Games Athlete
Dedicated to the memory of Lazar Ducik.
We decide: which was the best venue? And, what are the good and bad of the Dickies Arena?
Jamie Lee and Craig talk affiliate organization, purchasing equipment, expanding to new locations, the Games and more.
Tim Dymmel (CF Palo Alto), Jamie & Craig reminisce about the beginnings of the CrossFit Games and the modern era. We talk venues, workouts and athletes.
Dr. Tom McCoy talks about the new CrossFit Health Society and how it will change health care for CrossFitters
Athena has a 1 year goal to lose 148lbs, which would give her a cumulative weight loss of 300lbs.
Tim Dymmel joins the episode today to talk about affiliate management, the future of CrossFit, and the CrossFit brand
Amanda Hari was on-site at the CrossFit Games North America West Semi Final reporting on all the happenings. She's going to share her experiences and talk about what she loved, what she didn't love about the NA West SF. We'll talk about the athlete performances AND .. where were all the fans?
Coach Jamie and Craig talk about Memorial Day Murph, scaling options, team options and Rx versions. Then they delve into the NA SemiFinals this weekend
Diablo's Coach Portia will talk about her recent National Championship with the California AllStars Bullets out of Pleasanton California and how coaching Cheer compares to coaching CrossFit.
Diablo Coach & PRsAllDay Competition Programmer, Jackson Miller, joins us to talk about execution!
Mother of 3 Anelyse George talks about training when pregnant, Pelvic Floor health. Raising boys: 1000hrs Outside.
Zia Rohrbaugh joins us to talk about the Qrt Finals, the recent Affiliate Town Hall and ideas for an Affiliate Cup THIS year.
Coach Maddie talks about CrossFit in Austrailia & the UK and shares her experience with Team Quarterfinal Workouts
Boz comes on the podcast at the 30m mark. We talk about Quarterfinal workout considerations, Affiliate constraints, the inclusiveness of the Open vs QFinals and how does CrossFit do all of the video reviews.
Diablo's Teen Strong CrossFit program has 20 teens coming 3x a week - at $225/mo. Since taking over the Teen program at Diablo, Coach Corey has graduated 4 Teens in adult classes and maintained a full class. He shares his secrets for building fitness and character with his awesome teen crew.
Craig &.Jamie review the Open and talk about preparation for the Quarterfinals for affiliates: set up, class structure, video recording and workout preparation. They'll speculate on minimum standards - lifts & gymnastics - needed for Quarterfinals for men & women.
Craig, Jamie, Zia (CF Counter Culture) and Tim Dymmel, CF Palo Alto talk about Drop Ins, Selling Class Times, does the Open help business, What CF could do better AND... Craig had dinner with the Board of Directors & CEO
Athena is back! She delves deep into the debate about GLP1 Agonists: the price, when to use, and WHAT TO DO FIRST. Great discussion.
Coach Shelby is pregnant with baby 2 and this pregnancy has been challenging! She shares her tips and strategies for maintaining motivation and scaling appropriately for every stage of pregnancy.
CrossFit Pleasanton shares his experience preparing his gym and his community for 24.1.
Derek Diaz is married with two children. His path to CrossFit Affiliate ownership was a long and perilous journey - from Highschool Football star to College Scholarship to Opiod Addict & Acoholic to fitness fanatic and now, CrossFit Gym Owner - listen in to this amazing story and be inspired.
Zia Rohrbaugh, Owner & Coach at CrossFit Counter Culture in Encinas and CraigHoward share affiliate stories from WZA and talk about the affiliate council.
Athena Perez, Executive Director of Scaled Nation Training, and head Coach Kim Labora will be joining the podcast to talk: Large Body Athlete Training and, Athena's incredible challenge to Andrew Hiller!
Keith is a passionate CrossFit enthusiast, garage gym athlete, affiliate owner, affiliate member AND Director of Marketing for CrossFit. More importantly, he's a husband and father of FOUR! We'll talk CrossFit marketing, affiliate needs and the future of fitness.
- 00:01:20 Keith has been CrossFitting since 2008.
- 00:02:09 Keith's fitness background
- 00:04:48 Keith and his wife coach High School Track & Field and CrossCountry
- 00:07:56 How Keith landed his job at CrossFit
- 00:09:05 Keith's marketing & advertising background
- 00:10:34 Why Keith is passionate about CrossFit
- 00:14:40 Will Keith leave us?
- 00:15:17 Looking at CrossFit management through a microscope
- 00:17:27 Room for violent disagreement
- 00:18:11 The life cycle of CrossFit - early adopters vs early majority
- 00:20:25 Googling CrossFit - SEO
- 00:22:01 Working with online detractors
- 00:23:26 Is Keith Knapp leaving CrossFit?
- 00:23:50 Hiller is listening
- 00:24:19 What about the CrossFit Journal 00:29:10 Marketing to CrossFit newbies
- 00:30:00 300million people age 20-39 working out regularly NOT doing CrossFit
- 00:32:21 Keith finally identified as a CrossFitter
- 00:33:40 Standardizing the recruiting process at CrossFit affiliates
- 00:35:39 The first 90 days at Diablo
- 00:37:57 Knock and the door will open - getting feedback from members
- 00:39:14 How CrossFit thinks about marketing to bring people into affiliates
- 00:40:13 Defending the brand in Google searches
- 00:43:12 Improving CrossFit's search rankings and capturing leads
- 00:44:08 Marketing CrossFit on YouTube and Social Media
- 00:46:34 Mechanics and consistency FIRST
- 00:48:17 Maintaining our unique affiliate cultures
- 00:49:06 Managing affiliates to improve the client experience
- 00:51:25 The No-Sweat Intro and partnering with other affiliates
- 00:58:29 Follow and like CrossFit YouTube videos!
- 00:59:53 Using Google Maps for new customers
- 01:02:00 Google Reviews
- 01:05:42 Shout out to Hiller and Charlesworth
- 01:06:31 Excited for the future for CrossFit Affiliates
14 year member Chris McCrary talks about his knee replacement surgery, and hand tendon repair and the comeback process that has led to his best fitness ever.
Jamie & Craig talk about:
• Holiday Parties for Coaches & Community
• Diablo's Best Year
• Absurd Google Trends
• CrossFit Ain't Dying Anytime Soon: Correlation vs. Causation
• Ten Reasons Why Diablo Thrives
• Craig's Confession
Tim Dymmel, CF Palo Alto and Zia Rohrbaugh, CF Counter Culture join us for the final discussion on affiliate fees. We are Caretakers of the Forest.
Brian is a Paramedic and thriving Affiliate owner in Merced, CA. His energy and enthusiasm for the methodology and community are contagious! Great conversation with lots of ideas for client onboarding and retention for affiliate owners.
Craig & Jamie talk about Diablo's 13th Annual Unofficial Turkey Trot - prep, set up and course expectations. We also get into affiliate upgrades and remodeling.
2009
Zone v Paleo
Black Box Summit
Rob Wolff & Greg Everett Departures
2010
Reebok Sponsorship
2012
Greg & Lauren Divorce
Anthos Acquistion
2014 Tony Budding Media Director Leaves
GRID League battles
2016
New CF Website
Starrett’s Mobility Certification Cancellation
Tony Budding & GRID League
CFG Super Regionals
2018
HQ Media Team Layoffs
All Social Media Shutdown
CFG Sanctionals
CFG National Champions
2019
CF YouTube: Seniors & Jugs of Blue Liquid
No More Affiliate Teams (Pro Teams)
2020
Floyd 19 Tweet
CrossFit Is Sold
NSCA Settlement
2021
Eric Roza firing
New CEO Don Faul
2023
CFG Masters & Adaptive Changes
DeCoons - Head of Affiliates
Franchise Survey
Dale is programming the CrossFit Mainsite for the next two weeks. This week is ALL Heroes as a tribute to Veterans Day on Nov 11. We'll talk programming, Affiliate Ideas, Dale's Annual "Gauntlet" competition and more.
Craig & Jamie share their insight to what makes teams fun AND how to get the affiliate community involved. They share their experiences with Diablo's Games teams: 2011 - 2018 and the National Pro Grid League!
Canadian CrossFitter Tracey Ranick has dropped into 252 CrossFit Affiliates around the world. She recently dropped into Diablo and loved her experience. She'll share highlights from her best and worst drop in experiences.2
Great conversation with 19+ yr. career Police Lt. Mel Turner. She's now head of recruiting and hiring at Berkeley PD in the SF Bay Area. Her career has included roles as a street officer, Detective, SWAT and now leadership. She'll talk about her career experiences and the amazing opportunities for new applicants.
Luis Mora is a 13yr member of Diablo CrossFit and an adaptive athlete. We don't notice. He's also a Prosthetist: helping others find the right mechanics for a fully functional life. Join us for a fascinating conversation with Luis Mora.
Mike Cassidy is a passionate CrossFitter and the COO of YMCA East Bay, an incredible group of non-profit gyms serving more than 40,000 members. We'll talk about how he incorporates CrossFit into his locations and how he managed to survive the pandemic lockdowns.
Amy West, MD is in town for the Coaching Larger Body Athletes Coaching Certification seminar with Athena Perez. We'll recap the seminar and talk CrossFit MD initiatives. * 00:00:30 Amy is fit af * 00:07:00 Amy's background * 00:11:00 Treating injuries with Cortisone * 00:16:00 PRP vs Cortisone * 00:20:00 Peptides * 00:24:00 Stem Cells * 00:26:00 When to refer members to their Doctor * 00:29:00 Review of the Large Body Athlete Seminar * 00:36:00 The mental & emotional roots of obesity * 00:40:00 Bariatric Surgery solution * 00:43:20 Make them want to come back tomorrow * 00:46:22 Scaling for Large Body Athlete * 00:49:00 CrossFit MDs and MD Society
Jason Dehler is a member at Diablo CrossFit and Head of Product at StrongerU, one of the largest online nutrition coaching communities in the Country. Gwen Holtan is also a Diablo member and owns Beyond the Box Nutrition. We'll talk about what works and what doesn't in the world of nutrition coaching and why it might be better for affiliates to outsource their nutrition coaching.
Craig & Jamie & Guest Tim Dymmel (CrossFit Palo Alto) talk: • International Team Idea • Podcast Booty Call - Tim Dymmel• The Games Are Moving to Texas!! (We called it!) • Tim's Top Secret Tip for Affiliate Success
Sean Rockett is the Head Orthopedic Surgeon for the CrossFit Games Medical Team since 2012. He has literally seen every (and treated) every major injury at the Games. We'll talk about his experiences and how everyday CrossFitters can avoid injury and, train for recovery if they don't. Visit Dr. Sean's website for detailed sports injury information, and recovery skills & drills: www.321gomd.com * 00:02:50 - Our last guest was amazing: Daniel Chaffey, CrossFit Louvre * 00:05:00 - Welcome Dr. Rocket: injuries on Vacation * 00:07:30 - How CFNE (Ben Bergeron) got started * 00:09:10 - Life Time Memberships to Raise Capital - the $10,000 T-Shirt * 00:11:00 - How Dr. Sean became the CFG Orthopedic Specialist * 00:12:15 - CrossFit Games Medical Care is Hospital Level * 00:15:20 - David Bekham goes to the ER * 00:16:45 - Games injuries vs. CF Affiliate injuries 00:24:50 - Recovery for CrossFitters vs. Avg Humans * 00:29:15 - Shoulder Injuries and CrossFit * 00:31:00 - Evaluating shoulder injury * 00:43:30 - Follow your Doctor's orders * 00:45:00 - Mobility vs Injury * 00:47:15 - Managing Arthritis * 00:55:00 - Pulling Athletes from Competition * 00:57:25 - Bone Spurs Management & Treatment
Craig & Jamie sit down with Daniel Chaffey, owner of CrossFit Louvre in Paris - arguably the biggest and most successful CrossFit Affiliate in the world. Daniel now has 3 locations, including Louvre 1 in Paris. Each has its own community and issues. Daniel talks: scaling, moving to a new location, building a management team, managing people and coach development. * 00:00:08 - Open a 2nd location? Or, other strategies first * 00:01:25 - What to do when members complain that you're too busy 00:03:18 - The costs of moving to a new location * 00:05:18 - Multiple affiliates do not scale well * 00:07:06 - CF Louvre's management structure * 0:09:00 - Leadership & HR Mgt * 00:13:26 - Programming for CF Louvre 00:15:52 - When did Daniel decide to add new affiliates * 00:32:32 - The importance of the OGs at CFHQ * 00:34:32 - Craig is not nice * 00:35:38 - CrossFit's crazy fast growth in Europe
CROSSFIT PALO ALTO, CROSSFIT COUNTER CULTURE, & DIABLO CROSSFITTim Dymmel, Zia Rohrbaugh and Craig Howard talk about:* The Level 2 Experience.. or lack thereof? * Games Drama * Ideas for Boz & Dave * Mentors Needed?
OG Affiliate Owners from CrossFit Roots (Nicole Christensen), CrossFit Ft. Vancouver (Adam Neiffer) and Diablo CrossFit (Craig Howard) talk:* Owning & Coaching * Hiring & Paying Coaches * Exit Strategies? * Running the OPEN at your Affiliate
Amazing discussion with the OG, Annie Sakamoto. We talk L2, Coaching for a CrossFit Games Masters Champion, Staying excited after 15 years of affiliate ownership, transferring owners over time.
The 2023 Boys 14-15 CrossFit Games Champ joins us with his Coach & CrossFit Turlock Affiliate Owner, Isaiah Fiqueroa. We talk about his best and worst workouts, Games Prep, CrossFit experience, and how he crossed paths with the Wall St. Weightlifter, Graciano Rubio, when he was just 9 years old!
Craig & Jamie are back in the home studio and have a LOT to talk about:* New CrossFit Games location... maybe * CFG 2023 NoBull Theme Color: Beige * Adler, Horvath & Khrennikov * Bye Bye Masters & Teams * Froning is the GOAT!
Jamie and I finally got our sh*t together and had a great conversation with 14yr affiliate owner Zia Rohrbaugh - CrossFit Counter Culture in Encinitas
CrossFit data guru Tyler Watkins joins the podcast to talk about his awesome new CrossFit Games Fantasy App. Popular CrossFit VLogger Amanda Hari joins us to give her take on the app that allows fans to pick their favorite athletes to win events and the overall title at the CrossFit Games. Download the app on Apple and Google - HEAT1 App. And be sure to follow Heat1.app on IG.
Dale King is a Veteran of the Iraq War, Founder & CEO of Doc Spartan Skin Care and an Affiliate Owner in Portsmouth, Ohio - ground zero for the Opiod Epidemic. He was recently featured in Rolling Stone Magazine for his work with addicts in recovery at his CrossFit affiliate.
James Cooper is a former Diablo Member, videographer, bodywork specialist, husband, father & Christian. After a failed attempt to purchase CrossFit N. Vacaville in 2022, he stayed focused and was given a 2nd chance. In this episode we talk about:* The CrossFit Games rules changes: hand grips & athlete cuts * How to buy an existing CrossFit affiliate * How to prepare your CrossFit affiliate for sale * The dangers of community * Life balance as a CrossFit affiliate owner
Diablo member Rod Abdolhosseini talks about his near-death fall while building a home in 2018. Doctors told him that his strength and fitness saved his life. He's recovered from brain trauma and back in the gym - and no longer building homes, instead he's selling them. Rod is an animated, very funny guy with a knack for making friends and great business connections.
Excited to have CrossFit GM, Nicole Carroll on! We'll talk CrossFit history, CrossFit certification, advanced training and what the future holds for CrossFit.ESSENTIAL CROSSFIT READING: The Magic Of CrossFit Series, Nicole Carrollhttps://www.crossfit.com/essentials/m...https://www.crossfit.com/essentials/m...https://www.crossfit.com/essentials/m...https://www.crossfit.com/essentials/m...https://www.crossfit.com/essentials/m...https://www.crossfit.com/pro-coach/wh.... (Matt Swift)0:00:00 How Craig met Nicole Carroll in 20060:01:00 3-day L1 in 20060:05:30 Craig is an old man - The Sock Test0:08:00 We can't read the comments0:09:20 How & why we landed Nicole0:11:00 Welcome to Nicole Carroll - Home Office0:15:00 Nicole's Background before CrossFit0:19:00 Nicole's career path at CrossFit: member to Head of Branding0:22:30 About the Magic of CrossFit - WRITTEN by Nicole Carroll0:26:00 Nicole is the Director of Brand Management at CrossFit0:27:00 Bringing CrossFit Back to the Roots of CrossFit0:30:00 The Magic of CrossFit 0:34:30 Affiliates need to share The Magic with members and coaches0:37:00 Intensity is why members quit AND why members stay0:39:00 Intensity is our North Star0:41:00 Get them into class0:44:40 What makes a great coach0:46:00 Why the Best Affiliate Owners started their CrossFit affiliates0:48:00 About Dale King of DocSpartan and Addiction Recovery0:40:30 The Trojan Horse of CrossFit0:50:00 Why didn't Nicole compete at the CrossFit Games?0:51:15 Nicole is a recluse?0:53:30 Nicole was a YouTube Influencer0:54:30 Three Flying Girls - Nicole does Tabata Squats 0:56:30 Why the Level 41:02:30 Secrets of the Level 4 Test1:03:30 The Importance of the CrossFit Coach1:05:00 CrossFit vs. Other Gyms1:07:00 Selling CrossFit as a Coach1:09:00 Coach vs. Trainer1:10:00 Southwest Airlines Hiring Test1:12:15 Four Years of Chaos At CrossFit1:14:00 Miles' Story: Why Nicole Stayed with CrossFit1:16:00 CrossFit Makes The World Better1:19:00 Nicole is the North Star for Affiliate Owners1:20:00 CrossFit the Religion? Three Flying Girls: Tabata Squats with Annie, Nicole and Michelle
Katie is a very busy woman - Mom, Coach, Flowmaster, West Coast Rep & new Affiliate Owner. We'll ask her about time management, the state of CrossFit, the future of CrossFit, and cool affiliate stories. Listen to Katie Hogan and Jordan Holland on their weekly podcast "It Depends" 0:00:00 Juneteenth Hero Workout: "Larry" 0:04:00 Franchising vs. Affiliation - CrossFit 0:10:15 CrossFit's Key To Success for New Affiliates: Find Better Owners0:11:25 About Katie Hogan 0:12:15 Craig Was Fired By CrossFit 0:17:00 Katie & The Valley Girls 0:24:00 Katie IS LIVE! 0:26:00 How Katie Got Started with CrossFit 0:28:00 Katie's First CrossFit Games - 2009 0:31:15 Katie's Competition Comeback 0:33:15 Why Katie Quit Competing 0:34:00 CrossFit Athletes Must Be Selfish 0:38:00 Training for Competition Is Lonely - The Value of Camps 0:40:00 Megawatt CrossFit - Katie's CrossFit Garage Affiliate 0:41:30 Katie Hogan CrossFit Training Flowmaster 0:43:45 Regional Field Rep Responsibilities 0:46:00 Common Affiliate Faults 0:48:00 Regional Reps Are Listening 0:51:00 CrossFit Does Not Want You To Fail - MAKE CONNECTIONS 0:53:00 Sharing Affiliate Growth Opportunities 0:56:00 Most Common Affiliate Flaws - Flow, Cleanliness & Coaching 1:04:00 Coach Meetings 1:08:00 Level 1 vs. Level 2 1:13:30 Coaching Your Coaches 1:16:00 The Future of CrossFit
13 Year CrossFit Affiliate Owner (& 4x Games athlete) Tim Dymmel talks about his OG style of Affiliate management - and why it works so well.* Why Tim loves Monster Energy drinks .. ugh * Pick a class & stick to it - unconventional memberships * Onboarding new members in one shot * Notebooks vs. SugarWOD
Matt & Debbie are the owners of CrossFit Crave in Celina Ohio. They have a partnership with their local juvenile probation center to provide CrossFit classes for juveniles in the probation system. 15+ kids come to the gym 5 days a week to participate - paid for by the State of Ohio. Their program has the lowest recidivism rate of any program in Ohio's history. As a result the State has launched an "in-facility" CrossFit affiliate program beginning in Cleveland. with the FIRST official CrossFit affiliate in a prison. They are two weeks into the program and already seeing signs of success.Matt & Debbie talk about their amazing programs and how affiliates can get started with their own program. For help or consultation on starting a juvenile detention program or building a CrossFit relationship within your State rehabilitation system, email debbie@crossfitcrave.com.
Dean Quiambao is a 21+ year corporate executive with a top 25 Accounting & Consulting firm. He's also a top Masters athlete at Diablo and a passionate "Class-Fitter". And, Dean is commonly referred to as the Mayor of Diablo. We'll talk to Dean about the impact of CrossFit on his health, fitness, family life and corporate life. We'll also find out why people call him "the Mayor."
What it was like to host a Teen Comp: The Teen Trials 2023Yvonne Howard's journey to the 2023 CrossFit Games
- First CFG experience in 2008 (Team)
- Still making gains at 61!
- 48yo Yvonne vs. 61yo Yvonne
- Full-time Affiliate Owner, Homemaker & Athlete
- Rest Days vs Training Days
- Nutrition & Sleep
Jen Ismar is Diablo’s former GM & Coach. She’s also a former Regional Team and 2x CrossFit Games Team athlete – and… Hooter Girl. Now, Jen is on the road full time living that van life. In this episode she talks about the highs and rare lows of the vanlife experience. She also shares her fitness routine, nutrition strategy and day-to-day lifestyle routines. If you’ve thought about RVing, or living the van life, check out this episode and be sure to follow Jen on Instagram @nextjen09 !
Richard Blake is a CrossFit Level 2 Coach & former Affiliate Owner. Now, he's pursuing his PhD in breathwork for longterm mental health. He has proven techniques for anxiety reduction and PTSD management.
9x CrossFit Games Athlete & Diablo Coach Alessandra Pichelli joins Jamie Lee & Craig Howard for a fun conversation about retirement, coaching, the new Games format & much more.
Coach Herald is the man behind some of Diablo's best IG content. He has more than 120k followers on TicTok and represents multiple brands as an influencer. He'll give his insight on how to leverage social media for yourself or your affiliate - including content creation tips and apps and content ideas.
Time Stamps:
0:00 Intro
2:52 Who's Herald
4:35 Heralds content creator
7:10 Heralds Quality Post from the Intramural Open
9:59 Reels Break Down
22:51 Affiliate Social Platforms
31:13 Pictures
34:46 Who is the content for?
36:49 The 4 "E"s of content creation
53:11 Creativity Source
Nutrition Coach Jason Falcon, owner of Falcon Nutrition Coaching joins. We talk about our partnership for nutrition coaching for Diablo clientsJamie & I talk about the Open & Quarterfinal judging & penaltiesMasters & Teams compete this weekApril Progressions: Back Squat
- Jackson Miller filling in for Jamie Lee
- V-Ups, Wall Facing HSPU, Crossovers?
- Next Up: Teams & Masters
- More Stronger
- Quarterfinals Prep & Management
- Preparing for the 2024 Open: Virtuosity vs. Intensity
- Congratulations Nicole Rogers and Erin Sutch
- CrossFit N. Vacaville: transitioning to virtuosity & efficiency, then intensity
- CrossFit Golden Gate is under attack
- How much water should you drink? (ref: https://youtu.be/at37Y8rKDlA)
Craig & Jamie review the final results for the 2023 Intramural Open:
- Top points earners
- How the points broke down
Who qualified for the Quarterfinals?
- North America Quarterfinals
- Age Group Quarterfinals
What to Expect for QuarterFinals workouts
What is CrossFit? - Refined Definition needed?
23.2 From an Affiliate's Perspective
23.3 Speculation?
Get started with CrossFit Online
Mental Health & CrossFit
Friday Night Lights Chaos.
23.1 Results vs 14.4.
Boost Attendance at FNL.
Fentanyl Warning.
- Homegrown Open Promotion Content
- Our Intramural Open Draft Process
- Don Faul listened to our podcast
- We need more Garage Gym Affiliates!
- Affiliate Owner, Coaches & Community Obligations to support CrossFit
- Let's Help Turkey.
Are CrossFit Coaches Great Coaches?
Drug Advertising Is Out of Control
Intramural Open Prep
Craig & Jamie attended the West Coast Affiliate Owner Gathering on Sat 1/28 and heard from Don Faul about the Mission & Values of CrossFit, including the long term goals. We talk about the initiatives and affiliate owners' responsibilities to help.
Diablo owner Craig Howard & Head Coach and @PRsAllDay Programmer Jamie Lee talk about:
- Aging & CrossFit
- Creative Financing to buy/sell an affiliate
- Recruiting members for the Open
Episode 15: Jan 9, 2023
- How Diablo manages a Competition Athlete Program
- Resolution Strategy
- Shut Up And Row
- Top 5 Things That Make Successful Affiliate
- Our Focus for 2023
- Programming for Open Preparation
No CrossFit HQ Help Needed
Progressions vs GPP - Affiliate Owner Perspective
Affiliate Open Prep - Intramural Opens
Row'd Royalty
Craig & Jamie talk about CrossFit's bold claim: "We Cure Chronic Disease" and..
- CFi & SPARTA
- December is for Deadlifts
- Holiday Parties for Affiliates
- Year End & New Year Challenges
Diablo CrossFit Founder & Owner Craig Howard and PRsAllDay Head Programmer and CEO Jamie Lee talk:
- Killing the Fat Man - Divorcing An Identity To Make Changes
- Sleep!
- CrossFit + Spartan
- New CF Games Rules for Affiliates
Diablo CrossFit Founder & Owner Craig Howard and PRsAllDay Head Programmer and CEO, Jamie Lee talk about:
- Hero workouts for fitness or tests
- It's cold out - warm up
- Planning a Thanksgiving Turkey Trot/Ruck
- Something Phat
Diablo CrossFit Owner & Founder Craig Howard and PRsAllDay Head Programmer & CEO Jamie Lee talk about CrossFit Kaizen: continuous improvement, Rucking for fitness and Twitter.
Diablo CrossFit Owner & Founder Craig Howard and PRsAllDay CEO & Head Programmer Jamie Lee talk about: hosting events at your affiliate, Rogue's awesome prize purse, fantasy CrossFit? and more.
Diablo CrossFit Owner & Founder Craig Howard talks with PRsAllDay CEO & Head Programmer Jamie Lee about; Preparing for your 1st CrossFit competition, the new CF CEO, Kristi Eramo's 3:04 Mararthon and more!
Diablo CrossFit Founder Craig Howard & PRsAllDay Head Programmer & CEO Jamie Lee talk about overcoming your inner bitch, Rucking, recovery and other things Diablo & CrossFit.
Diablo CrossFit Founder & Owner Craig Howard talks with PRsAllDay Head Programmer & CEO Jamie Lee about: Virtuosity vs Intensity for fitness benefits, planning an affiliate Ruck with GoRuck and cool stuff for the week.