The Extra Mile by Şükrü Güdük: Recent Episodes

Şükrü Güdük

After my engineering education, I took various roles in the sales departments of some IT companies for 10 years.My interest in marketing led me to found Arina Digital, a dedicated marketing agency for the IT industry, in 2017.I have been involved in the marketing campaigns of over a hundred IT companies, including companies such as SAP, T-Systems, and Ingram Micro, in 10 different countries.Now I am sharing my sales, marketing, and management experience with senior executives in the IT industry.

View Details

Hey there everyone, 

I'm back with another edition of my pocast, The Extra Mile.

As you may be aware, the latest craze is ChatGPT, an AI system. 

I'm here to discuss the connection between AI and Search Engine Optimization. 

View Details

Hi everyone!

I'm back with the new episode of my podcast, The Extra Mile. 

As you remember, last week's episode focused on employer branding and the strategies you should take into account when planning it out. 

This week, I'd like to offer some more tactical advice. 

View Details

Hello everybody,

I'm here with the second episode of my podcast, The Extra Mile. 

Employer brand management is what we'll be discussing today.

View Details

Greetings everyone,

In this episode, I will give you some helpful information about a lead generation campaign that didn't go as planned in the IT industry.

I will be discussing this topic through a case study.