Ever Digital Podcast: Recent Episodes

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💡 Are you ready to level up your marketing game?

🚀  The key to success is understanding the three stages of marketing: curiosity, enlightenment, and commitment. 🚀

🔍  First, catch your audience's attention and spark their curiosity.

💡  Then, fill them in on the details and explain how your product or service can improve their lives.

💰  Finally, ask for the sale and make it easy for them to commit.

🤔 How do you approach marketing your products or services?

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Instagram in 2023: A Preview of What's to ComeIn 2022, Instagram reached a new milestone of 2 billion monthly active users, but it has faced criticism for copying TikTok and losing its own identity. Despite this, it remains a critical platform for marketers due to its large user base. Instagram CEO Adam Mosseri has shared the platform's three key priorities for 2023.

1. Inspire people to be creative. Instagram plans to focus on inspiring creativity and visual customization in the coming year, with a particular emphasis on AR creation and integrating 3D objects and experiences into the app. This is in line with parent company Facebook's vision of building a metaverse and Instagram is seen as a key platform for connecting with and guiding creators toward multi-dimensional creation. The company plans to add more tools related to AR and VR in order to facilitate simplified 3D creation and stay competitive in this emerging field.
2. Help people discover things they love. Instagram is trying to shift user behavior towards a TikTok-like experience that highlights the best content from across the app based on user interests, rather than focusing on posts from people and profiles that the user follows. This shift has not been smooth and has raised questions about the need for a feed algorithm. Instagram CEO Mark Zuckerberg has stated that he expects content delivered via Instagram's AI recommendation engine to more than double by the end of 2023. There is a possibility that this approach will be extended to Instagram Stories as well. However, the article notes skepticism about whether this will be successful.
3. Spark Connections between people. Instagram is trying to capitalize on the trend towards private sharing and engaging with content within smaller groups by introducing features like "Notes," which allows users to share conversation prompts in Direct. The goal is to differentiate Instagram by encouraging engagement around content rather than just focusing on the content itself. There has been a shift towards more private sharing on the platform due to concerns about divisive discourse and cancel culture, and Instagram is hoping to tap into this trend by fostering more conversations and engagement in the app. This may be more successful if Instagram is able to successfully shift user behavior towards content discovery.

Instagram plans to continue shifting towards using the main feed for content discovery, but it is uncertain if this will be successful. Brands and marketers can take advantage of this by using Instagram's creative features to improve the presentation of their posts and by understanding their audience's broader interests in order to increase the chances of their content being displayed in more user feeds. Engaging with customers through Direct Messages (DMs) can also help to enhance customer relationships. It is important for brands to identify their key value proposition and pain points addressed by their offerings, and to accentuate these through creative techniques. Instagram is working with trends and brands can align their strategy with this to potentially improve their performance on the platform.

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Hey everyone, welcome to the Ever Digital Podcast, where we delve into all things digital marketing.

My name is Avishka and I'll be your host.

In this podcast, we'll be discussing a wide range of topics related to digital marketing, including social media, trends, news, and many more.

If you're interested in staying up to date on the latest developments in the world of digital marketing, then this is the podcast for you.

So sit back, relax, and join me as we explore the exciting world of digital marketing on the Ever Digital Podcast.