Decoded by Threado

🤙🏻 About the Guest - Dani Hao is a pro at planning, organizing, and executing community events. She has worked with brands like Mutiny, Procurify, Lumen5 where she nurtured communities and handled communications.

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

00.00 - Introduction to the podcast & our guest Dani

02.48 - Dani's journey of becoming a community builder

04:30 - Experience at Mutiny

09.56 - Pros and Cons of building an invite only community

15.39 - Can your content be gated?

18:59 - Tips to drive pipeline from the community and how to measure it

22.59 - Why events play a big role

27.25 - What inspired Dani to become a community builder

30.52 - Playbook for approaching events

39:32 - What's next for Dani

41.37 - Outro to the podcast

🤙🏻 Where to find Dani Hao -https://www.linkedin.com/in/daniellehao/

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20

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🤙🏻 About the Guest - Monica is a global community leader with over 13 year experience in tech working for high growth consumer platforms like Canva, Yelp. She helped write Yelp's book on seeding and growing grassroots engagement and content through community managers and ambassadors. So she comes with a deep knowledge on the how/why with user generated content, supply/demand marketplaces, and crowdsourcing models.

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

00.00 - Introduction to the podcast & our guest Monica, Global Community Head at Canva

02.48 - How did Monica fall in love with community

10.00 - First initiatives Monica executed being a community manager at Yelp

14.11 - The power of compounding network

18.59 - Difference between the role of a community manager vs managing a community team

21.59 - Advice on building community teams

30.53 - Monica’s transition from Yelp to Pexels

41.32 - Envisioning a community for Pexels

42.52 - The snowflake model of an Ambassador Program

47.03 - Canva’s Canvassator Program

58.28 - Outro to the podcast

🤙🏻 Where to find Monica Silvestre - https://www.linkedin.com/in/hellomonica/

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20

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🤙🏻 About the Guest - Brooke LeBlanc, founder and CEO of Edge is building a community to support everyone's journey to less alcohol and more healthy fun.She is an active online content creator and likes to share her thoughts and voice her opinion on social media.

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

00.00 - Introduction to the podcast and Brooke LeBlanc

02.52 - Early community interactions and running Edge

06.28 - Story of choosing sobriety and building the community

11.08 - Emotions during COVID and empathising with the community

16.36 - The story of Edge and helping early members to navigate through sobriety

21.17 - One on one relationships as a community building strategy

25.03 - Managing engagement and thoughts on IRL vs online

29.49 - Building relationship with extroverts vs introverts of the community

35.46 - Learnings from community building and implementing the best practices

44.25 - Brooke’s idols in the community space

48.45 - Designing the community program and advice for community builders

51.30 - Closing thoughts and outro to the podcast

🤙🏻 Where to find Brooke LeBlanc - https://twitter.com/brookeleblanc?s=20

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20

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🤙🏻 About the Guest - Marjorie is a community strategist with experience in building large-scale global communities. She is currently working as Director of Community at Exos a network of coaches that will steer people in the right direction. Prev she was at Product School and worked for 14+ yrs at Project Management Institute where she led a community.She also founded Community by Association a platform that offers various services to professionals focusing on building communities at non-profits.

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

00.00 - Introduction to the podcast & our guest Marjorie Anderson

02.24 - How should community managers think from a product lens

13.55 - What are certain frameworks that are suggested for community builders

17.49 - Building communities strategically

29.28 - Essential takeaways for community builders working with product teams

35.44 - How to design a community strategy and measure ROI

38.54 - Things to avoid while designing a strategy

40.49 - Difference in building online and offline communities

52.29 - Closing thoughts for community builders

53.00 - Outro to the podcast

🤙🏻 Where to find Marjorie Anderson - https://www.linkedin.com/in/marjorie-anderson-she-her/

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20

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🤙🏻 About the Guest - Richard Millington is the founder, author and speaker. He founded FeverBee, a community consultant agency that helps brands build online communities using data driven approach. He wrote well-known books like Build your Community, Buzzing communities. He is known for giving keynote talks around the world. Richard often shares the strategies, principles and tactics he has used to help over 300 organizations to build communities over the past decade, including Google, The World Bank, Oracle, Amazon, Autodesk, Apple, Facebook and many more.

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

00.00 - Introduction to the podcast

03.55 - First interaction as a community builder

10.27 - Realisation of having a knack for building communities

14.53 - The role of a community consultant & what it offers

16.06 - Suggestions for people wanting to get into community building

23.43 - Skills & roadmap in the career of a community builder

32.54 - How content creation can be leveraged in community building

42.18 - The story behind ‘FeverBee’

46.11 - Pro-tips for becoming a community builder

54.16 - Key mistakes that community consultants make

01.09.29 - How to design & build a customer community successfully

01.13.21 - Outro to the podcast

🤙🏻 Where to find Richard Millington - https://twitter.com/RichMillington?s=20

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20

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🤙🏻 About the Guest - Kyle Hagge is a community builder, coach, founder and a podcaster. He is currently the Director of Community at Morning Brew. a modern media company that covers news from Wall St to Silicon Valley.

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

00.00 - Introduction to the podcast & Kyle Hagge

03.55 - First encounter of community as a space

11.54 - Importance of understanding your community

15.25 - Grassroot experience of learning community from politicians

20.10 - Community builders are architects and not stars

23.13 - Serendipity - a secret sauce to changing your life

29.06 - The Morning Brew Daily Show

30.08 - What’s it like to build a community for a media empire

33.55 - The morning brew accelerator program

34.39 - Community initiatives at The Morning Brew

38.48 - Thought behind making courses at The Morning Brew

44.53 - Cross-functional strategies at The Morning Brew

47.32 - Takeaways from working with Alex & Austin

51.00 - The Uncertainty Failure Ownership Test

53.56 - Where do community builders stumble when they build

01.05.00 - Next set of initiatives at The Morning Brew

01.10.00 - Outro to the podcast

🤙🏻 Where to find Kyle Hagge - https://www.linkedin.com/in/kylehagge/

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20

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🤙🏻 About the Guest - Christiana Cromer is the community human who has been doing it since she was in her college. She currently works as a Community Manager at Descript where she is looking after a community of over 15,000 people on a single Discord server. She has worked earlier as a Community Marketing Manager at Coiled.

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

00.00 - Introduction to the podcast

03.40 - Falling in love with community building

10.47 - How much being an extrovert helps in hosting events

15.36 - What and who is a Community Marketing Manager

23.13 - How community plays a role in building a startup & benefits it brings

28.35 - Craziest community stories in Christiana’s experience working at Descript

34.13 - Launching the Descript Sounding Board

38.31 - How to find signals that indicate success of an initiative

39.38 - Pros & Cons of launching in Public

42.44 - How should community builders write their criteria of who is a power user

44.51 - What does Descript do to keep the team motivated

48.31 - Scaling the Discord community to 15k members

53.12 - Differentiating between the noise in the community and spotting the right feedback and people

56.24 - Learnings from hosting events and doing community in college

1.01.28 - Closing thoughts and outro to the podcast

🤙🏻 Where to find Krystal Wu - https://www.linkedin.com/in/christianacromer/

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20

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🤙🏻 About the Guest - Krystal Wu is an experienced community professional with over seven years in the industry, She has worked as a community builder at HubSpot, Shopify, OpenSpace and Commsor and currently is working as a Sr Manager for Community & Content at ZoomInfo.

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

00.00 - Introduction to the podcast

03.40 - What and who is a community marketer

11.52 - What made Krystal fall in love with the idea of communities

15.31 - Intersection between social media & community

18.35 - Journey from starting as a support specialist to becoming a social media community manager

20.48 - Best practices for people who want to do support only communities

32.50 - How is building a community for consumers different from building a community for brands

39.00 - How to measure success in terms of community for brands

54.00 - How content plays a role in engagement

1.00.00 - Things Krystal is doing completely differently at ZoomInfo that she has never done before at Shopify

1.04.00 - Outro to the podcast

🤙🏻 Where to find Krystal Wu - https://www.linkedin.com/in/krystalwu

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20

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🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

00.00 - Introduction to the podcast & the guest

02.54 - Climbing the ladder at HubSpot

05.39 - Skillset that people should develop to start a community

07.11 - Transition from community to operations

12.58 - How to pick the right signals and put initiatives into pipeline

17.27 - How to find balance when it comes to content archiving

19.46 - Bringing content & engagement into the flywheel in the initial days at HubSpot

21.41 - How to revive inactive members

25.24 - Playbook to build a championship or a super user program

28.12 - How to find your top champions in the community

31.06 - Expanding the community globally at HubSpot

38.20 - Some community values imbibed at HubSpot

46.49 - Outro to the podcast

🤙🏻 Where to find Jenny Sowyrda - https://www.linkedin.com/in/jennifer-sowyrda/

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20

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🤙🏻 About the Guest - Jillian Bejtlich has experience of building and leading community teams for over a decade. She is a data nerd and was previously the Director of Community at Zapier. She has also worked at BAE Systems, Autodesk and Community Roundtable.

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

0:00 - Introduction to the podcast

1:49 - Jillian’s introduction

4:23 - The non-linearity of Jillian’s community-building career

11:01 - The similarities in the skillset of a scientist and a community builder

14:47 - The formula to define superusers

17:30 - The different sets of superusers

22:15 - The ACE framework

26:19 - Figuring out the user journey

30:57 - Building superuser for a new community/product

37:52 - Impact of AI in community building

46:21 - The role of community in the no-code industry

53:55 - Moderation challenges in community

1:01:29 - advice for people who are into data and community

1:10:08 - What’s the next challenge for Jillian?

🤙🏻 Where to find Jillian Bejtlich - https://www.linkedin.com/in/jillianbejtlich/

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20

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🤙🏻 About the Guest - Jason Baumis the Director of Community at Sauce Labs &host of the Test Case Scenario, AI Time Journal and Retail Adventures Podcasts.

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

00.00 - Introduction to the podcast

03.19 - What is Sauce Labs and why community?

06.25 - Inception of the dev community

08.40 - Questions you need to ask before starting a community

13.02 - Initiatives Sauce Labs took to launch their community

15.17 - How creating content changed the game

19.23 - Getting developers to engage within the community

24.54 - Role of media in community building

30.48 - How Jason ended up being a voice actor

32:39 - Values Jason embodies to keep the community’s spirit high

🤙🏻 Where to find Jason Baum - https://twitter.com/JasonEBaum1/

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20

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🤙🏻 About the Guest - Edu Giansante is the head of community at Persona, based in SF. Prior to Persona, he was the head of community for Wix, Dropbox, VMware and Zynga. He is also the founder of edublin, book author and a dog parent.

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

00.00 - Introduction to the podcast and the guest

02.45 - Running a E-Dublin and creating content

04.44 - How the community experience helped Ed build E-Dublin

10.08 - Learnings for community builders from content creators

13.30 - Creating timeless content and staying on the edge as a creator

16.52 - Strategy towards making community bigger than the community builder

20.07 - Edu’s experience of scaling Dropbox community - creating ambassadors and much more

25.48 - Incentivising super users in Dropbox community

30.29 - Some things that did not work at Dropbox

40.05 - Changing gears from Dropbox to Wix from a community standpoint

46.47 - Tips to look out for when you hire community managers

49.50 - Outro to the podcast

🤙🏻 Where to find Edu Giansante - https://www.linkedin.com/in/edugiansante/

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20

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🤙🏻 About the Guest - Jake McKee is the OG Community Guy. He’s been in space since 1996 which was a long time ago Jake. I was like 7yrs old. He played a pivotal role in building communities for big brands like LEGO, Apple, Southwest Airlines, Canon etc.

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps
00.00 - Introduction to the podcast and the guest

03.37 - Jake’s tale of community from 1996

07.05 - Educating the industry about community in 90s

12.54 - Pulling off in-person community events like a road show

20.19 - Building community in the early days

29.06 - Blending product and community world together

39.14 - Identifying champions in your community

46.48 - Incentivising the community members at Lego

55.28 - Building a product insights program for early stage brands

01.00.58 - Product first vs Community first company

01.09.57 - Building community to empower business

01.12.39 - Jake’s advice to young community builders

01.15.22 - Outro to the podcast

🤙🏻 Resources from the Podcast

Community approach where everybody goes home happy

🤙🏻 Where to find Jake mckee - https://www.linkedin.com/in/jakemckee/

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20

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