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Most law firms grow 3 to 5% a year. This one grew 100% in 2024. In this episode, Sasha Berson sits down with A.J. Bruning, co-founder of The Bruning Law Firm, who started his firm in 2016 with four people and has since built it into a nearly 100-employee operation closing in on $50 million. A.J. breaks down why his first big decision was getting himself out of practicing law entirely, how one unusual hire gave them a huge edge in Google Ads (you have to hear this), and how he cut average case time from 18 to 10 months. They also dig into the private equity wave now hitting the legal industry. Is your firm on PE's radar? It might be! Tune in now.

📰 About A.J. Bruning:

A.J. Bruning is the co-founder of The Bruning Law Firm, the personal injury practice he launched in St. Louis in 2016 alongside his father and brother, starting with just one paralegal and a handful of cases. A former prosecuting attorney who tried 30 jury trials in four years, A.J. shifted out of the courtroom to focus on the firm's marketing, technology, and operations. Under his leadership, the firm adopted the Entrepreneurial Operating System, built its own case management system on Salesforce, and has landed on the Inc. 5000 list of fastest-growing companies. Today he's focused on turning the firm's data into what he calls a "layer of intelligence" powered by AI.

👉 Sasha and A.J. explore:

— How A.J. stepped away from practicing law to do this — and how it set them on track to hit $50M.

— How adopting the Entrepreneurial Operating System (EOS) made every department rigorously consistent

— Why buying leads across the entire state of Missouri (not just St. Louis) led to cheaper cases in less competitive markets

— How A.J. made an unusual hire to run Google Ads, and why it became one of their smartest recruits

— Why A.J. is building a "layer of intelligence" powered by AI on top of his firm's data

👉 Main Takeaways from the Episode:

— Audit your case data by stage. A.J. cut average case age from 18 months to 10 just by tracking it consistently.

— Map your BHAG backward. Write down where you want to be in five years, then work backward to today's systems, headcount, and marketing spend.

— Build a "layer of intelligence" on your data this quarter. Clean, organize, and centralize your data before layering AI on top of it.

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/

📞 Connect with A.J. Bruning:

• Website: https://www.bruninglegal.com/

• LinkedIn: https://www.linkedin.com/in/ajbruning/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Lawyers bill an average of just 1.8 hours a day. Where do the other 6 hours go? In this episode, Sasha Berson sits down with David Freeman, J.D., who has coached 10,000+ lawyers. David explains the single-most important skill you were never taught: how to turn relationships into revenue. He breaks down the "memory matrix" system to never lose a referral source, the "bio problem" costing lawyers new business, and the ChatGPT prompt to turn 2 referral sources into 10. BONUS: Hear the $100 bill trick that stopped millionaire partners from showing up late to meetings. Tune in today.

📰 About David H. Freeman:

David H. Freeman, J.D., is the founder of David Freeman Consulting Group and the creator of Lawyer BookBuilder®, an online training and accountability system built to turn lawyers into rainmakers. Over more than 30 years, he has trained and coached over 10,000 lawyers and worked with more than half of the Am Law 200. A member of the National Law Journal Hall of Fame, David has been voted the #1 business development coach and consultant in the U.S. for multiple consecutive years and has authored or co-authored 14 books on law firm growth and leadership. He's also the creator of BD Buddy, a gamified platform that sends lawyers weekly business development check-ins.

👉 Sasha and David explore:

— Why you must forget "success measures" (revenue) and focus on "progress measures" (the actions that drive it)

— David's "memory matrix" system to never lose track of a referral source

— The #1 thing your law firm bio is missing (it’s costing you new business)

— Why a quick video is far better than an email to build client relationships

— The $100 bill trick that stopped millionaire partners from showing up late to meetings

👉 Main Takeaways from the Episode:

— Audit your referral sources this month. If you have two or three, David's benchmark is to build toward ten over the next few years.

— Schedule one recurring block each week for a single business development habit, and track it with a simple yes/no check-in.

— Identify one relationship you've been managing entirely over email, and send a short video message instead this week.

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visithttps://growlaw.co/

📞 Connect with David H. Freeman:

• Website: https://davidfreemanconsulting.com
• LinkedIn:https://www.linkedin.com/in/davidfreemanconsulting

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/
• Instagram:https://www.instagram.com/grow_law/
• YouTube:https://www.youtube.com/@growlaw
• Facebook:https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (954) 620-5521

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Most law firm owners ask, "How do I get more clients?" This CEO asks, "Why am I losing the people already calling me?" In this episode, Sasha Berson welcomes Shireen Hilal, Founder and CEO of Maior Consultants, who grew one national firm's revenue by 20% and profits-per-partner by 30%. She exposes an uncomfortable truth: Most law firms drop the ball with intake after blowing thousands on ads. As she puts it, “Leaky buckets are an expensive way to gather water!" Shireen also reveals her one-page FAQ trick that instantly upgrades your client experience, and the genius move of hosting an intimate 6-person dinner that makes you the go-to lawyer across your entire market. Don’t miss this!

📰 About Shireen Hilal:

Shireen Hilal is not your typical consultant. She spent 10 years as an AmLaw100 litigator, then walked into some of the biggest professional services firms in the world, leading operations for a $1B KPMG division, driving growth at BDO, and serving as COO of a national law firm where she grew revenue by 20% and profits-per-partner by 30%. Today, she runs Maior Consultants (maior means "bigger" in Latin), helping law firms of every size (from 4-attorney boutiques to 300-lawyer organizations) build revenue, fix their profit margins, and achieve their most ambitious growth targets.

👉 Sasha and Shireen explore:

— The #1 intake mistake that scares away prospects in the first 30 seconds, after you've already paid to reach them.

— The one-page FAQ trick: How you can avoid getting chased by frustrated clients for answers on their case.

— The genius referral dinner strategy that costs nothing and works with just 2 employees.

— (Important!) The Four Seasons vs. Motel 6 question you must answer before spending another dollar on ads.

👉 Main Takeaways from the Episode:

— Audit your intake this week: have someone call your firm during business hours and test pickup rate, warmth, and ability to answer basic questions — then fix what's broken before spending another dollar on ads.

— Identify your top 3 referral sources and arrange a private dinner around them. Show up with a one-page branded FAQ they can hand to their clients.

— Run a profit margin reality check: if net profit is below 20%, map your top cost line items — labor, rent, marketing — and set a concrete goal to reach 30–40% within the next 12 months.

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/

📞 Connect with Shireen Hilal:

• Website: https://www.maiorconsultants.com/

• LinkedIn: https://www.linkedin.com/in/shireenhilal/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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What if you could DOUBLE your revenue in under 18 months? Get ready, we’re dropping the exact blueprint! In this episode, Sasha Berson sits down with Krystal Champlin-Gerage, consultant to 250+ law firms across the U.S. and Canada. Krystal and Sasha expose the leaky bucket that almost always drains your law firm revenue (can you guess what it is?), why you must hire B-players over A-players, and a clear $2M to $10M growth roadmap you can steal today. Bonus: Discover why 90% of her most successful clients hired someone else to run their firm. Tune in now.

📰 About Krystal Champlin-Gerage:

Krystal Champlin-Gerage is the CEO of RJH Consulting and one of the most sought-after law firm consultants in the country. Over the last 15 years, she has worked inside 250+ law firms across the U.S. and Canada (from solo practitioners to multi-million dollar firms) consistently helping them double revenue, plug operational leaks, and build businesses that run without the attorney at the center of everything. She is a Certified Executive Coach, DiSC Trainer, Emotional Intelligence Practitioner, and Six Sigma Lean certified. Her philosophy is simple: great law firms are built, not born.

👉 Sasha and Krystal explore:

— The "leaky bucket" problem that is bleeding your law firm dry.

— Why solo and small firms are sitting on revenue that's 1-2 years old, and how to go collect it.

— The 4-part formula for growing your law firm (planning, processes, people, profit).

— The exact $2M to $10M roadmap — leads, intake, client journey, and watching profit margins before scaling.

— Why 90% of Krystal's most successful clients hired someone else to run their firm.

— The #1 hiring trick: Why B-players are far better than A-players.

— Why you must hire a business advisor (or two), no matter how experienced you are.

👉 Main Takeaways from the Episode:

— Audit your intake today. Call your own firm. Fill out your own contact form. See how long it takes to get a response.

— Pull your aging receivables report. If you haven't looked at it recently, you're likely sitting on revenue that's 6, 12, even 24 months old that you can still go collect.

— Get an advisor. Not a friend, not a colleague, not another lawyer, but someone who has built businesses, knows numbers, and will tell you the truth.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Krystal Champlin-Gerage:

• Website: https://www.rjhconsulting.com/

• LinkedIn: https://www.linkedin.com/in/krystalchamplin/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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What if you could raise settlement values by 20-30% automatically? It’s possible! In this episode, Sasha welcomes Kenny Eliason, CEO of Quilia, who interviewed 100 attorneys before building Quilia. His genius AI tool eliminates PI's #1 headache: unresponsive clients who derail cases. Kenny reveals the "suffering data" that most demand letters miss (and Quilia catches), how his app saves case managers 2-4 hours every day in client-chasing headaches, and why firms with 3 case managers are now running efficiently with just 1. And yes! Quilia plugs into your existing case management system in minutes! Tune in now.

📰 About Kenny Eliason:

Kenny Eliason is the CEO and co-founder of Quilia. As a former case manager turned tech entrepreneur, Kenny spent nearly a decade in personal injury law, then built a successful marketing agency before going all-in on LegalTech. After interviewing 100 attorneys, he created Quilia: the AI client portal that automatically reminds clients about appointments, tracks their treatment, collects documents, and syncs everything back to your case management system. Quilia delivers an astonishing 20-30% higher settlement value, and 2-4 hours of saved staff time every single day.

👉 Sasha and Kenny explore:

— How Quilia reminds clients, tracks appointments, logs pain scores, and syncs everything to Clio and Filevine.

— The "suffering data" in every PI case that gets missed, and how Quilia captures it to add ~20-30% per settlement.

— Why firms with 3 case managers are now running with 1, and where that freed-up budget should go.

— Why solo attorneys are the biggest winners, and how Quilia lets them compete with firms 10x their size.

— Why "optimize or die" is not just a warning for PI firms. It's already happening and the clock is ticking.

👉 Main Takeaways from the Episode:

— Ask your top 3 case managers about their biggest daily frustration. If it’s client chasing, calculate the daily hours lost, then multiply that by your average hourly cost per employee.

— Head to Quilia.com and book a free 12-minute demo to see if Quilia is the right fit for your firm.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Kenny Eliason:

• Website: https://www.quilia.com/

• LinkedIn: https://www.linkedin.com/in/kennyeliason

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Your best cases are hiding... in your referral network! In this episode, Sasha Berson sits down with Delisi Friday, Founder of First Call Friday, who scaled a PI firm from 7 to 8 figures and grew staff from 3 to 30, with ZERO ad spend. How? She engineered referrals! Delisi reveals the 4-part referral system your law firm needs, the 5 lawyers you must have in your network, and why "November is the new December" to send holiday cards (this is game-changing). BONUS: Hear how lawyers are making MORE money from rejected cases. Tune in now.

📰 About Delisi Friday:

Delisi Friday has been helping law firms grow since she was 15. Her father, a trial lawyer with 200+ trials to verdict, had her spend her summers answering phones at his firm. That hands-on upbringing turned into a 20-year legal career where she scaled a boutique PI firm from 7 to 8 figures and 3 to 30 staff through referrals alone. She has worked in four 8-figure businesses, 3 of them law firms, and helped build a company to $50M in 18 months. Today, as Founder of First Call Friday and host of the From Coffee to Cases podcast, Delisi trains lawyers across the country to turn their network into a robust referral machine.

👉 Sasha and Delisi explore:

— Why "November is the new December", and how this timing trick ensures you never get lost in the crowd.

— The 5 lawyers every attorney must have in their referral network (+ the practice area that generates the MOST referrals).

— The FREE app that hands out lawyer referrals every single week (almost nobody in legal is using this).

— The exact script to stay in touch with 100 referral partners without sounding salesy, pushy, or desperate.

— How the cases you reject today could actually become a huge revenue stream (yes, really!)

👉 Main Takeaways from the Episode:

— Open the Nextdoor app and search "lawyer" or "attorney." Respond to anyone asking for a recommendation in your practice area and city. It's free and takes 10 minutes.

— Pull your last 90 days of rejected cases and identify which ones qualify for a shared attorney fee referral. Call those lawyers today, refer the cases, and start building a second revenue stream.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Delisi Friday:

• Website: https://www.firstcallfriday.com/

• LinkedIn: https://www.linkedin.com/in/delisifriday/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Legal Marketing, Law Firm Growth, Business Growth, Legal Industry Insights

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Every PI law firm sounds exactly the same. “No fee till we win. We're the best.” Guess what? Clients don’t care! In this episode, Sasha Berson sits down with Stuart Foster, Co-Founder of Law Firm Fractional CMOs, who reveals his 3-step framework to find your TRUE differentiator or “your unique color jacket.” He breaks down the marketing strategy that took one firm from 30 to 600 qualified leads in 9 months, and why 40% of your marketing budget is being wasted. Bonus: You must hear his intake horror stories of one lawyer taking his own calls, and another redirecting them to untrained offshore speakers. Tune in now.

📰 About Stuart Foster:

Stuart Foster is not your typical marketing guy. As former VP of Global Brand Marketing at Hilton and CMO of Topgolf, he's driven hundreds of millions in revenue for some of the world's most iconic brands over his 30+ years in business. Today, as Co-Founder of Law Firm Fractional CMOs, he's bringing that same Fortune 500 firepower to law firms, helping them build robust growth engines, slash wasted spend, and stand out in a “sea of sameness.” He’s taken firms from 30 to 600 qualified leads in 9 months, and is committed to ensuring you achieve success in your own firm.

👉 Sasha and Stuart explore:

— His 3-step process to find your TRUE differentiator that competitors can't copy.

— The "pay peanuts, get monkeys" philosophy… why trying to save money with a junior marketer is costly!

— How 40% of your law firm’s marketing budget is probably being wasted.

— How one firm signed 600 cases without spending a single extra dollar on marketing!

— The only KPI you must demand from your marketing team (Hint: It’s not “impressions” or “clicks”)

👉 Main Takeaways from the Episode:

— Pull up your last marketing report — if it shows impressions, clicks, and traffic but not leads and signed cases, you need to demand accountability from your team.

— Over the next 6 months, ask clients two questions: "Why did you choose us?" and "What would you tell a friend about us?" — the pattern in those answers is your differentiation point.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Stuart Foster:

• Website: https://www.lawfirm-cmo.com/

• LinkedIn: https://www.linkedin.com/in/hstuartfoster/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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“Why won’t private equity touch my law firm?” Because you may have nothing of value to sell! In this episode, Sasha Berson sits down with Jordan Couch, partner at Palace Law, who has acquired 6 law firms. His take is extremely BRUTAL: “Everything you have of value… cannot technically be sold.” Your clients can leave. Your lawyers can leave. And your “systems” are probably just in your head… meaning they’re worthless during an acquisition. Jordan exposes what buyers actually look for in 2026 (it’s surprising!). If you want to sell your law firm at a SERIOUS profit, press “Play” today.

📰 About Jordan Couch:

Jordan Couch is a partner at Palace Law and a plaintiff-side attorney who has acquired 6 law firms — giving him a rare, inside look at what actually makes a firm valuable! With 10+ years in practice, Jordan has built systems that allow his firm to scale, streamline operations, and convert clients with brilliant strategies like “one call hiring.” He’s the author of 411 Tips for Solo and Small Firm Lawyers and a recognized leader in the legal space, serving 8+ years in WSBA leadership roles. His mission: turn lawyer-run jobs into real, sellable businesses that buyers are eager to invest in.

👉 Sasha and Jordan explore:

— Why most law firms are NOT sellable, and the brutal reason “your talent and clients” don’t count as real value.

— How Jordan evaluated and acquired 6 law firms, and the exact strategy he used to turn their case pipelines into HUGE profit.

— The “gas pedal” problem: why most law firm marketing stops working the second you stop paying.

— The risk of employee turnover during acquisitions: why one firm lost everyone overnight while another retained its ENTIRE team!

— How to systematize what’s in your head (using AI) so your firm can grow and sell for a bomb even without you.

👉 Main Takeaways from the Episode:

— Decide today: are you going for more clients (volume) or higher-value clients (premium)? Then align everything (pricing, intake, marketing, client experience) to that one path.

— Review your intake process. Are you making prospects wait days to hire you? Create a script, train your team, and aim to convert qualified leads on the first call.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Jordan Couch:

• Website: https://www.palacelaw.com/

• LinkedIn: https://www.linkedin.com/in/jordanlcouch

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Most law firm owners NEVER scale past $1M. You can be the exception! In this eye-opening episode, Sasha Berson sits down with Andy Goldstrom, Managing Partner at Midcourse Advisors and author of Grow Like a Pro, whose clients grow at an average of 40% per year (that’s 8X the industry norm!). Andy breaks down the main reason why 96% of firms plateau before hitting $1M, how one client went from $20K to $200K/month in under 18 months, and why "doing everything" is the real saboteur of your growth. P.S. You do not want to miss Andy's blueprint for turning a $10M law firm into a $13M exit, by design, not by accident. Tune in now.

📰 About Andy Goldstrom:

Andy Goldstrom is the Managing Partner of Midcourse Advisors and now the lead advisor at Grow Law, where he helps law firm owners grow their practices quickly and profitably. A two-time Inc. 500 business owner, Andy built a real estate brokerage division from a single employee to 500+ with 30%+ margins, then took over and scaled a national recycling company before both companies were sold to Fortune 500 acquirers. He has hired over 500 people, run a $100M+ firm, taught entrepreneurship as a university professor, and spent the last decade coaching law firm owners to grow on average 40% a year — roughly 8x the typical pace. He's also the author of Grow Like a Pro, with a new edition built specifically for law firm owners releasing this week.

👉 Sasha and Andy explore:

— Why Andy's clients grow at 40% a year while most firms crawl at 3–5%

— The one-client focus that took a firm from $20K to $200K a month in 18 months

— Why only 4% of firms reach $1M, and just 1% sustain it past two years

— The 7-year service life cycle, and why getting "comfortable" is where your growth dies

— Why most law firm advisors are one-hit wonders, and what three real exits actually teach

— The lieutenant-vs-specialist test for spotting your next leader

— Why even great operators keep two advisors on call, never just one

👉 Main Takeaways from the Episode:

— Pick one core client type this quarter and pour your marketing, networking, and systems into it. Focus, not hustle, is what unlocks 40% growth.

— Run the "lieutenant test" on your team: a real leader says "I've got this — it's already underway," a specialist waits for instructions. Identify which you actually have.

— Start your exit prep now, not six months before you sell. Build the pipeline, systems, people, and succession plan an investor will pay a premium for.

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/

📞 Connect with Andy Goldstrom:

• Website: https://midcourseadvisors.com/

• LinkedIn: https://www.linkedin.com/in/andygoldstrom/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Are you using ChatGPT like Google? Big mistake. HUGE! In this episode, Sasha Berson sits down with Derek Weber, a 20+ year entrepreneur, to discuss how Derek applied AI in a highly strategic way to achieve a MASSIVE 30% top-line growth and add over $500K in profit in under 3 years. As Derek puts it, “AI is a genius-level intern with access to the greatest library.” Are you giving it a Post-It note or actually engineering your prompts? BONUS: See how AI can replace your $800/hr business advisor to scale your law firm so much faster. Press ‘Play’ now.

📰 About Derek Weber:

Derek Weber is a 20+ year entrepreneur, CEO of GBG Marketing, and founder of Lead With AI, where he helps leaders turn AI into their biggest competitive advantage. He specializes in building human-centric, AI-powered systems that reduce manual work by up to 80% and streamline operations. Under his leadership, his team achieved 30% revenue growth and added $500K+ in profit in under 3 years through strategic AI implementation. Derek leads a 12-month AI curriculum and is a sought-after speaker helping organizations move from scattered experiments to scalable, results-driven systems.

👉 Sasha and Derek explore:

— How to turn AI into a $800/hour business advisor for just $20/month, and use it to scale faster.

— How Derek applied a methodical AI system to achieve 30% top-line growth and add $500K+ in profit.

— Why most firms get generic, useless AI outputs, and the EXACT way to fix it using structured prompts.

— How to use the 10-80-10 framework to eliminate up to 80% of repetitive, non-client-facing work across your team.

👉 Main Takeaways from the Episode:

— Rewrite ONE AI prompt you use (email, intake analysis, report). Add: your firm type, target client, goal of the task, and exact output format (bullets, tone, length). You’ll see a massive jump in the quality of output.

— Pick ONE repetitive task your team does weekly (follow-ups, summaries, reports) and apply the 10-80-10 rule: spend 10% setting it up in AI, let AI do 80%, then refine the final 10%.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Derek Weber:

• Website: https://leadwithai.us/

• LinkedIn: https://www.linkedin.com/in/derekaweber

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Most law firms convert just 3% of their traffic… a few convert 11%! In this thrilling episode, Sasha Berson sits down with Daniel Steinberg, founder of LawBrokr, a phenomenal platform that replaces boring, high-friction “Contact Us” forms with a unique, high-converting conversational intake experience. The result: A 5X lead growth! Daniel explains how his conversational workflow is inspired by (yes!) TikTok and Instagram quizzes to get more prospects to engage! BONUS: He also reveals how to pinpoint EXACTLY where leads drop off. Are you serious about signing more cases? Watch now.

📰 About Daniel Steinberg:

Daniel Steinberg is the founder and CEO of LawBrokr, a legal tech company helping law firms unlock more signed clients from the website traffic they already have. Since launching in 2021, he has helped firms boost conversions from 3% to 11% through smarter digital intake. A former partnerships leader at Clio, with experience at EY and Influitive, Daniel built LawBrokr after drawing inspiration from TikTok, Instagram quizzes, and e-commerce brands. Based in Toronto, he’s also a sports fanatic, coffee lover, and entrepreneur passionate about smarter growth.

👉 Sasha and Daniel explore:

— How to boost your website conversions from 3% to 11% without buying more traffic.

— Why outdated “Contact Us” forms create high bounce rates, poor data, and dead-end consultations.

— Why LawBrokr uses TikTok, Instagram quizzes, and e-commerce psychology to get more prospects to engage.

— How to pinpoint EXACTLY where leads drop off on your website.

— How your firm can go live with this brilliant intake system in as little as 72 hours.

— How Law Broker standardizes digital intake across every marketing channel: PPC, social, Avvo, Google My Business, your website.

👉 Main Takeaways from the Episode:

— Audit your intake flow today: If your contact form is confusing or repetitive, simplify it into short step-by-step questions.

— Track where leads are dropping off: Review your website analytics to see where prospects abandon the process (landing page, form start, form completion, call click, etc.).

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Daniel Steinberg:

• Website: https://www.lawbrokr.com/

• LinkedIn: https://www.linkedin.com/in/dsteinberg9?originalSubdomain=ca

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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How do you go from 0 to 300+ cases in just 26 months? Break the rules! In this episode of the Grow Law Podcast, Sasha Berson sits down with Lee Rudin, founder of Rudin Law and creator of the “Get Rude” brand. Lee breaks down why referrals alone are risky, why you should invest at least ~10K in ads to see results, and (yes!) his #1 trick to LOWER client acquisition costs. Lee also shares a story about how being called an “ambulance chaser” made him create one of his BEST social media campaigns ever. Tune in now.

📰 About Lee Rudin:

Lee Rudin is the founder of Rudin Law and the force behind the bold “Get Rude” brand. Based in New Orleans, he grew from 0 to 300+ cases in 26 months by moving away from traditional SEO and PPC-heavy strategies and going hard on bold branding and social media. Known for his unconventional approach, Lee helps clients fight back, and shows lawyers how to ditch “spray and pray” marketing and build a unique brand that brings in cases.

👉 Sasha and Lee explore:

— Why it’s not worth investing in paid ads unless you can commit ~$10K/month.

— How being called an “ambulance chaser” turned into one of Lee’s BEST marketing campaigns.

— How Lee went from 15 to 30+ cases a month with bold social media content.

— Why referrals are RISKY and what you need instead to build a predictable, scalable case flow.

— How branding (i.e., showing your face and message over and over) lowers your cost per case over time.

👉 Main Takeaways from the Episode:

— Before hiring a PPC vendor, write this down: cost per case, monthly budget, and expected return. Then ask your agency: “Can this realistically work within my budget?” If the answer is vague, proceed with caution.

— Choose one (social, PPC, referrals) and commit. If it’s social: post consistently and don’t worry about being too professional.

— Take a common criticism or stereotype in your industry and flip it into content (like Lee’s “ambulance chaser” video). Don’t play it safe.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Lee Rudin:

• Website: https://www.getrude.com/lee-rudin/

• LinkedIn: https://www.linkedin.com/in/leerudin

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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This is the kind of growth 99% of law firms only dream of! In this episode, Sasha Berson chats with Josh Schmerling, co-founder of LawPro.ai. His impressive AI tool helped take his firm from 200 to 1,000+ active cases! It also cuts time on desk by 20–30% and uncovers tiny “nuggets” in medical records (sometimes one sentence) that can dramatically increase case value! You’ll hear how his team stopped doing low-value work (like reading records all day) and started calling clients more and stacking those referrals. This episode will change the game. Tune in now.

📰 About Josh Schmerling:

Josh Schmerling is a partner at Zirkin & Schmerling, and the Co-founder of LawPro.ai. He’s recovered tens of millions for clients and scaled his firm from just 200 to 1,000+ active cases. Named a Super Lawyer and National Trial Lawyers Top 40 Under 40, Josh brings serious courtroom credibility and sharp business insight. Today, he helps PI firms use AI to move cases faster, increase value, and grow smarter.

👉 Sasha and Josh explore:

— The #1 AI tool to spot “hidden nuggets” in medical records (one missed sentence can significantly affect case value).

— How to cut time on desk by 20–30%, and use that time to call clients more.

— The brilliant move to unlock an ENORMOUS number of referrals without increasing marketing spend.

— The before/after: going from ~200 active cases to 1,000+ without proportional cost increases.

— Why relying on co-counsel can drain ~40% of your profits (and what to do instead).

👉 Main Takeaways from the Episode:

— Inquire about LawPro.ai today and test if it can help you reduce case handling time and uncover hidden value in your files faster.

— Reassign one team member from admin work to client communication (calls, updates) and track referral changes over 60 days.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Josh Schmerling:

• Website: https://www.lawpro.ai/

• LinkedIn: https://www.linkedin.com/in/josh-schmerling-287489ab/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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You’re making some HUGE client relationship mistakes… and losing referrals! In this episode, Sasha Berson sits down with highly acclaimed speaker Barb Betts, who has 23+ years in business and leadership. After building a 7-figure business with zero ads, Barb shares simple, repeatable systems to drive consistent introductions. She also explains why EVERYONE in your firm (even your receptionist!) is in sales and how to train them to close deals. Tired of stressing about business? Tune in now.

📰 About Barb Betts:

Barb Betts is a human connection expert, keynote speaker, and CEO with 23+ years of experience in business. She built a 7-figure business with zero ads or cold outreach… just authentic, trust-based connections. As the author of The Relationship Advantage and speaker for brands like Fidelity and LVMH, Barb teaches leaders how to generate referrals, grow faster, and build influence through genuine human connection.

👉 Sasha and Barb explore:

— The 5x5 rule: Send 5 daily messages to 5 of your best clients.

— A brilliant (non-awkward) way to connect with old contacts

— How even 3 referral partners can produce ~40 cases/year

— Why everyone in your firm (even your receptionist) is in sales

— Why Facebook is the easiest place to find the best “referring type people”

👉 Main Takeaways from the Episode:

— Reach out to 5 referral partners daily (use Barb’s 5x5 rule) to stay top of mind

— Post this on Facebook: “Planning a trip to [destination] — any recommendations?” The people who respond are “referring type people” even for attorneys!

— Train your team to spot key moments in clients’ lives (loss, wins, milestones) and respond with thoughtful gestures immediately

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Barb Betts:

• Website: https://barbbetts.com/

• LinkedIn: https://www.linkedin.com/in/barbbetts/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Thinking of starting a podcast? This is your sign! In this episode, Sasha Berson chats with Robert Hanna, the founder of the UK’s #1 legal podcast, Legally Speaking. Robert breaks down how to pick a great niche, and how he reached an audience of 7,000 lawyers on his first episode! Today, Robert has grown his show to reach 6,500 cities and attract $5 billion in sponsors. He’s THE guy to listen to! With the threat of AI looming, you must personal brand. What better way than with a podcast? Watch now.

📰 About Robert Hanna:

Robert Hanna is the host of Legally Speaking, the UK’s #1 legal podcast, reaching 6,500 cities. As a specialist in legal careers, Robert seeks to inspire, entertain, and educate his audience on the nuances of the legal world. He has secured major sponsorships worth $5 billion from companies like Clio, and now advises firms worldwide on how to dominate their niche through innovation and community.

👉 Sasha and Robert explore:

— How Robert reached 7,000+ lawyers on his very first episode.

— How to pick a great niche (or topic of influence) for your podcast.

— The 30-minute recording trick that creates 6 months of content!

— Why social media is “rented land” and where you must take your audience instead.

— How AI is taking jobs and why starting a podcast is vital to building your personal brand.

— Why waiting is a mistake. Start your podcast now, before you feel "ready."

👉 Main Takeaways from the Episode:

— Claim your podcast name and buy the domain.

— Record one 15-minute video answering a top client FAQ. Split it into 5 social clips.

— Identify 10 non-competing attorneys. Invite one to a "15-minute spotlight" interview to expand your reach and leverage their audience.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Robert Hanna:

• Website: https://legallyspeakingpodcast.com/

• LinkedIn: https://www.linkedin.com/in/roberthanna/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Watch out… you’re losing clients to ChatGPT! In this episode, Sasha Berson sits down with Austin Brittenham, co-founder of 2nd Chair, to break down his insanely cool legal AI tool, Relay. This lets you deploy a private, branded AI in just 30 minutes to answer "quick questions" from clients. Today, most clients rush to ChatGPT and never reach you. With Relay, you’ll capture them in your very own secure AI ecosystem. Law firms can scale to 200+ active cases without popping $100,000+ for a new associate. Tune in now.

📰 About Austin Brittenham:

Austin is an attorney and the co-founder of 2nd Chair, a company that is rapidly bridging the gap between high-level lawyering and cutting-edge technology. His team built Relay, a virtual assistant that evolved into a branded client communication, automated response, and billable AI workflow platform. Now, clients can get quick answers and press a button to send you their business. Austin is on a mission to help owners work faster, protect their time, and generate net-new revenue.

👉 Sasha and Austin explore:

— How to get your own branded AI to capture “quick questions” from clients.

— Why using free tools like ChatGPT is a risky game for lawyers.

— How to scale to 200+ active cases without the overhead of a new $100k associate salary.

— A quick guide to deploy Relay in 30 minutes.

👉 Main Takeaways from the Episode:

— In your current AI tool, confirm if your prompts are being used for model training. If so, stop feeding it client-specific data.

— Go to www.2ndchair.ai to book a demo for Relay. This handles secure, branded client communication, automated responses, and billable AI workflows, all for $500 per seat per month.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Austin Brittenham:

• Website: https://www.2ndchair.ai/

• LinkedIn: https://www.linkedin.com/in/abrittenham/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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This is unheard of growth, but it’s VERY possible. In this episode, Sasha Berson sits down with Andy Goldstrom, Managing Partner at Midcourse Advisors, whose clients grow at an average pace of 40% per year (not a typo!). He explains why most law firm owners are stuck at $2-3 million, why hiring A-players is your biggest mistake, and why your intake process is crushing your growth. P.S. You do NOT want to miss how even a modest-sized law firm can create a $10 million exit. Tune in today.

📰 About Andy Goldstrom:

Andy Goldstrom has done what most business advisors only talk about: he built two companies from the ground up, landed them both on the Inc. 5000 list, and sold them to Fortune 50 buyers. Now, as Managing Partner of Midcourse Advisors, he's channeling 20 years of experience into one mission: helping law firm owners grow at an astonishing rate of 40% per year. Andy has hired over 500 people, maintained a 98% employee retention, and knows what it takes to scale a business without losing your team — or your mind.

👉 Sasha and Andy explore:

— The exact formula used by smart law firms that grow at 40%.

— Why hiring B players is far better than hiring A players.

— Why your intake process is likely broken… and silently eating away at your growth.

— How a "modest" law firm, set up right, can become a $10 million exit.

— Why the best time to plan your exit is right now — even if you're 20 years away from it.

👉 Main Takeaways from the Episode:

— Block one hour this week to write your firm's 3-year vision: revenue target, team size, services. Then schedule a team meeting and share it with your staff.

— Schedule individual check-ins with every person who reports to you this month. Ask them about their growth, their challenges, and what they need from you.

— Go to your next networking event with a target list. Pick 3 specific people you want to connect with, do your homework on them in advance, and follow up within 24 hours.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Andy Goldstrom:

• Website: https://midcourseadvisors.com/

• LinkedIn: https://www.linkedin.com/in/andygoldstrom/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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What if we told you… you’re significantly overpaying on your tax bill? In this episode, Sasha Berson sits down with Moshe Amsel, CPA, enrolled IRS agent, and tax strategist, for a jaw-dropping conversation about how high-earning attorneys are legally slashing their tax bills (some by as much as $250,000!) and building generational wealth. Moshe breaks down the strategies most CPAs have never heard of, and drops eyebrow-raising insights on how Donald Trump was able to tell the world, “I pay $0 in taxes.” How much are YOU leaving on the table every single year? Watch now.

📰 About Moshe Amsel:

Moshe Amsel is the brilliant founder and CEO of Profit with Law, on a mission to empower law firm owners to build significant generational wealth. He has spent decades helping high-earning attorneys like you legally slash their tax bills and see tremendous success in growing their business. Inspired by his grandfather (a Holocaust survivor who built generational change for 36 grandchildren), Moshe brings a powerfully personal approach to helping lawyers keep more of what they earn, forging a legacy they can pass on.

👉 Sasha and Moshe explore:

— The critical difference between a CPA and a tax strategist (confusing the two is costing you).

— The Augusta Rule: how to turn $52,000 of personal expenses into a legal business deduction.

— The advanced “partnership strategy” that lets you walk away with $250K in tax savings.

— Why waiting until November to think about taxes could cost you 5-10 tax savings options.

— How to legally pass tax-free money to your children and set them up for life.

— The real reason building assets (not maximizing your income) is the move every attorney needs to make.

👉 Main Takeaways from the Episode:

— Google "Augusta Rule" and calculate how many days per year you host meetings or events in your home. That number multiplied by your home's daily rental value is money you're currently leaving on the table.

— If you're earning over $494,000 as an attorney, ask a tax strategist this week whether you're losing your QBI deduction.

— Open a Roth IRA for your child this week. If they're earning any income — even working in your business — they're eligible.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Moshe Amsel:

• Website: https://www.profitwithlaw.com/pwl-about

• LinkedIn: https://www.linkedin.com/in/mosheamsel/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Your margins are shrinking fast. Your associate is about to become… AI! In this episode, Sasha Berson sits down with Colin Levy, a 17-year legal tech expert, for an eye-opening conversation about how AI is rattling the legal world, shrinking profit margins, and threatening legal jobs. Colin gives law firm owners a jarring wake-up call: “The fastest way to become LESS in demand is to pretend the world isn’t changing.” How do you plan to stay relevant over the next 3–5 years? This episode is your wake-up call! P.S. It isn’t doom and gloom. Think of it as pessimistic pragmatism. Watch now.

📰 About Colin Levy:

Colin Levy is a brilliant legal technology expert, educator, and General Counsel of Malbek who helps legal professionals make sense of rapidly changing technology. With over 17 years in legal tech, Colin specializes in translating complex tools into practical strategies that law firms can actually use. He’s the author of The Legal Tech Ecosystem, co-author of CLM for Dummies, and editor of the Handbook of Legal Tech. Colin regularly speaks to law firms, in-house teams, and professional organizations on AI and the future of legal work.

👉 Sasha and Colin explore:

— How junior associate work is already disappearing as AI takes over legal research, drafting, and routine case tasks.

— The #1 reason your law firm tech adoption will fail (Watch out for the “T” word)

— How most firms only use ~20% of their practice management software (like Clio), leaving profits on the table.

— How backend software (intake, billing, workflow, client portals) will free lawyers to focus on higher-value work.

— The biggest advantage in an AI-driven legal world: operational discipline paired with human relationships.

👉 Main Takeaways from the Episode:

— Map your client intake from first contact to signed agreement. Cut one step that creates friction or delays in onboarding.

— Assign one person to own tech adoption in your firm. Schedule a live training session instead of sending another tutorial link.

— Write down one skill you’ve avoided learning because it feels uncomfortable. Spend 30 minutes on it this week.

📞 Connect with Colin Levy:

• Website: https://www.colinslevy.com/

• LinkedIn: https://www.linkedin.com/in/colinslevy/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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How did one lawyer go from a silent phone to a wildly successful probate firm? Come find out! In this episode, Sasha Berson chats with Darren Findling, brilliant founder of The Probate Pro. They talk about his journey from working in a tiny closet office to leading one of the most successful probate firms in the U.S. Darren breaks down his growth formula: skipping billboards and consumer ads, building a B2B referral engine instead, and focusing on real, authentic relationships. His approach to “making the phone ring until it smokes” paid off big time! Tune in now.

📰 About Darren Findling:

Darren Findling is the highly accomplished founder and President of The Probate Pro. With a legal career spanning over 30 years, he has built one of the most successful probate firms in the United States by combining an “always learning, always-on” leadership style, a referral-driven growth model, and a deep interest in people. Darren has been featured in The New York Times, The Wall Street Journal, and The View, and his firm has been recognized by Law Firm 500 as one of the fastest-growing law firms in the country from 2017 to 2019.

👉 Sasha and Darren explore:

— How billboards, radio, and consumer ads cost more than the case itself (and why B2B referrals are better!)

— How not to let ego kill your business: pick a name after your service (e.g., Probate Pro), not yourself.

— The #1 leadership mistake: assuming the best lawyers make the best managers.

— How AI is now the arbiter of knowledge. Make up for this with genuine relationships (this can’t be outsourced, only DIY’ed)

👉 Main Takeaways from the Episode:

— Pick one professional referral partner (CPA, attorney, realtor, financial advisor) and book a coffee meeting with them this week. Ask how you can support their business first.

— Write down the one idea you’ve been avoiding because it’s uncomfortable (asking for referrals, following up, speaking up). Do it this week.

— Identify one leadership role currently filled by a lawyer that should be filled by a non-lawyer operator.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Darren Findling:

• Website: https://theprobatepro.com/

• LinkedIn: https://www.linkedin.com/in/darren-findling

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Are you wildly busy? That might not mean you’re wildly successful! In this episode, Sasha Berson sits down with Phyllis Sisenwine, a 25+ year pioneer in lawyer business coaching. Together, they break down what separates a law firm owner making $400,000 from a law firm CEO making over $1 MILLION. Explore how those top “CEO” lawyers use delegation, referrals, and speaking engagements to scale faster. We can confirm: It is possible to get more clients without sacrificing your personal life. Tune in now.

📰 About Phyllis Sisenwine:

Phyllis Sisenwine is a Master Certified Coach (MCC). She has spent more than 25 years helping lawyers build more profitable and better-run law firms. She works with solo attorneys and law firm owners on business development, delegation, referrals, and time management. Phyllis is also a nationally recognized motivational speaker, the author of Market You Must, and a frequent radio and TV guest. She is renowned for her high-energy, hands-on coaching style.

👉 Sasha and Phyllis explore:

— How to spot $25/hour tasks and delegate them so you can focus on $300/hour work.

— The “lady in red” branding lesson that created unexpected business opportunities.

— Why alumni networks and bar associations are HUGE gold mines for business.

— How TOP attorneys leverage speaking engagements (free ones!), referrals, and one-on-one meetings.

— Why “meeting with yourself” is the most profitable habit you can develop.

👉 Main Takeaways from the Episode:

— Pick one growth channel (speaking gigs, building referral pipelines, or 1:1 meetings with potential clients and partners) and schedule it weekly. Consistency is vital.

— Identify $25/hour tasks and delegate them so you can spend time on $300/hour work.

— Block 2 hours every week for uninterrupted thinking time to map your law firm’s growth plan.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Phyllis Sisenwine:

• Website: https://powerfulcoaching.com/

• LinkedIn: https://www.linkedin.com/in/phyllissisenwine

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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The future is bright (but terrifying). Are you ready for the next 3 years? In this eye-opening episode, Sasha Berson interviews CJ Advertising CEO Micki Love (a 32-year legal industry veteran). They discuss how AI will completely revolutionize the client attraction game come 2028. Find out where AI crushes it with marketing and intake, and where authentic human connections still rule supreme. Micki also reveals the COSTLY mistake most firms make with 60% of their leads. Future-proof your law firm. Tune in today.

📰 About Micki Love:

Micki Love is the talented CEO & President of CJ Advertising and a 32-year legal industry veteran. She started her career as a runner at a small personal injury firm in Kentucky and rose to become COO, helping scale the firm to 175+ employees across multiple states. After advising law firms nationwide through Vista Consulting, Micki joined CJ Advertising in 2018, where she now leads strategy, growth, and client success.

👉 Sasha and Micki explore:

— How AI is reshaping intake, operations, and client attraction (and where authenticity still shines).

— Why referrals continue to outperform every marketing channel.

— The “100-touch-point” strategy smart firms use to get remembered.

— The very costly mistake most firms make with 60% of their leads.

— How smaller firms can now catch up to “800-pound gorillas” using content, visibility, and smarter systems.

👉 Main Takeaways from the Episode:

— Stop ignoring rejected leads. Build a simple nurture system (email + text + check-ins) for the 60% who don’t become clients today.

— Strengthen your referral engine: add post-case follow-ups, anniversary messages, and client surveys.

— Create authentic content (avoid AI avatars). Record short videos answering real client questions and share them across platforms.

— Don’t rely on one channel. Use at least 8 to 12. Grow your visibility across referrals, email, video, community presence, SEO, and more.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Micki Love:

• Website: https://www.cjadvertising.com/

• LinkedIn: https://www.linkedin.com/in/milove

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Is a 20-25% profit margin only a dream? Not for the top firms! In this episode, Sasha Berson sits down with fractional CFO Ryan Kimler to figure out what separates “meh” firms from the 4% that cross $1 MILLION. Ryan explains how smart owners reverse-engineer their growth, starting with their take-home pay. They dig into some math (it’s fun, we promise), like payroll, overhead, and marketing, to hit that golden 20–25% profit margin. Tune in today.

📰 About Ryan Kimler:

Ryan Kimler is the founder of Net Profit CFO, with a highly impressive track record. He partners with law firm owners to increase net profit margins by 52%+ and unlock 6 figures in additional owner distributions — often within 90 days! Ryan is also the creator of the Profit Clarity Blueprint™, a system built to replace reactive financial decisions with clear profit targets, cashflow forecasting, and CEO-level visibility. You can find Ryan at The Legal CFO podcast, where he teaches lawyers how to run firms that actually pay them back.

👉 Sasha and Ryan explore:

— Why only 4% of businesses cross $1M — and how to model a profitable, scalable firm after them.

— Why start with take-home pay, then reverse-engineer your profit, staffing, and revenue.

— Ryan’s law firm benchmarks: ~20% overhead, ~45% payroll, and 10–15% marketing.

— Why your billable staff must generate 3–5x their total compensation.

— Why chasing revenue without profit margin backfires ($1M more work can mean just $13K in profit).

— The CEO shift that creates 7-figure law firms.

👉 Main Takeaways from the Episode:

— Audit your expenses using Ryan’s benchmarks: aim for ~20% overhead, ~45% payroll, and 10–15% marketing to unlock 20–25% profit.

— Run the ROI test: every billable team member should generate at least 3–5x their total compensation.

— Shift into CEO mode: block weekly “thinking time” on your calendar to focus on strategy, systems, and growth (not cases).

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Ryan Kimler:

• Website: https://netprofitcfo.com/

• LinkedIn: https://www.linkedin.com/in/ryankfinancialclarityllc/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Be lazy. Grow your law firm like crazy! In this episode, Sasha Berson sits down with the “CEO whisperer”, Cameron Herold, who helped a business scale from $2M to $106M in just 6 years! Cameron explains why most founders get trapped doing work they hate, what to delegate using a BRUTAL thought experiment, and why every successful firm has a CEO and COO. Serious about growing without the stress and exhaustion? Tune in today.

📰 About Cameron Herold:

Cameron Herold is the wildly talented founder of the COO Alliance and host of the Second in Command Podcast. He’s often called the “CEO Whisperer” — the guy leaders call when their company is growing fast and starting to feel messy. Cameron helped scale 1-800-GOT-JUNK from $2M to $106M in 6 years, then spent the years after teaching CEOs and COOs how to grow without burning out. He’s written 6 best-selling business books, spoken in 29 countries, and teaches leaders how to step out of the way and let their firms grow without them.

👉 Sasha and Cameron explore:

— How delegating low-value work yields better decisions at the top.

— What the 2-hour rule is: If you could only work 2 hours a day, what would you focus on?

— How to split vision and execution. This CEO–COO advantage is your biggest growth accelerant.

— Why hiring a strong operator pays for itself within the first few months… even with a $240K salary!

— Why firms that scale too fast are forced into painful turnover later.

👉 Main Takeaways from the Episode:

— Run Cameron’s 2-hour thought experiment: if you only had 2 hours a day to work, decide exactly what stays on your plate.

— Separate vision from execution: Assign one person full ownership of bringing your ideas to life (even if that starts part-time).

— Reframe how you look at senior hires. Evaluate their impact after the first payroll, not the first year.

— Block weekly thinking time on your calendar and treat it as non-negotiable work.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Cameron Herold:

• Website: https://cameronherold.com/

• LinkedIn: https://www.linkedin.com/in/cameronherold/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Do you panic when leads aggressively drop? One lawyer lost 160 leads/per month, and grew his revenue by 59%! In this episode, Sasha Berson and Eric Gros-Dubois bust the myth that “more leads = more money”. Eric breaks down how AI is replacing low-level legal tasks (for the better!), how he masterfully delegates client acquisition to his team, and the top 3 “AI-proof” skills he urges every young lawyer to develop ASAP. Tune in today!

📰 About Eric Gros-Dubois:

Eric Gros-Dubois is a highly skilled business and corporate lawyer, and the Founder of EPGD Business Law, a Miami-based firm built for ambitious entrepreneurs. Armed with both a JD and an MBA, Eric thinks like a business owner first and a lawyer second. Since launching EPGD in 2013, he’s helped hundreds of clients navigate growth, risk, and complex legal decisions in an increasingly competitive market. Eric is also a highly sought-after speaker on next-gen law firm strategy, profitability, and the future of the legal world.

👉 Sasha and Eric explore:

— How losing low-quality leads can actually increase revenue.

— How raising retainers from $1,000 to $7,500 eliminates low-profit clients.

— How Eric broke founder dependence by shifting 30% of client acquisition to his team.

— The simple framework Eric uses to ensure every attorney covers salary plus ~$10,000/month in overhead before profit.

👉 Main Takeaways from the Episode:

— Audit the last 30 days of leads by source and identify which channels actually produced profitable clients.

— Raise your minimum retainer (or package price) and watch how client quality, stress, and closing conversations improve.

— Write down the true monthly cost per attorney (salary + overhead) and stop negotiating compensation without that number in front of you.

— Shift at least one client acquisition responsibility off yourself this quarter by incentivizing your team to bring in new business.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Eric Gros-Dubois:

• Website: https://www.epgdlaw.com/

• LinkedIn: https://www.linkedin.com/in/ericgrosdubois/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Most law firms stall below $3M due to shockingly avoidable mistakes! In this episode, Sasha Berson welcomes close friend and colleague Mary Grinnan, a law firm growth expert, who speaks with 300–400 law firm owners every single year. Mary breaks down the winning traits of $3M+ firms, and the hidden trap keeping the rest from scaling their revenue. Is this you? Tune in now or risk everything in 2026.

📰 About Mary Grinnan:

Mary Grinnan is a brilliant law firm growth specialist who has spoken to thousands of law firm owners and is now privy to every growth mistake in the book. As a senior advisor at Grow Law and Comrade Digital Marketing Agency, she’s guided 500+ firms through critical growth decisions, helping them escape their growth traps and break past that crucial $3M revenue threshold.

👉 Sasha and Mary explore:

— Why firms that start too modestly with their marketing end up paying more

— The clear behavioral edge of law firms that break $3M in revenue

— Why you’ll stay stuck in “hair-on-fire” mode if you don’t understand your lead-to-case math

— The one-year mistake that lets your competitors pull ahead

— Why building a sellable firm changes every growth decision you make

👉 Main Takeaways from the Episode:

— Identify whether you’re acting like a lawyer running cases or a business owner building an asset — decide which one you want to be

— Stop delaying “uncomfortable” decisions; write down the one move you’ve been avoiding and set a 30-day deadline

— Schedule a strategy review with your marketing partner and set a clear plan from your current revenue to your next milestone

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Mary Grinnan:

• Website: https://growlaw.co/

• LinkedIn: linkedin.com/in/mary-grinnan-7470133a

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Eager to scale past $5M? It’s going to be stressful and deeply uncomfortable. In this episode, Sasha Berson sits down with Luis Scott of 8 Figure Firm Consulting, who’s helped 30+ firms jump from low 7 figures to $10M, $20M… and even $100M+. They break down 3 vital growth stages, why 50%+ growth should feel chaotic, and what you must change today if you want to scale to $10M. Tune in now.

📰 About Luis Scott:

Luis Scott is the founder of 8 Figure Firm Consulting, where he helps law firm owners break through growth ceilings and scale from low 7 figures to 8 figures and beyond. As a former managing partner and COO, Luis understands that real, meaningful growth is disruptive. He has personally helped 30+ law firms double, triple, and reach $10M–$100M+ in revenue.

👉 Sasha and Luis explore:

— Why most ambitious law firm owners stall at $2–$5M

— The 3 distinct growth stages, and why 50%+ growth is chaotic by design

— What actually breaks when firms scale fast: leadership, systems, sales, and control

— Why marketing may not be your problem… but sales or leadership is

— The hidden cost of breaking through to $10M+ revenue that no one warns you about

👉 Main Takeaways from the Episode:

— Define your growth stage (0–25%, 25–50%, or 50%+) and align your expectations for stress.

— Audit before increasing your marketing spend. If leads exist but conversions don’t, the issue is likely sales.

— Set your growth pace intentionally for the next year. Choose controlled growth (25–30%) or prepare for disruption if scaling faster.

— Get an outside business diagnosis. Most owners overvalue their firm’s health; an advisor will surface blind spots quickly.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Luis Scott:

• Website: https://www.8figurefirm.com/

• LinkedIn: https://www.linkedin.com/in/luisscottjr

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Scale too slow… and you stall. Scale too fast… and you break! Where’s the sweet spot? In this episode, Sasha Berson welcomes Mary Ellen Murrah of Vista Consulting to talk about org charts, mid-level leadership, and the systems your law firm needs to grow faster. You’ll discover how to create a strong accountability culture, build KPIs, and (as a bonus!) run a really cool “vacation test” for your employees. Watch now!

📰 About Mary Ellen Murrah:

Mary Ellen Murrah is a brilliant law firm strategist and Chief Strategy & Marketing Officer at Vista Consulting Team. Drawing on 16+ years of experience working with personal injury firms across the U.S., she helps owners resolve their intake breakdowns, build rock-solid leadership layers, and grow their firms with way more clarity and control.

👉 Sasha and Mary explore:

— Why most law firm owners struggle to scale (hint: a broken org chart is usually the culprit)

— How intake leakages are quietly destroying your marketing ROI

— The real meaning of “manage by numbers”: which reports actually matter

— Why mid-level leadership (COO, Director of Intake, HR) is your ticket to freedom and growth

— How to choose a sustainable growth pace (do not compare to the firm down the street)

👉 Main Takeaways from the Episode:

— Run the “vacation test.” Step away for a few days and track what breaks — that’s where your org chart needs fixing.

— Audit your intake conversion. Small improvements can dramatically lower your cost per signed case.

— Stop managing by gut feel. Identify 3–5 core numbers (intake, conversion, case flow) and review them weekly.

— Add one layer of leadership. Even a single mid-level role (intake, ops, or HR) can free up time and stabilize growth.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Mary Ellen Murrah:

• Website: https://vistact.com/

• LinkedIn: https://www.linkedin.com/in/maryellenmurrah/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Do you need massive budgets, billboards, or TV ads to grow? Not quite! In this episode, Sasha Berson sits down with Laura Ramos James, a brilliant Texas PI lawyer who built a multi–million dollar law firm on an initial $20,000/year marketing budget, and NO office or staff. Laura breaks down how Facebook groups, nonprofits, and identity-driven branding became her secret weapon to earning 6- and 7-figure cases.

📰 About Laura Ramos James:

Laura Ramos James is an award-winning personal injury attorney and founder of Ramos James Law. Recognized as a 2025 “Changemaker” and a multi-year Super Lawyers Rising Star, Laura has won hundreds of high-stakes injury cases — including multiple seven-figure recoveries — emerging as a trusted advocate for Spanish-speaking and disadvantaged communities across Texas.

👉 Sasha and Laura explore:

— How Laura grew a multi–million-dollar firm on a $20K budget with no office or staff

— How to land 6- and 7-figure cases through Facebook groups

— The identity-based marketing strategy that builds valuable connections

— How nonprofits are a powerful engine for brand visibility and referrals

— The shift from lawyer to CEO — and why your brand must outgrow you

👉 Main Takeaways from the Episode:

— Identify your identity groups (culture, hobbies, parent or faith circles) and start engaging with them.

— Spend 3–5 hours weekly in local Facebook groups correcting misinformation and answering questions.

— Partner with nonprofits and offer free education; small rooms often outperform big budgets.

— Build a multi-channel foundation early so your brand isn’t dependent on a single marketing source.

— Shift from “lawyer doing everything” to CEO building systems — delegate legal and admin work so your brand can scale.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Laura Ramos James:

• Website: https://www.ramosjames.com/laura-ramos-james/

• LinkedIn: https://www.linkedin.com/in/laura-ramos-james/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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AI was supposed to make life easier… so why is it burying some law firms? In this episode, Sasha Berson chats with law firm coach Brian Glass to expose the hidden downsides of AI: how it’s quietly killing your visibility, complicating SEO, and steering prospects toward competitors. But don’t panic. You’ll also learn how Brian’s firm generates 80% of revenue from one GREAT lead source, and (as a bonus!) how he lowers case acquisition costs.

📰 About Brian Glass:

Brian Glass is a personal injury attorney and partner at Ben Glass Law in Fairfax, Virginia. He has coached 100+ law firm owners, helping them build practices that deliver real profit, predictable referrals, and a better quality of life. Known for landmark results (including Virginia’s largest DUI punitive verdict), Brian’s mission is to help lawyers thrive inside and outside the office.

👉 Sasha and Brian explore:

— How to survive in a world where AI is rapidly shrinking visibility on Google.

— Why over-automation is killing trust by replacing humans a little too quickly.

— How 60% of cases and 80% of revenue could come from trusted relationships.

— Why low-budget SEO is a trap — $2,500 retainers rarely move the needle.

— If offline marketing is back: use simple tools like postcards, lunches, and advisory relationships to drive leads.

👉 Main Takeaways from the Episode:

— Audit your AI visibility with a tool like AI Grader to see whether tools like ChatGPT are recommending your firm.

— Call your own intake line (or have a friend do it) to check response speed, tone, and follow-through.

— Schedule referral lunches with high-trust professionals (chiropractors, doctors, CPAs).

— Review your client touchpoints and replace one automated or AI-generated interaction with a real human moment.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Brian Glass:

• Website: https://www.benglasslaw.com/

• LinkedIn: https://www.linkedin.com/in/fairfaxpersonalinjury/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Think you need more leads? Think again. In this episode, Sasha Berson connects with Michael Patrick Strauch, a leading legal sales expert, to expose the hidden gaps that are silently killing your signed case numbers. Michael breaks down how top firms consistently convert 2–3x more clients from the same lead flow by changing how their intake teams connect, communicate, and close.

📰 About Michael Patrick Strauch:

Michael is a legal sales expert who works exclusively with law firms on optimizing intake, consultations, and closing. As Partner at Your Practice Mastered, a firm founded in 2009 that has helped 1,000+ law firms scale, he trains non-attorney closers to consistently hit 65–85% set rates and 60–80% close rates. His mission: build law firms that grow without the owner carrying every role and every sale.

👉 Sasha and Michael explore:

— AI vs. human intake: when automation works and when it kills conversions

— Why most intake teams never ask the right questions

— The hidden cost of “hot transfers”… and what converts better

— How to rescue the 30% of prospects who book but never show

— Data every law firm must track weekly to stay profitable

👉 Main Takeaways from the Episode:

— Have intake build an emotional connection before scheduling the consult.

— Track set + close rates weekly and aim for 65–85% set and 60–80% close consistently.

— Implement a 10–12 touch follow-up workflow across calls, text, and email.

— Put trained non-attorney closers in charge of consultations.

— Use AI only to support reminders and routing — never as the first human touch.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Michael Patrick Strauch:

• Website: https://www.theclosingroom.com/

• LinkedIn: https://www.linkedin.com/in/michael-patrick-strauch-mps-28403864/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Most law firms are bleeding talent — especially women — because Big Law is still obsessed with 80-hour weeks. In this episode, Sasha Berson chats with Leslee Cohen, who built a powerhouse Chicago firm by hiring top lawyers with one shared deal-breaker: they refused to sacrifice life for their career. Big Law said no. Leslee said yes — and it changed everything. She reveals how her team delivers elite work, maintains sky-high retention, and has a culture people genuinely love.

📰 About Leslee Cohen:

Leslee Cohen is a brilliant corporate and M&A attorney with 30+ years of deal-making experience, including 20 years in Big Law on Wall Street. Today, she runs AllRise Legal Counsel — a fast-growing firm that pairs top-tier legal talent with a flexible culture that Big Law can’t compete with. Her mission: help founders raise capital, scale fast, and land life-changing exits, without the burnout.

👉 Sasha and Leslee explore:

— The main reason women leave Big Law, and how your firm can be the solution

— A zero-turnover hiring model that any firm can copy

— Why flexibility is now a competitive advantage in the legal world

— How to attract elite lawyers without paying Big Law salaries

— The culture shift that makes teams “go the extra mile” automatically

👉 Main Takeaways from the Episode:

— Audit your team’s flexibility needs (confidential 1:1 convos — ask what they actually need)

— Fix recognition gaps by implementing weekly shout-outs or wins

— Stop résumé-gap bias by recruiting on experience and alignment, not perfect timelines

— Measure retention like a profit metric (track tenure, replacement costs, lost productivity)

— Allow ownership to let your team suggest improvements, and implement the good ones immediately

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Leslee Cohen:

• Website: https://www.linkedin.com/in/leslee-cohen/

• LinkedIn: https://www.allriselawyers.com/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Imagine signing 1,200 clients a month, without burning out OR hiring like crazy. In this episode, Sasha Berson sits down with Sam Mollaei, a 37-year-old attorney who runs 6 law firms (yes, 6)! Together, they break down the formula that lets Sam land as many as 1,200 clients every month — fueled by social media ads, airtight systems, and a team empowered by AI. Don’t let the market eat you alive. Tune in now.

📰 About Sam Mollaei:

Sam Mollaei is a serial law firm entrepreneur and CEO of 6 AI-powered law firms. After helping 1,400+ firms scale and automate — and signing up 70,000+ clients himself — he now builds and invests in high-growth legal brands at Tov Law Group. His focus: autonomous law firms that use marketing, automation, and AI to deliver lean teams and real profitability.

👉 Sasha and Sam explore:

— Why social media ads are the best client acquisition tool

— Survival Rate: The new KPI that exposes revenue leaks most lawyers never notice

— How top firms confidently spend up to 33% on case acquisition — and stay wildly profitable

— The blueprint behind 1,200+ clients/month (with systems any firm can copy)

— Why AI will run 80–90% of law firm operations sooner than you think

👉 Main Takeaways from the Episode:

— Every week, audit where every lead, qualified lead, and signed client comes from

— Fix responsiveness and doc collection to instantly boost revenue from clients you already signed

— Use AI to shrink overhead and eliminate the bottlenecks slowing you down

— Confidently invest up to 1/3 of a case’s value when cases prove profitable

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Sam Mollaei:

• Website: https://mollaeilaw.com/

• LinkedIn: https://www.linkedin.com/in/sammollaei/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Think you know SEO? Think again! In this episode, Sasha Berson sits down with Chris Dreyer, CEO of Rankings.io, to uncover how AI search tools like ChatGPT — that now own 27% of search traffic — are shaking up the legal marketing world! From E-E-A-T to Justia and Yelp, Chris reveals the new rules of visibility today. Discover how to compete and win in the age of AI.

📰 About Chris Dreyer:

Chris Dreyer is the CEO and Founder of Rankings.io, an award-winning SEO agency helping elite personal injury law firms dominate Google’s first page. As a leading voice in legal marketing, Chris is also the host of the Personal Injury Mastermind podcast. He has dedicated his career to helping attorneys break through the noise and build the kind of firms that change lives — including their own.

👉 Sasha and Chris explore:

— How ChatGPT and AI search are reshaping law firm SEO.

— Why 27% of all legal search traffic has shifted away from Google (and what’s next).

— The new ranking factors: E-E-A-T, case results, and third-party credibility.

— Why directories like Yelp and Justia are skyrocketing and how to use them.

— The future of visibility: mastering Search Everywhere Optimization before your competitors do.

👉 Main Takeaways from the Episode:

— Audit your website today: make sure your case results page is updated and syndicated to trusted third-party sites.

— Strengthen your E-E-A-T — add author bios, showcase credentials, and highlight experience on every major page.

— Claim and optimize your profiles on Justia, Yelp, and Avvo.

— Meet with your marketing team this week to discuss an AI search readiness plan. Don’t wait until competitors outrank you.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Chris Dreyer:

• Website: https://chrisdreyer.co/

• LinkedIn: https://www.linkedin.com/in/chrisdreyerco

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Stop telling your associates to “just get out there.” In this episode, Sasha Berson sits down with Steve Fretzin to pinpoint what it takes to get your team to bring in business nonstop. Steve breaks down why most firms fail at business development (hint: it’s not because they’re lazy), and how a quietly toxic culture is killing your firm. Bonus: Get a few hard-hitting numbers (like how much every $10K case should cost to acquire).

📰 About Steve Fretzin:

Steve Fretzin is one of the world’s top business development coaches for attorneys — and a man who knows how to use second chances. After surviving a plane crash, Steve dedicated his life to helping lawyers take control of their careers, master client acquisition, and become the trusted advisor clients can’t live without. He’s the host of the BE THAT LAWYER podcast, hitting 500+ episodes and reaching listeners in 50+ countries.

👉 Sasha and Steve explore:

— Don’t wing business development — study the game first.

— Culture, transparency, and leadership beat bonuses every time.

— Pay fairly for case acquisition (15% is your magic number).

— Every year, remove a hat — don’t keep adding them.

— The fastest path to growth: Get a coach who’s already done it.

👉 Main Takeaways from the Episode:

— Audit your team’s comp plan, and add clear origination credit for new business.

— Pick one role to delegate this year and commit to removing that hat for good.

— Choose one area of your firm to improve and hire a specialized coach to fast-track it.

— Create transparency: publish how bonuses, promotions, and goals are measured.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Steve Fretzin:

• Website: https://fretzin.com/

• LinkedIn: https://www.linkedin.com/in/stevefretzin

• Podcast: https://fretzin.com/podcast/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Profit. Taxes. Exit. Your future hangs in the balance. In this episode, Sasha Berson sits down with Emil Abedian, a 20-year accounting veteran, to talk profit, taxes, and the tough reality of scaling. From his early days in Sweden to advising multimillion-dollar firms in Los Angeles, Emil has seen it all. Today, he shares how law firm owners can borrow smart, hire faster, and plan their exit — while making tax planning more profitable!

📰 About Emil Abedian:

Emil Abedian knows what keeps law firm owners up at night — taxes, cash flow, and growth. As the founder and CEO of Counsel CPAs, this 20-year accounting pro helps law firm owners keep more of what they earn and exit richer. Emil also serves as CFO and board member of the Swedish American Chamber of Commerce of Greater Los Angeles and of the Mentor Foundation USA.

👉 Sasha and Emil explore:

— How to break free from the “high-paying job” trap

— How to budget, borrow smart, and scale from $2M to $5M

— How to make taxes (i.e., your #1 expense) actually profitable with strategic planning

— How a $10M firm used tax strategy to save $800K

— The three-year roadmap to exit your firm without getting crushed by a 40% tax hit

👉 Main Takeaways from the Episode:

— Fire yourself from daily tasks; your firm should run without you.

— Budget your growth: every $1M in revenue usually needs about $150K in marketing fuel.

— Meet your CPA quarterly, not yearly — tax planning only works before April.

— Start exit planning 3 years in advance to avoid handing 40% of your sale to the IRS.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Emil Abedian:

• Website: https://www.counselcpas.com/

• LinkedIn: https://www.linkedin.com/in/emilabedian

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Imagine your time is worth $400,000 a minute. Now, start acting like it. In this episode, Sasha Berson welcomes John Kormanik, a former criminal defense attorney turned certified coach, to unpack the “billionaire mindset”. John shares how overworked attorneys can break free from burnout — and overcome the five biggest myths holding them back!

📰 About John Kormanik:

John Kormanik is a former criminal defense attorney turned certified coach, keynote speaker, and author of Break the Law: A Story of a Reimagined Legal Career and a Reclaimed Life. After 24 years in law and 16 years managing his own firm, John now helps accomplished attorneys master focus, banish burnout, and build firms that fuel their lives.

👉 Sasha and John explore:

— How to switch to the $400,000-minute mindset and stop losing billable time.

— The 5 biggest lies lawyers tell themselves (and how to break free from each one).

— How to escape the “always on” trap and finally take control of your focus.

— Why intentional leadership will transform both your business and your life.

👉 Main Takeaways from the Episode:

— Audit your time like it’s money — cut anything that isn’t worth your hourly rate.

— Set firm boundaries: no 24/7 availability.

— Schedule “thinking time” weekly; real CEOs don’t just work, they think.

— Define what freedom actually looks like for you, and start designing your firm around it today.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with John Kormanik:

• Website: https://www.johnrkormanik.com/

• LinkedIn: https://www.linkedin.com/in/johnrkormanik/

• Book: https://www.amazon.com/Break-Law-Reimagined-Career-Reclaimed/dp/B0DHJK1XG1

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Chicago is a brutally competitive market, and yet… Jonathan Merel survived the odds and built a colossal family law practice with 23 attorneys spanning three offices. In today’s episode of the Grow Law Podcast, Sasha Berson and Jonathan explore how the latter went from maxing out credit cards in 2009 to leading a multimillion-dollar firm powered by the right culture and relentless marketing.

📰 About Jonathan Merel:

Jonathan Merel is the founder and managing partner of Merel Family Law, ranked among Chicago’s top 5 family law firms. What began in 2009 as a two-person operation has grown into a powerhouse with 23 attorneys, 40+ team members, and three offices across the city. He is living proof of what happens when you build a reputation on culture, client service, and relentless marketing.

👉 Sasha and Jonathan explore:

— Why culture and hiring the right people are the backbone of your growth.

— The client-generating tactics that still work: community events, sponsorships, and grassroots visibility.

— Why reputation and reviews matter more than any ad campaign.

— How shifting from lawyer to CEO will transform the way you run your firm.

👉 Main Takeaways from the Episode:

— Audit your firm’s culture: question if your current team reflects the values you want to scale.

— Start building visibility today: sponsor one local event or attend a networking group.

— Treat marketing as a non-negotiable investment. Even a small budget compounds.

— Shift into CEO mode by delegating one task this week so you can work on the business, not just in it.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Jonathan Merel:

• Website: https://merelfamilylaw.com/

• LinkedIn: https://www.linkedin.com/in/jonathanmerel

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Imagine being so well-connected that you’re one handshake away from knowing everyone in your city. That’s not a fantasy… that’s what Morris Lilienthal built in Huntsville, Alabama! In this episode, Sasha Berson explores how Morris took his law firm from old-school “grin and grip” networking to a modern marketing machine that doubled revenue, and captured 4% of their entire market.

📰 About Morris Lilienthal:

Morris is a partner at Martinson & Beason, a Huntsville-based firm founded in 1937. Over the last 17 years, he’s spearheaded the firm’s marketing evolution — building a database of 10,000+ clients, racking up 500+ Google reviews, hosting his own podcast, The Mo Show Live, while mastering both grassroots and digital strategies.

👉 Sasha and Morris explore:

— Why staying “top-of-mind” beats top-of-Google

— How 10,000 football magnets turned into endless referrals

— The #1 rule that freed Morris from perfectionism with video marketing

— Why lawyers can’t rely on one channel (and what to do instead)

👉 Main Takeaways from the Episode:

— Don’t wait for perfect: 80% done > 0% published

— Build systems early, from client lists to repurposing content

— Stay visible everywhere: social media, community events, email, and even physical mailers

— Diversify your marketing: if one channel dries up, you’re sunk

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Morris Lilienthal:

• Website: https://www.martinsonandbeason.com/attorneys/morris-h-lilienthal/

• LinkedIn: https://www.linkedin.com/in/alabamacaraccidentattorney/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Forget the Yellow Pages. Law firm marketing is now a digital jungle! In this episode, Sasha Berson welcomes Ron Latz, a 15-year legal marketing veteran and the founder of LegalFenix. Ron has worn every hat in the industry, and today, he unpacks how your firm can outsmart big-budget competitors, while prepping for the AI-first future of client acquisition.

📰 About Ron Latz:

Ron Latz is a legal marketing industry veteran with over 15 years of experience. As founder of LegalFenix, he helps law firms scale from $3M to $10M+ in revenue by acting as their vendor-neutral CMO. Unlike most consultants, Ron doesn’t “sell” SEO, PPC, or websites — instead, he gives firms the clarity they need to invest wisely and grow consistently.

👉 Sasha and Ron explore:

— Why today’s client journey is more complex than ever

— How to avoid “shiny object syndrome” in your marketing

— The comeback of newsletters (and why they beat algorithms)

— How small firms can beat big-budget “Goliaths” locally

— What GEO and AI search mean for the future of leads

👉 Main Takeaways from the Episode:

— Audit your marketing spend: cut one channel that isn’t producing ROI.

— Build your referral circle: add 3 local pros (therapist, realtor, CPA) to your network this month.

— Launch or revive a newsletter (email or print) to stay top of mind without fighting algorithms.

— Test your AI visibility: see if ChatGPT or Gemini recommends your firm

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Ron Latz:

• Website: https://legalfenix.com/

• LinkedIn: https://www.linkedin.com/in/ronlatz

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Most law firms never crack $10M. Tim Semelroth did. In this episode, Sasha Berson unpacks how Tim went from college mock trial student to managing partner of a 17-lawyer, multi-office PI firm. Along the way, Tim ran his own PPC and TV ads before making a game-changing hire that scaled RSH Legal into one of Iowa’s top firms.

📰 About Tim Semelroth:

Tim Semelroth is the trail–blazing managing partner of RSH Legal, Iowa’s largest PI firm with 17 attorneys across three offices. A board-certified truck accident lawyer and lifelong trial advocate, Tim turned three “lucky strikes” into game-changing opportunities — streamlining his marketing, building systems, and scaling through acquisitions.

👉 Sasha and Tim explore:

— The three “lucky strikes” that shaped Tim’s career and firm growth

— How hiring a full-time marketing director became a major turning point

— The acquisitions and systems that helped RSH Legal scale past $10M

— How trial lawyers can balance case work with building a business

👉 Main Takeaways from the Episode:

— Stop doing all your own marketing. Identify one task that you can delegate this week.

— Audit your caseload: if trial work is putting marketing on the back burner, it’s time to hire or outsource.

— Build systems that run without you (from intake to marketing) so your firm isn’t capped by your personal bandwidth.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Tim Semelroth:

• Website: https://www.fightingforfairness.com/

• LinkedIn:linkedin.com/in/timsemelroth

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Failure — true failure — is staying stuck doing what you don’t love. That’s the trap Jordan Ostroff found himself in: running a 6-lawyer firm, $200K in debt, and every problem landing on his desk. In this episode, Sasha Berson and Jordan discuss how he rebuilt everything, scaling to 25 employees, raking in millions, while allowing him to work three days a week.

📰 About Jordan Ostroff:

Jordan Ostroff is the brilliant founder of Driven Law and author of Love Your Law Firm. A former prosecutor turned business owner, Jordan knows firsthand what it feels like to be crushed by a law firm that’s successful on the outside but chaotic on the inside. After a breaking point when his wife became pregnant, he rebuilt everything. Today, he works three days a week and successfully runs a multi-million-dollar practice.

👉 Sasha and Jordan explore:

— Why staying miserable is the true definition of failure.

— The “bullseye org chart” mistake that made Jordan the bottleneck for everything.

— How cutting $130K in marketing spend made his firm more profitable.

— Key systems and delegation shifts that create freedom and profit.

👉 Main Takeaways from the Episode:

• If every problem lands on your desk, start by listing recurring tasks and delegating them.
• Look at your marketing budget with a critical eye; if dollars don’t tie directly to signed cases, cut the spend.
• Decide how many hours you actually want to work, then build the systems and staff to make that schedule possible.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Jordan Ostroff:

• Website: https://www.jordanostroff.com/

• LinkedIn:https://www.linkedin.com/in/jordan-ostroff/

• Jordan’s Book:https://www.amazon.com/Love-Your-Law-Firm-Roadmap/dp/B0CZLPJ8TH

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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A remarkable man on a remarkable journey! In this episode, Sasha Berson swaps insights with John Cannon, the brilliant founder of Cannon & Associates. John breaks down how he scaled a criminal defense and family law firm to 15 attorneys in under 7 years… while serving in the National Guard, raising a family of three, and running a successful home building business.

📰 About John Cannon:

John Cannon is the founder of Cannon & Associates, a thriving Oklahoma City law firm specializing in criminal defense and family law. In just 7 years, John scaled his practice to 15 attorneys and 800+ cases with the right systems, while staying true to his mission of faith, family, and country.

👉 Sasha and John explore:

— How John built a 15-attorney, 30-staff firm in under 7 years while also serving in the National Guard.

— Why “shiny object syndrome” almost derailed his firm, and how hyper-focus became the key to growth.

— How the Cannon & Associates’ website generates 20K–40K monthly visitors through free, useful content.

— Why AI and video are the “next wave” for law firm marketing, and how to stay ahead of the curve.

👉 Main Takeaways from the Episode:

— Don’t chase every practice area: get really good at one thing before adding the second or third.

— Content compounds: write, record, and publish useful content consistently (it will snowball into cases!)

— Invest in your staff with clear roles and responsibilities. It’s the most profitable “marketing investment” you’ll ever make.

— Use AI today: spend at least 8 hours testing how chatbots rank firms in your niche and adjust your strategy to match.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with John Cannon:

• Website: https://jpcannonlawfirm.com/

• LinkedIn: https://www.linkedin.com/in/legal-cannon

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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What if you could handle 50% more cases without hiring? In this episode, Sasha Berson chats with Manny Griffiths, co-founder of Hona, a game-changing communication tool for busy law firms. Most attorneys waste 2-3 hours a day on status calls, emails, and repetitive updates. Manny reveals how smart firms are clawing back nearly 10 weeks a year with Hona.

📰 About Manny Griffiths

Manny Griffiths is the co-founder and CEO of Hona, a game-changing legal tool. After nearly a decade in legal tech, he grew tired of watching attorneys burn hours on mind-numbing client updates. He built Hona, a brilliant tool that streamlines client communications, saving firms up to 400 hours while redefining their profits (and sanity).

👉 Sasha and Manny explore:

— How lawyers and staff lose 2–3 hours every day on repetitive client updates.

— The shocking thing that causes 44% of negative law firm reviews (are you guilty of this?).

— How Hona helps firms handle up to 50% more cases without adding headcount.

— How automating communication boosts referrals and client satisfaction.

👉 Main Takeaways from the Episode:

— Audit how much time your team really spends on client communication; chances are it’s higher than you think!

— Remember, the most unhappy clients complain about communication, not results, so fix that first.

— Streamline repetitive updates with tech tools, so your staff can focus on higher-value work while clients still feel cared for.

— Use the time you free up (8 hours a week, per staff member) to either take on more cases or enjoy the downtime.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Manny Griffiths:

• Website: https://www.hona.com/

• LinkedIn: https://www.linkedin.com/in/manny-griffiths

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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A must-hear AI story for the ages! Travis Easton, attorney-turned-founder of AI Demand Pro, cut demand letter prep from 3 days to just 10 minutes, and doubled his firm’s revenue. In this Grow Law Podcast episode, Travis reveals how his AI-powered system generates emotionally compelling demand letters that read like a “John Grisham novel”. Catch Travis’ fascinating insights today.

👉 Sasha and Travis explore:

— The exact moment Travis realized demand writing was crushing his firm’s growth.

— How AI Demand Pro reduced 3-day demand letter prep to just 27 minutes.

— Why AI now writes more persuasive pain-and-suffering sections than most associates.

— How one attorney used AI to produce 50 demands in a month… solo!

— The real reason law firms will lose profitability if they don’t automate in 2025.

👉 Main takeaways from the episode:

— Pinpoint where your demand process is leaking time, money, and top talent.

— Calculate how much revenue you’re losing by sticking with manual drafting.

— Run one real case through an AI tool like AI Demand Pro and compare results.

— Shift your team’s focus from repeatable work to growth tasks like case management.

— Turn your best demand letter into a scalable template for automation.

📰 About Travis Easton:

Travis Easton is Co-Managing Partner at Easton & Easton, LLP and the Founder of AI Demand Pro. With over a decade in personal injury law, he built AI Demand Pro to streamline demand letter creation, helping firms cut prep time from days to minutes. AI Demand Pro helped double his own firm’s revenue without increasing headcount.

📞 Connect with Travis Easton:

• Website: https://www.demandpro.ai/

• LinkedIn:https://www.linkedin.com/in/travis-easton-19111154/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram:https://www.instagram.com/grow_law/

• YouTube:https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email:info@growlaw.co

• Phone:(312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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What if your money could grow, stay liquid, and pay you interest… at the same time? In this eye-opening Grow Law Podcast, M.C. Laubscher, CEO of Producers Wealth, breaks down the exact financial system ultra-wealthy families have used for 170+ years. Discover a smart way to multiply your cash, without losing control of your capital. And no, you don’t need millions to start!

👉 Sasha and M.C. unpack:

— How the “family banking” system works and why it beats the S&P.

— Discover the strategy the Rockefellers use (and you can, too).

— How M.C. turned life insurance into a cash-flowing investment engine.

— The strategy used to buy real estate without using the bank’s money.

— Why most financial advice is built to keep you average.

👉 Main takeaways from the episode:

— Stop giving your best capital to Wall Street.

— Learn how to earn 6% tax-free, while borrowing at 5% to scale your firm.

— Turn your life insurance into a profit center for your law firm.

— Build a financial engine that compounds forever, and pays your family back.

📰 About M.C. Laubscher:

M.C. Laubscher is the CEO of Producers Wealth and creator of the Cashflow Ninja podcast. He helps business owners build “family banks” using high-cash-value life insurance, unlocking tax-free growth, control, and generational wealth. With 20+ years of experience, he’s helped 500+ families escape the Wall Street casino and create financial systems that compound for life.

📞 Connect with M.C. Laubscher:

• Website:https://producerswealth.com/

• LinkedIn: https://www.linkedin.com/in/mclaubscher/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram:https://www.instagram.com/grow_law/

• YouTube:https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email:info@growlaw.co

• Phone:(312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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What does it take to 4X your law firm’s revenue in just three years? Join Sasha Berson as he speaks with Keith Dyer, founder of LEXGRO, who helped one firm scale from $3M to $12M with bold marketing, smart budgeting, and a full-funnel strategy. Keith breaks down the biggest growth mistakes law firms make, and how to turn your spend into a consistent caseload.

👉 Sasha and Keith explore:

— How much it took to grow one law firm from $3M to $12M in under three years

— Why digital marketing alone won’t scale your firm

— How to avoid “traffic hijacking” when your brand isn’t visible enough

— Why most firms succumb to “shiny object” syndrome instead of mastering the basics

— How to see huge revenue gains with focused, full-funnel marketing

👉 Main takeaways from the episode:

— Set aside 20–30% of your revenue specifically for marketing to unlock predictable law firm growth

— Run regular audits to spot when your digital strategy is plateauing, and shift your budget to higher-performing channels

— Protect your lead flow by building a strong digital footprint so competitors can't hijack your traffic

— Refine your messaging to speak directly to your niche; use their language, pain points, and goals to boost conversions

📰 About Keith Dyer:

Keith Dyer is President and Fractional Chief Marketing Officer at LEXGRO, specializing in rapid law firm growth. With over 30 years of experience driving major revenue wins, Keith helps firms scale by investing 20–30% of revenue into full-funnel marketing, building brand equity, and executing strategies that move the needle.

📞 Connect with Keith Dyer:

• Website:https://lexgro.com/

• LinkedIn:https://www.linkedin.com/in/keithdyercmo

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram:https://www.instagram.com/grow_law/

• YouTube:https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email:info@growlaw.co

• Phone:(312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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Are you a burned-out law firm owner, minutes away from calling it quits? You’re not alone. Join Sasha Berson as he speaks with Allison Johs, founder of Legal Ease Consulting, who knows that struggle firsthand. After making partner at a fast-growing firm in her early 30s, she quit with no backup plan… just intense burnout. In this episode, Allison shares how she rebuilt her career to help law firm owners like you reclaim control, delegate smarter, and focus on the work that truly fulfills you.

👉 Sasha and Allison explore:

— Why Allison transitioned from law firm partner to consultant

— Why productivity isn’t about doing more; it’s about doing what you excel at

— How to delegate without losing control (even if it didn’t work the first time)

— Why most burnout comes from doing $40 tasks when your time is worth $300+

— How to use LinkedIn to build a referral pipeline that actually works

👉 Main takeaways from the episode:

— Recognize early signs of burnout and understand what causes it in law firm owners

— Delegate effectively and confidently, even if you’ve failed at it in the past

— Stop wasting time on low-value tasks and focus on high-impact legal work

— Build systems that give you more freedom without sacrificing quality or control

— Use LinkedIn intentionally to generate referrals and build relationships

📰 About Allison Johs:

Allison Johs is the founder of Legal Ease Consulting and a former law firm partner who turned burnout into a blueprint for success. She now helps solo and small firm lawyers run smoother, smarter practices, helping lawyers boost profits and focus on the high-impact work that fulfills them. Her expertise spans practice management, productivity strategy, and LinkedIn-driven business development.

📞 Connect with Allison Johs:

• Website: https://www.lawyermeltdown.com/

• LinkedIn: https://www.linkedin.com/in/allisoncjohslegalease

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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The inspiring story of how Daniel Scola left a cushy corporate job, turned down a role at Johnson & Johnson, and built one of the biggest IP law firms in the game… from his home office! In this Grow Law Podcast episode, Daniel breaks down how he landed his first client in 2 weeks and went on to make $1.4M in his first year. If you’re a law firm owner, this is a masterclass in sales, risk, and relationships. Don’t miss it.

👉 Sasha and Daniel explore:

– How Daniel transitioned from engineering to intellectual property law.

– Why emotional intelligence is more valuable than legal brilliance.

– The top sales skills law school never taught you.

– How to build trust fast, and land high-value clients (without chasing).

– The power of risk-taking, mentorship, and relationship-driven growth.

👉 Main Takeaways from the Episode:

– Call one client, contact, or referral partner directly. Real relationships are built using your real voice.

– Ask prospects what they need and truly listen before you jump in to pitch.

– Reach out to someone who can mentor you or offer to guide someone in the early years of their journey.

– Identify one bold move you’ve been avoiding in your practice and take the first step toward doing it today.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/.

📰 About Daniel Scola:

Daniel Scola is the Senior Managing Partner at Hoffmann & Baron, LLP, where he leads a powerhouse team of IP attorneys. With over 34 years of experience, he’s built one of the largest IP law practices in New Jersey. A former corporate counsel and chemical engineer, Daniel’s approach combines technical expertise with client-focused growth.

📞 Connect with Daniel Scola:

• Website:https://www.hbiplaw.com/

• LinkedIn:https://www.linkedin.com/in/danielscola/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Most lawyers dream of doubling their firm. Dana Brooks did it four times in 14 years. In this episode, she reveals the mindset, strategy, and systems that fueled that incredible growth. From building strong referral networks to making smart acquisitions, she’s turned her PI firm into an eight-figure machine. If you're serious about growth, this is the one to listen to.

📰 About Dana Brooks:

Dana is managing partner at Fasig Brooks, a fast-growing personal injury firm based in Florida and expanding across the Southeast. She’s taken the firm from modest beginnings to an eight-figure powerhouse, not by luck, but by design. Dana’s approach combines grit, marketing savvy, and a deep understanding of law firm economics.

👉 Sasha and Dana explore:

– Why rainmaking is the easiest part of running a PI law firm, and how to get good at it.

– What caused her firm to double four times since 2008.

– The biggest mistakes lawyers make when trying to scale, and how to avoid them.

– How she spots the right firms to acquire and turn around.

– Why consistency in client experience is critical if you want to build a real brand.

– The power of women in plaintiff law, and why she’s betting big on them.

👉 Main Takeaways from the Episode:

– Treat your law firm like a business, not just a practice; that mindset shift is what allowed Dana to scale four times over.

– Vet your people, law firm partnerships, and acquisitions carefully. Trust your gut, but back it up with data.

– Avoid ego-driven expansion. Focus on markets where you can win, with real boots on the ground and community credibility.

– Build systems that create consistent experiences, don’t let each lawyer run their own “mini-firm” inside your firm.

– Delegate trial work if it’s not your superpower. Double down on what you do best, and let others shine where they’re strongest.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

📞 Connect with Dana Brooks:

• Website:https://fasigbrooks.com/

• LinkedIn:https://www.linkedin.com/in/dana-brooks-a8616817/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Every law firm owner will leave the business one day. The only question is whether that happens by design or by default.

In this episode, Sasha Berson talks with Brian Zapf, founder of Flight Financial, who helps law firm owners not just grow their businesses, but engineer them to be sellable, scalable, and far less stressful.

📰 About Brian Zapf:

Brian is a former investment banker turned fractional CFO for law firms, and he’s obsessed with one thing: helping you make your law firm profitable, sellable, and operationally independent from you. His firm works with boutique law firms doing $1M to $20M in revenue and gets them to the point of $1M+ in annual profit, without the owner having to work 60-hour weeks.

👉 Sasha and Brian explore:

– Why over 80% of law firm owners never sell their business, they just shut it down

– What the other 20% do differently to walk away with real money

– How to spot and fix “profit leaks” in your firm (especially payroll)

– Why hitting $1M in profit is very different than hitting $1M in revenue

– How to shift from being the chief doer to being a real business owner

– What marketing investment really looks like when you want to grow fast

👉 Main Takeaways from the Episode:

– Start planning your exit now, waiting costs you options and money.

– Build systems and processes so the firm runs without you.

– Empower your team to lead, buyers want a business, not a one-man show.

– Clean up your financials, messy books kill deals.

– Treat your law firm like an asset, not just a paycheck.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

❗❗❗

Is your law firm built to last, or just to survive?

👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.

Spots are limited — grab yours now:https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar

❗❗❗

📞 Connect with Brian Zapf:

• Website:https://www.flight.financial/

• LinkedIn:https://www.linkedin.com/in/bdzapf/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Legal directories probably aren’t something you think about very often, but you should. Why? Because when done right, they can be a hidden growth engine for your law firm. And in this episode, Sasha Berson talks with Jason Craver of Attorney at Law Magazine, one of the sharpest minds in legal marketing, to unpack exactly how to use directories to your advantage.

📰 About Jason Craver:

Jason’s been in the legal marketing world for over a decade. He’s been running legal directory strategy for Attorney at Law Magazine for the past 6+ years, and he’s studied the entire landscape, from Avvo’s fall from grace to the rise of Justia, Super Lawyers, and FindLaw. The guy knows the legal SEO game inside and out, and he doesn’t sugarcoat what works today.

👉 Sasha and Jason explore:

– The biggest shifts in directory SEO since Google started prioritizing local results.

– Why measuring ROI on directories is tricky, and what not to do.

– Which directories are worth your time and money, and which are dead weight.

– How to build a smart, layered digital marketing strategy that includes directories as one of the pillars.

– Why so many lawyers miss the mark by expecting directories to deliver direct leads.

👉 Main Takeaways from the Episode:

– Use legal directories to boost your SEO, not as your main lead source. Treat them as authority builders, not magic lead funnels.

– Track ROI the right way, look for improvements in search rankings, not just calls or form fills.

– Focus on the 3-4 directories that dominate Page 1 in your market (like Justia, Super Lawyers, FindLaw). Skip the rest.

– Build your law firm referral network early, use that cash flow to fund smarter long-term marketing plays like SEO and directories.

– Audit your directory listings twice a year, make sure info is up-to-date and your profile is fully optimized.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

❗❗❗

Is your law firm built to last, or just to survive?

👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.

Spots are limited — grab yours now:https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar

❗❗❗

📞 Connect with Jason Craver:

• Website:https://attorneyatlawmagazine.com/author/jcraver

• LinkedIn:https://www.linkedin.com/in/jason-craver-564279107

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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What do you do when life hits reset? If you're Elise Buie, you build a new life—and a law firm that grows 300% in nine months. In this episode of the Grow Law Podcast, Elise shares with Sasha how she went from no marketing plan to running a multimillion-dollar family law firm with a team and culture people actually love.

📰 About Elise Buie:

Elise is a family law attorney, entrepreneur, and culture-first leader who tripled her firm’s revenue in just nine months, without a marketing plan. She built Elise Buie Family Law in Seattle into a multimillion-dollar firm known for its heart-led leadership, tight systems, and team culture people don’t want to leave.

👉 Sasha and Elise explore:

— How kindness and generosity built a seven-figure firm, without a traditional marketing plan.

— Why culture was her biggest growth engine, and how she shaped it intentionally.

— How she scaled from $1M to $3M in 9 months during a pandemic.

— What every law firm owner needs to understand about leadership in times of chaos.

— The systems she leaned on and how she built a team that truly owns their roles.

👉 Main Takeaways from the Episode:

— Lead with kindness and a genuine desire to help, and watch how trust and referrals become your best marketing.

— Build your firm’s culture on purpose, not by accident, because that culture is what fuels long-term growth.

— Put systems in place early, like EOS, so your firm doesn’t rely on you to function day to day.

— Hire people you trust and actually let them lead, so you can get out of the weeds and focus on growth.

— Don’t wait for perfect, take messy action, and refine as you go. Elise built a multimillion-dollar firm without a detailed lawyer marketing plan.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

❗❗❗

Is your law firm built to last, or just to survive?

👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.

Spots are limited — grab yours now:https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar

❗❗❗

📞 Connect with Elise Buie:

• Website:https://elisebuiefamilylaw.com/

• LinkedIn:https://www.linkedin.com/in/elise-buie/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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On this episode of the Grow Law Podcast, Sasha Berson sits down with Gabriel Stiritz, co-founder of Lexamica, to reveal how law firms are transforming “no” cases into a brand-new profit center. If you’ve ever had to turn away a client because of jurisdiction, case size, or practice area, you’re leaving money on the table.

📰 About Gabriel Stiritz:

Gabriel is a systems thinker, legal tech founder, and former law firm COO who saw a massive hole in the referral process and built Lexamica to fill it. With Lexamica, law firms are now earning revenue from cases they used to throw away—and doing it without the chaos of spreadsheets, sticky notes, or playing phone tag with other lawyers.

👉 Sasha and Gabriel explore:

— Why referrals are broken in most law firms, and how to fix them fast

— How Lexamica connects the dots and turns declined leads into real dollars

— The hidden revenue stream you already have but probably aren’t using

— How AI is replacing intake teams faster than most law firms realize

— The real-world impact of automation on marketing ROI and case value

👉 Main Takeaways from the Episode:

— Use a referral platform to monetize rejected leads, especially out-of-state or non-core cases.

— Reduce friction in your referral process by automating everything from matching to follow-up.

— Build your law firm brand now, before your market is overrun by better-funded competitors.

— Use cost savings from automation to double down on client acquisition and stay ahead.

— Focus your branding and marketing in a niche where your budget can actually move the needle.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

❗❗❗

Is your law firm built to last, or just to survive?

👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.

Spots are limited — grab yours now:https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar

❗❗❗

📞 Connect with Gabriel Stiritz:

• Website:https://lexamica.com/

• LinkedIn:https://www.linkedin.com/in/gabriel-stiritz/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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What if your website is actually turning people away instead of converting them into clients? In this episode, Sasha sits down with Mary Blackiston, a conversion copywriter who transforms dry, robotic law firm content into persuasive, human-centered copy that actually converts.

📰 About Mary Blackiston:

Mary is a copywriter with a deep focus on conversion. She helps law firms ditch the generic “we fight for you” language and finally sound like real people that clients actually want to call. Her superpower? Making service pages, homepages, and bios sound human, emotional, and persuasive.

👉 Sasha and Mary explore:

— Why most law firm websites are leaking leads because of bland content

— How Mary turns “meh” content into magnetic, high-converting copy

— The danger of sounding like every other lawyer online

— Real examples of law firm copy that actually books more consults

— How to tell if your current content is helping or hurting your business

👉 Main Takeaways from the Episode:

— Start by auditing your homepage and law firm landing pages to make sure they don’t sound like every other firm.

— Eliminate legal jargon and tired phrases like “aggressive advocate” or “we fight for you,” and replace them with clear, emotional language that connects.

— Write your website copy the same way you’d talk to a potential client in person – like a human, not a legal textbook.

— Shift the focus of your content from your credentials to your clients’ needs by showing empathy and understanding their pain points.

— Read your content out loud and ask yourself if it makes you feel anything; if it doesn’t, rewrite it to inspire trust and action.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

📞 Connect with Mary Blackiston:

• Website: http://www.thryvedigitalmarketing.com/

• LinkedIn:https://www.linkedin.com/in/marybblackiston/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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What if you could turn a $1M/year firm into $2M in annual profit, without adding 80 hours to your week or guessing your way through it? In this episode, Sasha Berson hosts Hamid Kohan, a Silicon Valley engineer turned legal-tech mogul who’s helped scale nearly a thousand law firms. They break down the exact blueprint, from virtual staffing to backend systems to AI, that law firm owners can follow to explode profitability.

📰 About Hamid Kohan:

Hamid Kohan is the founder of LegalSoft, MedVirtual, Presence360, Practice.AI, and several other companies that serve the legal and medical industries. His work focuses on helping firms grow through a combination of staffing, systems, and technology. He also co-owns a law firm in California, operating under the state’s non-attorney ownership model.

👉 Sasha and Hamid explore:

— The surprising reason most $1M law firms never cross $2M in profit.

— Why chasing more leads is not the answer (and what to fix instead).

— How virtual staffing actually works, and why your skepticism is costing you millions.

— The fastest way to scale to $10M in revenue and $2M in personal profit.

— What law firm owners must understand about the 50/50 split between front-end and back-end growth.

👉 Main Takeaways from the Episode:

— Build both your marketing engine and operational backend in tandem, as scaling requires both sides growing together.

— Hire virtual staff the smart way. Don’t just “outsource”, integrate them into your workflow to free up your attorneys and boost capacity.

— Plug in AI tools to automate intake, records summary, and document drafting.

— Shift your mindset from “lawyer with a business” to “business owner who runs a law firm”, then act like a CEO.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

📞 Connect with Hamid Kohan:

• Website:https://www.legalsoft.com/

• LinkedIn:https://www.linkedin.com/in/hamid-kohan-0367276

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Drowning in busy work? You’re not alone. In this episode, Sasha Berson sits down with Lindsey Corbin, founder of Delegate.Legal, to talk about how outsourcing paralegal tasks can help attorneys get their time - and sanity - back.

Even if you’re not in trademark or copyright law, what Lindsey shares will open your eyes to how delegation can free you up to grow your firm and enjoy your life.

📰 About Lindsey Corbin:

Lindsey is the founder of Delegate.Legal, a specialized outsourced paralegal service supporting trademark and copyright lawyers. With a background in private equity legal ops and years of high-level experience, she’s on a mission to help law firm owners build businesses that don’t consume their lives.

👉 Sasha and Lindsey explore:

— Why your “busy” is costing you real money.

— How to delegate without losing quality or control.

— The emotional and financial cost of doing work that drains you.

— Whether going to law school is worth it – and Lindsey’s candid take.

— Why you should design your ideal life first – and say no to everything that’s not that.

👉 Main takeaways from the episode:

— Stop doing $50/hour work if you want to earn $500/hour, delegate it.

— Use outsourced paralegals to free yourself up for higher-value tasks.

— Treat your law firm like a business by investing in scalable systems.

— Build a team that allows you to focus on what you do best, not what just needs to get done.

— Design your ideal life first, then make every business decision in alignment with that vision.

— Recognize that not having a JD doesn’t mean you can’t build a wildly successful legal business.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

📞 Connect with Lindsey Corbin:

• Website:https://delegate.legal/lindsey-corbin/

• LinkedIn:https://www.linkedin.com/in/lindsey-corbin/

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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In this episode, Sasha Berson sits down with Jason Hennessey, the man behind Hennessey Digital, to break down the exact 5-step plan he shares with law firm owners looking to scale fast and smart. No gatekeeping, just clear, tactical advice from someone who’s done it.

📰 About Jason Hennessey:

Jason Hennessey is the founder of Hennessey Digital, a $22M digital marketing agency that started from scratch and now powers growth for some of the top law firms in the country. He’s a self-taught SEO expert who reverse-engineered Google’s algorithm back in the early 2000s, turned that knowledge into real results, and built an agency that’s helped generate over half a billion dollars in client revenue.

👉 Sasha and Jason explore:

— The five specific steps Jason gives lawyers who want to grow to $10M in revenue.

— Why Jason mentors firms that can’t afford Hennessey Digital, and how that’s become a powerful purpose project.

— What most lawyers get wrong about marketing, and what to fix before you pour money into SEO or ads.

👉 Main Takeaways from the Episode:

— Fix your internal systems before chasing more leads, because if your intake process is broken, more traffic won’t help.

— Find a mentor who’s already built what you want to build, and stop wasting time taking advice from people who haven’t walked the same path.

— Commit to execution, not just learning, because listening to this podcast is only step one, what actually moves the needle is picking one thing and implementing it this week.

— Start building your personal brand right now, by sharing your story, your insights, and your wins, because people want to work with lawyers they know, like, and trust.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Jason Hennessey:

• Website:https://www.jasonhennessey.com/

• LinkedIn:https://www.linkedin.com/in/jhennessey/

• Jason’s Book:https://shorturl.at/n0qhC

📞 Connect with Sasha Berson:

• LinkedIn:https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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What if you could add $100K in profit to your firm without working harder – and have someone else do the work? In this episode, Sasha sits down with Nermin Jasani of Wildly Successful Lawyers to reveal four simple, proven levers that law firms are using right now to generate multiple six figures in profit. Just real strategies that move the bottom line.

📰 About Nermin Jasani:

Nermin is a former Wall Street attorney who launched her own law firm, made every mistake in the book, and then turned that experience into a consulting empire helping small law firms become wildly profitable. She’s sharp, practical, and delivers the truth without fluff.

👉 Sasha and Nermin explore:

— Why law firm owners unknowingly leave hundreds of thousands on the table.

— The 4 specific levers you can pull today to add $100K+ in profit to your firm.

— The myth of "do it all yourself", and how hiring the right help creates freedom and money.

— Why your intake might be killing your profit, and how you can fix it in a week.

— The revenue trap of hourly billing, and what to do instead.

— How Nermin helps lawyers shift from “technician mode” into actual business owners.

👉 Main Takeaways from the Episode:

— Focus on improving backend systems instead of chasing more clients.

— Hire the right people who actually increase your bottom line, not just your to-do list.

— Step out of technician mode and into CEO mode, and treat your firm like a business.

— Audit your intake and law firm billing processes before spending another dime on marketing.

— Charge for outcomes, not minutes, and watch your profits scale.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Nermin Jasani:

• Website: https://ws-lawyers.com/

• LinkedIn: https://www.linkedin.com/in/nerminjasani/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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What if a single $20K branding investment could bring you over $1M in new revenue? In this eye-opening episode, Sasha sits down with Robert Friedman, the founder of Fearless Branding, to dissect the painful truth about why most law firms don’t get chosen, even after spending a fortune on marketing. If you’ve ever wondered why your firm isn’t standing out in a saturated market, this episode will flip the script on everything you thought you knew about branding.

📰 About Robert Friedman:

Robert is a veteran branding strategist who's worked with entrepreneurs, lawyers, consultants, and service providers for over 25 years. He helps them stop looking and sounding like everyone else, and start getting chosen. His method is all about crafting a brand story that turns your ideal clients into enthusiastic buyers before they even meet you.

👉 Sasha and Robert explore:

— What most law firm owners get completely wrong about law firm branding.

— How a $20,000 branding project helped one client drive $500K in profit per year for 10 years – that’s a 2,500% return.

— Why your competitors are being chosen over you, and how to fix it.

— What “the brand behind the billboard” actually means.

— Real-world examples of firms that transformed their business with nothing but the right narrative.

👉 Main Takeaways from the Episode:

— Define your brand as the clear answer to "Why should I choose you?" – not just a list of services.

— Differentiate your firm by creating a narrative that no competitor can copy.

— Connect with your ideal clients by showing them who you are, not just what you do.

— Leverage brand clarity to make all your marketing, ads, website, social. work harder and convert better.

— Own a powerful, emotional idea that makes your firm memorable and trusted.

— Invest in positioning once to create an asset that pays off in client loyalty and profitability for years.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Robert Friedman:

• Website:https://www.fearlessbranding.com/

• LinkedIn:https://www.linkedin.com/in/rfriedmanfearlessbranding/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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In this high-energy episode, Sasha sits down with David Arato, former classically trained cellist turned legal content powerhouse, and they dig deep into the insane numbers behind his business. David’s company has cranked out over 1,300 videos, worked with hundreds of attorneys, and helped some of them dominate page one of Google without lifting a finger. If you think content creation in the AI era is dead, think again.

📰 About David Arato:

David is the founder of Lexicon Content Development, a legal-focused content creation agency. He’s been in the trenches for over a decade and has helped attorneys nationwide rank on page one of Google, boost conversions, and scale their practices, all without becoming full-time influencers.

👉 Sasha and David explore:

— How David scaled from solo freelancer to 7-figure agency without investors.

— What works right now in the age of ChatGPT (and what doesn’t).

— The simplest, most effective video setup for attorneys on a budget.

— How AI can support your content, but not replace strategy or voice.

👉 Main Takeaways from the Episode:

— Create hyper-targeted video content that answers your ideal client’s specific questions.

— Systematize your production process so you can consistently publish without burning out.

— Leverage AI for drafts and ideation, but own the strategy and human touch.

— Repurpose every video into blogs, shorts, and social clips to 10x your reach.

— Focus on quality over quantity; 300 views from the right people beats 30,000 from strangers.

— Be the best answer online so prospects already trust you before they ever call.

— Track performance and double down on what’s converting viewers into leads.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with David Arato:

• Website:https://www.lexiconlegalcontent.com/

• LinkedIn:https://www.linkedin.com/in/davidarato/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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In this mind-blowing episode, Sasha sits down with Jeff Hampton, and this guy figured out how to turn a tiny YouTube audience into a serious revenue stream. We’re talking $40,000-$50,000 a month from a channel with just 5,500 subscribers. No, that’s not a typo.

📰 About Jeff Hampton:

Jeff is a criminal defense attorney and asset protection expert for short-term rental owners. He’s also the founder of YouTube Rainmakers, a coaching business helping lawyers and other professionals turn video content into lead machines.

👉 Sasha and Jeff explore:

— How Jeff consistently books 3-4 consults a week just from YouTube.

— Why 300 views from the right audience are more valuable than 30,000 random ones.

— The power of ultra-niche content, like legal protection for Airbnb hosts.

— How he built multiple businesses while self-managing five short-term rental properties.

— What it means to be the “media director” of your own firm, and why it’s the CEO’s job.

— How Jeff systematized and delegated everything else in his firm so he could focus on media.

— His full-funnel repurposing strategy that amplifies every video across multiple platforms.

👉 Main Takeaways from the Episode:

— Target your ideal client avatar with every video instead of chasing vanity metrics.

— Use YouTube to build trust before the first call; it sells for you 24/7.

— Create ultra-specific content that speaks directly to one problem and dominates that niche.

— Document your processes (SOPs, dashboards, KPIs) to delegate and scale.

— Own your law firm’s social media strategy, lead the marketing, and don’t outsource your voice.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

📞 Connect with Jeff Hampton:

• Website:https://www.criminalattorneyfortworth.com/

• LinkedIn:https://www.linkedin.com/in/jeff-hampton-212ba218/

• YouTube: https://www.youtube.com/channel/UCG5k60JCWv0lG7Y0JEDOAVQ

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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In this powerhouse episode, Sasha sits down with Josh Nelson, a guy who might just be the most business-savvy law firm owner you've never heard of. Josh runs a wildly successful estate planning and probate firm that brings in just under $12 million a year, and he built it from scratch with a business mindset that’s rare in this industry.

📰 About Josh Nelson:

Josh is the CEO of Nelson Elder Care Law, a high-volume estate planning law firm that helps over 150 families every month. He’s scaled the business beyond himself by building a leadership team, ditching billable hours, and focusing on real business metrics, things like cost per acquisition, average case value, and conversion rate.

👉 Sasha and Josh explore:

— Why hiring more lawyers won’t scale your firm and what to do instead

— The real cost of the acquisition trap at $1M/month revenue and how Josh is solving it

— How to structure a team that runs without you, and frees you to lead

— The surprising trick that keeps their clients’ loved ones safe in nursing homes

— His no-BS roadmap to replicate this model from scratch in any market

👉 Main Takeaways from the Episode:

— Stop doing everything yourself – delegate, automate, and focus on leadership.

— Build your marketing engine before you hire a big team, revenue first, then scale.

— Hire A-players and pay them well, it’s cheaper than constantly replacing people.

— Track only the law firm KPIs that actually move the needle, like booked consults per day.

— Invest in mentors or coaches who are 10 steps ahead of you, shortcut your growth.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

📞 Connect with Josh Nelson:

• Website:https://nelsoneldercarelaw.com/

• LinkedIn:https://www.linkedin.com/in/joshuanelsonjd/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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In this episode, Sasha sits down with Emily Hirsekorn, a former attorney turned career coach who’s helping lawyers build careers that actually align with their values. Emily spent years in legal practice and administration before realizing the path she was on wasn’t sustainable, so she pivoted. And now she helps other lawyers do the same, without blowing it all up.

📰 About Emily Hirsekorn:

Emily is a certified career coach who works primarily with attorneys and law students to help them find clarity, build confidence, and pursue fulfilling legal careers without the burnout. She’s the founder of Emily Hirsekorn Coaching and is a leadership coach for the Florida Justice Association.

👉 Sasha and Emily explore:

— Why burnout is rampant in the legal profession and how to recognize it early.

— How to craft a legal career that aligns with your values instead of draining your energy.

— The silent crisis of identity so many lawyers face when they realize law isn’t what they thought it would be.

— What law firm leaders can do to retain top talent and avoid losing great people to poor culture.

— The communication gap between tough-minded firm owners and their emotionally intelligent team members.

👉 Main Takeaways from the Episode:

— Build a law firm culture that goes beyond just being a “good employer”, today’s talent expects more.

— Redesign your legal career to align with your personal values instead of settling for burnout.

— Improve internal communication by having honest conversations with your team regularly.

— Prioritize flexibility and emotional intelligence in your leadership style to retain top performers.

— Invest in leadership development so your managers actually know how to manage people, not just cases.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

📞 Connect with Emily Hirsekorn:

• Website:http://hirsekorncoaching.com/

• LinkedIn:https://www.linkedin.com/in/emilyhirsekorn/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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What if working less could actually make you more money? In this powerful episode, Sasha sits down with Mark Powers, co-founder of Atticus and one of the most trusted advisors to law firm owners for over 35 years. With over 20,000 attorneys coached under his belt, Mark reveals three surprisingly simple yet highly counterintuitive concepts that can completely transform your law firm over the next three years.

📰 About Mark Powers:

Mark is the original founder of Atticus, a firm that’s helped over 20,000 attorneys build practices that support their lives. With a unique blend of time management, business strategy, and vision-building tools, Mark has helped attorneys across all practice areas rethink what success looks like.

👉 Sasha and Mark Explore:

— Why most law firm owners are stuck working harder for less.

— Why burnout is not a badge of honor and how to design a firm that supports your life.

— What law firm owners must unlearn if they want to grow.

— How shifting from reactive to proactive time management unlocks new levels of freedom and revenue.

👉 Main Takeaways from the Episode:

— Prioritize law firm profitability over top-line revenue, take your profit first, run your firm on what’s left.

— Cut your hours strategically, design systems so your firm doesn’t rely on your constant presence.

— Raise your prices confidently, attract better clients who respect your value.

— Eliminate “heroic behavior”, stop doing everything yourself and start building a real team.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

📞 Connect with Mark Powers:

• Website:https://atticusadvantage.com/

• LinkedIn:https://www.linkedin.com/in/mark-powers-9a648ba/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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In this episode, Sasha sits down with Brian Chase, Managing Partner at Bisnar Chase and one of the most genuinely fulfilled attorneys you'll ever hear from. Not the Instagram highlight reel kind of happy, the real deal. After 33 years in the game, Brian still says, “I love what I do. I can’t believe I get paid for this.” Let that sink in.

📰 About Brian Chase:

Brian is the managing partner at Bisnar Chase, leading one of the top personal injury firms in the country. With 33+ years of experience, he's driven by one thing: making a real impact. From suing auto giants like Ford to recovering nearly a billion dollars for clients, Brian's success comes from his mission-driven approach.

👉 Sasha and Brian explore:

— Why Brian went into law not to chase money but to make an impact.

— How Brian found purpose in suing giant corporations like Ford, Takata, and Big Pharma.

— Brian’s philosophy on collaboration over competition, even in high-stakes litigation.

— The behind-the-scenes strategy of winning 7 and 8 figure verdicts.

— How faith, family, and fulfillment drive him more than dollars ever could.

👉 Main Takeaways from the Episode:

— Build purpose into your work so burnout doesn’t stand a chance.

— Align your team around a mission, not just law firm KPIs or money.

— Treat helping people as your business model, not just your marketing pitch.

— Pick your practice area with intention and build a firm that reflects what you actually believe in.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Brian Chase:

• Website: https://www.bestattorney.com/

• LinkedIn: https://www.linkedin.com/in/briandchase/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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In this episode, Sasha Berson sits down with Lisa Zeiderman, managing partner at Miller Zeiderman LLP, a powerhouse family law firm in New York with over 50 employees and more than 20 attorneys.



What makes this firm special isn’t just its size. It’s how they got there. Lisa shares the behind-the-scenes systems, philosophies, and people that helped her build one of the most successful family law firms in the country, and why most law firm owners are doing it backward.

📰 About Lisa Zeiderman:

Lisa is not just a brilliant attorney, she’s a natural rainmaker, team builder, and visionary firm leader. Her success came from a rare blend of skill, instinct, and knowing exactly what to delegate. From her early career in fashion to managing a multimillion-dollar firm with her partner and her husband, Lloyd, Lisa’s story is a blueprint for law firm growth.

👉 Sasha and Lisa explore:

— The real reason most lawyers struggle with hiring and how Lisa learned to build a team.

— How her husband Lloyd became the firm’s “secret weapon”.

— Why rainmaking came easy to her, and how attorneys can learn to be more charismatic.

— The firm’s bold approach to unlimited vacation and work-life harmony.

— How mentoring programs helped them scale from 2 attorneys to over 20.

👉 Main Takeaways from the Episode:

— Hire proactively before you hit capacity, not reactively when you're drowning.

— Define your firm’s culture early, then reinforce it every single day through actions and expectations.

— Teach your attorneys how to rainmake by helping them become more engaging, well-rounded professionals.

— Build a happy, high-performing law firm by leading with purpose, loving the work, and aligning your team to a meaningful mission.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

📞 Connect with Lisa Zeiderman:

• Website:https://lisazeiderman.com/

• LinkedIn:https://www.linkedin.com/in/lisazeiderman/

• Instagram: https://www.instagram.com/lisazeiderman/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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In this episode, Sasha Berson sits down with Liz Wendling, founder of The Rainmaking Coach, and one of the few experts laser-focused on the two most critical and overlooked moments in the client journey: the intake call and the consultation. If you think you're losing clients because of your marketing, you're probably wrong. You're losing them on the phone, before your attorneys even get a chance.

So if you're tired of consultations that ghost or intake calls that go nowhere, this episode is the wake-up call your law firm needs.

📰 About Liz Wendling:

Liz is the go-to consultant for law firms who want to stop leaving money on the table and start converting more leads into paying clients. She’s a sales coach for attorneys, without the sleaze. For the last 17+ years, Liz has been showing law firms how to turn intake and consultations into high-converting, human-first experiences.

👉 Sasha and Liz explore:

— What “being your highest and best self” during consultations really means.

— How to create an experience that makes prospects say: “I already like this firm.”

— Why your receptionist might be costing you a million bucks.

— Secret shopping: what it reveals, and why every firm should do it.

— The difference between marketing that gets leads, and systems that close them.

👉 Main Takeaways from the Episode:

— Create intake calls that make potential clients feel seen, heard, and understood before you dive into the legal stuff.

— Train your team to connect on a human level. Practice it regularly. Systematize it so it happens every single time.

— Engineer “wow” moments during client intake and consultations to instantly build trust, because trust is what gets them to sign.

— Leverage the fact that most firms ignore this. Stand out by being the one that doesn’t.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

📞 Connect with Liz Wendling:

• Website:https://www.therainmakingcoach.com/

• LinkedIn:https://www.linkedin.com/in/lizwendling/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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In this episode, Sasha Berson sits down with Jason Levin, keynote speaker, author of Relationships to Infinity, and founder of Ready Set Launch, to talk about the real reason your law firm might not be growing: you're not staying in touch.

If your inbox is full but your pipeline is dry, if you know a thousand people but barely talk to ten, this episode is a must-listen.

📰 About Jason Levin:

Jason is the founder of Ready Set Launch, where he helps attorneys and other professionals grow their practices through intentional relationship-building. He’s worked with partners, counsel, and managing partners to develop business, grow revenue, and even transition into retirement – all by leveraging one core skill: keeping in touch.

👉 Sasha and Jason explore:

— Why “keep in touch” is the most broken promise in business, and how to fix it.

— The #1 way attorneys sabotage their own legal business development and how to turn it around.

— How to grow your law firm without changing who you are, introvert or extrovert.

— The ideal client profile: why it matters more than any pitch deck or marketing funnel.

— Why your network is your net worth, especially in law.

👉 Main Takeaways from the Episode:

— Stay visible in your network, or risk being forgotten in a relationship-driven business.

— Build a networking system that fits your personality, no ninja skills required.

— Practice listening and connecting with intention, it’s a business skill and a life skill.

— Show up consistently, because the best rainmakers win with steady effort, not volume.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Jason Levin:

• Website: https://readysetlaunch.net/

• LinkedIn: https://www.linkedin.com/in/jasonlevinspeakertrainercoach/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Are you running a law firm… or is your law firm running you? If you’re stuck working 60, 70, even 90 hours a week, wearing all the hats, and still feeling like you’re not getting ahead, this episode is a must-listen.

In this episode, Sasha Berson sits down with Elizabeth Miller, the founder of From Lawyer to Law Firm Consulting Group. Elizabeth shares insights from her 10+ years of experience helping solo and small law firm owners step out of survival mode and start running their firms like real businesses.

📰 About Elizabeth Miller:

Elizabeth is the founder of From Lawyer to Law Firm Consulting Group. With over a decade of experience helping small and mid-size law firms run smoother and scale smarter, she’s on a mission to help attorneys become business owners without losing their sanity.

👉 Sasha and Elizabeth explore:

— Why attorney billing is the #1 problem holding most law firms back.

— How to collect more of what you bill without chasing clients.

— Why your staffing issues might be your fault, and how to fix them.

— How bringing in the right administrator can free you up to focus on practicing law.

👉 Main Takeaways from the Episode:

— If you don’t get paid, you don’t have a law firm, you have a hobby. Fix your billing.

— Staffing isn’t just about finding people. It’s about keeping them, and that starts with you.

— Post-COVID staffing expectations have changed. If you’re not adapting, you’re falling behind.

— You can’t scale your firm if you’re stuck doing everything yourself.

— A law firm that runs like a business is worth more, whether you want to sell it one day or just get your life back.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/.

📞 Connect with Elizabeth Miller:

• Website: https://fromlawyertolawfirm.com/

• LinkedIn: https://www.linkedin.com/in/elizabeth-m-miller-mba-5b644b21/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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In this episode, Sasha Berson sits down with Gary Mitchell of OnTrackCoach, a pioneer in coaching lawyers and law firm owners for nearly two decades. In this episode, they break down how to escape the traditional, burnout-driven law firm model and create a business that works for attorneys. If you’re tired of feeling stuck in your own firm, this episode is for you!



📰 About Gary Mitchell:

Gary Mitchell is a law firm coach, author, and speaker who has spent the last 20 years helping law firm owners break free from the old, burnout-inducing firm model. Through his coaching, he enables attorneys to design firms that provide financial success and the lifestyle they want. He’s also the author of multiple books, with his latest, Growing a Law Firm to Suit Your Lifestyle, currently in the final editing stages.

👉 Sasha and Gary explore:

— Why so many lawyers feel trapped in their firms and how they can escape the grind.

— The biggest mistakes lawyers make when trying to grow their firms.

— Why the traditional law firm model is broken and what to do instead.

— How COVID-19 changed the legal industry and brought self-care to the forefront.

— Why a fulfilling life outside of law leads to a more profitable practice.

👉 Main Takeaways from the Episode:

— You don’t have to sacrifice your personal life to run a successful law firm.

— The most successful law firm owners prioritize leadership, HR, and law firm management, not just getting more clients.

— If your firm isn’t structured around your lifestyle, you’re setting yourself up for burnout.

— Build a fulfilling life outside of your law firm to enhance your productivity and satisfaction.

— A law firm that works for you instead of controlling you is possible; you just need the right strategy.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

�� Connect with Gary Mitchell:

• Website:https://ontraccoach.com/lawyer-coach/

• LinkedIn:https://www.linkedin.com/in/garyemitchell/?originalSubdomain=ca

• Instagram: https://www.instagram.com/ontrac_coach/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

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Have you ever thought about buying a law firm to grow your current business? Or maybe you’ve considered selling your law firm and cashing in on the years of hard work you’ve put in? Either way, this episode is a must-listen.



In this episode, Sasha Berson sits down with Jeremy Poock, Esq., the founder of Senior Attorney Match, a leading platform and brokerage focused on law firm sales and acquisitions. Jeremy shares insights from his 12+ years of experience helping small and mid-sized law firm owners navigate successful sales and purchases.

📰 About Jeremy Poock:

Jeremy Poock is an attorney and the founder of Senior Attorney Match. Since 2013, he’s helped dozens of law firm owners sell and buy firms, focusing on small business law firms with revenues typically under $10 million. Jeremy’s hands-on approach and deep understanding of law firm valuations and succession planning have made him a trusted advisor in the legal space.

👉 Sasha and Jeremy explore:

— Why most law firm owners overlook the opportunity to sell their practice.

— How law firm sales are evolving from “Law Firm Sales 1.0” (book of business) to “2.0” (brand and digital value).

— Why many lawyers are hesitant to buy firms, and how to overcome that mindset.

— How alternative business structures (ABS) and changes in regulations may reshape the legal industry.

— The role of personal goodwill in law firm valuation and how it impacts sales.

👉 Main Takeaways from the Episode:

— Growth through acquisition is an underrated strategy for law firm owners, but that’s changing fast.

— Many law firms are more valuable than their owners realize. Planning ahead can maximize the sale price.

— Culture fit is critical in any law firm sale. A mismatch can sink a deal, no matter how good it looks on paper.

— The legal industry is slowly moving toward greater acceptance of private equity and non-lawyer ownership, creating new opportunities (and risks) for law firms.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Jeremy Poock:

• Website:https://www.seniorattorneymatch.com/

• LinkedIn:https://www.linkedin.com/in/jeremypoock/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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In this episode, Sasha Berson and Steve Riley of Atticus reveal how hiring legal assistants strategically can transform your law firm’s growth. Learn which key roles drive sustainable revenue, how to build capacity before scaling, and the management systems needed for long-term success.

📰 About Steve Riley:

Steve Riley is a practice advisor at Atticus, where he helps lawyers build great practices and fulfilling lives. After practicing trial law and then transitioning to estate planning, Steve sold his firm and joined Atticus to guide other lawyers in scaling their firms sustainably. He brings decades of experience in law and practice management to his coaching and consulting.

👉 Sasha and Steve explore:

— Steve's journey from trial lawyer to estate planning firm owner to law practice advisor.

— The challenges he faced managing growing teams and how he overcame them.

— Why most lawyers struggle with growth and how to build the capacity needed for sustainable revenue.

— The importance of cultivating a great life to support a great practice.

— How to build effective management infrastructure and develop leaders within a law firm.

👉 Main Takeaways from the episode:

— To double revenue, you must first build an effective HR system and the capacity, hire and train people before the revenue surge.

— Manage the people and let them manage the cases.

— Scaling requires tightening client intake to ensure only A+ clients are accepted.

— Build a fulfilling life outside of your law firm to enhance your productivity and satisfaction.

— After all, the key to growth is strong management systems and well-trained team leaders, not just marketing and sales.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

📞 Connect with Steve Riley:

• Website:https://atticusadvantage.com/team/steve-riley/

• LinkedIn:https://www.linkedin.com/in/stevenpriley/

• Steve’s Podcast: https://podcasts.apple.com/us/podcast/great-practice-great-life-by-atticus/id1636511715

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Running a law firm is tough, scratch that, really tough. You're handling clients, cases, marketing, operations… and let’s not even get started on the financials. But what if you didn’t have to wear all those hats?

In this episode, Sasha Berson sits with Brandy Derrick, founder of Legal Ease Bookkeeping, a firm dedicated to helping law firm owners regain their sanity when it comes to bookkeeping and financial reporting

📰 About Brandy Derrick:

Brandy Derrick is the founder of Legal Ease Bookkeeping, a firm dedicated to helping small law firm owners take control of their finances without stress. With years of experience in bookkeeping and accounting, Brandy specializes in simplifying financial management for attorneys who’d rather focus on practicing law than crunching numbers. She’s passionate about making bookkeeping easy, efficient, and enjoyable, so law firm owners can make smarter financial decisions and grow their businesses with confidence.

👉 Sasha and Brandy Explore:

— Why weekly bookkeeping is a game changer (yes, weekly—trust us on this).

— The most common financial mistakes law firm owners make.

— How proper bookkeeping can actually increase your revenue.

— The difference between basic bookkeeping and strategic financial advising.

— Why investing in professional bookkeeping is one of the smartest moves you can make.

👉 Main Takeaways from the Episode:

— If you're a lawyer who "hates numbers," you're not alone, but ignoring them is costing you money.

— The right financial cadence (hint: not once a year when tax season rolls around) keeps your business healthy and growing.

— A great bookkeeper doesn’t just track expenses, they help you understand your numbers so you can make smarter business decisions.

— Hiring a professional law firm bookkeeping service is not an expense, it’s an investment with a serious ROI.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

📞 Connect with Brandy Derrick:

• Website:https://legaleasebookkeeping.com/

• LinkedIn:https://www.linkedin.com/in/brandyderrick/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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Join Sasha Berson as he speaks with Robert Simon, Co-founder of the Simon Law Group

👉 Sasha and Robert explore:

— How Robert built a thriving law firm with his twin brother and the importance of family in business.

— The unique challenges of managing multiple businesses and family dynamics.

— How Robert stays happy and focused while growing his empire with his wife, kids, and extended family.

— What he would do if he had to start over from scratch and why failure is part of the process.

👉 Main Takeaways from the Episode:

— Progress comes from taking risks and making decisions, even when they don’t go according to plan.

— Managing a law firm with multiple family members requires balancing professional and personal dynamics, but the payoff is incredible.

— Family-first mentality: Robert's ability to maintain a close-knit team with his family members and inspire them to succeed.

— Success isn't just about the money, it’s about the joy and satisfaction of creating something that makes a difference.

— If you want to grow a business, sometimes you just need to start before you're "ready”.

📰 About Robert Simon:

Robert Simon is the co-founder of The Simon Law Group (The Justice Team). He built his law firm from the ground up, working alongside his twin brother, family members, and an incredible team. In addition to the law firm, Robert has grown several successful businesses, all while maintaining a family-first approach to business.

📞 Connect with Robert Simon:

• Website:https://www.thesimonlawgroup.com/about-us/our-team/robert-t-simon/

• LinkedIn:https://www.linkedin.com/in/roberttsimon?trk=org-employees

• Facebook: https://www.facebook.com/@planetfunbob/

• Instagram:https://www.instagram.com/planetfunbob/?hl=en

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

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Join Sasha Berson as he speaks with Kerry Barrett, Emmy Award-winning NBC News Anchor and Video Confidence Coach.

👉 Sasha and Kerry explore:

— Why most attorneys are naturally camera-shy and how to overcome it.

— The biggest mistakes lawyers make when recording video and how to fix them.

— How video marketing is becoming as essential as having a website.

— Simple strategies for making your on-camera presence engaging and authentic.

— Why attorneys often fear judgment from their peers more than from potential clients.

👉 Main Takeaways from the Episode:

— Just like a website was optional 15 years ago but is now essential, video is heading the same way​.

— If you don’t have video content, you’re giving away business to competitors who do​.

— Many attorneys avoid video because they think they need expensive setups, but Kerry explains how to get started with minimal equipment​.

— Most attorneys fear judgment from colleagues more than clients, but waiting until you’re "perfect" means missing out on business​.

📰 About Kerry Barrett:

Kerry Barrett is an award-winning former NBC News anchor and a video confidence coach for professionals. She helps attorneys and business owners develop an authentic, compelling presence on camera.

📞 Connect with Kerry Barrett:

• Website:https://www.kerrybarrett.com/

• LinkedIn:https://www.linkedin.com/in/kerrybarrett/

• Facebook: https://www.facebook.com/IAmKerryBarrett/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

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Join Sasha Berson as he speaks with Kerri Coby White, Co-Founder and CEO of KerriJames

👉 Sasha and Kerri explore:

— How to build a self-sustaining system that turns leads into clients, clients into advocates, and advocates into referral engines​.

— Why quick activation campaigns must work alongside a long-term branding and referral strategy​.

— How successful firms create momentum in marketing and operations to grow with less effort over time​.

— Why law firm owners must step out of the legal work and focus on being brand ambassadors and business leaders​.

👉 Main Takeaways from the Episode:

— Marketing isn’t about running ads; it’s about building a repeatable, compounding system that lowers acquisition costs over time​.

— Kerri also shares how law firms can use AI tools to scale intake, marketing, and even training while keeping the human touch where it matters most​.

— The best firms balance short-term lead gen (ads, PPC) with long-term strategies like SEO, referrals, and local community marketing​.

— Growth isn’t just about marketing; it’s about ensuring every lead converts smoothly and stays engaged​.

📰 About Kerri Coby White:

Kerri is a consultant, speaker, and author with years of experience helping law firms grow using proven business strategies. Her book, The Law Firm Growth Machine, provides a step-by-step system for firm owners to streamline operations, increase profitability, and scale sustainably.

📞 Connect with Kerri Coby White:

• Website:https://www.kerrijames.co/

• LinkedIn:https://www.linkedin.com/in/kerricobywhite/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

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Join Sasha Berson as he speaks with Brian LaBovick, Founder of LaBovick Law Group

👉 Sasha and Brian explore:

— The biggest hiring mistakes law firm owners make and how to build a high-performing team.

— The key marketing investments that helped Brian scale his firm to $15M+ in revenue.

— How operational systems and processes are essential for scaling beyond a solo or small firm.

— What Brian would do differently if he had to start over today to grow faster and more profitably.

👉 Main Takeaways from the Episode:

— Define your firm's vision, core values, and 10-year plan to break past growth plateaus and create a scalable operation.

— Commit to consistent advertising and marketing instead of relying solely on referrals to drive predictable revenue growth.

— Step away from practicing law and focus on running the business if you want to scale beyond a few attorneys.

— Master your financials, track profitability, and optimize expenses to ensure your firm’s revenue growth translates into higher profits.

📰 About Brian LaBovick:

Brian LaBovick is the founder of LaBovick Law Group, based in Southeast Florida. With over 30 years in practice, he has grown his firm to 15 attorneys and over $15M in annual revenue by embracing business strategy, leadership, and marketing.

📞 Connect with Brian LaBovick:

• Website:https://www.brianlabovick.com/

• LinkedIn:https://www.linkedin.com/in/brian-f-labovick-40032a9/

• Twitter: https://twitter.com/brianlabovick?lang=en

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

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Join Sasha Berson as he speaks with Karl Seelbach, Co-founder of Scribe and Managing Partner at Doyle & Seelbach

👉 Sasha and Karl explore:

— Why the traditional court reporting model hasn’t changed in over 150 years and is ripe for disruption.

— Insights into starting and scaling a legal-tech startup to seven figures in just over a year.

— A platform that integrates seamlessly with Zoom to deliver high-quality testimony reporting at less than half the cost and 10x the speed.

— Why Karl believes more attorneys should embrace innovation to simplify and enhance their practice.

👉 Main Takeaways from the Episode:

— Attorneys face long delays for transcripts and inconsistent service quality.

— Legal tech like Scribe isn’t just about cost savings; it’s about enhancing client service by delivering faster and more reliable results.

— Legal tech doesn’t just simplify workflows; it enhances client experience and attorney productivity.

— Tech adoption doesn’t mean leaving the law behind—it can complement your practice and expand your impact.

📰 About Karl Seelbach:

Karl Seelbach is a seasoned litigation defense attorney with nearly 20 years of experience. As managing partner at Doyle & Seelbach, he oversees a 30-person firm specializing in personal injury defense. An early tech adopter and serial entrepreneur, Karl has founded three startups, with Scribe being his latest and most impactful venture.

📞 Connect with Karl Seelbach:

• Website:https://skribe.ai/

• LinkedIn:https://www.linkedin.com/in/kwseelbach

• Twitter: https://x.com/KarlSeelbach/status/1877004675842539646

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

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Join Sasha Berson as he speaks with Melanie Herschorn, Founder of Big Impact Books

👉 Sasha and Melanie explore:

— Why writing a book can be a game-changer for attorneys and how it bridges the gap between legal jargon and client understanding.

— The misconceptions attorneys have about self-publishing and how to protect their intellectual property while publishing independently.

— How to transform a book into a marketing engine that drives thought leadership, client engagement, and business growth.

— Real-life lessons from Melanie’s own experiences with predatory publishers and how those lessons inspired her mission.

👉 Main Takeaways from the Episode:

— Self-publishing gives attorneys control over their intellectual property and royalties while establishing their authority in the field.

— Avoid “publishers” who overpromise and underdeliver, independent publishing is a safer and more rewarding path.

— A book is more than just a product; it’s a tool for content marketing. Leverage excerpts, blog posts, and social media to maximize its impact.

— Clear, relatable content can bridge the divide between complex legal concepts and the needs of prospective clients.

📰 About Melanie Herschorn:

Melanie Herschorn is the Founder of Big Impact Books, a company dedicated to helping professionals publish and market books that establish them as thought leaders. Melanie has worked with countless attorneys, guiding them to use their expertise to write compelling, market-driven books. Her background in PR and journalism shapes her mission to help others amplify their voices authentically.

📞 Connect with Melanie Herschorn:

• Website:https://yourbigimpactbook.com/

• LinkedIn:https://www.linkedin.com/in/melanie-herschorn/

• Facebook: https://www.facebook.com/melherschorn/

• Twitter: https://x.com/i/flow/login?redirect_after_login=%2FMelHerschorn

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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Join Sasha Berson as he speaks with Ben Paul, Founder of BD Ladder

👉 Sasha and Ben explore:

— The surprising impact of spending just 18 minutes daily on business development, adding up to over 70 hours a year of focused growth.

— Why starting business development early in your career is a game-changer.

— Strategies to overcome fear of rejection and make networking an easy habit.

— How being genuine and generous in your professional relationships can lead to a steady flow of referrals.

👉 Main Takeaways from the Episode:

— Whether you’re fresh out of law school or a seasoned attorney, the best time to build connections is today.

— Schedule business development on your calendar and treat it as untouchable.

— Be generous with your time, expertise, and connections to establish trust.

— Keep track of your business development efforts to see how small daily actions add up over months and years.

📰 About Ben Paul:

Ben Paul is the Founder of BD Ladder, a consultancy dedicated to helping lawyers and other professionals excel in business development. With years of expertise, Ben provides actionable strategies to make business growth manageable and effective.

📞 Connect with Ben Paul:

• Website: https://www.bdladder.com/ben-paul

• LinkedIn: https://www.linkedin.com/in/benpaulbdm/

• Facebook: https://www.facebook.com/BDLadder

• Twitter: https://x.com/BdLadder

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

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Join Sasha Berson as he speaks with Harlan Schillinger, Legal Marketing Expert at Harlan Schillinger

👉 Sasha and Harlan explore:

— The challenges and triumphs of producing the first-ever TV commercials for lawyers in 1979.

— The evolution of legal advertising, from the early days of answering countless calls from TV ads to today's focus on digital and social media strategies.

— The importance of integrity and client service in building a lasting reputation in legal practice.

— How processes, from intake to case handling, are essential to scaling any law firm, whether it’s a solo practice or a multi-state operation.

👉 Main Takeaways from the Episode:

— Before diving into marketing, focus on becoming an exceptional lawyer. Delivering outstanding client outcomes naturally generates word-of-mouth referrals and builds a strong reputation.

— Invest in a client-focused website that speaks to your audience’s needs, not just your accolades.

— Treat your advertising like you’re presenting a case to a jury. Be likable, credible, and authentic.

— With changes in ownership laws in Arizona and Utah, private equity could soon enter the legal industry, making it crucial for firms to adopt scalable processes and systems.

📰 About Harlan Schillinger:

Harlan Schillinger, often called the grandfather of legal advertising, has been shaping the legal marketing industry since 1978. Over 46 years, he’s mentored law firms, produced groundbreaking TV ads, and set benchmarks for integrity and innovation. Harlan remains an active thought leader, sharing his expertise at major legal conferences and through private consulting.

📞 Connect with Harlan Schillinger:

• Website:https://www.harlanschillinger.com/

• LinkedIn:https://www.linkedin.com/in/harer54215/

• Facebook: https://www.facebook.com/Harlan.Schillinger.Legal.Marketing.Expert/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

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Join Sasha Berson as he speaks with Joe McCarthy, Founder of JEM Social

👉 Sasha and Joe explore:

— The importance of authentic content and messaging over superficial production quality.

— Practical strategies for creating a content calendar and consistent posting schedule.

— How investing strategically in your social media presence can accelerate results.

— Why Instagram is a crucial platform for law firms looking to expand their reach.

— How social media can indirectly generate leads, even if they don't originate directly from the platform.

👉 Main Takeaways from the Episode:

— Create content that causes a change in perspective rather than just surface-level tips.

— Budget 4-8 hours per month for content creation, planning, and strategy. Time investment on your calendar must be as important as the cases you work on.

— Think of your social media presence as a "digital resume" that builds trust and credibility with potential clients.

— Successful law firms and lawyers invest tens of thousands of dollars into their social media to get real results.

📰 About Joe McCarthy:

Joe McCarthy is a dynamic digital marketing expert who transitioned from a personal passion for online growth to revolutionizing how businesses, particularly law firms, leverage social media. Through his company, JEM Social, Joe has empowered numerous clients to move beyond vanity metrics and achieve tangible increases in brand visibility, engagement, and client acquisition.

📞 Connect with Joe McCarthy:

• Website: https://www.jemsocial.com/

• LinkedIn: https://www.linkedin.com/in/joe-mccarthy-7b691518a

• Facebook: https://www.facebook.com/joe.mccarthy.7564/

• Twitter: https://twitter.com/realjoe_mac

• Instagram: @realJoeMcCarthy

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LawFirmMarketing #SocialMediaMarketing #LeadGeneration #LegalIndustry #DigitalStrategy

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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Join Sasha Berson as he speaks with Ben Leader, Partner at Elrod Pope Law Firm

👉 Sasha and Ben explore:

— The pivotal role of joining mastermind groups to accelerate firm growth.

— How shifting focus from practicing law to marketing and intake management transformed Ben’s law firm.

— Strategies to optimize marketing spending for better ROI.

— The impact of data-driven decisions on lead generation and client intake.

— Building a centralized system for intake and case management.

👉 Main Takeaways from the Episode:

— Ben shares how re-evaluating marketing strategies led to reallocating budgets from ineffective campaigns, saving six figures while significantly increasing case volume.

— Joining the PILMA Mastermind group helped Ben build a roadmap for scaling his firm's intake and marketing efforts.

— Investing in intake management and systems integration can yield up to a 270% increase in lead-to-case conversions, dramatically impacting revenue.

— Firms that focus on business management, rather than just case handling, often see exponential growth.

📰 About Ben Leader:

Ben Leader is a dynamic legal professional who pivoted from a traditional practice to revolutionizing his firm's operations. After joining his father’s firm, originally founded in 1980, Ben took charge of marketing and intake management. His innovative approach resulted in quadrupling the firm’s case volume, streamlining operations, and significantly enhancing profitability.

📞 Connect with Ben Leader:

• Website:https://elrodpope.com/about-us/our-attorneys/ben-leader/

• LinkedIn:https://www.linkedin.com/in/ben-leader-50b5371b/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LawFirmMarketing #IntakeManagement #BusinessGrowth #LegalIndustryInsights

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

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Join Sasha Berson as he speaks with Ted DeBettencourt, Co-Founder of Juvo Leads Chat👉 Sasha and Ted explore:

— The impact of automation on content creation and distribution.

— Ted's approach to using data-driven insights for marketing decisions.

— The future of personalized customer experiences in digital marketing.

— Why businesses need to adapt quickly to stay competitive in the AI-driven world.

— The role of Juvo Chat in revolutionizing customer support and engagement.

— How Juvo Leads Chat uses AI to streamline communication and enhance user experience.

👉 Main Takeaways from the Episode:

— Juvo Leads Chat offers incredible value at just $35 per qualified lead with a no-risk trial.

— Personalized, human-driven chats increase lead quality and conversion rates.

— The service operates 24/7 with native speakers, offering a smooth experience for potential clients.

— Law firms can see a 50%+ boost in qualified leads without any upfront cost.

— The 97% client retention rate speaks volumes about Juvo Leads Chat’s long-term value.

📰 About Ted DeBettencourt:

Ted DeBettencourt is the Co-Founder of Juvo Leads Chat, a cutting-edge lead generation service that helps law firms boost their qualified lead volume through personalized, human-driven chat. With a focus on high-quality, empathy-driven interactions, Ted and his team have revolutionized how law firms connect with potential clients. Juvo’s innovative model, which guarantees 50% more qualified leads at an affordable price, has quickly become a trusted solution for law firms looking to scale efficiently and sustainably.

📞 Connect with Ted DeBettencourt:

• Website: https://juvoleads.com/

• LinkedIn: https://www.linkedin.com/in/theodoremdebettencourt/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LeadGeneration #LawFirmMarketing #QualifiedLeads #ChatMarketing #LawFirmGrowth

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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Join Sasha Berson as he speaks with Russell Knight, Founder of The Law Office Of Russell D. Knight

👉 Sasha and Russell explore:

— The challenges of scaling a multi-million dollar law firm.

— How to manage wearing multiple hats, like marketing, sales, HR, and leadership.

— The importance of delegation in sustaining firm growth.

— Russell’s experience working with a business coach and sales consultant.

— Lessons learned from balancing client service and firm management.

— Key strategies for overcoming growth plateaus in legal practices.

👉 Main Takeaways from the Episode:

— Delegate and trust others to help scale your law firm.

— Prioritize SEO and marketing for maximum profitability.

— Seek guidance from coaches and mentors to refine strategies and accelerate growth.

— Invest your time and resources into marketing, especially SEO, for the best return on investment.

📰 About Russell Knight:

Russell Knight is the founder of The Law Office of Russell D. Knight, a highly profitable family law firm. Employing eight lawyers and five support staff, his firm is a standout example of growth, having expanded significantly thanks to a combination of smart business strategies, relentless marketing efforts, and the guidance of top-tier business coaches. With a strong focus on SEO, sales, and leadership, Russell has transformed his firm into a well-oiled machine with a multi-million-dollar turnover.

📞 Connect with Russell Knight:

• Website: https://rdklegal.com/

• LinkedIn: https://www.linkedin.com/in/russell-d-knight

• Facebook: https://www.facebook.com/LawOfficeofRussellDKnight/

• Instagram: https://www.instagram.com/divorceattorneyknight/?hl=en-gb

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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Join Sasha Berson as he speaks with Greg Ward, the Founder and Managing Partner of The Ward Law Group

👉 Sasha and Greg explore:

— The entrepreneurial journey from solopreneur to scaling a successful law firm

— Niche marketing strategies targeting Spanish-speaking communities

— Effective marketing and client acquisition techniques

— The importance of core values in business growth

— Scaling challenges and solutions in the legal services industry

👉 Main takeaways from the episode:

— Commit deeply to your chosen niche rather than trying to serve everyone

— Prioritize client service over immediate financial gains

— Build a team that shares your core values and mission

— Continuously test and refine your marketing strategies

📰 About Greg Ward:

Gregory Ward is the Founder and Managing Partner of The Ward Law Group, a leading personal injury law firm dedicated to serving Spanish-speaking communities. Starting from a modest 200 sq. ft office, Ward and his wife Jany Martinez-Ward have grown the firm to a nationwide practice recovering over $500 million in settlements. Their commitment to serving Spanish-speaking accident victims has driven their remarkable 40%-50% annual growth, making them a beacon of justice for a vulnerable population.

📞 Connect with Greg Ward:

• Website: https://www.855dolor55.com/

• LinkedIn: https://www.linkedin.com/in/gwardlaw/

• Facebook: https://www.facebook.com/TheWardLawGroup/

• Instagram: https://www.instagram.com/attorneygregward/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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Join Sasha Berson as he speaks with John Scott, Partner at Anders CPAs and Advisors

👉 Sasha and John explore:

— The importance of paying attention to data and testing different marketing strategies to see what works best for your firm

— How legal businesses, like any service business, can scale if there is demand and supply

— The ability to replicate a successful process-driven service model within a geographic area or new cities

— Focusing on cash, financials, production, and pipeline metrics on a weekly basis

— Utilizing a consultant to develop KPIs and focus on priority areas needing attention

— Benchmarking your firm's financial data against industry peers through a customized accounting structure

👉 Main takeaways from the episode:

— Law firm growth is attainable through strategic scaling of proven internal processes, not reliance on reputation alone

— Tracking metrics over time via recurring reviews reveals trends and priorities for targeted improvement

— Standardizing operations while customizing analytics benchmarks performance for maximum competitive advantage

— Consultants expedite progress by documenting workflows, analyzing finances, and recruiting to expand capabilities

📰 About John Scott:

John Scott is a Partner in Tax at Anders CPAs & Advisors. As the leader of the firm's virtual CFO team for legal clients, John draws on his wealth of experience in helping law firms optimize their financial management. He works closely with attorney and business owner clients to address complex tax, estate planning, and valuation issues.

John employs a collaborative approach, partnering clients with other advisors to accomplish their goals in a cost-effective manner. With a focus on profitability, John provides dedicated resources and critical thinking to make law practices more efficient and competitive. His expertise benefits both established and emerging firms seeking to maximize performance.

📞 Connect with John Scott:

• Website: https://anderscpa.com/

• LinkedIn: https://www.linkedin.com/in/john-c-scott-cpa/

• Facebook: https://www.facebook.com/AndersCPA

• Twitter: https://twitter.com/anderscpa

• Instagram: https://www.instagram.com/anderscpa/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Tom Lenfestey, CEO of The Law Practice Exchange

👉 Sasha and Tom explore:

— The importance of strategic fit in law firm acquisitions

— Developing a clear acquisition plan aligned with growth goals

— The process of searching for the right acquisition opportunity

— Financial considerations and funding in law firm acquisitions

— Buy-sell agreements for solo practitioners and small partnerships

— The significance of thorough transition planning and post-acquisition integration

👉 Main takeaways from the episode:

— Firms should avoid stretching into new practice areas just because opportunities arise and instead ensure strategic fit with their goals.

— Solo practitioners can facilitate succession planning through buy-sell agreements with respected peer attorneys

— Valuation analyses are needed to avoid killed deals from unrealistic price expectations on the part of sellers

— Thorough transition planning and open communication between parties make post-acquisition integration infinitely easier

📰 About Tom Lenfestey:

Tom Lenfestey is the Founder and CEO of The Law Practice Exchange, a leading platform facilitating law firm sales, mergers, and succession planning. A practicing attorney and licensed CPA, Tom recognized the legal profession lacked resources for practice transitions. He founded LPE in 2013 to fill this void, providing services to guide lawyers through succession planning, exits, and acquisitions.

With vast expertise in evaluating law firm transactions, Tom consults firms on valuation, integration, and long-term strategy. As an accomplished speaker, he regularly shares insights with legal associations on topics including succession planning and law practice sales. Clients praise Tom for his expertise and personalized guidance.

📞 Connect with Tom Lenfestey:

• Website: https://thelawpracticeexchange.com/

• LinkedIn: https://www.linkedin.com/in/tomlenfestey/

• Facebook: https://www.facebook.com/lawpracticeexchange/

• Twitter: https://twitter.com/LawPracticeExch

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Chris Guymon, the Founder of Time Freedom for Lawyers

👉 Sasha and Chris explore:

— How the four-hour rule focuses attorneys' work only on cases that have funds in their trust account to ensure they are working on paid matters

— Common exceptions to the four-hour rule for certain practice areas like personal injury or contingency fees

— The benefits of the four-hour rule like being able to collect payment on nearly all hours worked and not losing money on employees.

— How there is a lot of opportunity in law through inefficiency and solving clients' pain points in new ways without needing fancy business expertise.

— The idea that with some innovative approaches, attorneys can make good money with less effort by addressing client needs instead of just replicating typical practices.

👉 Main takeaways from the episode:

— Adopting strategies like the four-hour rule that focus attorneys' work on paid cases can significantly increase revenue by collecting payment on nearly all billable hours.

— Simplifying processes, like completing divorces in three months through flat fees and limiting pre-mediation work, leads to better client outcomes at lower costs.

— Non-traditional approaches to law practice, such as Chris' move into coaching, can improve work-life balance while maintaining or increasing income.

— With innovative thinking, attorneys have opportunities to earn more per hour worked by addressing inefficiencies compared to typical billable hour models.

📰 About Chris Guymon:

Chris Guymon is a seasoned marketing strategist specializing in legal services. With over 15 years of experience, he has a proven track record of boosting client acquisition and enhancing brand visibility for law firms. Chris is passionate about leveraging innovative marketing techniques to deliver measurable ROI and sustainable growth for his clients.

📞 Connect with Chris Guymon:

• Website: https://www.crc.law/

• LinkedIn: https://www.linkedin.com/in/chris-guymon-tfl

• Facebook: https://www.facebook.com/groups/timefreedomforlawyers/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt

👉 Sasha and Stuart explore:

— The importance of continuously developing legal and advocacy skills throughout one's career

— The challenges of balancing both the professional obligations and business demands of running a small law firm

— Finding fulfillment through upholding the principles and integrity of the legal profession

— The misconception some have that personal injury law is merely "ambulance chasing" and lacks complexity

— How taking risks and working diligently on cases contributes to positive outcomes over superficial resolutions

— Striking the right equilibrium between practicing law competently while also sustaining the business needs of a firm

👉 Main takeaways from the episode:

— Both competence in legal advocacy and strong networking skills are necessary for a sustainable small firm practice

— Viewing legal work as a meaningful pursuit beyond just money and business requires embracing both craft and humanity

— Taking pride in working hard each day with fairness and honesty builds rewarding careers and serves clients well in the long run

📰 About Stuart Ratzan:

Stuart Ratzan is the founding partner of Ratzan Weissman & Boldt, a Miami personal injury law firm. As a renowned trial lawyer, he has secured multimillion-dollar settlements in high-profile medical malpractice and catastrophic injury cases. Ratzan believes strongly in bringing wrongdoers to account through impactful jury verdicts. He is committed to public safety and ensuring access to healthcare. Ratzan has earned many accolades, including recognition as one of Florida's top attorneys by Best Lawyers.

📞 Connect with Stuart Ratzan:

• Website: https://www.rwblawyers.com/

• LinkedIn: https://www.linkedin.com/in/stuartratzan/

• Facebook: https://www.facebook.com/rwblawyers/

• Twitter: https://twitter.com/ratzanlaw

• Instagram: https://www.instagram.com/rwblawyers/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Chris Dreyer, the CEO of Rankings.io

👉 Sasha and Chris explore:

— The importance of proper capital allocation for marketing, especially for originating new cases

— How direct response marketing requires short-term spending while brand building is long-term

— Best practices for intake systems and client experience to generate reviews

— The "profit first" mindset of allocating a percentage of revenue to profit upfront to force profitability and efficiency

— Features of excellent intake systems like training, personality assessments, and an emphasis on care and client happiness

— The need to substantially invest in major market campaigns, often over $1 million monthly, to stand out competitively

👉 Main takeaways from the episode:

— Proper capital allocation for marketing is crucial, especially early on, to generate cases and data to gauge effectiveness

— Building a long-term brand requires substantial, ongoing investment though it leads to cheaper client acquisition over the long run

— Intake systems deeply impact client experience and retention, potentially costing or earning firms millions each year

— Establishing financial targets, cutting costs strategically, and planning growth over multiple years with a fractional CFO's help can substantially increase law firm wealth

📰 About Chris Dreyer:

Chris Dreyer is the CEO and founder of Rankings.io, an SEO agency that specializes in helping elite personal injury law firms generate cases through organic search on Google. His company has been named to the Inc. 5000 list five years consecutively, recognizing its impressive growth. After competing globally in collectible card games and poker as a youth, he earned a degree in history education but found his true calling in digital marketing.

Starting with an affiliate marketing side hustle during spare time from his teaching job, he grew it into a full-time venture. When changes in search engine algorithms impacted his business, he pivoted to legal marketing, leveraging his SEO expertise. As the founder and CEO of Rankings.io, he has scaled the agency significantly year over year, achieving eight-figure revenues through his data-driven approach and dedicated team.

📞 Connect with Chris Dreyer:

• Website: https://rankings.io/

• LinkedIn: https://www.linkedin.com/in/chrisdreyerco/

• Facebook: https://www.facebook.com/chrisdreyerco/

• Twitter: https://x.com/Rankingsio

• Instagram: https://www.instagram.com/chrisdreyerco/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Elise Holtzman, the CEO of The Lawyer's Edge

👉 Sasha and Elise explore:

— Developing a book of business and lawyers' motivations to earn more based on the business they bring in

— Lawyers' focus on billable hours and resistance to tasks without immediate billable credit like networking or thought leadership

— Understanding business development as a long-term investment rather than something producing instant results

— The need for firms to train lawyers in business development and coach them through the process

— Challenges smaller firms face in delegating roles and barriers to revenue growth

👉 Main takeaways from the episode:

— Lawyers are naturally driven by billable hours but must shift focus to business development to avoid "tunnel vision" and maximize leverage of their expertise

— Creating business takes an investment of time and may not provide immediate returns, but paying off over the long run through building relationships

— Growing a firm requires owners to delegate roles to specialists and move from solely practicing law to managing business operations

— Younger lawyers want mentoring and opportunities to develop skills just as they received coaching in other activities as they grew up

📰 About Elise Holtzman:

Elise Holtzman is an accomplished attorney and professional coach dedicated to helping lawyers maximize their potential. As the founder of The Lawyer's Edge, she draws from her experience practicing commercial real estate law at top firms and graduating cum laude from Columbia Law School. Through individualized coaching, training programs, and frequent speaking engagements, Elise equips attorneys with the business development skills needed to lead thriving practices and legal organizations. Her mission is empowering lawyers to take control of their careers while sustaining high-quality client service and operations.

📞 Connect with Elise Holtzman:

• Website: https://thelawyersedge.com/

• LinkedIn: https://www.linkedin.com/in/eliseholtzman

• Facebook: https://www.facebook.com/TheLawyersEdge/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Brian Glass, the Partner at BenGlassLaw

👉 Sasha and Brian explore:

— The differences in sales efforts needed for personal injury law compared to other legal fields like estate planning

— How the first lawyer a potential client speaks to will establish the most rapport

— Differentiating a law firm by clearly explaining its process for handling cases

— Using a rating system to evaluate employees and identify talent mismatches

— The differences between managing a law firm versus practicing law

👉 Main takeaways from the episode:

— It's important to differentiate your law firm from others by clearly explaining your unique process and value proposition to clients

— Managing a law firm requires different skills than practicing law, so promoting great attorneys into management roles may not always work

— Lawyers should look inward at issues within their own control rather than always blaming external factors for lack of success

— Focusing efforts on the 20% of activities that will drive the most results is key to achieving goals without burnout

📰 About Brian Glass:

Brian Glass is a personal injury attorney and partner of BenGlassLaw. With over 15 years of experience, he represents injured individuals in their legal battles against insurance companies. Born and raised in Fairfax, Virginia, Brian attended James Madison University and the College of William & Mary Law School. He has received numerous honors for his excellence in litigation, including recognition as a top lawyer by Super Lawyers. Outside of practicing law, Brian is passionate about empowering others to build successful businesses and lead purposeful lives. He hosts the podcast Time Freedom for Lawyers, sharing advice and stories from high-achieving entrepreneurs.

📞 Connect with Brian Glass:

• Website: http://www.benglasslaw.com/

• LinkedIn: https://www.linkedin.com/in/fairfaxpersonalinjury/

• Facebook: https://www.facebook.com/brianglass

• Instagram: https://www.instagram.com/thebrianglass

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Suzette Welling, the Founder of Law Practice Edge

👉 Sasha and Suzette explore:

— The challenges of bringing in inexperienced managers from outside the legal industry

— Alternative partner compensation structures beyond equal splitting of profits

— Suzette's experience helping firms develop new compensation models

— Establishing standard operating procedures and budgets, and analyzing attorney profitability

— The importance of recruiting top talent and how challenging it is for law firms

👉 Main takeaways from the episode:

— Bringing in inexperienced managers from outside the legal industry often fails without the proper firm experience and skillset required

— Compensation structures need to appropriately reward rainmakers for the business they generate to attract top talent

— Strategic consulting processes help firms establish priorities, protocols, and accountability measures

— Formalizing processes ensures work is directed to the appropriate level while maximizing returns

📰 About Suzette Welling:

Suzette Welling is the Founder and President of Law Practice Edge, bringing over 25 years of distinguished experience in law firm management. As a Certified Legal Manager and holder of a Legal Lean Sigma certification, Suzette possesses proven expertise across strategic planning, finance, human resources, and more.

She guides firms of all sizes, utilizing her comprehensive knowledge and specialized process improvement tools. Previously honored as the Tampa Bay Business Journal CFO of the Year, Suzette's career has been about pursuing excellence and supporting legal professionals through tangible resources and trusted advice.

📞 Connect with Suzette Welling:

• Website: https://lawpracticeedge.com/

• LinkedIn: https://www.linkedin.com/in/suzettewelling/

• Facebook: https://www.facebook.com/suzette.welling/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Tom Lenfestey, the CEO of Law Practice Exchange

👉 Sasha and Tom explore:

— The unique challenges lawyers face in succession planning and business practices

— The importance of building systems within a law firm to enhance value

— Transition-based sales and their role in ensuring smooth handovers

— Different scenarios for valuing a law firm and factors that affect valuation

— The emotional and practical aspects of selling a law firm

— The complexities and challenges of partnerships in law firms

— Strategies for lawyers to invest in systems and processes to create lasting value

👉 Main takeaways from the episode:

— Ensuring a smooth handover by having the selling attorney remain involved post-sale can mitigate value loss and ensure client and referral source retention.

— Investing in robust systems within a law firm can significantly enhance its market value, making it more attractive and easier to transition during a sale.

— Form partnerships only when there is a clear complementary skill set and strong, long-term relationships.

📰 About Tom Lenfestey:

Tom Lenfestey is an attorney and CPA who founded the Law Practice Exchange, a marketplace for buying and selling law firms. With a background in assisting dentists and CPAs in selling their practices, Tom identified the need for a similar platform for lawyers. His work focuses on helping attorneys realize the value of their practices, providing structured exit strategies, and facilitating smooth transitions.

📞 Connect with Tom Lenfestey:

• Website: https://thelawpracticeexchange.com/

• LinkedIn: https://www.linkedin.com/in/tomlenfestey/

• Facebook: https://www.facebook.com/lawpracticeexchange/

• Twitter: https://twitter.com/LawPracticeExch

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Philip Fairley, the President of The Rainmaker Institute

👉 Sasha and Philip explore:

— The importance of branding, marketing, consistent lead generation, and sales.

— Strategies for client intake, including automated nurturing and outbound calls.

— The need for law firms to provide immediate and empathetic responses to potential clients.

— How the first law firm a potential client speaks to has a 50% chance of being hired.

— The importance of nurturing leads and having an efficient intake process.

👉 Main takeaways from the episode:

— Automation is crucial for business growth, and firms should prioritize building out automation systems, especially for lead nurturing and follow-up.

— Leadership needs to understand the importance of client acquisition and view it as a priority rather than focusing solely on legal work.

— Documenting processes helps identify where steps can be streamlined or automated to improve efficiency.

📰 About Philip Fairley:

Philip Fairley is a renowned legal marketing expert and the President of The Rainmaker Institute, a leading law firm marketing company that provides innovative solutions for attracting leads, converting leads into clients, and managing law firm data. With a strong background in technology and entrepreneurship, Fairley has developed cutting-edge software platforms such as Turbine® and Rainalytics®, which have revolutionized the legal marketing industry.

He is a sought-after speaker and has been featured in various publications, including the American Bar Association's Journal, Entrepreneur, and Fortune Small Business. Fairley is dedicated to helping law firms grow their business through data-driven marketing strategies and automation. He is married with three children and enjoys the Arizona lifestyle, mountain biking, and coaching youth sports.

📞 Connect with Philip Fairley:

• Website: https://therainmakerinstitute.com/

• LinkedIn: https://www.linkedin.com/in/philipfairley/

• Facebook: https://www.facebook.com/TheRainmakerInstitute

• Instagram: https://www.instagram.com/rainmakerinstitute/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Kyle Hebenstreit, the CEO of Practice Made Perfect

👉 Sasha and Kyle explore:

— The different stages of growth for law firms and how marketing strategies should be tailored to each stage.

— The different marketing channels that can be effective for law firms, including broadcast TV, broadcast radio, streaming, paid social media, and paid search.

— The importance of brand awareness and recognition for law firms and how media platforms can help achieve this goal.

— The importance of having a holistic marketing strategy that includes multiple elements or platforms designed to capture clients as they're coming to find the law firm and seek services.

— The importance of being aware of when potential clients are looking for a law firm and giving them exactly what they're looking for.

👉 Main takeaways from the episode:

— Marketing budget ranges can vary widely depending on the stage of the law firm and the media platforms used, with larger firms in the Harvest stage having budgets in the six figures or higher.

— The three golden rules of effective marketing and advertising are: be aware and be there when people are looking for you or someone like you, give them exactly what they're looking for, and be the one they think of when they need someone in your category.

— Marketing strategy for law firms should also include a focus on local SEO and creating content that speaks to the client's target audience, with the goal of building trust and credibility with potential clients.

📰 About Kyle Hebenstreit:

Kyle Hebenstreit is the CEO of PMP Strategic, a legal marketing agency. Prior to PMP, he worked at Deloitte Consulting, where he helped large companies transform operations to enable growth. Prior to that, he worked in the media and entertainment industry at Skydance Media, supporting creative development for their feature film department and eventually becoming Chief of Staff to the CEO.

During his tenure at Skydance, the company expanded its business to include television, gaming, and fashion and produced several major motion pictures. Kyle received his BS from the University of Southern California and his MBA from Indiana University's Kelley School of Business.

📞 Connect with Kyle Hebenstreit:

• Website: https://www.pmpmg.com/

• LinkedIn: https://www.linkedin.com/in/hhebenstreit/

• Facebook: https://www.facebook.com/pmpmg

• Twitter: https://twitter.com/hkhebenstreit

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Matt Spiegel, the CEO of Lawmatics

👉 Sasha and Matt explore:

— The importance of effective attorney-client communication.

— The need for law firm owners to understand business concepts like valuations and recurring revenue.

— The dual value proposition of Lawmatics is saving attorneys time while helping them generate more clients.

— The potential impact of non-lawyer investment and private equity consolidation of law firms.

— The types of practice models that might be more appealing for investment and acquisition are explored.

— The significance of focusing on the business side rather than just legal practice for long-term success.

👉 Main takeaways from the episode:

— Law firms need to start measuring key metrics like marketing ROI, cost per lead, and conversion rates to optimize campaigns and understand what's truly driving their business.

— As the legal industry evolves with potential non-lawyer investment, the firms that understand business fundamentals and have scalable, data-driven models will be more appealing acquisition targets.

— Attorneys should view themselves as building a business, not just practicing law, and focus on the operational aspects to facilitate greater long-term success and exit options beyond simply retiring.

📰 About Matt Spiegel:

Matt Spiegel is a serial entrepreneur and CEO of Lawmatics. Before launching his startups, he practiced as a criminal defense attorney, where he observed pain points that later inspired his ventures. His first legal tech company, MyCase, became one of the most popular cloud-based practice management tools before being acquired. Matt then spearheaded other software businesses like ExpoGuru and Cammy.

For Lawmatics, he tapped into his legal expertise to develop an innovative client relationship platform. Lawmatics empowers firms to maximize efficiency and grow their businesses by streamlining intake to case management. Under Matt's visionary leadership, Lawmatics has transformed the delivery of legal services.

📞 Connect with Matt Spiegel:

• Website: https://www.lawmatics.com/

• LinkedIn: https://www.linkedin.com/in/mattspiegelesq/

• Facebook: https://www.facebook.com/lawmatics/

• Twitter: https://twitter.com/lawmatics

• Email: matt@lawmatics.com

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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👉 Sasha and Eda explore:

— The importance of having a clear vision and goal for your law firm and how this can help guide decision-making and drive success.

— The challenges associated with a lack of proper systems and processes in legal practices.

— The importance of marketing and targeting the right clients to increase the number of leads and closings

— The impact of underutilized staff and the importance of training them to increase productivity

— The benefits of integrating software solutions like Clio and MyCase to enhance efficiency and profitability.

👉 Main takeaways from the episode:

— Law firms need to focus on developing highly optimized internal processes and proper communication between different stakeholders, such as attorneys and paralegals, to increase productivity and profitability.

— It's important to treat staff members properly and provide them with the tools and training they need to be effective and productive. This includes communicating changes and involving them in the process.

— Missing deadlines and poor productivity are red flags that indicate a lack of effective processes and communication. Regular staff meetings with an agenda can help identify and address these issues.

📰 About Eda Rosa:

Eda Rosa is a highly experienced paralegal and legal professional development trainer who founded Eda Rosa LLC, a paralegal service and legal professional development training company. With over 20 years of experience, Eda has worked with attorneys nationwide, delivering high-quality support and helping firms save millions of dollars with her operational management analysis plans.

Eda's expertise has allowed her to support portfolios with the best possible outcomes within the confines of the law. She is also the host of the Let's Talk Paralegal podcast and author of the Let's Talk Paralegal book. Eda is a member of the Lean In Organization and Namati Global Legal Empowerment Network, and she is dedicated to training legal professionals and spreading her knowledge to make a positive impact in the world.

📞 Connect with Eda Rosa:

• Website: https://edarosallc.com/

• LinkedIn: https://www.linkedin.com/in/eda-rosa-law/

• Facebook: https://www.facebook.com/EdaRosaLLC

• Twitter: https://twitter.com/EdaRosa12

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Douglas Lusk, the Founder of NSLT

👉 Sasha and Douglas explore:

— Why small law firms often don't have access to technology training or know about useful tools that could help them.

— How AI can help solos and small firms handle more cases and be more efficient against larger opponents.

— Different ways AI is being applied to improve legal research, document review, and other tasks.

— The National Society for Legal Technology's approach to providing affordable, modular technology training resources.

— The best practices for ongoing training to continuously improve efficiency as software evolves.

— Tips for prioritizing regular, bite-sized training to maximize the benefits of legal technology.

👉 Main takeaways from the episode:

— With proper training, one attorney armed with technology can do the work of multiple attorneys without it.

— AI and legal technology can significantly reduce costs and increase efficiency for small law firms.

— Prioritizing technology skills and proficiency is as important as legal expertise for modern legal practice.

— Small, consistent investments in training yield major returns in the form of saved time and money through increased productivity.

📰 About Douglas Lusk:

Douglas Lusk, founder and CEO of the National Society for Legal Technology (NSLT), launched the organization as a student club in 2015. NSLT software quickly replaced outdated law school textbooks, earning Douglas national recognition as a legal technology education expert. His work has been featured in USA Today, and the NSLT is now used in over 200 universities across the US and Canada. Douglas holds Adjunct Professor positions at multiple institutions.

📞 Connect with Douglas Lusk:

• Website: https://legaltechsociety.org/

• LinkedIn: https://www.linkedin.com/in/douglas-lusk-j-d-a365a967/

• Facebook: https://www.facebook.com/LegalTechSociety

• Twitter: https://twitter.com/lusk_doug

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Dan Warburton, Executive Business Coach

👉 Sasha and Dan explore:

— The importance of delegating tasks and building a reliable team to increase profitability and free up time for other essential activities.

— The concept of the Eisenhower matrix and the significance of focusing on both urgent and important tasks to avoid burnout and manage a sustainable law firm.

— The value of clear requests, including measurable goals, deadlines, and mutual agreement, to ensure accountability and effective communication within the team.

— The role of one-on-one meetings in mentoring, providing feedback, and fostering a collaborative work environment where team members can learn and grow.

— The importance of setting clear boundaries, being proactive rather than reactive, and building a network of professionals to support workload management and client satisfaction.

— The significance of pricing strategy, raising rates based on the value of services, and focusing on quality clients to achieve financial success and work-life balance.

👉 Main takeaways from the episode:

— Law firm owners can significantly increase profits by delegating work to associates and building a reliable team rather than taking on all billing hours themselves.

— Regular one-on-one meetings with associates provide an opportunity for coaching, feedback, and accountability, which helps associates improve their performance over time.

— Framing the relationship as a mentorship where the law firm owner helps associates progress in their careers creates buy-in and motivation from associates to meet billing and quality targets.

📰 About Dan Warburton:

Dan Warburton's journey is an inspiring story of perseverance and transformation. As a young man struggling in school with low grades, he went on to fail in launching over thirty business ideas. Facing depression from years of little success, he invested in over 200 education courses to find answers. His commitment led to remarkable change. Dan now enjoys success as an entrepreneur and transformational coach. With his popular book becoming an Amazon bestseller, he has coached over 1,000 ambitious clients. Dan is living proof that ongoing learning and refusing to give up can help anyone turn struggles into achievement against all odds.

📞 Connect with Dan Warburton:

• Website: https://www.danwarburton.com/

• LinkedIn: https://www.linkedin.com/in/coachdanwarburton/

• Facebook: https://www.facebook.com/coachdanwarburton/

• Twitter: https://twitter.com/coachdwarburton

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Ken Hardison from PILMMA.

👉 Sasha and Ken explore

— Ken Hardison shares his journey from growing up poor to building successful law firms and helping other lawyers.

— Ken emphasizes the importance of learning from others and being willing to invest in oneself.

— He shares his belief in the power of betting on oneself and taking calculated risks.

— Ken Hardison shares his insights and experiences on building a successful law firm and enjoying a great life.

— He emphasizes the importance of having a winning character and the impact it has on achieving success.

— Ken also discusses the key elements necessary for building a successful law firm, including grit, good people, strategy, execution, and cash flow.

— He highlights the significance of focusing on what you love and the importance of measuring and managing your marketing efforts.

👉 Takeaways

— Starting a law firm with limited resources is possible with determination and hard work.

— Grassroots marketing and cross-selling can be effective strategies for growing a law firm.

— Learning from other successful lawyers and experts can accelerate growth and save money.

— Believing in oneself and taking calculated risks is essential for success in the legal industry. Having a winning character is crucial for achieving success in any endeavor.

— Building a successful law firm requires grit, good people, a sound strategy, effective execution, and proper cash flow management.

— Focus on what you love and enjoy doing to ensure long-term success and fulfillment.

— Measure and manage your marketing efforts to maximize their effectiveness.

— Cash flow is essential for the survival and growth of your business.

📰 About Ken Hardison

Ken Hardison, the founder and president of PILMMA (Personal Injury Lawyers Marketing and Management Association), has an impressive background in the legal field. With over 27 years of experience practicing injury law, he built one of the largest Personal Injury Law Firms in North Carolina. Although retired from practicing law, Ken remains actively involved, consulting with his former partner Ben Cochran on firm marketing. PILMMA, the organization he created, has become a multi-million-dollar association exclusively for injury and disability lawyers, with members spanning the United States, Canada, and Australia.

📞 Connect with Ken Hardison:

• Website: https://www.pilmma.org/

• LinkedIn: https://www.linkedin.com/in/kenhardison/

• Twitter: https://twitter.com/PILMMAorg

• Email: info@pilmma.org

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Jonathan Fitzgarrald from Equinox Strategy Partners

👉 Sasha and Jonathan explore:

— The importance of networking and building relationships in the legal profession.

— The follow-up process: the need for persistence and multiple interactions to secure new business.

— The nonlinear nature of relationship building and the time it takes to develop trust.

— The difference between suspects and prospects in networking.

— The role of accountability partners and the challenges of being accountable without external pressure.

👉 Main takeaways from the episode:

— Successful relationship building takes persistence over many interactions, not just isolated meetings. Building trust is a long-term process.

— Lawyers should focus on a select few (around 15) key connections who can provide work or referrals. It's not necessary to network with a large number of people.

— Following up consistently is crucial in securing new business. While only 50% of lawyers follow up after an initial meeting, it takes an average of 12 to 15 interactions for a potential client to hire a lawyer.

— Relationship building requires varied and consistent interactions to stay top of mind with key connections. Different methods such as lunches, emails, social media engagement, events, and webinars should be used.

📰About Jonathan Fitzgarrald:

Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, provides strategic counsel to help lawyers and law firms drive revenue and increase market visibility. With over 15 years of experience in sales and marketing at top law firms, he has developed proprietary strategies resulting in up to 20% increases in firm revenue. Jonathan is a renowned presenter and quoted expert in major publications, empowering others through motivational coaching and leveraging his background in international humanitarian work and high-tech leadership.

📞Connect with Jonathan Fitzgarrald:

• Website: https://equinoxstrategy.com/

• LinkedIn: https://www.linkedin.com/in/jonathanfitzgarrald/

• Facebook: https://www.facebook.com/EquinoxStrategy

• Email: JFitzgarrald@EquinoxStrategy.com

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Marcus Sheridan from IMPACT

👉 Sasha and Marcus explore:

— The power of addressing customer concerns, fears, and issues through text and video content.

— How creating valuable content can lead to increased website traffic, phone calls, and revenue.

— The importance of lawyers becoming media companies and utilizing video content to stand out in the competitive legal industry.

— The impact of AI, such as ChatGPT, on the legal industry and the importance of creating authentic and valuable content to win clients' trust.

— The challenges of choosing the right attorney and the importance of building trust through effective communication and showcasing human qualities.

— The value of creating content consistently and being a part of the content creation process to ensure authenticity.

👉 Main takeaways from the episode:

— Creating engaging content that addresses common client questions and concerns through various formats like text and video can help build trust and generate more business leads.

— In the current digital landscape, law firms need to view themselves as media companies to expand their online presence and services in order to stay relevant and competitive.

— Potential clients will research firms online through websites before contacting them. Hence, the content and experience on a website are important for standing out from other options and orienting clients during the vetting process.

📰About Marcus Sheridan:

Marcus Sheridan is an internationally renowned keynote speaker known for his transformative business philosophies. In the late 2000s, he helped turn around a struggling pool business by developing its online presence and obsessively answering customer questions through blogs. This led him to advocate his "They Ask, You Answer" content marketing strategy.

His book of the same name has inspired thousands of entrepreneurs globally. With a gift for storytelling and a passion for helping others succeed, Sheridan speaks vividly about how focusing on customers and creating engaging content can boost any business. He continues disseminating his philosophies through presentations, writing, and his marketing agency IMPACT.

📞Connect with Marcus Sheridan:

• Website: https://www.impactplus.com/

• LinkedIn: https://www.linkedin.com/company/1210178

• Facebook: https://www.facebook.com/impactbnd

• Twitter: https://twitter.com/Impactbnd

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Melanie Leonard, CEO of streamlined.legal

👉 Sasha and Melanie explore:

— The advantages of using Clio as a practice management software, highlighting its user-friendly interface, excellent customer support, and ease of extracting and migrating data.

— The underutilization of features within practice management software and the significant impact they can have on a law firm's business.

— The benefits of complete implementation of practice management software and specific examples of how it has improved law firm operations.

— The efficiency achieved through document automation and the time saved in drafting documents.

— The need for continuous improvement and the ongoing value of investing in the development of AI systems to stay competitive in the legal industry.

👉 Main Takeaways from the episode:

— Implementing document automation, particularly in closing documents, significantly reduces drafting time, leading to substantial time savings.

— Integrating workflow functions, such as task lists, can shift law practice from reactive to proactive, resulting in a better quality of life for themselves and their team.

— Automation can change the valuation of a law business, making it more attractive for potential buyers or investors.

— Efficient use of AI and practice management software can replace the need for hiring additional lawyers, leading to increased productivity.

📰About Melanie Leonard:

Melanie Leonard is a renowned attorney, entrepreneur, and expert in legal practice management software. After graduating from Chicago-Kent College of Law in 2002, she practiced at mid-sized firms before founding her successful real estate law practice in 2006. As an early adopter of Clio, Melanie became one of the first Clio Certified Consultants, helping firms optimize their use of practice management software. In 2018, she sold her law practice to focus on her passion and established streamlined.legal. Within two years, it became a highly sought-after consulting firm, earning Clio's Partner Led Excellence Award in 2019 and 2020.

📞Connect with Melanie Leonard:

• Website: https://streamlined.legal/

• LinkedIn: https://www.linkedin.com/in/melanieleonardesq/

• Facebook: https://www.facebook.com/streamlined.legal/

• Email: melanie@streamlined.legal

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Steve Gordon, Founder of Million Dollar Author

👉Sasha and Steve explore:

— Successful book launches and leveraging professional networks for support.

— Building an effective marketing process ("book ATM") to maximize the book's impact through advertising and social media.

— The power of books as lead generation tools, offering value, low risk, and cost-effective client capture.

— How books can attract new clients and boost revenue for law firms.

— Unveiling the "unique mechanism" concept in a book, guiding clients from problems to a better future.

— Efficient book writing strategies, including roadmap creation, focused writing sessions, and the subconscious mind's contribution.

👉Main takeaways from the episode:

— Books are one of the most effective marketing assets for lawyers because they build trust and credibility with potential clients by demonstrating subject matter expertise in a low-risk, low-cost format.

— A well-executed book launch can immediately generate new leads and clients by activating a lawyer's professional network and revealing "hidden deals" within their referral sources.

— Treating the book like a long-term marketing asset by continually repurposing and promoting its content provides an ongoing stream of leads that requires little ongoing work from the lawyer, paying dividends for years to come.

📰About Steve Gordon:

Steve Gordon is an accomplished entrepreneur who achieved the position of CEO at the age of 28. Over the past two decades, he has dedicated his expertise to mastering the art of selling high-value services. As the editor of four highly regarded business newsletters, Steve's insights reach a global audience of CEOs, professionals, entrepreneurs, and sales experts. He provides consultancy services to companies spanning 30 industries, all of which specialize in selling premium products and services within trustworthy selling environments. As the founder of The Unstoppable CEO, he also hosts a popular podcast. He has authored four bestselling books, including "Podcast Prospecting," "Unstoppable Referrals," "Exponential Network Strategy," and "The Follow-Up Formula."

📞Connect with Steve Gordon:

• Website: https://milliondollarauthor.io/

• LinkedIn: https://www.linkedin.com/in/gordonsteve/

• Twitter: https://twitter.com/steve_gordon

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Laurie Gilbertson, CEO of Tribeca Blue Consulting

👉Sasha and Laurie explore:

— The need for law firm owners to develop leadership and communication skills beyond legal education.

— Ways for lawyers to assess their communication style from both their own and others' perspectives.

— Why firms that recognize the importance of communication are good to work with.

— How everyday micro-communications are opportunities to practice communication skills.

— Techniques for improving communication amongst business partners such as asking open-ended questions.

— The importance of making employees feel heard, seen, and valued through communication to improve retention and advocacy.

👉Main Takeaways from the Episode:

— Law firm leaders struggle most with communication within their own organizations, not with opposing counsel or judges. Improving internal communication is critically important.

— Developing leadership and communication skills is essential for law firm success but these soft skills are rarely emphasized in legal education which focuses more on technical skills.

— Fostering a culture of openness, transparency and authentic engagement where employees feel truly valued and heard is key to increased advocacy, productivity, retention and the long-term health of the organization.

📰About Laurie Gilbertson:

Laurie Gilbertson is a former New York City sex crimes, organized crime, and homicide prosecutor, television legal analyst, educator, and entrepreneur. She is the CEO & Founder of Tribeca Blue Consulting, a firm that specializes in helping professionals communicate with clarity, confidence, and creativity in public speaking, presentations, sales pitches, trial, and media appearances.

With her diverse background and unique skills, Laurie combines a lawyer's attention to detail, insider tips and tricks from her decade in New York City courtrooms, and expertise in helping top attorneys and judges develop compelling material.

📞Connect with Laurie Gilbertson:

• Website -https://www.tribecablueconsulting.com/

• LinkedIn - https://www.linkedin.com/in/lauriegilbertson

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Joey Coleman, Founder at Design Symphony

👉Sasha and Joey explore:

— The correlation between employee happiness and a law firm's financial success for improved bottom-line results.

— Why law firms should prioritize creating a remarkable employee experience.

— The onboarding and training processes for new employees and how they need improvement if the firm lacks structured onboarding processes.

— The importance of client and employee experience and their interconnection.

— The need for law firms to adopt a human-centered approach to human resources.

👉Main takeaways from the episode:

— The annual attorney turnover rate in law firms in the United States is 18.4%, resulting in substantial financial losses due to the cost of replacing employees and lost productivity.

— Law firms should shift their focus from being merely competitive to becoming employers of choice by investing in employee happiness and well-being.

— Many law firms lack a structured onboarding process, leading to a less-than-ideal experience for new employees. Implementing a well-designed onboarding program can enhance employee engagement and retention.

📰About Joey Coleman:

Joey Coleman is a renowned expert in customer experience design and the Chief Experience Composer at Design Symphony, a customer experience branding firm. With almost twenty years of experience, Joey has helped numerous organizations retain their best customers and employees, transforming them into enthusiastic advocates. As an award-winning speaker, Joey has delivered captivating keynotes and workshops at national and international conferences, competing against top authors, business leaders, and internet celebrities. He is the author of the highly acclaimed book, "Never Lose a Customer Again," which reached the #2 spot on the Wall Street Journal bestseller list. Joey's diverse background includes working in the White House, defending "alleged" criminals and traveling to over 51 countries. He is passionate about assisting businesses in creating remarkable experiences for their customers and employees.

📞Connect with Joey Coleman:

• Website: https://joeycoleman.com/

• LinkedIn: https://www.linkedin.com/in/joeycoleman1/

• Facebook: https://www.facebook.com/joey.coleman.18/

• Twitter: https://twitter.com/thejoeycoleman

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Moshe Amsel, Founder of Profit with Law

👉Sasha and Moshe explore:

— How to grow a law firm from $500K in revenue to $3-4M by hiring more attorneys. Each additional attorney can bring in $1M in revenue.

— The importance of setting goals to create generational wealth through a profitable law business, instead of just achieving a comfortable lifestyle.

— How most lawyers remain relatively "poor" by overcomplicating growth and just drifting without purposeful plans.

— Why law firm owners should focus on profitability (40-50% margins) instead of just revenue growth.

— Investing in people (attorneys, marketers) and marketing is essential for scaling, even if it seems risky initially due to perceived costs.

👉Main takeaways from the episode:

— Law firm owners need to shift their focus from just revenue growth to profitability, aiming for 40-50% profit margins rather than drifting and assuming 3-4% growth is successful.

— Growing a law firm means investing in people like additional attorneys who can each generate $1M in revenue, even if it seems risky initially due to perceived hiring and marketing costs.

— Be willing to invest in your business, such as hiring attorneys and investing in marketing, even if it means taking on some level of risk.

— Get out of the mindset of being an "attorney" and embrace your role as a business owner unlocking your firm's full potential.

📰About Moshe Amsel:

Moshe Amsel, the founder and CEO of Profit with Law, is a seasoned business executive with over 20 years of experience in the IT industry. With an MBA degree and a proven track record in Sales and Marketing, having closed over $30 million in sales in a single year, Moshe brings a wealth of expertise to the legal industry. He is passionate about helping law firm owners achieve substantial growth and profitability, with a focus on creating generational wealth. Moshe also owns DreamBuilder Financial, an accounting practice where he provides business advisory and tax strategy services to his clients.

📞Connect with Moshe Amsel:

• Website: https://www.profitwithlaw.com/

• LinkedIn: https://www.linkedin.com/in/mosheamsel

• Facebook: https://www.facebook.com/profitwithlaw

• Twitter: https://twitter.com/moshe_amsel

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Jay Ruan, Founder of Ruane Attorneys at Law LLC

👉Sasha and Jay explore:

— The importance of having the right systems in place to help a law business scale and provide better customer service.

— The significance of creating a brand of authenticity on social media for building relationships and sharing valuable content is more effective than just trying to generate leads.

— The approach to social media marketing, which involves sharing stories about the positive impact the law firm has had on people's lives, as well as donating to local charities and involving clients in the process.

— The value of building relationships with other law firms and professionals in the industry is stressed to develop a network of referral sources and lead to more business opportunities.

— What prioritizing customer experience and providing value to clients does for a law firm.

👉Main takeaways from the episode:

— Implementing systems allows lawyers to take themselves out of the equation for delivering services and delegate tasks to others, which enables them to service a greater number of people faster.

— Social media platforms offer an opportunity to develop an authentic brand and build relationships with potential clients. Instead of solely focusing on obtaining leads, the goal should be to establish a genuine connection with the audience.

— Engaging with other law firm owners and business owners provides valuable insights and solutions to common challenges.

📰About Jay Ruane:

Jay Ruane is an experienced Chief Executive Officer and DUI defense lawyer with over 24 years of experience at Ruane Attorneys at Law. He has also worked as a Public Defender and DUI Defense Lawyer at the Office of Connecticut Public Defenders. With a Doctor of Law degree from the University of Connecticut School of Law and a Bachelor of Arts in History from the University of Scranton, Jay Ruane combines legal expertise with a dedication to his client's defense.

📞Connect with Jay Ruane:

• Website: https://www.ruaneattorneys.com/

• LinkedIn: https://www.linkedin.com/in/jayruane/

• Facebook: https://www.facebook.com/attorneyjayruane

• Twitter: https://twitter.com/ruaneattorneys

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Mike Alder, Founder of AlderLaw

👉Sasha and Michael explore:

— The importance of unconditional giving without expectations of how your money will be used or whether people will take advantage.

— Having no ego is difficult, but focusing on your blessings rather than being better than others helps.

— Building a supportive network by thanking others, helping without expectations, and connecting people.

— Developing consistent habits, behaviors, and mindsets to improve oneself rather than competing with all others.

— How focusing on competing with just the top 5-10% in your industry who maintain consistency can lead to success.

👉Main takeaways from the episode:

— Develop an attitude of unconditional giving and helping others. Focus on serving people's needs rather than conditions or personal gain.

— Cultivate self-awareness by reflecting on areas where you can improve and recognizing there are always people better than you in some way.

— Build a strong foundation through healthy routines of mindset, behaviors, self-care, and gratitude. Outperform just 5-10% of your industry by consistently maintaining a dedication to excellence.

📰About Mike Alder:

Mike Adler is a top trial attorney and owner of AlderLaw, a leading Los Angeles firm representing plaintiffs in personal injury, business torts, and employment litigation cases. He is known for his unwavering commitment to his clients and dedication to pursuing justice. As an underdog advocate, Adler takes pride in being personally involved in every case his firm takes on and has earned a reputation for achieving significant settlements and verdicts.

He is also a well-renowned speaker and published author on trial strategy. He is dedicated to supporting other trial attorneys, maintaining a 9,000-deposition database and an expert witness directory that he provides to up-and-coming lawyers at no charge.

📞Connect with Mike Alder:

• Website: https://alderlaw.com/

• LinkedIn: https://www.linkedin.com/in/michaelalder/

• Facebook: https://www.facebook.com/mike.alder.58

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Taly Goody, Founder of Goody Law Group.

👉Sasha and Taly explore:

— TikTok is a great platform for lawyers to grow their brand and reach a younger audience.

— Content creation is key to growing your law firm, but it's important to prioritize quality over quantity.

— Investing in a creative team to help create and repurpose content across different platforms can be beneficial.

— Consistency is key when it comes to posting content, with the goal of posting at least four videos per week.

— The content you post on TikTok should be valuable, educational, and entertaining to capture the audience's attention and keep them engaged.

👉Main takeaways from the episode:

— Create content that helps other people in your industry, not just direct advertisements.

— Be relatable, share struggles and educational content, and show vulnerability to connect with your audience.

— Be mindful of the quality of your content, even if you're posting less frequently.

📰About Taly Goody:

Taly Goody is a Los Angeles native and founder of Goody Law Group, LLP. Raised by Iranian immigrant parents, she's fluent in Farsi and graduated from UC Irvine with a BA in International Studies. She attended Thomas Jefferson School of Law and graduated cum laude in 2014. Taly worked at a boutique law firm in Century City before opening her own firm in 2019, focusing on personal injury and employment law. She mentors aspiring attorneys and conducts mock law school classes and webinars.

📞Connect with Taly Goody:

• Website: http://goodylawgroup.com/attorneys/taly-goody/

• LinkedIn: https://www.linkedin.com/in/talyesq/

• Facebook: https://www.facebook.com/goodylawgroup/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Richard James and Michael Strauch, Founders of Your Practice Mastered

👉In the podcast Sasha, Richard, and Michael discussed:

• Intake starts with the mindset of the firm's owner and management, who must have a clear understanding of the goal and the job of intake.

• The goal of the intake process should be to set appointments and retain clients, rather than simply generating leads and making sales calls.

• Knowing your numbers is crucial to understanding how your business is performing, and bottom-line profits are more important than top-line revenue.

• Running a law firm is harder than running a business, and being intentional about profitability is essential.

• A lack of a structured intake system leads to inconsistent and inefficient handling of incoming calls.

👉 Main takeaways from the episode:

• Building a profitable law firm requires strategic and intentional management.

• Although digital leads are increasing, phone calls still account for around 80% of clients' leads.

• Systems run law firms, and people run those systems, emphasizing the importance of having a well-structured intake system.

📰About Richard James:

Richard James is a law firm consultant specializing in helping small law firms achieve rapid growth through automated marketing and legal business systems. With 20+ years of experience across multiple industries, Richard has developed a program called "The DNA of the 7 Figure Law Firm" that delivers real, measurable results.

📰About Michael Patrick Strauch:

Michael Strauch, a legal sales expert, specializes in optimizing sales processes and closing rates for law firms. In just 2 years, he has helped clients generate over $6.5 million in additional revenue. Through his proven structure, he achieved higher close rates than established firms, leading to the launch of The Closing Room. This program has seen tremendous success across 10+ practice areas, with clients achieving a significant increase in close rates within just one month.

📞Connect with Richard James:

• Website: https://therichardjames.com/

• LinkedIn: https://www.linkedin.com/in/richard-james-partners-club-leader/

• Facebook: https://www.facebook.com/TheRichardJames/

📞Connect with Michael Strauch:

• Website: https://www.theclosingroom.com/

• LinkedIn: https://www.linkedin.com/in/michael-patrick-strauch-mps-28403864/

• Facebook: https://www.facebook.com/michaelpatrickstrauch/

• Twitter: https://twitter.com/mpsthesalesguy

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Ian Altman, B2B Growth Advisor

👉Sasha and Ian explored:

— Conceptualizing the legal industry as a "client vision pyramid" to help clients better understand their options for service levels.

— The importance of identifying your firm's niche and focusing on clients that are the right strategic fit.

— The use of "same-side selling" to build trust and help clients make faster decisions. This involves asking the right questions, disarming the prospect's defenses, and showing that you understand their problem.

— Structuring initial conversations to discover key information that informs the next steps and potential solutions.

— Helping clients make faster decisions by ensuring they understand differences in service providers.

— Building trust by providing recommendations even when not in your direct interest through expertise.

👉Main takeaways from the episode:

— Qualify leads by determining mutual fit using "same side selling" and focusing first on understanding the client's unique situation and needs.

— Focus business development efforts on identifying your firm's niche and cultivating an expert reputation among ideal client types through strategic conversations.

— Use an approach of "disarming" prospective clients by displaying you want to learn about the problem before determining if you can directly help, building trust in the process.

📰About Ian Altman:

Ian Altman is a leading growth advisor and bestselling author recognized globally as one of the top sales experts. He applies the insights gained from founding multiple companies to billion-dollar valuations in his work helping clients modernize sales and marketing.

As founder of the top-ranked Same Side Selling Academy and author of the book of the same name, Ian teaches strategic methods for determining fit with leads and building trust. Through energetic keynotes, he inspires audiences to transform their approaches.

📞Connect with Ian Altman:

• Website: https://ianaltman.com/

• LinkedIn: https://www.linkedin.com/in/ianaltman/

• Facebook: https://www.facebook.com/GrowMyRevenue

• Twitter: https://twitter.com/IanAltman

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Hugo E. Gomez's Advise, Founder of Abogados

👉Hugo and Sasha Explore:

— The Hispanic market is a mobile-first market, with over indexing on mobile usage as their primary internet device.

— That legal needs span beyond labor law to include estate planning, business law, and other areas as the Hispanic community becomes more multi-generational.

— Bilingual staff, especially for client intake, is important to gain Spanish-speaking clients' trust even if attorneys don't speak the language.

— Marketing to the Hispanic market can be cost-effective, with lower media costs compared to the English-speaking market, and attorneys can use various mediums such as social media and video content to reach out to clients.

👉Main takeaways from the episode:

— The Hispanic market is a growing and diverse market opportunity for law firms, with a projected 40% growth by 2060.

— Attorneys can use various mediums such as social media and video content to reach out to clients in the Hispanic market.

— The Hispanic market is not a one-size-fits-all market, and attorneys should be prepared to address the realities of the demographic shifts in the market.

📰About Hugo E. Gomez:

Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency that helps attorneys reach underrepresented communities. With a passion for empowering marginalized communities, Hugo and his team create high-performing and cost-effective Spanish digital marketing campaigns that help attorneys grow their firms and connect with the communities they serve.

As a thought leader in Spanish-speaking consumer behavior in the U.S., Hugo has developed a custom bilingual marketing plan that helps attorneys reach a market that other firms are missing. Under his leadership, Abogados Now has increased the average client ROI by 3.8x and published upwards of 10 million ads per month.

📞Connect with Hugo E. Gomez:

• Website: https://www.abogadosnow.com/

• LinkedIn: https://www.linkedin.com/in/bilingualmarketing

• Facebook: https://www.facebook.com/abogadosnow/

• Twitter: https://twitter.com/abogados_now

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Omar Ochoa, the Founder of Omar Ochoa Law Firm

👉Omar and Sasha explore:

— The importance of having a growth mentality and continuously investing in people, technology, and services to scale a law firm over time.

— Leveraging strategic partnerships and joint ventures to fill gaps in expertise while maintaining autonomy and flexibility.

— Anchoring a law firm with a clear sense of purpose beyond just making money or gaining prestige.

— Setting ambitious long-term goals and visions for the future size and success of a firm but developing realistic strategies and actions to achieve them step-by-step over the years.

— How mentors and advisors can help translate broad visions and purposes into concrete plans and guide growth throughout the journey from present to future goals.

👉Main takeaways from the episode:

— A successful law firm business plan requires continuously investing in people, technology, and strategic partnerships to achieve growth over time.

— The plan must define clear short and long-term goals as well as a strategy and action points for achieving ambitious visions and purposes.

— Outside mentors and advisors can help translate broad visions into realistic strategies and guide the implementation of the business plan over multiple years.

📰About Omar Ochoa:

Omar Ochoa is a founding attorney with extensive experience in complex litigation, including antitrust, class actions, and securities cases. He has recovered hundreds of millions of dollars for clients and has been nationally recognized as one of the best young trial lawyers in the country.

Omar graduated from the University of Texas at Austin with degrees in business administration, accounting, and economics. He later earned his law degree from the university, serving as editor-in-chief of the Texas Law Review. He has clerked for two federal judges and has worked at the prestigious law firm Susman Godfrey L.L.P. Omar is dedicated to seeking excellence. He has been recognized for his outstanding achievements in antitrust litigation.

📞Connect with Omar Ochoa:

• Website: https://www.omarochoalaw.com/

• LinkedIn: https://www.linkedin.com/in/omar-ochoa-799395/

• Facebook: https://web.facebook.com/omarochoalaw/

• Email: oochoa@omarochoalaw.com

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com

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Join Sasha Berson as he speaks with Kevin Daisey, Managing Partner of Array Digital

👉Sasha and Kevin explore:

— The importance of being visible where clients are searching, like on Google searches for specific legal services in their location.

— The need to focus on agencies with experience in your specific area of law and location.

— The importance of choosing an agency that asks questions about your brand and goals, rather than simply selling you a package.

— The value of working with an agency that has a strong team, positive client testimonials, a clear strategy, and well-defined processes.

— The benefit of asking for a plan upfront, even if it means paying for it, to ensure that the agency has a clear strategy and direction.

👉 Main takeaways from the episode:

— Research what percentage of revenue industry averages recommend for marketing spend, as many law firms likely underinvest.

— Focus digital efforts on search engine visibility to reach clients actively searching for your services. Consider Google ads, local service ads, and SEO to get in front of searchers.

— Thoroughly vet potential agencies by looking closely at their experience and success in your industry/location, approach to understanding your brand and goals, systems and processes, and requesting a customized marketing plan rather than just a package.

📰About Kevin Daisey:

Kevin Daisey is a digital marketing expert and co-founder of Array Digital, with over twenty years of experience in the digital marketplace. As Chief Marketing Officer, Kevin helps law firms establish and lead in their respective fields through his expertise in website design and online growth strategies. In addition to his work at Array Digital, Kevin is the host of "The Managing Partners Podcast," where he shares insights on innovative marketing strategies and leadership dynamics with top legal professionals.

📞Connect with Kevin Daisey:

• Website: https://thisisarray.com/

• LinkedIn: https://www.linkedin.com/in/kevindaisey/

• Facebook: https://www.facebook.com/kevin.daisey/

• Twitter: https://twitter.com/kevindaisey/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Dorna Moini, CEO and founder of Gavel

👉Sasha and Dorna explore:

— How to use no-code technology like Gavel to scale your law practice by automating workflows and documents. This saves time and allows firms to take on more clients and cases.

— Specific examples of workflows estate planning and bankruptcy attorneys have built-in Gavel to streamline repetitive tasks. This frees up lawyers to focus on higher-value work.

— Tips for turning your legal expertise into products and services using tools like video explainers and client portals. This allows you to serve more clients in an efficient way.

— Pricing strategies to make legal services more affordable and accessible to reach a wider audience just like Gavel's pricing model. Volume with lower pricing expands your market.

— The power of systems and automation for gaining flexibility and planning for retirement or selling your firm. With processes that don't rely on you, you open up options.

— How efficiency and automation enable attorneys to work less and practice law on their own terms, whether that's spending more time on cases or with family.

👉 Main takeaways from the episode:

— Gavel provides a no-code platform that allows lawyers to efficiently automate workflows for client intake, document generation, client portals, and billing to scale their practice.

— Automating routine legal tasks like estate planning documents can reduce the time spent per case from 5 hours to just 30 minutes, translating to hundreds of hours saved per attorney annually.

— The time savings enable firms to take on more clients each month, pursue more complex cases, or generate new revenue streams through online legal service products built on Gavel's platform.

📰About Dorna Moini:

Dorna Moini is the founder and CEO of Gavel.io. As an attorney herself, Moini found that much of her time was spent on routine and repetitive tasks rather than practicing law. This frustration led her to build the initial version of what became the Gavel platform. The product allowed Moini to automate document drafting and realize significant time savings in her practice within the first weeks. Through her experience, Moini identified legal automation as key to enabling attorneys to focus more on client services and complex work.

📞Connect with Dorna Moini:

• Website: https://www.gavel.io/

• LinkedIn: https://www.linkedin.com/in/documentautomation

• Twitter: https://twitter.com/dorna_moini

• Email: dorna@gavel.io

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Miriam Airington-Fisher, Founder of Airington Law

👉Sasha and Miriam explore:

— Practical strategies for balancing parenthood with a successful law career.

— Setting boundaries to create a healthier work-life balance.

—The importance of seeking support as a lawyer and parent.

— Managing guilt associated with balancing your law career and parenting responsibilities.

— Resources designed to assist busy lawyers in achieving work-life balance.

— Navigating the unique challenges of balancing your legal career with parenthood.

📞Connect with Miriam Airington Fisher:

• Website: https://www.airingtonlaw.com/

• Podcast: https://podcasts.apple.com/us/podcast/accessory-to-justice/id1601832073

• LinkedIn: https://www.linkedin.com/company/airington-law/

• YouTube: https://www.youtube.com/channel/UCSqJEivnENlXzVkDiQBoHCg

• Facebook: https://www.facebook.com/airingtonlaw

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Wendy Witt, creator of Million Dollar Attorney

👉Sasha and Wendy explore:

— Transitioning from attorney to coach: Learn how to leverage your legal expertise and skills to build a successful coaching business.

— Overcoming fear and self-sabotage: Uncover powerful techniques to overcome fear and self-doubt.

— Focus, rest, and delegation for success: Master the art of focusing on what matters most, finding balance through rest and self-care, and delegating tasks effectively to maximize your productivity and achieve success as a coach.

— Building a successful law firm: Discover the essential strategies and tactics to design and grow a thriving law firm that aligns with your goals and values.

— Finding personal fulfillment in the journey: Explore the keys to finding fulfillment and purpose in your transition from attorney to coach, creating a fulfilling and rewarding career that aligns with your values.

📞Connect with Wendy Witt:

• Website: https://www.milliondollarattorney.com/

• LinkedIn: https://www.linkedin.com/in/wendywitt

• Facebook: https://www.facebook.com/MillionDollarAttorney/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Robert Ingalls, CEO and Founder at Law Pods

👉Sasha and Robert explore:

— The importance of creating a legal podcast for law firms.

— The challenges of making a podcast with general appeal versus targeting a specific audience.

— The significance of providing unique insights and content as a lawyer in the podcasting space.

— Three of the most beneficial ways that lawyers specifically use their podcasts.

👉 Main takeaways from the episode:

— Setting clear goals is crucial when starting a lawyer podcast to provide direction and measure success.

— A unique perspective on your topic will help your podcast stand out.

— Consistency is important - commit to a regular schedule for releasing new episodes.

📰About Roger Ingalls:

Robert Ingalls is the CEO and Founder of LawPods, LLC, a company specializing in podcast production for lawyers. LawPods is passionate about taking the hassle out of podcast creation and ensuring that podcasts sound amazing while providing valuable content for listeners. He is a seasoned expert in podcasting and has helped law firms create world-class podcasts. Furthermore, Robert Ingalls has over 10 years of experience in the legal field as a legal clerk and managing attorney (business and civil litigation).

📞Connect with Robert Ingalls:

• LinkedIn: https://www.linkedin.com/in/robertingalls

• Facebook: https://www.facebook.com/robertbingalls/

• Website: https://lawpods.com/

• Email: robert@lawpods.com

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com

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Join Sasha Berson as he speaks with Luis Scott, founder of 8 Figure Firm Consulting

👉Sasha and Luis explore:

— The power of branding and its impact on long-term success

— The distinction between branding and direct response marketing

— The role of brand recognition when clients actively search for legal services

— Combining branding and direct response advertising for a comprehensive marketing strategy

— Luis Scott's experience with successful branding at the eight-figure consulting firm

👉 Main takeaways from the episode:

— Branding requires time and investment, but it can have a powerful impact on long-term success.

— The emphasis on branding or direct response should shift depending on the size of the law firm and its specific goals.

— A well-rounded marketing strategy should incorporate branding and direct response tactics to build recognition and trust, as well as generate immediate leads.

📰About Luis Scott:

Luis Scott is the Managing Partner of Bader Scott Injury Lawyers, a personal injury law firm. With a focus on strategic planning and guiding all aspects of the firm, Luis excels in the mission of standing up for clients, standing by their work, and standing with each other. He has over 20 years of legal experience and has helped thousands of families in need of legal representation.

He previously managed another civil litigation firm. Luis has expertise in workers' compensation and auto accident claims, having also suffered first hand injuries. He strives to stand up for clients by getting them the compensation they deserve in the face of failed systems. Luis believes in the power of a dedicated team to achieve justice and is positively impacting communities through his firm.

👉References:

Purchase Luis’ book “The King of Growth: How to Dominate Your Market, Increase Predictability, and Unleash the Power of Your Law Firm for Personal and Financial Freedom” on Amazon

Or get a free copy by emailing Luis@eightfigurefirm.com and mentioning that you heard him on the Grow Law Firm podcast.

📞Connect with Luis Scott:

Website: https://luisscottjr.com/

LinkedIn: https://www.linkedin.com/in/luis-scott-bader-law/

Instagram: https://www.instagram.com/luisscottjr/?hl=en

YouTube: https://www.youtube.com/channel/UC6oIGw-4RcEmNP1rFM799OQ

Facebook: https://www.facebook.com/luis.scott.98

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com

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Join Sasha Berson as he speaks with Nathan Sumekh, VP of Operations at Legal Soft

👉Sasha and Nathan explore:

— The importance of tailoring service delivery in the rapidly evolving legal software business.

— The significance of individualized service in revolutionizing the legal software sector.

— The power of a well-run law firm and its prospects for escalated revenues.

— The pivotal role of personalized service in shaping the landscape of the legal software industry.

— The benefits of the legal incubator program, notably for law firms.

— The unique challenges faced by small law firms as compared to larger firms.

— The transformative power and profitability of a well-managed law firm.

📞Connect with Nathan:

• Website: https://legalsoft.com/

• LinkedIn: https://www.linkedin.com/in/nathan-sumekh

• Instagram: https://www.instagram.com/legal.soft/

• YouTube: https://www.youtube.com/channel/UCTXc_IDoUsMrnhEd9-niNOg

• Facebook: https://www.facebook.com/legalsoftsolution

• Email address: support@legalsoft.com

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Nick Jervis, owner of Samson Consulting

👉Sasha and Nick explore:

— How to transition from law practice to law firm marketing, and how the insights could transform your approach.

— Embracing imperfections in marketing strategies.

— How to lean into your firm's genuine side that clients will appreciate.

— The importance of office decor and physical visibility to hook potential clients in an otherwise virtual world.

— The details of the 'Easy Life' client acquisition approach.

— How to attract potential clients actively seeking your services.

— Decoding the process of creating a law firm website.

— The importance of “old-school” office signage and physical advertising tools to attract clients in the digital age.

👉References:

Free Guides: https://www.samsonconsulting.co.uk/free-guides/

📞Connect with Nick:

• Website: https://www.samsonconsulting.co.uk/

• Website: https://www.nickjervis.com/

• LinkedIn: https://uk.linkedin.com/in/nickjervis

• Email address: hello@nickjervis.com

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Brooke Lively, Co-Founder of Cathedral Capital

👉Sasha and Brooke explore:

— Discover how a law firm CFO functions as a growth catalyst and profitability accelerator.

— Why marketing is the key to attracting potential investors and clients for law firms.

— The unique challenges and high-cost implications of broadcast advertising for law firms.

— The influence of private equity firms in shaping the landscape of the legal industry and the implications for smaller firms.

— The benefits of establishing a partnership with a law firm CFO for better financial planning and operational guidance.

👉References:

The King of Growth Lewis Scott: https://www.amazon.com/King-Growth-Dominate-Predictability-Financial/dp/1942221401

📞Connect with Brooke Lively:

• Website: https://www.cathcap.com/

• LinkedIn: https://www.linkedin.com/company/cathedralcapital/

• Instagram: https://www.instagram.com/cathedralcapital/

• Facebook: https://www.facebook.com/CathedralCapital/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube:https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

LawyerWebsite #LawyerSEO #LawFirmMarketing



If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Alexandra Watkins, Chief Executive Boss Lady of Eat My Words

Sasha and Alexandra explore:

• The potential impact a memorable name holds in attracting clients and setting your firm apart.
• The strategic use of SEO and keyword integration for elevated online visibility.
• The immense potential for successful rebranding through inspiring examples in the legal sphere.
• How your firm's name can be a powerhouse for client attraction and make your firm synonymous with excellence.
• The captivating stories of rebranding triumphs within the law industry.

References:

Free brand name mini-masterclass- https://eatmywords.com/learn-about-brand-names-class/

Get Alexandra’s book “Hello MY Name is Awesome” here- https://www.amazon.com/Hello-My-Name-Awesome-Create/dp/1523099984/ref=sr_1_1?keywords=9781523099986&qid=1560895910&s=books&sr=1-1&pldnSite=1

Connect with Alexandra:

Website - https://eatmywords.com/

LinkedIn - https://www.linkedin.com/company/eat-my-words/

Twitter - https://twitter.com/eatmywords

Facebook - https://www.facebook.com/EatMyWordsNames

Connect with Sasha Berson:

LinkedIn - https://www.linkedin.com/company/grow-law-firm/

Instagram - https://www.instagram.com/grow_lawfirm/

YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ

Facebook - https://www.facebook.com/growlawfirm

Email- info@growlawfirm.com

Phone- (312) 854-7724

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Merry Neitlich, founding partner with EM Consulting

Sasha and Merry explore:

• The gains of custom-made and precision-focused strategies for the advancement of your legal profession.
• The resistance to business growth initiatives in the legal sector and ways to conquer them.
• The imperative of potent branding in boosting the recognition of your law firm.
• Business development strategies to propel your law firm to market leadership.
• The unparalleled benefits of bespoke and targeted business growth tactics for legal practices.
• The power of networking and relationship-building for solidifying your law firm's business development success.

Connect with Merry Neitlich:

Website - https://emconsults.org/

LinkedIn - https://www.linkedin.com/in/merryneitlich/

Email - merry@EMconsults.org

Connect with Sasha Berson:

LinkedIn - https://www.linkedin.com/company/grow-law-firm/

Instagram - https://www.instagram.com/grow_lawfirm/

YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ

Facebook - https://www.facebook.com/growlawfirm

Email - info@growlawfirm.com

Phone - (312) 854-7724

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Ben Grimes, founder of BKG Leadership Coaching

Sasha and Ben explore:

• The integral role of leadership skills in professional success within the legal realm.
• The magnetic pull of firm values and culture as key to drawing clients and retaining staff.
• The link between robust leadership and successful financial management of a law firm.
• Why having a vision statement or value statement is critical and the importance of intentionally developing it and putting it into practice
• Turnover as a revenue problem and how it can be solved
• The proactive steps in enhancing your leadership competencies and decision-making process.
• The value of collaborating with a leadership coach in designing your unique legal leadership strategy.

Connect with Ben Grimes:

Website - https://www.bkgleadershipcoaching.com/

LinkedIn - https://www.linkedin.com/in/benkgrimes/

YouTube - https://www.youtube.com/watch?v=iLD74pd_TKg

Connect with Sasha Berson:

LinkedIn - https://www.linkedin.com/company/grow-law-firm/

Instagram - https://www.instagram.com/grow_lawfirm/

YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ

Facebook - https://www.facebook.com/growlawfirm

Email- info@growlawfirm.com

Phone- (312) 854-7724

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Eric Gros-Dubois, the founding partner of EPGD Business Law

Sasha and Eric explore:

• Eric's journey in crafting a successful law firm from the ground up.
• The critical role of networking and business development which is essential for every lawyer's toolkit.
• Eric's approach to prioritizing high-value activities and delegating other work that allowed him to focus on managing and growing his firm.
• The significance of hiring scalable people and gradually scaling the team to ensure a smooth growth process.
• How to profitably utilize time and manpower for efficient law firm governance.
• The obstacles attorneys navigate when transitioning into successful entrepreneurs.

Connect with Eric Gros-Dubois:

Website - https://www.epgdlaw.com/

LinkedIn - https://www.linkedin.com/company/epgd-attorneys-at-law-p-a-/

Instagram - https://www.instagram.com/epgdbusinesslaw/

YouTube - https://www.youtube.com/@epgdbusinesslaw6643

Facebook - https://www.facebook.com/EPGDLaw/

Connect with Sasha Berson:

LinkedIn - https://www.linkedin.com/company/grow-law-firm/

Instagram - https://www.instagram.com/grow_lawfirm/

YouTube - https://www.youtube.com/@growlawfirm

Facebook - https://www.facebook.com/growlawfirm

Email - info@growlawfirm.com

Phone - (312) 854-7724

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Melissa Griffiths, The Creator of The Science of Stresslessness

Sasha and Melissa explore:

• Cutting-edge strategies aiding lawyers in mastering stress management
• “The Science of Stresslessness” and maintaining calmness even in high-stress careers
• The rapid coherence method to defuse stress in instant high-pressure circumstances effortlessly
• The deep-seated effects of persistent stress on the health and overall well-being of lawyers
• The importance of daily self-care practices and developing effective stress management protocols
• Advanced techniques specifically designed for lawyers seeking supreme control over stress
• The scientific approaches to foster robust resilience and tranquility amidst demanding job roles
• Unveil the revolutionizing stress management methods tailored for legal professionals requiring balance.
• The connection between chronic stress and its toll on the health and productivity of lawyers

Connect with Melissa Griffiths:

Website - https://melissa-griffiths.com/

LinkedIn - https://www.linkedin.com/in/melissagriffiths/

Email address - melissa@active-ascension.com

Connect with Sasha Berson:

LinkedIn - https://www.linkedin.com/company/grow-law-firm/

Instagram - https://www.instagram.com/grow_lawfirm/

YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ

Facebook - https://www.facebook.com/growlawfirm

Email - info@growlawfirm.com

Phone - (312) 854-7724

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Luis Scott, founder of 8 Figure Firm Consulting

Sasha and Luis explore:

• How a commitment to excellent service propels a law firm's success
• The significance of putting client needs first and exhibiting true compassion
• The importance of hiring individuals who embody care and dedication
• Why human capital is the most valuable asset in any business operation
• Creating a unique selling proposition to defy competition

References:

Purchase Luis’ book “The King of Growth: How to Dominate Your Market, Increase Predictability, and Unleash the Power of Your Law Firm for Personal and Financial Freedom” on Amazon: https://www.amazon.com/King-Growth-Dominate-Predictability-Financial/dp/1942221401/ref=sr_1_1?crid=2PS22A2M78BB8&keywords=the+king+of+growth+luis+scott&qid=1688950781&sprefix=The+King+of+Growth+Luis+%2Caps%2C96&sr=8-1 or get a free copy by emailing Luis@eightfigurefirm.com and mention that you heard him on the Grow Law Firm podcast.

Connect with Luis Scott:

Website - https://luisscottjr.com/

LinkedIn - https://www.linkedin.com/in/luis-scott-bader-law/

Instagram - https://www.instagram.com/luisscottjr/?hl=en

YouTube - https://www.youtube.com/channel/UC6oIGw-4RcEmNP1rFM799OQ

Facebook - https://www.facebook.com/luis.scott.98

Connect with Sasha Berson:

LinkedIn - https://www.linkedin.com/company/grow-law-firm/

Instagram - https://www.instagram.com/grow_lawfirm/

YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ

Facebook - https://www.facebook.com/growlawfirm

Email - info@growlawfirm.com

Phone - (312) 854-7724

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Molly McGrath, Founder and CEO at Hiring and Empowering Solutions

Sasha and Molly explore:

• Novel approaches to augment your law firm's profitability.
• The significance of developing your team members' capabilities.
• The advantages of prioritizing support staff by reconfiguring organizational structure.
• An innovative financial model, Profit First, designed specifically for law firms.
• The unspoken importance of downtime and system optimization for maximizing revenues.
• Ground-breaking techniques for enhancing your law firm's financial success.
• The vital role of investing in your team members' growth.
• The benefits of rearranging hierarchy to emphasize support staff.
• The value of relaxation and refining systems in boosting firm income.
• Ingenious methods for boosting your law firm's profit margins.
• The crucial impact of nurturing the skills of your law firm's team.
• The rewards of adopting an inverted pyramid structure to underscore support personnel.
• The hidden weight of repose and upgrading processes for elevating revenue generation.

Connect with Molly McGrath:

Website - https://hiringandempowering.com/

Twitter - https://twitter.com/HireAndEmpower

YouTube - https://www.youtube.com/channel/UCU2gHRylpFj9zZLs1txPm_g

Facebook - https://www.facebook.com/hiringandempowering/

Email - info@hiringandempowering.com

Book a free clarity call with Molly - https://hiringandempowering.com/book-a-clarity-call/

Connect with Sasha Berson:

LinkedIn - https://www.linkedin.com/company/grow-law-firm/

Instagram - https://www.instagram.com/grow_lawfirm/

YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ

Facebook - https://www.facebook.com/growlawfirm

Email - info@growlawfirm.com

Phone - (312) 854-7724

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Jesse Frye, Founder of ScaleLegal.

Sasha and Jesse explore:

• Streamlining the engagement letter process for maximum impact.
• The role of timely communication in a successful client intake procedure.
• The benefits of hiring support staff to manage administrative tasks.
• Empowering yourself by letting go of administrative responsibilities to achieve personal freedom.

About Jesse Frye:

Meet the customer experience guru, Jesse Frye, who is revolutionizing the way law firms operate and engage with clients. As the founder of Scale Legal, Jesse has dedicated himself to helping law firms enhance their intake process and client communication. Having encountered firsthand the shortcomings of traditional approaches to client management and follow-up, Jesse harnessed his broad industry knowledge and innate talent for creative problem-solving to create a client-centric approach. Fiercely committed to crafting unforgettable client experiences, Jesse is both an invaluable resource and inspiration for law firm owners looking to boost client satisfaction and retention.

Connect with Jesse Frye:

Website - https://www.scalelegal.com/

LinkedIn - https://www.linkedin.com/in/jessejohnathanfrye/

Connect with Sasha Berson:

LinkedIn - https://www.linkedin.com/company/grow-law-firm/

Instagram - https://www.instagram.com/grow_lawfirm/

YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ

Facebook - https://www.facebook.com/growlawfirm

Email - info@growlawfirm.com

Phone - (312) 854-7724

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Diane L. Camacho, Founder of DLC Consulting Services

Sasha and Diane explore:

• The value of trust and open communication for smooth law firm operations.
• The significance of business acumen and statistics in driving your firm's success.
• The importance of selecting the right staff and mastering delegation for a productive work environment.
• The prevalent growth hurdles for small law firms and their potential solutions.
• The boundaries of AI use in content creation and marketing for a law firm.
• The common growth challenges faced by small law firms and strategies to overcome them.

Connect with Diane L. Camacho:

Website - https://dlccs.com/

LinkedIn - https://www.linkedin.com/in/dianelcamacho/

YouTube - https://www.youtube.com/channel/UC71yiLNXrKINEvrnNqDKADA

Facebook - https://www.facebook.com/dlcconsultingsrvcs/

Email address - info@dlccs.com

Connect with Sasha Berson:

LinkedIn - https://www.linkedin.com/company/grow-law-firm/

Instagram - https://www.instagram.com/grow_lawfirm/

YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ

Facebook - https://www.facebook.com/growlawfirm

Email - info@growlawfirm.com

Phone - (312) 854-7724

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Brett Trembly, Co-Founder of GetStaffedUp.com.

Sasha and Brett explore:

• Unraveling the importance of targeted staffing in bolstering the efficiency of small law firms
• Realizing the impact of executive assistants on law firm productivity and operations
• Investigating the benefits of hiring offshore talent from Latin America and Eastern Europe
• Mastering the techniques for enhancing revenue by optimizing intake systems within your law firm.
• Delving into the process of transitioning to a lucrative and smooth flat-fee system.

About Brett:

Brett Trembly is a seasoned attorney and co-founder of GetStaffedUp.com, a virtual staffing company focused on helping small law firms grow their businesses. He brings a wealth of experience as an attorney with an active law firm in Miami, Florida. Combining his expertise in legal practice with his passion for efficient staffing solutions, Brett is committed to improving productivity and revenue growth for law firms through well-structured intake systems.

Connect with Brett Trembly:

Website - https://getstaffedup.com/

LinkedIn - https://www.linkedin.com/in/bretttrembly/

Twitter - https://twitter.com/Getstaffedup1

Instagram - https://www.instagram.com/getstaffedup/

YouTube - https://www.youtube.com/channel/UClg47HFQvzt7o27tszdKDsw/videos

Facebook - https://www.facebook.com/GetStaffedUp/

Connect with Sasha Berson:

LinkedIn - https://www.linkedin.com/company/grow-law-firm/

Instagram - https://www.instagram.com/grow_lawfirm/

YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ

Facebook - https://www.facebook.com/growlawfirm

Email - info@growlawfirm.com

Phone - (312) 854-7724

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Lauren Lester, Founder of A Different Practice

Sasha and Lauren explore:

• Uncover the advantages of embracing transparent pricing in legal services.
• Discover how a value-based pricing model can lead to increased revenue.
• Recognize the significance of mastering business principles within the legal realm.
• Explore the lasting impact that transparency and consistency have on cultivating a thriving law firm.
• Unravel the power of digital marketing, accentuating captivating video content.
• Comprehend the value of absorbing business principles in the world of law.
• Scrutinize the effect of transparency and consistency in shaping a successful law firm.

Connect with Lauren Lester:

Website - https://adifferentpractice.com/

LinkedIn - https://www.linkedin.com/company/adifferentpractice/

Twitter - https://twitter.com/MsLaurenLester

Instagram - https://www.instagram.com/adifferentpractice/

Facebook - https://www.facebook.com/msLaurenLester/

Connect with Sasha Berson:

LinkedIn - https://www.linkedin.com/company/grow-law-firm/

Instagram - https://www.instagram.com/grow_lawfirm/

YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ

Facebook - https://www.facebook.com/growlawfirm

Email - info@growlawfirm.com

Phone - (312) 854-7724

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Jonathan Merel, Founder and Managing Principal at The Law Offices of Jonathan Merel

Sasha and Jonathan explore:

• Grasp the value of treating employees well for a thriving work environment and team.
• Master the art of focusing on a niche to differentiate your firm.
• Appreciate the power of referrals for attracting new clients.
• Recognize that persistence and ongoing education are keys to achieving success as an entrepreneur.
• Understand the vital role that branding and storytelling play in law firm marketing efforts.

“Building a brand requires creating an emotional connection with potential clients through storytelling.“

— Jonathan Merel

• Discover the significance of nurturing employees and cultivating a formidable team.
• Uncover the influence of branding and storytelling in the realm of law firm marketing.
• Learn how to specialize and set your firm apart from the competition.
• Realize the immense potential of referrals in generating new business.
• Embrace the importance of tenacity and lifelong learning in the pursuit of entrepreneurial victory.

“To grow to 20 attorneys, you have to be gutsy. You have to have business acumen or develop it. Nobody is born with it, and you have to take risks.”

— Sasha Berson

Connect with Jonathan Merel:

Website - https://www.merelfamilylaw.com/

LinkedIn - https://www.linkedin.com/in/jonathan-merel-6629353/

Instagram - https://www.instagram.com/merelfamilylaw/

Facebook - https://www.facebook.com/merelfamilylaw

Yelp - https://www.yelp.com/biz/law-offices-of-jonathan-merel-chicago-7

Avvo - https://twitter.com/merelfamilylaw

Connect with Sasha Berson:

LinkedIn - https://www.linkedin.com/company/grow-law-firm/

Instagram - https://www.instagram.com/grow_lawfirm/

YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ

Facebook - https://www.facebook.com/growlawfirm

Email - info@growlawfirm.com

Phone - (312) 854-7724

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com.

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Join Sasha Berson as he speaks with James Grant, Founding Partner at Georgia Trial Attorneys.

Sasha and James explore:

• Apprehend the vital importance of entrepreneurial expertise for legal practitioners launching their own firms.
• Unravel the promising outcomes of concentrating on a specific niche for superior growth and victory in law offices.
• Realize the potential of adopting technological advancements and automation processes for exceptional performance.

"The riches are always in the niches."

- James Grant

• Crack the code to generate a self-governing business by onboarding proficient specialists.
• Attain proficiency in artificial intelligence to remain up-to-date and secure a distinct advantage in the legal profession.

“This is about survival of the fittest, or rather survival of those who can adapt to the change that's already here. It's not coming, it is already here.”

- Sasha Berson

Meet James Grant, an experienced attorney and co-founder of Georgia Trial Attorneys. With a specialization in personal injury litigation, James has carved out a niche by offering his expertise as an outsourced litigation department for other law firms. Embracing technology and automation, James has been able to achieve operational excellence by streamlining processes within his firm. Since its inception in 2015, Georgia Trial Attorneys has experienced significant growth, with James at the helm guiding the firm's vision for the future.

Connect with James Grant:

Website- https://www.gtakg.com

LinkedIn - https://www.linkedin.com/company/georgia-trial-attorneys-at-kirchen-&-grant-llc/

TikTok- https://www.tiktok.com/@accidentattorneyjg

Instagram - https://www.instagram.com/accidentattorneyjg/

YouTube - https://www.youtube.com/channel/UCc6YLXt4TEKCgZluDLkzwOQ

Facebook - https://www.facebook.com/georgiatrialattorneys

Connect with Sasha Berson:

LinkedIn - https://www.linkedin.com/company/grow-law-firm/

Instagram - https://www.instagram.com/grow_lawfirm/

YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ

Facebook - https://www.facebook.com/growlawfirm

Email - info@growlawfirm.com

Phone - (312) 854-7724

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Hunter Garnett, Managing Partner at Garnett Patterson Injury Lawyers.

Sasha and Hunter explore:

• Acknowledge the rewards of sustained commitment to effective branding and fostering a sense of community on social media
• Appreciate the long-term benefits of consistently building your brand and social media community
• Gain knowledge of methods to establish connections and rapport within your community
• Learn strategies for forming meaningful connections within your local community

“I think one of the keys to success is boiling down to the smallest niche that you can.”

• Hunter Garnett

• Identify specific target markets and tailor content accordingly, such as sponsoring a Men's Rec soccer league for a Hispanic community

• Stay top of mind with former clients by checking in with them at least six times a year to increase referral potential
• Acquire expertise on harnessing Google My Business to enhance your local SEO presence
• Comprehend the vital importance of choosing a niche and staying on course for business growth

“Number one, you do not need a very large market to be successful. And the other thing is you need to stay focused.”

— Sasha Berson

Connect with Hunter Garnett:

Website - https://huntsvilleinjurylawyers.com/

LinkedIn - https://www.linkedin.com/in/hunter-garnett-56895876/

Facebook - https://www.facebook.com/GarnettPattersonLaw/?paipv=0&eav=AfZcjK23CKhh3hviua-njZGwmwmU-2omfvXpX8vBlboPkm9aQv_VECK8aayvEg882NA&_rdr

YouTube - https://www.youtube.com/@GarnettPattersonInjuryLawyers

Connect with Sasha Berson:

LinkedIn - https://www.linkedin.com/company/grow-law-firm/

Instagram - https://www.instagram.com/grow_lawfirm/

YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ

Facebook - https://www.facebook.com/growlawfirm

Email - info@growlawfirm.com

Phone - (312) 854-7724



LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with David Ackert, Founder and CEO of PipelinePlus

Sasha and David explore:

• Why most lawyers are reluctant to consistently do business development
• The impact of business development on growth and success in the legal profession
• Prioritizing personal connections for relationship-building among lawyers
• Strategies for building strong business relationships as a lawyer
• Organizing and simplifying business development with PipelinePlus and other tools for lawyers
• Easily creating a referral network by using a resource like PipelinePlus
• Overcoming risk-averse tendencies in lawyers for effective business development using PipelinePlus videos
• Developing business skills and relationships as the pathway to becoming a successful rainmaker in the legal industry
• The importance of confronting challenges and discomfort for achieving personal growth and goals.

Connect with David Ackert:

LinkedIn - https://www.linkedin.com/in/davidackert/

Twitter - https://twitter.com/DavidAckert

Instagram - https://www.instagram.com/pipelineplus_com/

Facebook - https://www.facebook.com/pipelinepluspoweredbyackert

Website - https://pipelineplus.com/

Connect with Sasha Berson:

LinkedIn - https://www.linkedin.com/company/grow-law-firm/

Instagram - https://www.instagram.com/grow_lawfirm/

YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ

Facebook - https://www.facebook.com/growlawfirm

Email - info@growlawfirm.com

Phone - (312) 854-7724



LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Deb Knupp, Managing Director at Growth Play

Sasha and Deb explore:

• To see growth and success, law firms can center on using methods that work for those who are responsible for both selling and providing services.
• To help a law firm increase its revenue, there are six building blocks it needs to develop, including mindset, strategy, targeting, and communication with priority relationships to achieve predictable sales growth by understanding the essential ingredients required for business development.
• It's crucial to be intentional with messaging, focus on specific services and specialties, and ignite fresh conversations with compelling "what's new" messages to activate networks and avoid missing business opportunities.
• Fostering genuine connections with current clients can accelerate and enhance business growth, compared to prioritizing new prospects and personal gain.

"What would it look like for me to suspend my self-interest long enough to ask a few thoughtful questions, to model empathy and care and then to really listen so that I can solve the problem that should be solved not just the one I bill for?"

— Deb Knupp

• Good consultants are always free, and the ROI usually keeps compounding over the years after you have worked with them, so it's super important to get the right people in the right places without necessarily blowing up your payroll.
• Investing in business development can result in profitable growth by building a strong sales engine within your firm.
• Viewing sales as a helpful service rather than a self-centered pursuit fosters long-term loyalty and encourages you to approach interactions with others in a different way.
• Successful sales require the ability to determine if you can be of assistance and if the customer would like you to help them, which can be achieved by asking better questions, telling engaging stories, and using vocal inflection effectively, all of which can be learned.

"you should call sales sales. But if you don't like the word, replace word sell with another four letter word, we just help you, we're there to help, you still need to know how to do it effectively."

— Sasha Berson

Connect with Deb Knupp:

Deb Knupp’s email address - dknupp@growthplay.com

Deb Knupp's LinkedIn - https://www.linkedin.com/in/deb-knupp-2694a21/

GrowthPlay’s website - https://www.growthplay.com/

GrowthPlay’s YouTube - https://www.youtube.com/channel/UCAJcAGfLq_F51-3ACKPxgIQ

GrowthPlay’s Twitter - https://twitter.com/growthplay

Connect with Sasha Berson:

LinkedIn - https://www.linkedin.com/company/grow-law-firm/

Instagram - https://www.instagram.com/grow_lawfirm/

YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ

Facebook - https://www.facebook.com/growlawfirm

Email - info@growlawfirm.com

Phone - (312) 854-7724

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Sam Mollaei, Founder at The New Law Business Model

Sasha and Sam explore:

• A virtual law firm offers lawyers control over their work, role selection, and location, addressing common complaints of overwork, stress, and lack of control in the legal industry.
• Getting advice from an advisor, coach, or trainer is vital for success, particularly for experts who may find it challenging to accept not knowing everything. Collaborating with someone can help clarify goals and save time and money in the long run.
• Learning through books and even YouTube, filtering through information and being strategic in implementing what's learned can give you a competitive edge in standing out and achieving success.
• Most people who attend conferences and hire high-end consultants only implement 2% of the advice they receive, so it's crucial to have a sense of urgency, take actionable notes specific to your firm, and delegate tasks quickly to increase implementation rates.

"In your initial consultation, you have such a heart connection with your clients that you actually really feel love for them."

— Sam Mollaei

• A successful virtual law firm needs experienced directors and virtual assistants managing daily tasks, with clear goals and performance managers for accountability, and should consider hiring overseas for expanded talent.
• My Legal Academy is a revamped program that offers lawyers comprehensive training on law firm mastery, covering traffic, automation, team building, and financial management, along with virtual classes and resources on various topics like health and fitness, mental health, and taxes.
• Through programs like Sam's, enhancing your business skills can lead to compounding growth, enabling you to transition from case management to CEO, resulting in a more fulfilling and sustainable lifestyle.
• Developing business skills and assembling a competent team are crucial for building a reliable marketing and sales system, and even though it's challenging to devote several hours daily to learning, there's value in self-improvement without comparing yourself to others.

"Lawyers who were very successful tend to be the ones that develop a great deal of business acumen, which is not something that's taught in law schools."

— Sasha Berson

Connect with Sam Mollaei:

• LinkedIn - https://www.linkedin.com/in/sammollaei/
• Twitter - https://twitter.com/mollaeilaw?lang=en
• Instagram - https://www.instagram.com/sammollaei/?hl=en
• YouTube - https://www.youtube.com/@mylegalacademy
• Facebook - https://www.facebook.com/MollaeiLaw
• Website - https://mollaeilaw.com/
• My Legal Academy’s website - https://mylegalacademy.com/

Connect with Sasha Berson:

• LinkedIn - https://www.linkedin.com/company/grow-law-firm/
• Instagram - https://www.instagram.com/grow_lawfirm/
• YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ
• Facebook - https://www.facebook.com/growlawfirm
• Email- info@growlawfirm.com
• Phone- (312) 854-7724

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Ali Katz, Founder of The New Law Business Model

Sasha and Ali explore:

• Create a law practice that you enjoy by utilizing appropriate metrics, prioritizing high-value offerings, attracting the correct number of clients at the appropriate fee, and acknowledging the finite nature of your time, energy, and attention.
• Estate planning lawyers can create a fulfilling business by serving a select number of clients each month, charging an average fee of $4,000 to $6,000, and engaging with 80% or more of their clients, resulting in a practice they love and clients they enjoy working with.
• Ali's approach to life and legacy planning helps lawyers connect with clients on a personal level to determine what's important to them, resulting in a transformative experience for both parties, and it's applicable beyond just estate planning.
• Ali's team offers a unique approach called relational law that uses legal services to build connections and relationships with clients, helping them become the best versions of themselves, with plans to expand beyond estate planning lawyers.

"In your initial consultation, you have such a heart connection with your clients that you actually really feel love for them."

— Ali Katz

• In order to succeed in the estate planning industry, it's essential to not only have knowledge in the field but also possess business acumen and implement effective systems to offer a valuable service and differentiate oneself in a crowded marketplace.
• Ali's program, which teaches lawyers how to build a successful practice by engaging clients with a unique heart-centered counseling-based methodology, has transformed the lives of over 460 licensed lawyers who now have access to its resources for their own professional success.
• Effective client interaction and retention systems, coupled with internal operations for goal setting, metric management, and team building, are vital for a successful business with diverse operational models and varying sizes.
• To build a successful law business, set your goals and metrics in alignment with your capacity and operational model, whether you are a solo practitioner or an empire builder with a team and systems in place.

"Lawyers who were very successful tend to be the ones that develop a great deal of business acumen, which is not something that's taught in law schools."

— Sasha Berson

References:

• The New Law Business Model: Build a Lucrative Law Practice That You (and Your Clients) Love by Ali Katz - https://www.amazon.com/New-Law-Business-Model-Lucrative/dp/1544504659

Connect with Ali Katz:

• LinkedIn - https://www.linkedin.com/in/thealikatz/
• Instagram - https://www.instagram.com/thealikatz/?hl=en
• YouTube - https://www.youtube.com/channel/UCZpEm5Hmtdh-U12jcifXBNA
• Facebook - https://www.facebook.com/TheAliKatz/
• Website - https://www.thealikatz.com/
• New Law Business Model’s website - https://newlawbusinessmodel.com/

Connect with Sasha Berson:

• LinkedIn - https://www.linkedin.com/company/grow-law-firm/
• Instagram - https://www.instagram.com/grow_lawfirm/
• YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ
• Facebook - https://www.facebook.com/growlawfirm
• Email - info@growlawfirm.com
• Phone - (312) 854-7724

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Join Sasha Berson as he speaks with Blake Harris, Founder at Blake Harris Law

Sasha and Blake explore:

• To market themselves successfully, attorneys need to take charge of social media and showcase their real, nonchalant, and authentic selves, and connect with potential clients, even if it means taking some risks.
• To be successful on TikTok, it's important to have fun, create a lot of content, and enjoy the process, even if the return on investment is only sometimes significant. Once you taste that first bit of success, it will motivate you to work even harder.
• When marketing for a specialized business, it's essential to have diverse skills like speaking, writing, and personal connections, while being adaptable to new approaches and prioritizing client satisfaction.
• Focusing on one area simplifies marketing, sales, operations, and management, but it's also possible to achieve success by finding the right mix of practice areas and revenue sources.

"One of my first five videos got 10,000 views, and I just opened my eyes to oh my gosh, this is something real."

— Blake Harris

• To create social media content, be the social media content, and utilize cross-platform strategies while balancing work, family, and friends and taking time off from phone addiction.
• For successful TikTok content, it's important to create drafts and post them on different days to ensure a regular flow of content. While repeating the same message is fine, it should be presented in a fresh and distinct manner without being too frequent.
• A new law firm can expand by prioritizing exceptional client service, social media engagement, public speaking, and establishing a trustworthy network of attorneys to maintain a modern online presence and foster a positive reputation.
• Blake is passionate about his entrepreneurial venture and prioritizes guiding younger family members, cultivating a positive work environment, and achieving growth and sustainability in his business.

"Once you specialize in one thing and one thing only, your marketing becomes a lot easier."

— Sasha Berson

Connect with Blake Harris:

• Blake Harris’ email address - Info@BlakeHarrisLaw.com
• Blake Harris’ website - https://blakeharrislaw.com/
• Blake Harris' LinkedIn - https://www.linkedin.com/in/blake-harris-08a106b/
• Blake Harris' Twitter - https://twitter.com/blakeharrislaw
• Blake Harris' Instagram - https://www.instagram.com/blakeharrislaw/?hl=en
• Blake Harris' YouTube - https://www.youtube.com/channel/UCk4AgsyoBEZPkUKTq1a86mQ
• Blake Harris' Facebook - https://www.facebook.com/blakeharrislaw/
• Blake Harris’ TikTok - https://www.tiktok.com/@blakeharrislaw

Connect with Sasha Berson:

• LinkedIn - https://www.linkedin.com/company/grow-law-firm/
• Instagram - https://www.instagram.com/grow_lawfirm/
• YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ
• Facebook - https://www.facebook.com/growlawfirm
• Email- info@growlawfirm.com
• Phone- (312) 854-7724

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Alay Yajnik, Founding Partner at Law Firm Success Group

Sasha and Alay explore:

• When a young attorney sets clear financial goals for their law firm, it's essential to dig deeper and understand their motivations to propel their marketing efforts forward and achieve success much faster.
• Achieving financial success for a law firm depends on finding the right practice area, as well as personal motivation and skill development.
• Discovering the passion behind why lawyers choose their specific practice area can be the key to unlocking marketing success, as it allows for more personalized and impactful marketing strategies that connect with clients on a deeper level.
• Successful lawyers focus on developing business acumen in marketing, sales, and people management. At the same time, top earners are motivated by more than just money, such as a sense of obligation to clients and people.

"The reason clients come to work with us is because they want to grow, so they're ready for making a change, but change is hard. It's easy just to continue doing what you're doing."

— Alay Yajnik

• Lawyers often reach a breaking point of exhaustion, burnout, and feeling overwhelmed due to staffing, marketing, strategy, systems, or culture problems, and turning to legal consulting firms like Alay's can help solve those issues and maximize success.
• Hiring an advisor early on in your business can save you time and make you money, and it's often a return on investment rather than an expense, but many people hold off due to inertia and only realize the benefits in retrospect.
• Bringing on a coach or advisor for your business can be vital for success and growth by providing accountability, guidance, and turning knowledge into action.
• Alay's group measures success by ensuring clients get more income than they would have without the coaching program, positioning it as a return on investment rather than an expense, and considering both tangible and intangible benefits.

"If you run a law firm, if you are tired, and you're working all the time, there is probably a staffing problem."

— Sasha Berson

References:

• Staffing Up: The Attorney's Guide to Hiring Top Talent Paperback
• by Alay Yajnik - https://www.amazon.com/Staffing-Up-Attorneys-Hiring-Talent/dp/1733121706
• Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Benjamin Hardy - https://www.amazon.com/Who-Not-How-Accelerating-Teamwork-ebook/dp/B0867ZJ151

Connect with Alay Yajnik:

• Alay Yajnik’s email address - alay@yajnikgroup.com
• Alay Yajnik's LinkedIn - https://www.linkedin.com/in/alayyajnik/
• Alay Yajnik's Twitter - https://twitter.com/alayyajnik
• Law Firm Success Group’s website - https://www.lawfirmsuccessgroup.com/
• Alay Yajnik’s podcast: https://podcasts.apple.com/us/podcast/lawyer-business-advantage/id1500525201

Connect with Sasha Berson:

• LinkedIn - https://www.linkedin.com/company/grow-law-firm/
• Instagram - https://www.instagram.com/grow_lawfirm/
• YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ
• Facebook - https://www.facebook.com/growlawfirm
• Email- info@growlawfirm.com
• Phone- (312) 854-7724

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks with Jessica Aries, Founder and Digital Marketing Strategist at By Aries

Sasha and Jessica explore:

• Posting on social media without a strategy or understanding of your audience is ineffective - build relationships by creating platform-specific content and engaging with potential customers.
• Simplify lawyer's marketing by creating touchpoints with potential clients through social media, email marketing, and advertising to increase awareness and build relationships for better chances of legal representation.
• Purposeful social media content simplifying legal concepts can establish credibility and authority, connecting lawyers with potential clients and increasing conversion rates in the long run.
• If law firms want to see real progress in social media marketing, attorneys should prioritize short-form video content like TikTok and Instagram reels since stagnant posts are no longer compelling and engagement is key.

"The game of marketing is actually about touchpoints, It's about how many times you're interacting with your prospects."

— Jessica Aries

• To drive significant growth, most law firms should invest at least $3,500 per month in video marketing and test various strategies for 90 days while consistently answering clients' common questions on social media to build trust and credibility.
• As a business owner, shifting your focus to serve the company, not just customers, and becoming a rainmaker through marketing and relationship building can boost your income and net worth, especially if you are a lawyer or own a law firm.
• To make an impact and shape values, it's essential to build a thriving business. For lawyers who feel nervous about creating video content, it can be helpful to approach it as if they were explaining legal concepts to a friend.
• Use LinkedIn to establish credibility with referral sources by sharing content about your approach to practicing law, business principles, and unique values to assure them that you won't drop the ball when handling high-value clients.

"The vast majority of people, when looking for an attorney, are going to go through the internet."

— Sasha Berson

Connect with Jessica Aries:

• Jessica Aries’ email address - jessica@byaries.com
• Jessica Aries' LinkedIn - https://www.linkedin.com/in/jessicaaries/
• Jessica Aries' Twitter - https://twitter.com/thejessicaaries
• By Aries’ LinkedIn - https://www.linkedin.com/company/byariesmarketing/
• By Aries’ YouTube - https://www.youtube.com/c/ByAries
• By Aries’ Instagram - https://www.instagram.com/byariesmarketing/
• By Aries’ Facebook - https://www.facebook.com/byariesmarketing
• By Aries’ TikTok - https://www.tiktok.com/@byariesmarketing
• By Aries’ website - https://www.byaries.com/

Connect with Sasha Berson:

• LinkedIn - https://www.linkedin.com/company/grow-law-firm/
• Instagram - https://www.instagram.com/grow_lawfirm/
• YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ
• Facebook - https://www.facebook.com/growlawfirm
• Email - info@growlawfirm.com
• Phone - (312) 854-7724

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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Join Sasha Berson as he speaks again with Ryan Kimler, Owner of Net Profit CFO.

Sasha and Ryan explore:

• Selling a law firm depends on financials, projections, and current economic conditions, which can affect its value, especially during a downturn, making it a potential opportunity for buyers with cash.
• People buy law firms that have effective client-attraction (marketing) systems to make more profits.
• Maximize the sale value of your law firm by developing a predictable client-attraction system and a smooth transition plan for the new owner.
• A strong marketing and intake system, along with a referral network, is essential for the success and growth of a law firm, particularly during a change in ownership.

"How does the client base feel if the main guy with his name on the door isn't there? That plays into the sale too."

— Ryan Kimler

• Having the right experts, such as a tax expert with an EA certification, helps navigate the tax implications of selling or buying a business and saves you thousands of dollars by doing it the right way.
• Building a sellable law firm is key for future sales and avoiding tax implications, as demonstrated in John Warrillow's book "Built to Sell," which emphasizes the importance of creating an easily sellable business.
• Finding the right buyer is important for a successful business transition and involves evaluating compatibility, finances, and readiness, as well as building a relationship and aligning values.
• It's crucial to do due diligence and have a strong relationship with all parties involved in buying or selling a practice for a successful transition and growth.

"If you're buying into an existing law firm, it's really important to build a relationship with your future partner before you buy into it."

— Sasha Berson

References:

• ‘Built to Sell: Creating a Business That Can Thrive Without You’
• by John Warrillow - https://www.amazon.com/Built-Sell-Creating-business-without/dp/1591843979
• The Must-Know Numbers To Grow Your Law Firm with Ryan Kimler, Net Profit CFO - https://growlawfirm.com/podcast/grow-your-law-firm-with-ryan-kimler

Connect with Ryan Kimler:

• Ryan Kimler’s email address - ryan@netprofitcfo.com
• Ryan Kimler's LinkedIn - https://www.linkedin.com/in/ryankfinancialclarityllc/
• Ryan Kimler's Facebook - https://www.facebook.com/rkimler
• Net Profit's Website - https://netprofitcfo.com/
• Ryan Kimler's LinkedIn - https://www.linkedin.com/company/netprofitcfo/

Connect with Sasha Berson:

• LinkedIn - https://www.linkedin.com/company/grow-law-firm/
• Instagram - https://www.instagram.com/grow_lawfirm/
• YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ
• Facebook - https://www.facebook.com/growlawfirm
• Email- info@growlawfirm.com
• Phone- (312) 854-7724

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Join Sasha Berson as he speaks with Lori Pulvermacher,

Certified Practice Advisor at Atticus Advantage.

Sasha and Lori explore:

• Helping lawyers successfully make the switch to business ownership and leadership with a combination of training, education, and accountability.
• Companies like Atticus help lawyers take control of their time, focus, and priorities to achieve greater impact and business growth by zeroing in on three crucial elements: knowing their numbers, making the most of their team and time, and effectively promoting their brand to attract new revenue and increase profitability.
• The majority of lawyers, 67%, work for small law firms, which provide more freedom and flexibility, but also require more responsibility and can result in losing control and flexibility if not managed properly.
• Lawyers must delegate, build a team, and plan for the future to maximize their practice success, navigate communication and conflict challenges, and see team members as valuable assets, not just costs.

"There is a misconception, too, that the majority of lawyers work for these big corporate conglomerate law firms. However, statistics show that 83-89% of attorneys are in the small to medium-sized business model."

— Lori Pulvermacher

• Lawyers must define their vision, plan their path to success, and seek outside support to balance their roles as manager, leader, and technician, so they don't get sidetracked by daily tasks and stay committed to their goals and strategy.
• Planning for retirement can be tough for attorneys, who may not see enough profit to feel secure, love their job too much to leave, and feel like they'll be working forever, leading to uncertainty about what comes next.
• To drive growth and boost profits, focus on improving billing and collection processes, maximizing the use of top income-generating team members, and streamlining processes through automation and documentation.
• Lawyers often shy away from marketing because of ethical concerns, bad past experiences, or a lack of strategy. But a solid and expertly executed marketing plan can bring greater control, flexibility, and stability to their practice through more reliable cash flow.

"Most lawyers I meet at conferences are not satisfied with their business. I ask them about their size, and those with ten or more attorneys tend to be the happiest. They tend to do the least amount of legal work."

— Sasha Berson

Connect with Lori Pulvermacher:

• Lori Pulvermacher’s email address - lorip@atticusadvantage.com
• Lori Pulvermacher's LinkedIn - https://www.linkedin.com/in/lori-pulvermacher/
• Atticus Advantage’s Website - https://atticusadvantage.com

Connect with Sasha:

• LinkedIn - https://www.linkedin.com/company/grow-law-firm/
• Instagram - https://www.instagram.com/grow_lawfirm/
• YouTube - https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ
• Facebook - https://www.facebook.com/growlawfirm
• Email- info@growlawfirm.com
• Phone- (312) 854-7724

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Join Sasha Berson as he joinsHeinan Landa, Founder of Optimal Networks, Inc.

Heinan shares how rewarding it is for law firms to embrace technology and the growing importance of taking care of the security side of the business.

Topics include:

• The technology operational maturity model Heinan shares in his book, “The Modern Law Firm.”

• The importance of benchmarking yourself in security and operations but also innovation and client interaction.

• How technology is not simply a cost but rather an investment.

• How to find ways to use technology to improve the client experience, which will result in more business.

• The importance of tracking your data so you can make better decisions in your optimization process.

• The 2 primary lines of business Optimal Networks provides: managed services provider and strategic consulting.

References:Heinan Landa’s Facebook - https://www.facebook.com/heinanlanda

Optimal Networks Website - https://www.optimalnetworks.com

Sasha Berson’s LinkedIn - https://www.linkedin.com/in/aleksanderberson/

Grow Law Firm Website - https://growlawfirm.com

“The Modern Law Firm” book by Heinan Landa - https://modernlawfirmbook.com/

Heinan Landa’s email address - hlanda@optimalnetworks.com

Clio Website - https://www.clio.com/

Streamlined.legal Website - https://streamlined.legal/

LawyerWebsite #LawyerSEO #LawfirmMarketing

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On this episode, host Sasha Berson welcomesJoshua Lenon, Lawyer in Residence atClio.

Sasha and Joshua explore:

• How the practice of law and technology intersect.

• Joshua’s role at Clio and how he translates tech to lawyers.

• The dichotomy between being a lawyer and running a business: Running a practice can feel overwhelming and full of distractions.

• How Clio can free up 1-2 hours of admin work per day or approximately 380 hours per year.

• How saved time can be reinvested: At the average rate of $300/hour, this could potentially generate an additional $36,000 in revenue.

• Clio’s 3 key features: client portals, online client intake forms and online payment systems.

• The average rate increase for law firms per year is around 4%; not enough to offset inflation.

• Lawyers implementing Clio are collecting 30% on average more revenue than before.

References:Joshua Lenon Facebook - https://www.facebook.com/joshua.lenon1

Clio Website - https://www.clio.com/

Sasha Berson - LinkedIn - https://www.linkedin.com/in/aleksanderberson/

Grow Law Firm Website - https://growlawfirm.com

Streamlined.legal Website - https://www.clio.com/partnerships/certified-consultants/find-a-ccc/streamlinedlegal/

LawyerWebsite #LawyerSEO #LawfirmMarketing

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Join Sasha Berson as he speaks withPaul Myers, Chief Executive Officer and Chairman atAdvocate Capital, Inc.

Sasha and Paul explore:

• Advocate Capital’s mission of giving plaintiff law firms’ clients access to capital they have tied up in case expenses.

• The main factors that determine the amount of capital that can be secured.

• The reasons a prospective borrower might be rejected; it’s usually less about a credit score than one might think.

• How the cost of capital for the cases you win is zero.

• Important things to consider when making a switch from working as a defense lawyer to the plaintiff side.

• The best way to obtain operating capital.

• What a properly financed firm looks like.

• The importance of having financial discussions around borrowing so you can act before the acute need arises.

References: Advocate Capital Website - https://www.advocatecapital.com/

Paul Myer’s email address - pmyers(@)advocatecapital.com

Paul Myer’s direct line - 615 5775445

Pinnacle Financial Partners Website - https://www.pnfp.com/

Sasha Berson LinkedIn - https://www.linkedin.com/in/aleksanderberson/

Grow Law Firm Website - https://growlawfirm.com

LawyerWebsite #LawyerSEO #LawfirmMarketing

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Join Sasha Berson as he talks withFred Joyal, President at the Fred Joyal Company. Fred talks about how impactful the skill of confidently connecting with people can be for your life and business success.

They explore:

• Fred’s journey from a shy person to someone who can comfortably talk to strangers and speak confidently to thousands of people on stage.

• How lawyers benefit from developing the skill of meeting new people with confidence and charisma.

• How not developing this skill will lead to a life of regrets and missed opportunities.

• Fred’s 5-step PRIDE system to develop confidence: Preparation, Relaxation, Insight, Dosage and Every-day-action.

• The importance of losing an agenda and just enjoying the human connection.

• The reason why expanding your comfort zone is so vital to success in your business.

References: Fred Joyal Website - https://fredjoyal.com/

Fred Joyal Facebook - https://www.facebook.com/fredjoyal

Book a free consultation with Fred - https://calendly.com/fredjoyal/consulting-interview?month=2022-11

Sasha Berson - LinkedIn - https://www.linkedin.com/in/aleksanderberson/

Grow Law Firm Website - https://growlawfirm.com

Superbold Exercises (PDF) - https://fredjoyal.com/exercises/

How to Win Friends and Influence People by Dale Carnegie - https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034

LawyerWebsite #LawyerSEO #LawfirmMarketing

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On this episode, host Sasha Berson welcomes Chester Santos, otherwise known as the International Man of Memory. They discuss techniques for improving your memory and Chester runs through a real-life example of memorizing 13 objects with Sasha.

Sasha and Chester talk about:

• The events that led up to Chester becoming the 2008 U.S. Memory Champion.

• How anybody can improve their memory at any point in time.

• 3 overarching principles that can help you achieve a better memory, the first of which is turning something you want to remember into a picture in your mind.

• If you want to remember that somebody is called Mike, you might want to picture a mic, or him singing into a mic to create an effective visual.

• The more senses you involve, the more your brain will be activated.

• Chester’s Memory School, which teaches you the methods he used to become a national memory champion.

References:Chester Santos Website - https://www.internationalmanofmemory.com/

Chester Santos Facebook - https://www.facebook.com/TheInternationalManofMemory/

Chester Santos Twitter - https://twitter.com/ChesterJSantos

Chester Santos YouTube - https://www.youtube.com/IntlManofMemory

Memory School Website - https://www.memoryschool.net/

Sasha Berson LinkedIn - https://www.linkedin.com/in/aleksanderberson/

Grow Law Firm Website - https://growlawfirm.com

David Pogue Website - https://davidpogue.com/

Eric Kandel Nobel Prize winner in Physiology or Medicine - https://www.nobelprize.org/prizes/medicine/2000/kandel/facts/

LawyerWebsite #LawyerSEO #LawfirmMarketing

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This week, join Sasha Berson as he talks withKelsey Johnson, Product Marketing Manager atAWeber. Kelsey will open your eyes to the powerful tool of email marketing.

On the episode, Sasha and Kelsey explore:

• How the majority of attorneys are missing a huge opportunity by not implementing email marketing.

• Kelsey’s 3 tips on how to make (more) money with email marketing.

• How automating the process of obtaining email addresses from your leads is a game changer.

• Why an effective email marketing strategy can tip the scales in your favor.

• Why it’s a good idea to use a lead capture tool and a follow-up sequence to automate the process.

• How hiring a lawyer is intimidating for most people and how email marketing can make the process easier for your potential leads.

• The value of educating your clients.

• When it makes sense to give away your best information for free by positioning yourself strategically.

References:Kelsey Johnson Twitter - https://twitter.com/kelseycolorado

Kelsey’s Email Address - kelseyj@aweber.com

AWeber Website (free software up to 500 subscribers) - https://www.aweber.com/

AWeber YouTube - https://www.youtube.com/AWeber

Sasha Berson LinkedIn - https://www.linkedin.com/in/aleksanderberson/

Grow Law Firm Website - https://growlawfirm.com

Smith.ai Website - https://smith.ai/

Zapier Website - https://zapier.com/

LawyerWebsite #LawyerSEO #LawfirmMarketing

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This week, join Sasha Berson as he talks withMaddy Martin, Senior Vice President of Growth atSmith.ai. Maddy helps businesses supercharge their conversions by combining live virtual agents with AI.

Listen to Sasha and Maddy explore:

• How various roles in Maddy’s youth enabled her to leverage technology to help businesses grow.

• The value of customer engagement tools in allowing business owners to focus on their priorities.

• How to leverage virtual services to ensure your lead acquisition is taking place 24/7.

• How proper delegation can be a game-changer for your legal practice.

• The fact that law schools don’t prepare you to run the business side of law firms.

• The importance of being able to accept text messages from potential leads.

• Realizing how many opportunities are wasted by not making the most of each channel at your disposal.

• The limitations of using a standard receptionist.

• How a service like Smith.ai pays for itself through the resulting increase in revenue.

References:Maddy Martin Smith.ai Company Profile - https://smith.ai/author/maddy-martinMaddy Martin Twitter - https://twitter.com/MadelaineMartin

Smith.ai Website - https://smith.ai/

Sasha Berson LinkedIn - https://www.linkedin.com/in/aleksanderberson/

Grow Law Firm Website - https://growlawfirm.com

United Way Website - https://www.unitedway.org/

Food 52 Website - https://food52.com/

TechCrunch Website - https://techcrunch.com/?guccounter=1

YourMechanic Website - https://www.yourmechanic.com/

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit GrowLawFirm.com.

LawyerWebsite #LawyerSEO #LawfirmMarketing

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Join Sasha Berson as he speaks withStacey Brown Randall, award-winning author, speaker, podcast host and creator of numerous successful business growth coaching programs. Stacey shows business owners how to generate referrals without asking.

Sasha and Stacey talk about:

• Stacey’s easy-to-implement system to obtain sustainable growth through referrals.

• How to nurture your existing relationships to create more business.

• How lawyers tend to overcomplicate the process of business growth.

• How to achieve success using Stacey’s simple-to-implement formula.

• How Stacey’s clients go from a handful of referrals to 30 or 40 within only 12 months.

• The 5 steps to creating growth.

• The importance of thanking your referral sources properly.

• How it takes only 20 to 30 hours a year to keep Stacey’s system going for continued growth.

• Why it’s not a good idea to use your own promotional material when dealing with your referral sources.

References:Stacey Brown Randall | Website - https://www.staceybrownrandall.com/

Stacey Brown Randall | Twitter - https://twitter.com/staceybrandall?lang=en

Stacey Brown Randall Instagram | - https://www.instagram.com/staceybrownrandall/?hl=en

Grow Law Firm | Website - https://growlawfirm.com

Generating Business Referrals Without Asking Book - https://www.staceybrownrandall.com/freechapter/

Referring Machines Program - https://www.staceybrownrandall.com/referring-machines/

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit GrowLawFirm.com.

LawyerWebsite #LawyerSEO #LawfirmMarketing

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On this episode, host Sasha Berson welcomes Consultant, Public Relations and Marketing Strategist and Speaker Janet Falk, to discuss how to grow your legal practice by focusing on key elements of public relations.

Sasha and Janet talk about:

• Janet’s no-nonsense approach to PR for law firms.
• 5 key elements to growing a business.
• Changing your perspective of PR to focus on building mutually beneficial relationships.
• 2 strategies on how to gain the attention of reporters and get published in your target market.
• The importance of investing in your business.
• How to stand out from the competition and earn social proof.
• Top ways to set up your website for maximum client turnover.
• The importance of having a periodic newsletter.
• The 3 best ways to grow a small law firm.

References* Janet Falk - Website * Janet Falk - Twitter * Janet Falk’s newsletter * Janet Falk’s ebook

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit GrowLawFirm.com.

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On this episode, host Sasha Berson welcomes Steve Fretzin, President at FRETZIN Inc., to discuss how lawyers can attract prospective clients, make more money and make their businesses more valuable.

Sasha and Steve discuss:

• How to double or triple your book of business.
• How to take control of your legal career by leveling up on the things you didn’t learn in law school.
• Steve’s methodologies to take turnover to the next level.
• The importance of building your own brand and building relationships to develop strategic partnerships.
• How focusing on planning, execution and follow-up is vital to boosting success.
• Leveraging your network to allow for systematic referrals.
• How to make requests from your network without sounding “salesy.”
• The #1 business killer.

References:* Be That Lawyer podcast * Legal Business Development Isn’t Rocket Science - Steve Fretzin’s book * Steve Fretzin - Website * Grow Law Firm - Website

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit GrowLawFirm.com.

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On this introductory episode, host Sasha Berson, Chief Growth Officer at Grow Law Firm, welcomes Ryan Kimler, Owner of Net Profit CFO, to discuss:

• The difference between bookkeepers, accountants and CFOs.
• Why hiring a CFO is a good idea even for law firms with less than $2 million in revenue per year.
• The three ways in which Ryan helps improve the profitability of a law firm; the first is to evaluate the billing and the ROI per attorney.
• Why it’s important to bill four to five times more than you’re paying an associate.
• Why total payroll expenses divided by revenue should be at around 40%.
• Why it’s a good idea to have four to six months’ worth of expenses in the bank.
• How to optimize profitability per attorney to get a minimum return of four or five times their true cost: this may mean adjusting their price point or wages.

References:* Grow Law Firm - Website * Net Profit CFO - Website

LawyerWebsite #LawyerSEO #LawfirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit GrowLawFirm.com.

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Welcome to the launch of Grow Law Firm with hostSasha Berson, Chief Growth Officer atGrow Law Firm.

This podcast is for law firm owners looking to make their business more profitable in this highly-competitive environment.

Growing a law firm and practicing law are both challenging in their own right. Combine the two, and life can get really difficult. Sasha’s motivation behind starting the podcast is to help law firm owners grow their businesses and enjoy better lives.

On each episode, Sasha and his guests will share practical ideas on how to:



• Increase your revenue.
• Improve profitability.
• Make your life easier.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit GrowLawFirm.com.