Brand-Driven Growth in Senior Housing: Recent Episodes
Michael Mahoney
Does brand really matter? Can a well-defined brand connect your senior living community with residents and employees, driving sales and building culture?
Our guests come from the trenches - leading sales, marketing and human resources teams. They are implementing strategy, they are experimenting with tactics, they are building the fast-growing companies in the senior living industry.
Join us to hear their stories. Learn how they have elevated and unified their brands to connect with residents, the local community and employees to build a successful organization.
Jenni Bost speaks from the heart about how Radiant Senior Living is different because of the way they live their brand promise. Jenni exudes a sense of passion and gratitude for her role, and a profound belief in the company’s mission, which she believes was divinely inspired. This is a shining example of how a well-defined brand, as envisioned by the founders, is the bedrock of a strong senior housing business.
Arvind Bala is a senior housing marketing executive with a gift for solving marketing challenges and managing brands by applying a formulaic approach to grow revenue and build brands. Join our conversation and learn how Arvind starts with analyzing the situation, then forming a strategy, and lastly unlocking solutions with a clear vision. Arvind eschews the “sea of sameness” in senior housing and shares his tips for breaking out from the pack.
Heather Self is the founder and operator of New Hope Senior Living in Hendersonville, TN. a single location luxury assisted living facility that Heather and her husband built from what began as a single family home. If you own or operate a smaller, single location facility, this is a discussion you must listen to hear how Heather has positioned New Hope Senior Living within a niche that allows them to not only compete but to win awards and a big local fan base. If you are at a larger facility, you'll want to listen and tap into Heather's positive energy and passion. Either way, Heather's story is remarkable and offers rich lessons for us all.
How do you build effective and emotional connections between your brand and your residents? Michael talks with Jenny Bristow, CEO of healthcare marketing agency Hedy & Hopp to learn why defining your brand and integrating your brand into everything you do matters. They discuss strategies to help your staff relate better to prospects and residents, a case study of how one provider changed their public image, cost-effective social media production, and more.
Host Michael Mahoney tells you what to expect when you join us for the Brand Driven Growth in Senior Housing podcast.