DWCo. Show: Recent Episodes
D. White & Co.
Shelly and Darren have shared more than a few creative moments over the years. In fact, their story dates back a decade to their early days at Texas Wesleyan. That's why we had to invite Rueben Gonzales on for an interview – someone who was right in the middle of the (marketing) magic.
Pre-production is one of the most important parts of creating a video that hits the mark, and a gingerbread destruction video is not a project you should take lightly. So we brought in an expert. A pre-production and destruction expert, Andrew Cardy.
Do you know what matters to your videographer – and how to work with them to get their best work? We talk to our own Supersubscriber Chuck Greeson – himself a seasoned video vet – about user-generated content, generating ideas, and college videos of students throwing frisbees under trees.
We hear about “data-driven” marketing and communications, but what does that really mean? Darren and Derek speak to a consumer behavior expert to better understand the science – and psychology – of higher ed brands.
Have you had a crisis recently at your university? Can you remember the last time you weren’t in a crisis? This episode is all about that important moment when your brand meets the public – and the public reacts.
There’s a culture war, budget struggles, and the daily to-do list – and higher education is feeling the pressure from all sides. For this episode, we get into the brand trenches with Ann Davis, director of communications at TCU in Fort Worth, Texas. When there’s a crisis, she's the one you want on your team.
Data – it’s not how much you measure, it’s what you measure. With all the discussions about tech, data, and predictive modeling we hear so much about in higher ed marketing, we thought it would be good to bring on an expert to discuss how you can get the right information from the right people at the right time – and use it to communicate effectively and ethically. Ladies and gentlemen. Scott. Freaking. Geer.
Augustana College Executive Vice President for External Relations W. Kent Barnds talks about what he’s learned from the Grateful Dead about listening, changing, and creating lasting connections with your audience – and how he’s applied it to his career.
DWCo. Show is back with new desks, new tech, and new guests for Season 3. We’re kicking off the season taking a look at how you can leverage your network to do better things for your community.
Darren and Derek share some highlights from their trip to Pensacola, 'Boast & Roast' Season 2, and preview what’s coming in Season 3.
Supersubscriber Chuck returns to Jacksonville, Shelly survives the West Coast heat wave, and DWCo. celebrates Jessica's recognition in Arbus Magazine for Southern Grounds Avondale interior design.
Nate Monroe, Florida Times-Union metro columnist talks good things happening in Jacksonville and Shelly joins to talk Supersubscriber Chuck's upcoming return visit to Duval.
Darren is back from vacation, Derek recaps his volleyball tournament performance, Jacksonville has an on-brand sporting event coming to town, and the duo play a game of "Do You Know Who My Dad Is?" for Father's Day.
Antonio Allegretti joins the show to talk branding and history in Jacksonville’s urban core, Darren is headed out for vacation, and Derek takes over DWCo. Radio with his new show, Daytime Derek.
Darren helps relocate two raccoons out of his backyard, Derek talks about the importance of rest in work and the duo weigh in on Jacksonville barbecue.
Higher ed is at risk from cyber attacks, Darren goes blueberry picking and the duo discuss brand tone in this week’s game.
Derek and Darren talk brand news, compare Oklahoma and Florida with a game, and ask if boiled peanuts are on-brand or off-brand for Northeast Florida.
Darren and Derek walk all over historic Downtown Jacksonville and run four miles at the first DTC Fit Club. Darren answers trivia questions on the history of colleges in Duval County and the duo discuss the Jaguars brand.
Darren is back from his creative retreat and Derek recaps his parents quick visit to town. The two take a spin at some improv story prompts and discuss their first ride on the Jacksonville Skyway.
Derek’s parents are dropping into town for the weekend, the St. John’s River keeps on jamming with Jax River Jams and Derek takes Darren through a college campus listening session.
Derek and Darren celebrate a client’s branding awards, talk about everything to do in late-pandemic Jacksonville and discuss key strategies for university melt and yield campaigns.
Darren, Derek, and Shelly are are working on their new shows for DWCo. Radio, Shelly is winning her March Madness bracket and Derek asks Darren some trivia questions about Panther Hall.
Derek and Darren finally solve how they are related to each other and discuss the launch of The Downtown Council podcast. They talk context, voice and tone and decide if Jacksonville spring breaks are on-brand.
Derek and Darren explore Jacksonville and capture candids with Supersubscriber Chuck Greeson, recap Derek After Dark and host the ‘Boast & Roast’ of Jacksonville through the photo lens.
Derek and Darren celebrate Derek’s 25th birthday with some trivia, talk about a weekly DWCo. Radio promo competition and decide if a celebrity visit is on-brand for Jacksonville.
Derek and Darren marvel at the beautiful JAX weather, kick it with some Downtown Council friends at the River Club and discuss centering yourself amid a never-ending pandemic.
Derek and Darren have an epic surprise for the fans at the end of the show, talk about freezing conditions in Texas and Oklahoma and discuss music from JAX playing on DWCo. Radio.
Episode Notes
Darren and Derek are picking up steam while the rest of the country stops for the freeze. They review snow photos from the farm, talk the most requested song on DWCo. Radio and discuss a dicey on-brand/off-brand.
Derek and Darren share an epic surprise for the fans at the end of the show, talk about freezing conditions in Texas and Oklahoma, and discuss music from JAX playing on DWCo. Radio.
Darren and Derek kick off season two of the DWCo. Show at noon Friday, Jan. 29, with a new year, new jams, and new segments. Subscribe wherever you get your podcasts today or listen live on Facebook at facebook.com/dwhiteandco.
Derek and Darren close out a crazy 2020 with a recap of the highs and lows of the year. The duo recap their experience at Painting of the PawPrints, look at their Spotify Wrapped reports and choose their favorite on-brand off-brands of the year.
Darren and Derek catch up after a few days off for Thanksgiving. The Gingerbread House is finished, DWCo.’s new brands are on the run and Christmas is right around the corner (and so are the sweaters). Shelly plays some jazz and Derek capitalizes on some Black Friday bargains. Battle of the Brands is back baby!
Darren and Derek review the past week’s gingerbread house build and try to understand what went wrong. Shelly’s Song of the Week has us dreaming “Quarantine Dreams” and the gang takes on another edition of On-Brand/Off-Brand.
Episode Notes
Darren and Derek recap their gingerbread architectural nightmare. Derek chops 50 pounds off of his body. Darren battles back with a little trivia of his own. Keep up with the team at dwhiteandco.com.
The big day is finally here. Darren and Derek are set to make their first-ever gingerbread house and Shelly’s song of the week is a hopeful classic. Derek peppers Darren and the audience with trivia questions, and we take on another edition of On-Brand/Off-Brand.
Keep up with the D. White and Co. team at dwhiteandco.com.
PRE-RECORDED: With the Presidential Election dominating the news cycle, Darren and Derek decide the race with a coin flip and take live topics non-election topics from the audience to mixed results. If it’s not political, it’s fair game.
Episode Notes
Darren and Derek attempt to stay focused during Election week and flip a coin to predict the winner. Darren drops a classic anti-Dallas Cowboys rant. They take live topics from the audience to avoid election talk.
Keep up with the D. White and Co. team at dwhiteandco.com.
Derek and Darren celebrate Halloween with special playlists and a lot of puns. Promos are still a weak spot for the podcast‘s growth. Darren and Derek check in with their Washington, D.C. correspondent Chuck.
Episode Notes
DWCo. is starting its year-in-review work and prepping for 2021. Derek and Darren celebrate Halloween with special playlists and a lot of puns. Promos are still a weak spot for the podcast's growth. Darren and Derek check in with their Washington, D.C. correspondent Chuck, who has been on the ground for some of the most historic D.C. moments of 2020.
Keep up with the D. White and Co. team at dwhiteandco.com.
Derek and Darren have been busy with brand training and Derek is celebrating his “9,000-day-old birthday." The guys try out a new burger spot. Derek’s work soundtracks are real soundtracks and the guys do some Pep Talks.
Episode Notes
Derek and Darren have been busy with brand training and Derek is celebrating his “9,000-day-old birthday,” so the gang celebrates by trying a new burger spot. Derek’s work soundtracks are real soundtracks. Shelly’s Song of the Week is fierce. The guys try their best to fit in all the pep talks they need to give right now.
Keep up with the D. White and Co. team at dwhiteandco.com.
The gang is excited about big changes in Downtown Jacksonville. Work soundtracks are full of bluegrass and Battle of the Brands is back with fourth-seeded brands. Oh, and we pick up where we left off with last week's On-Brand/Off-Brand.
Episode Notes
The gang discuss updates to Downtown Jacksonville's central park. Work soundtracks has a decidedly bluegrass vibe. Battle of the Brands is back – Darren and Derek discuss the wild cards and try to get to the bottom of what is wrong with the Jacksonville Jaguars. Darren and Derek recap the technical issues and finally decide if “In Jacksonville” is on-brand or off-brand for Jacksonville. Keep up with the D. White and Co. team at dwhiteandco.com.
Frogs are taking over the home office. Battle of the Brands is back and Derek and Darren decide if a musical-style tribute song to Jacksonville is on-brand or off-brand for the city.
Episode Notes Darren is dealing with an invasive frog that’s living in his house. New Texas Wesleyan billboards are getting noticed in DFW. Work soundtracks pays tribute to the fearless fretwork of Eddie Van Halen and the timelessness of Fleetwood Mac. Battle of the Brands is back and Darren decides if a Jacksonville tribute song is on-brand or off-brand for easily one of the top 10 swamp cities in Northeast Florida.
Keep up with the D. White and Co. team at dwhiteandco.com.
Shelly has heard Darren and Derek rating her Songs of the Week and she has some thoughts. Life is returning briefly to normal as Derek and Darren wrap up brand projects and start beating the drum for training and resources.
Episode Notes
Darren and Derek recognize their friend Wanda Lanier’s stellar career of service as she announces her retirement from Barnabas Center in Fernandina Beach. Darren pays tribute to the two last horses from his childhood. The gang shares Shelly’s thoughts on their recent “Shelly’s Song of the Week” rating system. Battle of the Brands is back with a renewed focus on building brackets and getting listeners in on the action. Derek decides whether a recent winning streak is on-brand or off-brand for him.
Keep up with the D. White and Co. team at dwhiteandco.com.
The gang is already playing catch-up at the outset of a disjointed travel season that has them working with institutions in South Carolina and Georgia. Plus Shelly’s Song of the Week and our first dip into the DWCo. mailbag. Episode Notes Darren and Derek are catching up and sounding a little tired and over-caffeinated after a breakneck trip from Jacksonville to Upstate South Carolina. The gang pay tribute to the state’s long music history and discuss whether or not South Carolina is really the “Palmetto State.” Shelly is back in Oregon and grooving to the Fleet Foxes, which the guys think sounds magical. Darren and Derek put Battle of the Brands on a temporary hold to dip into the DWCo. Mailbag to discuss the work that goes into building buy-in after you launch your “new brand.”
Keep up with the D. White and Co. team at dwhiteandco.com.
We’re out here dodging hurricanes and fires. The Jags actually won a game. Is this the end? We’re also buying some new gear for the studio and getting prepped for our trip to South Carolina next week. And we went for a bike ride.
Episode Notes Darren and Derek catch up on the week that was and discuss their work soundtracks. Darren is in the mood for country music and Derek is practicing his skateboard ollies while listening to Mom Jeans. Shelly’s weekly song picks take on a uniquely North Texas flair that inspires Darren to see opportunity in some of Jacksonville’s less lovable rock bands. Battle of the Brands starts seeding and Derek’s on-brand/off-brand has a Florida Man flavor.
We want to hear your thoughts about the show. Tweet @realdarrenwhite or email darren@dwhiteandco.com to talk to Darren and Tweet @Derek_Reeves_ or email derek@dwhiteandco.com. We may read your question or comment on the air.
Work and listen along with D. White & Co. at mixcloud.com/dwcoradio
It’s been a crazy week. Fires are forcing Shelly out of Oregon, Labor Day threw off the week and we’ve been playing catch-up. In other news, the invasive tree was removed and Toby is taking a nap.
Episode Notes
The short week, exhaustion and, um, wildfires have the team on their toes this week. Derek returns from his getaway on Alligator Lake in St. Cloud and Shelly hops on a plane out of Oregon to Texas. Darren and Derek rethink the Battle of the Brands fantasy league idea as a bracket tournament and wonder aloud what is worth salvaging from the Jaguars brand. In On-Brand/Off-Brand, the invasive tree gets shredded and the Kardashians get out of their relationship with the E! network.
Keep up with the D. White and Co. team at dwhiteandco.com
College pandemic plans are crashing headfirst into COVID-19 reality, we’re turning our attention to grad programs and fundraising efforts and Darren is removing an invasive tree from his backyard. Oh, and we’re driving to South Carolina and Georgia soon … and Toby got the lion cut. Oh, and we’re playing music on the Live Channel.
Episode Notes
Select subscribers can hear exclusive audio of Derek and Darren trying to figure out what’s wrong with the live stream. Next week we’re kicking an alumni-heavy September and prepping for our upcoming trip to South Carolina. Plus, new and updated playlists, on-brand/off-brand and the continuing Battle of the Brands.
Derek and Darren discuss Jessica’s return, new work and start a new fantasy sport – fantasy brand.
Shelly’s Song of the Week The Spot – Your Smith
Next week
We’re kicking an alumni-heavy September and prepping for our upcoming trip to South Carolina. Plus new and updated playlists, on-brand/off-brand and the continuing saga of fantasy brand.
Follow Darren on Twitter @realdarrenwhite.