The NetBlaze Podcast: Recent Episodes
Steven Clayton
Welcome to The NetBlaze Podcast - NetBlaze helps small business owners, like you, leverage the digital marketing space by doing most of the heavy lifting so that you can spend most of your time where your small business needs it the most – serving your customers.
A spanking-new business… now what? What do you need to do to attract customers? Where do they even find out about you?
In the 7th Episode of the NetBlaze podcast, Steve tackles the one important piece of marketing that almost 25% of businesses today are still lacking: a good, functional website. Discover what your website should have for it to be effective, the details customers often look for, and the other platforms you should sign up on to get more reach.
Stay tuned and be sure to join the thousands of listeners already marketing their business through NetBlaze!
Links Mentioned:
- Google My Business - https://www.google.com/business/
- Yelp - https://business.yelp.com/
- Tripadvisor - https://www.tripadvisor.com.ph/Owners
- Facebook (Business Suite) - https://business.facebook.com/
Timestamps:
00:00 Intro
02:14 Why Have A Website?
04:27 What Should Be In A Website?
06:10 How To Show Up On Google Searches
08:11 Other Platforms to List On
08:56 Recap
11:28 Outro
About Our Host:
Steven Clayton worked in the Information Systems field within Corporate America for 19 years. He had many roles during that time including: Chief Information Officer for a public company and ended his Corporate career as a Vice President for a Fortune 500 company. After leaving the corporate world, Steve became a serial entrepreneur. He started and/or co-founded 6 different start ups, 4 of which are in business today (the two oldest of which are now over a decade old) and running profitably. His companies employ more than 60 people all around the world. Several of his companies focus on helping small business owners conquer marketing...specifically, Digital Marketing. He's passionate about the role that small businesses play in our economy and is dedicated to helping them thrive and survive through all the typical ups and downs by educating and assisting them in Digital Marketing. Steve is a pilot and is passionate about golfing and boating. He splits his time between Hilton Head, SC; Ponte Vedra Beach , FL; and Chicago, IL.
Let's Connect!
- Get started with a FREE trial: https://netblaze.com/
- Listen to the podcast: https://netblaze.com/podcast/
- Follow us on Facebook: https://www.facebook.com/netblazellc
- Let's connect on Instagram: https://www.instagram.com/netblazellc/
- Subscribe to our YouTube Channel: https://www.youtube.com/netblaze
Thanks for tuning in! Please don’t forget to like, share, and subscribe!
Do you have loyal customers and ‘regulars’ in your business? How long does a customer stay as a customer? What is a customer lifetime value, and what should you do to increase customer retention?
Join Steve in the 6th Episode of the NetBlaze podcast as he dives deep into the concept of customer lifetime value. Learn how to calculate the customer lifetime value and how you can incorporate these numbers into longer customer retention.
Stay tuned and be sure to join the thousands of listeners already marketing their business through NetBlaze!
Links Mentioned:
NetBlaze - https://netblaze.com/
Timestamps:
00:00 Introduction
01:45 Understanding What a Customer is Worth
03:56 The Lifetime Value of a Customer
05:02 The 'Force Multiplier'
09:00 How Much Does One Customer Bring In?
10:02 How Often Do You See The Average Customer?
11:27 How Long is A Customer With Your Business?
14:40 How To Let The Customer Know Of Your Offers
15:25 Keeping Track of Transactions
16:05 Attracting Customers
16:29 Influencing Customers To Spend More
17:20 How To Stay In Customers' Minds
18:28 Recap
About Our Host:
Steven Clayton worked in the Information Systems field within Corporate America for 19 years. He had many roles during that time including: Chief Information Officer for a public company and ended his Corporate career as a Vice President for a Fortune 500 company. After leaving the corporate world, Steve became a serial entrepreneur. He started and/or co-founded 6 different start ups, 4 of which are in business today (the two oldest of which are now over a decade old) and running profitably. His companies employ more than 60 people all around the world. Several of his companies focus on helping small business owners conquer marketing...specifically, Digital Marketing. He's passionate about the role that small businesses play in our economy and is dedicated to helping them thrive and survive through all the typical ups and downs by educating and assisting them in Digital Marketing. Steve is a pilot and is passionate about golfing and boating. He splits his time between Hilton Head, SC; Ponte Vedra Beach , FL; and Chicago, IL.
Let's Connect!
- Get started with a FREE trial: https://netblaze.com/
- Listen to the podcast: https://netblaze.com/podcast/
- Follow us on Facebook: https://www.facebook.com/netblazellc
- Let's connect on Instagram: https://www.instagram.com/netblazellc/
- Subscribe to our YouTube Channel: https://www.youtube.com/netblaze
Thanks for tuning in! Please don’t forget to like, share, and subscribe!
Have you reviewed your online reputation recently? Are bad reviews the end of your business? Can you turn a 4.5-star rating into a 5-star review?
In the 5th Episode of the NetBlaze podcast, Steve explains the importance of reputation management for your business and the tools you can use to get more reviews. Learn the different review platforms you need to check, how to get people to leave reviews, and how to flip a bad rating into a raving review.
Stay tuned and be sure to join the thousands of listeners already marketing their business through NetBlaze!
Timestamps:
00:00 Introduction
01:27 Platforms for Business Reviews
03:10 Three Things to Accomplish in Marketing Strategy
03:49 What is Reputation Management?
04:37 You Need to have a Tool for Reviews!
04:58 How to Handle Reviews
06:44 The Importance of Responding to Reviews
07:27 What if I Get a Bad Review?
09:07 How to Get Rid of Negative Reputation?
10:03 Ways on how to Ask for Reviews
11:27 Reputation Management is Important
12:02 Be Consistent in Monitoring your Reputation
13:06 Recap
Links Mentioned:
Google My Business - https://www.google.com/business/
Yelp - https://business.yelp.com/
Tripadvisor - https://www.tripadvisor.com.ph/Owners
Facebook (Business Suite) - https://business.facebook.com/
About Our Host:
Steven Clayton worked in the Information Systems field within Corporate America for 19 years. He had many roles during that time including: Chief Information Officer for a public company and ended his Corporate career as a Vice President for a Fortune 500 company. After leaving the corporate world, Steve became a serial entrepreneur. He started and/or co-founded 6 different start ups, 4 of which are in business today (the two oldest of which are now over a decade old) and running profitably. His companies employ more than 60 people all around the world. Several of his companies focus on helping small business owners conquer marketing...specifically, Digital Marketing. He's passionate about the role that small businesses play in our economy and is dedicated to helping them thrive and survive through all the typical ups and downs by educating and assisting them in Digital Marketing. Steve is a pilot and is passionate about golfing and boating. He splits his time between Hilton Head, SC; Ponte Vedra Beach , FL; and Chicago, IL.
Let's Connect!
- Get started with a FREE trial: https://netblaze.com/
- Listen to the podcast: https://netblaze.com/podcast/
- Follow us on Facebook: https://www.facebook.com/netblazellc
- Let's connect on Instagram: https://www.instagram.com/netblazellc/
- Subscribe to our YouTube Channel: https://www.youtube.com/netblaze
Thanks for tuning in! Please don’t forget to like, share, and subscribe!
What is a QR Code? Why do I need it, and what do I do with it? Where do I get QR Codes?
In the 4th episode of the NetBlaze Podcast, Steve explains the benefits of adding Quick Response or QR codes to your marketing strategy. Learn the different uses of QR Codes, how this simple code can store a vast array of information, and how your marketing strategy can improve tenfold from a quick scan of a barcode!
Stay tuned and be sure to join the thousands of listeners already marketing their business through NetBlaze!
Timestamps:
00:00 Introduction
00:27 What is a QR Code?
01:35 What is the Use of QR Codes?
03:23 The Adoption of QR Codes
04:05 QR Codes Can Do Two Things
07:25 A Quick History of QR Code
08:21 Bridging the Gap of Online and Offline Marketing
09:39 Common Usage of QR Code
10:16 QR Code to Get Information
10:49 QR Code to Leave a Review
11:15 More Usage of QR Code
12:12 Benefits of QR Codes
12:53 How do I get a QR Code
13:44 Recap
Links Mentioned:
NetBlaze - http://www.netblaze.com/
QR Code Monkey - https://www.qrcode-monkey.com/
About Our Host:
Steven Clayton worked in the Information Systems field within Corporate America for 19 years. He had many roles during that time including: Chief Information Officer for a public company and ended his Corporate career as a Vice President for a Fortune 500 company. After leaving the corporate world, Steve became a serial entrepreneur. He started and/or co-founded 6 different start ups, 4 of which are in business today (the two oldest of which are now over a decade old) and running profitably. His companies employ more than 60 people all around the world. Several of his companies focus on helping small business owners conquer marketing...specifically, Digital Marketing. He's passionate about the role that small businesses play in our economy and is dedicated to helping them thrive and survive through all the typical ups and downs by educating and assisting them in Digital Marketing. Steve is a pilot and is passionate about golfing and boating. He splits his time between Hilton Head, SC; Ponte Vedra Beach , FL; and Chicago, IL.
Let's Connect!
Get Started with a FREE trial: https://netblaze.com
Listen to the podcast: https://netblaze.com/podcast
Follow us on Facebook: https://www.facebook.com/netblazellc
Let's connect on Instagram: https://www.instagram.com/netblazellc
Subscribe to our YouTube Channel: https://www.youtube.com/netblaze
Thanks for tuning in! Please don’t forget to like, share, and subscribe!
Are emails still effective as a marketing tool? How can small businesses benefit from building a database of leads? What other marketing strategies can you employ to leverage your contact list?
Welcome to the 3rd Episode of the NetBlaze Podcast. In this episode, Steve explores the importance of a customer database and the best practices a small business owner can do to build one. Learn how to best communicate with your target market and the three key steps in starting and maximizing an email list.
Stay tuned and be sure to join the thousands of listeners already marketing their business through NetBlaze!
Timestamps:
00:00 Intro
00:52 The 80/20 Rule
02:10 Evaluating Your Market
04:09 Getting Reviews
05:09 Building An Email List
10:56 Marketing Via Text
16:17 Utilizing QR Codes
18:35 Uses of An Email List
23:58 Outro
Links Mentioned:
- Netblaze - http://www.netblaze.com
- MailChimp - https://mailchimp.com/
About Our Host:
Steven Clayton worked in the Information Systems field within Corporate America for 19 years. He had many roles during that time including: Chief Information Officer for a public company and ended his Corporate career as a Vice President for a Fortune 500 company. After leaving the corporate world, Steve became a serial entrepreneur. He started and/or co-founded 6 different start ups, 4 of which are in business today (the two oldest of which are now over a decade old) and running profitably. His companies employ more than 60 people all around the world. Several of his companies focus on helping small business owners conquer marketing...specifically, Digital Marketing. He's passionate about the role that small businesses play in our economy and is dedicated to helping them thrive and survive through all the typical ups and downs by educating and assisting them in Digital Marketing. Steve is a pilot and is passionate about golfing and boating. He splits his time between Hilton Head, SC; Ponte Vedra Beach , FL; and Chicago, IL.
Let's Connect!
- Get Started with a FREE trial: https://netblaze.com/
- Listen to the podcast: https://netblaze.com/podcast/
- Follow us on Facebook: https://www.facebook.com/netblazellc
- Let's connect on Instagram: https://www.instagram.com/netblazellc
- Subscribe to our YouTube Channel: https://www.youtube.com/netblaze
Thanks for tuning in! Please don’t forget to like, share, and subscribe!
How does SEO really work? Do you know what activities influence how and when Google decides to rank your website?
Join Steve in the 2nd episode of the NetBlaze podcast and discover how Google has evolved through the years into the search engine giant it is today, and take a peek into the inner workings of search engine optimization and how you can leverage it for your business.
Stay tuned and be sure to join the thousands of listeners already marketing their business through NetBlaze!
Timestamps:
00:04 Introduction
01:08 How does Google Work?
03:11 What is Search Engine Optimization?
04:43 How does Search Engine Optimization Work?
08:46 How did Google Build a Perfect Search Engine?
10:02 Indexing and what it is
11:32 Google didn’t used to be called Google
12:03 What is a Backlink?
13:03 Ranking is a Tactic to Get a Votes
14:10 Quality is what’s most important
15:40 Votes = More Reviews
16:09 Recap
Links mentioned:
NetBlaze - http://www.netblaze.com
About Our Host:
Steven Clayton worked in the Information Systems field within Corporate America for 19 years. He had many roles during that time including: Chief Information Officer for a public company and ended his Corporate career as a Vice President for a Fortune 500 company. After leaving the corporate world, Steve became a serial entrepreneur. He started and/or co-founded 6 different start ups, 4 of which are in business today (the two oldest of which are now over a decade old) and running profitably. His companies employ more than 60 people all around the world. Several of his companies focus on helping small business owners conquer marketing...specifically, Digital Marketing. He's passionate about the role that small businesses play in our economy and is dedicated to helping them thrive and survive through all the typical ups and downs by educating and assisting them in Digital Marketing. Steve is a pilot and is passionate about golfing and boating. He splits his time between Hilton Head, SC; Ponte Vedra Beach , FL; and Chicago, IL.
Let's Connect!
- Visit the website: https://netblaze.com/
- Listen to the podcast: https://netblaze.com/podcast/
- Follow us on Facebook: https://www.facebook.com/netblazellc
- Let's connect on Instagram: https://www.instagram.com/netblazellc
- Subscribe to our YouTube Channel: https://www.youtube.com/netblaze
Thanks for tuning in! Please don’t forget to like, share, and subscribe!
Are you having analysis paralysis about where to begin marketing your business? Should you post on Facebook or Instagram? Should you start with a newsletter? Do you find it all overwhelming?
Welcome to the 1st Episode of The NetBlaze podcast where we focus on helping small businesses succeed in digital marketing. We take the confusion out of digital marketing and help you maximize Social Media, Customer Relationship Management, Online Reviews, optimizing your Google Business Profile, and more!
In this episode, we talk about the 80/20 rule of digital marketing and focus on the things you MUST be doing to help your Small Business succeed!
Stay tuned and be sure to join the thousands of listeners already!
Timestamps:
00:03 I. Where to Begin?
01:07 II. Yellow Pages
02:47 III. Be an Expert Marketer and Digital Marketer
04:12 IV. What’s the 80/20 Rule
06:03 V. Reality
07:34 VI. Website
09:30 VII. Search Engine Optimization
11:54 VIII. Google Business Page
12:57 IX. Reputation Management
15:10 X. Customer Relationship Management
16:30 XI. Social Media
19:08 XII. That’s the Rule
20:12 XIII. Recap
Links mentioned:
NetBlaze - https://www.netblaze.com
About Our Host:
Steven Clayton worked in the Information Systems field within Corporate America for 19 years. He had many roles during that time including: Chief Information Officer for a public company and ended his Corporate career as a Vice President for a Fortune 500 company. After leaving Corporate, Steve became a serial entrepreneur. He started and/or co-founded 6 different start-ups, 4 of which are in business today (the two oldest are now over a decade old) and running profitably. His companies employ more than 60 people all around the world. Several of his companies focus on helping small business owners conquer marketing...specifically, Digital Marketing. He's passionate about the role that small businesses play in our economy and is dedicated to helping them thrive and survive through all the typical ups and downs by educating and assisting them in Digital Marketing. Steve is a pilot and is passionate about golfing and boating. He splits his time between Hilton Head, SC; Ponte Vedra Beach , FL; and Chicago, IL.
Let's Connect!
- Visit the website: https://netblaze.com/
- Follow us on Facebook: https://www.facebook.com/netblazellc
- Let's connect on Instagram: https://www.instagram.com/netblazellc
- Subscribe to our YouTube Channel: https://www.youtube.com/netblaze
- Connect with us on LinkedIN: https://www.linkedin.com/company/netblaze/
Thanks for tuning in! Please don’t forget to like, share, and subscribe!