The Voiro Podcast: Recent Episodes
Voiro
The only podcast you need to listen to news, trends, strategies, deep dives, stories, and interviews about ad monetisation across all industries.
Season 6, Episode 10: Host Kavita Shenoy engages in a deep conversation with Leslie D'Monte, the Executive Editor at Mint HT Media and a renowned technology and science writer. Leslie brings over three decades of experience covering a wide range of technological advancements, from AI to blockchain, and shares his perspectives on the future of artificial intelligence, particularly within the Indian context.
The discussion navigates through the evolution of AI, the concept of generative AI, the ethical challenges surrounding AI adoption, and how India's digital infrastructure positions the country on the global tech map.
Leslie also touches on the potential and limitations of AI, drawing from his extensive research and recent publications. This episode is a must-listen for anyone interested in the intersection of technology, policy, and global trends.
Key Talking Points:
- The evolution and maturity of AI as a technology.
- Differences between traditional AI and generative AI.
- The role of AI in transforming industries like banking, agriculture, and media.
- India’s journey in building a robust AI ecosystem.
- The ethical considerations and challenges in AI adoption.
- The potential global impact of AI developed in India.
- Leslie's perspective on the future of AI and its implications for enterprises.
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Find Leslie’s articles on Mint here: https://www.livemint.com/authors/leslie-d'monte
#VoiroPodcast #AI #Technology #IndiaTech #DigitalTransformation #GenerativeAI #EthicsInAI
Season 6, Episode 9: In this insightful episode of the Voiro Podcast, host Kavita Shenoy, CEO of Voiro, engages in a deep conversation with Piyush Kumar, the visionary founder and CEO of Rooter, India's largest gaming and live-streaming platform. As Rooter celebrates its eighth anniversary, Piyush shares the incredible journey of the platform, from its inception to becoming a major player in the Indian gaming ecosystem. They discuss the strategic role of monetization, the evolving gaming landscape, and how Rooter is transforming into a content-to-commerce company. This episode offers a comprehensive view of the gaming industry's future in India and beyond.
Key Talking Points:
- Rooter's Evolution: How Rooter transitioned from a gaming content platform to a content-to-commerce company.
- Monetization Strategies: Insights into Rooter’s monetization approach and the role Voiro plays in optimising ad revenue.
- Market Expansion: Rooter’s strategic penetration into Tier 2 and Tier 3 markets and its expansion into neighbouring countries.
- Gaming Ecosystem: The importance of gaming in India’s social fabric and Rooter’s role in shaping the future of gaming content.
- Brand Collaborations: How Rooter is working with brands and game publishers to create immersive experiences.
- Future of Gaming: Predictions on the next big trends in gaming and Rooter’s plans for continued growth and innovation.
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#VoiroPodcast #Gaming #Monetization #Rooter #AdTech #ContentToCommerce #IndianGaming #MarketExpansion #BrandCollaborations
🚀 Season 6, Episode 8: Explore the world of Gen AI and its impact on business operations and growth, in this engaging episode of the Voiro podcast, as Kavita Shenoy and Arun Kumar, CEO and Co- Founder ShellKode talk about building Shellkode from the ground up, enabling businesses through Gen AI, empowering solopreneurs and talents from Tier 2 cities of India, and more.
⚡️ Introduction to Arun Kumar's journey in building Shellkode from a 4-member to a 100-plus member team in 2 years
⚡️ Shellkode’s philosophy, work ethic and interesting initiatives to empower businesses as well as individual talents
⚡️The need for companies to focus on collaborations and building elastic teams to boost sustainable growth
⚡️ShellKode’s partnership with AWS and Voiro to build Voiro Genie
⚡️Future impact of Gen AI on business operations
👉 Learn about Voiro Genie: https://voiro.com/genie/
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CC: Bhuvanesh R, Nirmal Prabhu, Velmurugan S, ShellKode
#voiropodcast #adtech #GenAI #media #entertainment #businessstrategy #businessoperations #integration #techstartups
🚀 Season 6, Episode 7: In this engaging episode of the Voiro podcast, host Kavita Shenoy sits down with Vivek Shenoy, Founder of ProductonDemand, to explore the intricate world of ad tech, product management, and the evolving landscape of media and entertainment. Vivek shares his journey from business research to founding his own consultancy, offering invaluable insights into the challenges and opportunities in the industry.
⚡️ Introduction to Vivek Shenoy's journey in business research and consulting
⚡️ Experiences working with companies like Duncan Brands, Infosys, J.P. Morgan, and DoubleClick
⚡️ Discussion on the shift from build to buy strategies in ad tech and martech
⚡️ Insights on the importance of controlling one's own destiny in the ad tech industry
⚡️ The role of privacy and antitrust issues affecting big tech companies
⚡️ Future trends in CTV and its impact on traditional television and advertising
⚡️ The importance of integration and customization in product development
⚡️ Strategies for B2B companies to engage and nurture potential clients
⚡️ Overview of ProductonDemand and its vision for the future
👉 Learn about Voiro: https://voiro.com
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CC: Infosys, Google, Samsung, ProductonDemand
#voiropodcast #adtech #productmanagement #media #entertainment #businessstrategy #consulting #integration #CTV #futuretrends #B2Bmarketing
🚀 Season 6, Episode 6: In this episode, Kavita Shenoy (CEO, Voiro) hosts Shivani Srivastava (Head of PhonePe Ads) to explore the innovative ad strategies and the journey of building a robust ad monetisation business at PhonePe. They delve into the challenges, successes, and future prospects of the ad tech industry.
Key Highlights:
1 - Journey at PhonePe:
- Insights into PhonePe’s evolution from 2016 to present.
- Building blocks of PhonePe's ad business.
- Initial challenges and milestones in ad monetisation.
2 - Unique Ad Formats and Strategies:
- Introduction of scratch cards and rewards.
- Display ad assets and their integration without disrupting user experience.
- Innovative ad formats like sponsored icons.
3 - Programmatic Advertising:
- Experience with programmatic advertising and its impact.
- Challenges and opportunities in scaling programmatic ads.
4 - Future of Ad Monetisation:
- Upcoming products and features in PhonePe’s ad portfolio.
- Trends in the Indian ad tech market and PhonePe’s role.
- PhonePe’s strategy for long-term growth and profitability in ad tech.
Takeaways:
- Effective use of data analytics for ad inventory management.
- Balancing user experience with ad placements.
- The importance of innovation and adapting to market needs in ad tech.
👉 Learn about Voiro: https://voiro.com
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CC: PhonePe, Mu Sigma, ISB (Indian School of Business), Paytm, Google, Meta, Instagram, TikTok, Flipkart, Amazon, Netflix, Swiggy, MPL (Mobile Premier League), Zomato
#voiropodcast #adtech #advertising #digitalmarketing #admonetization #programmaticads #fintech #PhonePe #Voiro
🚀 Season 6, Episode 5: Welcome back to a brand new episode of the Voiro podcast with our hosts, Kavita Shenoy and Leena Ghosh. This episode delves into the disruptive strategies shaking up the social media, streaming, and retail industries, AI, and ad tech's rapid evolution.
We talk about:
✅ Retail Media Networks: Walmart’s moves across the value chain, Swiggy’s SmartLinks, etc.
✅ Lane Change: Why Meta wants to be an AI company now
✅ Disruptive Pricing: Unpacking Jio Cinema’s revolutionary subscription model.
✅ Language Accessibility: Enhancing viewer experience with multilingual AI-driven content.
✅ Market Dynamics: Discussing how Jio’s strategies might influence major streaming platforms.
✅ Ad Tech Innovations: Exploring the next generation of ad-supported models leveraging sophisticated technology.
👉 Learn about Voiro: https://voiro.com
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CC: Walmart, Meta, Swiggy, Jio, Sony Pictures Network India, Disney+ Hotstar
#VoiroPodcast #StreamingMedia #AdTech #InnovationInMedia #MediaTrends
🚀 Season 6, Episode 4: Join us in an insightful episode of Voiro Podcast as Kavita Shenoy, CEO of Voiro, sits down with Deepak Gupta, a seasoned Product Manager at Jio. Dive deep into the evolving world of ad tech as they explore:
👉 The current state and future of Connected TV (CTV) and its impact on content consumption across diverse demographics.
👉 Deepak’s personal anecdotes on media consumption trends within his family, illustrating the shift from traditional to digital media.
👉 A critical discussion on the potential of AI in personalising and enhancing ad experiences, alongside the challenges of navigating privacy laws and ad fraud.
👉 Insights into the role of technology in shaping advertising strategies, particularly in how CTV is transforming viewer engagement.
👉 Strategies for product professionals to stay ahead in a rapidly changing industry landscape.
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CC: Netflix, Jio, Snowflake, Google, Samsung, LG
#VoiroPodcast #AdTech #ConnectedTV #DigitalMedia #MediaConsumption #AdvertisingTrends #VoiroPodcast #TechInsights
🚀 Season 6, Episode 3: Join us for a captivating episode as Kavita Shenoy (CEO, Voiro) and Soumya Gupta (Thecore and TheSignal) delve into the dynamic world of media, ad monetisation, and technological innovations.
From the impact of AI on content creation to the surprising resurgence of radio and the intricacies of ad monetisation, this episode is packed with insightful discussions.
Highlights include:
⚡️Media trends over the past year and the constant evolution in the industry.
⚡️Radio's unexpected comeback and its strategic positioning in the modern media landscape.
⚡️The critical role of AI in shaping future content strategies and the challenges surrounding regulation.
⚡️The resilience of print media in India, driven by regional language pride and local relevance.
⚡️An exploration of the film distribution challenges and the strategic plays by PVR-Inox.
⚡️A preview of what's next for The Impression and the broader media landscape in the face of massive mergers and a shifting focus towards advertising as a core revenue stream.
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Subscribe to TheSignal here: https://theimpression.thesignal.co/subscribe
EY Report: https://www.ey.com/en_in/media-entertainment/reinvent-india-s-m-e-sector-is-innovating-for-the-future
CC: TheCore, Microsoft, EY, Ashish Pherwani, Deccan Herald, Mint, Daily Thanthi, MinMini, PVR, Uber, Good Glam, Flipkart, Myntra, Purplle, Nykaa
#VoiroPodcast #theimpression #thesignal #MediaInnovation #AdTech #DigitalMedia #AIinMedia #ContentCreation #RadioRevival #PrintMedia #CinemaAdvertising #MediaTrends #ai #genai #radiostar
🚀 Season 6, Episode 2: Dive into the vibrant world of ad tech with our latest episode, featuring Kavita Shenoy, Abash Sinha, and Leena Ghosh. Recorded in the aftermath of the ad:tech India event, this episode offers a treasure trove of insights from the intersection of social media, entertainment, and advertising. Our hosts dissect the trends and strategies defining the digital landscape, sharing anecdotes and expert analyses on the future of advertising technology.
Show Highlights:
🎤 Highlights from ad:tech India: Discover the energy and insights from one of the ad tech industry's key gatherings.
📈 Exploring CTV's potential in India: Delve into the opportunities and challenges as global companies, like Freewheel, make their mark.
📱 Snapchat's Unique Position: Unpack Snapchat's strategy to captivate Gen-Z users, especially during high-profile events like the Oscars.
🤝 Conversations with Industry Leaders: Gain from Voiro's interactions with customers and leaders about the future of digital publishing and monetisation.
🎥 Personal Picks: What are the hosts watching and reading? From "Shogun" to stand-up comedy, get personal recommendations.
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CC: Samsung, Adstr, Hipi (Zee), Rooter, Freewheel, Ajith Mohan (Snap), Kevin Vaz (Jio), Kiran Mani (Jio)
#VoiroPodcast #AdTech #DigitalMarketing #CTVAdvertising #SnapchatStrategy #InfluencerMarketing #AdMonetisation #MediaTrends #GenZMarketing #EcommerceStrategy #ctv #gaming #adtechin #ai #artificialintelligence
🚀 Season 6, Episode 1: Welcome to the electrifying first episode of Season 6, where the realm of digital landscapes is dissected and redefined! Join Kavita Shenoy and Anand Gopal as they kick off an exhilarating new season, exploring the uncharted territories of digital media and advertising. This season premiere is packed with insights and discussions that will leave you pondering and wanting more.
🎥 1. Screen Gems: Discover the content that's captivating our hosts.
🕶️ 2. The Spatial Revolution: Vision PROs have arrived, transcending beyond AR into the realm of Spatial Computing. Delve into how this groundbreaking technology is set to revolutionise advertising, reshaping how we interact with the digital world.
🤼 3. Netflix Enters the Ring: Witness the game-changing move as Netflix secures exclusive streaming rights for WWE RAW. Explore how this bold strategy is set to redefine the streaming landscape and what it means for the industry's future.
🌐 4. ATS 2024 - Themes Unveiled: Take a deep dive into the pivotal themes of ATS 2024, including the future of post-cookie tech, the rising tide of sustainability, and the immersive world of gaming. Understand the forces steering the digital ecosystem and how they're set to transform the industry.
🤖 5. The Voiro Corner - AI Unleashed: In this thought-provoking segment, Kavita and Anand ponder the vast potential and ethical considerations of AI. They talk about how this transformative technology can be harnessed effectively and responsibly in the ever-evolving landscape of monetising digital media.
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CC: Apple, Netflix, YouTube, Disney, Ben Thompson, Stratechery, Jeff Green, The Trade Desk, ExchangeWire, Voiro, Amazon, Reliance, Network18, Sony, Zee
#contentcreation #ai #spatialcomputing #vr #ar #entertainment #privaacy #context #advertising #ats #cookies #gaming #sustainability #datasharing #dcr #cleanrooms #automation
[Season 5, Episode 13] In the latest and final episode of Season 5 of the Voiro Podcast, hosts Anand Gopal and Kavita Shenoy bring you a riveting discussion filled with insights and humour. As we wrap up this season, join us in exploring a diverse range of topics:
- Delving into humanity's second most important query: 'What’s for dinner?'
- Unpacking the latest buzz from CES 2024 – the forefront of tech innovation.
- Reflecting on the peculiarities of the post-SAG-AFTRA Golden Globes.
- OTTVerse’s comprehensive list of OTT events in 2024 (linked below).
- Sam Altman's marriage and the rise of India's own GPT, SarvamAI.
- Analysing Google Gemini and the evolving landscape of fair-use in the AI world.
- Exploring the ongoing Sony-Zee merger saga: will they or won’t they tie the knot?
- Understanding what content performance analytics can reveal for OTTs.
Stay tuned for a blend of tech wisdom and light-hearted banter. The Voiro Podcast will return with Season 6, bringing more intriguing discussions and insights into the world of technology, media, and advertising.
OTTVerse: https://ottverse.com/events/
👉 Learn about Voiro: https://voiro.com
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CC: Instacart, Google, CES, AdTechGod, Evan Shapiro, Martin Sorell, Linda Yacarino, X, Publica, Paul Gubbins, Yahoo, Samsung, Ben Thompson, Live Mint, rabbit r1, Matthew Belloni, Puck, Amazon, Apple, Netflix, Instagram, TikTok, Krishna Rao Vijayanagar, OTTVerse, OpenAI, SarvamAI, Vivek Raghavan, Pratyush Kumar, Microsoft, NYT, Sony, Zee, Reliance, Disney, Network18, Voiro
#GPT #advertising #adtech #llm #lam #assistant #gemini #bard #copilot #ott #midjourney #rabbitr1
[Voiro Podcast - Season 5 Episode 12] Join Anand Gopal and Anil Karat in the latest Voiro Podcast episode as they kick off the year by dissecting adtech and martech predictions. Here’s the rundown:
1️⃣ Content Radar: Anand and Anil spill the beans on what's capturing their content attention lately.
2️⃣ Google's Cookie Saga: Anand leads with predictions on Google's move to retire 3rd party cookies, prompting Anil to unravel the historical significance and the potential impact on the advertising landscape.
3️⃣ AI Revolution: Anand predicts AI's role in shaping contextual ads and automating creative production. Anil weighs in on the dual facets of AI, especially with major elections looming in 2024.
4️⃣ Digiday Insights: Anand shares his perspectives on Digiday's bold predictions, from Netflix's stance to Amazon's growth and the future of big advertisers.
5️⃣ Bundling for Success: Anil forecasts 2024 as the year of bundling, emphasising its potential to expand audience reach and streamline subscriptions for businesses.
6️⃣ First Party Data Dominance: Anil wraps up with insights into the growing importance of first-party data, focusing on efficient ad spending and robust ad dollar tracking.
Don't miss this riveting episode! Tune in now: https://voiro.com/podcast/anand-anil-2024-adtech-martech-predictions
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Evan Shapiro, Google, Digiday, Netflix, Amazon, Lex Friedman, AdExchanger
#trends #ai #cookies #3pcookies #genai #chatgpt #cybertruck
[Voiro Podcast - Season 5 Episode 11] Anand Gopal and Kavita Shenoy start the last episode of the year on a merry note and talk about the future of AI, content and climate change. In this special episode we talk about:
1 - All time favourite Christmas Movies.
2 - The impact of AI in the Content Value Chain
3 - Change in LLMs from deterministic to contextual
4 - Speed of AI development and the costs associated with it
5 - What a utopian world of content would look like.
Listen in for an engaging conversation on what the future’s going to look like.
👉 Learn about Voiro: https://voiro.com
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#advertising #monetisation #LLM #genai #ai
OpenAI, Meta, Google, Amazon, Ben Thompson, Stratechery
[Voiro Podcast - Season 5 Episode 10] Anand Gopal and Kavita Shenoy are back in the studio/conf room with a lot of excitement to bring you a whole host of things:
1 - They begin by talking about what they are watching on TV.
2 - They look back on 2023 for newsmakers from retail media, CTV, writer’s strike, consolidation in media and the impact of Generative AI.
3 - They look back on the Voiro Podcast in 2023 by picking their fav episodes and trends.
4 - Share what they are looking forward to make a big impact in 2024 and make a few predictions on AI, CTV, and e-commerce.
5 - And finally thoughts on Netflix’s engagement data and Ted Sarandos breaking down the numbers and what the data does and doesn’t tell us.
This is a fascinating episode, so relax, put your earphones on and enjoy the episode.
👉 Learn about Voiro: https://voiro.com
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#advertising #monetisation #retailmedia #CTV #ecommerce #genai #ai
Netflix, OpenAI, Meta, Google, Amazon, Matthew Belloni, The Town/Puck
[Season 5 Episode 9] Anand Gopal and Kavita Shenoy are back this week on the Voiro podcast following Anand’s trip to South Africa. Today, they talk about:
🤢David Zazlav blew up Hollywood?*
📘Musk's new book
✈️Anand’s trip to South Africa
🏉 DStv Tech-Day Highlights and SAF Sporting and Work Culture
🤝 Interviews with Fahmeeda and Rani on Media Sales
🎬 Hollywood Strike Resolution and Impending Content Void
🚀 2024 Hot Picks: AI, Content, CTV, Elections Chaos, AI Regulations
💻 Examining the Ever-increasing Cost of Streaming
🏏 ICC Cricket World Cup Ads
🎧 Listen here: https://voiro.com/podcast/south-africa-cost-of-streaming-ai-cricket-world-cup
*https://www.nytimes.com/2023/11/15/magazine/david-zaslav-warner-media-discovery.html
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CC: Warner Brothers Discovery, NYT, Tata Elxsi, Puck, Matthew Belloni, Disney Hotstar, Netflix
#mediasales #attention #streaming #ai #sagaftra #cricket #elonmusk #CTV #entertainment #consumerbehaviour #television
[Season 5 Episode 8] We have a special episode for you this time around as Anand Gopal packs his bags and travels to the Rainbow Nation, South Africa to talk to two fabulous and fascinating leaders in the media sales industry in—Fahmeeda Cassim Surtee (CEO, DStv Media Sales) and Rani Bisal (GM and Executive HoD, DStv Media Sales). Here are the conversation highlights:
🛣️ Fahmeeda's Remarkable Journey: From Journalist to CEO.
⚡️ Rani's Insights on the Changing Role of Technology.
👍 Navigating the Age of Evolving Content Experiences for Success.
💰 Rani's Framework for Future-Proofing Business Through Technology.
🏉 The Value of Sports Content: Unveiling the Emotional Power and Economic Dynamics.
🔎 Tech's Impact on Live Sports: Resolving Blind Spots, Delays, and Human Replacements.
🎢 Embracing the Future: Preparing Business for the Age of Tech Evolution.
🎥 The Future of Content, Media, and Advertising, Focused on Africa's Landscape.
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#mediasales #content #livesports #monetization #advertising #technology #adtech
[Season 5 Episode 7] Welcome back dear listeners, your weekly favourite Voiro Podcast is back in our cosy Church Street office in Bengaluru with Kavita Shenoy and Anand Gopal Talking about:
🧾 Hasan Minhaj brings receipts.
📲 X launches video and audio features.
🔎 Alphabet’s Q3 and its bets on AI.
💰 Netflix’s ad tier is working—a look at some numbers!
⚡️ Is Netflix morphing into Disney by launching experiences?
💚 Spotify turns profitable—wow!
🤔 Will the Hollywood strike end anytime soon?
Listen here: https://voiro.com/podcast/X-features-amazons-ad-tools-reflecting-on-netflix-alphabet-spotify-q3
👉 Learn about Voiro: https://voiro.com
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CC: Lex Friedman, Apple, Disney, Myntra, Flipkart, Amazon, Pexels, Shutterstock, Marc Andreesen, OpenAI, eMarketer
#chatgpt #monetisation #advertising #ads #sagaftra #hollywood #hasanminhaj
[Season 5 Episode 6] 🎙️ Uncover the Latest Podcast Episode: "Decoding the SAG-AFTRA Strike, The Mathematics of Residuals and ICC World Cup"
🌟 Hosted by Anand Gopal, and Kavita Shenoy.
🌐 In this episode, Anand and Kavita take a deep dive into the ongoing SAG-AFTRA strike, the deal the writer’s guild agreed to, the $480 Million gap between actors and studios and how AI has made the mathematics of residuals more complicated for creators. We bring you the highlights, offering a unique perspective on the entertainment industry's landscape and also discuss the ongoing World Cup earnings. We discuss:
👉What the writer’s guild agreed to
👉Why are actor’s guild on an impasse
👉The need for tech and creative fields to work together
👉The mathematics of residuals and the complications AI brings to the table
👉 The need for more transparency and safety
👉ICC World Cup Earnings for Jio and Hotstar
Join us for this enthralling episode, where we break down the what, why and how of the landmark SAG-AFTRA strike.
Listen here: https://voiro.com/podcast/decoding-sag-aftra-strike-mathematics-of-residuals-icc-world-cup
👉 Learn about Voiro: https://voiro.com
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CC: Peter Kafka, Lucas Shaw, Forbes, Variety
#sagaftra #amptp #AI #writerstrike #WGA #streaming #Worldcup #ICC
[Season 5 Episode 5] 🎙️ Uncover the Latest Podcast Episode: "ATS Singapore Takeaway, Twitter, Mean Girls, and The Feds"
🌟 Hosted by Anand Gopal, Abash Sinha, and Kavita Shenoy.
🌐 In this episode, journey with us as we delve deep into the world of advertising and technology. ATS Singapore left us buzzing with insights, from discussions about the economy to the ever-evolving role of ad spend. We bring you the highlights, offering a unique perspective on the industry's landscape.
🌍 Explore the ATS Singapore Experience: From Abash's awe-inspiring first trip to Singapore, where he discovered the culinary delights, walked through vibrant streets, and absorbed the city's unique energy, to the event's captivating talks.
📊 ATS Singapore Insights: Gain a glimpse into the state of the economy, ad tech adoption in India, the intriguing "death of black box advertising" discussion, and the evolution of retail media networks. Explore the role of AI, the power of data, and the central theme of candour in industry conversations.
🌐 News from Big Tech: Beyond ATS Singapore, we unpack the latest developments, from discussions with Linda Yaccarino on democratic exchange of information to insights on Roku's evolving features and the latest moves of major players like Netflix and Paramount.
💼 The Feds vs. Big Tech: The ongoing battle in the world of antitrust. Will the FTC's pursuit of change in tech practices prevail?
Join us for this dynamic episode, where we blend industry takeaways with intriguing pop culture insights!
Listen here: https://voiro.com/podcast/ats-singapore-takeaway-twitter-mean-girls-feds
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CC: ExchangeWire, Ciaran O Kane, MediaCorp, Puck, Matthew Belloni, John Still (ExchangeWire), Rachel Smith (ExchangeWire)
#ATSS2023 #advertising #ai #chatgpt #retailmedia #programmatic #adops #adrevenue #monetization
[Season 5 Episode 4] Get ready for an exciting podcast as Anand Gopal (COO, Voiro) and Abash Sinha (Ad Revenue Expert) take you on a journey to ExchangeWire’s ATS Singapore on October 3rd and 4th. They're buzzing with excitement about this event! 🔥
Abash's Top Picks:
- a) Dive into the world of Programmatic OOH and its impact - Discover the latest in OOH advertising, including measurement techniques. 🌆[Panel: Marilyn Yeong, Jeslyn Tan, Franck Vidal]
- b) Explore 'The death of black box advertising' - Uncover audience targeting, trust, and transparency in marketing. 📊[Panel: Monideepa Nandi, Gaurav Virkar, Vincent Niou, Ciaran O’Kane, Madelin Farrington]
- c) Delve into 'Delivering on the Retail Media Promise' - Learn about the future of retail media networks. 🛍️[Panel: Colleen Ngo. Joanna Burton, Alin Dobrea, Aadit Bimbhet, Daniël Heerkens]
Anand's Must-See Panels:
- d) Discover 'Attention as a measurement currency' - Explore the power of attention, influence, and nudges in purchasing behaviour. 👁️[Panel: Josh Gallagher, Ciaran O'Kane, James Smyllie, Nicola Eliot]
- e) Explore the 'Rise of conversational AI in Advertising' - Witness the latest advancements in AI's influence on ad creatives. 🤖[Panel: Mimi Lu, Laurent Thevenet, Andres Mongrue, Mark Syal, Ronnie Thomas, Rachel Smith]
- f) Unlock 'Publishers Building Sustainable Mixed Revenue Model Businesses' - Find new channels for revenue agility. 📈[Panel: Darryl Choo, Ciaran O'Kane, Erin Williams, John Williams, Michelle Catherine Ong]
- g) Don't miss 'Driving Impact through Social' - Learn how the Temasek foundation champions better mental health through social impact. 💪[Panel: Raj Parekh, Mediacorp, Temasek,
[Voiro Podcast - Season 5 Episode 3] In this constantly evolving world of content monetisation, it is essential for players to take control of their monetisation strategies as they scale. Kavita and Anand explore all that’s making news in the world of ads. Here are the highlights:
1️⃣ Joy Robin’s (Global Chief Advertising Officer of New York Times) plan for Times’ advertising.
2️⃣ What’s next on Netflix’s Ads Business
3️⃣ OEMs creating a digital ecosystem of their own
4️⃣ Need for publisher’s to take control of media strategy
5️⃣ Instacart IPO and Retail Media Advertising
6️⃣ Microsoft introduces conversational AI
7️⃣ End of The Murdoch empire
7️⃣ Yahoo Advertising is Back
7️⃣Voiro at ATS Singapore 2023
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
CC: Joy Robin, Rupert Murdoch, Yahoo Advertising, ATS Singapore 2023, Instacart, Ben Thompson, Matthew Belloni, Walt Disney
#advertising #monetization #retailmedia #nudge #atss23 #marketing#netflix
[Voiro Podcast - Season 5 Episode 2] Discover the captivating world of human behaviour and advertising on the Voiro Podcast! Join us as Varadha Raghunathan from BigBasket takes us on a fascinating journey through the psychology of nudges and decision-making.
In this eye-opening conversation, Varadha and Anand explore:
1️⃣ [1:08] Varadha’s inspiring journey and his role at BigBasket.
2️⃣ [8:45] Uncover the perception of digital nudges in the era of screen overload.
3️⃣ [11:05] Behavioural economics in retail and how people perceive
4️⃣ [25:01] Dive into common cognitive biases.
5️⃣ [26:18] Learn how the retail industry leverages human behaviour insights.
6️⃣ [41:53] Understand why applying cognitive psychology to ads is about influence, not manipulation.
7️⃣ [56:19] Explore how BigBasket deciphers consumer behaviour and implements effective nudges.
8️⃣ [1:00:26] Delve into the future of generative AI's impact on scaling nudges.
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
CC: Rory Sutherland, Payless, Loreal, IKEA, BigBasket, Midjourney, Entropik, Lava Kumar
#advertising #monetization #behaviouraleconomics #nudge #rorysutherland #marketing
[Voiro Podcast - Season 5 Episode 1] Kavita Shenoy and Anand Gopal are back in the hot seat to kickstart season 5 and they talk about:
1. Content we are watching
2. The media universe in 2023
3. Value of live sports in the streaming playbook
4. Value of news content in the streaming playbook
5. 15 years of YouTube
6. Netflix vs. Aaron Paul
7. State of content copyrights and royalties
8. What to expect from season 5 of the Voiro Podcast
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
CC: Evan Shapiro, Jio, Viacom18, Disney Star, NFL, MLS, HBO Max, Warner Bros, IBC, Netflix, YouTube, Twitter/X, Entropik / Lava Kumar
#advertising #streaming #ctv #media #addressability #bigtech #wga #hollywood #sagaftra
[Voiro Podcast - S4E13] As season 4 of The Voiro Podcast comes to an end, Anand and Kavita reflect back on the riveting conversations with Krishna Rao, Shivendra Misra, Lava Kumar about tech, trust, accountability and attention. In this episode, we also talk about:
⚡️ Zee Sony Merger in India
⚡️ Disney’s Move to the Darker Side
⚡️ The Player Publisher Phenomenon
⚡️ Generative AI and Personal Productivity
⚡️ Future of Attention Economy
CC: Attention Council, Lumen, IAB, DoubleVerify, Google, Twitter, ZEE, Sony
https://www.linkedin.com/in/lava-kumar/
https://www.theattentioncouncil.org/
https://www.lumen.com/en-in/home.html
https://doubleverify.com/
https://www.google.com/
https://twitter.com/home
https://www.linkedin.com/company/iabtechlab/
https://www.linkedin.com/company/ottverse/
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#advertising #monetisation #attention #measurement #ads
[Voiro Podcast - S2E12] We are all bombarded with a ton of ads on the web, on TV, ads inserted while listening to music or podcasts, etc. Have you ever wondered if someone can measure how we react to ads? If you are from the advertising industry or just a keen boffin who wants to understand human behaviour, you will love this episode.
**Anand Gopal is back in the hot seat, this time with our good friend Lava Kumar (Founder, CPO of Entropik) as a special guest. Kumar is building some interesting products that help advertisers measure human attention while consuming ads. In this episode, Anand and Kumar talk about:
Chapters:**
- 00:34 - Lava Kumar and Entropik, a background
- 02:36 - Attention mapping as the next step in measuring consumer behaviour
- 08:26 - What is Entropik and what does it solve and for whom
- 13:16 - What can attention mapping solve in advertising and why is it important now?
- 17:22 - How and when do you measure attention when an ad is served
- 26:23 - Do advertisers want to control where their ads are shown?
- 28:07 - Can we see more advertising problems being solved with recent AI advancements?
- 31:13 - Interesting insights about human attention learned through Entropik
- 34:38 - Can attention mapping influence media buying?
- 37:02 - Will attention become a media buying currency soon?
CC: Attention Council, Lumen, IAB, DoubleVerify, Google, Twitter, ANA
https://www.linkedin.com/in/lava-kumar/
https://www.theattentioncouncil.org/
https://www.lumen.com/en-in/home.html
https://doubleverify.com/
https://www.google.com/
https://twitter.com/home
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#advertising #monetisation #attention #measurement #ads
[Season 4 Episode 11]: As Voiro completes 50 episodes, Kavita and Anand reflect on their journey on the airwaves, how the podcast has impacted them professionally and personally and what lies in the future. Some questions we pondered about in this special episode:
⚡️The Motivation Behind Starting The Podcast
⚡️The Preparation Process and What Motivates Us To Tune In Every Week
⚡️The Impact of The Voiro Podcast Professionally and Personally
⚡️The Secret to Running A Successful Podcast
⚡️Favourite Episodes
⚡️What and Who To Look Out For In The Future
⚡️Bonus Rapid Fire Questions
Chapters
CC: Paul Gubbins, Terence Kawaja, Krishna Rao (OTTVerse), Elon Musk, Mark Zuckerberg
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#podcastingtips #podcastguest #podcastinterview #50thanniversary #thevoiropodcast #adtech
[Season 4 Episode 10]: It’s a bird…it’s an X…it’s Elon Musk. In this freewheeling chat, Kavita and Anand try to figure out the mysterious ways Elon’s mind works and what the rebranding of Twitter means. We also talk about:
⚡️A Middling Earnings Season
⚡️Why AI Needs Rules
⚡️The Successful Marriage Between Retail Media and Content
⚡️ Barbenheimer, Mission Impossible and more
Chapters
CC: Ben Thompson, Disney, Netflix, Indian Dream Podcast
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#programmatic #digitaladvertising #monetization #programmaticbuying #AI #Earningsseason #retailmedia #twitter
[Season 4 Episode 9]: If you’ve ever wondered about the role technology plays in democratising the ads ecosystem, this is the podcast to listen to. In this special episode Anand Gopal and Anil Karat invite Shivendra Misra, Director APAC at IAB Tech Lab, into the hot seat and take a deep dive into the world of real-time bidding, the role of IAB Tech Lab in shaping the future of digital advertising and more.
⚡️ The Role of IAB Tech Lab in defining technology without borders
⚡️ Journey of OpenRTB – Why it’s the Soul of Digital Advertising
⚡️ All about OpenRTB 2.6 and What it Means for Advertisers
⚡️ IAB Tech Lab’s priorities for 2023
**Chapters
00:00 - Intro
05:30 - What does IAB Tech Lab do
09:28 - What drives protocol adoption
14:23 - IAB Tech Lab’s 2023 priorities
17:10 - What is OpenRTB
20:48 - Who adheres to the OpenRTB protocol
24:25 - What is OpenRTB 2.6
35:44 - OpenRTB 2.5 vs. 2.6, what’s the difference
42:34 - What granularity does OpenRTB 2.6 provide
44:42 - Distinguishing multiple sellers
50:38 - What’s next for OpenRTB 2.6**
CC: Shivendra Misra, IAB Tech Lab, OpenRTB 2.6
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#programmatic #digitaladvertising #iabtechlab #rtb #monetization #programmaticbuying #CTV #protocols
[Season 4 Episode 8] The Mad Ad World of Social Media has a new entrant: Threads. Kavita and Anand break down what Insta’s Threads is all about, what is Web3’s promise for influencers and other programmatic challenges. In this episode, we cover:
⚡️ Insta’s Threads: What it is all about
⚡️ Some Good News For Netflix
⚡️ Challenges of The Programmatic Universe and What They Uncovered in Cannes
⚡️ Voiro’s Retail Media Webinar and Why It’s a Must Watch
Chapters
- 00:00 - Intro
- 02:19 - What we are watching this week
- 04:34 - Netflix Password Share Cut Down
- 08:31 - Netflix’s Targeted Ads
- 16:18 - Meta’s Threads
- 32:54 - Wasted Programmatic Dollars
- 41:13 - Retail Media Webinar
CC: Rishad Tobaccowala, Nikhil Pahwa (MediaNama), Snowflake, ANA’s Programmatic Study
Voiro webinar registration: https://zoom.us/webinar/register/WN_DOdOPLciQHiyHxcU_NaOtg
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#threads #instagram #twitter #fediverese #mastodon #netflix #programmatic #meta #retailmedia #advertising #monetization #webinar
[Season 4 Episode 7] On a surprisingly sunny day in June, Anand and Kavita journey on with Indiana Jones and talk about the magic of movies, the newsmakers from April, May, and June and the power of retail media. In this episode, we cover:
⚡️ Why June is the Best Month for Theatre
⚡️ Newsmakers: IPL, Open RTB for CTV, Linda Yaccarino and Cannes
⚡️ Retail Media and What Is Their North Star
**⚡️ Sneak Peak Into Upcoming Voiro Webinar on E-Commerce Monetisation
Chapters**
00:00 - Intro
01:27 - What we are watching
03:14 - Apple’s Vision Pro is not transparent
06:45 - Theatrical experiences in the U.S
12:06 - Ad-tech newsmakers in April 2023
17:39 - Ad-tech newsmakers in May 2023
22:32 - Ad-tech newsmakers in June 2023
24:08 - Voiro’s webinar on Retail Media Monetisation
CC: The Entertainment Strategy Guy, Krishna Rao, The Adexchanger Talks
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#podcast #cannes 2023 #advertising #content #ATS London #Publisher #AI #Retail Media #CTV
[Season 4 Episode 6] Anand and Kavita take a trip to Cannes and ATS London through the airwaves and jam on creativity, capitalism and context. In this episode, we cover:
⚡️ ATS London 2023 and Sustainability
⚡️ Why Capitalism Can Be in Service of Life: Brian Morrissey on Cannes 2023
⚡️ The Big Shift in How Programmatic Works
⚡️ Attention as a Metric and What is API (Attention Per Impression)
⚡️ Retail Media and CTV: The Problem of Fragmentation
Chapters
03:14 - Events (ATS and Cannes Lions 2023)
13:00 - Measuring attention
17:41 - Retail media is hot
21:54 - Pricing A.I enabled gigs
25:48 - What's happening with CTV
29:41 - What we are watching this week
32:02 - "IDs won't save us"
CC: AdTech God, Marc Andreessen, Rob Beeler, The Rebooting
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#podcast #cannes 2023 #advertising #content #ATS London #Publisher #AI #Retail Media #CTV
[Season 4 Episode 5] In this episode, Anand and Kavita talk about trust - trust between publishers and advertisers as well as advertisers and consumers. Is trust the biggest currency this industry thrives on? Following are some questions we ask:
⚡️ Should Netflix be sharing data with content creators as YouTube does?
⚡️ What can we do to build trust between advertisers and consumers?
⚡️ What changes will the AI ACT bring?
⚡️ Sam Altman’s visit to India. What’s the drama all about?
CC: Google, Netflix, Snowflake, The Town
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#podcast #consumertrust #advertising #content #marketing #Publisher
[Season 4 Episode 4] Anand and Kavita welcome back Abash and Jithin from CABSAT in Dubai and explore all that’s happening in the OTT, e-commerce and broadcast market in MENA. This episode explores:
⚡️ Apple’s VisionPro: First Thoughts
⚡️ Yann Colleter’s The Streaming Lab
⚡️ OTT Subscription Fatigue and FAST in MENA
⚡️ Creativity in Monetisation
CC:
Viniit Mehta, Yann Colleter, MBC, Careem
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#podcast #monetisation #advertising #content #marketing #OTT #MENA #Streaming Wars
[Season 4 Episode 3] Anand and Kavita get into the trenches with the queen of D2C marketing, Deepti Karthik. This episode explores various facets of marketing and tech.
⚡️ Who is a fractional CMO?
⚡️ Key points to keep on your radar as a marketer in 2023
⚡️ What are the key issues keeping marketers up at night today
⚡️ Weaving new tech into marketing: When do I need AI?
⚡️ Who’s Winning 1P: Big Box or D2C
⚡️ Enriching 1P with 2P Data
⚡️ How to be future-ready and at what cost?
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#podcast #monetisation #advertising #content #marketing#D2C
[Season 4 Episode 2] Anand and Kavita are back in the hot seat. This time with our returning guest Vikram Chande (Samsung Ads). This episode focuses on CTV and here’s the episode’s running order:
⚡️ Changing ad buying behaviour
⚡️ Where does CTV fit in the ad buyers mix
⚡️ How publishers should embrace CTV and generate revenue
⚡️ What does CTV demand look like
⚡️ CTV data measurement standards
⚡️ Samsung’s role in CTV measurement
⚡️ Why big players are consolidating in OTT
CC: Samsung, Disney, Airbnb, Hulu, Amazon Prime, MX Player, Sony, Zee5, Jio, Fubo TV, Ampersand
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#podcast #monetisation #advertising #content #ctv #fast
[Season 4 Episode 1] Kavita Shenoy and Anand Gopal are back in the pod-seat for a brand new season. They are not alone for the first episode as Krishna Rao Vijayanagar, a good friend of Voiro and a quintessential OTT boffin joins the podcast.
What’s in this episode:
⚡️ Who is Krishna (Editor-in-Chief of ottverse.com)
⚡️ Krishna’s masterclass on how OTT works
⚡️ NAB and future of broadcast and streaming tech
⚡️ Which is harder: delivering VoD or live stream?
⚡️ Betting on the future of streaming tech
⚡️ The story behind OTTVerse, Krishan and Abhi’s attempt at creating the world best OTT business and tech magazine
Where to reach our hosts and guest:
👉 Kavita Shenoy (LinkedIn, Twitter)
👉 Anand Gopal (LinkedIn, Twitter)
👉 Krishna Rao Vijayanagar (LinkedIn, website)
CC: Disney, F1, Jio, Spotify, NAB, IBC, OpenAI, TikTok, IPL, Shark Tank, Airtel, OTTVerse
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#podcast #monetisation #advertising #content #bigtech #streaming #ott #vod #avod #svod
Kavita and Anand bring Season 3 of the Voiro Podcast to a close with a freewheeling session on the top highlights and trends of the season and what to look forward to in Season 4!
⚡️ CTV: An Opportunity, A Dilemma, A Revolution
⚡️Context Stays King
⚡️ Consolidation is Key
⚡️ Sports Rights - The Future
Enjoy the episode.
Show notes:
Videoweek on the evolving measurement of CTV Campaigns
Vikram Chande on ACR Data is Key
Bog Iger and All That’s Happening at Disney
Elon Musk and the Legacy of Twitter
How Satya Nadella Made Google Dance
CC:
👉 Disney, Jio, TikTok, Spotify, Stratechery, OpenAI, Puck, The Town, Adexchanger, exchange4media
👉 Microsoft, Ciaran O'kane, Satya Nadella, Elon Musk, Activision
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#disney #openAI #ipl #social
Bangalore is in bloom and Kavita Shenoy and Anand Gopal talk about the season of AI, Cricket and upfronts. In this freewheeling session, our hosts talk about:
⚡️ Open Letter to AI To Pull The Brakes and Why Some Big Names Support It
⚡️ IPL Starts Today And The Season of Cricket is Officially On
⚡️ Upfront and Newfront season’s Around The Corner: Where are The Advertisers Putting Their Money?
⚡️ What’s Brewing In the World of Decentralised Social Networks
Enjoy the episode.
Show notes:
Chamath Palihapitiya Analogy on AI
Bob Iger Shuts Down Metaverse
CC:
👉 Disney, Jio, TikTok, Spotify, Stratechery, OpenAI, TVRev
👉 Ben Thompson, Exan Shapiro, Satya Nadella
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#disney #openAI #ipl #social
Kavita Shenoy and Anand Gopal welcome (back) Voiro CTO Jithin George (a.k.a Jimmy) to the pod table on this subdued summer Friday morning. The three musketeers share their thoughts on some heavy-duty stuff this week. So hit that play button and enjoy a very interesting Voiro podcast episode where we talk about:
⚡️ What to make of Netflix’s subs growth for their ad-supported tier
⚡️ What to expect from the biggest ad-supported live sport streaming event in India (IPL)
⚡️ TikTok’s cliffhanger. Will they sell or get banned?
⚡️ Spotify’s foreground discovery with video feed and why this makes business sense
⚡️ And what’s GPT-4 good at and what can we do with it
Enjoy the episode.
Show notes:
Ben Thompson’s Stratechery piece on Spotify: https://bit.ly/stratechery-spotify-opinion
CC:
👉 Netflix, Jio, TikTok, Spotify, Stratechery, OpenAI
👉 Ben Thompson, Shou Chew, Satya Nadella
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#netflix #tiktok #spotify #gpt4 #ipl #jio #advertising #monetisation
The boys are back from Ad:tech 2023 and bring with them some illuminating insights on all that’s happening in the world of Advertising Tech. Kavita Shenoy and Anand Gopal join Abash Sinha and Deven Shah on the airwaves for a freewheeling chat on:
⚡️CTV, Its Future and The Importance of 9 minutes
⚡️Open Internet and The Scope of the Programmatic Future
⚡️Contextual Advertising and Personalisation At Scale
⚡️The Growing Concern Over Ad Fraud, Measurement and Brand Safety
⚡️The Future Of Voice Commerce
CC
✅Prabhvir Sahmey, Senior Director, Samsung Ads on Samsung and Future of CTV
✅ Michael Fein (The Trade Desk) , Archana Aggarwal (Airtel), Rahul Singh, Atique Kazi (GroupM) on The Future of Open Internet and How Consumers Are Engaging With It
✅ Shirish Ghosal on CTV in India
✅ Dhiraj Gupta, Co-Founder mFilterIt on Ad Fraud and Brand Safety
✅ Jaspreet Bindra, Founder - Tech Whisperer on ChatGPT and its scope
Also Mentioned
Jio Cinema
HotStar
GroupM
All In Podcast
The Good Time Show
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#adtechIN #adtechdelhi #adtech #monetsiation #advertising #programmatic #ctv
Our webinar on ‘How to Crack Large Direct Sales Deals’ is an amalgamation of industry leaders and thinkers who brought their perspectives, ideas, and best practices on how to win large direct sales deals consistently.
Rajeev Dhal (COO, AdOnMo) shares his thoughts on how he has set up a strong foundation to drive direct sales deals at DooH player AdOnMo.
Sudarshan Sarma (Sr Director-Monetisation and Product Marketing, Flipkart) brings a ton of experience and perspective on how he is driving direct sales at Flipkart.
Anand Gopal (COO, Voiro) brings his perspective as an adtech enabler helping large publishers run sustainable monetisation businesses through large direct sales deals.
Learn more about Voiro here: https://www.voiro.com
webinar #adsales #directsales #monetisation #advertising
Kavita Shenoy and Anil Karat talk about all that’s happening in the world of audience targeting and the role tech plays in it.
⚡️Audience targeting and making the audience more accessible
⚡️NBC’s #One23 Conference on audience engagement
⚡️What a publisher’s workforce going to look like in the future and the role of data engineering
⚡️IAB’s Guidelines on data clean room standards
CC
✅NBC’s #One23 conference and Kelly Abcarian on quality of content and its impact on the ad ecosystem
✅ Dumbstruck Inc, EDO Inc on the emotional resonance of ads
✅ AdExchanger
✅ Meta
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#advertising #audience #content #data
Kavita Shenoy and Anil Karat ask important questions about the future of television, where we ask:
⚡️Is Linear TV Dying?
⚡️How is media being bought in the current TV ecosystem?
⚡️Why have contextual, emotional ads disappeared?
⚡️What role does data play in TV content and advertising today?
⚡️YouTube’s New CEO - What does the future look like?
CC
✅Prasun Basu on Digital Video Consumption: Cord-cutting and the Cross-Screen story at the Media Investment Summit 2023
✅ Neal Mohan’s appointment as YouTube CEO
✅ Kantar
✅ YouTube
✅ Samsung
✅ TataPlay
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#advertising #television #youtube
Kavita Shenoy is joined by our Chief Architect Anil Karat who brings a tech-flavour to this episode where we discuss:
⚡️Why Self-Service Is Back In Focus
⚡️Generative AI and What It Means for the World of Content and Media
⚡️What is Nebula and Why Is It Capturing Creator’s Attention
CC
✅ Sid Rath on Generative AI
✅ Ryan Reynolds on ChatGPT
✅ NBC
✅ YouTube
✅ ChatGPT
✅ Curiositystream
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#advertising #monetisation #selfserve #nebula #streaming #creator
Anand Gopal and Kavita Shenoy break down all that’s making news in the world of sports, advertising and entertainment.
⚡️Women’s IPL and what it means for advertisers
⚡️DOJ and Google Drama
⚡️Highlights from IAB/ALM in Florida
⚡️Twitter’s new move to woo advertisers
CC
✅ Palki Sharma on Vantage
✅ David J Moore on Apple
✅ Deepika Padukone in Pathan
✅ CNN
✅ The Daily News
✅ HBO Max
✅ Viacom 18
✅ Jio
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#advertising #monetisation #pathan #news #google #twitter #ctv #fast
Vikram Chande, General Manager, Samsung India joins Anand Gopal and Kavita Shenoy on a special episode of the Voiro Podcast to jam on CTV, FAST and the fast-evolving world of television.
⚡️The evolving ecosystem of CTV
⚡️CTV measurement standards and currencies
⚡️The CTV story: India vs the US
⚡️FAST: What it is and where does the future lie
⚡️Monetisation of CTV model
Personalities referred:
- Michael Shields on Nielsen
- Evan Shapiro on CTV universe
- Paul Gubbins on the year of CTV
- Paras Mehta on the CTV story in India
Brands referred:
👉Publica
👉Nielsen
👉Amazon
👉Roku
👉Netflix
👉Amagi
👉Jio
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#advertising #monetisation #ctv #fast #tv #television
Anand Gopal and Kavita Shenoy jam on the marriage between technology and media and where advertising is headed amidst all this:
⚡️CES 2023 and the need for responsible technology
⚡️Interplay between media and tech
⚡️Amazon launching its own sports app
⚡️Netflix and Nike
⚡️Smart TV revolution
Personalities referred:
- Allison Schiff and Jason Manningham on Media and Tech
- Evan Shapiro on responsible technology
- Bob Iger on Creators, Creativity, and Technology
Brands referred:
👉Nike
👉Pixar
👉Amazon
👉Netflix
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#advertising #monetisation #adops #adsales
Anand Gopal and Kavita Shenoy switch on their mics in a brand new Voiro office at the heart of Bengaluru for the first time in 2023 and they bring news from the world of AdTech covering:
⚡️Barriers between tech and people
⚡️VR, AR and Chiplets
⚡️Netflix and its Focus on Sports Content
⚡️New Currencies in Measurement of TV advertising
⚡️What’s Next for Meta
⚡️The Trade Desk’s Galilean Satellites
Please read our whitepaper on AdTech trends for 2023 here
Personalities referred:
- Reed Hastings on Netflix’s ad strategy
- James Clear on The Good Time Show
- Ciarán O'Kane on 2023 Predictions
- Matthew Ball on Meta
Brands referred:
👉Meta
👉Apple
👉The Trade Desk
👉Netflix
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#advertising #monetisation #adops #adsales
Anand and Kavita end 2022 with all that’s ‘buzzin’ in the world of AdTech. From trendsetters to gamechangers, they break down important events that’s going to change how we interact with ads.
⚡️Google’s Latest Newsmaker—Google PMax
⚡️How Broadcasters and Content Creators Can Ride the CTV Wave
⚡️Top Trends and Events in 2023 That Will Impact AdTech
You read our whitepaper on AdTech trends for 2023 here
Personalities referred:
- Peter Kafka on Avatar
- Paul Gubbins on how to read the CTV shift
- Ciarán O'Kane on Apple’s ad opportunities
- Evan Shapiro on Apple’s AdTech, Microsoft's moves, Google’s Television and more
- Scott Messer On 2023 in Publishing and AdTech
- Shaan Puri on Facebook bouncing back and TikTok Ban in the US
Brands referred:
👉 Microsoft
👉 The Trade Desk
👉Amazon
👉TikTok
👉Walmart
👉Kroger
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
We end 2022 with a brand new season! Anand Gopal and Kavita Shenoy are back in the hot seat after a break to talk about the world of CTV, Netflix’s bold move and Voiro’s exclusive end-of-the-year paper about trends that are going to impact the AdTech industry in 2023
⚡️Netflix Returns Money To Advertisers
⚡️Microsoft’s ABK Acquisition and Why FTC Wants to Block It
⚡️Voiro’s Prediction On Top 5 Trends in 2023 That Will Impact AdTech
Listen to the episode here:
Personalities referred:
Peter Kafka on Microsoft’s Activision Deal
Reed Hastings on Netflix
Ben Thompson on the history of gaming
The Prestige TV Podcast on Netflix’s surprise moves
Lina Khan, FTC Chairperson
Brands referred:
👉Netflix
👉 Microsoft
👉 The Trade Desk
👉The STRATECHERY
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
Anand Gopal is back from London for the finale of Season 2 of the Voiro Podcast. He and Kavita Shenoy break down all that’s happening in the mad world of ad tech and the key learnings from the UK’s media and ad tech space.
⚡️Voiro at #MadtechMoney: Key Takeaways
⚡️Voiro at the DPP Leaders' Briefing 2022: Sustainability, Managing Workflows and Tech Transformation
⚡️Challenges in CTV advertising landscape
⚡️The Voiro Podcast Season 2: Highlights
Listen to the episode here: https://voiro.com/podcast/voiro-in-london-world-of-adtech-ctv-advertising-season2-finale
Personalities referred:
Krishnan Bhatia, President And Chief Business Officer at NBCUniversal on audience measurement.
👉Ciaran O'Kane and Gurman H on being customer-focussed
Brands referred:
👉TikTok
👉 Amazon
👉ANE Networks
👉FirstPartyCapital
👉Discovery
👉Omdia
👉AdExchanger
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
After the disappointing Big Tech earning reports, the news this week was all about layoffs. Anand Gopal and Kavita Shenoy talk about the mood of the market and if we need to brace for impact.
⚡️2023: Brace for impact
⚡️Zuckerberg’s expensive Meta bet
⚡️Big broadcast channels add sports to their content portfolio
⚡️2023 trends
Listen to the episode here: https://voiro.com/podcast/youtube-goes-prime-insta-gives-more-power-to-creators-and-twitter-feels-the-blues
Personalities referred:
Kara Swisher, Marc Andreessen and Rich Greenfield all talk about what happened this week in Big Tech
👉Eric Seufert
Are macroeconomic factors really to blame for the bad earnings calls?
👉 Elon Musk
The Twitter Takeover and Elon Musk continue to make news
👉 Ben Thompson
Ben Thompson from The STRATECHERY talk about Facebook’s finances
Brands referred:
👉TikTok
👉 Netflix
👉 Meta
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#monetisation #earnings#layoffs#adrevenue #customeridentity #measurement #adops #adsales
After the Big Tech earnings calls, many companies are now announcing diversification of their revenue streams. Anand Gopal and Rohan Rangaswami are back in the hot seat to dissect and explore how and why. In this episode they talk about:
⚡️YouTube’s Primetime channels
⚡️Meta’s support to creators NFTs
⚡️Twitter’s blue tick fee
Personalities referred:
👉Deborah W
YouTube’s Debbie Weinstein talks about the attention economy and YouTube’s upfront debut
👉 Elon Musk
With Musk charging $8 per month for the blue tick, the Twitter meme fest is on!
👉 Fred Wilson
Fred Wilson from Union Squares Ventures blogs about a possible NFT app
👉David Zaslav
CEO of Warner Bros. Discovery is confident about the company’s growth strategy owing to its stron intellectual property foundation
Brands referred:
👉YouTube
👉 Netflix
👉 Meta
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#monetisation #privacy #firstpartydata advertising #adrevenue #customeridentity #measurement #adops #adsales
A lot is happening in the world of cookies, with Google launching Publisher Advertiser Identity Reconciliation or PAIR. Our hosts Anand Gopal and Rohan Rangaswami explore the non-tech aspect of customer identity and answer some burning questions about it. In this episode they talk about:
⚡️Privacy, Identity, Measurement, First Party Data and Targeting
⚡️ATT and how it is changing the ad landscape
⚡️Google PAIR
Listen to the podcast here: https://voiro.com/podcast/customer-identity-in-the-world-of-advertising
Personalities referred:
👉Mathieu Roche
Mathieu Roche CEO and co-founder at ID5 shares his thoughts on customer Identity as a concept. .
👉 Elon Musk
Musk, the new owner of Twitter, penned a heartfelt message to advertisers.
Brands referred:
👉Apple
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#monetisation #privacy #firstpartydata advertising #adrevenue #customeridentity #measurement #adops #adsales
A lot has happened over the past week in the world of advertising and our inimitable hosts Anand Gopal, Kavita Shenoy and Rohan Rangaswami are back in the hot seat to talk about:
⚡️The World of Omnichannel Advertising and if Bundling is the Answer
⚡️Netflix Makes More Bold Moves
Personalities referred:
👉 Good Time Show
Sriram Krishnan and Aarthi Ramamurthy of Good Time Show fame have come out with a new podcast which is all about tech optimism. In the latest episode featuring Tanmay Bhat, they talk comedy, health and wellness and crypto investing.
Brands referred:
👉 Netflix
👉 YouTube
👉 Samsung
👉 BARB
Listen to the podcast episode here:
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#monetisation #advertising #directsales #omnichannel #bundling #adspend
In this Voiro Podcast episode Anand Gopal, Kavita Shenoy and Jithin George are back in the hot seat to talk about:
⚡️Direct Sales and What It Means In The World of Advertising Today
⚡️Big Tech Reinventing Themselves
⚡️Will Elon Musk Finally Buy Twitter?
⚡️Major League Baseball Partners with Google Cloud
Personalities referred:
👉 Kara Swisher
In her new podcast, On With Kara Swisher, Swisher talks about Musk, Dorsey, Zuckerberg and more of the Big Tech elite.
👉 Gary Vaynerchuk
In his book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, Gary talks aboutmarketing being a deeply collaborative relationship
Brands referred:
👉 Netflix
👉 TikTok
Listen to the podcast episode here:
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#monetisation #advertising #adrevenue #directsales #socialmedia #mlb #streaming #marketing #meta
In this Voiro Podcast episode Anand Gopal is back in the hot seat with debutant Rohan Rangaswami (CRO, Voiro) to talk about three massively interesting topics:
⚡️ Netflix’s CPM causes a furore
⚡️ How YouTube wants to share revenue from Shorts
⚡️ Saying goodbye to Google Stadia
⚡️ Our love for podcasts
Personalities and Brands referred:
👉 Reed Hastings
👉 Peter Kafka
👉 Neal Mohan
👉 Baskar Subramanian
Publications and businesses referred:
👉Netflix TUDUM
👉Land of The Giants
👉 YouTube Shorts
👉 The Ken
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
#TUDUM #Netflix #YouTube #monetisation #advertising #adrevenue #streaming #CTV #television #podcast #media
Welcome to the Voiro Podcast. In this episode Kavita Shenoy (CEO, Voiro) is joined by Adtech enthusiast and CTO of Voiro, Anil Karat to discuss two major topics:
Topic 1: Monetising gaming and game streaming - The hosts discuss the following points:
- The state of monetisation in gaming and game streaming
- Different types of gaming audiences
- Advertising opportunities in gaming
- Immersive advertising in gaming
- InMobi’s report about growth in gaming advertising
Topic 2: IAB’s Supply path optimisation via SDA (Seller defined audiences) - The hosts discuss the following points:
- Is there a need for SDA?
- Technical challenges in creating SDA cohorts (mapping custom IDs)
- SDA vs. 3rd party cookies
- Google’s positive privacy pitch
- Perils of creating your own filter bubble
- Advertising and privacy: can they co-exist?
Google | Dmexco | Inmobi | Apple | Fortnite | Netflix | Rooter | Indian Dream | Podcast | Twitch | YouTube | Adgully | Gamezop
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
Kavita Shenoy and Anand Gopal give a day-to-day account of #IBC2022 and break down the key takeaways from the mega media tech conference. In this episode they talk about:
⚡️Understanding Consumer Experience and the Importance of Customer Retention
⚡️Mega Stalls from Tech Giants
⚡️Decoding the true sports fan
⚡️Glass to glass value chain
Personalities and Brands referred:
👉 Ben Keen
👉 Marie Fenner
👉 Andy Isaacs
👉 Archana Anand
Publications and businesses referred:
👉PIANO and UKTV
👉 IBC MediaTech
👉 Omdia
👉viacess.orca
This episode comes from IBC - International Broadcasting Convention, Amsterdam, where Kavita Shenoy and Anand Gopal delve into all that’s happening at #IBC2022 and a lot more:
⚡️What’s In Store at IBC
⚡️The Future of Media Tech At IBC
⚡️Why You Must Read Mark Bergen’s Book on YouTube
⚡️11 Media Trends From Summer Of 2022
⚡️Data Influencing Media Business Decisions
Personalities and Brands mentioned:
👉 Ben Keen
👉 Marie Fenner
👉 Andy Isaacs
👉 Rich Greenfield
👉Mark Bergen
Publications and businesses mentioned:
👉PIANO and UKTV
👉 IBC MediaTech
👉 Lightshed
Self-Service is the new mantra in the world of advertising. Kavita Shenoy, Anand Gopal, and Jithin George take a look at the self-service advertising platform and several topics including:
⚡️Fighting FOFO in Advertising
⚡️IPL in Ultra HD
⚡️ZEE5’s growing MAUs
⚡️Twitter Bots and Why Musk Hates Them
⚡️Voiro and The Indian Dream Podcast
Personalities and Brands referred:
👉 Allison Schiff
👉 Siddharth Sridharan
Publications and businesses referred:
👉eMarketer
👉AdExchanger
👉Clearcode
👉The Indian Dream Podcast
The Voiro Podcast | Season 2, Episode 2: As Voiro completes 8 years of its successful journey, for the first time ever we introduce one of Voiro’s Co-Founders, Anil Karat, to the podcast. In today’s episode Kavita Shenoy, Anand Gopal, and Anil Karat take a deep dive into several topics including:
⚡️Why YouTube is still king of long-form content
⚡️Retail Media’s Ad Spending Forecast
⚡️Cable TV vs. Streaming
⚡️VC Interest in Non-US Ad Tech Markets
Personalities and Brands referred:
Peter Kafka
Evan Shapiro
Publications and businesses referred:
👉The FirstPartyCapital Newsletter
👉ADWEEK
👉Techcrunch
👉Land of The Giants
👉Ulta Beauty
We are back and Season 2 of the Voiro podcast started with a very special guest, Jithin George. Kavita Shenoy, Anand Gopal and Jithin take a deep dive into several topics:
⚡️FAST (Free Ad Supported Streaming Television): What it is, what it is not and where is it headed
⚡️Apple and ATT
⚡️What is BVOD?
⚡️Walmart’s Ad Revenue
Personalities and Brands referred:
Ben Thompson
John David Rainey
Publications and businesses referred:
👉 Stratechery
👉 VIDEOWEEK
👉Financial Times
👉 AdExchanger
The Voiro Podcast | Episode 13: We end season 1 with today’s episode, but we will come back with a new, invigorating, stylish season 2 very soon. So, to keep you engaged, our esteemed hosts Kavita Shenoy and Anand Gopal switch on their mics, sip a cuppa joe and talk about:
⚡️Big Tech News: Apple Launches DSP, Google’s Ad Tech Stack and App Tracking Transparency (ATT)
⚡️Power of community and Web3
⚡️The Pay-for-Play era of podcasting
⚡️The Power of Legitimacy
⚡️Season 1 Highlights
Personalities and Brands referred:
Alexis Ohanian
Vitalik Buterin
Publications and businesses referred:
👉 The Good Times Podcast
👉DIGIDAY
👉Bloomberg
👉eMarketer (INSIDER Intelligence)
👉Exchangewire
#voiro #thevoiropodcast #weekinreview #podcast #spotify #applepodcast
As CTV advertising becomes more popular, Google delays its plans on a cookieless world and Zuckerberg doubles downs on its Meta Operations
In this episode, Kavita Shenoy and Anand Gopal talk about topics ranging from:
⚡️Are ad spends going to take a massive hit as we head towards a slump?
⚡️Rising popularity of CTV advertising
⚡️Google’s delayed plans on a cookie-less world
⚡️Zuckerberg intensifies operations as he leads Meta into the next phase
⚡️Google Ad Manager Introduces a new solution, ‘Confirming Gross Revenue’
⚡Need for more empowered creators
Personalities and Brands referred:
March Andreessen
Chamath Palihapitiya
Evelyn Mitchell
Jeff Teng
Publications and businesses referred:
👉 New York Times
👉 STRATECHERY
👉 The Verge
👉TechCrunch+
👉MNTN
In this episode, Kavita Shenoy and Anand Gopal talk about topics ranging from:
⚡️Netflix’s streaming business model and market dynamics
⚡️Is SNAP Inc its own worst critic?
⚡️DV360 and FanCode cater exclusively to Indian cricket fans
⚡️How Lata Mangeshkar recused Indian Cricket
⚡️The value of a sports league in a dynamic economy
⚡️Sports Stars to Business Moghuls
⚡️You DOOH or you don’t
⚡️Is Uber DOOHing it right?
⚡️Chennai Super Kings to India’s First Sports Unicorn
⚡️Spencer Dinwiddie's attempt to tokenize his own contract
⚡️IPL Franchises own franchises in South Africa
Personalities and Brands referred:
March Andreessen| Chamath Palihapitiya| David Sacks | David Friedberg | Joseph Pompliano
Businesses and publications mentioned:
Good Time
The Huddle Up
British Airways
ALL-IN
Espncricinfo
The Federal
In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:
⚡️Netflix partners with Microsoft for Ad Supported Subscription Plan
⚡️Disney’s AdTech Deal with The Trade Desk
⚡️Unity and ironSource lock in an all-stock deal for gaming
⚡️Will Google proactively spin off its ads business
⚡️‘Life in the FAST lane’: Where is FAST headed?
⚡️Programmatic TV journey and the rise of ad-supported streaming
⚡️Data-led media revolution
Catch all the interesting tidbits, opinions, and predictions from the world of monetisation via the episode links from your favourite podcast apps in the comments section.
Personalities and Brands referred:
Paul Gubbins | Katie Coteman | Evan Shapiro | Peter Kafka | CVL Srinivas
Publications and businesses referred:
👉 Netflix
👉 TechCrunch
👉 Spotify
The Voiro Podcast | Week In Review | Episode 9: In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:
⚡️Why contextual advertising is king
⚡️The looming economic crisis and ad spending
⚡️The new age of game advertising
Catch all the interesting tidbits, opinions, and predictions from the world of monetisation.
Personalities and Brands referred:
John Snyder | BIDSTACK | Gacha Games
Publications and businesses referred:
👉AdExplainer
👉 DIGIDAY
👉 AdExchanger Talks
In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:
⚡️The debate on CTV as a medium
⚡️The Cannes Lions Awards and the Mar-tech Experience
⚡️Need for broader conversation on Data Driven TV
⚡️Google and Netflix talks
⚡️What streaming has done to Wall Street
⚡️Is Netflix part of the bigger streaming problem?
⚡️Wikipedia’s new service, Wikimedia Enterprise
⚡️Disney picks up Formula 1 Rights
⚡️Yahoo’s post pandemic offering
Personalities and Brands referred:
Peter Kafka | Evan Shapiro| Disney | Formula 1 | Wikipedia
Publications and businesses referred:
👉 TechCrunch
👉 Cannes Lions 2022
👉 Netflix
The Voiro Podcast | Week In Review | Episode 7: In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:
⚡️VC interest in the creator economy
⚡️The void TikTok has left behind in India
⚡️Short Video Apps and its potential in the looming recession
⚡️OTT platforms looking at different revenue sources
⚡️Roku and Walmart partnership and what it means for retail media
⚡️Netflix’s lost subscribers and its future
Catch all the interesting tidbits, opinions, and predictions from the world of monetisation via the episode links from your favourite podcast apps in the comments section.
voiro #thevoiropodcast #weekinreview #podcast #spotify #applepodcast
Personalities and Brands:
| Peter Kafka | Evan Shapiro| Roku | Wallmart
Publications and businesses referred:
The CapTable
Business Standard
TikTok
Netflix
The Voiro Podcast | Week In Review | Episode 6
In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:
⚡️ An in-depth analysis of IPL rights auction
⚡️Apple bidding on streaming sports (MLS)
⚡️Paramount’s collaboration with Reliance
Catch all the interesting tidbits, opinions, and predictions from the world of monetisation only on The Voiro Podcast.
Personalities and news links:
Harsha Bhogle | Peter Kafka | Shapiro | Apple TV |
Publications and businesses referred:
Mjunction, Reliance
The Voiro Podcast | Week In Review | Episode 5
In this remote episode (from Singapore) our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:
- Sheryl Sandberg’s Exit from Facebook
- AdMonsters Ops Event in New York and Contextual Advertising
- Bidding for IPL rights for the next 5 years
- Data and AI Use in Sports and Focus on Fan Inclusion
- TikTok and Music Marketing
- Original content: The OTT gamble
- Importance of Theatrical Releases
- Online education and its future
Catch all the interesting tidbits, opinions, and predictions from the world of monetisation via the episode links from your favourite podcast apps in the comments section.
Personalities mentioned
Sheryl Sandberg, Rachel Baker, Unmish Parthasarthi, Kara Swisher, Scott Galloway, Krystal Todd
Other mentions
👉 AdMonsters Ops
👉 IPL Rights(Watch an interesting panel discussion on the business of live sports streaming)
👉 Slaves to the Algo podcast - with Unmish Parthasarathi
👉 Stratechery
👉 Huddle Up
👉 Pitchfork
👉 Pivot
Want to learn about what we do at Voiro? Here are some links to help you:
👉 Our website: https://voiro.com/
👉 Our blog: https://voiro.com/blog
👉 LinkedIn: https://in.linkedin.com/company/voiro
👉 Twitter:https://twitter.com/VoiroTech
This week’s Voiro podcast was a star-studded one. In this episode our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:
- Top Gun, Tom Cruise, LeBron James, Lizzo and celebrity branding
- Upfront and its changing narrative
- Twitch vs. TikTok
- The paradigm shift in CTV advertising
- Ad world’s preoccupation with gaming influencers
Catch this and much more at what’s keeping the Voiro airwaves buzzing. Listen to the opinions, and predictions from the world of monetisation via the episode links from your favourite podcast apps in the comments section.
Mint
Videoweek
Adexchanger
Adweek
Economictimes
Scott Galloway
Kara Swisher
Want to learn about what we do at Voiro? Here are some links to help you:
Our website: https://voiro.com/
Our blog: https://voiro.com/blog
LinkedIn: https://in.linkedin.com/company/voiro
Twitter: https://twitter.com/VoiroTech
In today’s Week In Review episode, Anand Gopal (COO) and Kavita Shenoy (CEO) talk about the ‘TikTok Boom’ (by Scott Galloway) and how it’s impacting the way we consume content and advertise. Kavita talks about how earlier the rags-to-riches story was commonly associated with a change in geographies.
Anand brings to light a recent conversation with Anil Karat (CTO Voiro) and how he pointed out that TikTok has unlocked a new pool of attention, with people watching TikToks in between meetings, during a commute, and even during a conversation. Everyone, from cable to print to digital to different apps is now competing for this same pool.
Anand also talked about the creation of subcultures and how that impacts the way we advertise. He quoted the example of Shaquille O'Neal and how his favourite music channel is WorldstarHipHop.
Peter Kafka’s recent episode from Recode Media was a point of conversation, where Anand and Kavita talked about ‘swapping cable dollars for digital pennies’ and Elon Musk taking over Twitter. They also touched upon how Warner Brothers offer a balance in the portfolio and have multiple tiers, proving them to be a stable ship that can weather the storm.
They also talked about the WSJ article ‘Disney Vows to Show Very Few Commercials on Ad-Supported Disney+’that is representative of the times and what startups can do to get more capital in an efficient manner and spend it efficiently.
References mentioned in the episode
- eMarketer - 'How much money is TikTok making?'
- Peter Kafka - interviews with Tony Fadell and Rich Greenfield
- WSJ’s profile of Discovery CEO David Zaslav captured by Streatechery
- Warner Bros. Discovery, Inc. (WBD) CEO David Zaslav On Q1 2022 Results
- US Senate Bill Would Break Up Google and Add Transparency to Digital Advertising
- Listen to the latest Recode Media episode on The State of Streaming on Apple Podcasts
- Accenture's 2022 report on Streaming's Complex Consumer
In this week’s podcast Anand Gopal, COO, Voiro, and Kavita Shenoy, CEO Voiro, talk about sustainability in programmatic advertising and further discuss how important it is to keep sustainability on our radar while the entire industry goes through tectonic shifts.
https://newsletter.firstpartycapital.com/p/jeff-green-the-great-soothsayer-of?s=r
They also discuss an Accenture report by Neeraj Sharma on how the DNA of modern consumers is hard to understand. Anand explains how the way forward is to pay attention to the quality of recommendations to avoid consumer fatigue. He further points out that data sharing across platforms can be key to getting to know the modern-day consumer as an individual being.
https://www.accenture.com/_acnmedia/PDF-175/Accenture-Streamings-Complex-Consumer-Report-2022.pdf
Kavita delves into Peter Kafka’s podcast on ‘State of Streaming’ and how “monetization of love leads to people signing up for certain streaming services.” They further discuss the need for streaming services to stay relevant and cite the example of Amazon Prime's business model and its modern-day take on syndication.
https://podcasts.apple.com/us/podcast/the-state-of-streaming/id1080467174?i=1000556488283
The podcast further explores the recent chain of events in the media space that was highlighted in Sway by Kara Swisher, in an episode titled “The Death of CNN+ and Netflix’s Pain. Is This Streaming’s Reckoning?”. They discuss the need for businesses to adapt and evolve to stay relevant. They also touch upon larger trends in modern-day advertising about ads trying to be endemic to the platform and be more non-intrusive to the consumer experience.
https://www.nytimes.com/2022/05/12/opinion/sway-kara-swisher-matt-belloni-ben-smith.html
Anand also shares his experience of speaking at the Townhall Amplify Analytix event on Usability of Data Science in Media, where he discussed the shifting definitions of media, the dynamic nature in which the Internet is changing, trends in currency, and common trends we see in media conferences today.
To listen to more in-depth analysis and fun anecdotes log in to the Voiro Podcast every week and subscribe to the channel for more updates.
This week, on one of the coldest days in May in Bangalore, Anand Gopal, COO Voiro and Kavita Shenoy, CEO Voiro, talk about what’s happening and trending in the AdTech space and the major drivers of growth. Catch their views on the importance of content and consumerism and their key takeaways from the Ad:Tech 2022 event at Delhi. They also talk about IPL Fatigue, Metaverse, and the impact of password sharing on streaming services revenues. Catch this and much more to know what’s happening on the airwaves of Voiro. Tune in for an in-depth analysis of key trends in the AdTech space and how it’s helping contribute to several industries.
Articles mentioned in the podcast
- https://www.livemint.com/industry/media/password-sharing-erodes-revenues-of-streaming-services-11652296418874.html
- https://theprint.in/sport/new-ad-trends-emerge-after-initial-fall-in-ipl-viewers-brands-eye-2023-27-media-rights/945724/
- https://www.thedrum.com/opinion/2022/05/11/how-tiktok-revolutionizing-the-way-we-speak-sell-and-shop
- https://newsletter.firstpartycapital.com/p/the-retail-media-land-grab-dpoinsider?s=w
- https://www.adweek.com/agencies/wpp-partners-with-epic-games-to-evolve-metaverse-offer/
- https://www.bcg.com/publications/2022/how-media-is-shaping-retail
- https://theiabm.org/new-ad-technologies-heighten-the-appeal-of-ctv-led-programming/
- https://www.ben-evans.com/benedictevans/2022/3/18/unbundling-advertising
- https://www.vplayed.com/blog/how-to-monetize-live-stream-with-ppv/
People mentioned
- Ratko Vidakovic
- Gaurav Gandhi, Amazon
- Sandeep Bhushan
Brands Mentioned
- Nestle
- Hotstar
- ATS Madrid
- Metaverse