Welcome to Recession-Proof - a podcast by Ramp. Join us for in-depth, thought-provoking conversations with finance leaders, executives, and investors on the current state of the market and what this means for your business through 2022 and beyond. Hosted by Alex Song, VP of Finance & Capital Markets and Kimia Hamidi, Head of Savings at Ramp.
In the final episode of season two of the Recession-Proof podcast, Alex and Kimia discuss the most impactful insights from previous episodes with Sam Mallikarjunan of OneScreen.ai, Geoffrey Woo of Anti Fund Investment Fund, Dan Chen of Deltec, Anup Singh of Illumio, Keith Masuda of Modern Treasury, Liz Christo of Stage 2 Capital, Kelly Battles of DataStax, and Ken Suchoski of Autonomous Research.
Each of them share advice on how to overcome the challenges of the current state of the market, prioritize investments, and grow your business through the end of 2022 and the start of 2023.
Here are a few highlights, check out the full episode for the rest…
Why Sam Mallikarjunan, Co-founder and Chief Executive Officer of OneScreen.ai emphasizes the importance of connecting the finance and marketing functions
“I will say there is an adversarial relationship between finance and basically every other part of the company. But to treat the finance team and the finance leadership as if it's an adversarial relationship or to not actually proactively reach out to them, to me, that therefore has always been like, you're yelling at the person who's sitting in the top of the ship's sails being like, Hey, there's an iceberg up ahead, or, Hey, there's land over there that's just like filled with random gold. Why are we ignoring it? And we're not creating clear lines of communication in alignment with a partner whose objectives are fundamentally aligned with our own.”
Geoffrey Woo, Co-founder and Partner of Anti Fund Investment Fund explains why attention is more valuable than capital
“We all have 24 hours in a day times 8 billion people. That is the max limit of attention that exists in this world. You can print money, do weird financial engineering with money, but literally, the max attention cap of humanity is some 8 billion times 24 hours a day. Anything that can wield attention, I think, is going to be increasingly powerful over time.”
How Kelly Battles, a Board Member and Audit Committee Chair for DataStax, Arista Networks, and Genesys thinks you can become a more well-rounded finance professional by…
“Get on a board if you can, even as a full-time executive, because it makes you a better executive. When you're a full-time exec, especially in an intense startup or private company scaling company, you can get tunnel vision. And I think having another company and seeing from a bird's eye view what they're going through gives you perspective, context, and learnings, and you start building your pattern recognition.”
Learn more about our season two guests:
Check out the full transcript here.
For more episodes from Recession-Proof, check us out on Apple Podcasts, Spotify, and our RSS or your favorite podcast player. Instructions on how to follow, rate, and review Recession-Proof are here.
Ken Suchoski joins Alex Song on Recession-Proof this week to discuss the impact of inflation, which types of businesses will thrive in this environment and what your management team should be doing now.
Ken is the Equity Research Analyst at Autonomous Research, where he collaborates with companies like Visa, Mastercard, PayPal, Global Payments, Bill.com, FleetCor, WEX, nCino, and Western Union. Before Autonomous Research, Ken served as a Research Analyst for First Eagle Investments and Janney Montgomery Scott.
Ken and Alex discuss:
Key takeaways
Learn more about Ken:
Episode resources:
Check out the full transcript here.
For more episodes from Recession-Proof, check us out on Apple Podcasts, Spotify, and our RSS or your favorite podcast player.
Instructions on how to follow, rate, and review Recession-Proof are here.
Kelly Battles joins Alex Song on Recession-Proof this week to discuss how exceptional finance leaders help their executive team make the best decisions to increase the likelihood of growth during a recession.
Kelly is currently a Board Member and Audit Committee Chair for DataStax, Arista Networks, Genesys, Alpha Medical, Clari, and Plex. Kelly has a thirty-plus-year career in finance through various leadership roles at companies like Quora, Bracket Computing, Wikimedia Foundation, Host Analytics, IronPort Systems, and HP.
Kelly and Alex discuss:
Key takeaways
Learn more about Kelly:
Episode resources:
For more episodes from Recession-Proof, check us out on Apple Podcasts, Spotify, and our RSS or your favorite podcast player.
Instructions on how to follow, rate, and review Recession-Proof are here.
Stage 2 Capital Partner Liz Christo joins Kimia Hamidi on Recession-Proof this week to share why she sees the economic downturn as an opportunity for businesses to optimize their go-to-market strategy. Liz has 14 years experience in sales, and has recently transitioned to angel investor, partner, and GTM advisor for multiple start-ups such as Gradient Works, QuotaPath, Gappify, Writer, and Vergo.
Liz and Kimia discuss:
Key takeaways
“I always think people should be experimenting. But it's a question and trade-off of resources. So the companies stop thinking about growth at all costs. And so you're doing the work first to understand what basis you have? What are these proven routes to revenue? How can we exploit them? And then any incremental time, resources, energy, and money you have can be pointed at experimentation”
“The great thing about salespeople is they do what you pay them to do. The terrible thing about salespeople is they do what you pay them to do. And so, if you put it in that context, your compensation plan can drive a lot of behavioral change”
“When I think about the first sales hire, the first go-to-market hire, it's a mix of things. But we often look for somebody who can play a little bit of everything. They need to be able to do some prospecting, they need to be able to close new business, do a little bit of the CS work, they might do a little bit of that early process building the very early stuff. It needs to be somebody who's a bit of a jack-of-all-trades”
Learn more about Liz:
Episode resources:
Check out the full transcript here.
For more episodes from Recession-Proof, check us out on Apple Podcasts, Spotify, and our RSS or your favorite podcast player.
Instructions on how to follow, rate, and review Recession-Proof are here.
Modern Treasury’s VP of Finance Keith Masuda joins Alex Song on Recession-Proof this week to share how to build a financial team of a high growth SaaS business, during a downturn. Keith has extensive experience from 18 years in finance positions at companies such as Sqreen, Segment, Palo Alto Networks, and Host Analytics.
They discuss:
Key takeaways
“There's some level of education you need to do with the employee base so that they know what is going on in the business. For example, every single month or once a month, I present the financial metrics. But I try to dive into a topic or two about the metrics”
“What we are thinking about now is making sure we are hiring carefully. And we are still investing, but in the right ways, closing down investments when they don't make sense anymore and investing in new areas where we think there's some promise. We are more cognizant of the spending and hiring now that we're in the mid to late 2022”
“We are more careful about headcount and where we are spending our cash. We are also trying to look a little bit more at efficiency metrics and make sure that whatever investments we make will return either on improving the product, maintaining the product, or driving revenue growth”
“I try to look for the best possible people for the company. Everybody is always trying to find the best people or the A players. No one wants to hire a C player. And there are many A players who are perfect for an early stage and some who are perfect for a large public company. So I try to find A players who are good for my company and my stage”
Learn more about Keith:
For more episodes of Recession-Proof, check us out on Apple Podcasts, Google Podcasts, Spotify or add our RSS feed to your favorite podcast player!
Instructions on how to follow, rate, and review Recession-Proof are here.
Illumio’s CFO Anup Singh chats with Alex Song on the podcast this week about strategies for finance leaders to manage their business efficiently during market volatility, IPOs, and M&As.
His insights come from the leadership positions he’s held at a wide range of companies, including Anaplan, Nimble Storage, Clearwell Systems, Warranty Corporation of America, and others. Notably, Anup led the $410m sale of Clearwell Systems to Symantec and the $1.4bn sale of Nimble Storage to HP.
Key takeaways
“The IPO is a transaction. It is just a milestone along the journey of growing and building a business, which is the most important thing. I guess employees and executives should consider that, sure, you go to bed the night before the IPO, but as a private company, you wake up the next day, and you become a public company, and you're trading your stock every day. But that's when the hard work really starts”
“You should never try to build and manage a company for sale. Ideally, your company should be acquired. It shouldn't be sold. And there's a distinctive difference between these two. You can smoothen that process by managing best-in-class operations, just having a clean house and clean shop, and ensuring that your audits are clean too”
Learn more about Anup:
For more episodes from Recession-Proof, check us out on Apple Podcasts, Spotify, and our RSS or your favorite podcast player.
Instructions on how to follow, rate, and review Recession-Proof are here.
Dan was an analyst at both Morgan Stanley and Goldman Sachs during the dotcom crash where he provided M&A and corporate finance advisory for banks and fintech startups. Then during the GFC, Dan was a VP at Morgan Stanley where, amongst other activities, he analyzed principal investment opportunities, including asset pools backed by consumer credit and auto loans.
Dan and Alex discuss:
Learn more about Dan and Deltec:
We've condensed some of the major themes from the conversation and summarized them below.
What Dan learned from navigating through three financial crises
“The central element of a crisis or recession is a moment where uncertainty creates a wide dispersion between what people view as the state of the present and the likely states of the future. And they all distill back to a challenge to market-held or core beliefs on how things work”
On how financial leaders should manage market cycles
“Good times build bad habits and bad times build good character. When things are great, it's hard to think about the practices, the processes, the things that aren't maybe geared the way they should because they get papered over by the fact that everything seems fine. When things go bad, you sometimes go the opposite way. Things get thrown out because you're just so concerned about survival. So I think that, maybe, it's a little bit of stoic philosophy, but the goal is to be somewhere between both extremes at all times”
Dan’s thoughts on speed vs agility
“When things are great, it's about speed. When things are challenging or you're experiencing something new, it's all about agility. I think uncertainty, downturns force you to be agile. Things like remote work, hybrid work, or return to the office require a lot of agility for managers and staff as well”
Check out the full transcript here.
For more episodes of Recession-Proof, check us out on Apple Podcasts, Google Podcasts, Spotify or add our RSS feed to your favorite podcast player!
Instructions on how to follow, rate, and review Recession-Proof are here.
What do WhatsApp, Groupon and Uber have in common?
They all started during the 08/09 recession.
Geoffrey Woo, Co-founder and Partner of Anti Fund Investment Fund, believes a great business doesn’t need perfect economic conditions to launch: “it all starts with a core problem that you solve for your ideal customer.”
In this episode of Recession-Proof, Geoffrey shares his fundamental startup principles that every entrepreneur should learn and how business owners can create an appealing narrative that will grab people's attention.
In this episode, Geoffrey and Kimia discuss:
Focusing on business essentials
An early-stage business operator should not bother with macro. It's impossible to track all market changes and come up with precise scenarios for each outcome. Better to focus on building a product people want and getting your first customers. Also, make sure you offer a product or service that is better and or cheaper than anyone else in the market.
“Just focus on making something people want and just focus on the fundamentals”
Create your narrative
Your product might be a game-changer. But if you don’t choose the right market and tell a story that will appeal to the emotions of your ideal customer, you won’t grow. Find the core narrative of your business that you want to share with the world and use tools to help you amplify and disseminate that message in the most efficient way possible.
“The core of marketing is just a scale of positive word of mouth”
Grabbing attention
All companies need two basic resources to grow: capital and attention. You could theoretically raise an endless amount of capital. But attention is scarce. The max attention cap of humanity is around 8 billion people, 24 hours a day. So anything that can wield attention is increasingly powerful.
“You want your customers to pull products from you versus you pushing products towards them”
Check out the full transcript here.
For more episodes of Recession-Proof, check us out on Apple Podcasts, Google Podcasts, Spotify or add our RSS feed to your favorite podcast player!
Instructions on how to follow, rate, and review Recession-Proof are here.
Sam Mallikarjunan, Co-founder and Chief Executive Officer of OneScreen.ai, believes that in 2022, it is more important than ever for startups to be prudent about their marketing spend if they want to grow over the long term.
In this episode of Recession-Proof, Sam shares the power of out-of-home advertising, what you should do with your marketing budget as interest rates rise, and why every business should develop cross-functional alignment between finance, marketing, sales, and operations.
In this episode, Sam and Alex discuss:
Out-of-home advertising opportunities
OneScreen.ai focuses on out-of-home advertising, a type of advertising that focuses on visual advertising seen outside of the home, such as on billboards, benches, bus shelters, etc. Though it's more complex than digital marketing, Sam notes that out-of-home has enormous potential and is extremely popular among new crypto, FinTech, and direct-to-consumer companies.
“There's this assumption that anything that's not internet-based eventually is going to die or it's not worth spending time on. In reality, the real world is significantly more complicated”.
Adapting your marketing budget
Market dynamics are changing, inflation has resulted in soaring costs, and many companies are struggling. To tackle the challenge of operating in uncertain market conditions, it’s necessary to adapt to a new normal.
“The best weather to fight in is terrible weather”.
Adapting to higher interest rates
The pandemic resulted in many companies recalibrating their finances, through measures such as cost-cutting and reforecasting. But Sam believes many of these changes could have been prevented.
“Many people used 2020 as an excuse to forget that we are professionals and have financial operational discipline, and should know what we're doing”.
For more episodes from Recession-Proof, check us out on Apple Podcasts, Spotify, and our RSS or your favorite podcast player!
Instructions on how to follow, rate, and review Recession-Proof are here.
Season 1 of our podcast here at Ramp was filled with conversations, controversial opinions, and practical takeaways from leading finance professionals.
We learnt a lot and judging by the feedback we received, you did too.
And now, we’re back!
But with a twist…
Season 2 is called Recession-Proof.
In each episode, Alex, VP of Finance & Capital Markets and Kimia, Head of Savings at Ramp host thought-provoking conversations with finance leaders, executives, and investors on the current state of the market and what this means for your business through 2022 and beyond.
Onto our first episode...
The macro trends of 2022 are putting tremendous pressure on businesses and more specifically, financial leaders. Higher inflation, lower investment, and budget cuts suggest that we may be heading toward a recession if we are not within one already.
Instead of raising capital and driving growth, many are starting to rethink their strategy to increase operational efficiency and expense reduction. Recession-Proof co-hosts Kimia Hamidi, Head of Savings at Ramp and Alex Song, VP of Finance & Capital Markets, join us today to discuss how to save cash, control expenses, and still focus on growth, despite economic headwinds.
In this episode, Kimia and Alex discuss:
Learn more about Alex & Kimia:
Listen to hear key takeaways from finance leaders on selecting the right tools, hiring for scale, and how to prioritize strategic initiatives.
Time Stamps:
1:00: Patti Kangwankij of Stripe on hiring for diversity of experience
1:49 Patti Kangwankij of Stripe on hiring leaders early
3:14 Artem Mashkov of SwagUp’s approach of people over product
5:16 Scott Orn of Kruze Consulting on prioritizing clients over systems
6:57 Jonah Remz of Capchase on the transition from Quickbooks to Netsuite
8:15 Jonah Remz on upscaling Capchase’s abilities in the FP&A space
9:34 Aron Susman of Ro on creating a culture of trust
11:19 Tom Egan of DivvyHomes on his career transition
12:06 Tom Egan on the importance of hiring for complimentary skills
13:46 Jeannie de Guzman of 1Password talks hiring for resilience
Mosaic co-founder Joe Garafalo speaks with Ramp's Head of Finance Alex Song about optimizing the modern finance stack.
Timestamps:
2:22 The genesis of Mosaic
5:21 Transitioning from old school tools to modern tech
8:29 Using content to drive sales
10:29 Where spreadsheets fall short
11:14 Mosaic’s target persona
13:01 How financial models drive more impactful business conversations
14:55 How Mosaic meets the challenge of servicing international customers
17:59 Why a controller should be your first finance hire
22:08 On the tools that help Mosaic succeed
26:19 What investor trends mean for companies
29:13 Why Mosaic keeps their pricing accessible and their tool visible
Aron Susman of Ro speaks with host Alex Song about the power of vulnerability and why he doesn't think an MBA is vital for advancing in finance.
Time Stamps:
1:17 The origins of Ro
5:16 How healthcare has evolved from an in person to online/at home experience
7:51 Aron on the real mandate of a CFO
19:25 The power of simplified communication
22:17 The benefits of remote work
25:22 Aron on asking for help, especially in leadership roles
26:17 Learning and growing from failure and mistakes
30:20 Empathy in the workplace
33:20 Implicit versus explicit costs
35:46 Aron on the growing into the role of a CFO and why your MBA isn’t the only path
38:58 How Aron is combating market volatility and current headwinds
39:56 On growing smarter not faster
43:36 How Covid grew Ro’s business and the acceptance on tele-medicine
Mary Liu speaks to Alex Song about why Applied Intuition believes in working from the office 5x/week and why you should fundraise when you're in a position of power.
Time stamps:
Mary’s journey from capital markets to Applied Intuition: 1:15
About Applied Intuition: 3:04
Applied Intuition’s milestones: 6:15
What it was like to join as the first finance hire: 8:16
How Mary’s team is successful with only two people: 10:36
Which functions Mary thinks can be outsourced: 13:57
Key hires she plans to make in the near future: 17:45
What’s in Applied Intuition’s toolkit: 20:18
Applied Intuition’s back to office policy: 24:40
The real reason some companies fail: 29:31
What’s currently top of mind for Mary: 34:24
Why she believes everyone is a recruiter: 38:01
Josh Reeves speaks to Alex Song about supply chain snarls and how he's rethinking his inventory process.
Show notes
Similarities between technology and business: 1:50
Walther Farms’ typical customer: 5:06
Doing finance/accounting for a farm vs other industries: 7:21
Why agriculture has been hit especially hard by supply chain issues: 9:18
How Josh protects his business against inflation: 11:39
How his team has reconsidered inventory in the last few years: 12:12
The advantage of diverse locations: 13:46
How Josh’s finance team is organized: 15:49
The systems that his team depends on: 19:15
The average breakdown of his finance team’s responsibilities: 22:41
Why Josh is excited about the future of regenerative ag: 25:44
Alex speaks with Patti Kangwankij about how she successfully transitioned from investment banking to a SaaS rocketship and how she manages to think long-term while working in such a fast-paced environment.
Time stamps:
Patti’s journey from corporate finance/M&A to Stripe: 0:51
How her operational cadence changed moving from JP Morgan to Stripe: 7:37
The early days of Stripe’s finance team: 10:33
How a focus on diversity can benefit your team: 16:35
Patti’s day-to-day responsibilities: 20:41
Patti’s thoughts on product finance: 22:56
How her team engages in long-term planning: 28:36
Some of her favorite vendors and software: 33:20
Stripe’s focus this year: 37:16
Alex speaks with Artem Mashkov about how he’s structured his finance team and why he places a high priority on FinOps.
Time stamps:
How SwagUp is funded: 4:58
Artem’s background: 5:59
How his first business survived two recessions and COVID-19: 7:27
Why being fully remote puts all employees on equal footing: 13:02
How SwagUp’s finance team is structured: 15:46
Artem’s view of the FinOps landscape: 17:13
Why efficiency in FinOps is so important: 18:38
How his team has been able to grow with Ramp: 28:05
The importance of financial education for employees: 31:01
Why the employee is always right: 35:00
Alex speaks with Tom Egan, CFO and Head of Capital Markets at DivvyHomes, about how he built out his finance team and how he's managing their FinOps function.
Time Stamps:
Tom’s journey to Divvy: 1:22
How DivvyHomes works, and the user journey: 6:02
Where DivvyHomes operates: 9:58
How Tom built out the finance function: 11:06
How the finance team operates today: 16:11
What Tom spends most of his time on today: 20:50
How DivvyHomes manages its FinOps: 23:22
How Tom’s team handles LLCs: 26:58
Potential areas of improvement: 31:18
The value of starting your audit early: 34:18
Whether call options are accounted for on their balance sheets: 36:26
Alex speaks with Scott Orn about the importance of truly valuing your own systems and the most critical skill for a founder to have.
Time Stamps:
Scott’s journey to Kruze: 2:09
Kruze’s product lines: 5:12
Kruze’s typical client profile: 7:07
When Scott and Vanessa finally brought in a CFO internally: 10:01
The most important thing for a founder to do well: 13:11
Why legacy cards aren’t the right fit for founders: 16:16
Big 4 vs regional firm audits: 21:33
Scope creep in audits: 26:16
How Kruze handles a decentralized workforce: 28:42
Scott’s thoughts on crypto accounting: 34:06
Why you shouldn’t manage your company on a day to day basis: 38:37
Alex speaks with Patrick Corker about how he scaled his team during a pandemic and Circle's upcoming strategic initiatives.
Time Stamps:
4:30: How Circle’s finance team has evolved
6:47: Patrick’s day to day responsibilities
9:00: Circle’s major strategic initiatives
13:08: How Circle adapted to challenges caused by the pandemic
17:53: The activity Patrick wishes he could spend more time on
23:14: The value of encouraging employees to ask questions
26:01: The importance of educating your auditors
28:50: Crypto accounting pitfalls to avoid
31:00: How Patrick views internal hiring vs outsourcing
Alex speaks with Jonah Remz about how he’s scaling his team and expanding internationally.
Highlights of this episode include:
Jonah’s journey to Capchase (3:46)
How Jonah scaled his team (7:04)
Capchase’s biggest challenges (15:44)
How Jonah views expense policies (19:23)
Tools that help power his team’s finance operations (21:22)
Strategies for tackling budgets (25:48)
How Jonah is thinking about international expansion (27:52)
Ways that Capchase manages their extra capital (29:04)
How Jonah prioritizes extra time (31:01)
Alex speaks with Jeannie De Guzman about how she's building her team's finance automation roadmap to help reduce time wasted on manual tasks.
Highlights of this episode include:
Rules of thumb when dealing with selling to businesses versus consumers (4:54)
How Jeannie became CFO (7:08)
How 1Password built its finance team from the ground up (11:26)
What their FinOps team is currently responsible for: (20:16)
Bottlenecks that they’re experiencing (23:03)
When it makes sense to outsource work (27:46)
How the 1Password team is viewing real estate (30:14)
What it was like to be CFO was like during their latest funding $620 million Series C round (33:22)
Coming soon: FinOps Today, the new podcast from Ramp, where you’ll get insights from some of the most innovative finance leaders around.