Legends of the Brand: Recent Episodes
Phil Gordon
A look at the people behind the brands; the characters, stories and insights that combine to make up the personality of many of the brands we know.
Last year I had the fantastic opportunity to interview the Legend -Glen Plake. Taking some inspiration I thought, why not grab some highlights of the podcast and put it to some music. So that's what this is.A small edit & remix of some quotes from our conversation.The goal, is to help share Glen's enthusiasm, expertise and passion for all things skiing in this small edit.Hope you enjoy.
Join us in Part 2 as we delve beyond the gates and racing lines, exploring Lesley's journey alongside Mike Jardine and Rare Management. Lesley lives and breathes for the outdoors, her infectious joy is as exhilarating as any downhill rush. Picture her slicing through untracked snow, conquering mountain bike trails, or simply soaking in the crisp Scottish air – with a smile as wide as the Highland panorama. In this episode too, I share a quote from an online source here is the Quote and Photo source:In this photo print, we are transported back to the exhilarating atmosphere of the 1987 FIS World Ski Championships held at Crans Montana. The focus is on Lesley Beck, a remarkable British skier who left an indelible mark on the world stage. With her determined gaze and poised stance, she epitomizes grace and strength as she navigates through the challenging slalom course. Lesley Beck's impressive career reached its pinnacle when she proudly represented Great Britain in the Winter Olympics at Sarajevo in 1984. This photograph captures her unwavering dedication and passion for skiing, showcasing her commitment to pushing boundaries and achieving greatness. The image itself is a testament to Colorsport's exceptional ability to freeze moments of sporting excellence in time. Stewart Fraser skillfully captures every detail - from the snowflakes gently falling around Lesley Beck to the intensity etched on her face - transporting viewers right into that thrilling competition. This print serves as a powerful reminder of not only Lesley Beck's incredible talent but also of all athletes who have dedicated their lives to their sport. It encapsulates both determination and inspiration, inviting us to relive those unforgettable moments where dreams were pursued fearlessly on snowy slopes.https://www.mediastorehouse.co.uk/colorsport-images/skiing/lesley-beck-1987-fis-world-ski-championships-7848059.html
A life shaped by snowy slopes and Scottish spirit, Lesley Beck isn't your average athlete. This effervescent adventurer carved her name in ski history as a one of the youngest female slalom competitors at the 1984 and 1988 Winter Olympics and beyond - tackling the slopes with the tenacity of a Highland beast.But Lesley isn't just about ski racing, though we talk about her origins, progression and development - we also look at her journey with Mike Jardine and Rare Management. With successes like brining the World Mountian Biking Championships to Fort William, Scotland, Lesley’s story goes beyond gates and racing line.Lesley lives and breathes for the enchantment of the outdoors. Whether skiing fresh snow, conquering a mountain bike trail, or simply soaking in the crisp Scottish air, her contagious joy for life is as exhilarating as any downhill rush.Listen in as we peel back the layers on Lesley's life, from navigating the adrenaline rush of Olympic competition to the satisfaction of building world-class sporting events in Scotland. Get ready for a whole lot of Scottish spirit!
Part 2In part 2 of our conversation we go deeper with Tim Sweeney into his book "Yank Down Under: A Drink and a Look Around Australia" - and he shares some his favourite parts of the book as well as who it’s for. We also take some time to find out who Tim thinks is a Legend,… and ask what would George think!!! In this the 76th year of the company, what would George Salomon think of the organisation today.You can find out more about Tim and his book at https://www.timsweeneylive.com/ and make sure you follow Tim, on Salomon TV and his stories on Instagram; https://www.instagram.com/tesweens/Connect with Tim on LinkedIn: https://www.linkedin.com/in/timsweeney/
Part 1
Sports, travel and writing have been consistent themes for Tim Sweeney, even from his early days growing up in Massachusetts where he was a hoops and baseball guy. Tim was got into writing from an early age and found inspiration in the sports coverage from the journalists in news papers like the Boston Globe. He’s had the chance to expand his writing and his passion for communication by doing some great internships at newspapers and even worked a stint in sports radio.
After having some amazing opportunities and working for brands like Callaway Golf, Tim landed at Salomon as their Head of Global Communications and Brand Narrative where he is today.
At Salomon, Tim oversees PR, hosts branded YouTube videos, pens scripts and more as part of their brand narrative strategy.
He discussed some of Salomon's brand campaigns and helps bring humour to heavy topics as well as highlighting innovative new products they've launched like the Salomon Index - the first recyclable runner
Before coming to Salomon Tim, spent 3 years living down under in Australia with Callaway Golf which sparked the idea for his latest book; "Yank Down Under: A Drink and a Look Around Australia" where he shares fun & light hearted tales of adventures from his time in Aus. It's written with keen wit and humour inspired by authors like Bill Bryson - it's a combination of travel guide and story telling.
You can find out more about the book here: https://www.timsweeneylive.com/ where you can order it.
Make sure to follow Tim and his adventures:
https://www.instagram.com/tesweens/
https://www.linkedin.com/in/timsweeney/
Part 2 of our conversation with James Gambrill Managing Director of the Ski Club of Great Britain this week.
We dive deep into the history of the club's origins in Part 2 - which was founded in Cafe Royal in 1903 by 12 founding members,.. or was it 14???
In the 120 year history, the club has had to adapt and change with the times & trends and we hear about how they are adapting and bringing more value to members each year & some of these benefits membership has. James explains some of the cool membership benefits rolling out this year that could have value for skiing on both sides of the pond!
James also lets us in on the resort that is on his Bucket list (only a 9 hour drive from where he'll be staying later this year) but a place he's yet to find anyone who's skied there!!!!
Of course we also ask our signature questions to round out the episode - which help give a bit flavour and additional depth to our guest.
Should you want to find out more about the memberships benefits or get involved with one of their many trips - check them out on all the socials.
Linked In - James Gambrill https://www.linkedin.com/in/jamesgambrill/
Facebook: https://www.facebook.com/TheSkiClub
Instagram: https://www.instagram.com/skiclubgb/
YouTube: Ski Club of Great Britain - YouTube
X: http://www.twitter.com/theskiclub
Ski Club of Great Britain Managing Director James Gambrill kicks off season 4 of the Legends of the Brand podcast.
In part 1 we learn about the orgins of the Club which this year celebreates 120 years, and has been around, pretty much since the start of the modern skiing era. From ski trips around the globe , discin the alps and meet up's in London - the Ski Club looks to build an inclusive organisation for those who share a similar passion of enjoying the mountains and share a love of skiing.
In our conversation, James sheds some light on the workings of the club, some of the trips on offer as well as his own love of the mountains.
if you want to find out more about the memberships benefits or get involved with one of their many trips - check them out on all the socials.
Linked In - James Gambrill https://www.linkedin.com/in/jamesgambrill/
Facebook: https://www.facebook.com/TheSkiClub
Instagram: https://www.instagram.com/skiclubgb/
YouTube: Ski Club of Great Britain - YouTube
X: http://www.twitter.com/theskiclub
In this episode we go deeper in to the conversation about INTERSKI 2023 with Team Manager and Head of Product and International relations - Jas Bruce from BASI. Jas lets us in as to who the 12 members are of the team covering Alpine, Snowboard, Telemark, Cross Country and Adaptive skiing. We also hear about some of the presentations that the British team will deliver and the themes they will cover.
If you have been involved in the world of Snowsport Instruction, then Inteski and the conversations around the event are always interesting and offer additional insights to how various organisations around the globe approach the process of snow sport instruction to allow for students to achieve success.
Many thanks to HEAD UK who are key sponsors for the BASI team. Find out more at HEAD.com. #ChasingBetter
Follow BASI on IG @basi_inst to see what the organisation and team are up to.
Every 4 years, snow sport nations from around the globe come together to discuss and show the various ways of achieving success with guests and customers when it come to ski and snow sport instruction. This year, 2023, BASI, headed by Team Manager Jas Bruce are going to Levi Finland to showcase how the British Teaching system & methodology works and can be applied on todays ski slopes.
I had the chance to spend time speaking with Jas Bruce before he and the team head off to Levi, and in part one we learn about his journey through snow sport and he sheds light as to what INTERSKI is. We go into greater depth as to what the team will be talking about at the event in part two, but for now we can learn more about BASI and Jas who is Head of Product and International relations.
Many thanks to HEAD UK who are key sponsors for the BASI team. Find out more at HEAD.com. #ChasingBetter
Follow BASI on IG @basi_inst to see what the organisation and team are up to.
In part two of our conversation with Mike, we finish off speaking about the Salomon 1080 story – but it leads nicely into the conversation about the formation Switchback Entertainment ( his production company), and his work with Salomon Japan & the start of Salomon Freeski TV, now known as Salomon TV.
“How can we shake up the Traditional Ski Movie Model??” - Short form action & online – which was in 2007; yet again challenging conventions and this time the way we consume certain types of media. http://tv.salomon.com
We also talk with about Mike about his work with POW (Protect Our Winters) Canada which is something he is also very passionate about having spent so much time in the mountains and seeing first-hand the changes in snowpack.
As the Chair of POW Canada, he shares his role in the organisation as well the vision and philosophy behind it.
"Protect Our Winters Canada is a passionate community of enthusiasts, professional athletes and industry brands uniting the outdoor community to advocate for policy solutions to climate change. We believe our love of adventure in nature demands our participation in the fight to save and protect it" - www.protectourwinters.ca
If you want to learn more about Protect Our Winters and get involved; find your country and sign up at www.protectourwinters.org
Find out more about Mike by following:
IG @Mikedski
Twitter: @MikeDski
Check out his work at Switchback: www.switchbackentertainment.com
Follow Protect Our Winters Canada:
@protectourwinterscanada
www.protectourwinters.ca
Check our Salomon TV:
http://tv.salomon.com
This week we speak with Mike Douglas who is widely regarded as the 'Godfather' of Free-skiing, as he has helped influence and shape the sport of skiing over his many years.
In this two part episode, part one we look at his early days of skiing, how he got involved with the sport an begin to dive into development story of the Iconic Salomon 1080 ski.
In today's inter connected world we perhaps take for granted that how simple it is get in touch with people; so bringing a new concept and product to market was a much greater challenge. After approaching all the big brands and names... it was Salomon who could see the vision of what Mike and the Team had conceived.
Mike also is passionate about the outdoors & the environment being the Chair of POW Canada, ( Protect Our Winters), and is an accomplished Director/ Producer and Film Maker for Switchback Entertainment. Lots going on and we cover that in part 2.
Find out more about Mike by following:
IG @Mikedski
Twitter: @MikeDski
Check out his work at Switchback:http://www.switchbackentertainment.com
Follow Protect Our Winters Canada:
@protectourwinterscanadawww.protectourwinters.caCheck our Salomon TV:
https://www.youtube.com/@SalomonTV/featured
In part 2 of our conversation; Glen goes deep on the topic of ski boot construction and we talk about his views on how boots should be categorised.
We also talk about the charity he set up and the work he is doing in Nepal in helping the local people learn the skills of skiing and ski teaching; which will help them move around the mountains easier and safer.
We chat about Monoskiing, and his love of Cheese & coffee and where he would love to go skiing with HIS idol.
You can find out more about Glen on his IG page:@glenplake
Make sure you check out the amazing brands Glen works with:
Elan Skis: www.elanskis.com
https://elanskis.com/eu/dealers
@elanskis
Roxa Ski Boots: www.roxa.com
@roxa_italian_skiboots
https://www.roxa.com/dealers/
Leki Poles
www.leki.com
@lekiusa
Mammoth Mountian; www.mammothmountain.com
@mammothmountian
Want to connect with us? - Drop a line- Info@legendsofthebrand.com
In this weeks podcast; we have the legend that is - Glen Plake. Such a privilege and honour not only to meet Glen, but for him to share his time and insights.
In part 1 of our two part conversation, we talk about such things as how to ski moguls, his views on a ski area vs a ski resort why he loves Chamonix to name just a few of the many topics!
Glen brings so much warmth and fun to the conversation, and exudes such enthusiasm for the sport of skiing that time just flew by when speaking with him.
You can find out more about Glen on his IG page:@glenplake
Make sure you check out the amazing brands Glen works with:
Elan Skis: www.elanskis.com
https://elanskis.com/eu/dealers
@elanskis
Roxa Ski Boots: www.roxa.com
@roxa_italian_skiboots
https://www.roxa.com/dealers/
Leki Poles
www.leki.com
@lekiusa
Mammoth Mountian; www.mammothmountain.com
@mammothmountian
Discover the Convenience of Customized Boot Fitting with Jen Ashton from Hike and Ride!
Join us in Part 2 of our exclusive chat with Jen as she takes you on a journey of a new way to buy ski boots straight from her mobile store. Say goodbye to the stress of traveling to the store and hello to a bespoke, personalized experience right at your doorstep.
With Jen's expertise and commitment to providing top-notch service, you'll have everything you need for a perfect ski trip - without leaving the comfort of your home!
Make to "like" and "share" this episode, you'll be entered to win a £50 voucher for Hike and Ride. (The more you share the more opportunities there are to win!)
Find out more at:
Hikeandride.co.uk
07719 315301
Follow on IG @hikeandriduk
Hike and Ride was founded by Jen Ashton after spending seasons in the alps and years in frontline retail; she felt that the time had come to bring customers a new opportunity when it comes to ski boot fitting and snow sports hardware.
Why travel to the store - when the store can come to you. Groceries, packages & food all get delivered to your front door - why not bring the ski shop to you too??
But building a mobile ski boot lab with all the tools and power needed to fit custom ski boots and footwear was not a simple task let alone changing the way people buy these types of products.
Listen as in Part 1, Jen shares with us her retail journey and the experiences that led up to the creation of Hike and Ride.
Make sure you Like and share these episodes for your chance to win a £50 voucher to use at Hike and Ride.
Find out more about the products at:
www.Hikeandride.co.uk
07719315301
Follow on IG@ hikeandrideuk
In part 2 of our conversation, Konrad shares with us his other passion - Photography.
From Argentina & Japan, to Kamchatka & Antarctica - travelling the world Konrad has had the opportunity to capture amazing moments of light, nature and people through the lens of the camera. Listen as he shares with us how he discovered the power of Black and White photography.
If you want to see his work, visit
https://www.konradbartelski.photography
Wimbledon Fine Art, London wimbedonfineart.com
The Hancock Gallery, Newcastle upon Tyne hancockgallery.com
Taunus Foto Galerie, Bad Homburg, Germany taunusfotogallerie.com
We also discuss the work Konrad does as the President of the BackUp Trust, who are transforming lives after spinal cord injury. Please take a moment to look at the work this great charity is doing.
https://www.backuptrust.org.uk
On December 13th 1981, Konrad Bartelski put British Ski racing on the map by finishing second place, just 0.11 seconds behind Erwin Resch which was the highest place won by a Briton in any World Cup race until it was equalled in 2017 by Dave Ryding.
In part 1 of our conversation, we talk about his ski journey, and the day of his now famous race, plus what it was like to train during that era. Konrad also lets us in as to what drove him to seek to achieve this success and how his love for the mountains was spurred on by his father's experiences in Canada.
Not only avid skier - Konrad's other passion is photography, which we dive into more in part two. If you want to see some of his work - check it out with the link below.
https://www.konradbartelski.photography
We also discuss the work Konrad does as the President of the BackUp Trust, who are transforming lives after spinal cord injury. Please take a moment to look at the work this great charity is doing.
https://www.backuptrust.org.uk
In Part 2 of our conversation, we talk about how the Ultimate Ski Congress came about, and Warren talks about each of the world class coaches he has working with him in January 2023.
If you have not done it yet - go back and listen to Part 1 to gain a deeper understanding of the world of teaching and ski instruction through the eyes of Warren Jobbitt.
A true leader in the Snowsport world who has a career spanning 30 years, Warren's diverse experience includes head coach for Interski Team Canada and FIS Level. His industry leading teaching and technical skills has undisputedly defined his reputation as the “top trainer of trainers” in Canada and around the world.
Whether it's individualized instructor training programs for snowschools, personalized training for instructors, mentoring for snowschool directors, group or private training for certification courses, Warren is Internationally known as a leader in developing teaching methodology and ski technique. Instant results with trainees' skiing and teaching, decades of teaching experience at all levels including World Cup Ski Cross athletes.
www.warrenjobbitt.com
xspex
onyone_canada
gearupsportcanmore
coachwarrenjobbitt
weareskiing
FB - facebook.com/wjobbitt
Insta - @warrenjobbitt
With his welcoming smile, warm blue eyes and constant enthuasim for seeing skiers improve; my conversation with Warren Jobbitt was such an honour and pleasure. We chart his journey how he came to the sport and that of teaching. Anyone looking to have a deeper understanding of the world of teaching and ski instruction will really enjoy the insights Warren shares across these 2 Episodes,.. including how the guests and coaches in the Ultimate Ski Congress happening in January 2023!
A true leader in the Snowsport world who has a career spanning 30 years, Warren's diverse experience includes head coach for Interski Team Canada and FIS Level. His industry leading teaching and technical skills has undisputedly defined his reputation as the “top trainer of trainers” in Canada and around the world.
Whether it's individualized instructor training programs for snowschools, personalized training for instructors, mentoring for snowschool directors, group or private training for certification courses, Warren is Internationally known as a leader in developing teaching methodology and ski technique. Instant results with trainees' skiing and teaching, decades of teaching experience at all levels including World Cup Ski Cross athletes.
www.warrenjobbitt.com
xspex
onyone_canada
gearupsportcanmore
coachwarrenjobbitt
weareskiing
FB - facebook.com/wjobbitt
Insta - @warrenjobbitt
Very grateful for having the time and opportunity to speak with Greg Nieuwenhuys - Chairman of the Board for Mammut Sports Group.
2022 is a special birthday for the brand as they Celebrate 160 years - From humble beginnings making rope to today the range of products spans clothing, harnesses, footwear and avalanche safety to name but a few.
We had the chance to talk about his athletic endeavours, his journey in business and we also hear his insights and experience as the Chairman of Mammut Sports about what makes a brand.
A passionate outdoor enthusiast, Greg speaks about the positive impact getting outside and active can have and why it's so important to him.
Find out more about Mammut, their history and their products at Mammut.com
In this, part 2 of our conversation with Mark Taylor - we talk amongst other things, about the innovative way the Tecnica Group are looking to tackle the environmental challenges surrounding ski boots.
We also discuss some of the challenges of the brand over its 83 history, and their successes. Not to mention, what legacy Mark wants to leave!
Find out more about Nordica at Nordica.com and connect on IG @nordicaski
In this episode Mark Taylor from Nordica talks about his story and that of the origins of Nordica; with its origins making leather boots for the Italian Army to innovating many features on today's ski boots which we take for granted.
But they don't just make Boots!
We learn about Mark's adventures in Canada :) and how he came to work for the brand.
Find out more about Nordica at www.nordica.com and connect on Instagram at @nordicaski
In part two of our conversation, Alex and I talked about such things as the R&D legacy of the brand and how they want people to feel when they buy into the brand.
We find out too, of all the categories Alex works with - which one is his favourite to learn about and to train people in.
Find out more about Oakley at Oakley.com and visit them on IG @Oakley
BeWhoYouAre
If you have ever spent time being active, you are bound to have seen someone wearing Oakley products - or even own some yourself!
Many of us know Oakley for their sunglasses - both sporty and stylish; but the range of items they produce crosses apparel, helmets, accessories and now custom products too!
Who better to learn about the roots of the brand and its ethos than Alex Moss Oakley Technical Representative - who specialises in training retailers, not only about the specialist aspects of the various products - but the culture of the brand too.
Alex shares with us how the name of the company came about, his journey along with way and how some of the brand most iconic glasses were made.
Find out more at Oakley.com or visit them on IG @Oakley
I had the chance to catch up with Rachael Westbrook from EcoSki and find out how her past year has been now that the world is getting back to "normal"
The success of the brand continues to grow from strength to strength as more consumers look to reduce their environmental impact when heading to the slopes. Rachael walks us through various options open to customers who really want to make change, from Rental, Pre-Owned, Repair and New - as well as the impact she is having now speaking at various industry events.
If you want to learn more visit www.ecoski.co.uk
In Part two of our conversation - Rob shares with us, part of his back story on his journey to the world of travel writing for some of the best known publications. He also shares his vision as to what he wants his legacy to be as well as his response to who is a Legend.
I've had the pleasure of knowing Rob for a number of years; be it on the slopes, at various events, and industry meetings - Rob distils the passion and excitement of the event and brings it to life on the page.
Rob has worked in the winter sports industry for over 25 years, including as a ski instructor, in ski retail, with tour operators and for the past 10 years, running the PR for Ski and Mountain Press. His knowledge and passion for the industry, as well as contacts across media and destinations is second to none.
You can follow Ski Press here @Skipress or reach out email: info@ski-press.com
In this two part episode we speak with Rob Stewart from Ski Press. With a wealth of experience from writing blogs, speaking on podcasts and doing product reviews - Rob shares with us his journey and involvement in the snow sport industry.
I've had the pleasure of knowing Rob for a number of years; be it on the slopes, at various events, and industry meetings - Rob distils the passion and excitement of the event and brings it to life on the page.
Rob has worked in the winter sports industry for over 25 years, including as a ski instructor, in ski retail, with tour operators and for the past 10 years, running the PR for Ski and Mountain Press. His knowledge and passion for the industry, as well as contacts across media and destinations is second to none.
You can follow Ski Press here @Skipress or reach out email: info@ski-press.com
In this episode we catch up with Floss Cockle from FreeFlo Coaching where we and talk about her past season, her adventures in Norway and looking to the season ahead.
For those who had ski boots on the ground, Floss shares with us what it was like as skiers and travellers started to make plans to come back to the alps.
Not only that - If you want to catch up Floss's Trip to Norway - here is the link for the Top 7 Travel Tips which she learnt from Norway.
https://youtu.be/lqNl3UqLXbU
You can find out more about FreeFlo Coaching by visiting www.freefloski.com and look to get ready for your ski adventure!
In this weeks Episode I chat with Ollie Denton - Digital Marketing Manager for Salomon - and he tells us not only about his own personal journey, but we have a great talk about the Salomon Festival which will be happening Sept 10th and 11th 2022.
With Camping, Live Music, Trail Running Races, Prize Money, Workshops and more the Salomon Festival is set to be one of the top events in the trail running calendar - and the great thing is Ollie walks us through the festival and the vision of what he wants to share with others - because he is one of the key organisers.
Make sure you tune in, like and share this episode to in with a chance to win a Pair of Tickets to the Festival!
You can find out more about the festival here: www.salomonfestival.co.uk
Freddy Hoare caught my attention earlier this year with his slick promotional posts talking about his new brand SQI ( pronounced SKI). With enthusiasm and vision he and his team have drawn some very well deserved attention to a jacket design that easily transitions from Slopes - Streets to Sports.
Make sure you check out not only the fantastic work that Freddy and the SQI are doing (@wearesqi www.wearesqi.com) But also check out the other brands SQI are working with: Arrow Town Drinks - @arrowtowndrinks arrowtowndrinks.co.uk
My Boonies - @myboonies www.myboonies.com
We Are SQI, a UK based start-up here to blur the lines between skiwear, streetwear and sportswear. We’re on a mission to reimagine the boundaries of a ski brand, and our debut collection of limited edition multi-functional winter sports jackets suitable for everything from piste-to-pavement launched in 2021. SQI jackets are unisex, made from recycled plastic bottles and can be purchased with wireless phone charging technology. Our jackets have been designed to protect you from the worst weather around, and optimised to make a stylish fashion statement whether you’re on the slopes, in the city, or playing/watching winter sports. We are so much more than just a ski brand… We Are SQI.
In this Episode - We have Ross Woodhall back for PART 3. We had a laugh because Ross shares with us some of the super fun stories and adventures from his past. From taking a photolab to court, to adventures in Scotland with a Piste Basher - Ross has some stories to make you smile an gasp in equal measures!!
When you are finished listening to this episode check out Ross and his portfolio on
www.Rosswoodhall.com
In this episode, Tim Bradshaw shares with us his journey from time working in the military to his adventures around the globe. We discuss the world of skiing and that of business, retail & brand building and the power of communication with stories.
Tim Bradshaw has never won an Olympic medal or sold a multimillion-pound business. He went to a reasonable school followed by Sandhurst. Since then, he has served as a helicopter pilot, a covert Intelligence Officer, has climbed Mount Everest, summited the Matterhorn, completed an Ironman, cycled a mountain stage of the Tour Du France and ridden the Cresta Run - all #BecauseICan
https://www.sandstonecommunications.co.uk
THE HUB: https://www.sandstonecommunications.co.uk/the-hub/
Linkedin: https://www.linkedin.com/in/timothy-bradshaw/
#becauseIcan Podcast:
https://podcasts.apple.com/gb/podcast/becauseican-the-robust-guide-to-being-effective/id1552427022
info@sandstonecommunications.co.uk
In this episode, Tim Bradshaw shares with us his journey from time working in the military to his adventures around the globe. We discuss the world of skiing and that of business, retail & brand building and the power of communication with stories.
Erin Keam brings a playful enthusiasm to all he does. With a big smile and tonnes of energy he shares his passion for educating skiers both recreational and professional in the world of ski boots & performance. Blending his years of ski teaching and fitting boots - Erin brings his experience together offer customers performance and comfort in the ski boots they wear.
Having the chance to know Erin for a number of years, it was such a pleasure to speak with him on the podcast as has a different take on the way on running his boot fitting service. For a number of years in, I had the honour of Erin fitting my boots, which I've always been grateful for!
Based in Whistler BC with his family - I'm sure you'll enjoy catching up and learning something too on this weeks podcast.
You can check out the site here to learn more about the products and services.
https://www.controlroombootfitting.com
In the second part of our conversation we chat about the places on Erin's Bucket list to ski, and some of the challenges in the world of Personalising boots for customers, and who he thinks a Legend is!!!
Erin Keam brings a playful enthusiasm to all he does. With a big smile and tonnes of energy he shares his passion for educating skiers both recreational and professional in the world of ski boots & performance. Blending his years of ski teaching and fitting boots - Erin brings his experience together offer customers performance and comfort in the ski boots they wear.
Having the chance to know Erin for a number of years, it was such a pleasure to speak with him on the podcast as has a different take on the way on running his boot fitting service. For a number of years in, I had the honour of Erin fitting my boots, which I've always been grateful for!
Based in Whistler BC with his family - I'm sure you'll enjoy catching up and learning something too on this weeks podcast.
You can check out the site here to learn more about the products and services.
https://www.controlroombootfitting.com
In the second part of our conversation, we learn more about the plans for PFD skis now people have the chance to go skiing again. PFD is not just about quality skis and snowboard, it really is about building something bigger; a community who's common interest lie in enjoying the Mountains and seeking the best they have to offer - both in product and experiences.
I had the honour of meeting Rupert Gammond, founder of PFD, a number of years ago and from the very start was struck by his passion and dedication to skiing and to that of making his own skis. Making skis of any kind is a huge undertaking - but building them in the UK in a limited quantity, focusing on using products like Bamboo - is a whole other level. After finishing a product design degree, Rupert Gammond, founder of PFD, went straight to the mountains. Over the course of six winters, both passions of creativity and freeride skiing merged together to produce fresh, purposeful designs with a pure, minimal approach. In 2012 Pure Freeride Design was born out of a young designer’s passion for quality craftsmanship coupled with an equal passion for skiing. After finishing a product design degree,PFD began its journey to create handmade skis in a purpose-built workshop, driven towards the perfect blend of materials, design, and a ‘no gimmick’ attitude to freeride skiing. You can find out more about the skis and the process here: https://www.pfdskis.com/
I had the honour of meeting Rupert Gammond, founder of PFD, a number of years ago and from the very start was struck by his passion and dedication to skiing and to that of making his own skis. Making skis of any kind is a huge undertaking - but building them in the UK in a limited quantity, focusing on using products like Bamboo - is a whole other level. After finishing a product design degree, Rupert Gammond, founder of PFD, went straight to the mountains. Over the course of six winters, both passions of creativity and freeride skiing merged together to produce fresh, purposeful designs with a pure, minimal approach. In 2012 Pure Freeride Design was born out of a young designer’s passion for quality craftsmanship coupled with an equal passion for skiing. After finishing a product design degree,PFD began its journey to create handmade skis in a purpose-built workshop, driven towards the perfect blend of materials, design, and a ‘no gimmick’ attitude to freeride skiing. You can find out more about the skis and the process here: https://www.pfdskis.com/
In the second part of our conversation, Janine and I dive deeper into Winter World Connect, where she explains how the site and service is evolving. It not only offers an online location to find out about the best retail services and locations around the globe; but also a where people can learn about training and career opportunities in the snow-sport industry.
From Boot Fitters to Rental & Ski Service Techs, if you are looking to find a job or learn a skill - this is where you want to start your journey!
World Connect was created in 2021 to provide a connection point of ski services that exist around the world. The focus is to make this information readily available so that people can spend the maximum amount of time enjoying the slopes.
Check it out here:
https://www.winterworldconnect.com
With experience from across the globe - fitting boots and working in ski shops in New Zealand, Colorado and London, Janine Stiepel developed a deep understanding of what it takes not only to fit boots at a world class level, but what the industry needs!
On this week's episode we talk about the world of ski boot fitting as well as the foundations of Janine's latest venture Winter World Connect which is a portal to the best services and shops around the globe!
World Connect was created in 2021 to provide a connection point of ski services that exist around the world. The focus is to make this information readily available so that people can spend the maximum amount of time enjoying the slopes.
At Winter World Connect, they also recognise the value and importance of the more unique jobs within the ski industry. To become a good Ski Bootfitter, Ski Rental Tech or Ski Service Tech, it takes a lot of skill and training and this is your one stop shop to find the best training and opportunities across the globe in this fantastic industry.
Visit site at
https://www.winterworldconnect.com
In the second part of our conversation, Kimberley Kay and I discuss about the Japanese Watercolours she uses to create her paintings and where she got the inspiration for the new Fall Line Magazine T-Shirt and the new projects she has coming up next.
Having studied English Literature and then illustration, Kimberley has combined many of her passions such as skiing & snowsports with writing and painting to create this wonderful book - Ski A to Z: An Illustrated Guide to Skiing.
She has always had a keen eye for art and design and having created works for the likes of Fall-Line Magazine and ski legend Dan Eagan to name a few!
You can buy the book directly here:
https://inspirebykim.wordpress.com/home/online-shop/
And Make sure you visit www.inspirebykim.com to check out the book an the prints Kimberley produces.
https://www.facebook.com/inspirebykim
https://www.instagram.com/inspirebykim
http://www.skiatoz.com
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Ski A to Z is a fun, illustrated introduction to skiing. It demystifies the world of skiing, making it more accessible. This book explains what it can take years to discover, and many things that no one mentions to beginner skiers. Ski A to Z has valuable information and advice that can empower the reader to be able to enjoy the experience of downhill skiing. This book will help anyone prepare for mountain experiences as its packed with useful tips and insights. Written and illustrated in the classic AZ book style, this fun and informative skiing primer is the perfect gift for anyone interested in skiing of all ages.
- Kimberley has over forty years of ski experience including racing, teaching, and heli-skiing, as well as ski holiday promotion during a 20 year career in travel PR.
- Kimberley learned to ski age 5 at the dry slope at Ski Rossendale, Lancashire and in Mayrhofen, Austria.
- Now based in Yorkshire, Kim creates art and illustration under the brand of Inspire by Kim, further information can be found at www.inspirebykim.com
- In late 2020 Kimberley created illustrations for Dan Egan and Eric Wilbur’s extreme skiing book 30 Years In a White Haze.
It was a real pleasure to spend time speaking with Kimberley Kay this week on the Podcast, where we talked about the the world of travel, PR and most importantly - Kimberley's new Book; Ski A to Z: An Illustrated Guide to Skiing.
Having studied English Literature and then illustration, Kimberley has combined many of her passions such as skiing & snowsports with writing and painting to create this wonderful book.
She has always had a keen eye for art and design and having created works for the likes of Fall-Line Magazine and ski legend Dan Eagan to name a few!
You can buy the book directly here:
https://inspirebykim.wordpress.com/home/online-shop/
And Make sure you visit www.inspirebykim.com to check out the book an the prints Kimberley produces.
https://www.facebook.com/inspirebykim
https://www.instagram.com/inspirebykim
http://www.skiatoz.com
Ski A to Z is a fun, illustrated introduction to skiing. It demystifies the world of skiing, making it more accessible. This book explains what it can take years to discover, and many things that no one mentions to beginner skiers. Ski A to Z has valuable information and advice that can empower the reader to be able to enjoy the experience of downhill skiing. This book will help anyone prepare for mountain experiences as its packed with useful tips and insights. Written and illustrated in the classic AZ book style, this fun and informative skiing primer is the perfect gift for anyone interested in skiing of all ages.
- Kimberley has over forty years of ski experience including racing, teaching, and heli-skiing, as well as ski holiday promotion during a 20 year career in travel PR.
- Kimberley learned to ski age 5 at the dry slope at Ski Rossendale, Lancashire and in Mayrhofen, Austria.
- Now based in Yorkshire, Kim creates art and illustration under the brand of Inspire by Kim, further information can be found at www.inspirebykim.com
- In late 2020 Kimberley created illustrations for Dan Egan and Eric Wilbur’s extreme skiing book 30 Years In a White Haze.
As Marketing Director of the family owned retail chain - Ellis Brigham Mountian Sports - Mark Brigham shares with us the origins of the brand dating back to 1933 where it has it's roots in producing and selling high quality footwear for the outdoor adventurer. We look at the rise of Snowsports, along with the work he and the teams do, to support charities and building a culture around family values in the business.
In this episode we also hear about one of, if not the FIRST indoor dry ski slope where customers could learn the basics of the new sport of skiing, which is a precursor to todays real snow indoor slopes.
If you want to explore the range of products and services they offer visit:
https://www.ellis-brigham.com
If you want to learn more about about the Ellis Brigham story & history visit:
https://www.ellis-brigham.com/discover/our-heritage
In this episode we reference organisations and charities that Ellis Brigham partner with to help those in need please visit the link below to find out how you can help & donate to fantastic causes.
Charities We Support:
https://www.ellis-brigham.com/charities-we-support
In this our second part of the conversation, Ross shares with us his first experience with a digital camera and who are the photographers that inspire him. Ski photography is like taking landscape photo's with some human element included in it.
Ross has been shooting commercial action and lifestyle photography for over 25 years working in some of the world's finest locations, from fashion shoots on the glaciers of Switzerland to fly fishing in the mangroves of Cuba.
He spent the 90’s living and snowboarding in the mountains of Europe and New Zealand cramming 16 ski seasons into 10 years.
Our paths crossed many times thanks to all the work he does and continues to do for the UK snow industry.
You find out more about Ross and see some of his work here:
www.Rosswoodhall.com
@rosswoodhall
Ross has been shooting commercial action and lifestyle photography for over 25 years working in some of the world's finest locations, from fashion shoots on the glaciers of Switzerland to fly fishing in the mangroves of Cuba. He spent the 90’s living and snowboarding in the mountains of Europe and New Zealand cramming 16 ski seasons into 10 years. In our conversation, Ross shares with us the origins of his journey to photography and working with some incredible people along the way. At the time these people themselves were only following their passion – many would go on themselves be Legends. Our paths crossed many times thanks to all the work he does and continues to do for the UK snow industry. You find out more about Ross and see some of his work here: www.Rosswoodhall.com @rosswoodhall
In this the second part of our conversation, Pat Sharples and I talk about some of the lessons that HE learned from his Athletes and have a laugh when he shares with us which Movie star he would have play him - if they made the Pat Sharples story!!
Pat grew up skiing on the plastic slopes of Rossendale, England - but has come a long way since. Heading to alps to work and ski - he found he had a passion and talent for snow sports, specifically moguls winning various competitions and setting him on today’s path where he heads up the GB Snowsport Coaching Program.
It was a true honour to speak with Pat and have a laugh enjoying stories about the world of skiing. Make sure you listen to both part 1 and 2 to better understand the man who is coaching some our most talented athletes!
But none of this would have been possible without the help and support of many individual’s, brands and companies over the years. The continued support past present and future from various sponsors allows Pat and all the GB teams and athletes to perform a their very best.
A Special Thanks to:
Vanessa Sharples
Warren Smith
Eric Davies
Sonia Prior
Pete Waghorn
David Mercer
Richard Phillips
Salomon www.salomon.com/en-gb
The National Lottery www.national-lottery.co.uk
Planks Clothing www.planksclothing.com
GB SnowSport www.gbsnowsport.com
…. The Parents, Coaches, Athletes, Support Staff & The Back Office Teams of GB Snowsport.
When you are done this Episode; if you want to find out more about Pat’s journey - check out Bonus Episode #17 of THE SKI PODCAST.
Pat Sharples grew up skiing on the plastic slopes of Rossendale, England - but has come a long way since. Heading to alps to work and ski - he found he had a passion and talent for snow sports, specifically moguls winning various competitions and setting him on today’s path where he heads up the GB Snowsport Coaching Program.
It was a true honour to speak with Pat and have a laugh enjoying stories about the world of skiing. We covered a range of topics and we hear how Pat see’s himself as a coach, and works with his athletes.
But none of this would have been possible without the help and support of many individual’s, brands and companies over the years. The continued support past present and future from various sponsors allows Pat and all the GB teams and athletes to perform a their very best.
A Special Thanks to:
Vanessa Sharples
Warren Smith
Eric Davies
Sonia Prior
Pete Waghorn
David Mercer
Richard Phillips
Salomon www.salomon.com/en-gb
The National Lottery www.national-lottery.co.uk
Planks Clothing www.planksclothing.com
GB SnowSport www.gbsnowsport.com
…. The Parents, Coaches, Athletes, Support Staff & The Back Office Teams of GB Snowsport.
When you are done this Episode; if you want to find out more about Pat’s journey - check out Bonus Episode #17 of THE SKI PODCAST.
Liam Richards came to my attention thanks to the amazing videos on Instagram! This impressive 13 year old is not only successful today but will be in the future.
NZ Junior National Overall Gold - 2018 USA U12 National Slopestyle Champion - 2019 NZ National Slopestyle Series Silver - 2019 NZ National North Island Slopestyle Series Gold - 2019 USASA U12 Gold Slopestyle Event - 2020 Cardrona Parks Slopestyle - Open Bronze - 2021
Check out our conversation and help support all our future athletes.
Many thanks to many supporters;
Atomic Ski @Atomicski Ian Bright @Ianbright Scott FreeSki @Scottfreeski On Mountian NZ @onmountiannz Snow planet @Snowplanetnz Ballistics Wake and Snow @ballisticwakeandsnow Kathryn Robertson Bayleys Real Estate @KathrynRoberstonnz
We all know the challenges of Covid affected so many aspects of all our lives; and for those like Floss who's income rely on Face to Face interactions the lockdowns had a devastating effect on business. Listen how she turned things around, and pivoted to take her products and services online in this new era.
www.skitouringkickstarter.com
https://www.freefloski.com/
In this Episode we chart the early story of Jocelyn "Floss" Cockle form her first ever ski adventure where the instructor told her family that perhaps Skiing wasn't for her - to training to be certified to teach in France. Now a successful coach, we learn about the up and down journey she's been on to become the person she is today!
Check it out here at:
https://www.freefloski.com.
In part 2 of our conversation - Rachael Westbrook and I talk about the help that she's had along the way of making this brand, her "aha" moment about purchasing some clothes, and she shares with us who she would LOVE to ride a chairlift and have a conversation with.
I'm sure you'll enjoy listening to this episode as much as I enjoyed speaking with Rachael & leave inspired to take action to reduce the impact of your Snowsports holiday.
www. https://ecoski.co.uk
It was such a pleasure to spend time speaking with Rachael Westbrook Founder of EcoSki who brings such enthusiasm and passion to her vision.
She takes us on the journey from a desire to kit out her own family in a cost effective way, to the 4 areas of service that the EcoSki brand offers people. In the same time, she challenges the traditional way we think about ownership of ski clothing and offers an alternative vision & new way of thinking for us all.
For more information please visit https://ecoski.co.uk/
In this the second part of our two part conversation Johnathan Wiant from MDV Brands (Marker Dalbello Volkl) we talk about the impact of sport on family, and he shares his thoughts of the role of rental products in the Snowsports marketplace - to name but a few topics!!!
Such and enjoyable conversation with a wonderful man which I know you will enjoy.
If you want to learn more about any of the brands visit MDVsports.com
It was an honour to be able to spend some quality time with Jonathan Wiant - President of MDV Brands ( Marker Bindings, Dalbello Boots, Volkl Skis) in this, Part 1 of our conversation, we talk about his journey from the United States to Germany and the challenges of having 3 distinctive brands whilst keeping their own unique identity.
He is always such a pleasure to talk with and always so engaging & inspirational. I hope you'll enjoy this conversation as much as I enjoyed recording it.
Looking to find out more about any of the brands? Make sure you visit MDVsports.com
In Part 2 Scott Dobson and I speak about the benefits of Tuning and hardware maintenance. Throughout his years racing and also working as a product rep - Scott has developed a fantastic skill set in tuning skis by hand, which makes the Dynastar Skis perform at their best.
This episode is brought to you by Dewerstone.com visit them and use code LOTB15 for 15% off your next purchase.
https://www.lange-boots.com
https://www.dynastar.com
In this weeks episode - Scott Dobson and I talk about the history of both brands Lange and Dynastar and their roots in the monitions. He also shares his journey from Racing to the services and the connection he has with both brands.
This episode is brought to you by Dewerstone.com visit them and use code LOTB15 for 15% off.
https://www.lange-boots.com
https://www.dynastar.com
It was such a pleasure to spend time with, and speaking to Sharon Campbell who was Buying Director at Snow+Rock for years, and years and years! Though I had the honour of working with her, my interview shed further light on her journey and brought deeper Insights to the clothing side of the industry. She brings a wealth of experience, humour and warmth that is always engaging and energetic!
Ski clothing brands which today are recognised and remembered, such as Degree 7, Kjus, Elevenate, Peak Performance and many others - had the helping hand and support of Sharon and the Snow+Rock Team as the industry gained more traction here in the UK. Listen in for some wonderful insights and personal stories from a Legend who had an impact across the UK Snowsports Technical Clothing ranges and far beyond.
This episode is brought to you by Dewerstone.com Visit them and use code LOTB15 for 15% off your next purchase.
In this the second part of our conversation - Perry Schmunk - Managing Director of the Canadian Ski Instructors' Alliance - we talk about the skills you gain working as an instructor, how they are transferrable to other areas of life; as well as building an an inclusive environment for everyone.
Make sure you check out the CSIA website https://www.snowpro.com/en/ for more information about the Alliance, the courses it provides and resources you can access.
This episode is brought to you by the team at Dewerstone.com make sure you check them out and use code LOTB15 for 15% off your next purchase with them.
It’s not every week one has the opportunity to speak to a recipient of the Queens’ Jubilee Medal - but this week I did when I had the pleasure of connecting with Perry Schmunk - Managing Director for the CSIA ( Canadian Ski Instructors’ Alliance). Across time zones and the Atlantic - in this first part of a 2 part conversation we talk about his journey to the mountains and ski instruction from his roots in Saskatchewan, Canada.
I first had the opportunity to meet and work with Perry at Whistler Blackcomb many years ago, but you’ll hear that he has an eclectic background and many talents with adventures to match!
This episode is brought to you by our sponsor Dewerstone.com visit them and use the code LOTB15 for 15% off.
If you fancy supporting this podcast check out: www.buymeacoffee.com/lotb
You can find out more about the CSIA at https://www.snowpro.com/en/
This week I am so pleased to share with you all Simon Penfold of Penfold's Kitchen. Simon and I first connected through our time in Snowsports Retail, and more than once spent time sharing our love of skiing. Moving on from the world of bootfitting and ski sales - Simon followed one of his other passions which involved time with a cookbook and started a wonderful Cafe with his namesake; Penfold’s Kitchen.
For anyone who knows Simon - you’ll know what warmth he exudes and how welcoming he and his team make you feel. But most importantly; he is involved in his local community supporting the local NHS Hospital Staff and Families through the service & smiles in his cafe. Not only providing great food to the teams and patients of the Hospital across the street - he offers an oasis of comfort when things have been a challenge.
After listening to this episode I hope you’ll be inspired to help others and feel the warmth of the continued great work the Team at Penfold’s Kitchen are doing.
If you are in the Bristol area - make sure you stop by and grab a coffee & treat.
Penfold’s Kitchen
28 Upper Maudlin St,
Bristol
BS2 8DJ
0117 376 3091
This episode is brought to you by our sponsor dewerstone.com visit them and use the code LOTB15 for 15% off.
If you fancy supporting this podcast check out: www.buymeacoffee.com/lotb
With Bib number 1 for the start of the Second Season - Matt Chilton races onto the podcast and into our headphones! Known around the globe for his commentary of Skiing, Tennis and the Olympics; Matt is one of those voices you'll recognise in a flash! His warm style and easygoing nature made him an absolute dream to interview. Though,.... the first time I did meet him years ago I was super nervous!!! ☺️
We talk about the environment, who the up and coming stars are of Team GB, as well as his studio set up in Italy!
This episode is brought to you by the team at Dewerstone.com visit them and use code LOTB15 for 15% off your next purchase.
If you fancy supporting this podcast check out: www.buymeacoffee.com/lotb
“Is the rest of the year pretty quiet?” is one of the most common questions Steve Morgan - MD Active Division from Raccoon Events gets when he tells people he organises the National Snow Snow. “Ahhhhh???,……No” is the usual response.
This year’s show (Oct 23-24th Birmingham NEC) had the ups and downs of Covid to deal with and kept Steve busy for well over a year trying to bring this vision to us all.
In this episode Steve and I have the opportunity to talk about all aspects of the National Snow Show, why people should attend and what the 3 pillars of the show are.
Aside from finding out who he thinks is a Legend,….. we find out where he wants to go on his FIRST overseas Snowboarding Trip.
Many thanks to our sponsor DEWERSTONE Clothing.
Head to dewerstone.com and use Code LOTB15 for 15% off.
50% of people will throw away a perfectly good waterproof garment because we think it has lost the ability to repel water. What it really needs is a good clean and reproofing! In this the second part of the series with Andrew Barrett from Grangers we talk in part about this study, and find out who he feels is a true Legend of a Brand.
The grangers team have also offered listeners of this podcast 50% off purchases made on their website using the code using code LEGEND50
A waterproof garment is only REALLY waterproof thanks to a number of factors working together. In this, part one of a two part episode we speak with Andrew Barrett who is the European Sales manager for Grangers - and he takes on a journey of understanding of how things like GoreTex work to keep you dry, what DWR is and how they work together. He also shares with us some of the world first that Grangers created; and his story of coming to work with the the brand.
The grangers team have also offered listeners of this podcast 50% off purchases made on their website using the code shared in this episode.
Many times, I have the chance to speak with individuals who work directly for a brand, or group of products related to a single brand. This week, I had the chance to speak with Jason Summerfield who, after after spending years working for AMER Sports, went his own way & started Syndicate Brand Partnerships. It's not easy finding the brands to work with, which ones do you click with and do they make money; where do you start?? Jason takes us on his journey and shares some of the brands he's working with and looking to launch & grow here in the UK. Not only that,... he shares his story of all the work he's been involved with during the pandemic.
I love that I have the opportunity to speak with wonderfully motivating people like Rory Atton from Dewerstone.
His initial inspiration to start Dewerstone, came from his opportunity to attend a brand event with Sweet Protection. Coming away from that experience he felt deeply connected not only with the brand itself – but moved that a brand could really bond with people and share a message & connection.
Though he may have spent time fitting ski boots earlier in his career,… he is now based in Princetown, Dartmoor National Park & he is making an impact in the lives of of ordinary people across the globe. Through his work and effort and that of is customers and community; last week alone they fed over 1000 people in Indonesia and continue to support families in need.
Take some time, and listen to this humble and engaging character who through the work of his brand Dewertone is making a real difference.
James Maltby knows a thing or two about Scarpa Footwear & Deuter Backpacks. Not only is he part of the team that looks after the sales and servicing of these key brands – he trains customers and retail staff about how to get the very best out of these products. With his deep understanding of products and simple way of explaining things; he brings life into these technical items which at times can be intimidating.
In our talk this week James explains the various types of technical footwear out there; his own choice of products – and what’s really exciting – Shoes that can be composted!!!
It’s not all talk about feet – we chat about his adventures Sailing in Greece, and about how to look after your investments.
If you want to know more about the great products we talk about; check out the links below:
Mojito Bio https://www.scarpa.co.uk/lifestyle/mojito-bio/
Spirit https://www.scarpa.co.uk/approach/spirit/
UP Stockholm https://www.deutergb.co.uk/products/business-lifestyle/up-stockholm/
Scarpa web https://www.scarpa.co.uk/
Scarpa blog https://www.scarpa.co.uk/blog/
Green manifesto https://www.scarpa.net/green-manifesto
Scarpa Instagram https://www.instagram.com/scarpa_uk/
Deuter web https://www.deutergb.co.uk/
Deuter Instagram https://www.instagram.com/deuteruk/
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Many thanks to the continued support of our Sponsor Wolf and Grizzly
https://www.wolfandgrizzly.com
If you want to get out and enjoy all the best our natural world has to offer – check out the cooking options from Wolf and Grizzly.
Use the code LOTB15 to get 15% off your next purchase.
Daniel Bogue – NZSIA examiner, Technical team member, President of the NZSIA
The Joys of modern technology allowed me to catch up with Daniel from the other side of the globe as he embarks on the ski season in New Zealand. It had been far too long since we caught up - but always a pleasure!
Daniel started skiing at the age of 11 on a school ski trip. He loved it so much he convinced his family that it was a sport they should all do. Since then its been all downhill. (Skiing Downhill) . Both Daniel and his brother carried on to become NZSIA examiners and eventually trained there parents to become instructors through the Rookie Academy at Treble Cone.
Once Daniel completed his degree he set off skiing in Japan, Canada the United states and more recently China. Daniel will always call Wanaka home and rates Treble Cone as one of his favorite mountains to ski and train on. Daniel still works for the Rookie academy and is an active examiner.
Having two small children means he doesn’t get to ski in the Northern Hemisphere as much as he would like but he loves the fact that 3 generations of Bogues get to ski together in NZ all because of a School ski trip.
Daniel traveled to Bulgaria as part of the NZSIA Interski team and has been elected to President of the Board of the NZSIA.
www.rookieacademy.com
www.nzsia.org
www.Atomic.com
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Many thanks to our Sponsor Wolf and Grizzly.
https://www.wolfandgrizzly.com
If you want to get out and enjoy all the best our natural world has to offer – check out the cooking options from Wolf and Grizzly.
Use the code LOTB15 to get 15% off your next purchase.
It was an absolute pleasure to spend time speaking with the gentleman who is Ed Drake on the podcast recently. Ed shares with us his journey from “The most expensive Inset Day” for his parents, to his time at the Olympics and his desire to help Athletes transition from sport to careers outside the field of competition. We also talk about his Podcast, his Ski Racing Prediction League.
Ed is British former alpine skier and ski cross racer. He represented Great Britain at the 2010 Winter Olympics in Vancouver where he took part in the men's downhill, super-G, giant slalom and combined. As a four-time British champion he won the giant slalom and combined in 2008 and 2009. In 2013 Ed switched from alpine skiing to ski cross but narrowly missed out on qualifying for the ski cross competition at the 2014 Winter Olympics in Sochi. In May 2016 Drake announced his retirement from racing. Following his retirement Ed turned to broadcasting & commentating on Eurosport's World Cup coverage and becoming a newsreader.
@theskiracingpodcast
https://www.theskiracingpodcast.com/
https://www.theskiracingpodcast.com/extra
https://www.atomic.com/en-gb
https://www.eurosportplayer.com/
https://powderhound.london/
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Many thanks to our Sponsor Wolf and Grizzly.
https://www.wolfandgrizzly.com
If you want to get out and enjoy all the best our natural world has to offer – check out the cooking options from Wolf and Grizzly.
Use the code LOTB15 to get 15% off your next purchase.
A number of years ago I had the opportunity to meet Jim Stewart from Butta and at that time he was working in UK retail, and was developing his own wax brand – Butta. With his "hands on" way of doing things, Jim was at home servicing skis in the day time and building a brand empire in the evening. Having gone from strength to strength he continues to have a love for the mountains, and genuinely loves sharing and spending time with people who enjoy snow & the great outdoors!
Shred & Butta has been born, created and inspired by the UK's leading wax brand Butta Ltd. The journey Butta took lead the team deeper into the actions sports industry, through running of some of the UK's leading events, to spreading their knowledge and creativity into other leading brands. Shred & Butta has evolved over the years and has started to concentrate on an area where they excel, building and converting epic vehicles, shops and creative spaces.
www.shredandbutta.co.uk
@shredandbutta
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Many thanks to our Sponsor Wolf and Grizzly.
https://www.wolfandgrizzly.com
If you want to get out and enjoy all the best our natural world has to offer – check out the cooking options from Wolf and Grizzly.
Use the code LOTB15 to get 15% off your next purchase.
Amin Momen's passion for skiing has shaped his career, life and work. At the ripe old age of 8, Amin's father would drop him off and leave him with a ski instructor all day at a local ski hill outside Tehran with a sandwich stuffed in his pockets and then pick Amin up at the end of the day. You'll hear all about this on today's episode, where we talk about the roots of the city Ski Championships; the family that is the snow sport industry and his new Podcast. The new podcast is where he blends his love for skiing and music and connecting with people- a must listen as it comes out co-Hosted by Olympian, BBC Ski Sunday Presenter ( and all round Wonder Woman) Chemmy Crawford-Alcott This episode had some tech glitches but still wonderful content ____ Many thanks to our Sponsor Wolf and Grizzly. https://www.wolfandgrizzly.com If you want to get out and enjoy all the best our natural world has to offer – check out the cooking options from Wolf and Grizzly. Use the code LOTB15 to get 15% off your next purchase.
This super short episode - well - it was a technology fail! But, I didn't want to let a week go by without sharing something!
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Many thanks to our Sponsor Wolf and Grizzly.
https://www.wolfandgrizzly.com
If you want to get out and enjoy all the best our natural world has to offer – check out the cooking options from Wolf and Grizzly.
Use the code LOTB15 to get 15% off your next purchase.
This week I wanted to just say a huge thank you to YOU the listeners from ALL over the world and the many fantastic guests I’ve had on so far. I’ve met new people and found new places on the globe I’d never heard of!
I really appreciate you sharing your time with me along this journey andhope you find value & insight in the content.
I would LOVE to hear from YOU! ( I don’t bite – send us a note 😊)
Where are you tuning in from? Are there people you’d like to hear about?
Are there topics or brands that are of interest??
Email: info@legendsofthebrand.com
DM on IG @Legendsofthebrand
Find us on Facebook
And a massive thank you to the team at Croft Watches ( www.croftwatches.com) for their support and a Huge thank you to our sponsor Wolf and Grizzly
https://www.wolfandgrizzly.com
If you want to get out and enjoy all the best our natural world has to offer – check out the cooking options from Wolf and Grizzly.
Use the code LOTB15 to get 15% off your next purchase.
Recently I had the privilege to speak with Gavin Fernie-Jones from One Tree at a Time where he shares his vision of a future that helps us reduce our impact on the Environment while still enjoying snow sports.
In addition, the store and organization he operates works with suppliers and forward thinkers on how to deal with excess ski clothing and other items which allow us to get outside.
The concept seeks to change the way businesses operate, and working with the talent and skills of the local community for the benefit of everyone.
Oh.... and he also runs a VERY successful ski boot shop too – The Boot Lab.
Today being Earth Day, this is a really relevant conversation and I hope you’ll join in the discussion.
https://onetreeatatime.fr
https://thebootlab.co.uk
Many thanks to our Sponsor Wolf and Grizzly.
https://www.wolfandgrizzly.com
If you want to get out and enjoy all the best our natural world has to offer – check out the cooking options from Wolf and Grizzly.
Use the code LOTB15 to get 15% off your next purchase.
In the autumn of 1985 Dion Taylor travelled from his home in New Zealand to London England where he started work for Snow+Rock. It was there at the newly opened store in the London Trocadero centre that his 27 year journey with Snow+Rock began. From his start working on the shop floor in the equipment department fitting boots & skis, to leading the company for many years, he embodied the ethos of work hard and play hard.
With the growth in the 80’s and 90’s of snow sport participation and easier travel; Dion was part of a team of equally enthusiastic and passionate people ( who you’ll hear about) - and together they shifted the snow sport retail landscape which we still see today.
www.snowandrock.com
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Thank you to our sponsor Wolf and Grizzly
If you are looking to make the most of your time outdoors this summer, and make the most of your food – check out www.Wolfandgrizzly.com for better way to cook.
Use code LOTB15 for 15% off your next purchase
With well over 20 years experince at Head UK Matt Humphreys has been seen a lot and done a lot!!! He's been called out by others in the podcast as a Legend and inspiration!
Matt shares with us the roots of the Head Brand, the key to his longevity, his experince skiing, and a shout out to his team!!!
www.head.com
Thanks to our sponsor
Wolf and Grizzly www.wolfandgrizzly.com
Use Code LOTB15 for 15% of your Purchase
Mark Taylor talks us through this new brand to the UK - Wolf and Grizzly who make a unique portable grills and fire pits which you can pack and take with you almost anywhere!!!
Mark talks to us from his back yard & in the accompanying video, you can see how easy it is to use AND how portable too!!!
Make sure to check it out on our Facebook page!! @legendsofthebrand
Many thanks to Mark and Wolf & Grizzly for their support!
https://www.wolfandgrizzly.com/
In this episode of Legends of the Brand, Richard Fincher Publisher of Fall-Line Magazine shares with us his insights about publishing in the world of snowsports. We cover a range of topics from Weekly and monthly publications, to his favourite tipple on the slopes ( Bombardino’s)
We also talk about Powder Magazine and his team of testers!
Join in, as we look behind the cover of the UK’s newsstand magazine!!
To find Fall-Line online, head here https://www.fall-line.co.uk and to subscribe to paper or digital issues, click here:
https://www.fall-linemedia.co.uk/product-category/fall-line_ski
https://twitter.com/FallLineSkiing
Or here
https://www.facebook.com/FallLineSkiingMagazine/
Or here
https://www.instagram.com/falllinemag
Ski Teaching Legend Warren Smith took time away from the slopes of Verbier to share his story and ethos us this week!
He and his team of professionals are known for their skills in taking skiers to the next level on and off Piste! We talk 3B’s BioMechanics, Business and BMX – to name a few topics.
With his warm easy going nature it was a real pleasure to talk with him – even if my Internet wasn’t perfect!!
The Warren Smith Ski Academy is famous for its level of excellence at training recreational skiers, ski instructors and athletes. The concept of the course is building the individual’s skill and confidence to enable them to ski the whole mountain and not to be restricted to terrain.
The Warren Smith Ski Academy pro team are not only internationally qualified coaches and instructors but a group of elite professionals who have been hand picked and trained by Warren Smith to provide the classic Academy product of coaching that combines Ski Technique, Ski Biomechanics and Ski Physiology. The combination of the three is what has earned Warren Smith and his Academy international recognition in the ski industry.
A special shout out to the brands and sponsors of the Warren Smith Ski Academy – Volkl, Marker, Dalbello; Helly Hansen; Argentex; naef Prestige/ Knight Frank; Farinet
https://www.naef-prestige.ch/en
https://www.hellyhansen.com/en_ch
https://www.voelkl.com/en
https://www.marker.net/en-us
https://www.dalbello.it/en
https://www.argentex.com
https://hotelfarinet.com
Thanks too, to our sponsor Croft Watches
www.croftwatches.com
This week I catch up for a mid season chat with Tord from Iconic; He Talks about his article in Fall Line Magazine and shares how he and Ed Drake became internet Superstars!!!!!
Many thanks to our Sponsor Croft Watches
Use Code LEGEND25 for 25% of your next purchase
www.croftwatches.com
LOTB EXTRA - We Chat to Toby Hill From SUPERFeet about the Brands we love Initiative.
Toby Hill: thill@superfeet.com
Voted one of the most influential people in UK Snowsports; Coach, Business Owner, Racer; Sally Bartlett not only has many talents but also active in many areas of the industry.
She has a passion for the mountains and Mountain Biking and time outdoors. Our conversation covers many areas, including how the staff in the store have a Hot lunch thanks to classic oven!!!
Having started in the Mid 60’s, Bartlett’s was not always the ski specialist they are now; but you find the link to what they did and why the living room window had to be removed!
https://www.skibartlett.com
Many thanks to our sponsor Croft Watches
www.croftwatches.com
Use code Legend25 for 25% off your next purchase.
What do Mt Baker, 80’s Pop Music, and Bread making have in common?
In this episode of Legends of the Brand, Colin Newton will help weave together those topics and many more with his 18+ years in specialist retail. There are a few stories and thoughts to share and his take on how shopping might aslo change.
In addition, I was curious to find out how he is able to build and inspire teams of loyal staff, and always deliver great customer service. Part of it I’m sure is because of his warm easy going style, always so supportive of his staf,f and grateful for his wonderful experiences. So with that in mind, I hope you too will enjoy our conversation.
Many thanks to our sponsor Croft Watches
www.croftwatches.com
Use code LEGEND25 for 25% off your order.
Alex Goldsmith brings effervescence to all she does. In our conversation Alex shares with us about her time working in NZ, time in France & working across many areas of the snowsports industry. Included in our chat, is discussion about her own business and why she set out to make a difference to others.
We do have a laugh and I’m grateful for her time juggling the challenges of lockdown and home schooling.
Of course no conversation with Alex would be complete unless we speak about her wonderful Girls who keep her grounded and a smile on her face.
@astepatatimeinfo
https://astepatatime.info
@legendsofthebrand
Thank you to our sponsor Croft Watches
@Croftwatches
I had the honour to speak with Barry Allison from Ski CONNEXIONS, Whistler Blackcomb, and Yes Improvement. It was a pleasure to have a smile and chat with a mate from years gone past.
Barry shared with me some of his adventures from Eastern Canada to Level 4 in Whistler & starting his technical boot fitting service, Ski Connexions, and I found out some stories I didn’t even realise.
Barry started his skiing career in the Ottawa area in 1987. After achieving his CSIA (Canadian Ski Instructors Alliance) level III in 1990 he and some close friends decided it was time to head west. What was originally planned to be a couple seasons wound up being many many years! During this time, Barry achieved his CSIA level IV and became an active Course Conductor with the CSIA.
Catch up on our conversation on all Podcast providers.
Legends of the Brand https://apple.co/3lGd38p
Thank you to our sponsor Croft Watches
www.croftwatces.com use code LEGEND25 for 25% off.
@ski_connexions
Ski Connexions
http://skiconnexions.ca
Yes Improvements
https://www.yesimprovement.com
Whistler Blackcomb
https://www.whistlerblackcomb.com
Exercise and Activity are Powerful Medicines.
I was inspired by this week’s guest Darren Hardy, when I saw that as an Ex serviceman during lockdown he was out helping families in his community and using his talents to raise money.
Not only was he helping those families whom were less fortunate, he was on a mission to raise money for Help for Hero’s and other notable charities.
His superpower? His mindset! The ability to push through incredible physical challenges of endurance to achieve a goal & the challenge in front of him.
Even during the lockdowns of 2020, he’s tackled some never before endurance events and set world records along the way.
One of the driving forces for him has been to raise awareness of Mental Illness and PTSD, and to lead by example that Exercise can REALLY make an impact to turn people’s lives around.
In these unprecedented times, when things may be tough, a voice of hope and inspiration is always welcome.
@darren_hardy4
fortitudefront
https://fortitudefront.com/
https://www.helpforheroes.org.uk/
Documentary
https://endurancesportstv.vhx.tv/perseverance
Just giving
https://www.justgiving.com/fundraising/darren-hardy7
Thank you to our sponsor CroftWatches
www.Croftwatches.com
Use code LEGEND25 for 25% off your next purchase
Regardless of the brand one works for, whether it is hard goods or soft goods; most people would agree that Shug Scott has a heart of gold & is held in high esteem across the industry. He’s always keen to help people and his knowledge of ski tuning and ski tech information is truly outstanding.
It was my absolute pleasure to speak with Shug, with his warm soft spoken tone and a few laughs about his partner in crime. Of course we chat about ski tuning and he opens up about working in the trade.
I really enjoyed speaking with Shug, and I hope you too will feel the warmth of such a giving and caring person.
Rossignol.com
Thanks to our sponsor – Croft Watches
CroftWatches.com
Use code LEGEND25 for 25% off your next investment
Today the tables are turned as James Clark from Winter insight speaks with me!! We talk mainly about the UK snowsports industry for sure, the various characters in I've spoken to already.
Make sure you check out the online version of Winter Insight winterinsight.com
Thanks too to our sponsor Croft Watches: croftwatches.com
Use code LEGEND25 for 25% off your purchase
Colin Martin from Solutions 4 Feet talks about all things foot related; Footbeds, Boots, digital scanners and the difference that can be made with a good streching routine.
Being one of the most qualified people in the UK's snow sport's industry in relation to the foot & skiiing Colin shares with us his insights about how he started his business, and the many special people and athletes he's worked with.
Solutions 4 Feet
https://www.solutions4feet.com
Thanks to our sponsor - Croft Watches
https://croftwatches.com
Use code LEGEND25 for 25% off your purchase.
Today we take a step to the side of hardware and look at some of the areas that are equally as important to your active holiday as boots, and skis. In particular Socks!!! We put them on almost every day, but forget the key role they play in our warmth and comfort out on the slopes. You’ll leave this episode with a greater understanding of the importance and impact that good products make on your feet and how it can affect your enjoyment! Speaking with Adam Renshaw of Falke, not only does he share how much pressure your feet undergo in a day (I was shocked at this!) but realise how much fluid your feet produce. The key here is to understand how important that first layer is against your skin, ;especially in a pair of ski boots!! Though it may be controversial…… you too can find what team Adam supports!!! 😉
Pete Waghorn - ASM Salomon Winter Sports Equipment is a wealth of knowledge and information from his many years of continued work at Salomon.
Not only is talented at skiing, but he has a deep connection to the outdoors through the many sports he does and continues to do! Pete shares with us the roots of the brand and his journey; but also stories of when he met the head of Salomon and his adventures around the globe & when he mastered snowboarding ;-)
PLUS - He also lets us in on a little secret of who once beat Alberto Tomba!
Finlay Mickel is one of the most supportive, enthusiastic & passionate skier's out there; and one would be hard pressed to find a better advocate of the Snowsport’s industry than him. Though his home will always be Scotland, he has travelled the world not only during his time as a World Cup Downhiller for Team GB & competed at the Highest levels including the Olympics; but his current adventures working for Atomic UK and EuroSport sees him continue to get time in the mountains to indulge his passions. In the winter months, when he’s not commentating on Races, or zipping down the hill, Finlay might be found following one of his new passion’s which is touring.
In our conversation we find out about his other world championship; his thoughts these days when inspecting a race course & the crazy idea he wanted to try behind a powerboat.
You’ll finish this episode with a smile on your face, and an appreciation for someone who has a true Zest for life! 😊
Eric Davies - Mr Salomon! Though Eric may have retired from Day to Day work at Salomon UK, he continues to be Brand Ambassador - when he’s not out surfing in Devon!
An incredible snow sports story and a real character who gives a snippit of some outstanding tales of things your just couldn’t do in today’s world!
Just a quick note to say Thank you to everyone for what has been an amazing week of guests and people tuning in from around the globe!
BASI, BASS, Datawax, HEAD UK - Mike Crawford is involved with them all, and a man on the go. He shares with us who his inspiration was & pushed him to develop his skills in snow sports. There is a bit of banter about friends and family and the story of the un-specting ski guide who had to deal with him in the Vallee Blanche.
Originally from Canada with a skiing start in Ontario; Business Unit Director for Boots - Jason Roe now living and working in Austria, has an informal chat about the work he and his team are doing in the world of ski boot product development. With a brand steeped in racing history and podium wins, we get a glimpse of where else Atomic is also leading the charge.
We share a few stories about the first pair of skis ever bought, and early memories of sliding at a hill with only 90 Vertical feet. Not only that - we find out about the link between Mercedes Benz and Atomic.
Tord Nilson and his partner Rich King have built an boutique marketing agency in the UK &America that specialise in creating genuine fans. Speaking with the effervescent Tord, we have a laugh and hear his excitement and passion for working with real people and making a difference. Tord also talks about some of the campaigns that he is most proud of & that it’s not always about the money. You cannot help but feel his energy and excitement in all the things he does!
In this Episode we speak with Inga Taylor from Amer Sports UK; her start in Digital education and her transition to working with Snowsport Brands.
* *Plesase note, there are a few Audio Gremlins in this episode. We've tried to edit them out. But some were trickier than others!****
She talks about some of the parallels from the Digtal marketplace to the Snow Sport Industry, and what her feelings are about being a succesful female in the UK Snow Sports community. Not only does she share her true excitment and passion for skiing, Inga also tells us about her suggestion for a true Snow Sport Legend.
In this shorter episode, I share with you some of the reasons why I started this podcast and part of the inspriation! For those of you from Canada and remember President's Choice - this was one of my early memories of a character Dave Nichol who was a leader in supermarket marketing; but he built a brand and through his stories in the Insider Report; he encouraged people to try things consumers would have never usually considered. Here we also talk about those unique people in any organisation who have that sparkle beyond day to day!
In this episode we talk with Chris Best from Rossignol. Chris has been involved in the snowsports industry for years, as a teacher &travelling Europe all from his humble skiing start in the north of England outside his parents house! Though he may have recently turned 50, it hasn't slowed him down & we have a chat about his favorite equipment, and what it's like to work as a product rep in the snowsports industry. It doesn't take long for you to hear Chris's enthusiaum for the mountians and share some insights of the brand; not only that I get to find out who Chris thinks is a Legend of a brand.
We talk to Dave Sawyer Parker from MDV who shares his thoughts about the season ahead & what he is excited about.
FInd out about why he is so connected to the MDV family, some of his insights and the foundation of the Brand.
Dave has a huge amount of experince in the snowsports industry, from learning locally how to ski on a dry slope; to studying ski binding mechanics at University - to now where he does work on the R&D of some of the latest boots.