Email Unplugged: Recent Episodes
Ankit Sharma
Since Email has been the heart of marketing strategy, especially during the COVID 19 crisis, preventing subscriber churn is the top priority for most email marketers.
However, before you get to the task of retaining your email list subscribers, it’s important for you to understand why your subscribers are churning, which ones are worth retaining and those you must let go as a part of your new email program?
Dennis, Chad and Chaitanya join us to shed light on the actionable items that can help reduce your email subscriber churn and retain quality customers.
They discuss
· How big a problem is customer churn for email marketers
· Different kinds of Email customer churn, and how marketers can arrest those churns
· Actionable ways to increase email list, curb subscriber lost and improve the quality of your email list
· Precautions for a marketer when running a win-back program
Find this exciting episode and many more by subscribing to The Email Unplugged Podcast, powered by Netcore, on Apple Podcasts, on Spotify, or on our website
Everyone has been home bound since March, and all the rules have changed.
Despite the initial fumbling approach that irritated consumers, Email is the front line for
brands, and recent data supports its validity is stronger than ever.
As people reemerge into the world, do you understand what their new needs are?
Will you customize your email campaigns to speak to your customers where they are?
Will you recognize the opportunities as well as the challenges?
Chad White, Head of Research at Oracle CX Marketing Consulting sits down to share
some fresh data as we rethink the launching pad for your post-Covid email campaigns.
Guest Intro
Chad S. White is the author of "Email Marketing Rules" and more than 3,000 posts and
articles about email marketing trends and best practices. He has served as lead email
marketing researcher at four of the largest email service providers—Oracle, Responsys,
Salesforce, and ExactTarget—as well as at Litmus and the Direct Marketing
Association. Chad was named the Email Experience Council's 2018 Email Marketer
Thought Leader of the Year.
Chad White, Head of Research at Oracle CX Marketing Consulting
They discuss:
● How to use recent email data stats to develop your email marketing
● What the reemergence of society forces marketers to consider
● How important personalization is in a post Covid world
● The value in keeping up with your analytics now more than ever
Find this exciting episode and many more by subscribing to The Email Unplugged Podcast,
powered by Netcore, on Apple Podcasts, on Spotify, or on our website
Adapting your email strategy to the current Covid19 centric environment is essential.
It’s time to examine your lists, put things in place to protect your brand from phishing, and shore up your message to assure you aren’t missing the mark.
Lauren joins us from Southern California where she is currently working with Kickbox, a dominant force in the email verification space.
Lauren Meyer, VP of Industry Relations and Compliance Kickbox
What we talked about:
- How you can connect with your customers in a positive way right now
- Ways to protect the integrity of your brand’s email
- Developing your email lists for strong campaigns
Find this interview and many more by subscribing to The Email Unplugged Podcast, powered by Netcore, on Apple Podcasts, on Spotify, or on our website ←- coXo
Everyone knows there is a pandemic.
Everyone knows they need to wash their hands.
Are you sending out emails that sound like the 48 other brands in their inbox?
Are you sending out the same CEO statement that has been regurgitated over and over again?
“Ugh not another one of THOSE” - Your Customer.
We are all operating under different rules right now.
Make sure your messaging is useful and appropriate for these unprecedented times. Tune in to hear as
Kait Creamer, CRM Marketing Manager, Framer & Dennis Dayman talk about
- Examining your email marketing
- Adjust your messaging to reflect the current state of things
- Share useful information. Don’t be tone-deaf.
Find this interview and many more by subscribing to The Email Unplugged Podcast, powered by Netcore, on Apple Podcasts, on Spotify, or on our website
It's a dark time. But in a way, it's a good time for email marketers because people still need to connect with each other.
Sure, they can connect on social media. But remember how social was supposed to kill email? Yeah, that didn't happen. Email is still king.
The name of the game is providing help, goodwill, and value without purchase, providing goodwill, and helping people. How do you do that?
One way to get an email opened right now is to use "COVID" in the subject line because that's the topic people care about — internal discussions aside.
In this episode of the Email Unplugged Podcast, Powered by Netcore, Dennis talks with Jeanne Jennings, Founder, and Chief Strategist at Email Optimization Shop, a boutique consultancy focused on optimizing bottom-line email marketing performance with strategic testing.
They discuss:
- How companies can contribute during a crisis
- What should companies be doing with email right now?
- Connective content vs sales during COVID
Email has been around for 30-+ years now. Unfortunately, it's fraught with issues such as spam, phishing, and over communicating. Now there's a new problem: We're in the middle of a global pandemic that has changed the whole landscape of email.
We still rely on it, though. Email has the highest ROI of any communication channel out there.But no one wants to use a crisis as a promotional tool. So how can you communicate sensitively and powerfully during a pandemic?
In this episode of the Email Unplugged Podcast, Powered by Netcore, Dennis talks with Matt Vernhoot, the director of privacy and industry relations at Validity.
They discuss:
- How the herd mentality could be affecting your email communication strategy...and why it shouldn't
- How to keep your email on message, your audiences informed, and your customers connected, all without panicking
- How to be sensitive to people during a crisis
You're listening to the Email Unplugged Podcast powered by Netcore, a weekly show dedicated to helping email marketers, marketing enthusiasts & professionals of all walks engage, grow, and retain customers through reliable, smart & effective email communication .Discover actionable ways to increase ROI and deliver value.. No fluff. Tune in to hear best practices and tactical solutions from thought leaders and practitioners. Master your email communication now.
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