The SiteVisibility Internet Marketing Podcast

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In today's episode we’re joined by special guests, Bianca Anderson and Andy Crestodina. Our conversation centers around the impact of algorithm updates on the future of content discovery; the practical strategies for navigating this evolving digital landscape and the importance of leveraging expertise within content teams to enable the evolution of content discovery. If as a business you’re looking to build your authority online, this episode is for you.

In this episode:

07:42 Interjecting expertise - HubSpot checklist resource for content productivity.

12:15 Reddit & Quora - trend leads to SEO changes.

17:24 Content creation shifts to AI-driven information generation.

19:42 How focusing on middle and bottom of funnel content can drive business KPIs.

22:14 The importance of managing stakeholder expectations for traffic KPIs

Resources mentioned in this episode:

https://www.amsive.com/insights/author/lily-ray/

https://searchengineland.com/author/barry-schwartz

More about our guests:

Experienced in both in-house and agency SEO, Bianca Anderson makes valuable contributions to driving innovation at HubSpot and has led the creation of HubSpot's EEAT Playbook. Bianca is also the Project Manager of the Blog Insights Report, which plays a crucial role in influencing 90% of all published or updated blog content.

Connect with Bianca here:

https://twitter.com/binksdoesseo

https://www.linkedin.com/in/bianca-anderson/

Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology.

Connect with Andy here:

www.orbitmedia.com

https://www.youtube.com/orbitmedia

https://www.linkedin.com/in/andycrestodina/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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In today's episode we’re joined by special guests, Julia Vyse and Kevin Lee, discussing the developments and advances taking place in paid media right now. Our conversation takes in the complexities of paid advertising; the challenges of measuring success, and the importance of understanding the nuances of different platforms. If you’re keen to get a better understanding of how paid advertising can work for you, or to improve your current campaigns, this episode is for you.

In this episode:

05:15 Why understanding KPI's and testing is crucial in paid media.

09:03 How making confident, accurate decisions and using short-term data to validate long-term outcomes can lead to success.

12:50 Managing internal metrics, platform control, and budget allocation for success with awareness campaigns.

14:17 How to drive platform use by focusing on social media metrics and user engagement.

20:53 Balancing art and science - How to navigate the intersection between platform data and analytics.

Resources mentioned in this episode:

https://www.dentsu.com/blog

www.youtube.com/@eMarketingAssociation

More about our guests:

Julia is a Digital Director and has focused on Search and Performance Media for Enterprise-sized organizations for 16 years. These days, she focuses on optimizing inside platforms, while ensuring that different media works in harmony rather than in silos. Ask her about QSR, Public Sector, Luxury Travel, and Retail.

Connect with Julia here:

https://www.iprospect.com/en/ca/

https://www.linkedin.com/in/juliavyse/

Kevin Lee is a marketing mad scientist, entrepreneur, marketing expert, investor and cause marketing philanthropist. He is the co-founder of full-service marketing company, Didit, and founder of GivingForward.org, a cause marketing nonprofit that along with its predecessor We-Care has generated millions of dollars for nonprofits and billions for businesses.

Connect with Kevin here:

https://www.emarketingassociation.com/

https://www.linkedin.com/in/variousventures/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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In today's episode, we’re talking all about video advertising with insights from expert guests Jyll Saskin Gales and Corey Henke. We discuss the impact of automation and AI in advertising, the continued rise of short-form video content, the merging of organic and paid content, and the challenges of measuring advertising effectiveness in a rapidly changing digital landscape. If you’re here to gain expert perspectives on navigating the evolving landscape of video in digital advertising, this episode is for you.

In this episode:

03:18 Ad trends: automation, AI, privacy regulations and opportunities.

07:51 The balance between being creative and precise targeting in video formats.

14:08 YouTube and Google’s development of powerful video platforms.

18:54 How the ad industry has simplified their tools for ‘average’ users.

20:09 How marketers need to adapt to platform changes for increased ad revenue.

Resources mentioned in this episode:

Google Ads Help Centre https://support.google.com/google-ads

Face to face events

More about our guests:

Cory Henke specialises in the direct-to-consumer advertising space. He is renowned for speaking about YouTube Advertising, Data Visualization, and Media Buying at conferences worldwide. Cory's unique contribution to the industry includes developing and managing a proprietary dashboard and analytics platform, utilized by a select group of agencies and advertisers to enhance their digital advertising strategies.

Connect with Cory here:

https://variable.media

https://twitter.com/coryhenke/

https://www.linkedin.com/in/coryhenke/

Jyll is a Google Ads coach and marketing instructor servicing some of the world’s largest advertisers, including Fortune500 companies and Google! She runs several successful learning programmes and boasts a 60K+ following on TikTok, bringing her "insider" expertise to the masses.

Connect with Jyll here:

https://www.linkedin.com/in/jyllsaskingales/

https://jyll.mykajabi.com/newsletter-sign-up

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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In today's episode of the Internet Marketing Podcast we’re getting unmissable insights from local marketing experts Amanda Jordan and Greg Gifford. Exploring the current landscape of local SEO, we discuss the importance of a holistic marketing approach, the impact of algorithm updates, the future of search, and the essential elements of local marketing strategies. If you’re keen to know more about how local SEO marketing can drive more meaningful results, this episode is for you.

In this episode:

04:38 SEO’s shift to contextual relevance over keyword stuffing, and how it’s impacting local businesses' organic visibility.

07:00 Why SEO professionals should be prioritising true marketing over algorithms.

16:13 Search is evolving beyond Google. Businesses need to adapt and be present across all platforms.

18:08 Improving website content for better search engine visibility can be an easy win.

20:38 How AI assistants provide personalised, multi-option suggestions based on personal history and preferences, even in familiar locations.

Resources mentioned in this episode:

Local Search Tuesdays by Greg Gifford

Ricketyroo blog

More about our guests:

Amanda Jordan is an esteemed local SEO strategist and consultant. Regularly invited as an expert speaker, Amanda shares her ability to demystify complex SEO concepts with ease, sharing her vast knowledge of the industry, especially in managing the unique challenges faced by franchises and multi-location businesses.

Connect with Amanda here:

https://ricketyroo.com/

https://www.linkedin.com/in/amanda-j-96797686/

Greg Gifford is the COO at SearchLab, a boutique marketing agency specialising in Local SEO and PPC. Currently one of the most in-demand speakers at digital marketing and automotive conferences all over the world, Greg shares over 20 years of online marketing and web design experience, and his expertise in Local SEO has helped countless businesses gain more visibility in local searches.

Connect with Greg here:

https://searchlabdigital.com

https://twitter.com/greggifford

https://linkedin.com/in/greggifford

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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In today's episode of the Internet Marketing Podcast we’re joined by Areej AbuAli and Kirsty Hulse to talk about building successful communities. We discuss their hugely popular in-person live events – Women in Tech SEO and Confidence Live - and discuss the challenges and rewards of the online communities that sit alongside them. If you’re keen to know more about nurturing communities and the insider view on the realities of event organising, this episode is for you.

In this episode:

00:30 The origins and mission of Confidence Live, focusing on giving back to the community and maintaining not-for-profit status.

10:15 Charting the organic growth of Women in Tech SEO and responding to community demands in building the organisation.

13:08 Exploring the formation of engaged communities.

16:48 The challenges of running in person events – maintaining integrity and comercialisation.

Resources mentioned in this episode:

https://self-compassion.org/

https://freelancecoalition.org/

More about our guests:

Areej is a seasoned industry speaker and the proud creator of Women in Tech SEO, a global community of women in Technical SEO and marketing. WTS was founded in May 2019 and has since grown to more than 7,000 global members and 40,000 followers. Areej has spoken at conferences such as the Festival of Marketing, BrightonSEO and MozCon.

Connect with Areej here:

https://www.linkedin.com/in/areejabuali/

https://www.womenintechseo.com/

Kirsty Hulse is an award-winning Confidence Coach, motivational speaker, and the creator of Confidence Live, a 1000 delegate conference that attracts some of the world’s leading speakers & wellbeing experts. She has trained 40,000+ people in companies like LinkedIn, Amazon and Spotify and has spoken in over 30 countries.

Connect with Kirsty here:

https://www.linkedin.com/in/kirsty-hulse/

https://www.confidencelive.com/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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In today's episode of the Internet Marketing Podcast, we’re joined by digital advertising expert Kyle Johnson to discuss the latest trends and changes in the world of paid search and pay per click advertising. We explore the shift from keywords to conversations, the impact of AI on campaign optimisation, and the transformation brought about by Google's PMax campaign tool. If you’re here to gain valuable knowledge and stay ahead in the ever-evolving realm of paid search and digital advertising, this episode is for you.

In this episode:

04:16 Different types of activity require different ways of measuring. Brands need to shift their mindset to adapt and not fall behind competitors.

09:49 The benefits and limitations of Googles PMax tool and why you need to get specific with the data.

17:06 Why focusing on increasing search percentages and understanding user context will lead to better conversions.

22:42 New algorithms – why the use of exact match keywords is still relevant.

Resources mentioned in this episode:

https://searchengineland.com/

https://searchenginehubbub.com/

More about our guest:

Kyle is a paid media professional with over 10 years of experience in the industry. He has supported a diverse range of clients, from SMBs to larger household brands, spanning various verticals, helping them achieve their business goals. In his current role, his primary responsibilities include developing the paid media offering at 26, providing support across strategy for partners, and developing his team.

Connect with Kyle here:

https://www.linkedin.com/in/kylecaliphjohnson/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

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In today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content that will ensure you stand out from the crowd. From understanding audience personas to leveraging influencers and social media, we discuss the innovative but actionable approaches and insights to take your content creation to the next level. Let’s dive in!

In this episode:

05:25 Taking the measurements – recommended tools to measure specific marketing metrics.

08:30 The complexity of creating accurate and detailed personas for content production given economic constraints on resources.

13:19 The value of analysing customer service calls to improve both customer service and marketing strategies for brands.

17:38 Why adaptation is important when catering for diverse audiences.

Resources mentioned in this episode:

https://lapope.com/2021/12/03/the-best-of-ten-things-in-2021/

https://coreupdates.com/

https://ellenforster.substack.com/

https://www.tiktok.com/@aliceisgratified

More about our guests:

Natalie is a Freelance SEO Consultant based in Brighton in the UK. She loves using her expertise to help businesses of all sizes to grow their digital presence, mainly through holistic SEO.

Connect with Natalie here:

https://nataliearney.com/

https://www.linkedin.com/in/natalie-arney-33844052/

https://twitter.com/__nca

Zoë is a leading UK wedding expert and Editor of Hitched.co.uk. She has over 11 years’ experience creating optimised content in the niche field of weddings, and has worked for almost all of the UK’s biggest wedding planning brands.

Connect with Zoe here:

https://www.instagram.com/zoeburke_editor/

https://www.hitched.co.uk

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the importance of good quality link building for SEO. Let’s dive in!

In this episode:

06:15 The changing landscape of journalism - many shifting to freelance work and writing for multiple titles.

09:41 The importance of alignment and collaboration in digital PR - moving away from past tensions and building better relationships with journalists.

11:31 Top tips for pitching journalists - pitch structure, clear images, quick response and tailored content.

16:27 Utilising the ‘dates of interest’ calendar for easy campaign recycling.

19:44 Discussing the importance of SEO and digital marketing for business growth and increased revenue.

Resources mentioned in this episode:

The Art of Creative Thinking by Rod Judkins https://www.rodjudkins.com/books

https://connective3.com/resources/

More about our guests:

Olivia has over six years of experience working in the PR industry. Her passion for finding innovative link building tactics and nurturing PR/Journalist relationships has propelled her careeracross some of the leading PR agencies in Manchester.

Connect with Olivia here:

https://www.linkedin.com/in/olivia-bence-883260132/

With a background in music PR, Will has 10 years of experience in both traditional and digital PR, marketing and communications. Now currently focussing on digital PR strategies at connective3, Will is developing multi-channel campaign strategies and delivering award-winning campaigns to clients across multiple international sectors.

Connect with Will here:

https://www.linkedin.com/in/will-waldron-0b0088111/

https://connective3.com/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

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In today's episode of the Internet Marketing Podcast, our conversation covers the interconnection between branding and organic marketing; the role of social media in brand ownership, and the significance of authenticity in storytelling. We also delve into thought leadership and explore some practical ways organisations can engage and use it to create valuable online content. Our experts this week are Annika Haataja & Kineta Kelsall, both SEO experts with a passion for brand driven content. If you’re looking for practical tips on how to use thought leadership to strengthen your brand, this episode is for you.

In this episode:

06:30 Identifying brand gatekeepers, integrated strategy and maintaining brand messaging consistency.

07:45 How does social media fit into brand ownership and responsibility?

13:00 Discussing leadership and thought leadership in organizations.

16:44 Thought leadership in business can come from anyone, not just CEOs. Incentive programs can help boost employee advocacy.

19:22 Encouragement to explore new ideas and resources.

Resources mentioned in this episode:

How to build a story brand by Donald Miller

https://www2.deloitte.com

More about our guests:

Annika is the SEO Director at Seeker Digital, a UK-based organic performance agency. With over 7 years’ experience in technical and on-site SEO, she heads up all SEO delivery across clients.

Connect with Annika here:

https://seeker.digital/

https://www.linkedin.com/in/annika-haataja/

Kineta is the founder of the School of Social with over 12 years of experience in integrating the realms of paid, owned, and earned social media. Her passion lies in understanding the psychology of human interactions, delving into how people think, feel, and act online.

Connect with Kineta here:

https://www.schoolofsocial.org.uk/

https://www.linkedin.com/in/kinetakelsall/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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In today's episode of the Internet Marketing Podcast, we discuss the challenges and complexities marketing professionals face when expanding their campaigns into new countries. We discuss the importance of understanding local media landscapes; how to adapt your content for different international markets and the importance of accurate translations for cultural context. Our experts this week are Peace Itimi and Laura Míguez, both innovative thinkers and highly experienced in international marketing. If you’re looking for practical tips on how to improve your global campaigns, this episode is for you.

In this episode:

03:46 Peace’s focus on Africa's leading presence as an emerging international market.

07:39 Why understanding cultural context is crucial for effective international campaigns.

12:59 Understanding the variations in each country's media landscape – what and how do they consume their news?

17:54 Why having a good network is essential when hiring local freelancers, especially translators.

20:23 Placing trust in agencies or freelancers for content localisation – get to know them first.

Resources mentioned in this episode:

https://www.lennysnewsletter.com/

https://www.reforge.com

https://www.tlcfreelance.com/newsletter

More about our guests:

Peace is a multifaceted Marketing leader and global thought leader. She works at Smile ID (Africa's leading identity verification and digital KYC provider) as its Director of Marketing and served as a Growth Mentor for Seedstars Growth Program and Google for Startups Accelerator.

Connect with Peace here:

https://www.youtube.com/peaceitimiofficial

https://www.linkedin.com/in/peaceitimi

Laura Miguez is a Senior Digital PR Strategist who has successfully transitioned her expertise from the UK to the Spanish and international markets. Utilising a keen understanding of cultural nuances, she regularly secures client placements in some of Spain's most influential publications.

Connect with Laura here:

https://www.linkedin.com/in/laura-miguez-843444115/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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In today's episode of the Internet Marketing Podcast, we’re discussing the more technical aspects of SEO, including an in-depth look at the crucial elements of site structure, rendering methods and information architecture. We also explore the tools available to help you analyse the performance of your website and get you better results in the SERPS. Our experts this week are Sally Raymer and Mark Stanford-Janes, both experts in their field with over 20 years’ collective experience. If you’re looking to get practical tips on how to improve your digital marketing performance with better site structure and SEO, this episode is for you.

In this episode:

07:41 Understanding Google's priorities in website searches.

11:16 Unique page content and SEO alignment analysis.

14:03 Why information architecture is important for website structure and on-site SEO.

20:09 Recognising customer needs, seeking resources for customer needs.

Resources mentioned in this episode:

Moz – Beginners Guide to SEO

Web app design resource – patterns.dev

More about our guests:

Sally is an SEO expert and Founder with almost a decade of experience. Spanning everything from technical SEO to localisation, internationalisation and more, Sally has worked in a variety of industries, including b2b and b2c markets.

Connect with Sally here:

Linkedin.com/in/sally-r-seo

www.seoinmotion.com

Mark is a Senior Organic Performance Account Manager and has worked in SEO for nearly 6 years. His experience spans a range of clients, from big brands to SMEs in industries such as Travel, Finance, Saas & Ecommerce.

Connect with Mark here:

https://www.linkedin.com/in/mark-stanford-janes-4357a7129/

https://weareroast.com/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to stay ahead in the world of PPC for generating leads, this is the episode for you.

In this episode:

06:02 Why some companies struggle to market products and seek guidance.

09:54 Comparing paid social and search platforms – Bing vs Google

12:34 Why it’s important to optimise your landing page and/or website

11:54 Paid search and social media: competition and value.

Resources mentioned in this episode:

Russell Brunson – Clickfunnels

Mike Rosa PPC expert

More about our guests:

Veronica is a seasoned Paid Media consultant, specializing in managing Paid Search and Paid Social campaigns for diverse international brands.

Connect with Veronica here:

https://www.linkedin.com/in/veronica-ruiz-morcillo-0a157114/

https://verorumor.com/

Ethan has experience within both the creative and paid search domains; Having a track record of creating sales-led, ecommerce campaigns which directly resulted in the growth of SME’s. Ethan combines the analytical science of PPC with the creative of video to influence consumer buying.

Connect with Ethan here:

https://www.linkedin.com/in/ethan-lambert/

https://darkhorse.co/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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Chima Mmeje & Luke Gosha join us on the podcast today, sharing their expertise and experience on how AI tools can help with content creation and analysis in marketing. We delve into the practical ways in which AI can be utilised, the ethical considerations to be aware of, and the importance of validation, fact checking and transparency when using AI-generated content. Join us for an in-depth conversation on the intersection of AI and digital marketing in today's episode.

In this episode:

06:23 Garbage in = garbage out. Why you should start small and avoid shortcuts when starting out with AI.

10:01 Using AI for daily data analysis and Chat GTP customizations.

15:51 Ethical and legal concerns regarding data protection and plagiarism.

20:02 Challenges of validating large language models' reliability.

Resources mentioned in this episode:

EverydayAi podcast

Prime Prompt Polish ChatGPT course: https://podPPP.com

Moz blog - Tom Jeffery - ‘Why should I pay you to use AI for my SEO?’

More about our guests:

Chima is a senior content marketing and strategy professional for Moz. She's also the founder of The Freelance Coalition for Developing Countries, a UK nonprofit providing free resources and training for BIPOC marketers globally.

Connect with Chima here:

https://moz.com

https://www.linkedin.com/in/chima-mmeje/

@chimammeje

Luke is an SEO consultant with 9+ years of experience. Having worked both in-house and agency side, Luke is currently applying his trade at Reddico Digital and has a passion for working with AI and finding new ways to integrate it within workflows.

Connect with Luke here:

https://twitter.com/Lgosh

https://www.linkedin.com/in/luke-gosha/

@Lgosh

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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In this episode we’re joined by Danielle Gipps & Carla Rovaris for a deep-dive into the dynamic nature of paid social advertising and its relevance in today's marketing landscape. We discuss the significance of targeting customer behaviours, and explore the innovative approaches brands can take in their content creation and advertising campaigns to engage new audiences. If you are looking for new strategies and ideas around paid social, make sure you tune in!

In this episode:

08:10 Paid social ads - your invitation to new potential customers.

12:45 Why it’s important to consider ad placement and design for attention on different platforms.

14:11 Repurposing content, and reaching wider audiences through video.

19:56 Ads create sense of belonging and story.

21:49 How and why analysing target customers for best engagement is so important.

Resources mentioned in this episode:

Northbeam – weekly newsletter for platform data

Thinkbox – video specific data insights/events

More about our guests:

Danielle is the Agency Marketing Manager at Revenue Growth Agency. An avid believer in the power of storytelling to helping brands break through advertising noise, Danielle’s passion lies in the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns.

Connect with Danielle here:

https://www.linkedin.com/in/danielle-gipps-7aa098110/

Carla is a marketeer with over 9 years’ experience in the field of performance marketing. After leading the paid media activities for entities such as Adidas, Reebok and Gucci, she helped found a social enterprise dedicated to increasing diversity in the digital performance industry. She now dedicates her time to her entrepreneurial journey as founder of 3 companies.

Connect with Carla here:

https://www.linkedin.com/in/carla-rovaris-793831b6/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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In this episode we’re joined by content experts Karim Adib & Manuel Massimo Madeddu to talk about how we can be more effective with content production. Together we discuss the integration of AI into content creation and how it’s shaping our approach to production processes; the importance of maintaining authenticity in the AI age; and the impact visual content is having in the world of SEO and marketing today. Whether you're a marketer or a content creator, this episode will provide valuable tips and recommendations to enhance your content production strategy. Tune in to gain valuable insights and stay up to date with the ever-evolving world of digital marketing.

In this episode:

08:39 AI imagery - discussing trust and human instinct.

10:50 Diverse content formats are crucial for engagement and success - Video is a key focus for its storytelling potential.

15:17 Using AI to create graphic or animated content saves time but may lack human essence.

18:24 Prototyping for persuasion and experimentation, repurposing for investment.

Resources mentioned in this episode:

Search Engine Journal

Story Worthy by Matthew Dicks

Steal Like an Artist by Austin Kleon

More about our guests:

Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO.

Connect with Karim here:

https://www.clickthrough-marketing.com

https://twitter.com/KarimAdibPR

https://www.linkedin.com/in/karimadib/

Proud father of 2 and tech enthusiast, Manuel has over 14 years of experience in digital marketing. He has honed expertise in holistic digital growth strategies for small to big international businesses and he is committed to pushing the boundaries of innovation.

Connect with Mauel here:

https://twitter.com/manu_madeddu

https://www.linkedin.com/in/manuel-madeddu

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we’re joined by Matt Green and Nabeel Tanveer, both industry experts in the field of SEO analytics. In our chat we cover the impact of continuous algorithm updates and the best tools and methodologies for monitoring and analysing competitors. Listen in for valuable recommendations on honing your analysis skills and keeping up with the latest trends. Whether you're new to SEO or an experienced professional, there's something here for everyone.

In this episode:

07:30 The purpose of reporting is action-oriented.

09:32 Seeking examples for data-driven content strategy.

13:36 Questioning threshold for transitioning from Google Sheets.

18:10 Algorithms pace making insights difficult and needs monitoring.

20:53 Identifying opportunities and tools for business growth.

Resources mentioned in this episode:

Chat GTP https://chat.openai.com/auth/login

Google sheet tips – blog by Ben Collinshttps://www.benlcollins.com/

More about our guests:

Matt has been working in the SEO industry for 6 years and is a data and process specialist - which also means he’s a Google Sheets nerd. He loves finding tips and tricks to help speed up the work we do every day.

Connect with Matt here:

https://twitter.com/MattGreenwoodGS

https://www.linkedin.com/in/matt-greenwood-53931094

Nabeel is a full stack Organic growth specialist currently working at Electrolux in Stockholm, Sweden.

Connect with Nabeel here:

http://www.linkedin.com/in/nabeelt87/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we’re joined by industry experts Araminta Robertson & Fiona Brennan to discuss all things content strategy.Together we look at the potential impact of AI in content creation, including ethical concerns and the practical applications of AI tools; share valuable insights into narrative structure and storytelling, plus, the key to getting your subject expert on board for more impactful results.

In this episode:

04:27 Research, writing, and personal qualities in learning.

11:51 Understanding customer emotions for effective content strategy.

15:28 Involving interviewees, preparing questions, showing impact.

20:42 AI's potential and ethical concerns.

27:22 The impact of unconventional inspiration.

Resources mentioned in this episode:

Into The Woods by John Yorke

They Ask You Answer by Marcus Sherridan

More about our guests:

Araminta is the Managing Director at Mint Studios, a content marketing agency that helps fintech companies turn their website blog into a customer acquisition channel. She also co-manages the 1,500+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and Edinburgh's Fintech Mixers.

Connect with Araminta here:

https://www.linkedin.com/in/aramintarobertson/

https://www.mintcopywritingstudios.com/

Fiona is a content strategy consultant and founder of Indi Essentials. She supports Brand Managers, Marketing Managers and founders to make the most of their content and specialises in ethical businesses.

Connect with Fiona here:

https://www.linkedin.com/in/fiona-brennan/

https://www.indiessentials.co.uk

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we’re joined by Andi Jarvis, founder of Eximo Marketing & Katie Thompson, freelance copywriter, journalist and founder of Katielingo.co.uk. We discuss creativity in marketing, the importance of understanding different personality traits in business, and insights into what creativity can mean within digital marketing projects. We also cover the challenges and strategies for maintaining creativity in day-to-day work and the value of building relationships with clients.

In this episode:

03:41 Discovering skills, interests, and transition to marketing.

07:28 Client insights are invaluable for marketing strategies.

12:09 Embrace moments, capture ideas, face challenges creatively.

16:54 Momentum and small wins lead to success.

Resources mentioned in this episode:

The E-Myth by E Gerber

Quiet by Susan Cain

Creativity Inc by Ed Catmull

Trash Theory

More about our guests:

Andi is the founder of Eximo Marketing, dad to Kiera and a BBQ fanatic. He set up Eximo Marketing in the summer of 2017 to help companies find more customers by creating effective marketing strategies, fix under-performing parts of their campaigns, and provide training to educate and engage their teams.

Connect with Andi here:

https://www.linkedin.com/in/andijarvis/?originalSubdomain=uk

https://eximomarketingstrategy.com/

Threads @Andijarvis

Katie is a freelance copywriter and journalist based in York. Since 2016, Katie has been working with SMEs, digital marketing agencies, magazines and students to provide copywriting, blogging, news and feature writing, proofreading, PR and PPC/SEO consultancy.

Connect with Katie here:

https://www.linkedin.com/company/katie-lingo/

katie@katielingo.co.uk

www.katielingo.co.uk

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we’re joined by Cheryl Crossley, head of digital PR at IDHL Group & Sarah-Jayne Taylorson, Digital PR Consultant at NORTH. Cheryl and Sarah Jane share insights into the evolving landscape of online PR, the importance of integrating digital PR with traditional PR, and the factors contributing to a successful digital PR campaign. They delve into the ideation process and the challenges of pitching to online publications and offer valuable tips on building relationships with journalists. Additionally, they discuss essential tools and resources for PR professionals, such as TikTok and the Grapevine newsletter, and how to stay informed about emerging trends. With valuable perspectives and practical advice, this episode provides a deep dive into the world of online PR and offers valuable insights for marketing professionals.

In this episode:

00:00 Trends in online PR and marketing.

05:57 Successful digital PR should involve more than just backlinks.

13:29 Journalists face intense pressure handling overwhelming PR.

14:47 Encouraging personalized journalist relationships.

19:54 Closing remarks: guests recommended resources.

Resources mentioned in this episode:

TikTok trends

Flipboard

Grapevine newsletter

More about our guests:

Cheryl is Head of Digital PR at WMG, and has worked in the industry for 15 years. She has experience delivering PR strategies for clients in a broad range of sectors. She has previously spoken at brightonSEO, presenting talks on the Value of Brand Mentions and the Rise of No Follow Links.

Connect with Cheryl here:

https://www.linkedin.com/in/cheryl-crossley-57037264

https://www.idhlgroup.com/about/who-we-are

Sarah-Jayne is a Digital PR Consultant at Newcastle-based agency, NORTH. With over 3 years in-house experience, she is now working agency-side leading on iconic brands such as HelloFresh, Green Chef and Bensons for Beds.

Connect with Sarah-Jane here:

X @sarahjanepr

https://www.wearenorth.co.uk

https://www.linkedin.com/in/sarah-jayne-taylorson/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

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We’re back and bringing the podcast into the Brighton SEO family, returning to our original name, The Internet Marketing Podcast. We're adding even more great content with contributions from talented marketers connected to the world's largest search marketing event, the brightonSEO conference. Thank you for being a loyal listener - we can’t wait to engage with our amazing audience. Stay tuned for upcoming episodes.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or via

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we’re joined by Robert Patin, Managing Partner of CreativeAgencySuccess.

In his words, Robert is on a mission to eradicate the phrase ‘the starving artist’, and part of this mission involves helping creatives to conserve their creative energy by learning what to say yes to, and when to say no.

EXCLUSIVE LISTENER GIFTS

Robert is giving 3 free resources for listeners of this podcast.

Hit creativeagencysuccess.com/sitevisibility where you’ll find:

A link to download Robert’s book, ‘The Practical Agency’
A guide to creating Capabilities Presentations
The opportunity to book in an Agency Profitability Accelerator call

Referenced in this episode:

[Book] The Agency Blueprint by Robert Patin: https://amzn.to/3Qxlm8q
[Book} The Practical Agency by Robert Patin & Darren D. Ward: https://amzn.to/3QxPO2n

Connect w/ Robert/Creative Agency Success

creativeagencysuccess.com/sitevisibility

Connect with Scott:

https://www.linkedin.com/in/scottcolenutt/

Connect w/ SiteVisibility:

https://www.sitevisibility.co.uk/
https://twitter.com/sitevisibility
https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/
https://www.instagram.com/sitevisibility/
https://www.tiktok.com/@sitevisibility
https://www.youtube.com/@SiteVisibility/
https://www.threads.net/@sitevisibility

If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we’re joined by our former host, Kelvin Newman.

Kelvin runs Rough Agenda, a specialist marketing events company, based here in the UK. Rough Agenda is well known for housing the world’s largest search marketing conference, brightonSEO. brightonSEO has been running for 13 years and welcomes over 3000 marketers twice a year in Brighton, UK.

…and it’s about to get even bigger.

Kelvin and his team are heading to San Diego on the 9th and 10th November 2023 for the very first brightonSEO US event.

In this episode Kelvin joins us to share a behind the scenes look at what it’s taken to organise brightonSEO US, and a preview of what attendees can expect.

If you have any questions that you'd like to ask the keynote speaker at the event, Danny Sullivan, Public Liaison for Search at Google, you can add them here.

COMPETITIONKelvin is giving away 5 tickets for each day of brightonSEO US, taking place on 9th & 10th November 2023 at the Manchester Grand Hyatt in San Diego.

To enter, email Kelvin at kelvin@brightonseo.com with the subject line ‘Podcast Competition’ and note the day you want to attend in the email.

Kelvin will keep the competition open for a week after this podcast airs, with winners being selected at random and contacted shortly afterwards.

Connect w/ Kelvin/brightonSEO:* us.brightonseo.com * https://twitter.com/brightonseo * https://www.linkedin.com/company/brightonseo/ * https://www.linkedin.com/in/kelvinnewman

Connect with Scott:* https://www.linkedin.com/in/scottcolenutt/

Connect w/ SiteVisibility:

https://www.sitevisibility.co.uk/
https://twitter.com/sitevisibility
https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/
https://www.instagram.com/sitevisibility/
https://www.tiktok.com/@sitevisibility
https://www.youtube.com/@SiteVisibility/
https://www.threads.net/@sitevisibility

If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we’re joined by actor, filmmaker, singer, podcaster and soon-to-be author, Armando Leduc.

Armando also owns Leduc Entertainment, a social media marketing agency and content studio that help to bring business stories to your screens.

In this episode we discuss:

The benefits of adopting video recording tools like Loom
Motivations behind his upcoming book, ‘Scaling’
The duality of life
How to relax before going on camera
Practising vs. publishing
What is screen presence?

Referenced in this episode:

https://www.loom.com/
https://www.8figurefirm.com/
[Book] Who Not How by Dan Sullivan https://amzn.to/3ZTAtMw
[Film] ‘Bourbon Whiz’: https://www.youtube.com/watch?v=nt0oKXoO0fg&ab_channel=Sketchycharacters
[Book] Daring Greatly by Brené Brown: https://amzn.to/3PXyAtJ
[Book] The Artist’s Way by Julia Cameron https://amzn.to/3ZTKn0y
[Book] Irreverant Acting by Eric Morris: https://amzn.to/3rRlK8i

Connect w/ Armando/Leduc Entertainment:

https://www.leducentertainment.com/
https://www.youtube.com/user/sketchycharacters

Connect with Scott:

https://www.linkedin.com/in/scottcolenutt/

Connect w/ SiteVisibility:

https://www.sitevisibility.co.uk/
https://twitter.com/sitevisibility
https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/
https://www.instagram.com/sitevisibility/
https://www.tiktok.com/@sitevisibility
https://www.youtube.com/@SiteVisibility/
https://www.threads.net/@sitevisibility

If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In this episode, I (Scott) share the benefits of marketing retainers for clients that can often be overlooked.

Connect with Scott:

https://www.linkedin.com/in/scottcolenutt/

Connect w/ SiteVisibility:

https://www.sitevisibility.co.uk/
https://twitter.com/sitevisibility
https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/
https://www.instagram.com/sitevisibility/
https://www.tiktok.com/@sitevisibility
https://www.youtube.com/@SiteVisibility/
https://www.threads.net/@sitevisibility

If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we’re joined by Bryan Clayton, Co-founder of GreenPal. GreenPal has been dubbed ‘Uber for lawn care’ by Entrepreneur magazine and currently boasts over 300,000 users, with ambitions to make that figure 1 million in the next 5 years.

Bryan joins us to share his lessons in building and growing GreenPal, as well as diving into the insights that helped him achieve a successful exit from his first business, Peachtree, in 2013.

In the episode we discuss:

The concept of mentorship vs. asynchronous mentorship
The benefits of hiring pirates vs. romantics
What’s not taught in business school?
Creating your own roadblocks to force reevaluation of your products and services
Immersing yourself in industry research to accelerate your growth
Functionality that’s been critical to the reliability of GreenPal’s platform

Referenced in this episode:

[Book] Grinding It Out by Rac Kroc: https://amzn.to/3tb8USz
[Movie] The Founder on Netflix: https://www.netflix.com/gb/title/80101899?source=35
[Book] The Lean Startup by Eric Ries: https://amzn.to/45eLwAW
[Book] The Four Steps to the Epiphany by Steve Blank: https://amzn.to/46v2gF0
[Book] The Startup Owner’s Manual by Steve Blank: https://amzn.to/3PAehCj

Connect with Bryan/GreenPal:

https://www.yourgreenpal.com/
https://www.linkedin.com/in/bryan-clayton-a96b33214
https://www.instagram.com/bryanmclayton/

Connect w/ SiteVisibility:

https://www.sitevisibility.co.uk/
https://twitter.com/sitevisibility
https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/
https://www.instagram.com/sitevisibility/
https://www.tiktok.com/@sitevisibility_
https://www.youtube.com/@SiteVisibility/
https://www.threads.net/@sitevisibility

If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we share some simple methods, software and services that can help you track the immediate conversion impact of magazine ads.

Referenced in this episode:

https://bitly.com/
https://bitly.com/pages/products/qr-codes
https://tinyurl.com/
https://short.io/
https://qrfy.com/
https://uqr.me/
https://apps.shopify.com/coupon-detective
https://apps.shopify.com/promopirates
https://apps.shopify.com/cleancart
https://www.capterra.co.uk/
https://www.g2.com/

Connect w/ Scott:

https://www.linkedin.com/in/scottcolenutt/

Connect w/ SiteVisibility:

https://www.sitevisibility.co.uk/
https://twitter.com/sitevisibility
https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/
https://www.instagram.com/sitevisibility/
https://www.tiktok.com/@sitevisibility_
https://www.youtube.com/@SiteVisibility/
https://www.threads.net/@sitevisibility

If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we’re joined by Claire Croft & Phil Lewis of Corporate Punk. Claire and Phil are passionate about helping businesses thrive through the power of their people.

Claire and Phil have a shared passion for unlocking the potential of individuals to help drive long-term commercial success. Claire specialises in eliminating barriers to potential and creating positive and sustainable impact through meaningful conversations and a strategic approach. Phil is an expert in human-centered ways to improve business performance, emphasizing the importance of embracing human strangeness, creativity, and emotion.

In the episode we discuss:

How to create a culture that embraces change
How to approach challenging conversations with a business partner
How to respond when in receipt of feedback
How to embrace creativity in business
The importance of giving your people time to think

Connect with Claire, Phil & Corporate Punk:

https://corporatepunk.com/

Connect w/ Scott:

https://www.linkedin.com/in/scottcolenutt/

Connect w/ SiteVisibility:

https://www.sitevisibility.co.uk/
https://twitter.com/sitevisibility
https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/
https://www.instagram.com/sitevisibility/
https://www.tiktok.com/@sitevisibility_
https://www.youtube.com/@SiteVisibility/
https://www.threads.net/@sitevisibility

If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we’re joined by Aimee Schuster, Founder of Bandwidth Strategy.

As the founder of Bandwidth Strategy and fractional COO, CMO, and CRO at current top-performing e-commerce and SAAS companies, Aimee supports $5M-100M major revenue companies in creating, growing and improving marketing departments to execute on lead generation and overall brand awareness.

In the episode we discuss:

What is a Fractional CMO?
When are the primary benefits of hiring a Fractional CMO?
What skills make for a successful Fractional CMO?
When is the right time to hire a Fractional CMO?

Connect with Aimee/Bandwidth Strategy:

bandwidthstrategy.com
aimee@bandwidthstrategy.com
https://www.linkedin.com/in/aimeehschuster

Connect w/ Scott:

https://www.linkedin.com/in/scottcolenutt/

Connect w/ SiteVisibility:

https://www.sitevisibility.co.uk/
https://twitter.com/sitevisibility
https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/
https://www.instagram.com/sitevisibility/
https://www.tiktok.com/@sitevisibility_
https://www.youtube.com/@SiteVisibility/
https://www.threads.net/@sitevisibility

If you’d like to work with us, you’d like to feature on the podcast or you have a guest or topic recommendation, please email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In this episode, Scott shares his favourite tools that help make podcast production, editing and process more enjoyable and efficient.

Referenced in this episode:

https://alitu.com/
https://www.remastermedia.com/
https://bouncecast.app/
https://www.castmagic.io/
https://www.chopcast.io/
https://www.clipgen.io/
https://choppity.com/
https://www.microsoft.com/en-us/microsoft-365/clipchamp
https://www.headliner.app/

If these tools help you in your podcasting journey, we'd love to know. Message us on all platforms @SiteVisibility.

If your a podcast tool or service provider that wants to connect w/ Scott, you can find him here: https://www.linkedin.com/in/scottcolenutt/

For all other feedback, topic suggestions and guest submissions, please email marketing@sitevisibility.com.

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we share lessons in advertising and creativity from the 2009 documentary, Art & Copy.

Art & Copy was produced by renowned documentary maker, Doug Pray, and features some of the most respected and creative minds from US advertising over the last 50 years, including Jeff Goodby, Rich Silverstein, Mary Wells, Hal Riney, Lee Clow & Dan Wieden.

You can find out more about director Doug Pray at https://dougpray.com/.

Art & Copy is currently available for streaming via PBS documentaries on Amazon Prime Video: https://www.amazon.com/Art-Copy-Jake-Shimabukuro/dp/B00E9564S4

Let us know your thoughts on the episode by messaging us across all platforms @SiteVisibility.

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we're joined by William Gadsby Peet, Chief Strategy Officer at Literal Humans. William joins us to share his thoughts on the current state of Web 3.0, including how companies are marketing using web 3.0 platforms and some of the more affordable ways to get started.

In the episode, William discusses:

What technology is encompassed within web 3.0?
How to get start learning about web 3.0 platforms
Examples of how brands are integrating web 3.0 within their marketing

Referenced on this episode:

https://decentraland.org/
https://www.playbook.com/
https://academy.binance.com/en
https://www.reddit.com/r/CryptoCurrency/
https://www.reddit.com/r/CryptoMoonShots/
https://www.coinbase.com/learn
https://superrare.com/
https://rarible.com/
https://veefriends.com/
https://www.thedrum.com/creative-works/project/vmlyr-wendys-keeping-fortnite-fresh

CONNECT WITH LITERAL HUMANS/WILLIAM:

https://literalhumans.com/
https://www.linkedin.com/in/william-gadsby-peet/

CONNECT WITH SCOTT:

https://www.linkedin.com/in/scottcolenutt/

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://twitter.com/SiteVisibility

For guest submission, suggestions, feedback and inquiries, email grow@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In today's episode, Scott shares 5 ChatGPT prompting tips that will instantly improve the outputs you're receiving from ChatGPT. These tips are suitable whether you're a beginner with ChatGPT or whether it's fast becoming a staple in your marketing tool set. They can also be applied to other AI assistants and tools, including Bard and Claude.

If you have questions regarding ChatGPT and would like to reach out directly to Scott, you can find him on LinkedIn: https://uk.linkedin.com/in/scottcolenutt or email scott.colenutt@sitevisibility.com

If you'd like to work with us, or you have feedback, topic or guest suggestions, you can Tweet us @SiteVisibility or email grow@sitevisibility.com

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I (Scott) was recently in a discovery call with a prospect when we asked what their USPs were.

They couldn't answer.

This made me nervous.

It also got me thinking about what else makes me nervous in marketing, especially the unrealistic expectations from prospects or clients of their marketing agencies.

Marketing agencies can cover a lot of ground, but what can't they do?

That's what I talk about in this episode.

If you're looking to work with an agency and what I share in this episode resonates with you, we'd love to hear from you.

Email grow@sitevisibility.com or Tweet us @SiteVisibility.

Or do something to us on Threads. Someone's got to.

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In this episode we're joined by local search expert Claire Carlile. Claire joins us to discuss how to level up your Google Business Profile.

In the episode we discuss:

How to track Google Business Profile performance
What's happening with Google Posts?
Effective ways to secure Google reviews

Referenced on this episode:

https://supermetrics.com/
https://www.jepto.com/gbp-free
https://www.clairecarlilemarketing.com/utm-tagging-guide
https://www.brightlocal.com/learn/google-business-profile/optimization/google-posts/
https://www.folly-farm.co.uk/
https://www.canva.com/
https://academy.brightlocal.com/

CONNECT w/ Claire/BrightLocal

https://www.clairecarlilemarketing.com/
https://twitter.com/clairecarlile
https://www.brightlocal.com/

CONNECT w/ Scott:

https://www.linkedin.com/in/scottcolenutt/

CONNECT w/ SiteVisibility:

https://www.sitevisibility.co.uk/
https://twitter.com/sitevisibility
grow@sitevisibility.com

For feedback, guest pitches or sponsorship inquiries, please email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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We recently faced an issue where users were telling us that they'd left Google reviews for our business, but the reviews weren't appearing in search results. During the process of trying to resolve the issue, we uncovered a surprising number of reasons that can prevent Google reviews from showing in search results. In this episode, we share these reasons and several solutions that can help you ensure that all your Google reviews appear in Google.

A Request

If you're reading this and our podcast is in your rotation, can you spare a minute to leave us a review? Reviews on Apple Podcasts or Podchaser are most welcome, but we're really not that fussy; we appreciate any reviews you're able to leave on your podcast platform of choice.

Referenced in this episode:

Google Business Profile: https://www.google.com/intl/en_uk/business/
Google Business Profile customer support email: googlebusinessprofile-support[at]google.com

Connect w/ Scott:

https://uk.linkedin.com/in/scottcolenutt

Connect w/ SiteVisibility:

https://www.sitevisibility.co.uk/
grow@sitevisibility.com
https://www.youtube.com/@SiteVisibility/

Hosted on Acast. See acast.com/privacy for more information.

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On this week’s episode of the Internet Marketing Podcast, Scott discusses what he learnt from attending the Podcast Show 2023 event.

You’ll learn:

Why podcasts should be utilising and investing in video
How YouTube has changed people’s TV habits
Why audio podcasts will always have their place
How the barrier to entry with podcasting has reduced significantly in recent years
Some of the latest innovations in podcast advertising
Why you might want to consider podcast trailers

MENTIONED ON THE SHOW:

Ian Forrester - https://uk.linkedin.com/in/cubicgarden
Andrew Gold - https://uk.linkedin.com/in/andrewgold07
Arielle Nissenblatt - https://www.linkedin.com/in/arielle-nissenblatt-90348356/
Will Njobvu - https://www.linkedin.com/in/william-njobvu/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

Hosted on Acast. See acast.com/privacy for more information.

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On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising.

On the show you’ll learn:

· What Addressable TV is

· The requirements for businesses to use AdSmart

· Why a really good understanding of your target audience is needed to be successful with TV ads and some of the targeting options available

· Why it’s important to test and learn with your ads and budget

· Some of the reasons businesses have avoided TV ads in the past and why it’s more affordable and accessible than ever

· Some of the common myths about modern TV advertising and why they aren’t true

· Which sectors are most successful when it comes to modern TV ads

· What Steve is really excited about when it comes to the future of TV advertising

CONNECT WITH STEVE/SKY ADSMART

· https://www.adsmartfromsky.co.uk/

· https://www.linkedin.com/in/steve-wild-90a58014/

· stephen.wild@sky.uk

· https://www.adsmartfromsky.co.uk/case-studies-selection/

CONNECT WITH SCOTT:

· scott.colenutt@sitevisibility.com

· https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

· https://www.sitevisibility.co.uk/

· https://www.youtube.com/user/SiteVisibility

· https://twitter.com/sitevisibility

· https://www.facebook.com/SiteVisibility

· http://instagram.com/sitevisibility

Hosted on Acast. See acast.com/privacy for more information.

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If you didn't already know, we're co-founders of the world's largest search marketing conference, brightonSEO.

brightonSEO takes place twice a year in Brighton, UK. It attracts over 4000 attendees and some of the smartest minds in search marketing.

In this episode, we're joined by SiteVisibility team members Jo, Jason and Aaron, who share their insights and takeaways from the latest brightonSEO conference that took place across the 19th, 20th and 21st April 2023.

In this episode they answer:

What were the hot topics at brightonSEO?
Which talks inspired them?
Which exhibitor attracted the biggest crowds?
What new tools did they learn about?
What was their #1 key takeaway?

Referenced in this episode:

brightonseo.com
https://openai.com/blog/chatgpt
Greeta Munari, 'The Redemption of Content Automation': https://www.slideshare.net/GretaMunari1/gretamunari-the-redemption-of-content-automation-257451144
Areej AbuAli, 'The Future of SEO': https://www.crawlina.com/blog/the-future-of-seo
https://www.brightlocal.com/
https://www.uklinkology.co.uk/
https://www.glimpsehere.com/

You can also find all the speaker slides from brightonSEO April 2023 here: https://www.sitevisibility.co.uk/blog/2023/04/20/brightonseo-slides-april-2023/

Connect with us:

https://www.sitevisibility.co.uk/
https://twitter.com/sitevisibility/
marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In this episode, Scott reflects on the rapid development of ChatGPT and AI content generation tools, what this all means for copywriters and content producers, and how we can cut through the noise, upskill ourselves and prepare for the future.

In this episode, Scott discusses:

The current status of ChatGPT and GPT4
The differences between ChatGPT, Bard and AI content production tools
Can content created using ChatGPT be successful in organic search?
How copywriters and content producers can be successful in the future
What is the new 'minimum bar' for content?
How ChatGPT impacts organic search

Referenced in this episode:

https://sparktoro.com/blog/ai-generated-content-is-the-new-floor/
https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
https://www.bing.com/create
https://bard.google.com/
https://www.bing.com/

GA4:

If you'd like to find out how we can help you move from Universal Analytics to Google Analytics 4, or if you need any help with GA4 set-up, auditing or training, then get in touch via our contact form https://www.sitevisibility.co.uk/contact/ or book in a free consultancy call with our experts here.

Connect with us:

scott.colenutt@sitevisibility.com
https://twitter.com/sitevisibility

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we're joined by Darren Teague, Senior Account Executive and B2C Team Lead @ Spotler, the group that houses the popular email marketing platform Pure360. Darren joins us to share his thoughts on using business learnings to inform email marketing success (and vice versa!).

As one of our partners, we’re extremely excited to have recorded this show with Darren!

Spotler is Europes leading Marketing Automation and Customer Experience software group, providing over 5000 companies globally with the technology, strategy and tactics to be better marketers.

You can find out more about what they do and why they do it here. They’re also offering a free Marketing Automation Audit to help time-constrained marketers identify where to focus their energy most.

Book in for a free audit by the amazing Darren Teague here.

Alternatively, you can contact Darren directly on darren.teague@spotler.co.uk or on LinkedIn here.

In this episode we discuss:

Do brands have to have dedicated email marketers to be successful with email marketing?
Email marketing myths that Spotler look to debunk
Looking beyond beyond the email marketing channel to inform email marketing campaigns
How email marketing can inform ideas for other marketing channels
The importance of sharing business learnings across departments

Referenced on this podcast:

[Book] Start with Why by Simon Sinek on Amazon UK: https://amzn.to/3JAXhsz
https://www.blacktomato.com/
https://www.patchplants.com/gb/en/

CONNECT WITH SPOTLER:

https://spotlergroup.com/
https://www.pure360.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

Start with Why: How Great Leaders Inspire Everyone to Take Action

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In this episode of the Internet Marketing Podcast, Scott discusses the topic of confidence in marketing and how you can find yours...

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we're joined by Robin Christopherson MBE.

Robin joins us to discuss how marketers can create a business case for accessibility.

In this episode we discuss:

What is inclusive design?
Is awareness of inclusive design improving?
The biggest changes to accessibility legislation in the UK and Europe over the last decade
What is ambient computing?

Referenced on this episode:

W3C Web Accessibility Resources: https://www.w3.org/WAI/
Google's Lighthouse tool: https://developer.chrome.com/docs/lighthouse/overview/
Accessibility features in Microsoft Office: https://support.microsoft.com/en-us/office/improve-accessibility-with-the-accessibility-checker-a16f6de0-2f39-4a2b-8bd8-5ad801426c7f
The Click-Away Pound report: https://www.clickawaypound.com/
My Computer My Way from AbilityNet: https://mcmw.abilitynet.org.uk/
TechShare Pro Information and Highlights: https://abilitynet.org.uk/techsharepro-2022

CONNECT WITH ABILITYNET:

AbilityNet's website: https://abilitynet.org.uk/
AbilityNet's free telephone number: 0800 048 7642

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including:

Jeff's approach to learning new analytics products, and specifically Google Analytics 4
Why you should migrate to Google Analytics 4 as soon as possible
Key GA4 dates you need to be aware of
What should the scope of a GA4 migration include?
What are the benefits of the new data-driven attribution model?

Referenced on this podcast:

https://analyticscanvas.com/
https://supermetrics.com/
Google Analytics 4 FAQs from Data Driven U: https://docs.google.com/document/d/1eb9KN-tHMfW5qyBreRLog5sdxUeUe5CsqiwGwUoQAwU/edit?mode=html&ck_subscriber_id=1939675162

CONNECT WITH JEFF/DATA DRIVEN U:

https://www.datadrivenu.com/
https://www.youtube.com/@DataDrivenU

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In this episode, we're joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis.

In this episode we discuss:

JJ's journey from videography becoming a Head of Marketing & Analytics
The role of curiosity in data analysis
The importance of documenting your marketing hypotheses
Do you need data science skills to be a data analyst?
Getting over the fear of asking challenging business questions
How to structure the perfect marketing insight

Referenced on this episode:

Never Split The Difference by Chris Voss: (UK) https://amzn.to/3RJ1ePK (US): https://amzn.to/3I8Snnh

CONNECT WITH JJ/MEDIA AUTHENTIC:

https://mediauthentic.com/
https://betterthandata.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

Never Split the Difference: Negotiating As If Your Life Depended On It

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In this episode we're joined by Michael McPherson, Co-Founder of The Purpose Led. Michael joins us to share his advice on how businesses can build greater trust and credibility on Amazon.

In this episode we discuss:

What questions can you ask of prospects to best understand their purpose?
What accreditations can help signify a businesses' commitment to ecological issues?
The moral challenge for brands of being value-driven and selling on Amazon
How can you sell on Amazon responsibly?
Can you build a purpose led brand from scratch on Amazon?

Referenced on this podcast:

https://ecologi.com/
https://www.bcorporation.net/
https://www.bonrawfoods.com/

CONNECT WITH MICHAEL/THE PURPOSE LED:

https://www.thepurposeled.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we're joined by Zino Rost van Tonnigen, CEO at TyRads. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing.

In this episode we discuss:

Why will programmatic be more effective in a cookieless future?
What is the Google Privacy Sandbox?
How prioritizing first-party data-capture will give you a competitive edge
Why is Google adopting cookieless marketing technolgy?
Why reward and loyalty apps might be about to experience a boom in popularity

Reference on this podcast:

https://privacysandbox.com/
https://www.thetradedesk.com/

CONNECT WITH ZINO/TYRADS:

https://www.linkedin.com/in/rovato/
https://tyrads.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we're joined by Brad Hoos, CEO of The Outloud Group.

Brad joins us to discuss how to approach influencer marketing strategically, as we cover:

The pressure of influence experience by creators
The parallels between business culture and influencer storytelling
When is right time for a business to focus on influencer marketing?
Do you need a dedicated influencer marketing manager to be successful with influencer marketing?
Which markets are experiencing a saturation of influencer marketing?
BS influencer marketing metrics to avoid

Reference on this podcast:

https://www.unmade.fm/
https://www.mural.co/
https://jamboard.google.com/

CONNECT WITH BRAD/THE OUTLOUD GROUP:

https://www.outloudgroup.com/
brad@outloudgroup.com

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In this episode Scott explores the topic of keyword rankings and why they remain a terrible measure of SEO success in 2023.

This episode is for all the marketers out there that just need a little third-party support in explaining why keyword rankings aren't a good meausre of success and the right way to approach measuring organic search performance.

Do you still work in an environment where you're measured on keyword ranking performance? Need any extra help in demonstrating the right way to measure organic search performance?

Let us know by Tweeting @SiteVisibility or emailing scott.colenutt@sitevisibility.com

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In this episode we're joined by ChatGPT to discuss topics including:

What is ChatGPT?
How is ChatGPT different from GPT-3?
Why has ChatGPT rapidly gained popularity?
How can marketers use ChatGPT?
What does the future hold for ChatGPT?

... and yes, all responses in today's episode were created entirely using ChatGPT.

Are you using ChatGPT? If so, what are you using it for?

Share your examples with us by Tweeting @SiteVisibility or emailing me: scott.colenutt@sitevisibility.com

Happy holidays all!

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On this week's episode of the Internet Marketing Podcast, Scott is joined by Rick Elmore, former American football player and Founder and CEO of Simply Noted to discuss the power of handwritten notes for building meaningful relationships.

On the show you'll learn:

How you can scale handwritten notes
How to use handwritten notes when following up with cold traffic
What a Pen Plotter is and how the technology has advanced
How Simply Notes started as a side-hustle
The benefits of handwritten notes over emails or letters etc.
The industries that are more responsive to handwritten notes

CONNECT WITH RICK /SIMPLY NOTED

https://simplynoted.com/
https://www.linkedin.com/in/rick-elmore/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

If you have feedback, you’d like to be a guest, you’d like to recommend a guest or there are topics you’d us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we're joined by Sean Connell, Content Director at The Sponsor and Founder of Sponsor Analytics.

In the episode we discuss:

How is sponsorship different from partnership or influencer marketing?
What are the long term considerations of sponsoring a team or event?
When is a business ready to be a sponsor?
How to find a sponsor that aligns with your business
When is sponsorship not a good idea?

CONNECT WITH SEAN/THE SPONSOR:

https://www.thesponsor.com/
https://www.sponsoranalytics.co.uk/
https://www.linkedin.com/in/sean-connell-6840024a/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In this week's episode I share some of the productivity tools that have become staples in my marketing toolbox in 2022.

They include:

https://meetgeek.ai/
https://momentumdash.com/
https://alitu.com/
https://www.dashlane.com/
https://hawke.ai/
https://hexowatch.com/

What tools are you using to help with your productivity in marketing? Let us know by Tweeting @SiteVisibility

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In this episode we're joined by Jeff Greenfield, founder of Provalytics. Jeff joins us to share his thoughts on how marketers can more effectively measure Google Ads performance.

In the episode we discuss:

What really is forecasting in marketing?
Why do you need to look outside of Google Ads to find the data you need to produce better advertising?
Is the AIDA marketing model still relevant?
What is incrementality?
The importance of upper-funnel marketing

REFERENCED ON THIS EPISODE:

[Book] Lemon by Orlando Wood: https://amzn.to/3tE70XF
[Book] Little Bets by Peter Sims: https://amzn.to/3tCsmVh

CONNECT WITH JEFF:

https://provalytics.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

Lemon. How the advertising brain turned sour.

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Why is Twitter Blue controversial?
What are the main features of Twitter Blue?
Who is Twitter Blue most useful for?

Find out the answers to these questions and more as we explore the benefits of Twitter's recently updated Twitter Blue premium subscription service.

Referenced on this episode:

https://help.twitter.com/en/using-twitter/twitter-blue
https://www.sitevisibility.co.uk/blog/2022/10/21/how-netflixs-new-basic-with-ads-tier-impacts-marketing/

Tweet your thoughts to @SiteVisibility or email me - scott.colenutt@sitevisibility.com

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2023 is rapidly approaching and for many of us, that means we're in planning mode. Marketing planning includes the careful art of budgeting.

In this episode, I share the three items not to overlook as part of your 2023 marketing budget.

Are these items in your plans? Are you planning a budget for anything new in 2023?

Let us know by Tweeting us @SiteVisibility or emailing scott.colenutt@sitevisibility.com

Referenced in this episode:

https://support.google.com/analytics/answer/10759417?hl=en
https://www.sitevisibility.co.uk/blog/2022/09/22/why-youve-got-core-web-vitals-all-wrong/

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In this episode I explore the introduction of 'Basic with Ads'. This is Netflix's new subscription tier, rolling out across several countries in November 2022. It's also their public launch into offering advertising space within their streaming platform.

I reflect on how this change could impact marketers and consumers, with an increasing number of platform-specific ad platforms having emerged over the last decade.

I also explore the unescapable questions we now seem to face as consumers and as marketers. How much ad intrusion are we willing to accept? How much are we willing to pay for our privacy?

Let us know your thoughts by Tweeting us @SiteVisibility or emailing me at scott.colenutt@sitevisibility.com

This is the article I reference at the beginning of the podcast from Marketing Week: https://www.marketingweek.com/netflix-ads-sold-out/

See you next week!

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In this episode we join the Made by Google 2022 live stream, as Google unveils the latest information regarding their suite of products from the Pixel family.

I share my live commentary on how the latest devices, features and functionality influences marketing.

Will you be buying the new Pixel watch?

Is the Pixel 7 worth the upgrade?

Are you willing to sacrifice privacy for convenience?

Let us know your thoughts by Tweeting @SiteVisibility or email me at scott.colenutt@sitevisibility.com

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I've still got COVID and so it might be a couple of weeks before I start hosting interviews again.

Time to improvise and experiment!

This week I'm hosting a live walkthrough of LinkedIn's new Audio Events functionality and discussing why I'm so keen on audio rooms as a marketing medium.

You can listen to me walkthrough LinkedIn Audio Events during the first ten minutes, or skip to around the mark where I start to discuss why I'm a fan of audio rooms and examples of how they're being used in marketing.

Visit our website for accompanying videos that show the process I'm discussing.

Let me know how you're using audio rooms and if you have any audio marketing related questions by messaging us on Twitter @SiteVisibility, or email me directly at scott.colenutt@sitevisibility.com

See you next week.

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I've been hit with COVID for the first time, and so I go solo in this week's episode to discuss Core Web Vitals, specifically, who should be responsible for improving Core Web Vitals performance?

Unsure about Core Web Vitals? You can also listen to our previous episode, Core Web Vitals Simplified, with Marcos Alvarez Martin here.

As a slightly different format to the usual interviews, we're curious as to how you find this style of episode. Please do give us your feedback and let me know if you like the format of these episodes (or not), by emailing me: scott.colenutt@sitevisibility.com or Tweeting us @SiteVisibility.

CONNECT WITH SCOTT:

https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

Hosted on Acast. See acast.com/privacy for more information.

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I'm back next Thursday with new episodes of the podcast, but this week I wanted to re-release one of my favourite podcasts from our archives.

This is a conversation I had with Christine Michel Carter around 18 months ago on the topic of communicating with authenticity. It's a timely episode for me to revisit personally, but I think the principles and stories Christine shares are applicable and relatable to many of us. Enjoy the episode and see you next week!

In this episode we discuss:

How Christine commits to authenticity in her writing and how writers, journalists, and marketers can too
Using feedback from your audience and vulnerability in your writing to improve your communication
The best way to approach and work with influencers
The current state of authenticity and social media
Examples of people and brands that do a great job of leading with authenticity

Referenced on this episode:

[Book] Mom AF by Christine Michel Carter
[Book] Not Just Black and White by Dr. Anni Reinking
[Article] The Complete Guide to Generation Alpha, The Children of Millenials by Christine Michel Carter
: Dhar Mann
Grammarly writing assistant
Help a Reporter Out
Trello

CONNECT WITH CHRISTINE:

https://christinemichelcarter.com/
https://www.facebook.com/christinemichelcarter/
https://www.instagram.com/cmichelcarter/
https://twitter.com/cmichelcarter
https://www.linkedin.com/in/cmichelcarter/

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

Hosted on Acast. See acast.com/privacy for more information.

Not Just Black and White: A White Mother’s Story of Raising a Black Son in Multiracial America

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On this week's show, with our host Scott Colenutt currently on annual leave (and back with a new show next week), we're looking back on a classic episode, a blast from the past if you will, with Neil Patel discussing email marketing and why it might be time to scrub your email list. On top of that, Neil also discusses the topic of podcasting analytics and provides his predictions for where SEO is heading in the near future. Was he right? Only one way to find out!

On the show you’ll learn:

Why email marketing isn’t dead
Why email marketing is a great way to build traffic to your site
Why it might be time to scrub your email list
Why podcasting analytics is a tricky subject
Why Neil believes Libsyn provides the best podcast analytics data
Neil's predicitions for where SEO is headed

Plus Neil provides his top tip/key takeaway for the audience.

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

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In this episode we're joined by Todd Duncan, author and founder of The Duncan Group. Todd has authored 17 books on the topics of business, management, coaching and sales and joins us in this episode to discuss the topic of failure.

In the episode we discuss:

Why failure is needed to succeed
The role of mentors have in understanding failure
Dealing with the pressure of perfectionism
Questions to ask yourself when you experience failure
The balance of high tech, high trust and high touch

REFERENCED ON THIS EPISODE:

[Book] Marketing Rebellion by Mark W. Schaefer: https://amzn.to/3wfZEv7
[Book] High Trust Selling by Todd Duncan: https://amzn.to/3PMILzj

CONNECT WITH TODD:

https://toddduncan.com/
https://www.linkedin.com/in/toddduncanofficial/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Marketing Rebellion: The Most Human Company Wins

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In this episode we're joined by Jon Kazarian, CEO of Accelevents. Jon joins us to talk through recent developments in the industry and how to choose between hosting virtual, hybrid and in-person events.

In the episode we discuss:

How Jon built his first technology product in the events industry
How event technology needs changed because of the pandemic
How businesses are gamifying events to encouraging attendee engagement
How Accelevents priortise product feature rollouts
Changing skills needs for event organisers
How success metrics differ for virtual and in-person events

CONNECT WITH JON/ACCELEVENTS

https://www.linkedin.com/in/jkazarian/
https://www.accelevents.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

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In this episode we're joined by Vlad Braganets (Head of Partnerships) & Dmitrii Piskarev (CEO) of Netpeak. Netpeak is a marketing agency and software development company, based out of Ukraine.

Vlad and Dmitrii join us to share their lessons and experiences from the last 6 months, since the start of the war on Ukraine.

In the episode we discuss:

How communication was managed across 300 employees during the first weeks of invasions on Ukraine
How they ensure that employees have psychological support
How they keep communication clear and consistent across employees
How communication with clients, colleagues and partners has changed
The financial impact the war has had on Netpeak
Changes to Netpeak's business model
How employee self-development has been impacted

CONNECT WITH NETPEAK, VLAD OR DMITRII:

partners@netpeak.net
https://netpeak.net/
https://netpeaksoftware.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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This episode is sponsored by The Lovie Awards. Presented by the Webbys - The Lovie Awards was founded to honour the best of the Internet in Europe. Enter by the 5th of August 2022 at https://lovieawards.com/.

In this episode we're joined by George Chasiotis, Managing Director of Minuttia. Minuttia specialise in organic growth for b2b SaaS companies and in today's episode we discuss:

What should managers do before rolling out SEO tools for their team?
How to sell SEO to SaaS startup investors
Are agencies responsible for educating prospects about SEO?
What's different about SEO for SaaS companies in comparison to other industries?
What's better than focusing on marketing your product's features?
6 key factors in producing effective topic clusters

REFERENCED ON THIS EPISODE:

https://zapier.com/
https://www.clearscope.io/
https://ahrefs.com/
https://wise.com/
https://nordvpn.com/
https://vidiq.com/
https://clickup.com/
https://www.canva.com/

CONNECT WITH GEORGE/MINUTTIA:

https://minuttia.com/
https://www.linkedin.com/in/georgioschasiotis/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Chris Smith, Author of The Conversion Code and Co-Founder of Curaytor.

In his early career, Chris worked with billionaires Dan Gilbert and Lou Pearlman - experience that helped him springboard into success in roles including working for a billion-dollar publicly traded company and a startup that was acquired for nine-figures. He's since co-founded Curaytor, growing the company to eight figures in recurring revenue.

In this episode we discuss:

Being mindful of the pressure that customers feel when talking to salespeople
Why Human Businesses Win
Using email to provide additional value for customers
Inspiration that salespeople can take from GaryVee

RESOURCES

[Chrome Extension] Download Chris' recently released Chrome Extension, 'SAMI - Sales and Marketing Inspiration' from the Chrome Web Store.

[AMAZON UK] The Conversion Code: https://amzn.to/3PuJe9T

[AMAZON US] The Conversion Code: https://amzn.to/3oq4t0I

CONNECT WITH CHRIS:

https://www.theconversioncode.com/
https://www.instagram.com/chris_smth/
https://www.tiktok.com/@conversioncodechris

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Dave Burgman, CEO & Founder of The Raptor Group. David is an experienced marketer who founded the student marketing agency, The Raptor Group. After founding the company in 2016, they quickly secured business from global, disruptor brands such as Deliveroo and Uber.

In this episode we discuss:

How The Raptor Group attracted the interest of brands including Deliveroo. Uber and Tinder
How to effectively work with student ambassadors
How student nightclub promotions have evolved since 2017
How protective are US 'disruptors' of their brand when entering the UK market?
Is a brand purpose more important than utility?

CONNECT WITH DAVE/THE RAPTOR GROUP:

https://raptor-london.co.uk/
david@raptor-london.co.uk
https://www.linkedin.com/in/davidburgman/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Mordy Oberstein, Head of SEO Branding @ Wix.

Mordy is an experienced marketer, having worked with Rank Ranger, SEMRush and currently oversees SEO Branding at Wix. In the episode we break down what SEO branding is, the overlap between SEO and branding, and we surface Mordy's advice on how to excel in this marrying of two important marketing disciplines.

In this episode we discuss:

What is SEO branding?
Why brands need to move beyond copycat content
Does Wix consider brand management for other marketing disciplines?
How to priortise your efforts on topics that communities care about
How does Wix prompt feedback from the SEO community?

CONNECT WITH MORDY/WIX:

https://twitter.com/MordyOberstein
https://www.linkedin.com/in/mordy-oberstein-12551715/
https://www.wix.com/
https://www.wix.com/seo/learn

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Rin Hamburgh, Founder of Rin Hamburgh & Co. to discuss the art of copywriting.

In this episode we discuss:

The characteristics that Rin looks for when hiring copywriters
Why listening skills provide a great foundation for expert copywriting
The difference between content optimisation and copywriting
What is 'quality content'?
How to measure the impact of copywriting

CONNECT WITH RIN:

https://www.rin-hamburgh.co.uk/
https://www.linkedin.com/in/rinhamburgh/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by James Scherer, VP of Growth at Codeless. James joins us to discuss the importance of content strategy, the difference between content strategy and content production, and how to craft a content strategy that will deliver sustained organic search performance.

In this episode we discuss:

The difference between content strategy and content tactics
The critical role of patience in content strategy
How to sell the value of content strategy
What elements make up a content strategy?
The 'pillar and post' approach to content strategy

Referenced on this episode:

https://moz.com/
https://ahrefs.com/
https://www.clearscope.io/
https://surferseo.com/
https://www.marketmuse.com/
https://hemingwayapp.com/

CONNECT WITH JAMES/CODELESS:

james@codeless.io
https://codeless.io/
https://www.linkedin.com/in/james-scherer-94709830/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Alison Bringé, Chief Marketing Officer at Launchmetrics. Alison is a fashion enthusiast, and experienced marketer, with prior experience working with major fashion organisations IMG Fashion and Net-a-Porter. In this episode, Alison shares her influencer marketing tips for fashion, luxury and beauty brands.

In the episode we discuss:

The story of how Launchmetrics worked with designer Negris Lebrum to bring a branded collection to the runway at NYFW
How big data is influencing the fashion industry
What marketing metrics do fashion brands care about?
How important is traditional media placements for luxury brands?
Using the 'voices' framework to drive a strategic approach to your influencer marketing
How can luxury fashion brands successfully work with micro influencers?
Why marketers should study Dior's approach to influencer marketing
Why it can pay to provide influencers with unique experiences instead of just fees

Referenced on this episode:

[Report] The State of Influencer Marketing 2020 by Launchmetrics: https://www.launchmetrics.com/resources/whitepapers/influencer-marketing-report-2020
How CMOs Can Set Better Strategies In The Digital Era: https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/10/how-cmos-can-set-better-strategies-in-the-digital-era/?sh=d4dc57552ff9
The Value Of Digital Transformation And Collaboration In Fashion, Luxury And Beauty: https://www.forbes.com/sites/forbescommunicationscouncil/2021/10/01/the-value-of-digital-transformation-and-collaboration-in-fashion-luxury-and-beauty/?sh=f4f6fd543cb0
What is Brand Performance and why is it so Important?: https://www.launchmetrics.com/resources/blog/what-is-brand-performance

CONNECT WITH ALISON/LAUNCHMETRICS:

https://www.launchmetrics.com/
https://www.instagram.com/alisonbringe/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Niall Killeney Taylor, Head of Creative Production at Cue Podcasts. Today we talk about all the things you should consider before launching a podcast, taking inspiration from Niall's experience as both a podcast producer and enthusiast.

In this episode we discuss:

Is creativity impacted by remote podcasting?
What can we learn from LA comedy podcasts?
What impacts the cost of podcasting?
The benefits of series based podcasting
Niall's favourite examples of podcast formats and concepts

Referenced on this episode:

Ninetwentynine by Fiverr: https://open.spotify.com/show/5O5iB7VAgEc3oqYzeGDhla
https://www.matchmaker.fm/
https://radio.co/
https://www.podcast.co/
https://www.adam-buxton.co.uk/podcasts
https://www.johnrobins.com/podcasts/
https://pod.co/deep-dive
https://play.acast.com/s/blindboy
https://podcasts.apple.com/gb/podcast/elis-james-and-john-robins/id1465290044
https://mrkimnoble.com/futile-attempts-podcast/
https://podcasts.apple.com/gb/podcast/deep-roots/id1533593077
https://www.thecinemile.com/

CONNECT WITH NIALL/CUE PODCASTS:

https://www.cuepodcasts.com/
https://uk.linkedin.com/in/niall-killeney-taylor-8b3671101

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In today's episode we're joined by Cat Anderson, Head of Marketing EMEA at Sprout Social. Sprout Social has just published their second annual UK & Ireland Index Report, surfacing the latest trends in social media marketing and consumerism.

In this episode we discuss:

How Sprout Social create their annual Index Report
What are the preferred methods of customer service communication in the UK & Ireland?
Why have businesses in the UK and Ireland been slow to adopt messaging solutions like WhatsApp to support customer service?
Are businesses asking too much of social media managers?
Are brands aligned with consumers with respect to the integration of AR, VR and Metaverse functionality?

Referenced on this episode:

The 2022 Sprout Social Index Report, UK & Ireland: https://sproutsocial.com/insights/data/uk-ireland-social-media-trends-2022/
The 2022 Sprout Social Index Report, US: https://sproutsocial.com/insights/data/social-media-trends-2022/

CONNECT WITH CAT/SPROUT SOCIAL:

https://sproutsocial.com/
https://twitter.com/sproutsocial
https://twitter.com/Cat_grl

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In today's episode we're joined by Kevin Snow, CEO of Time on Target. Kevin joins us to share his advice on how to use automation in sales roles, without being considered too 'salesy'.

LISTENER GIFT

Text 'Sell Smarter' to 1 612 429 4298 you'll receive Kevin's tried and trusted questions that will help you map out your client's buying process and a guide for the content that's most effective in each stage of the sales process.

In this episode we discuss:

Seeking closure and not the close
The two most important skills required in modern sales roles
Where automation should and shouldn't be used in sales
How to surface authenticity in automated emails

Referenced on this episode:

https://ontraport.com/
https://www.pipedrive.com/
https://www.close.com/
https://circle.so/

CONNECT WITH KEVIN:

https://www.linkedin.com/in/kevinesnow/
https://www.time-on-target.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by business storytelling specialist, Andreas Loizou. Andreas is an author, lecturer and founder of Margate Bookie, 'The Friendly Litfest by the sea'.

Andreas has just released his new book, 'The Story is Everything: Mastering Creative Communication for Business', and joins us to discuss:

The dangers in writing too early
The pros and cons of documenting your storytelling journey
What is neurorestriction?
Have the fundamentals of storytelling changed?
The benefits of having a feedback buddy
Principles to apply for successful storytelling in business

Referenced on this episode:

[BOOK - Amazon UK] The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/3LaBfLW
[BOOK - Amazon US]: The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/37EkJWY

CONNECT WITH ANDREAS:

https://www.linkedin.com/in/andreas-loizou-66b68644/
https://margatebookie.com/
https://twitter.com/margatebookie

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Skyler Reeves, CEO of Ardent Growth. Skyler has a background in computer science and has spent many years applying the principles of graph theory to content strategy, helping to build topic clustering software that's central to the success of Ardent Growth.

In this episode, we discuss:

How Skyler's background in computer science shaped his approach to topic clustering
What are the benefits of topic clustering?
What's the role of a content strategist with respect to topic clustering?
The biggest obstacle when scaling content strategy
How to approach keyword research for emerging topics, trends or new industries

Referenced on this episode:

https://blog.hubspot.com/marketing/topic-clusters-seo
https://superpath.co/
https://ahrefs.com

CONNECT WITH SKYLER:

https://www.linkedin.com/in/skylerreeves/
https://ardentgrowth.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Luke Cairnes, Head of Production at Hightower Video. Luke is a video historian, and being born 1979, looks back fondly on classic TV adverts from the 80s.

In this episode we discuss nostalgia, 80s video production techniques that can still be applied today, and everything we're happy to leave in the past including:

Early forms of influencer marketing in 80s TV ads
TV advertisers that became filmmakers
How creative freedom has changed for videographers since the 80s
Concepts and principles from 80s TV ads that can still be applied today (and those that should be left behind!)

Referenced on this episode:

Dunlop 'Tested for the Unexpected' ad: https://www.youtube.com/watch?v=NLWWtgqDG2M&ab_channel=Leodegan
Levi's 'Laundrette' ad: https://www.youtube.com/watch?v=wT4DR_ae_4o&ab_channel=MarcelVisser
Cinzano 'Airline' ad: https://www.youtube.com/watch?v=rkjidE0WnAI
Red Rock Ciders ads w/ Leslie Nielsen: https://www.youtube.com/watch?v=7hqwBR8jzK4&ab_channel=headbang0r
Verizon ad directed by Michael Bay: https://www.youtube.com/watch?v=yj9yt1M7S-8&ab_channel=GeniusKingdomMovies
Hovis Bike ad by Ridley Scott: https://www.youtube.com/watch?v=6Mq59ykPnAE&ab_channel=carltonreid
United Colors of Benetton ad from 1986: https://www.youtube.com/watch?v=hLWidCllIgY&ab_channel=ewjxn

CONNECT WITH THE LUKE/HIGHTOWER VIDEO:

https://www.hightower.video/
https://www.linkedin.com/in/lukecairns/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by professional hypnotist (Rob) and mind-reader (Kennedy), who are collectively known as the Email Marketing Heroes.

Rob and Kennedy join us to discuss how they leverage their expertise in hypnosis, mind-reading, and entertainment to forge successful careers in email marketing.

In this episode, we discuss:

How Rob & Kennedy found their way into the world of email marketing via show business
What is ethical persuasion?
What is the advantage of copywriting over other formats such as video and audio?
Grubby email marketing techniques to avoid
What's more important than the subject line when with respect to email open rates?
Techniques to help reduce the friction of writing frequently
How to utilise the S L O framework

Referenced on this episode:

Dean Jackson's 'Super Signature': https://fortheinterested.com/how-a-super-signature-can-make-your-emails-more-powerful/
The Email Marketing Show: https://www.emailmarketingheroes.com/podcast/
The League - Email Marketing Membership: https://get.emailmarketingheroes.com/league
Exclusive Listener Download: 12 Creative Ways to Get More Clicks with the Next Email You Send: https://emailmarketingheroes.com/imp

CONNECT WITH THE EMAIL MARKETING HEROES:

https://emailmarketingheroes.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Michael Arnold, author of 'Slacking Off: A Successful Way to Work From Home'. Mike joins us to expand on some of the key topics featured in his book, and shares some of his secrets in successfully working from home for over 17 years.

In this episode, we discuss:

The impact that working from home has on comradery
What can contribute to lower energy levels when working from home?
How journaling helps with productivity
Overcoming the fear of saying 'no' to people

Referenced on this episode:

[Book] The Four-Hour Work Week by Tim Ferriss: https://amzn.to/3rjJ5Mb
[Book] Slacking Off: A Successful Way to Work From Home by Michael Arnold: https://amzn.to/3EccCNb

CONNECT WITH MIKE:

https://www.facebook.com/SlackOffAtHome/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

Slacking Off: A Successful Way to Work from Home

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

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In this episode we're joined by Jeremy Ryan Slate, CEO of Command Your Brand. In addition to being CEO of one of the world's leading podcast booking agencies, Jeremy is a seasoned podcaster, having published nearly 1000 episodes of 'The Create Your Own Life Show'. He shares with us his lessons in storytelling, derived from thousands of hours spent interviewing the world's peak performers.

In this episode, we discuss:

Can overpreparation can kill a good story?
How to use silence to your advantage in interviews
Questions that help surface a guest's best stories
How long does it take before the true benefits of podcasting start to pay off?
How to gain trust from listeners

Referenced on this episode:

https://krisp.ai/
https://www.noagendashow.net/
https://www.jumblethink.com/podcast
[Book] Unremarkable To Extraordinary by Jeremy Ryan Slate: https://getextraordinarybook.com/

CONNECT WITH JEREMY/COMMAND YOUR BRAND:

https://www.jeremyryanslate.com/
https://commandyourbrand.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Katie King, CEO of AI in Business. Katie has authored two books on the developments of AI in marketing and business. She released 'Using Artificial Intelligence in Marketing' in 2019, before recently following up with 'AI Strategy for Sales and Marketing'.

*Listener Discount To get 20% off Katie's latest book, 'AI Strategy for Sales and Marketing', use the code PMK20 during checkout at koganpage.com.*

In this episode, we discuss:

Can you developer a career in AI if you don't have a technical background?
What is an AI summer?
The argument for why you should be considering investing in AI solutions before it's too late
Why business investment in AI training is essential
The benefits of AI agility for small and medium businesses
Is AI reframing what it means to be creative?

Referenced on this episode:

https://www.weforum.org/
https://www.parliament.uk/about/mps-and-lords/members/apg/
https://www.mckinsey.com/
https://www.ibm.com/watson
https://courses.helsinki.fi/en/aytkt21018/126531969
https://www.pwc.co.uk/contacts/m/maria-axente.html
https://london.theaisummit.com/
https://theodi.org/person/caroline-gorski/
https://www.gartner.co.uk/en/methodologies/gartner-hype-cycle
https://concured.com/

CONNECT WITH KATIE/AI IN BUSINESS:

https://www.aiinbusiness.co.uk/
[Book] AI Strategy for Sales and Marketing by Katie King:
[Book] Using Artificial Intelligence in Marketing by Katie King:

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt
https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility

If you have feedback or you'd like to be a guest, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Tendayi Viki, Associate Partner at Strategyzer. In addition to his work at Strategyzer, Tendyai has authored two books on innovation, 'The Corporate Startup' and 'Pirates in the Navy'.

Tendayi also co-designed the 'Pearson's Product Lifecycle', an innovation framework that won the Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York.

In this episode, we discuss:

How far in advance is 'the future'?
The difference between creativity and innovation
The importance of structure in creative processes
What are 'Pirates in the Navy'?
What is innovation philosophy?
The difference in cultivating innovation in start-ups vs large corporations
Should everyone in a company be responsible for innovation?

Referenced on this episode:

[Book] The Corporate Startup by Tendayi Viki: https://amzn.to/3unOQJH
[Book] The Lean Product Lifecycle by Tendayi Viki: https://amzn.to/3NmHNcL
[Audiobook] Pirates in the Navy by Tendayi Viki: https://amzn.to/3tE0NvM

CONNECT WITH TENDAYI/STRATEGYZER:

https://www.strategyzer.com/
https://tendayiviki.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems

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In this episode we're joined by Seth Hurd, CEO of Brand Expand. Seth was a third-party Amazon seller between 2015 and 2021, before existing his Amazon business for 7-figures. During this period Seth also launched eCommerce consultancy and software, Brand Expand.

Seth joins us to share his advice on how to accelerate your growth on Amazon and other eCommerce selling platforms.

In this episode, we discuss:

How Seth grew his first Amazon business from an investment of $1000 to a 7-figure exit in the space of 5 years
Is growing a 7-figure business on Amazon as achievable now as it was in 2015?
What are the biggest challenges faced when selling on third-party platforms?
The concept of firing bullets before cannons when attempting to validate your Amazon business ideas
Do you have to have a paid advertising budget when launching a business on Amazon?
The fundamentals of successful product listing pages
How important are videos in product listings on Amazon?

Referenced on this episode:

[Book] The Four Hour Work Week by Tim Ferriss: https://amzn.to/3KIhnjO
https://www.helium10.com/project-w/
[Book] The Everything Store by Brad Stone: https://amzn.to/3IenhY6
[Book] Good To Great by Jim Collins: https://amzn.to/36mqeJ6

CONNECT WITH SETH/BRAND EXPAND:

https://brandexpand.us/
seth@brandexpand.us

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

The Everything Store: Jeff Bezos and the Age of Amazon

Good To Great : Why Some Companies Make The Leap and Others Don't

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In this episode we're joined by Mike Fiebig, Co-Founder of Koda Cryptocurrency. Mike comes from a traditional finance and investment background, and started to learn about cryptocurrencies in 2017. In 2021 he joined Koda Cryptocurrency, a new-to-market cryptocurrency that is the native token for the SummitSwap asset platform.

In this episode, we discuss:

How to best learn about cryptocurrencies
How to build trust in the crypto market
How to plan the launch of a cryptocurrency
Obstacles faced when launching a cryptocurrency

CONNECT WITH MIKE/KODA:

https://koda.finance/
https://discord.com/invite/FBgEmJmHuc
https://twitter.com/coinkoda
https://www.linkedin.com/in/michael-fiebig-1637917b/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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Dominick Keenan has been involved in affiliate marketing for over a decade and in this episode he shares his expertise on how businesses can set themselves up for success with affiliate marketing in 2022.

In this episode, we discuss:

What is the difference between affiliate marketing, partnership marketing and influencer marketing?
The impact of the pandemic on the affiliate marketing industry
Affiliate tracking methods in 2022
What are the foundations businesses need in place to be successful with affiliate marketing?
How to be a great affiliate manager
The importance of affiliate sales pages
What can cause affiliate campaigns to fail?

Referenced on this episode:

https://traffictribe.com/
https://sparkbyclickbank.com/
https://getcake.com/
https://www.tune.com/
https://www.kibocodeaccess.com/

CONNECT WITH DOMINICK/CLICKBANK:

https://www.linkedin.com/in/dominick-keenan-43211462/
https://clinkbank.com/podcast
https://www.linkedin.com/company/clickbank/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover on the podcast, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Maxwell Ivey, Host of the 'What's Your Excuse?' podcast. Max is also an author, blogger, podcast publicist and founder of the 'What's Your Excuse?' podcast network. Max is visually impaired and regularly on topics related to inclusiveness and accessibility.

In this episode, we discuss:

Max' evolution from blogger, to podcaster to network host
Why have larger corporations become so interested in utilising podcasting to support their business growth?
How important is editing when launching a podcast?
The challenges faced by podcast publicists
The unexpected benefits of podcasting

Referenced on this episode:

https://podfestexpo.com/
https://podmatch.com/
https://www.blogtalkradio.com/
https://computersfortheblind.org/
[Book] Big Magic by Elizabeth Gilbert: https://amzn.to/3Ik6N1y
https://pod.co/the-advertising-hour/15-a-conversation-carousel-with-maxwell-ivey-a-k-a-the-blind-blogger

CONNECT WITH MAX:

https://theblindblogger.net/
justask@theblindblogger.net
http://wyexcuse.com/
https://www.linkedin.com/in/maxwellivey/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Paul Rakovich, Founder of Clicks and Clients. Paul has over a decade of experience in paid advertising, working his way up to securing $1 million per month ad clients and being listed in the Inc 500 fastest-growing companies list.

In this episode, we discuss:

Can you expect the same level of return from Facebook Ads as you could 5 years ago?
How Clients and Clicks secured their first $1million per month Facebook Ad client
Lessons learned from managing $1million Facebook Ad clients
The differences in working with $5k, $10k and $100k per month Facebook Ad clients
What triggers should determine when you consider scaling up Facebook Ads?
How to practically scale up your Facebook advertising

CONNECT WITH PAUL/CLICKS AND CLIENTS:

https://www.clicksandclients.com/
https://www.linkedin.com/in/paulrakovichceo/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Julius Solaris, VP of Marketing Strategy at Hopin. Julius is a seasoned events professional, having previously founded and exited EventMB (sold to Skift in 2019) and Showthemes. Julius joined the event technology platform, Hopin during 2021, at a time where it became the fastest growing European startup of all time.

In this episode, we discuss:

How did Hopin become Europe's fastest growing startup of all time?
The benefits of hybrid events
How the events industry has changed during the pandemic
What event technology helps to facilitate shared experiences?
What data is available to event hosts that enables them to improve live experiences?

Referenced on this episode:

https://www.mindtheproduct.com/
https://streamyard.com/
https://www.eventmanagerblog.com/

CONNECT WITH JULIUS/HOPIN:

https://hopin.com/
https://www.linkedin.com/in/juliussolaris/
https://twitter.com/tojulius

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by John Driscoll, CEO of Naked Development. Naked Development has built 400 apps over the last 13 years and John joins us to share his advice on how to build apps that satisfy clients and users alike.

*Listener note: Apologies for the drop in audio quality that's present in some parts during the last 10 minutes. Some unexpected echo features that wasn't present during recording and was difficult to completely edit out***

In this episode, we discuss:

Is it more enjoyable building apps for large corporations or startups?
How can you validate an app idea?
How to secure funding from investors for your app
Why the first 3 months of an app build is crucial to its long term success
Is influencer marketing a useful strategy for app promotion?

CONNECT WITH JOHN/NAKED DEVELOPMENT

https://nakeddev.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Tyler Wagner, Founder of Authors Unite & Infinite Partnership System.

Tyler joins us to share his story on how he grew Authors Unite into a 7-figure business without spending money on paid advertising. His secret - building a huge network of over 10,000 reliable and respected partner relationships.

In this episode, we discuss:

How Tyler runs two businesses in under 10 hours a week
How Tyler built his first company 'Authors Unite' into a 7-figure company without paid advertising
How Tyler built a partner network of over 10,000 partners using just Google and LinkedIn Sales Navigator
The skills required to be successful in executing a partner marketing program
How to start and scale your first partner marketing program

Referenced on this episode:

https://basecamp.com/
https://www.pipedrive.com/
The 4-Hour Work Week by Tim Ferriss: https://amzn.to/3FLzRNs
LinkedWorking by Lewis Howes: https://amzn.to/3qLB2YJ

CONNECT WITH TYLER:

https://www.instagram.com/tylerbwagner/
https://authorsunite.com/
https://infinitepartnershipsystem.com/
https://podcasts.apple.com/us/podcast/the-tyler-wagner-show/id1330319237

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

LinkedWorking: Generating Success On The World's Largest Professional Networking Website

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In today's episode we're joined by marketing consultant, podcaster and 'professional level amateur' magician, Tim Parkin.

Tim joins us to share his advice on how you can find the magic in your marketing teams.

In this episode, we discuss:

How to unify teams and align them with your long term business plans
The unique factors that impacts the alignment of marketing teams
How the art of misdirection can apply to marketing
What can distract marketing teams when they're on the journey of trying to achieve a long-term goal?
How to surprise and delight your marketing teams
Are morale and momentum different things?

Referenced on this episode:

https://gtmhub.com/
https://upraise.io/

CONNECT WITH TIM:

Text "Grow" to 8443113200 to gain access to Tim's marketing vault
https://www.linkedin.com/in/marketing-consultant-tim-parkin/
https://www.timparkin.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Sabrina Chevannes, Managing Director of Complex Creative. Sabrina is an International Chess Master, Chess Tutor, Author, Business Owner, WordPress Specialist, member of MENSA, and she recently completed an Executive MBA in Business Administration.

Sabrina joins us to discuss her thoughts on self-development within creative industries, self-learning vs further education and lessons she's applied to her creative agency from a recently completed MBA.

In this episode, we discuss:

The challenges of finding business mentors
What are the benefits of being a business mentor?
How companies can encourage a culture of knowledge sharing
How formal education and self-learning can work together
The potential benefits of MBAs for business owners

Referenced on this episode:

https://www.thepowermba.com/uk/the-power-digital-marketing/
https://pod.co/the-advertising-hour/18-no-bullsh-t-marketing-w-sabrina-chevannes-managing-director-of-complex-creative

CONNECT WITH SABRINA/COMPLEX CREATIVE:

https://wearecomplexcreative.com/
https://www.linkedin.com/company/complex-creative/
https://www.instagram.com/wearecomplexcreative/
https://www.linkedin.com/in/sabrinachevannes/
https://www.instagram.com/sabzyc/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Dave Fink, CEO of Postie, to discuss how to successfully integrate direct mail and digital marketing.

In this episode, we discuss:

If it is easy to apply digital marketing skills to the discipline of direct mail advertising?
Whether purpose-driven brandsare more open to utilising direct mail marketing?
How difficult it is to track the success of direct mail campaigns?
What can prevent SMEs from adopting sophisticated direct mail advertising?
What lessons you can take from digital marketing and apply to direct mail?

CONNECT WITH DAVE/POSTIE:

https://postie.com/
https://www.linkedin.com/in/davidlfink/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by David Morneau, Co-Founder at inBeat Agency. David joins us to share his advice on how to be successful with micro-influencer marketing.

In this episode, we discuss:

How inBeat agency pivoted their agency to develop a micro influencer marketing service offering during the pandemic
The criteria used by inBeat agency to identify microinfluencers
What is a nano-influencer?
How to choose microinfluencers to work with
How to best measure the success of micoinfluencer marketing

Referenced on this episode:

https://www.inbeat.co/

CONNECT WITH DAVID/INBEAT AGENCY:

https://inbeat.agency/
https://www.linkedin.com/in/morneaudavid

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

F3qHBrD8ua6FMFgko9DD

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Pete Martin, Head of Strategy at Always Be Content. Pete shares with us his thoughts on how businesses can best support and promote their commitment to sustainability and eco-friendliness, without being accused of greenwashing.

In this episode, we discuss:

The role marketers have in distilling and promoting important scientific messages related to sustainability
How can businesses avoid being accused of greenwashing?
Why it's important for marketers to focus on the benefits of sustainability
How learning about sustainability can propel the careers of future CMOs
The Club biscuit problem!

Referenced on this episode:

manager-tools.com
https://bcorporation.net/
https://sdgs.un.org/goals
https://sdgcompass.org/
https://bimpactassessment.net/
https://www.cisl.cam.ac.uk/education/learn-online/business-sustainability-management-online-short-course

CONNECT WITH PETE/ALWAYS BE CONTENT:

https://alwaysbecontent.com/
https://www.linkedin.com/in/peterdmartin/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

5quC7oHa3X561HWdA1zO

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by William Gadsby Peet and Paul Perry, Co-Founders of Literal Humans.

William and Paul launched their agency in early 2020, right at the start of the pandemic. In this episode, they discuss how they were able to successfully grow an agency during this period, and why they attribute the remote working model to be such a critical component of their success to date.

In this episode, we discuss:

Just how difficult was it to launch a marketing agency at the beginning of the pandemic?
How the nature of Literal Human's business model lessened the risk of launching during the pandemic
Do top-talent now expect remote working flexibility?
How has remote working impacted creative processes?
Should marketing agencies expect freelance rates to rise?

CONNECT WITH WILLIAM, PAUL & LITERAL HUMANS:

https://literalhumans.com/
https://twitter.com/wgadsbypeet
https://www.linkedin.com/in/william-gadsby-peet
https://www.linkedin.com/in/pauldavid-lh

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Martin Hayman, Founder of Wild Sprout, Co-Founder of the organic search tools 'Twylu' and 'RankCaddy', and author of the book 'The Organic Advantage'.

Martin worked at SiteVisibility back in the early 2010s and has continued to work with SiteVisibility as a consultant under his 'Wild Sprout' umbrella. In recent years, Martin has ventured into the world of building SaaS software, with his SEO tools Twylu and RankCaddy.

In this episode, we discuss Martin's journey from in-house marketer through to SEO consultancy and his more recent ventures in SaaS product development.

In this episode, you'll learn:

How Martin built his first SEO SaaS products
How the pandemic has impacted Martin's outlook on work and the development of Twylu and RankCaddy
How to build the identification of quick SEO wins into your marketing routine
The importance of focusing on SEO fundamentals and avoiding shiny object syndrome
9 of Martin's favourite SEO quick wins to help boost your organic performance

Referenced on this episode:

[Martin's book] The Organic Advantage: https://amzn.to/3Duziat
https://surferseo.com/
https://ahrefs.com/
https://www.clickflow.com/

CONNECT WITH MARTIN:

https://www.twylu.com/
https://www.rankcaddy.io/
https://twitter.com/martinhayman

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

The Organic Advantage: Master SEO and natural traffic generation for your ecommerce business to achieve reliable, sustainable growth

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In this episode we're joined by eLearning writer, podcaster and all-around enthusiast, John Helmer.

John hosts two popular podcasts on learning ('The Learning Hack Podcast' and 'Great Minds on Learning') and has applied his learning to his portfolio career that has also included being a novelist, musician and marketing consultant.

In this episode, you'll learn:

Why it's helpful to distinguish between short-term and long-term learning
Where did eLearning, as we know it today, start?
When was the Cambrian Explosion of eLearning?
What is space repetition and why is it important?
The difference between content marketing and thought leadership
How marketers can best support eLearning sales teams

Referenced on this episode:

[Book] The Friendly Orange Glow by Brian Dear: https://amzn.to/3064ZrE
The Ebbinghaus Forgetting Curve: https://www.psychestudy.com/cognitive/memory/ebbinghaus-forgetting-curve

CONNECT WITH JOHN:

https://www.youtube.com/c/JohnHelmerConsulting
https://learninghack.libsyn.com/
https://podcasts.apple.com/gb/podcast/the-learning-hack-podcast/id1478514163
https://twitter.com/johnhelmer
https://www.linkedin.com/in/johnhelmer

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

The Friendly Orange Glow: The Untold Story of the PLATO System and the Dawn of Cyberculture

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In this episode we're joined by ROI Swift CEO & Co-Founder, Carolyn Lowe. Carolyn recently released the book, 'Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups'. We take the key themes from the book and apply them to growing Amazon based businesses.

In this episode, you'll learn:

The pros and cons for agency marketers in helping emerging brands to grow
If it's possible to build a brand on Amazon?
The marketing features of Amazon that you can't get anywhere else
Carolyn's tips for enhancing product listing pages
The importance of creating product videos for Amazon
How to avoid being suspended for review manipulation
How Amazon's 'Subscribe & Save' subscriptions impact your customer retention

Referenced on this episode:

https://sku.is/
https://www.techstars.com/
https://www.capitalfactory.com/
Carolyn's book, 'Business Growth Do's and Absolute Don'ts' on Amazon UK: https://amzn.to/2ZUKmyR and Amazon US: https://amzn.to/2Yc1Ndr

CONNECT WITH CAROLYN:

https://roiswift.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups

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In this episode we're joined by Luke Van Der Veer of websiterentalcoaching.com.

Luke Van Der Veer transformed his career with the Rank & Rent SEO method. After several years in the mid-2010s exploring passive income streams to escape a traditional 9-5, Luke eventually found the Rank & Rent SEO methods, which he now operates across 70+ niches in the United States.

In this episode, you'll learn:

How Luke transformed his career from being a Benefits Analyst at GE to creating a sustainable, passive income via the Rank & Rent SEO method
What time and financial investments are needed to succeed with Rank & Rent SEO?
How to choose a Rank & Rent SEO niche
How to identify the businesses that are most likely to purchase Rank & Rent SEO leads
SEO tips to help you execute the Rank & Rent SEO Methods

CONNECT WITH LUKE:

https://www.websiterentalcoaching.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Oli Hills, CEO of social media agency and publisher, Nonsensical.

Oli joins us to discuss his team's experience of building local, online communities via social media platforms, and their recent foray into building online TikTok communities.

In this episode, you'll learn:

How the pandemic drove demand for Nonsensical's local social media services
The strategies that helped to grow Nonsensical's local social communities Best of Bristol and Birmingham Updates
The importance of integrity when building social communities
The skills demands that social media and community managers are facing
Software that has helped Nonsensical build and manage their online communities

Referenced on this episode:

https://www.crowdtangle.com/
https://inshot.com/
https://www.instagram.com/bestofbristol/
https://www.facebook.com/BhamUpdates/
https://www.tiktok.com/@endless_mythology
https://www.instagram.com/p/CSfGLwNj9LW/

CONNECT WITH OLI/NONSENSICAL:

https://www.linkedin.com/in/olihills/
https://www.instagram.com/nonsensical.social/
https://www.tiktok.com/@nonsensicalsocial
https://nonsensical.agency/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In today's episode we're joined by Stan Bernard, President of Bernard Associates and author of the newly released book, 'Brand Don't Win: How Transcenders Change the Game', available 12th October 2021.

In this episode, you'll learn:

How businesses can learn from transcender sports teams and vice versa
What has changed in marketing that means branding alone is no longer as effective as it once was?
The paradigm shift of elected advocacy to selected advocacy
The important role that influencer marketing plays in Stan's transcender system vs traditionalist systems of marketing
Understanding how to apply 'Campaign Agendas' to your business, inspired by political campaigning
Peloton's success in creating a cult-like following of 'advengelicals'
How Starbucks became and continue to be a transcender business without necessarily having the best coffee
The role of Trump's 2016 'Make America Great Again' caps played in his campaign agenda

Referenced on this episode:

[Book] Brands Don't Win, by Stan Bernard: https://brandsdontwin.com/ & Amazon: https://amzn.to/3axlaQC

CONNECT WITH STAN/BERNARD ASSOCIATES:

https://brandsdontwin.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

Brands Don't Win: How Transcenders Change the Game

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In today's episode we're joined by Mike Bandar, Co-Founder at Waybook.com, Hopper HQ and Founding Partner at Turn Partners.

In this episode, you'll learn:

How Mike's startup studio began with the acquisition of a dating site
How Mike and his Co-Founder James organise and prioritise their time to allow to allow them to explore new business opportunities
How Mike applied a lean startup methodology when building their Instagram scheduling software, Hopper HQ
The role of that documenting your businesses has in freeing up and focusing your time
Beneficial skills and characteristics that will help you succeed in a startup studio environment

Referenced on this episode:

https://centreforentrepreneurs.org/
[Book] The Lean Startup, by Eric Ries: https://amzn.to/3AorJj0

CONNECT WITH MIKE/WAYBOOK.COM/HOPPER HQ/TURN PARTNERS:

https://twitter.com/mikebandar
https://uk.linkedin.com/in/mikebandar
http://www.turnpartners.com/
https://waybook.com/
https://www.hopperhq.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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In today's episode we're joined by Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment.

In this episode, you'll learn:

Differences between 1st, 2nd and 3rd party data
The major privacy trends that are being deployed by major tech companies (Google, Apple, Facebook)
How a privacy-first future impacts major tech firms, consumers and marketers

CONNECT WITH KATRINA/TWILIO SEGMENT AHEAD:

https://segment.com/
https://twitter.com/katchmesocial

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In today's episode we're joined by Agata Adamiak, Director of Business Ahead to discuss what it means to be 'data-driven'.

On the show, you'll learn:

What is the definition of 'data-driven'?
The benefits of being data-driven
The importance of adopting a data-driven mindset
How to overcome the common challenges that prevent businesses from becoming data-driven
Does being data-driven stifle creativity?

Referenced in this episode:

Episode 51 of The SiteVisibility Internet Marketing Podcast w/ Avinash Kaushik: https://www.sitevisibility.co.uk/blog/2009/07/29/podcast-interview-with-world-leading-anayltics-authority-avinash-kaushik/
Additional podcast resources at: https://businessahead.co.uk/imp

CONNECT WITH AGATA/BUSINESS AHEAD:

https://businessahead.co.uk/
https://www.linkedin.com/company/businessahead/
https://twitter.com/BusinessAheadUK/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In today's episode we're joined by Vikrant Shaurya, CEO of BestSellingBook.com.

In this episode, you'll learn:

How the world of self-publishing has changed over the last decade
What determines 'bestseller' status?
How often do Amazon book rankings update?
The importance in understanding an author's 'why'
Skills required to be an angel writer
Do you need to have an existing audience to become a bestseller?
How the angel writing process works
Book promotion tactics to avoid

Referenced in this episode:

[Book] Rich Dad, Poor Dad by Robert Kiyosaki: https://amzn.to/3hEduAe
https://publisherrocket.com/
https://www.literatureandlatte.com/scrivener/overview
https://www.bookbub.com/partners/bookbub_ads
https://www.listennotes.com/
BestSellingBook's 5 Day Writing Challenge: https://challenge.bestsellingbook.com/
BestSellingBook's Self-Publishing Checklist: https://bestsellingbook.com/checklist/

CONNECT WITH VIKRANT/BESTSELLINGBOOK.COM:

https://bestsellingbook.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

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In today's episode we're joined by, Ross Davies, Co-Founder and Managing Director of Strafe Creative.

Ross joins us to discuss everything you need to consider when selecting a web design agency.

In this episode, you'll learn:

The importance of experimentation in a web design agency
What are the key differences between a design agency and a development agency?
Where to find a credible design agency
Is the location of a design agency important?
Quality signals to look out for when reviewing a design agency website
Should you be expected to be charged for the scoping process?
What to look for in a design agency contract

Referenced in this episode:

https://www.thedrum.com/business-skills/website-design
https://www.recommendedagencies.com/
https://www.siteinspire.com/
https://dribbble.com/
https://slack.com/apps/AVBED3YTS-hallway
https://slack.com/apps/A5JR8MM6E-randomcoffees
https://storyxpress.co/
https://www.loom.com/
https://wistia.com/
Ross' book, 'The Paper Plane Plan': https://amzn.to/3tB8cKE

CONNECT WITH ROSS/STRAFE:

https://www.strafecreative.co.uk/
https://uk.linkedin.com/in/rossdavies
https://twitter.com/ross_davies

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

The Paper Plane Plan: Growth hacking techniques especially for the B2B service industry

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In today's episode we're joined by, well, nobody.

Scott goes solo to share a behind the scenes look at how the Internet Marketing Podcast is produced, his experience of hosting the Internet Marketing Podcast and advice on podcast hosting and production for other podcasters or those that are thinking about producing interview based podcasts.

In this episode, Scott covers:

Do we need a new jingle?
Who makes a great guest for the Internet Marketing Podcast?
How do we make our podcast booking process as efficient as possible?
How do we prepare for podcasts?
How much research goes into each podcast?
What happens on the day of recording?
Scott's advice on creating an optimal recording environment
What to expect from the Internet Marketing Podcast in the future

Referenced in this episode:

Samson Go Mic: http://www.samsontech.com/samson/products/microphones/usb-microphones/gomic/
Calendly: https://calendly.com/
TidyCal: https://tidycal.com/
Kindle Unlimited: https://amzn.to/3BwxfBa
[Book] The First Minute by Chris Fenning: https://amzn.to/3gVbLWC
Zencastr: https://zencastr.com/
Squadcast: https://squadcast.fm/
Riverside.fm: https://riverside.fm/
Blue Yeti microphone: https://amzn.to/38yKMM3
Scarlett Audio Interface: https://amzn.to/38zKk0k
Rode PodMic: https://amzn.to/3jAqx7a
Shure SM7B micrphone: https://amzn.to/3BOzP5V

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

Shure SM7B Vocal Dynamic Microphone for Broadcast, Podcast & Recording, XLR Studio Mic for Music & Speech, Wide-Range Frequency, Warm & Smooth Sound, Rugged Construction, Detachable Windscreen - Black

Rode PodMic Cardioid Dynamic Podcasting Microphone

The First Minute: How to Start Conversations That Get Results

Focusrite Scarlett 2i2 Studio 3rd Gen USB Audio Interface Bundle for the Songwriter with Condenser Microphone and Headphones for Recording, Streaming, and Podcasting

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In this episode we're joined by Sam Watt, CEO of Watt Advertising. Sam is an engineer by education, a former partner of the 'Successful Dropout' podcast and more recently has been on a journey in growing Google Ads agency, Watt Advertising.

In this episode we discuss:

The skills and experience from previous roles that Sam applied to Google Ads learning in the early stages of Watt Advertising
How Sam applied the 80/20 rule to his learning of Google Ads
What makes an ideal paid media client for a marketer?
The importance of paid media reporting in context of a trusting client/agency relationship
How the team at Watt Advertising has adopted TikTok as a platform through which to experiment, build trust and practice creativity
How to apply the 80/20 rule to Google Ads budget management

Referenced in this episode:

[Book] The Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes & Bryan Todd: https://amzn.to/3sMv0q8
[Book] The One Thing by Gary Keller: https://amzn.to/3Dmtnoc
[Podcast] Successful Dropout: https://podcasts.apple.com/us/podcast/successful-dropout/id1128905590
[Podcast] Tim Ferriss & Gary Keller: https://tim.blog/2019/12/12/gary-keller/

CONNECT WITH SAM/WATT ADVERTISING:

https://wattadvertising.com/
https://www.linkedin.com/company/watt-advertising/
https://www.tiktok.com/@wattadvertising

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

See acast.com/privacy for privacy and opt-out information.

The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results

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In this episode we're joined by speaker, author and CAO of Shepard Presentations, Shep Hyken.

Shep has spent 40 years in the field of customer service and in this episode we explore some of the key themes from his most recent book release 'I'll Be Back: How to Get Customers to Come Back Again & Again'.

In this episode we discuss:

The importance of dedicating resource to analysing customer behaviour
The loyalty question that all businesses should ask themselves
The important distinction between repeat custom and loyalty
Is 'loyalty' a small business advantage?
How businesses' approach to loyalty can change as they grow
Shep's process for content production and staying relevant (he has over 600 videos on YouTube!)

Referenced in this episode:

[Shep's Book] I'll Be Back: How to Get Customers to Come Back Again & Again: http://illbebackbook.com/ or https://amzn.to/3ggUrv4
[Podcast] Experience This! https://www.experiencethisshow.com/

CONNECT WITH SHEP:

https://hyken.com/
http://sheptv.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Felix Velarde, Co-Founder of The 2Y3X Programme and author of the recently published book, 'Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team'.

In this episode we discuss:

How do you find the ideal pace when growing a business?
Why knowing and sharing your core values is critical to scalability
Why should you be conscious of not throwing too many change grenades?
What motivates a superstar team?
What happened when Felix gave staff at a previous agency one day a week off to work on creative projects?

Referenced in this episode:

[Book] What Got You Here Won't Get You There by Marshall Goldsmith: https://amzn.to/3yLYDtZ
[Book] Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team by Felix Velarde: https://amzn.to/3scrOUq

CONNECT WITH FELIX / THE 2Y3X PROGRAMME

https://2y3x.com/
https://uk.linkedin.com/in/felixvelarde
https://twitter.com/felixv

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

See acast.com/privacy for privacy and opt-out information.

What Got You Here Won't Get You There: How Successful People Become Even More Successful

Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team

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In this episode we're joined by Morphio's CEO, Dave Bunce and EMEA Market Lead, Matt Thompson.

Morphio is an AI-driven marketing insights platform, built by digital marketers for digital marketers.

I've (Scott) been using Morphio for a few months and it's starting to become a mainstay of my personal tech stack. The intuitive design, peace-of-mind functionality and predictive analytics are making paid media management a joy and so it made sense to find out exactly what's happening behind the scenes at Morphio, what's inspiring them in the SaaS world and what drives their mission to protect us all from marketing failures.

In this episode we discuss:

Morphio's mission to empower marketers and make them happy
Why marketers should focus on being more strategic
Lessons into turning Morphio from an in-agency project to a standalone SaaS product
The challenges of onboarding and training in marketing environments
What's in Dave and Matt's tech stack that protects them from marketing failures and improves their happiness?

Referenced in this episode:

https://sproutsocial.com/
https://asana.com/
https://trello.com/
https://designpickle.com/
https://www.hubspot.com/products/crm

CONNECT WITH DAVE, MATT & MORPHIO

https://morphio.ai/
hello@morphio.ai
https://ca.linkedin.com/company/morphio
https://ca.linkedin.com/in/davidcbunce
https://uk.linkedin.com/in/mlaurencethompson

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by business process and automation consultant, Daniel Cooper. Daniel is the Managing Director of Lolly Co and author of the upcoming book, 'Upgrade: The Lightning Fast Path to Productivity and Automation in Business'.

In this episode we discuss:

How Daniel automated 60% of his previous job (and eventually left to launch Lolly Co!)
What you should do before you try and automate anything in your business
Entry-level automation software recommendations
How can SME's get start with AI?
Daniel's favourite business automation examples

Referenced in this episode:

[Book] Profit First: https://amzn.to/3zU61Ut
https://ifttt.com/
https://zapier.com/
https://tray.io/
https://www.process.st/
https://openai.com/

CONNECT WITH DANIEL/LOLLY CO

https://lolly.co/
https://twitter.com/imdanielcooper

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

See acast.com/privacy for privacy and opt-out information.

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

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In this episode we're joined by Influencer Marketing Consultant, Gordon Glenister. Gordon is a podcaster, speaker, CEO of 'Membership World' and recently authored the book 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing'.

In this episode we discuss:

Is greater regulation needed in the field of influencer marketing?
Did influencer marketing exist 100 years ago?
What is influencer marketing strategy?
What are the components that should feature in an influencer marketing strategy?
When's a good time to collaborate with micro influencers?
Gordon's favourite b2b influencer marketing examples
Gordon's recommended influencer marketing software

Referenced in this episode:

Gordon's book, 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing': https://amzn.to/3eHsmMC
https://www.thebcma.info/
https://membershipworld.co.uk/the-social-ceo-index-report/
https://hypeauditor.com/
https://influencity.com/
https://www.takoomi.com/
https://www.thecornerlondon.com/

CONNECT WITH GORDON

Gordon on LinkedIn: https://uk.linkedin.com/in/gordonglenister-influencermarketing-membership-speaker
Gordon's website: https://gordonglenister.com/
Gordon on Twitter: https://twitter.com/gordonglenister
Gordon on Instagram: https://www.instagram.com/gordonglenister/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

See acast.com/privacy for privacy and opt-out information.

Influencer Marketing Strategy: How to Create Successful Influencer Marketing

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In this episode we're joined by our Senior SEO Analyst, Marcos Álvarez Martín and Angry Creative's Chief Marketing Officer, David Lockie, to discuss SEO Best Practice for WooCommerce websites.

David has over a decade of specialist WordPress and WooCommerce experience, having formerly been the Director of UK-based WordPress agency, Pragmatic, before their merger with Angry Creative in 2020.

As for Marcos, he's a veteran of this podcast and has worked on the optimisation of countless WordPress and WooCommerce sites during his time as our lead SEO specialist.

In this episode we discuss:

Where is WooCommerce in its lifecycle and how does it compare against Shopify?
Who isn't WooCommerce a good fit for?
What are the costs incurred when managing a WooCommerce website?
Is WooCommerce SEO friendly 'out-of-the-box'?
How to build the foundations for WooCommerce SEO success
Recommended plugins and services for an advanced and optimised WooCommerce experience

* Grab tickets to David's talk 'Using AI to Optimise SEO for WordPress Sites' at BrightonSEO on July 23rd 2021 via this link: https://summer2021.brightonseo.com/talks/using-ai-to-optimise-seo-for-wordpress-sites/ *

Referenced in this episode:

https://yoast.com/wordpress/plugins/seo/
https://wordpress.org/gutenberg/
https://akismet.com/
https://www.gravityforms.com/
https://ninjaforms.com/
https://marketingplatform.google.com/intl/en_uk/about/tag-manager/
https://wp-rocket.me/
https://wordpress.org/plugins/wp-smushit/
https://www.cloudflare.com/en-gb/
https://www.mollie.com/en
https://www.klarna.com/
https://clerk.io/
https://angrycreative.com/cases/strandberg-guitars/

CONNECT WITH DAVE / ANGRY CREATIVE:

https://angrycreative.com/
https://uk.linkedin.com/in/davidlockie
https://twitter.com/divydovy

CONNECT WITH MARCOS:

marcos.martin@sitevisibility.com
https://es.linkedin.com/in/marcos-alvarez-martin

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Branding Specialists, JP Kuehlwein & Wolfgang Schaefer. JP and Wolfgang have been working together for over a decade, finding mutual fascination in what it takes to become an ueber brand. Their research and consulting work has also culminated in the release of two books on the topic, 'Rethinking Prestige: Secrets of the Ueber-Brands' (2015) and 'Brand Elevation: Lessons in Ueber Branding' (2020).

In this episode we discuss:

How JP and Wolfgang found their shared fascination in the study of ueber brands
What triggered the creation of their latest book, 'Brand Elevation: Lessons in Ueber Branding'
JP and Wolfgang's definition of what makes an ueber brand
Why can some ueber brands afford to spend less on advertising?
The difference between a profitable brand and an ueber brand
Are luxury brands different to ueber brands?
What can cause the death of an ueber brand?

Referenced in this episode:

JP and Wolfgang's first book, 'Rethinking Prestige: Secrets of the Ueber-Brands': https://amzn.to/3yFLVg3
JP and Wolfgang's latest book, 'Brand Elevation: Lessons in Ueber Branding': https://amzn.to/2VaEFKr
https://www.kingarthurbaking.com/
https://www.patagonia.com/home/
https://uk.louisvuitton.com/eng-gb/homepage
https://www.freitag.ch/en

CONNECT WITH JP Kuehlwein & Wolfgang Schaefer:

https://ueberbrands.com/
authors@ueberbrands.com
jp@ueberbrands.com
https://zwoelfconsulting.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

For guest enquiries or to talk to us about anything podcast related, email us at podcast@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

Rethinking Prestige Branding: Secrets of the Ueber-Brands

Brand Elevation: Lessons in Ueber-Branding

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In this episode we're joined by James Ontra, CEO of Shufflrr. James joins us to discuss how to deliver effective and efficient presentations.

In this episode we discuss:

How a less is more approach to presentations can help you make more emotional connections
How a meeting with Coca-Cola triggered James to double-down in the field of presentation management
What is presentation strategy?
The evolution of conversational presentations
Are memorable presentations getting shorter?

Referenced in this episode:

James' book, 'Presentation Management: The New Strategy for Enterprise Content' on Amazon: https://amzn.to/2UgBsbQ

CONNECT WITH JAMES / SHUFFLRR

https://shufflrr.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

See acast.com/privacy for privacy and opt-out information.

Presentation Management: The New Strategy for Enterprise Content (First release)

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In today's episode we're joined by Martin Newman, Founder of The Customer First Group.

Martin is a consumer champion and author of the book, 'The Power of Customer Experience'. With extensive experience in the world of customer centricity, he joins us to share his best advice and examples of how companies can commit to delivering truly best-in-class customer experiences.

In this episode we discuss:

Martin's early lessons in customer service from working in his father's opticians in Glasgow
How 'cost-to-serve' financial models impact customer-centricity
Why businesses to focus on being people-first before being able to become customer-first
Examples of how to empower your employees to be customer first
Is customer service better in the US than in the UK?
Is Amazon a customer-centric brand?
How to offer best-in-class eCommerce experiences

Referenced in this episode:

Martin's latest book, 'The Power of Customer Experience: How to Use Customer-centricity to Drive Sales and Profitability': https://amzn.to/3vREi4k
Martin's first book, '100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World': https://amzn.to/3vYf4Rz
Martin's mini MBA in Customer Centricity: https://martinnewman.co.uk/mba/
Martin's customer experience platform, Customer Service Action: https://customerserviceaction.com/
https://www.patagonia.com/home/
https://www.homedepot.com/
https://ao.com/
https://www.hotelchocolat.com/uk

CONNECT WITH MARTIN / CUSTOMER FIRST GROUP

https://martinnewman.co.uk/
https://www.linkedin.com/in/martindnewman/
https://twitter.com/martinnewman

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all feedback and guest recommendations, please email

See acast.com/privacy for privacy and opt-out information.

The Power of Customer Experience: How to Use Customer-centricity to Drive Sales and Profitability

100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

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In today's episode we're joined by Jordi Romero, CEO & Founder of Factorial HR. Jordi joins us to discuss the diversity of ways in which HR can help you to grow your business and how Factorial's software helps businesses make their HR processes more efficient and enjoyable.

In this episode we discuss:

How Jordi's early experiences as an employee in non-data led cultures drove the vision for what Factorial would later become
The steps Jordi and his co-founders took to create the first Factorial MVP
How Factorial approached their international marketing strategy
Factorial's features and functionality that support employee satisfaction, well-being and retention
How Factorial's employees help to shape the development of its software
Factorial's plans for enhancing its software through the use of AI
Are we experiencing the early signs of a fundamental shift in the way HR is viewed?

OFFER:

Get 1 month of Factorial FREE and an exclusive free HR consultation, visit this link: https://factorialhr.co.uk/sitevisibility

CONNECT WITH JORDI / FACTORIAL

https://factorialhr.co.uk/
https://www.youtube.com/channel/UCvdggYbsyb1aMidiGpuZ-Jg
https://www.linkedin.com/company/factorialhr
https://www.instagram.com/factorial_hr/
https://twitter.com/factorialhr
https://es.linkedin.com/in/jordiromero

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

See acast.com/privacy for privacy and opt-out information.

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In today's episode we're joined by communications specialist Jenni Field. Jenni has extensive experience in business communications and recently authored the book 'Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement'.

Jenni shares with us the common symptoms of businesses that are suffering from deep-rooted communication issues and how we should go about trying to solve them.

In this episode we discuss:

What led to Jenni dedicating her focus to internal communications and founding Redefining Communications
What triggered Jenni to document her experience in the form of her book, 'Influential Internal Communication'
How to identify resolvable surface-level issues vs. deep rooted cultural communication problems
Quick communication fixes that make us all cringe!
What are the similarities and differences in communication issues faced by SMEs and large corporations?
The right and wrong ways to surface information from employees (avoid survey fatigue!)
What causes employees to distrust your communication
Should social affairs and politics be discussed at work?

Referenced on this episode:

Jenni's book, 'Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement': https://amzn.to/3x4AT30 or via Kogan Page: https://www.koganpage.com/product/influential-internal-communication-9781789666137

CONNECT WITH JENNI / REDEFINING COMMUNICATIONS

https://redefiningcomms.com/
https://twitter.com/mrsjennifield
https://www.instagram.com/jennifield/
https://www.linkedin.com/in/jennifield/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

See acast.com/privacy for privacy and opt-out information.

Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement

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In today's episode we're joined by Robert Nickell, Founder of Rocket Station. Robert joins us to explain how businesses can scale their offerings using entirely virtual teams.

In this episode we discuss:

Robert's early learnings from virtual staffing in the real estate sector
How access to remote workers and virtual assistants has evolved over the last decade
Examples of businesses that Rocket Station has helped to grow using VAs
Industries that lend themselves more naturally to the use of VAs for scalability
How Rocket Station built their network of VAs from the Phillipines
Why do Rocket Station offer service contracts and how does this differ from finding a VA yourself?
Can you create a unique company culture, virtually?
Robert's recommended workflow and communication tools

Referenced on this episode:

https://www.gliffy.com/
https://www.lucidchart.com/
https://app.diagrams.net/
https://www.smartdraw.com/
https://www.ringcentral.co.uk/
https://www.8x8.com/

CONNECT WITH ROBERT / ROCKET STATION

https://rocketstation.com/
brooks@rocketstation.com

CONNECT WITH SCOTT

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

See acast.com/privacy for privacy and opt-out information.

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In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'.

In this episode we discuss:

Have the principles for gleaning customer insight changed over the last 20 years?
What makes an insight insightful?
The 5 sources of data you need for meaningful marketing analysis
What's the #1 obstacle that prevents customer insight from being gleaned?
Why monthly or quarterly marketing targets might actually prevent remarkable marketing
Why getting outside of your comfort zone is a critical component in gleaning meaningful customer insights

Referenced on this episode:

Christine's book, Customer Insight Strategies: https://www.koganpage.com/product/customer-insight-strategies-9781789662504 & https://amzn.to/3umOoJt

Marketing Technology Landscape Supergraphic: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/

[Book] Thinking Fast and Slow by Daniel Kahneman https://amzn.to/3yG4H7L
[Book] Play Bigger by Al Ramadan, Dave Peterson,Christopher Lochead and Kevin Maney: https://amzn.to/3wABlpn
Jolt by Richard Tyler: https://amzn.to/3voHyoo

CONNECT WITH CHRISTINE / SOPHIA MARKETING

https://uk.linkedin.com/in/drchristinebailey
https://twitter.com/christinebailey
https://www.sophiamarketing.co.uk/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Jolt: Shake Up Your Thinking and Upgrade Your Impact for Extraordinary Success

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This episode is a little different from the topics we usually cover on the Internet Marketing Podcast as we're joined by Tokunbo Ajasa-Oluwa, Chief Executive Officer at Career Ready.

SiteVisibility partnered with Career Ready back in 2018 to support them with the management of their Google Ads grant. We've witnessed first-hand the principles that Tokunbo has instilled in Career Ready since joining as CEO in early 2020 and in this episode he shares with us Career Ready's ambitions to give more young people opportunities, particularly in creative industries.

In this episode we discuss:

How Career Ready helps young people in the UK access employment
Tokunbo's first year goals as Career Ready's CEO
How Career Ready harnessed the advocacy of alumni to showcase the importance of their work
How the pandemic accelerated Career Ready's use of technology to engage young people
What is social mobility?
A breakdown of Career Ready's services for employers and young people and how to access them

Referenced on this episode:

https://www.impetus.org.uk/youth-employment-group
https://careerready.org.uk/career-ready-at-18/
https://www.sitevisibility.co.uk/career-ready-case-study/

CONNECT WITH TOKUNBO / CAREER READY

https://careerready.org.uk/
https://twitter.com/toksytweets

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Mike Rhodes, CEO of WeSavvy and AgencySavvy.

Mike is the co-author of 'The Ultimate Guide to Google Ads' and joins us to discuss some key trends that made it into the recent 6th edition of the book, in particular, Google's adoption of AI driven smart features.

In this episode we discuss:

Is there a gap in marketing sophistication in Australia vs the rest of the world?
How Mikes's approach to identifying trends and topics has changed during the pandemic
How Mike prioritises the topics to cover when revising editions of his co-authored book 'The Ultimate Guide To Google Ads'
Red flags to look out for when considering a new client-agency partnership
Are customers losing access to their data because of Google's increased adoption of AI?
How Mike uses the mantra of 'trust, but verify' when approaching new Google Ads 'smart' features

Referenced on this episode:

[Book] The Ultimate Guide to Google Ads: https://amzn.to/3yae8fu
https://www.descript.com/
https://otter.ai/
https://copysmith.ai/
https://www.copy.ai/
https://www.trypencil.com/
https://writesonic.com/
https://en.wikipedia.org/wiki/GPT-2

CONNECT WITH MIKE / WEBSAVVY / AGENCYSAVVY

https://www.websavvy.com.au/
https://agencysavvy.com/
https://gafcourse.com

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In today's episode we're joined by Joseph Wilkins, Founder of FunnySalesVideos.com to discuss... well, funny sales videos! Joseph had a long career in creating traditional infomercials before doubling-down on the creation of funny videos. He shares with us this story and the techniques he uses to produce funny sales videos that are seen by millions of users each year.

In this episode we discuss:

How Joseph applied his direct response marketing experience to pivot into creating funny sales videos
How the Harmon Brothers inspired Joseph and his team to 'find their funny'
How to create funny sales videos even if you don't consider yourself a funny person
The similiarties and differences between creating infomercials and funny sales videos
What you need in the first 5 seconds of a video to capture someone's attention
What causes users to get bored, lose attention and stop watching your online videos
Managing the balance of being disruptive without being distasteful
Techniques for repurposing sales videos into snippets for paid social ads
How Hollywood movies are becoming increasingly influenced by the editing techniques used in online videos

Referenced on this episode:

https://www.pro-creative.com/
https://harmonbrothers.com/
https://www.drybarcomedy.com/

CONNECT WITH JOSEPH / FUNNYSALESVIDEOS.COM

https://funnysalesvideos.com/
https://podcasts.apple.com/us/podcast/how-to-make-a-video-go-viral/id1494603767
https://www.linkedin.com/in/wilkinsjoseph

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by an Internet Marketing Podcast veteran and our very own Senior SEO Analyst, Marcos Álvarez Martín, to discuss the upcoming Google's Core Web Vitals update.

*UPDATE*

Shortly after this recording, Google provided an update to note that the Core Web Vitals update will now start rolling out from mid-June 2021: https://developers.google.com/search/blog/2021/04/more-details-page-experience.

In this episode we discuss:

What is the Core Web Vitals update and how does it differ from previous Google search algorithm updates?
How might the Core Web Vitals impact roles of SEO professionals?
A description of what the 3 key Core Web Vitals are
What are 'page experience signals'?
Why business owners and webmasters may need increased development budgets in 2021/22
How to benchmark your current performance and tools to help analyse performance against Core Web Vitals
How will you know if your site is impacted by the Core Web Vitals update?

Referenced on this episode:

https://search.google.com/search-console/about
https://developers.google.com/speed/pagespeed/insights/
https://web.dev/vitals-tools/
https://chrome.google.com/webstore/detail/web-vitals/ahfhijdlegdabablpippeagghigmibma?hl=en
https://developers.google.com/search/blog/2020/05/evaluating-page-experience
https://developers.google.com/search/blog/2020/11/timing-for-page-experience

CONNECT WITH MARCOS:

marcos.martin@sitevisibility.com
https://twitter.com/markookami
https://www.linkedin.com/in/marcos-alvarez-martin

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest...

See acast.com/privacy for privacy and opt-out information.

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Oribi is an alternative to Google Analytics. It provides actionable data, insights for funnel optimization, and strong audience segmentation. All of the above without using code.

Oribi helps thousands of companies to:

Know exactly how each marketing activity and channel contributes to sales
Optimize their funnel
View all their key metrics, trends, and marketing budgets in one dashboard
Analyze and optimize paid campaigns
Credit every single marketing activity, from paid campaigns to newsletters and content

For 20% off your first 3-months of Oribi, use the code 'sitevisibility' during sign-up.

In this episode we discuss:

Oribi's origin story
How Oribi helps business owners and marketers collect useful marketing data without the need for developers
What Oribi does differently to Google Analytics
A breakdown of Oribi's key features and functionality
How Oribi uses AI to surface marketing insights
Who is Oribi best for?
The considerations behind Oribi's key marketing messages (Google Analytics is old!)

CONNECT WITH IRIS / ORIBI

https://oribi.io/
https://www.facebook.com/getoribi/
https://twitter.com/getoribi
https://www.youtube.com/channel/UCZJTakkFkIYvjaTlXpEDo3g
https://www.linkedin.com/company/oribi
https://il.linkedin.com/in/irisshoor

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Smartphone Video Marketer, Daryl Cygler. Daryl is a Marketing Director at fuel equipment specialists, FES Tanks but a passion and curiosity for video led Daryl to the creation of the Smartphone Video Marketing Group where he helps SMEs get to grips will all aspects of smartphone video production.

In this episode we discuss:

How mobile journalism inspired Daryl to become a smartphone video marketing advocate
The key lessons Daryl has taken from mobile journalists and applied to marketing
How Daryl created his first marketing video from his smartphone
The importance of learning to take imperfect action
Common obstacles in creating smartphone videos and how to overcome them
Can SMEs use smartphones for live-streaming?
Ideas for how SMEs can start small in their video marketing experimentation

Referenced on this episode:

https://uk.cfm.net/
https://www.powertutors.co.uk/
https://lovicklifecoach.co.uk/
https://en.wikipedia.org/wiki/Steven_Soderbergh
Lady Gaga 'Stupid Love': https://www.youtube.com/watch?v=5L6xyaeiV58
https://www.kinemaster.com/
https://luma-touch.com/lumafusion-for-ios-2/
https://gopro.com/en/us/shop/quik-app-video-photo-editor

CONNECT WITH DARYL:

https://smartphonevideo.marketing/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode we're joined by Asher Ismail, Co-Founder of Uncapped. Uncapped offer an alternative take on capital, helping to provide growing businesses with fast and flexible funding for marketing, inventory or hiring.

In this episode we discuss:

Asher's experiences in startups and as an entrepreneur and how that led to the idea of Uncapped
Uncapped's mission to provide an alternative fundraising option for growing businesses
The Pros and Cons of fundraising options for growing businesses and how Uncapped compares to these options
The VC community and media response to Uncapped
How case studies have been critical to establishing trust for Uncapped

Referenced on this episode:

https://wise.com/

CONNECT WITH ASHER / UNCAPPED:

https://www.weareuncapped.com/
https://twitter.com/weareuncapped
https://www.linkedin.com/company/weareuncapped/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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Paul is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles.

In this episode we discuss:

What happens in the intersection of product and marketing at FreshBooks
Examples of marketing that's built-in to products
What SaaS product marketers can learn from the gaming sector
What can marketing teams learn from product teams and vice versa
When to target broad audiences vs. when to go feature-specific

Referenced on this episode:

https://looker.com/
https://trello.com/

CONNECT WITH PAUL / FRESHBOOKS

https://www.linkedin.com/in/paulcowan/
https://twitter.com/cowanpkc
https://www.freshbooks.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this episode, we're joined by Xenia Muntean, CEO of Planable. Planable is a social media SaaS platform designed to make social media collaboration fun and seamless. With unique insight into the trends that make social media teams successful, Xenia shares her advice on how to build effective social media teams.

In this episode we discuss:

Characteristics of successful social media teams
How the social media marketer role has developed over time
Obstacles that can stifle social media creativity
The benefits of involving people outside of marketing in your social media processes
Can content marketers also be good social media marketers?
How far in advance should social media teams plan?
What is 'Social Teams 100'?

Referenced on this episode:

[Book] Team of Teams by General Stanley McChrystal: https://amzn.to/39fIimK

CONNECT WITH XENIA / PLANABLE

https://planable.io/
https://www.linkedin.com/in/xeniamuntean/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

Team of Teams: New Rules of Engagement for a Complex World

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Organisation and productivity app Todoist has grown from 5 million users to 25+ million users over the last ~6 years, all without spending a penny on paid advertising. Brenna Loury, Head of Marketing at parent company Doist, has been on this journey with Doist since 2012 and joins us to share some of her key insights into Doist's success and provides insight into what really happens behind the scenes to create word-of-mouth marketing.

In this episode we discuss:

Todoist's growth story, notably key factors that helped grow Todoist from 5 million users to 25 million users over the last ~6 years
Brenna's personal growth story and personal marketing lessons she's learned along the way
How Doist serves a user base of 25 million+ customers with a marketing team of 6 people
Why it's important to let go of some of your Lego
The benefits of focusing on your gut instincts instead of the competition
The cultural marketing benefits of in-housing vs using agencies
How to remain creative as a remote-first company
What is the asynchronous community?

Referenced on this episode:

Crossing The Chasm: https://www.amazon.co.uk/dp/B000FC119W/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

CONNECT WITH BRENNA / DOIST

Brenna on Twitter: https://twitter.com/brennakL
Doist: https://doist.com/
Todoist: https://todoist.com/
Twist: https://www.twist.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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In this episode, we're joined by Frederick Vallaeys, CEO of Optmyzr.

Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and functionality that we all use today. Notably, between 2007 and 2012, Fred was the first Google AdWords evangelist, helping to promote Google AdWords as well as playing a vital role in developing Google Ads to serve advertiser needs.

In 2013, Frederick founded Optmyzr, a PPC SaaS company that's driven by machine learning and artificial intelligence and aims to empower PPC professionals to eliminate barriers in their search marketing programs.

In this episode we discuss:

Frederick's journey from Chief Adwords Evangelist at Google to introducing paid media software products as CEO of Optymyzr
The pros and cons of AI/ML advancements in paid media
Potential career paths for the modern paid media marketer, and the difference between PPC Doctors, Pilots and Teachers
Are PPC SaaS companies like Optmyzr at risk of Google putting them out of business?
The key differences between automated and smart bidding features

Referenced on this episode:

PPC Chat on Twitter: https://officialppcchat.com/
PPC Town Hall: https://www.optmyzr.com/information/ppctownhall/about/
StreamYard: https://streamyard.com/
Fred's book, Digital Marketing in an AI World: https://amzn.to/3t7kqsQ

CONNECT WITH FREDERICK / OPTMYZR

https://www.optmyzr.com/
https://twitter.com/siliconvallaeys

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

Digital Marketing in an AI World: Futureproofing Your PPC Agency

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In today's episode, we're joined by Michael Loban, Chief Growth Officer at InfoTrust as we discuss the topic of understanding the 'why' behind user behaviour - and how to influence it!

In this episode we discuss:

Why storytelling skills are key in turning insights into actions
Common pitfalls to avoid when trying to understand user behaviour
Questions to ask yourself before investing in analytics software
How to build your storytelling narrative
How using influence quadrants can help you to understand the necessary actions to encourage specific user behaviours
Frameworks, resources and tools that can help you on your journey

Referenced on this episode:

Peter Fader: https://twitter.com/faderp
Michael speaking on building narratives and creating influence quadrants: https://www.youtube.com/watch?v=LrxJjluJKTw
Adam Grant: adamgrant.net
Looker: https://looker.com/
QuantumMetric: https://www.quantummetric.com/
Never Split the Difference by Chris Voss: https://amzn.to/3c7x706
Michael Bernoff: https://michaelbernoff.com/

CONNECT WITH MICHAEL / INFOTRUST

https://infotrust.com/
https://www.linkedin.com/in/mloban/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this week's episode, we're joined Nitin Manchanda, Founder of Botpresso.

Nitin has helped companies including Trivago, Flipkart and Omio grow through organic search and today he joins us to share his advice on how to accelerate organic growth with the help of SEO automation tools and processes.

In this episode we discuss:

How SEO automation has developed over the last decade
How AI and ML can be used to help scale content production
Software and services to help you get started with SEO automation projects
SEO automation software recommendations that will help you stay on top of critical technical SEO problems
Why using automation in outreach might not be the best idea
How Nitin would like to see SEO automation used in the future

Referenced on this episode:

OpenAI: https://en.wikipedia.org/wiki/OpenAI
DeepL: https://www.deepl.com/en/translator
ContentKing: https://www.contentkingapp.com/
Little Warden: https://littlewarden.com/
RosaeNLG: https://rosaenlg.org/rosaenlg/2.1.4/about/nlg.html
OnCrawl: https://www.oncrawl.com/
SpeedCurve: https://speedcurve.com/
Sistrix: https://www.sistrix.com/
Screaming Frog: https://www.screamingfrog.co.uk/

CONNECT WITH NITIN / BOTPRESSO

https://www.linkedin.com/in/nitman/
https://twitter.com/_nitman
https://botpresso.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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*Note: Apologies for the audio quality in this episode. We've tried to edit as much as the static/interference as possible and decided to publish the podcast because even though it's below our usual audio quality, there's a lot of great advice and insight here from Paul at Ape Creative that we thought was still useful.

In today's episode we're joined by Paul Spirou, Managing Director of Ape Creative, a brand design agency working with food and drink businesses creating branding, packaging, digital, internal comms and category marketing to discuss 'Challenger Brand Thinking' as well as provide useful tips and advice to help you with your marketing success.

In this episode we discuss:

Where does the term 'challenger brand thinking' come from?
Examples of challenger brand thinking
The difference between brand challengers and disruptions
The difference between USPs and UHBs
How well-established companies can redefine their beliefs for modern marketing success
Do uniquely held beliefs have to be approached in a top-down manner?

Referenced on this Episode:

[BOOK] Eating The Big Fish by Adam Morgan: https://amzn.to/3pzZtos
Tony's Chocolonely: https://tonyschocolonely.com/
Who Gives a Crap: https://uk.whogivesacrap.org/
[BOOK] Prosperity by Colin Mayer: https://amzn.to/3av0tpz
[BOOK] Overthrow by Adam Morgan: https://amzn.to/3jVaBLl
[BOOK] Overthrow 2 by Adam Morgan: https://amzn.to/3k4dTfd

Connect with Paul/Ape Creative

https://www.apecreative.com/
paul@apecreative.com

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

Prosperity: Better Business Makes the Greater Good

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Overthrow II - 10 strategies from the new wave of challengers

Overthrow: 10 Ways to Tell a Challenger Story

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In this week's episode we're joined by Jeroen Corthout, Co-Founder of Salesflare.

The pandemic has had a dramatic impact on how salespeople generate leads, build connections and close deals. Jeroen is right at the centre of that and with Salesflare, his mission is to make salespeople's workflows as efficient and enjoyable as possible.

In this episode we discuss:

Salesflare's mission and who their product is a good fit for
The #1 difficulty for salespeople in respect to CRMs
How salespeople can use their WFH environments to demonstrate authenticity and build better connections
The concept of 'digital body language' and tools that can help people understand this language
How salespeople have to adapt their approach to self-motivation
Tools and processes to help improve your sales productivity and workflow
How easy is it for SMEs to move from an enterprise CRM to a product like Salesflare?

Referenced on this episode:

https://blog.salesflare.com/remote-sales
https://attach.io/
https://www.docsend.com/
https://betterproposals.io/
https://www.signnow.com/
https://youcanbook.me/
https://calendly.com/
https://zapier.com/
https://www.integromat.com/
https://www.dux-soup.com/

CONNECT WITH JEROEN/SALESFLARE:

https://salesflare.com/
https://www.linkedin.com/in/jeroencorthout/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations, and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In today's episode we're joined by Viveka von Rosen, Co-Founder and Chief Visibility Officer at Vengreso.

Viveka is an internationally recognised expert in the world of LinkedIn, having authored the book 'LinkedIn Marketing: An Hour a Day' back in 2012 and continuing to deliver a wealth of LinkedIn education via her courses on LinkedIn Learning and her work with Vengreso.

In this episode we discuss:

Viveka's LinkedIn routine and her tips on creating routines
How many LinkedIn connections is optimal and manageable?
Is LinkedIn Group engagement worth it?
The best times to post on LinkedIn
Why you should post natively and consider spending more time on using all the characters available to you
How many hashtags should you use in a LinkedIn post?
How to optimise your personal profile and LinkedIn company pages
Should you invest time in creating LinkedIn Stories?
How do you access LinkedIn Live?
How to access LinkedIn Newsletters
How to make the best use of LinkedIn's name pronunciation feature

Referenced on this episode:

https://everyonesocial.com/
https://www.agorapulse.com/
https://www.hootsuite.com/
Viveka's courses on LinkedIn Learning: https://www.lynda.com/Viveka-von-Rosen/2965250-1.html
https://streamyard.com/

CONNECT WITH VIVEKA / VENGRESO

https://www.linkedin.com/in/linkedinexpert/
https://vengreso.com/
https://www.youtube.com/channel/UCtx5qy9xPdmQ4cL0aX50rTA

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In today's episode we're joined by PJ Taei, Founder of Uscreen.

Uscreen is a VOD platform that allows creators and brands to launch their own channels, monetise their audience and distribute their content through the world's major app platforms.

In this episode we discuss:

The growth in creators launching their own channels and networks
How the pandemic has impacted monetisation of VOD content
Industries seeing increased VOD adoption
How VOD platforms like Uscreen compare to single-channel ownership, i.e YouTube
VOD membership and marketing features and functionality
When launching your own VOD is most beneficial
Obstacles to launching a VOD channel
How immersive VOD can be enabled through wearable technology

Referenced on this episode:

https://www.soul-cycle.com/
https://yogawithadriene.com/
https://fwfg.com/
https://magicstream.com/
https://getbackup.tv/
https://www.sarahbethyoga.com/
https://bspokeindoorcycling.com/
https://www.birdietime.tv/
https://www.faderpro.com/
https://naturallysassy.co.uk/
https://therealmaxwell.com/
https://www.signature.tv/
https://www.muzzybbc.com/
https://www.artforkidshub.com/

CONNECT WITH PJ / USCREEN

https://www.uscreen.tv/
https://www.linkedin.com/in/pjtaei/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email

See acast.com/privacy for privacy and opt-out information.

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In today's episode we're joined by Steve Munachen, Head of Global Marketing at Push Live.

Today we explore the growing possibilities in live streaming, including how Push Live are making cross-platform and cross-channel live streaming possible, the revenue-generating opportunities that exist today in live streaming and those that may start to surface in the near future.

In this episode we discuss:

How the pandemic has accelerated experimentation within live streaming
New capabilities in cross-platform and cross-profile live streaming
Monetisation models being used within live streaming
How influencer marketing extends into live streaming opportunities

Referenced on this episode:

Travis Scott and Fortnite Present: Astronomical: https://www.youtube.com/watch?v=wYeFAlVC8qU

CONNECT WITH STEVE / PUSH LIVE

https://www.push.live/
stevem@push.live

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this week's episode, we're joined by Global Marketing Strategist, Christine Michel Carter.

Christine is a Senior Contributor to Forbes, author of the books 'Mom AF' and 'Can Mommy Go To Work?', speaker and the #1 Global Voice for Working Moms.

In this episode we discuss:

How Christine commits to authenticity in her writing and how writers, journalists and marketers can too
Using feedback from your audience and vulnerability in your writing to improve your communication
The best way to approach and work with influencers
The current state of authenticity and social media
Examples of people and brands that do a great job of leading with authenticity

Referenced on this episode:

[Book] Mom AF by Christine Michel Carter
[Book] Not Just Black and White by Dr Anni Reinking
[Article] The Complete Guide to Generation Alpha, The Children of Millenials by Christine Michel Carter
: Dhar Mann
Grammarly writing assistant
Help a Reporter Out
Trello

CONNECT WITH CHRISTINE:

https://christinemichelcarter.com/
https://www.facebook.com/christinemichelcarter/
https://www.instagram.com/cmichelcarter/
https://twitter.com/cmichelcarter
https://www.linkedin.com/in/cmichelcarter/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email

See acast.com/privacy for privacy and opt-out information.

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In today's episode we're pleased to be joined by one of our clients, See Your City.

See Your City are on a mission to bring the world together through unconventional localised tour experiences hosted by each city's most intriguing advocates.

Co-Founders Frankie Spires and Ferry Hunt join us to to describe how the pandemic has impacted the walking tours arm of their business and how this accelerated the development and successful launch of their virtual tours.

In this episode we discuss:

See Your City's mission within the tourism sector
Training and motivating employees to adapt communication skills for Zoom
The challenges (and solutions) when trying to recreate offline experiences online
The important distinction between employees technical ability and capabilities
Techniques to help keep people engaged in online experiences
The importance of having moderators to facilitate customer engagement during online events

Referenced on this episode:

https://shadow.tech/

CONNECT WITH SEE YOUR CITY:

https://seeyour.city/
https://www.instagram.com/seeyourcity1/
https://twitter.com/seeyourcity1
https://www.facebook.com/seeyourcity1

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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Today we're joined by Kirsty Hulse, Founder of Roar Training. Kirsty is a former marketer, a speaker, an author and a stand-up comedian. She brings to the Internet Marketing Podcast a unique perspective on how business can incorporate humour to improve leadership, communication and creativity.

In this episode we discuss:

What we can learn from comedians about brevity in communication
Scenarios where humour can help you deliver important messages
What 'stacking' is and how it can impact communication
How self-deprecation can create an environment that brings people together
Using stand-up practices and building self-confidence

Referenced on this episode:

[Book] Be a Great Stand-Up by Logan Murray: https://amzn.to/380roIA
[Book] The Big Book of Creativity games by Robert Epstein: https://amzn.to/2LbEB8b

CONNECT WITH KIRSTY / ROAR TRAINING:

https://www.kirstyhulse.com/
https://www.linkedin.com/in/kirsty-hulse-01337a1b/
https://twitter.com/Kirsty_Hulse
https://www.instagram.com/kirstyhulse/
https://roar.training/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

The Big Book of Creativity Games: Quick, Fun Acitivities for Jumpstarting Innovation

Be a Great Stand-up: How to master the art of stand up comedy and making people laugh (Teach Yourself - General)

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Happy Holidays everyone!

In this episode, Alex Price, Founder of 93Digital, joins us to discuss conversion insights, techniques and considerations when building B2B websites.

In this episode we discuss:

How and why Alex ended up working in the niche space of B2B WordPress design and development
How Alex manages the balance of creativity and commercial balance within his design and development teams
How setting client expectations on how to give feedback can improve end results
The major differences between B2C and B2B websites
The role of customer journey mapping in B2B website building
Why hiding pricing information on your B2B website might not be such a good idea

Referenced on this episode:

https://wpengine.co.uk/
https://www.cloudflare.com/
https://yoast.com/wordpress/plugins/seo/
https://rankmath.com/
https://www.gravityforms.com/
https://www.drift.com/
https://segment.com/
2021 Logo Design video: https://www.youtube.com/watch?v=q_O5fpBs5C8&feature=youtu.be
https://www.mitie.com/
https://kadence.com/

CONNECT WITH ALEX / 93DIGITAL

https://93digital.co.uk/
alex@93digital.co.uk
https://www.linkedin.com/in/alxprce/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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Note: Apologises for the audio quality in this episode, I hit a few technical problems prior to recording and so we had to switch to using Zoom for this particular episode recording. Zoom's not ideal for optimal audio for podcasts, but I think this episode still came out well and David touched on many fascinating insights from the world of high performance coaching.

In this episode we discuss:

David's experience and lessons in transforming into the career of coaching
David's recommendations on finding the 'best' coach for you
The important differences between coaching and therapy
Common distractions for business owners and CEOs and how to overcome them
David's #1 tip for business owners and CEOs to help improve focus
Whether or not David think it's still possible to take control of our declining attention spans

CONNECT WITH DAVID / Focus.CEO

David's gift basket for our listeners can be found at: https://focus.ceo/gift2/
David's website: https://focus.ceo/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this week's episode, we're joined by Kasia Borowska, Managing Director at Brainpool AI.

Brainpool is an artificial intelligence consultancy specialising in developing bespoke AI solutions for business.

They use their researchers creating cutting-edge AI algorithms and to develop and implement bespoke AI solutions for businesses.

Kasia comes from a background that includes mathematics, cognitive science and marketing and joins us today to discuss applications of AI in marketing.

In this episode we discuss:

The difference between AI and ML
The pros and cons of using AI for personalisation
How AI is being used in the space of content production
Why PPC might be the channel most impacted by AI in the future
Kasia's hopes for the application of AI in marketing in the future

CONNECT WITH KASIA / Brainpool AI

https://brainpool.ai/
https://www.linkedin.com/company/brainpool-ltd/
https://twitter.com/brainpoolai
https://www.facebook.com/brainpoolai/
https://www.linkedin.com/in/kasia-borowska-79a82147/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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Today we're joined by Tom Libelt, Founder of We Market Online Courses and host of the podcast Smart Brand Marketing.

In today's episode we discuss:

The marketing limitations of online course platform
Tom's recommended software for building your own landing page and checkout processes
Why you might need to give some thought to launching your course on Udemy
Ad copy principles that work best when marketing online courses
Evergreen trends and principles to follow in the world of online courses

CONNECT WITH TOM:

https://smartbrandmarketing.com/
https://wemarketonlinecourses.com

REFERENCED ON THIS EPISODE:

Scott's episode with Tom on 'The Advertising Hour' podcast: https://pod.co/the-advertising-hour/11-breaking-bread-ribs-and-100-dollar-bills-w-tom-libelt-founder-of-we-market-online-courses
ConvertKit: https://convertkit.com/
ThriveCart: https://thrivecart.com/
Zapier: https://zapier.com/
Project Management Triangle: https://en.wikipedia.org/wiki/Project_management_triangle

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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Today we're joined by Saksham Sharda, Creative Director at Outgrow.co.

In today's episode we discuss:

What no-code means and what has triggered the rise in the no-code community
How Buzzfeed built their brand through interactive quizzes
The perfect number of questions to ask in an online quiz
Why quizzes capture our attention in the age of misinformation

CONNECT WITH SAKSHAM/OUTGROW.CO:

https://outgrow.co/
https://www.linkedin.com/in/saksham-sharda-outgrowco/
https://twitter.com/outgrowco
https://www.facebook.com/OutgrowCo

REFERENCED ON THIS EPISODE:

Claim an extended 30 day free trial AND 20% off of an Outgrow.co annual plan by visiting: https://www.outgrow.co/sitevisibility

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations, and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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Today we're joined by Kevin Urrutia, Co-Founder and CEO of Voy Media to discuss how you can simplify your marketing for faster growth.

In today's episode we discuss:

Lessons from Kevin's transition as a developer in Silicon Valley to becoming an entrepreneur in New York
How keyword research can help you understand product demand (and how Kevin took advantage of this to build his home cleaning company, Maid Sailors)
Resources that can help you stay on top of the latest business and marketing trends
Kevin's first-hand experience of capitalising on first-mover advantage, gaining huge amounts of traffic from early adoption of local SEO techniques

CONNECT WITH KEVIN:

kevin@voymedia.com
https://voymedia.com/
https://twitter.com/danest

REFERENCED ON THIS EPISODE:

https://www.mint.com/
https://www.zaarly.com/
https://www.semrush.com/
https://ahrefs.com/
https://maidsailors.com/
https://chestertravels.com/
https://www.producthunt.com/
https://news.ycombinator.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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Ever wonder why your emails end up in a junk folder? Want to craft irresistibly clickable subject lines? Fancy learning one simple technique you can use to make more money from your email lists? Then this episode is for you.

Today we're joined by Emily McGuire, Owner of the email marketing agency, Flourish & Grit.

In today's episode we discuss:

Beneficial skills for the modern email marketer
The right (and wrong) ways to take advantage of personalisation
Subject line techniques that drive open rates without misleading your subscribers
How reframing your mailouts as an email series' could be the key in unlocking revenue within your email list
Companies that can inspire you with their email marketing efforts

CONNECT WITH EMILY / FLOURISH & GRIT:

https://www.flourishgrit.com/
https://www.linkedin.com/in/mcguireemily/

REFERENCED ON THIS EPISODE:

https://www.klaviyo.com/
https://www.activecampaign.com/
https://glockapps.com/
https://www.shinesty.com/
https://www.target.com/
https://www.thereformation.com/
https://helpwise.io/
https://www.flourishgrit.com/open

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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This week we welcome to the podcast Janene Liston, a.k.a The Pricing Lady. Janene discovered her passion for pricing after an early career that saw her as an engineer, before venturing into marketing and product management.

Since 2014 Janene has been working independently as 'The Pricing Lady', supporting small business in Europe become more confident in their pricing.

In this episode she shares some of her most important pricing lessons with our listeners.

In today's episode we discuss:

Why price is only important in the context of value
Avoiding the trap of pricing based on your competition
How to respond when a client or prospect says 'that's too expensive'
Why you should avoid using the word 'costs' in pitches and the better alternatives
The importance of tiered pricing and how it can help frame your value and move your prospect towards making a decision
How reframing rejections and objections may help you overcome fear during pitches
How meditation and mindfulness can support improved confidence in pricing and negotiation

CONNECT WITH JANENE THE PRICING LADY:

https://janeneliston.com/
https://www.linkedin.com/in/thepricinglady/
https://www.facebook.com/thepricinglady/
https://twitter.com/thepricinglady
https://www.youtube.com/channel/UCsGZwi8otsnH07t98Bo9gog

REFERENCED ON THIS EPISODE:

Book: How To Build Your Creative Career by Russell Nohelty: https://amzn.to/3oQOojs
Podcast: The Advertising Hour - Selling Out with USA Today Best-Selling Science-Fiction & Fantasy https://pod.co/the-advertising-hour/7-selling-out-with-usa-today-best-selling-fantasy-and-science-fiction-author-russell-nohelty
Article: Pricing Experiments You Might Not Know But Can Learn From https://cxl.com/blog/pricing-experiments-you-might-not-know-but-can-learn-from/
The Handy Brain Method from Dan Siegel https://www.youtube.com/watch?v=gm9CIJ74Oxw

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility

See acast.com/privacy for privacy and opt-out information.

Sell Your Soul: How to Build Your Creative Career

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I had no idea before this episode that 'egaming' used to be the name that PR departments gave to 'gambling'. How things have changed! Or have they...

In my experience, the gambling world has often felt isolated from the rest of the marketing industry. I've never really been too sure why that is. Maybe it has something to do with legacy and lifestyle associated with gambling? Perhaps it simply has something to do with geography and the tax havens from which several gambling companies operate? Could it simply be that the marketers in this space choose to keep a low profile?

I've always known that marketers in the gambling industry have to play by a different set of rules. They are under much greater scrutiny and have in-game limitations than most marketers. I feel like there's a lot we can learn from marketers in gambling about strategic prioritisation, user behaviour and resourcefulness.

That's why I was so pleased to get to spend time with Fintan Costello, Managing Director of Finder Media and bonusfinder.com

In today's episode we discuss:

The process of building an online gambling company in the US
Challenges marketers in gambling face when working with the world's leading technology companies
How the esports and gaming sectors have adopted gambling techniques
Lessons in user behaviour and user experience from the gambling sector that all marketer can apply to their companies

CONNECT WITH FINTAN/bonusfinder.com

https://www.bonusfinder.com/
https://twitter.com/fintancostello
https://www.linkedin.com/in/fintancostello/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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I have no idea what people know about me and what people don't. I've pretty much giving up caring about most aspects of my privacy because it largely feels outside of my control. Perhaps this is laziness, perhaps this is acceptance, perhaps this is freedom. I really am not sure.

I remember hearing, I think it was from John McAfee, that I should expect that at any given time there are at least 5 people watching me through the camera in my phone. I heard this maybe 5 years ago and so I assume at this point at least one of them has broadcast me at my very worst to parts unknown.

Maybe you're the same as me and don't know whether you should care about your privacy or not. It's the strangest thing that we're all targets but we'll never know the faces of our attackers. We need help and that's where Dr. Eric Cole comes in.

Dr Eric Cole has over 30 years of cybersecurity experience and has worked in this field for companies including the CIA, McAfee and Lockheed Martin. He's the leader of the cyber defenders.

In today's episode we discuss:

The most common security exposure points over the last 30 years
The #1 vulnerability hackers are currently looking to take advantage of
How the pandemic has created the perfect storm for hackers to take advantage of fear
Simple techniques to improve your home cybersecurity
Tips for improving your security in co-working spaces

CONNECT WITH DR ERIC COLE / SECURE ANCHOR:

https://secure-anchor.com/
https://twitter.com/drericcole
https://www.facebook.com/DrEricCole/
https://www.youtube.com/channel/UCwg_j4TF1dnP9OZFXzYussA
https://www.onlinedanger.com

REFERENCED ON THIS EPISODE:

https://safe.secure-anchor.com/wfh-cyberguide

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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How do you know the right questions to ask to get the best survey responses?

What's an ideal sample size for collecting survey data?

How do you ensure the data you're collecting from surveys is credible?

Surveys can be one of the best ways to identify thoughts, feelings, trends and topics that are critical to our business and marketing efforts. There are, however, many pitfalls in the process that can prevent you from gleaning useful and actionable insight from survey data.

We must proceed with care and thoroughness and we have someone who can help!

Joining me today on the podcast is Michele Linn, Co-Founder and Head of Strategy at Mantis Research. Michele helps us answer the questions above and shares her knowledge on 'How To Create and Publish Survey-Based Research'.

CONNECT WITH MICHELE / MANTIS RESEARCH:

https://mantisresearch.com/
https://twitter.com/michelelinn
https://www.linkedin.com/in/michelelinn/

REFERENCED ON THIS EPISODE:

https://contentmarketinginstitute.com/wp-content/uploads/2019/10/2020_B2B_Research_Final.pdf
https://typesetcontent.com/blog/state-of-writing-research/
https://buzzsumo.com/blog/9-things-marketers-need-to-know-about-original-research-in-2019-new-data
https://www.sitevisibility.co.uk/content-promotion-guide-and-checklist/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In today's episode, we're joined by Lilach Bullock, blogger, content marketing expert and speaker.

Lilach has extensive experience in all aspects of content production and copywriting and probably cast her eyes over hundreds or thousands of content briefs during her career. This makes her the perfect person to join us in discussing the topic of 'How To Create a Killer Content Brief'.

In today's episode we discuss:

Practical tips for creating robust content briefs
The importance of having a defined goal for everything you produce
How vagueness or vanity can impact content briefing
The differences in content production and copywriting
The role copywriters play in turning ideas and visions into defined briefs

CONNECT WITH LILACH:

https://www.lilachbullock.com/
https://twitter.com/lilachbullock
https://www.facebook.com/lilachbullockbiz/
lilachbullock@gmail.com

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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This episode is not sponsored by Wistia.

... but it may as well be. Rachel (our Digital Marketing Manager at SiteVisibility) loves Wistia and we reference them throughout this episode as a business that we think does an excellent job of brand affinity marketing.

I'd heard the phrase 'brand affinity marketing' sneak more frequently into Rachel's vocabulary and as it's something I've not stumbled upon before, I figured the best place to learn about the topic was right here on our podcast with you all.

In today's episode, Rachel and I discuss:

What brand affinity marketing is
How brand affinity marketing is different from brand advocacy
Rachel's favourite examples of brand affinity marketing from companies and campaigns
How to achieve brand affinity
Why you might need to look beyond your marketing team to achieve brand affinity
Resources to help you get started with brand affinity marketing

DISCUSSED ON THIS EPISODE:

https://wistia.com/series/one-ten-one-hundred
https://www.thisgirlcan.co.uk
https://www.youtube.com/watch/?v=XjJQBjWYDTs
https://www.brandwatch.com/blog/brand-affinity
https://wistia.com/about/brand-affinity-marketing
https://www.sitevisibility.co.uk/blog/2020/08/06/what-generation-z-wants-from-your-brand/
https://pod.co/the-advertising-hour/finding-your-voice-with-doc-williams-ceo-of-brand-factory-inc

CONNECT WITH RACHEL:

https://twitter.com/realrachelfinch
https://www.fanmadefilmpodcast.com/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See ya next week!

See acast.com/privacy for privacy and opt-out information.

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Right now, marketing budgets are being heavily scrutinised. Probably more than ever.

Is now the right time to cut marketing budget or should marketing be the very last area within your business that you should look to reduce costs?

Matthew Woodward is not fence-sitting on this topic and he joined me on this podcast to explain why he feels so strongly about why he feels businesses shouldn't be cutting marketing budgets at this time.

In addition to sharing his rationale, Matthew also shares plenty of useful tips on how to ensure you're utilising your marketing budget effectively.

In today's episode we discuss:

Matt's thoughts on why now is a bad time to cut marketing budgets
Cost-effective ways to make SEO marketing budgets go further
The most common oversights when marketers are calculating their SEO budgets

CONNECT WITH MATT: - https://www.matthewwoodward.co.uk/ - https://www.linkedin.com/in/matthewwoodwarduk/

DISCUSSED ON THIS EPISODE: - https://www.matthewwoodward.co.uk/seo/case-studies/14x-search-traffic/

CONNECT WITH SCOTT: - scott.colenutt@sitevisibility.com - https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY: - https://www.sitevisibility.co.uk/ - https://www.youtube.com/user/SiteVisibility - https://twitter.com/sitevisibility - https://www.facebook.com/SiteVisibility - http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com.

Need help in deciding how to best use your marketing budget? Contact us via live chat our site or tell us about your situation through the contact form on our site: https://www.sitevisibility.co.uk/contact/

See you next week!

See acast.com/privacy for privacy and opt-out information.

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In this week’s episode, we’re joined by Paul Rogers, Founder of Vervaunt, to discuss the Pros and Cons of Shopify for SMEs (plus lots of bonus tips and advice from Paul on the ever-changing world of eCommerce and re-platforming!)

In this episode we discuss:

Considerations businesses need to make when re-platforming, particularly when moving to Shopify from another platform
How Shopify developed into the world's leading eCommerce platform
The Pros and Cons of Shopify for SMEs
Third-party Shopify integrations for marketers
Emerging eCommerce software to enhance (or rival!) Shopify

CONNECT WITH PAUL / VERVAUNT https://www.linkedin.com/in/paulnrogers/ https://paulnrogers.com/ https://vervaunt.com/ https://twitter.com/vervaunt https://www.instagram.com/vervaunt/

CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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In this week's episode, we're joined by Rob Watson of Freewheeling to discuss the big changes in Google Shopping that are being rolled out in 2020.

In this episode we discuss:

Google Shopping feed changes coming into place this year and what it means for advertisers
How to take advantage of this new free offering from Google
Why Google are making these changes
The most important elements to optimise within Google Shopping Feeds

CONNECT WITH ROB / FREEWHEELING - https://www.linkedin.com/in/robpwatson/ - rob@freewheelingtraffic.co

CONNECT WITH SCOTT: - scott.colenutt@sitevisibility.com - https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY: - https://www.sitevisibility.co.uk/ - https://www.youtube.com/user/SiteVisibility - https://twitter.com/sitevisibility - https://www.facebook.com/SiteVisibility - http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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It's fascinating how fast user behaviour changes in eCommerce. The hottest new eCommerce idea can rapidly develop from being a 'nice-to-have' feature that differentiates you from competitors, to the standard that all customers expect. Over the last decade we've seen the growth of mobile commerce, a host of new delivery options, hundreds of new payment options and a new worlds born through virtual and augmented reality.

eCommerce consultant Luke Carthy spends a lot of his time analysing the world of online retail and helping eCommerce companies grow. He is the perfect guest to join us on the topic of 'eCommerce Features and Functions that Users Find Irresistible'.

In this episode we discuss:

Recommendations for companies that in market-leading positions continually striving to maintain their competitive edge
eCommerce features that have moved from 'nice-to-haves' to expected by customers
The most engaging eCommerce features and functions in 2020
New eCommerce software we think you'll love

CONNECT WITH LUKE: - https://lukecarthy.com/ - https://twitter.com/mrlukecarthy - https://uk.linkedin.com/in/lukecarthy

ALSO MENTIONED ON THIS EPISODE: - https://www.serpsketch.com/ - https://www.sistrix.com/ - https://www.freshrelevance.com/ - https://www.sailthru.com/ - https://www.sailthru.com/ - https://www.seomonitor.com/ - https://www.contentkingapp.com/ - https://littlewarden.com/ - https://www.youtube.com/watch?v=hK3nAy1g-7k

CONNECT WITH SCOTT: - scott.colenutt@sitevisibility.com - https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY: - https://www.sitevisibility.co.uk/ - https://www.youtube.com/user/SiteVisibility - https://twitter.com/sitevisibility - https://www.facebook.com/SiteVisibility - http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

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l love copywriting. I love storytelling. There's nothing better in marketing than the wondrous moments where an individual or a company can turn their ambition, mission or vision into messaging that immediately helps you understand their story.

I also know that it can be a really complex process. For some, the process of turning their goals into stories is natural and joyful and for others it's a painstaking source of frustration. There are also grey areas, such large corporations bursting with stories to tell but shackled by their own corporate governance.

Today's episode is about how to surface your brand's story and joining me for this conversation was Melanie Deziel, Chief Content Officer at Storyfuel. Melanie empowers brands of all backgrounds to tell better stories and is the author of the book 'The Content Fuel Framework' which is designed to help you generate unlimited story ideas!

In this episode we discuss:

How to approach telling your story for the first time
Questions you can ask of yourself and others to uncover interesting stories
How to keep your brand story consistent
How storytelling is developing

CONNECT WITH MELANIE /STORYFUEL: - https://www.storyfuel.co/ - https://www.linkedin.com/in/melaniedeziel - https://www.instagram.com/meldeziel/ - https://twitter.com/storyfuel_co - https://twitter.com/mdeziel - https://www.instagram.com/meldeziel/

ALSO MENTIONED ON THIS EPISODE: - https://annhandley.com/newsletter/ - https://twitter.com/mkobach - https://www.amazon.co.uk/Exactly-What-Say-Influence-Impact-ebook/dp/B073SF65ZZ

CONNECT WITH SCOTT: - scott.colenutt@sitevisibility.com - https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY: - https://www.sitevisibility.co.uk/ - https://www.youtube.com/user/SiteVisibility - https://twitter.com/sitevisibility - https://www.facebook.com/SiteVisibility - http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See acast.com/privacy for privacy and opt-out information.

Exactly What to Say: Your Personal Guide to the Mastery of Magic Words (The Magic Words for Influence and Impact)

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It's really challenging right now to be thinking about the future. What's beyond COVID-19 for our friends, family, our economy and our businesses?

How can we start preparing for the unknown when there's so much uncertainty and when there's so much happening RIGHT NOW? We're having to plan and adapt simultaneously at a faster pace that perhaps ever before.

Fortunately, there are people like Carl Fillery in the world to guide us. Carl is a partner at EMC Management Consultants and he joins us in this episode to provide his advice on how businesses can start their post-COVID-19 business planning.

In today's episode, we discuss: - How business owners in the UK can prepare for the end of the government's job retention scheme - Why you may need to revisit your distribution strategy - Why customers might be willing to pay a little more for your products or services - Why customer loyalty is more important for the future than ever before - Why business owners should be chasing profit and not volume

CONNECT WITH CARL / EMC: - https://www.emcltd.co.uk/ - https://uk.linkedin.com/in/carlfillery

CONNECT WITH SCOTT: - scott.colenutt@sitevisibility.com - https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY: - https://www.sitevisibility.co.uk/ - https://www.youtube.com/user/SiteVisibility - https://twitter.com/sitevisibility - https://www.facebook.com/SiteVisibility - http://instagram.com/sitevisibility

See you next week!

See acast.com/privacy for privacy and opt-out information.

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THIS IS A SPONSORED EPISODE IN COLLABORATION WITH PI DATAMETRICS: https://www.pi-datametrics.com/

In today's episode we're joined by Sophie Moule, Head of Marketing at Pi Datametrics.

Sophie joins us to share a wealth of key insights from Pi Datametrics' report 'How Search Demand Has Changed in 2020'. You don't need the report to follow along during the episode, but if you do fancy following along and want access to the full, free 72-page report, you can download it here: https://www.pi-datametrics.com/market-analysis-reports/search-demand/

In this report, you'll discover:

Which categories are growing due to Covid-19?
The most searched terms throughout 2020
The highest growth terms throughout 2020
Who are the top players across the categories
What did we ask about the most searched terms?
The most searched brand names

The report features search insights across the following categories (those in bold are the categories we selected for discussion in this episode!):

Health & household
Fitness equipment & classes
Home & garden
Things to do at home
Sportswear & loungewear
Food & drink
Electricals
E-learning
Online gambling
Communication

Listen To The Episode To learn:

What has been the most searched fitness product during the pandemic?
How can fitness instructors and establishments convert more customers at this time?
What has been the most searched home & garden product during the pandemic? (Surprising result!)
Why now might be the best time to launch a new board game
Why Christmas is going to look very different for retailers in 2020
Why you might need to invest more time on content that focuses on product or service comparisons
The importance of influencer marketing and content collaborations at this time
- much more!

Useful Timestamps For This Episode: - 0:00-05:45 Introduction to Sophie, Pi Datametrics and the report - 05:45 How and why the report was created - 15:30 How to get the most from this report - 20:40 Fitness equipment and classes category insights and discussion - 42:20 Home and garden category insights and discussion - 53:00 Things to do at home category insights and discussion - 62:50 Electricals category insights and discussion - 77:15 Additional report insights provided by Sophie

Connect with Sophie/Pi Datametrics: - https://www.pi-datametrics.com/ - https://www.pi-datametrics.com/market-analysis-reports/ - https://twitter.com/PiDatametrics - https://www.linkedin.com/company/pi-datametrics/ - https://www.instagram.com/pidatametrics/?hl=en - https://www.linkedin.com/in/sophie-moule-64470542/ - https://twitter.com/sophiemoule

Connect with Scott: - scott.colenutt@sitevisibility.com - https://www.linkedin.com/in/scottcolenutt

Connect with SiteVisibility: - https://www.sitevisibility.co.uk/ - https://www.youtube.com/user/SiteVisibility - https://twitter.com/sitevisibility - https://www.facebook.com/SiteVisibility - http://instagram.com/sitevisibility

See acast.com/privacy for privacy and opt-out information.

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I don't know a whole lot about Gen Z. Sometimes I think perhaps I do, and then I see something trending on social media that I don't recognise and I'm reminded that I'm just a millennial who knows nothing.

For longevity in business, you have to evolve. You have to understand what's meaningful to the next generation.

That's why I needed to speak to Jay & Cat.

Jay & Cat crowdsource insights from a network of Gen Z consultants to help inform the future of businesses like the NFL, Stella McCartney and Viktrs. Not only are they helping businesses to evolve in a way that meaningful to the next generation, they are given Gen Z a platform to speak up and share their voices and ideas so that they can continue to shape the future according the values that are important to them.

Imagen is a fascinating business and so it made Jay & Cat the perfect people to speak to about the trends they're finding through their research with Gen Z.

In today's episode we cover: - Why it's important to engage Gen Z at the beginning of the process when building your brand or launching new products and services - How Gen Z could end up being your most useful consultants - The importance of businesses investing in supporting the movements important to Gen Z instead of just acknowledging them - How having a sense of community might be critical to the success of emerging platforms targeting Gen Z

I loved speaking to Jay and Cat and found their respect for each other and their values refreshing and motivating. I'd highly recommend following them at the links below as they regularly share lots of interesting Gen Z insights and a behind the scenes look at what happens on a day to day basis at Imagen.

CONNECT WITH IMAGEN/JAY/CAT: - https://imageninsights.com/ - https://twitter.com/weareimagen - https://www.instagram.com/weareimagen/ - https://www.linkedin.com/company/imageninsights/ - https://twitter.com/jaykrichards - https://www.linkedin.com/in/jaykrichards/ - https://www.linkedin.com/in/cat-agostinho-227a053/ - https://twitter.com/cat_a

CONNECT WITH SCOTT: - scott.colenutt@sitevisibility.com - https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY: - https://www.sitevisibility.co.uk/ - https://www.youtube.com/user/SiteVisibility - https://twitter.com/sitevisibility - https://www.facebook.com/SiteVisibility - http://instagram.com/sitevisibility - grow@sitevisibility.com

See you next week!

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We've covered several aspects of migration historically on our podcast, but never from the perspective of one of our clients.

This is why I'm so pleased that in today's episode we're able to bring you the thoughts of Jamie Watson, SEO Marketing Manager at Dunelm. Jamie is joined by our Senior SEO Analyst from SiteVisibility, Marcos Alvarez Martin.

When Dunelm first partnered with us, they weren't far removed from having suffered the results of a poor migration. Jamie touches on this at the beginning of this episiode as he explains just how important it was to get things right when their second migration in four years was looming on the horizon.

Breaking down a migration that spanned almost two years, Jamie and Marcos share:

The roles of agencies/clients during a migration
The role of trust in a successful migration
Differences in the metrics that are monitored by clients and agencies
Go-to tools for technical SEO monitoring
How to encourage and consider cross-department working

The standout feeling for me in this episode is trust. Trust is such a vital component in any form of successful marketing and even more so when navigating the often complex, time consuming and technically-challening terrain of eCommerce migrations.

CONNECT WITH JAMIE / DUNELM:

jamie,watson@dunelm.com
https://www.linkedin.com/in/jamie-watson-ba95983b/
https://www.dunelm.com

CONNECT WITH MARCOS:

marcos.martin@sitevisibility.com
https://twitter.com/markookami
Watch Marcos as host in our recent '60 Minutes to Migration Success' webinar: https://www.youtube.com/watch?v=7LK2BcX69Oo

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
http://instagram.com/sitevisibility

You can also check-out our recent case study with Dunelm, exploring how we helped them generate YoY increases in organic revenue and sessions through dedicated subcategory analysis and optimisation: https://www.sitevisibility.co.uk/case-study-significantly-increasing-organic-traffic-revenue-for-dunelm/

See you next week!

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When I read about Matt Clark's 'Rainmaker' system, I was both curious and pessimistic in equal measure. I'm already familiar with the book, 'How To Become a Rainmaker' and thought that there might be some connection between the lessons in the book and what Matt is teaching.

Though I was to find there is no direct link between the book from Jeffrey Fox and Matt Clark's coaching system, they both do have one thing in common - they're designed to help businesses generate leads!

Matt's system with The Virtual Edge is specifically designed to help businesses 'Get 2 To 5 High-Value Leads Everyday Without Ads'. That seemed pretty intriguing to me and so Matt and I broke down the system in more detail on this episode.

In addition to learning the structure of Matt's 'Rainmaker' system, we also discuss:

Why it's important to become comfortable in the organic side of LinkedIn before starting your automation journey
Why business owners need to take personal responsibility for marketing on LinkedIn
The role of LinkedIn 'pick-up lines' in initiating connections
How to improve your LinkedIn profile in 20 minutes 😉

CONNECT WITH MATT / THE VIRTUAL EDGE:

https://thevirtualedge.com/
https://www.facebook.com/TheVirtualEdge/
https://www.linkedin.com/in/mattclarksa
The '20 Minute Profile Makeover': https://thevirtualedge.com/profile/

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
https://www.instagram.com/sitevisibility/
https://www.youtube.com/user/SiteVisibility
grow@sitevisibility.com

CONNECT WITH SCOTT:

https://www.linkedin.com/in/scottcolenutt/
scott.colenutt@sitevisibility.com

See you next week!

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Back in May I was fortunate enough to interview Rand Fishkin on this podcast. When I first heard about SEO, Rand and Moz were my initial go-tos for all things SEO. I know this is the case for a lot of marketers who entered the industry in the last decade and a half.

The same can be said for today's guest, Joe Pulizzi, in respect to content marketing.

Joe Pulizzi is the Founder of the Content Marketing Institute and coined the phrase 'content marketing'. He spent 11 years at Content Marketing Institute, selling the company in 2016.

So what's Joe been doing since 2016? We explore what Joe has been focusing on over the last few years in the podcast as I look to uncover what it is that keeps him in love with content marketing.

In today's episode we explore:

Joe's tips on how to keep inspired and creative
Characteristics of great content marketers
The unusual but highly effective way that Joe decided to market his first fiction novel
The content marketing trend that Joe is most excited about

I loved speaking with Joe. His enthusiasm for content and creativity came through in our discussion and his energy was exactly the same when we weren't recording. I'm grateful that Joe gave us his time and I'm so happy that after all these years we finally get to bring one of the true pioneers of modern marketing to the podcast.

CONNECT WITH JOE: - https://www.joepulizzi.com/ - https://twitter.com/joepulizzi - Grab a copy of Joe's fiction debut in 'The Will To Die': https://thewilltodie.com/ - Joe's non-profit company, The Orange Effect Foundation: https://theorangeeffect.org/

CONNECT WITH SITEVISIBILITY: - https://www.sitevisibility.co.uk/ - https://twitter.com/sitevisibility - grow@sitevisibility.com

CONNECT WITH SCOTT: - https://www.linkedin.com/in/scottcolenutt/ - scott.colenutt@sitevisibility.com

See you next week!

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It's been a while since we discussed link building on the podcast and so we thought Alex Tachalova, who specialises in link building and online PR, would be the perfect guest to discuss the topic.

Alex is the Founder of Digital Olympus, an agency that specialises in relationship-based link building and they are also the hosts of a hugely popular European marketing conference.

In today's episode we explore:

Alex's position on paying for links
Overlooked prerequisites of great link building
What you can add to your content to make it more linkable
How to maximise your chances of securing links by finding the right people to talk to

CONNECT WITH ALEX TACHALOVA / DIGITAL OLYMPUS: - https://alextachalova.com/ - https://twitter.com/alextachalova - https://digitalolympus.net/

CONNECT WITH SITEVISIBILITY: - https://www.sitevisibility.co.uk/ - https://twitter.com/sitevisibility - grow@sitevisibility.com

CONNECT WITH SCOTT: - https://www.linkedin.com/in/scottcolenutt/ - scott.colenutt@sitevisibility.com

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Podcasting is going through another boom right now, and right at the centre of that boom is James Mulvany, Founder of one of the world's leading podcast hosts, podcast.co, and serial podcaster.

James has spent a life in audio that has included him launching Radio.co (for creating online radio stations), Podcast.co (podcast hosting and production) and most recently, MatchMaker.fm (connecting podcast hosts with guests and vice versa).

This appearance from James was part of his '30 podcasts in 30 days' tour. I also had the pleasure of interviewing him over on my podcast 'The Advertising Hour' where we discussed 'Lessons from a Life in Podcasting'.

With so many people getting into podcasts right now, I wanted to help break down the common obstacles in podcasting with James to help our listeners launch their first podcasts or perhaps improve an existing one.

In this episode you'll learn: - How podcasts tours can help you promote a product, service or just get you unstuck - How to generate topic ideas for your podcast - Technical skills and resources to help you launch or improve a podcast

More from James: - https://www.podcast.co/ - https://www.podcast.co/courses/blueprint - https://www.youtube.com/watch?v=DWlgiTNrKu0 - https://radio.co/ - https://www.matchmaker.fm - https://www.linkedin.com/in/jamesmulvany/ - More on James' 30 day podcasting challenge: https://www.youtube.com/watch?v=dUSz1xmn8cs - https://jamesm.com/

Connect with us: - https://twitter.com/sitevisibility/ - https://www.instagram.com/sitevisibility/ - https://www.facebook.com/SiteVisibility/

Connect with Scott: - https://www.linkedin.com/in/scottcolenutt/ - scott.colenutt@sitevisibility.com - Scott's episode with James on 'The Advertising Hour': https://pod.co/the-advertising-hour/2-lessons-from-a-life-in-podcasting-with-james-mulvany-founder-of-podcast-co

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A few episodes ago we mentioned that we have a goal with our podcast of bringing your more insider tips and advice from our team at SiteVisibility and today, we're pleased to be able to do just that.

Our guest today is Marcos Alvarez Martin, Senior SEO Analyst here at SiteVisibility as well as BrightonSEO trainer.

Marcos has worked at SiteVisibility for over 4 years but just over a year ago he made a permanent move back to Tenerife and now works with us as a fully remote employee.

The circumstances in respect to the COVID-19 pandemic mean that right now a lot of businesses are having to adapt to working remotely and face the reality that remote working provisions are likely going to be in place for some time to come.

For that reason, we thought it would be useful to get Marcos on the podcast and describe from his perspective the benefits and struggles of life as a remote marketer.

We touch on topics including:

Why Marcos decided to head home and how he approached the topic of remote working with us at SiteVisibility
The specific steps we took together to plan out Marcos' transition to fully remote working
Challenges Marcos' has faced as a remote employee and how he has overcome them
Benefits of remote working for Marcos and his advice for companies in approaching the topic with employees

You'll be hearing from Marcos again in an upcoming episode where he joins one of our clients to discuss the ins and outs of a website migration for one of the UK's largest retailers. Look out for it!

Connect with SiteVisibility here: - https://www.sitevisibility.co.uk/ - https://twitter.com/sitevisibility

Connect with Scott here: - https://www.linkedin.com/in/scottcolenutt/ - scott.colenutt@sitevisibility.com

Connect with Marcos here: https://twitter.com/markookami marcos.martin@sitevisibility.com

For all show feedback, topic ideas and recommendations for guests, email grow@sitevisibility.com

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On this week's episode of the Internet Marketing Podcast, Andy is joined by Olaf Gueldner, CMO at Goodwood, the world’s leading sporting estate situated in West Sussex, to discuss his tips for how you can build your brand.

On the show you'll learn:

How to shift focus from a physical operator to become a digital media giant?
The lessons learnt from bringing services in-house
Why your audience is King, but content is everything
Why it's so important to for businesses to understand their audience
Why measurement is so important "If you can’t measure it then you can’t improve it!"

Plus, Olaf provides his top tip for the audience.

If you'd like to connect with Olaf, you can do so on LinkedIn here and you can also find out about Goodwood's media business here.

To connect with SiteVisibility: - https://www.sitevisibility.co.uk/ - https://twitter.com/SiteVisibility

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On today's episode of the Internet Marketing Podcast, Andy is joined by Flo Powell, Managing Director at Midnight Communications, to talk about the leisure industry during lockdown as well as their recent website migration for Arundel Castle.

On the show you'll learn:

Why leisure destinations or attractions should be continuing the conversation with their customers during lockdown
Why they need to be engaging with new customers at this time
Some of the lessons that other businesses can learn from Arundel Castle
Why video content is important when it comes to leisure industry marketing
Flo's top 4 things that those working in the leisure industry should be looking at during lockdown

Plus, Flo provides her top tip/key takeaway for the audience.

If you'd like to connect with Flo, you can find her on Twitter here and on LinkedIn here.

To connect with SiteVisibility: - https://www.sitevisibility.co.uk/ - https://twitter.com/SiteVisibility

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In this week’s episode we’re joined by Fernando Angulo, Head of Communications at SEMRush. Fernando joins us to share his best tips on how to keep a remote team happy, healthy and productive. You’ll learn: · The importance of discipline in remote workers staying organised · How introducing a home schedule with your family/housemates can help you be more comfortable when working from home · Why email marketing is particularly effective right now · Software that can help improve team communication To connect with Fernando / SEMRush visit the following: · https://www.semrush.com/ · https://www.linkedin.com/in/fernandoangulo/ To connect with SiteVisibility: · https://www.sitevisibility.co.uk/ · https://twitter.com/SiteVisibility Thanks and see you next week!

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Rand Fishkin has contributed an unfathomable amount to the marketing industry. He is a pioneer when it comes to marketing knowledge-share, product development and leadership.

...and in today's episode, I got to spend an hour one-on-one with him! As you'll hear, I used every last second of his time (sorry, Rand!)

When I first was introduced to the practice of SEO around a decade ago, Rand was one of the first names I stumbled upon. His Whiteboard Friday sessions and 'Beginner's Guide to SEO' quickly became early staples in my SEO learning. I'm sure this is a case for so many of us that have entered the SEO industry over this last decade.

Rand spent over 14 years at Moz before exiting in February of 2018. Since then, Rand and his co-founder Casey Henry have been building the brand new audience intelligence tool, SparkToro.

I LOVE it.

It's important to know that this isn't a sponsored episode (I suspect it might sound like it!), though Rand did provide me with a press-review account to help me prepare for this podcast. I spend a lot of time experimenting with new marketing software and when I believe in something, our listeners will hear about it. I really believe that SparkToro offers something quite unique in the area of market and audience research.

In this episode, you'll hear much more about SparkToro's origin story, lessons from Rand in launching a new SaaS product, how you can use SparkToro to learn more about your current audience and target audience and Rand's plans for the future of SparkToro.

It was an absolute pleasure to speak with him. Let me know if you enjoyed the episode by connecting with us and sharing your feedback via the following:

SPARKTORO / RAND:

https://sparktoro.com/
https://twitter.com/sparktoro
https://www.facebook.com/sparktoro
https://twitter.com/randfish

SITEVISIBILITY / ME:

https://www.sitevisibility.co.uk/
https://twitter.com/sitevisibility
https://uk.linkedin.com/in/scottcolenutt
scott.colenutt@sitevisibility.com
marketing@sitevisibility.com

Thanks everyone, I look forward to speaking to you all soon and please do send feedback. I want to get to know more about our listeners and what you want to hear from our podcast.

Scott

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Hello everyone, Scott Colenutt here. I'm your new host of the Internet Marketing Podcast! I'm delighted to be a part of this podcast's history and I'm excited in getting to know more about our audience, while continuing to explore some of the best minds in marketing for their insider tips and advice.

Andy White has been an AMAZING host for a very long time, but we're planning on making some changes to the podcast, including:

Ensuring we're giving you direct access to the most interesting personalities in marketing
Ensuring we're covering the topics that YOU want covered
Bringing you a wealth of insider tips and advice from our team at SiteVisibility
Experimenting with podcast lengths and formats so you're getting the information you want in the way that you want it
I think we're long overdue some updated intro music. What do you think?

Andy's still been recording episodes with us throughout May, so for the next month you'll likely to hear a mix of episodes hosted between Andy and I, before I take over permanently in June.

I know we have some very loyal listeners, and I want to hear your feedback on the podcast and the changes that we're making. Please reach out to me via email at scott.colenutt@sitevisibility.com or via LinkedIn: https://www.linkedin.com/in/scottcolenutt/.

I want to know:

What changes do you want to see us make on the podcast?
Is there anyone you'd really love for me to interview?
What changes can I make to our format to give you a better audio experience?

All feedback welcome. We're in this to create the most insightful marketing podcast on the planet.

I look forward to getting to know you all.

In today's episode we're joined by Jason Woodford, CEO at SiteVisibility.

Jason and I discuss the impact that COVID-19 has had on SiteVisibility and more generally within the marketing industry.

We go in-depth to discuss:

How we've managed internal and external communication during the pandemic
The Government support that's available to businesses and what we've explored at SiteVisibility
Our thoughts on the long term impact this might have in the marketing industry
Our advice, from our experience, for other marketing businesses that are currently impacted by COVID-19

Reach out via the following for your thoughts and feedback on the episode and to connect with us:

scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt/
https://www.sitevisibility.co.uk/
https://twitter.com/sitevisibility

Thanks and see you next week!

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This week we're joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft.

Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including:

The first steps marketers can take to a user-centred approach
Why user journey mapping should be completed before you start marketing
The importance in one to one feedback in the user testing process

You can connect with Becca and Box UK via the following:

https://www.linkedin.com/in/beccabp/ https://www.boxuk.com/ https://www.linkedin.com/company/box-uk/ https://twitter.com/

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In this week’s episode of the Internet Marketing Podcast we are joined by the Head of Creative at Crimtan, Luke Westland.

Luke shares his thoughts and advice on:

What lifecycle marketing is and how it's evolved through programmatic
Why marketers shouldn't worry about losing their jobs to programmatic advertising
The specific programmatic formats used by Crimtan to drive conversions

You can connect with Luke via Crimtan at:

https://www.crimtan.com/
https://twitter.com/Crimtan
https://www.linkedin.com/company/crimtan
https://www.instagram.com/crimtan_global/

See ya next week!

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In this week’s episode of the Internet Marketing Podcast we are joined by Senior Media Consultant of Midnight Communications, Chris Hatherall.

Chris shares with us his top tips on how we can more effectively communicate during a crisis, including thoughts on:

How social media may be forcing politicians to communicate in new ways
The best way to handle questions that you can't answer
The role on empathy in effective communication
How more frequent communication could help to increase your audience engagement at this time

You can connect with Chris via Midnight Communications at https://www.midnight.co.uk/ or https://twitter.com/MidnightComs.

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In this week's episode of the Internet Marketing Podcast we are joined by CEO of Spartan Media, Jeremy Knauff.

Jeremy breaks down how to approach website friendly, with reminders and tips on:

Why we need to de-prioritise our own assumptions on website friendliness
How user testing is fundamental to the process of making your website user friendly
How website speed directly impacts your bottom line
The role of video in attracting the right customers
Why companies that focus on multi-channel marketing will dominate in 2020

As his #1 tip, Jeremy reminds us that adaptability should be top of mind for us all to be successful in marketing this year.

You can connect with Jeremy via:

Spartan Media: https://spartanmedia.com/ Jeremy's LinkedIn: https://www.linkedin.com/in/jeremyknauff Jeremy's Twitter: https://twitter.com/jeremyknauff?lang=en

Or catch his regular contributions to Search Engine Journal at: https://www.searchenginejournal.com/author/jeremy-knauff/

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On today's episode of the Internet Marketing Podcast, Andy is joined by Carlos Gil, Entrepreneur, Keynote Speaker, Author, Social Media Consultant, Brand Storyteller & owner of Gil Media to talk about social media marketing and how you can make it work for you in 2020.

On the show you'll learn:

How you can stand out in the sea of content
Why Carlos believes influencer marketing is lazy, inauthentic and in some cases, ineffective
Why you should consider leveraging your customers instead of influencers
Why personal marketing is likely to replace the one to many approach
Why you should be considering private messaging groups on WhatsApp and Slack
How you can use Twitter & Instagram as search engines to find customers
Why personal branding is even more important in the current Coronavirus world

Plus, Carlos provides his top tip when it comes to Social Media marketing in 2020. If you'd like to connect with Carlos, you can find him on LinkedIn here. You can also find his book, The End of Marketing on Amazon here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Fredrik Ronnlund, Chief Operating Officer and Chairman at Leadoo Marketing Technologies to talk about how to engage with your customers in 2020.

On the show you'll learn:

Why one to one marketing is important for increasing your leads in 2020
Why content marketing isn't dead but why you need to be engaging with your customers
Why it's important to help your customers and solve their problems within your marketing
What eCommerce businesses can do today to survive and thrive during lockdown and social distancing

Fredrik has also been working alongside a non-profit organisation on a Covid-19 data gathering bot to find out how people are social distancing and what kind of symptoms they have. The data is sent directly to the highest levels of the NHS, Number 10, SAGE and MOD. You can help out and visit it here: https://corona-help.uk/

If you'd like to connect with Fredrik, you can find him on Twitter here and on LinkedIn here.

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On this weeks episode of the Internet Marketing Podcast, Andy is joined by Brian Dean, Founder at Backlinko to discuss different ways in which you can grow your YouTube subscribers.

On the show you'll learn: - Why your branding and positioning on YouTube can help you to stand out - Brian's tips for making the most out of your video intros - How you can optimise your YouTube videos for SEO - Why it's important to look for keywords with low competition and try to optimise for those - How you can get more subscribers to your channel

Plus, Brian provides his top tip for the audience when it comes to growing your YouTube channel and increasing your subscribers.

Brian's YouTube channel with a whole load of useful digital marketing training and tutorial videos can be found here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Heather Lloyd-Martin, "pioneer of SEO content writing" and CEO of SuccessWorks SEO Copywriting to talk about the different ways in which you can squeeze every drop of ROI out of your sites content.

The show has a whole lead of content marketing tips you can put into place right now. You'll learn:

Why getting the most out of your content is so important right now
How you can let Google bring leads to you
How content marketing and working on improving your content can help you if you’ve previously relied on trade shows, conferences or other types of face to face marketing
Why if your content isn’t positioning, you should talk to a professional who can help
Why if you used to do a lot of onsite, you should talk about how you can do things virtually
How you can use re-purposed content to build on know-like-and-trust
Why interviewing internal subject matter experts can lead to excellent content that your readers will love

Plus Heather provides her top content marketing tip for the audience.

If you'd like to connect with Heather, you can find her on Twitter here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Jason Barnard, the brand SERP guy at Kalicube to discuss everything you need to know about brand SERPs and how you can take control of your own brand.

On the show you'll learn:

Why 2020 is the year of the brand SERP
Why Google is your new business card and what that means for you
How you can influence your brand search engine page results and make it positive, accurate and convincing
How you can shape the anatomy of the SERPs and make yours sexy!
Why your brands SERP is an important part of the sales funnel

Plus, Jason provides his top tip when it comes to brand SERPs.

If you'd like to connect with Jason, you can find him on Twitter here and on LinkedIn here.

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On this weeks episode of the Internet Marketing Podcast, Andy is joined by Eli Schwartz, growth advisor and marketing consultant to talk about why you should focus on products rather than your content when it comes to your SEO.

On the show you'll learn:

Why your product should come first and your content should come second
Why you shouldn't fear Google Algorithm updates
Why you should consider NOT using keyword research
How Zillow's product market fit approach led them to success
How Google will reward you for building the right content
What the idea of Blue Ocean SEO is, and why you need to consider it as part of your SEO strategy

Plus, Eli provides his top tip for the audience.

If you'd like to connect with Eli, you can find his website here and him on Twitter here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Paul Lovell, International SEO Consultant and Founder at Always Evolving SEO to talk about Schema and how you can use it via Google Tag Manager.

On the show you'll learn:

How you can use Schema without the need for developers
How you can use Product Schema via Google Tag Manager
Paul's top tip when it comes to testing schema within GTM
Other useful Google Tag Manager functionalities

Plus, Paul provides his top tip for the audience.

If you'd like to connect with Paul, you can find him on Twitter here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Adam Lundquist, founder at Nerds do it Better to talk about how you can use data to help you acquire new business online.

On the show you'll learn:

Why you should be optimising towards digital marketing based conversion goals rather then profit based business goals
Why you need to concentrate on your landing pages and sales processes rather than just ads
Why changing your offer can be the best conversion tests that you can run
How you can use data segmentation campaigns for success
Why it's important to use data to get as granular as possible (without going over the top!)

Plus, Adam provides his top tip for the audience when it comes to using data to sell online.

If you'd like to connect with Adam, you can find him on Twitter here and on LinkedIn here.

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On today’s episode of the Internet Marketing Podcast, Andy is joined by Martha van Berkel, co-founder and CEO at Schema App to talk about Schema Markup and why it’s a pivotal SEO strategy for 2020.

On the show you’ll learn:

What Schema Markup is and why it’s important
How Schema is evolving and accelerating
How marketers are using Schema today
How to know what to optimise when it comes to Schema
Where Martha sees Schema Markup heading in the future

Plus, Martha provides her top tip/key takeaway for the audience.

If you’d like to connect with Martha, you can find her on Twitter here. You can also find more information on how structured data works here.

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On this week's episode of the Internet Marketing Podcast, Andy is joined by Kirk Williams, owner at Zato Marketing to talk about attribution, why the marketing funnel isn't dead and why smart shopping should include more data.

On the show you'll learn:

The current state of advertising automation
Some of the limitations with automation and attribution
Why digital advertising isn't the dot com bubble
Why the marketing funnel isn't dead
Why smart shopping is a black hole when it comes to data and reporting
Why Kirk believes smart shopping should include more data for it's users

Plus, Kirk provides his top tip for the audience.

If you'd like to connect with Kirk, you can find him on Twitter here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Rob Watson, founder at Freewheeling to talk about why after 12 months of testing, he's moving all of his Google Ad campaigns over to smart bidding.

On the show you'll learn:

How Google smart bidding has improved so much over the last few years, and why it will keep on improving
The results that Rob has seen from recent tests from 3 different clients
Rob's 3 steps for achieving smart bidding success

Plus, Rob provides his top tip for the audience.

You can find Rob's talk from the Search Advertising Show, Google Ads Smart Bidding Best Practise here.

If you'd like to connect with Rob you can find him on on LinkedIn here and on Twitter here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Toby Britton, co-founder & CMO at Miappi to talk about how your brand can digitise word-of-mouth and create a trusted content marketing strategy that gives results.

On the show you'll learn:

What earned media and consumer generated content is
The difference between 1st party content and 3rd party content
The benefits of consumer generated content
Why consumers are becoming sceptical about influencer marketing
How community marketing works for brands & how it differs from influencer marketing

Plus, Toby provides his top tip/key takeaway for the audience.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Cooper, Founder at Lolly.co to talk about automation and it's importance in digital marketing in 2020.

On the show you'll learn:

How you can link your automation tools together through API's
Why you should consider using IFTTT
Why data is extremely important when it comes to automation and PR
Why quality matters when it comes to SEO
Why one link from a high quality site is much better than 100 links from smaller sites
The state of content marketing today and where it's headed in 2020

Plus, Daniel provides his top tip for the audience. If you'd like to connect with Daniel, you can find him on LinkedIn here

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On today's episode of the Internet Marketing Podcast, Andy is joined by Rick Cesari, Direct Response Video Pioneer, author, Consultant & Keynote Speaker to talk about Video Marketing and provide his tips for making any video perform better.

On the show you'll learn:

What direct response videos are
The main types of video used in promotion and marketing
How Dale Carnegie's formula for giving a speech in his book, How to Win Friends and Influence People, can help with your video marketing
The main keys to success in video marketing
How factoids at the beginning of your video can improve your video performance
Why authenticity is more important than the production value when it comes to video marketin

Plus, Rick provides his top tip for the audience when it comes to video marketing.

If you'd like to connect with Rick you can find him on Twitter here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Lachlan Kirkwood, digital marketing specialist, content creator and founder of clickthroughDM to talk about the digital marketing landscape in 2020.

On the show you'll learn:

A summary of some of the key changes & trends we’ve seen across the digital marketing landscape in 2019
Lachlan's Predictions for the landscape in 2020 including platforms, strategies, regulations
Why the rise of TickTok should be in your 2020 plans
Why digital marketers should care about personal branding in 2020
How you can get started with building your personal brand and the channels you should prioritise
What the future of work for digital marketers might look like

Plus, Lachlan provides his top tip for the audience. If you'd like to connect with Lachlan, you can find him on Twitter here and on LinkedIn here. You can also find his personal blog here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Wiideman, Senior Search Strategist at Wiideman Consulting Group to talk about how you can grow any business through SEO.

On the show you'll learn: - How to do keyword research in 2020 - How to optimise content the right way - How to build links from authority sites - How to get higher rankings with advanced strategies and resources

Plus, Steve provides his top tip/key takeaway for the audience.

If you'd like to connect with Steve, you can find him on Twitter here and you can find free gifts over at https://www.seoverified.com. You can also find the courses mentioned on the show here: academyofsearch.com - use the code RD20 for 75% off

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On today' episode of the Internet Marketing Podcast, Andy is joined by Andrea Fryrear, Agile marketing coach and co-founder of AgileSherpas to talk about how you can get started and experiment with Agile Marketing.

On the show you'll learn:

The state of Agile Marketing today
How Andrea first encountered Agile Marketing and started to adopt it
What Scrum is and how it works
How Kanban boards can help with productivity
Some simple tips for how you can get started experimenting with Agile Marketing
Some of the online tools that you can use to help you get started
Andrea's tips for prioritising your work

Plus, Andrea provides her top tip for the audience.

If you'd like to connect with Andrea, you can find her on Twitter here and her personal website here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Kiri Masters, author & Founder & CEO at Bobsled Marketing and The Marketplace Institute - a platform to help ecommerce managers and practitioners to stay atop of Amazon best practices. Kiri is also the host of the podcast, Ecommerce Braintrust, and a contributor to Forbes retail.

On the show today, Kiri discusses how to grow your Amazon Marketplace Sales.

You'll learn:

What an Amazon team should look like within your company
Common mistakes that brands and agencies make when launching their Amazon Strategy
Some simple shortcuts to getting fast results
Why Amazon-specific keyword research is important
Why you should invest in PPC advertising on Amazon
All about her book, Amazon for CMOs

Plus, Kiri provides her top tip/key takeaway for the audience when it comes to Amazon marketing.

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On today's episode of the Internet Marketing Posdcast, Andy is joined by Andy Budd, UX Designer, speaker, Clearleft CEO, Brighton Digital Festival co-founder and curator of UX London to talk about why you should try to speak at conferences and how you can break into the speaking circuit.

On the show you'll learn:

The path Andy took into public speaking
How public speaking tends to work
Why any professional should consider entering the public speaking circuit
Why conferences are like music festivals
The many benefits that you can enjoy from speaking at conferences
Some of the classic mistakes people make when it comes to public speaking
Why it's important to understand your audience

Plus, Andy provides his top tip for anyone who wants to become a public speaker.

If you'd like to connect with Andy, you can find him on Twitter here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Garrett Mehrguth, CEO at Directive to talk about why your brand is more important than your website when it comes to SEO. On the show you'll learn:

Why the traditional marketing funnel is broken
Why social media marketing can be expensive and how you can reduce your costs
Why timing is essential when it comes to marketing
Why driving awareness can sometimes be more valuable than just focusing on acquiring leads
How you can drive awareness of your business
Why it's important not to forget top of the funnel marketing

Plus, Garrett provides his top tip for the audience.

If you'd like to connect with Garrett, you can find him on Twitter here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Kevin Gibbons, speaker, writer, UK Search Personality 2018, founder & CEO of Re:signal to talk about how to grow an agency and the lessons he's learned whilst doing so.

On the show you'll learn:

Why when it comes to growing your agency, less is sometimes more
Why you need to keep your agency focused on your core services
How you can keep your agency staff focused on their specialism
Why it's important to work with partners on services you aren't comfortable doing yourself
Why you should strive to win awards and the benefits of doing so

Plus, Kevin provides his top tip for the audience.

If you'd like to connect with Kevin you can find him on Twitter, LinkedIn & SlideShare.

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On this week's episode of the Internet Marketing Podcast, Andy is joined by John Ghiorso, founder & CEO at Orca Pacific to talk about Amazon and why you need to be take marketing on amazon seriously.

On the show you'll learn:

How to get the most out of Amazon as a marketing channel for endemic and non endemic brands (consumer service brands)
How you can leverage Amazon’s first-party shopper data to target highly relevant audiences at the right time
Why you need to be thinking about Amazon when it comes to search advertising
Why you should be thinking about Amazon display advertising
Why Amazon display advertising is ideal for brands with larger budget (10k+ per month)
Why smaller brands should focus on the search side of Amazon

Plus, John provides his top tip for the audience.

If you'd like to connect with John you can find him on LinkedIn here.

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On today's episode of the SiteVisibility Internet Marketing Podcast, Andy is joined by Lauren E McManus, Co-Founder at Create and Go to talk about how you can make a career out of blogging.

On the show, you'll learn:

How and why Lauren quit her full-time job and transitioned into a full-time blogger
What it's like to travel around the world with other entrepreneurs, freelancers and remote workers whilst blogging
How you can connect with your audience via email marketing
How you can use the info you get from email marketing to create and sell products
Why Lauren's first business blog failed and how you can make sure you don't do the same

Plus, Lauren provides her top tip for the audience when it comes to making a career out of blogging.

If you'd like to connect with Lauren, you can find her on LinkedIn here and you can also find the Create & Go YouTube channel here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Sam McRoberts, founder of VUDU Marketing to talk about how to find and fix the most common SEO mistakes.

On the show you'll learn:

How you can undertake SEO Audits that actually get read and implemented
Why it's important to vet and qualify your potential clients before working with them (are they going to have the resource/capacity to implement your recommendations?)
Why prioritisation is key when it comes to delivering an SEO Audit
Some common SEO myths and misconceptions
Why you should take what Google representatives say with a pinch of salt

Plus Sam provides his top tip/key takeaway for the audience.

If you'd like to connect with Sam you can find him on LinkedIn here and on Twitter here. You can also find his blog here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Casie Gillette, Sr. Director of Digital at KoMarketing, a B2B agency based in Boston, MA to talk about how you can create content that people remember.

On the show you'll learn:

The issues facing businesses with so much content out there (there are over 4 million blog posts created a day, plus social, plus video...)
How you can cut through the noise
Why you need to be thinking about WHY you're creating content before you start
Why no one wants your infographic! How to get better at creating something our people actually want
The common mistakes that people make when trying to ensure their content is SEO friendly
Which businesses Casie feels are creating great content

Plus, Casie provides her top tip/key takeaway for the audience.

If you'd like to connect with Casie, you can find her on Twitter here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Cindy Krum, CEO and Founder of MobileMoxie to talk about Mobile First Indexing and the story your data isn't telling you.

On the show you'll learn:

What the latest Google “Mobile 1st indexing” update means and Cindy's unique theories
Why Mobile First Indexing doesn't just mean a shift in how Google crawls or index's websites, but also means a shift in the way Google looks at the language used on your site
How machine learning in terms of language is effecting search results on both mobile and desktop
What Progressive Web Apps are and why you should consider them in your marketing efforts
How you can get started with Mobile SEO

Plus Cindy provides her top tip/key takeaway for the audience.

If you'd like to connect with Cindy, you can find her on Twitter here and on LinkedIn here. You can also find the Mobile Moxie Mobile SERP Test here.

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On today's Internet Marketing Podcast, Andy is joined by Dixon Jones, Global Ambassador at Majestic.com to talk about Majestic and Inlinks.net and how you can use them to help you with your digital marketing efforts.

On the show you'll learn:

What Majestic is all about and what you can use it for
How Majestic won two two Queens awards
How you can use Majestic to compare your competitors links and understanding your own share of voice
How you can semantically analyse your website and build internal links using inlinks.net
Why it's important to optimise your content around semantic search

Plus, Dixon provides his top tip/key takeaway for the audience.

If you'd like to connect with Dixon, you can find his personal website here, on Twitter here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Brad Geddes, Author, speaker, Co-Founder of AdAlysis to talk about the recent updates in Google Ads and how they affect you.

On the show you'll learn: - All about Google's recent changes to match types - How this pairs with the exact match change from last year - Whether or not the new match types are good or bad? - Whether or not the changes cause organisational issues? - How you can manage your query workflow with these changes/ - Whether or not there are issues with duplicate keywords? - If negative keywords are affected or is it causing any negative conflicts? - Brad's tips for how you can go about a larger query audit

Plus, Brad provides his top tip for the audience.

You can connect with Brad on Twitter @bgtheory or via adalysis.com.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Matt Giovanisci, serial entrepreneur, podcaster & online business owner, MoneyLab.co & GetLasso.co to talk about Affiliate Marketing.

On the show you'll learn:

Why it's important to be transparent when it comes to affiliate marketing
Why ideally, you should promote businesses that you believe in
How you can increase your conversion rate with affiliate marketing
Matt's tips for using the Amazon Associates Programme
The main mistakes people make when using the Amazon Associates Programme
What you should look out for when choosing an affiliate partner

Plus, Matt provides his top affiliate marketing tip for the audience.

If you'd like to connect with Matt, you can find him on Twitter here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Glasgow based SEO expert, Craig Campbell to talk about starting out in SEO.

On the show you'll learn: - How Craig got started in SEO - Craig's tips for scaling a business - Craig's tips for self-branding - Craig's tips for starting your own business

Plus, Craig provides his top tip/key takeaway for our audience.

If you'd like to connect with Craig, you can do so on Twitter here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Jon MacDonald, Founder & President at The Good to talk about Conversion Rate Optimisation (CRO) and how you can improve your site and increase your revenue.

On the show you'll learn:

Jon's definition of what CRO is
Why you need to be making data-backed decisions when it comes to CRO
The types of data that you should be looking at to improve your conversions
Why you should always start with Google Analytics when it comes to data analysis for CRO
Why you always need to be testing elements of your website
What your goal should be when reviewing your data

Plus, Jon provides his top tip for the audience.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Benjamin Shapiro, host of the Martech Podcast and founder of Ben J Shap LLC to talk about podcasting, how he grew his audience and how you can grow yours.

On the show you'll learn: - How Benjamin found his career fit as a marketer & why you should use your inherent skills to your advantage (and how he used his interpersonal skills to start podcast hosting) - Why we're seeing such a growth in podcast consumption right now - The secrets to Benjamin's podcast growth & how you can grow a podcast both organically and through paid acquisition - Why you need to learn how channels work and what timeline goes into them to decide where you should focus your efforts - Why you need to understand the balance of marketing foundation vs growth strategy

Plus, as usual, Benjamin provides his top tip/key takeaway for the audience.

If you'd like to connect with Benjamin, you can find him on Twitter here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy talks to James Sandoval, Founder & CEO of MeasureMatch. They talk about how both buyers and suppliers of professional services can benefit from embracing borderless business and how using modern tech can facilitate fantastic a value exchange, enabling people to work independently and still create value regardless of geographic location.

How did James come to work in the Digital Marketing industry?
What lead him to start MeasureMatch
What does MeasureMatch do and how can it help buyers and providers?
What was the inspiration for MeasureMatch and how did he go about securing funding?
What does the future of remote working look like
Key takeaways for what business service providers and buyers can learn from each other

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On today's episode of the Internet Marketing Podcast, Andy is joined by Matthew Woodward, International SEO expert and speaker to talk about on-page SEO and how to use it to take control of your search traffic.

What an on-page SEO audit is and why they are important?
Why on-page SEO is critical when it comes to ranking factors.
Why the effectiveness of link building strategies are boosted 10x fold with solid on-page SEO
How you to find out if you need to do an on page SEO audit
Why it's important to do an on-page SEO audit if you have a plateau in search traffic, declining search traffic or have received a manual penalty
Matthew's tips for how you can do an on page SEO audit including his 5x step common sense audit process.
The most common mistakes that Matthew sees when it comes to technical and on-page seo audit. Plus, Matthew provides his top-tip/key takeway for the audience.

If you'd like to connect with Matthew, you can find him on Twitter here, his website here & his YouTube channel here.

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On today's episode of the Internet Marketing Podcast, Andy is joined once again by Mark Schaefer, internationally-acclaimed speaker, author and college educator to talk further about his book, Marketing Rebellion: The Most Human Company Wins and how you can reach the unreachable customer.

On the show you'll learn:

Why you need to get creative to reach the unreachable customer
How to remain memorable in a content overkilled world
Why your price determines your brand
Why the answer to battling content overload isn't with more content!
Why long-tail keywords remain valid as part of your marketing strategy

Plus, Mark provides his top tip for the audience.

If you’d like to connect with Mark, you can find him on Twitter here and on LinkedIn here. You can also find more info on his books, his podcast and blog here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Jeff White, co-founder of Kula Partners to talk about the best practices and software for developing and maintaining large international web platforms.

On the show you'll learn:

The characteristics of ‘international’ websites
Some of the problems that organizations run into when building and maintaining sites that serve buyers in different countries?
The types of issues that crop up around content and language
What needs to be considered when tackling a large international site merger/migration?
Why China has a completely different set of rules to other countries & what needs to be considered for companies operating there?

Plus, Jeff provides his top tip for the audience.

If you'd like to connect with Jeff, you can find him on Twitter here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Shay Rowbottom, CEO at Roebottom Marketing to talk about how you can improve your business with LinkedIn.

On the show you'll learn:

How Shay built up her start-up
Why you need to be using LinkedIn videos
How you need to tailor your videos for LinkedIn compared to other social media platforms
Why LinkedIn is the best!
How you should be using other social media platforms in your marketing efforts

Plus, Shay provides her top tip/key takeaway for the audience.

If you'd like to connect with Shay, you can find her on Twitter here, Instagram here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Dale Bertrand, eCommerce SEO specialist at Fire & Spark to talk about why eCommerce SEO is different from ordinary SEO and how you can tackle the challenges.

On the show you'll learn:

Dale's 8 reasons why eCommerce SEO is different from ordinary SEO
Why breaking Google's rules is sometimes a requirement to break into a competitive product niche
Why Link building is difficult and why the highest converting pages (i.e. product pages) don't naturally attract links
Why you should stop writing your SEO content
The alternatives to written content for SEO

Plus, Dale provides his top tip/key takeaway for the audience.

If you'd like to connect with Dale, you can find him on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Justin Christianson, Author, Co-Founder and President at Conversion Fanatics to talk about conversion rate optimisation and how you can best optimise the user experience on your site.

On the show you'll learn:

Why you should be split testing and how you can do so
Why user experience isn't just about improving your conversion rate
Why improving engagement with your visitors is important
Why it's harder to garner trust online today
Why the colour of buttons on your site should remain consistent through the users journey

Plus Justin provides his top tip/key takeaway for the audience.

If you'd like to connect with Justin, you can find him on LinkedIn here and on Facebook here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Geoff Atkinson, founder & CEO at Huckabuy to talk about SEO in Google's perfect world.

On the show you'll learn:

What "Google's perfect world" means
Why structured data mark up is so important
Why dynamic rendering is important when it comes to SEO
Why it's important to be predictive rather than re-active with SEO

Plus, Geoff provides his top tip/key takeaway for the audience.

If you'd like to connect with Geoff, you can find him on Twitter here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Hana Bednarova, founder at Bednar Communications to talk about how to use digital PR and reach out to journalists in order to get links.

On the show you'll learn:

How to reach out to journalists - what works and what doesn't
Where you can find information about publications readership/demographic and the advantages that understanding publications’ audience gives us
Hana's favourite tactics for using digital PR for link building
How we can boost our link building while running larger campaigns
How you can undertake larger campaigns on a budget
Hana's tips for when a campaign doesn't perform

Plus, Hana provides her top tip/key takeaway for the audience. If you'd like to connect with Hana you can find her on Twitter here or on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Darren Shaw, Founder & President at Whitespark to talk about how to take a business from nothing to ranking in local search. Darren presented at April's BrightonSEO conference and presented a case study case study where he took a business from zero online presence to ranking fairly well in the local results within about 5 months. He explains that it was a great opportunity to step through the typical local search work one piece at a time to see what impact each piece would have on rankings. You'll learn all about that on the show, plus:

How long it takes to go from absolutely zero online presence to ranking in the local pack
How getting your citations indexed can actually impact negatively on your rankings
The tactics or strategies that have the biggest impact on local pack rankings

Darren also provides his top tips for the audience when it comes to tanking in local search.

If you'd like to connect with Darren you can find him on Twitter here.

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On today's show, Andy is joined by Andrew Sumitani Senior Director of Marketing, at TINYpulse, and Jason Woodford, our very own CEO here at SiteVisibility to talk about how marketers can make or break the employee experience.

On the show you'll learn:

Why company culture is so important and why marketers should care
How the right company culture can help you to attract the right employees
The correlation between why companies that are big on marketing tend to nail employee engagement
How communications and employee engagement intersect and how often marketers are champions of the employee experience
How we, at SiteVisibility have used TINYPulse to help us improve our company culture and communication

Plus, Andrew provides his top tip/key takeaway for the audience.

If you'd like to connect with Andrew, you can find him on Twitter here and you can find out more details about TINYcon in September here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Oliver Brett, SEO Manager at Screaming Frog to talk about how to make fake news for links.

On the show you'll learn:

Why you should consider fake product launches or blog posts depicting weird or hilarious misfortunes in your marketing efforts
Why you need to create a narrative that's lighthearted and funny & work with an open minded client
Examples of when fake news or PR link bait stunts have worked well including the Privy Pee &
How you can find topical news stories to jump on the back of
The advantages and disadvantages of using this type of content in your marketing effort

Plus, Oliver provides his top tip for the audience.

If you'd like to connect with Oliver, you can find him on Twitter here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Phil Nottingham, Brand Strategist at Wistia to talk about video and how to use them strategically in your marketing.

On the show you'll learn:

The opportunity that video presents for agencies
Why agencies will need to be able to produce videos for their clients
How the balance of difficulty between production and distribution has reversed over time
How we should be planning our videos
How one to one video has come about and when you can be using them
When live streaming works and it's limitations
The nature of the videos that organisations are making today

Plus, Phil provides his top-tip for the audience.

If you'd like to connect with Phil, you can find him on Twitter here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Gilbert, Founder & CEO of Brainlabs to talk about the future of the agency model and the in-housing trend.

On the show you'll learn:

What in-housing means
Why in-housing has become a trend within marketing
How agencies can evolve and thrive today
How GDPR has actually impacted businesses
How you can attract and acquire genuine talent when hiring

Plus, Daniel provides his top tip/key takeaway for the audience.

If you'd like to connect with Daniel you can find him on Twitter here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Neil Patel, Co-Founder at Neil Patel Digital to talk about email marketing and why it might be time to scrub your email list as well as podcasts and podcasting analytics. Plus, Neil provides his predictions for where SEO is heading in the near future.

On the show you'll learn:

Why email marketing isn't dead
Why you should be using email marketing
Why email marketing is a great way to build traffic to your site
Why it might be time to scrub your email list
Why podcasting analytics is a tricky subject
Why Neil believes Libsyn provides the best podcast analytics data
Why organic traffic will drop in the near future
Why SEO will turn into a winner takes all scenario when it comes to voice search

Plus Neil provides his top tip/key takeaway for the audience.

If you'd like to connect with Neil you can do so on Twitter here and you can find his extremely popular personal blog here.

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On today's episode of the Internet Marketing Podcast, Andy is joined once again by Greg Gifford, Vice President of Search at DealerOn to talk about the latest goings on in the world of Local SEO and how to optimise for Google My Business.

On the show you'll learn:

The difference between SEO & Local SEO
Why Google uses it's local algorithm for certain queries
The latest updates in the world of Local SEO
Why Google My Business is your new homepage when it comes to Local SEO
What Questions & Answers are and how you should be using them
Why you should be using Google Posts to create your own promotional ads in Google My Business
Why it's important to choose the right categories when it comes to Local SEO

Plus Greg provides his top tip for the audience.

If you'd like to connect with Greg you can find him on LinkedIn here and on Twitter here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Ryan Bonnici, Chief Marketing Officer at G2 to talk about a range of topics including re-branding, hiring and mental health in the workplace.

On the show you'll learn:

Why & how G2 Crowd re-branded to G2
Why internal buy-in is key when it comes to a re-brand
What to look for in rockstar candidates when hiring
Why it's important to "hire slow but fire fast"
How to get your team doing amazing & disruptive marketing
Why it's important to talk about mental health
How not to burn out in a high pressure job
Why it's important to be open with your team when it comes to mental health

Plus, Ryan provides his top tip/key takeaway.

If you'd like to connect with Ryan you can find him on Twitter here and on LinkedIn here. You can also find out more about Bring Change to Mind here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Gordon, author & founder of The Unstoppable CEO to talk about 4 ways to overcome the challenges in growing and attracting clients as a service based business.

On the show you'll learn:

How to focus on the ideal client for your business
Why it's important to move away from just working with anyone who has the cash
How having ideal clients in mind can help you to focus in our your overall marketing message
How you can create a demand for your services in a way that works for you
Why relationships are extremely important in attracting and retaining clients
How you can build relationships online
The importance of nurturing and following-up with your contacts
How to follow-up without being too intrusive

Plus Steve provides his key takeaway for the audience.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Tom Schwab, Founder & Chief Evangelist Officer at Interview Valet to talk about podcasting and why it should play an important part in your marketing strategy. On the show you'll learn: - Why podcast interviews convert 25 times better than blogs - How podcasts can help to build trust - How to find and get booked on the podcasts that matter to your business - How to be an ideal guest & predictably turn listeners into leads - Why you should have a landing page for your podcast show

Plus, Tom provides his top tip/key takeaway.

If you'd like to connect with Tom you can find him on Twitter here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Kevan Lee, VP of Marketing at Buffer to talk about a range of topics including the state of content marketing & social media in 2019 & how to build your marketing team, plus he provides his tips for marketing strategy.

On the show you'll learn: - What content marketing & social media look like in 2019 - What interactive posts are and why you should be using them - Where podcasting is heading in 2019 - Tips for how to build your marketing team - Tips for marketing strategy including frameworks to use and how to stay on track

Plus, Kevan provides his top tip/key takeaway.

If you'd like to connect with Kevan you can find him on Twitter here, Instagram here and on LinkedIn here.

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In this week's episode, we're joined by Anton Kraly, CEO at DropShipLifelstyle.com

Anton joins us to share his hottest tips on how to increase conversions in Shopify using simple but effective product page techniques.

You'll learn:

The difference between drop-shipping and affiliate marketing
The tools you need to help manage your Shopify inventory
How to effectively use offers to drive urgency
How you can adjust your navigation to funnel users through to conversion
Why you should use the Questions & Answers Shopify app to boost your organic search

To find out more about Anton, visit dropshiplifestyle.com or ecommercelifestyle.com for Anton's podcast.

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On today's episode of the Internet Marketing Podcast Andy is joined by Dhar Mann, motivational speaker, Founder and CEO of LiveGlam Inc to talk about his life as an entrepreneur, how he built his business and his tips for bouncing back from failure along the way.

On the show you'll learn:

Why you constantly need to be able to adapt and learn new things as an entrepreneur
All about the power of social media influence
Why social media influencers are the "new celebrities"
Dhar's tips for those who want to start with influencer marketing
Dhar's top tips for moving your business online
Tips for bouncing back from failure
The power of video as a form of content marketing

If you'd like to connect with Dhar you can find him on Twitter here. You can also find his personal website here.

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In this week's episode we're joined by Brad Geddes. Author, speaker and Co-Founder of AdAlysis.

Discussing the topic of AI and machine learning and its impact in marketing, you'll learn:

The key strengths of humans vs machines (hurrah!)
Why the future requires humans & computers to work together
Why lightning = beef
Why machines aren't quite ready to write all of your ads
How machine learning is impacting bid management in paid media
Why larger corporations have a distinct advantage when it comes to using machine learning

You can connect with Brad on Twitter @bgtheory or via adalysis.com.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Barry Schwartz, keynote speaker, editor of Search Engine Roundtable, News editor at Search Engine Land, self confessed search geek, and CEO of RustyBrick in New York to talk about the latest SEO news that we need to be aware of.

On the show you'll learn:

Whether or not Click Through Rate (CTR) affects your rankings
How CTR affects personalised results
How Google detects YMYL (Your Money, Your Life) queries and adjusts for it
How Google adjusts it's algortihm for categories of queries but not industries
How Bing has opened it’s API for index

Plus Barry provides his top tip/key takeaway.

If you'd like to connect with Barry, you can find him on Twitter here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Neil Maclean, Digital Marketing Consultant, Coach, and Founder of ShoneyDigital to talk about how to grow your business with your customer journey.

On the show, you'll learn: - The Importance of building a customer journey - Neil's example of a customer journey - The best things we can do with online marketing to make our full customer journey successful - Why you need to create a content marketing strategy that delivers value throughout - from attention to the highest priced products - Why you should be using paid advertising to accelerate the content at every stage - How remarketing can help you to massively increase your ROI

Plus Neil provides his top tip/key takeaway.

If you'd like to connect with Neil, you can find him on Twitter here on Instagram here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Mark W Schaefer, internationally-acclaimed speaker, author and college educator, to talk about his book Marketing Rebellion: The Most Human Company Wins and how there's been a shift in power among brands and their customers.

On the show you'll learn:

How there's been a shift in power in terms of brand and customers
How customers have become marketers for brands among the rebellion against advertising
Why customers always win and why customer loyalty is becoming harder to gain
Why Mark is against marketing automation and thinks it's the enemy of great marketing
Mark's manifesto for human-centered marketing

Plus Mark provides his top tip for the audience.

If you'd like to connect with Mark, you can find him on Twitter here and on LinkedIn here. You can also find more info on his books, his podcast and blog here.

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On today's Internet Marketing Podcast, Andy is joined by Marketing Automation Consultant, Magnus Unemyr to talk about marketing automation and how data-driven automation can take marketing to the next level.

On the show you'll learn:

Some areas of marketing that AI can help with that you may not know about e.g. predictive pricing
How you can undertake marketing automation based on data from the Internet of Things
Magnus' predictions for the future of marketing automation
How AI based technologies can help with the automation of content generation

Plus, Magnus provides his top tip/key takeaway.

You can find Magnus' site here, his course on Marketing Automation here. Plus you can find his ebook here.

If you'd like to connect with Magnus, you can find him on Twitter here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Patrick McKenna, Founder and CEO at Strike Social to talk about machine learning and the future of advertising.

On the show you'll learn:

How Patrick was able to grow Strike Social quickly
How AI/Machine Learning can help with multi-variant testing
What DV360 is
The trends Patrick sees coming in the next 24 months across the major social platforms
Patrick's tips to help you be more successful within your advertising?

Plus, Patrick provides his top tip/key takeaway for the audience.

If you'd like to connect with Patrick, you can find him on Twitter here and on LinkedIn here.

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On today's Internet Marketing Podcast, Andy is joined by Martin Gontovnikas (Gonto) VP of Marketing and Product at Auth0 to talk about how you can apply product discovery techniques in marketing.

On the show you'll learn: - What the Angular framework is - Martin's take on the main product techniques, Product Discovery and Product Delivery - How you can apply Discovery in Marketing - How interviews can help with this - How you can apply Delivery in Marketing Plus, as usual, Martin provides his top tip/key takeaway for the audience.

If you'd like to connect with Gonto, you can find his personal site here and you can also find him on Twitter here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Bill Slawski, Director of SEO Research at Go Fish Digital to talk about semantic topic modeling and structured data.

What semantic topic modeling is and how it can help pages rank in search results
Why semantic topic modeling is therefore imperative when conducting keyword research
What structured data is
The effect well structured data can have on your rankings
Why site audits are important and what you can expect to get out of them

Plus, Bill provides his top tip/key takeaway for the audience.

If you'd like to connect with Bill you can find him on Twitter here and Go Fish on Twitter here. You can also find Bill on Facebook here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Lindsey Pickles, Director and Founder at Bright Dials to talk about common marketing automation challenges and how you can overcome them.

On the show you'll learn:

How to know if you've got the right automation platform for your business
Why training your team is really important when it comes to marketing automation
Why it's important to map and document your workflows and processes and share your knowledge across the business
The impact of GDPR on marketing automation
How you can use marketing automation tools to show ROI and get yourself more budget!

Plus, as usual, Lindsey provides her top tip/key takeaway for the audience. If you'd like to connect with Lindsey, you can find her on Twitter here and on LinkedIn here.

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On today's Internet Marketing Podcast, Andy is joined by Daniel Daines-Hutt, from Amp My Content to talk about content marketing and in-particular the importance of content promotion.

On the show you'll learn:

Why content promotion is so important
Why you need to have both inbound and paid for ads as part of your content strategy
How paid promotion can help you to drive traffic whilst also building links
The biggest blockers that prevent people from running paid ads
How to implement a blended approach and Daniel's 4 steps
Why you need to be testing your ads and how you can do so
Why Facebook can often be a better platform for content promotion than LinkedIn, Twitter, YouTube or Google Ads

Plus, Daniel provides his top tip/key takeaway for the audience.

If you'd like to connect with Daniel you can find him on Twitter here, on LinkedIn here and and you can find Amp My Content on Twitter here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Matt Heinz, prolific author and nationally recognized, award-winning blogger, president and founder of Heinz Marketing to discuss the top business lessons he's learned over the past 10 years.

On the show you'll learn:

Why in business, you should always put your values first
The best ways to ensure your values are lived and breathed within your business
Why you should always put yourself first
Why Strategy is about choosing, eliminating and focusing on the tasks that will most effectively, efficiently and successfully help you achieve your goals
Why your plan isn’t as valuable as the adjustments you make along the way

Plus, Matt provides his top tip/key takeaway for the audience.

If you'd like to connect with Matt, you can find him on Twitter here and on LinkedIn here. You can also find the Heinz Marketing podcast, Sales Pipeline Radio here.

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On this week’s episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Fili Wiese’s talk from September’s BrightonSEO conference providing tips for how to speed up your website.

Fili is a renowned technical SEO expert, former Google engineer and was part of the Google Search Quality team. He is a regular trainer and speaker at BrightonSEO and offers SEO consulting services at SearchBrothers.com.

On the show you'll learn:

Why page speed is important for SEO
How page speed can help you with your rankings
How you can improve your bounce rate and conversions
How you can reduce your page size and therefore improve the loading speed
Why it's important to optimise for HTTPS
The tools you can use to improve your page speed

Plus much more!

You can also find a video of Fili talking about site speed here. If you'd like to connect with Fili, you can find him on Twitter here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Marcus Sheridan, author & International Keynote Speaker on Sales, Marketing, and Leadership to talk about his book "They Ask, You Answer" as well as video and how you can use it improve your SEO and inbound marketing.

Marcus was named “1 of 20 speakers you don’t want to miss” by Forbes, has been described as a “Web Marketing Guru” by the New York Times and his book, “They Ask, You Answer” was rated the #1 Marketing Book to Read in 2017 by Mashable. Today, Sheridan gives over 70 Global Keynotes yearly on the subjects of sales, marketing and the future of business while also owning a 60+ person digital marketing and website design agency, IMPACT.

On the show, you'll learn:

Where the philosophy of “They Ask You Answer” came from and what it entails
Which subjects move the needle most with digital that most companies are afraid to talk about/address
How to handle the subjects that most companies are afraid to talk about
How you can use video going forward and the types of video that move the needle the most
How to improve conversion rates through video

Plus, we ask Marcus for his top tip/key takeaway for the audience . If you'd like to connect with Marcus, you can find his personal website here and you can find him on Twitter here.

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In this week's episode we're joined by Katy Whittaker, Planning and Insight Director at Red C Marketing.

In this episode you'll learn:

Why brand familiarity is key to increasing your SERP CTR
Why it's important to use both PPC and SEO to win the clicks of "open minded" searchers
How Google Shopping results might increase organic CTR
How Google Shopping and Images are used by searchers to discover new brands

To connect with Katy, visit: https://www.linkedin.com/in/katy-whittaker-1b2ab618/

To download the Secret Life of Search whitepaper that Katy discusses in the podcast, visit here: https://www.redcmarketing.com/secret-life-of-search/

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On today's episode of the Internet Marketing Podcast, Andy is joined by Brendan Kane, digital strategist & author of the new book One Million Followers: How I built a massive social audience in 30 days to talk about that and how to run your social media like a celebrity.

On the show you'll learn:

Brendan's process for generating 1 million followers
How to fight against the noise on social media
How Taylor Swift successfully built up her social media following by herself and how you can too
Why you need to constantly be iterating your social media strategy
Why its important to test and optimise the types of content that you produce
Why you need to undertake competitor analysis in order to grow your following

Pus, we ask Brendan for his top tip/key takeaway for the audience.

If you'd like to connect with Brendan, you can find him on LinkedIn here and on Instagram here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Madalyn Sklar, Twitter marketing expert at madalynsklar.com to talk about Twitter and how you can use it to succeed in your social media marketing.

On the show you'll learn all about:

What's been happening on Twitter over the last few years & the changes in the algorithm
How you can build relationships and generate leads on Twitter
Twitter chats, what they are, how they work and how you can implement them in your marketing
Twitter Video, including how it works and how you can reply
How to create Twitter lists, organise your feed and subdivide topics that are important to you
Why it's important to listen to conversations on Twitter

Plus, Madalyn provides her top tip/key takeaway for the audience.

If you'd like to connect with Madalyn, you can find her on Twitter here and on LinkedIn here. You can also engage with her via her Twitter chat by following the #TwitterSmarter hashtag on Thursday afternoons at 1pm ET.

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This week Andy is joined by CEO of FreeeUp, Nathan Hirsch. Nathan shares his tips on how to hire and effectively manage freelancers, drawn from his wealth of experience as an entrepreneur and CEO of FreeeUp.com

On the show you'll learn:

Why outsourcing is the key to helping you keep focused on your strengths
Exercises for identifying the tasks you should probably outsource
Free and simple tools to help you with freelance management
The key advantages of hiring freelancers over employees
The two biggest types of companies that are accelerating growth using freelancers

P.S. Pay attention to 04:40 and hear how you can claim your free $25 credit for FreeeUp.com

For more from Nathan and FreeeUp, visit:

https://twitter.com/freeeup https://twitter.com/realNateHirsch

...and you can also catch Andy White @doctorpod and us @SiteVisibility.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Duane Forrester, VP of Industry Insights at Yext and author of Turn Clicks Into Customers & How To Make Money With Your Blog to talk about digital knowledge management and voice search.

On the show you'll learn:

What Digital Knowledge Management is and why it's important
How you can grow your own career as a digital knowledge manager (DKM)
Why you need a broad range of skills to work in digital marketing these days
How you can make yourself a huge asset to any business
Duane's thoughts on voice search in 2019

Plus, Duane provides his top tip/key takeaway.

If you'd like to connect with Duane, you can find him on Twitter here and on LinkedIn here.

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On this week's episode of the Internet Marketing Podcast, Andy is joined by Justin Hartzman, co-founder at Needls.com to talk about automation and how it can help with your social media advertising as well as improve your sales processes. On the show you'll learn:

All about Justin's entrepreneurial journey
How Justin started Needls.com
How AI can assist with helping write adverts
Why it's often better to test adverts that spend too much time thinking about them
Why automation is important when it comes to the sales process

Plus as usual, we ask Justin for his top tip/key takeaway for the audience.

As Justin mentions on the show, he's offering our listeners 35% off the Needls plan for a year! You can claim that offer here.

If you'd like to connect with Justin, you can find him on Twitter here and on LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Nick Usborne, copywriter and founder of Conversational Copywriting to discuss exactly that, Conversational Copywriting, it's importance in marketing and why it works so well. On the show you'll learn:

Why it's important to write in a human way and try to be genuine and engaging
Why marketing automation is great, but shouldn't imitate conversational language
Why website aren’t just containers for words
If females make better copywriters than men
Why the web is an interactive medium - so you need to talk their language
Why you should give/listen first and why loaves will come back

Plus Nick provides his top tip/key takeaway for our audience.

If you'd like to connect with Nick you can find him on Twitter here, on LinkdeIn here. You can also find his own page on the Internet Marketing Podcast here where you can get your FREE Guide to Conversational Copywriting, PLUS 3 Instructional Videos.

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On this week's episode of the Internet Marketing Podcast Andy is joined by Aleyda Solis, International SEO consultant & Founder at Orainti to talk about Mobile SEO, International SEO and the latest on the importance of Technical SEO. On the show you'll learn about:

What's been happening in Mobile SEO over the last few years
What the Mobile First Index is, how it works and the impact it has on search
The most common mistake businesses make when it comes to mobile
Accelerated Mobile Pages (AMP) - why it's important to configure it properly, make sure pages are well optimised and provide a good user experience
Why International SEO is important and why there's been a boom in bigger brands adopting it
Hreflang and how it can help with your International SEO
JavaScript and the impact it has on technical SEO
Why Technical SEO is still important today

Plus, Aleyda provides her top tip/key takeaway for the audience.

If you'd like to connect with Aleyda, you can find her on Twitter here, on LinkedIn here and her own personal website is here.

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On this week's episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Rand Fishkin's keynote talk from September's BrightonSEO conference.

Rand is one of our SEO heroes, he's the co-founder of Moz, Founder of SparkToro and Author of Lost & Founder and his talk focused on Google’s behavioral shift over the last few years. Rand explains how Google has moved toward self hosted answers and solutions and away from driving searchers to other websites for the answers to their problems. He then provides his top tips and strategies for how we as marketers can adapt to these changes.

During the talk you'll learn:

How Google is now sending less outbound traffic than ever before
Where Google will show you self-hosted answers in their results
Why SEO is becoming more difficult as a result
The tactics and strategies that we can adopt in response

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On today's episode of the Internet Marketing Podcast Andy is joined by Scott Brinker, VP Platform Ecosystem of HubSpot and Blogger for Chief Marketing Technologist to talk about the state of marketing technology in 2018/2019. On the show you'll learn about:

The ever-expanding marketing technology landscape
The democratisation of technology in marketing (and business)
The danger of losing the human side of marketing in a world full of automation
Whether marketing is getting better or worse due to democratisation of technology

Plus, as usual we ask Scott for his top tip/key takeaway for the audience.

If you'd like to connect with Scott you can find him on Twitter here and on LinkedIn here.

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On this week's episode of the Internet Marketing Podcast, Andy is joined by Jim Lofgren, CEO at Nosto to talk about AI and personalisation.

On the show you'll learn:

Why personalisation is growing in importance and why it needs to be a priority, especially in ecommerce
Why personalisation is a key part of customer experience and extremely important on mobile
The impact of AI on personalisation, how it works and what it can do
Tips for how businesses can implement AI
How your approach to personalisation should differ depending on the vertical industry you operate in

Plus, as usual Jim provides his top tip/key takeaway for the audience.

If you'd like to connect with Jim you can find him on Twitter here and and on LinkedIn here.

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On this week's episode of the Internet Marketing Podcast Andy is joined by Charlie Williams, SEO consultant at Chopped, and Strategist at Screaming Frog to talk about SEO and how SEO insights can help to reveal the content that we need to be producing.

On the show you'll learn:

How to know what kind of content to create and the content that your audience is consuming
How SEO works as a feedback loop
Why mindset and framework is just as important as using marketing tools
Charlie's tips for how to get the data that you need by using tools like Google Analytics and Search Console
Why user surveys can be a great way to inform your content marketing strategy

Plus, Charlie provides his top tip and key takeaway for the audience.

If you'd like to connect with Charlie you can find him on Twitter here and on LinkedIn here and you can also find the slides from his talk on the same subject earlier in the year here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Larry Kim, founder and CEO at Mobile Monkey to discuss Messenger Marketing and his businesses, WordStream and MobileMonkey.

On the show you'll learn:

How WordStream was acquired
Why Larry started Mobile Monkey
The importance of messenger marketing
Why chat is more engaging than email
How you can use chatbots to automate your messenger marketing
When you should be handing over to humans

Plus, as usual, Larry provides his top tip/key takeaway for the audience.

If you'd like to connect with Larry, you can find him on Twitter here and on LinkedIn here. You can also connect with him on Facebook Messenger here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Louis Gudema, president of Revenue & Associates and author of Bullseye Marketing: How to Grow Your Company Faster, to talk about the idea of Bullseye Marketing & how your marketing can be better, faster and cheaper. On the show you'll learn:

What Bullseye Marketing is and the framework behind it
Why collaboration & communication between Sales and Marketing is key
The types of companies that Bullseye Marketing is suited to
The biggest challenges when it comes to implementing Bullseye Marketing

Plus, as usual Louis provides his top tips and key takeaway for the audience. If you'd like to connect with Louis, you can find him on Twitter here and on LinkedIn here.

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On today’s Internet Marketing Podcast, Andy is once again joined by Andy Houstoun Product Director at Crimtan, for part two of his podcast on the subject of GDPR and a new dawn in programmatic display advertising. Missed the first episode? You can give it a listen and read Andy's blog post on the same topic here.

To recap, over the course of the shows you'll learn:

What programmatic display advertising is and how it works
A brief summary of GDPR and how it’s affecting programmatic display advertising
The impact and fallout of GDPR – what has actually happened since it was implemented?
How future legislation – EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for tracking
How a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectiveness

Plus, Andy provides his top tip/key takeaway for the audience.

Want to connect with Andy, you can find him on Twitter here, email him at ahoustoun@crimtan.com or call Crimtan on +44(0)20 7821 6864.

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On today's Internet Marketing Podcast, Andy is joined by Andy Houstoun Product Director at Crimtan, to talk about GDPR and a new dawn in programmatic display advertising. He's also written a guest post on the same subject for us and you can find that below the show notes. Listen to the show and you'll learn:

What programmatic display advertising is and how it works
A brief summary of GDPR and how it's affecting programmatic display advertising
The impact and fallout of GDPR - what has actually happened since it was implemented?
How future legislation - EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for tracking
How a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectiveness

Plus, Andy provides his top tip/key takeaway for the audience.

If you'd like to connect with Andy, you can email him at ahoustoun@crimtan.com or call them on +44(0)20 7821 6864.

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On today's episode of the Internet Marketing Podcast, Andy is joined by David Kelly, General Manager at KingSumo to talk about viral giveaways and the inexpensive guerrilla marketing tactics that work today.

On the show you'll learn:

David's favourite marketing strategies in 2018
The best marketing tactics that you can use for free
What a viral giveaway is and how they can help boost your marketing efforts
How King Sumo can help you to get started with testing viral giveaways
How David went from customer service to General Manager at King Sumo within 3 years
Why LinkedIn is still an effective tool for outreach

Plus, as usual, David provides his top tip/key takeaway for running a successful giveaway.

If you'd like to connect with David, you can find him on LinkedIn here and his personal website here. You can also find King Sumo on Twitter here.

If you'd like to get David's checklist for running the ultimate giveaway, you can email him at david@kingsumo.com

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On today's episode of the Internet Marketing Podcast, Andy is joined by Lisa Raehsler, founder of BigClickCo to talk about recent paid search updates and how you can master PPC on a small budget.

On the show you'll learn:

How Google has changed from AdWords to Google Ads
What Pinterest's Promoted Pins are and why you should be utilising it in your paid search campaigns
The challenges when undertaking PPC with a small budget
How to manage your daily budget
How to determine how many campaigns you can afford
How to prioritise and set your Goals
Lisa's tips for how to narrow and reduce the scope of your paid search campaign through Geo-targeting, match types and more
Why you might want to consider click to call ads

Plus, as usual Lisa shares her top tip/key takeaway for the audience.

If you'd like to connect with Lisa, you can find her on Twitter here and on LinkedIn here. You can also find her post, 15 Tips on How to Rock a Small PPC Budget here.

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In this week's episode, Andy is joined by Tess Underhill, Digital Marketing Executive here at SiteVisibility and lover of all things UX!

Tess discusses with Andy the importance of creating user-centric content and in this episode you'll learn:

How you can start learning about content design if you're a newbie
Why it's important to distinguish between a user's need and your business need when creating content
How you can be sure that the content you're creating is resonating with the intended audience
The critical documents you need in your business in order to remain user centric

You can connect with Tess on Twitter @tess_underhill and Tess has also handily created an extensive set of additional tips and examples that expand on her podcast that you can find here: http://www.sitevisibility.co.uk/blog/2018/08/21/how-to-keep-your-content-user-centric/

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This week Andy is joined by Ian Cleary, founder of RazorSocial and OutreachPlus.

Discussing Inbound Vs. Outbound marketing, you'll learn:

How and why Ian developed Razor Social and Outreach Plus
Ian's recommended formula for content marketing success
How to scale your outreach with Outreach Plus
Why the days of driving to your website from Facebook are gone
Why you should value community engagement over broadcasting

Plus Ian shares his #1 tip for marketing success!

For more on Ian, you can find OutreachPlus @ outreachplus.com, RazorSocial @ razorsocial.com and you'll find Ian on Twitter @IanCleary.

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On today's episode of the Internet Marketing Podcast we have a special treat for you! This week the tables have turned and it's Andy White, our hosts turn to be interviewed, by our CEO Jason Woodford to discuss his 12 years in podcasting, what he's learnt and where podcasting is headed. He also provides his top tips on how podcasts can be used within marketing.

On the show you'll learn:

How podcasting first started
Why podcasting is such a successful channel today
How people discover podcasts today
How podcasting has changed over the years
What's on the horizon for podcasting and what podcasters should be planning for
How podcasting can be used within the wider marketing mix
Which show formats work best and which are easiest to produce
A step by step guide to how you can get started with your own podcast

Plus as usual, Andy provides his top tip/key takeaway for the audience.

If you'd like to connect with Andy you can find him on Twitter here plus you can find his personal website here.

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On today's Internet Marketing Podcast, Andy is joined by Jeet Banerjee, entrepreneur and mentor, TEDx speaker & digital marketing consultant to talk about entrepreneurship, his journey so far and his tips for following your dreams.

On the show you'll learn:

How outsourcing your work can help you to grow quickly
Why age is just a number when it comes to following your dreams
Why you shouldn't just start a business in order to sell it
Why you need to be adaptable when running a business
How Jeet became a TEDx speaker
How Jeet promoted his businesses despite never spending money on marketing

If you'd like to connect with Jeet, you can find him on Twitter here and his personal website here. You can also watch Jeet's TEDx talk here.

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On today's Internet Marketing Podcast Andy is joined by Tim Fargo, author, keynote speaker, entrepreneur & founder of Social Jukebox to talk about why you should be automating your social media posts. On the show you'll learn:

Why you should be automating your social media posts
The typical patterns of social media posting that Social Jukebox automates and the benefits of posting this way
How Facebook, Twitter and LinkedIn differ in terms of posting strategies
How LinkedIn has evolved as a social media platform
How Social Jukebox has evolved as a tool

Plus, as usual Tim provides his top tip/key takeaway for the audience.

If you'd like to connect with Tim, you can find him on Twitter here and on LinkedIn here. You can also find his book, Alphabet Success here.

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On today's Internet Marketing Podcast, Andy is joined by Brian Greenberg, SEO professional and author of The Salesman Who Doesn't Sell. A Marketing Guide to Selling While You Sleep to discuss customer reviews, how to leverage them and build an online reputation. On the show you'll learn:

When to ask for a review and what methods to use
How to value a review and encourage reviews from your team
Why reviews on 3rd party websites can be more valuable than those on your own
The best way to deal with a negative review
What the benefits of having reviews are & how to leverage them?
How you can get started?

Plus, as usual Brian provides his top tip/key takeaway for the audience.

If you'd like to connect with Brian you can find him on Twitter here and on LinkedIn here. Our listeners can also get a free audio copy of his book, The Salesman who doesn't sell on this podcast on his site here. His insurance website can be found here.

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On today's Internet Marketing Podcast Andy is joined by Eric Hebert, Founder and Lead Strategist at Evolvor to talk about his journey from freelancing to building an agency.

On the show you'll learn:

How to sell SEO in 2018
The difference between Snake-Oil SEO and Real SEO
How the relationship between web design and conversion optimisation works
How to scale SEO/Digital Marketing Services
How to work out whether you want to work from home/freelance or within an agency

Plus, as usual Eric provides his top tip/key takeaway for the audience.

If you'd like to connect with Eric you can find Evolvor's Twitter here. You can also get in touch via email at eric@evolvor.com.

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On this week's Internet Marketing Podcast, Andy is joined by Julien Coquet, Vice President of Hub'scan and Director of Digital Analytics Services at Business & Decision to talk about collecting data in a GDPR world.

On the show you'll learn:

The types of data that you Actually need for marketing purposes
The importance of using clean data
Who in your business should care about data quality
Why only a few big companies are actually ready now GDPR has arrived
Why you need to switch your marketing strategy in light of GDPR
Why GDPR is a good thing for the digital industry

Plus, as usual Julien provides his top tip/key takeaway for the audience.

If you'd like to connect with Julien, you can find him on Twitter here and on LinkedIn here. You can also find Hubscan on Twitter and Facebook and if you request a demo, be sure to mention that you heard about them on this show!

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In today's episode of the Internet Marketing Podcast Andy is joined by Ryan Cote, Director of Digital Services at Ballantine to talk about how to incorporate digital marketing into an established business. On the show you'll learn:

What SEO looks like in 2018 & the importance of Click Through Rate
The key factors to help maximise your content marketing efforts
How to use Google Search Console to find your existing blog posts to double down on
How to use SEO & PPC to maximise your lead generation efforts on your site
Why it's important to diversify your digital plan and uses multiple channel

Plus, as usual Ryan provides his top tip/key takeaway for the audience.

If you'd like to connect with Ryan you can find him on Twitter here, on LinkedIn here and his personal website here.

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On today's Internet Marketing Podcast, Andy is joined by Bastian Ernst, Founder of Wild Audience, to talk about Respect Based Marketing and Relationship Funnels.

On the show you'll learn:

What's wrong with the established marketing methods
Why promotions and offers don't need to be at the forefront of your marketing
The difference between a relationship funnel and standard marketing funnels
How marketing automation works with respect based marketing
How Bastian approaches respect based marketing
How to install buying belief through your marketing

Plus, as usual Bastian provides his top tip/key takeaway for the audience.

If you'd like to connect with Bastian, you can do so on Twitter here, LinkedIn here. You can also find his free ebook, explaining the 8 Steps to a Super High Converting Evergreen Sales Funnel here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by he founder and CEO of The Virtual Hub, Barbara Turley to talk about virtual assistants and how they can help you to scale your business. On the show you'll learn:

Why the Virtual Assistance space has exploded in recent years
How the Philippines has been transformed by the outsourcing industry
How to get virtual assistance right in 3 simple steps
What can go wrong when you haven't got systems and processes in place
Barbara’s top tools to help with communication including Asana and Slack
How and why digital businesses can ease their day to day workload using virtual assistants
The types of work virtual assistants can help with

Plus, as usual Barbara provides her top tip/key takeaway when it comes to virtual assistants.

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On today's Internet Marketing Podcast, Andy is joined by Al Robertson, independent branding consultant, author and novelist to talk about bringing your brand to life through understanding your brands narrative, telling your story and creating a brand personality. On the show you'll learn:

How to tell your brands story
The difference between a company story and a brand story
Why you need a brand personality and how to work out what that is
Why tone of voice is so important and how you can create yours
Why you need a content marketing strategy & how to go about starting
The importance of a good brief

Plus Al provides his top tip/key takeaway for the audience.

If you'd like to connect with Al, you can find him on LinkedIn here. You can also find his latest science fiction novel, Crashing Heaven on Amazon here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Ian Anderson Gray, founder of Seriously Social and co-founder of Select Performers to talk about getting started with live marketing and in-particular content marketing. On the show you'll learn:

The key things that stops most people from blogging
How to come up with content ideas and the tools you can use to help
The main challenges people face with video marketing
How to get started with live video
Why podcasting is a great form of content marketing
The top tools that Ian uses to increase his productivity

Plus, as usual, Ian provides his top tip/key takeaway for the audience.

If you'd like to connect with Ian, you can do so on Twitter here, on LinkedIn here, and on Facebook here.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Bryan Eisenberg, Keynote speaker, best-selling author for Be Like Amazon and Co-Founder of BuyerLegends to talk about the 5 R's of SEO and how they've changed over the years.

On the show you'll learn about:

The importance of Relevance
Why it's key to have a great Reputation on Google
Why you need to be Remarkable in order to stand out
Why your content needs to be Readable more than anything else
Why you need to understand your Reach
Why strategies never change but tactics do
Why the 5 R's differ when looking at Mobile vs Desktop
Where voice search is headed in 2018

Plus, Bryan provides his top tip/key takeaway for the audience.

If you'd like to connect with Bryan you can find him on Twitter here and on LinkedIn here. His personal website is here.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Oli Gardner, keynote speaker and co-founder of Unbounce. In today's show, you'll learn:

Why it's important to have dedicated landing pages for your unique products and services
How to deliver on the promise of your paid ads when it comes to landing pages
How Chrome's automated ad-blocking is affecting pop-ups
Oli's recommended criteria for judging whether your pop-ups are good or bad
Oli's biggest takeaways from his recent 20/30 blogging challenge

You can connect with Oli on Twitter here or if you're interested in having Oli speak at your event, visit his booking page on Unbounce.

...and seeing as you're here, you can give Unbounce's NEW Landing Page Analyzer tool a whirl here: https://unbounce.com/landing-page-analyzer/

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In today's episode of the Internet Marketing Podcast, Andy is joined by Warren Knight, hip-hop dancer, entrepreneur, speaker, trainer & author to discuss his journey from a hip-hop dancer to becoming an entreprenuer with digital businesses. On the show you'll learn:

The "epiphanies" that Warren had about business throughout his journey
How social media is changing in the wake of recent Twitter and Facebook issues
The importance of Relationship Marketing
Some common mistakes that businesses make when it comes to relationship marketing
His thoughts on AI and how it'll influence online businesses

Plus, as usual, Warren provides his top tip/key takeaway for the audience.

If you'd like to connect with Warren, you can do so on Twitter here & LinkedIn here.

You can also undertake Warren's 30 day digital marketing challenge here and find his book, Think Digital First here.

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In today's Internet Marketing Podcast, Andy is joined by Lukasz Zelezny, director of organic performance at ZPG to talk about SEO and why it most definitely isn't dead!

On the show you'll learn:

Why SEO is fascinating and definitely not dead!
Why content marketing is everything!
How content marketing helps to deliver conversions and leads
The important factors in on-page optimisation in 2018
The top tools to help you with on-page optimisation

Plus as usual, Lukasz provides his top tip/key takeaway for the audience.

If you'd like to connect with Lukasz, you can find him on Twitter here & on LinkedIn here. You can also find his personal site here.

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In today's episode of the Internet Marketing Podcast, Andy is joined by our very own Digital Marketing Manager & Founder of Brighton Digital Women, Rachel Finch, to talk about communities, leadership and why it's important to keep learning. On the show you'll learn:

The importance of expanding your network or community & Rachel's tips for doing so
How to build an offline community & cultivate friendships
The differences between working in-house vs agency or freelance & how to know what suits you
Rachel's tips for management and good leadership

Plus as usual, Rachel provides her top tip/key takeaway for the audience.

If you'd like to connect with Rachel, you can find her on Twitter here and on Instagram here.

Rachel will also be hosting the next Brighton Digital Women meetup on the 14th May. If you'd like to attend, keep a lookout on the Brighton Digital Women site for more information.

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On today's Internet Marketing Podcast, Andy is joined by Jay Baer, President of Convince & Convert, Host of the Social Pros Podcast, Author & Inductee into the World-of-Mouth Marketing Hall of Fame to talk about social media and the unexpected trends in 2018.

On the show you'll learn:

How the usage of social media channels in the USA has started to decrease overall
Why Facebook usage is down for the first time
Some of the reasons young people aren't using Facebook
Why other platforms such as Instagram and Snapchat are outperforming Facebook
How this will impact advertising on Facebook

Plus as usual, Jay provides his top tip/key takeaway for the audience.

If you'd like to connect with Jay you can find him on Twitter here, on Facebook here and on LinkedIn here.

You can find his post on the 6 Unexpected Trends in 2018 Social Media Research here.

Plus, you can listen to his podcast here.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Josh Stanton, Co-founder of Screw The Nine to Five to discuss how you can build a nomadic online business. On the show you'll learn:

What a lifestyle business is and how it differs from standard businesses
Why it's important to have a healthy work-life balance
How to get a good idea of the type of business to build
Why you don't need to have a passion to get started
Why it's important to build your skillset
Josh's 4 step framework for improving your visibility online

Plus, as usual Josh provides his top tip/key takeaway for the audience.

If you'd like to connect with Josh you can find him on Facebook here, with the Facebook Group here. You can also find him on Twitter here and on LinkedIn here.

You can also listen to their podcast here!

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In today's Internet Marketing Podcast, Andy is joined by Fili Wiese, ex-Google engineer & SEO Expert at SearchBrothers to talk about Google Penalties, HTTPS and Link Building in 2018.

On the show you'll learn:

If you are penalised for life if you receive a Google Penalty
The difference between a penalty and an algorithm update (a common misconception)
How Google recalculates how you are ranking
How long a Manual Google Penalty can last for
How you can get multiple penalisations applied to your website
When and why you should migrate to HTTPS
How you can improve the SEO signals to your site when moving to HTTPS
If link building is still important in 2018
Why page rank isn't important and why you need to focus on link building that drives conversions

Plus Fili provides his top tip/key takeaway for the audience.

if you'd like to connect with Fili you can find him on Twitter here, and on LinkedIn here. You can also catch Fili at BrightonSEO where he'll be talking about optimising for search bots.

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In today's episode of the Internet Marketing Podcast, Andy is joined by ManyChat's CEO, Mikael Yang to talk about messenger marketing. On the show you'll learn:

What Messenger Marketing is
The definition of a chat bot in relation to messenger marketing
How messenger marketing can be used - including case studies
The AI involved with messenger marketing
Why you should start thinking about messenger marketing right now
How messenger marketing open rates and click-through rates can beat email
Where abouts in the sales funnel messenger marketing comes into play

If you'd like to connect with Mikael you can do so on Twitter here and on LinkedIn here or you can search for Mikael on messenger!

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In today's episode of the Internet Marketing Podcast, Andy is joined by Raman Sehgal, Founder of Ramarketing to discuss business tips and what he's learned from setting up his own agency.

On the show you'll learn:

Why it's important for an agency to develop a niche & how you can do so
How PR and SEO have converged over the years
How blogging, inbound strategies and content marketing have evolved
Why it's sometimes important to say no to your clients and potential clients
Why it's important to set time aside to learn & the importance of reading and listening to podcasts

Plus, Raman provides his top tip/key takeaway.

If you'd like to connect with Raman you can do so on on Twitter here or on LinkdeIn here.

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In this week's episode of the Internet Marketing Podcast, Andy is joined by Richard Lorezen, CEO of Fifth Avenue Brands to discuss entrepreneurship and provide tips for becoming a successful millenial entrepreneur.

On the show you'll learn:

If entrepreneurs are born or whether it's a skill that can be learnt
The trigger that got Richard interested in starting his own business at 15
Why it's important to think like a teenager and not overthink
The importance of having a start-up mindset and learning as you go
Why you shouldn't let inexperience stop you
The importance of transparency in business

Richard also discusses his book, Surge in which he shares the strategies, habits and mindsets he used to take the company that he started at 15 years old and turn it into one of New York’s fastest-growing public relations firms.

Plus, as usual Richard provides his top tip/key takeaway.

If you'd like to connect with Richard you can find him on Twitter here, on LinkedIn here and on Instagram here.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Jack Maddalena, Director of VR Craftworks to talk about Immersive Experiences and how it can work within marketing.

On the show you'll learn:

If Virtual Reality (VR) and the immersive industry are the same thing
How immersive technology like augmented reality, mixed reality & 360 photos fit in
The impact an immersive experience can have on someone
How immersive experiences can work for businesses

Plus, as usual Jack provides his top tip and key takeaway.

If you'd like to connect with Jack you can do so on Twitter here or on LinkedIn here. You can also email him here.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Riaz Kanani, Founder of Radiate B2B to talk about account based marketing, what it is and why you should adopt it.

On the show you'll learn:

What account based marketing is and it's such a hot topic today
How to adopt scalable account based marketing and take advantage of inbound
How content marketing fits in with account based marketing
The technology involved with account based marketing
The importance of a well-aligned sales and marketing team
When you should think about adopting account based marketing into your strategies

Plus as usual, Riaz provides his top tip/key takeaway for the audience.

If you'd like to connect with Riaz, you can find him on Twitter here or you can connect with RadiateB2B you can find them on Twitter here and LinkedIn here.

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In today's episode of the Internet Marketing Podcast, Andy is joined by SiteVisibility's Head of Digital, Scott Colenutt to discuss how to ensure your website migration goes smoothly.

On the show you'll learn:

The questions you should be asking pre-migration
Some of the SEO elements that are often forgotten during a migration
What you'll need to consider when it comes to Paid Media/PPC
The Analytics considerations you'll need to make
Why you need to consider users when preparing a new site
Why customer service is important during a migration

Plus as usual, Scott provides his top tip/key takeaway.

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In today's episode of the Internet Marketing Podcast, Andy is joined by our very own SEO Analyst, Marcos Alvarez Martin to discuss 7 things that you probably didn't realise you could do in Google My Business.

On the show you'll learn about:

What Google My Business is
The latest update, allowing you to upload 30 second videos to Google My Business
Creating virtual tours using 360 videos
Creating Ads on Google Maps
Creating a website through Google My Business
Google Posts & why you should be testing them
Managing user reviews and why it's important to respond to ALL reviews, good or bad

Plus, Marcos provides his top tip/key takeaway when it comes to local search.

If you'd like to connect with Marcos, you can find him on Twitter here or if you have any questions around Local SEO or your Google My Business account, feel free to get in touch with us or send him a mail at marcos.martin@sitevisibility.com

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In today's episode of the Internet Marketing Podcast, Andy is joined by Greg Gifford, Vice President of Search at DealerOn and frequent BrightonSEO speaker, to talk about Local SEO.

On the show you'll learn:

How Local SEO is different from traditional SEO
The most important Local SEO updates over the last year
Greg's tips for doing Local SEO well
The biggest pitfalls with Local SEO
How voice search and home assistants will affect Local SEO

Plus as usual, Greg provides his top tip/key takeaway.

If you'd like to connect with Greg you can find him on Twitter here and you can find his posts on Search Engine Land here & on the DealerOn blog here.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Doug Sandler, founder of Turnkey Podcast Productions to discuss how you can take advantage of new media.

On the show you'll learn:

Why people aren't taking advantage of new media correctly
Why new media is all about engagement and communication
The importance of relationship building
Tips for promoting your podcast
How to be high touch in a hi-tech world
Some of the small habits you should try and introduce into your life

Plus Doug provides his top tip/key takeaway.

If you'd like to connect with Doug you can find him on Twitter here, you can find the Nice Guys on Business Podcast here and our special page here.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Michael King, Managing Director at iPullRank to discuss Modern SEO.

On the show you'll learn:

If technical SEO alone can achieve SEO results
Some of the technical SEO tools and tactics that people should be using in 2018
Michael's SEO advice for those that have websites built using Javascript
How to go about getting featured snippets
Michael's thoughts on forecasting when it comes to SEO

You'll also learn about Skratch, the cryptocurrency that Michael is launching.

Plus, as usual, Michael provides his top tip for the audience.

If you'd like to connect with Michael, you can find him on Twitter here and LinkedIn here. You can also find iPullRank on Facebook here.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Fernando Angulo, Head of International Partnerships & Corporate Speaker at SEMrush to talk about their recent ranking factor studies research.

On the show you'll learn about:

The amount of backlinks you need from your industry in order to rank well
The importance of natural backlinks
Website Security and how HTTPS affects rankings
Content length and whether or not Google considers this as part of their ranking factors
How many words you should be including in your content in order to rank better
How website visits affect rankings
The importance visitor behaviour once they are on your site

Plus, Fernando provides his top tip/key takeaway.

If you'd like to connect with Fernando you can find him on Twitter here and LinkedIn here.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Phil Singleton, Co-Author of SEO for Growth and Founder of Kansas City Web Design to talk about his experiences in SEO and the tips and tactics that he's using today.

On the show you'll learn:

How the project for SEO for Growth came about
The challenges Phil sees in agency business today & how to overcome them
The strategies and tactics that Phil is using today to get results for his clients including...podcasting!
Why you should be re-purposing your content

Plus, as usual we ask Phil for his top tip/key takeaway for the audience.

If you're looking to raise your profile and would like to get yourself booked on other podcasts, you can do so via Phil's other business, Podcast Bookers here. Similarly, if you'd like to guest on the Internet Marketing Podcast, feel free to send us a mail.

If you'd like to connect with Phil, you can find him via the Kansas City Web Design Twitter here.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Sajad Ghanizada, Product Leader, Marketer and Mentor at Founder Institute Kabul to talk about Facebook Ads and selling your apps on Facebook. On the show, you'll learn:

Why Facebook Ad demographic targeting is expensive
Why you should use Facebook custom audiences to target users
How to get a low CPI (cost to install)

Plus, Sajad provides his top tip and key takeaway for the audience.

If you'd like to connect with Sajad, you can find him on Twitter here and you can also find his personal site here.

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On episode 426, Andy is joined by Alex Genadinik, CEO of Problemio.

Today, you'll learn: - What the PLR business model is and how you can start to apply it - The benefits of PLR for content creators - How to negotiate the best fee for your PLR products - How to get started with selling your PLR products in 2018 - Alex's #1 tip on how to start using PLR to grow your own business

If you want to start learning from Alex today, visit the following links: - http://www.problemio.com/business/business-and-marketing-books.html - http://www.problemio.com/udemy/white-labeling-or-buying-udemy-courses.html

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On today's episode of the Internet Marketing Podcast, Andy is joined by Murat Yatagan, Senior SEO Manager at Global Savings Group and freelance SEO consultant, to talk about mobile-first indexing.

On the show you'll learn:

What mobile-first indexing means
What you need to know about the mobile-first index
How to prepare to be mobile-first index ready
How you can rank in a mobile-first world
How you can make sure that Google can easily find and index your mobile sites

Plus as usual, Murat provides his top tips/key takeaways.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Jon Henshaw, Co-founder of Raven Tools to talk about the importance of site speed.

On the show you'll learn:

What AMP (Accelerated Mobile Pages) is and why it's important for site speed
How to fix sites that are bloated with unnecessary code
The importance of optimising images on your site
The difference between a responsive image and an optimised image and how that impacts site speed
How you can improve the user experience on your site.

Plus Jon provides his top tip/key takeaway.

You can find Jon's post on How to easily add SSL and HTTP/2 to your site for free here.

If you'd like to connect with Jon you can find him on Twitter here.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Marie Page, Co-founder and Director at thedigiterati.com to talk about Facebook and how you can get seen without paying for ads.

On the show you'll learn how Facebook's news feed algorithm (shown below) works, as well as the type of posts/content that Facebook doesn't favour and why.

Marie also provides her top tip/key takeaway for the audience.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Simo Ahava, Senior Data Advocate at Reaktor, Google Developer Expert for Google Tag Manager and Google Analytics, and digital analytics blogger at simoahava.com.

Simo is on the show to talk about common Google Tag Manager pitfalls that can have catastrophic results.

On the show you'll learn:

Why Google Tag Manager is such a popular/topical tool plus 4 common pitfalls:
Pitfall #1: Using GTM as a fastlane to changes on the website, ignoring IT / development processes
Pitfall #2: Deploying code you do not understand
Pitfall #3: GTM can make or break data quality
Pitfall #4: Treating data collection as an isolated silo in the organisation

Plus as usual, Simo provides his top tip/key takeaway.

If you'd like to connect with Simo, you can find him on Twitter here and you can find Reaktor on Twitter here.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Dick Stroud, Author and MD of 20plus30 Consulting to discuss marketing to an ageing population.

On the show you'll learn:

What Dick means by the term "Ageing Business"
How physiological ageing impacts the customer journey
The stats in terms of the ageing population and the impact of that on business
How the Galileo's quote "Measure what is measurable and make measurable what is not" relates to marketing

Plus, Dick provides his top tip/key takeaway for the audience.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Dave Chaffey, Author and Co-CEO of Smart Insights to discuss digital marketing trends for 2018.

What Dave sees as the biggest digital marketing trends from 2017 moving into 2018
What genuinely new marketing trends will come about in 2018
The trends in how marketing is being managed today
The specific techniques and tools currently being used in SEO & AdWords

Plus, as usual, Dave provides his top tip/key takeaway.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Sam Mallikarjunan, Executive Strategist at Hubspot and Instructor at Harvard University to discuss Artificial Intelligence.

On the show, you'll learn:

What's happening in the world of AI right now & the possibilities available
How AI is being used to improve customer experience
How AI is being used within sales
How marketers are using AI
The downsides of AI and it's cultural impact

Plus, Sam provides his top tip/key takeaway for the audience.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Charles Barber, CEO at Ebisu Consultancy to discuss content, engagement and efficient marketing.

On the show you'll learn:

If content marketing applies to all industries/sectors
The most important starting point for any content marketing campaign
How to drive email sign ups from whitepaper marketing
New ways to repurpose your content
Why webinars and seminars might be one of the most impactful marketing tactics you can try
The most successful content marketing campaign that Charles has worked on
How to measure results of content marketing campaigns and set goals

Plus, Charles provides his #1 key takeaway from today's discussion!

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In today's episode of the Internet Marketing Podcast, Andy is joined by Aaron Agius, speaker, CEO and Co-Founder of Louder.Onlineto discuss search & content strategies.

On the show you'll learn:

Some of the common mistakes that are made when it comes to content strategy
How businesses often have a lack of an actual strategy just jump straight into writing content
The importance of calls to actions (CTA) and why they should be different depending on where the user is on their journey - how far down the funnel they are
Why answering questions and solving problems is key to content creation
Why creating content is pointless without distribution - e.g. SEO, outreach, link building, advertising, Adwords, influencer Outreach etc.

Plus, as usual Aaron provides his top tip/key takeaway.

If you'd like to connect with Aaron you can find him on Twitter here.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Sean Ellis, Author of Hacking Growth and founder & CEO of GrowthHackers.com to discuss Growth Hacking! On the show you'll learn:

What growth hacking is
Why Sean wrote his book, what inspired him and where the ideas came from
Companies that have used the growth hacking approach to gain success
The theory of "must-have-products" & how to build a sustainable user-base

Plus, Sean provides his top tips/key takeaways.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Jeremy Epstein, CEO at Never Stop Marketing to discuss marketing in a blockchain world.

On the show, you'll learn:

What a blockchain is & what decentralisation means. The implications of decentralisation and blockchains on marketing. How blockchain is being used right now & how blockchain can improve loyalty programmes.

Plus, Jeremy provides his top tip/key takeaway.

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In today's episode of the Internet Marketing Podcast we have a very special show!

In celebration of Wired Sussex's 10th Anniversary, Andy is joined by:

Phil Jones, MD at Wired Sussex, Jenni Lloyd (Director), Rebecca Groves (Head of Projects), Alex Morrison (Chair) and Jason Woodford, Board Member and our CEO at SiteVisibility

On the show, you'll learn:

Who Wired Sussex are and what they do. Why Brighton is so successful at starting and developing digital businesses. How Wired Sussex have contributed to developing digital businesses. The key risks and opportunities for the digital economy over the next 3 years. Why 5G is one of the biggest opportunities for digital businesses.

Plus, as usual, each guest provides their top tip/key takeaway.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Tim Ash. Tim is a popular keynote speaker, author and CEO of SiteTuners.com.

Andy and Tim discuss:

The triune brain model (find out who is really in charge!)
Whether it's possible for consumers to avoid being brainwashed by marketing
Why it's important for marketers to consider the context in which users are being asked to make conversion choices
How using comparisons can be useful a useful technique when launching new products
Why you should apply framing and bracketing techniques to all areas of your marketing

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In today's episode of the Internet Marketing Podcast, Andy is joined by David O'Riordan, Biddable Director at iProspect to discuss automation in digital marketing.

David explains his definition of the term "Biddable" and then goes on to discuss:

What's happening right now in the world of automation - outside of Digital Marketing & how the book Rise of the Robots helped spark David's interest in this

How the biddable industry is keeping up with these changes through technology

How automation has changed the way that we work

Whether or not all of our future marketing efforts are going to be automated

How he sees the future - not just in digital but also in other areas such as publishing

Plus as usual, David provides his top tip/key takeaway.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Bas Van Den Beld, founder of State of Digital and Speak with Persuasion to discuss The Importance of Speaking in Public for Marketers.

On today's show, Bas discusses:

Why every marketer should be a speaking What it takes to be a good speaker How to start public speaking

Plus, as usual, Bas provides his top tip/key takeaway.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Scott Dubois, Co Founder of Pidalia, to discuss your audience and what it means to you.

On the show you'll discover:

How to use customer data when it comes to campaign planning & what types of data you should look at. What the main types of data that you should look at are. If data should be used to decide the timing of a campaign. How you can use data during a campaign once it has launched? If it is better to be reactive rather than proactive in marketing?

Plus, as usual, Scott provides his top tip/key takeaway.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Libby Thomas, Creative Content Specialist at Lucidchart to discuss how to make your marketing more visual.

On the show you'll learn:

The concept of visual thinking and why it's important for marketers to develop this skill. Whether or not visual thinking is impacting our intelligence. Libby's 7 tips to make your marketing more visual. These are:

Adding visuals to existing written content. Focusing on the experience of using the product, not the product itself. Thinking on a different scale than you usually do. Trying to convert the other four senses to sight. Empowering your fans to share. Teaching your audience a new skill. Documenting an unusual use of your product

Libby also provides her top tip/key takeaway for our audience.

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In today's episode of the Internet Marketing Podcast, Andy is joined by CEO of Sticky Marketing, Grant Leboff to discuss digital selling.

On the show, you'll learn:

How communications change and what that means for business. What lead generation looks like in the digital world & the models in use today. What customer engagement really is & how to cut through the noise.

Plus as usual, Grant provides his top tip/key takeaway.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Johann Van Tonder, COO at AWA Digital and co-author of the book ‘E-commerce Website Optimization’, recently published by Kogan Page.

On the show, Johann discusses:

Some of the CRO (Conversion Rate Optimisation) mistakes he's made and how you can avoid them, including: The temptation in being emotionally invested in the outcome of A/B testing. What sites with a low level of traffic can do when it comes to A/B testing. Why A/B testing is controversial. The best ways of listening to your users, including: Usability testing & remote moderated usability testing. His book Ecommerce Website Optimization and who should be reading it

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In today's episode of the Internet Marketing Podcast, Andy is joined by Michael Brenner, Keynote Speaker, Author and CEO of Marketing Insider Group to discuss leadership strategies for the digital age. On the show, Michael discusses: His experience with Execs and their increasing expectations regarding Marketing, ROI & results. Things that can often get in the way of results & what needs to change. Some of the digital marketing lies that we tell ourselves .How we integrate traditional marketing with digital. What's next for marketing? Plus as usual, Michael provides his top tip/key takeaway for the audience.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Andrew Smith, Managing Director at Escherman PR to talk about integrating PR into a wider digital approach.

On the show Andy and Andrew discuss: The relationship between PR and SEO throughout the years and whether they'll ever merge into one another. Ranking by proxy: the hidden SEO value of great online press coverage: the idea of ranking through online press coverage & how you can do it. How you can use Buzzsumo as an opportunity finder. How you can measure the success of a PR campaign using GA/Urchin. Finally, Andrew provides us with his one top tip/key takeaway for the audience.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Paul Kortman, founder of Connex Digital Marketing to discuss how to do SEO in 2017.

On the show you'll learn:

If SEO still matters in 2017. What linkbuilding tactics are currently working, plus the linkbuilding tactics that you should avoid. The concept of Skyscraper SEO & the tools and processes you need to be able to do it.

Plus as usual, Paul provides his one top tip/key takeaway for our audience.

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In today's episode of the Internet Marketing Podcast, Andy is joined by award-winning CEO of The Zen Marketing Group, Shama Hyder.

Shama is a highly acclaimed international keynote speaker and a regular media correspondent, often featured across all major media channels, including MSNBC, Fox Business, Forbes, Inc. and The Wall Street Journal. She's also the best-selling author of The Zen of Social Media Marketing (4th Edition) and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.

Shama joins Andy on the podcast to talk about The Zen of Social Media & on the show you'll learn:

What drove Shama to writing her book, The Zen of Social Media Marketing, plus the other books on the topic that she'd recommend. How smaller, niche businesses can incorporate apps such as Pinterest, Instagram & Snapchat into their social media marketing, plus, examples of the businesses that are already doing this well. The key steps in turning a follower or a fan into a customer. Why it's important for marketers to add personality to brand accounts, plus tips on how to do so and who is currently doing this well. Some of the new emerging social media platforms that you should be paying attention to, plus, as usual, Shama provides her one top tip/key takeaway for our audience.

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In today’s episode of the Internet Marketing Podcast, Andy is joined by Geoffrey Colon, Marketing Communications Designer at Microsoft Advertising Group to talk about search marketing curve balls. He tells us more about his role in the search marketing group and gives an insight into the Microsoft advertising group.

Next, they move on to discuss the following:

What is going on in AI and voice search right now that’s affecting marketers? The brands Geoffrey thinks are capitalising on the trends in voice search and are doing it well His suggestions for preparing for AI and voice search: inhouse vs digital marketing agencies How he usse AI and voice search right now Finally Geoffrey gives us his top tip and key takeaway for our audience.

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This week’s episode of the Internet Marketing Podcast sees Andy chatting to Russell McAthy, CEO of CUBED to discuss marketing attribution and where it is headed.

Marketing attribution can be a complicated subject and on the show, Russell explains how important it is to appropriate value to the right places within the marketing funnel, to allow businesses to make much better decisions on where they should be spending their money and their effort to get the best return.

During the podcast, You'll learn :

Why attribution is such a complex topic & why a lot of businesses have struggled to get to grips with it What Russell sees as common pitfalls or obstacles that prevent business from investing and understanding attribution What Russell thinks needs to change in order for more businesses to adopt attribution software and understand it better Russell's thoughts on Google's recently announced free attribution software called Google Attribution Where attribution is headed over the next 2 years A good starting point for any marketer who want's to get started with attribution and use it for business growth Plus as is the case every week, we ask Russel for his one top tip/key takeaway for our audience.

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In today’s episode of the Internet Marketing Podcast, Andy is joined by the Managing Partner of Rogue Marketing James Loomstein, to talk about the principle of creating a Go-to-Market-Framework. He starts off by introducing Rogue and gives us a brief insight into what they are doing.

Next they move on to discuss the following questions: Why do Companies need to think about marketing systems not tactics? Why it is important that you focus the attention of the consumer? And how do you achieve this? The market framework evolved by James. The go to market framework - the details - as evolved by yourself

Finally James talks about his top tip and key takeaway for our audience.

If you'd like to connect with James you can find him here:

Twitter: @RogueThink and @Jloomstein.

Rogue: www.GoRogue.net

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In today's episode of the Internet Marketing Podcast, Andy is joined by author, speaker and international authority on creativity, James Taylor to discuss simple ways to boost your creativity, innovate in business and become a creative genius.

On the show you'll learn:

Some of the common attributes of culture in creative organisations

How the way in which you give feedback is important & tips for doing it right

Tips for conducting brainstorming sessions

Some of the tried and tested techniques for being creative including the 5 steps of the creative process

Tips for leading and managing creative teams

How larger business can start acting and thinking creatively like many start-up

Finally, James provides his top tip and key takeaway for the audience.

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In today's episode of the Internet Marketing Podcast, Andy is speaking to Shelley Walsh, founder of ShellShock Ltd, a Content Marketing Agency located in Leeds, to talk about the state of content marketing today and why content campaigns can fail.

Shelley starts by giving her view on the current state of content marketing and explains that she see's the industry booming, with a continued increase in output, but a serious lack of quality.

She explains how:

A report by Buzzsumo produced back in 2015 that highlighted that 50% of content gets 8 shares or less and 75% gets zero links
here is a misunderstanding about exactly what Content Marketing is
Many brands forge ahead churning out content without consideration for objective, strategy or measurement
Link building and many link builders have simply become content marketers as SEO tactics and strategies have changed

Next, Shelley discusses the reasons behind many content campaigns failing and explains that often, content campaigns can fail...

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This week's episode of the Internet Marketing Podcast sees Dmitry Dragilev, founder and CEO of JustReachOut to discuss how you can rank for high volume keywords. It's a topic that Dmitry's recently covered in a hugely interesting and popular case study (over 3.6k shares, according to Buzzsumo) with Pipedrive that was published over on Moz - How We Ranked #1 for a High-Volume Keyword in Under 3 Months. Ranking #1 for a high volume keyword in under 3 months is obviously no mean feat, so we were keen to catch up with Dmitry and find out more!

During the podcast, Dmitry explains:

Why Moz's Keyword Explorer Tool was important in the initial research phase. Why you should also look at using tools such as Ahrefs, SEMrush & Moz. Why you should look for keywords with poor search results. The key elements of the research phase and everything that he decided to do before producing new content. Key tips when it comes to producing long-form content including how to keep users engaged. Keyword density and the process...

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In today's episode, Andy is joined by Chris Byrne, freelance SEO and PPC consultant to talk about the state of ad-blocking in 2017. Chris starts off talking about origin of ad-blocking and what it is. He then moves on to discuss why we are seeing a rise of ad-blocking. He explains that the history of ad blocking started with radio presets, remote controls or Tivo and that this has been going on since the early 2000's in various forms. In general this is a UX Problem, as ads often harm the user experience. As the advertising industry calls them, they are " bad ads".

Chris then explains what the attitude of big companies like Google or Apple are towards these ad blockers and how ad-blockers are now available in then iOS store. He explains that people are realizing that sometimes they've only got a certain amount of data per month and that it is limited. Research said that up to 5% of a smartphone plan is used by ads. So, people have started using ad blockers to stretch their allowance a little bit...

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In today's episode of the Internet Marketing Podcast, Andy is talking to Rickard Vikström, founder of both Polarbear Group and Internet Vikings. Rickard is on the show to discuss the future of Link Building. He begins by introducing himself and tells us about what his businesses do., including providing services to SEO professionals like SEO Hosting and Domain names.

Rickard then talks our listeners through his definition of link building. He explains that he sees a link from another website, more like a vote for you company or website. So if someone links to you, they refer to you and at the same time recommend you to their audience.

The next topic Rickard discusses is how he sees link building involving the next 2,3 years. His forecast is that we will see a better search engine index, which will be beneficial for all intern users. He explains that as Google is getting better in recognizing odd links, we should be careful when it comes to building links. For example, not linking to everyone who asks...

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In this week's episode of the Internet Marketing Podcast, Andy is joined by Martin Lindstrom, Danish author, Branding Expert and Time Magazine Influential 100 Honoree to discuss a topic that he published a book about last year, Small Data.

During the show you'll learn:

What Small Data is and why it matters. How we can look for small data opportunities in our day to day lives. How you can equip yourself to spot small data trends. Martin's personal favourite "eurika" moment.Some behavioural consumer. changes happening right now. The one thing you can do to improve initial traction when creating a new brand or product

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In this episode of the Internet Marketing Podcast, Andy is joined by Simon Jacobson, SMB Lead for the UK and Ireland at Microsoft Search Advertising to discuss why Bing is a must-consider for marketers.

Simon is responsible for Microsoft's Bing Ads in the UK across Small and Mid-sized businesses and has worked in the search industry for about 12 years. He explains that despite his experience, he continues to be excited and inspired about the industry.

Simon discusses how the dynamic is obviously changing, with social, platforms, devices, context & mobile - but that despite this, people always come back to search and it shows in its spend growth. He says how, according to the IAB, search is expected to overtake TV in terms of ad spend and so to traditional advertisers that is almost the verification for search to kick on.

Simon goes on to explain how with the introduction of things like voice search, Cortana, AI, bots & new platforms, that the industry is on the cusp of change, leading to a very exciting...

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In today's episode of the Internet Marketing Podcast, Andy is talking to Arnie Kuenn, CEO of Vertical Measures about how to be more successful at Content Marketing.

On the show you'll learn:

The critical skills needed to create a great content marketing team The metrics you should be looking at when measuring content marketing Plus the tools that Arnie recommends using to do so How Arnie approaches business that approach him with link targets & if these are still relevant How you can do content marketing successfully on a small budget Plus, as usual, Arnie provides his top tip/takeaway for the audience.

If you'd like to connect with Arnie, you can do so by following him on Twitter here.

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'dhx3j9hv' In today’s episode of the Internet Marketing Podcast, Andy is joined by Rich Brooks, President of Flyte New Media and author of the book The Lead Machine: The Small Business Guide to Digital Marketing.

Rich breaks down his framework for digital marketing: Build, Attract, Retain and Evaluate. These are the core concepts that feature in his book.

You’ll learn: • Why your website isn’t for you • Rich’s proven techniques for improving website conversions and keeping customers happy • Why SEO is a critical marketing channel for SMEs • The key difference between social platforms and social networking • How the changing landscape of social media is opening huge opportunities digital ads • Rich’s number 1 method for getting customers returning to your site repeatedly • Why Google Analytics is like jogging sneakers • Why it’s critical for you to be using Google’s URL Builder for your email and social campaigns • The one thing you should do to improve your digital marketing campaigns today

Visit...

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In this week's episode of the Internet Marketing Podcast, Andy is joined by Daniel J Lewis, Speaker, Consultant and award winning host of The Audacity to Podcast, to talk, ironically, about Podcasting itself.

Over the last couple of years there has been a resurgence in the popularity of podcasts, helped by shows like Serial and My Dad Wrote a Porno alongside more and more celebrities and news/media personalities getting involved and so Daniel is on the show to discuss why this is, what has changed in the world of podcasting and whether or not podcasts are still the power player for building trust and authenticity that they were in the mid 00's.

Daniel also goes on to discuss intimacy within podcasting and how that can be really important and powerful in terms of influence. He explains that portable devices have helped people to consume podcasts in more intimate environments, such as in the car, whilst doing housework, whilst working, or even whilst on the toilet! Daniel believes the fact that we can take...

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In this weeks episode of the Internet Marketing Podcast, we've got our former host and regular on the show, Kelvin Newman, founder of BrightonSEO, talking to Danny Richman, SEO trainer, consultant, speaker and mentor, about training in SEO.

Danny explains that over the years he has trained a wide range of audiences, both with beginners and those with more advanced knowledge of SEO but that there are often common misconceptions among them all about Search. For example, most people think that the main contributor to how well a website ranks is the amount of traffic to a site or that SEO is a mysterious dark art!

Danny then goes onto explain what he's learnt about SEO from providing SEO training. For example, he's learnt that some businesses just aren't well set up for SEO. That it isn't the best channel for everyone.

He then goes on to discuss common mistakes that he has found businesses making including;

The use of custom made CMS systems and how they can often hinder the ability to perform SEO

A...

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In this week's episode of the Internet Marketing Podcast, Andy is joined by Chip Conley, Strategic Advisor at Airbnb to discuss why hotels need data scientists.

Chip starts off by discussing psychology and how he found that as a CEO in charge of 3500 employees, it plays a pivotal role in business. He explains how businesses are all human and how this can often be easily overlooked. He then goes onto explain Maslow's Hierarchy of Needs and how it can be translated into 3 simpler needs, survival, success and transformation. Taking this theory, he then explains how the Hierarchy of Needs would look for both employees and for customers:

Employees - money at the base, recognition in the middle and meaning at the top Customers - expectations at the base, desires in the middle and unrecognised needs at the peak Chip goes on to explain how you can create a customer that's loyal to you by meeting their needs, specifically those that they didn't know that they had.

Chip then discusses why hospitality companies...

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In his week’s episode of the Internet Marketing Podcast, Andy talks to Buzzsumo’s Director, Steve Rayson to take you through the question of how frequently you should publish on your blog. As there is no ideal answer, Steve explains a number of different strategies which you can adopt. For example, you could adopt the same approach as some of the big publishers like The Washington Post. They publish about 1000 articles per day and therefore can reach a higher volume of people. On the other hand, there is the strategy of a "less is more" approach, where you find people like Brian Dean, who create a limited number of really high quality posts that get about 1000- 2000 links per article.

Steve then goes on to discuss content amplification. He says that after you've pressed the publish button, the hard work is not over yet but quite the opposite actually, it’s just started. He explains that there are many ways to reach your audience: firstly, you can pay for ads on social media to drive people to it, you...

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In today's episode of the Internet Marketing Podcast, Andy is joined by Jeff Sauer, experienced marketer, entrepreneur and founder of Jeffalytics to discuss the latest goings on in the world of Google Analytics. On the show, Jeff discusses 3 main topics: Google Data Studio, Google 360 Surveys & Google Optimise. Plus, Jeff provides his top tip/key takeaway for our audience.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Square 2 Marketing's President and Chief Inbound Scientist, Mike Lieberman to discuss Inbound Marketing.

On the show, Mike discusses how the way in which people make purchases has changed and how this has impacted inbound marketing campaigns. He explores what can make inbound marketing successful or unsuccessful, drawing on his experience over the last 13 years or so and goes on to provide his tips for how once a lead becomes interested in a service or product, those working in sales can avoid coming on too strong and putting off the potential customer.

Finally, Mike discusses how and why some bigger businesses aren't using inbound marketing as a strategy and his reasons why he thinks they should be, plus he provides his top tip/key takeaway for the audience.

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In this week's episode of the Internet Marketing Podcast, Andy is joined by Vicki Loomes, Senior Trend Analyst at Trend Watching to talk about consumer trends.

Vicki provides her definition of "Consumer Trends" and why we as marketers need to be aware of them. She also explains explains the difference between a fad and a trend, a common question that she is asked.

She then goes on to explain how the knowledge of consumer trends can change the way in which we create content and provides her secrets and tips for becoming successful trend watchers.

Finally, Vicki reveals one trend that she'll be watching in 2017 as well as her top tip/key takeaway for the audience.

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In today's episode of the Internet Marketing Podcast, we have our former podcast host and founder of BrightonSEO & Rough Agenda, Kelvin Newman returning to the show. Kelvin is appearing in this special episode to talk through 42 key things you need to know, understand and accept if you want to do search marketing effectively.

Kelvin is covering the fundamentals of search marketing but even if you're an experienced search marketer, his points provide a great foundation for your SEO campaigns.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Richard Millington, Founder and Managing Director at FeverBee to talk about Community Management.

Richard discusses how he's seen communities online change in the last few years and goes on to provide us tips on how to maximise the use of our communities including:

Maximising the utility of the community rather than the use
Making sure it's easy to find answers to the questions being asked
Helping to give people a sense of autonomy within a community
Understanding the difference between joining a community and participating in a community

He then provides tips on how we can be measuring the success of our communities including:

Avoiding presenting engagement metrics
Only tracking the things that matter like leads generated, customers retained etc.
Making your metrics matter by making them emotive

Finally, Richard provides his top tip and key takeaway when it comes to online communities, but you'll have to...

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BrightonSEO is one of Europe’s biggest SEO conferences and brings together SEO’s from around the world twice a year in April and September with the next event on the 6th and 7th April.

Alongside the conference, Kelvin and his team also organise practical, hands-on and in-depth training courses the day before. With 21 courses this time around, it can be quite tricky to choose which topic or session is right for you. Therefore, in this episode of the Internet Marketing Podcast, Kelvin invited a few of the trainers to share their experience and give you an insight in their training courses.

Ned Poulter, is CEO & Founder of Pole Star Digital – a digital marketing consultancy & will be running the Paid Social Media Advertising Training. On the podcast, Ned explains how he got into the area of paid social advertising and shares some of his experiences, including how he managed to increase the social media engagement of the LAD Bible, one of the UK's biggest social media platforms.

Ned explains how paid...

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Today Andy is joined by digital marketing strategist and founder or Siren Consulting Firm, Adam Erhart.

Adam explains the reasons why people think Content Marketing is dead. He discusses how today, people look at content marketing and see “the old way of doing it”, where it was more important to fill the market with as much Content as possible. He explains that if you look online today, you’ll find content absolutely everywhere but that it isn’t always good, reliable content.

Adam says that what we need now is better and more relevant content. He says that people are looking for ever lasting content that tells you everything you need to know at once instead of wasting time, having to pick out the most important information in an extremely long document. Adam believes that if you look at content marketing in a new way, with all these new innovations and developments, you’ll actually notice that content marketing is at its peak. So, if someone tells you about the death of content marketing, this person...

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In this week's episode of the Internet Marketing Podcast, Andy is joined by Marcus Tober, CTO at Searchmetrics to discuss the marriage of content marketing and search.

During the show Marcus discusses how search technology has evolved over the last decade or so and discusses changes including Google Hummingbird, Machine learning and the rise of Mobile Search. He then goes on to explain how using search insights can help you to ensure that your content stands out from the massive amount of (often unhelpful) content that is published online.

Marcus talks about how using insights and being data driven can help you to understand more about your audience and the issues that really matter to them and describes how you can "reverse engineer the DNA of already successful pages" to produce better content yourself. He then goes on to discusses the topic of evergreen content and how data-led content can help to resonate with your audience and live longer and explains why sometimes it is better to update existing...

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In today's episode of the Internet Marketing Podcast Andy is joined by the Creative Director at Nice Media, Tom Hickmore to discuss videos and how they fit into content marketing.

Tom discusses the strengths and weaknesses of using videos within your content marketing. He explains that where video excels is through being impactful & memorable and that it can appeal to it's audience with an emotional hook, whereas it's drawback is that it isn't so good for detailed information. Essentially videos can deliver high level messages, delivered with a punch!

He then goes onto discuss what you should consider when thinking about producing video content and how educational videos & videos of products tied in with case studies and testimonials can be great to use in your marketing efforts.

Finally, Tom discusses the topic of VR and how it might affect content marketing in the future.

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In today’s episode, Andy is joined by Matt Parkinson, founder of Gene Commerce, an award winning, Brighton based ecommerce agency to talk about game changing products in the Magento ecosystem.

Matt introduces us to the BlueFoot Plugin, a powerful set of tools that improves the content management ability in your Magento store. The plugin is made by Gene Commerce and the aim is to empower Magento users to create content quicker and easier. Matt talks us through the benefits of using BlueFoot for retailers and content marketers and runs us through some of the problems that it can help to solve.

He then discusses Magento 2.0, which was released in 2015. He gives us insights into the key updates and some of the exciting features of Magento 2.0 and explains how to migrate over to this latest version. Matt then goes on to talk about Apple payments and explains how paying with your iPhone, iPad, Apple Watch etc. will be the future of purchasing and gives us some insights into what this digital wallet service...

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In this week's podcast Andy is joined by Tom Capper, Consultant at Distilled to discuss everything you didn't know about Google Analytics.

Tom discusses some of the hidden quirks in Google Analytics, things that we ought to know but are hidden, including how GA splits up sessions with things like change of date or periods of inactivity, which is logically intuitive and has parallels in the real world, but has some undesirable consequences. How Attribution in GA is very messy, with a lot of non-direct traffic is reported as direct, and vice versa. He also explains how it's easier than ever to fake data in your own account or anybody else’s (even without any kind of access).

He goes on to discuss misleading metrics and explains why he feels that Time On Page is an awful metric, why Bounce Rate can be misleading and how you should consider scroll depth and micro conversions as more reliable ways of measuring engagement.

Finally, Tom provides some of his tips and tricks for using GA including tips for...

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In this week’s episode of the Internet Marketing Podcast, Andy is talking to Francine Heywood, Sales and Marketing Director at GuestRevu, a cloud based guest feedback tool for hotels.

Francine is talking to Andy about trust and reputation on the web and “the currency of trust”e.g. ratings and reviews. She provides her definition of trust and discusses how the way that we work out how to trust someone or something has changed since the days before the web.

She goes on to discuss the best ways to earn trust online and how to leverage it, before providing her tips for how to deal with reviews online.

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In today's Internet Marketing Podcast, Andy is joined by Brad Geddes, co-founder at Adalysis to talk about the new Google Ad formats for 2017, expanded text ads.

Brad discusses why Google are making these changes and provides details of the what has changed, including character count, a second headline and how the URL's are displayed. Brad also goes on to talk about the "Campaigns by device type" feature that has been brought back and how this affects upgrades.

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In this week's podcast, Andy is joined by Olly Cooper, CEO at Fuse (the mobile arm of venture builder, Blenheim Chalcot) and Co-Founder and Director at Bijou Commerce, a mobile commerce platform business that revolves around single image browsing or as it's also known, single image swiping.

Olly explains how the massive growth in the use of mobiles within search and the use of mobiles in retail has meant that many brands and retailers need not only a mobile responsive site, but also a great user experience. He talks about how single image swiping can be used by businesses to personalise a users experience and how it can be incorporated by businesses, particularly those in retail and eCommerce.

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In this week's podcast, Andy is joined by Simon Kingsnorth, Global Head of Digital Marketing at Citi Bank, to discuss building a digital strategy for 2017. Simon discusses where technology is headed, the trends that we are seeing and how they might impact our strategies.

Simon also discusses structuring your business for digital and predicts which trend he feels will have the biggest impact in 2017.

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In this week's podcast Andy talks to Alison Battisby, Social Media Speaker, Coach, Blogger and founder of Avocado Social. Alison discusses the first steps to organising your social media, how to manage your social media accounts on the go and how to decide on your content marketing strategy.

She also provides her tips for managing your social media in juts an hour a day, discusses some of the most common mistakes that she sees brands make and provides her view on who is currently doing their social media well.

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Today Andy is joined by Jon Buscall, CEO at Moondog Marketing in Stockholm. Jon discusses how marketing and personas have changed over the last few years and what impact it has had on the industry.

Jon also talks about how essential it is to understand who your brand personas are in order to deliver clear marketing messages. Jon provides insights into how you can start developing your personas, how it is easy to get this wrong and how you can successfully use them in your marketing efforts.

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In today’s episode, Andy is joined by Chris Lee, founder of Silvester & Finch. With 18 years’ experience in tech journalism and PR, Chris shares his insights, tips and advice on how you can identify and evaluate relevant influencers and more importantly, how to pitch, keep a long-term relationship with them and how to evaluate the results.

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In today’s episode, Andy is joined by Bas van den Beld, award winning Digital Marketing consultant, trainer and speaker and founder of State of Digital to discuss matching your content to your audience.

Bas explains why he believes there is simply thinks too much content out there & why this could be a major problem for your audience. He also provides some useful insider tips and advice on how to overcome this issue.

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In today’s episode Andy is joined by Paul Curry, editorial developer at BuzzFeed UK to talk about casting new products onto the market, particularly digital products.

During his conversation with Andy, Paul will be sharing some of his experience around viral web toys and will detail the process of developing them step by step and launch them onto the market.

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In today’s episode Andy is joined by Paddy Moogan, co-founder of Aira who shares some of his experiences and insights around PR & Content strategy. They discuss the convergence between PR, link building and outreach whilst Paddy shares his thoughts on sustainable content and how it fits with digital PR. He also gives tips on how to achieve a good balance between interesting and relevant content.

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In today’s episode of the Internet Marketing Podcast, Andy is joined by Stephen Croome, founder of Firstconversion.com, to talk about his experience in helping start-ups become profitable businesses.

To help you achieve the same success, Stephen shares his 6 step process to lead generation and explains how, through combining content, social and email, you can boost the number of leads generated, contributing to the growth of your business.

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In today´s Internet Marketing Podcast, Andy is joined by Darren Fell, founder of Crunch.co.uk, the UK’s first totally integrated online accountancy service. Darren discusses turning a business from focusing on a single product to multiple products. Plus he provides his insights on modern day trade association for micro businesses.

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In today’s episode Andy is joined by Rob Ashton, founder and CEO at Emphasis to talk about writing great content.

Rob provides advice on how to start writing when you have a blank screen in front of you and takes you through all parts of the process, from the previous research to the motivation you’ll need every day to keep writing.

Additionally, Rob talks about how to measure quality writing, providing tips to improve the quality of your text and your audience’s satisfaction.

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In today’s episode, Andy is joined by Dara Fitzgerald, Analytics Director and co-founder of Measurelab.

Dara provides us with an overview of the Google Analytics 360 Suite and introduces us to its new products and tools. This involves, among others; Optimize 360,Data Studio 360 and Audience Centre 360. Dara also discuss the benefits of the Google Analytics 360 Suite for the industry and what he predicts for the future of the suite.

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How can you compare the technical SEO role to makeup? That’s what Andy and Clayburn Griffin, who talks to us from New York, discuss in this episode. Clayburn says that people use make up to look more attractive and it’s the same for your website using technical SEO to look more attractive to search engines… At some point it stops and there is nothing more that can be done; that’s when you have to use other methods to increase your website’s attractiveness. Using this example, Clayburn gives insider advice and also talks about how to keep a good balance between technical and non-technical SEO in your approach.

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Today’s topic is about integration in digital marketing. Lexi discusses the greatest opportunities in integrating communications and whether the PR industry or the SEO industry would swallow the other up at some point?

Lexi also discusses her contributions to a book called ‘The Internet Of Women’. She introduces us to the subject, provides an insight into the book and talks about some of the experiences she and other women have had working in technology.

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This week Andy is joined by Guy Andefors, co founder of Wildheart Media, to talk about The Curse of Knowledge and how can this have an impact on your website.

Guy talks about the concept of "Curse of Knowledge" and the things you can do to overcome it, listing some of the common mistakes that businesses make. Guy also explains that failing to acknowledge this as an issue could not only affect the content on a website but also the conversations that you have with clients.

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In today’s Podcast, Murat Yatagan, Ex-Search Analyst for Google summarizes, with 5 pillars, the importance of creating high quality content and how to get the most out of it. Murat also shares his tips and advice on publishing content intended for users, rather than for search engines and describes the best way to combine this content approach in alignment with Google’s compliance guidelines.

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In today’s episode Andy is joined by Tori Cushing, Marketing Strategist at Annielytics, to talk about Google Analytics social reports and the insights they can provide.

Tori explains that Google Analytics is a very powerful tool, but that it is useless unless we get campaign tagging right. As such, she shares some of her tips and a clear process to make sure all your campaigns are properly attributed to the right source. She also discusses Social Conversions and clarifies the difference between Assisted and Direct conversions.

Links: 1. Demystifying Social Reports: http://www.annielytics.com/blog/analytics/demystifying-social-reports-google-analytics-video/ 2. Multi-Channel Funnels api: http://www.annielytics.com/blog/analytics/multi-channel-funnels-acquisition-reports-dont-get-along/ 3. Guide to Channel Groupings: http://www.annielytics.com/guides/definitive-guide-to-channel-groupings-google-analytics/ 4. Guide to Campaign Tagging:...

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In todays episode, Andy is joined by Christiaan Solcer, CMO at startpage.com, ixquick.com (a private search engine) in the Netherlands.

Chris talks about how Private Search Engines work and the challenges it gives him as CMO as well as his predictions for the future of search.

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Today we are joined by Peter Abraham & Ben Salmon, who are two out of the three co- founders of Crank.

Extensively discussing the important of customer experience, they give us their unique insights into how they measure customer engagement. Plus, we hear about how the start-up balances their budget, resource and time all whilst keeping customers happy.

As a bonus, you’ll learn their secret on how to ensure your data guys and marketing guys can not only co-exist but flourish and work together more effectively for your business.

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Connect with the Crank team here:

https://twitter.com/peterjabraham?lang=en-gb https://twitter.com/bensalmon?lang=en-gb https://www.linkedin.com/company/wearecrank https://twitter.com/wearecrank

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In today's episode, Andy introduces Neil Cole, who is an award winning stand-up comedian, actor and producer. Neil talks about how and why using social media as a tool to get work, selling tickets, trying out new jokes etc. is so profitable. They also talk about common practice among comedians when it comes to social media promotion as well as the differences between Facebook and Twitter when it comes to self-promotion.

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In this week’s episode, Andy speaks to digital marketing and Business Development professional Simon Swan about the importance of knowing and truly understanding your audience.

Here Simon covers the creation and use of personas and psychographics, and discusses the kinds of tools that can help you build an understanding of your audience, such as Google Analytics, BuzzSumo and Facebook. To top things off, Simon provides a simple 6-step plan for developing an audience profile.

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Today, Andy is joined by James Loomstein, Managing Partner of Rogue Marketing, to talk about the sales funnel and how it fits into the larger marketing picture.

James explains what ‘Micro-Moments of Truth’ are and how to use them to engage with your consumers, understand their intent and improve the conversion rates of your business online. Also, Andy shares some examples of unmissable strategies that use a variety of integrated digital marketing channels.

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In today’s episode, Kelvin Newman introduces Jake Langwith, who talks about his experience buying and selling on one of the world’s largest retail platforms, Amazon.

Jake shares advice on ranking factors for the Amazon Search Engine, such as Descriptions, Titles and Reviews, and also some tips for anyone that wants to get started with Amazon.

If you enjoyed this podcast and want to know more about selling on Amazon, join us at the next Brighton SEO conference to attend the Amazon SEO & Marketing training course.

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In today’s episode Andy is joined by Jon Hibbitt, Technical SEO Analyst, and Scott Colenutt, Product Manager at SiteVisibility to talk about Google Analytics.

Google Analytics is the most widely used web analytics service but even professionals can make mistakes when setting it up. Jon and Scott shed some light on the subject, offering some useful tips to avoid any initial error that could damage the accuracy of your data.

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In today’s episode, Andy is joined by SiteVisibility’s own Product Manager, Scott Colenutt to talk about how the latest and upcoming tools and technology are likely to affect the world of digital marketing.

Some of the new technologies that Scott addresses include Amazon Echo, Google Allo and VR. So if you are a company that likes to be on the cutting edge of digital marketing and want to know how these tools and services could impact or provide opportunities for your business, be sure to tune in to find out.

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This week, Andy is joined by Graham Constantine, chief creator at digital freelance to talk about lifestyle businesses and some of the ideas that new entrepreneurs could use in terms of marketing. If you are following your passion creating you own business, you will find some useful tips about Social Media, Networking and Content Marketing and some of the most common mistakes that lifestyle business people do.

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In today’s episode, Andy is joined by Steve Rayson, Director at BuzzSumo, to talk about how to create content that is more likely to be shared online.

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Andy is joined by Dan Rowels, Kelvin Newman, Jason Woodford and Ciaran Rogers for a 10 year celebration.

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Andy talks with Paps Shaikh, Managing Director and Partner at Eggmobi - a Digital Creative agency, specialising in the creation of Ads that get users attention.

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Andy talks to Miranda Birch about extracting the stories that make your content compelling and draw in new clients.

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Kelvin Newman on executing successful search marketing campaigns

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Today I'm joined by Paul Levy, author, researcher and facilitator. Paul is a senior researcher at the University of Brighton, a facilitator at the Digital and Social Media Leadership Forum and founder of the arts magazine, FringeReview.

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Today Kelvin talks about the upcoming Brighton SEO conference

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Today I'm joined by Elena Terenteva, content strategist at SEMrush.

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Today I'm joined by Michael Gietzen, Managing Director at Identity Group, and Shea Bennett, Head of Digital Marketing at Identity Group

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Today I'm joined by Mike Blom, product owner at Asset Bank.

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Today I'm joined by David Lockie, Founder & Director of Pragmatic.

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Today I'm joined by Andy Halliday who give us some illuminating insights into how we can interpret web server logs.

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Today I'm joined by Erica McGillivray, Senior Community Manager at Moz.

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Today I'm joined by Rob Watson, Head of Digital Marketing at Supplyant.

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Andy is joined by Scott Colenutt, Product Manager at SiteVisibility

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Andy is joined by Scott Colenutt, Product Manager at SiteVisibility

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Andy is joined by Stoney deGeyter author of ‘The Best Damn Web Marketing Checklist, Period!’ and CEO of polepositionmarketing.com

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Today Andy is joined by Gianluca Fiorelli, International Independent SEO consultant, to talk about keyword research

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In today’s episode, Andy is joined by Steve Linney. Steve is the Head of Marketing at Learning People, an eLearning company with a special focus in Digital Marketing and IT. ...

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In our latest episode, Andy speaks with Jeff Goldenberg, head of growth at Borrowell and author of The Growth Hacker’s Guide to the Galaxy. If you want to know some ...

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In today’s episode Andy is joined by Peter Awad, founder and host of Slow Hustle, a podcast focused on entrepreneurs and new projects where he discusses not only successful entrepreneurships ...

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In this episode of Internet Marketing Podcast, Andy speaks with Tomas Vaitulevicius, head of Digital Marketing at JustPark, about large site SEO architecture and how to manage the relationship and ...

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Discover what a THEME strategy is and how to use it to create better and more engaging content! In today’s episode Kelvin considers different options for content based link ...

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Today we talk about content with Jon Earnshaw, co-founder and CTO at Intelligent Positioning. He shares some of his knowledge about what Content Cannibalisation is and how it may affect ...

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In today’s episode Stacey MacNaught, Search Director in Tecmark, will take us through the process of promoting a piece of content. Social promotion, Google Adwords and manual outreach are just ...

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Today we talk about content foundation with Dave Nevogt, co-founder of Hubstaff. He will explain us what content foundation is and the benefits that it brings for a business. Don’t ...

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In this new podcast episode, Kelvin will talk about the basics and fundamentals of link building and outreach. He will explain why link building is important and how links may ...

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In today’s podcast Kelvin Newman goes through the main steps that a website should follow to being properly crawled and indexed by Search Engines. He will be providing tips and ...

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In today’s episode we talk to Aleyda Solis, an independent international SEO consultant based in Spain. She talks about her first days in SEO, how she considered starting a career ...

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In today’s episode Kelvin is joined by Peter Phillpot, Director of SEO in SiteVisibility with 10 years of experience in the industry. They talk about the main mistakes Peter have ...

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In today’s podcast Dominic Gramatte explains how Attribution and Data Management can improve a company’s Digital Marketing strategy. Dominic is the Business Director for Ignition One and he will explain ...

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In today’s podcast Kelvin Newman shares useful knowledge about keyword research. Kelvin delves deep in the search journey by acknowledging the process of understanding what people are looking for and ...

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Today we are joined by Alex Hepworth, who is digital content and PR Manager here at SiteVisibility, she has recently spoken at the Etsy group to pass on blogger outreach ...

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In this podcast Kelvin Newman, who recently did a talk at the Search Boot-camp event in London, talks us through some useful exercise, approaches and ways of thinking when coming ...

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Today Kelvin Newman takes the helm as he is joined by Jon Hibbitt, SEO analyst at SiteVisibility, who talks about the current SEO concerns in the travel industry. Jon has ...

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Today we are joined by Rebecca Jones MD at Objectsource, which is a leading Magento developing agency; Rebecca has been head of director level for many different companies such as ...

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Today we are joined by Dr Dave Chaffey; he is the author and publisher of Smartinsights.com. Dave had been has worked within digital marketing for a number of years, at ...

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In today’s podcast we are joined by Giles Thomas, the founder of Whole Design Studios in Berlin and AcquireCovert.com. Giles has also created an online course for businesses and entrepreneurs ...

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In today’s podcast we are joined by Robert Rose, who is Chief Strategy Officer for the Content Marketing Institute (CMI).Robert started in marketing 25 years ago and was introduced to ...

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Today we are joined by David Fisher, who is the author of ‘Networking in the 21st Century: Why Your Network Sucks and What To Do About It’. The motivation for ...

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In this podcast we talk to Oliver who is the Commercial Director at SiteVisibility. He looks after commercial arrangements with clients and delivers digital growth within their organisations. He talks ...

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In today’s podcast we talk to Elly who is Garrett Popcorn Shop’s Global Digital Marketing and Social Media Director. They use the same recipes today, which Garrett invented in 1949. ...

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Today we are joined by Tara West, Biddable Media Manager at Headstream. We asked Tara what the latest news is with PPC. She tells us there is a shift from ...

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In this podcast we chat to Tom Bailey, Creative Producer at Shy Camera. We asked him about the different ways businesses can use video content for marketing. Tom tells us ...

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Today we talk to David Deering who owns Touch Point Digital Marketing. They offer services from web design to SEO and David personally specialises in structured data markup. What is ...

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In this podcast we talk to Nir about habit formation and consumer psychology. Nir used to be in the gaming and advertising industries, which are built upon engagement and mind ...

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Today we are joined by Jonathan Gabay who has written 14 books, is endorsed by the CIM, was creative group head at Saatchi Saatchi and is a Thunderbirds fan. He ...

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Today we talk to Jon who has been involved in marketing for 20 years. In 2005 Jon started urgentgenius.com and went on to publish the book “Newsjacking”. He tells us ...

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Today we talk to Kelvin who has recently been working with BITC (Business in the Community) on some of the ways you can communicate using digital. If you’re new to ...

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Ed is an entrepreneur who has worked with plenty of innovative businesses including the gaming industry. In this podcast he talks about his transition to entrepreneur and founding Laundrapp. He ...

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In this episode we talk to John who is head of new business and has been with Oban for 2.5 years and Emily, who is head of SEO, international strategy. ...

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In this podcast we talk to Kaspar who has worked in the industry for 9 years and used to be on the search team at Google. In 2013 he joined ...

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Simon Swann has been working in digital for 11 years with start-ups in mostly the sports/retail sectors. He now works in the publishing sector. In this podcast Simon talks about ...

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In today’s episode Andy and Kelvin are discussing the resurgence of podcasts and why they’re suddenly very popular again. This American Life Serial Podcast Tim Ferris Podcast

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Kelvin’s back in the studio with Andy and sharing three tools that are rocking his SEO right about now. The three tools Ask The Public (which is like a supercharged version ...

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In today’s episode Andy interviews Erica McGillivray, she’s Senior Community Manager for Moz and coming over to speak and train at BrightonSEO next week. Erica talks through some of the challenges ...

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In this episode we interview Greg Gifford from AutoRevo all about Local SEO, Greg is one of the trainers at this month’s BrightonSEO. Local SEO works on a different system to normal web-search ...

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Kelvin is back on the show and talking with Andy around this strange situation where SEO, PPC and Content Marketing are getting simpler and more complex at the same time. ...

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In today’s episode Andy speaks to brightonSEO trainer Laura Crimmons Head of PR and Social at Branded3. Laura is delivering the Advanced Link Building and Blogger Outreach Training Course at ...

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If you’re a retailer spending money on PPC at the moment you’re going to love this episode, In the episode Andy interviews Rob from SupplyAnt. This episode explores more about ...

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Andy picks the brains of Dara Fitzgerald of Measurelab all about Enhanced Commerce Tracking through Google Analytics. A really important area of web analytics and measurement that has changed a ...

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In this episode Andy interviews Justin Deaville from Receptional, talks through his experience of recent Google Algo changes and how that’s impacted on the work you need to do to ...

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In today’s episode we talk to Pierre Croft from Decibel Digital and covering one of the key approaches of Information Architecture – Card Sorting. What it is, why it matters ...

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Kelvin Newman takes us through the process of setting up a PPC campaign in Google AdWords step by step

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In today’s episode we talk to Scott Lawson the founder of Trackpal, a marketing reporting and measurement platform. He’s talking us through the hard balancing act between creative and technology. ...

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In today’s episode Andy has a chat with Tristan Bailey about managing leads and contacts more efficiently. Tristan is a Freelance Web Developer and Web Analyst, with over 15 years ...

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In today’s episode we have an interview with Mr Realtime Marketing – Chris Kerns. He is an expert in Analytics & Social Research who works @Spredfast. He wrote the book Trendology ...

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In this first Internet Marketing Podcast of the year, Andy talks to Wendy Kier, Digital Business Mentor from Get Clients Online. They’ll talk about creating fun newsletters, webinars (Web seminars) ...

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In this week’s Internet Marketing Podcast Andy talks to Tim Grice, Director of Search at Branded3, about Content Marketing and how this world has change in the past year. We’ll ...

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In this week’s Internet Marketing Podcast Andy talks to Filip Matous, pessimistic marketer in evergreen reputation, about online marketing these days

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In this week’s Internet Marketing Podcast Andy talks to David Whatley, founder of MiShop Local, about local listing optimization

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In this episode Andy interviews Laurence O’Toole from the SEO software company AnalyticsSEO about the role big data is having

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In this week’s Internet Marketing Podcast Andy talks to Geoff White, technology Journalist for Channel 4 News, about the importance of TV news

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Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, about Google’s introduction of callout extensions for paid search ads

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In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, about trust signals

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In this week’s Internet Marketing Podcast Andy talks to Ben Harris, CEO of Decibel Insight

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In this week’s Internet Marketing Podcast Andy talks to Tom Hickmore, Creative Director of Nice Media, about how to produce professional video content.

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In this week’s Internet Marketing Podcast Andy talks to Gerry White, Technical SEO Director at SiteVisibility about Google’s recent Panda and Penguin updates

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In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about long tail keywords

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In this week’s Internet Marketing Podcast Andy talks to Gerry White, Technical SEO Director at SiteVisibility

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In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about getting the most from your email newsletters

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In this week’s Internet Marketing Podcast Andy talks to Mike Berry, Lecturer at Imperial College Business School, visiting Professor at Hult Business School

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In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility about Google’s recent decision to remove the authorship functionality

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In this week’s Internet Marketing Podcast Andy talks to Jonathan Slobom and David Allmond from Peppered Moth Marketing about developing effective marketing strategies

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In this week’s Internet Marketing Podcast Andy talks to Dave Jackson about all things podcasting

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This week Andy talks to Jono Alderson, Head of Insight at Linkdex, about the contrasting SEO strategies used for large and smaller brands

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In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how to get involved in BrightonSEO

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In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility

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In this week’s Internet Marketing Podcast Andy talks to the professional cartoonist Stu Heinecke about the power of cartoons in marketing

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In this week’s Internet Marketing Podcast Andy talks to Joost de Valk about internationalisation

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In the follow up to last week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, co-founders of MyCoinSolution, about bitcoin

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In part 1 of this week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, the co-founders of MyCoinSolution, about bitcoin.

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In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how digital has changed the buyer’s journey

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In this week’s internet marketing podcast Andy talks to Mark Lewis, Senior Account Manager at Dyn about Domain Name Systems (DNS)

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In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about different content types

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This week Andy talks to Lisa Mandell, Business Director at Quill about content marketing and whether brands are becoming better publishers

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This week Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the recent changes to the Twitter account structure

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In the follow up to last week’s internet marketing podcast on technical SEO, Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about the effective use of content for SEO. Felice starts by talking about metadata – the stuff in the background of each page that tells Google what each page is about. She then goes on to give some advice about how best to optimise content on site, such as the effective use of headlines, tagging your images correctly and incorporating keywords successfully.

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In part one of this week’s internet marketing podcast Andy chats to Felice Ayling, Digital Content Account Director at SiteVisibility, about technical SEO. Felice discusses the fine balance needed between technical and content based SEO techniques, and notes that some clients are more interested in the technical side of things, overlooking the importance of content. She finishes by touching on some basic technical procedures for improving your search ranking.

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In this week’s internet marketing podcast Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the benefits of the recent update

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In this week’s internet marketing podcast Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the benefits and risks of social

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In this week’s internet marketing podcast Andy talks to Jan Vels Jensen, CMO of Trustpilot, about online reviews

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In this week’s internet marketing podcast Andy talks to Dan Fagella who runs a strategic email marketing consultancy called CLVboost

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In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about how to get the absolute maximum revenue from the traffic going through your site, and more specifically on shopping cart abandonment

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In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about the contentious issue of link building

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In this week’s internet marketing podcast Andy talks to Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, about email marketing

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In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Gerry White, Technical Director at SiteVisibility

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This week’s podcast is a brief update about forthcoming changes to the show. Longstanding host and contributor Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, passes the reins onto Felice Ayling, Digital Content Director at SiteVisibility. Kelvin talks about his past and future endeavours, while Felice discusses what she has planned for the show.

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In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Kelvin Newman, Creative Director at SiteVisibility, about what is best for your company when looking to improve your SEO. They go through the various options available for solving an SEO problem, whether that should be done in house, through an agency or freelance. They then go through what constitutes a good SEO agency and give some advice about what you should be looking out for when making your decision.

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In this week’s internet marketing podcast Andy talks to Kelvin Newman, Creative Director at SiteVisibility, and Felice Ayling, Digital Content Director at SiteVisibility

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In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, and the topic for discussion is online reputation and its effect on a brand

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In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility. They discuss Matt Cutts’ recent post on guest blogging and how linking is being used unscrupulously to boost search ranking

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In this week’s internet marketing podcast, Andy talks with Felice Ayling, Digital Content Account Director at SiteVisibility about all things content marketing. To begin, Felice gives us some insights about her background and how she grew into her current role. She discusses some of her most favourite examples of content marketing and gives us some great tips what to do and what not to do in the industry.

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In this week’s internet marketing podcast, Andy talks to Robin Christopherson, Head of Digital Inclusion at AbilityNet, a charity that helps disabled adults and children use computers and the internet by adapting their technology

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In this week’s internet marketing podcast, Andy talks to Alan Palmer, Managing Director of Interactifs UK and author of “Talk Lean: Shorter Meetings

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In this week’s internet marketing podcast, Andy talks to Ahava Leibtag, President and Owner of Aha Media Group

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In this week’s internet marketing podcast Kelvin discusses the north west digital marketing scene with Adrian Rowe, Digital Marketing Consultant and Chairman of Red C. Adrian talks about the growing digital and creative industry in the north and the different events happening to bring marketers together.

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In this week’s internet marketing podcast Andy, talks to Scott Brinker, Co-Founder of Ion Interactive and Blogger for Chief Marketing Technologist. Scott describes how marketing activities changed over the last years and why interaction with technical communities is becoming more and more important in the marketing sector. He also explains the meanings of agile marketing and data driven marketing, as well as their biggest advantages. Finally, he gives some advice for small businesses on how to best leverage the approaches talked about in the podcast.

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In this week’s internet marketing podcast, Kelvin meets up with Adrian Rowe (Chairman at RedCMarketing) to discuss email marketing

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This week on the Internet Marketing Podcast we caught up with Malcolm Fried (Operations Director at Quill Content) as we discussed the future of Content Marketing. Malcolm joined Quill following thirteen years at Bloomberg where he was Head of Europe TV and Digital Video.

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In this week’s internet marketing podcast, Andy talks to Rosie Freshwater, Founder and Managing Director of Leapfrogg

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In this week’s internet marketing podcast, Andy talks to Stephanie Ciccarelli, Chief Marketing Officer and Cofounder of voices.com

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In this week’s internet marketing podcast, we revisit a talk from the September, 2013 edition of BrightonSEO. Geoff White is the Technology Producer for Channel 4 News and gives his insights into how to get a story on the TV news

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In this week’s internet marketing podcast, Michael Whelan, co-founder and CEO of txtNation talks about micro payments

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In this week’s internet marketing podcast, Kelvin talks to Greg Sterling and Dylan Fuller about the upcoming 5th Local Social Summit which happens on the 19th of November, 2013

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In this week’s Podcast, Kelvin talks to Senior Lecturer Asher Rospigliosi, Senior lecturer in e-business and management information system at the University of Brighton

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In this week’s internet marketing podcast, Kelvin gives his advice on how to increase the efficiency and effectiveness of outreach efforts

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In this week’s internet marketing podcast, Kelvin talks about how to do competitor research for content marketing and explains why it is so important to look at what the major players in your industry are doing

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In this week’s internet marketing podcast, Kelvin discusses the fairly short but very important history of search engines and some major concepts behind linkbuidling.

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In this weeks’ internet marketing podcast Kelvin talks about Facebook Graph Search

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In this week’s internet marketing podcast Kelvin discusses the challenges of international performance marketing with Stephen and Sarah from Webgains UK

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In this week’s internet marketing podcast, Kelvin talks with Chris Johnson about performance marketing

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This week’s internet marketing podcast shares a talk from the BrightonSEO conference which took place in April. David Whatley, the founder of MiShop.local Ltd

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In this week’s internet marketing podcast, Kelvin and SiteVisibility’s very own Scott Colenutt talk about guest posting and whether it is doomed or not.

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In this week’s internet marketing podcast we present another talk from BrightonSEO. Dan Patmore, a Search Manager at Argos who looks after everything related to SEO and PPC discusses how to prioritise, drive and survive as a large organisation.

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In this week’s internet marketing podcast, we are presenting a talk from April’s BrightonSEO conference. Aleyda Solis, an International SEO Consultant, talks about the key do’s and don’ts when going international

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In this week’s internet marketing podcast, Kelvin and Natalie Wright talk about all around Google penalties

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This week’s internet marketing podcast is based on a talk from April’s BrightonSEO. Berian Reed from Auto Trader talks about automating SEO on large websites

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In this week’s internet marketing podcast Kelvin caught up with Fiona Robson (RocketSeed) about how you can do e-mail marketing through your signature

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In this week’s episode of the Internet Marketing Podcast, Kelvin talks to digital content marketer Ryan Skinner who works for Velocity Partners, a London based B2B marketing agency. Ryan is account side trying to ensure that his clients get the most out of digital marketing by using a variety of content marketing tactics and techniques.

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In this week’s internet marketing podcast, Gareth Davies (Managing Director of GSINC Limited) interviewed some of the speakers from the 2013 London SES.

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In this week’s Internet Marketing Podcast Kelvin interviewed Natasha Woodford. Kelvin and Natasha recently started their own digital recruitment business called Clockwork Talent

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In this week’s episode of the Internet Marketing Podcast, Kelvin and Andy discuss Google penalties

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In this week’s episode of the Internet Marketing Podcast Kelvin and Andy give us some insights into Graph Search

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In this week’s episode of the Internet Marketing Podcast Kelvin and Andy discuss the upcoming BrightonSEO conference

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In this episode of the Internet Marketing Podcast Kelvin is joined by Kenshoo Client Services Director, Nick Blake.

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In this episode of the Internet Marketing Podcast Kelvin and Andy answer more of your digital marketing questions

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In this week’s episode of the Internet Marketing Podcast Kelvin and Andy address a host of digital marketing questions sent in by listeners from Bangkok to Alabama

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In this weeks episode of the Internet Marketing Podcast Kelvin and Andy delve into the future of SEO

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In this episode of the Internet Marketing Podcast Kelvin and Andy touch on some of those frequently asked SEO questions

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In this episode of the Internet Marketing Podcast Kelvin and Andy present the second and final part to Beginners Email Marketing

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In this episode of the Internet Marketing Podcast Kelvin and Andy revisit Email Marketing

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In this episode of the Internet Marketing Podcast Kelvin interviews Stephen Kerin, managing director at Webgains in the UK

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On this weeks episode of the Internet Marketing Podcast Kelvin and Andy dive into the realm of podcasts and WebTV

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This episode of the Internet Marketing Podcast is a social content marketing tools bonanza! Kelvin and Andy discuss many a tool that will save you oodles of time across various social platforms from Google+ to Pinterest.

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Kelvin and Andy introduced Google+ a little while ago on the Internet Marketing Podcast, this episode sees them revisit Google’s social network with a more thorough eye

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This week’s episode of the Internet Marketing Podcast is the second and final part of “Mind Tricks”. Kelvin and Andy discuss further psychological trends

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This episode of the Internet Marketing Podcast see’s Kelvin try on the boots of Derren Brown

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This week’s episode of the Internet Marketing Podcast gets its interview hat on with Tim Ferriss

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This episode sees Kelvin and Andy discuss Google’s social network, Google+ (with a cheeky discussion about iOS6 at the end too)

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In this episode of the Internet Marketing Podcast Kelvin and Andy discuss the top 5 business books of the year

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In this episode of the Internet Marketing Podcast Kelvin and Andy discuss BrightonSEO

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In this episode of the Internet Marketing Podcast Kelvin and Andy address some questions asked by listeners

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In this episode of the Internet Marketing Podcast Kelvin and Andy reveal 12 useful tools to help you with your content marketing

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As you’re about to discover in the last of our “beginner-themed” podcasts the facts surrounding mobile internet use are truly staggering

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In this episode of the Internet Marketing Podcast, Kelvin and Andy discuss the psychology behind increasing conversions on your site

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In this episode Kelvin and Andy discuss the importance of content marketing by looking into the past to inform the present. With an in depth exploration of the THEME acronym used at SiteVisibility and a few pro tips, what to do with your content should become a little clearer.

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In this episode of the internet marketing podcast Kelvin talks to Chad Wittman about Facebook and their EdgeRank algorithm

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If there’s one core philosophy we have here at SiteVisibility it’s that we try to “think beyond the click” meaning we don’t just want traffic – we want traffic that converts. It’s a sad fact that no matter high the response rate of your site a number of hot prospects will get distracted and leave your site empty-handed.

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While SEO can take time to really see significant visitor numbers, pay per click (PPC) advertising can result in far more rapid traffic generation. In this episode of the internet marketing podcast Kelvin and Andy continue their “beginners” theme and provide a solid grounding in how to get started with PPC advertising.

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Following on from the last podcast Kelvin and Andy complete our beginners guide to SEO by looking at offsite factors that can control how your site ranks in the search engines.

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In this episode of the internet marketing podcast Kelvin and Andy get back to basics with a beginners guide to onsite SEO

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In this episode of the internet marketing podcast Kelvin talks to Joel Harrison about digital marketing trends in the b2b world

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This episode of the Internet Marketing Podcast is particular timely, since we’ve recently launched our own in-depth Analytics and Insights service and have written this blog post about passing the Google Analytics IQ Exam. Kelvin is interviewing Eric Fettman who is sharing insight on how to practice for the test, different areas in which to specialise, and the major topics you’ll need to be familiar with in order to become a certified expert in Google Analytics. You can visit his site to hone your skills!

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We’ve done a lot of talking recently about how important the new Google+ Local layout is for your business, and in this episode of the Internet Marketing Podcast, Kelvin is interviewing an expert in Local SEO, David Mihm. You might know David from his blog or the annual project, Local Search Ranking Factors, which identifies the most important factors in ranking for your regional or local keywords.

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In this episode of the Internet Marketing Podcast, Kelvin is interviewing Stephen Waddington, author of “Brand Anarchy: Managing Corporate Reputation”.

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In this episode of the Internet Marketing Podcast, Kelvin is interviewing Rob Walling, author of “A Developer’s Guide to Launching a Startup” and co-host of the podcast “Startups for the Rest of Us“. They’re discussing the benefits of purchasing an existing business, or starting your own, how to free up some time and the ways to hire a virtual assistant, and Rob’s popular keyword tool HitTail, plus more.

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In this Q&A episode of the podcast, Kelvin and Andy are discussing how to influence what appears as a sub category in the SERP results; how to use your relationship with your clients (or agency) to create the most effective social media or search campaign; the benefits of linking your website on LinkedIn; and what happens when Google Adwords returns no results.

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With the Queen’s recent Diamond Jubilee celebrations and the Olympics just around the corner, there are a number of unique opportunities to reach out to your audience to take advantage of. So, how does this affect your digital strategy?

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In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing a number of insights you can learn from Google Analytics and how to action them. Among others, they’re discussing questions you should ask yourself, like “What pages do I need to improve and why?”; “Which mobile devices is my site broken on?”; “What blog post should I write next?”; “Should I build an Apple or Android App?”; and “Which cities should I target?”.

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In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through the key message which came through during BrightonSEO

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In this episode of the Internet Marketing Podcast, Kelvin is talking with Bas van den Beld about the do’s and don’ts of international search. They’re going through the importance of remembering the differences between the search engines operating in different countries, as well as how the different markets within Europe require different strategies.

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In this episode of the Internet Marketing Podcast, Kelvin and Andy are talking about the recent update in Google’s algorithm, which as been dubbed Penguin. Google have said they’re trying to pick up on over optimisation, keyword stuffing, black-hat tactics, and use of strategies which are against their guidelines.

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In this special episode of the Internet Marketing Podcast, Kelvin is interviewing Nichola Stott of the Media Flow

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In this episode of the Internet Marketing Podast, Kelvin is interviewing Chris Lee, MD of Planet Content and a specialist in Online PR

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In this episode of the Internet Marketing Podcast, Kelvin is interviewing Paul Skelton from Internet Retailing Expo

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In this episode of the Internet Marketing Podcast, Kelvin interviewed Danny Sullivan, the editor-in-chief of Search Engine Land and the organiser of events like the Search Marketing Expo. They were talking about the many changes in the world of Search over the past few months, Google+ and Search Plus Your World and other changes at Google, the future of search engines, and privacy policies among other things.

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In this episode of the Internet Marketing Podcast, Kelvin is interviewing Dara Fitzgerald, Head of Insight at Fresh Egg

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In this episode of the Internet Marketing Podcast, Kelvin’s interviewing James Carson of Bauer Media

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In this episode of the Internet Marketing Podcast, Brian Whalley from Hubspot joins Kelvin for a talk about what Inbound Marketing is and why it’s important for your business. They’re discussing how to incorporate a variety of aspects of inbound marketing into your current digital strategy, including what kinds of content you should give away, and how to generate leads.

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In this episode of the Internet Marketing Podcast, Kelvin is interviewing Guy Hanson from Return Path

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In this Episode of the Internet Marketing Podcast, Kelvin and Andy are discussing which tools, sites and apps are the best to use when you are organising an event and want to incorporate social media

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In this very special episode of the Internet Marketing Podcast, Kelvin’s making an important announcement about a fantastic competition for listeners of the podcast

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Kelvin and Andy are taking you through how to start marketing your business on LinkedIn

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In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the best ways for a business to use Facebook

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In this episode of the Internet Marketing Podcast, Kelvin gives you a crash course on some of the most common questions people have about using Twitter

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In this special episode of the Internet Marketing Podcast, Kelvin is joined by SiteVisibility’s Digital Insights Manager Graeme Benstead-Hume and Lee Hayhurst, Travel Weekly Group head of News and Travolution Editor to discuss International SEO

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In this episode of the Internet Marketing Podcast, Kelvin and Andy provide tips on choosing the most suitable SEO platform tool, details to factor in when promoting one’s website and the specifications one should look out for when transiting between WordPress templates

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In this episode of the Internet Marketing Podcast, Kelvin and Andy respond to queries related to most reputable search terms, hyphens in domain names and Exact Match Domains (EMD)

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In this episode of the Internet Marketing Podcast, Kelvin and Andy are continuing to answer your questions

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In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through a few of your questions

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In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing 3 big changes that have been made by Google

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In this episode of the Internet Marketing Podcast, Kelvin is speaking with Jim Sterne, author of “Social Media Metrics: How to Measure and Optimize Your Marketing Investment”

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In this weeks episode of the Internet Marketing Podcast, Kelvin is speaking to Jake Langwith, an expert in recruitment within the online marketing sector

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In this episode of the Internet Marketing Podcast, Kelvin is speaking to yet another of the keynote speakers at this years Conversion Conference in London, Rory Sutherland.

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As you may have seen in previous blog posts, the Internet Marketing Podcast is a media partner at this year’s conversion conference

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n this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing better ways of conducting backlink analysis

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In this episode of the Internet Marketing Podcast, Kelvin and Andy are taking you through some of the cognitive biases that all digital marketers should be aware of when making decisions about and designing strategy for campaigns

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As you might have seen, the Internet Marketing Podcast is a media partner at this year’s conversion conference. In this special episode of the Internet Marketing Podcast, Kelvin will be interviewing Bryan Eisenberg, a keynote speaker at this year’s Conversion Conference

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As you may know, Kelvin’s been very busy this year travelling the globe and the country delivering a variety of talks to a variety of conference audiences. In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the benefits of increasing the number of speaking opportunities you or your company deliver, and how to go about pitching your ideas in the most efficient way

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This week, Kelvin and Andy are discussing the latest News and Tools

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This week’s episode of the Internet Marketing Podcast has been borrowed from a BrightonSEO presentation

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In this episode of the podcast, we’re listening to Jonathan Stewart’s presentation from #BrightonSEO

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In this episode of the Podcast, Kelvin is sharing his predictions for the future of Internet Marketing

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In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the latest in tools and hacks for better keyword research, or, what can also be called the power of spreadsheets

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In this episode of the Internet Marketing Podcast, Kelvin and Andy are explaining how you can access the archive of content previously only available to Premium Podcast Subscribers

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In this episode of the podcast Andy and Kelvin are revisiting Google +. Kelvin explains how he believes that Google + may already be providing as good ranking data as Twitter and Facebook

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In this episode of the Podcast, Kelvin and Andy are talking about the phenomena in Psychology that is the False Consensus Effect and how it can lead to bad Business decisions

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In this episode of the Podcast, Kelvin and Andy are discussing Edgerank, an algorithm used by Facebook in order to decide what information appears on your news feed. Kelvin explains the three aspects of the Edgerank algorithm, affinity, weight and time decay and their importance in helping you get your content onto people’s news feeds

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In this episode Kelvin and Andy are talking about BrightonSEO an upcoming event held at Corn Exchange in Brighton on the 9th September 2011. BrightonSEO has developed significantly over the past few years and this one is due to be the biggest yet. Kelvin talks us through some of the sessions that will be held at the event and also explains how you can win tickets

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In this Question and Answer session, Kelvin and Andy are discussing the best ways to decide to you sub-domains, sub-folders, or domains for one company’s international sites; how to make a new employee’s first week in SEO the most beneficial it can be; which WordPress forums to use when trying to share information between the main site and a forum; and how to best promote the chance to win something, whether through an email list or through the Pay with a Tweet system

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This episode of the Internet Marketing Podcast is a discussion of three of Kelvin’s favourite link-building tools of the moment

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In this episode of the Podcast, Kelvin and Andy are discussing Google’s newest release, Google+

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This episode of the Internet Marketing Podcast is an interview with Daryl Willcox, the founder of Daryl Willcox Publishing, which provides Journalists and PR Professionals with databases, resources, and directories

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In this episode of the Internet Marketing Podcast, Kelvin and Andy are answering some questions we’ve gotten recently from listeners

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In this episode of the Internet Marketing Podcast, Kelvin is talking about Raven Tools with two of the people who know it best: Taylor Pratt, VP of Product Marketing and Jon Henshaw, Co-Founder and Director of Product Innovation

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In this episode of the Internet Marketing Podcast, Kelvin and Andy are taking a second round of questions and offering their answers to listeners wondering about a simple way to determine page rank for a few keywords and phrases, whether or not the placement of a capture form will alienate prospective sign-ups, and how to use parked domains

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This week, we’ve got three questions and three answers. Kelvin and Andy are discussing the best way to organise helpful information online, why Kelvin’s book has gone from one website to another, and which programmes are the best for hosting membership podcasts

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In this episode of the podcast, Guy Cookson talks about Respond, which is a recently developed way to advertise online

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In this episode of the podcast, Kelvin is talking about various elements of a successful SEO strategy for classified websites, including how to prioritise keywords, how to measure the success of those keywords, ways to use expired listings to your advantage, as well as duplication of content among other things

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In this Internet Marketing Podcast Question and Answer Session, Kelvin and Andy are talking about managing tasks, how to optimise content that is behind pay walls, and how to use photos for one way links

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One of the presentations given at the BrightonSEO conference was about the changes the Advertising Standards Authority has made to the Committee of Advertising Practice codes. Graeme Benstead-Hume and Jo Morley take us through how these changes, which came into effect on 1st March, 2011, will affect digital marketers

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In this episode of the Internet Marketing Podcast, Kelvin and Andy talk about the main topic of discussion at the BrightonSEO event that happened on 1st April. They discuss the underlying theme of the day, which was the need for SEO to mature as a field, as well as some other insights like the importance of learning outside the discipline

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In this episode of the Internet Marketing Podcast, Kelvin is joined by Paul Dunay the author of “Facebook Marketing for Dummies”

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In this episode of the Internet Marketing Podcast, we have Kelvin’s interview with LinkedIn marketing strategist Jan Vermeiren

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In this episode Kelvin and his guest Chris Lee are taking you through all the ins and outs of SlideShare

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In this episode of the Internet Marketing Podcast, Kelvin shares his interview with John Jantsch

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In this episode, we’re finishing up with the latest News and Tools. Today’s topics are two Facebook updates including changes in the Like and Share options as well as their modifications to the Connect plug-in and Loopt, which is launching at SXSW

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In this installment of the Internet Marketing Podcast, we have the first part of a two part installment of News and Tools

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In this episode of the Podcast, we have Kelvin’s interview with David Meerman Scott

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In this episode of the Internet Marketing Podcast, we’re talking about the latest Google update, which is known as the Farmer update to those of us outside of Google thanks to Danny Sullivan of Search Engine Land. The folk at Google call it the Panda update

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In today’s podcast we finish up our question and answer session. We’re talking about bringing your site live before it’s ready and SEO for the first few months of a website; discussing article submission websites; and talking about the effects of HTML 5 on internet marketers

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Today’s episode is the first of two Question and Answer sessions

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In today’s episode we share some interesting news from the world of digital marketing including Google & Bings Lover’s Tiff, Twitter records broken with the Superbowl, Nokia and Microsoft getting it on and the next BrightonSEO

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There’s no avoiding it Lisa Gansky is someone who knows what she’s talking about when it comes to digital business

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Last year Graeme was lucky enough to attend the UTalk Marketing Summit, which was by all accounts an amazing event covering a huge varietyof topics. In this episode Graeme shares a few of those insights that will help you and your business

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In a jam packed episode we answer a bunch of audience questions including the hugely common issue of duplication and the problems that causes in Google

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If you follow me on Twitter there’s a good chance you may well have seen me tweeting this week about my free ebook on link building titled ‘Becoming a Clockwork Pirate‘ It takes you through dozens of different practical ways to build the kinds of links to your website that Google and the other search engines love

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I can’t believe we’re here but this is episode 100 of Internet Marketing. And how are we going to celebrate our best bits

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Kelvin’s not quite Donald Trump or even Lord Sugar, but like those two chaps he’s on the look out for an apprentice

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In a Question and Answer session Kelvin Newman & Graeme Benstead Hume answer a series of questions from listeners covering blogger outreach, Google Vince Update, Usage data influence in search results, death of ranking reports & can internet marketing make the web a better place?

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In today’s news and tools epsiode we cover – Blekko an interesting new search engine

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In today’s episode we cover off how Movember is such a great cause and how clever they’ve been with their internet marketing

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In today’s episode we interviewed one of the most prolific and respected writers on Internet Marketing Susan Gunelius

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When we turn over to the audience to answer their questions makes for my favourite podcast episodes, like this one

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Today me and Andy got out our crystal balls and looked into what we thought the future of Podcasting would be

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If you enjoyed our interview with Tim Ferris of the 4 Hour Work Week, you’ll love our interview this week with John Williams

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This week’s episode we’re talking about some big news and changes at Google, cause they’ve been very busy chaps over the last couple of weeks

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In today’s show we carry on our usual trick and hand over the show to you and answer more of your questions

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You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes

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In this episode of the Internet Marketing Podcast, we interviewed Antony Mayfield the author of the hugely useful Me and My Web Shadow

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It’s a news and tools episode of the podcast covering a variety of topics like Twitter, death of social voting sites and us spotting Google Instant before it was even announced!

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It’s that time of the month again when we throw over to the podcast audience for their questions

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Tying into next week on the Premium Podcast’s analytics week we’ve got the latest braindump on Kelvin’s Favoruite Google Analytics Reports

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In today’s podcast episode we were lucky enough to sit down with Chris Treadaway the Author of Facebook Marketing an Hour a Day

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In today’s episode Kelvin shares how small affiliate marketers can out-perform huge SEO teams working for merchants

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In today’s podcast episode because we’ve recieved so many questions from our listeners we’ve switched the schedule and included a second q&a session

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Today’s episode is in two chunks, a behind a scenes look at the premium service

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In the first of two question and answers episodes this month we answer a variety of questions covering a variety of different topics

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News & Tools Special we cover a variety of pieces of news and tools including us announcing the new affiliate scheme for the premium

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A question and answer session with some great questions from the listeners on a variety of topics including Facebook Marketing

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You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes Show Notes to Follow As always

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In today’s episode we’ve got an interview with Micala Wilkins, a virtual assistant who has promoted herself using Twitter and provide ghost tweeting services

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In this week’s episode of the podcast we talk about the 5 ways the iPhone 4 has the potential to change internet marketing

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In our latest episode of the podcast we take yet more questions from the listeners to the show

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One of the area’s we knew we wanted to cover when we launched the premium content from the Internet Marketing Podcast was Google Local

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Following our launch of the premium service last week, we’ve got an interview with Clare Evans a Time Management expert

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Well, we’ve been trailing it for several weeks, I can now formally announce the new premium content membership community from the team behind the…

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In this weeks episode we take more questions from the listeners How do you record the podcast?

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This week I was lucky enough to deliver a talk at SMX Advanced London talking about how to get trusted links

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In this weeks show we do another quick run down of a few of our favourite new tools to help your internet marketing efforts

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There is one name in the world of Usability that gets name checked more than any other, Jakon Nielsen

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In this week’s episode of Internet Marketing have a Q&A session where we answer the questions of our listeners covering topics including monetisation

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In this week’s episode of Internet Marketing have a special how-to episode on making your WordPress and Joomla more secure

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In this week’s episode of Internet Marketing we interviewed Amy Fetzer, Author, Journalist and expert on sustainability about how you can go green

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In this weeks show Kelvin Newman, Andy White & Daniel Rowles sat down to discuss the latest internet marketing news and tools

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We sat down and spoke to Cliff Ravenscraft, one of the web’s leading authorities on podcasting, to ask him a few questions about podcasting

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In this week’s podcast we answered questions from the listeners to the show

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It’s that time of the week again! This week’s episode of the Internet Marketing Podcast features an interview from Andy White with the two …

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It’s here, the first of our new weekly episodes of the podcast

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In this podcast we cover a variety of questions from our listeners and interviewed Alicia Navarro one of the founders of SkimLinks

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It’s not everyday of the week you get to interview a marketing legend

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In our latest episode we run down our twelve favourite Internet Marketing Tools of 2009 plus and Interview with screencasting expert Ian Ozsvald

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Listen Here In episode 55 of the Internet Marketing Podcast we cover Rupert Murdoch in negotiations with MSN to block Google from indexing

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This month Andy White, Daniel Rowles, Kelvin Newman and Helen Tredell turned the podcast over to our listeners and answered all their questions

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In today’s show Kelvin talks to Steve Waddington of Speed Communications about online PR

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In today’s show, Helen Trendell talks Neil Crofts about how to find and communicate the essence of your business online

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In this month’s podcast we were lucky enough to have the pleasure of interviewing one of the world’s most respected web analytics gurus Avinash

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Well it’s finally here the our 50th edition which we’re all really chuffed about, in todays 50th show

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Hello all, Andy White here with possibly our shortest ever episode of Internet Marketing

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The latest podcast is now live on iTunes. We were lucky enough at SMX London to sit down and interview three of the standout …

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The latest podcast is live In a paper-and-ink-orientated conversation today, Andy White, Helen Trendell and I talk about our favourite Internet Marketing books

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In another enthusiastic round table chat today myself, Daniel Rowles and Andy White talk about Twitter the conversations encountered on the seminar circuits

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In a lively round table session today I talk to Daniel Rowles and Kelvin Newman about web analytics – or should I say the …

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In today’s episode, Daniel Rowles has a round table discussion with his senoir SEO team about trends they have seen in SEO in recent …

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In a late pre-Christmas show, Dan and I explore the world of Content Management Systems and in particular WordPress, Joomla and Drupal.

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In today’s show Daniel Rowles and I discuss how companies can utilise digital marketing effectively during the recession

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Google Analytics has grown into a handsome beast since we last looked at it – with some nice new features

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We have a feast of Google goodies in episode 41, plus some juicy strategies for implementing your Internet Marketing in these uncertain times

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In episode 40 we examine the best ways to use email in your Internet Marketing arsenal, everything from selecting the right subject line to …

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In episode 39 we take another look at writing for the web including how people read on the web, the proper use of links, …

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In episode 38 we cover PHP dynamic text replacement with Daniel and talk to Jason Woodford, Chief Executive of AI Digital, about Corporate Social …

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In episode 37 we cover part 2 of our Search Engine Optimisation mini series, specifically, off page optimisation

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In episode 36 we go back to the important topic of SEO, or Search Engine Optimisation and specifically, on page optimisation.

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In today’s show, we’ll be covering Conversion Marketing, how to get visitors to your site to take appropriate action and we’ll be talking to …

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In today’s show, we’ll be covering the psychology of SEO, how to consider the human brain factor when designing your SEO strategy and we’ll …

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We’ll be covering the online life of brands, how to keep your eye on the online brand message and we’ll be talking to a …

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What the new generation Zune means to podcasters. Amazon’s brings out it’s new Kindle ebook reader

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1.6% of Facebook goes to Microsoft for USD 240,000,000 – are we seeing another dot com boom?

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Dan and I discuss Online Brands and some things to look out for with context sensitive advertising

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Dan and Andy discuss Googles pay per click ban on online gambling. I talk with Darren Fell of Pure about email marketing with particular …

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Daniel talks about SIPA (Specialist Information Publishers Association) and can a niche become too narrow to be effective

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I talk to Daniel about Website optimiser – a great tool for testing marketing changes on your website.

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After an embarrassingly long hiatus of nearly 6 weeks, we are back! After apologising profusely, Daniel and I discuss online PR and we address …

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Google offers its new checkout service and I talk to Neil Cole about using Myspace to extend your network.

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Daniel talks about how web spiders operate and a couple of things we all need to be aware of and I talk to David …

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For those of us still at odds with Web 2.0, Daniel puts us at ease. I interview Wiggly Wigglers creator Heather Gorringe about her …

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Fresh from the Corporate Podcast Summit in London (OK – well it was a week ago), Andy is debriefed by Daniel

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In this episode – new law on online Business Reviews – the low down on Social Media Optimisation

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In this episode – Google Maps take on a role in organic search – Google includes Business Reviews in page rank – Email List …

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In todays episode we hear how Youtube is sharing revenue and how Web 2.0 can help with your online marketing

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After attending the Fat Boy Slim concert yesterday, Daniel Rowles comes back down to earth and covers the technology behind web pages and how …

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This week Andy and Daniel give on overview of the options and pit falls of selling online. Covering shopping carts, credit card processing and …

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Online advertising is the most widely formed use of marketing on the web which generates millions of pounds/dollars of revenue every week

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Jeremy talks with Andy about some of the more advance and less used features of Google’s Pay Per Click campaign management system, Adwords

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Daniel Rowles talks with Andy about the effects and uses of community sites, and what this means in practice online

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Andy talks to Richard Middleton about the role of e-learning in internet marketing

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This week we will be delving into the topic of Accessibility. Being a legal issue Website owners need to be making sure their site …

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Today Andy and Daniel cover your Internet Marketing Strategy

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In this episode, Daniel and Andy examine the role of podcasting in your Internet Marketing strategy

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In this episode we will be discussing Affiliate Marketing. Its a topic that is causing a lot of buzz due to its revenue generating …

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This week we take at look at the subject of Pay Per Click. PPC can be an excellent means of getting targeted traffic to …

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In this episode we take a look at analytics. What it is. Why its important

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Email marketing offers a cost effective and targeted way of reaching existing and potential new customers

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In this episode you will hear advice and tips on building your own New Media business as I talk with Jason Woodford

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Silly old me. I forgot to mention last week that the guys would be away this week. So just a quick apology and comment …

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This episode includes an introduction and practical tips on web site usability

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It’s all about getting more of the right people to visit your website

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A series of tips and practical advice on how to get the best from Internet Marketing. Hosted by Andy White, alongside Daniel Rowles and …

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The SiteVisibility Internet Marketing Podcast: Recent Episodes

Internet Marketing Podcast – SiteVisibility