Decision Back: Recent Episodes
Lanny Roytburg
As the name suggests, Decision Back is a podcast about, you guessed it - Decisions! More specifically, how do you make better decisions in business and in life, by thinking about decisions you make more thoughtfully and strategically. We will be bringing together thought leaders in the space of decision science, those making critical decisions in the public and private sector and entrepreneurs building solutions to improve decision making.
In today's episode of Decision-Back, I sat down with Kalindi Mehta, Vice President of Foresight and Predictive analytics at the Estee Lauder Companies. We had a broad discussion on why foresight driven decision making is important for both near and long term success of organizations and how leading companies scale foresight. Kalindi shines a light on her recipe for successful foresight initiatives, bringing together human empathy + data, to bring a future lens to innovation, media planning, building brands and creating new go-to-market strategies.
In this episode of the Decision-Back podcast, I sat down with Sarb Dhanjal. Sarb heads up the Consumer Insights, Business Analytics and Consumer Advocacy functions at Blue Diamond Growers. Sarb is a veteran of the Consumer Goods industry having worked at companies like Procter & Gamble, S.C. Johnson and others prior to building out critical "Decision-enablement" functions at Blue Diamond Growers. We discussed how Technology and Talent must come together to support organizations in making faster, better decisions using a decision-oriented approach.
In this episode of the Decision Back Podcast, I sat down with Andy Walter. Andy spent 26 years at Procter & Gamble, serving as Senior Vice President of IT and Global Shared Service, CIO of Western Europe, Vice President of Digital Marketing & E-Commerce, among other positions. After retiring in 2016, Andy went on to pursue his "plural career", founding AJW advisory, serving as a strategic advisor and board director to large enterprises and startups alike, including EPAM systems, Fractal Analytics and of course, Clearbox Decisions. We had a great conversation on how IT functions are evolving to be more strategic to their organizations and how Andy discovered his plural career. Andy has recently published a book called "Waiting is not an action", in which Andy reflects on lessons from his career and how others can pursue more fulfilling, more dynamic careers. "Waiting is not an action" can be purchased on Amazon and all proceeds go to the Ovarian Cancer Alliance.
In this weeks episode of the Decision Back podcast, Lanny sits down with Jim Lecinski to discuss how companies can implement Artificial intelligence for better marketing decisions. Jim is a associate professor of marketing at the Kellogg School of Management at Northwestern University.
Prior to coming to Kellogg, Jim spent three decades in the marketing industry, most recently twelve years at Google, where he was Vice President of Customer Solutions for the Americas.
His seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” (pronounced: "Zhee MAHT”) was published in 2011, and has been read by over 300,000 marketers worldwide and was featured in the New York Times, Advertising Age and Forbes.
His newest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing” was published by Stanford University Press in Spring 2021.
In today's episode of the Decision Back podcast, I interviewed Johan Aurik. We had a broad discussion covering topics of digital transformation, how organizations must adapt and how leading consultancies are shifting their offerings to better advise clients in a faster evolving, more complex business environment.
Johan is the Chairman Emeritus of global management consultancy Kearney, Co-Author of The Future of Strategy (McGraw-Hill, 2015) and Rebuilding the Corporate Genome (John Wiley & Sons, 2002). Johan is widely quoted in global media and business journals including Harvard Business Review, Forbes, Financial Times and The Washington Post. Johan also serves on the board of Directors of Clearbox Decisions, our podcast sponsor.
To learn more about how companies can unlock growth in a digital world, read our perspective here and visit www.Cloverpop.com
In our debut episode of the Decision-Back podcast, Lanny Roytburg sits down with Erik Larson, Co-Founder & Chief Product Officer at Cloverpop. We talk about research that Erik conducted on what impact diversity and inclusion has on the quality of decision making. Inclusive decision making activates diversity to improve innovation, engagement, and results across the enterprise. It gives companies the opportunity to make quantum leaps ahead of their competition. And it drives meaningful change in months, not years, by focusing first on people who are already employed by organizations, using efficient processes combined with transparent metrics to do this systematically and at scale. You can find the research in the Hacking Diversity With Inclusive Decision Making white-paper, which can be downloaded at https://www.cloverpop.com/hacking-diversity-with-inclusive-decision-making-white-paper.