Global Gurus: Recent Episodes
Philip Auerbach
Guests from all kinds of ventures -- large and small companies, nonprofits, consultants and others – showcase their careers, experiences, cultural challenges, what’s worked and what hasn’t – as they enter new global markets.
Paul Hutchinson, the primary investor and executive producer of the film Sound of Freedom which is a composite of various true stories, played a critical role in the rescue of over 120 victims in Colombia from child trafficking organizations.
That event inspired him to start the Child Liberation Foundation, an organization actively involved in the fight against child trafficking, a form of modern slavery which engulfs over 10 million children worldwide…. including in hundreds of US communities large and small. Paul has led or held a critical role in over 70 undercover rescue missions in 15 countries, and has contributed to or been directly involved in the rescue of over 5,000 children.
Paul started his career as the co-founder of Bridge Investment Group Partners, a US real estate firm which now has over $48 billion in assets under management and is publicly traded on the New York Stock Exchange as BRDG. His interview also describes how Bridge attracted international investors and addressed their primary concerns.
Highlights:
{04:52} How to start a business and attract international investors.
{14:58} The Child Liberation Fund
{17:55} Stories of children rescued.
{25:54} How to get the skills needed to rescue children from a trafficking network.
{31:39} Rehabilitating children after they are rescued.
{42:19} Threats against your life when you are fighting sex trafficking.
Paul Hutchinson bio:
Paul Hutchinson is the primary investor and Executive Producer of the film “Sound of Freedom'' starring Jim Caviezel, Mira Sorvino, Manny Perez, and Bill Camp. The film highlights the story of a former homeland security agent and the rescue of over 120 victims in Colombia from a child trafficking organization – one of the largest child rescues in history. Paul himself held a pivotal role in the rescue and, in the movie, his part is played by the well-known Mexican actor and producer Eduardo Verástegui. In the years after that mission, Paul founded the Child Liberation Foundation, an organization actively involved in the fight against child trafficking, and has led or held a critical role in over 70 undercover rescue missions in 15 countries. In total, Paul has contributed to or been directly involved in rescuing over 5,000 children.
Connect with Paul:
Website: https://liberating-humanity.com
LinkedIn: https://www.linkedin.com/in/paulhutch
Sound of Freedom Movie: https://www.angel.com/watch/sound-of-freedom
Operation Toussaint Movie: https://www.youtube.com/watch?v=7q8dYM90PJA
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business Intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking … and make healthy life choices: www.DanSingPancakes.com
WorldUpstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-program
Mastering Cultural Differences. Help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com
The Global Academy. Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy
To register for Global Academy:
https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true
*For Global Gurus listeners only, enter coupon code GG50 for $50 off the course registration.
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
Paul Hutchinson, the primary investor and executive producer of the film Sound of Freedom which is a composite of various true stories, played a critical role in the rescue of over 120 victims in Colombia from child trafficking organizations.
That event inspired him to start the Child Liberation Foundation, an organization actively involved in the fight against child trafficking, a form of modern slavery which engulfs over 10 million children worldwide…. including in hundreds of US communities large and small. Paul has led or held a critical role in over 70 undercover rescue missions in 15 countries, and has contributed to or been directly involved in the rescue of over 5,000 children.
Paul started his career as the co-founder of Bridge Investment Group Partners, a US real estate firm which now has over $48 billion in assets under management and is publicly traded on the New York Stock Exchange as BRDG. His interview also describes how Bridge attracted international investors and addressed their primary concerns.
{You can hear the full episode on Friday August 25th}
Richardo Franco Romo, Global Commercial Director of PRODENSA, explains the many advantages of setting up operations in Mexico, a significant investment destination for US and foreign companies due to its strong economy, stable macroeconomic factors and vastly improved infrastructure. In 2023, Mexican exports were $500 billion with 86% coming to the US.
Ricardo also shares the many special bonuses that employees receive; issues of corporate governance and taxation; and various HR laws for vacations, maternity/paternity leave, healthcare, among others. As a largely top-down, paternalistic work environment, the family plays a key role in employee retention programs (such as grocery coupons) and bonuses paid for punctuality and transportation.
Culturally, the concept of time (“Ahorita”) has multiple meanings and East Asian manufacturers, especially Koreans, face particular challenges. Nevertheless, the workforce is extremely productive; technical talent is abundant and growing; the threats of bribery and extortion are real but less than 2% of GDP; and salaries/wages remain far lower than in Europe, the US or Canada.
Highlights:
{01:57} The benefits for companies to set up operations in Mexico
{08:21} Maquiladora factories in Mexico
{14:38} Mexican laws foreign investors need to be aware of
{21:48} Cultural issues in Mexico
{30:26} Top-down cultures in Mexico
{31:55} The most difficult countries PRODENSA counsels
{42:35} The fear of bribery, extortion, kidnapping, etc. in Mexico
Ricard Franco bio:
Ricardo Franco is the Global Commercial Director of Grupo PRODENSA, a firm that has helped with the start-up or expansion of over 1000 projects in Mexico and operates in 25 countries. PRODENSA’s services involve establishing inbound manufacturing operations, handling HR and taxes, regulatory compliance, job hiring, and many other functions.
Ricardo holds a degree in Global Business from the University of Monterrey in Mexico. He brings over ten years of experience in business development and attraction of foreign investment. Ricardo specializes in strategic planning for the growth and establishment of manufacturing and service companies in North America. He is a global speaker, addressing topics such as foreign investment, new business creation, talent attraction, and global mobility.
Connect with Ricardo:
Website: https://www.prodensa.com
LinkedIn: www.linkedin.com/in/ricardofrancoromo
Instagram: IG: @rfranco93
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business Intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking … and make healthy life choices: www.DanSingPancakes.com
WorldUpstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-program
Mastering Cultural Differences. Help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com
The Global Academy. Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy
To register for Global Academy:
https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true
*For Global Gurus listeners only, enter coupon code GG50 for $50 off the course registration.
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
Richardo Franco Romo, Global Commercial Director of PRODENSA, explains the many advantages of setting up operations in Mexico, a significant investment destination for US and foreign companies due to its strong economy, stable macroeconomic factors and vastly improved infrastructure. In 2023, Mexican exports were $500 billion with 86% coming to the US.
Ricardo also shares the many special bonuses that employees receive; issues of corporate governance and taxation; and various HR laws for vacations, maternity/paternity leave, healthcare, among others. As a largely top-down, paternalistic work environment, the family plays a key role in employee retention programs (such as grocery coupons) and bonuses paid for punctuality and transportation.
Culturally, the concept of time (“Ahorita”) has multiple meanings and East Asian manufacturers, especially Koreans, face particular challenges. Nevertheless, the workforce is extremely productive; technical talent is abundant and growing; the threats of bribery and extortion are real but less than 2% of GDP; and salaries/wages remain far lower than in Europe, the US or Canada.
{You can hear the full episode on Friday, August 18}
Teo Husemann, the head of Reebok in Mexico, shares his experiences with a global strategy and local execution. He explains how Reebok’s marketing is similar to the US but has different channels, e-commerce, and seasonality. Marketing issues involve distribution; segmenting for each channel; pricing; different user experiences among Addias, ASICS and Reebok; the uncertainty of duties and taxes, and political considerations. Having worked on other brands such as Pepsi and Nokia, Teo also discusses issues of product theft and the exchange rate.
Highlights:
{02:10} Teo’s journey working with great international brands
{04:40} Reebok marketing in Mexico vs the United States
{06:30} Adjusting products to the local market
{07:45} Pricing differences in Mexico vs the USA
{09:10} Brand Promises between Adidas, ASICS, and Reebok
{16:56} Brand appeals in USA, Mexico, and Latin America
{19:50} Marketing Pepsi and Nokia in Mexico
{22:00} Unique Challenges Faced in Mexico
Teo Husemann bio:
Teo Husemann has been working with global organizations for more than 25 years. He has worked in many industries, ranging from entertainment and tech to telecomm and sporting goods, and has held roles at a local, regional and global levels.
Some of the brands he has worked with include Pepsi, Nokia, Adidas and Asics, all based in Mexico. He currently heads the Reebok brand in Mexico, and focuses on team development and strategic thinking. His past positions have also involved licensing and entertainment property management, point of sales development and retail management.
Connect with Teo:
LinkedIn: https://www.linkedin.com/in/teo-husemann
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business Intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking … and make healthy life choices: www.DanSingPancakes.com
World Upstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-program
Mastering Cultural Differences. Help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com
The Global Academy. Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy
To register for Global Academy:
https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true
*For Global Gurus listeners only, enter coupon code GG50 for $50 off the course registration.
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
Running large departments for Fortune 100 companies at home and abroad, Victoria Pelletier, a CEO by age 41, breaks norms and molds to achieve desired outcomes … while explaining why she is not conforming. At her large and complex companies, she motivates her teams by asking what challenge they are solving and what success looks like for each person …. In essence, reshaping the way companies deliver services for clients and empowering team members to have full ownership of their part of the organization. Some of this shift is from personal relationships to Procurement departments and influenced by corporate and national cultures. On a personal level, Victoria advises young women and others to determine what skills they need for today and tomorrow, to brand themselves with their values and interests, and to determine what they want to be known for.
Highlights:
{06:19} Examples of turning a company around
{12:05} Issues that arise in corporate culture when North Americans are working in other parts of the world.
{21:28} The most difficult turnaround
{26:27} Trust and Rapport in leadership.
{30:30} Advice to young women starting out in the professional world.
Victoria Pelletier bio:
Victoria Pelletier is a 20+ year Corporate Executive and Board Director. Nicknamed the “Turn Around Queen” by former colleagues and employers, Victoria inspires and empowers her team and clients to change mindsets and drive growth in business, leadership, and culture.
As someone who does not subscribe to the status quo, she is always ready for new challenges, becoming one of the youngest Chief Operating Officers at the age of 24, a president by 35, and a CEO by age 41.
Victoria was recognized as one of the 2023 Women of Influence by South Florida Business Journal, a semi-finalist in the 2023 50/50 Women on Boards Women to Watch, 2022 Top 30 Most Influential Business Leaders in Tech by CIOLook, 2022 Most Influential Entrepreneur of the Year by World Magazine, 2021’s Top 50 Business Leader in Technology by Insight Magazine and a Mentor of the Year by Women in Communications & Technology in 2020.
Connect with Victoria:
Website: https://victoria-pelletier.com/
LinkedIn: https://www.linkedin.com/in/victoriapelletier/
Instagram: https://www.instagram.com/victoria_pelletier_unstoppable/
Facebook: https://www.facebook.com/Victoria.Pelletier.Speaker
YouTube Channel: https://www.youtube.com/c/VictoriaPelletierNoExcuses
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business Intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking … and make healthy life choices: www.DanSingPancakes.com
WorldUpstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-program
Mastering Cultural Differences. Help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com
The Global Academy. Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy
To register for Global Academy:
https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true
*For Global Gurus listeners only, enter coupon code GG50 for $50 off the course registration.
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
Running large departments for Fortune 100 companies at home and abroad, Victoria Pelletier, a CEO by age 41, breaks norms and molds to achieve desired outcomes … while explaining why she is not conforming. At her large and complex companies, she motivates her teams by asking what challenge they are solving and what success looks like for each person …. In essence, reshaping the way companies deliver services for clients and empowering team members to have full ownership of their part of the organization. Some of this shift is from personal relationships to Procurement departments and is influenced by corporate and national cultures. On a personal level, Victoria advises young women and others to determine what skills they need for today and tomorrow, to brand themselves with their values and interests, and to determine what they want to be known for.
{You can hear the full episode on Friday, August 4th}
Teo Husemann, the head of Reebok in Mexico joins us to share his experience working on team development and strategic thinking with brands such as Pepsi, Nokia, Adidas, and others. He explains how Reebok’s marketing is similar to the US but has different channels, e-commerce, and seasonal weather. Teo talks about the differences between the brand promises of Adidas, ASICS, and Reebok, and explains the challenges of managing global brands in Mexico and how to customize the strategy and listen to local executives. {You can hear the full episode on Friday, July 28th}
How have companies developed a global strategy which includes various marketing channels such as R&D manufacturing; marketing; and distribution, including online sales?
Digital marketing is more focused on product, price, promotion, location, and customer experience, all of which are elements within a company's control. Vinod Jain shares examples of standardized products, including Activia probiotic yogurt and Nestlé’s Nescafe, where “standardized” products still have country variations, and discusses some products sold solely through digital means.
Vinod also presents digital marketing trends; Aadhaar, probably the world’s most advanced money transfer platform; the benefits and pitfalls of microfinance; the “network” effect of product sales; a failed Fedex network venture; company ecosystems; and product reconfigurations for developing countries.
Highlights:
{02:56} Global strategies companies rely on for digital marketing.
{08:55} A more expansive definition of digital marketing
{12:17} The future of retail stores vs digital items
{18:23} Translating products or culturally changing them.
{22:12} How digital currency works.
{25:30} Microfinance
Vinod Jain bio:
Vinod Jain is an expert in global and digital strategy, a former business school professor, and author of books on Global Strategy and Digital Strategy. His latest book, Global Meets Digital: Global Strategy for Digital Businesses – Digital Strategy for Global Businesses, was published in June 2023 by Routledge in London and New York.
Vinod has lived and worked in six countries, including India and the U.S. (30 years in each), Britain, Bahrain, China, and Poland. He has taught at the University of Maryland, College Park, and at the Rutgers Business School, Newark and New Brunswick. Previously, Vinod worked with the foreign subsidiaries of British and American multinationals for many years, including Macmillan Publishers (Vice President), Molins (Manager Coordination), and Coca-Cola (Marketing Research Executive).
Vinod is a member of the Forbes Business Council, TiE (one of the world's largest associations of CEOs and entrepreneurs), and other associations. He has taken two business delegations to India, including one led by Maryland’s former Governor, Martin O’Malley, in 2010.
Vinod has a Ph.D. in Strategy and International Business from the University of Maryland, College Park, M.S. in Management from UCLA, and M.S. and B.S. (Hons.) in Statistics from the Indian Statistical Institute, Calcutta.
Connect with Vinod:
Website: https://www.vinodjain.com/
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business Intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking … and make healthy life choices: www.DanSingPancakes.com
WorldUpstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-program
Mastering Cultural Differences. Help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com
The Global Academy. Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy
To register for Global Academy:
https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true
*For Global Gurus listeners only, enter coupon code GG50 for $50 off the course registration.
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
email return to Philip@Auerbach-Intl.com
How have companies developed a global strategy which includes various marketing channels such as R&D; manufacturing; marketing; and distribution, including online sales?
Digital marketing is more focused on product, price, promotion, location, and customer experience, all of which are elements within a company's control. Vinod Jain shares examples of standardized products, including Activia probiotic yogurt and Nestlé’s Nescafe, where “standardized” products still have country variations, and discusses some products sold solely through digital means.
Vinod also presents digital marketing trends; Aadhaar, probably the world’s most advanced money transfer platform; the benefits and pitfalls of microfinance; the “network” effect of product sales; a failed Fedex network venture; company ecosystems; and product reconfigurations for developing countries.
{You can hear the full episode on July 21st}
Awareness. Acceptance. Action. These are the three steps to implement corporate changes as explained by Tim Van Mieghan, the co-founder of the ProAction Group, a Chicago-based consultancy that revitalizes stale or stagnant private equity companies in the US and abroad to dramatically increase their productivity. With over 800 consulting assignments, Tim focuses on manufacturing challenges in Latin America and Asia. Creating efficiencies and changes are difficult in any business, but the processes Tim’s company uses are based on proven principles that work worldwide. Tim also explains challenges arising in developing countries, the most difficult project to implement, and the most difficult type of CEO to work with.
Highlights:
{02:53} How to acquire expertise in profitability improvement and gain international experience.
{06:19} Establishing trust when you are an outsider and foreigner.
{16:26} Working through interpreters.
{17:45} Stories from the job
{27:50} Working in developed countries vs developing countries
.
{31:11} Working on a project where the CEO is reluctant or interferes.
Tim Van Miegham bio:
Tim Van Miegham is the co-founder of The ProAction Group, a Chicago-based consultancy that revitalizes stale or stagnant private-equity companies in the US and abroad to dramatically increase their profitability. Since 1995, he has personally worked with over 100 private equity firms and 700 operating companies, focusing on manufacturing; supply chain management; and commercial operations such as pricing, processing and sales. Overseas, Tim has worked in Mexico, Brazil, Guatemala, China, Indonesia, and the UK. His firm also operates in Eastern Europe. He is the author of the book Shocking Profit: How to discover your company’s hidden value.
Connect with Tim:
Website: https://www.proactiongroup.com/
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business Intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking … and make healthy life choices: www.DanSingPancakes.com
WorldUpstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-program
Mastering Cultural Differences. Help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com
The Global Academy. Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy
To register for Global Academy:
https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true
*For Global Gurus listeners only, enter coupon code GG50 for $50 off the course registration.
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
Based in Budapest and Shanghai and speaking fluent Mandarin, Gabor Holch has over 20 years’ experience as an expatriate with a true insider’s view of China. He explains reasons for Chinese government policies that seem erratic or ill-conceived to Westerners, how Communist Party officials also seek the success of companies in their purview, how to obtain financing, the most effective way for foreign firms to gain “guanxi” (connections or relationships) and to learn cultural cues for success, business relationships with Taiwan, and ways to operate in current China under President Xi. Gabor also emphasizes avoiding black-and-white and win-lose stereotypes, and that China offers no best practices and no precedents. Instead, like anywhere, investing companies seek predictability to gain profitability.
Highlights:
{01:47} Gabor’s background
{06:15} The End of the Golden Age of expatriate executives in China
{18:50} Obtaining financing for operations in China
.
{21:32} Chinese cultural values in the Workplace
{25:18} Intercultural Relationships in Chinese Business
{28:44} Doing business in both China and Taiwan
Gabor Holch bio:
Gabor Holch is an intercultural leadership coach, consultant, speaker, and author specializing in East-West executive assignments and business relations. He supports corporate executives and public-sector leaders in succeeding across national and cultural boundaries instead of getting lost in translation.
An ex-pat since age 4, Gabor transitioned from diplomacy to consulting, moved to China in 2002, and became China’s first foreigner granted a Certified Management Consultant degree in Mandarin Chinese. In 2005 he founded his Shanghai-based business, Campanile Management Consulting.
Gabor holds degrees in languages, international relations, and diplomacy, a Certified Management Consultant (CMC) degree, and certifications in several assessment and coaching methodologies. He has written three books and published about a hundred articles for academic and business publications. His next book, Dragon Suit: The Golden Age of Expatriate Executives in China, will be published by Business Expert Press, New York, in the summer of 2023.
Connect with Gabor:
Website: https://www.holch.biz/
LinkedIn: https://www.linkedin.com/in/gaborholch/
Twitter: https://twitter.com/GaborHolch
YouTube: https://www.youtube.com/c/GaborHolch
To order the Dragon Suit book: https://amzn.to/41WjhWe
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business Intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking … and make healthy life choices: www.DanSingPancakes.com
WorldUpstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-program
Mastering Cultural Differences. Help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com
The Global Academy. Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy
To register for Global Academy:
https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true
*For Global Gurus listeners only, enter coupon code GG50 for $50 off the course registration.
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
Based in Budapest and Shanghai and speaking fluent Mandarin, Gabor Holch has over 20 years of experience as an expatriate with a true insider’s view of China. He explains reasons for Chinese government policies that seem erratic or ill-conceived to Westerners, how Communist Party officials also seek the success of companies in their purview, how to obtain financing, the most effective way for foreign firms to gain “guanxi” (connections or relationships) and to learn cultural cues for success, business relationships with Taiwan, and ways to operate in current China under President Xi. Gabor also emphasizes avoiding black-and-white and win-lose stereotypes, and that China offers no best practices and no precedents. Instead, like anywhere, investing companies seek predictability to gain profitability.
{You can hear the full Episode on Friday, July 7th}
California-based Anna Schlegel presents a sterling example of tech issues involved in globalizing Procore, a mega software platform used for managing over 1 million construction projects in over 190 countries and localized into many languages. Anna describes the general principles for developing a global strategy; the meticulous details to coordinate mammoth upgrades and changes to ensure safety and regulatory compliance at local, state/provincial and national levels; working with restrictions imposed by China; as well as the detailed conversations with customers before any changes are made. She also describes the importance of language localization, cultural adaptations for country markets; and the training of translators to ensure they understand the construction industry and processes involved.
Highlights:
{03:30} The general principles for developing a global strategy.
{07:30} Adjusting accordingly to specific country markets.
{09:20} Working within the Chinese government’s restrictions.
{12:40} Using in-house linguistic teams vs Outsourcing.
{18:54} Cultural adaptations when working in different languages.
{25:50} How to measure success.
{33:50} Neural Machine Translation
Anna N. Schlegel bio:
Anna N. Schlegel is currently Vice-President of Global at Procore Technologies. Over the past 30 years, Anna has led globalization, PLC, engineering, product, content, strategy, and marketing teams at top technology companies in Silicon Valley, including Cisco, VeriSign, VMware, Xerox, and NetApp.
Her work has been published in Forbes, Fortune, the European Union, Gala-Global, Multilingual, and many other industry forums. Anna has consulted for Google's International Product Team throughout her career and is a requested speaker at the Berkeley Haas Institute, Monterey Institute of International Studies, Universitat de Barcelona, and Stanford University.
Today, Anna sits on three global boards, presides over the Catalan International Economic Circle study on Women, is a Catalan DIPLOCAT member, and continues her philanthropic work with the non-profits she has co-founded such as Women in Localization and STEMentors Silicon Valley. During her tenure at NetApp, Anna Chaired the WIT organization.
In December 2021, Anna was awarded the "Creu de Sant Jordi" Medal of Honor by the Catalan Government for her leading efforts in Technology and Business. This award is considered the highest honor as a Catalan national.
Connect with Anna:
LinkedIn: https://www.linkedin.com/in/annanschlegel
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business Intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking … and make healthy life choices: www.DanSingPancakes.com
WorldUpstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-program
Mastering Cultural Differences. Help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com
The Global Academy. Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy
To register for Global Academy:
https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true
*For Global Gurus listeners only, enter coupon code GG50 for $50 off the course registration.
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
California-based Anna Schlegel presents a sterling example of tech issues involved in globalizing Procore, a mega software platform used for managing over 1 million construction projects in over 190 countries and localized into many languages. Anna describes the general principles for developing a global strategy; the meticulous details to coordinate mammoth upgrades and changes to ensure safety and regulatory compliance at local, state/provincial and national levels; working with restrictions imposed by China; as well as the detailed conversations with customers before any changes are made. She also describes the importance of language localization, cultural adaptations for country markets; and the training of translators to ensure they understand the construction industry and processes involved.
{You can hear the full episode on Friday, June 30th}
As the Global Platform Partnerships lead of Australia-based Canva, a worldwide design platform with users from over 190 countries, California-born Rachel Anne Carruthers discusses Canva’s global blueprint and how they tailor their marketing strategies to specific countries or regions such as India and Indonesia. She explains how culture affects users’ design experience and platform behavior, ethical dilemmas about incorporating certain icons and symbols, how Canva operates in China, business practices in the US vs. Australia, and challenges of localization in Silicon Valley during her previous times there.
Highlights:
{03:08} Canvas growth strategies
{06:46} Offering design elements based on regions of the world the users.
{09:55} Adapting marketing based on regions of the world.
{010:53} How culture affects users’ design.
{19:53} Cultural icons and symbols that don’t work with a global platform.
{23:14} USA vs Australia business practices
Rachel Carruthers bio:
Joining Canva in 2017, Rachel was originally responsible for leading Canva’s product and marketing localization and internationalization efforts. She worked to ensure that every user has a truly localized experience (be it on the Web App, iOS, or Android platforms) while leading cross-functional globalization initiatives to support Canva’s long-term international growth strategies.
In March 2023 she shifted gears to focus on some of Canva’s key platform partnerships, driving comarketing opportunities and amplifying new product launches. So far, her favorite thing about her time at Canva has been the convergence of language and design, and the anthropological aspect of how culture can affect users' design experience and platform behavior. Prior to moving to Sydney to pursue her Master’s degree in Media, Rachel was working as a Senior Localization Project Manager back home in Silicon Valley, servicing high-profile tech enterprise clients.
Rachel is deeply passionate about language, food, and culture, and loves to travel whenever she can. Being from California she also loves being outdoors, as well as working in animal foster care.
Connect with Rachel:
LinkedIn: https://www.linkedin.com/in/rachelcarruthers
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business Intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking … and make healthy life choices: www.DanSingPancakes.com
WorldUpstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-program
Mastering Cultural Differences. Help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com
The Global Academy. Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy
To register for Global Academy:
https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true
*For Global Gurus listeners only, enter coupon code GG50 for $50 off the course registration.
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
Luiza Dreasher is the president and CEO of mastering cultural differences based in Minnesota. She has over 20 years of experience in the areas of diversity, equity, inclusion, and cultural competence. She explains how companies benefit when they have diverse and inclusive workforces. Organizations can create a welcoming environment in a diverse society where groups may have hostility toward one another.
Highlights:
{03:01} The benefits of diverse and inclusive workforces
{06:22} General principles to adopt to achieve diversity goals.
{13:57} DEI in countries with tribal loyalties
{17:40} The Brazilian cultural roadblocks to communication with Americans
{28:10} The Global Academy
Rachel Carruthers bio:
Luiza has over 20 years of experience in the areas of diversity, equity, inclusion, and cultural competence development. Her expertise in global and domestic diversity has led to consulting jobs and training to numerous audiences, including the United States Department of Defense, Pioneer Hi-Bred International, Schreiber Foods of Brazil, GTI Energy, Navitaire, MN Department of Public Safety, and numerous institutions of higher education.
Luiza has taught courses focusing on Social Justice, Cross-Cultural Race Relations, and Diversity Management. While serving as an Assistant Dean and Director of Multicultural and International Inclusion at Mitchell Hamline School of Law in Saint Paul, she developed and taught a course on Cultural Competence for the Legal Profession.
As a contributing writer for The Inclusion Solution, a newsletter distributed by The Winters Group, Luiza focuses on transformative solutions for diversity, equity, and inclusion in the workplace. With a readership of over 195 thousand, Luiza has written about strategies for recruiting and retaining a diverse workforce, the detrimental impact of microaggressions, achieving inclusive religious observance, age discrimination, how organizations can play a critical role in addressing racial inequities, and how biases and lack of cultural competence keep diversity out.
Connect with Luiza:
LinkedIn: https://www.linkedin.com/in/luiza-dreasher-phd
The Global Academy: https://www.masteringculturaldifferences.com/the-global-academy
Mastering Cultural differences: https://www.masteringculturaldifferences.com
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business Intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking … and make healthy life choices: www.DanSingPancakes.com
WorldUpstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-program
Mastering Cultural Differences. Help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com
The Global Academy. Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy
To register for Global Academy:
https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true
*For Global Gurus listeners only, enter coupon code GG50 for $50 off the course registration.
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
Luiza Dreasher is the president and CEO of mastering cultural differences based in Minnesota. She has over 20 years of experience in the areas of diversity, equity, inclusion, and cultural competence. She explains how companies benefit when they have diverse and inclusive workforces. Organizations can create a welcoming environment in a diverse society where groups may have hostility toward one another.
{You can hear the full episode on Friday, June 16th}
The US is one of the world’s most difficult markets to enter and navigate, particularly for biosciences and MedTech firms. But it is also among the most lucrative if done correctly. Karina Sotnik of Philadelphia-based WorldUpstart explains the many issues that even the most seasoned global executives don’t realize: venture funding, regulations, managing the 52 possible governments to deal with, the huge amount of competition, talent acquisition, employment law, working with insurance companies in a multi-payer system, visas, distribution channels, and some cultural and regional issues. Karina also highlights the assistance her firm and states’ economic development agencies provide and explains the many location criteria that inbound firms should consider. She also gives some non-medical examples of how foreign companies failed by not considering some basic factors … lessons for any company expanding to any overseas market.
Highlights:
{02:50} Tips for bringing overseas companies to the USA.
{06:52} Misconceptions about the U.S. market
{10:20} Issues manufacturing companies face when they come to the U.S.
{19:00} Start-up challenges vs. established firms
Karina Sotnik bio:
Karina Sotnik is CEO of WorldUpstart, a Philadelphia-based firm that empowers overseas tech companies, especially in the Biosciences and Medtech, to enter the US by optimizing strategies and connecting prospects with players, partners, and investors.
WorldUpstart also works with universities and government agencies internationally to build commercialization programs to foster the creation of innovative, viable, and scalable startup companies, based on academic discovery and research.
Karina is a serial entrepreneur, mentor, and advisor with over a decade of experience creating entrepreneurial ecosystems through innovation programs with significant economic impact. She has extensive experience in academic innovation, incubation, acceleration, and global soft-landing programs for startups, universities, and international organizations.
Connect with Karina:
LinkedIn: https://www.linkedin.com/in/karinasotnik
Website: https://www.worldupstart.com
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business Intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking … and make healthy life choices: www.DanSingPancakes.com
WorldUpstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-program
Mastering Cultural Differences. Help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com
The Global Academy. Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy
To register for Global Academy:
https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true
*For Global Gurus listeners only, enter coupon code GG50 for $50 off the course registration.
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
he US is one of the world’s most difficult markets to enter and navigate, particularly for biosciences and MedTech firms. But it is also among the most lucrative if done correctly. Karina Sotnik of Philadelphia-based WorldUpstart explains the many issues that even the most seasoned global executives don’t realize: venture funding, regulations, managing the 52 possible governments to deal with, the huge amount of competition, talent acquisition, employment law, working with insurance companies in a multi-payer system, visas, distribution channels, and some cultural and regional issues. Karina also highlights the assistance her firm and states’ economic development agencies provide and explains the many location criteria that inbound firms should consider. She also gives some non-medical examples of how foreign companies failed by not considering some basic factors … lessons for any company expanding to any overseas market.
{You can hear the full episode on Friday June 9th}
Brazil, the world’s fifth-largest country by size and population, is a huge market full of opportunities. It is not the easiest market to penetrate. Atlanta-based, Brazilian native Danila Palmieri presents critical issues of the country’s culture starting with what you may ask when interviewing employees, to the importance of establishing personal relationships, labor laws, leadership, and ways that Brazilian businesses adopt strategic planning. Danila also presents Brazil as a source of start-up engineers and software developers, key factors about pricing, and marketing benefits and appeals that work equally well in Spanish America.
Highlights:
{03:17} Fundamental issues Americans need to know when working with Brazilian Companies
{10:25} The rules to operate companies in Brazil.
{15:54} Management style in Brazilian companies
{20:14} Strategic Planning in Brazil
{35:08} Trends in Spanish-Speaking Countries
Danila Palmieri bio:
Atlanta-based Danila Palmieri brings over 20 years of experience in financial services, manufacturing, mining, & metals companies in Brazil, Spanish America, and the United States. She served as Human Resources & Organizational Development Manager in Brazil. She helped lead M&A processes in Spanish America and Brazil, working to integrate the cultures of the acquired companies.
In 2013, she moved to the US and founded Connect Solutions, intending to support Brazilian companies operating in the US. Focused on Strategic Management Planning, Organizational Development, Recruitment & Selection, Employee Relations, Compliance, American Labor Law, & adaptation to the local culture.
In Atlanta, she was part of the Brazilian American Chamber of the Southeast USA team for seven years and Chairman for one year. For five years, served as a board member of the World Trade Center Atlanta.
She holds an MBA in Business Management with an emphasis on human resources from Fundação Getúlio Vargas, São Paulo & a Bachelor's Degree in Chemical Engineering from the Faculty of Industrial Engineering, São Paulo. She also studied Financial Management at Emory University, Startup Funding at Cambridge University, Customer Service Experience at George Washington University, and is currently studying the Chief Human Resources Officer Program at the Wharton University of Pennsylvania.
Connect with Danila:
Website: https://connect-solutions.us
LinkedIn: https://www.linkedin.com/company/connectsolutionshr/?viewAsMember=true
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business Intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking … and make healthy life choices: www.DanSingPancakes.com
World Upstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-program
Mastering Cultural Differences. Help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com
The Global Academy. Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy
To register for Global Academy:
https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true
*For Global Gurus listeners only, enter coupon code GG50 for $50 off the course registration.
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
Brazil, the world’s fifth-largest country by size and population, is a huge market full of opportunities. It is not the easiest market to penetrate. Atlanta-based, Brazilian native Danila Palmieri presents critical issues of the country’s culture starting with what you may ask when interviewing employees, to the importance of establishing personal relationships, labor laws, leadership, and ways that Brazilian businesses adopt strategic planning. Danila also presents Brazil as a source of start-up engineers and software developers, key factors about pricing, and marketing benefits and appeals that work equally well in Spanish America.
{You can hear the full Episode on Thursday June 1st}
US-born and London-based Zoltan Vardy has closed more than $2 billion in sales over the last 30 years, mainly in the TV industry and for hi-tech, entrepreneurial, B2B startups in over 25 countries. He joins us today to share his process for generating recurring revenues and scaling sales globally by applying his sales and marketing blueprint called The Launch Code. Zoltan's business development approach is built on focusing your offer and message, creating a structured sales process, and executing based on targets.
Highlights:
{2:00} The Launch Code
{11:58} Using the Launch Code Principles Globally
{17:12} Working with start-ups in developing countries.
{18:42} Working in the TV industry America vs Europe.
{21:00} Launching media companies globally.
{23:40} When going globally goes wrong.
Zoltan Vardy bio:
Zoltan Vardy is a startup mentor, trainer, and speaker who helps B2B tech founders build predictable, recurring revenues and scale their sales globally by applying his business development blueprint called The Launch Code.
The Launch Code is built on the principles, tools, and techniques Zoltan used to close $2 billion in sales over his 30-year global career as an executive, entrepreneur, and investor.
Zoltan has helped 200+ startups in 25 countries by teaching how to apply The Launch Code via a personal mentoring program, group workshops, and an on-demand, online course.
Zoltan was formerly Sr. Vice President/Global Sales at NBC Universal International and a regional CEO at Germany’s ProSiebenSat1 Media. He helped launch a dozen media, technology, and professional services businesses including eEuropeMedia, Brainient, and Antavo, where he also serves as Chairman.
He was born andL raised in the US, graduated from Cornell University, and divides his time between London and Budapest. He tests his personal limits by participating in Spartan Race obstacle course races.
Connect with Zoltan:
Website: https://zoltanvardy.com/
LinkedIn: https://www.linkedin.com/in/zoltanvardy/
Facebook: https://www.facebook.com/zvthelaunchcode
Instagram: https://www.instagram.com/zoltanvardy/
Twitter: https://twitter.com/zvardy
YouTube: https://www.youtube.com/@zoltanvardysthelaunchcode6227
Spotify: https://open.spotify.com/show/40b9coPXLUYP4Kc0SyBoXL?si=1a3adf0cac5f4711&nd=1
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business Intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes.Great song and book to teach kids to resist drugs, drink and smoking … and to make healthy life choices: www.DanSingPancakes.com
World Upstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-program
Mastering Cultural Difference To help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com
The Global Academy Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy
To register for the Global Academy: https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true
*For Global Gurus listeners only, enter the coupon code GG50 for $50 off the course registration.
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
US-born and London-based Zoltan Vardy has closed more than $2 billion in sales over the last 30 years, mainly in the TV industry and for hi-tech, entrepreneurial, B2B startups in over 25 countries. He joins us today to share his process for generating recurring revenues and scaling sales globally by applying his sales and marketing blueprint called The Launch Code. Zoltan's business development approach is built on focusing your offer and message, creating a structured sales process, and executing based on targets. {You can hear the full episode on Friday, May 26th}
As a former American commercial diplomat in Beijing to facilitate US-China trade, Joshua Halpern presents a wealth of insights about e-commerce companies and the many factors they must consider to operate worldwide. But with the abundance of support companies that handle all of the issues, the process has become far faster and easier. Josh also presents ways that companies find overseas venture partners when they have no previous experience or contacts, and how branding is critical. Even if companies’ images do not adapt well internationally, Josh shows how each country will still have a “tribe” of customers who will adopt them. While DeBeers has successfully equated its diamonds with the concept of Love in the West, Josh also illustrates how DeBeers succeeded in Japan where the “love” connotations are not the same, how the Investment in “ROI” is less costly abroad than companies may assume, and the tax reasons that are driving an exodus of Westerners from China.
Highlights:
{03:20} Advice for U.S. companies selling abroad.
{07:57} What the U.S. Commerce Department provides for U.S. exporters.
{11:50} The shift in e-commerce strategy according to industry
{15:50} Building a brand internationally.
{19:50} When your brand doesn’t work in other cultures.
{25:40} Advice for companies entering or leaving China.
Joshua Halpern bio:
Mr. Halpern leads Getting to Global’s Grow Big Initiative, a public/private partnership to empower SMEs to sell more across multiple channels and geographies. The initiative is an official partner of the U.S. Department of Commerce’s International Trade Administration and the Small Business Administration and is sponsored by cross-border service providers including Avalara, Digital River, Amazon, Fedex, Channel Engine, Dubai South, Alba Wheels Up and more. Alumni of these programs include Roland Sands, Lime Crime, REVOLVE, Paris Hilton Skincare, MVMT, Califia Farms & Stone Coat Countertops.
Josh also consults C-suite execs on global digital trade strategies in product verticals such as celebrity beauty, health, branded agriculture and outdoor lifestyle. His work includes building direct-to-consumer cross-border e-commerce strategies; optimizing supply chains to leverage shifts in trade policies and government regulations; and identifying and vetting distributors, licensees, and joint-venture partners in overseas markets.
Connect with Joshua:
Linkedin: https://www.linkedin.com/in/jshalpern/
Website GrowBig: www.growbig.org
Website Getting to Global: www.gettingtoglobal.org
Website: Vanbassador: www.vanbassador.com
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business Intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smokingand to make healthy life choices: www.DanSingPancakes.com
World Upstart: https://www.worldupstart.com/online-program
Mastering Cultural Differences: https://www.masteringculturaldifferences.com
The Global Academy: https://www.masteringculturaldifferences.com/the-global-academy
To register for the Global Academy: https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true
*For Global Gurus listeners only, enter the coupon code GG50 for $50 off the course registration.
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
As a former American commercial diplomat in Beijing to facilitate US-China trade, Joshua Halpern presents a wealth of insights about e-commerce companies and the many factors they must consider to operate worldwide. But with the abundance of support companies that handle all of the issues, the process has become far faster and easier. Josh also presents ways that companies find overseas venture partners when they have no previous experience or contacts, and how branding is critical. Even if companies’ images do not adapt well internationally, Josh shows how each country will still have a “tribe” of customers who will adopt them. While DeBeers has successfully equated its diamonds with the concept of Love in the West, Josh also illustrates how DeBeers succeeded in Japan where the “love” connotations are not the same, how the Investment in “ROI” is less costly abroad than companies may assume, and the tax reasons that are driving an exodus of Westerners from China.
{You can hear the full episode on Friday, May 19th}
London-based Kim-Adele Randall has spent over 25 years transforming professionals so their businesses can reach the next level of global growth. Her experience and lessons have built unstoppable sales teams for multi-million dollar / pound companies, and leaders who naturally draw talent. Kim explains why asking “why” questions is very detrimental, how to rephrase them for positive outcomes, how to focus on facts rather than emotions, learning through stories, how facial expressions are universal even among blind people, and the benefit of encouragement. Kim also presents the most important criterion for business owners who seek to sell or exit their companies. Most critically, her methods work internationally, regardless of age, race, gender, nationality, culture, or top-down vs. bottom-up management style.
Highlights:
{02:30} Kim’s journey
{07:03} The seven secrets to unstoppable sales
{11:10} Some examples of companies that have applied Kim’s principles.
{13:52} Distinguishing between “needs” and “wants.”
{18:20} Dealing with international companies and teaching them to let go of their ego.
{22:53} Turn Leaders into talent magnets.
{28:40} Using the principles internationally.
{37:07} Common Mistakes that prevent executives from reaching their full potential.
Kim-Adele Randall bio:
Kim Adele Randall is a business consultant, International best-selling author, inspirational keynote TEDx speaker, and proud mum. With over 25 years of experience in the corporate world, she has developed the skills to empower others to achieve sustainable transformation for professional and business success. As a testament to her expertise, her upcoming book is called Authentic Achievements with a very long subtitle, the Seven Secrets of Building Brave Belief, unstoppable sales, and turning your leaders into talent magnets for guaranteed sustainable growth.
Connect with Kim:
hello@authenticachievments.com
+44 (0) 7500 081318
Website: https://authenticachievements.com
Social: https://www.linkedin.com/in/kimadele-businessgrowthconsultant
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business Intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
London-based Kim-Adele Randall has spent over 25 years transforming professionals so their businesses can reach the next level of global growth. Her experience and lessons have built unstoppable sales teams for multi-million dollar/pound companies, and leaders who naturally draw talent. Kim explains why asking “why” questions are very detrimental, how to rephrase them for positive outcomes, how to focus on facts rather than emotions, learning through stories, how facial expressions are universal even among blind people, and the benefit of encouragement. Kim also presents the most important criterion for business owners who seek to sell or exit their companies. Most critically, her methods work internationally, regardless of age, race, gender, nationality, culture, or top-down vs. bottom-up management style. {You can hear the full episode on Friday, May 12th}
What are some challenges for an American to establish a manufacturing facility in Poland, a country more risk-averse than most? Michael Klepacz uses the advantages of a low-cost country to pay 20% more than the minimum wage but illustrates the sometimes lack of personal responsibility, the “good enough” mentality, “not connecting the dots” and the “ghosts of Communism.” Nevertheless, he would rather be nowhere else and in a country with a lot of “low-hanging fruit.” Michael also illustrates how to have a factory in a country when you (mostly) don’t speak its language and how he strives to maintain high-quality standards. His company makes undyed textiles and products made from hemp and linen (including paper and vegan-friendly guitar straps), and markets mainly through trade shows, individual distributors, and sales reps to send his products westward into Europe and on to North America.
Highlights:
{01:25} Treeless paper
{02:10} Choosing Poland as a country of operation.
{07:00} The Ghosts of Communism in Poland
{14:45} Training Methods in Poland
{15:05} Sales and Marketing in Poland
{18:32} Cultivating Relationships in Europe
{22:55} Products Michael sells
{28:05} The Effect of the Ukraine War on European Business
Michael Klepacz bio:
Michael Klepacz is a former aircraft mechanic turned eco-entrepreneur. Born and raised in Ohio, he moved to Poland in 2012 to use the GI Bill for business school, getting a BA and MA in entrepreneurial management. He started Poland-based Natural Materials Unlimited in 2015 and makes finished products from local textiles and treeless paper.
Connect with Michael:
Website: https://www.naturalmaterials.eu
Social: https://www.linkedin.com/in/mikeklepacz
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business Intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
What are some challenges for an American to establish a manufacturing facility in Poland, a country more risk-averse than most? Michael Klepacz uses the advantages of a low-cost country to pay 20% more than the minimum wage but illustrates the sometimes lack of personal responsibility, the “good enough” mentality, “not connecting the dots” and the “ghosts of Communism.” Nevertheless, he would rather be nowhere else and in a country with a lot of “low-hanging fruit.” Michael also illustrates how to have a factory in a country when you (mostly) don’t speak its language and how he strives to maintain high-quality standards. His company makes undyed textiles and products made from hemp and linen (including paper and vegan-friendly guitar straps), and markets mainly through trade shows, individual distributors, and sales reps to send his products westward into Europe and on to North America.
{You can hear the full episode on Friday May 5th}
When taking products abroad or when bringing overseas products here, certain principles apply. Zach Person explains experienced foreigners’ misconceptions about the US … even if they think they know they know the US well. Zach highlights the importance of using qualified reps and distributors, understanding regional differences in all countries, localizing product content and translating it, how many years to commit, the process for smaller companies, the best type of personality to help guarantee overseas success, what methods have not worked, packaging and image issues in Europe and the Middle East, and some great resources to access.
Highlights:
{02:50} Some products that Zach has launched.
{06:35} Marketing in Europe.
{10:10} Misconceptions foreign executives have about American markets.
{16:00} Localizing regional markets in the USA.
{18:50} Knowing the regional differences in countries before marketing a product.
{26:54} Creating teams in the USA vs Internationally.
{34:40} Smaller Companies vs Fortune 500 Companies.
Zach Person bio:
Zach spent his professional career unlocking the revenue potential of global teams. His process involves integrating systems, software, and people driven by clarity of vision and relentless implementation.
Zach founded Borderless Business Solutions with the mission of helping regional and global businesses grow and expand. A solid decision-making model is at the core of the mix, combined with a knack for integrating software, systems, and the people who power real growth in today’s diverse, modern companies. The results have been turning stagnation into acceleration and change into opportunity.
Zach launched products in 30+ countries, built companies from conception to commercialization, reorganized entire international sales & marketing departments, and became a trusted advisor to many executive teams. His career spans the private and public sectors including consulting and entrepreneurship. He has held a number of leadership roles, ranging from Director of Global Business Operations to Director of International Sales to Senior Program Manager.
The holistic view, unique perspective, and sense of humor I bring to each engagement make the process enjoyable and effective.
Zach lives in Chicago, Illinois, and enjoys giving back to the community by mentoring young professionals and donating time to startup companies and small businesses.
Connect with Zach:
Website: https://borderlessbusinesssolutions.com
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
When taking products abroad or when bringing overseas products here, certain principles apply. Zach Person explains experienced foreigners’ misconceptions about the US … even if they think they know it, the importance of using qualified reps and distributors, understanding regional differences in all countries, localizing product content and translating it, how many years to commit, the process for smaller companies, the best type of personality to help guarantee overseas success, what methods have not worked, packaging and images in Europe and the Middle East, and some great resources to access.
{You can hear the full Episode on Friday, April 28th}
With her extensive background training entrepreneurs in developing countries, Switzerland-based Nadine Reichenthal presents many fascinating stories about business in Bangladesh, Malaysia, Kenya, Benin, and Burkina Faso to China, Israel, and Ethiopia. Which two countries are the perfect test markets for many new products? Why is primary market research harder in certain Asian countries? From shoes and chocolate to credit cards and colors, what primary factors should new entrepreneurs consider in new markets? How have women entrepreneurs fared in these countries? What three factors are critical for any new e-commerce start-up? How can people find solutions when some factors are not present? And how are some countries leapfrogging over obstacles? Nadine’s answers will both surprise and enlighten you.
Highlights:
{02:35} Nadine’s journey
{09:35} The teaching method and practice of Africans, Asians, vs Europeans.
{18:40} When cultures don’t value entrepreneurship.
{23:20} Nadine’s distinct coaching practices
{26:40} Giving advice in different countries.
{32:40} Training woman entrepreneurs
Nadine Reichenthal bio:
Nadine Reichenthal has coached and trained many companies and start-ups in Business Validation. She is one of the leading Swiss experts on the Value Proposition and Business Model frameworks developed by Strategyzer. Through her expertise, she helps startups to optimize their offers, validated by clients' needs. Nadine has worked with more than 1000 startups and organized webinars, seminars, and workshops for more than 15,000 participants. As a result, many of the companies she has trained have been able to increase their turnover, win prizes or close multi-million-dollar contracts.
She has also been a Lecturer in Entrepreneurship at the University of Geneva and Lausanne (Switzerland), where she developed Accelerator Programs. Nadine is involved in numerous support structures for entrepreneurial or intrapreneurial projects, as a trainer, coach or expert in Switzerland and emerging countries in Africa and Asia. Nadine works mainly for the program of the International Trade Centre, a joint agency of the World Trade Organization (WTO) and the United Nations Conference on Trade and Development (UNCTAD), or for International Innovation Programs such as UN Women or Creatella Impact.
Nadine co-founded the entrepreneurship program, Graines d'Entrepreneurs, for teenagers and participated in the implementation of the federal certificate for SME managers by validation of acquired education (VAE), originally intended for spouses of craftsmen. She is a member of the Board of Directors of Tank-D in Luxembourg, a company active in bio-waste storage; a member of the Foundation Board of BVA, a social reintegration company; and a member of the Advisory Board of Veintree, a startup active in palm recognition.
Connect with Nadine:
Website: https://nadineconnect.ch
Social: https://www.linkedin.com/in/nadinereichenthal
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
Bali-based digital media writer Tamar Hela hails from California, has worked and taught in Shanghai, and served clients around the world. In this episode, Tamar explains why persuasive writing needs to tell stories and evoke emotions; compares Chinese learning and writing styles; and presents four ways that Chinese social media writing styles differ from those of Americans or the French, tips for writing for global audiences, and ways to shortcut your social media cycle to get it to rank higher. And how does this involve goldfish? Their attention span is one second longer than Americans’.
Highlights:
{2:00} Turning words into money with digital marketing.
{05:30} The intuitive editing approach
{09:00} Things to avoid in digital marketing and persuasive writing.
{13:20} Writing style rules for different cultures and languages.
{16:20} Teach methods for Chinese students.
{21:15} Business in China vs Silicon Valley
{24:45} The tips for working with Chinese businesses.
{28:35} Finding the right words to get top rankings on google.
Tamar Hela bio:
Currently living in Bali, Tamar Hela is a California girl who’s had adventures all around the world. Before Bali, she lived in Shanghai for five years, where she worked with SMEs and Fortune 500s like W.L. Gore as a LinkedIn agency owner. While living in Silicon Valley before her move to Asia, she worked with Hollywood celebrities and Amazon best-selling authors, moonlighting in the publishing industry and partnering with a media company owned by Bill Cosby’s nephews.
No matter the client, size of the company, or project, Tamar’s main focus for her clients is to help them to do what matters most online: get the right message across to the right audience. She does this by using processes she’s been testing out for over 16 years, along with what she calls “an intuitive editing approach.” This helped her to become a 6-figure copywriter in less than two years.
When she’s not collecting shekels, you can find Tamar curled up with a good book, on her next travel adventure, or brainstorming a new business idea.
Connect with Tamar:
Social Media:
LinkedIn: https://www.linkedin.com/in/tamarhela/
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
Bali-based digital media writer Tamar Hela hails from California, has worked and taught in Shanghai, and served clients around the world. In this episode, Tamar explains why persuasive writing needs to tell stories and evoke emotions; compares Chinese learning and writing styles; and presents four ways that Chinese social media writing styles differ from those of Americans or the French, tips for writing for global audiences, and ways to shortcut your social media cycle to get it to rank higher. And how does this involve goldfish? Their attention span is one second longer than Americans’. {You can hear the full episode on Friday, April, 7th}
What does it take to market an entire city vs. a company or product? Ms. Zabeth Teelucksingh is President of the Global Philadelphia Association through which she helped obtain the designation of Philadelphia as a World Heritage City. Home of the United States’ most famous UNESCO world heritage site, Zabeth explains that a globally-centered region increases knowledge of workers and real estate values and encourages educators and students to think internationally. The city also provides organizations to help professionals and refugees integrate and then contribute to the region’s global outlook. From her previous career in Media and Publishing, Zabeth presents a key marketing blunder that Time-Life Books made when promoting in Europe, illustrating again the importance of acculturation for your audience.
Highlights:
{02:15} Zabeth’s journey to her current position
{04:25} How Business practices around the world differ from The United States’
{07:25} Differences in management operations
{09:00} What is a World Heritage City
{16:40} Global outlook in the education system
{19:00} Welcoming immigrants
{22:25} Trends for Women in Philadelphia
{25:10} Language translation services are needed in a global city.
Zabeth Teelucksingh bio:
Zabeth Teelucksingh is passionate about raising Philadelphia’s global profile. A seasoned, award-winning international executive, Zabeth has spent her global career educating organizations and communities on the infinite rewards of thinking globally. Zabeth is President of the non-profit Global Philadelphia Association (GPA) and under her leadership, in November 2015, GPA partnered with the City of Philadelphia for membership in the Organization of World Heritage Cities (OWHC), making Philadelphia the first World Heritage City in the US. Zabeth’s mission to promote the global significance of Philadelphia and its international community has grown GPA’s membership, and outreach.
Zabeth is also a global communications expert. She has been professionally active on three continents in a variety of industries including publishing, media and academia. For five years at The World Economic Development Congress, she provided access to a high-level summit for global CEOs and Ministers of Energy and Finance.
Connect with Zabeth:
Websites:
https://learnphillyheritage.org
https://www.globalphiladelphia.org
Social Media:
LinkedIn: https://www.linkedin.com/in/zabethteelucksingh
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
hat does it take to market an entire city vs. a company or product? Ms. Zabeth Teelucksingh is President of the Global Philadelphia Association through which she helped obtain the designation of Philadelphia as a World Heritage City. Home of the United States’ most famous UNESCO world heritage site, Zabeth explains that a globally-centered region increases knowledge of workers and real estate values and encourages educators and students to think internationally. The city also provides organizations to help professionals and refugees integrate and then contribute to the region’s global outlook. From her previous career in Media and Publishing, Zabeth presents a key marketing blunder that Time-Life Books made when promoting in Europe, illustrating again the importance of acculturation for your audience.
{you can hear the full episode on Friday, March 31}
How can female entrepreneurs manage their businesses and their families at the same time? How do companies sell to many nationalities with the same product or service? Denmark-based Christine Gouchault, the author of Business Mum [“Business Mom” for Americans] and a major sales director and coach, explains how non-subsidized women are usually more successful, and shows sales methods for various countries and communication styles for multinational teams.
Highlights:
{04:05} How to succeed as a business owner while raising a family.
{08:50} Finding the balance between family and business.
{14:25} Denmark campaigns for female-led companies
{17:00} Communication styles across cultures
{23:10} Working in India and China
{27:30} The personal introduction to European business
{29:40} How to determine if you are ready to expand
Christine Gouchault bio:
Christine Gouchault has led and grown sales organizations in global companies and scale-ups and has over 15 years’ of experience in human resources, sales, and leadership. In 2018, she built an inside US and EU sales team for ChemoMetec, specializing in automated cell counters, and during Covid turned around the company’s sales in the EU that grew by 57%. She has held other positions including owning a recruitment agency in Paris, and most recently with MasterCard overseeing their customer success processes within the Open Banking sector.
Perhaps more importantly, she has created a community for self-employed women in Denmark. Christine is the author of “Business Mum” where she gives concise advice to women on how to succeed as business owners while raising their families. Christine holds a Master’s degree in communication and is a certified business coach. She lives in Denmark north of Copenhagen with her French husband and their four kids and speaks at least seven languages.
Connect with Christine Gouchault:
Websites:
Business Mum Book
https://www.christinegouchault.dk
Social Media:
LinkedIn: https://www.linkedin.com/in/christinegouchault/
Email: hej@christinegouchault.dk
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
How can female entrepreneurs manage their businesses and their families at the same time? How do companies sell to many nationalities with the same product or service? Denmark-based Christine Gouchault, the author of Business Mum [“Business Mom” for Americans] and a major sales director and coach, explains how non-subsidized women are usually more successful, and shows sales methods for various countries and communication styles for multinational teams. {You can hear the full episode on Friday, March 24th}
Now the world’s fifth largest and fastest growing economy, India has become the major alternative to China and specializes in “friendshoring,” placing overseas operations in friendly countries. Gunjan Bagla, CEO of the California consultancy Amritt Inc., describes the billions of dollars being earned by biotech and hi-tech firms such as Medtronic, Apple, Dell, IBM, Honeywell and Oracle. More diverse than the US, Gunjan describes how India has become an innovation hub; a land of curves, not straight lines; a land of sophisticated scientists and female CEOs; has an illusion of communication; and is a land where the vast majority of consumer products are sold in small packets for the mass market. Gunjan’s podcast also describes how India’s many contradictions are all true.
Highlights:
{02:25} Gunjan Bagla’s journey
{04:40} The booming economy of India
{06:30} Business opportunities in India
{11:10} The role of women Indian business
{15:35} The perception of passive Indian employees
{20:15} The poor sector in India
{24:00} The downsides of doing business in India.
{27:00} Communication problems in India.
Gunjan Bagla bio:
Gunjan Bagla, CEO of the consultancy Amritt Inc. of Malibu, CA (metro LA), is trusted by American companies to set up operations, sourcing and engineering in and to understand the culture of India. Clients include Flex, Clorox, Wonderful Company, Bose Automotive, Medtronic and many smaller companies. He has written a book on business with India and co-authors articles about India for the Harvard Business Review. Gunjan has been quoted in the Wall Street journal and Financial Times for his India expertise and speaks at numerous major events about India.
Connect with Gunjan Bagla:
Websites:
https://amritt.com/management-advisory-service/contact-us/
For Meetings: https://calendly.com/gbagla/gb
Social Media:
LinkedIn: https://www.linkedin.com/in/gunjan/
Twitter: @bagla
YouTube: https://www.youtube.com/amrittinc
TikTok: https://www.tiktok.com/@indiaexpert
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
Now the world’s fifth largest and fastest growing economy, India has become the major alternative to China and specializes in “friendshoring,” placing overseas operations in friendly countries. Gunjan Bagla, CEO of the California consultancy Amritt Inc., describes the billions of dollars being earned by biotech and hi-tech firms such as Medtronic, Apple, Dell, IBM, Honeywell and Oracle. More diverse than the US, Gunjan describes how India has become an innovation hub; a land of curves, not straight lines; a land of sophisticated scientists and female CEOs; has an illusion of communication; and is a land where the vast majority of consumer products are sold in small packets for the mass market. Gunjan’s podcast also describes how India’s many contradictions are all true. {You can hear the full episode on Friday March 17th}
While most US companies’ focus is domestic, most US software firms derive at least 60% of their revenues abroad. Ramsey Pryor, the founder of California-based Port of Entry Partners, guides software firms into international markets, highlighting successes and pitfalls.
Ramsey explains software companies’ traditional (“waterfall”) and contemporary (“agile”) methods of product development, and presents issues about adaptation, globalization, internationalization, and having global support teams … as well as critical questions around product acculturation which many firms overlook. These same lessons can apply to firms in many other industries also.
Highlights:
{02:00} Best practices in the software field when going into international markets
{08:20} Mistakes companies have made when they develop international software.
{12:50} Internationalization and globalization.
{16:40} Examples of how they have assimilated into different countries.
{20:00} Language issues you have encountered, especially with B2C companies.
{25:50} Do all software developers think of themselves as programmers rather than customers?
{29:50} U.S. companies adopt different practices when releasing their software abroad.
Ramsey Pryor bio:
Ramsey is the founder of Port of Entry Partners, a strategic consultancy that helps software companies expand and thrive in international markets. From market sizing and prioritization, to building up world-class teams and partner ecosystems, and scaling up revenue, Ramsey and his team apply the frameworks and best practices used by the fastest growing software companies, and help you avoid costly mistakes. Prior to founding Port of Entry partners, Ramsey was a software executive at Branch, IBM, Outblaze, and Register.com, and is a multi-time startup founder and entrepreneur. Ramsey has a BA in Economics and Hispanic Studies from Northwestern University and earned a bilingual MBA from IESE in Barcelona.
Connect with Ramsey Pryor:
Websites:
- https://www.portofentrypartners.com/
- https://www.linkedin.com/in/ramseypryor/
- https://anchor.fm/ramsey-pryor
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: globalmktg@auerbach-intl.com
Get the insurance settlement you deserve: www.IGICworldwide.com
Business intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Outstanding way to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to Philip@Auerbach-Intl.com]
How do you get people to reveal their true intentions and their true motivations during sales negotiations, interviews, or even interrogations? Michael Reddington, the CEO of InQuasive, has worked in over 50 countries teaching these techniques. Ultimately, he says, it is about saving face, establishing credibility and trust, and knowing the primary goal. How to get there becomes the issue. While he taps into the universality of human experience, he also talks about national and cultural issues that shape the discussions.
Highlights:
{01:40} InQuasive
{03:00} The techniques used to gain information from people.
{05:00} What is truth?
{09:20} The difference between interviews with different cultures
{14:40} Interviewing people from authoritarian cultures.
{16:30} Interviewing people from different languages.
{21:55} Using interpreters.
Michael Reddington bio:
Michael Reddington is a Certified Forensic Interviewer, executive resource, President of InQuasive, Inc. and the author of The Disciplined Listening Method. He teaches executives and others how to reduce missed opportunities and move people from resistance to commitment.
As a Certified Forensic Interviewer, he achieved the highest professional designation available in the field of interview and interrogation. Michael spent over a decade training investigators around the world on the successful application of non-confrontational interview and interrogation techniques, earning the Outstanding Contribution Award from Homeland Security along the way. Michael has been invited by companies, government agencies and executive groups to facilitate his programs across the United States, Canada, the UK, Ireland, Europe, Africa and the Middle East. He has led over 1,500 programs and educated over 15,000 participants from over 50 countries.
Connect with Michael Reddington:
Websites:
- www.inquasive.com
- www.michaelreddington.com
- www.disciplinedlistening.com
Social Media
- Michael Reddington, CFI | LinkedIn
· mreddington@inquasive.com
Telephone
· 704.256.7116
How do you get people to reveal their true intentions and their true motivations during sales negotiations, interviews, or even interrogations? Michael Reddington, the CEO of InQuasive, has worked in over 50 countries teaching these techniques. Ultimately, he says, it is about saving face, establishing credibility and trust, and knowing the primary goal. How to get there becomes the issue. While he taps into the universality of human experience, he also talks about national and cultural issues that shape the discussions.
{You can hear the full episode on February the 3rd}
As a global business strategist, Australia-based Cynthia Dearin has a process that helps companies determine the most viable overseas markets to enter and a series of steps to enter them. While “overnight success” can take ten years and a minimal commitment of three, she emphasizes that “simple scales and complex fails.” In this episode, Cynthia discusses her long experience in Arab countries, whether being a young female was a detriment there, the critical concept of time, examples of needed package reconfiguration, and how to manage Communist Party restrictions in China. Even with a common language and similar cultures, Cynthia also presents lessons from the colossal failures of America’s Starbucks in Australia and the Australian hardware chain Bunnings in the UK. Nevertheless, when done right, opportunities abound, and protectionism should not deter companies from gaining additional, lucrative, overseas revenue.
Highlights:
{03:00} First steps to start working internationally.
{07:26} Reconfiguring your product for a target country.
{10:26} Working in the Arab world as a young woman.
{14:20} Similarities are differences between Arab countries.
{17:55} The concept of time in different countries
{22:35} Measuring ROI
{25:40} The failure of Starbucks in Australia
Cynthia Dearnin bio:
Australia-based Cynthia Dearin is an international business strategist and lawyer, and the Founder of Dearin & Associates. With 25 years of international experience, she is on a mission to empower business owners and CEOs, mainly in manufacturing, to scale internationally and amplify their impact in the world. But while opportunities abound, many executives have no idea how to start. Cynthia advises clients on how to go global and reach their full potential. She has lived and worked in the UK, France, the US, Australia, Egypt, the UAE, Iraq, Jordan, Qatar, and Indonesia, expanding her clients to the US, UK, Singapore, Malaysia, Vietnam, China, Hong Kong, the UAE, Saudi Arabia, and New Zealand among others. In addition to her native English, Cynthia speaks fluent Arabic and French.
Connect with Cynthia Dearin:
LinkedIn: https://www.linkedin.com/in/cynthiadearin/
Website: https://dearinassociates.com/
Facebook: https://www.facebook.com/cynthia.dearin.global
cynthia.dearin@dearinassociations.com
Phone Number
+61 422 164 433
As a global business strategist, Australia-based Cynthia Dearin has a process that helps companies determine the most viable overseas markets to enter and a series of steps to enter them. While “overnight success” can take ten years and a minimal commitment of three, she emphasizes that “simple scales and complex fails.” In this episode, Cynthia discusses her long experience in Arab countries, whether being a young female was a detriment there, the critical concept of time, examples of needed package reconfiguration, and how to manage Communist Party restrictions in China. Even with a common language and similar cultures, Cynthia also presents lessons from the colossal failures of America’s Starbucks in Australia and the Australian hardware chain Bunnings in the UK. Nevertheless, when done right, opportunities abound, and protectionism should not deter companies from gaining additional, lucrative, overseas revenue. {You can hear the full episode on Friday, February 24th}
France-born Cecile Israel, “Ceci The Wine Lady,” expands upon her experiences starting a wine marketing firm in China. In this episode, she explores the importance of branding and influencers, China’s domestic wine industry, the country’s pragmatic approach to doing business, wine pricing, why “wine” may not really be wine, how wine consumption practices differ from the West’s, wine pairing, dominance of online wine buying, and etiquette at restaurant meals.
Highlights:
{01:14} Key elements that determine success in the wine business
{07:22} Management styles differences between Chinese companies and French companies?
{14:52} Chinese wine consumers differ from French Wine consumers?
At age 15, Ceci entered Paris’ famous Hospitality School. She discovered the fantastic world of wine and literally fell in love with it. She loves wine and for her, it is a human product that evolves with time.
No one can master wine; there is always so much to learn and be surprised about. However, Ceci much disliked the way Wine was taught, with its complexity and elitist nature. To her, wine is about conviviality and social life! We consume wine with friends, at restaurants, to pair with dinner, over parties, celebrations, with our love, or just alone after a long day of work…
Ceci continued her international journey in hospitality management working in marketing, finance, and business strategy in famous hotels and restaurants, after a Degree at Institut Paul Bocuse and an MBA at ESSEC Business school. During all that time, she always kept some idea in mind to market wine more accessible.
From virtual tables with RFID tags to smart wine labels, Ceci always got ideas and a strong desire to lead new wine experiences, more easily and fun! She was looking to the US market, and then China! China is booming and soon becoming the second wine market worldwide, but consumers are totally neophyte but interested to discover more to select their wine, taste, and enjoy.
Cici produced and launched innovative multisensory smart wine labels to ease wine selection. It ended up being also perfect for wine events.
Connect with Cecile Israel:
LinkedIn: https://www.linkedin.com/in/cecile-israel/
Website: http://easybacchus.com/ -
Blog: http://cicithewinelady.com/blog -
Email: Cecile.Israel@gmail.com
France-born Cecile Israel, “Ceci The Wine Lady,” expands upon her experiences starting a wine marketing firm in China. In this episode, she explores the importance of branding and influencers, China’s domestic wine industry, the country’s pragmatic approach to doing business, wine pricing, why “wine” may not really be wine, how wine consumption practices differ from the West’s, wine pairing, dominance of online wine buying, and etiquette at restaurant meals.
{You can hear the full episode on Friday, February 24th}
How did a young French woman build a wine business in China when she didn’t speak the language or know anyone when she started? Cecile Israel, who became known as Ceci The Wine Lady, presents her fascinating professional background and desire to bring wine to a wide audience. With marketing methods very different from the West’s, she also elaborates the in-depth role and centrality of “Guanxi,” the importance of branding, the use of apps and influencers, other innovative methods, and differences with business life in France.
Highlights:
{01:23} Ceci Israel’s motivation into the hospitality, food, and beverage sector.
{07:57} Counterfeit wine
{10:37} The fear of losing intellectual property.
{12:20} Differences in business practices in China and France?
{17:45} Success in the Chinese market
Cecile Israel bio:
At age 15, Ceci entered Paris’ famous Hospitality School. She discovered the fantastic world of wine and literally fell in love with it. She loves wine and for her, it is a human product that evolves with time.
No one can master wine; there is always so much to learn and be surprised about. However, Ceci much disliked the way Wine was taught, with its complexity and elitist nature. To her, wine is about conviviality and social life! We consume wine with friends, at restaurants, to pair with dinner, over parties, celebrations, with our love, or just alone after a long day of work…
Ceci continued her international journey in hospitality management working in marketing, finance, and business strategy in famous hotels and restaurants, after a Degree at Institut Paul Bocuse and an MBA at ESSEC Business school. During all that time, she always kept some idea in mind to market wine more accessible.
From virtual tables with RFID tags to smart wine labels, Ceci always got ideas and a strong desire to lead new wine experiences, more easily and fun! She was looking to the US market, and then China! China is booming and soon becoming the second wine market worldwide, but consumers are totally neophyte but interested to discover more to select their wine, taste, and enjoy.
Cici produced and launched innovative multisensory smart wine labels to ease wine selection. It ended up being also perfect for wine events.
Connect with Cecile Israel:
LinkedIn: https://www.linkedin.com/in/cecile-israel/
Website: http://easybacchus.com/ -
Blog: http://cicithewinelady.com/blog -
Email: Cecile.Israel@gmail.com
How did a young French woman build a wine business in China when she didn’t speak the language or know anyone when she started? Cecile Israel, who became known as Ceci The Wine Lady, presents her fascinating professional background and desire to bring wine to a wide audience. With marketing methods very different from the West’s, she also elaborates the in-depth role and centrality of “Guanxi,” the importance of branding, the use of apps and influencers, other innovative methods, and differences with business life in France.
{You can hear the full episode on Friday, February 10th}
Part two of our two-part series with Chris Smit and Peter Van der Lende
How do you meld people from different nationalities into one corporate culture? How accurate are stereotypes by which we all initially judge? How can people from hostile countries work together in one company? Which countries generally have open vs. top-down communication styles …. except when they don’t? How do you get people from collectivist cultures to communicate in more open cultures? Chris Smit and Peter van der Lende, both of Culture Matters, bring over 20 years of experience assisting companies with these and other critical issues that can make ventures fail or succeed. Both guests, originally from the Netherlands, together speak four languages and have worked with more than 100 nationalities in over 50 countries. The main key to success for anyone is to acquire cultural competence and awareness of your own culture so that you can more effectively relate to and work with others.
Highlights:
{03:52} Encouraging people from top-down societies to give their input when their own culture discourages it?
{11:26} Stereotypes that we have some merit.
{19:55} The American management styles.
Chris Smit bio:
Chris Smit is the Managing Partner of Culture Matters, a company showing clients the value of cultural diversity and how to maximize diverse talents for corporate growth. Having lived in the US, his native Netherlands, and currently living in Paris, he has worked with over 100 nationalities in 45 countries. He is a passionate and enthusiastic speaker with extensive experience in coaching and managing staff at all levels. His goal is to help clients gain cultural competence so that they can work effectively with people from different cultures and socio-economic backgrounds. The rewards are increased time and money with more focused management, effective production, and more humane HR policies.
Peter van der Lende bio:
Peter van der Lende has his own company, Expand 360 and works with Chris at Culture Matters. Peter has worked and lived in nine countries in Europe, Latin America, and North America and secures clients for his clients in these three markets. Fluent in English, Spanish, and Dutch, Netherlands-born Peter lives in Atlanta and has 20 years of experience in market and business development. He builds bridges with what is Practical with time and effort, Persistent through face-to-face interactions, and with Patience to secure results based on trust and cultural competence.
Connect with Chris and Peter:
Website: www.Expand360.com
Website: www.culturematters.com
Chris email: chris.smit@culturematters.com
Chris telephone: +32 476 52 49 57
Peter email: peter.vanderlende@culturematters.com
Peter telephone: (USA) 678 301 8369
FACEBOOK: https://www.facebook.com/CultureMattersHQ/
LINKEDIN: https://www.linkedin.com/in/smitchris/?originalSubdomain=be
TWITTER: https://twitter.com/chrissmit
How do you meld people from different nationalities into one corporate culture? How accurate are stereotypes by which we all initially judge? How can people from hostile countries work together in one company? Which countries generally have open vs. top-down communication styles …. except when they don’t? How do you get people from collectivist cultures to communicate in more open cultures? Chris Smit and Peter van der Lende, both of Culture Matters, bring over 20 years of experience assisting companies with these and other critical issues that can make ventures fail or succeed. Both guests, originally from the Netherlands, together speak four languages and have worked with more than 100 nationalities in over 50 countries. The main key to success for anyone is to acquire cultural competence and awareness of your own culture so that you can more effectively relate to and work with others. {You can hear the full episode on Friday, February 3rd}
How do you meld people from different nationalities into one corporate culture? How accurate are stereotypes by which we all initially judge? How can people from hostile countries work together in one company? Which countries generally have open vs. top-down communication styles …. except when they don’t? How do you get people from collectivist cultures to communicate in more open cultures? Chris Smit and Peter van der Lende, both of Culture Matters, bring over 20 years of experience assisting companies with these and other critical issues that can make ventures fail or succeed. Both guests, originally from the Netherlands, together speak four languages and have worked with more than 100 nationalities in over 50 countries. The main key to success for anyone is to acquire cultural competence and awareness of your own culture so that you can more effectively relate to and work with others.
Highlights:
{02:45} Recommendations for creating a multinational corporate culture
{08:35} Working with KLM, a multiple-language Airlines
{15:56} The most difficult cultural difficulties that Chris and Peter have faced
Chris Smit bio:
Chris Smit is the Managing Partner of Culture Matters, a company showing clients the value of cultural diversity and how to maximize diverse talents for corporate growth. Having lived in the US, his native Netherlands, and currently living in Paris, he has worked with over 100 nationalities in 45 countries. He is a passionate and enthusiastic speaker with extensive experience in coaching and managing staff at all levels. His goal is to help clients gain cultural competence so that they can work effectively with people from different cultures and socio-economic backgrounds. The rewards are increased time and money with more focused management, effective production, and more humane HR policies.
Peter van der Lende bio:
Peter van der Lende has his own company, Expand 360 and works with Chris at Culture Matters. Peter has worked and lived in nine countries in Europe, Latin America, and North America and secures clients for his clients in these three markets. Fluent in English, Spanish, and Dutch, Netherlands-born Peter lives in Atlanta and has 20 years of experience in market and business development. He builds bridges with what is Practical with time and effort, Persistent through face-to-face interactions, and with Patience to secure results based on trust and cultural competence.
Connect with Chris and Peter:
Website: www.Expand360.com
Website: www.culturematters.com
Chris email: chris.smit@culturematters.com
Chris telephone: +32 476 52 49 57
Peter email: peter.vanderlende@culturematters.com
Peter telephone: (USA) 678 301 8369
FACEBOOK: https://www.facebook.com/CultureMattersHQ/
LINKEDIN: https://www.linkedin.com/in/smitchris/?originalSubdomain=be
TWITTER: https://twitter.com/chrissmit
Part One of our two-part series with Chris Smit and Peter Van der Lende
How do you meld people from different nationalities into one corporate culture? How accurate are stereotypes by which we all initially judge? How can people from hostile countries work together in one company? Which countries generally have open vs. top-down communication styles …. except when they don’t? How do you get people from collectivist cultures to communicate in more open cultures? Chris Smit and Peter van der Lende, both of Culture Matters, bring over 20 years of experience assisting companies with these and other critical issues that can make ventures fail or succeed. Both guests, originally from the Netherlands, together speak four languages and have worked with more than 100 nationalities in over 50 countries. The main key to success for anyone is to acquire cultural competence and awareness of your own culture so that you can more effectively relate to and work with others.
{You can hear the full episode on Friday, January 27th}
Part Three of our three-part series with Marion Renk-Rosenthal
Marion explains how she navigates the politics of both state-run and private media companies. There are different rules to follow, and there are pros and cons for both. The world is changing, and the younger generation has a different mindset. Marion explains how the world of documentary filmmaking is changing.
Highlights:
{02:10} Government-run or subsidized media
{06:30} VIP tours
{10:00} Navigating cultural issues
Marion Renk Rosenthal bio:
Marion is a California-based, American, and German multi-lingual and cultural TV producer and project manager who has lived in the UK, France, Germany, and Luxemburg. She speaks fluent French and German and excellent Spanish and works in media, PR, and tourism. Her projects range from producing European documentary films to managing international VIP business travel programs in the US. In all her projects she bridges linguistic and cultural gaps between global clients and their audiences or participants.
Connect with Marion:
www.renk-rosenthal.com
www.linkedin.com/in/marionrr
www.instagram.com/marion_travels
www.facebook.com/marionlovestravel
www.youtube.com/@mariontravels
https://marion-travels.blogspot.com
Part Three of our three-part series with Marion Renk-Rosenthal
Marion explains how she navigates the politics of both state-run and private media companies. There are different rules to follow, and there are pros and cons for both. The world is changing, and the younger generation has a different mindset. Marion explains how the world of documentary filmmaking is changing.
{You can hear the full episode on January 20th}
Part Two of our three-part series with Marion Renk-Rosenthal
Documentaries are a tool to change the world, but certain rules must be followed. Some countries have taboo subjects that could lead to legal ramifications. Choosing a topic is a large part of the process as is whether a budget for security is included. Marion explains the do’s and don’ts of working in Latin America, Poland, and the Philippines as well as subjects and filming methods that appeal to Europeans vs. Americans.
Highlights:
{02:10} Business dos and don'ts when dealing with Luxembourg
{02:36} Business in Latin America.
{08:00} Working with Filipinos
{13:06} Taboo subject matters for documentaries
{20:50} Choosing a topic for documentaries
Marion Renk Rosenthal bio:
Marion is a California-based, American, and German multi-lingual and cultural TV producer and project manager who has lived in the UK, France, Germany, and Luxemburg. She speaks fluent French and German and excellent Spanish and works in media, PR, and tourism. Her projects range from producing European documentary films to managing international VIP business travel programs in the US. In all her projects she bridges linguistic and cultural gaps between global clients and their audiences or participants.
Connect with Marion:
www.renk-rosenthal.com
www.linkedin.com/in/marionrr
www.instagram.com/marion_travels
www.facebook.com/marionlovestravel
www.youtube.com/@mariontravels
https://marion-travels.blogspot.com
Part Two of our three-part series with Marion Renk-Rosenthal
Documentaries are a tool to change the world, but certain rules must be followed. Some countries have taboo subjects that could lead to legal ramifications. Choosing a topic is a large part of the process as is whether a budget for security is included. Marion explains the do’s and don’ts of working in Latin America, Poland, and the Philippines as well as subjects and filming methods that appeal to Europeans vs. Americans.
{You can hear the full Episode on January 13th}
Part One of our three-part series with Marion Renk-Rosenthal
Documentaries are a tool to change the world. Marion tells the story of Corky, an Orca from British Columbia, and the discovery of long-buried historical site, the Lost White City in Honduras. As she creates these documentaries, she navigates the rules of private and state-run media while following social norms around the world.
Highlights:
{01:44} Successful documentaries made by Marion over the years.
{05:45} The story of the lost White City
{07:34} Business expectations in the United Kingdom, France, and Germany.
{11:25} Formal introductions in Europe vs American
{16:40} Luxembourg life and expectations
Marion Renk Rosenthal bio:
Marion is a California-based, American and German multi-lingual and cultural TV producer and project manager who has lived in the UK, France, Germany, and Luxembourg. She speaks fluent French and German and excellent Spanish and works in media, PR, and tourism. Her projects range from producing European documentary films to managing international VIP business travel programs in the US. In all her projects she bridges linguistic and cultural gaps between global clients and their audiences or participants.
Connect with Marion:
www.renk-rosenthal.com
www.linkedin.com/in/marionrr
www.instagram.com/marion_travels
www.facebook.com/marionlovestravel
www.youtube.com/@mariontravels
https://marion-travels.blogspot.com
Part One of our three-part series with Marion Renk-Rosenthal
Documentaries are a tool to change the world. Marion tells the story of Corky, an Orca from British Columbia, and the discovery of a long-buried historical site, the Lost White City in Honduras. As she creates these documentaries, she navigates the rules of private and state-run media while following social norms around the world.
{You can hear the full episode on Friday, January 6th}
Part Three of our three-part series, with Dr. Komi Klu.
Where can foreign investors earn 10x the ROI than in the US and have immediate access to 400 million people in one part alone? A. Africa, the “virgin territory,” is ripe for all kinds of investments. Dr. Komi Klu, President of EMIGROUP [Emerging Markets Invest Group] which operates in 30 markets, presents little-known opportunities in a young and vibrant continent and explodes many common business myths. For example, online registrations in 24 hours are replacing bureaucratic hurdles in many countries, and corruption is reducing due to the US Foreign Corrupt Practices Act and the risk of audits. He also explores positive perceptions of the US vs. China, ways for power-generation companies to prosper, cultural etiquette across the continent, Francophone / Anglophone differences, product packaging to reach the mass market, and lots more.
Highlights:
{02:44} Corruption in the form of consulting fees
{04:36} African etiquette and manners
{10:06} Differences or similarities between African countries
{14:09} ECOWAS, SADC, and COMESA, helping to increase the African economies
{29:00} Komi’s humanitarian initiatives.
Dr. Komi S. Klu bio:
Dr. Komi S. Klu is currently the Chairman and Chief Risk Officer of EMIGROUP [Emerging Markets Invest Group] which works in 30 African markets. He is a well-respected Financial Services Executive and investment facilitator with over 20 years of proven success in promoting financial and operational efficiency for large global financial institutions. These include Capital One Finance and HSBC Bank where he has held management positions overseeing Corporate Due Diligence, Risk Management, and Claims Processing Operations. Concurrently, as Chief Investment & Risk Officer of EMIGROUP, Komi is providing leadership and consulting services, assisting African companies in building solutions for large-scale, complex business challenges to mitigate risks and drive investment and growth opportunities.
Komi has earned a reputation for the innovative and strategic leadership he brings to the financial services industry, as well as to global humanitarian initiatives. He is currently the board chairman of WAFI CAPITAL, SA a private Equity firm operating in West Africa, raising funds from investors in North America and Europe.
Komi is based in Dover, Delaware, and makes frequent trips to his native Ghana. He is also an active member of the Global Chamber®, both in Anglophone and Francophone countries.
Connect with Komi:
Komi@EMInvestGroup.com
US tel 302 612 7690
Ghana tel +23 324 826 580
https://www.eminvestgroup.com/
Part Three of our three-part series, with Dr. Komi Klu.
Where can foreign investors earn 10x the ROI than in the US and have immediate access to 400 million people in one part alone? A. Africa, the “virgin territory,” is ripe for all kinds of investments. Dr. Komi Klu, President of EMIGROUP [Emerging Markets Invest Group] which operates in 30 markets, presents little-known opportunities in a young and vibrant continent and explodes many common business myths. For example, online registrations in 24 hours are replacing bureaucratic hurdles in many countries, and corruption is reducing due to the US Foreign Corrupt Practices Act and the risk of audits. He also explores positive perceptions of the US vs. China, ways for power-generation companies to prosper, cultural etiquette across the continent, Francophone / Anglophone differences, product packaging to reach the mass market, and lots more.
{You can hear the full episode, Friday December 30th}
Part Two of our three-part series, with Dr. Komi Klu.
Where can foreign investors earn 10x the ROI than in the US and have immediate access to 400 million people in one part alone? A. Africa, the “virgin territory,” is ripe for all kinds of investments. Dr. Komi Klu, President of EMIGROUP [Emerging Markets Invest Group] which operates in 30 markets, presents little-known opportunities in a young and vibrant continent and explodes many common business myths. For example, online registrations in 24 hours are replacing bureaucratic hurdles in many countries, and corruption is reducing due to the US Foreign Corrupt Practices Act and the risk of audits. He also explores positive perceptions of the US vs. China, ways for power-generation companies to prosper, cultural etiquette across the continent, Francophone / Anglophone differences, product packaging to reach the mass market, and lots more.
Part Two of our three-part series, with Dr. Komi Klu.
Where can foreign investors earn 10x the ROI than in the US and have immediate access to 400 million people in one part alone? A. Africa, the “virgin territory,” is ripe for all kinds of investments. Dr. Komi Klu, President of EMIGROUP [Emerging Markets Invest Group] which operates in 30 markets, presents little-known opportunities in a young and vibrant continent and explodes many common business myths. For example, online registrations in 24 hours are replacing bureaucratic hurdles in many countries, and corruption is reducing due to the US Foreign Corrupt Practices Act and the risk of audits. He also explores positive perceptions of the US vs. China, ways for power-generation companies to prosper, cultural etiquette across the continent, Francophone / Anglophone differences, product packaging to reach the mass market, and lots more.
{You can hear the full episode, Friday December 23rd}
In part one of our three-part series, we talk to Dr. Komi Klu.
Where can foreign investors earn 10x the ROI than in the US and have immediate access to 400 million people in one part alone? A. Africa, the “virgin territory,” is ripe for all kinds of investments. Dr. Komi Klu, President of EMIGROUP [Emerging Markets Invest Group] which operates in 30 markets, presents little-known opportunities in a young and vibrant continent and explodes many common business myths. For example, online registrations in 24 hours are replacing bureaucratic hurdles in many countries, and corruption is reducing due to the US Foreign Corrupt Practices Act and the risk of audits. He also explores positive perceptions of the US vs. China, ways for power-generation companies to prosper, cultural etiquette across the continent, Francophone / Anglophone differences, product packaging to reach the mass market, and lots more.
Highlights:
{02:17} The background of Dr. Komi S. Klu
{05:26} The most receptive countries for American investment or foreign investment
{07:48} Advantages Africa offers that most Americans overlook
{09:40} The challenges of entering the African market
{14:14} The Foreign Corrupt Practices Act.
{18:38} How can American and European companies compete against the Chinese
Dr. Komi S. Klu bio:
Dr. Komi S. Klu is currently the Chairman and Chief Risk Officer of EMIGROUP [Emerging Markets Invest Group] which works in 30 African markets. He is a well-respected Financial Services Executive and investment facilitator with over 20 years of proven success in promoting financial and operational efficiency for large global financial institutions. These include Capital One Finance and HSBC Bank where he has held management positions overseeing Corporate Due Diligence, Risk Management, and Claims Processing Operations. Concurrently, as Chief Investment & Risk Officer of EMIGROUP, Komi is providing leadership and consulting services, assisting African companies in building solutions for large-scale, complex business challenges to mitigate risks and drive investment and growth opportunities.
Komi has earned a reputation for the innovative and strategic leadership he brings to the financial services industry, as well as to global humanitarian initiatives. He is currently the board chairman of WAFI CAPITAL, SA a private Equity firm operating in West Africa, raising funds from investors in North America and Europe.
Komi is based in Dover, Delaware, and makes frequent trips to his native Ghana. He is also an active member of the Global Chamber®, both in Anglophone and Francophone countries.
Connect with Komi:
Komi@EMInvestGroup.com
US tel 302 612 7690
Ghana tel +23 324 826 580
https://www.eminvestgroup.com/
In part one of our three-part series, we talk to Dr. Komi Klu.
Where can foreign investors earn 10x the ROI than in the US and have immediate access to 400 million people in one part alone? A. Africa, the “virgin territory,” is ripe for all kinds of investments. Dr. Komi Klu, President of EMIGROUP [Emerging Markets Invest Group] which operates in 30 markets, presents little-known opportunities in a young and vibrant continent and explodes many common business myths. For example, online registrations in 24 hours are replacing bureaucratic hurdles in many countries, and corruption is reducing due to the US Foreign Corrupt Practices Act and the risk of audits. He also explores positive perceptions of the US vs. China, ways for power-generation companies to prosper, cultural etiquette across the continent, Francophone / Anglophone differences, product packaging to reach the mass market, and lots more. {You can hear the full episode on Friday, December 16th}
Ellen found a way to turn her love of German into a career after learning about her German ancestry in college. She demonstrates how the differences between German and American corporate cultures might be problematic. In her stories, Ellen explains the differences between German and Swiss, as well as certain cultural concerns you should be aware of before working there.
Highlights:
{01:30} Ellen’s journey
{07:55} Difference between the Swiss and German versions of the German Language
{10:45} How to get input from managers from lower levels and employees.
{14:56} The top-down German approach vs the American approach.
{24:30} The problem with the German word "influence"
Dr. Ellen Moran bio:
Dr. Ellen Moran is a St. Louis-based business psychologist and executive coach certified by the International Coach Federation as well as a speaker and facilitator. Speaking good conversational German, she works with leaders of major companies and their teams, both in the US and abroad – primarily in Germany and Switzerland, to create collaborative conversations, cultures, and work climates …. because even though words are correct, people may still not connect.
Her main focus is to equip business leaders to spark employees’ creativity and connection to the business mission and purpose.
Connect with Ellen:
www.leadershipdialogues.com
www.linkedin.com/in/ellenlmoranphd
Using Linked In technology as a sales-generation tool normally works the same worldwide. Except where it doesn’t. Matt Rocco, VP of Sales at Mojo Global, describes market-entry issues involving Canada and the UAE, and reasons why this kind of technology is not as readily accepted in other countries.
Highlights:
{01:23} Background of Mojo
{03:31} Working in Canada
{09:10} Working in Europe
{10:45} How to use LinkedIn
{12:45} The most challenging country
{25:45} Using the Culture to change your appeal
Matt Rocco bio:
Matt Rocco is VP of Sales and a scaling strategist at Mojo Global, which unites people for events and masterminds and has a unique technology that uses Linked In for business growth and expansion. In its 14th year, Mojo has over 7000 clients in 30 countries with a 30% revenue growth trajectory, largely attributed to Matt. He has worked with sales guru Grant Cardone, the companies of entrepreneur Mark Cuban, Chicken Soup for the Soul author Mark Victor Hansen, and financial-literacy advocate Sharon Lechter. Matt’s focus is always to provide outstanding value to anyone he talks to or works with.
Connect with Matt:
www.mojoglobal.com
https://www.linkedin.com/in/matt-rocco1/
Using Linked In technology as a sales-generation tool normally works the same worldwide. Except where it doesn’t. Matt Rocco, VP of Sales at Mojo Global, describes market-entry issues involving Canada and the UAE, and reasons why this kind of technology is not as readily accepted in other countries. {You can hear the full episode on Friday, November 18}
Hong Kong, Singapore, Malaysia, and Indonesia. Adrian Kingswell, CEO of the analytics firm Mezzo Labs in London, speaks about the many fascinating issues of building a business in Asia. These include China’s absorbing HK, the impact on staffing, and international companies’ exodus from the territory. While he says, Singapore’s business methods mirror those in the UK and global standards, other countries are more conformist and risk-averse, often requiring local partners to smooth the cultivation of local clients. Where much dining and entertainment in the West helps maintain a relationship after a deal is sealed, in the East large investments in dining, after-hours drinking, and meeting must be made upfront to cultivate connections. Adrian also presents how pricing practices and decision-making are implemented in his target markets, and how he turned the company’s Italian name (meaning “half”) into an advantage in a humorous twist.
Highlights:
{01:25} Adrian’s journey
{05:40} Working in Hong Kong and Singapore
{11:19} Working in a country run by The Communist Party
{21:58} Pricing methods in different countries
{23:00} Working in Muslim-majority countries
{37:00} The financial cost of building relationships
Adrian Kingwell bio:
Adrian is the founder and CEO of two businesses: Mezzo Labs, an analytics consultancy, and Uplifter, a SaaS platform, both based in London. He is the first to admit that global expansion was driven more by his heart than his head: a passion for meeting interesting people in faraway countries that started as a backpacking student and continued throughout his 30-year business life. In 2017, he opened Mezzo Labs Hong Kong and then two years later Mezzo Labs Singapore. His clients are not only based in those cities, but also in neighboring Malaysia and Indonesia.
Connect with Adrian:
https://www.mezzolabs.com/
Hong Kong, Singapore, Malaysia, and Indonesia. Adrian Kingswell, CEO of the analytics firm Mezzo Labs in London, speaks about the many fascinating issues of building a business in Asia. These include China’s absorbing HK, the impact on staffing, and international companies’ exodus from the territory. While he says, Singapore’s business methods mirror those in the UK and global standards, other countries are more conformist and risk-averse, often requiring local partners to smooth the cultivation of local clients. Where much dining and entertainment in the West helps maintain a relationship after a deal is sealed, in the East large investments in dining, after-hours drinking, and meeting must be made upfront to cultivate connections. Adrian also presents how pricing practices and decision-making are implemented in his target markets, and how he turned the company’s Italian name (meaning “half”) into an advantage in a humorous twist. {You can hear the full episode on Friday, November 11th}
Andrew Weiler, of English Confidence Unlocked in Australia, shares how his own immigrant parents’ journey with English as a Second Language (ESL) inspired him to help others. Andrew moved from a job in Economics to become an ESL teacher, mainly working with Southeast Asians, Chinese and Japanese. He explains how different cultures affect the teaching process, the barrier of “saving face,” and subjects to avoid in conversations.
Highlights:
{02:05} Moving from ECON (economics) to teaching English?
{08:14} How Andrew’s parent’s journey with learning English inspired him.
{11:00} Fundamental Differences between Australia and other countries
{22:30} Having uncomfortable conversations and the effects on learning English
Andrew Weiler bio:
Andrew Weiler is the Owner of English Confidence Unlocked, a school based in Melbourne, Australia. He initially trained as an economist but ended up in the area of English Language Teaching.
Andrew, himself a migrant from Hungary, learned a number of languages including Chinese and Spanish as a way to understand the teaching of English. He has also taught Indonesian. He has worked in Hungary, Japan and Cambodia training English language teachers. He now predominantly works with immigrants who feel that their spoken English, while at times quite proficient, is still holding them back in their career opportunities. Since Covid, he has been working with his clients online. They mainly come from around Australia but some reside in Southeast Asia.
His unique approach built and tested over 40 years of research and practice helps even those who have tried everything and still feel stuck.
Connect with Andrew:
https://englishconfidenceunlocked.com
https://www.linkedin.com/in/andrewweilersill/
https://www.facebook.com/Language.Coach.Andrew.Weiler/
Michael Markiewicz of Markiewicz Enterprises, LLC joins us to share his focus on asset protection, consulting services, and CPA services. One of his noteworthy charity projects is in Malawi. Michael shares how the life of William Kamkwamba inspired him to make changes in his life.
Michael also explains the CPA point of view for international clients and the complications that come with working with different nationalities, including communist countries.
Highlights:
{01:13} Who is Michael Markiewicz
{03:57} A Ted talk by a young man from Malawi by the name of William Kamkwamba.
{10:00} The CPA point of view for international clients and working with different nationalities?
{14:37} Family-oriented business in different countries
{16:12} Clients in Communist countries
{26:17} Spanish business culture
Michael Markiewicz bio:
With over 35 years of experience in providing financial guidance to entertainment professionals, family offices, small businesses, and C-level executives, Michael Markiewicz is the founder and owner of Markiewicz Enterprises, LLC, a New York-based financial services company specializing in CPA services, consulting services, and asset protection.
As a CPA and certified financial planner, Michael provides premium services, with particular expertise in providing production accounting services for films in all stages of development from pre-production through post-production. Included in those services is the application for pre-certification of film tax credits and the final application for credit funds to be received. Other focuses of his practice are outsourced family office administrative services and business management for sports and entertainment figures. Outside of his practice, Michael is a successful investor, and speaker, and is very involved with many philanthropic endeavors.
Michael graduated from Tufts University with BA in Economics and Sociology. He received his MBA and MS in Accounting from Northeastern University. As a CPA, PFS (Personal Financial Specialist), and CFP, he is a member of the New York State Society of Certified Public Accountants, the American Institute of Certified Public Accountants, and the Estate Planning Council of New York City where he recently served as a Board Member. He is also the Finance Director of Marriage Equality USA and a member of the National Gay & Lesbian Chamber of Commerce.
Outside of his professional life, Michael studies and plays guitar, enjoys singing, is an artist in oil and other media, loves movies and the theatre (where he is also an occasional investor), and is a huge animal rights activist. Michael also serves on the board of Moving Windmills Project, Inc, and acts as treasurer, a non-profit organization where mission is rural economic development and education in Malawi, Africa.
Michael lives in Chelsea (Manhattan) with his husband Mark and their beloved wire-haired dachshunds, Maggie and Lily.
Connect with Michael:
https://www.michaelmarkiewiczmedia.com
https://www.linkedin.com/in/michael-markiewicz-cpa-cfp-05644a3
https://www.facebook.com/michael.markiewicz.5
https://twitter.com/michaelmar17?s=20&t=XNNIJE7YdQ5WnPPZQzJY0Q
https://www.instagram.com/michaelmar17
Andrew Weiler, of English Confidence Unlocked in Australia, shares how his own immigrant parents’ journey with English as a Second Language (ESL) inspired him to help others. Andrew moved from a job in Economics to become an ESL teacher, mainly working with Southeast Asians, Chinese and Japanese. He explains how different cultures affect the teaching process, the barrier of “saving face,” and subjects to avoid in conversations.
{You can hear the full episode Friday, November 4th}
Michael Markiewicz of Markiewicz Enterprises, LLC joins us to share his focus on asset protection, consulting services, and CPA services. One of his noteworthy charity projects is in Malawi. Michael shares how the life of William Kamkwamba inspired him to make changes in his life.
Michael also explains the CPA point of view for international clients and the complications that come with working with different nationalities, including communist countries.
{You can hear the full episode Friday, November 2nd}
Dr. Chaz Austin, with his decades of experience, describes many keys to working with executives in two major countries. “Structured like a brick,” India is a very top-down, hierarchical business structure in which “kissing up to the boss” is the main way to gain titles, gain promotions, and gain more money. Unlike a participatory “humanistic” structure which welcomes ideas from any level, Indian business in general does not encourage ideas from below and has very few opportunities for women at senior levels, except in nonprofits. Nigeria has a similar management structure and is more open to women but confronts embedded corruption, bribery, bureaucracy, and politics. Nevertheless, Dr. Austin presents a young, dynamic, Nigerian agribusiness company, Zambara, that is working to break this mold. Regarding leadership, companies worldwide that have women in senior positions generate more profits and companies that embrace all kinds of professional backgrounds at their senior levels succeed better.
Highlights:
{03:50} Different social media methods
{09:36} Different cultural approaches used with students
{14:00} Gender differences in cultural practices
{17:44} How the feat of family embarrassment stops entrepreneurs
{19:26} Nigerian Business
Dr. Chaz Austin bio:
Dr. Chaz Austin holds his Doctorate in Organizational Leadership from Pepperdine University in Malibu, California. For the past 20 years, he has worked with private clients all over the world, advising leaders and managers on how to be more effective, and how to use social media to reach their target audiences.
He is currently Chairman of the Advisory Board for Zubara Logistix and Consultancy in Port Harcourt, Rivers State, Nigeria, and in early 2022 taught Leadership & Strategy in the Liverpool Business School’s Global MBA Program for the upGrad online educational platform in Mumbai, India. Topics included: Ten Well-Known Leadership Styles, Business Strategy Frameworks, Managing Cross-Cultural and Virtual Teams, and How to Solve Problems.
He also trains workers how to market themselves in The Gig Economy. Dr. Austin has been a college professor for over 20 years, teaching a wide range of courses in business, leadership and communication. Since 2017, he has been teaching branding and self-marketing courses he designed, based on his second book, for Los Angeles Pierce College.
Connect with Chaz:
TEDx Talk: https://www.youtube.com/watch?v=b3gf1kK3iLc.
Leadership Coaching
• How to Lead and Manage People: https://bit.ly/3HRwANA
• My Perspective on Leadership: https://bit.ly/3KpTltK
• Teaching “Leadership & Strategy” for upGrad in India
Two books on self-marketing, treating yourself like a business and behaving like an entrepreneur:
https://amzn.to/2XAoIsH
https://amzn.to/2XuDn8I
A series of three courses he wrote and teaches for LinkedIn Learning:
CREATING A CAREER PLAN http://goo.gl/IFMDCj
SUCCEEDING IN A NEW JOB https://goo.gl/lYxRSH
TRANSITIONING OUT OF YOUR JOB http://goo.gl/YtWBkr
CONTACT INFO:
Social Media: USE https://www.linkedin.com/in/chazaustin/
310.739.4917
chaz@chazaustin.com
Dr. Chaz Austin, with his decades of experience, describes many keys to working with executives in two major countries. “Structured like a brick,” India is a very top-down, hierarchical business structure in which “kissing up to the boss” is the main way to gain titles, gain promotions, and gain more money. Unlike a participatory “humanistic” structure which welcomes ideas from any level, Indian business in general does not encourage ideas from below and has very few opportunities for women at senior levels, except in nonprofits. Nigeria has a similar management structure and is more open to women but confronts embedded corruption, bribery, bureaucracy, and politics. Nevertheless, Dr. Austin presents a young, dynamic, Nigerian agribusiness company, Zambara, that is working to break this mold. Regarding leadership, companies worldwide that have women in senior positions generate more profits, and companies that embrace all kinds of professional backgrounds at their senior levels succeed better.
{You can hear the full episode on Friday, October 28th}
Michael Markiewicz of Markiewicz Enterprises, LLC joins us to share his focus on asset protection, consulting services, and CPA services. One of his noteworthy charity projects is in Malawi. Michael shares how the life of William Kamkwamba inspired him to make changes in his life.
Michael also explains the CPA point of view for international clients and the complications that come with working with different nationalities, including communist countries.
Highlights:
{01:13} Who is Michael Markiewicz
{03:57} A Ted talk by a young man from Malawi by the name of William Kamkwamba.
{10:00} The CPA point of view for international clients and working with different nationalities?
{14:37} Family-oriented business in different countries
{16:12} Clients in Communist countries
{26:17} Spanish business culture
Michael Markiewicz bio:
With over 35 years of experience in providing financial guidance to entertainment professionals, family offices, small businesses, and C-level executives, Michael Markiewicz is the founder and owner of Markiewicz Enterprises, LLC, a New York-based financial services company specializing in CPA services, consulting services, and asset protection.
As a CPA and certified financial planner, Michael provides premium services, with particular expertise in providing production accounting services for films in all stages of development from pre-production through post-production. Included in those services is the application for pre-certification of film tax credits and the final application for credit funds to be received. Other focuses of his practice are outsourced family office administrative services and business management for sports and entertainment figures. Outside of his practice, Michael is a successful investor, and speaker, and is very involved with many philanthropic endeavors.
Michael graduated from Tufts University with BA in Economics and Sociology. He received his MBA and MS in Accounting from Northeastern University. As a CPA, PFS (Personal Financial Specialist), and CFP, he is a member of the New York State Society of Certified Public Accountants, the American Institute of Certified Public Accountants, and the Estate Planning Council of New York City where he recently served as a Board Member. He is also the Finance Director of Marriage Equality USA and a member of the National Gay & Lesbian Chamber of Commerce.
Outside of his professional life, Michael studies and plays guitar, enjoys singing, is an artist in oil and other media, loves movies and the theatre (where he is also an occasional investor), and is a huge animal rights activist. Michael also serves on the board of Moving Windmills Project, Inc, and acts as treasurer, a non-profit organization where mission is rural economic development and education in Malawi, Africa.
Michael lives in Chelsea (Manhattan) with his husband Mark and their beloved wire-haired dachshunds, Maggie and Lily.
Connect with Michael:
https://www.michaelmarkiewiczmedia.com
https://www.linkedin.com/in/michael-markiewicz-cpa-cfp-05644a3
https://www.facebook.com/michael.markiewicz.5
https://twitter.com/michaelmar17?s=20&t=XNNIJE7YdQ5WnPPZQzJY0Q
https://www.instagram.com/michaelmar17
Michael Markiewicz of Markiewicz Enterprises, LLC joins us to share his focus on asset protection, consulting services, and CPA services. One of his noteworthy charity projects is in Malawi. Michael shares how the life of William Kamkwamba inspired him to make changes in his life.
Michael also explains the CPA point of view for international clients and the complications that come with working with different nationalities, including communist countries.
{You can hear the full Episode on Friday, October 7th}
Summary:
As head of the Global Chamber®, at least halfway to 525 chapters worldwide, Founder and CEO Doug Bruhnke shares his 35 years of global business experience. Starting his career as a chemical engineer with Dupont, Doug broke barriers getting the Japan office to hire its first female sales rep, explores how multicultural teams can be more effective, explains the three post-workday evening gatherings common in Korea and Japan, and negotiation methods in Taiwan. Doug also presents many cultural issues that both divide and unite us as well as why Global is Good.
Highlights:
{01:34} How a nice boy from Mount Kisco became globally minded.
{14:14} An example of a circular conversations
{23:06} How businesses in Japan and Singapore have changed their products or their services for the local market
{27:15} How have you observed the differences in management styles?
{29:44} The role of hierarchy
Doug Bruhnke bio:
Doug Bruhnke - Founder/CEO of Global Chamber®. Doug is an entrepreneur dedicated to helping members of Global Chamber® successfully reach new markets across 525 metropolitan regions - everywhere! He is a two-time ex-pat with Dupont in Tokyo and Singapore, with over 35 years of global business experience in nearly all countries and segments. Doug is also a regional advisor for the U.S. Global Leadership Coalition and a member of the Arizona District Export Council, British American Business Council of Northern California, and more. He has a B.S. in Chemical Engineering from the University of Utah and an EMBA from Michigan State University and is a co-inventor on five patents. Doug was born in Mount Kisco, New York, and now is based in Scottsdale, Arizona, and Palo Alto, California, USA.
Connect with Doug:
www.GlobalChamber.org
doug@globalchamber.org
https://www.linkedin.com/in/dougbruhnke/
https://twitter.com/dougbruhnke
Doug Brunke joins us to share his 35 years of global business experience. Doug has many great stories to share from his time living and working in Tokyo and Singapore. {You can hear the full episode, Friday, September 30th}
Diane Byrne tells stories based on her experiences as a highly respected yachting journalist in the global cruise business. Diane explains how to combine the various cultures, languages, and nations with multinational crews from all over the world, the majority from third-world nations, and English as a second or third language.
Highlights:
{01:06} Introduction to Diane Byrne
{07:27} Cultural issues when you have a multinational cruise, with multinational crews.
{26:27} Examples of cultural misunderstandings and business misunderstandings.
{31:19} The cultural differences in handing our business cards.
Diane M. Byrne bio:
Diane M. Byrne is one of the best-known and highly respected yachting journalists worldwide. Among her 33 years of overall reporting and editing, 29 of them have been in yachting, involving international travel. She founded MegayachtNews.com in 2007 and continues to operate the site today, overseeing all aspects of content creation and design.
Connect with Diane:
https://megayachtnews.com
https://www.facebook.com/MegayachtNews
https://www.instagram.com/megayacht_news
https://www.youtube.com/user/MegayachtNews
Diane Byrne tells stories based on her experiences as a highly respected yachting journalist in the global cruise business. Diane explains how to combine the various cultures, languages, and nations with multinational crews from all over the world, the majority from third-world nations, and English as a second or third language. {You can hear the full episode on Friday, September 23rd}
Communication agility and Cultural relativity. France, Britain, Germany, Japan, and the US. With clients in the UK, Europe, and Asia, London-based Victoria Rennoldson works with (some American and) foreign clients who speak English but have trouble communicating at a high business level. Speaking ability does not guarantee understanding, especially in multicultural companies with interactive meetings. Instead, the key is training to overcome communication frustrations, understand the speaker’s voice tone and body language, and understand the cultural context of the speaker and the listener. Do others consider your communication rude, confrontational, pushy, or direct? In which country do people assume you are an idiot if you smile? Can you make meetings inclusive when speaking speed, humor, or references to past TV shows affect team cohesion? Victoria explores these often-unexplored issues that can make or break your international ventures.
Highlights:
{01:17} Introduction to Victoria Rennoldson
{05:47} communications issues with international clients.
{13:31} When you are afraid opening your mouth exposes that you’re foreign
{28:47} The American’s reputation of being superficial
{38:58} Qualifier words that an American should never say
Victoria Rennoldson bio:
Victoria Rennoldson supports international leaders and managers to become confident with their communication and cultural intelligence to impact their results, performance, and career growth. She is the founder and CEO of Perfect Cuppa English in London with clients primarily in the UK, Europe, and Asia. She is also an expert speaker and writer on communication and culture. She shares how to build communication and cultural confidence in key business situations to increase the share of voice and visibility, in a way that connects and builds relationships.
Connect with Victoria:
victoria@perfectcuppaenglish.co.uk
www.perfectcuppaenglish.co.uk
victoria-rennoldson @Perfectcuppa
@perfectcuppa Perfect Cuppa English
Communication agility and Cultural relativity. France, Britain, Germany, Japan, and the US. With clients in the UK, Europe, and Asia, London-based Victoria Rennoldson works with (some American and) foreign clients who speak English but have trouble communicating at a high business level. Speaking ability does not guarantee understanding, especially in multicultural companies with interactive meetings. Instead, the key is training to overcome communication frustrations, understand the speaker’s voice tone and body language, and understand the cultural context of the speaker and the listener. Do others consider your communication rude, confrontational, pushy, or direct? In which country do people assume you are an idiot if you smile? Can you make meetings inclusive when speaking speed, humor, or references to past TV shows affect team cohesion? Victoria explores these often-unexplored issues that can make or break your international ventures. {You can hear the full episode Friday, September 16th}
Family, Food, Faith, Community and Connections. These are the primary values of Latin America that enable people to manage daily life in spite of massive corruption, top-down business culture, and dictatorial or autocratic but democratic-appearing governments. While people emulate US leadership styles, safety standards, finance standards and checks and balances, the reality on the ground is quite different. Miami-based Rocky Zapata who owns three businesses (leadership training, safety training, and tourist yacht trips) explores the changing role of working women, the appeal of cheap labor to draw inbound investment, and some amusing differences in Spanish between countries.
Business Website: www.rockyzapata.org
Instagram Page: https://www.instagram.com/rockyzapata/
Instagram Page: https://www.instagram.com/miamiyachts22/
Facebook Page: https://www.facebook.com/rockyzapata.org
Italy. China. Taiwan. SE Asia. The UK. Market research is often critical for companies to know how to tweak products or gauge receptivity when a new venture is launched. Yet the method of conducting the research and generating actionable results, whether B2B or B2C, often make a major difference in its effectiveness. Tom Fuller, VP at Fluent Research in Manhattan, talks about similarities and differences in conducting research in other countries such as those above, and presents some surprising insights compared to the US. Recruiting the right respondent, an accurate translation (not distorted by minimal budgets), and countries’ cultural priorities often shape the outcome.
Business Website: https://fluentresearch.com
Linkedin Profile: https://www.linkedin.com/company/fluent-research/
Twitter Page: https://twitter.com/Fluentresearch
Facebook Page: https://www.facebook.com/fluent.research
Starting with exposure to 42 nationalities at the Anglo-American School in Moscow, American-born Adi Patil now bridges the US and India as Co-CEO of StartItUpNYC, an established mobile app and IT company with teams in both countries. Adi discusses how teams operate in India; differences in both countries’ marketing appeals; luxury vs. mass marketing; cross-cultural team building and team interactions; each country’s communication styles with each other and with The Boss; taking (or not taking) responsibility; the six-day work week; and many suggestions for start-ups, including major mistake to avoid. He also offers some hours of free consulting with young companies that have great ideas but are lacking in research and in identifying market gaps.
Mentored by an anonymous billionaire and having helped grow many companies into profitable, multi-million dollar enterprises, Dan Vega answers many questions dealing with business in all continents: How to work in countries where bribery is common, how Class B and C celebrities (such as Tony Robbins) made it big abroad before gaining fame in the US, the advantages of hiring overseas employees in developing countries, how his voice tone and gestures got his brother a $5m signing bonus, how distasteful jokes can quickly flush out the unknown top guy when negotiating, and the importance of reading body language globally. He also relates how he got caught in a $500K overseas scam, how he narrowly escaped being killed during a top meeting of country presidents and finance ministers abroad, how Thailand has solved the problem of food insecurity (a lesson for other countries), why a large social media following is less important than its alternative, and how it’s critical to maintain one’s vision but constantly tweak strategies … Many essential business lessons for executives at all levels.
China, the Arab world, Nicaragua and more. Having worked with clients in 62 countries, Dr. Liz Nuñez owns the international consultancy Pivot Rx that helps overseas businesses enter the US and English-speaking markets. Her interview presents a wealth of amazing knowledge about global mindsets and business practices. What do serious foreigners assume when they interact with laid-back Americans? What cultural trait often causes Americans and Chinese to clash? How do voice tone and body language affect communications worldwide? How does a US Latina do business with Arab men? How does a young-looking American establish credibility with older executives abroad? What US gestures have very different meanings elsewhere? What causes many confident foreign business people to fear speaking English? What should you do when served some food you don’t want to eat? How should you follow up after a meeting with overseas prospects? Dr. Liz answers these questions and many others based on her personal approach to “keep moving forward.” Business Website: www.thepivotrx.com Business Website: www.ellsociety.com Facebook Profile: www.facebook.com/groups/englishspeaking101 Linkedin Profile: www.linkedin.com/in/drliznunez
Gene McCarthy, the former President/CEO of ASICS Americas, has held major executive and C-suite positions at all the major athletic footwear companies: Nike, Jordan, Under Armour, Rebook, Timberland and Merrell. His unique wisdom in expanding these companies’ worldwide sales includes why branding trumps selling, respecting cultural nuances, surrendering tactics to foreign reps, how to avoid bribery when foreign norms require it, doing business in Russia, the four roles of a CEO, and the four keys to starting a new venture. His wonderful stories encompass evaporation vs. liquidation, Ralph Lauren in China, Amex in Moscow, Under Amour in Brazil, and Americans’ assumption that instant gratification takes too long.
Linkedin Profile: www.linkedin.com/in/gmccarthy56/
How do you go from trailer parks and foster homes to having the fourth-most popular podcast in the U.S.? Travis Johnson pioneered the Nonprofit Architect podcast with celebrities, consultants and business people teaching how nonprofits and other enterprises can generate lucrative income. With a listenership in all 50 states and in 86 countries, Travis describes many of his experiences in Bahrain, Egypt and the Middle East, with cultural tips valuable for any international venture. He also discusses why airline pilots worldwide communicate in English and the human aspirations that unite all of us.
Link Tree: Linktr.ee/nonprofitarchitect Business Website: www.nonprofitarchitect.org
Cosmetics, culture and Canada. Within a few years, 66% of the world’s middle-income earners will be in East Asia, making exports important for companies of all sizes. And blunders in etiquette can doom ventures there before they even begin. Doug Hartley of Focus Asia Marketing in Calgary, Alberta explores many topics that can determine success. How do cosmetics companies segment sub-markets within countries? What cultural issues are critical to know? What packaging is most impressive? How does his company determine prime country markets for clients? In which pocket should you put received business cards and why? What makes back translations so important? And what are some differences with US and Canadian business practices? Especially in Asia, advanced knowledge is essential.
Linkedin Page: https://www.linkedin.com/in/doughartleyasiacorpcomm/ Website: https://www.focusasiamarketing.ca/
How did Chase Manhattan dramatically increase its sales in Africa? What happens if a simple feather is not declared on a cargo manifest? How did KPMG win a contract with Germany’s SAP? Max Sutherland, head of the World Trade Council Atlanta, presents many funny and serious issues ranging from the French high cuisine of hot dogs and hamburgers served in a penthouse, to linguistic blunders, koi and kudzu, and critical cues for US importing. The key to international business, he states, is learning what you don’t know, having fun, and saying Yes to opportunities.
The Fourth Industrial Revolution and Emerging and Frontier markets such as Moldova, Palestine, Madagascar and Timor Leste. Technology such as the internet, social media, smart phones and even smart watches are enabling left-behind countries to leapfrog past traditional models of development and learn anything to build their human and physical capacity for growth. And digital nomads are helping. Al Mina challenges organizations to think outside the box and join visionaries who use these new platforms to create networks of influence and bypass barriers.
Facebook Page: https://www.facebook.com/search/top/?q=faceconomics
Italy. Germany. China. India. South Africa. Mario Lanzarotti, former co-founder of the custom-shoe company Awl & Sundry and currently a top mindset coach (Next Level Minds LLC), presents amazing stories about his global experiences — Traditional values at work in Italy, why many Indian families are not proud of their entrepreneurial children, what can cause Chinese companies simply to stop communicating, German ideas of a successful life, what psychological factor is hindering South Africa’s growth, and many others. Mario’s experiences will unveil many additional insights that can harm or help your business … once you become aware of them.
Social Media https://www.instagram.com/mario.lanzarotti/ https://www.linkedin.com/in/lanzarottimario/ Website https://www.mariolanzarotti.com/
Nonprofits are businesses with different requirements, tax status, and purposes. When raising money for nonprofits globally, what issues are encountered? Linda Lysakowski, one of just around 100 Advanced Certified Fund Raising Executives (ACFRE), presents some fundraising fundamentals which Americans may not think of and which can determine success or failure with a nonprofit’s overseas initiative.
How do you build a billion-dollar fitness empire, especially in East Asia, when women don’t like to sweat and men don’t like to work out? Eric Levine, owner of Gold’s Gyms, 24-Hour Fitness, and California Fitness presents amazing marketing and branding strategies; successes and blunders; real estate lessons; cautions about landlords, partners, contracts and overseas laws; and critical cultural issues that grew revenues to $100m/year in Asia alone
ericlevineglobal.com eric@ericlevineglobal.com
Onboarding an Italian with a trip to a US winery, toasting the correct official in China, and agreeing to a dinner even when you are tired. Lanie Denslow, the CEO of World Wise Intercultural Training & Resources, shares many insights about cultural do’s and don’ts that can determine business success or failure. While many world practices are similar, the ability to be curious, open, and willing to learn and adapt are often the keys to establishing trust. And with trust, Lanie’s advice can bring you across the Finish line.
Email: Lanie@worldwiseonline.net URL: www.worldwiseonline.net LinkedIn profile is https://www.linkedin.com/in/lanie-denslow-worldwise. Instagram: worldwise2015
When coaching business leaders in 20 countries and ten languages, issues surely arise. Tom Finn, CEO of LeggUp, an international coaching platform, explores management styles and issues in Canada, Switzerland (Do you know about dining etiquette?), India/Asia and Europe, and cultural challenges across the world. Yet as he explains, coaching is ultimately about encouraging clients worldwide to examine what they can do differently and allow themselves to lose control when going international. Tom’s final advice: Relax. All will be OK at the end.
LeggUP Website: https://www.leggup.com/ Facebook: https://www.facebook.com/LeggUPInc Instagram: https://www.instagram.com/leggupinc/ Linkedin: https://www.linkedin.com/company/leggup/ Tom's Personal LinkedIn: https://www.linkedin.com/in/tomfinnleggup/ Tom's Personal Twitter: https://twitter.com/tomfinnleggup
Bringing European, Asian and Australian companies to the US, Bill Kenney, founder of MEET and Soft Land Partners, discusses communication issues, misunderstandings and disconnects with some inbound clients. Among these issues are top overseas executives’ lack of delegation and empowerment, their changing junior executives’ decisions without understanding the full context, and not presenting their marketing messages from the customer’s point of view. Bill’s insights can also help US execs understand seemingly-obvious American assumptions that may have to be communicated to foreign venture partners.
Websites http://meetroi.com/ https://softlandpartners.com/ LinkedIn: https://www.linkedin.com/in/bkenney/ Twitter: https://twitter.com/billkenney
Ms. Sol Alsina owns an all-female branding and design firm in Buenos Aires where understanding the psychology and feelings behind the brand are essential to create a client’s website and positioning. With clients in Argentina, the US and Europe, some cultural issues have centered around Americans’ bottom-line pricing and benefits vs. the in-depth, emotional questions by which Argentines approach a project. While Sol feels the world is becoming more similar and differences are shrinking, having a “global mindset” and living life to the fullest are top priorities.
https://www.linkedin.com/in/solalsina/ https://glicinarse.com/mundoh-design/
Ms. Eden Tadesse, only 25, introduces Ethiopia-based Invicta, an amazing and award-winning global nonprofit (a business in a different format) that links refugees worldwide with online training and remote job opportunities, often in IT and cybersecurity. Exploring cultural differences such as time and communication styles, Eden shows how multi-skilled and multi-talented refugees are both resilient and an asset to world businesses. She also presents her personal story of being kidnapped.
Facebook: https://www.facebook.com/invictaorg Instagram: https://www.instagram.com/invictaorg https://invictaorg.herokuapp.com
After living in five countries, selling US weapons through the Office of Defense Cooperation, speaking fluent Mandarin, and with businesses in Sri Lanka, Dave Chesson now leads Kindlepreneur, top-rated by Amazon to teach people how to self-publish and market their own books. His Navy experience is full of stories of power plays with admirals, “brutally honest” comments inappropriate in other cultures, and drinking and eating games to psych out and neutralize the opposing side. His exciting podcast also presents the pros and cons of doing business in Sri Lanka, the critical role of competent and capable middle managers, how paying in dollars there attracts the best talent for his ventures.
Website: www.kindlepreneur.com Facebook: https://www.facebook.com/KindlePreneur Instagram: (Dave doesn't use IG much for business, his Twitter is better for that) @DaveChesson
Incredible innovations, emerging technologies, and entrepreneurship. Impostor syndrome, trauma and major cultural differences presenting yourself. These are some of the issues explored by Sophie Alcorn, owner of the top start-up immigration law firm in Silicon Valley as she helps bring tech innovators to the US “in the national interest,” enabling them to fulfill their dreams.
Our Website: https: www.alcorn.law Facebook: https: www.facebook.com/alcornimmigrationlaw/ Instagram : www.instagram.com/alcornimmigrationlaw
Episode 6
Joerg Kemkes, a partner of the German firm Rueter und Partner, presents how a German CPA firm is far more than its American counterpart. He also gives business and cultural cues — including ordering in restaurants —when in Germany. With almost ten years ‘ experience in the US and over 25 years in tax consulting in its many forms, Joerg gives examples of how he and his firm smooth transitions of HR, legal, tax and other issues for international businesses entering the German market.
Our Website: rueterpartner.com
Episode 5
Mo Cissé, who came to the US at age 12 from Guinea in West Africa, aims to become the global leader in sustainable fashion through his online company, Meraki Allure, LLC. In contrast with the US, Mo explains how Africa offers faster turnarounds, faster partnerships and far fewer legal constraints, all based on a handshake, relationships, trust, and a personal reputation that creates credit. With a primary focus on family, Mo highlights that people with the tiniest salaries are often the happiest people.
Our Website: www. MerakiAllure.com Facebook: Mo Cisse - MerakiAllure.com Instagram: @MoCisse - @MerakiAllure
From being a “young, brash American” abroad to becoming a senior VP and global executive working in over 150 countries, Jon Pedersen shares lessons about financial, cultural, and offshore business practices and how to get your desired result.
Business Website: www.hpone.com LinkedIn Profile: https://www.linkedin.com/in/jondpedersensr/
Episode 3 Battered women and Beach breaks. Who would have thought that those are major problems in international business? Craig Handley, CEO of ListenTrust, a $150M call center company, talks about many cultural and business challenges working in Mexico and Belize. These include motivators for weekend work, commission vs. salary, focus on family and acculturation plus mentoring to grow entrepreneurs. And Craig’s background will amaze you. Listentrust.com socialclose.com
Episode 2 NeuroEducation. Languages. Cultures. Adaptation. Flexibility. European business. These are some of the themes explored in our podcast with Rachael Paling, director of Efficient Language Coaching Global SLU as she has trained almost 1200 coaches across 70+ countries. She is now developing Neuroheart Education for educators worldwide.
Rachel Paling, Director Efficient Language Coaching Global SLU Ctra Montblanc (Más Cal Tone) S\N, 43205 Reus, Tarragona, España rachel@efficientlanguagecoaching.com https://neurohearteducation.com +34 664094357
Episode 1 Adventure. Exploring. Ask. Be humble. Enjoy. These are some of the insights that Mark S A Smith presents in his podcast on doing International Business in 54 countries over 42 years … with tips about foods, meetings, interpreters and learning quickly how to behave abroad.
https://NimbilityWorks.comhttp://MarksOnLinkedIn.com+1.719.440.0439