Creator Podcast: Recent Episodes
Sebastian & Natalina
We Are An African Creative Economy Podcast.
The Creator Podcast is a dialogue platform on the creator economy in Africa. If you’re an African brand looking to work with online creators, broadcasters, or new media enthusiasts [ or vice versa], then this podcast is for you. Each week we talk to creators who have shaped the way people create and consume content on the global stage. We also talk to brands and brand managers in Africa. We seek to create a synergy between BRANDS & CREATORS.
Ensure to follow us so as not to miss out on any episode.
While creators now have countless tools to build and access audiences, they don’t own them for the most part. In this episode, we explore when and how to migrate your followers to an independent platform in this episode.
Essentially, digital creators create content as a way of storytelling. They also help brands create content for use in marketing or sales strategies. Influencers help you to reach a wider audience and grow your following. Have a listen & lend us your thoughts on what you see as the key differentiator between creators & influencers.
Working with Creators as part of your content marketing strategy could be a huge plus, if well done. Whether they are to do design, ideation, photography, and/or videography, creators have a niche skillset that can help you create fresh, exciting content. They can create high-quality content quickly. They are a simple solution to populating your calendar with content that your customers will enjoy and keep them wanting more. If you haven’t started building out a strategy to develop meaningful partnerships with content creators, consider this your sign to start. Without creators, you’re missing an opportunity to make your content stand out.
Enjoy the episode.
A content creator produces entertaining or educational material that caters to the interests and challenges of a target audience. The content he/she produces can take many forms, including blog posts, videos, ebooks, photos, and infographics. Today, businesses employ content creators to engage new and existing customers on the brand's behalf. In this episode we highlight some of the soft skills every creator needs.
To help you determine the right mix of content creation skills for your business, as a creator, these are top creator skills essential to your content creation goals. Keep in mind that newer content-related jobs may require a different mix of skills sets than past projects. Enjoy the episode & feel free to let us know what you think.
By creating new content consistently, Creators are building a library of amazing images and resources that define brands. A content creator is someone who creates entertaining or educational material to be expressed through any medium or channel. Content creation especially pertains to digital content, since that's where the majority of content is consumed (and where the money is, if you're looking to earn revenue through your efforts).
In this episode we cover the different ways to assess CREATOR VALUE.
One of the most effective tactics you can implement for content creation is by covering trending topics online. Trending topics are what people are discussing online right now. For example, Twitter trends identify topics that are currently popular on the platform. What’s popular right now might not have been popular an hour ago or yesterday.
In this episode the advantages/ disadvantages of being a 'popcorn' creator.
The online creator culture is starting to draw serious interest from big venture capital firms. But the real money could be in digital tools, not the personalities. Creators are people who build audiences online and find a way to make money from those audiences. They are usually young, digital natives who are trying to make a living from their social media work. And investors increasingly see them as the next financial vein to be tapped on the internet.
In this episode we highlight how creators can can best position themselves for outside funding from venture capitalists & even angel investors.
A custom site provides a unique identity for your brand. You have full control over its look and feel. It should be in line with all other offline and online branding materials you have. The design of your site should tell the story behind your business.
There is a general, and misinformed, consensus across mainstream media that every creator is making millions of pounds from their bedrooms. Instead of focusing on the quality of content or work that goes into it, traditional media has fallen into the cycle of only focusing on how much money everyone is making and how they are doing it.
It’s no secret that as creators become more high profile, brands are eager to get their hands on channels to use as advertising space. We see all types of sponsored videos across digital platforms – product placement in hauls, interviews with celebrities to promote a movie, and trips to events and cities funded by various companies.
The idea that numbers (views and subscribers) equals piles and piles of money is simply not true. While Google AdSense revenue from views does contribute to a content creator’s income, the reality is that unless you upload regularly (two or three times a week) and are hitting millions of views on each video, you won’t be earning a sustainable income. This is where brand deals come in.
Brands are constantly looking for influencers to promote their products and services. If you have an audience that matches the target audience of a brand, and you have a great relationship with your audience, you are halfway to getting a brand deal. Brand collaboration is one way a content creator can monetise their efforts, but it’s a competitive space. Advertisers routinely sift through throngs of influencers and just a fraction are usually chosen for campaigns.
Have a listen.
Podcasting (specifically a branded podcast) continues to steadily grow in popularity. This can mean big wins for those of you trying to promote your business, service, or product. Consider the following facts according to Edison Research:
- The number of people listening is growing.
- Listenership is consistent.
- Growth is steady. Year-to-year growth ranges from 10 to 20 percent. In addition, Edison’s findings show the increase in both car-based listening and in-home listening with devices like Google Home and Amazon Alexa.
- Listeners are dedicated. Podcast fans listen to an average of five shows per week and subscribe to an average of 6 different shows. Also, 85 percent of fans listen to the entire show.
This Means Opportunity for creators & brands Starting a branded podcast can have wildly positive effects for your business.
What’s special about a branded podcast? A branded podcast is a lot like a regular podcast except it’s designed with the specific personality and goals of your business in mind. It’s a way to naturally represent your mission and they resonate with your target audience.
Specifically, hosting your company’s own branded podcast will help you to:
- Build authority
- Gain access to new audiences
- Learn more about your target audience
Have a listen.
Ever wondered who the members are in a creator team? Behind every established creator is a fully-staffed team. A creator is one person and can’t possibly do everything it takes to propel their image into the cultural stratosphere. They mainatain the status and fame, but the team surrounding them makes the decisions and actually gets things done. These are the people you need to reach out to when trying to work with celebrities. While one face smiles at cameras and appears on magazine covers, an invisible army stands behind them.
In this episode we cover just that. Have a listen.
Since being famous is a sought after position, it can be difficult to really take stock of the ways that fame is affecting you. Wanting to cope with the difficulties and effects of fame is not something to feel guilty about; while being famous is a privilege, it still has pitfalls that should be addressed.
In this episode we discuss how easy it is for creators to blow up as a result of social media & how unprepared they usually are.
Brands find influencers, either through one-off outreach to influencers in their niche or by using an influencer marketing agency or software tools that connect brands to specific influencers depending on characteristics like platform, audience size, engagement rate, industry, and cost.
Popular creators are savvy marketers, with a knack for finding innovative ways to engage with their viewers. And they’re adept at building massive communities, with audiences that range from hundreds to millions. Research shows the presence of celebrities in ads was associated with increased brand lift and view-through rates.1 And while this tactic has stood the test of time, keep in mind today’s notion of celebrity has expanded far beyond the latest box office hit.
In this episode, we talk to Flora. A communications expert. We highlight what brands look for when partnering with creators.
Ever wondered if celebrities or artist get paid for interviews? It is a common misconception, but no, the talk show does not rake out large sums of money to pay its guests. However, more & more artists are coming out to ask for payment in exchange of interviews & this has had many people at logger heads [ us too]. In this episode we chat about the right way to approach this & who stands to gain whenever an interviews is scheduled, recorded & published.
YouTube & other digital platforms don't allow anything that artificially increases the number of views, likes, comments, or other metrics either by using automatic systems or serving up videos to unsuspecting viewers. Also, content that solely exists to incentivize viewers for engagement (views, likes, comments, etc) is prohibited.
In this episode we highlight how & why creators buy 'engagement' and why that does more harm than good to their overall brand.
More & more international companies are showing 'sudden' interest in African creators, in this episode we decipher why.
Every single creator business, blogger, vlogger and/or writer needs money to survive. They need money to pay their bills, rent, phone bill, etc. - and that's perfectly fine! It's what makes this world go 'round. But how do Creators make a living doing what they love? In this video, we answer that question and even better, to help answer this question, we had Top Kenyan Creator, Barbara Nyambura engage with us.
Creators in Africa struggle with making money from podcasts. In this episode we discuss the idea of podcasting & how creators can make money from it.
In this episode we highlight how creators leverage their brands to launch products & programs. Case study, Adelle Onyango & Krazy Kennar
Content monetisation is a way of leveraging content so that, when users consume it, you earn money. You can be paid either by the users themselves, or a third party that markets products through your content. Subscriber-only access and online courses are the most common and effective ways to get paid directly by users.
Kenya's top entertainment media guru seems to have cracked the code to making money via his premium telegram account. Have a listen.
NFTs are unique cryptographic tokens that exist on a blockchain and cannot be replicated. NFTs can be used to represent real-world items like artwork and real-estate. "Tokenizing" these real-world tangible assets allows them to be bought, sold, and traded more efficiently while reducing the probability of fraud.
When Kenyan artist Nyashinski announced that he was building a city, our radar went off & we were sure he is launching an NFT!
Have a listen.