Room 301: Recent Episodes
The Digital Maze
Monthly marketing podcast ran by The Digital Maze, a specialist full service creative agency. We discuss ongoing themes, topics and news in the digital marketing industry to help marketing directors (and leaders) stay ahead of the curve.
Welcome back to Room 301!
In this episode, Rob Twells sits down with Rob White, the global head of marketing at FNG, to explore Rob's fascinating journey from drama school to marketing leadership, diving into the AI tools transforming his team's content creation and outreach efforts.
He also recalls a spooky marketing event that went hilariously wrong—complete with Halloween decorations, a witch’s cauldron, and a guest appearance by... Uncle Fester?!
Brace yourself for a Room 301 like no other, where Rob unleashes his marketing pet peeves with a mix of humor and hard truths.
You won't want to miss it!
In this exciting episode of Room 301, Rob Twells chats with Emma Clark, Director of Brand and Marketing at Opencast, for a no-nonsense look at what it takes to thrive in the world of digital marketing.
With an amazing 25 years of experience, Emma reveals her winning strategies, including the powerful 70/20/10 rule and why you need to embrace a bit of "craziness" to succeed.
From tackling risk aversion to building bold, data-driven campaigns, Emma’s insights will challenge your thinking and inspire you to push the boundaries.
If you're ready to take your marketing to the next level, this episode is packed with ideas you won’t want to miss!
In the latest episode of Room 301, brought to you by The Digital Maze, we’re thrilled to welcome Kathryn Strachan, the dynamic founder and director of CopyHouse, a leading content marketing agency that has carved a niche in the complex worlds of technology, fintech, and healthcare.
Learn all about the strategies that fueled her rapid growth, the challenges she overcame, and her unique approach to content marketing that focuses on clarity, audience understanding, and building relationships at scale.
Whether you're a budding entrepreneur, a seasoned marketer, or someone looking to pivot in your career, this episode is packed with actionable insights and powerful advice. It's time to step into Room 301...
In this episode, Rob Twells jumps into the controversial topic of cutting marketing spend and its impact on business success with our special guests, Pete Bingham, Brand Growth Manager, and Lucy Bradley from our Client Success Team.Join us as we explore how to shift the perception of marketing from a 'nice to have' to an indispensable part of any business strategy. We'll discuss the short-term and long-term commercial impacts of cutting marketing budgets and share real-life examples of businesses that have thrived by prioritising their marketing efforts. Packed with actionable insights and expert advice that you can't afford to ignore!
Rob Twells joins TDM’s Paid Media Account Manager Lewis Hall and Brand Growth Lead Pete Bingham to explore how elevating visibility, attracting customers, and fostering growth for startups and small businesses requires nuance, cost-effective tactics and strategic decision-making to strike the right balance between growth and sustainability.
Drawing from their experiences, we'll discuss all the common challenges and strategies associated with a fledgling business, sharing real-life examples to help you uncover the right signs and opportunities for your business to expand.
Grab yourself a cuppa and a biscuit... welcome to Room 301!
In this edition, we'll be talking to The Digital Maze's Senior SEO Strategist Helen Halfpenny and our Director of Tech, Liam Nelson all about the challenges eCommerce marketers are likely to face in the upcoming months.
Whether its AI, Google frustrations or communication breakdowns, join us as we discover why adopting a comprehensive full stack approach, and appreciating each team's contribution, is crucial for eCommerce success in 2024.
Welcome to the first episode of Season Two, we're back with a new format, where two experts from two different ends of the digital marketing spectrum provide their uniques perspective on an industry topic.
This episode we're looking at how PPC and design teams can optimise PPC ads for maximum reach. From landing pages, to client and competitor research, how do different marketing teams tackle this subject? What can we learn from each other? Are we all secret Reddit users? And, crucially... how do you sell fire to the devil?
In our last episode of Season 1, SEO expert Josh Allerton guides us through effective budgeting, collaborative experimentation and more as we delve into the world of commercial SEO. With expert insights on how to leverage it for substantial growth, tune in today!
This month, Rob Twells is joined by Clare Taylor of Apricus Marketing as they discuss the four core strategic principles behind every successful marketing campaign.
Namely: Evaluate, Plan, Implement and Measure. We'll discover the importance of evaluating the market landscape, aligning objectives with business goals, crafting a diverse mix of targeted content, and measuring metrics to optimize results. Catch it now.
In this episode, Rob is joined by Ryan from imail comms, who shares valuable tips on getting stakeholder buy-in as a marketing leader.
Discover the challenges of gaining support from stakeholders, identifying key stakeholders, and managing relationships with them whilst we explore the importance of being emotionally aware, providing concrete facts and figures to support your strategies, and selling your ideas effectively.
Tune in to discover essential insights on stakeholder management and how to lead a thriving digital marketing strategy.
Join Rob Twells chatting with Caroline Smith from Smudged, as they discuss all the fantastic reasons why you should humanise your brand.
With plenty of examples of those B2B companies doing it right (and those doing it wrong), as well as buckets of advice on where to begin, and how to get long-lasting buy-in from your team, stakeholders and customers.
If you're in digital marketing, you won't want to miss this latest episode!
In this thought-provoking episode, we sit down with Billie Hyde, Founder of Uptake Agency, to delve into an important topic within the marketing realm—how to avoid unconscious bias in marketing campaigns.
Marketing plays a pivotal role in shaping perceptions, influencing decisions, and driving consumer behaviour. However, unconscious biases can unintentionally seep into marketing campaigns, perpetuating stereotypes and excluding certain groups. Billie shares her expertise and insights on how marketers can take proactive steps to minimize unconscious bias and create more inclusive and diverse campaigns.
Join us as we explore the impact of unconscious bias on marketing strategies. Billie sheds light on the subtle ways biases can manifest in campaign planning, messaging, and targeting. Through real-world examples and case studies, she highlights the potential consequences of overlooking unconscious biases and emphasises the importance of taking a more conscious and inclusive approach.
Join us on this episode as we delve into the world of marketing with our special guest, Kat Sale, Co-Founder of House of Performance. In this insightful conversation, we explore the challenges and strategies involved in managing a shrinking marketing budget. As economic downturns strike, many businesses face the dilemma of whether to increase their marketing budgets. Kat shares her perspective on this matter, discussing the potential benefits and considerations involved in allocating resources during challenging times.
Join Rob Twells as he talks with Bee Craft and she spills the tea on leading teams through sprints. Get the inside scoop on goal setting, killer communication, and keeping the team motivated. Bee's adaptability and collaboration tips will have you sprinting like a pro!
If you're a marketing leader, Bee's got must-hear advice for implementing sprints. Don't miss this episode packed with actionable tips and tricks to level up your sprints!
Join Rob and Pete as we unravel the mysterious connection between UX and SEO in building websites with serious impact!
Looking to captivate your audience and conquer search engine rankings?
We've got your back! Rob and Pete dive into the nitty-gritty of user experience and search engine optimisation, sharing tips for the ultimate power combo for online success.
It seems every day we hear about something new in the AI world, but are they even beneficial? Is it progress for progress sake? Or has AI been around a while and it's only just making it into the conversation? Rob sits down with Liam, Technical Director at The Digital Maze to talk all things web dev and AI!
In a very special episode Rob sat down with Rudi, SEO Manager from 20i. With AI coming into the mainstream with the development of tools such as ChatGPT, we thought we'd speak to an expert about how AI began, and what the future looks like for SEO...
We've been going through some changes recently, and Rob sat down with James Walsh to discuss why and how we rebranded to our shiny new branding! We talk all things rebranding including, how many people should really be involved, if colour really matters, as well as archetypes!
Join Rob and Irina (Head of PPC at The Digital Maze) as they discuss the PPC landscape and what marketing managers can expect in 2023!
Writing copy seems easy, you just type and upload right? Nope! Claire and Rebekah from The Digital Maze are here with host Rob Twells to discuss the art of copywriting and how it fits into your SEO strategy.
What types of creative content are best? How does it feed into an overall strategy? Are there any guarantees of success? What even is creative content anyway?! Join Rob and Beth as they sit down with Amy and Pete from Boom Online to talk all things creative content.
Ever wondered how you're being manipulated by every day design? Or.. maybe you're wondering how to harness the power of design to increase your revenue? Join Rob Twells, Beth Oakes and special guest James Walsh as they talk through the psychology of design, how to implement it in the real world and how to boost conversions!
Leading a marketing team and not yet a full believer of SEO? Is SEO a dark art? Is it witchcraft? Or could it really be a measurable mark of success? Join Rob Twells, Wayne Barker and Beth Oakes on the first episode of the 301 podcast as we explore the world of SEO and talk measuring results, park and recs memes and taking your SEO in house... or not!
Monthly marketing podcast ran by The Digital Maze (and hosted by Director Rob Twells & Growth Marketing Manager Bethany Oakes), a specialist full service creative agency. We discuss ongoing themes, topics and news in the digital marketing industry.