Why Video in Today's Marketing for 2023

Better information retention

Ability to share visuals

Create more depth in relationship, if they're seeing the team (they can feel connected)

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5 Reasons why businesses are losing sales because of their website for 2023

Many businesses are losing customers due to poorly designed or outdated websites.
A slow loading website can be a major turn-off for customers
Another area of improvement for websites is a cluttered or confusing website layout because this can be difficult for customers to use.
Lack of trust signals, such as security badges or customer reviews, can make customers hesitant to make a purchase
Another negative for many business websites is the lack of customer support options

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How to Use Video for B2B + How Fortune 500 Companies are Using Video

User Generated Content

Video to Answer FAQ

Live Video Events

Fortune 500 use videos for:

Training and Onboarding

Replace SOP's

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How to Sell More from Your Website in 2023

There are several key ways you can sell more services through your website:

Make sure your website is set up to sell

It has a clear call to action

It has an easy to navigate & appealing design

It’s optimized for search engines

Your paid ads have a relevant webpage to point to

Customer reviews and testimonials are powerful

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Brand Intro Video
Video Sales Letter
Testimonial videos
1. If possible have the actual client

BONUS:

Video on how to start working with your company

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4 types of videos that would help get you business prospects Quickly

Explainer video about the services you provide

Testimonial videos

Answer the videos for questions that you get from social media and give them a shout out

Demo video of how your service/product works

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5 Things to Have to scale your marketing for Better ROI

Know your numbers
1. Cost per acquisition _ how much does it cost to acquire a new customer
2. What are the margins for the services rendered
3. Cost per click
Variations for creative
1. There should be different variations getting distributed
2. It should be catering to the ideal customer
3. Use what works
Words are KEY
1. The right ad copy will make a huge difference
2. Credible + Clear and the most important Interesting
3. Gets you better cost, and better traffic
Good team
1. Someone organized
2. Someone creative
3. Someone good with words
Test, Test, Test
Get clients or data from smaller campaigns before you start advertising with big money
Test the ad copy
Test the Visuals
Test the voice and/or music

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8 Web Design Concepts To Boost Sales

Podcast Episode 42

Have your best content ABOVE the fold.

Optimized for Mobile

Clear Call to Action

Use Whitespace

Hierarchy

Unity

Contrast

Minimize Distractions

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HINT: Be where they are. If you’re clients are on LinkedIn, Twitter, or YouTube

Send out a newsletter about issues that you solved for your clients (without their names)

Send out social media posts on what you wish you knew when you first started

Social media content of what you believe is underrated info for decisions of brands in the industry

Images of where you were when you first started and where you are now. What you’re grateful for.

Key lessons you learned that makes your business unique

Pictures of the team and what they’ve overcome to get there. It helps to be a good story

Testimonial videos relevant to ideal clients

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The ads need to have reiterations but this is keeping into consideration if we optimize consistently

If there is enough raw video, it can be sliced and edited into 30 different ads.

Getting all of the ads and optimized and tested

Have a video of the core offer

Have a video of the upsell offer

Have a video of the downsell offer

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How to Captivate Your Customers (Beginner Show)

There are various forms of content you can get traction with, we wanted to discuss what and when to use video vs pictures vs writing.

Video for complex subjects

Visual for clean before and after results

Audio for process discussions and catering towards busy people

Writing to change the web copy and increase conversions

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How I would get 5 new clients as a business consultant

I would:

Have a basic website >> Home / About / Services

Have a core offer, an upsell and free downloadable

Create a sales script

Create an appoint setting and sales script

Networking Events

Email Nurture Campaign

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Price Anchoring The first price
Decoy Pricing
Urgency
Scarcity
Social Proof
Price in installments/Subscription
Multiple Options
Reciprocity
Loss Aversion Copy
Offer Exclusivity

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3 Systems that would greatly boost marketing results

Creative is the variable, you should have a way to create a lot of content

Most important system nowadays:

Create a large piece of content consistently
Edit that content for each of the platforms
Distribute content on relevant platforms

Incentivization structure for referrals

Have a structure for people to be compensated
Stamp card or discount for any referrals

Check the ad copy for ads >> split testing for Google Ads

Consistently check on results from current ads
Create a new version of the add to improve, A/B Split test

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7 things to do to improve conversions on your website

Improve page speed
Perform competitor analysis
Unique value proposition
Reviews and Testimonials
Simple webpages
Have support
Have good visuals
Make your website have a clear call to action for next steps

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7 FREE things to do to build brand awareness (Brand Show)

Recognized and Remembered

Content and Distribution

Social Media posts for TikTok

Brand Partnership
Spotify and Starbucks | Red bull and Go pro
Guest Posting
Make sure, they cater to your target audience
Sample headlines >> short pitch of the content
P2P friend referrals
Consistent verbal and visual branding
Show up on a podcast
Contests
Influencer Marketing

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3 things that would have made me hundreds of thousands

If I had a YouTube channel catering towards a loyal audience
- Know your audience
- Quality > Consistency. Frequent content also helps
- Spy on competitors
Build an Email List
- 20,000 emails of professionals, very valuable $200 product x closing rate 5% >> it would be generating up to $200,000 annually
- Should be valuable content
- 2-3 emails a week
Podcast
- Once a week is good to start
- Good for B2B professionals
- You must get proficient on promoting your own channel

If I had a client with little time and a big budget: Podcast

If I had a client with more time and a small budget: Email List

If I had a client with some time and a big budget: YouTube Channel

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How to Use Upsells to 3x Your Profits and Funnel Overview

Sales Funnel Breakdown:

Ad > Landing Page (if they buy) > Upsell Offer

Ad showing you understand the problem and explaining the major benefit if they click

Then on the Landing Page:

Powerful Headline in BIG text. The next parts can be video and/or written
Your Understanding of Problem
Problem Agitation
Explain Alternative’s Shortcomings
Your Service as the Ultimate Solution

*Pro-tip examples of social proof

Headline is one of the most important components

Upsell should be:

Much more expensive than core offer
Services that you know are incredibly valuable to the client
Great profit margins
Able to deliver consistently

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Podcast episode 31

What is the best long term marketing strategy for B2B

First thing’s first

Get to know your target audience

Podcast Episode

One podcast a week

YouTube Channel

2 Videos a week - the podcast + Highlights of content for the week

This Friday we will be discussing a great strategy to boost your business over a span of 12-24 months. These core concepts are so valuable, and if businesses implemented the strategies well they would multiply their business.

Live Streams with Twitch

Weekly

Build an Email list

2-3 times a week

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This Tuesday we are discussing one of the biggest Marketing conferences in the world. It emphasizes actual marketing strategies to utilize for maximum growth. We will be discussing 3 core strategies to consider for your next marketing campaign.

Episode 30 - Important Takeaways from Traffic and Conversion Summit

B2B not all marketing strategies are relevant

Traffic and conversion is a once a year event hosted in San Diego, California

From what I gathered there were 3 big takeaways from the conference:

YouTube Organic is the hot thing for B2B.

According to statista, approximately 500 hours of content is uploaded to youtube every minute. Which could sound like too much, and how could you stand out.

But there are a lot of consumers: about 2.6 Billion Users worldwide
And YouTube is the Second most popular search engine in the world only after Google, which owns YouTube. Which enables searching on google to find YouTube videos easier
And the last intense statistic that everyday people watch 1 billions hours of video on YouTube

So when someone says that there is too much on YouTube, just remember that 1/3 of the population goes on YouTube and 1 billion hours of video are consumed a day.

Here are some pro tips for success:
A face is easier to get traction for than a random company name
Value over the best camera. You don’t need the $10,000 camera to have success on YouTube. People mainly go on YouTube for 1 of 3 reasons, to get entertained, informed or inspired. When you create content on YouTube it should hit 1 or more of these types of content consistently and that’s how you can grow and make impact.

The next point that was discussed: was the power of dicing and redistributing content

Many professionals believe that when they have to create content, they have to do so every day from the start. But that is not true.

The last point that was discussed was the power of short form video in terms of YT shorts and TikTok

It is now about interest grabbing the person not just because of a following or subscriber account.

• It is the amount of interest and attention you can capture and keep through your creation’s merit.
• That being said, short form video is so digestible and quick that it can be consumed so much and so quick, enabling more views in a quicker amount of time, and increasing the chances for potential virality.

Whereas TikTok they want to see what is entertaining, informational or inspirational QUICKLY. When a creator figures that out, it dramatically helps their growth.

167 Million TikTok Videos Watched in an Internet Minute
Up to 300% the amount of engagement compared to other social media

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29 Best Marketing Strategy for B2B Businesses 30-90 Day Results

This Friday we will be discussing a specific 3 pronged approach to get new clients in the next 30 to 90 days. We are familiar that there are many businesses with superior services but lesser clientele. This episode is designed for those quality small businesses that want to get more cash flow and work on business development for the next 30 to 90 days.

It will be a 3 Pronged Approach

But first, a few pieces of information:

Methods for short term gains are not the same as long term
This direct marketing technique at the end will be mainly for short term gain

Now Phase 1:

Have a good looking landing page with enough information:

About what you do
How you can help them
How to contact you

*Pro Tips: Add testimonials or Case Studies for Social Proof | Show the value, how it’s bigger than the cost

Phase 2:

Ask for referrals from happy clients

“Would you or anyone you know need __insert core offer__ like you did”
Follow up with “We are also providing __complementary service__, do you know any businesses”
Pro Tip: Specify niche you are looking to help | Offer complimentary service that would benefit happy customer

Phase 3:

Use your smart phone and take a video. Do a few takes, edit as much as you can.
Few seconds of their attention >> make the message quick and to the point

Pro-Tips: Agitate the pain for them to move | Horizontal if for LinkedIn

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This Tuesday we are discussing the common questions for using Social Media Marketing for businesses. We discuss which platform and what to consider when choosing. We also go over how frequent to create and distribute content on the various platforms. Lastly we discuss the very valuable insight of getting one piece of content and making it into 30 pieces to dramatically improve your social media presence.

Episode 28 Social Media Marketing for Businesses 101

Can social media be your greatest marketing tool for B2B sales? A resounding YES.
The big reason that it can be valuable is going to the place where the ideal prospect currently is, thousands of them. You can even become an influencer there, if you choose to be
If done well, you become the authority, they will come to you
Ability to do research on your clients, visitors and competitors
When do you start your social media platform?
Short answer is Any time
For the best results and better conversions you should have an online presence
- Have a website
- Have a clear problem you solve
- Share a brief overview on how you can solve it
- Have a crystal clear call to action to start business
Which platform should I use?
That depends on who you’re catering to
Know who you’re helping
What problem are you solving
What service are you selling
It could be LinkedIn, YouTube or even TikTok in some cases
How frequent do I have to create content?
Actually create content, not often
But, you should be posting frequently
Difference, a half dozen hours of content can be stretched for the next month if you’re working with the right professionals
When will I see the return on investment?
This isn’t a mailer, with a few week turnaround
If done well in 3-6 months you will see more leads coming in
“If done well” is the caveat, there are ways to make it less effective
PPC is the quickest but not great for long term per se
Organic Social Media growth is great for long term goals of brand building

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This Friday we are discussing the time to use a website for your business and make more profit, and when to start a sales funnel. We talk about some differences and 6 practical concepts to optimize your website and sales funnel for maximum efficiency.

Episode 27: When to use website and funnel for maximum profit

Most businesses know that websites are very valuable tools but sales funnels are often ignored.

Websites can be $5,000 all the way to $100,000. They both can be worth it.

Sales funnels are $10,000 to $50,000 and they could also be worth it. It both depends on the status of the business.

But here are a few pro tips for your website to optimize for conversions:

Consult with marketing expert for marketing messages
Optimize the above the fold section
What you do, who you help and how

When to get a website:

Trying to land 4 to 5 figure deals
You have various pieces of client work and testimonials you can show off
A lot of information to share before the sale occurs
Trying to scale using the internet

Sales funnels are very helpful, because they can sell for you 24/7

3 Pro tips for Sales Funnels

They take time and money. Needs to be up to date knowledge.
Optimize the deadlines and the first 10 seconds because they would make the most impact.
Use the power of story to sell your service.

When to begin to look for and build a Sales Funnel is:

When you have a proven performing product or service
When you have personnel and a system to handle various clients at the same time
When you have the capital and want to scale
When you have an effective campaign manager

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This Tuesday we will be talking about how to generate more quality leads. We will be discussing things to consider for better leads in general, then build a brand on social media the more effective way. Lastly we shar epractical tips to get more lead sources.

5 things to know to get better leads

1.Understand your target audience

You know where they go
You know the common words they use
You know the underlying goals
Clear message of the problems you solve
You know what to address
You know what hasn’t worked in the past
If you show them you understand their problem, and how to solve… they would wanna work with you
Collaborate with relevant good creators
The right Influencers can move your brand
Influencers have a brand, image and audience, they could share if they like you
Relevant influencers can give you different content angles and perspectives
Very valuable content for your target audience
Content is crucial to build relationships on social media
Reciprocity kicks in after you give the value
The content needs to answer “What’s in it for them?” If nothing, rethink content strategy
Referral partners
Connect with professionals that are relevant and not direct competitors
Connect with professional same industry professionals, different niche
Join a networking group that prides themselves on referrals

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This Friday we are going back to the fundamental focus of getting new clients. We discuss simple quick ways to get many more referrals for your business. We also covered the different types of events to be hosted for consultants and coaches.

For a limited time only we are giving FREE consultations to boost your marketing and get more sales. If interested, click here Strategy Session or contact us at strategy@vocarstudios.com.

How to get new clients as a consultant - #25

There are so many things you can do to get clients, today we’re going to discuss a few practical ways to get clients as a coach or consultant.

Choose 2 niches

Choose a niche you’re very knowledgeable about and you have experience in
Choose a niche that is profitable, that you have a lot of connections in
It should include the demographic (age, sex, location), psychographic if possible (values, attitudes, interests)

Social Media Creation

Create a LinkedIn profile and one other relevant social media profile dedicated to the brand and style you are looking to portray
It should have a download of a relevant piece of content to beneficial to your niches
Create content in unique ways to share your brand message and valuable information for the potential client

Host events

Host live webinars
Host recorded webinars, with live chat professional
Host live workshop of common issues and important solutions for big problems

Get Referrals

Get referrals from past happy clients
Get referrals from current happy clients
Give discount for more referrals

Partner with another consultant

You can partner with a consultant that does not cater to your niche
You can partner with a complementary professional, like tax accountant or business lawyer
Have a business referral program or fee for anyone that refers to you

Email List

Very powerful, underrated is an email list
Share very valuable tips, promotions, other relevant information weekly or bimonthly
Direct line of communication, no other company owns or can intervene with fair communications

For a limited time only we are giving FREE consultations to boost your marketing and get more sales. If interested, click here Strategy Session or contact us at strategy@vocarstudios.com.

Have a good day.

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This Tuesday we are discussing the major benefits of creating a thriving Marketing Funnel. Additionally we cover a few downsides to making a Marketing Funnel and lastly we discuss things to consider when you're about to make one for your company.

For a limited time only we are giving FREE consultations to boost your marketing and get more sales. If interested, click here Strategy Session or contact us at strategy@vocarstudios.com.

Pros and cons of a complete marketing funnel

There are drawbacks to every type of marketing strategy

Marketing funnels are no exception, here are some of the biggest pros and cons of developing and utilizing a marketing funnel

You can bring Paid and Organic traffic and it can really convert!
There are so many ads but to what end?
Funnel has a straightforward path
It is not good for Google SEO
You have a place to take them
You can set clear goals and clear messages that will likely improve sales
It can take a while to get working well
You have a journey to guide them on
If optimized, it will greatly increase the conversion rate
It’s not ideal for multiple brand messages
Ability to upsell and downsell
You can improve the profitability dramatically with upsells
Then when they can’t buy the core offer, you can still offer a smaller offer (downsell) if they show interest
It can be expensive upfront
There doesn’t need to be any major changes for a long time
Most of the work is does up front, and then small bits over time
This is in addition to the website not replacing it
Simple to analyze and optimize
Each page will have it’s own analytics, so you can easily see which page is not performing well
When whichever page isn’t doing well, you can split test copy, buttons, images, etc
It is very profitable when working properly
Like I said, it can take a little while, and be slightly costly, when it is working, it can sell so much for you
When working well, it is your best salesperson that you can bring traffic from anywhere with a call to action and it can and will help with so many qualified leads and various sales

For a limited time only we are giving FREE consultations to boost your marketing and get more sales. If interested, click here Strategy Session or contact us at strategy@vocarstudios.com.

Have a good day.

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This Friday we are discussing common video mistakes committed by business professionals. We discuss topics like video equipment, the importance of story, and practical ways to optimize your video. Anyone that needs to improve their videos, this is helpful for you.

If you would like to learn more about our FREE consultation, click here Strategy Session or contact us at info@vocarstudios.com

5 Biggest mistakes while making videos

Many businesses know that video is the most powerful medium to convey their marketing and promotions, but many businesses don’t have a team to create videos.

So the biggest mistakes while making videos in house are:

Prioritizing the quality of the gear
Many businesses think they need to spend a lot of money to get good quality videos
Cinema equipment is unnecessary
Thinking that good looking video is a good video
There is a big difference between a good looking video and a great video
$10,000 videos is not equal to great videos
Overthinking the content and not creating
Many professionals think: ‘I don’t think it’s good enough’ or ‘it’s been done before’
Many things have been done before, but you can still create something good similar to other stuff
As for the ‘not good enough’ is subjective, put it out there and test.
Just creating and not optimizing
The original content needs to be good and when optimized it can actually go viral, most of the time it won’t happen, but there’s a chance. Optimize by improving the thumbnail, headline, and description.
Not focusing on the story enough
Now every creation I keep in mind what the story is, what is the goal, what are the obstacles, what is the climax/end
If more professionals would add a story structure they would likely improve their retention, humans are lovers of stories.
Just think cinema, novels, shows, people are enthralled with the story, the worlds, the characters. They want to see the transformation of the character, and see the resolution of the tension set up in the story
Not having clear and relevant brand story
When it is not clear what your brand represents, it is going to be hard for others to promote the brand for you and refer other relevant clients to you.
The content needs to always be relevant to the viewer, if you can do that with your brand message, it would be a a lot better for the brand.

Thank you for listening, if you have any questions please message us at info@vocarstudios.com.

Have a great day.

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This Tuesday we are discussing the importance of a funnel in your marketing strategy. We will go over the main things that websites do and what they don’t do. We will also cover incredible benefits of what funnels do.

P22: 5 Reasons that Funnels can be better for business than your website

We believe that websites are very valuable but so many businesses when they’re starting out put all of the effort for a website but don’t think or know about funnels

Today we will be discussing 5 reasons Funnels can be more profitable than a website

It has a clear call to action and flow
It has various actions that they can take and many different avenues they can go down
You know what/when they’re going to see things
People will go down the same pathway, being much more system friendly
Description: On the 1st page of the funnel, (aka landing page) it will have the headline of what the person will learn. Then after the pitch there will be a clear action step for the visitor.
You can drive targeted traffic and they will likely stay and consume the message
There can be so much information that the prospect might lose focus and not move forward with anything
Funnels have a direct set of messages that it delivers, and you can get people with ads or other promotions to get there, and they are willing to hear the message
When the visitor is understanding what is coming they are more likely to stay for the message and willing to hear it out
The people you’re engaging with will be much more likely to take the next step
They mainly just visit out of curiosity, and are most of them are not going to do anything else
Because the visitors know why they’re there, they are much more likely to make the purchase, sign up or contact the professional
There are up-sell, down-sell and cross-sell capabilities easily doable
When it comes to websites you can disclose the pricing range but it’s usually static
For funnels you can create a message to pitch the core offer, and if they purchase that, you can offer them the premium offer.
You can easily track, measure, and see where in the funnel things broke down
Have a great amount of ability to see what visitors are looking at on your website and what they’re viewing. But you’re unsure on what headline, image or pitch turned the person off
Arguably one of the best things about funnels is that everything is trackable. Everyone is going down a similar path, so you can get an accurate gauge on what page/message is working and what needs to be adjusted

There is a place for a website, it will be a hub of communication with prospects. BUT a funnel can work with you to educate and sell your services.

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This Friday we are covering the discussing how to create and automate production and distribution of videos for your online and social media presence. We will also talk about a few things to consider when creating videos and what to do to improve existing content.

For a limited time only we are giving FREE consultations to boost your marketing and get more sales. If interested, click here Strategy Session or contact us at strategy@vocarstudios.com.

P21 How to Automate Your Video Marketing

A lot of the time people say marketing they are not talking about full automation

That is too hands-off most of the time

Systematized content creation: put in some work in the beginning and then the systems take care of the rest.

Videos are one of the best and most consumed types of media

Automation is something that is useful and that can put you far ahead of your competition

First thing that would help automating is knowing your audience

If you know the audience well then you likely know what message that would work and where to put it

Then create content for that group of people (aka your tribe)

Then you can get their feedback and then create more of what they’re asking for

Pro-tip: or give them something you know they would love if it existed, if it makes sense scratch your own itch.

Once you have the raw content then have editors edit the big chunk into a lot of valuable little pieces of content.

Example: You have a keynote of 45 minutes you can splice it up into 3 different 10-15 min videos
Example 2: You have a 30 minute show, you can splice it into seven different 1minute snips of valuable information

For optimization:

Write descriptions
Make the descriptions contain the keywords that people would look for, hashtags if appropriate (ex: LinkedIn)

Distribute the pieces of content on RELEVANT channels

Not all content is relevant for every platform.
On Twitter some people might be interested on what you had for lunch, but LinkedIn that would be unprofessional.
1 minute videos for Instagram reels could be good | But 10 minutes on Instagram Stories might not be optimal

Optimize the thumbnails and description as time goes on

One of the best things about evergreen platforms like YouTube, is that you can go back and change images and descriptions to optimize the video for views
So for example it wasn’t performing well, if the content is really good, you can go and change the thumbnail/headline and it can have a huge impact on views

Have a CTA (Call to Action)

Lastly with your videos and marketing communications there should be at least one call to action
Example: go to our website and get a free consultation
Example 2: click below to sign up for our email where we give awesome free advise that took dozens of mistakes to learn

For a limited time only we are giving FREE consultations to boost your marketing and get more sales. If interested, click here Strategy Session or contact us at strategy@vocarstudios.com.

Have a good day.

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This Tuesday we are discussing some of the most expensive mistakes that many business professionals make when they’re managing their marketing campaigns. We will also discuss a few methods that would save you hours of headaches and thousands in ad spend.

If you would like to learn more about our FREE consultation, click here Strategy Session or contact us at info@vocarstudios.com

We release new podcasts every Tuesday and Friday.

Biggest Marketing Mistakes Costing You Thousands

Starting too big with your campaign
1. There are times when to increase your ad budget, that is not at the beginning
2. Get a proof of concept for the ad before you put most of the budget on one ad
Not having a target audience
1. If you have a target audience you know what to say, how to say it and what they’re really looking for
2. If you don’t know that target audience, then your message might not resonate as much
Not having an email list/engaged following
1. If you haven't started an email list, it will be more difficult
2. The list/following would give you people to broadcast to and give you some insights on the demographics and psychographics
Not optimizing the ad campaigns running
1. Many times, ads are run for extended periods of time without adjustment
2. There can be optimizations by cutting off non-profitable demographic focuses. Maybe your purchase audience is more male than female, then you can put more ad spend for the male audience.
Not have the systems in place for success
1. Many businesses and agencies can start strong but there is such thing as growing too fast
2. Systems are super valuable, they can help you scale, when you find something that works you can repeat it many more times
Overpaying for inefficient marketing methods
1. There are dozens of ways to use your ad spend and most of them work for different buyer personas
2. Most of the time we wouldn’t recommend spending all your $10,000+ on just billboards, but it could be a good idea if you have a very specific action you desire for the viewer
Not analyzing and adapting
1. The best marketing strategies leave room for adjustments, analyzing to see the best changes will allow for optimal conversions
2. Adaptations are crucial for the best campaign, that could be for demographic or change the whole communication medium.
Not testing
1. Many things don’t go according to plan, so testing various things would enable you to get the best strategy much of the time
2. But the beauty of testing is that the expectation is low, it is mainly to gain information and insights, and this will empower you to make new and improved decisions in the future.

Have a good day.

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This Friday we are going over 5 incredible ways to boost your brand for more conversions. By using a few of these methods, you will improve your online presence and improve the likelihood of more referrals. We highly recommend implementing these concepts

If you have any questions, please contact us at info@vocarstudios.com

We release new podcasts every Tuesday and Friday.

P19: 5 Ways to Boost Your Brand

I. Clear Message

Who do you serve?
So that professionals would know you can help them, or someone they know
What problems do you solve?
You clearly show them what problems you deal with, so they know if you can help them or maybe someone they know

II. Consistent Message

Consistent branding messages
So that you can be Remembered, they can potentially share your service
Leads to deeper familiarity
Familiarity breeds more trust, trust increases the likelihood of them doing business with you, vs your competitors

III. Social Media Marketing

Infographics
- Uses visuals, humans can learn from hearing, but seeing adds another layer to information. They can go over it as much as they’d like
- It tends to have better than average engagement
PPC Pay Per Click Advertising
- Retargeting - follow around the visitor because they are tagged with your Google tracking id, or other social media pixel
- Pre-roll YouTube Ads _ this is valuable, because you can choose the niche you want your ads to go in front of, and if they skip it doesn’t count against your ad spend
- Google Ads _ it is for search intent
- - “Where can I find a business consultant” can be a trigger to show up in front of them for cents on the dollar

IV. Great Online Presence

Engagement with audience - you want to make sure you’re conversing with your audience
Videos Explaining - use video and other pieces of content that educate, entertain and/or inspire

V. Have an Attractive Character (aka Poster Child)

The main perspective is that it is the persona that we share with the followers
If you can share stories of ups and downs, then your brand can become more personable and relatable

If you would like to learn more email us at strategy@vocarstudios.com.

Have a great day.

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This Tuesday we are talking about valuable points on what to discuss with your video professional. After this episode you will know what points to bring up and questions to ask when beginning a new video project. We will go over details to share and specific questions to gauge the ability of the video professional to complete your awesome new videos.

If you have any questions, please contact us at info@vocarstudios.com or at our social media accounts @VocarStudios.

We release new podcasts every Tuesday and Friday.

Main things to be aware of when hiring your next Video Professional

There are various things to consider when hiring a person to do your video

I. Know as much as you can about the result when conversing with a video professional

It would help the video professional dramatically if you can share a video that you really liked
Share details like do you want in the office, lifestyle walking around, drone shot, event video
If you want you can just screenshot portions of different videos you like so the video professional would understand your desired style and result

II. Shop around, the most professional looking, doesn’t mean they’re the best for you

If you google business video in [local area] there might be a company that comes up that looks great, but they’re rarely the best fit for you
Just because they’re fancy looking doesn’t mean they’ll deliver what you’re looking for
It is really important to communicate with the producer and/or director, so they can hear what you want, and you can see if they can deliver
The first vendor you talk to might check most of the boxes, but then might not do the editing

leads to my next point

III. Not all video professionals do the editing and/or the scripting

When looking to do a video, not all video professionals will do scripting, shooting, and editing
Most do the shooting and editing, but what if you want scripting…?
Some video pros will do the hiring for the talent, but some won’t. Be specific.

IV. It is more costly when adding talent (aka models)

Most business videos could be done in a few hours, so the model is not that bad

But if you want multiple talents on camera for a few days, that will add up fast
Usually, talents are hired per hour for a minimum number of hours, or daily price
The more unique the talent is, the higher the price can get

It’s not necessary all the time, but it adds professionalism

V. Most video professionals know good questions, but will not know your industry exactly

We have valuable questions we can ask that work for many B2B clients

But many video professionals aren’t going to know industry specific questions or things to cover
When it comes to the content for scripts, it should be created with the help of you or your team’s expertise
You know your client better than the script maker will, so it will be better with a lot of input from you and your team

VI. The wait for Video editing is notoriously long, but it doesn’t have to be

I say this because video editing usually takes a long time

Many video pros really dislike the editing process because it is tedious and repetitive
So your business can shoot today, it could take 3 months to get back the final video edit
But you can ask if there is a way to speed up the process, and most video pros have a way to edit faster, but it will be a slight upcharge. But it could be worth it.

VII. Many video professionals have different styles

There are certain types of videos that could look like most other ones
But when creating a unique ad creative, these videos could vary dramatically
If you’re looking to create a special ad video, be very choosy on which video professionals to work with
The creation style will be like their work in the past

If you would like to learn more email us at strategy@vocarstudios.com.

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This Friday we are covering the overall structure of a Video Sales Letter and important points to emphasize. We also go over examples for a consulting firm, web development firm and ecommerce product. This episode would be beneficial to save to create your next sales video.

If you have any questions, please contact us at info@vocarstudios.com or at our social media accounts @VocarStudios.

We release new podcasts every Tuesday and Friday.

10 Things I Wish I Knew When I Began My Marketing Journey

Takes longer than expected
- I was under the impression I can read a few articles and watch a few videos and get moving
- The marketing strategies the same feeling, I thought you could spend a few hundred dollars and know whether or not to keep going down the path
- But I found out it’s a journey, a lot of trial and error, a lot of research
  - Your ideal client + Competitors + industry + abstract sources
Copying is a no-no, but modeling is good at first
- When first starting, you don’t need to reinvent the wheel
- You don’t even have to create it, you must add a spin to it
- In fact, modeling a company that is relatively new and on top of their game is a good place to start for ad types and audience ideas
  - It shouldn’t be modeled for long, but it is a good starting place
Longer Sales cycles for B2B
- It takes multiple touch points mostly for the sale
- The sale doesn’t happen right away. It is something that takes time and follow up especially for B2B aka Business to Business sales
- Anything over a small price tag, it will likely take a few touch points for them to say yes
  - Some say 7 before they remember you
Most people aren’t ready to purchase
- At your 1st point of contact even if they say they’re interested. They’re statistically not gonna buy
- Most people are not ready to buy. They are without your service for a reason
- The most expensive market to cater to are people actually ready to buy, but it is a less than 5% part of the market
Power of Story
- I underestimated the power of story, before I thought it was a nice to have
- Now I know that it is a need to have, if you want your brand or info to remembered
- It will be much more powerful to tell a specific story by one of your clients than a statistic
Simplicity of a Testimonial
- I overthought this for a long time, the testimonial doesn’t have to be super thorough
- The testimonial should be legitimate and relevant to your company and/or your service
- If you delivered good work, ask a happy client for a quick testimonial
  - Better yet, ask them for a google review and copy and paste it on your site and other marketing materials
Importance of Attractive Character
- You don’t need to be well known to have an impact on your business
- People want to do business with another person, not a faceless entity
- So, the more you and your business’ charm can positively influence the viewer/consumer the more likely they are to remember and work with you
- Relationships are built person to person >> you build a person’s character to others it will impact your reach and growth
Skyscraping for Content
- Similar to not creating content, you don’t have to create the content >> you can curate the content
- You can get the best 5 blogs about one topic and make it one blog, with your own spin, now you have a lot of their insights and quality but even more.
- This can be done for blogs, videos, nearly any type of content
Documentation over Creation
- If you’re in dire need for more content you can turn the camera on yourself or employees and document the process of growth
- Documentation is a way you can have 100 pieces of content a month if not more
- If documentation is done authentically with good themes and adding value, it will have a positive impact on your presence
Done is better than perfect
- If you’re not ‘sending’ it at all, that’s not good. Just send it out and fix it later
- Perfection is the enemy of progress
- Even if you think it’s Grade A There’s going to be 10+ iterations down the line

BONUS: Split-Testing is for the Masters

- If you can make iterations and then test them against the originals that is for the experts
- Get your original ad then test it against another one with small new changes
- Then whichever is better >> put more ad spend on that one
- Then do REPEAT.

If you would like to learn more email us at strategy@vocarstudios.com or contact us on any of the social media channels.

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This Tuesday we are discussing 7 great ways to reduce cost for your ads. There are many professionals that start their marketing campaigns and then let it run with few adjustments and it costs them a lot of money that they don’t need to be wasting, we wanted to go over good ways to minimize excessive spend.

We release new podcasts every Tuesday and Friday.

7 Practical Ways to Reduce Ad Spend

I. Numbers only

It’s more important to focus on the numbers than what you think would be better
CPM aka Cost per 1,000 = cost to reach 1000 people
Cost Per Result = cost to get the result you set up the ad for
- These will be more accurate than what you feel would do better, or projections by ad agency
It’s important to not micromanage your ad managers overall, but it’s ok to check in once in a while

A sad truth is that once they work to get your business, there are many ad managers that let it coast and don’t try that hard to maximize for much better results

II. Split Test

I’ve discussed this a lot
But if you’re not testing new ideas, then you are likely underperforming with your ads
And when it’s not optimized, many businesses throw a lot of money away for little to no results

III. States / Region

If you know you are going to only serve a certain state or region only choose those certain states for your ad campaign for Google or FB
There are times that you want to prioritize certain states because of certain results or rules or types of content
There are regions that don’t have the business you’re trying to cater to, and so should be avoided

IV. Create content catering to specific audiences

This is a very valuable hack for social media content >> you can create different intros and outros for the same big piece of content
Then you can send that ad with city intro to that city

EXAMPLE: you record a specific intro saying “Hello Miami!” Then you get the keynote speech, then say “thanks for watching Miami!” and you run an ad for just Miami. And you can do the same with other big cities

This is a powerful content marketing hack worth testing

V. TEST Small at first

For ideas that you think are good, don’t just assume, then throw a big ad budget at it
Start small with the idea, see if it gets traction and then scale the ad
Don’t get emotional about an idea, it could really hurt the budget

VI. The Right KPI

There are so many to look at for the charts, for marketing most businesses have different priorities
- If your priority is sales then CTR > CPM
- If your priority is Brand Recognition then CPM > CAC
Know the priorities and keep measure of the key numbers. Keep your ad agency honest

VII. Cut off the Advertisement NOT the Ad group

Ad group is like the umbrella holding 5 different ad creatives

Ad group is taught and built more over time

If the ad creative is going poorly, but this is the 10th iteration, don’t throw out the ad group

just change the ad
Ad creatives should be tested and weighed on their ROI to the goal >> If one ad creative in the group is going poorly, cut out that creative

We specialize in Video Sales Funnels, creating video content to educate, follow up, and sell your services 24/7. If you would like to learn more email us at strategy@vocarstudios.com or contact us on any of the social media channels.

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This Friday we are going over the important things to consider when you're hiring your next marketing agency. We will go over industry specific concerns, and crucial points to think about to save money, time and effort working with the right vendor.

We release new podcasts every Tuesday and Friday.

7 things to be aware of when hiring your next marketing agency

Results > Looks
Some businesses spend a lot of money to look good, but give mediocre results
Work with agencies that have worked with companies similar to your industry, there are many nuances between different industries
Detailed testimonials are much more helpful than what they say about themselves
Good communication is key
If you’re talking to them and the communication seems off, it usually doesn’t get a lot better
Especially once money exchanged hands, and all they’re doing is managing the account, what is their incentive to ‘do more’
Bad communication in the presale >> then probably bad communication during the work process.
Their Brand is not the most important thing
If you go and try to work with a big agency, they will likely charge higher cost because they have a lot of overhead
When it comes to marketing, it can be a very elaborate strategy, many large agencies will charge for every small additional feature
Focus on previous experience + previous reviews
Not all agencies are the same

Data driven vs super creative vs guerilla marketing

Data Driven: Very numbers based.

They will likely only make decisions based on numbers. It is usually a lot more efficient

But they need data to work, and so this might hold them back or slow them down

Super Creative: Unique ways to create content

Very abstract way to stand out and differentiate

Guerilla Marketing: Use what works, unorthodox physical marketing

Direct mailers, posters on the side of the road, door knocking, fliers

Usually buying from the first vendor you talk to: is a bad idea
They got to you, because they either paid a lot to be there, or they gamed the system
This is good and bad. Good because they know what they’re doing, bad because then they might not actually be the best fit
You will likely be able to get a better deal if you ask for inquiries amongst different companies and mention the others’ prices
Be weary of the relationship of staff with the vendor
They can be blinded by the relationship and then overspend for OK services
Example: I know a company that spent $100,000 for a website redesign that could have easily been $40,000 >> But they knew the CEO
There are times the relationship can reduce the cost, but many times they will charge a market price, but will give you more tailored services, taking more care for you
When working with a marketing agency be mindful of their ad spend and fee percentage
Management is important, but some agencies are excessive with ad spend because they charge a % fee for ad spend

Somewhat normal, but they’re incentivized to spend more of your money, not less

Let them go if the results aren’t coming in after a fair 3 months with them. Put a Performance stipulation in contract if they don’t hit certain numbers, stop working with them
It’s sometimes a little expensive to get a good start and the right data

But if done right, very much worth it

We specialize in Video Marketing, creating video content to educate, follow up, and sell your services 24/7.

If you would like to learn more email us at strategy@vocarstudios.com or contact us on any of the social media channels.

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This Tuesday we are discussing on 7 valuable things to consider when getting a business video produced. We will go over obvious things to save money and time for the day of the shoot, and lesser-known ideas to greatly reduce the expense of videos for your company.

If you have any questions, please contact us at info@vocarstudios.com or at our social media accounts @VocarStudios.

We release new podcasts every Tuesday and Friday.

7 Ways to save money on video production

When it comes to Video production, the most expensive part is the shooting of video.

As much as you can, minimize the time for the shoot
Please note, that takes will take longer than expected

Here are good ways to reduce production time and cost for the overall video.

I. Pay ahead for scripting

When it comes to telling a message there are very few people that can deliver it without a script
Most people need a script, some people need just bullet points
Either way, this will save a lot of time in video production if the talent has a script they can go over

II. Use your employees for models

You don’t have to pay $$$ for talent aka models for the video
In many cases an employee would send a good message, and they would know the topics better than the talent would
If you have a close relationship with a client, you could record a testimonial as well
- This would be GREAT for a marketing campaign

III. Take many pictures and coordinate which backgrounds would be best before the shoot

When it comes to the background it could be really impactful to be in the place of work
Do coordinate with the videographer the setup, electricity situation and what material the room is filled with
SOUND and lighting are the 2 things that are the most sensitive on a set
- Give as much as detail when planning as necessary for best results

IV. Minimize background noise as much as possible

Like I mentioned SOUND is really important
If the walls are concrete and there is little to no furniture that is not ideal for video
Mention to the video crew if there are trash pickups or other loud processes outside
- The less background noise, the smoother the shoot generally
- It also makes it simpler for the video editing process

V. Shoot for a few minutes and look with Director to see if all is well

It doesn’t have to be test video, but it should be looked over with the director
Your most picky pro on your team should examine with video director to make sure it is the way you like it
The more things you can catch on set and fix, the smoother the video editing process will be

VI. Get a teleprompter + have them practice

Another thing that can save so much time on set would be using a teleprompter for the scripts mentioned above
The people, especially if they’re not pro actors, should practice reading the scripts ahead of the shoot day
It should be discussed with the interviewee a few tips when reading a script, and things about recording
- Ask the video pro on tips so it can save everyone time

VII. Combine as much as content as you can in a single time period

If you were thinking about getting a testimonial video one day + and you’re having a Brand video >> combine them
If you want a lot of social media content, and have a few ideas >> script them and then ask the video producer how much extra it would be
Usually when the videographer will already be there, and they are small side projects, they will be priced very reasonably
- The most expensive part of production (usually) is the shoot day because of all the pros on set, the more content when they’re there and it’s scheduled, the merrier

If you want to take advantage of that free consultation for a limited time, click here: Schedule Strategy Call. No commitment, no obligation.

If you have any specific questions, please message us at: strategy@vocarstudios.com

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This Friday we are covering the overall structure we are examining a few very common errors that many service based businesses do that cost them clients. We also discuss powerful actions to consider to close more clients and improve business client relationships.

We are currently giving away FREE strategy session for our listeners. Email strategy@vocarstudios.com if interested.

We release new podcasts every Tuesday and Friday.

What Consultants do that cost them dozens of clients

And how to fix those common mistakes

I. No Follow up structure

The simple truth is that most busin- esses are unable/unwilling to buy the exact moment you approach them then they say: “Now is not the right time"
That’s why it’s crucial to have follow up sequences.
Depending on their service interest, we recommend 1 month out, 3 months out, 6 months out, and/or 1 Year out
Value drip campaigns

Example: You find a valuable article for their industry, you forward it to them, saying we thought this would be interesting for you

Example 2: You create a valuable video on their industry with common issues, saying this could help get past a few issues

II. Marketing system is not working with well with the sales team

Two System Engines

As talked about in the: Business Made Simple Podcast LINK

Marketing is one Engine and the other crucial one is the other Engine Sales >> If you want to go far and fast

We know sales people aren’t big fans of inputting into the CRM >> but how else would the marketing team get the important market info?
Imagine you have a small client base of big ticket customers

customer’s birthday from the sales person then send them a bottle of good wine (less than $25) for their birthday

Do you think they’ll remember you more than a faceless competitor you have?

Only going to happen if Marketing and Sales have good communication and systems together

III. Confusing Marketing Message and Bad Web Presence

Many businesses have a confusing marketing message.

Example: “We do business consulting” >> the potential customer is wondering if you have logistic solutions and they don’t want to click 5 different links to find out if you can help them or not.

Example 2: “We help companies with all their business needs” and then when they get to the website they only have 1 poor example for one of the 20 things they say they do with no testimonials.

You don’t need to be the best in the world >> you’re paid to solve a specific problem not every problem
It should be clear to the prospect what problem you solve.
The clearer the better > as if you want them to share the news of your service to others

IV. Thinking Everyone is a Competitor

Referring to the last point, your business is probably good at various things, but is especially with at a few things

Just because you can do the extra services doesn’t mean you should

If you only can do a C+ job, referring to a local vendor you respect that can provide Grade A work in that service can start a relationship where they can refer back to you for your specialty
This would reflect well on you with your client, showing that you want the best for them
If you do this consistently you could have loyal clients and good vendor relationships that are referring to you
No Follow up structure
Marketing system is not working with well with the sales team

I. No Follow up structure
II. Marketing system is not working with well with the sales team
III. Confusing Marketing Message and Bad Web Presence
IV. Thinking Everyone is a Competitor

We know these strategies sound great, but they take some time and expertise putting together.

We are currently giving away FREE strategy session for our listeners. Email strategy@vocarstudios.com if interested.

Have a good day.

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This Tuesday we are doing another episode as a request by one of our listeners, expansion on how to MAXIMIZE the harvest for your good results. We will go over a few tactics to get better results, and then really focus on one principle to always remember to boost your results in everything you do.

If you have any questions, please contact us at info@vocarstudios.com or at our social media accounts @VocarStudios.

We release new podcasts every Tuesday and Friday.

Maximize Your Harvest: 10% Growth to 3-5x ROI

1A. There is an Inter-disciplinary rule. Which is very strange, but it is super powerful
• It spans from economics, to sociology, to agriculture and so many other topics
• There was an Italian economist: Vilfredo Pareto in 1896
• He observed that 80% of the land in Italy was owned by only 20% of the population
• He also witnessed this happening with plants in his garden—20% of his plants were bearing 80% of the fruit.

1B. This is the very powerful principle I wanted to point out: Pareto Principle >> 80% of results are because of 20% of the inputs
• This means out of 10 tasks you do in a day >> 2 of them create most of the results
• After finding this out might be bittersweet for you as it was for me >> firstly, we have wasted so much time on ineffective actions
• But now moving forward I can be a lot more effective!

The next layer to this is applying the pareto principle to the pareto principle.
• 20% of that vital 20% = 4%
• So 4% of effort is responsible for 60% of the results

Most things will not work great
• Your goal is to find something that is working very well.
• After all this is saying that out of 2 dozen actions, 1 of them is responsible for most of the results

Here is another harsh reality:
• That the exact method being used is only effective to this level for a season.
• Eventually there will be others jumping in and it’s going to level out

SECRET: The way you can keep it up is slight variations

• If you realize that if you find a tactic/strategy that is really good, double down on that

USE IT until it stops working.

Please remember:
Put yourself out of business before another company puts you out of business.

Quick anecdote to support the previous point:
In the early 70’s Kodak was the king of photography
• At the time they were 85 percent of camera business
• They were smart and were investing in R&D
• Because they cornered the market, they were focusing selling film paper and other of their primary products

• Then in 1976 a young new professional created the first digital camera but because they thought the market wouldn’t catch up, they shelved the invention
• Then the 90’s hit and other companies developed digital cameras. 2000’s the iphone came out
• Kodak couldn’t keep up, then in 2012 they filed for bankruptcy

We know these strategies sound great, but they take some time and expertise putting together.

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We release new podcasts every Tuesday and Friday.

Create a High Selling Video Sales Letter

Quick, eye-catching video
That tells your brand’s solution
Then broadcast it on social media

Video is talking about how bad it is to have the problem your ideal prospect has.

Paint the picture that you understand their pain
Poke the pain, kind of agitate it.
Without discomfort, most people don’t move
Ex 1: Business Consultant _ Are you disappointed with your consultant promising 20% improvement, and they didn’t get near that?
Ex 2: New web dev agency_ Are you annoyed with losing clients because your cost of web development is too high for them and don’t have enough brand recognition…?
Ex 3: Special water bottle _ Are you tired of carrying a tumbler that is too heavy, and doesn’t hold enough water?

Then Part 2 of the video:it’s showing them how they can resolve their problem:

You can show how other solutions don’t work well
Main thing: This is where you present your solution
We recommend: Present solution, and try to overcome common objections
Ex 1: Business Consultant _ We know that many consultants over promise, but we have a proven system that will help get your business back on track closing more clients
Ex 2: Web Dev agency_We have a team of designated designers and developers that can help reduce your cost of website creation and we will give you the ability to put your brand on it.
Ex 3: Special Water bottle _ We created this special water bottle that carries 32 oz of water, non-bpa and is light as a feather.

Then Part 3 of the video is Establish credibility and provide proof:

Because we’re social creatures we want to see others that have bought it
We recommend give a discount to get your first clients for testimonials
Ex 1: Business Consultant _ ABC company says they improved their sales by 200%, XYZ company says that this saved them so much more money and time
Ex 2: Web Dev agency_ Duck company says that they’re getting 70% more leads + Bird company says that their clients mentioned how intuitive and informative the site was
Ex 3: Special Water bottle _ Sally says that she can’t run without it + Jim says that he feels more energy for his run with more water.

Then Part 4 of the video is the offer

This is where if you know the audience, give them special things that add value to the offering
You want to stack as much as you can BUT be mindful on difficulty on delivering
There are many pros that over-promise but can’t meet expectations. Don’t overextend
Ex 1: Business Consultant _ Offer >> With our experts in _Y__ industry we are confident in our ability to get results. If you sign this week, you will get the premium support for free with purchase of any service packages, and there is 100% satisfaction guarantee.
Ex 2: Web Dev Agency _ Offer >> So we have this skilled team of designers and developers ready to work with the first 10 qualified clients. Today only we will be charging $1997 a month for 3 months. Call today to reserve your spot.
Ex 3: Water Bottle _ Offer >> Our product is brand new, and we will be giving away a raffle of free nike running shoes, in order to win, just buy our bottle today. Only 1000 people are allowed to enter. The first 10 customers will get the 2nd one free. Limited time only, click below to get yours today.

We know these strategies sound great, but they take some time and expertise putting together.

Have a good day.

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This Tuesday we are covering 5 MUST's to optimize in order to get the most return on your marketing campaign. We will be discussing a few things that have been covered, but a few more details to consider when creating your next strategy.

If you have any questions, please contact us at info@vocarstudios.com or at our social media accounts @VocarStudios.

We release new podcasts every Tuesday and Friday.

Now we’re going to go over 5 MUST’s to get better ROI from your campaigns

Cut your losses
If you just take this away, then you will likely be much better off.
Before we talked about, you never know for sure until you TEST
But once you TEST a modest amount, and see little to no results, STOP that and archive it.

Even worse, that it was good for the first week >> then loses you money for 6 weeks after

it can happen, don’t be afraid to cut something that seemed good at first, but is doing bad
RESEARCH RESEARCH RESEARCH

This might get annoying but it is crucial to give REAL value, know your people

You can do tests, quizzes, polls, giveaways (relevant to your field), questionnaires, lead magnets
Side note: be mindful of your giveaways. If you give away an ipad, they’ll likely be anybodies not your desired clients
Figure out as much as you can about your ideal customer
TEST TEST TEST
If your whole team thinks idea 1 is good and you think it’s bad, TRY IT for a limited time for a limited budget it might turn out great
Start small with your budget on unique ideas, you can always scale it up if it goes great
Creative is the variable
the ad creative is the thing that will resonate or not with the viewer, especially when direct to consumer
When it comes to creative if you create something unique and moving enough you can get thousands of people to notice your brand
If you have the budget do leverage micro-influencers, hire them for creative and get them to promote it on their channels of influence
Great tagging and follow up
Tagging is the concept of having your Google tags, Facebook pixel and other social media tracking details done correctly
Create content and messaging that is valuable according to what they’ve engaged with in the past
Follow up with individuals that have seen you once or twice and have engaged slightly, keep tapping on them, because they’re engaging with you for a reason

If you keep these key points in mind, your next campaign will improve in it’s effectiveness and will very likely save you money, time and effort.

We know these strategies sound great, but they take some time and expertise putting together.

Have a good day.

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This Friday's episode we'll be discussing 7 P's of Marketing. This will give you a good base of information to create your a firm foundation for your marketing strategy. These 7 make up every great marketing strategy, and today you will learn a few insights on what to consider to improve on each component.

If you have any questions, please contact us at info@vocarstudios.com or at our social media accounts @VocarStudios.

We release new podcasts every Tuesday and Friday.

Optimize these 7 things and you will get the best results for any of your marketing efforts.

7 P’s of Marketing:

Product/Service:

This is the product/service itself.

Very good marketers don’t like to market garbage products or services, because enough consumers claim it’s terrible, no one can market out of that.
You can’t make demand, to start off, it’s beneficial to sell something that is in demand. Or else you have to educate each consumer why your product/service is worth purchasing.
Remember others will be trying to out-do and so always try to improve on a good thing. Put yourself out of business before someone else does.

Price:

This is something that’s gonna help determine who you’re aiming for.

It would benefit you to see what numbers that would make sense so you can acquire more clients while keeping your ROI relatively high
But you can’t expect to sell luxury goods to the average consumer
If you can find a way to deliver your work at a reasonable price, that’s scaleable that’s a very good start

Promotion:

This is about promoting and campaigning for your service/product.

The creative is the variable. What and How you're sending your message is gonna affect the results dramatically. Don’t be too afraid to try some new things.
realistic with budget and timeframe: If you intend to sell a six figure service, you can’t expect to just spend a $100 for great results
Do not get attached to the idea. Sometimes we are creative and think this one idea is gonna explode, then it’s tested and fails… Archive it and MOVE ON, or else you might spend a lot of good money going after bad.

Place:

Place for promotions and research

Your job is to find out where your ideal customer get together. Ask questions and then if you can, promote in that place.
Knowing who you want to talk to is important here. >> Fortune 500 CEO’s the promotion will likely not perform well on reddit or tiktok
Just because other people are using billboards doesn’t mean they give the biggest bang for the buck, be mindful of the medium.

People:

We already touched on it a little, know your target audience.

If you know who you’re talking to, you have a better chance of finding out where they’re hanging out
Basic things to know should be things like: age, sex, income range. For better campaigns, get to know their: goals, fears, hobbies, dreams, and aspirations.
If you know their aspirations and fears, cater your ad creative to removing their fears and achieving their goals.

Process:

Processes are necessary for scaling; they are understated and underutilized.

Have a system for generating new ideas and conversing which is gonna get tested next. There should be some sort of checklist or sequence on what is brought up, what gets tested, what gets promoted continuously, etc.
Have some type of structure to organize previous efforts and types of content used before.
There should be MULTIPLE people in this process, no matter how creative one person is, there are blind spots, blind spots can cost a lot of money.

Physical Evidence:

Social Proof: This can be a portfolio piece, a written testimonial, a case study, a review.

Show don’t tell. People will hear you sometimes, but if you can show them proof, they are more likely to believe
We are social creatures, no matter how good of a communicator you and your team are, we don’t want to get burned. We want to see people like us, achieve something we want with your help.
I highly recommend building up the pain (many details) of the issue and then giving an exciting payoff, with color, imagery and even more detail than before.

We know these strategies sound great, but they take some time and expertise putting together.

Have a good day.

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This Tuesday's episode we'll be discussing how to identify if the marketing campaign is going well, Key Performance Indicators and a few other specifics to analyze the progress of a campaign. Then we close off this episode with 3 ways to boost your results for current and future digital marketing campaigns. The tips contain some you've heard, and some I have not touched on before.

If you have any questions, please contact us at info@vocarstudios.com or at our social media accounts @VocarStudios.

We release new podcasts every Tuesday and Friday.

Episode 8: How to know if a Marketing Campaign Worked, 3 Ways to Improve Results

Various things to analyze

Many businesses stop at how many sales or leads, which is good
But there are also other valuable metrics

Marketing campaigns are a marketing strategy that is time bound within certain parameters to get a specified desired result.

An example would be: We are looking to spend $1,000 in Facebook Ads targeting people interested in Tony Robbins and Follow Inc Magazine, and get 20 service inquiries for this month.

It is important to have a who you’re targeting, where you’re targeting, cut-off time, a budget range, and a very specific desired result.

The broader = the harder it is to measure
There’s nothing to show for certain whether the strategy that you put together in the office with your colleagues is gonna be successful or not.
The only sure way to see if your strategy is going to work is to ‘Test your Ideas”

When it comes to campaigns:
• changing any of the variable >> Changes results in a BIG or small way

We recommend: spend the most time researching your people.

The people will determine a few crucial things:

Where you go with your media
What to offer
How you deliver it

Some of the most important metrics are based on desired results.

So here are different campaign desires, and what metrics to watch for.

If you’re saying we want brand recognition:

Then follows/shares/likes would be relevant

If you’re aiming for more email sign ups:

Then CPC (cost per click, how many $’s to get one click), downloads, emails on list

There is a drop off on people who click and people who sign up
If the drop off is significant, check to see if there are any technical issues

If you’re aiming for sales some important metrics are:

Then CPC, conversion rate (how many viewers are turning to become customers), Customer Acquisition Cost (how much it takes to get one customer)

Ways to Boost Marketing Campaign Effectiveness:

Know your customer’s very well so you can give them a deal/special offer that will get them more likely to convert.
you wouldn’t try to sell someone tires to someone without a car
You probably shouldn’t try to sell a ‘lamborghini product’ to a middle income professional
Try to find out what excites them and causes them fear, and show how your service helps with that in your ad creative
Split Test>> this is a special term meaning keep testing to the get the highest winning campaign
Create new campaign and test against old winning campaign
Keep doing this over and over
This is something that the best marketers do
If you think you’re done, have someone still try to beat the old creative
Build an email list with ethical ‘bribes’ to find out who’s interested.
Hone your FB target audience based on that
Bribes to join your audience, if it’s good enough they’ll recruit for you
You can only do this if your target audience really values what you’re offering

We know these strategies sound great, but they take some time and expertise putting together.

Have a good day.

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12 Words that you need to know to get your marketing on track

This Friday we are talking about 12 very valuable words to know to help improve your marketing. This episode was a request because sometimes I mention terms without giving details. So for any one that is new to digital marketing, you will get to know 12 important words that will help in your marketing strategy.

If you have any questions, please contact us at info@vocarstudios.com or at our social media accounts @VocarStudios.

We release new podcasts every Tuesday and Friday.

This episode will be for beginners, if you know a lot about marketing please skip this episode and we will be with you next episode with valuable marketing tips

Return on Investment (ROI):

Technical people: aka Return on costs is a ratio between net income and investment. A high ROI means the investment's gains compare favorably to its cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments.

Basic Phrasing: Basically, tells you how much money you've made (or lost) an investment or project after accounting for its cost.

Upsell: a sales technique that encourages customers to spend more money by buying an upgraded or premium version of a product being purchased.

Ex: Buying a pen, they can sell you a nice portfolio

Down-sell: is when a seller offers a lesser and more affordable product or service when a customer is hesitant to purchase.
- example: Offering an alternative product that is more affordable to the customer but equally valuable.

Cross-sell: A sales technique involving the selling of an additional product or service to an existing customer. After purchasing one product there is another offer for a similarly priced product.

Example: After purchasing mug, they give you an option for a second mug for 10% off

Lead Magnet: compels your site visitors to exchange information, such as their email address for access. Essentially content that drives awareness but also provides information that helps a potential customer engage and find interest in your product or service.

Example: If consultant for family law firm; PDF of 15 Reasons they are choosing other law firms for their family law issues

Conversions: The point at which a recipient of a marketing message performs a desired action. Basically, getting the viewer/visitor to respond to a call-to-action.
- Example: Paying for ads on facebook to get customers, then getting them sales.

Customer Acquisition Cost (CAC): is the cost of winning a customer to purchase a product or service. A company's CAC is the total sales and marketing cost required to earn a new customer over a specific time period.

Lifetime-Value (LTV): It is showing how much the customer is worth over the lifespan of the customer purchasing from them.

Unique Selling Proposition (USP): A specific and unique reason why your customers will/should be choosing to work with you rather than your competitors.

Example: We consult with lawyers that represent farmers, and have had worked in this industry for 10 years saving our clients millions.=

Key Performance Indicators (KPI): These are quantifiable measures of performance over time for a specific objective.
- Example: revenue, LTV, CAC, etc

Lag Indicators: A lagging indicator is a measurable factor that changes sometime after the business variable with which it is correlated changes.

Examples of lagging indicators include profits, proposal inquiries, and sales.

Lead Indicators: define what actions are necessary to achieve your goals with measurable outcomes. They “lead” to successfully meeting overall business objectives, which is why they are called “leading”

Example: Calls made, contacts emailed, Events hosted

We know these strategies sound great, but they take some time and expertise putting together.

We specialize in Video Sales Funnels, creating videos and funnels to educate, follow up, and sell your services 24/7. If you would like to learn more email us at strategy@vocarstudios.com or contact us on any of the social media channels. At the moment we are giving FREE consultations they will be charged in the future.

We'll see you next time.

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How to Create your first very profitable Sales Funnel.

This Tuesday we are talking briefly on what a Sales Funnel is and then we will go into a good amount of details on how to create your own sales funnel. Sales funnels can help you automate a good portion of your marketing while keeping the systems streamlined and optimized.

If you have any questions, please contact us at info@vocarstudios.com or at our social media accounts @VocarStudios.

We release new podcasts every Tuesday and Friday.

Episode 6: How to Create Your First Very Profitable Sales Funnel

What is a sales funnel:

It’s the key to everything. Just kidding, it’s a powerful sales and marketing tool to get your prospects to become clients on Auto-Pilot. An automation tool to help get more leads and more sales.

The basic breakdown is:
• Informed them that you know their problem
• then about the solution
• then about how much value they would get from your offer
• Call to action

So let’s get started on your first Very Profitable Funnel:

It’s first Awareness getting them aware that you get their pain and you have a solution.

Create a quick digital giveaway

7 Things your web design clients are not telling you and why you’re not getting their business
Quick guide of 20 Easy ways to lose weight without exercising

They click to go on Landing page saying, your PDF is coming shortly, but it has a video that starts showing them 3 core things:

The problem they have and you understanding it
You have a solution
Call to action to get your solution

Example:

They have a weight issue
you show how you understand their issues
You have a solution for them to lose weight (try to make it low effort)
show them your special mixer that helps + 20 easy to make recipes that are healthy and delicious
Call to action buy today for 15% off

Go to the purchase page and have them fill it out.

Then you have a follow landing page saying:

We’re so happy you bought X
We have a special One-Time-Offer for Y
It is normally _higher price_, but for right now it is only __lower price__
It will not be at this price again

Then they say yes, or no.

After that you send them a thank you email saying how appreciative you were.

• For all who said no on the second offer, send them an offer in 10 days for cheaper but not as cheap as the original offer.

There you have it, there is the first funnel you can create. If you have a funnel that has a good deliverable/relevant offer/upsell offer. We can almost guarantee you will increase your profit margin on almost every sale!

We know these strategies sound great, but they take some time and expertise putting together.

We specialize in Video Sales Funnels, creating videos and funnels to educate, follow up, and sell your services 24/7. If you would like to learn more email us at sales@vocarstudios.com or contact us on any of the social media channels.

We'll see you next time.

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This Friday's episode we'll be discussing 6 crucial methods to help you close High Ticket clients. These tactics are used by the best of the best in the consulting industry today. We hope you listen, learn and utilize these concepts because they have made companies millions and we know they can benefit you and your company too.

If you have any questions, please contact us at info@vocarstudios.com or at our social media accounts @VocarStudios.

We release new podcasts every Tuesday and Friday.

Episode 5: Crucial Methods to Use to Close More High Ticket Clients

Focus on the Paint Points
For High-Ticket Sales they want something somewhat premium. If the person wanted any shirt to wear they would go to walmart and get $5-$10shirts, there is a reason they’re shopping at Nordstrom.
They’re looking for status and the job done right
Now you’re going to focus and paint a picture on what it’s like to not work with you or work with a competitor.
The types of Pain Points you want to consider are:
- Productivity Pain Points
- Financial Pain Points
- Process Pain Points
- Support Pain Points

People will do far more to stop someone from taking their $1,000 than they will to get it initially.

Principle of Social Proof
If you can show that there are people like who you’re talking to that got the results you’re telling them, it will greatly add to the likelihood of closing business.
Things that help with social proof are if you have certifications from reputable brands
- Like a FB ads course certification or Google ads partnership
- Written or Video Testimonials of how your client was greatly helped by your service. Video Testimonials are one of the best ways to get past
- Lastly, in high ticket sales probably the best way to help close the deal are detailed case study on how before your client used your service/product and the lack of results they were getting and then after they used your product/service and the incredible improvement
Closed mouth won’t be fed.
There are actually a lot of companies out there trying to give so much away, which is not the worst strategy.
- A. But first, it needs to be valuable and relevant
- B. And there needs to be an end goal
- Then you must share your call to action
Law of reciprocity:
Because we are social creatures we feel like giving back to those who helped us. So if you were to give a lot of relevant value then it will likely entice someone to like you more than if you did not.
It’s not “give to take”.It’s spreading seed and then reaping your harvest later. Because you eventually reap what you sow
Now set it up and wait.
A large majority of people that can buy from you are not in the market to buy right when you first meet them
There are only very few ideal prospects ready and willing to buy right now, more of them are in the contemplation stage.
Instead of trying to close the very few ready and willing prospects right now, (which is expensive) create a sequence of touches via email and social media to give them value and then give them an offer occasionally. This will prevent you from spending time on people that are not actually ready to buy and you will have a steady pipeline of prospects in the future.

We know these strategies sound great, but they take some time and expertise putting together.

We specialize in Video Sales Funnels, creating video content to educate, follow up, and sell your services 24/7. If you would like to learn more email us at sales@vocarstudios.com or contact us on any of the social media channels.

Have a good day.

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We at Vocar Studios know that when your selling services there can be so many objections. This Tuesday episode is about how to use video to overcome objections to help you close the sale with the client.

If you have any questions, please contact us at info@vocarstudios.com or at our social media accounts @VocarStudios.

We release new podcasts every Tuesday and Friday.

Episode 4: 5 Ways to Overcome Objections with Video

"It's too expensive"
1. In the video you can show how much greater your product/service is, and how much more affordable it is compared to dealing with continuous issues they will have and the cost of other cheap/bad competitors.
2. We recommend illustrating the problem if they go with cheap competitors and the service/product doesn’t work right, and the damage that occurs because they went with the cheaper option.
"I need to talk to my team"
1. A lot of the time there are various objections and questions that come up, in the video you can address frequently asked questions with enthusiasm.
2. Let them know why the common objection of _____ is not relevant because your solution solves it.
3. You can also give them a limited time offer to give them urgency to purchase now.
4. Lastly, if they do need to talk with their supervisor, a video can sell for you instead of the teammate that barely grasps your product or service.
"We already work with [competitor]"
1. You can show through actual demonstrations how your product is better.
2. For a service you can look at reviews of the competitor and show how your service alleviates those issues.
3. You can also show them testimonial videos of people talking about how they went from working with your competitor to your service and how much happier they are because of it.
"I don't have time right now'
1. A strong video sales letter can show how much time they’re wasting with their current product/service and how much it is costing them.
2. You can show how much value they’re getting, and the money they would make and again the time they’d save if they worked with your solution.
3. You can also have a limited time offer to give actual urgency for them to move forward or not.
"Just send me some Information"
1. With one video you can answer many of the common questions that clients will have if you have follow up sequences set up.
2. You can create videos to follow up with them for holiday specials or limited time offers that would be ideal for them.
3. Some people aren’t willing to buy, but if they are, a good product with professional videos will help you close more deals.

If you have any other comments or questions please email us at:

info@vocarstudios.com

Have a good day.

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We at Vocar Studios really like Marketing and there are certain methods that are extremely practical and underutilized. This episode is going over some methods that you have seen in action every day and some that are a little more rare. These strategies can have a greatly positive impact for your sales and business if done well.

If you have any questions, please contact us at info@vocarstudios.com or at our social media accounts @VocarStudios.

We release new podcasts every Tuesday and Friday.

Episode 3: 5 Ways Your Marketing Can 3x Your Sales

Social Media: Jab, Jab, Jab, Right hook
The first would be somewhat obvious: post on social media 3x a week with as much value you can give in a social media post on whichever platform where your clientele is
Then for the 4th post of the week let them know your services/product + who it is good for and why they should get it.
- For extra points, create a seasonal limited time offer and post that as the 4th post
Broadcast on the popular media channels:
Go to a blog and/or podcast that you know your clientele listens to
Pay for an ad saying you got problem 1 and/or 2, then we help with that by reason why 1,2 and 3
Do this for 5-10 blogs/podcasts. If your clientele is there, it would likely be fruitful.
Affiliate Method:
Create a digital product that greatly benefits your customer
Set up the upsell offer to be presented after they get your digital product
Go to 20 different influencers in your industry and tell them you will give 50% commissions on all digital product sales
Then you would have the right people buy your upsell on the backend.

** Prep work Needed: Have: a core offer + a small cross-sell offer + a big upsell offer

Webinar Method:
Have a webinar with a lot of great content
Then let them know that you have a Core offer and also tell about Upsell offer
Email Previous Clients:
Send your existing good clients an email explaining a small cross-sell offer that has HIGH value service/product for them but it is low effort for you.
(This is my favorite strategy for easy sales!)
Put a time limit on it (actually stick to it)
Send them to a page with the upsell
Thank them for doing business and “ happy for them to be a part of [insert cause/group here] “

If you have any other comments or questions please email us at: info@vocarstudios.com

Have a good day.

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We at Vocar Studios believe that when you create great relevant video content it will help grow anyone's business. So this episode is on the 4 types of videos that any business should have to continue to get good business with their online presence.

If you have any questions, please contact us at info@vocarstudios.com or at our social media accounts @VocarStudios.

We release new podcasts every Tuesday and Friday.

Episode 2: 4 Videos That Will Help You 3x Your Business.

First Type of Video: Demonstration of the product or service

What problem it solves
What bad things they don’t have to deal with anymore
What good things come from it

Story Framework Overview:

Hero: they are trying to get something or become something

Guide: they are helping, training and/or teaching the hero to be that desired thing

Villain: the entity trying to stop the hero from getting or becoming that thing

Victim: the character that is in trouble if they don’t get helped by the hero

Second Type of Video: Tell your brand story

Let them know the hero is and what they wanted to achieve/acquire
Show them them the obstacle and/or villains in the path to achieve it
Show them what thing/person helped guide you through the problems
Show them how that thing helped the hero achieve the goal

Example 1: Camping backpack

I wanted to become a more consistent hiker
But the backpack I had would leave me aching and chaffed
I found this new pack, that is so comfortable, and sturdy
Now I am able to hike as much as I want, and I will be doing mt fuji >> thanks to this amazing pack

Third type of Video: Share video testimonials

Have them share a desire they had
Have them say the problem they had that prevented that desire
Have them say how pleasantly surprised they were with the service/product
Have them share how they were finally able to reach goal because of your service/product
We highly recommend the actual person with shots from where they were helped
If it was a business innovation - show them in their business. House help - Show the house
Video Sales Letter
Problem your ideal customer has
Agitate that problem
Why you’re product/solution solves it and why it’s better than competitors in solving the issue
Call to action

Those are 4 Videos that every business should have and we know they will help you 3x Business.

If you have any other comments or questions please email us at:
info@vocarstudios.com

Have a good day.

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Here is this Friday's release.

Today we are talking about 12 Marketing concepts that are true now, and will remain consistent over the years. If you use these ideas you will gain more of your ideal customer's attention, improve your marketing strategy, and increase sales with your marketing efforts.

If you have any questions, please contact us at info@vocarstudios.com or at our social media accounts @VocarStudios.

We release new podcasts every Tuesday and Friday.

Here are the notes for today's podcast.

Differentiate or become a commodity. When you’re a commodity you will have no pricing power. And most buyers will just choose the cheapest price
Ogilvy talks about Headlines are 80 cents of the dollar for your ads. Attention is cherished by the viewer, as it should be, so you only have a few seconds to catch their interest.
Content is king: The most popular platform and medium will change. Before it was written content but now audio and video are much more valuable.
Money is in the follow up. If you deliver great services. You can create a follow up sequence to send upsell, cross-sell and/or down-sell to your clients. With that follow up, given that the other services are valuable, you will get more sales.
Narrow market focus. Example: I have a 20 oz water bottle vs I have a water bottle made for runners, sweat resistant hold, non BPA plastic, and holds 20oz. It will get the people I want to raise their hands so I can help them with my product/service.
Rule of 7: it takes around 7 times they're much more likely to remember it. If it’s a good product they will probably tell others about it.
Maximize the harvest >> When things are going well, and you have run tests, maximize. These methods will likely lose traction in the future, and CPL are gonna become more expensive and the views/conversions will go down.
Numbers don't lie. Opinions not from your customer don't matter much. Follow the numbers and focus on the conversions and less on unimportant stats i.e. likes.
Don't be unethical: You can't really clean your brand's slate so don’t be spammy. If you do something shady, especially if your name is attached, the internet is virtually forever. Be mindful.
Never stop learning. The marketing industry keeps evolving so it's really valuable and important to stay on top of new things. You don’t need to try every new thing, but it is valuable to know when things are working in a different way.
Stories move people and help with conversions. We humans love stories, there’s a reason that we have different ways to consume these stories, Movies, TV, comics, books etc. And they are much more memorable than random statistics.
The clearer the better. "If you confuse you’ll lose" (Donald Miller, Business Made Simple podcast) A consumer confused on your product or service will not buy from you. Clarity is more important than being clever.

Thank you and if you enjoyed the content, consider giving a review because they help a lot.

Have a good day.

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