Reputation Antistress by Sergii Bidenko: Recent Episodes
Sergii Bidenko
How to act before, during and after reputation crises. This podcast includes ideas and reflections on crisis management. Given that reputations contribute to the company's market position, the presence of an effective reputation management program is a suitable investment on the side of management and the manager of the business.
Approximately 80% of clients make decisions about a purchase or a service after researching a company's information and its reviews on the Internet. 69% of applicants refuse an employer with a bad reputation and many negative reviews.
According to Convergys Corp research, one negative online review causes an average loss of 30 clients per year.
I think big companies can easily get 1 or 2 negative reviews per month even without real problems with the product or service they provide. Potentially, it adds up to 24 negative reviews a year, which means losing 720 potential clients a year due to negative reviews.
In times of reposts and copy-paste sometimes it's helpful to give a ready-made solution to get a desired one.
High school seniors need to understand that creating an excellent digital footprint is one of their responsibilities as young adults.
Looking for information about a person on the Internet has become a normal practice in business and educational fields. Higher Education consultants know that institutions are checking for potential students’ activities and interests online. They become a valuable tool in the decision-making process about the student’s college acceptance.
Your family reputation is no less important and requires all family members to understand the rules about sharing private information or appearing in someone else’s content.
Before you get hired for a new job, get considered for a promotion or land a big contract, an Internet background check will easily reveal your children’s posts on social media, determine your favourite vacation spots or place of your residence, the number of friends you have, and add that information to your resume.
Unpleasant? Yes, but this is our current reality, and we must consider it when building our reputation.
Very often, the headquarters of the largest international companies are geographically far from their units, and their perception of problems differs.
On the one hand, the company's CEO and board of directors require each unit to fulfill the set KPIs. On the other hand, they are responsible for reputational risks, which lead to financial losses, among other things.
The CEO and the board of directors will not manage to maintain neutrality or ignore the situation; they need to choose one of the strategies for further communication both within the company and with external stakeholders.
Step-by-step instruction on how to successfully resolve a critical situation without damaging your reputation. In essence, a crisis is a situation that doesn't fit into a person's or a company's previous experience. So often, getting over a crisis is very tough if we rely on common skills or verified knowledge. There's no time to really think it through- you are riding a bicycle, the bicycle is on fire, you are on fire, everything is on fire, and you are in hell… However, skilled communicators have their protocol when dealing with a crisis, akin to the actions of algorithms for catastrophe doctors. It's designed to minimize fussing, mobilize resources, and get the most non-standard situation under control. The ten steps will keep you out of a stupor (or vice versa: not burning out at high speeds of a steep bend).