The Business Project

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In this episode, join Rahul Jacob as he talks to Gagandeep Singh, Head of Ads and New Initiatives at MyGate, about RWA Marketing and his journey of building MyCommunity Genie a Community Commerce Platform.

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In this episode, join Rahul Jacob as he talks to Akshay Punjabi, Head of Performance Marketing (Marketplaces) at Mensa Brands, about scaling traffic and revenue on marketplaces.

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In this episode, join Rahul Jacob as he talks to Vishal Nicholas, Executive Vice President & Head of Brand Strategy - Dentsu Creative, about Brand Building for Startups.

With over 16 years in Advertising, Vishal has worked with companies across Mobility, Fintech, E-commerce, and FMCG and talks about some of his most memorable campaigns.

The Episode covers the following points -

When should you get started with Brand Building while building a company?
How to choose the suitable mediums for Targeting
Amount to spend on Distribution of Content
Britannia Bourbon Campaign, Ikea Campaign and Tata Tea Power of 49 campaign
Founder's Brand VS Company's Brand

Useful Links:

IKEA Campaign - https://www.youtube.com/watch?v=KxBTALTQDyk
Tata Tea Power of 49 - https://www.youtube.com/watch?v=4VHUEsn7gDQ

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In this episode, join Rahul Jacob as he talks to Samir Chaudhary, Founder - The Media Ant. Started in 2012, Media Ant is a platform that offers various marketing options at the best prices.

The Episode covers the following points -

The backstory that led to starting the Media Ant
How to Launch only in one city and budget required
Duration for running a campaign
ROI on Offline Marketing
Pre-requites to maximise your ROI

Useful Links

For your offline marketing requirements check out The Media Ant
Coinbase 60 second Super Bowl Ad that gave them 20 Million l anding page hits in 1 minute.

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In this episode, join Rahul Jacob as he talks to Aditya Mohanty, Founder - The Product Folks (TPF).

TPF is one of the largest Product Management focussed Communities. As of today, TPF is over 50 thousand+ members strong and has conducted over 200+ events within 3 years of Launch.

This Episode covers the following points –

The idea behind starting TPF
Challenges faced while building TPF
How to engage the audience in a community?
How to Monetise without being Salesy.
Activities that you can do to grow your community.
Importance of Content Creation

Useful Links:

To learn more about Product Management, check out The Product Folks here.
Read about how How Startups have used Community Building to grow.

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In this episode, join Rahul Jacob as he talks to Devendra Saini, Associate Director of Growth at Mobile Premier League, who's had over a decade's worth of experience working with SEO.

The Episode covers the following points –

How long does it take for a blog to get indexed?
Stories of how companies have benefited from SEO.
Quick tips to improve On-Page SEO.
Doing Keyword Research the right way & Building Links.
Tools to use for SEO.

And a Bonus Tip to ace the SEO game!

If you'd like to know more about Search Engine Optimisation OR reach out to Devendra regarding SEO related queries, click here.

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Join Rahul Jacob (Founder – NotFoods & Supply6) on the Debut episode of The Business Project as he speaks to Anirudh Narayan (Author – Scale Smart & Founder - Growth Spartan, Digital Marketing Agency)

This episode covers the following points –

How to acquire your first 1000 users with a step-by-step approach
Frameworks to identify if you have achieved Product Market Fit
Finding the right channels to reach your customer & know when to scale the channel
How to Optimize your Landing page to enhance conversations
Common Traits among successful Founders

Useful Links:

Scale Smart: How to Get Your First 1,000 Customers In India by Anirudh Narayan

Looking to scale your Digital Marketing? Check out Growth Spartans

The Business Project: Recent Episodes

Rahul Jacob