Business Operations Simplified - Sales, Operations, Leadership & Marketing Strategies For Entrepreneurs: Recent Episodes
Amber Glus - Operations and Marketing Consultant for Entrepreneurs
The Business Operations Simplified show provides tactical strategies that help make running your business easier. Are you wondering at what point your business will get easier to run? And, wondering when you will spend less time in your business and more time enjoying the legacy you built?
Welcome, fellow business leader. You’re in the right place If you’re a visionary who finds yourself stuck in the minutia of details in your business and you need a breakthrough to scale. Here, you’ll find simple, tactical strategies that improve operations, sales, marketing, and leadership to help your company scale with less time required of you.
This is the Business Operations Simplified show where we believe that there’s a way for you to grow your company while you spend less time in it and more time enjoying the business you worked so hard to build. I’m your host, Amber Glus, and on this show, I’ll be your guide to a simple path through all of the details you dislike, so you can spend more time on the tasks you enjoy.
Connect with Amber at www.amberglus.com Follow Amber on Instagram at https://www.instagram.com/amberglus/ *Formerly The School of Copy And Messaging Podcast
Hello, friends! It's a New Year... and this is a new show! Welcome to the Business Operations Simplified Podcast. Today's show is a quick update on where the podcast is going in February. Thank you for listening, stay subscribed to get new content coming out in February.
I’m wrapping up for the year, friends! The podcast will be back in January 2022. I can’t wait to share new content with you. I’m taking the next few months to enjoy time with my family, pray and strategize about my business and get some much-needed rest. I can’t put into words how much it means to me that you listen to the show. Thank you. I pray it continues to bring you value and I pray you have a blessed end to your year. I look forward to hanging out with you again in January!
Find Resources from today's show HERE
Entrepreneurs naturally have a lot of ideas, and staying on track can be difficult, especially when you’re creating content or preparing for a launch. Today’s episode provides valuable tips from Angel McElhaney from the Control The Chaos Mama podcast to organize all ideas, tackle them intentionally and get through busy seasons like launching when you have your highest energy. Angel discusses helpful tips on starting with the bigger vision and backing up the process into small steps, Facebook group engagement, and repurposing content. There’s a ton of gold in this episode for you!
As a freelancer, virtual assistant, or online business manager, knowing how to batch content and manage launch seasons can increase your service offering as a copywriter or content marketing freelancer.
More About Angel McElhaney
Angel McElhaney helps multipassionates, creative rebels, and ADHD entrepreneurs embrace the authority that has always been theirs with podcast strategy and coaching. Angel creates clarity, confidence, and consistency for her clients so they can finally stop restarting from scratch and learn to trust their intuition.
She’s also a mom of four, motherless daughter, and wife to a TN vols obsessed hubby. When she’s not helping amazing women make meaning of their hard stuff with podcasting, she can be found dreaming about her next vacation, empowering women to love the skin they are in with boudoir photography or making up random songs in the kitchen.
Find Resources From Today's Show HERE
Many entrepreneurs struggle with creating effective lead magnets. Having a process for niche research ensures that your lead magnet attracts the right customers and provides enough value for your customer to want to give you their email address. When your lead magnet is valuable, clear, and effective, you grow your email list faster and have a pool of customers you can sell to. Our guest today, Barbara Carneiro, is a communication and branding strategist who talks about how to research to create an effective lead magnet and the key ingredients in a lead magnet that will increase your visibility and authority in your industry.
As a freelancer, knowing how to research and create valuable lead magnets is a skill that will significantly increase your service offering as a copywriter.
More About Barbara Carneiro
Barbara is the founder of Word Revolution (a communication and branding agency for Christian ministries) and the brain behind The Church Communicator Bootcamp (a training program for accidental church communicators). She is a Christ-follower, forever curious strategist, minimalist designer, storyteller, and geek, and you can make her happy with a white chocolate mocha.
Resources From Today’s Show
Find Resources from today's show HERE
Do you ever find yourself looking back at the end of a busy day, wondering what you did all day? If your to-do list never ends and your Trello board is working on overdrive, you’re going to love this episode with Kristi Veitenheimer. Kristi is a fellow podcaster and the owner of Simplicity For Solopreneurs. She’s a time-management and business strategy guru, and today she’s sharing her best-kept secrets for truly prioritizing your schedule and finding the accomplishment in your day that you’ve been yearning for. This episode is tactical, fun, and inspirational. Grab that laptop or pen, it's copy time!
More About Kristi Veitenheimer Kristi Veitenheimer is a Jesus-loving, coffee-drinking, chocolate-loving gal from Texas. She’s a wife, mother of two, and Mimi of four grandsons and adores her family. Kristi is the host of the top podcast for new solopreneurs, Simplicity for Solopreneurs™. Her mission is to inspire and empower women 40+ to make their dreams of owning an online business a reality.
Kristi specializes in helping the beginning entrepreneur create her online business without all the overwhelm and stress by teaching her how to simplify her entire business system so she can actually enjoy the journey to achieving her dreams. Because Kristi believes women shouldn’t have to choose between their God-given dreams and talents and their current reality.
Resources From Today's Show:
Find Resources from today's show HERE
Getting your content found is an important piece of building your business and growing your audience. In today’s show, we speak with podcast strategist and coach, Wren Robbins, about the best way to create content that serves your audience and get it found online. Wren gives specific statistics around blogging and podcasting and explains why podcasting is the best way to get your message to the masses and the strategy behind how to do that successfully!
More About Wren Robbins
Wren Robbins is a Podcast Strategy Coach who catapults women in business using effective podcast strategies. She has a Bachelor of Science degree in Special Education, is a wife to Jim, mother to an eight-year son, and loves connecting with others. As an avid aviation family, they are following their dream of building a home on an airstrip.
For the past five years, Wren has been the host of The Friends of a Feather Podcast where she interviews women who share their God stories each week. Through her podcast coaching programs, women start their podcast and gain unique podcast strategy for their business.
Find Resources From Today's Show HERE
Are you looking for a signature service? Or a unique way to work with nonprofits and for-profit organizations? Today’s guest tells us all about what it’s like to have grant writing as a signature service.
Eliana Echavarria brings energetic, cool-girl vibes to the driest of topics- GRANT WRITING (enter the yawns)! As a grant writer and freelance coach for Christian entrepreneurs, Eliana teaches aspiring freelance grant writers how to launch and scale their business with a Kingdom-focused mentality through her podcast “Nothing for Granted.”
Eliana is on fire for God and determined to raise her 4 littles to be the next generation of entrepreneurs by leading by example. Don’t hang out with her too often- she’ll have you believing you too can build a business where you don’t have to compromise motherhood, marriage, travel, and a career you love!
Find Resources from today's episode HERE
Instagram is an amazing tool and the reach you can get to grow your business and community can be tremendous. It can also be exhausting. Do you feel that way? I do. So, I sought out someone who we can learn from to use Instagram for the effective tool it can be, but who I thought could help us do this in a way that wouldn’t make us feel like we had to spend all of our time on the platform and go insane with keeping it up. Sound good? If you’re nodding your head, you’ll love today’s guest as much as I did. Camie Wilke is a faith-based business coach who teaches women how to generate a full-time income from home on Instagram using online coaching and courses.
In today’s episode you’ll learn:
- What’s necessary, and not necessary, to grow on Instagram
- Tactical steps you can take to use this platform effectively for your business
- What to post to grow your community
- When and how often to post and maintain your sanity
Resources From Today's Show:
Book A Call With Amber
Visit Camie’s website: https://www.camiewilke.com/
Follow Camie on Instagram: https://www.instagram.com/camie.wilke/
Checkout Camie’s course: https://www.camiewilke.com/kingdomcourseacademy
The podcast was blessed today to have Christa Hutchins as our guest! Christa is an accountability coach who helps busy leaders reach their goals. Our discussion today gives realistic ways to reach goals when we are surrounded by a world, and circumstances, that we often can’t control. Christa’s approach to setting and achieving goals is flexible and realistic and offers a great approach that is fitting for the busy world we live in today. As an entrepreneur, freelancer, VA, OBM, or online business owner, these tactical steps will give you a refreshing way of approaching and reaching your goals!
More About Christa Hutchins Christa Hutchins equips busy communicators and leaders with project management and problem-solving skills so they can turn their big ideas into a successful ministry or business. She is passionate about teaching women to find practical applications of the Bible in their personal, professional, and ministry lives. Christa lives in south Louisiana with her husband in their delightfully empty nest.
Resources From Today's Show:
Connect with Christa and the resources mentioned on today’s show: https://doanewthing.com/schoolofcopy/
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website
Follow me on Instagram https://www.instagram.com/amberglus/
I love a good resource or a tool that saves me time and makes life, and business, a little easier. In today’s show, I share the top tools I use and love that organize my business. We cover organizing a to-do list, setting up a budget, making sense out of an overwhelmed inbox, and getting contracts in order for your business… and more! These tools will help keep you organized and keep your business running smoothly.
Resources From Today's Show:
Book A Call With Amber https://calendly.com/amberglus
Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website
Connect with me www.amberglus.com
Shout out for sharing the show! Kelly Witt, Witt and Company: https://wittandcompany.com/
Kajabi
Grammarly
Topic use with code KWJYH2rH for a 50% discount!
The Contract Vault
Evernote
Trello
Managing finances can be challenging as a freelancer when your income fluctuates. Our discussion today is about how to create a financial plan and manage your money to prepare you for the ebb and flow that can happen as a freelancer. We discuss how to create a solid financial plan, a process to make sound money decisions, and we review tools you can use to make the process a lot smoother. As a freelancer, virtual assistant, or work-from-home business owner, this episode will give you tools to empower you to make a financial plan that supports your business and your life.
In today’s episode you’ll learn:
- How to create a budget as a freelancer
- A filter to put your money decisions through for spending money wisely
- Tools to make finances easier
- Building a financial plan that fits your individual business needs
Resources From Today's Show:
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website
Connect with me www.amberglus.com
Follow me on Instagram https://www.instagram.com/amberglus/
YNAB Budgeting Software: https://www.youneedabudget.com/
Dave Ramsey: https://www.ramseysolutions.com/
Sales funnels and copywriting don’t have to be complicated. It’s usually when we try to make these complicated that they don’t convert. Copy that’s clear and concise to your customer, and simple sales funnels that serve your audience and give them a clear direction will win over complicated messages every time. I hope after listening to today’s episode, you gain confidence in knowing that simple and straightforward will convert more customers than complex and complicated.
In today’s episode you’ll learn:
- The basic elements of copy that converts
- How to create a simple sales funnel to promote your business
- Why applying the right story to your message will increase your customer conversion
As solopreneurs or work-from-home business owners, we can’t afford to spend all of our time creating complicated messages that don’t work. So dive in for an episode full of simple, tactical steps to write effective copy and create sales funnels that work for your business.
Resources From Today's Show:
Book A Call With Amber https://calendly.com/amberglus
Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website
Connect with me www.amberglus.com
Follow me on Instagram https://www.instagram.com/amberglus/
Shout out for leaving a review and sharing the show! Kristi Veitenheimer, Simplicity For Solopreneurs: https://simplicityforsolopreneurs.com/ Sara de Orlando, Purposeful Life Coaching: https://sarahdeorlando.com/
Hey Freelancer! Today’s episode covers a critical topic, your portfolio! There are five sections a portfolio needs to have to make it stand out from the crowd and showcase your talent. Having a portfolio is essential to any freelancing, virtual assistant, or work-from-home career, especially for copywriters.
If you are new to copywriting and you're adding this as a signature service to your VA or freelancer business, this episode will help you create a portfolio from scratch in no time, even without a ton of experience.
In today’s episode you’ll learn:
- The five sections you should include in your portfolio
- Different types of platforms to use to create and present your portfolio
- Two hacks that will make your portfolio stand out every time
- Where to put your portfolio and how/when to use it
Resources From Today's Show:
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website
Connect with me www.amberglus.com
Follow me on Instagram https://www.instagram.com/amberglus/
Flipsnack for creating an online magazine out of your pdf portfolio: https://www.flipsnack.com/
If you’ve ever found yourself afraid to speak up, or unsure how to use your voice and stand up for yourself, you’ll know how after today’s episode! My guest today is Karen Laos. Karen is a keynote speaker and communication coach who equips women to stand out with confidence. She helps women channel their fear and quiet their self-doubt. Karen champions female business leaders to own their value and find their voice to be seen and heard. Karen’s style is fun, encouraging, and results-oriented. She immediately moves past the “fluff” and gets straight to the issues at hand.
Karen’s advice in this episode about how to use your voice, be heard, and create better communication habits was like going to communication church! I loved every minute of it, and I know you will also.
Karen’s coaching and courses:
Individual Coaching: https://www.karenlaos.com/exec-coaching Speak with Confidence Course: https://go.karenlaos.com/waitlist-spring2021 Group Coaching Program: https://www.karenlaos.com/group-class
Resources From Today's Show:
Book A Call With Amber https://calendly.com/amberglus
Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website
Connect with me www.amberglus.com
Follow me on Instagram https://www.instagram.com/amberglus/
With so many options for freelancing and online businesses today, it can be difficult to know what signature service is best for your business. In today’s episode, we highlight some of the most popular signature services that you can do for your work-from-home, freelancer, or virtual assistant business.
Having a signature service gives you a path to becoming a specialist as a freelancer. It can help you increase your income, niche your services, and improve your marketing. If you’ve thought about adding a signature service to your business, but you aren’t sure what your options are, this episode gives you a great list to start with and discusses some of the pros and cons of these signature services.
In today’s episode you’ll learn:
- Why you need a signature service as a freelancer
- The pros and cons of some of the most popular work-at-home services
- How to become a specialist as a freelancer and increase your income
- How building an online business with these services can give you more flexibility in your schedule
Resources From Today's Show:
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website
Connect with me www.amberglus.com
Follow me on Instagram https://www.instagram.com/amberglus/
Chris Panek Bookkeeping Course: https://www.financialadventure.com/elevate-waitlist
Are copy and messaging the same thing? What’s the difference? Today’s episode answers these questions and reviews how copy and messaging are different. We talk about what copy and messaging are, where and when to use them, and how they complement one another in your business.
If you’ve ever felt like your message is “fuzzy” or sense that it may be confusing to your customers, today’s episode will teach you how to use copy appropriately to build a clear message every time.
In today’s episode you’ll learn:
- The difference between copy and messaging
- How to use copy and messaging effectively
- How copy and messaging complement one another
- How to build a clear message for your customers
Resources From Today's Show:
Grab a StoryBrand coaching session to create your BrandScript https://calendly.com/amberglus *enter code PODCAST to get $100 off your coaching session or any of my copywriting and marketing services as a THANK YOU for being a podcast listener!
Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Connect with me www.amberglus.com
Follow me on Instagram https://www.instagram.com/amberglus/
Today’s episode is all about helping you set up your copywriting business for success as a freelancer. Before you jump into taking on clients, having these ten things set up early in your business will help you run your client journey more efficiently. These ten steps are not the most exciting when it comes to business, but they are very necessary. They will help you set up your business the best way possible now, so the essentials are taken care of before you get busy with your copywriting clients!
In Today’s episode we cover:
- Tips for setting up your business entity
- Setting up a payment, invoicing, and proposal platform
- Getting your website and portfolio up
- Networking to get clients
Resources From Today's Show:
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Connect with me www.amberglus.com
Follow me on Instagram https://www.instagram.com/amberglus/
Prioritizing yourself, running a business and the demands of everyday life are tricky to balance. This is especially true when overwhelm has caused you to lose sight of yourself, what you want, and where you’re going. Marla Beech, owner of Hunkeedori and the host of the Overburdened No More Podcast is on the show today to walk us through her signature process that will help you get back to you, what you want, and help you create priorities and processes that will help you, “keep it all together.”
In today’s show you will learn:
- How to identify what you really want
- How to prioritize yourself and work toward what you want effectively
- How to take care of everyone in your life (yourself included) without feeling like your needs come last or not at all
- Create systems that will help you manage all of your demands efficiently, without losing sight of yourself and your time
Resources From Today's Show:
Hunkeedori website https://hunkeedori.com/
Connect with Marla on Instagram https://www.instagram.com/hunkeedori/
Download Marla’s Free Moments to Memories PDF https://hunkeedori.com/choose-your-size-2/
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website
Connect with me www.amberglus.com
Follow me on Instagram https://www.instagram.com/amberglus/
Do you know the story your brand tells? Does your brand tell a compelling story that makes customers want to do business with you? If not, you need a BrandScript! A BrandScript is a StoryBrand term, and I’m your StoryBrand guide here to help you create the foundation of a message for your brand that will compel your customers to do business with you again and again.
Your BrandScript will help you when you get stuck writing your copy for sales pages, your website, a lead magnet, social media…anywhere! It’s the foundation of your message that will keep your copy on track and give it the element that it may be missing if you feel like your message has been falling flat or needs a refresh. Whether you’re writing copy for a blog, outlining a podcast, or planning a launch, a BrandScript will help you emphasize the key points that matter most to your customer and tell a story that ends in them doing business with you!
In today’s episode you’ll learn:
- What a BrandScript is
- How to use it to create a compelling message
- How to use a BrandScript to get unstuck writing copy
- Why a BrandScript creates a brand story that will attract more customers
Resources From Today's Show:
Grab a StoryBrand coaching session to create your BrandScript https://calendly.com/amberglus *enter code PODCAST to get $100 off your coaching session or any of my copywriting and marketing services as a THANK YOU for being a podcast listener!
Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website
StoryBrand by Donald Miller: https://amzn.to/3ygPdXNhttps://amzn.to/3ygPdXN
Marketing Made Simple by Donald Miller: https://amzn.to/3tG8YEp
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Connect with me www.amberglus.com
Follow me on Instagram https://www.instagram.com/amberglus/
If you want to add copywriting to your business as a freelancer, but you feel like you aren’t sure if you’re a gifted writer, then listen up! Today’s episode is for you! In today’s show, we discuss (and debunk) the myth that you have to be a gifted writer to add copywriting as a service as a freelancer or virtual assistant. Maybe you’ve thought about copywriting or content marketing because you want a flexible schedule, you want to work from home, or you want a signature service you can specialize in, but you feel like you have to have a natural tendency for the written word. You do need to enjoy writing, but being a natural, gifted writer, is a matter of opinion and not a necessity for all copywriting jobs.
In today’s episode, you’ll learn:
- How to learn the skill of copywriting
- The traits of a good copywriter
- The types of copywriting you can do
- How to know if you will be a good copywriter
Resources From Today's Show:
Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website
Books Referenced In Today’s Show
The Copywriter’s Handbook by Robert W. Bly 4th Edition
How To Write Copy That Sells by Ray Edwards
Persuasive Copywriting by Andy Maslen
Everybody Writes: The Go To Guide To Creating Ridiculously Good Content by Ann Handley
This Book Will Teach You How To Write Better by Neville Medhora
StoryBrand and Marketing Made Simple by Donald Miller
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
The phrase “passive income” gets thrown around a lot today. Is it possible to create a business with passive income? Can you do it with something you were called to do? It is possible, and today’s guest, Stefanie Gass, walks you through how to do it step by step! Stef’s programs help you identify your calling and purpose and create a business and a message with it to make an impact…and an income! Stef is a fantastic business and podcast coach (I know from personal experience), and she’s a light in this world that I’m so happy to introduce you to on the podcast!
If you’ve thought about creating an online business to work from home, gain more flexibility in your schedule and call your own shots, this episode will light up your possibilities. Stef talks so candidly about her journey to get to a passive-income business that fuels her soul, and I know her story will inspire you on your own journey just like it did for me.
More About Stefanie Gass Stefanie Gass is a Daughter of the King, wife, mama, coffee lover, and #pjsallday enthusiast! She is the host of a top 25 ranked podcast for Christian Entrepreneurs, The Stefanie Gass Show. Stef helps women uncover their God-led callings, create Kingdom Businesses, launch podcasts, & monetize using courses and coaching. Stef wants women to create true change for themselves and God's Kingdom by using their gifts for glory and serving the world with a business that lights them up! Stef believes that when we let God light our path, we will experience true miracles, live proactively, & design a life that fuels our soul.
Resources From Today's Show:
Stef’s Courses:
Clarify Your Calling (identify what your calling is and use it to start a business) https://4846--stefaniegass.thrivecart.com/clarifyyourcalling/
Podcast Pro University (learn how to create your own podcast with your calling and monetize it) https://4846--stefaniegass.thrivecart.com/podcastprouniversity/
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
It’s Freelancer Friday! Do you follow up with your existing customers consistently? Do you have a process to follow up with incoming leads? Or a follow-up process after you’ve sent a proposal for services? Whether you do or you don’t, today’s episode will cover the basics of how to set this up or improve upon an existing system that can make or break you as a freelancer. Having a solid strategy to communicate well with your customers and leads is important for every freelancer. It can be the deciding factor when you send a proposal, and it can tip the scales in your favor if you’re up against other freelancers for winning a contract.
In Today’s episode, you will learn:
- The importance of following up with leads, existing customers, and customers you’ve sent proposals to
- Methods of following up and staying in touch with your clients and leads
- What to say or what information to send when you follow up
- When to follow up and how to make sure you never forget
- What to do when you do or don’t get a response after following up
- Setting up a bulletproof system that creates repeat clients
Resources From Today's Show:
Try Kajabi FREE for 14 days! https://app.kajabi.com/r/sF7FazZp/t/ctcpvhel
VideoFizz for follow up videos: https://www.videofizz.com/celebrations/
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide Five Essentials For A Successful Website: www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Branding your brand is imperative in today’s online business environment. You spend time and money building it, so your customers remember you, and what you do. At least that’s the goal, right? How do you build a brand your customers will not only remember, but refer to? That’s what we’re covering in today’s episode.
In Today’s episode you will learn:
- The four foundations your brand needs to be successful
- How to get your customers to memorize your brand message
- How to increase your business with referrals
- Why positioning your customer as the hero in your message helps your brand to be unforgettable
Resources From Today's Show:
🎙Today's episode references Podcast Pro University for a podcast course to create your own podcast! Access the course here https://4846--stefaniegass.thrivecart.com/podcastprouniversity/
Try Kajabi for only $33 a month!!! https://app.kajabi.com/r/sF7FazZp/t/ljlhcjld
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Hey Freelancer! So, you’re thinking of adding copywriting and content marketing services to your business…but how do you charge for this? What are your options? How much money can you make? Great questions! You’ll find the answer in today’s episode.
Copywriting and content marketing are incredible services to offer as a freelancer. They can help you maintain your time flexibility, you can work from anywhere, and it’s a business you can make a great living at.
In Today’s episode you will learn:
- Examples of how to structure your copy and content services
- Options for charging your customers that maximize your time, and your earnings
- Realistic expectations for your income potential
- How to set up your pricing menu and how to talk about your services and justify your costs
Resources From Today's Show:
Try Kajabi for only $33 a month!!! https://app.kajabi.com/r/sF7FazZp/t/ljlhcjld
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Most entrepreneurs get overwhelmed with generating leads for their business. The problem is that there are so many options, but it’s hard to know which option is best for your business without feeling like you’re wasting valuable time figuring it out. Today’s episode breaks down the pros and cons of the top ways you can generate leads for your business and how to do it with content so you can make an informed decision about what fits you and your business best when it comes to developing the kinds of leads you want.
The truth is, there is no right or wrong answer when it comes to how you generate leads for your business. It comes down to personal preference, the time you have, the finances you have available, and the model that fits your business best. Today’s show will give you a good overview of both paid and organic lead generation tactics, as well as how to use the content you create to generate leads.
In Today’s episode you will learn:
- The difference between organic and paid lead generation
- Pros and cons of organic vs. paid lead generation
- Tips for how to build your business with organic leads
- Options for paid lead generation and how to get started
- How to use your content to generate leads
Resources From Today's Show:
Try Kajabi for only $33 a month!!! https://app.kajabi.com/r/sF7FazZp/t/ljlhcjld
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Most freelancers offer multiple services, so they struggle to clearly explain what they do in a way that sets them apart in their industry. In today’s episode, you’ll learn how to put your freelancer services into a controlling idea, so that your message is clear to your customers, and you book out your services and grow your business!
In Today’s episode you will learn:
- How to have clear, effective messaging around a freelancer business that offers multiple services
- How to set up your menu of services and your website with multiple offerings
- The key to branding your freelancer business
- How to keep your message clear and memorable to your customers as a freelancer
Resources From Today's Show:
Try Kajabi for only $33 a month!!! https://app.kajabi.com/r/sF7FazZp/t/ljlhcjld
Become a certified StoryBrand Marketing Guide: https://storybrand.com/?referral_code=amberglus
StoryBrand by Donald Miller: https://amzn.to/3ygPdXNhttps://amzn.to/3ygPdXN
Marketing Made Simple by Donald Miller: https://amzn.to/3tG8YEp
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Many online entrepreneurs have multiple products and services, so they struggle to clearly explain what they do in a way that their customers understand. In today’s episode, you’ll learn how to put what you do into a controlling idea so that your message is clear to your customers and they buy more of your products or services so that your business grows.
We discuss how to talk more clearly about all of the services or products you have and what to do if they aren’t related.
In Today’s episode you will learn:
- How to have clear, effective messaging when your business sells multiple products or provides multiple services
- A trick to evaluate your message and test if it’s clear or confusing
- The key to selling more of your products or services
- How to keep your message clear and straightforward for your customers
Resources From Today's Show:
Try Kajabi for only $33 a month!!! https://app.kajabi.com/r/sF7FazZp/t/ljlhcjld
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
If you’re a freelancer, virtual assistant, or online business manager who has thought about adding copywriting and content marketing services to your business, but aren’t sure how today’s episode is for you! We get tactical today about some simple strategies you can start doing TODAY to add copywriting and content marketing services to your business. We answer your questions about how much experience you need and how to start building your portfolio as a beginner.
In Today’s episode you will learn:
- How to get started as a new copywriter and content marketer
- How to introduce your new services to existing clients
- Strategies to gain experience in copywriting and content marketing
- Types of copywriting that are good for beginners
- How to get your first clients
Resources From Today's Show:
Topic, My Favorite Research & Writing Tool! Sign up here for 50% off: https://www.usetopic.com?fpr=amber49
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Stef Gass Course: Podcast Pro University
https://4846--stefaniegass.thrivecart.com/podcastprouniversity/
Have you ever found yourself staring at a blank screen creating content? Or feeling like the message in your mind doesn’t make sense when you put it to paper? Or how about a constant feeling that your message and your copy aren’t compelling enough to sell your business… and feels a bit… boring? Then listen up friend, this episode is for you!
We’re discussing the key elements your copy and messaging needs to have to capture the attention of your customer and compel them to buy. Whether your writing your website copy, drafting emails for drip marketing or serving up content in a blog or video these elements to compelling copy will keep your message fresh and help you convert leads into customers.
In Today’s episode you will learn:
- The key to making sure your copy is compelling to your customers
- A formula you can use to filter your message and keep it on point
- Tips for creating content when the blank screen is staring back at you
- How to master the skill of editing unnecessary copy that could make your content boring
- How compelling messaging can improve your sales
Resources From Today's Show:
Topic, My Favorite Research & Writing Tool! Sign up here for 50% off: https://www.usetopic.com?fpr=amber49
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Stef Gass Course: Podcast Pro University
https://4846--stefaniegass.thrivecart.com/podcastprouniversity/
StoryBrand by Donald Miller: https://amzn.to/3ygPdXNhttps://amzn.to/3ygPdXN
Marketing Made Simple by Donald Miller: https://amzn.to/3tG8YEp
Description and Show Notes: The online business industry is booming, and its growth has created a myriad of opportunities for freelancers, virtual assistants, and online business managers. Having a signature service as a freelancer can help you differentiate yourself in the growing freelancer space, increase your income, and give you more control over a business model that is indispensable in high and low economic times.
Copywriting and content marketing services are at the heart of what online entrepreneurs need. From writing content and website copy to email marketing and advertising, knowing how to write copy and create sales through content is a skill in high demand.
In Today’s episode you will learn:
- The benefits of copywriting and content marketing skills
- How and where you can apply these skills
- Examples of industries copywriters and content marketers can work in
- How to know if copywriting and content marketing is for you
- The future outlook for freelancers who have these skills
- A peek into the lifestyle these signature services can create for your VA, OBM, DOO, and other freelance business structures
- How to know if copywriting and content marketing is for you as a signature service
- Why you need a signature service as a freelancer
Resources From Today's Show:
Stef Gass Course: Podcast Pro University
https://4846--stefaniegass.thrivecart.com/podcastprouniversity/
Stef Gass Course: Clarify Your Calling
https://4846--stefaniegass.thrivecart.com/coursecraftermasterclass/
Topic, My Favorite Research & Writing Tool! Sign up here for 50% off: https://www.usetopic.com?fpr=amber49
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
The “I help statement” has become a buzz phrase in the online business industry. It’s meant to be a short statement that quickly and clearly defines what you do in your niche. In today’s podcast, we talk about how an “I help statement” should also help you stand out in your industry, and make your business memorable to your customers. After all, if your customers don’t remember you, your I help statement isn’t doing you much good!
You want your statement to identify you, your business, and your niche, but you also want it to differentiate you and help your customers remember you for the services you offer.
Marketing is an exercise in memorization. If your “I help statement” is memorable, your customers will come back to do business with you over and over again. Dive into today’s episode to learn how to improve your I help statement as an online entrepreneur or freelancer, VA, or OBM so when customers think of your industry, your business is the first one they think of contacting.
In Today’s episode you will learn:
- What is an “I help statement” and the elements of one that will differentiate your business in your industry
- Why you need an “I help statement”
- How to make your statement memorable to your customers
- Why your statement needs to invite customers into a story and why the element of transformation is key to your statement
- Where and how to use your statement
- When variations of your statement should be used and why
- How and where to use your statement more powerfully on social media
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
As a freelancer who does copywriting and content marketing services, you may get asked by your clients to do text marketing. Text marketing is becoming more popular, and it’s a great way to communicate a message directly to customers. Knowing the ins and outs of text marketing is a great way to set yourself apart as a freelancer, virtual assistant, online business manager, or director of operations. If you are a work-from-home professional, knowing these details will help you decide if you want to offer this service in your business.
Being at the top of your freelancer game includes knowing all of the marketing options for your clients. Even if you decide not to offer text marketing to your list of services, understanding the basics is necessary for the industry.
In today’s episode, you’ll learn:
- What text marketing is
- Benefits of using text marketing with your clients
- Examples of how text marketing can be used in marketing
- How to be prepared as a freelancer when your clients want you to add text marketing
- Using affiliate marketing for texting platforms, you recommend to your clients
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Texting Platforms
Zipwhip: https://www.zipwhip.com/
Community: https://www.community.com/
If you’ve received a text from a company you do business with or an influencer you follow online, then you’ve experienced text marketing. Among a noisy online world full of algorithms in social media, text marketing is a great way to get your message and marketing in front of your consumers in an unfiltered, direct-to-consumer way.
In today’s episode, you’ll learn:
- What text marketing is
- Benefits of using text marketing
- Examples of how text marketing can be used in your business to generate leads and build relationships with your existing customers
- What you need to look for when choosing a text marketing platforms
- The difference between being assigned a phone number or using short, long or vanity codes
- Whether or not you need a call to action on every text
- How often and what types of texts to send
Text marketing is gaining momentum that parallels online marketing well and gives you a more intimate way to communicate directly with your customers. Dive in and learn more about the ins and outs of text marketing!
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Texting Platforms Zipwhip: https://www.zipwhip.com/
Community: https://www.community.com/
Hey Freelancer! Welcome to the Freelancer Friday Series. These episodes are specifically designed for freelancers who want to add copywriting and content marketing skills to their book of business as a signature service. Today, we unpack step number one to take as a freelancer working with a new client and learning how to get into their voice and character to write well on their behalf.
As a freelancer, understanding the mannerisms, slang, and personality of your client is the first step on your client/freelancer journey in order to create content that resonates with their audience. In this episode, we talk about how to get started, tips for getting into and maintaining that voice and how to begin learning how they serve their customers and why you need to have a deep understanding of this.
Dive in to learn more about how to do this with your freelancer clients as a virtual assistant, copywriter, marketing specialist, director of operations, or online business manager, this is an incredible skill to have under your belt!
Resources From Today's Show:
StorBrand Marketing Workshop: https://storybrand.com/?referral_code=amberglus
Connect with me www.amberglus.com
Schedule a free 30-min discovery call to see if copywriting and content marketing services are a good fit for your business https://calendly.com/amberglus/free-30-minute-discovery-freelancers
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Friend, did you start your online business seeking time and financial freedom, only to find yourself struggling to keep your head above water creating content? Or do you find yourself staring at a blank screen while trying to stay consistent posting on social media? Are you exhausted by watching other online influencers make it look easy to be visible online while they passively sell their products and services?
Let me tell you a secret. Those online influencers have automated marketing systems that save them time and give them the freedom in their business that you’re seeking, and now you can have that, too.
Online marketing should not feel this hard. But, without a clear message and strategic marketing systems that keep you visible online, it’s tough to:
- Sell digital or physical products online consistently
- Build content-driven sales funnels that generate leads organically
- Make passive income off your marketing while you sleep
- Create relevant content and social media posts that differentiate you in your industry
Many female entrepreneurs feel overwhelmed by marketing their business online, so I’ve created a content marketing framework that helps women effortlessly promote their business online. When you have a framework to plan and repurpose your content, your marketing continually grows your business on autopilot!
Hi, I’m Amber. I'll be your guide to marketing freedom. Like you, I’m an online entrepreneur who used to feel like business was passing me by because I wasn’t consistently visible online. I knew it was possible, but I didn’t know how, so I created a way. I have a process that makes online marketing simple, so your marketing is always working to grow your business on autopilot.
As a content-driven business, you may have looked at other marketers who didn’t quite understand what you needed. On this podcast, we’ll specifically discuss the attributes of online marketing that will help you grow your business, like using copywriting that attracts the right customers and sells your services, creating sales funnels out of content and repurposing it online to increase your visibility, building a clear brand message (even if you’re a multi-passionate entrepreneur!) and organically building your authority in your industry.
If you’re a VA, OBM, or DOO, learning these tactics will not only benefit your own business but give you a framework you can use to elevate your signature service in your freelancer biz.
We’ll chat over coffee with a dose of friendship and motivation along the way. Grab that laptop or pen, it’s time to create the marketing freedom you’ve been yearning for.
Connect with me at www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram at https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Many entrepreneurs today try to give too much information to their customers. When you give your customers too much at one time, they can’t clearly see what problem you solve for them, why it’s relevant, and why they want to do business with you. It shouldn’t feel this hard to create the framework of your message, but if you are including too much it can feel overwhelming and confusing. If you include these essential elements to outline your messaging framework though, you’ll have a clear message that your customers will resonate with every time.
Today’s episode gives you the must-have elements of a successful messaging framework to up-level your marketing and copy to convert more leads to customers.
This framework is the filter that will help you create more relevant messaging for everything else in your business, from your website, social media ads, email marketing, courses, and blog posts. If you fill in this framework, you can use this structure to build a simple, effective message every time.
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
StoryBrand by Donald Miller
Marketing Made Simple by Donald Miller
This quick episode is an update on some new things coming with the podcast! Be sure to subscribe to the show so you don’t miss a thing and listen in to hear about our new episodes coming on Fridays that are specifically for freelancers!
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Can you use Clubhouse to build your business? To get clients? To expand your network? The answer is yes, yes, and yes! Clubhouse offers you some great, innovative ways to get in front of your customers, showcase your expertise, and network with your soon-to-be clients!
In today's episode, we evaluate how you can use Clubhouse for market research, networking, creating content, serving your audience, and increasing your business. If you aren't on this platform yet, go get it and dive into a new client base and new ways of marketing your business online, friend! If you're a business owner, this is a new playground to sell your products or services. If you are a virtual assistant, online business manager, director of operations, or any other freelancer Clubhouse should be on your list of networking to get clients and building your freelance business. I can't wait to talk to you about this topic in today's episode. Take a listen!
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Is one online platform better for your business than another? Do you have to choose just one, or is there an easy way to use all of them? The answer is yes, and in today’s episode, we dive into how to choose the best platform for you, your service, or your product. We cover how to know which platform is right for you and how to use all of them to your benefit to capture more leads and strategically place yourself in front of the right customers every time.
Resources From Today's Show:
Transcription Software: temi.com
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Marketing can be overwhelming today and leave you feeling like you're pulled in so many different directions. Should you spend more time on social media? Host a room on Clubhouse? Create a webinar? Build a better sales page? Create more email marketing? It's exhausting, I know, but if you have these five essentials in your marketing, you're off to a great start.
Keeping it simple can sometimes feel too easy but in an online world that has us inundated with marketing messages, these five essential pieces will keep your marketing engine running smoothly for your business. Everything else can be added when this foundation has been set to help you build clear and consistent marketing.
These five foundational elements will create a simple sales funnel that you can use over and over again in your business to generate organic leads on autopilot.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Books Referenced Today:
StoryBrand: https://amzn.to/3ygPdXNhttps://amzn.to/3ygPdXN
Marketing Made Simple: https://amzn.to/3tG8YEp
Friends, you are in for a treat today! I had the privilege of chatting with Esther Littlefield this week from the Christian Woman Business and Christian Woman Leadership podcast. Esther is a business coach for Christian women. She helps women lead with confidence, shine online, and amplify their message with her coaching and courses. We covered so many great topics today, including:
- How to step out into confidence
- Releasing perfectionism
- How to take action on things you learn to gain clarity in your calling
- Esther’s formula for having more confident conversations
- Tips to identify your gifts
- Mistakes to avoid in business
- Choosing a business model that fits your lifestyle
- Starting and scaling a business
- How to take purposeful steps to slow down
- Favorite business resources
Esther offered so much value in this episode. She talks about her experience in starting and scaling her business, and how she learned to be more confident in her business and as a leader. Esther was so generous and forthcoming with her experience and advice and I know you will love this conversation!
Resources From Today's Show:
https://estherlittlefield.com/
https://www.instagram.com/estherdlittlefield/
Essentialism Book
Trello
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Building your email list is the most important activity you can spend your time on. In today’s online business world, getting someone’s email address is the equivalent of a customer handing you a $20 dollar bill! Consumers have become much more personal about their email and to get them to give you their sacred address, you must give them value in exchange.
In today’s episode you’ll learn:
- Tips for creating a consumer-friendly lead magnet
- What type of information you can share in a valuable lead magnet
- Ideas for where to market your lead magnet
- A resource for getting your lead magnet on Amazon
- Creating a landing page for your lead magnet to make it easy to share
- Where to share your lead magnet
Grab a pen and dive into all things lead magnets today!
Resources From Today's Show:
📘 E-Book Publish Your Lead Magnet on Amazon
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Email marketing is an important piece of any business. It's your way to stay top-of-mind with your customers and be the first one they think of when they need to buy your product or service. You own your email list, not social media, and you must nurture that list with the right content to keep your customers engaged. In today's episode, we talk about how to provide value in the emails you send to your list, what kind of content to send, and how to use stellar subject lines so your emails get opened! Grab your pen and dive in!
Resources From Today's Show:
💌 Grab your Email Marketing Swipe Files & Tips
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
When clients land on your website, do you gain a lead? Or lose the business? If your website isn't converting prospects into leads, it may be because it's too confusing. Your website is an important first stop for a potential customer. They may see you on social media or consume your content somewhere online, but most customers go right to your website to check you out and learn more about you.
If your website is confusing, unclear, or too cluttered with irrelevant information you will lose leads before they become a customer. There are seven elements to a highly converting website that we discuss in today's episode that will make it clear what you do, who you serve, and what customers need to do to work with you.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Today's episode talks about three energy hacks for high performance! As an entrepreneur, we are challenged daily. Being at our best ensures we are successful in our business and have the energy to enjoy the life we're building. These three energy hacks are easy to implement and will give you more energy, better focus, and help you get through those tired afternoons when you have them.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
If you are a freelancer who's trying to do All. The. Things. and you need systems to run your business smoother, this episode is for you. Or, if you've been thinking about how to get started with your business idea and you need some direction to begin, this episode is also for you!
Today I chat with Aubree Malick from the Freelancer to CEO podcast. Aubree is a rock star at all things freelancing, systems, organization, and process and she was so generous to talk about how someone can get started with their own freelancer gig, or improve an existing one. Calling all entrepreneurs, VA's, OBMs, and fabulous freelancers, you aren't going to want to miss this episode!
Resources From Today's Show:
🎀 For more on Aubree, check out her Instagram and Website!
💙 Check out Aubree's VA Prep Course
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Creating relevant content just got easier! Nikhil Aitharaju, the co-creator of Topic, joins me on today's show to discuss how Topic helps you create relevant content that goes deep with additional subtopics that get you found on Google. Talk about a game-changer! Nik also gives excellent advice for online businesses looking to up their game in establishing their authority in their industry. He teaches us how to use backlinks for more prominent SEO positioning and how you can level up your research for content and interviews. Nik was so generous to share such great information!
Resources From Today's Show:
💡 Get 50% off your Topic membership with code KWJYH2rH: https://linktr.ee/amberglus
📸 Follow Nikhil at https://www.instagram.com/nikhil.aitharaju/
📃 HARO: https://www.helpareporter.com/
📝 Try Kajabi Free for 14 Days!! Click HERE to check it out
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Do you need a process for creating content and turning it into a sales funnel? Yes. Yes, you do! Creating content is hard, but with a process that helps you create relevant content for your audience and repurpose it to help you build a funnel of customers, it can be a lot easier.
The content you create can help you establish your authority in your industry, grow trust with your audience, and shorten your sales cycle when it’s time for a customer to buy. Today’s episode gives you a few tactics to do for homework that will get you started with what content to create. We’ll continue with this series over the next few weeks to show you what to do next and give you some resources that will make content creation easier… Amen!
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
📝 Try Kajabi Free for 14 Days!! Click HERE to check it out.
Are you a multi-passionate entrepreneur who has a hard time answering the question, "What do you do?" because you have too many answers to give? In today's episode, we talk about creating an answer to this question that covers the commonalities of what you do in your passions or services. It is possible to have many passions and services and still have a clear message. You just have to know how to structure your message and all of the services you provide into a message that is clear for your customers.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
📝 Try Kajabi Free for 14 Days!! Click HERE to check it out.
StoryBrand by Donald Miller: https://amzn.to/3ygPdXNhttps://amzn.to/3ygPdXN
Marketing Made Simple by Donald Miller: https://amzn.to/3tG8YEp
Having a "personal brand" has become a buzzword in modern marketing. What does that mean? Do you need to build a personal brand? How do you get started? These are all questions we answer in today's episode. Whether you are starting a business, applying for a job, or are a freelancer, we discuss why personal branding has become so important and why it's the modern version of your resume.
Resources From Today's Show:
🎙Today's episode references Podcast Pro University by Stefanie Gass for a podcast course to create your own podcast! Access the course here https://4846--stefaniegass.thrivecart.com/podcastprouniversity/
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
📝 Try Kajabi Free for 14 Days!! Click HERE to check it out.
Motivation Monday! Who you surround yourself with, matters. This week on motivation Monday we discuss a quote by Jamie Kern Lima, author of the new book, Believe It, and how the people we surround ourselves with make a difference in our lives, and in our business. Happy Monday, friends!
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
📝 Try Kajabi Free for 14 Days!! Click HERE to check it out.
Do you have blinders on when it comes to your business? It’s easy to do. Especially if you are a solopreneur, it’s easy to get wrapped up in the day-to-day busyness of a business. If you haven’t looked up from the chaos in a while to look at what your competition is doing, you need to. Understanding what makes your business different, how you serve your customer differently, and what makes your business unique is essential to continuing to grow and expand your marketing. In today’s episode, we talk about how you can stay in touch with what your competitor is doing and why it’s important.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
📝 Try Kajabi Free for 14 Days!! Click HERE to check it out.
Your sales page has to work hard. It should be your most effective sales mechanism. A successful sales page speaks directly to the problems your business solves and clearly explains what life looks like after your customers work with you. Imagine your customer landing on your sales page… are you confident they will buy from you? Use the tools in today’s episode to ensure that when a lead lands on your sales page, they always become a paying customer. We outline the exact structure of how to write a sales page, that actually sells!
Resources From Today’s Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
🖋 Contracts and Legal Documents: The Contract Vault
📝 Try Kajabi Free for 14 Days!! Click HERE to check it out.
When evaluating your schedule, ask yourself, "Does this deserve my time? Does this match my goals? Does it qualify as a step on the path that takes me to my goal? Or is this veering me away from my path onto a detour? Today's Motivation Monday episode is a reminder about choosing the steps that lead to our goals, and not getting distracted.
Resources From Today’s Show:
Andy Stanley, The Principle of the Path https://amzn.to/3gIADQv
Andy Stanley, Visioneering https://amzn.to/3vtIIy0
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
📝 Try Kajabi Free for 14 Days!! Click HERE to check it out.
There are a lot of great ways to get your services in front of new potential clients, but today’s episode goes over some creative ways you can do this to increase your business. Spending some dedicated time each day to gaining new clients can be daunting, but when you have a plan and specific actions to take, you can create a system that will save you time and showcase your expertise to your clients. If you are a VA, OBM, or freelancer who needs some creative ways to get new clients or an entrepreneur who wants some new ways to get in front of your ideal clients…this episode is for you!
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Most customers don’t buy the first time they visit your website, walk into your store, or learn about your services. Customers today are educated and have a ton of information at their fingertips. To stand out in a saturated market, gain the trust and loyalty of your customers, and create a community that will buy from you over and over again you must cultivate trust with your audience. Having an audience that trusts you shortens your sales cycle, increases your sales volume, and builds a long-term rapport that will help your business, services, or products stand out against the competition.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Today’s Motivation Monday talks about the three traits that every successful entrepreneur has. Do you have these traits? Regardless of where you’re at in your business journey, we can all use these three things to stay focused, help our businesses stay on track, and reach, all of our big dreams.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
You have distractions pulling at you from every angle. Everyone needs your attention. It’s hard to get things done. You have a hard time finding the focus you need. Everything is a priority. Your to-do-list is a mile long. Sound familiar? I know, because at one point, that was me. Today’s episode shares the simple tactics I use to get organized, time block effectively, and walk away at the end of the day with checkmarks on my to-do-list. As busy entrepreneurs, it’s imperative that we focus on the most critical tasks and know how to properly navigate the distractions that we know are coming our way. Here are some simple (and FREE!) solutions to help you stay on track.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Trello: https://trello.com/en-US
It is possible to grow your audience organically. There are so many opportunities online and so many platforms you can share, which means there’s also a ton of tactics to sift through. Today’s show breaks down the tactics I think give you the most “bang for your buck” to grow organically! I also share some of my favorite resources that will get you there faster and help you save precious time.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Stefanie Gass’ Pinterest Course: https://pinterestmasterclass.gr8.com/?affiliate=4846
Social Curator: https://socialcurator.com/
Motivation Monday! I don’t know about you, but I don’t always feel courageous. God gave us a spirit of courage, though, and of self-discipline and a sound mind. So where does the timidity come from that we are all too familiar with? Dive into today’s episode and find power in God’s word about what He says about the spirit of courage that He gave us.Scripture reference 2 Timothy 1:6-7 NIV and NKJV
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
The growing pains of business never end, but you can learn things from other entrepreneurs that can save you time, and money. In today’s episode, I talk about a few tips I wish I would’ve known before starting my business. What website platform to choose, how to get a branded email address, what invoicing software to choose, insurance, contracts, and some things to keep in mind when making those decisions.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
GoDaddy for business URLs and branded email addresses: https://www.godaddy.com/
OR Google Workspace for branded email: https://workspace.google.com/
Contracts for your business: https://thecontractvault.com/ref/95/
Do you ever feel like you create content… and then…crickets?? Do you wonder if your message is resonating with anyone? Creating content that resonates with your audience and using copy that they can relate to is key to getting your customers to pay attention. Listen to today’s episode to learn how you can create content that gets, and keeps, your customer's interest in your message and has them looking forward to the content you create!
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Motivation Monday! Do you find yourself saying, "I couldn't get to it because I'm too busy" when it comes to not doing the things that would help you pursue your dream? I know I do. Today's motivation Monday episode talks about why we (and by we, I definitely mean me, too!) attract so much busy work and how to get really honest with ourselves about why, and what to do about it.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Content is king, but Clubhouse just became its queen!! In today's episode, we talk about my initial reactions after getting on Clubhouse, why it's my new favorite platform, and how you can use it to increase engagement and grow your business. Clubhouse is poised to be a stellar platform for content marketing. It has such great potential and as a marketer and entrepreneur, I have really high hopes for this platform. Find me on Clubhouse @amberglus. Jump into that platform, friends, start a room with a topic you know your audience needs help with, and watch your engagement grow! I'll be talking more about Clubhouse in my Facebook community in my next live session. Join the group for free to get some exclusive upcoming info!
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
The headlines you use in ad copy, email subject lines, social media posts…they determine if your customer can quickly decipher if your content is important enough to them to keep reading. Your headlines must speak directly to your customer and tell them why your content matters to them, what the outcome is for them, or how it helps them. In the saturated, online, information-heavy world your customers interact in, the headlines you use need to be to the point and directly related to value-driven content for your audience. You only have a few seconds on a post, an email, ad copy, a blog, or a video for your customer to decide if they stay engaged with your content. A highly effective headline will help you keep your customer’s attention long enough for them to see the value in what you are putting in front of them. These tips will help you write headlines that convert and build trust with your audience that will make you stand out from your competition!
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Procrastinating can waste valuable time for you and your business. Today's episode covers three tips I use to avoid procrastination and stay on track with my to-do list. Join my free Facebook group, where I go live once every few weeks to offer free copywriting and marketing tips. Tomorrow's live is on examples of using content marketing in your business. Join the group and post what your business is so I can cover it on the live! Have an amazing week, and happy Monday!
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
There are times when the entrepreneurial journey isn't easy. I know that may not be a popular topic, but it's an important one. Business can be rewarding, but it can also be difficult and downright exhausting. Here are some tips for dealing with the exhaustion, rewarding and taking care of yourself, and remembering the easier seasons during the difficult ones. Join The School of Copy and Messaging FREE Facebook group to gain access to a live I'm doing next week that will teach how to do content marketing in your business.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Content IS marketing today. Providing value builds the know, like, and trust factor of your business, it shortens your sales cycle and helps your customers find you. The skill of content marketing is the most valuable marketing and copywriting skill in business today. This episode explores what content marketing is and why using it can grow your business, or the business of your customer if you are a freelancer. Content marketing builds credibility and improves the SEO for your business!
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Happy Monday day, friends. Do you have big dreams for your business? For your life? Your relationships? I do, too. If we want changes, we have to be willing to change. Today's episode is all about being willing to change, even something small, in pursuit of big dreams. Have a great week!
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Are you on TikTok yet? I wasn’t until last week. Mostly, I’ve been avoiding it because I thought it was only about dancing on camera… It turns out, that’s not the case! There is a ton of valuable content being shared on this platform, and I’m so glad I got on it to try it out and learn about it! In today’s episode, I share my first impression and some of my favorite features that I’ve learned about the platform so far. Check it out, and follow me on TikTok for more fun content!
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
If copywriting isn’t your jam (yet!), but you know you want to break into the industry and start adding it as a signature service to your virtual assistant, freelancer, or online business manager offering, then should you take on copywriting and outsource the work? It depends! Listen in to today’s episode to learn, first, some questions to ask yourself to know if copywriting is something you want to offer or not; and second, how to outsource it for your clients. If you outsource it, we cover where to look for a copywriter and some critical tips to keep in mind when matching a good copywriter with your client’s needs.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
You have big dreams, I know you do. Most entrepreneurs do. Today's episode outlines five steps you can take when you think something is impossible for you, and make it possible. These are five steps I've gone through in my business journey, professional career, and personal life, that got me to the impossible, when I first thought something was not possible at all. Happy Monday!
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
It's hard seeing other entrepreneurs who've been in business for years and they make it seem so easy. The day-to-day grind of being an entrepreneur is not easy. It's messy. It's hard. It's scrappy. We don't always see that side of a business we follow on Instagram or the videos we watch on IG Reels and TikTok, because sharing the difficult parts isn't as fun. I think it's necessary, though. In a world where it's easy to post only the highlights, these Friday business episodes share the behind the scenes grind of entrepreneurship. The good. The bad. The failures, as well as the accomplishments. Today I talk about dealing with a recent promotion that failed, and how I'm moving on from it. I hope as a fellow entrepreneur, you find value in hearing the ups, as well as the downs, as they happen.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Are you tired of social media management? Are you getting burnt out on this being the main service that you offer and feeling like EVERYONE is doing it? There’s a better way. You can offer this high-demand, signature service that will not only get you out of the social media management trap, or give you a much-needed break, but this service can help you increase your prices and stand out in a saturated market to grow your business. Become a specialist who can work from anywhere and charge premium prices by adding this service to your repertoire!
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Happy New Year! Welcome to 2021. I don't know about you, but I love the first part of the new year! As I finalized my goals for this year, I also took some time to look back at 2020 and spend some time being grateful for the lessons that year taught me that I'm carrying into my business for 2021. Today, I share those lessons that had the most impact on my business.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for creating a successful website that will make you money www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
I'm an avid reader. Reading is basically my happy place. These are the books that most impacted me in 2020, and what I've got first on my reading list for 2021. This episode also gives some tips for how I organize my reading list and some hacks for squeezing in time to read as often as you can.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Motivation Monday! Our theme this week is how to deal with criticism of your work, so our Motivation Monday episode talks about how to look inside yourself, not outside to others, for your worth. Have a great week and a Happy New Year!
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Copywriting and marketing can be like artwork. Everyone has a different style and an opinion about that style. As a professional, you will come to a time where your work gets criticized, if you haven't already. This episode talks about tips to deal with constructive criticism as well as negative feedback on your work.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
We all have insecurities, are you letting those cause you to compare yourself, or your business, to others? Stop riding on the comparison wheel, get off for good, and ride in your own lane. This week's motivation mentioned the book, Love Your Life, Not Theirs" by Rachel Cruze.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
You have to ask for the business you want, and you must tell your customers what actions you want them to take. Today’s episode outlines the most effective direct calls to action, explains the difference between direct and indirect calls to action, and gives you a process to use to help you feel like you aren’t always using the same calls to action every time. Using effective calls to action will make your writing more purposeful and won’t leave your customers guessing about how to do business with you.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
You only have so much time. Today's Motivation Monday is about choosing the things you are going to give your attention to and letting the rest go.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
It’s tough to stand out in today’s busy online business world, but it’s also possible. Speaking directly to the pain points and triggers of your customer will set you above the noise and establishes a relationship of know, like and trust with your customers that keep them loyal to you. Here is an outline that will help you identify the pain points of your customers, know how to use them in your marketing and copywriting, and get your customer to choose you over your industry competitors. This will help you identify the real reason your customers buy, and how you can use that to sell more of your products or services.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
It's so easy to be busy. Busy with your business, or a job, or both. Busy with kids, siblings, parents, a spouse. Busy. Busy. Busy. Are you so busy that your real priorities have fallen waaaay down the to-do-list? I know it happens so easily. This week's Motivation Monday episode is to remember to prioritize the real priorities! Enjoy a productive week.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
A tagline is a short statement that your customers remember your business by. Taglines don’t have to be overly complicated, in fact, the simpler the better. Today we outline how a tagline is structured, what its purpose is, and how to get started with a simple process for you to create your own catchy tagline for your business. When you create your tagline, you want to consider what you provide for your customer, how you want them to feel after they do business with you and what makes you or your services unique…and so much more!
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Tagline Generators we discussed: Shopify
Procato
Slogan Generator
U.S. Patent and Trademark Office
We all have obstacles in life, and in business. Today's Motivation Monday reminds us that they can be part of the overall mission. Enjoy a productive week.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Does your business have a mission statement? Your mission should tell the public what you do, who you do it for, and how you do it; but more than that, it should express the purpose for why you do it. In today's episode, we walk through eight points to consider when writing the mission for your business, and a framework you can use for how to get started with writing it. Your mission statement showcases the value your business, product, or services provide to your customer, and it should paint a picture for them of the outcome they get after working with you. It should express meaning and create an emotion that ties your customer to your company, creating loyalty for your brand and deepening the relationship you have with your customer as they get to know you and your personality.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
As business owners, this is the time of year where we need to start thinking about getting our finances in order before we close out the year. My guest today is Chris Panek from Financial Adventure. Chris explains the most common mistake she sees entrepreneurs make in their bookkeeping, and gives us tips for how to make sure we keep our finances in order to save as much of our hard-earned money as possible. Chris has a course opening soon called, "Bookkeeping Basics," and stay tuned to the end for a special code to receive a discount! Chris also has a program for kids if you're looking for creative ways to teach your kids about money, and the ins-and-outs of how they can learn to earn a paycheck and pay for expenses. Chris also has free activities you can do over the holiday break with your kids on her website!
Resources From Today's Show:
"5 Essentials for DIY Bookkeeping" at www.financialadventure.com and register for her course at www.financialadventure.com/bookkeepingbasics
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Motivation Monday!! Today's motivation comes from Chris Hogan, author of Everyday Millionaires. Start your week off right with a dose of motivation in business, finances, and health and wellness. Today's motivation is NO EXCUSES! Let's take charge of our week and get things done.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Creating relevant content can help you attract the right customers and create trust among your audience, but as busy entrepreneurs, it can be hard to create new ideas for content. Today's episode is the last in a three-part series about how to get past the blank screen, a.k.a "writer's block" when creating content for your business, and some prompts to help you generate ideas for creating content that matters to your customers.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
As we continue our series on “How To Get past The Blank Screen When Creating Content For Your Business”, today’s episode features a special guest, Stephannie Finley Fortune, the owner of Spark and Soar, Life Coaching and Design Strategies. Stephannie talks to us about how getting clarity in your life can simplify the creation of your message for your business, and about the importance of knowing who you are and what your high values are. If you’re struggling with writer’s block because you don’t know what you want to create content on, or maybe you don’t even know what your business is yet, today’s episode is for you!
Resources From Today's Show:
You can learn more about Stephannie and contact her for a clarity session at www.sparkandsoar.com.
In today’s episode, we also referenced two books, Simplify by Bill Hybels and Successful Women Think Differently by Valorie Burton.
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Do you ever find yourself staring at a blank screen when you're trying to create content for your business? Usually, there are two scenarios - you know what you want to say, but don't know how to write it; or, you don't know what to say AND you don't know how to write it. Today's episode is part one of a three-part series where we talk about tactical steps you can take to help you get past that blank screen when creating business content. Content marketing is important to any online entrepreneur and knowing how to create content consistently that matters to your audience will help you sell your products or services and be more effective online.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
As entrepreneurs, it can be especially difficult running a business and juggling multiple passions you want to pursue in addition to keeping up with the daily grind. Finding your passion is a hot topic and it seems like everywhere you turn someone has a solution, a checklist, e-book, or class you can take on finding your passion. I've done many of them and learned a lot, but there was one thing that really helped me gain traction in finding my passion that I want to share with you. I hope it helps you in the pursuit of your passion or passions as much as it helped me!
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Your website is the hub of your business and making sure that your user has a good experience on your site can help them determine if they're going to be a customer. On your website, you not only need copy that speaks to your customer, and builds their trust in you, but you also need these other elements that ensure they have a good experience on your website and have the opportunity to engage with you and your services. Today, we cover ten things that a successful website needs to have (and an additional bonus tip!) to help you turn readers, into customers.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Today's bonus episode has nothing to do with copywriting, marketing, or message development for entrepreneurs. It does, however, have to do with business. Before we close out the month of October, which is breast cancer awareness month, I wanted to take a moment to share some lessons I learned from being a breast cancer survivor that I use today in my business. I hope these lessons will help you in your business and personal life as well. I also want to take this opportunity to share how you can create a reminder to add a self-breast exam to your monthly routine. Early detection is so important and can save your life. It saved mine. Follow me on Instagram and share your thoughts with me about the episode
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
It’s 2020 and social media is all the rage, but is email marketing still relevant? In today’s episode, you will hear the benefits of email marketing in addition to tips on how you can use email marketing to your benefit and use it to drive engagement to other aspects of your business. We discuss the ways in which email marketing allows you to be more personal with your audience and categorize them in ways that aren't possible on social media, as well as how email marketing can help you re-purpose content and set a schedule to stay in front of your audience. You can also use email marketing to drive traffic to your social media, using those Facebook and Instagram algorithms to your benefit for once! You can't control what happens on social media but you can use email to help you gain traction on those platforms and email marketing with the proper copywriting can help you turn readers into customers.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
We all make mistakes. As entrepreneurs, it can be devastating when it happens. In this episode, I share a story of when I made a huge mistake in the title of a press release, and how you can avoid making similar mistakes in your copy. The copy you put out about your service, your business, or your products creates the impression your customers have about you and your brand message. It's important that it's done correctly. Copywriting for entrepreneurs can be daunting, especially if you don't have someone to review your work. Today we discuss how you can avoid mistakes in your copy and write effectively for your business.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Copywriting is in almost every aspect of your business and writing great copy can help you convert readers, into paying customers. Copywriting for businesses, if done correctly, can help you build a community of customers and loyalty to your brand. Great copy conveys emotion, action, and understanding. In this episode, you learn why it's important for you and five tips for writing that can help you sell your products or services.
Resources From Today's Show:
Connect with me www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram https://www.instagram.com/amberglus/
Clubhouse @AmberGlus
Friend, did you start your online business seeking time and financial freedom, only to find yourself struggling to keep your head above water creating content? Or do you find yourself staring at a blank screen while trying to write copy? Do you feel stressed over writing a sales page that actually converts? Or confused about how to write emails that get opened or a lead magnet that gets downloaded?
Did your eyes just glaze over? Don’t worry. I’m Amber, and I created The School of Copy and Messaging Podcast so that you, as a busy online entrepreneur or freelancer, can have all of the answers in one easy place. If you’re exhausted by watching other online influencers make it look easy to create and promote a clear brand message while they passively sell their products and services, let me tell you a secret. It’s possible for you, too!
Creating a brand message shouldn’t feel this hard, and you deserve a clear brand message that tells your story well and compels your customers to buy. On this show, you’ll find all of the resources you need to sell with your words without being “salesy,” and use content to build your authority and create a natural sales funnel.
If you’re a VA, OBM, or DOO, or a work-from-home enthusiast, learning these tactics will not only benefit your own business but give you a framework you can use to elevate your signature service in your freelancer biz.
We’ll chat over coffee with a dose of friendship and motivation along the way. Grab that laptop or pen, it’s copy time!
Connect with me at www.amberglus.com
Schedule a free 30-min marketing consultation https://calendly.com/amberglus
Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website
Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity
Follow me on Instagram at https://www.instagram.com/amberglus/
Clubhouse @AmberGlus