Clicks And Leads Vzine: Recent Episodes
Nicola Cairncross - Author, Speaker, Podcaster & Digital Marketing Strategist
In this video podcast, Nicola Cairncross explores and shares entrepreneur mindset and marketing insights
While "output" is the only thing that brings you customers and makes you money, it's just as important to find quality "input" to sharpen your saw, as Stephen Covey's "7 Habits Of Highly Effective People" says. What do I use for inspiration & motivation and where do I find it. I name my Top 10 inspirations...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine LinkedIn videos - https://blog.linkedin.com/ / How To Use LinkedIn Native Videos Audible - Free Trial Sharpening The Saw - Stephen Covey's 7 Habits of Highly Effective People Rich Schefren - StrategicProfits.com Gary Vaynerchuk - GaryVaynerchuk.com Casey Neistat - Casey's YouTube Channel Steve Bartlett - follow him on Facebook here, his company Social Chain, his Diary of a CEO on iTunes and Everyday Steve on YouTube Bernadette Doyle of Client Magnets - Facebook Denise Duffield-Thomas - LuckyBitch.com Dan and Lloyd Knowlton of KPS Digital Marketing Penny Power - The Business Cafe Own It 152 | Head or Heart Own It 151 | Feedback: The Breakfast of Champions Own It! 150 | What To Do When You Don't Get Paid Vzine 037 | Talk To Your Customers Clicks and Leads Academy
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music NELZEN | Chicago To Compton NELZEN | Darkness
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo
Are you an introvert? You may be surprised to know I am, which is why I like videos and email marketing generally because, once done and uploaded online, they don't require me to be there 24/7/365. I also HATE talking on the telephone or even Skype, being a visual person. I don't do chit chat but I can do pre-scheduled meetings.
The one thing I find makes a real difference to online sales is being available to answer quick questions via Live Chat on my website. You can install one of the many free versions on your site and also have an app on your mobile, so that, no matter where you are, you can answer potential clients and customers questions, right there on the spot when they are making the buying decision.
This also fosters confidence that, once bought, your product or service will have some follow up support. This will be outsourced eventually but for now, just try it and you'll be amazed at how it boosts sales conversions.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine My interview with Entrepreneurial Thought Leader Neil Asher Join the Facebook group to access the Be Everywhere Online Challenge and see how Kate Cocker is getting on with it all Ready to Be Everywhere Online yourself? Get access to the course here >>> Join Clicks And Leads Academy to access mentoring with Nicola and all her courses including help with Facebook Ads Nicola's son Nelson Soremekun Nicola's daughter Phoebe Soremekun Vzine 036 | Are You Committed? Vzine 035 | Speed Up Your Success Own It 151 | Feedback: The Breakfast of Champions Own It! 150 | What To Do When You Don't Get Paid
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music Otto Botté - Rocola De Verano (feat. Rochee) Kevin MacLeod - Ave Marimba NELZEN - Chicago To Compton
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo
To be successful you have to commit to yourself, to others and to taking action. Discover how I stick to my work commitments (even when I sometimes really don't want to!)
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Join the Be Everywhere Online Challenge in the FREE Facebook group Clicks And Leads Academy Join Clicks And Leads Academy to access mentoring with Nicola and all her courses including help with Facebook Ads Own It! 150 | What To Do When You Don't Get Paid - released on 29 September 2017 Own It! 149 | Confidence, Belief and To Do Lists Vzine 034 | It's All About Confidence Vzine 033 | Changing Your Beliefs About Success Entrepreneurial Thought Leaders: Lou Edwards aka Captain Lou
Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Hyde | Acoustic Instrumental and Acoustic Folk Instrumental Ukiyo | Calling Dyalla | Still There Kontekst | Buddha
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo
If there is one thing that will speed up your success online, it's getting a mentor. Someone who has actually achieved what you want to achieve, in the way you want to achieve it.
This person can help you avoid potholes and knows all the best moves.
Sometimes you will find someone who'll help you just because they can (and because someone helped you) or if you don't want to wait, you can pay a mentor by joining one of their training and/or mentoring programmes. Even if you have to try a few, you'll recoup your money many, many times over.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Join the Be Everywhere Online Challenge in the FREE Facebook group Clicks And Leads Academy Join Clicks And Leads Academy to access mentoring with Nicola and all her courses including help with Facebook Ads Own It! 150 | What To Do When You Don't Get Paid - released on 29 September 2017 Own It! 149 | Confidence, Belief and To Do Lists Vzine 034 | It's All About Confidence Vzine 033 | Changing Your Beliefs About Success Entrepreneurial Thought Leaders: Lou Edwards aka Captain Lou
Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Lude Illa | Joe Bagale BossaBossa | Kevin MacLeod Another Chill Day | Kronicle (No Copyright Vlog Music) Only (Vlog Music No Copyright) | Dyalla www is a thing (Vlog Music No Copyright Background Songs) | DJ Quads
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo
So many of you let yourselves be held back from even trying something by a lack of confidence. In this episode, I reveal the cure for a lack of confidence and it's not what you may think! I also show you the handsome tomcat that's hanging around waiting for the kittens to grow up just a bit...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Join the Be Everywhere Online Challenge in the FREE Facebook group Join Clicks And Leads Academy to access The Fast Start Masterclass and all of Nicola's courses Clicks And Leads Academy Own It! 148 | Are You A Quester? Chris Barrow's Newsletter Own It! 147 | Do You Pay Yourself? Vzine 033 - Changing Your Beliefs About Success Vzine 032 - Join The "Be Everywhere Online" Challenge Entrepreneurial Thought Leaders: Lou Edwards aka Captain Lou
Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Lude Illa | Joe Bagale BossaBossa | Kevin MacLeod Another Chill Day | Kronicle (No Copyright Vlog Music)
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
Do you believe you will be successful? If you don't, you might be shooting yourself in the foot every day. If you do, are you acting accordingly.
You can't change a negative belief immediately just because you might want to, but you can chip away at it, by just taking tiny actions every day...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Kate Cocker, The Presenter CoachJoin the Be Everywhere Online Challenge that Kate is doing - available in the FREE Facebook group Join Clicks And Leads Academy to access The Fast Start Masterclass and all of Nicola's courses Clicks And Leads Academy My sister Sarah Cairncross Steve Bartlett on YouTube - Everyday Steve Rankin - College Dropout To The Best Photographer In The World Mark Forster - Time Management Coach Own It! 147 | Do You Pay Yourself? Own It! 146 | Arts Marketplace Marketing Vzine 031 - Clarity From Confusion
Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Only | Dyalla (Vlog Music No Copyright) Enjoy | Joakim Karud Lowrider | Joakim Karud
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
I want to prove to you once and for all that you can make something happen if you just take action, even if you don't believe anything will happen.
I can't predict what will happen each time but I know SOMETHING will. So I'm taking a brand new client through my "Be Everywhere Online" 6-step system to see what DOES happen!
You can follow along and join in the Challenge (& get my help) for free if you join my private Facebook group here https://goo.gl/bNY12L
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Be Everywhere Online FREE webinar Join the Be Everywhere Online Challenge available in the FREE Facebook group Clicks And Leads Academy Own It! 145 | Delegating -v- Abdicating Vzine 031 - Clarify From Confusion Vzine 029 - The Need For Speed Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Bummin on Tremelo | Kevin MacLeod Lobby Time | Kevin MacLeod Buddha | Kontekst from SoundCloud (No Copyright Music) Chillout | Soulesque - Royalty Free Music
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
One of my first jobs when working with a new client is unravelling their overwhelm and confusion. Then some like to create a helicopter overview plan and some just want to know the next step, then the next. However you like to work, I can help you get a business running online, or market your existing real world business better online!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Stoupa in Greece 360 Cafe Bar in Stoupa Taygetus Mountains in Greece Clicks And Leads Academy Own It! 144 | Making A Life Too Vzine 030 - Monday Mood & Time Management Vzine 029 - The Need For Speed Xero Online Accounting Software Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music
Translucent Groove | NELZEN Journey 7 | NELZEN Look, Listen & Observe - Instrumental | NELZEN
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
When you are feeling a bit bleurgh how do you make sure you focus on income producing activities? Cuteness Warning: This episode includes chickens and kittens!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Hal's 80th Birthday video
Clicks And Leads Academy Xero Online Accounting Software Bean Ninjas - Bookkeeping for Online Businesses in Xero The One Thing I Wish I’d Done Earlier Own It! 143 | Trust In Business Georgina Noel Vzine 029 - The Need For Speed Vzine 028 - Why You Might Kill Your Website Soon! Entrepreneurial Thought Leaders: Christopher John Payne Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Classic | Joakim Karud Hey Girl | Topher Mohr and Alex Elena Shine | Joakim Karud
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
The theme for this week is the "need for speed"! When some business owners still haven't got their website or social media marketing in place yet, others are racing ahead and moving past needed either of those! You must seize the day as an entrepreneur and be ready to take action - you can always correct course along the way...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Laptop Lifestyle Mega Summit Vezuvios Restaurant, Agios Nikolaos Katerina's Supermarkets, Greece Vzine 028 - Why You Might Kill Your Website Soon! Own It! 142 | Working/Paying For Traffic She Called Me A Satanist! Own It! 141 | Business Apps - A Good Idea? Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Shine | Joakim Karud Hey Girl | Topher Mohr and Alex Elena
People Say | Dyalla
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
While a lot of companies haven't even got a decent website or social media presence yet, I've been thinking about how websites are becoming largely obsolete in your online marketing (but why you might still need one) and with the slow demise of email marketing I suggest some alternatives you might want to be thinking about getting in place now to be ready for the changes.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Kolokotronis Hotel & Spa in Stoupa Judith Morgan - The Small Business Oracle Own It! The Podcast Amazon S3 or Dropbox - cloud storage Social Chain or Dan Knowlton | KPS Digital Marketing or VaynerMedia - social media agencies Push Crew - notifications for web and mobile Nicola Cairncross App Facebook Messenger Bots Steven Bartlett - YouTube Nicola Cairncross on Facebook, Twitter and Instagram Vzine 027 - She Called Me A Satanist! Own It! The Podcast 141 - Business Apps - a good idea? Vzine 026 - Managing Suppliers & Avoiding Data Mining Own It! The Podcast 140 - Turning Your Practice Into A Business Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Butterfly (feat. Jeff Kaale) | Joakim Karud Shine | Joakim Karud Classic | Joakim Karud
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
Would you turn up at someone's door and question their religious beliefs? Turning up at someone's website and haranguing someone by LiveChat is no different!
Why does it even matter what someone's beliefs are? If you find someone inspirational and believe they can teach you something useful, what does it matter whether they believe in the same god you do (or even any at all?).
It's all in a day's work for this internet marketing mentor...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Marina-Corina Vlassas - Greek Lessons in Stoupa Beauty Space, Stoupa - Matina, phone 27210 77824 or mobile 06939743010 Intercom - customer messaging platform The Science Of Getting Rich Online Be Everywhere Online webinar Own It! The Podcast 139 Overcoming Obstacles & Setbacks Inner Circle Membership with Nicola Cairncross Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music
Translucent Groove | NELZEN Journey 7 | NELZEN Look, Listen & Observe - Instrumental | NELZEN
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
I've been hearing about some new unscrupulous practices by a web designer who is suspected of data-mining the visitors, prospects and customers of their web design client, presumably to sell on. In this weeks vzine I give some helpful tips on how to manage a new web designer.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Overcoming Obstacles & Setbacks Inner Circle Membership for all of Nicola's online training courses Use Soundcloud? Start Backing Up Now! Own It! The Podcast 139 | Business Boundaries Own It! The Podcast 138 | Entrepreneurial Certainty
When you take on a new web designer:
Talk through the project stages Agree payment installments for the project If a gateway access is being suggested to capture visitor details, make sure you know where that data is being stored, you have access to it and no third parties are allowed to share or resell the information Get a signed contract in place covering all this
Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music
Earth Tones | Hpnotic718 (Royalty Free Music) Dreams | Joakim Karud https://soundcloud.com/joakimkarud/dreams-1 Could You? | Dyalla Translucent Groove | NELZEN
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
On your way to success you'll encounter many obstacles and setbacks, although not perhaps being without power (which means internet) and water on the same day. In 42 degrees that's no joke, but Nicola's improvising, as all good entrepreneurs have to do occasionally!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Own It! The Podcast 135 | Running Multiple Businesses 7 Crucial Questions Own It! The Podcast 137 | Managing Client Change Own It! The Podcast 138 | Entrepreneurial Certainty Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Soul and Mind (Jazz) | E's Jammy Jams - Copyright Free Music Friday | Jeff Kaale Earth Tones | Hpnotic718 - Royalty Free Music
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
Is your marketing content safe? With the news that Soundcloud might not secure their next round funding, podcasters and music producers who host their content there and there alone, face disaster. Always upload to more than one place AND ideally keep a backup on your precious marketing content in the cloud - somewhere like Dropbox, Drive or S3 - where you are in control.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Nicola is back in Stoupa, Greece
Is SoundCloud about to disappear? - Hacker News Post, TechCrunch article from March 2017 Our podcasts are hosted on Libsyn and integrated with WordPress with Blubrry PowerPress
Please leave a comment below if you have any questions about hosting and backing up your content so it's safe
Own It! The Podcast 137 | Managing Client Change Own It! The Podcast 136 | Fear Of Failure
Do you have a business challenge you'd like Nicola and Judith to answer on Own It! The Podcast? Please email it to nicola@nicolacairncross .com
Rich Schefren Interview Creating A New Digital Product Or Service Get Help With All This! Mentoring with Nicola Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Music 24 Earth Tones | Hpnotic718 - Royalty Free Music Dreams | Joakim Karud
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel
Back from Brisbane with a new digital product or service idea, Nicola reflects on how, when creating new products or services, you must ask yourself these 7 crucial questions...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Email Nicola about the 'Done For You' service so you too can Be Everywhere Online BeEverywhereOnline.com - online course
Own It! The Podcast 137 | Managing Client Change Own It! The Podcast 136 | Fear Of Failure Own It! The Podcast 135 | Running Multiple Businesses
How To Think More Effectively Putting On Successful Events
The 7 Crucial Questions
Would it be good for our clients? Do we want to deliver this idea? Can we deliver it? What do we charge for this? Can we sell it confidently? How can we test this quickly? What means have we got to get leads?
Get Help With All This! Mentoring with Nicola Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Chill Soul Rap Instrumental | Nkato - Royalty Free Music Woof | Panthurr Buddha | Kontekst - No Copyright Music Chillout | Soulesque - Royalty Free Music Twerk | Joakim Karud
Drone footage of The Mani Georgios Ser-Aouas
Brisbane Time Lapse Footage Danien Berends (DB Digital)
Check out more videos on my YouTube channel
Hope you enjoyed this episode on how, if you are creating a new digital product or service, you must ask yourself these 7 crucial questions...
Nicola's still in Brisbane with Neil Asher having a chat about Neil's Aussie Online Entrepreneurs community and how to discover what your customers actually want.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine How To Be Everywhere Online - click here to sneak past the waiting list and join the Inner Circle right now Neil Asher - Aussie Online Entrepreneurs Matt Duggan - Lead Gen Social Own It! The Podcast 136 | Fear Of Failure Putting On Successful Events - interview with Neil Asher Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Monday | X I X X Still There | Dyalla Pata Pata | CherneBeats.com Lovely Girl | Dyalla
Drone footage of The Mani Georgios Ser-Aouas
Brisbane Time Lapse Footage Danien Berends (DB Digital)
Check out more videos on my channel
One of the best ways to build a community, or serve your existing community, is to put on a successful event. How do you go about that? How do you make it a success and fill it? And how do you choose where to host it? Neil Asher, one of Nicola's long time friends and ex-business partner, managed to talk both Nicola, and Matt Duggan from LeadGenSocial, into travelling from the UK to Brisbane to speak at his second Aussie Online Entrepreneurs event.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Neil Asher - Aussie Online Entrepreneurs Matt Duggan - Lead Gen Social Heather Cairncross singing in Paris The University Of Sydney Membermouse - membership software for WordPress Brisbane, Australia Uber - transport Own It! The Podcast 133 | Book Marketing For Writers Own It! The Podcast 134 | Marketing From Scratch Own It! The Podcast 135 | Running Multiple Businesses Jeni Hott Interview Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music E's Jammy Jams - Soul and Mind (Jazz) | Copyright Free Music Shine | Joakim Karud Hpnotic718 | Earth Tones (Royalty Free Music) You | X I X X Lovely Girl | Dyalla
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my channel
We are not taught how to think more effectively in schools (although we may be taught WHAT to think!). As an entrepreneur it's crucial that you develop techniques that support you in being able to think effectively and solve challenges quickly.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Ammos - Souvlaki bar in Stoupa Apartment above Ammos - contact Stella at Stoupa-Properties.gr for information Graduate Fashion Week at The Old Truman Brewery See Laura James' designs on Facebook Phoebe Soremekun - Social Media Manager Wild Life Festival 2017 Heather Cairncross - singing in Paris Learned Optimism: How To Change Your Mind And Your Life by Martin Seligman Nicola's Inner Circle
Nicola's 3 Tips For Keeping Thought Processes Up To Scratch
Journal every day Meditate daily Read Creating A Bug Free Mind and Using A Bug Free Mind by Andy Shaw
Watch Andy Shaw's free videos at NicolaCairncross.com/bugfree
Own It! The Podcast 133 | Book Marketing For Writers Own It! The Podcast 134 | Marketing From Scratch Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music E's Jammy Jams - Soul and Mind (Jazz) | Copyright Free Music Twerk | Joakim Karud You | X I X X
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my channel
Who is your ideal client? How do you survey & segment your traffic and mailing list to find out what they really need and will buy? What if you have more than one client type? How do you segment your traffic, ask the right questions, how can you talk to them as individuals?
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Facebook Marketing Funnels that convert One on One Marketing Mentoring Day with Nicola ASK by Ryan Levesque Nicola's interview with Ryan Levesque Clicks And Leads App on iTunes and Android Pushcrew notifications Own It The Podcast Episode 133 - Book Marketing For Writers Own It The Podcast Episode 132 - Finding Your Avatar Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music E's Jammy Jams - Soul and Mind (Jazz) | Copyright Free Music To My Soul | Jerry Folk Chillout | Soulesque - Royalty Free Music
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my channel
When you work at home online, it's very easy to fall prey to "entrepreneurial loneliness" and so it's really important to both build an online community and one outside your door! You need to have something and ideally several someones to get away from your computer too!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Jamie's Coffee at Gatwick Airport Yotel at Gatwick Airport Bloc Hotel at Gatwick Airport The world's biggest solar panel farm in India Water free solar panel cleaning system Chiang Mai for Digital Nomads Cheap rent in Bormida, Italy Add Nicola Cairncross on Snapchat Own It! The Podcast Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Morning Stroll | YouTube Song-Music Chairs (Brothel Remix) | Danelle
Drone footage of The Mani Georgios Ser-Aouas
Drone footage of Shoreham By Sea Dreamshock
Check out more videos on my channel
What are the 5 most important numbers (KPI's) in your business? Nicola shares these along with updating us on how her trip to Sunderland went.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine A Day In The Life Of An Entrepreneur video that Phoebe made for Pete Jenkins TheEmployerToolbox.com run by Irene Conlin - HR Support for Construction Specialists Sunderland LinkedIn Sales Navigator From Impossible To Inevitable - How Hyper-Growth Companies Create Predictable Revenue by by Aaron Ross and Jason Lemkin Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Look, Listen & Observe - Instrumental | NELZEN Journey 7 | NELZEN
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my channel
In between walking vast beaches, Nicola's chatting up the natives in Sunderland, one of whom is is passionate about driftwood art and sea glass jewellery and sells both from his Etsy shop worldwide.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my channel
Nicola's searching for interesting backdrops while thinking about one of her favourite productivity hacks - how you can make yourself more effective in just 15 minutes a week.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this weeks Vzine What I want to talk to you about today is something I've noticed with all the new people coming into my Inner Circle membership site having bought the "Be Everywhere Online" course.
The one thing that people need to know is how to get started so what I've had to do is create a set of "watch this first" / "read this next" videos - all in a little section for new members.
I was thinking about how best to help people, how best to know what people are thinking, how best to know how they're making progress with the course and I've been doing quite a lot of research on how to make training courses very very good for the participants.
Because if it’s good for the participants, they will recommend the course. One of the things that I've noticed is that a lot of people need to be guided through content but not just guided they need to be encouraged to become accountable.
Now whether that's become accountable to the person running the course or whether it's become accountable to themselves, doesn’t seem to matter but it’s not internal yet.
That got me thinking about how I keep myself accountable to my goals and my long-term objectives, because it’s instinctive for me now.
One of the ways I do it (and it's a really simple success tool) is to just write myself a little note in my journal at the end of each week. I ask myself these questions:
What have I achieved this week? What's been a challenge? What have I learnt? What needs to change?
If you notice, that's all quite positive language so you see I'm not beating myself up about everything.
I'm encouraging my Inner Circle members in my membership site now to write me a little note on a Friday afternoon or on Monday whichever it is, as long as it's the same day every week.
I think that's a really good way of them letting me know what they've done, letting themselves know if they've not done anything, giving themselves space to think about what they want to achieve in the following week.
I can keep track of how they're feeling, what they're thinking and what are the actions they're going to take?
This is the way that I can stop them if they are going down the wrong path and stop them wasting money and stop them from wasting time because I've been there, I've been there for the last 20 odd years plus - 22 years actually that's Phoebe's 22nd birthday tomorrow and I've been online as long as she's been around!
That's the way I'm going to encourage them to let me know what their next steps are and if they're going along on on the right rails so if you're watching this at home and you're thinking …
"How can I keep myself accountable? How can I keep myself moving forward? How can I make sure I'm on the right track? How can I make sure I'm not falling behind or missing my goals?
That is a really good way to do it.
I had a really brilliant employer once called Benny Grey and he used to say to me "You can do anything you like during the week as long as you are around within about 30 minutes notice if I want to come down for a meeting. But one thing you mustn't do is go home on a Friday without writing me a little roundup of what you've done this week to achieve our goals and what you found challenging.
Actually, he said, if you've got anything challenging pipe up straight away but that report writing was a good discipline for me just recapping what I'd achieved during the week why was to get done next week what was a challenge and how I was planning to overcome those challenges.
Nicola's back in Shoreham-By-Sea and the weather aint' all that! She shares some tips for using Instagram for business, in the wake of her inadvertently getting a "shadowban" on certain posts for using a pre-scheduling tool. Instagram doesn't like ANY kind of pre-scheduling!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Pata Pata | CherneBeats.com Cookie | X I X X Sneaky Adventure | Kevin MacLeod
Drone footage of The Mani Georgios Ser-Aouas
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We all have silly fears but are you aware of yours and that they may be holding you back from success? Nicola reveals her silly fears about becoming a digital nomad and shares what happened when she got to Greece, albeit by painting herself into a corner. She also remembers why she's never broadcast from Pefko Taverna. The bloopers at the end are particularly good on this one - starring a wasp, a large buzzy beetle and some scaffolders.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... OK, what I want to talk to you today about is fear and you know, the whole Feel the Fear and Do It Anyway thing.
Well I've got more fears than most. I never realized it, but I am quite an anxious person, it turns out from my great, long list of things I was afraid about.
Before we came out here, I was afraid of, in no particular order, insects, quite afraid of insects, don't like spiders at all, not very keen on other things either, that fly about. I can just about cope with the ones that creep along the floor. We had no idea about Mani Worms though. Mani worms turn out to be persistent little buggers, that go up the walls and along the floor and if you tread on one in the middle of the night, it makes an almighty stink. They can't hurt you though.
I was afraid of having no car. I was so worried about that, I wanted to drive across Europe to bring my car out here, because I didn't want to be without a car. As it turned out, it's a really good thing to be without a car, 'cause it forces you to walk up and down and the thing we didn't realize before we got here was that the local supermarket, Katarina's, they have a gentleman in the white van, they're very happy to take you home after you've done a big load of shopping and they will drop you at your door. You can't see Tescos doing that, can you? But it means that you don't have to have a car, because you can walk to the supermarket, do your shopping and get transported home, albeit in the back of a van with a dog protection grill on , so I get to sit in the front and Sarah sits on the little fake tree stump in the back, it's very funny.
I was afraid of the dark, but we got round that one too. It is pretty dark, to be fair, and when you wake up in a room, where there's no, no light at all, because you're out in the middle of the olive groves. But one of my neighbours heard that I was having a bit of a hard time with it and she dropped in a nightlight. She just bought me one in the shop and it was a nice blue kind of light, so it makes you not so... it doesn't wake you up so much, when you get up to go to the loo in the night.
I was very concerned about sleeping downstairs, because of the serial killers. Everybody knows there's a lot of them in the Mani, almost as many as in Shoreham (my family think I'm absolutely bonkers), but I was concerned about sleeping with the window open.
But not now I know about the Serial Killer Stones. Basically, everyone's got stones on their windowsill, which means that if anyone tries to push the window open in the middle of the night, a stone drops on the floor and wakes you up pretty sharpish, because it makes a very loud noise. So, now I'm utilizing the serial killer stones and I'm feeling absolutely fine about sleeping with the window open now.
Also, what else was I worried about before moving to Greece? Giving up everything, selling everything, giving up the house, giving up, you know, the stable base, that I perceived it was. I was particularly concerned about giving up the cutlery. The things you cling onto....
But all of these fears were completely groundless. Yes, we've had the odd insect or two. Yes, I've had to wrestle with the odd spider coming in, I've had to cope with super large mosquitoes on occasion, except they weren't,
When comparisonitis strikes, every other entrepreneur seems to be doing it better (and doing better) than you. How to keep taking action and why you need to, more than ever in that moment!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... Today I'm going to talk to you about comparisonitis. We might have touched on it before, but this week it's come home to me with a bang because I've been fighting it, and also my daughter Phoebe's been fighting it. So let's get on with the show, shall we?
Comparisonitis is the condition that you get when you spend a lot of time on social media, and who can help that when they actually work on social media like I do?
It's something, apparently, that affects the young, younger people, teenagers and early 20s very much because all they see is carefully curated visions of their friends and family in their best moments, and people who are the same age as them who are apparently much more successful, and living life to the full, and it just makes you generally feel a bit ugh about yourself.
I've been fighting it this week because one of my people that I look up to, Bernadette Doyle, has been doing her second series of five live videos, and she is so good at them. You know, it's just Facebook Live videos where she's talking about great topics like Product Pricing, and she gets lots of engagement. And, you know, I could really be doing the comparisonitis thing if I thought about that for too long, because she's great at it, and she gets so much more engagement than I do.
But then, I have to remind myself, she's been working at this for 10 years longer than I have. You know, I've been online for 20 years, but I've been a little bit more sporadic. I've changed what I've been doing, and Bernadette has just stuck to one thing, the one thing she's great at, and she has built an enormous following online.
There's someone else I respect enormously, Sarah Staar, and Sarah has been, again, doing exactly the same thing, teaching affiliate marketing, for the last 10 years or so, and she's built up a mailing list of a million and a half people. I mean, that is astonishing. Could you imagine what you could do with a million and a half people on your mailing list?
Anyway, the point is that both of these people I respect enormously. They're both way ahead of me, and I could make myself feel really bad if I compared myself to those people.
Another person I admire immensely is Denise Duffield Thomas. Now, Denise told me when I interviewed her on my podcast that she had come to see me and Judith in London, when we had the Money Gym, and she looked up to US then. And since then, she's gone on to do amazing things. She lives in Australia, she's written the Lucky Bitch book, she's written the Get Rich, Lucky Bitch, and she's written an amazing series of books, and she has a huge, huge presence online.
Again, I could be comparing myself. I could be saying, why have I not done as well as these people?
Well, it's because I haven't been consistent. I've kept chopping and changing what I'm doing.
It was really brought home to me, this whole comparisonitis thing, because my daughter, Phoebe, is 22 years old, and she'll be editing this, in fact, so this is a message straight to you, my darling.
She's just getting started. She's done amazing things. She's taught herself how to edit videos. She edits my Vzine for me. And she is just doing so, so well, but, you know, she looks through Instagram, she looks through Facebook, she looks through Snapchat, and she sees all these amazing people doing incredible things.
You can't help compare yourself. You just can't help it. But what you've got to do is try and catch yourself at it, and instead of lying there and wallowing and thinking,
Why do we all have this insidious expectation that "this one thing" will be the one big thing that brings "overnight success"? I talk about that and share the moment I get photobombed by a whistling fisherman whilst recording on the harbour arm in Stoupa!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... So today what I want to do is talk to you about something that Gary Vaynerchuk's been mentioning a lot recently, he's been talking to lots of young people about it and it's this thing of patience and of us all expecting things to happen really, really quickly.
You know I've been online for about 20 years. And YouTube came along in about 2006 and if I have carried on putting videos on YouTube I would have a massive following by now. But because I put up a few videos sporadically and then I didn't continue with it, I wasn't systematic with it. Nothing really happened with my YouTube channel.
Well not much, I say but I had about 50,000 views and I've got about five hundred odd subscribers. So all of that happened without me paying much attention. But it has happened over the last 10 years or so.
So you have to remember that these things take time and consistency is really, really important. In one of the YouTube videos I was watching today, they were saying that YouTube rewards consistency.
So the things you've got to watch out for is making sure you've got a good title on your video, making sure that your video is uploaded with the title in the title of the raw video, as well as the title you give it on YouTube. They're not paying so much attention to tags anymore but they are paying a lot of attention to the content of your captions so it's really important that after you've uploaded a video and it's had time to process, that you go and check the captions. The transcription, also known as captions, of your video.
And then you know they're taking a lot of notice of that for SEO, so that you make sure that your key phrase is in the title of the video, the raw file of the video, the first line of the video and the last line of the video. That's really important, that's just basic SEO and you do that for your blog post as well. So I wanted to really talk about today was this thing of consistency and patience. Because I know - I do it myself.
Whenever I start a new marketing initiative and I think it's going to be the one, I think it's going to be the thing, I think it's going to be the thing that makes all the difference. Whereas actually Gary Vee put it very well in one of his videos just recently, he says you don't come along and expect to just throw up a prefab and for it to stay around forever. What you have to do is you have to think of your marketing efforts as a series of bricks that are going to build a good solid house that lasts forever.
Now I want to show you some of these fabulous houses here, because there's one over there, that's really particularly lovely. There you go, that's one lovely house over there. This is the other house that I love very much which has been there for a long long time. You can see that, these houses were not built recently, they were probably built a hundred years ago.
Now I'm just guessing, but these houses were built to last. They really were, they were built to be handed down generation to generation. And actually that's what we should be thinking about doing with our marketing efforts. And so what we've been doing this week is turning the week vzine into a video podcast which is going to go to iTunes and we're also taking the audio out of the vzine. And we're going to turn that into an audio podcast so it will go onto my website and I want to keep iTunes.
It's already going on to YouTube in the form of the Vzine itself and it goes on to Facebook and it gets shared all...
Nicola's peace was shattered this week less than an hour before an interview on a Dublin radio station but the excitement of a new septic tank being installed next door got the better of her....those Greeks can get a crane-truck in anywhere!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Resources Mentioned In This Episode "How To Be Everywhere Online" Webinar: Register Free Here Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Sneaky Adventure | Kevin MacLeod Cookie | X I X X Dreams | Joakim Karud Could You | Dyallas
Drone footage of The Mani Georgios Ser-Aouas
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Nicola's been invited to a creative writing group in Stoupa, but in spite of having FIVE business books on Amazon, she's not sure if she's got a novel in her. She's got some ideas though and some advice for those who don't think they are creative...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Resources Mentioned This Week 7 Biggest Facebook Ads Mistakes Video How To Be Everywhere Online Webinar: Register Free NELZEN Music Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Ocean | Zack Nash Dreams | Joakim Karud Cookie | X I X X Could You | Dyallas
Drone footage of The Mani Georgios Ser-Aouas
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Today Nicola is broadcasting from a tiny hidden beach in Stoupa, sharing something she's learned from James Schramko, which is that, in order to have a successful online business you need an "offer that converts". Seems obvious but in the excitement of setting up her new Membership site, she managed to forget this and doesn't want you to do the same!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Translucent Groove | NELZEN Midnight | Peter Kuli
Drone footage of The Mani Georgios Ser-Aouas
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Today Nicola is broadcasting from a secret love seat, talking about how, if your thoughts control your feelings and your feelings control your actions, you'd better get a grip on your thoughts pronto. No chickens in this one - sorry!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... This week has been a bit disappointing. I haven't had the reaction I wanted to the whole sequence I'd set up, inviting people to join my membership site. It's been a slow, steady trickle rather than a flood, which I would have liked. When you consider I've got a mailing list of three and a half thousand people, you could have expected a little bit better of a conversion.
I expected a bit better of a conversion, my thoughts expected a bit better of a conversion. When there's the steady trickle only I felt disappointed, which then dictates how I act, which is not pushing ahead and doing as much as I would have liked to.
I had a good conversation with Judith, on the podcast. She coached me live on episode 120, I think it was. She talked about if thoughts become things you've got to think good ones, because if your thoughts release chemicals in your brain that dictate how your feelings work, how you feel and if your feelings dictate what you actually do and what you can achieve and what you take action on it stands to reason that you've got to keep your thoughts under control.
As I say easier said than done, but well worth working on.
Some of things I use are journaling. I basically write every day in my journal. That's something that's got to be done away from the computer I think, because it gives your brain time to process what you're writing at the same time, whereas if you type at 70 words a minute as I do it doesn't give your brain time to process anything. Yeah.
Journaling very good, talking to friends is also very good, having a mentor, or a coach, or someone who you can run ideas past... Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Chill Soul Rap Instrumental | Nkato Chillout | Soulesque Buddha | Kontekst
Drone footage of The Mani Georgios Ser-Aouas
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Today Nicola is broadcasting from Bar360 in Stoupa, rambling round Neochori, chicken spotting (always!) and talking about viral videos.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... Today I want to talk to you about something that literally has just in the last half hour happened. It's a good story because it's about how you set goals in business and how you sometimes, well I do, get disappointed if you don't achieve them.
That actually was a recurring thing in my early life. I didn't set goals because I was scared of the disappointment I would feel if I set goals and didn't achieve them.
What I wanted to talk to you today, from there we were just talking about on the Own It podcast yesterday, and Judith and I were having a long discussion about it and that episode will be out next week.
When you see this Vzine, you've got just a few days to wait until the episode comes out, and it's really important.
Judith spends a lot of time coaching very new entrepreneurs. The excitement they feel when they get started often wears off quite quickly and they have to just learn that you have to just keep going.
You have to believe your plan is sound, you have to keep executing your plan because one thing is for sure, if you don't execute on your plan, nothing will happen.
We've had a really good example of it. Basically, I'm the kind of person, I get all fired up, the creative entrepreneurial juices get flowing and I think the thing I'm doing is the one that's going to set the world on fire.
Judith was pointing out to me that in need to be more of a tortoise rather than a hare. I need to just keep taking one slow step after the other ever single day. Don't keep changing things. Don't keep throwing things up in the air, just let people have time catch up with you.
My daughter Phoebe, who puts this Vzine together for me, she been going with YouTube about six months now, and she been doing everything right. She learned how to do YouTube SEO properly. She's religiously done that video, after video, after video.
She's just been creating funny, quirky little makeup review videos. She's been reviewing things like when she gets a new Birch Box, she reviews that and what's in it and gives her honest opinion. The other thing she does is, she does things like she does makeup of her brother and he's very funny too.
She's been really trying to come up with lots of creative ideas on how to make makeup reviews different.
The thing that she's got going for her is she's a naturally funny person. Both my children are naturally funny. I've got not much sense of humor at all. My ex-husband is very naturally funny as well. They've got funny expressions and they've got funny sayings in the way they move their ... They've got very mobile faces. I sort of knew that she was different to the other very pretty, lovely girl makeup reviewers out there. I thought she had a little quirky charm.
She obviously a bit of a cockney sparrow because she grew up in her early years in London, so there is a difference about her and I was hoping that would be the thing that swung it for her. Anyway, she's been cracking on with making these videos.
She's also been making videos for me, as I say the Vzine, and she's been making videos now for a local guy, Peter Wood, who lives in Shoreham and he's got a business called Eat Food,Love Food. She's been recording little videos for him showing off his culinary skills because he's an outside caterer.
Only yesterday, she was saying to me, "Oh, I don't know I'm feeling really down mom, I don't know if this YouTube thing's ever going to happen." I said to her "Look, you've got to look on it as every video you release, you get more view for your channel. We know from Casey Neistat telling us that he's nev...
Surveying 650 business owners, Nicola discovered the "3 Biggest Marketing Challenges" business owners face and what you can do about them!). She also takes you on a super-fast tour of a surprisingly trendy supermarket - Katerina's Seaside Branch.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... Okay, so this week, I want to tell you the three biggest challenges that my survey threw up that business owners face with marketing their own businesses online.
As you can see, I've had quite a number of responses — 650, to be precise — and I've gone through them all with three or four highlighter pens, that was good fun, and I divided them up into mindset challenges, marketing challenges, and money challenges around the whole marketing issue.
So, I'm just going to whiz through them quickly, and I hope it'll be helpful for you. See if you're falling into any of these marketing traps... Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Classic | Joakim Karud Friday | X I X X Picnic | X I X X Dreams | Joakim Karud Monday | X I X X Hey Girl | Topher Mohr and Alex Elena Vacation | Joakim Karud Still There | Dyallas
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my channel Get Help With All This! Mentoring with Nicola
Today Nicola is talking about the importance of entrepreneurs being optimistic versus pessimistic aka "realistic" and how, if you are a natural pessimist it's probably not your fault and the good news is that you CAN change and become a entrepreneurial success just by watching your language!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... I've been launching the study group of my pivot point program, which is where I take people through in six weeks, how to completely revolutionize your business marketing as I have done, or is especially good if you're launching a new business.
How to get an app, how to get a book out, how to get a podcast going to create content that can be leverage to get you everywhere online.
If you haven't seen the emails about that, just email me at Nicola@NicolaCairncross.com and I'll send you the info back.
Got the first book out which was the Signs of Getting Rich Online and I'm working on the first of a series of books now, all from the Business Success Factory podcast interviews.
They're going to be really cool, they're called Mindset Marketing and Money. It says what it does on the tin. Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction and Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Songs Featured In Episode 004 Oh Be Clever - Love You Now | X I X X remix Monday | X I X X Joakim Karud | Dreams
Drone footage of The Mani courtesy of Georgios Ser-Aouas
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Today Nicola is playing with her new drone and also talking about how to get started with an online business even if you don't have anything to sell yet.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... One of the first questions I get asked by people who are just getting started online is what do I sell?
If you don't have an actual product that you've created or invented or something that you love to make, then you can feel a little bit overwhelmed with the choice of things that you can do to make money online.
You've got to have something to sell. That's one of the basic things, and it's actually one of the things that I come across most often people don't have.
If you don't have something to sell yourself, what are the kind of things that you can sell?
Well, it's going to be a product, a service, or an information product. One of the three, really. If you've got an expertise or a service yourself, then that's the first thing you can sell online.
It's amazing how many people we meet, even here in Greece, you know. They're out here. They'd quite like to get a little job, and they are thinking in terms of minimum wage kind of jobs, which actually the market for that is saturated. There's so many people here looking for work, and will work cheap.
I always start by asking them what do they do before? What do they do at home? Often, you find that people have got an expertise that could be outsourced. They could actually position themselves as an outsource person.
For example, we met someone in a local taverna the other day who's got fantastic accountancy skills. I know that there are accountancy firms out there who work completely remotely who are looking for skilled people to do accounts for their clients around the world. They hire in the UK because the people there know about the UK account system. They hire in the US and Australia, because they know that the people there know about those account systems.
You might have some expertise or a specialty or something you've done that other people ... something that you've experienced. Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Red Velvet and Lovely Girl | Dyallas
Drone footage of The Mani Georgios Ser-Aouas
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In this episode I show you round our Greek gaff, talk about how you have to "get over" yourself if you want to create content and finally share what's on the blog and the podcast this week. Next week, drone flying!
I hope you enjoy it and all constructive comments and suggestions are welcome. See below and at the end of the video for all credits etc.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... So, I've come out into the garden to talk to you today about perfectionism, because we've just released the first issue of the e-zine. And I'm not a young, good-looking, thirty something person, who is traveling around the world, who is having a lovely time and looks gorgeous all the time. So, one could argue, who would want to watch a video about someone who's living in one place, albeit a different country, and who is not perfect, in fact, who wears a lot of the same colors all the time, i.e., black, and who is not young and exciting and gorgeous.
But I think I've got a lot to share. So I've decided I've got to get over myself, as I've said in one of my other videos, and I've decided that I need to just not care about any of that stuff, not care about what my hair looks like. In fact, today I'm pretty convinced that I didn't wash the conditioner out of it. You know how you get that feeling, girls?
When you're drying your hair, you just think, "Oh, little bit tacky." So I've decided I'm not going to worry about my hair, I'm not going to worry about whether I've got any makeup on, I'm not going to worry about whether I feel overweight, or every day to be honest, and I'm going to not worry too much about whether the background's perfect.
Obviously, I have tried to get you a nice sunlit tree here and a little bit of lemon tree in the background, so it's quite nice, not perfect, but quite nice. I wanted to just get it out there, I wanted to get started.
I knew we could start with episode one and we could improve as we go. Phoebe's learning all the time. She's learning new tricks with the editing. She's learning new layovers and all sorts of things. And the more I can supply to her, the more choice she's got of what to use.
So I've just got to churn out the content.
So many people worry so much about being professional, what other people think about them, having everything perfect, you know, not having the washing up in the background, that they just never get started. The thing is that I've actually been prevaricating about doing this bit of to camera talking for the v-zine since lunchtime. Because, I didn't want to do it in the kitchen, because there was washing up in the background and I couldn't be to put it away. Then someone called, and then there was whooshing to do with app.
And so, basically, I was prevaricating, because I didn't know ... I don't really enjoy doing this. It gets easier as you do it, but I don't massively enjoy it. Everyone calls me a narcissist, but I'm not that bad. I just had to push through it. I just had to think, "The sun is going down. It could be nice in parts of the garden. Let's go and find a different location and let's just get it done." Because, if I don't get it done, Phoebe can't get episode two of the e-zine out, and that's not fair on her.
And I find that's a really helpful way of pushing through procrastination actually, is to make yourself accountable to someone else. If I don't make the content, she can't make the e-zine. If she doesn't make the e-zine, the e-zine doesn't go out, and that's my fault, down to me, nobody else. So I think it's really important now, having released episode one, she's keen to go on episode two, because we know there's things we could do better. So let's give her a chance. She can't have that chance to make things better unless I do my bit.
Here's the first of what will hopefully be a weekly Clicks & Leads vzine - so much more exciting that a boring old ezine eh?
In this episode I share my thoughts on the reasons for doing this, talk about what to do if you don't have any money at all (and why that shouldn't hold you back) and finally share (from my cosy bed, it's freezing here) what's on the blog and the podcast this week. You'll also get insights into what it's like to live and work in Greece.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... So today, I'm going to be talking about being resourceful versus having resources, because I've had a couple of emails from people who have said, as a response to my nine word e-mail, which is a Dean Jackson thing which you send once people have been through your entire autoresponder series and not bought anything, or not joined anything, or not participated in anything, like a free webinar for example.
So, the nine word e-mail goes along these sort of lines, it goes "Tell me, so and so, the name, are you still interested in blah?" And the blah is whatever they joined up your newsletter for at the time.
So, for example, my nine word e-mail would go "Quick Question" in the subject line, and it says "Are you still interested in building an online business?"
Now, that sort of covers marketing your own business online and also just starting an online business. I get responses from that, You'll be amazed, if you add that into your e-mail sequence towards the end, then you will get responses from people and they will tell you what's going on in their lives and it gives you a chance to converse with your clients or potential future clients.
So, I got an email back from someone who said, "I'm going to have to pass this time. I haven't been able to get the funds." Now I'm not sure what he thinks he's gonna need funds for, whether he was talking about joining my membership site or whether he was talking about participating in one of my programs, but actually, I give an awful lot of stuff away for free.
You can actually start an online business for pretty much nothing. If you've got ten dollars for a domain name, you don't even really need that. You could just start something on wordpress.com or blogger.com. I always say that if you don't know what to do, start diarizing or notating or documenting, as Gary V. calls it, on a free blog, your journey from being clueless to hopefully being a hero, from zero to a hero.
That will bring you followers, because people will start to pick up on what you are doing. They'll start to share your blog posts with their friends, especially if they're a little bit further back than you. So just say that they find your blog about three or four weeks after you start it, and you're starting to move along because you're starting to find some gurus to follow and webinars to attend, and free courses to do, like for example the 'Smart Passive Income' Pat Flynn course on podcasting, or the Lee Pages course on Facebook ads. You'll start to find some resources and you'll share them on your blog, hopefully, and other people will start to follow you on that blog. Someone's talking to me on Facebook Live, excuse me.
If you don't have any resources, which is funds, for example, you can get started but you have to be resourceful. Every single time you come up against the thought "I can't do that because ..." You then need to think "I need to get resourceful now." For example, I want to do a weekly v-zine and I'm not, by any stretch of the imagination, good at graphic design or editing. I can just about edit the podcast every week. So I'm gonna get my daughter Phoebe to do this for me. She's showing a lot of promise with her own Youtube videos and I'd like to encourage her.
Now,