The Bookkeepers Alliance Podcast: Recent Episodes
Kris McCulloch
Today, I want to share someone else's idea bout how you can grow your business. Chet Holmes is one of the best selling sales strategists and I want to talk to you about his Dream 100 strategy and how you can use it in your business.
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If you've struggled to get new clients for your practice, or you're about to start out, this is for you. I'll explain the simple 4 step process that all your marketing is based on.
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If you're new to bookkeeping and don't quite know how to charge, here are 5 reasons you should avoid hourly rates. If you're interested in hearing more, why not grab a free ticket to our Replay Day where I'll share some pricing magic for a whole 45 minutes, as well as some other amazing speakers. Get your FREE ticket and learn more at www.bkprsalliance.co.uk/replay-day
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In this episode, we chat to multi award-winning bookkeepers, Alison Edward, about all things bookkeeping and business. Find out what made her start her practice and how she's grown to a team of staff. Hear about the challenges and how she overcame them.
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What does business success really look like? Is your business a success, and if not, what are the key indicators of success. That's what we'll explore in this short episode.
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Today's topic can be a really difficult one for any business owner, but if you want to achieve the business of your dreams it's a necessary one. When is an outgoing a cost and when is it an investment?
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Do you have a client who makes you want to hide when you hear their name? In this episode, we'll be talking bout nightmare clients and how to deal with them.
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It's sometimes difficult to stand out from the crowd. Why does it feel wrong? Let's explore that in this episode.
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When you come up against a challenge in your business does your mind go to how or who? Let me explain...
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Bookkeepers spend so much time and money on websites, blogs, posting on social and paid adverts when they're trying to grow their practice. Most often, though, they ignore a really powerful method of grabbing this low hanging fruit, and that's what I'm going to talk about today.
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Stories are something we've grown up with since childhood. These are probably stories that you remember and can recite. Most have some message within them. How can we use this in our marketing? In this episode, we'll explore just that topic.
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Sometimes clients ask for little extras, but these can become big problems if left unchecked. In this episode, we explore some of the ways to combat this scope creep.
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So many people spend loads of time and effort on their marketing, not to mention money. So why are so many falling at the final hurdle? In this episode, I'll explain what that hurdle is and how you can avoid it when so many fall.
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January has gone. The self assessments are done. The long nights are still here. Add to that a pandemic and we can all do with some help finding motivation. Hopefully, this podcast will help a bit with that.
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When we think about business growth, our minds tend to automatically go to marketing and new clients. That's not always the case. In this episode, I share 5 strategies to grow your business without recruiting a single new client.
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Understanding what makes an ideal client can be a challenge. Don't push back against the idea. In this episode we explore a seriously simple but important tool that will help you to understand your clients better and improve your business almost overnight.
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Join us a for a quick rundown on the top 10 mistakes bookkeepers make with their marketing and how you can avoid them.
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