Christopher S. Penn – Marketing AI Keynote Speaker: Recent Episodes
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Late Friday afternoon thoughts. AI has made recruiting nearly impossible. From a hiring manager’s perspective, every candidate looks identical now, all polished beyond recognition by AI. Every CV reads the same – a stellar candidate on paper. Interviews online are equally impossible with candidates reading aloud what AI tells them to. From a candidate’s perspective,…
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Results oriented. Outcome driven. Proven track record. Do these phrases sound familiar? They should. They top the LinkedIn bios and CVs of millions of people. They’re what we say to communicate our value. They’re how we justify a hiring decision. They’re part and parcel of business culture. Do you believe in them? Take a look…
Summary In today's episode, I break down how companies should navigate the gap between optimizing for AI-generated summaries and optimizing for AI agents that act on a user's behalf. Here's what this means for you. You'll discover that making your site fully accessible to machines also lifts the experience for human users with visual impairments,…
Summary In today's episode, I walk through Trust Insights' new paper on theoretical AI usage and what jobs AI could actually do. Here's what this means for you. You gain a clearer framework for evaluating AI opportunities in your own organization beyond the panic-inducing headlines about job displacement. You'll also learn these concepts: why Anthropic's…
Are you tired of AI generating slop? I’m certainly tired of getting it, and content creation is arguably one of the least interesting use cases of AI today. In the new Trust Insights book 21 Use Cases of Generative AI For Marketers, derived from workshops I’ve delivered in the last 9 months, you’ll learn 21…
Summary In today's episode, I walk through how to decide whether to rebuild or pivot when your main marketing channel collapses. Here's what this means for you. You get a clear framework for evaluating opportunity cost and locating where your audience has actually moved. You'll also learn these concepts: how to survey your audience to…
Last night I used Minimax M3 to generate a steaming pile of AI slop in 51 minutes, a 50,000 word 1920s romance novel set in Venice. (and it’s terrible) I did it to prove a point to a commenter on X who publicly posted they didn’t feel like human authors deserved fair compensation for their…
How do you generate less generic music with AI? You start by using existing music. AI, by definition, will create mathematical averages of the tasks you give it, be it writing, images, video, or music, based on what is most probable in its training data set. DISCLAIMER: I AM NOT A LAWYER. THIS IS NOT…
Summary In today's episode, I answer a question about how to set realistic client expectations for marketing A/B testing timelines using data-driven calculators and confidence intervals. Here's what this means for you. You gain a method to build interactive tools that let stakeholders understand and own the risks of their testing decisions. You'll also learn…
In today’s episode, are you concerned about the hidden energy costs of AI? You’ll be surprised to learn just how much power generative AI consumes, potentially rivaling a significant portion of US household energy use. You’ll gain critical insights into the massive energy footprint of AI and why efficiency is the key to its sustainable […]
In today’s episode, are you wondering what GRPO is and why it’s a game-changer in the world of AI? You’ll discover the revolutionary Group Relative Policy Optimization technique that’s making AI reasoning smarter and more efficient. Learn how this open-source innovation, pioneered by DeepSeek, is leveling the playing field and challenging big tech’s dominance in […]
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In today’s episode, you’ll discover the double-edged sword of generative AI in content marketing: while it democratizes content creation, it’s making distribution harder than ever. You’ll learn why the current digital landscape resembles a feudal system, where only the biggest names get visibility, and how AI is exacerbating this problem. You’ll gain insights into the […]
In today’s episode, you’ll learn how to leverage generative AI to analyze government documents, legislation, executive orders, and court judgments. You’ll gain insights into using AI to understand complex legal texts and identify potential issues, such as discrimination or separation of powers violations. You’ll benefit from a step-by-step guide on how to use AI tools […]
In today’s episode, you’ll discover why brand loyalty in the rapidly evolving world of generative AI can be detrimental to your success. You’ll learn that clinging to a specific AI brand, especially due to biases like xenophobia or tribalism, puts you at a competitive disadvantage. You’ll gain a new perspective on AI models as engines, […]
In today’s episode, you’ll explore the rapidly expanding world of AI agents, specifically interactive agents that can simulate human tasks in a web browser. You’ll learn that the technology is readily available, with options for both technical and non-technical users, and across various budgets. You’ll discover that the real challenge lies in identifying the vast […]
Almost Timely News: 🗞️ The State of the State of the Art of AI (2025-02-02) :: View in Browser The Big Plug 👉 Pre-register for my new course, Mastering Prompt Engineering for Marketers! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a […]
In today’s episode, I answer the critical question: Should you use DeepSeek? You’ll learn that it depends on your specific use cases and infrastructure. For non-sensitive, non-private tasks, DeepSeek is an absolute yes, due to its terrific performance and incredibly low cost, especially via API. You’ll discover that even at full price, DeepSeek’s API is […]
Image generated wtih Google ImageFX AI Happy Lunar New Year! Welcome to the year of the yin wood snake. Now, to be clear, even as a Korean by birth, Asian astrology is no more statistically valid than Western astrology. These systems were born of a time when people tried to make sense of the world […]
In today’s episode, you’ll tackle the crucial question: Is DeepSeek safe to use? You’ll learn that the answer depends on your definition of “safe” and how you use the technology. You’ll benefit from a detailed explanation of DeepSeek’s permissive privacy policy for its web-based version, and you’ll discover that using DeepSeek on your own hardware […]
In today’s episode, you’ll get a breakdown of the three versions of DeepSeek: V3, R1, and the distilled models. You’ll discover how each version performs, from the user-friendly V3 chat model to the advanced reasoning capabilities of R1. You’ll benefit from seeing these models in action, including a demonstration of a locally hosted, completely private […]
In today’s episode, you’ll learn about DeepSeek, a Chinese tech company making waves in the AI world. You’ll discover why their R1 reasoning model is turning heads, boasting quality on par with Western counterparts at a fraction of the cost. You’ll benefit from understanding their innovative approach to AI development, including reinforcement learning and group […]
Almost Timely News: 🗞️ Introduction to Reasoning AI Models (2025-01-26) :: View in Browser The Big Plug 👉 Pre-register for my new course, Mastering Prompt Engineering for Marketers! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a good idea and might be […]
In today’s episode, I conclude my series on generative AI with key takeaways to enhance your use of these models. You’ll gain actionable insights into how clear instructions, relevant context, and specific guidelines can significantly improve AI performance. You’ll learn how frameworks like Trust Insights’ RAPPEL model can streamline your interactions with AI, making your […]
In today’s episode, I bring you part four of my series, revealing the intricate process of how generative AI models produce coherent text, one word at a time. You’ll learn how the final stages, from the refined draft to the actual output you see, involve a computationally intensive process similar to printing a newspaper one […]
In today’s episode, I delve into part three of my series on generative AI, focusing on multi-layer perceptrons, which act like editors refining the story. You’ll see how a style guide, or bias, shapes the model’s output and why your prompts need specific instructions to avoid bland results. You’ll benefit from learning how frameworks like […]
In today’s episode, I continue my explanation of how generative AI models function, focusing on the crucial steps following tokenization and embedding. You’ll discover how these models use a process analogous to a team of writers researching and connecting their findings with Post-it notes and red yarn. This is similar to the attention matrix mechanism. […]
In today’s episode, I discuss the inner workings of generative AI models like ChatGPT, Anthropic’s Claude, and Google’s Gemini. You’ll gain a behind-the-scenes look at how these models process your prompts, starting with tokenization and progressing through embeddings. You’ll learn why the order and detail in your prompts are crucial for getting the best results […]
Almost Timely News: 🗞️ The Future of Work in an AI World (2025-01-19) :: View in Browser The Big Plug 🚍 Download my new 2025 Marketing and AI Trends Report, free! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a good idea […]
In today’s episode, you’ll witness the crucial step of transforming your AI-generated code into a functional application. You’ll learn how to guide the AI through a structured process of writing and refining code, using the project map and best practices you developed earlier. You’ll gain insights into an iterative approach to debugging and ensuring your […]
In today’s episode, you’ll learn how to frame out your software application using a structured chain of thought approach with your chosen AI model. You’ll see how to use the requirements and best practices you developed in previous steps to guide the AI in creating a detailed project map. You’ll also learn to challenge the […]
In today’s episode, you’ll discover how to build a library of best practices for your AI-powered software project, using the Trust Insights RAPPEL framework. You’ll learn how to leverage generative AI tools like Google’s Gemini or Anthropic’s Claude to define the optimal technologies and coding practices for your application, even if you are not a […]
In today’s episode, you’ll learn the first step in building a software application using generative AI: requirements gathering. You’ll see how a marketer like you can use AI to create interactive content that captures your audience’s attention in ways that typical content can’t. You’ll benefit from the RAPPL framework to guide the AI in developing […]
Almost Timely News: 🗞️ A Semi-Technical Deep Dive into AI Language Models (2025-01-12) :: View in Browser The Big Plug 🚍 Download my new 2025 Marketing and AI Trends Report, free! Content Authenticity Statement 75% of this week’s newsletter was generated by me, the human. I fact checked and used Google Gemini to rewrite much […]
In today’s episode, you’ll discover why spam hasn’t improved despite the advancements in generative AI, and how this relates to legitimate business practices. You’ll learn that the high cost of using advanced AI models like OpenAI’s O1 doesn’t always justify the marginal performance improvement, as seen in the spam industry’s focus on cost-effectiveness. You’ll understand […]
In today’s episode, you’ll see a demonstration of how different AI models, even within the same family, produce different results from the same prompt. You’ll discover the critical importance of retuning your prompts whenever a new AI model is released to ensure optimal performance. You’ll learn how to adapt your AI strategy to accommodate these […]
In today’s episode, you’ll discover the key to boosting productivity without relying on technology, AI, outsourcing, or offshoring. The secret is simple, yet it’s often overlooked by companies. You’ll gain insights into how eliminating unproductive activities can transform your work life and free up 50% of your workload. You’ll benefit from practical advice on focusing […]
In today’s episode, you’ll explore what truly defines advanced AI usage, moving beyond the basics of tools like ChatGPT. You’ll learn to distinguish between beginner, intermediate, and advanced applications, understanding that advanced AI involves tackling more complex problems, such as integrating AI into enterprise-level systems using APIs and developer consoles. You’ll benefit from insights on […]
In today’s episode, you’ll discover that the impact of AI on your job largely depends on the values and culture of the company you work for. You’ll learn to assess whether your organization prioritizes people over profits and how this affects AI adoption. You’ll understand that companies with a culture of open disagreement and ethical […]
Almost Timely News: 🗞️ How To Upgrade an AI Prompt (2025-01-05) :: View in Browser Please Vote In This Fast Poll Just click/tap on any of the answers. You can click/tap more than one. No other information is required. As I look at the year ahead, there’s so much to do, so many things to […]
Almost Timely News: 🗞️ A Quick 2024 AI Recap (2024-12-29) :: View in Browser The Big Plug 🚍 Download my new 2025 Marketing and AI Trends Report! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a good idea and might be required […]
Almost Timely News: 🗞️ Marketing’s Extinction Level Event (2024-12-22) :: View in Browser The Big Plug 🚍 Download my new 2025 Trends Report! (this week, with the correct link) Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a good idea and might […]
In today’s episode, you’ll see the culmination of the content audit process, transforming qualitative insights into a strategic action plan. You’ll learn how to create a pre-flight checklist and a detailed scoring rubric using generative AI, enabling you to evaluate and enhance your newsletters effectively. By turning these insights into system instructions for AI tools […]
In today’s episode, you’ll harness the magic of generative AI to dissect the content of your top, middle, and bottom-performing newsletters. You’ll see how to categorize and prepare your content for analysis, using tools like Google’s Gemini, to process vast amounts of text efficiently. You’ll benefit from expert insights on qualitative analysis, understanding what resonates […]
In today’s episode, you’ll discover how to leverage generative AI for in-depth analysis of your newsletter’s performance, specifically identifying the top and bottom-performing issues. You’ll learn to use tools like Anthropic’s Claude to perform complex correlation and regression analyses, even if you’re not a coding expert. You’ll benefit from seeing how to transform raw data […]
In today’s episode, you’ll embark on a journey to audit your content’s performance using the combined power of generative AI and traditional tools. You’ll learn how to gather crucial data from sources like Substack and Google Analytics, but that’s just the beginning. You’ll benefit from a step-by-step walkthrough of cleaning, formatting, and merging this data […]
Almost Timely News: 🗞️ AI Can See The World (2024-12-15) :: View in Browser The Big Plug 🚍 Download my new 2025 Trends Report! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a good idea and might be required for anyone doing […]
In today’s episode, you’ll get a look at the mind-blowing capabilities of Google Gemini 2.0, including live data streaming and real-time reactions. You’ll see examples of how Gemini can analyze screen content and assess real-world scenarios. You’ll gain an understanding of how this technology can revolutionize industries, from automating tasks to providing real-time assistance. You’ll […]
In today’s episode, join us for a lively debate on the ethics of AI, featuring AI Albert, an advocate for AI advancement, and Skeptic Sam, a journalist wary of its dangers. You’ll gain insights from both sides of this complex issue as they discuss topics such as job displacement, bias in algorithms, data privacy, and […]
Almost Timely News: 🗞️ Why You’re Not Getting Enough Value from AI (2024-12-08) :: View in Browser The Big Plug 🚍 Take my new, completely free course: how to use Generative AI to land your next job! (and share it with anyone looking for work) Content Authenticity Statement 99% of this week’s newsletter was generated […]
In today’s final episode, you’ll learn how to leverage your newfound knowledge and skills to build a powerful personal brand. You’ll discover how to pivot your job search strategy, create valuable content, and become a sought-after expert in your field. Plus, you’ll gain insights into networking effectively and building relationships that open doors to unadvertised […]
In today’s episode, you’ll learn how to use generative AI to ace your next job interview. You’ll discover how to anticipate tricky interview questions and formulate insightful responses. Plus, you’ll gain expert tips for asking thought-provoking questions that demonstrate your understanding of the company and its needs. Tune in to boost your interview confidence and […]
In today’s episode, learn how to use generative AI to transform your resume and cover letter from generic to compelling. You’ll discover how to tailor your materials to a specific job, highlighting your unique skills and experience while staying truthful. Plus, you’ll gain expert tips for crafting a cover letter that focuses on the employer’s […]
In today’s episode, you’ll learn how to use generative AI to evaluate job descriptions and gain a competitive edge in your job search. You’ll discover how to create a scoring rubric to assess job fit and learn valuable competitive intelligence techniques. Plus, you’ll gain insights into how to engage with potential employers on LinkedIn. Tune […]
In today’s episode, you’ll discover the power of “knowledge blocks” and how to use them to land your dream job with the help of generative AI. You’ll learn how to gather essential information about yourself and potential employers, setting the stage for a powerful job search strategy. This is part one of a five-part series, […]
Almost Timely News: 🗞️ 4 Generative AI Trends for the Future (2024-12-01) :: View in Browser The Big Plug ✅ Download my newly revised Unofficial Guide to the LinkedIn Algorithm, just updated with new information from LinkedIn Engineering! Content Authenticity Statement 95% of this week’s newsletter was generated by me, the human. You’ll see an […]
Almost Timely News: 🗞️ 4 Reasons Why Generative AI Prompts Fail (2024-11-24) :: View in Browser The Big Plug ✅ Download my newly revised Unofficial Guide to the LinkedIn Algorithm, just updated with new information from LinkedIn Engineering! Content Authenticity Statement 95% of this week’s newsletter was generated by me, the human. You’ll see an […]
In today’s episode, you’ll learn why generic AI content is a reflection of generic prompting, not the AI itself. You’ll discover how AI language models work, why they produce bland content, and how to fix it using a surprisingly simple trick. Tune in to banish boring AI writing forever and unlock truly original content. Can’t […]
In today’s episode, you’ll learn the secret to transforming your reporting from data vomit into actionable insights – no matter your industry or role. You’ll discover the power of the “three whats”: What happened? So what? Now what? You’ll also learn how generative AI can help you unlock the true potential of your data and […]
In today’s episode, you’ll get my single most important piece of marketing advice for 2025 and beyond. As we head into an increasingly AI-driven and chaotic world, you’ll discover why building a strong brand is no longer a luxury, but a necessity for survival. Tune in to learn how investing in your brand can help […]
In today’s episode, you’ll learn about the ethical considerations of using other people’s data with AI tools like ChatGPT. You’ll discover the difference between using free versus paid AI tools, and how intellectual property rights apply in the age of AI. Tune in to understand how to use data responsibly and avoid legal pitfalls when […]
In today’s episode, you’ll discover a surprising connection between parenting and using generative AI. Just like a picky eater, AI needs clear instructions to deliver satisfying results. You’ll learn how to avoid the “gruel” of generic AI content and unlock its true potential with a simple, yet powerful, prompting technique. Tune in to become an […]
Almost Timely News: 🗞️ What I Learn At Events & Conferences (2024-11-17) :: View in Browser The Big Plug ✅ Download my newly revised Unofficial Guide to the LinkedIn Algorithm, just updated with new information from LinkedIn Engineering! Content Authenticity Statement 95% of this week’s newsletter was generated by me, the human. You’ll see an […]
In today’s episode, you’ll explore how to use AI to develop compelling thought leadership content. You’ll learn what constitutes true thought leadership and discover effective frameworks for structuring your ideas. I’ll also share crucial tips for ensuring your content stands out from the crowd, so tune in to elevate your thought leadership game with the […]
In today’s episode, we tackle the complex issue of preventing harmful AI usage within a corporate setting. You’ll learn why simply restricting access to AI tools isn’t enough and discover the crucial role of establishing clear ethical guidelines and data governance policies. I’ll also discuss the inherent limitations of AI safety features and emphasize the […]
In today’s episode, you’ll learn how AI can revolutionize your strategic planning process, going far beyond simple competitive analysis. You’ll discover how to leverage language models for tasks like voice of the customer analysis and industry trend forecasting. I’ll also reveal the crucial role of data in effective AI-driven strategic planning and provide essential tips […]
In today’s episode, you’ll discover how to leverage AI to create a synthetic customer town hall, providing valuable insights without the logistical challenges of a real-world event. You’ll learn the importance of Ideal Customer Profiles (ICPs) and character cards in shaping realistic and diverse synthetic customers. I’ll introduce you to a powerful software tool for […]
In today’s episode, you’ll discover how to leverage the power of AI to analyze your sales calls and dramatically improve your sales performance. You’ll learn about crucial data governance steps, effective prompting techniques, and the importance of a well-defined taxonomy for accurate analysis. Tune in to unlock the secrets to transforming your sales calls into […]
Almost Timely News: 🗞️ New Keynote Preview for 2025 (2024-11-10) :: View in Browser The Big Plug ✅ Download the new Trust Insights RAPPEL AI Prompt Engineering Framework absolutely free, no information required, no forms to fill out! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this […]
In today’s episode, you’ll uncover the challenges of removing unwanted data from AI models, and why it’s like trying to unbake a cake. You’ll discover why simply deleting data isn’t effective and explore practical strategies like model pairing and low-rank adapters to mitigate risks and improve AI outputs. You’ll gain valuable insights into refining AI […]
In today’s episode, you’ll learn how to effectively automate prompt creation for specialized use cases, especially those involving API calls. You’ll discover why relying solely on generative AI for API interaction isn’t enough and explore the importance of tool handling and supporting infrastructure. You’ll also benefit from a practical recommendation – exploring Meta’s Llama Stack […]
In today’s episode, you’ll explore the fascinating intersection of Anthropic Claude’s “computer usage” and Tesla’s Optimus robot. You’ll discover how these technologies aim to bring AI to existing interfaces, potentially revolutionizing industries and impacting jobs. You’ll also gain insights into the ethical considerations and societal implications of this rapidly evolving technology. Tune in to learn […]
In today’s episode, you’ll learn about the potential and limitations of using generative AI for budgeting. You’ll discover why generative AI isn’t suitable for number-crunching tasks, and explore the specific areas within the budgeting process where it can be a valuable tool. You’ll gain insights into leveraging AI for tasks like gathering requirements, synthesizing information, […]
Almost Timely News: 🗞️ Content Marketing in the AI Search Era (2024-11-03) :: View in Browser The Big Plug 🎨 Grab my new free Generative AI for Image Generation Prompt Guide! Content Authenticity Statement 95% of this week’s newsletter was generated by me, the human. You will see outputs from AI in the opening section […]
In today’s episode, you’ll learn how to make your product documentation AI-ready to enhance customer experience. You’ll discover the difference between human-friendly and machine-friendly documentation, using real-world examples from HubSpot and the tidyverse. You’ll also gain valuable insights into why providing both formats is crucial for maximizing product adoption and customer satisfaction. Tune in to […]
In today’s episode, you’ll debunk the myth that generative AI is going to implode by consuming its own data. You’ll learn why this claim misunderstands the basic math behind AI models and data distributions. Using clear explanations and visuals, you’ll also discover how adding average data to a power law distribution, like the internet, actually […]
In today’s episode, you’ll discover why traditional competitive “moats” are no longer effective in the age of AI. You’ll learn how generative AI is leveling the playing field, allowing anyone to quickly replicate and improve upon existing ideas. You’ll also gain valuable insights into how to thrive in this new landscape by prioritizing rapid implementation […]
In today’s episode, you’ll explore the complex relationship between AI and morality. You’ll learn why AI is inherently amoral, similar to everyday tools like knives or hammers, and how its potential for good or bad rests entirely in human hands. Using compelling examples, you’ll also discover the challenges of embedding morality into AI models and […]
In today’s episode, you’ll witness the power of generative AI in bringing ideas to life, even complex coding projects. You’ll see a real-world example of how Christopher used AI pair programming with Claude and Gemini to create a YouTube comment gathering tool in just 75 minutes. You’ll also discover how this approach can unlock your […]
Almost Timely News: 🗞️ The DROID Framework for AI Task Delegation (2024-10-27) :: View in Browser The Big Plug 🎨 Grab my new free Generative AI for Image Generation Prompt Guide! Content Authenticity Statement 95% of this week’s newsletter was generated by me, the human. You will see outputs from AI in the opening section […]
In today’s final episode, you’ll get a concise recap of the entire AI detector series and discover the key takeaways for educators and institutions. You’ll learn why banning AI is detrimental to students’ future career prospects and how embracing it can empower them with essential skills. You’ll also gain a new perspective on the evolving […]
In today’s episode, you’ll discover how to leverage AI to create a compelling and insightful term paper, focusing on critical thinking rather than just writing. You’ll learn a step-by-step process using tools like Perplexity AI, NotebookLM, and Google AI Studio to research, analyze, and develop a strong argument. You’ll also gain valuable insights into how […]
In today’s episode, you’ll witness a live demonstration of popular AI content detectors and discover their shocking inaccuracy. You’ll learn about the critical importance of holdout data and why a zero-tolerance policy for false accusations is essential. You’ll also see how easily these tools misidentify both human and AI-generated content, potentially leading to unfair penalties […]
In today’s episode, you’ll explore the real purpose of assignments like term papers and discover why using AI can actually enhance the learning process. You’ll uncover the hidden history of our current education system and challenge its relevance in the 21st century. You’ll also learn innovative ways to use AI as a learning partner, fostering […]
In today’s episode, you’ll learn about the critical distinctions between plagiarism, copyright infringement, and academic honesty in the age of AI. You’ll discover how generative AI models like ChatGPT actually work and why their output isn’t plagiarism in the traditional sense. You’ll also gain insights into the legal gray areas surrounding AI-generated content and how […]
Almost Timely News: 🗞️ Advanced Prompt Engineering for Generative AI (2024-10-20) :: View in Browser The Big Plug 🎨 Grab my new free Generative AI for Image Generation Prompt Guide! Content Authenticity Statement 70% of this week’s newsletter was generated by me, the human. You will see outputs from AI in the opening section, labeled […]
In today’s episode, you’ll learn how to finally get value from those conference recordings and slide decks you never seem to get around to using. Discover how to leverage the power of AI to synthesize information from conference materials, tailoring them specifically to your business needs and goals. You’ll see a practical example using generative […]
In today’s episode, you’ll discover the most dangerous application of AI: the manipulation of memory. You’ll learn how easily AI can alter photos and videos, implanting false memories and rewriting history, a capability far more accessible than ever before. You’ll gain crucial insights into protecting yourself from this threat and learn simple, practical steps to […]
In today’s episode, you’ll learn about the importance of having backup plans for your generative AI tools. You’ll discover why relying solely on leading AI platforms might be risky, and how to prepare for unexpected shutdowns or service disruptions. You’ll gain valuable insights into creating a robust backup strategy, including exploring open-source alternatives and building […]
In today’s episode, you’ll learn practical, actionable steps to demonstrate the human origin of your creative work in the age of AI. You’ll discover simple methods to establish clear lineage and provenance for your content, protecting your copyright and showcasing your unique human contribution. From time-lapse videos to audio recordings, you’ll find techniques to build […]
In today’s episode, you’ll uncover the critical flaw in AI detection tools: their unacceptable rate of false positives. You’ll learn why these tools, when used in high-stakes situations like academic evaluations or hiring processes, can lead to devastating consequences for innocent individuals. Discover why a zero-tolerance policy for false positives is essential and how to […]
Almost Timely News: 🗞️ Intermediate Prompt Engineering for Generative AI (2024-10-13) :: View in Browser The Big Plug Here are my two latest talks! 👉 Watch my new 90-minute master class workshop (no slides!) from INBOUND 2024 on how to build a data-driven customer journey map using generative AI. 👉 Watch my new 40-minute talk […]
In today’s episode, you’ll learn why the belief that human-created content is always superior to AI-generated content is a myth. You’ll discover how, beyond a certain quality threshold, scale becomes the dominant factor in content marketing success. We’ll explore the balance between quality and scale, using real-world examples like McDonald’s and Walmart to illustrate the […]
In today’s episode, you’ll discover a game-changing approach to prompt engineering: let the AI write your prompts! You’ll see how different AI models respond uniquely to the same prompt, highlighting the need for model-specific optimization. You’ll learn how to use a meta-prompting technique to get each AI to generate the most effective prompt for itself, […]
In today’s episode, you’ll discover why the current trend of using AI to generate identical-sounding podcasts is a major mistake. You’ll learn how the ease of using tools like NotebookLM has led to a sea of sameness, diminishing brand differentiation. You’ll explore how to avoid this trap and leverage AI to create unique and engaging […]
In today’s episode, you’ll discover why AI detectors are essentially useless, and how their flawed methodology leads to inaccurate and potentially damaging results. You’ll learn about the limitations of these tools and see a real-world example of how they fail spectacularly, even with historical documents. You’ll gain insights into why focusing on critical thinking skills […]
In today’s episode, you’ll learn why attempts to measure brand strength within generative AI are fundamentally flawed. You’ll see a compelling example demonstrating how seemingly identical prompts yield drastically different results due to the way AI processes language. You’ll gain a crucial understanding of tokenization and its impact on AI’s interpretation of search queries. Ultimately, […]
Almost Timely News: 🗞️ AI Use Cases for Ideal Customer Profiles (2024-10-06) :: View in Browser The Big Plug Here are my two latest talks! 👉 Watch my new 90-minute master class workshop (no slides!) from INBOUND 2024 on how to build a data-driven customer journey map using generative AI. (link fixed from last week) […]
In today’s final episode, you’ll discover a workaround for creating your AI-powered podcast interview if you lack specialized audio equipment. You’ll learn a simple recording technique using your smartphone and standard recording software, along with essential post-production tips for syncing audio and achieving professional results. Don’t let technical limitations hold you back from creating engaging […]
In today’s episode, you’ll learn the essential post-production steps to polish your AI-generated podcast interview. You’ll gain practical tips on audio leveling, compression, and editing using Adobe Premiere Pro (or your preferred software). Discover how to seamlessly integrate your human touch with AI-generated content to create a truly unique and compelling podcast. Can’t see anything? […]
In today’s episode, you’ll witness the exciting implementation of our custom AI podcast interviewer using ChatGPT’s advanced voice interface. You’ll learn how to condense complex instructions into concise prompts, observe a real-time AI-driven interview, and discover the potential of this cutting-edge technology. Get ready to experience the future of podcasting! Can’t see anything? Watch it […]
In today’s episode, you’ll learn how to create a custom AI interviewer for your podcast using ChatGPT. You’ll witness the process of refining system instructions, crafting a unique podcast host persona, and preparing for an engaging AI-driven interview. Join us as we delve into the world of generative AI podcasting! Can’t see anything? Watch it […]
In today’s episode, you’ll discover how to create engaging podcast content with the help of generative AI. You’ll learn how to set up your audio, prime ChatGPT to conduct interviews like a pro, and avoid common podcasting pitfalls. Tune in to unlock the secrets to producing compelling audio content that captivates your audience! Can’t see […]
Almost Timely News: 🗞️ Small Language Models and Generative AI (2024-09-29) :: View in Browser The Big Plug Here are my two latest talks! 👉 Watch my new 90-minute master class workshop (no slides!) from INBOUND 2024 on how to build a data-driven customer journey map using generative AI. (link fixed from last week) 👉 […]
In today’s episode, you’ll dive into the fascinating world of generative AI and learn about two powerful techniques: RAG and fine-tuning. You’ll gain a clear understanding of how these techniques differ and when to use each one to enhance the capabilities of AI models. I’ll provide easy-to-understand analogies to help you grasp the concepts and […]
In today’s episode, you’ll uncover the reasons behind the challenges AI faces in creating truly compelling slide decks. You’ll learn about the limitations of current AI architectures and how they hinder the seamless integration of text and visuals. I’ll also explore the fascinating interplay between reason and creativity and how it affects AI’s ability to […]
In today’s episode, you’ll explore the intriguing paradox of why marketers, despite having access to vast amounts of data, often struggle to extract meaningful insights. You’ll discover the crucial role that well-defined questions play in guiding data analysis and learn why simply having data isn’t enough. I’ll share a practical framework that helps you transform […]
In today’s episode, you’ll discover how to prepare your website for the exciting future of AI agents making purchases on behalf of customers. You’ll learn a surprisingly simple way to make your website AI-friendly, which can also boost your revenue by up to 10% today. I’ll share insights into the connection between website accessibility and […]
In today’s episode, you’ll learn how to measure the ROI of AI even when the primary benefit is time savings. You’ll discover a simple yet effective method for converting time savings into a financial metric, allowing you to demonstrate the value of AI in a concrete way. I’ll walk you through a practical example and […]
Almost Timely News: 🗞️ AI Agents 101 (2024-09-22) :: View in Browser The Big Plug I’ve been on the road a ton, and I’ve got two brand new talks that I’ve never done until recently. 👉 Watch my new 90-minute master class workshop (no slides!) from INBOUND 2024 on how to build a data-driven customer […]
In this final episode of our music and AI series, you’ll witness the AI attempt to bring all our preparation together and generate the song “Hungry Eyes on Charing Cross!” We’ll put the AI music generator to the test, evaluating its ability to follow complex instructions and capture the essence of chamber choir music. Join […]
In today’s episode, we roll up our sleeves and dive into the fascinating world of AI lyric generation! You’ll witness a step-by-step process of teaching AI to write lyrics for a chamber choir piece, a unique challenge even for the most advanced models. We’ll use Google’s AI tools to generate lyrics, refine them based on […]
In today’s episode, we dive into the ethical dilemmas surrounding AI music. You’ll join a critical discussion about consent in the digital age, exploring how AI challenges traditional notions of ownership and attribution in music creation. We’ll also discuss the future of musicians in a world where AI can generate music on demand, exploring potential […]
In today’s episode, we’re continuing our exploration of music and AI with composer Ruby King. You’ll listen to more AI-generated compositions and uncover the surprising ways AI interprets and replicates musical styles. We’ll discuss the concept of “human touch” in music and how AI attempts to capture those subtle nuances. Tune in to discover the […]
In today’s episode, we’re diving deep into the world of music and AI. You’ll join me and composer Ruby King for a fascinating discussion about what music is in the age of artificial intelligence. You’ll learn what makes music “good” and explore the capabilities of AI in creating it. Tune in to discover how AI […]
Almost Timely News: 🗞️ Next Generation AI Models (2024-09-15) :: View in Browser 👉 Watch my new talk from MAICON 2024 about why open models are your answer to data privacy and AI Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a […]
In today’s episode, you’ll learn how to write better prompts for generative AI, using the analogy of a recipe. You’ll discover why simply giving the AI a task isn’t enough to get high-quality output and how to provide the necessary “ingredients” for success. I’ll walk you through a real-world example of prompting AI to create […]
In today’s episode, you’ll discover the gold standard of attribution for marketers in an age of increasing privacy concerns. You’ll learn why traditional tracking methods are becoming less reliable and explore a powerful, yet often overlooked, alternative: simply asking your audience how they found you. I’ll explain how this straightforward approach, combined with the capabilities […]
In today’s episode, you’ll dive into the world of system prompts in generative AI and uncover a potential challenge they present. You’ll learn what system prompts are, how they work, and why companies use them. I’ll also reveal a key problem: the difficulty of overriding system prompts when they hinder your desired use case. Discover […]
In today’s episode, you’ll learn how generative AI is evolving to tackle non-language tasks more effectively through the power of tool handling. Discover how models like Llama 3.1 are integrating tools, similar to Batman’s utility belt, to access external functions and overcome their limitations. You’ll also gain valuable insights into the emerging market for AI […]
In today’s episode, you’ll see a simple hack to transform a lavalier microphone into a handheld microphone. I’ll walk you through how I used a Rode Wireless Go transmitter, a power bank, and a USB-C connector to create a more ergonomic and acoustically sound setup. You’ll learn why this method, while not ideal for a […]
Almost Timely News: 🗞️ The Basics of How To Launch a Podcast From Scratch (2024-09-08) :: View in Browser 👉 Download my newly updated Generative AI Power Pack of Cheat Sheets Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. In the video version, you’ll see some stuff in Google […]
Almost Timely News: 🗞️ Generative AI’s Most Useful Healthcare Use Case (2024-09-01) :: View in Browser 👉 Enjoy my latest on-demand free webinar, Generative AI for Hospitality! Content Authenticity Statement 70% of this week’s newsletter was generated by me, the human. You’ll see lots of AI outputs in the opening section. Learn why this kind […]
In today’s episode, you’ll uncover the truth about AI detection and why it’s becoming increasingly difficult. You’ll discover the flaws in common AI detection methods and how advanced models are rendering them obsolete. I’ll also unveil the incredible capabilities of new, locally run AI models that rival professional-grade services. Don’t miss this eye-opening exploration of […]
In today’s episode, you’ll discover the importance of creating your own benchmarks to test the true capabilities of AI tools. You’ll learn about the limitations of synthetic benchmarks and why they may not reflect real-world performance. I’ll share two of my own go-to benchmarks, one for voice isolation and another for coding, to illustrate how […]
In today’s episode, we’re tackling a fascinating question: Can AI be truly creative? You’ll delve into the intricacies of human creativity, exploring how our brains generate ideas and innovate. Discover the striking similarities between human and AI creative processes, and understand the key differences that set them apart. Join the discussion as we explore the […]
In today’s episode, you’ll discover a powerful, yet often overlooked, strategy for boosting your success with AI: Public Relations. You’ll learn how AI models learn about businesses and why a wide-reaching online presence is critical for standing out in AI-powered recommendations. I’ll explain why traditional PR strategies need a revamp in the age of AI […]
In today’s episode, we’re addressing a critical concern for content marketers: How do we adapt to the rise of generative AI? You’ll uncover the broken bargain between content creators and tech giants and discover why the old rules no longer apply. I’ll introduce a powerful two-tier content strategy designed to maximize your impact in the […]
Disclosure: This post was written by generative AI using Google Gemini 1.5 Pro, as demonstrated in this issue of my newsletter. Uplift Modeling: Unearthing the ROI Gold in Your Offline Marketing You love data. I love data. We all love data! Numbers tell a story, but sometimes those stories get lost in the noise – […]
Almost Timely News: 🗞️ How to Make Generative AI Sound More Like You (2024-08-25) :: View in Browser 👉 Enjoy my latest on-demand free webinar, Generative AI for Hospitality! Content Authenticity Statement 80% of this week’s newsletter was generated by me, the human. You’ll see lots of AI outputs in the opening section, plus an […]
In this final episode of our “Get Ready With Me” series, you’ll see how we pull everything together to create a compelling and insightful webinar tailored for the hospitality industry. We’ll use Google Trends data to predict travel demand and analyze Reddit forums to build detailed customer profiles. You’ll even get a glimpse into the […]
In today’s episode, we’ll transform raw data into actionable insights, exploring how generative AI can enhance employee engagement and technological innovation in the hospitality industry. You’ll witness the power of AI in crafting practical checklists and personalized travel itineraries that cater to specific guest preferences. We’ll even delve into real-world datasets, like TripAdvisor reviews, uncovering […]
In today’s episode, we’ll transform raw data into actionable insights, exploring how generative AI can enhance employee engagement and technological innovation in the hospitality industry. You’ll witness the power of AI in crafting practical checklists and personalized travel itineraries that cater to specific guest preferences. We’ll even delve into real-world datasets, like TripAdvisor reviews, uncovering […]
In today’s episode, you’ll follow along as we continue preparing our hospitality-focused webinar, diving deep into the practical applications of generative AI. You’ll learn how to select compelling imagery, ensuring it’s both visually appealing and ethically sourced. We’ll then craft persuasive use cases around key challenges like employee engagement and brand differentiation, showing you how […]
In today’s episode, you’ll join me as we dive into the world of hospitality and explore how generative AI can revolutionize the industry. You’ll discover the power of language models like Google’s Gemini to analyze vast amounts of data, uncovering key challenges and potential solutions. We’ll uncover surprising insights from industry podcasts and see how […]
Almost Timely News: 🗞️ You Can’t Reasonably Measure AI Brand Strength (2024-08-18) :: View in Browser 👉 Register for my upcoming free webinar, Generative AI for Hospitality! Content Authenticity Statement 90% of this week’s newsletter was generated by me, the human. You’ll see some AI outputs in the opening section. Learn why this kind of […]
In today’s final episode of this series, you’ll discover the essential steps for monitoring AI’s use of your data and learn how to conduct due diligence to ensure your content isn’t being used without your knowledge. I’ll delve into the challenges of data leakage, despite your best efforts, and highlight platforms like Common Crawl and […]
In today’s episode, we’re diving into the challenging world of marketing without relying on AI-powered tools, and how to protect your content from being used to train these very systems. You’ll learn why relying on self-hosted platforms and exploring non-digital advertising avenues are crucial for maintaining data privacy in your marketing efforts. I’ll also reveal […]
In today’s episode, you’ll uncover the software and tools you need to navigate a world increasingly dominated by AI, while still maintaining your privacy. You’ll learn which popular applications and services to avoid and discover powerful open-source alternatives for office productivity, web analytics, marketing automation, and more. I’ll also share essential tips for securing your […]
In today’s episode, you’ll learn about the crucial role of infrastructure and security in protecting your data from being used for AI training without your consent. You’ll discover the importance of hosting your website, email, and even social media on your own hardware or with trusted providers who prioritize data privacy. I’ll also dive into […]
In today’s episode, you’ll learn how to navigate the legal landscape to protect yourself and your content from being used to train AI models. You’ll discover the importance of carefully reviewing terms of service, specifically focusing on derivative works clauses. I’ll also guide you on the significance of retaining legal counsel, establishing clear contracts, and […]
Almost Timely News: 🗞️ How To Use Generative AI To Understand Good Content (2024-08-11) :: View in Browser 👉 Register for my upcoming free webinar, Generative AI for Hospitality! Content Authenticity Statement 90% of this week’s newsletter was generated by me, the human. You’ll see some AI outputs in the opening section, and if you’re […]
In the fifth and final part of my interview with Stephanie Moore, we explore the future of AI in public relations and the crucial role of education and adaptation. You’ll gain valuable perspectives on fostering innovation, building successful partnerships between academia and the industry, and staying ahead of the rapidly evolving AI landscape. Discover the […]
In part four of my five-part interview with Stephanie Moore, you’ll gain practical insights into ensuring the responsible and ethical use of AI in your public relations work. Discover the importance of fostering a company culture that prioritizes ethics and learn effective strategies for disclosing AI use to clients without fear of negative repercussions. We’ll […]
In today’s episode, we tackle the challenges and ethical dilemmas of integrating AI into public relations in part three of my five-part interview with Stephanie Moore. You’ll discover the critical importance of understanding how AI works, its limitations, and how to mitigate potential issues like hallucinations. We’ll delve into the complex world of AI ethics, […]
In today’s episode, you’ll continue the exploration of generative AI in public relations with part two of my five-part interview with Stephanie Moore. You’ll discover the significant benefits of incorporating AI into your PR workflow, including how it can drastically save time and even unlock new revenue streams. Learn practical examples of how AI can […]
In today’s episode, you’ll delve into the fascinating world of generative AI and its impact on public relations with part one of my five-part interview with Stephanie Moore of Kent State University. You’ll gain valuable insights into the current state of AI adoption in the PR industry and uncover the driving forces and challenges shaping […]
Almost Timely News: 🗞️ The ROI of AI (2024-08-04) :: View in Browser 👉 Register for my upcoming free webinar, Generative AI for Hospitality! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. I wish I could have written the opening piece with AI, but I needed to think it […]
In today’s episode, you’ll get a behind-the-scenes look at the AI tools I use and why I often prefer developer interfaces over consumer-friendly options. You’ll discover the hidden “router” in consumer AI systems that can limit your control and potentially impact the quality of your results. I’ll also explain why paying more for a developer […]
In today’s episode, you’ll learn a surprising lesson about generative AI from everyday consumer electronics, like electric shavers. Just like you don’t need to be an electrical engineer to use a shaver, you don’t need to be a computer scientist to use generative AI tools. However, you’ll gain a deeper understanding of how to get […]
In today’s episode, I’m going on a rant about events that don’t pay their speakers. You’ll discover the hidden costs of not compensating speakers and how it ultimately impacts the quality of the event for attendees and sponsors alike. I’ll also share my perspective on the value that paid speakers bring to an event, and […]
In today’s episode, we’re diving into the often overlooked reality that your generative AI prompts are actually a form of code. You’ll discover the implications of this revelation, including intellectual property rights, licensing, and potential liabilities. I’ll also discuss the importance of being mindful about sharing your prompts and provide insights on how to do […]
Almost Timely News: 🗞️ Generative AI for Advanced Citizenship (2024-07-28) :: View in Browser 👉 New! Take my new webinar on demand, Generative AI for Email Marketing! Content Authenticity Statement 95% of this week’s newsletter was generated by me, the human. You’ll see AI outputs from Google Gemini and Google NotebookLM in the opening section […]
In the final episode of this eye-opening series on AGI, you’ll confront the ethical and governance issues surrounding this powerful technology. You’ll learn how you can help shape a future where AGI is used responsibly and ethically, ensuring it benefits humanity instead of harming it. You’ll walk away with a call to action, inspired to […]
In today’s episode, we’re shifting gears to address the potential downsides of AGI, moving beyond science fiction tropes to focus on the real-world risks. You’ll discover the social and economic challenges AGI presents, such as job displacement and widening income inequality. You’ll learn why these issues demand immediate attention and what steps we can take […]
In today’s episode, we’re exploring the exciting potential of artificial general intelligence (AGI). You’ll discover how AGI could revolutionize fields like medicine, education, and marketing by tackling complex challenges that are currently beyond human capabilities. You’ll get a glimpse into a future where AGI collaborates with us to find cures for diseases, personalize education, and […]
In today’s episode, we’re diving deeper into the world of AGI, but instead of just theory, you’ll discover the five distinct levels of AI development that are the stepping stones to achieving true artificial general intelligence. You’ll learn where we are on that path today and what technological advancements are necessary to climb higher. You’ll […]
In today’s episode, you’ll learn all about Artificial General Intelligence (AGI), a hot topic with a lot of misconceptions floating around. You’ll benefit from a clear and concise explanation of what AGI is and what it isn’t, helping you gain a deeper understanding of this game-changing technology. You’ll also discover why talk of a “singularity” […]
Almost Timely News: 🗞️ My AI-Enabled Content Marketing Process (2024-07-21) :: View in Browser 👉 New! Take my new webinar on demand, Generative AI for Email Marketing! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human, as evidenced by all the screwups in the video version. Learn why this kind […]
In today’s episode, you’ll discover two critical “X factors” that will reshape the future of work as we know it. You’ll explore the profound impact of climate change and the long-term effects of COVID-19 on various industries and job markets. Learn how to leverage generative AI to navigate these uncertain times and identify emerging opportunities […]
In today’s episode, we dig into the potential consequences of a licensed data war in the AI industry. You’ll explore a thought-provoking scenario where court rulings could reshape the AI landscape, potentially favoring tech giants like Google and Meta. Discover why these companies might hold an edge due to their user agreements and the implications […]
In today’s episode, you’ll discover a mind-blowing revelation about the future of programming from OpenAI co-founder Andrej Karpathy. You’ll learn how the lines between human language and computer code are blurring, making AI more accessible than ever. Discover how to unlock the true power of AI by “programming” in plain English, using simple yet effective […]
In today’s episode, you’ll learn about the real threat AI poses to creative work and why it’s not about machines taking over. You’ll discover the uncomfortable truth about why some companies prioritize AI-generated content and what it truly values. You’ll gain insights into how to effectively market the unique value of human-led content and prove […]
In today’s episode, you’ll get a straight answer to the burning question: Is there an AI bubble? You’ll discover the five key signs of an investment bubble and how the current AI landscape measures up. We’ll compare today’s AI craze to historical bubbles and analyze whether “this time it’s different” holds true. Tune in to […]
Almost Timely News: 🗞️ Authenticity in the Age of AI (2024-07-14) :: View in Browser 👉 Catch the replay of my Generative AI in Real Estate webinar Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human – with a catch, AI helped with the ideation. Learn why this kind of […]
In today’s episode, you’ll gain a fresh perspective on generative AI through the analogy of a car engine. You’ll discover why viewing AI as just one component of a larger system is crucial for setting realistic expectations. You’ll learn how this analogy can help you communicate the capabilities and limitations of AI effectively to stakeholders […]
In today’s episode, you’ll learn why it’s crucial to approach generative AI prompts like software development for scalable and reusable results. You’ll discover the limitations of single-use prompts and how to incorporate programming principles for better outcomes. You’ll benefit from understanding how to design prompts that can be scaled and reused, turning them into powerful […]
In today’s episode, you’ll discover why treating your generative AI prompts like detailed recipes is the key to unlocking extraordinary results. You’ll learn how generic, vague prompts lead to lackluster outputs, much like a poorly written recipe results in a disappointing meal. I’ll reveal the secrets to crafting expert-level prompts that provide the necessary structure […]
In today’s episode, you’ll learn a surprising lesson from celebrity chef Rachael Ray about maximizing your success with generative AI. You’ll discover why focusing on accumulating countless AI tools is not the answer, and what truly matters for achieving exceptional outcomes. Get ready to shift your perspective on generative AI investments and unlock a recipe […]
In today’s episode, you’ll delve into the complex relationship between AI and the future of higher education. You’ll discover how AI’s growing capabilities challenge the traditional value proposition of a college degree, particularly in the face of rising costs and evolving job markets. I’ll explore the implications for students, educators, and institutions navigating this rapidly […]
Almost Timely News: 🗞️ AI Creates Jobs In the Content Supply Chain (2024-07-07) :: View in Browser 👉 Register for my upcoming Generative AI in Real Estate webinar Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a good idea and might be […]
Almost Timely News: 🗞️ How to Build a Generative AI Priming Representation (2024-06-30) :: View in Browser 👉 Catch the replay of my Generative AI for Sales webinar!_ Content Authenticity Statement 90% of this week’s newsletter was generated by me, the human. You’ll see screenshot outputs from generative AI in the opening section, and the […]
In today’s episode, I’m addressing the burning question many salespeople have: can generative AI magically conjure up hot leads? You’ll discover why the answer is a resounding “no” and understand the limitations of AI when it comes to replicating genuine buying intent. I’ll debunk common misconceptions about AI-powered lead generation and highlight the ethical pitfalls […]
In today’s episode, we’re tackling a truth that can be unsettling for many marketers: sometimes, your data is just plain wrong. You’ll learn why discrepancies in your analytics are more common than you might think and why that’s not necessarily a reason to panic. I’ll explain the difference between “reliably wrong” and “unreliably wrong” data […]
In today’s episode, you’ll gain a fresh perspective on the question of AI safety. Instead of focusing on the distant threat of superintelligence, I’ll address a more pressing and often overlooked danger: income erosion. Discover how the drive for profit maximization, combined with AI’s rapidly evolving capabilities, could impact your livelihood and what you can […]
In today’s episode, you’ll learn why disclosing the use of AI in programming is not just an ethical consideration but a critical practice for protecting yourself legally and ensuring the security of your code. You’ll discover the potential risks associated with copying and pasting code from sources like GitHub and how using AI tools like […]
In today’s episode, you’ll explore the critical question of authenticity in the age of AI. You’ll discover how the rise of generative AI and online marketplaces selling questionable content makes it challenging to discern what’s real and who created it. I’ll also share a simple yet powerful strategy for proving the authenticity of your work, […]
Almost Timely News: 🗞️ How to Use Generative AI for Professional Development (2024-06-23) :: View in Browser 👉 Catch the replay of my Generative AI for Sales webinar!_ Content Authenticity Statement 90% of this week’s newsletter was generated by me, the human. You’ll see screenshot outputs from generative AI in the opening section. Learn why […]
In today’s episode, you’ll delve into Apple’s strategic emphasis on on-device AI and what it signifies for the future of AI applications. You’ll learn how this approach could dramatically shift the cost dynamics of generative AI, potentially allowing for powerful AI capabilities without the traditional hefty price tag. Discover how this trend could give rise […]
In today’s episode, you’ll learn how AI is poised to revolutionize the sales process, making it smoother and faster for consumers. You’ll discover a simple yet powerful strategy to prepare your business for this AI-driven future, giving you a competitive edge and improving accessibility for a significant portion of your audience. I’ll reveal the surprising […]
In today’s episode, you’ll discover the secret to long-term business success: prioritizing customer retention over acquisition. You’ll learn actionable strategies to reward your loyal customers and keep them coming back for more. I’ll share how to create exclusive content and experiences that foster a thriving community around your brand. Tune in to find out how […]
In today’s episode, you’ll learn why treating your AI prompts like code is crucial in a landscape where AI models are constantly evolving. Discover how to adapt your prompts for optimal performance with each model update, ensuring your AI tools remain effective. I’ll share actionable insights on how to leverage new model capabilities while mitigating […]
In today’s episode, you’ll delve into the groundbreaking world of Google’s Gemini 1.5 and its massive 2-million-token context window. Discover how this expanded “short-term memory” for AI models is revolutionizing what’s possible with generative AI. You’ll gain a clear understanding of what this technological leap means for you and your business, unlocking a world of […]
Almost Timely News: 🗞️ How to Use Fractal Thinking to Scale Generative AI Use Cases (2024-06-16) :: View in Browser 👉 Catch the replay of my Generative AI for Sales webinar!_ Content Authenticity Statement 90% of this week’s newsletter was generated by me, the human. You’ll see screenshot outputs from generative AI in the opening […]
In today’s episode, you’ll get a behind-the-scenes look at the creation of my YouTube theme song and discover why I chose to hire a human musician instead of using AI. You’ll learn about the legal implications of AI-generated content and the potential copyright issues that can arise. You’ll also gain valuable insights into the strengths […]
In today’s episode, we’re diving into the world of AI content detection and why it’s ultimately a losing battle. You’ll discover the concept of “computational asymmetry” and how it gives AI content creators a significant advantage. I’ll also reveal the three major challenges facing anyone trying to detect AI-generated content and explain why it’s only […]
In today’s episode, you’ll discover the three reasons why I don’t always use generative AI, even though I advocate for its benefits. You’ll learn about the Trust Insights TRIPS framework and how it can help you determine which tasks are best suited for AI. You’ll also gain valuable insights into the importance of maintaining your […]
In today’s episode, you’ll learn how to transform a simple piece of writing into a captivating song using the power of generative AI. You’ll discover the importance of providing AI with specific, detailed instructions and how to use the Trust Insights PAIR framework to guide your process. We’ll explore tools like Suno and Gemini, using […]
Almost Timely News: 🗞️ Building High-Quality Generative AI Prompts with PARE (2024-06-09) :: View in Browser 👉 Register for my Generative AI for Sales webinar on June 11!_ Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human, though the walkthrough video shows the use of generative AI to make the […]
In today’s episode, we’re exploring the strategic importance of being first in business, particularly in the rapidly evolving world of AI. You’ll uncover why establishing early dominance can create a lasting competitive advantage, even if your product isn’t perfect. I’ll reveal the psychological principles behind customer habits and why breaking them can be incredibly challenging […]
In today’s episode, we’re going beyond the hype of generative AI to discuss the essential yet often overlooked infrastructure that powers its true potential. You’ll discover why relying solely on AI as a magic solution can be a misconception and how robust IT infrastructure is crucial for unlocking the full value of these advanced tools. […]
In today’s episode, you’ll gain valuable insights into two powerful techniques for enhancing generative AI models: retrieval augmented generation and fine-tuning. I’ll use a simple yet effective analogy of a librarian and a library to illustrate the key differences between these approaches and when to apply each one. Whether you’re dealing with limited data or […]
Almost Timely News: 🗞️ Generative AI and the Synthesis Use Case (2024-06-02) :: View in Browser 👉 Download The Unofficial LinkedIn Algorithm Guide for Marketers! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human, though the walkthrough video shows the use of generative AI to make the LinkedIn guide. Learn […]
In today’s episode, you’ll gain valuable insights into the evolving landscape of SEO in light of Google’s AI advancements. I’ll explain the difference between branded and unbranded searches, revealing which type is most vulnerable and what it means for your content strategy. You’ll also learn practical steps to assess your website’s reliance on unbranded search […]
In today’s episode, you’ll discover the true value proposition of attending events in a world saturated with digital information. You’ll learn why tangible takeaways are crucial for demonstrating return on investment and solidifying your professional growth. I’ll also reveal how generative AI is revolutionizing the event experience, empowering attendees with personalized resources and actionable insights. […]
In today’s episode, we’re diving deep into the world of Google’s AI summaries and what they mean for your content marketing strategy. Discover why the era of “easy” content is fading and how AI is changing the game for both better and worse. You’ll learn the key difference between information and experience and why creating […]
In today’s episode, you’ll discover the key to crafting effective ChatGPT prompts and it all comes down to understanding their purpose. You’ll learn six primary use cases for generative AI, each requiring a different approach to prompt length. I’ll equip you with the knowledge to tailor your prompts for optimal results, whether you’re generating creative […]
In today’s episode, you’ll uncover the secrets of building effective customer persona files specifically for use with generative AI. You’ll learn what elements are crucial to include, from demographics and psychographics to interests and communication styles, and why each plays a vital role in achieving optimal outcomes. I’ll guide you through tailoring your persona files […]
Almost Timely News: 🗞️ Your AI Future as a Professional (2024-05-26) :: View in Browser 👉 Check out my Generative AI Power Pack of Cheat Sheets! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a good idea and might be required for […]
In today’s episode, you’ll explore the critical question of whether you understand the rights you’ve potentially signed away when using online services. You’ll learn about the concept of derivative works and how terms of service agreements often grant companies permission to use your content for AI training purposes. Additionally, you’ll gain insights on the implications […]
In today’s episode, discover the gold mine of generative AI use cases: templates. You’ll learn how repetitive, templated tasks, particularly in operations departments, offer the most significant opportunities for AI implementation. Additionally, you’ll gain insights on leveraging generative AI to automate these tasks, saving time, reducing costs, and improving accuracy. Can’t see anything? Watch it […]
In today’s episode, you’ll explore the concept of ordered effects and its significance in understanding the ripple effects of actions and decisions. You’ll discover how generative AI tools like ChatGPT and Google Gemini can assist in analyzing potential consequences beyond the immediate first-order effects. Additionally, you’ll gain valuable insights on applying this concept to real-world […]
In today’s episode, discover the power of using AI to generate prompts for other AI models. You’ll learn how to leverage tools like ChatGPT, Gemini, and Claude to summarize your interactions and create prompts for future use. You’ll also explore the benefits of incorporating these prompts into system instructions for custom AI tools, enabling efficient […]
In today’s episode, you’ll learn how to optimize your content for generative AI, ensuring large language models like ChatGPT and Google Gemini can easily understand and access it. You’ll discover strategies for making your data readily available and increasing its visibility across the public internet. Additionally, you’ll gain insights on enhancing website accessibility and strategically […]
Almost Timely News: 🗞️ Are You Falling Behind on Generative AI? (2024-05-19) :: View in Browser 👉 Check out my latest talk, Generative AI for the Food and Beverage Industry! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a good idea and […]
In today’s episode, you’ll explore the principle of “specificity means scarcity” in the context of generative AI. You’ll learn how the level of specificity in your requests influences the amount of data required for AI models to generate accurate and relevant outputs. Additionally, you’ll gain insights on understanding model sizes and their impact on knowledge […]
In today’s episode, delve into the potential impact of generative AI on entry-level jobs and the importance of maintaining bench depth within organizations. You’ll explore the contrasting approaches of progressive and regressive companies towards AI implementation and its implications for employee upskilling and long-term workforce sustainability. Additionally, you’ll gain insights on the enduring value of […]
In today’s episode, you’ll uncover the methods for obtaining transcripts from YouTube videos and understand why these transcripts are valuable for generative AI applications. You’ll explore options like utilizing automated captions, leveraging tools like FFmpeg, and employing dedicated transcription software like OpenAI’s Whisper model. Additionally, you’ll discover the benefits of using alternative transcription software for […]
In today’s episode, engage in a thought-provoking discussion on the ethical considerations surrounding AI obedience. You’ll explore the potential conflict between helpfulness, harmlessness, and truthfulness in AI models and the challenges of defining harmful content. Additionally, you’ll gain insights on the implications of allowing AI to follow instructions and the importance of holding humans accountable […]
In today’s episode, you’ll learn about the importance of disclosure for agencies using AI in their work-for-hire projects. You’ll discover the complexities surrounding copyright ownership when AI-generated content is involved and the potential need for contract revisions. Additionally, you’ll gain valuable insights on navigating legal considerations and ensuring transparency with clients regarding the use of […]
In today’s episode, discover how to harness the power of complaints to fuel your generative AI content creation. You’ll learn how channeling your grievances and frustrations into AI prompts can lead to unique, emotionally charged, and highly specific content. Additionally, you’ll gain insights on leveraging social media and other sources of complaints to inspire engaging […]
In today’s episode, you’ll understand why generative AI still requires scaffolding and human guidance for large-scale projects. You’ll learn about the limitations of training data and token output that impact AI’s ability to produce complex and lengthy works. Additionally, you’ll gain insights on the importance of human intervention in providing outlines, breaking down tasks into […]
In today’s episode, you’ll learn a practical framework called TIPS for identifying tasks best suited for generative AI. You’ll explore the four key dimensions of Time, Importance, Pleasantness, and Sufficient Data to evaluate tasks and determine their suitability for AI implementation. Additionally, you’ll gain insights on leveraging generative AI to streamline workflows, improve efficiency, and […]
Almost Timely News: 🗞️ How to Create Unique, High-Quality Content with Generative AI (2024-05-05) :: View in Browser 👉 Did you miss my webinar recently on generative AI for agencies? Go catch the free replay! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human, though there are bountiful AI-generated examples […]
In today’s episode, we tackle a critical question in the age of AI: what is the value of exams and term papers when generative AI can automate these tasks? Explore the outdated educational model designed for a manufacturing economy and discover why it’s failing to prepare students for the intelligence revolution. You’ll learn how AI […]
In today’s episode, we tackle the age-old question: is it better to follow a recipe or learn to cook? Discover how this analogy applies to the world of generative AI and why understanding the “why” behind the tools is crucial for mastering them. You’ll learn how to develop a deeper understanding of AI principles through […]
In today’s episode, get ready to dive into the future of social listening and discover why the methods you’re using now will soon be obsolete. You’ll learn how large language models are changing the game, why social media companies are guarding their data more closely than ever, and the steps you need to take to […]
Almost Timely News: 🗞️ Building a Synthetic Dataset with Generative AI (2024-04-28) :: View in Browser 👉 Did you miss my webinar this past week on generative AI for agencies? Go catch the free replay! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure […]
In today’s episode, we explore the surprising concept of “intentional inefficiency” in the world of AI. Discover why slowing down and introducing human oversight can actually improve your AI systems, especially when using generative AI tools. You’ll learn how to strike the right balance between efficiency and control, ensuring your AI operates ethically and effectively. […]
In today’s episode, we delve into the thought-provoking question of whether success is purely based on luck. Explore the three key ingredients for success – luck, privilege, and hard work – and how they intertwine to create opportunities. You’ll discover how understanding the role of each element can empower you to make the most of […]
In today’s episode, we explore the evolving role of PR in the age of AI. Discover how generative AI is transforming attention management and why influencing machines is becoming just as important as influencing people. You’ll learn practical strategies to optimize your PR efforts for AI, including leveraging content syndication, embracing diverse content opportunities, and […]
Almost Timely News: 🗞️ Does Prompt Engineering Still Matter? (2024-04-21) :: View in Browser 👉 Miss my talk on generative AI at Social Media Marketing World? Catch the replay now! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a good idea and […]
In today’s episode, you’ll learn why AI sometimes generates nonsense words and how to troubleshoot this issue. You’ll get practical steps for getting the most accurate results from your AI tools. You’ll benefit from understanding how AI models work and gain strategies for improving your prompts. Can’t see anything? Watch it on YouTube here. Listen […]
In today’s episode, you’ll learn how AI can enhance your existing skills without the need to become an expert. You’ll discover strategies for overcoming skill gaps and staying ahead in a rapidly changing work environment. You’ll find out how to focus on developing your ideas while AI takes care of the manual work. Get ready […]
In today’s episode, you’ll learn why the “best practice is no best practice” mindset could be hurting your performance. You’ll understand the value of proven methods and recipes for success, even as you customize them for your needs. You’ll benefit from the insights needed to tell the difference between true innovation and empty criticism. Get […]
In today’s episode, you’ll learn why competitive advantages in the AI world are short-lived. You’ll discover how open-source code is rapidly leveling the playing field. You’ll understand why companies shouldn’t rely on technology alone to stay ahead. And you’ll gain insights into the truly defensible advantages in the age of AI. Can’t see anything? Watch […]
Almost Timely News: 🗞️ Generative AI Needs Better Data, Not Bigger Data (2024-04-14) :: View in Browser My Generative AI for Marketers course just got a massive update! Chapters 1, 2, 3, and 20 have been rebuilt with significant updates. If you’ve taken the course, log back in to get the updates. Content Authenticity Statement […]
In today’s episode, we’ll dive into how AI language models actually work. You’ll gain a deeper understanding of the decision-making process behind these powerful tools. You’ll learn how to improve your prompts to get the results you want. And you’ll discover why these models sometimes deliver unexpected outputs. Can’t see anything? Watch it on YouTube […]
In today’s episode, we’ll expose the telltale signs of AI-generated content. You’ll learn how to spot bland, repetitive text with ease. You’ll benefit from understanding the key statistical concepts that give away AI-written pieces. Finally, you’ll gain the knowledge to use AI responsibly and avoid the pitfalls of low-quality output. Can’t see anything? Watch it […]
In today’s episode, we’ll discuss why your personal brand is your best defense in the age of AI. You’ll learn how strong relationships can make you irreplaceable. You’ll discover the key questions to ask yourself to uncover your unique value proposition. Get ready to build the skills and mindset that will set you apart. Can’t […]
In today’s episode, we’ll explore the surprising new jobs that AI will create. You’ll learn about the emerging markets fueled by AI’s unique problems. Discover how AI’s limitations are opening doors to lucrative opportunities. Get ready to identify the potential for your own AI-powered career path. Can’t see anything? Watch it on YouTube here. Listen […]
Almost Timely News: 🗞️ Generative AI Optimization and Content Marketing Strategy (2024-04-07) :: View in Browser Check out these two new talks, free for you to enjoy: 👉 Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality 👉 Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content Authenticity Statement 100% of this […]
In today’s episode, you’ll discover the power of content curation in the age of AI. Since anyone can be a content creator now, finding the quality content is a challenge. You’ll learn how curating outstanding content can elevate your brand. Are you ready to become the go-to source for top-notch content in your industry? Can’t […]
In today’s episode, you’ll learn why your success with AI tools depends upon the diversity of your team. A more diverse team will create more original and effective prompts that lead to better results. You’ll benefit from the broader perspectives and experiences a diverse team brings. Let’s dive into how you can leverage diversity, equity, […]
In today’s episode, you’ll learn how to get ready for the AI agent revolution by making your website accessible. This will benefit you by making your website more user-friendly for people with disabilities and by making it easier for AI agents to understand and interact with your website. You’ll gain a competitive advantage today and […]
Almost Timely News: Step By Step Building an Ideal Customer Profile From Scratch With Generative AI (2024-03-31) :: View in Browser Check out these two new talks, free for you to enjoy: 👉 Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality 👉 Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content […]
In today’s episode, we explore the complex relationship between AI and the workforce. You’ll hear my honest take on whether AI will eliminate work or usher in a new age of opportunity. We’ll discuss the urgent need to adapt… and some surprising ways AI might change everything. Can’t see anything? Watch it on YouTube here. […]
In today’s episode, I’m showing you how to outsmart online critics with the help of AI. You’ll learn how to predict negative reactions and proactively strengthen your content. Become a better writer and reduce the risk of online backlash. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 […]
In today’s episode, we’re tackling the challenges of language models and how to get the best results. You’ll learn how to craft prompts that unlock more reliable and helpful responses. Discover the secret of “roles” and how it dramatically improves output quality. If you want less frustration and more value from AI tools, this is […]
Almost Timely News: A Guided Tour of the Most Powerful Generative AI Model Google Offers (2024-03-24) :: View in Browser Check out these two new talks, free for you to enjoy: 👉 Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality 👉 Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content Authenticity […]
In today’s episode, we’re discussing a straightforward way to gain real-world experience with AI and make a positive impact at the same time. You’ll learn how volunteering can propel your AI skills and benefit those in need. This episode is a must-watch for anyone looking to advance their AI knowledge! Can’t see anything? Watch it […]
In today’s episode, discover the key elements that will determine your success in the world of generative AI. You’ll learn how to use data and ideas to your advantage, maximizing your creative output and personal achievements. This is a must-watch for anyone who wants to excel! Can’t see anything? Watch it on YouTube here. Listen […]
In today’s episode, we’re diving into the relationship between AI model size and its ability to tackle complex challenges. You’ll learn how the latest advancements in AI technology could change what tasks machines can perform. If you work with AI or are curious about its growing capabilities, this is a must-watch! Can’t see anything? Watch […]
In today’s episode, we’re tackling a big concern for many workers: how will AI reshape the workforce? You’ll get clear insights into the potential changes in the near future. You’ll learn how to assess your own job’s risk and the proactive steps you can take to stay ahead of the curve. Don’t miss this essential […]
Almost Timely News: A Large Language Model Power Technique (2024-03-17) :: View in Browser Check out these two new talks, free for you to enjoy: 👉 Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality 👉 Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content Authenticity Statement 90% of this week’s newsletter […]
In today’s episode, I revisit my very first podcast marketing talk from 2007! You’ll learn what’s changed and what strategies stand the test of time. Plus, you’ll get insider tips on improving your presentation skills. Ready to cringe and learn along with me? Can’t see anything? Watch it on YouTube here. Listen to the audio […]
In today’s episode, I react to my super old podcast marketing presentation. You’ll see how crazy things were back in the MySpace era and discover the timeless techniques that are even more effective today. Whether you’re a newbie or a seasoned pro, there’s something for you in this video. Can’t see anything? Watch it on […]
In today’s episode, I’m reacting to my own podcast marketing presentation from 17 years ago! You’ll see what strategies still work today (and which ones don’t). If you want to improve your podcast marketing game and get a few laughs along the way, this video is a must-watch. Can’t see anything? Watch it on YouTube […]
In today’s episode, I react to a presentation I gave 17 years ago! You’ll gain insights on how to improve your own presentation skills and pick up tips on effective podcast marketing strategies. If you find yourself cringing at old content or simply want to refine your communication skills, this video is for you. Tune […]
Almost Timely News: The Intelligence Revolution (2024-03-10) :: View in Browser 👉 Missed my last Intro to Generative AI webinar? Catch the next one for free on March 19. Register here! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human, despite my best efforts to the contrary. Learn why this […]
In today’s episode, I discuss the rising trend of AI-generated content. You’ll learn why authentic, unedited content may be the key to standing out in a crowded digital world. You’ll gain insights on how to use your own image, flaws and all, to create a more genuine connection with your audience. Can’t see anything? Watch […]
In today’s episode, I dive into why large language models (like ChatGPT) sometimes provide incorrect information. You’ll learn how these models are trained and the limitations that lead to factual errors. You’ll also gain insights into how to get more reliable answers from these fascinating tools. Can’t see anything? Watch it on YouTube here. Listen […]
In today’s episode, I discuss what makes a successful conference or event. You’ll learn what organizers should focus on to make sure you have a great experience. You’ll benefit from the tips I share on speakers, sponsors, sellers, and the magical element that makes the best events extraordinary. Can’t see anything? Watch it on YouTube […]
Almost Timely News: Recipes vs. Principles in Generative AI (2024-03-03) :: View in Browser 👉 Missed my last Intro to Generative AI webinar? Catch the next one for free on March 19. Register here! Content Authenticity Statement 95% of this week’s newsletter was generated by me, the human. You’ll see some outputs from Gemini in […]
In today’s episode, we debunk the myth of hacking social media algorithms. You’ll learn why chasing secret tricks is a waste of time and how focusing on the fundamentals leads to sustainable success. Discover the key elements the algorithms consider and how to work with them instead of against them. Can’t see anything? Watch it […]
In today’s episode, we discuss the intersection of AI and intellectual property rights. You’ll discover the legal nuances of using AI to draft text and images. You’ll learn how to avoid copyright pitfalls and protect your ownership of your unique creations. Tune in for this informative discussion! DISCLAIMER: I am not a lawyer and I […]
In today’s episode, we tackle the complexities of AI and intellectual property rights. You’ll learn about potential legal challenges when using AI in your work. You’ll gain insights into how to protect your creative output and understand the limitations of current AI detection systems. Don’t miss this important discussion on the intersection of technology and […]
Almost Timely News: Principles-Based Prompt Engineering (2024-02-25) :: View in Browser Check out these two new talks, free for you to enjoy: 👉 Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality 👉 Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content Authenticity Statement 95% of this week’s newsletter was generated by […]
Almost Timely News: From Comment to Content (2024-02-18) :: View in Browser Check out these two new talks, free for you to enjoy: 👉 Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality 👉 Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content Authenticity Statement 90% of this week’s newsletter was generated […]
In today’s episode, we delve into the critical need for digital security in an era where technology can easily deceive us. You’ll learn about the resurgence of an old-school method, the “password for pickup,” adapted for the modern challenges posed by voice synthesis and deepfake technologies. Discover practical strategies for safeguarding yourself, your loved ones, […]
In today’s episode, we’re diving deep into the often overlooked truth of analytics – the vast majority are unused and unactionable. You’ll learn why “analytics without action is distraction” and how this mindset shift can revolutionize your approach to data. Discover the transformative power of generative AI in making your data-driven customer journey not just […]
In today’s episode, we’re tackling the intriguing world of generative AI and language learning models (LLMs), focusing on their unique challenges and potential. You’ll learn about the differences between AI and traditional software, the importance of fine-tuning in AI development, and how this impacts its usefulness and reliability. Discover the concept of ensemble models and […]
Almost Timely News: How To Evaluate a Generative AI System (2024-02-11) :: View in Browser This week, I recorded two new talks, free for you to enjoy: 👉 Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality 👉 Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content Authenticity Statement 90% of this […]
Almost Timely News: What AI Has Made Scarce (2024-02-04) :: View in Browser 👉 Register for my newly updated Generative AI for Marketers course! Use ALMOSTTIMELY for $50 off the tuition Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. When I do use AI, I will disclose it prominently. […]
In today’s episode, we dive into the intricacies of using generative AI in tax law. You’ll learn about the integration of new regulations into AI models, and the dual approach of fine-tuning and retrieval-augmented generation needed for accuracy. Discover the challenges and techniques involved in making AI adapt to the latest tax laws for 2023. […]
In today’s episode, we explore the dynamic world of generative AI and its impact on jobs, focusing on the concept of addition rather than just substitution. You’ll learn about how generative AI opens up new opportunities, allowing even those with limited skills to bring their ideas to life. Discover the increasing need for human curation […]
In today’s episode, we explore the surprising reality of digital ownership in a subscription-based economy. You’ll learn about the ephemeral nature of digital content on platforms like Netflix and the App Store, and how it affects our perception of ownership. I’ll share personal experiences and insights into why having a backup plan for essential services […]
In today’s episode, join me for a fascinating conversation with Geraldine Deruiter, James Beard award-winning author. You’ll discover her journey from a blogger to an acclaimed author, diving into her new book that intricately weaves food, feminism, and fury. You’ll benefit from Geraldine’s unique perspectives on the culinary industry, gender roles, and her viral culinary […]
Almost Timely News: Copyright Must NEVER Apply to AI-Made Works (2024-01-28) :: View in Browser 👉 Register for my newly updated Generative AI for Marketers course! Use ALMOSTTIMELY for $50 off the tuition Content Authenticity Statement 95% of this week’s newsletter was generated by me, the human. You’ll listen to some AI-generated music and see […]
In today’s episode, Mike questions why social media can sometimes feel like a “dumpster fire.” You’ll explore the role of machine learning algorithms in shaping your social media experience, focusing on engagement metrics like likes, comments, and shares. Discover how your interactions with content dictate what you see more of on your feeds. Tune in […]
In today’s episode, Noel asks about effective content curation strategies, particularly for social media marketing. You’ll learn about both manual and automated methods to curate content, including the use of various tools and systems like SEMRush and Ahrefs. Discover the importance of defining your purpose and measuring performance to make your content curation efforts more […]
In today’s episode, we explore the remarkable capabilities of generative AI, particularly in the realm of programming and task automation. You’ll learn how combining tools like ChatGPT with programming languages can create custom software solutions for complex tasks, from data processing to summarization. Discover the potential of using AI to generate coding scripts, enabling you […]
Almost Timely News: Prompt Engineering and Latent Space (2024-01-21) :: View in Browser 👉 Register for my newly updated Generative AI for Marketers course! Use ALMOSTTIMELY for $50 off the tuition Content Authenticity Statement 98% of this week’s newsletter was generated by me, the human. There’s some AI generated artwork in the opening piece. Learn […]
In today’s episode, Jay seeks clarity on the differences between retrieval-augmented generation and fine-tuning in language models. You’ll learn how these techniques compare and contrast, each playing a unique role in enhancing AI’s capabilities. Discover the metaphor of ‘recipes versus ingredients’ to understand how fine-tuning and retrieval-augmented generation can improve your AI’s performance. Tune in […]
In today’s episode, Chris inquires about integrating generative AI into complex software products. You’ll learn how to assess whether your product can benefit from AI, especially language models, and understand the importance of internal scripting languages and APIs in this integration. Discover how generative AI can enhance user experience in various applications, from gaming to […]
In today’s episode, we tackle a complex and critical topic: the legality of using custom GPT models with copyrighted content. You’ll learn about the potential legal implications and risks of incorporating copyrighted works into your AI models, especially for commercial purposes. Discover expert legal insights on how to navigate this challenging landscape, and understand the […]
In today’s episode, we delve into the concept of structural inflation, specifically its connection to climate change. You’ll discover how systemic changes, like extreme weather patterns, can significantly impact businesses, leading to widespread inflationary effects. Learn how to anticipate and mitigate these challenges both as a consumer and a business owner. Tune in to gain […]
Almost Timely News: The Future of Generative AI is Open (2024-01-14) :: View in Browser 👉 Register for my new Generative AI for Marketers course! Use ALMOSTTIMELY for $50 off the tuition Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. When I use AI, I will disclose it prominently. […]
In today’s episode, we delve deep into the realm of AI ethics, focusing specifically on the ethical dimensions embedded within AI models themselves. You’ll learn about the three critical levels of language models and how each level impacts the model’s ethical considerations. The discussion covers the three pillars of AI ethics – helpful, truthful, and […]
In today’s episode, we’re discussing Apple’s strategy in the generative AI space. You’ll gain insights into the capabilities of Apple’s neural engine, the innovative architecture of their M-series chips, and the significant implications for AI and machine learning. Learn about Apple’s approach to integrating AI into their devices, offering not just more power, but also […]
In today’s episode, we explore the transformative potential of AI in making complex government data accessible and useful. You’ll learn about the challenges of working with government-published data and how generative AI, like large language models, can revolutionize this process. Discover how AI can convert poorly formatted governmental records into valuable, analyzable data, opening up […]
Almost Timely News: Should You Buy a Custom GPT? (2024-01-07) :: View in Browser 👉 Register for my new Generative AI for Marketers course! Use ALMOSTTIMELY for $50 off the tuition Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. When I use AI, I will disclose it prominently. Learn […]
Almost Timely News: Three Words and Four Enemies of 2024 (2023-12-31) :: View in Browser 👉 Register for my new Generative AI for Marketers course! Use ALMOSTTIMELY for $50 off the tuition Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. When I use AI, I will disclose it prominently. […]
Almost Timely News: Why Mistral’s Mixture of Experts is Such a Big Deal (2023-12-24) :: View in Browser 👉 Register for my new Generative AI for Marketers course! Use ALMOSTTIMELY for $50 off the tuition Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. When I use AI, I will […]
Almost Timely News: Improving the Performance of Generative AI Prompts (2023-12-17) :: View in Browser 👉 Register for my new Generative AI for Marketers course! Use ALMOSTTIMELY for $50 off the tuition Content Authenticity Statement 90% of this newsletter’s content was generated by me, the human. Some of the prompt responses in the opening are […]
In today’s episode, I share critical dos and don’ts for using AI in healthcare. You’ll learn why models shouldn’t operate unsupervised, and how to maintain data privacy. I’ll explain the risks of third-party systems, and why local models may be best. You’ll benefit from understanding disclosure needs, and the “money or your life” concept from […]
In today’s episode, you’ll learn why I think experimenting with local AI models can benefit you. I’ll explain how using open weights models locally allows you to maintain data privacy and save on costs. You’ll discover why censorship in foundation models damages performance, and how an adversarial model approach lets you constrain outputs while preserving […]
In today’s episode, I introduce my new generative AI course designed to equip you with strategic and tactical skills. You’ll learn AI concepts and prompts, mitigate risks, sell AI internally, and prepare your career. With exercises and templates, you’ll gain hands-on experience to become an AI leader. I believe this course provides unmatched value – […]
In today’s episode, I reveal major time savings from AI. You’ll learn the “3x rule” for automation and how to build a task list. I explain approaches to eliminate repetitive work – from writing code to summarization. You’ll benefit from higher quality outputs while skipping manual effort. Join me for actionable tips to leverage models […]
In today’s episode, I reveal my favorite AI use case: coding. You’ll learn how models struggle to create but excel at interpreting. By treating them as smart interns and having them build custom tools, you’ll boost productivity exponentially. I explain why their statistical reasoning causes mistakes, and how supervision helps. Join me for actionable tips […]
Almost Timely News: Where Generative AI and Language Models are Probably Going in 2024 (2023-12-10) :: View in Browser 👉 Pre-Register for my new Generative AI for Marketers course! Use EARLYBIRD300 for $300 off, offer ends December 13 Content Authenticity Statement 100% of this newsletter’s content was generated by me, the human. When I use […]
In today’s episode, Justin asks if I think mergers and acquisitions are on the rise in AI. I explain why many vendors built on third-party models are vulnerable, with rapid innovation quickly making them obsolete. However, even as some consolidate, many new opportunities exist around open source models and demand for AI solutions. Tune in […]
In today’s episode, Jesper asks if news outlets blocking AI scrapers will impact retrieval augmented generation models. I explain that blocked scrapers won’t matter since public data is aggregated elsewhere, though news outlets have valid concerns about uncompensated use. I compare fine-tuning to upgrading appliances versus retrieval augmented generation to adding ingredients, noting RAG’s strength […]
In today’s episode, Aurora asks if I ever get tired of answering the same AI questions over and over. I explain that it depends on the intent behind the questions – if someone genuinely wants to learn, I’m happy to discuss nuances, but if they just want to argue, it’s not productive. I unpack the […]
Almost Timely News: AI Content Is Preferred Over Human Content (2023-12-03) :: View in Browser 👉 Pre-Register for my new Generative AI for Marketers course! Use EARLYBIRD300 for $300 off, offer ends December 13 Content Authenticity Statement 100% of this newsletter’s content was generated by me, the human. When I use AI, I’ll disclose it […]
In today’s episode, Sira asks if art made by AI can truly be considered art. I tackle this complicated question by examining art as an expression of imagination, noting that perception of art is highly subjective. I discuss arguments around human versus machine creation, exploring the creative process behind AI art prompts. I also cover […]
In today’s episode, Joseph asks if it’s possible to create your own custom GPT model using open source tools. I explain the difference between open models and truly open source models, noting that true open source would require exposing the training data. I discuss options like fine-tuning existing models or using retrieval augmented generation to […]
In today’s episode, I discuss the popular notion of excluding your content from AI and the implications this could have. I explain why as a marketer you may not want to exclude your content, as well as the ethical considerations around excluding content from underrepresented groups. I encourage thoughtful consideration of what should and should […]
Almost Timely News: ChatGPT Turns 1. What Have We Learned? (2023-11-26) :: View in Browser 👉 Watch the newest version of my talk, The Intelligence Revolution, recorded live at DigitalNow 2023, now with more talking robot dogs! (plus get the slides) 📺 Content Authenticity Statement 100% of this newsletter’s content was generated by me, the […]
In today’s episode, let’s explore how AI model alignment works and why it matters. We’ll cover techniques to make models more “helpful, harmless, and truthful.” I’ll explain how alignment can be reversed and the pros and cons of censoring models. Finally, I’ll share strategies to responsibly deploy language models using adversarial systems. There’s a lot […]
Almost Timely News: A Deep Dive on Prompt Libraries (2023-11-19) :: View in Browser 👉 Watch the newest version of my talk, The Intelligence Revolution, recorded live at DigitalNow 2023, now with more talking robot dogs! (plus get the slides) 📺 Content Authenticity Statement 100% of this newsletter’s content was generated by me, the human. […]
In today’s episode, I explain why I moved my email newsletter from Mautic to Substack. The switch improves deliverability and saves me time on newsletter admin, while still allowing me to post to LinkedIn. Substack’s built-in referral program incentivizes subscribers to spread the word. Though I have no plans now for a paid version, the […]
In today’s episode, I address audience questions about data privacy and paid search in relation to AI. We discuss settings that allow opting out of training datasets and examine emerging ad models like Bing. As AI takes up more search real estate, paid listings become crucial for visibility. Join me as we explore the intersection […]
In today’s episode, I compare the strengths of ChatGPT and Anthropic’s Claude. While Claude generates higher quality text, ChatGPT excels at tasks like data analysis. For real-time answers, search-based models like Bing avoid AI hallucinations. Join me as I demo tools to match your use case – from writing to coding and beyond. Can’t see […]
Almost Timely News: Getting Started with OpenAI Custom GPTs (Custom ChatGPT) (2023-11-12) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, The Intelligence Revolution, recorded live at DigitalNow 2023 last week, now with […]
In today’s episode, I explain how to leverage neural style transfer for brand voice consistency. When training multiple AI personas like “boss” and “conference,” drift can occur. Condense distinctive writing styles into prompts with second-person imperatives. Join me to see how generating a centralized style guide maintains tone across all your AI content. Can’t see […]
In today’s episode, I discuss mitigating the risk of AI hallucination and falsehoods. Pure language models like GPT-4 can make convincing yet untrue claims. Tools like Bing and Google Bard cite sources so you can verify authenticity. Join me to explore best practices for reducing made-up responses from generative AI. Can’t see anything? Watch it […]
In today’s episode, I tackle how to use AI with structured, tabular data. While generative AI struggles with graphs and images, it can write custom Python code to process databases or spreadsheets. By providing prompts about your goals, these tools create tailored data extraction and analysis scripts. Join me as I demo generating code for […]
In today’s episode, I address concerns around AI transcription and data privacy. For confidential meetings, use open-source tools like Whisper that run locally. While convenient, sending audio to cloud services risks exposing sensitive information. Join me as we explore ways to get AI-powered transcripts without compromising privacy or security. Can’t see anything? Watch it on […]
In this very hot take from the OpenAI DevDay keynote on 2023-11-06, I detail what I think the implications of Custom GPTs are and what you should be thinking about and doing today to prepare for them. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. […]
In today’s episode, I tackle questions from the audience on leveraging AI to generate revenue. From using generative tools to create more content to building conversational interfaces, there are ways associations can capitalize on these emerging technologies. However, we have to be mindful of the risks, as AI still makes mistakes and can “hallucinate” false […]
Almost Timely News: The Greatest Unaddressed AI Challenge (2023-11-05) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, The Intelligence Revolution, recorded live at DigitalNow 2023 this week, now with more talking robot […]
In today’s episode, Shara asks for good ChatGPT prompts beyond “optimize for SEO.” I explain treating it like an intern – give step-by-step instructions, not vague directives. Share key concepts, outline requirements, provide research sources. Tune in for actionable tips on crafting effective prompts for generative AI. Can’t see anything? Watch it on YouTube here. […]
In today’s episode, Kim asks if using ChatGPT for content hurts SEO. I explain it’s just a tool – good prompts make it effective, bad prompts make it useless. Invest time learning to prompt properly and AI can improve quality and speed. Tune in to get actionable advice on leveraging AI as a content creation […]
In today’s episode, Mary asks how SEO pros can stay ahead in an AI world. I explain using AI to improve your skills, then combining your strengths with AI to boost results. Critiquing content with AI reveals blind spots and creates superior outputs. Tune in to learn how partnering with AI can dramatically increase the […]
In today’s episode, Thomas asks if Google will check for AI-generated content. I explain Google wants happy users, so they’ll likely focus on content quality, not authorship. Satisfying users is key, so don’t worry if content is AI or human—make it good. Tune in to learn why Google cares about content quality, not creation method. […]
In today’s episode, Al asks if AI will flood search with repetitive content, requiring paid ads for visibility. I explain how generic prompts produce generic content, but specific prompts enable unique content. However, even in a sea of sameness, distinctly valuable content will stand out organically. So create content people genuinely want, and you won’t […]
Almost Timely News: Key Roles in Your Generative AI Pilot Team (2023-10-29) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, The Intelligence Revolution, recorded live at Content Jam 2023 last week! (plus […]
In today’s episode, I explain how PR strategy must change for AI systems. Language models build knowledge from massive text sources. To influence them, get your content on as many sites as possible. Tune in to learn why guest blogging everywhere now boosts your brand. Can’t see anything? Watch it on YouTube here. Listen to […]
In today’s episode, I reveal why it’s time for hourly knowledge workers to switch to value-based pricing. With AI making tasks faster, clients want big discounts on time spent. I suggest 3 options – cut rates, switch models, or do more per hour. Listen to learn which change you should make before it’s forced upon […]
In today’s episode, I discuss why AI struggles with sarcasm and tone. I explain how statistical models can’t detect subtle inflections that change meaning. While today’s text-based AI misses nuance, future multimodal systems will interpret tone and context better. Tune in to learn why your AI tools may misunderstand certain inputs. Can’t see anything? Watch […]
Almost Timely News: The Generative AI Beginner’s Kit (2023-10-22) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, The Intelligence Revolution, recorded live at Content Jam 2023 this past week! (plus get the […]
In today’s episode, I share my key lessons and strategies for b2b influencer marketing success. I walk through the Trust Insights 5P framework to help brands excel in this space. I explain how to define your purpose, choose the right people, nail down the process, select the best platform, and accurately measure performance. Tune in […]
In today’s episode, I explain how AI will enable synthetic influencers and better influence identification. Large language models can ingest vast information to surface relevant influencers. Brands should partner with AI firms to build custom models filtering by niche and demographics. Tune in to hear my predictions on AI’s transformative role in influencer marketing. Can’t […]
In today’s episode, I explain how the demise of Twitter has created major challenges for measuring influence. With key conversations happening across new, disparate platforms lacking data access, brands must get creative. I advise asking your audience who influences them and embracing community-level influence in addition to individual influencers. Tune in to hear my predictions […]
Almost Timely News: The AI Goldmine You Already Own (2023-10-15) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at Content Marketing World 2023 this week! 📺 Content […]
In today’s episode, I tackle the big question of mitigating bias in AI. I explain the differences between statistical bias and human bias, and equality of outcome versus opportunity. There are no easy answers, but understanding these concepts is key to documenting and implementing fairness policies for your models. Tune in for an in-depth look […]
In today’s episode, I answer the question, “What is the difference between great data and good data or great data and data?” I explain how data is like the ingredients for cooking. Good data enables quality results, but bad data ruins everything. To find out more about the key role data quality plays in AI, […]
In today’s episode, I explain the three main types of machine learning – regression, classification, and generation. I provide examples of how each one works and how they can be applied by businesses like printers. There’s a ton of valuable info here, so be sure to watch to learn how to leverage AI and ML […]
In today’s episode, I share the top questions marketers should ask AI vendors to avoid getting duped. I explain what to look for in their architecture and abstraction capabilities. Asking the right technical questions helps reveal who’s the real deal. Tune in to get my insider tips on vetting vendors to make informed AI purchasing […]
Almost Timely News: How To Pilot an AI Deployment (2023-10-08) :: View in Browser 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at Content Marketing World 2023 this week! 📺 Content Authenticity Statement 100% of this newsletter was generated by me, the human. No AI was used to generate any […]
In today’s episode, I discuss how AI can make direct mail more effective. AI image generators create compelling, impossible visuals for printed materials. AI algorithms help target the right audiences so expensive physical mail only goes to likely buyers. Join me to explore the two ways artificial intelligence enhances direct mail results. Can’t see anything? […]
In today’s episode, I look at how print and direct mail can capture attention in our increasingly digital world. As inboxes overflow with emails and DMs, tangible mail stands out as something scarce. Well-designed, highly targeted print publications connect with audiences in a tangible, memorable way. Join me as I explore the unique value print […]
In today’s episode, I look at how AI will reshape marketing as it transforms language and imagery. With its skill for generating content, AI brings unlimited scaling to communicate and persuade. For analytics, AI coding workarounds compensate for poor math skills with excellent language abilities. Join me as we explore the huge potential of AI […]
Almost Timely News: How Large Language Models Work (2023-10-01) :: View in Browser 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at Content Marketing World 2023 this week! 📺 Content Authenticity Statement 95% of this newsletter was generated by me, the human. There are two outputs from ChatGPT featured in […]
In today’s episode, I tackle the question of how to staff up your agency to take advantage of open source AI. I explain that leveraging these new technologies requires a cross-functional team, not just one specialist. From IT infrastructure to project management and requirements gathering, many key roles are needed to implement generative AI successfully. […]
Almost Timely News: AI and the Rise of the Ideapreneur (2023-09-24) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Content Authenticity Statement 95% […]
In today’s episode, Amy asks why open source AI models like LLaMa 2 matter. I explain how they allow independence from big tech platforms, custom tuning, and control over data privacy. Open source lets you run models on your own terms rather than relying on third parties. Tune in for a breakdown of the benefits […]
In today’s episode, Anne asks how I see the power of large language models having the most utility. I explain what agent networks are and how they allow multiple AI models to work together. This coordination unlocks capabilities beyond any single model, like integrating search engines and workflows. Tune in for examples of agent networks […]
In today’s episode, Paul asks how prepared organizations are for generative AI and its impact. I explain why most companies are still early in adoption and not ready for the transformation ahead. There’s an urgency to understand AI’s effects, but many lack the baseline knowledge needed. Tune in to hear my full thoughts on where […]
Almost Timely News: AI And The Death of the Hourly Business (2023-09-17) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Content Authenticity Statement […]
In today’s episode, Allison asks about building AI models for accounting and taxes. I explain a hybrid approach works best – a language model plus a frequently updated data source. It’s complex but doable with the right strategy and data. Consulting can help create the blueprint. Tune in for more! Can’t see anything? Watch it […]
In today’s episode, Mara asks about the ecological impact of AI models like chatGPT. I explain there are costs, but they can be minimized through distributed, specialized models vs massive centralized ones. There’s more research needed, but we’re heading in a sustainable direction. Tune in to learn more! References: https://www.technologyreview.com/2022/11/14/1063192/were-getting-a-better-idea-of-ais-true-carbon-footprint/ https://arxiv.org/pdf/2302.13971.pdf https://apnews.com/article/chatgpt-gpt4-iowa-ai-water-consumption-microsoft-f551fde98083d17a7e8d904f8be822c4 Can’t see anything? […]
In today’s episode, Allison asks about how widely understood generative AI is right now. I explain that while the category isn’t well known, tools like ChatGPT are. I recommend focusing on capabilities over technical details when advocating adoption. There’s still more emergent potential we don’t fully grasp as the models scale up. Tune in to […]
Almost Timely News: Avoiding AI Point Solutions (2023-09-10) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Content Authenticity Statement 100% of this newsletter […]
In today’s episode, I share advice for new grads looking to work in AI – contribute to open source GitHub projects to showcase skills. Tuning public models with limited resources demonstrates aptitude. Participate in repos, do forks and merges to get on tech pros’ radar. Aim to attract big names by customizing models for industry […]
In today’s episode, I discuss how using AI for content creation impacts brand image. It depends on your brand promise – if authenticity is key, AI could undermine trust. But for most, as long as content quality stays high, the source likely doesn’t matter. Know your audience through surveys. AI aligns with some brands more […]
In today’s episode, I answer a viewer’s question about how retired folks can leverage AI to make more money. I explain that AI is just a tool, and provide examples of using it to optimize existing efforts or try innovative new business approaches. The key is to treat AI like a smart intern – provide […]
Almost Timely News: The Future of Work in the Age of AI (2023-09-03) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Content Authenticity […]
In today’s episode, Jay asks, “How can we influence large language models to show our brands more favorably?” To accomplish this, you need a robust PR strategy to get your brand mentioned widely across the internet. I explain how language models work and why broad exposure is key to optimizing for them. Tune in to […]
In today’s episode, Nicole asks if AI is likely to get worse from consuming other AI-generated content. Surprisingly, studies show AI-generated content actually improves AI models. The reason is AI generates content based on statistical probabilities, resulting in above average quality. This means training on AI content lifts overall data quality. However, we must be […]
In today’s episode, Tim asks how B2B marketers should prepare for AI’s impact on the buying process. The key is strengthening your brand, establishing direct outreach channels, and building algorithm-free communities. Brand building will ensure your business stands out statistically. Direct channels like email newsletters keep you top of mind. Private communities on platforms like […]
Almost Timely News: A Deep Dive into Fine Tuning Models (2023-08-27) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Content Authenticity Statement 100% […]
Almost Timely News: The Impact of AI on Tomorrow (2023-08-20) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Content Authenticity Statement 100% of […]
In today’s episode, I tackle a complex question around AI and ethics. Is using AI cheating? I discuss how AI changes rules around education, work, and more. Tune in to hear perspectives on how societies may adapt to increasingly capable AI systems. Can’t see anything? Watch it on YouTube here. Listen to the audio here: […]
In today’s episode, I answer whether small businesses can reasonably fine-tune large language models. We discuss the capabilities required, potential use cases, evaluating model performance, and alternatives to tuning. I recommend clearly defining your purpose and process before investing time in tuning models. Tune in to hear my full perspective on this key question for […]
In today’s episode, I discuss the controversial Zoom AI policy change. I explain why companies want proprietary data for competitive advantage. I advise asking customers permission and offering incentives over unilateral Terms of Service changes. Tune in to hear my full analysis of this important AI ethics situation. Can’t see anything? Watch it on YouTube […]
Almost Timely News: Perfect Memory and Uncensored AI Models (2023-08-13) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Content Authenticity Statement 95% of […]
Almost Timely News: The Fallacy of the Single AI (2023-08-06) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Content Authenticity Statement 100% of […]
In today’s episode, Rebecca asks why I include content authenticity statements in my newsletter. I explain the two key reasons – transparency builds trust with readers, and clearly stating what content is mine strengthens my copyright claims. Tune in to hear more about how these statements reinforce trust and protect your work in an AI […]
In today’s episode, Manuel asks if zero-click answers are the future of SEO. I explain how zero-click results are already reducing organic traffic and will only increase as AI improves. To thrive in this new environment, marketers must find ways to attract visitors directly, bypassing search engines. Tune in to hear my tips for succeeding […]
In today’s episode, Patrick asks, “Do you have a strategy or advice for distinguishing between the actual uses and abilities of large language models versus overblown statements and empty hype?” I share two key recommendations for cutting through the noise: consider the expertise of the speaker, and test things out for yourself. Tune in to […]
Almost Timely News: MAICON 2023 Takeaways (2023-07-30) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Content Authenticity Statement 25% of this newsletter was […]
In today’s episode, I explain how to capture someone’s unique writing style or speaking voice for AI tools. For writing, use neural style transfer on a diverse sample of their work. For voice, have them read varied scripts to capture tone and inflection. Tune in for specific tips on gathering the right training data to […]
In today’s episode, I tackle the tricky issue of AI-generated content and copyright. Under current US law, copyright can only be held by humans, not machines. But there are nuances around prompts, outlines, and final products – hire a lawyer if you have concerns! Tune in for a full breakdown of using AI content legally […]
In today’s episode, I tackle how to stay current with the exploding AI tool landscape. Start with your business needs, understand the core technologies, and vet vendors thoroughly. Talking directly to engineers reveals limitations and challenges. Tune in for tips on cutting through hype to align the best AI tools with your goals. Can’t see […]
In today’s episode, I explain why generative AI outputs can seem generic and watered down. The key is using detailed, specific prompts to provide enough context for the AI to generate high-quality, tailored content. With the right prompts, these tools can replicate writing styles, tones of voice, and target audiences. Tune in to learn how […]
Almost Timely News: AI, South Park, and LLaMas (2023-07-23) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 Content Authenticity Statement 100% of this newsletter was generated by me, the human. There’s no AI generated content at all this week. Watch […]
In today’s episode, I discuss where businesses rely too heavily on AI to generate content. While AI can be helpful, overreliance leads to mediocre, generic content. I explain why detailed prompts and preserving your unique authorial voice are key to creating compelling content with AI. Tune in to learn strategies to leverage AI tools effectively! […]
In today’s episode, I discuss some of the most overlooked use cases for AI in business today. Rather than just generation, these powerful models can audit documents, data, and processes to find anomalies, improve quality, and ensure compliance. I explore how AI can analyze financials, check privacy policies, and even perform sensitivity reads on content. […]
In today’s episode, I discuss the reckoning coming for the entertainment industry due to advances in AI. Generative AI puts the power of content creation into the hands of individuals, threatening big studio’s business models. But this shift also enables underrepresented voices to tell their own stories like never before. Don’t miss this thoughtful look […]
Almost Timely News: Is AI Taking Jobs? Maybe (2023-07-16) :: View in Browser 👉 Watch this free YouTube video on how to set up Google Analytics 4 menus to mirror Universal Analytics Content Authenticity Statement 95% of this newsletter was generated by me, the human. You will see some AI artwork in the opening section. […]
Evan Kirstel, a B2B tech influencer, recently interviewed Christopher Penn, Chief Data Scientist at TrustInsights.ai, on his podcast. They discussed the rise of generative AI and its potential impact on marketing and other industries. Penn has been involved with analytics and data science for over a decade. He got interested in AI around 2017 with […]
The following transcript summary was generated by AI. The interview took place in May 2023 and some of the information within it is now factually incorrect and out of date. Artificial intelligence (AI) is rapidly changing the field of marketing, enabling marketers to be more productive and effective. In a recent podcast, host Michael Stelzner […]
Almost Timely News: Data Analyst Career Questions (2023-07-09) :: View in Browser 👉 Watch this free YouTube video on how to set up Google Analytics 4 menus to mirror Universal Analytics Content Authenticity Statement 25% of this newsletter was generated by me, the human. That’s right, only 25%. Why? Because a friend and reader sent […]
Almost Timely News: Getting Started With Generative AI 101 (2023-07-02) :: View in Browser 👉 Watch this free YouTube video on how to set up Google Analytics 4 menus to mirror Universal Analytics Content Authenticity Statement 95% of this newsletter was generated by me, the human. AI generated content appears in the first section in […]
In today’s episode, Blake prompts an insightful conversation about the nuanced differences between various language models such as GPT-3, GPT-4, and others. I explain the key distinction between models and interfaces, using the analogy of a car’s engine and its features. While these models differ in size and complexity, I emphasize the evolving trend towards […]
In today’s episode, Brian sparks an intriguing discussion about the potential risks, such as hallucinations or incorrect responses, associated with large language models. I delve into how these models, despite their complex architecture, are essentially involved in a word guessing game, which can lead to unpredictable responses. I underscore the importance of supervision, subject matter […]
In today’s episode, Ravi raises a crucial question about ensuring security and confidentiality while using AI tools like ChatGPT or Bard. I take you through the potential risks involved and emphasize the paramount importance of not inputting sensitive information into these systems. I also delve into a safer alternative, running large language models locally on […]
In today’s episode, we delve into the concept of ‘prompt libraries’ in the realm of large language models and image modeling. I’ll share why it’s crucial for every AI user to keep a prompt library and how it can be leveraged to fine-tune AI tools like ChatGPT or DALL-E to align more with your unique […]
Almost Timely News: When Should You Use Generative AI? (2023-06-25) :: View in Browser 👉 Watch this free YouTube video on how to set up Google Analytics 4 menus to mirror Universal Analytics Content Authenticity Statement 92% of this newsletter was generated by me, the human. AI generated content appears in the first section in […]
In today’s episode, I discuss the future of AI and how it relates to the concept of specialization. Just like a car that tries to be sleek, rugged, and spacious all at once ends up looking strange and unappealing, monolithic AI models that aim to do everything fall short of greatness. The future lies in […]
In today’s episode, I tackle the question of when to use generative AI in writing. I discuss two dimensions: commodity versus creative writing and comparative versus generative tasks. Commodity writing, like memos and emails, is well-suited for AI, as it focuses on practicality rather than artistic expression. However, creative writing, such as poetry and fiction, […]
In today’s episode, Ashley raises an important question about balancing emerging technologies like AI, blockchain, and crypto with sustainability goals. I dive into the energy requirements of these technologies and discuss the concept of efficiency in AI models. Open-source communities are optimizing models for low-compute environments, making them more efficient and scalable. One technique, quantization, […]
In today’s episode, I address a critical aspect of training AI models—considerations regarding the content used for training. Many large language models have been built using content without proper permission, raising concerns about the appropriateness of the data. While using public domain content may seem like a solution, it often contains outdated or inappropriate ideas. […]
Almost Timely News: The Importance of Open Source in AI (2023-06-18) :: View in Browser 👉 Watch my brand new keynote, The Intelligence Revolution, all about how generative AI is the end of marketing as we know it » Content Authenticity Statement 100% of this newsletter was generated by me, the human. When I do […]
In today’s episode, we delve into the uncomfortable reality of large language models. The safer we make them, the less creative and useful they become. By censoring these models to exclude profanity and sensitive topics, we inadvertently hinder their ability to generate contextually accurate content. Although it’s important to censor racism and hate speech, doing […]
In today’s episode, we dive into the concept of spatial computing and its potential implications. Apple’s new goggles, Apple vision Pro, introduce their take on virtual reality and spatial computing. However, the success of these devices relies heavily on addressing latency issues, both in motion and input. Latency can break the immersive experience and affect […]
Almost Timely News: AI, Creative Writing, and Fan Fiction (2023-06-11) :: View in Browser 👉 Watch my brand new keynote from Chicago, The Intelligence Revolution, all about how generative AI is the end of marketing as we know it » Content Authenticity Statement 100% of this newsletter was generated by me, the human. When I […]
Andrew asks, “Hi Chris – dare I ask about Google Analytics 4? Do you think people are making necessary effort to get it up and running?” In today’s episode, I discuss the crucial topic of Google Analytics 4 and the lack of effort people are putting into getting up and running with it. With just […]
Phil asks, “I am unclear why jobs will not be lost in the content revolution you describe. It is not just that someone skilled in AI will replace someone who’s not. It’s that someone skilled in AI can quickly do work that might have involved multiple people previously, surely?” In today’s episode, Phil raises concerns […]
Suzanne asks, “Curious to hear more about which AI and other tools and channels you recommend that content marketers — both writing and multimedia — tune into. Thanks so much!” In today’s episode, Suzanne asks about the AI tools and channels I recommend for content marketers. With the vast number of AI tools emerging, it’s […]
Almost Timely News: Content Marketing Is In Trouble (2023-06-04) :: View in Browser 👉 Watch my brand new keynote from Chicago last week, The Intelligence Revolution, all about how generative AI is the end of marketing as we know it » Content Authenticity Statement 100% of this newsletter was written by me, the human. When […]
In today’s episode, I delve into the intriguing topic of artificial intelligence and morality. Can AI be moral? The answer is a resounding no. While we agree on certain utilitarian aspects of ethical behavior, defining what is moral remains a challenge. Issues arise when deciding whose morals should guide machines, especially considering the cultural variations […]
In today’s episode, I address a question from Ashley about the biggest overreliance on AI in business today. My answer is clear: it’s in generative AI. Many businesses are falling into the trap of using tools like ChatGPT to generate large volumes of boring and low-quality content. This overreliance stems from a combination of shiny […]
In today’s episode, I tackle a question from Kristen about how I manage to stay up to date with all the advancements in AI. The answer is two-fold. Firstly, I genuinely enjoy exploring and experimenting with new AI technologies, so it feels more like a hobby than a chore. When you enjoy something, it becomes […]
Almost Timely News: Can AI Truly Be Creative? (2023-05-28) :: View in Browser 👉 Watch my brand new keynote from Chicago this past week, The Intelligence Revolution, all about how generative AI is the end of marketing as we know it » Content Authenticity Statement 98% of this newsletter was written by me, the human. […]
In today’s episode, I discuss how politics has played a trick on us by turning our political positions into our identities. This has led to a highly polarized society where people are less likely to listen to or even consider opposing viewpoints. I argue that the antidote to this problem is self-awareness and critical thinking. […]
In today’s episode, I delve into the intricacies of integrating diversity, equity, and inclusion (DEI) initiatives into Artificial Intelligence (AI) models. It’s a complex and intriguing discussion, and I shed light on some key questions: Should we train our models from scratch or leave them ‘raw’? What does it mean to incorporate DEI principles from […]
In today’s episode, I delve into the looming crisis for the news industry: will AI be the final nail in the coffin? It’s not AI generated content that’s threatening the industry, rather, the danger lies in the fluff-filled articles that bury the actual news beneath paragraphs of filler. AI, especially models like GPT-4, can distill […]
Almost Timely News: Hot Takes on AI Congressional Hearing (2023-05-21) :: View in Browser 👉 Watch my brand new keynote, The Marketing Singularity, all about how generative AI is the end of marketing as we know it » Content Authenticity Statement 100% of this newsletter was written by me, the human. When AI is used […]
Almost Timely News: Resistance to AI (2023-05-14) :: View in Browser 👉 Watch my brand new keynote, The Marketing Singularity, all about how generative AI is the end of marketing as we know it » Content Authenticity Statement 100% of this newsletter was written by me, the human. When AI is used to generate content […]
Xiaoli asks, “If something is done by AI, can a company still claim that the output belongs to them?” In this episode, I address a question about whether a company can claim ownership of content generated by AI. From a legal standpoint, according to the US Copyright Office, content created by machines is ineligible for […]
Karolina asks, “What in your opinion should be done for generative AI not to go too far? how can we take benefits but within control?” In this video, I discuss the topic of regulating generative AI, which is a challenging issue. We can’t turn off the technology, nor can we regulate it through a central […]
Omar asks, “Is there a limit to the capability of large language models?” In this video, I answer Omar’s question about the limitations of large language models. While there are certainly limitations to any technology, the limitations of large language models occur in a few different areas. One limitation is in the training data used […]
Manuel asks, “Hey Christopher, how do you think sales-roles will be affected by GPT models, especially after they are trained on lead gen and sales data?” In this episode, I answer a question about how GPT models will affect sales roles, particularly after they are trained on lead generation and sales data. Large language models […]
Xiaoli asks, “How can people determine whether some content is created by AI or human?” In this video, I answer a question from a viewer who wants to know how to determine whether content has been created by AI or by a human. While there are tools available online that can detect language patterns of […]
Almost Timely News: The Next Wave of Generative AI (2023-05-07) :: View in Browser 👉 Watch my brand new keynote, The Marketing Singularity, all about how generative AI is the end of marketing as we know it » Content Authenticity Statement 97% of this newsletter was written by me, the human. There are two screenshots […]
Debbie asks, “This is outside the realm of analytics, but would love to know your thoughts about Twitter? It’s been a valuable resource to keep up with journalists, source requests, etc., but now am feeling wary about it. Your thoughts? Recommendations on alternative platforms?” In this video, I discuss the challenges of Twitter’s current management […]
Xiaoli asks, “will the GPT output result differ for different languages? for example, will the GPT result in English better than the result in Chinese?” In this episode, I discuss whether the GPT output differs for different languages. The majority of machine learning is biased towards the English language, which has become the lingua franca […]
Listen to the audio here: Let’s talk about the very timely topic of the Writers Guild of America strike and one of their demands. In particular, this is about artificial intelligence. No surprise, I have no expertise in the rest of their proposal about how writers are paid, but I do have expertise in artificial […]
Ashley asks, “How do you see the use of AI evolving in business processes over the next decade?” In this video, I discuss how the use of AI in business processes is evolving rapidly and constantly changing week by week. It is impossible to predict exactly how AI’s usage will look like in a decade, […]
In this episode, I discuss how educators should approach the use of generative AI in the classroom. While some schools are banning its use, these tools are not going away and are being adopted by businesses for their ability to create content better, faster, and cheaper. The role of education should shift from being a […]
In this episode, I discuss the recent debut of a 32-second ad for a fictional pizza chain called Pepperoni Hugging Spot, which was entirely made using artificial intelligence. The text, voiceover, images, and video were all generated by machines. This got me thinking about the power of intangible AI-generated content, which is infinite and can […]
Almost Timely News: A Marketing Antidote for Large Language Models (2023-04-30) :: View in Browser 👉 Watch my brand new keynote, The Marketing Singularity, all about how generative AI is the end of marketing as we know it » Content Authenticity Statement 100% of this newsletter was written by me, the human, with no contribution […]
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: What kind of content best resonates with your audience? Tune […]
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: How do you manage brands’ expectations? Tune in to hear […]
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: What makes you say yes to a brand collaboration? What […]
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: Do you like short-term or more long-term partnerships? Tune in […]
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: What is the best way for a relationship to form […]
Almost Timely News: The Dawn of Autonomous AI (2023-04-23) :: View in Browser 👉 Watch my brand new keynote, The Marketing Singularity, all about how generative AI is the end of marketing as we know it » Content Authenticity Statement 100% of this newsletter was written by me, the human, with no contribution from AI. […]
Theresa asks, “What’s your actual position on whether or not social media is a marketing channel?” In this video, I answer a question from the Agorapulse Great Debate: is organic social media a marketing channel? Note that this is not a question about whether organic social media works or not – that’s not debated. It’s […]
Almost Timely News: Protecting Your AI Prompts (2023-04-16) :: View in Browser 👉 Watch my brand new keynote, The Marketing Singularity, all about how generative AI is the end of marketing as we know it » Content Authenticity Statement 100% of this newsletter was written by me, the human, with no contribution from AI. If […]
Joanne asks, “What are the top data analytics you should be looking at to help with SEO performance?” In this video, Joanne wants to know what data analytics are important to measure for SEO performance. I believe there are five essential sets of numbers that tell the story of your SEO performance and can help […]
Carl asks, “Are there risks associated with ChatGPT churning out misinformation, and how should marketers address that risk?” In this episode, I address the risks associated with ChatGPT and its potential to churn out misinformation. However, ChatGPT is just a tool, and like any tool, it depends on how it’s used. There are restrictions in […]
Chiba asks, “How do you evaluate AI solutions with everything that’s happening? How do you know what’s real and what isn’t?” In this video, I address the issue of evaluating AI solutions in a crowded market, where it can be challenging to know what is real and what isn’t. The best way to approach this […]
In this video, I discuss the bigger picture purpose of artificial intelligence. While AI can perform tactical use cases like writing and regression analysis, its primary role is to make us faster and better human beings by shortening the distance from idea to reality. Machines can generate mediocre ideas that serve as a starting point […]
Chris asks, “Does it bother you that so many people are now AI experts all of the sudden?” In this video, I talk about the growing number of people claiming to be AI experts overnight. While some may see this as a negative, I actually think it’s a good thing. As someone who has been […]
Almost Timely News: What’s Coming With Generative AI (2023-04-09) :: View in Browser 👉 Watch my brand new keynote, The Marketing Singularity, all about how generative AI is the end of marketing as we know it » Content Authenticity Statement 100% of this newsletter was written by me, the human, with no contribution from AI […]
In a recent episode, Rene asks an important non-marketing question about representation. Christopher Penn explains that representation is about ensuring that diverse groups of people are given a spotlight, particularly in industries like entertainment. The importance of representation lies in the fact that humans mimic what they see and when they see someone who looks […]
In this YouTube video, Christopher Penn explores the question of why the banking system is such a mess. He explains that banking has always tried to find ways to be profitable and that the money is made through investing rather than purely being a depository institution. However, this leads to a commingling of two things […]
In this episode, Christopher Penn discusses the concept of voluntary content labeling, similar to how the Motion Picture Association of America regulates the movie industry. By voluntarily labeling content as purely human, AI assisted, or AI-led, readers can better understand what they’re consuming and content creators can potentially create a premium around purely human content. […]
In this episode, Christopher Penn responds to a question about whether Instagram is changing its algorithm again. He explains that social media algorithms change very rapidly and frequently, often hourly, due to reinforcement learning mechanisms. Therefore, any sneaky tricks or secrets about Instagram’s algorithm do not last long. Instead, the key to success on social […]
Almost Timely News: How to Improve Your AI Prompts (2023-04-02) :: View in Browser 👉 Watch my brand new keynote, The Marketing Singularity, all about how generative AI is the end of marketing as we know it » Content Authenticity Statement 100% of this newsletter was written by me, the human, with no contribution from […]
Is the call for a six-month pause in AI development warranted? In my latest video, we’ll take a closer look at the open letter to the AI community and explore the real concerns of AI that are often overlooked. Join me as we dive into this controversial topic and examine the potential consequences of AI […]
Almost Timely News: What Could Go Wrong With AI? (2023-03-26) :: View in Browser 👉 Less than 100 days until Google Analytics’ Universal Analytics shuts down. Take my GA4 course to get going now on Google Analytics 4 ➡️ Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter […]
Meredith asks, “What are the current industry thoughts on using impressions as a metric to measure PR?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching […]
Today, we’re going to do a large language model bakeoff, pitting Google Bard, Microsoft Bing, and OpenAI’s GPT-4 against a series of 11 questions that will test their capabilities and compare outputs for a set of common tasks, informational and generative. Here are the 11 questions I tested: What do you know about marketing expert […]
Del asks, “Which metric will be most important to communicate PR’s value to a non-PR audience?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the […]
Eric asks, “Under what circumstances would you support primary research vs using imperfect secondary data?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. […]
Jose asks, “What is your best advice about collecting data from different platforms? How to unified data for better reading? Is there any recommended tool?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain […]
Monica asks, “What frequency should our reporting be?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. In today’s episode, Monica asks, “What frequency […]
Almost Timely News: How Large Language Models Are Changing Everything (2023-03-19) :: View in Browser 👉 Take my new free course on how to improve your LinkedIn profile and make yourself more appealing to hiring companies ➡️ Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube […]
Almost Timely News: Broken Agreements (2023-03-12) :: View in Browser 👉 Take my new free course on how to improve your LinkedIn profile and make yourself more appealing to hiring companies ➡️ Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an […]
Cathy asks, “What marketing discipline will be the next one to be revolutionized by AI?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. […]
Jerry asks, “What makes for really good thought leadership?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:00 In today’s episode […]
Xian asks, “what is an inactive user in GA4?” According to the GA4 documentation, it’s: First visit or engaged session – the number of sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views. Can’t see anything? Watch it on YouTube here. Listen […]
Almost Timely News: ChatGPT Levels Up With an API (2023-03-05) :: View in Browser 👉 Take my new free course on how to improve your LinkedIn profile and make yourself more appealing to hiring companies ➡️ Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » […]
In this episode, we talk about how communities require some kind of publication to get members on the same page. This is especially important these days when there’s so much noise to distract people in public channels. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. […]
In this episode, we talk about the four factors of memory by Dr. Wendy Suzuki and how speed and agility lend themselves to thought leadership. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain […]
Almost Timely News: Improve ChatGPT Performance By Understanding How It Works (2023-02-26) :: View in Browser 👉 Take my new free course on how to improve your LinkedIn profile and make yourself more appealing to hiring companies ➡️ Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on […]
In this episode, Christopher Penn discusses the best ways to gauge how well you are serving your clients. He suggests asking for feedback through routine surveys and Net Promoter Score questions to understand client satisfaction. Additionally, monitoring activity levels and using anomaly detection software to identify changes in communication frequency can help catch potential issues […]
In this video, Christopher Penn discusses the new trend of public social networks and SaaS based services offering more paid services to generate revenue. He questions the companies’ motivation for moving security behind a paywall and notes that it may compromise data security for non-paying customers. The video suggests exploring alternative social media platforms like […]
Almost Timely News: The Buyer’s Guide to Expertise (2023-02-19) :: View in Browser 👉 Take my new free course on how to improve your LinkedIn profile and make yourself more appealing to hiring companies ➡️ Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click […]
In this video, Christopher Penn explains the importance of having a clear hypothesis to test when analyzing data for social media algorithms. He provides examples of how testing a hypothesis can help determine whether or not to take certain actions, such as what days to post on Instagram or which hashtags to use on TikTok. […]
Christopher Penn discusses the importance of testing assumptions in social media algorithms, using machine learning and data science tools. To understand the impact of hashtags on reach and engagement, for example, one would download all of their Twitter data and run a statistical analysis to determine if there is a significant effect. Penn emphasizes the […]
In this video, Christopher Penn discusses the impact of large language models on content marketing and the challenges that come with it. While these models are good at generating and refining content, the lack of an exchange of traffic between the models and content creators creates a new economic equation. Christopher suggests that instead of […]
Almost Timely News: Avoiding Panic with Focus (2023-02-12) :: View in Browser Your Help Please This past week, tens of thousands of people died in a massive earthquake in Turkiye and Syria. Relief organizations have mounted an impressive response to extract as many survivors as possible, but now the long road to recovery begins, and […]
Get motivated to create your own event! In this episode, we dive into the world of unconferences, where communities come together to self-organize events with minimal costs. Discover how creating an event from scratch can lead to lifelong friendships, business relationships, and even professional debuts. Don’t let the lack of a company hold you back, […]
Looking to improve your skills in a dynamic working environment? Consider moving from a brand-side role to a startup or agency. These environments offer the opportunity to flex and grow your existing skills, learn new ones, and remain relevant in an ever-changing landscape. However, be prepared for the fast-paced, multi-faceted demands that can lead to […]
Almost Timely News: Reliable Reach (2023-02-05) :: View in Browser Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio 🎧 only version » What’s On My Mind: Reliable Reach as a Strategic Imperative This past week, I talked about […]
Chris (not me) asks, “What’s the future of SEO? Do people still hire SEO companies?” In this video, we explore this question and talk about the limited runway unbranded SEO has in the face of large language models like the GPT family (including ChatGPT) and what we marketers should be doing to prepare now for […]
In this episode, I explore the impact of language on large language models like GPT-3. I explain the concept of ‘a word is known by the company it keeps’ and how using specific prompts can lead to the desired output. I encourage viewers to test different tones and language in their prompts and see the […]
I explain the concept of reinforcement learning and how it is used to optimize Chat GPT for dialogue. OpenAI, the company behind Chat GPT, logs all interactions with the model and uses them to improve the system. Discover the research value that our interactions with Chat GPT provide and how they help improve the model […]
Almost Timely News: Warrior Nun Algorithm to Action, Free LinkedIn Course (2023-01-29) :: View in Browser Get This: Yet Another New FREE Course Hi. It’s kind of rough out there with new headlines every day announcing tens of thousands of layoffs. To help a little, I put together a new edition of the Trust Insights […]
Watch this message on YouTube 📺 » Hi. It’s kind of rough out there with new headlines every day announcing tens of thousands of layoffs. To help a little, I put together a new edition of the Trust Insights Power Up Your LinkedIn course, totally for free. 👉 Click/tap here to take the free course […]
In this episode, learn how to leverage momentum in marketing to hold the attention of your audience. Discover how to ladder up on attention and leverage it to reach a larger audience. But, be aware of the short news cycles and the concept of disposable content. Discover the importance of having a repeatable and reliable […]
In today’s episode, we’re diving into the world of podcasting and experimenting with Adobe podcast. We’re testing a variety of different microphones in moderate background noise to see which one produces the best sound. From Bose QC AirPods to Apple AirPods, and even a David Clark helicopter headset, we’re putting it all to the test. […]
Almost Timely News: What ChatGPT is Really Good At, Measurement Strategies for Agencies Course (2023-01-22) :: View in Browser Get This: New FREE Course I’m mildly excited to announce that we’ve got a new mini-course, and this one’s free. It’s called Measurement Strategies for Agencies. You’ll learn the 5 things agencies do most wrong when […]
In today’s episode, Cathy asks, “What predictions do you have for the future of ChatGPT for the rest of this year?” I share about large language models in general, some useful applications, Microsoft’s interest, and more. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated […]
Almost Timely News: Warrior Nuns and Widened Horizons (2023-01-15) :: View in Browser Get This 👉 Download the 12 Days of Data Book, a new eBook looking at the data that made 2022 » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here […]
Join Christopher Penn as he reviews Adobe’s Project Shasta, a new AI-powered tool for cleaning up audio. In this episode, Christopher puts the software to the test by recording in various challenging environments, including a moving car with high road noise and in a parked car while wearing a p100 mask. Tune in to see […]
Almost Timely News: Best Practices and Recipes (2023-01-08) :: View in Browser Get This 👉 Download the 12 Days of Data Book, a new eBook looking at the data that made 2022 » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for […]
It is difficult to tell if a piece of content is generated by a human or a machine. To know if a piece of content is generated by a human, look for markers within the text itself, like typos, and grammatical oddities. Machines generate text that is usually mechanically perfect and lacks the imperfections of […]
Donna asks, “So why is ChatGPT all the rage now?” Chat GPT is popular because it is an easy-to-use interface for the GPT-3 language model. It allows people to easily interact with the model, ask it questions, and give it tasks. It has opened people’s eyes to the capabilities of large language models, as it […]
One of my favorite exercises that I’ve performed every year since he first introduced it is Chris Brogan’s Three Words. Rather than create resolutions which are difficult to keep, the three words exercise puts together three words that form your mantra for the coming year. My twist on it is to restrict it to just […]
In today’s episode, we talked about the misconception that cheap lighting equals cheap content. While it may be true that there is a certain minimum level of quality that indicates you have invested at least a little something, it’s not much when it comes to lighting. With a few thrift store lamps and some experimentation, […]
In this episode, I talked about how I sent a power bank to a friend in Kyiv, Ukraine, over the holidays. I used Nova Poshta to get the package to her and we used Amazon Deutschland as the ecommerce system. The point of this story is twofold: logistically, it is possible to send packages to […]
Almost Timely News: New Year’s Fire Ceremony for Goal Setting (2023-01-01) :: View in Browser Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio 🎧 only version » New Year’s Fire Ceremony for Goal Setting Years and years ago, […]
2022 Rewind: Making Sense of Seasonality and Predictive Analytics This year, I had the chance to sit down with Dave Armlin of Chaos Search. Here’s what we chatted about: AI-powered summary created by GoCharlie: Data At Scale: Unlocking The Power Of Big Data With TrustInsights.Ai – I’m here with Christopher Penn, the co founder and […]
2022 Rewind: Choosing the Right KPIs for Your Business with Appfire This year, I had the chance to sit down with Kerry Gorgone of Appfire. Here’s what we chatted about: AI-powered summary created by GoCharlie: The Needle Point: Using KPIs To Guide Your Business Success I recently had the chance to talk with Christopher Penn, […]
2022 Rewind: Why You Need Data In Your PR Strategy This year, I had the chance to sit down with Amy Rosenberg of Veracity PR. Here’s what we chatted about: AI-powered summary created by GoCharlie: Using Tarot Reading To Analyze Data: Unlocking Insights From The Unknown. I recently had the pleasure of engaging in a […]
Almost Timely News: Free Book Inside (2022-12-18) :: View in Browser 👉 Get my new 2023 marketing planning forecast, free for a limited time » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio 🎧 only version » What’s […]
Almost Timely News: Practical Use Case and Examples of Generative AI (2022-12-11) :: View in Browser 👉 Get my new 2023 marketing planning forecast, free for a limited time » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio […]
Almost Timely News: It Works If You Use It Correctly (2022-12-04) :: View in Browser 👉 Get my new 2023 marketing planning forecast, free for a limited time » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio 🎧 […]
Value is entirely relative and dependent on context To understand the value you provide, look at what your customer is comparing you to If you’re selling a product or service, make sure you understand the customer’s problem and what it’s worth to them to solve that problem Not understanding the value you provide can lead […]
The power of forecasts lies in their ability to stimulate action, not in their accuracy. Most people don’t care if a forecast is right or not. Forecasts don’t need to be data-driven to be effective. Horoscopes are a good example of a forecast that is not accurate, but still persuades people to take action. The […]
Different nations and communities have had varying levels of success in fighting COVID due to different mindsets A collectivist mindset is needed to solve a collectivist problem An individualist mindset is needed to solve an individualist problem The Motion Picture Association of America is an example of a collectivist mindset Apple is an example of […]
The worst kind of research is incurious research, which is research that is commissioned to prove a point. Incurious research is dangerous because the average layperson doesn’t necessarily know how to distinguish between research that is curious and research that is not. Any good researcher will say that incurious research is not how research works. […]
Almost Timely News: Gratitude, Thanks, and Contrast (2022-11-27) :: View in Browser 👉 Get my new 2023 marketing planning forecast, free for a limited time » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio 🎧 only version » […]
Almost Timely News: The Data-Driven Marketer (2022-11-20) :: View in Browser 👉 Get my new 2023 marketing planning guide, free for a limited time » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio 🎧 only version » What’s […]
Key points from this episode: Cookies are small pieces of text that are placed on your computer by websites you visit. They are used to track users and remember their preferences. There are two types of cookies – first party and third party. First party cookies are placed by the website you are visiting. Third […]
Key points: Cigarette smoking is allowed in many indoor spaces in Serbia, which results in poor air quality. Just a few smokers in an enclosed space can make the air quality unbearable for everyone. Poor air quality is a problem not just for COVID, but for other respiratory diseases as well. Masks are an effective […]
Almost Timely News: The Incredible Power of Brand (2022-11-13) :: View in Browser 👉 Get my new 2023 marketing planning guide, free for a limited time » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio 🎧 only version […]
Megan asks, “What is a good google ad budget? Is 1,000 / month too low for good results?” There is no one-size-fits-all answer to the question of how much you should spend on Google Ads, as it depends on factors such as the level of competition you are facing, the targeting you are using, and […]
Joao asks, “What should we do when you have a lot of backlinks but most of them are with low authority? Since they are lowering our authority should we remove them or leave them and keep trying to get new backlinks?” If you have a lot of low quality backlinks, it depends on how you […]
Luca asks, “I’ve been doing SEO for about 8 months now and I have a few clients that I service. My question is what avenues or skills (related to SEO, like web development) should I invest time in to increase my skill base and what could i potentially do to create more value out of […]
If you want to improve your life, listen to people who will help you achieve the success you want. You don’t necessarily have to cut toxic people out of your life, but you can choose to listen to different, more helpful voices. Can’t see anything? Watch it on YouTube here. Listen to the audio here: […]
Ollyvia asks, “If you are starting a brand from scratch, where should I start?” The emotional aftertaste of a brand is the sum of a series of experiences. If you’re starting a brand from scratch, you need to decide what emotional aftertaste you want to evoke in your customers. Consider what other brands in your […]
Good design is about more than just making things look good. It's about making things work well, too. A good test of your design is to see how well it works in a language you don't understand at all. If your design is good, it will still help people navigate and understand what you're about, even if they can't read the words.
Sara asks, “Is gated content now an outdated tactic? What should we be thinking about for B2B marketing in 2023?” Gated content is not an outdated tactic, it is however often misused and can be ineffective for a lot of marketers. The main reason for this is that a lot of content isn’t worth gating […]
When it comes to content creation, it’s important to consider whether you want to provide a kitchen tour or a cooking class. A kitchen tour is a good way to show off all the different tools and appliances you use, but it’s not going to be super helpful if your audience doesn’t already know how […]
Be careful when extending trust to thought leaders outside of their domain of expertise. Make sure they have earned that trust by being transparent about their sources and citing them when appropriate. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is […]
Vodka is a neutral grain spirit that is typically flavorless and odorless. The marketing of vodka is mostly about the bottle and the brand. The contents of the bottle are usually the same from one vodka to another. With the explosion of open source AI generation tools, the contents of the bottle are usually one […]
Todd asks, “When it comes to audio quality, what’s more important, software or hardware?” There is no cut and dried answer to the question of whether software or hardware is more important for audio quality. It depends on the relative quality of the stuff you’ve already got, and what you’re using it for. If you […]
Almost Timely News: The End of the Public Watercooler (2022-10-30) :: View in Browser 👀 Miss my talk at MarketingProfs B2B Forum on private social media communities? Watch the replay here » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an […]
The proposed AI Bill of Rights is a good start, but there is still a long way to go. Machines should not have the presumption of innocence and should be presumed guilty until humans can prove that they are right. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the […]
The AI Bill of Rights published by the United States White House proposes that people should have the right to know if an automated system is being used and to understand how and why it contributes to outcomes that impact them. Designers, developers, and deployers of automated systems should provide generally accessible plain language documentation, […]
The AI Bill of Rights contains a section on data privacy, which outlines the rights of individuals with regard to their data. This includes the right to know if their data is being used by machines for decisioning, the right to opt out of such use, and the right to access and delete their data. […]
The White House’s AI Bill of Rights includes algorithmic discrimination protections, which state that automated systems should not contribute to unjustified different treatment of people based on protected characteristics like race, color, ethnicity, sex, gender, religion, age, national origin, disability, veteran status, or genetic information. Some ways to mitigate algorithmic discrimination include ensuring that data […]
The government has proposed an AI Bill of Rights that outlines five fundamental rights that individuals should have when subjected to the outputs of AI systems. The first right is the right to safe and effective systems, which means that individuals should be protected from unsafe or ineffective systems. Automated systems should be developed with […]
Almost Timely News: The Future of AI and Regular Life (2022-10-23) :: View in Browser 👀 Miss my talk at MarketingProfs B2B Forum on private social media communities? Watch the replay here » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for […]
Adrienne asks, “I’ve seen some good examples of Data and the use of infographics in Pr and lends themselves to social. Still a tactic in 2022?” Tactics always work. It’s how well they’re executed that matters. Infographics are just a tactic and if done well, they can be very effective. However, if the data is […]
Jake asks, “Can you talk about tone of voice and how to try and keep it consistent between sales and marketing?” If there’s a big difference in tone between sales and marketing, it means that your messaging is not unified. This can be a problem if there’s no governance or plan in place. To fix […]
In this piece, let’s talk about quiet quitting and its opposite, ambition. What is quiet quitting? What is ambition? Quiet quitting is a trend that is described as people doing only the minimum required in their jobs. It is about setting boundaries and saying that an employer does not have the right to demand extra […]
In a discussion recently about conference sessions, I raised the challenging question: what does intermediate even mean? Chances are it’s not an especially helpful expression. Here’s what we can do better. Intermediate means different things to different people, so event planners and speakers should be more specific when describing conference sessions. If you’re unsure if […]
In this episode, I test out the new Apple AirPods Pro Generation 2 versus the previous generation and the Bose QC Earbuds Generation 1 for noise cancellation and microphone quality in the most absurd conditions: with a leaf blower. The new Apple AirPods Pro are pretty impressive. The noise cancellation is good, the microphone is […]
Almost Timely News: The Great Marketing Reboot (2022-10-02) :: View in Browser Download Members Only, my new free study on private social media communities » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for an MP3 audio only version » What’s On My Mind: […]
Let’s talk about crypto winter for a bit. There’s obviously a lot going on, a lot of big headlines, but not a lot of attention on the macroeconomic picture that’s an underlying cause of crypto winter. First, let’s set some basic definitions since economics isn’t everyone’s cup of tea and talk about inflation. Economics 101: […]
Mara asks, “Can you touch upon expectations of an in-house marketer has on Social Media, vs Agency, like in terms of content and KPI’s for example?” The expectations for an in-house marketer and an agency should be the same in terms of content and KPIs. The main difference is in resourcing. An employee costs less […]
Vijay asks, “For a SaaS Product I have experienced lead flow is high on facebook but the conversion is very low as compare to Google Ads. What you say about Inbound/Outbound Ads – what would be the metrics that matter for results?” The key metrics to look at when determining whether Facebook or Google ads […]
Almost Timely News, 25 September 2022: Non-Obvious Content Creation (9/25) :: View in Browser Download Members Only, my new free study on private social media communities » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for an MP3 audio only version » What’s On […]
Strategy and tactics are commonly intermingled and they really shouldn’t be. Here’s the difference. Summary: In this episode, the speaker talks about the difference between strategy and tactics. He says that strategy is like a menu, while tactics are like recipes. He suggests that if you want to be doing more strategic work, you should […]
With the dawn of AI models that can create many different kinds of content, there’s no excuse any longer for a lack of diversity in content. Summary: In this episode of Mind Readings, the speaker talks about diversity in content, specifically visual content. They say that in the past, companies would give excuses for why […]
At a recent event I was at, I spoke to someone who had some very interesting things to say about why they don’t wear a mask. Summary: In today’s episode, the speaker is talking about peer pressure. He was at an event recently, where he was wearing a mask, and his colleague said that he […]
At a recent event, I listened to a discussion about brand voice and it occurred to me that there really isn’t such a thing. Summary: A brand voice is the way a company or brand chooses to communicate with the public. It is the aggregate voice of the people who run that brand, the people […]
At a recent event, one of the speakers talked about answering the advanced questions. That got me wondering… what exactly are the advanced questions, anyway? Summary: In this episode, the speaker talks about how to create content for key stakeholders, instead of commodity content that search engines would find. He talks about how there are […]
Ann asks, “What are the main tools you use to automate tasks?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 […]
Max asks, “Your opinion on SEO and the impact of AI in the future?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher […]
Almost Timely News, 4 September 2022: Understanding the Implications of Stable Diffusion (9/4) :: View in Browser Download Members Only, my new free study on private social media communities » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for an MP3 audio only version […]
Mateo asks, “Question: Outlook on a “cookieless” ecosystem and traditional ad channels, like print, or OOH?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the […]
Ashram asks, “What is your advice for standing out in the crowd in a highly saturated content creation market? i feel like many marketers are trying this approach compared to other industries.” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is […]
Sarah asks, “How do you get clients to renew on a monthly basis when, at the same time, you need to convince them on the “long game” aspect of your effort with them as an agency?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated […]
James asks, “How is your thought process different for marketing for a well-established market/industry vs a newly discovered market/industry?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute […]
Maru asks, “I recently learned that Google Analytics poses certain privacy concerns and that other analytics tools like Piwick are more secure. Any comments on other analytics tools other that Google?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an […]
Almost Timely News, 28 August 2022: Why Flywheels Are a Bad Marketing Analogy (8/28) :: View in Browser Watch my newest talk, Exploratory Data Analysis: The Missing Ingredient in AI from the MAICON 2022 conference » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here […]
The single biggest intellectual mistake of the last 50 years is the assumption that all opinions and points of view are valid and deserve attention. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain […]