The Social Media Podcast: Recent Episodes

Malloire Cloum

The Social Media Podcast challenges traditional marketing strategies and encourages coaches, creatives, and entrepreneurs to focus on what matters most across social media. Each week Mallorie Cloum, creator and host, discusses how you can start showing up with confidence and stop feeling like "nobody cares."

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Growing Your Instagram is a 3-part series exploring the narrative of Instagram growth vs. the realities most entrepreneurs experience. In Growing Your Instagram with Effective Engagement, we discuss the psychology of marketing and why specific "tips" aren't always going to work for some people.

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In a world of airbrushed models and beauty standards, many female entrepreneurs struggle to show up and be seen when it comes to marketing on social media. Pretty privilege, also known as marketing bias, is the proven theory that we more easily place our trust in those we perceive as beautiful. In this episode, we explore when insecurities are holding you back, overcoming them, and why it's important to remember that there is space for you in the world of social media marketing.

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Need help taking your marketing to the next level? The Social Media Class is a support community that's packed with resources, challenges, and live classes to help you show up and be seen! Enroll here.

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Are there instances when you really should not care about social media algorithms? Absolutely! The truth is, all the "hacks" in the world aren't what typically make content creators really go viral. It's their personality and flair that people lock into, and that's exactly what your people need from you.

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Want an entire month of live and pre-recorded classes, social media lessons, tips & tricks, and daily challenges with some amazing prizes? Register for the upcoming round of The Social Media Class here!

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Is your social media strategy user-centric, or are you generating content rooted in something entirely different? Social media marketing can feel like a murky concept when you're an entrepreneur with no experience, but maybe you're not in a space where you're comfortable spending tons of money on a digital marketing strategist. Great news! There are easier ways to generate content that connects with clients and builds strong relationships... And it starts with redefining your entire approach.

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