The VISUΓL: Recent Episodes
FMRGZ
Exploring the relationship between entrepreneurship and human behaviour from a marketing standpoint.
π Don't make the mistake thinking that because you are an artist, you do not have to move like a businesswoman/businessman...
PS: Yes, I got a new jingle! My brother made it. β€οΈ
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π The white page syndrome doesn't "exist" and "Waiting to be inspired" doesn't make sense.
You want to be more productive and/or creative? Apply some constraint to your work and environnement.
Results guarantee.
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π When talking about positioning, the main opposition that I receive is: βI do not want to specialise because I will lose opportunities.β
This is not true. Au contraire, applying constraints will nurture the creativity, productivity, and efficiency of your business.
You do not believe me? Letβs talk about it then!
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π One of my listeners made me noticed that I talked about mission statement in my last episode but didnβt took the time to explain what it is.Β
In this episode I talk about the difference between a mission statement and a positioning statement.
β Read the article "Positioning is an act of courage."
β Listen to Cat Burns' last single β€
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π Last I said in the last episode, today I continue the conversation about positioning for independent creative professionals in the music industry.
In this episode, I will focus on creator who share their craft online through platforms like Soundcloud, Bandcamp, etc.
I talk about my discovery of Cat Burns to give you an explicit example of a clear mission statement that drastically level up an artist positioning.
The idea is to show you how and why you should leverage those platforms to connect with people and nurture your fan base.
β€οΈ Listen to Cat Burns' last single
Take care πΉ
This is the second chapter of my special series "Do No't Play Yourself: A Manifesto For Independent Creative Professionals In The Music Industry."
π§ Positioning is answer this fundamental question: "How do I become less interchangeable in the mind of my clients, costumers or fans?"
Positioning is one of the most powerful marketing concepts. However, I notice that not a lot of creative professionals in the music industry (and other industries tbh) understand that concept nor how to use it to their own advantage.
It's highly possible that this is your case. You have nothing to lose by listening to this. I actually believe that this is going to help you.
π RELATED CONTENT
First article β "Writing your mission statement is crucial."
Second article β "Positioning is an act of courage."
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This is under appreciated and overlooked.
Don't stay blind. Open your spirit and make waves.
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β Connect with me
This episode is related to the "Chapter I - Mindset" of the special series "Don't Play Yourself: A manifesto for (futur) independent professional artists in the music industry".
In this episode I explore one important aspect in your career: your network. The people you surround yourself with will influence your journey positively but also negatively. Therefore, understanding how to connect with likeminded people is crucial.
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β Website
This is the first chapter of my special series "Do Not Play Yourself: A Manifesto For Independent Creative Professionals In The Music Industry."
I want to help professional artist build successful career in the music industry while staying independent.Β
"Chapter II - Positioning" and the related article will be uploaded next week.
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β Daily Talk #08Β
β Website
I believe in many things. I share a couple of them with you.
If you're a sound engineer, producer or beatmaker, please contact me.
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There is a clear difference between what you need and what you want. As creative entrepreneurs, you have to understand the difference and choose wisely.
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Sometimes you gotta leave the market to go to a better market. That can be scary but you got to do the jump.
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A friend asked me if I had any advices or tactics on staying on track even when daily stress tries to take us down. I connected with her question and decided to share my perspective on a personal level. Maybe this will be helpful to her and/or to you.
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This is the introduction of my special series "Do Not Play Yourself: A Manifesto For Independent Creative Professionals In The Music Industry."
I want to help professional artist build successful career in the music industry while staying independent.
The next chapter will be uploaded next week.
Take care πΉ
Blog β blog.fmrgz.com
We all have 24 hours in our days. Nothing less, nothing more. However, it's easy to get caught up by our art/content/product creation process and use that as an excuse to not do important things for our business: connect with prospects, manage costumers/fans relationship, send emails, etc.
With this new year, I would like to start this journey with a couple of recommendations.
Take care πΉ
My POV on what musical artists should focus in 2021 if they didn't already.
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In this short episode, I answer to one of my listeners' question. "What is a creative entrepreneur for you?"
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I received a lot of good reviews AND interesting questions from my last episode of Let's Talk About it. This is a little follow-up episode where I answer the questions that I received.
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This is the first episode of βDAILY TALK by FMRGZβ. Today, I wanted to talk about A.T.G.N.I. concept or how to shoot yourself in the foot when starting your entrepreneurial journey.
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Since its inception, I've always been busy thinking about the ideal format for my podcast in French "Fallait Y Penser". Undecided, I asked my girlfriend to interview me on a specific topic. The subject was Confidence. After a few minutes of thought, she asked me the question I hadn't expected at all: "You often talk about trust, but what is trust for you?" π€―
AGAPE! π€ I stood in front of my microphone for five minutes trying to come up with something coherent, unfortunately without result. After a few days of reflection and research, I was able to find the words I was missing to express my idea and my understanding of the word "Confidence".
Who am I? β Website
β Related article available on my website
The mistake that many professionals, creatives and entrepreneurs make is to think that anyone can be their costumers. By making that statement, none of your perspective client or fan will feel that your brand, solution or product is tailored to them and their specific needs. That's where positioning plays a huge role.
Positioning is fundamental business strategy.
Position is an act of relativity.
Positioning is answering the question: βHow do I become less interchangeable in the mind of my audience/customers?β
β You have question or want to reach me? Find me on FMRGZ.COM
When I started this adventure, I thought that I had an idea of what I wanted to share with you. But quickly after launching it, I felt that I was missing something.
The last projects I worked on helped me sharpen my vision and deeply understand what I must do next.
In this episode, I am sharing all of that with you. I am talking about my childhood, how I fell in love with entrepreneurship, my work with Damso, my plan to help creative entrepreneurs & much more.
The next episode will be uploaded Sunday (20/12). I will introduce you to my upcoming documented series called "How to properly (re)start your career as an independent artist". I am really excited about it!
Lastly, if you need to contact me, you can find my contact details on my website β FMRGZ.COM
Like always: enjoy the experience.
Take Care πΉ
Last night, I received an interesting e-mail from an artist. She asked me this question: "What should I focus on first: marketing or branding? I decided to play a game with my friends on Instagram by asking them the same question. They all answered "branding". Here are my thoughts on the question.
If you want to have a discussion about it or talk about your own project, don't hesitate to contact me: my e-mail is on my website.