Architecture of Brand: Recent Episodes
Joseph Fioramonti
The Architecture Of Brand Podcast is a monthly interview series hosted by Joseph Fioramonti where he speaks with various experts about their experience and role in building a brand. This includes business experts, various types of creatives, legal experts, marketing strategists, and more.
The way we dress can impact our daily emotions, confidence levels, how we are perceived by others, and even our professional success. Brands are not any different. Professional fashion designer, Merline Labissiere, joins us this week to discuss how brands can use fashion to build moral in a team and represent the values of a brand to the boarder public.
The Architecture of Brand Podcast is a monthly podcast that interviews experts in all of the areas that make up your brand. To learn more about Joe and Branding for your business, visit www.architectureofbrand.com.
Copywriting is often where content begins and can set the trajectory of how a campaign is run, how things appear, and most importantly what the message is. Betsy Gartner Graham has been working in digital marketing since digital marketing began in the mid 1990s and has helped multiple tech companies find their voice and direct their messaging. In this episode we discuss how to approach a copywriting campaign and what makes one successful.
To learn more about Betsy and the work she does you can find her on LinkedIn.
The Architecture of Brand Podcast is a monthly podcast that interviews experts in all of the areas that make up your brand. To learn more about Joe and Branding for your business, visit www.architectureofbrand.com.
Graphic design is one the most apparent and most thought of aspects of building a brand. When done correctly, the business and financial benefits can be dramatic. In this episode we speak with professional graphic designer, Taylor Baker, about her work for Hershey Chocolate, the transformative role she played in working with Duck Donuts, and how she was able to help them grow their franchise locations from 20 to over 100 in a short amount of time through effective branding.
Typography is regarded by many as nerdy, unimportant, or at best esoteric and out of reach. But big brands have learned that typography can be powerful in influencing your audience and is a key component in your brands written tone of voice. In this episode we speak with type designer and consultant, Derek Black about what brands need to know about type, how to find the right expert to help your brand manage your visual voice, and some tips that make typographic consideration easier for non-experts to appreciate and utilize.
To learn more about Derek Black, visit dmablack.xyz
The Architecture of Brand Podcast is a monthly podcast that interviews experts in all of the areas that make up your brand. To learn more about Joe and Branding for your business, visit www.architectureofbrand.com.
Social media continues to be the wild west of marketing and finding a way to make good use of it for your brand can be confusing and challenging. Our guest this episode is social media strategist, Nicholas Hernandez and he talks with us about how to think about what meaningful social media interactions look like and how they can provide value to both individuals and brands. We discuss community engagement, the role of influencers, and what techniques you can use to build and engage your audience.
The Architecture of Brand Podcast is a monthly podcast that interviews experts in all of the areas that make up your brand. To learn more about Joe and Branding for your business, visit www.architectureofbrand.com.
Trademark Law is a key component in protecting your brand but it’s also an important set of laws created to protect customers. While many branding projects begin with creative alone, having an IP attorney involved can help businesses navigate the complexities of these laws and help them avoid costly legal and rebranding disasters while serving their customers in a way that builds the brand’s recognition.
In this episode, intellectual property attorney Tony Miele shares his experiences and insights regarding both protecting and creating successful brands. We discuss the importance of having an IP attorney involved, early in a branding endeavor and what that relationship and process looks like.
Learn more about our guest and his law practice at www.mielelawgroup.com
The Architecture of Brand Podcast is a monthly podcast that interviews experts in various specialties about their roles in building a brand. To learn more about the host of this show and to find additional resources, visit www.architectureofbrand.com.